Marketing Monday's with Meg

In this episode, I’m walking with Cori Wamsley, author, editor, writing coach, and the creator of The Spark Method for Writing. In this interview we talking about how a book can be an effective marketing tool, especially for anyone interested in coaching and/or speaking.We talked about the idea of writing a book can be overwhelming (me!!!) so she talks about how you need a process and what that looks like. She also talks about whether you can really make any money from a book.Great stuff here if you’re considering writing a book!How to Contact Cori Wamsley:Website: https://www.coriwamsley.com/Her Books: https://www.coriwamsley.com/books/Email: cori.wamsley@gmail.com How to connect with Meg:Website: https://www.thebrandaccelerator.com/LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/Email: mhuwar@thebrandaccelerator.com

In this episode I'm talking with Marta Greca from Media The Creative Agency and we’re talking about the Minimalist approach to Simplifying Your Marketing. Marta works with her clients to help them attract their ideal clients and grow sales through stunning photography, compelling videos, and attention-grabbing websites, and we're talking to her about how she practices minimalism in her personal life and how that has spilled over into her marketing practice. It's a fascinating look at how to reduce the stress of your marketing.We're talking about: How you don't have to be all things to all people. Simplify your marketing by only going after the people who are completely aligned with what you're doing. How to use your website, photography and other creative assets to find your dream clients. When you need professional photos and video and when it's ok to use your own stuff. How to create a plan for your creative assets. Too many people invest in a beautiful website or a video, but then don't know how to use it. We talking about to make that investment work for you.How to Reach Us:Marta GrecaWebsite: https://mediacreativeagency.com/ Facebook:@martasauretgrecaInstagram: @mediapghMeg HuwarWebsite: thebrandaccelerator.comLinkedIn: Meg HuwarFacebook: @brandacceleratoremail: mhuwar@thebrandaccelerator.com

My guest on this episode is Luke Maurer of Maurer Ford in Somerset PA. Not too long ago Luke started doing the marketing for his family’s dealership. He started out dabbling in social media and email marketing which led him to land on a formula that is helping his dealership to have some of their best months ever! In fact, the dealership is 96 years old, and Luke’s marketing helped them have the biggest sales months in the history of the business!We’re talking to him about what he’s doing and what he’s learned along the way. We’re also talking about….· How to use social media to find new leads and how to use email marketing to nurture them.· How to take the type of personal relationship you have with clients and replicate that online (this is gold!)· How to communicate with customers and potential customers before, during and after the sale· How to continue to get revenue from a customer after the sale (more gold!)This episode was recorded at the Generator Marketing Conference in October 2019 in Cranberry PA. Thanks Eric Pursh for inviting me and thanks Connor Zarefoss andMatt Hyre from Burgh Brothers Media for making it happen!

In this episode, I’m talking with Dr. Shellie Hipsky about creating your personal brand. She’s created an amazing personal brand for herself and is dropping lots of value in this episode!If you’re not familiar with her, Dr. Shellie Hipsky is the CEO of Inspiring Lives International, a motivational media company, and president of Global Sisterhood, which is a non-profit that guides and supports women and girls toward their dreams and goals. The American Chronicle called her, “A top entrepreneur in the U.S.” and Huffington Post categorizes her as a “Fierce Woman.” Dr. Shellie has earned the titles “Entrepreneur of the Year in Inspiration and Empowerment,” “Woman of Achievement,” “Best Woman in Business,” and “VIP Woman of the Year.”And she has written 12 books and her 13th book is coming next July, and it’s titled BALLGOWNS TO YOGA PANTS: Entrepreneurial Secrets to Creating Your Dream Business and Brand. Join us as we talk about:· How to get started building your brand and getting over the fear of putting yourself out in the world· · Why it’s imperative to have a personal brand in today’s world · Keeping your brand authentic to who you are Connect with Shellie:Website: https://inspiringlivesinternational.com/about-dr-shellie/Books: https://www.amazon.com/Shellie-Hipsky/e/B002P8TLY6%3Fref=dbs_a_mng_rwt_scns_shareConnect with Meg Huwar:Website: https://www.thebrandaccelerator.com/LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/Sign up for Marketing Monday with Meg Weekly e-blast: https://www.thebrandaccelerator.com/marketing-mondays-with-meg

In this episode we’re talking to Regina Russo, Independent Sales Director for Mary Kay Cosmetics about how to use education as a marketing tool. She’s created an amazing business and has a team of 100 women working with her. Together they did almost $400,000 in sales last year, which is crazy high considering a tube of mascara is $15!!!In this podcast we’re talking about how educating clients… Is better received than a pushy sales approach Can create a “need” for your product Helps you find buyers who aren’t obligated to buy, but want to buy your products or services Leads to long term clients not a one time, quick sale

In this episode I’m talking with Nick Bogacz from Caliente Pizza and Draft House about his journey to creating his brand and his multi-million dollar pizza business. Nick’s an international award winning pizza champion, he’s also written a book called The Pizza Equation: Slicing up How to Run a Successful Pizza Empire and he has a great podcast called The Business Equation. Nick and I are talking about:· How he built a multi-million dollar business making pizza and beer· How he stuck with his vision, even when the people around him didn’t get it· How he built his business with perseverance, grit and hard work · How he changed his brand over the years as his business evolved· How you need a vision for your business. Without it, your marketing won’t work.To connect with Nick:Website: https://pizzadrafthouse.com/LinkedIn: https://www.linkedin.com/in/nick-bogacz-4919a8180/Book: https://www.amazon.com/Pizza-Equation-Slicing-Successful-Enterprise/dp/1793204942 How to connect with Meg:Website: https://www.thebrandaccelerator.com/LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/Email: mhuwar@thebrandaccelerator.com

What if you could generate leads while you’re on vacation or over the weekend while at your kid’s soccer game?Well you can. And that’s what we’re talking about today. We’re talking about how to automate your leads so that the leads are coming in all the time and all you have to do is set it up and let it run.In this episode we’re talking about:· What is marketing automation and how can you use it to build your business?· The tools you need to automate your business· Examples of small businesses who have automated their marketing How to Connect With Us…Lauren NorrisWebsite: https://levyind.comLinkedIn: https://www.linkedin.com/in/lauren-norris-594bb23/ Meg HuwarWebsite: https://www.thebrandaccelerator.com/LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923/Facebook: https://www.facebook.com/thebrandaccelerator/

If you're a service provider who positions themselves as an expert you HAVE to listen to this podcast! It's gold!! I learned a ton from my guest, Weston Lyon. He's the owner of Plug and Play Publishing and author of 19 books, and he's sharing his framework for being an authority. Here's some of the wisdom he's sharing: *You don't have to know everything about your subject area, you just have to know more than the average person * His 3 steps to position yourself as authority: 1. Becoming an authority 2. Demonstrate your authority 3. Leverage your authority*How writing a book can cement you as an expert in the minds of your audienceFind Weston Lyon:Website - https://www.plugandplaypublishing.com/LinkedIn - https://www.linkedin.com/in/westonlyonFind Meg Huwar:Website: https://www.thebrandaccelerator.com/LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923Facebook: https://www.facebook.com/thebrandaccelerator/

Do you feel like you’re fighting to get Google’s attention? Like “Hey look at me! I’m over here!! Pay attention to me!!”In this episode we’re podcasting live from the Social Media Summit at LaRoche University which was put together by the Pittsburgh North Regional Chamber of Commerce. It's a fun episode and we're talking with Bill Warren from RevLocal about how to get your business found on Google. Google’s algorithms will eventually find your website but it can take time. But there are things you can do to speed up the process and move you up in a Google search. Join us as we talk about….· How to get a Google My Business listing· How to get listed on the local map· How important Google reviews are and what to do if you get a bad one· Reviewing your website analytics· How to use Google Adwords · What “retargeting” is and how to use it to connect to people who have visited your websiteIf you’re a business owner or leader you don’t want to miss this episode!!! There’s gold here!

Episode #10 – Growing Your Business With LinkedInIn this episode of Marketing Monday’s with Meg, I’m talking with Jesse Witham of Search Marketing Agency. His company specializes in Search Engine Optimization, and his strategies often include LinkedIn. Join us as we talk about all things LinkedIn! This convo is full of value bombs!! Here’s what we’re talking about… Why LinkedIn is so important right now!! How to use LinkedIn to grow your business The right way to connect with people What kind of content you should be sharingI learned a TON from Jesse and think you’ll find lots of great takeaways from this episode!! Find Jesse Withamwebsite: www.seachmarketingagency.comLinkedIn: Jesse WithamFind Meg Huwar:website: www.thebrandaccelerator.comLinkedIn: Meg HuwarFacebook: The Brand Accelerator

Episode #10 – A Podcast About Podcasting With Matt Hyre & Meg HuwarThinking about starting a podcast? Or wondering how a podcast is done? Then join Matt Hyre, my Producer, and I as we talk about podcasting. We’re pulling back the curtain and giving you a peak at how we put the podcast together and how you can do the same. In this episode we’re talking about… What’s involved in doing a podcast What kind of equipment you need if you’re going to DIY it How to get your podcast on iTunes, Spotify and more How to promote your podcastIf you’ve ever thought about doing a podcast you don’t want to miss this episode!!

If you aren't from Pittsburgh, you might not realize that Pittsburgh's on fire right now!!! We're growing like crazy and becoming an epicenter for technology, education and medicine. In episode 9 I'm talking with Chris Klein of Pittsburgh Beautiful about how he built his media platform. Join us as we talk about how he's creating a community of people from all over the world who love this city!Our topics include....Creating a community on social mediaHow to get people to love your brandEngaging and connecting with your social media followersFacebook and Instagram: @Pittsburgh Beautiful. Website: www.pittsburghbeautiful.comWebsite: www.thebrandaccelerator.comSignup for weekly eblast https://www.thebrandaccelerator.com/marketing-mondays-with-megFacebook: @thebrandacceleratorLinkedIn: Meg Huwar

Podcast Episode #8 - Creating A Niche for Your BusinessIn this episode I'm talking with Jessica Birken, from Birken Law. She's an attorney specializing in working with arts and non-profit organizations. In this episode we're talking about...-How she created a unique niche for herself by specializing in non-profits and how that allowed her to differentiate herself and her practice.-Her unique pricing packages-How she created a website that doesn't look like a typical law firm-The system she created for identifying her ideal client – this is brilliant!!! So much value in this episode!!!Go to www.hackyourpractice.lawyer to get monthly encouragement from Jess Birken and a free guide called “5 Rules That Will Change Your Life and Your Law Practice” Follow Jess on twitter @JessBirken Jess' website: www.birkenlaw.comConnect with Meg Huwar....website: www.thebrandaccelerator.comSign up for her weekly marketing tips: https://www.thebrandaccelerator.com/marketing-mondays-with-meg·

In this episode of Marketing Monday's with Meg, I’m talking with business coach, Joy Bufalini. She works with lots of clients which means she is always looking for new people to serve. That can put a lot of pressure on a business, but Joy has a great system for consistently bring new people into her business. In this podcast we discuss:* How to generate leads for your business * How to people to know, like and trust you without even meeting you!* How to connect to customers and potential customers on a deeper level* How to sell without being “salesy”

In this episode of Marketing Monday's with Meg I'm talking with Katherine Harrell of Marble & Match, a social media company. She and I talk about how...To use the power of Facebook to generate leads and grow your customer base.To get started using FacebookTo do create Facebook adsWhether you're new to social media or a social media expert you will learn something from Katherine Harrell!

In this episode I'm talking with Aaron Watson, CEO of Piper Creative, about how to build your tribe through videos, social media and blog writing. Creating content and connecting with customers is critical in today's marketplace and Aaron and his team are experts in this space. Join us as he shares his experience and expertise on how to create content in a way that's authentic and manageable for your business. Lots of wisdom here!

You know you need to have a competitive advantage if you want to stand out in a crowded marketplace, however that's not always easy to do. As business owners we're so close to our business that it can be difficult to determine what makes us unique and different. In this episode we talk about several ways to figure out your unique selling point so you can give potential clients a clear reason to buy from you.

This podcast features Meg Huwar, an award winning Marketing & Brand Strategist, as she shares honest, practical and smart marketing advice for business owners. https://www.thebrandaccelerator.comIn this episode we talk to Connor Zarefoss of Burgh Brothers Media about how to use video to attract customers. Connor shares great tips about using video to engage with your audience and to grow your business. Don't miss these tips from a video pro!!

This podcast features Meg Huwar, an award winning Marketing & Brand Strategist, as she shares honest, practical and smart marketing advice for business owners. https://www.thebrandaccelerator.comIn this episode we talk to Tori Mistick, Owner of Wear Wag Repeat. Tori has taken her love of dogs and fashion, and created a business that has resonated with Dog Mom's throughout the country! She now has over 40,000 followers on Instagram and is a Social Media Influencer. Listen to Meg and Tori talk about how Tori created and grew her lifestyle brand, and how she grew her community using Instagram.Connect with Tori:https://wearwagrepeat.com/https://www.instagram.com/tmistick/https://shop.wearwagrepeat.com/https://wearwagrepeat.com/podcast/

This podcast features Meg Huwar, an award winning Marketing & Brand Strategist, as she shares honest, practical and smart marketing advice for business owners. https://www.thebrandaccelerator.com