Podcasts about ios 14

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Best podcasts about ios 14

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Latest podcast episodes about ios 14

Influencer Marketing Blueprint
Influencer Marketing Rapid Fire

Influencer Marketing Blueprint

Play Episode Listen Later Nov 23, 2022 26:09


Listen in as we answer rapid-fire questions that are common in influencer marketing & marketing in general [01:59] Q1: What about rev share or brand equity deals? [06:10] Q2: What Platform should I be on? Should I expect sales? [08:52] Q3: Does Influencer marketing apply to B2B? [10:57] Q4: Unboxing experiences: why are they so important? [12:44] Q5: What has iOS14 done to influencer marketing? [15:21] Q6: Favorite influencer marketing tools/software? [17:49] Q7: Tool to examine if influencers' metrics are not compromised [20:14] Q8: Should an influencer be independent or signed up with an agency? [21:59] Q9: How to find the true cost of a creator [23:25] Q10: What's the right method to choose influencers to work with? Cody Wittick: Twitter‍ Taylor Lagace: Twitter

Startup Savants
Social Media Advertising in a Post iOS 14.5 World: Proxima

Startup Savants

Play Episode Listen Later Nov 16, 2022 50:49


#38: Alex Song is the CEO and founder of Proxima, which helps brands boost their marketing abilities by using big data and Proxima's AI-powered software. Alex began his career in finance, but eventually he decided to start his own business. He is no stranger to entrepreneurship and has confounded many companies over the years. While Proxima works to help other companies leverage data to improve marketing, Alex initially built Proxima to help solve problems he had been experiencing with his own ventures. In this episode we dive into: Changes in the advertising industry due to iOS 14.5The rise of social platforms and how we consume contentAudience PersonasHow to target your audience in our new digital ageFor the full episode summary and notes, visit StartupSavant.com/podcast!

la quotidienne iWeek
Apple suivrait les utilisateurs de l'Apple Store à la trace depuis iOS 14.6

la quotidienne iWeek

Play Episode Listen Later Nov 8, 2022 9:48


Abonnez-vous : c'est gratuit ! Voici l'épisode 274 de "la quotidienne iWeek" en ce mardi 8 novembre 2022. Apple suivrait les utilisateurs de l'Apple Store à la trace depuis iOS 14.6. Présentation : Benjamin VINCENT (@benjaminvincent) + Gilles DOUNÈS (@gdounes). Production : OUATCH Audio. Tags : téléphone maison : Simon à la caisse ; Renault choisit Google ; SOS imminent ? ; fais dodo. Bonne découverte de "la quotidienne iWeek" si vous nous écoutez pour la première fois, parlez de nous autour de vous, retweetez-nous (@iweeknews), bonne journée, bonne écoute, et à demain ! Benjamin VINCENT & la team #iweekLQI PS1 : rejoignez la communauté iWeek sur Patreon et bénéficiez de bonus exclusifs ! PS2 : retrouvez-nous aussi, pour iWeek (la semaine Apple), notre podcast hebdo, désormais en ligne chaque mercredi soir. PS3 : le nouvel épisode 111 d'iWeek (la semaine Apple), avec une page spéciale consacrée à matter, le nouveau standard de la maison connectée et de la domotique, arrive mercredi soir ! 

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started selling online over 10 years ago and made over $40k in a year... over 10 years ago! And this still works. Have a listen and implement. Video: https://youtu.be/eYm9Jpv4tRs P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
What Is Logged-In Commerce And How Can It Help Drive More Revenue And Retention With Joe Vancena Of Status

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Oct 28, 2022 32:23


In today's Shopify ecommerce podcast, my guest is Joe Vancena, the CEO and Co-Founder of Status. They are a new customer account platform that gets more of your customers logged-in and keeps them logged-in for 6 months.Getting customers to login is more important now than ever. Brands have lost data to iOS14.5, they are about to lose cookies, and more than 85% of their customers are shopping anonymously.But with Status, Shopify brands overcome these challenges and create a powerful new world: logged-in commerce. Because once your customer logs in, you know exactly who they are.Inside a Status account, brands drive AOV & LTV by offering personalized shopping tools to every customer: like recently viewed products and products saved from cart. And they reduce those pesky tickets by fully integrating their support tools: helping customers track orders, submit returns, manage gift cards, and earn points – with one passwordless login.Let's jump in and learn more!Profitably GROW and SCALE your Shopify business with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify ecommerce store? Click here eCommerceFastlane.com for the latest strategies. Hosted on Acast. See acast.com/privacy for more information.

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner.  There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1YcmJXTms P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Perpetual Traffic
WTF is a Pixel-less Funnel? With Depesh Mandalia

Perpetual Traffic

Play Episode Listen Later Oct 18, 2022 44:12 Very Popular


What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore. Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.  IN THIS EPISODE, YOU'LL LEARN:  The "pixel-less" ad campaign  This week's nugget: How to use Facebook's built-in reporting tool The loss of data as a result of the iOS 14 update  A content-first approach to marketing Why you need to stop taking people out of Facebook The best way to learn about ads: spend your own money on ads How to consistently feed the algorithm with good data Depesh's definition of a good ad Links and Resources: https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com) https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com) Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Get Your Toughest Tech Problems Solved! Book a free strategy call and let Outliant solve your toughest tech problems! Fill our your info and one of our Founders will schedule a call with you. https://perpetual-traffic.captivate.fm/outliant (Outliant) Test Everything. Get Conversion Optimization Superpowers. Make More Money. Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
How To Get 4,000,000 Followers And Make Millions Selling Them Stuff, Ep #119

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Play Episode Listen Later Oct 14, 2022 42:49


I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here's the video link: https://youtu.be/bjk5u1NgRVU P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Mindfulbiz
Sammy Blades-Moore founder Zevon Digital

Mindfulbiz

Play Episode Listen Later Oct 13, 2022 24:54


Zevon Digital is a Sydney-based eCommerce marketing agency that focuses on the 2 most important metrics - Cost Per Acquisition and Customer Lifetime Value. They controversially believe that the iOS14 update is actually the best thing to ever happen to eCommerce and the metric "ROAS is the worst." Join Business Coach Alison Morgan with Sammy as they talk all things Social Media Advertising, Content and the Customer Journey. www.relauncher.com.au www.instagram.com/relauncher_alison

Affiliated: ClickBank's Official Affiliate Marketing Podcast
Navigating Digital Marketing in a Post iOS 14 World ft. Claire Winslow

Affiliated: ClickBank's Official Affiliate Marketing Podcast

Play Episode Listen Later Oct 13, 2022 54:22


iOS 14 brought a lot of changes and challenges for marketers. And with around 70% of audiences on mobile, and 70% of mobile users using iOS, these Apple changes are a big deal. Claire discussed the various changes that were brought about by iOS 14 and how marketers can combat them today. The “golden age” of digital marketing may be fading, but there is still plenty of opportunity for growth using new tactics. Strap in because Claire packs this episode full of amazing advice and commentary on how to take your digital marketing to the next level! Video: Apple's TV Ad about Privacy - https://www.youtube.com/watch?v=fjf7c-O5GyQ Forbes Article: Apple's Ad Network Is The Biggest Beneficiary Of Apple's New Marketing Rules: Report - October 2021 - https://www.forbes.com/sites/johnkoetsier/2021/10/19/apples-ad-network-is-the-biggest-beneficiary-of-apples-new-marketing-rules-report/?sh=4692c2c277a0 Bloomberg Article: Apple Finds Its Next Big Business: Showing Ads on Your iPhone - August 2022 - https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg Claire's Affiliate Link for Hyros - https://hyros.com/affiliate-grow.html?fpr=claire62

Ashley Speaks. You Learn.
Still Trying To Figure Out Attribution Post-IOS 14? Real-Time CLV Is Ecommerce's Magic 8-Ball

Ashley Speaks. You Learn.

Play Episode Listen Later Oct 12, 2022 8:26


Since iOS 14 hit in April of 2021, the DTC world has been desperately searching for the answer to one crucial question: How do I get clear attribution? It's a valid question — understanding which ads are actually working is the basis not only for in-platform decision-making, but for assessing the value of paid social advertising as a whole. The favored response of the DTC community? Third-party attribution tools. These new APIs promise a clear window into what's really happening in your account. But all of these tools have one fatal flaw: None of them pass their measurement data back to Facebook. And Facebook can't make optimization decisions with data it doesn't have. That means third-party attribution platforms leave you with lots of information . that you can't take action on. Or, more specifically, that Facebook isn't capable of putting its incredible machine-learning capabilities towards. For months, we've been struggling with the same fundamental questions about attribution . and we're happy to report that we've found a tool that may just be the future of media buying and ecommerce in general. And we even have a case study to prove it. Meet Retina.ai: Predicting CLV Directly Within Facebook Retina.ai is an AI platform that algorithmically predicts Customer Lifetime Value (CLV) from day one. Meaning — it produces something magical that allows you to see a customer's future behavior right now. Wait . what is Customer Lifetime Value, exactly? CLV is defined as: 12-month LTV – (CAC + COGS + shipping costs) In other words, it's the bottom-line value that a customer brings over the course of a year. Optimizing for CLV:CAC is more valuable than optimizing for ROAS or simple LTV, because it takes both cost and timeframe into consideration. In practice, of course, Retina's not actual magic. But it's pretty close. Retina's sophisticated algorithm intakes historical data and correlates first-purchase behaviors with long-term outcomes. Then, it applies those learnings to your current customer acquisition, identifying first-time purchasers that are most likely to increase in value over a 12-month window. The kicker? Retina integrates directly with Facebook Ads manager. Seriously — we can literally see CLV as a metric when we're buying ads: This allows Facebook to optimize for LTV:CAC based on predictive data fed back to the platform at the individual user level in real time. Sounds amazing right? But what about the case study? The Challenge: Rising CAC, Softening Consumer Trends Born Primitive, a fitness apparel brand, faced a seemingly unbreakable revenue plateau. This was only compounded by the data integrity issues brought about by iOS 14. There was only one way to get through this barrier: Optimize Born Primitive's LTV:CAC. Born Primitive's customer base includes lots of die-hard brand loyalists, and we needed to understand how to find more of them. Using Retina's Quality of Customer Report, we confirmed there was a huge difference between the brand's highest and lowest value customers: 50% of Born Primitive's customers have a 10-year CLV of $136 or less . but the average 10-year CLV is $366. That means the top 25% of customers are worth at least 150% more to Born Primitive than the bottom 50%. But before we could run the test, there were a few hurdles . The first challenge lay in setting up a baseline LTV model. We had to create an accurate model by ingesting data from Shopify's order and customer table. Challenge two relied on feeding CLV data to the Meta platform. The team set up integrations on Facebook CAPI and configured campaign modeling. The last challenge required us to show proof of increased conversion and LTV metrics. We constructed a scientific test to measure the incrementality of the LTV-based optimization. The Solution: CLV Split Test We set up a split test to understand the effectiveness of CLV-based optimization. Hypothesis: Optimizing for CLV in near real-time results in higher CLV customers (and better camp...

No Pay No Play
#98 - L'évolution de l'acquisition payante en 2022

No Pay No Play

Play Episode Listen Later Oct 12, 2022 41:07


Le marché de la publicité en ligne a clairement évolué ces dernières années.J'ai invité Remy Bendayan, co-fondateur et CEO de l'agence Datashake, pour en discuter en détail dans cet épisode.Nous avons abordé :Pourquoi les annonceurs sont plus frileux en ce momentLa fin du duopole Google/Facebook et le rééquilibrage des budgets en faveur d'autres plateformesL'impact de l'automatisation sur la gestion opérationnelle de nos campagnesLa complexité du tracking depuis iOS14 et les outils pour y remédierL'importance de la partie créa aujourd'huiComment dépasser la barrière à l'entrée de la vidéoLa diversification de l'acquisitionC'est parti !----------Vous aimez No Pay No Play ? Aidez-moi en allant mettre des ⭐️ et un avis sympa sur iTunes ou Apple Podcasts. Merci d'avance

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

I'm not a fan of hyperbole (aka “lots of hype” to get attention). So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it. To run effective ads (aka “ads that make you money and you can scale”) you need to: Save Time Save Money Have quick feedback loops (aka “figure out what's working and what's not as fast as possible) This training will show you exactly how to do that by showing you how to read the key stats in your ad campaigns. Listening is good, but watching this will probably be better: https://youtu.be/7KrJuuGeWV4 P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Social Selling
Tests FB Ads : TikTok, iOS14 et une offre sans rabais!

Social Selling

Play Episode Listen Later Oct 7, 2022 19:09


Le mois de septembre est derrière nous ainsi que les 4 tests Facebook Ads que nous avons rendu sur l'Escouade. Au programme du jour : 1/ Une fonctionnalité TikTok nous inspire un modèle de publicité Facebook extrêmement simple à mettre en place et qui nous a donné d'excellents résultats autant sur de l'acquisition que du retargeting. On vous conseille fortement de l'essayer à votre tour si vous aimez déjà le UGC. D'ailleurs, plus c'est « brut » mieux c'est semble-t-il ! 2/ L'iOS14 peut provoquer des cauchemars chez certains Media Buyers, cette pop-up qui s'est ouverte sur toutes nos applications un beau matin, nous demandant : « Hey ! Voulez-vous qu'on collecte vos données ? » a, évidemment, retourné la table de la publicité numérique. Mais chez J7, nous avons utilisé cet élément familier dans nos publicités Facebook pour attirer l'attention des utilisateurs… et ça marche ! Au point même d'en influencer les dépenses du compte. 3/ Certains annonceurs ne peuvent pas faire des promotions agressives, mais il reste d'autres offres à tester !  Dans le troisième test, on parle d'une offre qui a fait des miracles pour cet e-commerce à tel point qu'on la refera probablement pour le Black Friday ! 4/ Dernier test de la série, on tombe du côté du paramétrage Facebook Ads. Il ne s'agît pas d'une campagne mais plutôt de 17 actives le même mois ! Dans une volonté de rassembler le budget et d'éviter le chevauchement, on trouve une solution en Campaign Budget Optimization et les meilleures audiences de chaque catégorie afin de performer le plus rapidement possible.  Malgré des Auction Overlap assez élevés, nos résultats sont excellents ce qui nous a permis de scaler le compte. L'équipe J7 Media Groupe FB : https://www.facebook.com/groups/pubfranco J7 Académie : https://www.j7media.com/fr/j7-academie Escouade FB : https://j7media.com/escouade

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the “secret to success” or “secret to becoming successful.” Turns out there is a “secret”... problem is it's not really sexy and it's hard to hype up because it's almost too simple. Here's the actual secret (based on math and evidence from over 95% of all successful people) Link to the video version of this episode: https://youtu.be/EHpdFwcC1T0 Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

The Audacity to Podcast
How Proxies and iOS 14.5 Affect Your Podcast

The Audacity to Podcast

Play Episode Listen Later Oct 5, 2022 36:40


In summer 2021, iOS 14.5 introduced a major change to Apple Podcasts with implications many podcasters may still not realize. With that update, your audience on Apple Podcasts is no longer getting your podcast directly from your RSS feed, but from a proxy. And that has some potentially bad implications!

Tallest Tree Digital Podcast
Mobile Search, iOS 14.5 makes the case for SEO, Core Update Winners/Losers

Tallest Tree Digital Podcast

Play Episode Listen Later Oct 4, 2022 60:21


In this episode Cord & Einar discuss the changes to mobile search, iOS 14.5 makes the case for programmatic SEO, September core update winners/losers, changing URLs, website quality scores, and 4 ways to measure SEO effectiveness.Sources Cited:Search Engine Journal: Google Announces 5 Changes Coming To Mobile SearchVenture Beat: Decreasing ad revenue, iOS 14.5 make case for programmatic SEOAmsive Digital: Winners & Losers of the September 2022 Core Update & Product Reviews UpdateSearch Engine Journal: Website Quality Score: Is It A Google Ranking Factor?Search Engine Land: 4 smarter ways to measure SEO effectiveness

Ashley Speaks. You Learn.
Why ROAS Is A Terrible Metric And Three That Actually Matter: The ‘Gift' Of IOS 14

Ashley Speaks. You Learn.

Play Episode Listen Later Oct 3, 2022 13:11


Maybe the writing was always on the wall. Given the data leaks and privacy scandals, we probably should have seen it coming. Deep down we knew . but chose to ignore it. Early last year, when Apple's update required users to choose if they'd like their data collected by third-party applications, 96% opted out. And Facebook ROAS tanked by roughly 30% overnight. Needless to say, iOS 14 rocked ecommerce to its core. What if iOS 14 was a gift in disguise? Hear us out. iOS 14 was a rude awakening that many of us weren't measuring the full efficacy of our ad spend. We got soft, complacent even, reliant on a number that hid the truth in plain sight. However, amid confusion and fear, we were forced to ask three questions we should have been asking all along . Are our ads actually working? Are we really making money? Are we selling the right products? As simple as they sound, these questions reveal more about ecommerce success than ROAS ever could. Even better, they'll enable you to place three metrics that truly matter at the center of your business' growth. ‘Are Your Ads Actually Working?' 1. Google Analytics ROAS & Weighted CAC It's impossible to overstate the confusion iOS threw over the DTC world. No one, not even Facebook, knew if the sudden plummet in ROAS was real, a reporting issue, or some combination of the two. Unfortunately, many businesses and agencies took it at face value. Across the ~250 ecommerce brands we monitor through Statlas — less than half of which are CTC clients — spend deceased by 23% comparing the three months before versus after iOS 14.5's full rollout. To know if performance or attribution was at stake, we chose two metrics unaffected by Facebook tracking: Google Analytics last-click ROAS Customer acquisition cost (Weighted CAC) Google Analytics last-click depends solely on disciplined UTMs and “channel” grouping. It doesn't take into account “view” attribution; so it'll always be lower than Facebook ROAS. But that's exactly the point. Historical data showed Google Analytics was not impacted to the same degree as Facebook. For example, here's what we found for one of our fashion accessories clients: Of course, that's not necessarily true for your business . Client by client we combed through the numbers. Below you'll find four different brands (two of which we own and operate) showing the relationship between Facebook ROAS and Google Analytics last click. Unlike the table and graphic above, these plot the entire year. They also include correlation coefficients (r) used to determine how reliable Google Analytics was in setting new Facebook targets. In other words, that 30% plummet? Scary. But not necessarily reality. With some, we went as far back as three years to translate Google Analytics ROAS into Facebook ROAS targets. How? By benchmarking the relationship between pre versus post. If historically Google Analytics reported ROAS at ~50% of Facebook, then jumped to ~80% after iOS's release . that meant our new Facebook target would be 80% of the original — from 1.50 to 0.88. For your own business, it's far from ‘too late' to do this analysis. There is one fatal flaw to using only Google Analytics as an index for your advertising results; it only gives credit to the highest-performing last-click campaigns. If someone doesn't buy after clicking a prospecting ad, but buys within seven days after clicking a remarketing ad, Google Analytics will only give “credit” to the remarketing ad. Follow that to its (il)logical conclusion and you'll over-dedicate funds to bottom-funnel campaigns and sacrifice top-funnel campaigns that are doing the heavy lifting. This is why understanding your weighted CAC is equally crucial. Thankfully, this one is a lot more simple and doesn't depend on disciplined UTMs nor tight “channel” grouping. Calculating your weighted CAC is as easy as dividing your total ad spend by the number of new customers acquired. CAC clarifies how efficiently your business needs to acquire customers a...

MarTech Podcast // Marketing + Technology = Business Growth
The Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Oct 1, 2022 16:53


The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Le Rendez-vous Marketing
Facebook Ads : 7 changements majeurs et nouveautés depuis iOS 14.5 (comment s'y adapter)

Le Rendez-vous Marketing

Play Episode Listen Later Sep 30, 2022 27:46


Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/audit Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Your passions can make you rich... but not in the way you've been told.  Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

The Product Entrepreneur Podcast
Episode 50: Using e-commerce Quizzes to Decrease Your Customer Acquisition Cost with Gen Furukawa

The Product Entrepreneur Podcast

Play Episode Listen Later Sep 19, 2022 21:43


Marketers' longtime reliance on third-party consumer data is fast becoming obsolete. For example, advertising on social media platforms like Instagram and Facebook, where targeting audiences can yield highly successful campaigns, has always been a cornerstone of the direct-to-consumer marketing strategy. However, it is more important than ever to create direct connections with consumers in light of iOS14's restrictions on third-party cookies for tracking, Chrome's deprecation of third-party cookies in browsers beginning in 2022, and the General Data Protection Regulation. That's why it's perfect timing that Gen Furukawa will be on the podcast today. He is here to share a more legitimate, effective, and cheaper alternative to better understand your customers and cater to their specific needs. Gen has been in the e-commerce space for 10+ years, with the last seven years in the e-commerce SaaS environment. Before Prehook, Gen was part of the founding team and VP of Jungle Scout, the leading software for Amazon sellers. He also hosts the e-commerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their e-commerce revenue.  In this episode, Gen emphasizes three quiz benefits of e-commerce quizzes: They reduce customer acquisition cost The end of third-party cookies and increase in data protection Personalization attracts customers By the end of this episode, you will learn how to leverage quizzes in your direct-to-consumer business, whether or not a quiz is suitable for your brand, and how to create one. In addition, you will gain priceless insights on how to achieve personalization at scale, why fastest-growing direct-to-consumer brands use quizzes, how to promote them, and tips to increase their opt-in rate. Episode Highlights [01:45] Prehook's founder story [04:04] How to tell if your business needs a quiz [05:32] Three reasons why the fastest-growing direct-to-consumer brands leverage quizzes [05:40] The value of personalization  [07:21] How to achieve personalization at scale [10:37] How to set up a quiz [13:07] Ways used to promote quizzes [14:33] Tips to increase the opt-in rate for quizzes [18:49] What is zero-party data? [21:55] Gen's advice for growing e-commerce businesses   Quotes "I think the brands that might not benefit much from quizzes might be like a single SKU brand. So product where it's like, alright, you get one product. The decision is easy. It's more focused on can the merchant sell the product or not?" "Once you're able to understand the customer challenges and their goals, you can bridge the gap from where they currently are to where their goals are. And that's where we can fill the gap with a quiz." "Once you're layering on their needs, goals, challenges, all of a sudden, you can play to those more. And it impacts your messaging, what you're sending, when, and how." "So when people ask, like, okay, what should I consider? What should I do in building the quiz? I think the first and most important thing is to define what your goals are. Like what data points are most interesting or helpful to you to improve your segmentation and set your targeting to be more specific?" "What is the exchange of value between the merchant and the visitor? And how can you make it most compelling?" "The quiz is more like an exchange or a conversation to enhance or improve the opt-in."   Connect with Gen Furukawa Gen Furukawa's Company Website Gen Furukawa's LinkedIn Email: gen@prehook.com. | Try Prehook free for 14 + 30 days if you mention Maureen in your email Download Prehook on App Store or Shopify Gen Furukawa's Podcast: Cart Overflow   Find out more! Training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging Work With Us: Apply to Our Apprenticeship Program: Product Profit Lab Connect with Maureen on Instagram: Maureenmwangiofficial Join our incredible community - Product Entrepreneurs Who Scale Subscribe and rate our podcast on iTunes here. Android users can subscribe and rate our podcast on Spotify. Subscribe and rate our podcast on iTunes here.

Champagne Strategy
Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21

Champagne Strategy

Play Episode Listen Later Sep 17, 2022 22:25


Brain-hurt scale 10/10 - Marketing Mix Modelling or MMM for short is, to paraphrase Zoolander, 'So Hot Right Now'. It seems every day I see another firm pop up with an AI, ML-powered MMM product that claims to be the silver bullet that will fix iOS14's digital attribution void and transport us back to attribution nirvana. But as you'll find out by listening to this episode, Caveat Emptor. In order to make wise choices here, it's important to understand some of the basics of what MMM modelling is all about. What they do, what they don't do. Their strengths and weaknesses. How to set them up. What metrics to use. How to optimize and improve them over time. I found out about Recast and Michael Kaminsky by keeping tabs on Reforge's newsletter and again on personal recommendation by Mike Taylor. This wasn't a planned interview, so excuse the poor quality, but the depth of the conversation will make up for it. And I found it so interesting that I thought I'd share it with you all. I trust this will make you better informed about MMM so you can get the most out of it. Ciao

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

The School Of Client Attraction
Step-By-Step Process Of Creating Profitable Facebook & Instagram Ads

The School Of Client Attraction

Play Episode Listen Later Sep 12, 2022 25:37


Bad news: the cost of Facebook & Instagram ads have been going up since iOS14. And it looks like it's only going to get more expensive to advertise.  You might think this means your profits will go down. And if you keep advertising like you are now, they probably will.  But it doesn't have to be that way.  In this episode, you'll get the step-by-step guide to creating profitable ads. You'll be able to watch your ROAS hit new records and make more profit than ever before. Listen now  Show highlights include: 3 key components of a profitable Facebook ad funnel (1:38)  How to train Facebook to find droves of hot prospects by tweaking one Ads Manager setting (3:40)  Why starting your ads at 12 am maximizes ROAS (9:21)  Why being lazy with Facebook's age targeting helps you get clients for cheap (11:28)  If you want to know how to get 50-100 leads for your coaching business every single day, head over to https://getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

The "Marketing Funnel" is costing you money. Stop losing money and do this instead… I've had a problem with the "Marketing Funnel" concept for a long time. In this episode I finally break my silence and reveal the ugly truth: Link to the video version of this episode: https://youtu.be/Z-xUkbhex1I Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Here's the exact framework we use to help 4 figure per month brands scale into 7 figure per month brands... as efficiently as possible. Link to the video version of this episode: https://youtu.be/_dukVlgmzFs Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

eCommerce Badassery
159. Facebook Ad for eCommerce Product Launches & Promotions with Nicole Diedrich

eCommerce Badassery

Play Episode Listen Later Aug 30, 2022 39:46


You've heard me talk about the product launch process and how it can bring big cash infusions to your business, but if you want to amplify that even more, using Facebook Ads to grow your pre-launch list and bring new customers into your business is a great way to add fuel to the fire.    And yes, Facebook Ads still work, even after all the iOS14 updates. Tune in to hear how to do it and stay until the end for a special invite.    What You'll Learn What steps in the product launch process to use ads What you need to have in place before you start using ads How to allocate your ads budget to the product launch process Results Nicole has seen with her clients when implementing this strategy   Episodes Mentioned 127. Product Launch Process http://ecommercebadassery.com/127   91. Facebook Ads for eCommerce http://ecommercebadassery.com/91   Links Mentioned   Product Launch Checklist https://ecommercebadassery.com/checklist   Confused to Conversion Workshop http://ecommercebadassery.com/ctc   The Lounge eCommerce Membership https://bit.ly/3TqGNHy   Read the Full Episode Transcript http://ecommercebadassery.com/159   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook     Let's connect on Instagram @ecommercebadassery http://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. http://ecommercebadassery.com/Klaviyo     Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let's see how I can help get you to the next level!  http://bit.ly/EB-Discovery-Call     Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Pitstop with Sarah Levinger
Where is the role of creative strategist headed

Pitstop with Sarah Levinger

Play Episode Listen Later Aug 24, 2022 12:27


Pitstop is presented by https://triplewhale.com/ (Triple Whale). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) What is the evolution of creative strageist in a post iOS14 world? Sarah chats with Lucas Walker about it. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative).

Apparel Success
How I Make Sure My Clothing Brand Is Always Profitable With Ads | Facebook, TikTok, And Google Ads

Apparel Success

Play Episode Listen Later Aug 23, 2022 8:34


Triple Whale Signup (Discount Code: SUCCESS15): https://app.triplewhale.com/signupIn this video, Rob shares a tool called Triple Whale that simplifies reporting so that you can track your profits and optimize your ads much easier. The Triple Pixel gives you more than just first/last click attribution. Their server-side pixel tracks all your first party data to help increase your ROI on ad spend. Triple Whale allows you to gain clarity into every customer and purchase, easily view your top performing ads and generate reports to inform future production, and understand your customers spending habits and accurately forecast your brand. With raising CPMs and iOS14.5 impeding the ability to make the right decision, it is reckless to run an ad account on platform metrics. Facebook Ads and TikTok Ads attribution is all over the map and very difficult to rely on when making decisions for your brand. Simply put, Triple Whale gives you better data to make better decisions. Inject every campaign, ad set and ad with first party data - I highly recommend it!For a clothing brand looking to scale up their facebook ads, Instagram ads and TikTok ads there isn't a better tool I've found. My clothing brand has improved drastically ever since I started using Triple Whale. I run all of my facebook ads, TikTok ads and Google Ads through it. I hope this tool is as much of a game-changer for your brand as it is for mine!

From Poop to Gold with Harmon Brothers
How to Kick iOS 14 in the Butt

From Poop to Gold with Harmon Brothers

Play Episode Listen Later Jul 5, 2022 33:28


This week you'll hear from two of our expert ad buyers with experience managing anywhere from thousands to to millions of dollars in ad spend. They give you actionable changes you can make today to help you escape the death spiral set off by iOS 14. They're out in the field, with all the tips to the higher conversion rates you've been hoping for. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

PPC Ponderings Podcast
Ep 5 - Privacy, Security, & Digital Ecosystem Confusion

PPC Ponderings Podcast

Play Episode Play 29 sec Highlight Listen Later Jun 29, 2022 32:36 Transcription Available


Let's throw caution to the wind and wade into the giant, legally confusing territory of digital privacy. In this episode, we talk with two privacy experts. While neither is an attorney (they both wanted us to point that out), both have extensive experience pondering the reality of digital privacy, as well as privacy's lesser known but more important sibling, digital security. We talk data rights, privacy definitions, and why the ecosystem that is the internet has to stop being ignored in this debate as zero-data enthusiasts push for increased legislation. How did Apple's iOS14.5 impact businesses and privacy?  We'll hit these questions and more in this important episode. Episode Interviewees:Bethany Singer-Baefsky , Director of Privacy at iRobotSimon Poulton, VP of Digital Intelligence at Wpromote

The Google Ads Podcast
Facebook Ads INSIDE of Google Ads

The Google Ads Podcast

Play Episode Listen Later Jun 28, 2022 5:30 Transcription Available


You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency. It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project. Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies. Article on Facebook-Google partnership back in 2013: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTJOQmJPWXloUTNnZG5VQVU0d1k3RTR0RG9LZ3xBQ3Jtc0ttTmN2RVRhanZhNFhmSWFHOHRWQXlaOXhiWVNsMEhjdXlGWTNscGx2ekFYY1BpUjlTNWVXdnZLbW5rQkF3aTRNN2UtTjJPMzBuX3FxU2xVU01WeVNVdUppWHhUeU1UMzg4YzFTVTR0NlMzQTlpLU1JMA&q=https%3A%2F%2Fwww.bigfootprintdigital.com%2Fblog%2Fgoogle-partners-with-facebookwait-what%2F&v=7ltcRHS24Jw (https://www.bigfootprintdigital.com/b...) Related Videos:

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
Better Data = Better ROAS: Get The Post iOS 14.5 Visibility Solution With Alexa Kilroy Of Triple Whale

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Jun 27, 2022 38:39


In today's Shopify ecommerce podcast, my guest is Alexa Kilroy the Head of Brand of Triple Whale.They have developed an analytics platform for key stakeholders of Shopify brands looking to scale their businesses.Triple Whale's (mobile-first) data-driven dashboard combines centralization, visualization, and attribution to illustrate KPIs in a simple and actionable way, making sophisticated insights into advertising performance accessible for any Shopify store.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com See acast.com/privacy for privacy and opt-out information.

Marketing Brief - Et podcast om Online Marketing
EP #573: Shopify Audiences: Din nye bedste Facebook-ven som Shopify-shop?

Marketing Brief - Et podcast om Online Marketing

Play Episode Listen Later Jun 20, 2022 11:45


iOS14 har gjort det sværere at bruge Facebook og Instagram Ads til at vækste din Shopify shop. Det har gjort ondt på Shopifys aktiekurs, der siden toppen i efteråret 2021 er faldet med ca. 70 %. Nu kommer Shopify med et nyt tiltag kaldet Shopify Audiences.

Online Confidential with Jody Milward
Understanding Aggregated Events - which events to prioritize for and why

Online Confidential with Jody Milward

Play Episode Listen Later Jun 9, 2022 11:11


The world went dark for Facebook Ad Managers after Apple's iOS14 update rolled out and people opted out of tracking on their iPhones.     All the delicious data we used to get from Facebook now has more holes than swiss cheese.   Being an Ad Manager today means you must know how to set up a client's business manager correctly so the data you get from the events in your ads is relevant to the campaigns.   Otherwise, you're just like Mr Magoo bumbling around in ads manager.   On today's episode of Online Confidential, where I take you behind the scenes to talk about “Secret Ad Manager business”, I shine a light on aggregated events, how to set them up, what they're for and why you need to have them.

eCommerce Badassery
135. Are Shopify Audiences the Way Around iOS14? What You Need to Know

eCommerce Badassery

Play Episode Listen Later Jun 7, 2022 11:47


Anyone who has ever run a Facebook Ad and even those who haven't, knows that the introduction of iOS14 rocked the digital advertising world when it limited Facebook's access to third-party data of its users. One of Facebook's most powerful tools, lookalike audiences took the biggest hit and while it wasn't the death of FB advertising altogether, it did mean that we had to revert back to an old school way of targeting… actually knowing our audiences and using Facebook first-party data about them to create audiences.    In the wake of this change, one of the first things I recommended that you do was to collect more of your own first-party data, mostly through your email platform so that you could learn more about what matters to them and figure out what audience interests to target. You can also collect zero-party data, this is like first-party data but it's more active on the side of your audience. Listen to episode 107 for more details on that.   And that's still my #1 recommendation for all eCommerce businesses and something you should never stop doing.    But Shopify wants to help too… and they've got a little trick up their sleeve called Shopify audiences.  What You'll Learn How Shopify Audiences gets its data How Shopify Audiences attributes sales Who Shopify Audiences is good for Episodes Mentioned 62. iOS14 for Facebook Ads + What You Need to Know About it  https://ecommercebadassery.com/ios14-facebook-ads-ecommerce/   88. Your Top Questions: Should You Upgrade to Shopify Plus (19:56) https://ecommercebadassery.com/common-questions-about-ecommerce/   107. The Power of First-Party Data + Quizzes  https://ecommercebadassery.com/quizzes-for-ecommerce/ Links Mentioned Stats About How Much Data Shopify Has https://acquireconvert.com/shopify-statistics/#:~:text=Shopify%20statistics:%20how%20big%20is%20it?   Introducing Shopify Audiences https://www.shopify.com/partners/blog/shopify-audiences   Shopify Audiences Privacy Documentation https://help.shopify.com/en/manual/promoting-marketing/shopify-audiences/shopify-audiences-privacy   Shopify's Customer Privacy App https://apps.shopify.com/customer-privacy-banner   Understanding Why Shopify Audiences Aren't in Violation of iOS14 Privacy https://mobiledevmemo.com/with-its-audience-product-is-shopify-creating-a-content-fortress-as-a-service/ FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook   Let's connect on Instagram @ecommercebadassery http://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. http://ecommercebadassery.com/Klaviyo     Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let's see how I can help get you to the next level!  http://bit.ly/EB-Discovery-Call  Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.    This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

DTC Podcast
Ep 204: $100 Million+ in Vancouver-Based DTC Sales: Duer, Tru Earth, Blume, Monos and Black Crow AI [Live Panel]

DTC Podcast

Play Episode Listen Later May 23, 2022 33:31 Very Popular


Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to a VERY special edition of the DTC Podcast, I'm Eric Dyck Today you're invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast's top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers. We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a really magical event. More on the future of DTC events soon… The panel gathered leaders from diverse sectors of the ecom spectrum from Tru Earth, Duer, Blume and Monos, and Black Crow AI. Ryan McKenzie - Tru Earth Roxanne Tan - Monos Richard Harris - Black Crow AI Bunny Ghatrora - Blume Calvin Roex - Duer We focused on REAL talk about what's working and what's not in 2022 including: The return of Brick and Mortar Rebounding from The iOS14.5 breakup Why everyone goes broad (and why Meta likes it that way) The importance of First Party Data And where every brand should be fitting TikTok into their media mix I hope you enjoy the panel, and stay tuned for one coming to your neighborhood…. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

REI Marketing Nerds
Episode #168 - Top 5 - 2021 Changed The Game For Real Estate Investors. Here's What To Do About It.

REI Marketing Nerds

Play Episode Listen Later May 18, 2022 42:08


2021 brought a lot of ruckus to both real estate investors and online advertisers. It's been one of the most difficult years for both groups — and most real estate investors fit into both groups.  Why has this happened?  There's been a lot of changes in these industries that aren't in our control. Apple killed tracking potential customers all over the internet. The crisis made the real estate market we used to know. And iBuyers made more people aware of real estate investors — meaning there's more competition and less demand for your services.   That's the bad news.  The good news?  There's still time to make changes in your business so you9 not only survive the next decade, but thrive because of all these changes. In this episode, you'll discover some of the most important things you can do today so your real estate investing business still exists by this time next year.  Listen to this episode now and take the steps you need to take so you still have a business next year.  Show highlights include: The truth about why your Facebook ads and Google ads don't work anymore (and how to make them profitable again) (5:12)  Why 2021 has been one of the hardest years for real estate investors (and how to bounce back in 2022) (7:19)  Why the prices of ads skyrocketed on every single advertising channel in 2021 (12:38)  8 brutal reasons why you spent double on your advertising efforts for half the return this year (13:25)  Why many of the difficulties you faced in 2021 are here to stay (and how to use them to your advantage next year) (16:05)  How HGTV and iBuyers killed the real estate industry (and how this can be a good thing for your real estate investing business) (20:07)  Why iBuyers eat real estate investors' lunch (and the “brand secret” for eliminating iBuyers for good) (21:19)  How Apple's iOS14 update murdered all your ads this year (23:49)  The “Identity Method” for succeeding in a world where regular advertising strategies no longer cut it (30:08)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group.  Want to find motivated seller leads online but don't know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.  For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

DTC Podcast
Ep 202: 5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen.

DTC Podcast

Play Episode Listen Later May 16, 2022 46:24


Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're talking with Ash Melwani, cofounder of Obvi collagen Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience. https://myobvi.com In 2022 Obvi's aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don't doubt they'll get there. In today's cast you'll hear all about: Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand. How to gamify your cart experience, and why adding complimentary products beats discounting Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues And how a set it and forget it App with TapCart produced 10% of their 2021 revenue passively Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

PPC Ponderings Podcast
The iOS14 Kaboomski, Testing Frameworks, and Inventory Management During a Supply Chain Crisis with Chris Johnson of CTC

PPC Ponderings Podcast

Play Episode Listen Later May 9, 2022 57:32 Transcription Available


In this episode, we dive deep... and I mean Marianas Trench deep, into the brilliant brain of Chris Johnson (of Common Thread Collective). A common name, for an uncommon guy, Chris showed a mastery on a multitude of Ecommerce topics and we dig into them in this bonus guest episode with him. We discussed iOS14.5 and how brands may have overreacted to reporting issues, thoughts on inventory management during a supply chain crisis, and the importance of recognizing where specific ad channels are in the buyer journey. As a reminder, Chris was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Healthpreneur Podcast
How to Crush It Facebook Ads Even After iOS 14.5

Healthpreneur Podcast

Play Episode Listen Later May 6, 2022 19:45


As you know, Facebook has changed the way it collects data. Apple has decided to change the way Facebook collects data with the release of Apple iOS 14.5. In this episode I'm going to talk about 4 things you need to consider regarding these changes and how to crush your Facebook ads despite these iOs changes.If you're ready to take the next step in growing your health business, go to ➡️ https://healthpreneurgroup.com/show for our free training that has helped our clients grow.If you've enjoyed this episode, we'd love for you to write a review.  Go to ➡️ https://www.ratethispodcast.com/health

Brilla y Vende
40. Publicidad en Facebook e Instagram (con @bernat_salvador_)

Brilla y Vende

Play Episode Listen Later Apr 11, 2022 28:11


Ha llegado el gran momento, y es que no podíamos cumplir más de 40 episodios hablando de marketing digital sin mencionar el gran temazo: LA PUBLICIDAD. Facebook Ads, Instagram Ads, etc y que tanto me habéis pedido. Quería asegurarme que al hablar de ello lo hacíamos con alguien realmente experto en la materia y por eso hoy tenemos como invitado a Bernat. Bernat Salvador es el CEO de Fénix Traffic, agencia de publicidad especializada en ayudar a escalar a infoproductores a 5 y 6 cifras de facturación. En los últimos dos años ha hecho que sus clientes facturen +1.9M€ con ROAS>3 y ha formado a más de 100 alumnos en la compra de tráfico.  Es nómada digital y su filosofía de vida es la mejora continua, la libertad y disfrutar siempre del proceso ya que es lo único que importa.  ---------------------------- En el episodio de hoy hablamos sobre: A qué se dedica Bernat, ¿cuál es el rol de Fénix Traffic? La nueva forma de hacer publicidad, lo que funciona ahora y lo que ha dejado de funcionar en los últimos años - cambios de IOS14 a 15 Por qué la publicidad se ha encarecido Por qué hacer las cosas más simples puede ser más efectivo  En qué momento empezar a hacer publidad y lo que necesitamos tener en cuenta antes Presupuesto mínimo necesario  Consejos para empezar a hacer publicidad con mínimo presupuesto Ideas de cómo puedes aprovechar tu contenido para crear un anuncio Cómo beneficiarte de la publicidad con nuevos seguidores  ------------------------- Recursos mencionados:   ¡Membresía Winner Ads! - Consigue los anuncios que mejor les han funcionado en Fénix Traffic el mes anterior, que podrás replicar con plantillas de copy y creativo. Promoción de lanzamiento por 97€ el primer mes y luego 147€ lifetime para los oyentes de Brilla y Vende. ¡Consigue tu descuento hasta finales de abril con el código BRILLAVENDE50! ------------------------- Contacto del invitado: Puedes encontrar a Bernat como @bernat_salvador_. Y para descubrir cómo puede ayudarte a aprovechar tu presupuesto publicitario de forma eficiente y hacer que tus ventas exploten, visita su web fenixtraffic.com. ---------------------------- Información de Contacto:   Sígueme en @soypatriciamarra, ¡estoy deseando conocerte! ¿Quieres saber cómo más puedo ayudarte? Descubre mis servicios, programas y membresía en www.patriciamarra.com 

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
The Good, Bad and Ugly of $100k to $1 Million in 12 months, Ep #110

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Play Episode Listen Later Apr 2, 2022 42:43


Want to know what it takes to go from $100k to $1 Million in 12 months... warts and all? We cover it all in this video.  Listen, learn and implement. In this episode, I'm excited to have my friend and former client Ameka Coleman.  Ameka is the Founder of Strands of Faith and she's had an incredible journey. She shares it all in this episode. We're taking applications right now for 1 remaining spot in our eCom Legacy Performance Program (aka "if you don't make money, you don't pay").  If your eCommerce brand is doing at least $10k per month you may be a good fit. Email support@ecomunderground.com for application details. Link to the video version of this episode: https://www.youtube.com/watch?v=5kgM2XTNip0 Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition
What Can You Learn From A $6 Million Per Year Entrepreneur?, Episode #109

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Play Episode Listen Later Mar 24, 2022 37:55


What if you could get a seat at the table with the Founder of a $6 Million per year business (with a 42% profit margin)?  In this episode, I'm excited to have my friend Cole Humphus as a guest. Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures in profit before the company was acquired by ShootProof in 2019.  Now Cole is focused on helping other online businesses consistently grow with sustainable & predictable profits so they can have great businesses without sacrificing a great lifestyle.  Note: Towards the end of the podcast, we dive into tactical tips you can apply today to increase revenue, profit and customer lifetime value. Take notes. Learn more about working with Cole to grow your business at www.rapidscalegroup.com Link to the video version of this episode: https://www.youtube.com/watch?v=W3yBxix5h8w Connect With Bryan Bowman Bryan's website: https://www.ecomunderground.com/ Watch New Videos Weekly On YouTube Follow Bryan On Instagram  

Perpetual Traffic
Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 Update

Perpetual Traffic

Play Episode Listen Later Feb 2, 2022 47:20


It's the day we've all been waiting for. Meta and Perpetual Traffic converge for the very first time.    In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we're seeing much better data on the other side of 2021. And it's largely a result of Meta doing the work to help companies and agencies navigate this huge shift.   Listen in to find out what the Meta guys think about Kasim's iOS 14 Meta hack—and so much more.    IN THIS EPISODE YOU'LL LEARN: What effect Conversions API has had on advertisers' visibility and data control How to make sure you have a cohesive data strategy What you need to know about PCM and AEM Tips for choosing the right predictive event   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://developers.facebook.com/docs/marketing-api/conversions-api (Conversions API) https://www.youtube.com/watch?v=TETr8siYHis&ab_channel=Solutions8 (Kasim's iOS 14 Best Practice (NOT hack) on YouTube) kasimsbestpractice.com (just kidding) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)