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Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha' moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/In this episode, I talk about how therapists can get found through AI search and why your website content matters more than ever. I share the types of specialty pages you need, how to write content that speaks to what clients are actually searching for, and why specificity is key to getting noticed by both AI bots and potential clients.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[02:00] Why website content matters for AI search.[03:13] How AI search differs from Google.[07:16] The three types of specialty pages you need.[08:56] What clients are really searching for.[14:44] Why specificity helps clients connect.[18:12] How FAQs improve AI search visibility.Links From The Episode:Episode #105: Content Marketing that Converts Clients - https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/
Online community directories are helping UK sports clubs improve local visibility, present accurate information, and connect with residents who might never have found them otherwise. Here is why they matter. To learn more, visit https://chelmsford.guide/ Chelmsford Guide City: Chelmsford Address: 32 Hill Road Website: https://chelmsford.guide
Getting discovered isn't just about publishing more episodes. On today's special, Empowered Podcasting LIVE!, myself, Jason Cercone and Rich Perry are joined by Julia Levine, the Podcast Teacher and break down 'podcast SEO', which helps the right listeners find your show instead of chasing them across social media...Episode Highlights:[00:00] Why Podcast SEO Matters[04:07] Julia's Podcasting Journey[06:47] Podcast SEO vs. Google SEO[11:58] Interview Shows and Keyword Strategy[14:57] Solo Episodes and Scripting Tips[19:47] The Three-Step Podcast SEO Framework[25:31] Show Notes Hooks and Common Mistakes[34:32] Show Notes SEO Basics[41:01] How Individual Episodes Rank in Search[43:36] Julia's Conference JourneyLinks & Resources:Join us at Empowered Podcasting August 21-23:https://empoweredpodcasting.com (20% off with code: EPCMARC20)Connect with Julia Levine:https://thepodcastteacher.com/Connect with Jason Cercone:https://www.bombtrackmedia.com/Connect with Rich Perry:https://richperry.com/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
In this week's episode, Legal Speak explores how the rapid rise of artificial intelligence is reshaping law firm marketing and public relations. As AI-powered platforms such as ChatGPT, Claude, Gemini and Perplexity increasingly influence how people research legal services, firms are rethinking how they build visibility, credibility and authority in an AI-driven search landscape. Centellic Editor-in-Chief Steve Salkin sits down with Edge Marketing CEO Amy Juers and Play4orm PR Founder and Principal Valerie Chan to discuss their firms' new partnership. The trio also examine how law firms can adapt their marketing and communications strategies to remain discoverable and trusted as AI transforms the way prospective clients find legal information. Hosts: Cedra Mayfield & Patrick Smith Reporter: Steve Salkin Guests: Valerie Chan & Amy Juers Producer: Charles Garnar
Welcome to Dark Work Daily—the podcast for those willing to do the work no one sees. Here, we dive into resilience, discipline, and perseverance required to unlock your full potential when motivation fades.
Most force-free trainers feel like accidental business owners and reluctant marketers - brilliant with dogs, but suddenly expected to be marketers, salespeople, and content creators. Add AI into the mix and it can feel impossible to stand out without selling your soul. Today, we are joined by Ricky Sullivan, The Canine Copywriter. She helps dog trainers get crystal clear on what they offer, who it's for, and writes the content for their website, emails, and other marketing. Content that makes the right people's ears perk up and tempts them to get out their credit cards. We discuss why creating ethical, human copy is essential and how to do it and improve your visibility without having to live on social media. As well as how to use AI in a way that ensures you still sound like you. KEY TAKEAWAYS Copywriting is all about using the right words. Words that catch the attention of the right people and demonstrate to them that you are the person who genuinely can help them to train their dog and provide them with relief. Jargon-heavy copy that reads like you are trying to prove how much you know, instantly turns people off. Their eyes roll, they think "what the hell does that mean or that sound soooo complicated." - then click away. Pet owners want a human they can relate to and understand. Someone they know will truly solve their problem. Be honest about what your offer. The more genuine you are the more you will attract clients you can help and the more likely it is you will please them and attract good reviews. If you think you are not a good fit, don´t work with that client. Pick marketing methods that work for you. If you don´t like writing, produce your content by talking instead. Using social media is optional, staying consistently visible isn't. Generic, identical AI images and content erode trust and stop you standing out. BEST MOMENTS “Copywriting is writing words, but words for marketing. Words that are designed to persuade.” “You just cannot stand out if everybody's stuff sounds exactly the same, and everybody's images are AI generated.” “It's a fine line between understanding what people need to hear and not using their pain points against them.” “Most force-free dog trainers didn't get into being a dog trainer because they wanted to be on social media.” “Don't over complicate it, just be yourself, just show up, talk about what you care about, talk about how you can help people.” ABOUT THE GUEST https://thecaninecopywriter.co.uk/ https://www.facebook.com/thecaninecopywriter https://www.instagram.com/thecaninecopywriter/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK's go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.
With all the changes in the therapy profession and private practice lately, I've heard folks wonder if it's possible to have a successful private practice in 2026. I do wholeheartedly believe it's still possible! But I do also think it's wise to adapt our strategy to fit today.In this episode, I share the two top tips I'd focus on to launch a successful private practice in 2026. The good news: they don't have anything to do with AI or technology. Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:https://hubs.la/Q04k58tL0*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year :)Links Mentioned:Free Checklist: Start a Private Practice in Counseling:https://tinyurl.com/y9ek9en8Training: “The Client Attraction System"https://privatepracticeskills.teachable.com/p/client-attraction-systemTraining: “Website Copy in a Weekend”https://privatepracticeskills.teachable.com/l/pdp/website-copy-in-a-weekendVideo: "Beat Big Tech Therapy by not Playing Their Game”https://youtu.be/wKrlL6oxUX4Video: "Big Tech & AI Won't Replace Private Practice”https://youtu.be/thRjsJPYccsVideo: "Develop your Niche in Private Practice”https://youtu.be/bh6bJRb7iwQVideo: "5 Ways to Find Your Therapy Niche”https://youtu.be/FU1eHRDwkusVideo: "How to Find Your Specialty as a Therapist with Roy Kim, CSAT”https://youtu.be/klbXEq4sIWsFree Workshop: "SEO & AIO for Therapists: Simple Steps to Get Found on Google and AI”https://www.youtube.com/watch?v=VosuMl8CTwoLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!
HTML All The Things - Web Development, Web Design, Small Business
Matt Diamante joins the show to discuss modern SEO, social media growth, and building an audience in the age of AI. We explore how he grew his following to over 600,000 people, why he fired his largest client to focus on content creation, and what businesses need to do to stay visible as search evolves beyond traditional Google rankings. We also discuss AI Overviews, personal branding, content strategy, and whether SEO still has a place in an increasingly AI-driven web. Show Notes: https://www.htmlallthethings.com/podcast/seo-social-media-and-building-an-audience-w-matt-diamante
How can financial advisors get found in AI search, build trust faster, and use online reviews in a compliant way?In Episode 111 of The Influential Advisor Podcast, Paul G. McManus interviews Brian Thorp, Founder and CEO of Wealthtender, about one of the biggest opportunities in advisor marketing today: compliant online reviews as a trust signal for Google, ChatGPT, Gemini, Perplexity, Claude, and other AI-powered search tools.Financial advisors have always relied on referrals, reputation, and trust. But today, before a prospect reaches out, they are often searching online, reading reviews, asking AI tools who to consider, and comparing advisors before the first conversation ever happens.That means your digital reputation matters.In this episode, Paul and Brian discuss how financial advisors can use compliant online reviews, third-party credibility, Google visibility, and AI search optimization to help prospects make a more informed decision about whether you may be the right advisor for them.You'll learn:How financial advisors can get found in AI searchWhy online reviews are becoming a major trust signalHow compliant reviews differ from traditional Google reviewsWhat the SEC Marketing Rule changed for testimonials and reviewsWhy ChatGPT, Gemini, Perplexity, and other AI tools may use reviews to summarize reputationHow reviews can support SEO, AEO, and GEO for financial advisorsWhy “stars” matter, but client stories matter even moreHow advisors can ask for reviews without cherry-pickingHow reviews can help independent advisors compete against larger firmsWhy advisor-level reviews may matter as much as firm-level reviewsHow niche advisors can use reviews to strengthen local and specialized visibilityWhy a book, a website, LinkedIn, Google Business Profile, and reviews all work together as authority signalsThis conversation is especially relevant for independent financial advisors, RIAs, wealth management firms, advisor marketing teams, and practice leaders who want to understand how trust is built in the age of AI search.If you are a financial advisor wondering how to show up when someone asks ChatGPT, “Who is the best financial advisor for me?” this episode will help you think through the credibility signals that matter.Learn more about Influential Advisor Media:https://influentialadvisor.com/Learn more about Wealthtender:https://wealthtender.com/COMMON QUESTIONS ANSWEREDCan financial advisors use online reviews?How can advisors ask clients for reviews compliantly?Do financial advisor reviews help with SEO?Can online reviews help advisors show up in ChatGPT?What is the difference between Google reviews and Wealthtender reviews?How do testimonials work under the SEC Marketing Rule?How many reviews does a financial advisor need?Why do online reviews matter for financial advisor referrals?How can advisors build trust before the first meeting?How can financial advisors improve AI search visibility?#FinancialAdvisorMarketing #FinancialAdvisorReviews #AIsearch #Wealthtender #AuthorityMarketing #FinancialAdvisors #RIAmarketing #AdvisorSEO #AEO #GEO #TheInfluentialAdvisorSupport the show
Quick SummaryMatt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine.In This EpisodeHow Matt accidentally fell into marketing while trying to promote his bandThe unusual jobs (process server, film crew) that shaped how he runs his agencyGrowing an alternative lifestyle blog from zero to 4 million monthly visitors — and what it taught him about hooksThe origin story behind the name "Hey Tony"The three SEO fundamentals every small business needs: Google Business Profile, a multi-page website, and topical authorityWhy most SEO vendors are scamming small businesses — and how to protect yourselfThe AI prompt Matt uses to write unique, expert-driven blog posts in one hourHow SEO is evolving in the age of ChatGPT and AI search enginesWhat two books pushed Matt to post on social media every single day in 2023Why he doesn't batch content — and why he thinks you shouldn't eitherKey TakeawaysEvery page on your website is a door. Service-based businesses should have a dedicated page for every service they offer. If Google doesn't see it, it doesn't know you offer it.Use AI to extract your expertise, not replace it. Instead of asking ChatGPT to "write a blog post," prompt it to interview you with 10 questions and answer in voice mode. The result is genuinely unique content that reflects your experience.Get to the point faster. In the age of AI search, content that buries the answer under a long preamble will lose. Lead with the answer, then go deeper.Reviews require a system, not willpower. Build a consistent ask into every completed transaction. You can incentivize leaving a review — just not a five-star one specifically.Consistency beats perfection. Matt went from 4 hours per video to 5–10 minutes by posting every single day. The skill builds. The ideas flow. Just start.Memorable Quotes"I believe the world is built on small businesses. If I can help good people grow through SEO, they can hire more staff, create jobs, send their kids to college. If I want to make the world a better place, I can do that one small business at a time." — Matt Diamante"SEO is just solving somebody's problem. How do I fix this myself? That's a blog post. How do I hire someone? That's a service page." — Matt Diamante"That's basically how you run a business. You set up a printer in your car and you figure out how to do this more efficiently." — Matt DiamanteResources MentionedInstagram: Search @heytonyagency or Matt Diamante???? Get Found by Matt Diamante — Matt's plain-English SEO book for small business owners???? The One Thing by Gary Keller & Jay Papasan???? Jab, Jab, Jab, Right Hook by Gary Vaynerchuk???? AnswerThePublic.com — tool for finding customer questions to write blog posts around???? ChatGPT / Claude — recommended AI tools for blog post creation???? Hey Tony Inside — Matt's community for small business owners doing their own SEO???? Google Business Profile — free local SEO tool for any brick-and-mortar or service-area businessAbout the GuestMatt Diamante is the founder of Hey Tony Agency, a Canadian digital marketing agency specializing in SEO for small businesses. After growing an alternative lifestyle publication to 4 million monthly visitors, Matt channelled those hard-won content lessons into building an agency, a community, and a book — all aimed at helping small business owners get found online without getting scammed. He has posted on social media every single day since January 2023.
https://www.bluoceaninnovations.ai/Discover how AI tools like ChatGPT and Google's AI Overviews are reshaping local search—and why traditional SEO alone won't cut it in 2026. Learn practical steps to optimize your business for AI recommendations. Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai
Most business owners are still using AI like a chatbot.They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.But that's not where the biggest time savings happen.In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders can move from using AI as a simple assistant to using it as a true coworker that helps run parts of the business.You'll learn how to connect AI to the tools you already use, automate repetitive tasks, uncover missed opportunities, and free up hours every week to focus on the work that actually grows your business.In This Episode, You'll Learn:• The 3 levels of AI adoption every founder should understand• Why most small business owners are still using AI wrong• The difference between using AI as a chatbot vs. a coworker• How to save 20+ hours a week with AI automations• The easiest way to train AI on your voice, business, and customer conversations• How AI can find missed sales opportunities hiding in your inbox• How to automate follow ups, scheduling, reporting, and content creation• Why AI should handle the $10/hour tasks so you can focus on the $10,000/hour tasks• The tools, connectors, and workflows Gloria uses in her own businessWhether you're a product founder, coach, consultant, service provider, or small business owner, this episode will help you stop treating AI like a tool and start using it like a teammate.Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.Watch here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder
This episode is a repurposed Hybrid Hub marketing mastermind call all about getting photographers and hybrid photo and video business owners to show up in search. I walk through location-based SEO, offer-based searches, problem-based searches, and planning content that couples are already typing into Google, YouTube, TikTok, and Instagram. We also get into how to come up with a year's worth of blog topics fast, why searchable captions matter for short-form content, and how to use long-form content to rank in your market and drive more inquiries. Snag the Video Upsell Starter Kit: https://hybridhangout.com/starter-kitIf you're a photographer who already wants to add video but keeps getting stuck in research mode, this is for you. Your clients are already asking, and you're leaving money on the table. The free Video Upsell Starter Kit shows you exactly how to start using the camera you already have and simple add-ons. If you're running your photo or hybrid photo and video business from your inbox, you're making it harder than it needs to be. I use HoneyBook to manage everything — inquiries, emails, scheduling, contracts, and payments. It keeps my pipeline organized and saves hours every week. If you want a smoother system, grab my discount here: https://share.honeybook.com/shayna29637 Hybrid Hub teaches photographers how to add video so they can make more per booking. Learn how to shoot, edit, market, and sell photo and video together with a simple, repeatable system. Ready to raise your booking value? Book a free strategy call so we can chat 1x1 about how to scale your photography business with video, and if Hybrid Hub is right for your business: https://hybridhangout.com/book-a-callThanks for listening to Hybrid Hangout!! Don't forget to rate and review on your fave podcast platform -- it helps me grow, get amazing guests, and climb in the charts! DM me a screenshot of your review so I can say thanks :) Andddd say hi @hybridhangout on Instagram!
Carousels are one of the highest-performing formats on Instagram right now — but most service businesses are creating them in a way that gets scrolled past without a second thought. In this episode I'm breaking down the exact structure that makes a carousel stop the scroll, hold attention all the way through, and end with someone taking action, plus the visual design mistakes that are quietly killing your reach before anyone reads a single word.IN THIS EPISODE YOU WILL LEARNWhy leading with your service or treatment name is the fastest way to lose someone on slide one — and what to lead with insteadThe four-part carousel structure that moves someone from scrolling past to sliding into your DMsThe three content mistakes that lose people on the value slides — and how to fix each oneThe visual design decisions that affect your reach before anyone reads a word, including aspect ratio, text load, and slide countThe one question to ask before you hit publish on any piece of contentLINKS MENTIONEDTake the free Instagram Assessment: https://www.tryinteract.com/share/quiz/6989247d5d091cd37fa57bccBook an Instagram Audit: DM the word AUDIT to @andreamareecreative on InstagramFollow Andrea on Instagram: https://www.instagram.com/andreamareecreativeENJOYED THIS EPISODE?If this episode made something click for you, take a screenshot and share it to your Instagram stories. Tag @andreamareecreative so I can celebrate you.If you haven't already, follow the show so you never miss an episode. And if you've been listening for a while, leaving a rating and review takes two minutes and helps Instagram for Bosses reach more business owners just like you.ABOUT INSTAGRAM FOR BOSSESI'm Andrea, founder of Andrea Maree Creative, and my mission is to help established service-based business owners turn Instagram into a profitable enquiry channel. Instagram for Bosses is a globally top 2.5% podcast dedicated to simplifying Instagram marketing so you can consistently attract ready-to-invest clients without posting every day or living on your phone.
Build Your Brand Your brand is about standing out, not just getting noticed. In this compelling episode of Influential Voices of Authority, host Erik K. Johnson sits down with distinguished branding expert Gerry Foster. Together, they unravel the real secrets to building an unmistakable authority brand that attracts clients, creates opportunity, and establishes thought leadership... especially for coaches, consultants, and service-based entrepreneurs eager to escape obscurity. Important Links: Connect with Gerry: www.gerryfosterbranding.com https://www.linkedin.com/in/gerryfoster/ https://www.facebook.com/gerry.foster.397 https://www.instagram.com/gerryfosterbigbrandman/ https://www.youtube.com/@GerryFosterBranding Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Episode Segments: 00:00 Welcome and Introduction to Gerry Foster 00:23 Launching the Big Brand Formula Podcast 01:12 How Podcasting Signals Authority 02:04 From Service to Authority Branding 03:00 Making Yourself Memorable 04:05 Gerry's Branding Roots: USC, P&G, and Going Solo 05:15 Confidence Beyond Corporate Backing 06:13 Learning Through Adversity and Bankruptcy 08:04 Creating the Big Brand Formula and Bootcamp 09:28 The Costly Myth of Visibility Without Differentiation 10:15 Transforming a Health Coach's Brand Story 11:13 Branding the "Invisible" to Attract More Clients 12:28 Uncovering Genius and Frameworks for Authority 13:52 Get Known, Get Found, Get Paid—The True Branding Sequence 15:37 The Right Sequence: Brand, Market, Sell 16:32 Deep-Dive Identity Work for Clarity and Confidence 17:05 Helping Energy Healers Find Their Unique Value 18:43 The Secret Sauce: Purpose Before Marketing 20:12 Crafting a "Me Only" Statement 22:11 Beware of "Me Too"—The Power of Category of One 22:33 Harnessing AI as a Supplement, Not a Solution 23:47 The Big Brand Quiz: A Game-Changer for Entrepreneurs 25:51 Lessons from Three Bankruptcies: Seek Wisdom Early 27:17 Why Corporate Branding Doesn't Translate to Services 28:00 The Power of Visibility Through Podcasting and Stages 28:47 Closing Thoughts and Next Steps Key Takeaways: - Authority Begins with Differentiation Gerry Foster reveals that successful entrepreneurs become category leaders by uncovering what truly makes them unique, not by copying industry giants or relying solely on visibility. Standing out is more important than simply being seen. - Podcasting as an Authority Amplifier A podcast is more than content—it signals expertise, builds trust, and becomes an entry point for future clients and speaking opportunities. Gerry shares how his own podcast, the Big Brand Formula, consistently attracted attention and grew his authority. - Overcoming the Invisible Barrier Branding services, not just products, requires identifying "the invisible"—your values, delivery framework, and client impact. The right brand inspires marketing that actually works. - From Crisis to Clarity Three bankruptcies didn't break Gerry. Instead, they pushed him to develop frameworks, boot camps, and a proven system for helping other entrepreneurs blaze their path to authority. - Actionable Tools for Brand Builders Gerry's free online tool, the Big Brand Quiz, gives instant feedback on 25 critical branding elements so you can spot opportunities and blind spots for your business. Episode Highlights: Why respected experts are still overlooked and how to shift from being "one of many" to "the one" clients choose Real-life client transformations, like the health coach and the energy healer, who broke through crowded markets using Gerry's authority branding method Common branding mistakes: Visibility vs. Differentiation, following product branding strategies, and the danger of undervaluing your own story Discover your unique brand strengths Take Gerry Foster's Big Brand Quiz now and identify exactly where you stand in your brand journey. Take the Brand Quiz here: Website: https://bigbrandquiz.com Ready to strategically grow your podcast authority? Want to turn your content and voice into a true authority engine? Apply for your Podcast Authority Audit with Erik: https://podcasttalentcoach.com/coaching Next Week: We'll talk with Vocal Leadership and Communication Coach Dr. Leslie Baylis Davis. She will give you five keys to radiate authority every time you speak.
Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance, about what it really takes for brands to show up in an AI-driven world. Lavinea introduces the concept of "eligibility" — the idea that before an ad is ever seen, brands must first earn the right to appear. She explains how the rise of AI and generative engine optimization is reshaping discoverability, why performance marketing is now an organization-wide responsibility, and what the "eligibility tax" costs brands that aren't paying attention. From taxonomy and content to trust signals and data feeds, she makes the case that getting found is no longer the job of one team — or one channel. If you work in performance marketing, growth, or brand strategy, this is a timely conversation about what it means to be visible when the machines are doing the filtering. Today's topics include: Why attention metrics are more romanticized than useful — and what to measure instead Brand eligibility: what it takes to be visible before an ad is even shown The eligibility tax — the compounding cost brands pay for not showing up in AI-filtered spaces How M&C Saatchi Performance's role has evolved from media buying to full-stack brand consulting Why generative engine optimization (GEO) is becoming as critical as traditional SEO Why performance marketing is no longer just the performance marketer's job Why waiting is never a strategy — especially in a challenging economic climate Links and Resources: Lavinea Morris on LinkedIn M&C Saatchi Performance Business Of Apps - connecting the app industry Quotes from Lavinea Morris “It depends what attention means to you. Every brand or client will consider attention differently... I think it's a slightly romanticized metric. We have to be thinking about what happens before the ad was seen. How eligible is your brand? How are you able to be seen in the ecosystems that we're operating in?” “Legibility tax is what I like to talk about — the price that brands pay for not being eligible. The reality is we're seeing rising costs, and it's not always because of the performance media. It's actually how you're showing up in these spaces. And are other brands doing better than you, getting that first mover advantage? What does that cost you?” “We've spent so many years talking about getting the attention of the humans — be it creative, putting the ads in the right place at the right time. I think now it's so exciting: how do you get the attention of the machines? And that is a new space, but an easy space for us to be working in.” Host Business Of Apps - connecting the app industry since 2012
Monique Bryan is a personal brand and AI strategist based in Toronto, Canada. After a career in fashion, entrepreneurship, and a cancer diagnosis that reshaped her relationship with visibility, she launched her personal branding agency nine years ago. Today she helps women entrepreneurs build brands that get found — by humans and by machines. Her AI Brand Audit scores your online presence across five key categories and tells you exactly how to fix what's holding you back from being recommended by AI tools like ChatGPT, Gemini, and Claude.Monique is offering her AI Brand Audit completely free to our community. Use code PURPOSE at checkout to get 100% off. The audit scores your brand on five dimensions — audience clarity, problem clarity, differentiation, proof, and AI readability — and gives you a custom action plan to improve each one.In this episode of My Aligned Purpose, host Nicole sits down with Monique Bryan, Toronto-based personal brand and AI strategist with 15+ years in the branding industry. Monique shares how she went from fashion graduate to jewelry designer to cancer survivor to building a nine-year personal branding agency — and why the rise of AI has completely redefined what it means to be discoverable online.
Ever wonder what an experienced freelancer actually does to find new clients each month? In this episode, I'm pulling back the curtain on my own client attraction strategy for May, including the thing that got me my first AI-referred client within weeks. What we cover: Why having a "pick and mix" of marketing activities alongside your regular content works so well AI SEO, what it is and why it's becoming a real discovery channel for freelancers How an outdated Google Business profile could be costing you visibility (guilty as charged!) Using LinkedIn without burning out, including a sneaky trick to stay consistent Action steps: ✓ Audit your website SEO, especially if your site has been through multiple redesigns over the years ✓ Check your Google Business profile is up to date (photos, contact info, and recent posts!) ✓ If you're product-based, make sure your product photos are on Google Business ✓ Try LinkedIn games as a low-pressure way to build a daily habit on the platform ✓ Look into tools like Lime to track your LinkedIn activity without needing a rigid strategy ✓ Don't underestimate AI search, optimising for it can bring in warm leads passively Resources mentioned: Sam from Create Better Things (AI SEO) | Lime (LinkedIn tool) Subscribe for more quick, actionable freelance tips you can enjoy during a tea break! Timestamps: 0:00 – Introduction: Freelance Client Acquisition Strategies for May 0:20 – How to Find Freelance Clients: Monthly Marketing Mix Overview 1:05 – AI SEO for Freelancers: How to Get Found by AI Search Tools Like Copilot 2:06 – How AI SEO Generated a New Client Within Weeks 2:38 – Why SEO + Social Media Work Together for Freelance Business Growth 3:05 – Google My Business for Freelancers: How to Optimise Your Listing 3:49 – LinkedIn Marketing for Freelancers: Simple Strategy to Stay Consistent 4:47 – Recap: Top 3 Client Attraction Strategies for Freelancers This Month Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Order my book: The Freelance Lifestyle: Your Friendly Guide to Starting a Freelance Business
Local contractors and service businesses are losing leads to AI search without even knowing it. This episode breaks down AI visibility, Answer Engine Optimization, and Google Business Profile strategies to help small businesses get recommended first. To learn more, visit https://njlocalmarketing.com NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website: https://www.njlocalmarketing.com
Why do so many professionals get found but never chosen — and what actually happens in a client's mind before they ever reach out? Andrew Colsky, founder of Be-Picked and author of Left of Trust, shares his Credibility Generator framework for becoming the obvious choice in your niche. Join host Khudania Ajay (KAJ) as they explore why traditional marketing works backwards, what frightened clients are really searching for (hint: not the best), and how one piece of content compounds into trust that wins client relationships. Support independent journalism at https://kajmasterclass.com=========================================*KAJ Masterclass*A video-first, live-first global conversation platform — editorially independent and depth-driven. In-depth, unscripted conversations with thinkers, leaders, entrepreneurs, authors, and experts — exploring ideas, lived experience, and real-world wisdom. Hosted by Khudania Ajay (KAJ), independent journalist.
In this episode of Small Business School, Staci sits down with personal branding expert Monique Bryan to unpack what it really takes to stand out in today's AI-driven world. From building a powerful brand foundation to understanding how AI is reshaping visibility, Monique shares why clarity (not noise) is the true competitive advantage for small business owners right now. Together, they explore the intersection of personal branding, AI tools, and human connection, and why the businesses that win will be the ones that are deeply intentional about both.Key topics covered:Why most business owners are skipping the foundational work that drives real resultsThe power of having a clear, repeatable framework in your businessHow to use AI as a tool, not a replacement for your expertiseThe biggest mistake entrepreneurs are making with AI-generated contentHow to audit your online presence so AI can find and recommend youThe shift from traditional SEO to AI-driven discoverability (AEO/GEO)Why consistency across platforms matters more than everThe importance of documenting your systems (and what could happen if you don't)How to balance speed and efficiency with authenticity and trustWhy community, connection, and in-person experiences are becoming your biggest advantageUse AI to support your growth but never lose the human element that makes your business truly unforgettable.Connect with Monique:Instagram: @moniquebryan_coStaci's Links:Instagram. Website.
TherapistSEO™ I 've just released a Google Chrome Extension called Therapist SEO™ to help you with your website. With just one click, you'll see what's working and what's not. It includes copy-swaps ie 'instead of this, write this', prompts you can use with Claude or ChatGPT, and more. I also know how easy it is to get overwhelmed, which is why it checks your website just one page at a time and includes visual cues ie green for it's working great, orange for 'it needs fixing but not urgent' and red for 'lets get it done as a priority'. The problem of having a visible website has been compounded by AI in some ways too. All you need to do is jump into Google and ask, 'do I need a referral to see a Psych?' and you'll be shown an AI summary before anything else. And, while you personally might not be a fan, the reality for your business is that without your website being optimised for it, again, you're missing out. And so this tool also helps you with AI optimisation. I want your practice to surface when clients are Googling for help. You're good at what you do and your services are needed, so you need to be found. And I know it can feel hard or boring or confusing and so my intention here has been to make this as easy as possible, minimum viable effort for you but with pleasing results. I'll pop the link below in the comments for anyone that would like to take a look. To your practice success
In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape.You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business. Time-Based Notes:1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule3:47 - Matt's Background & The Story Behind Hey Tony5:46 - SEO Fundamentals for Non-Technical Users8:32 - The AI Prompt That Makes Blog Writing Easy12:26 - Building Assets vs. Relying on Algorithms15:20 - Social Media and SEO - Better Together17:43 - How to Make Content Creation Easier18:38 - Content Creation Workflows & Processes20:33 - Limitless AI & Capturing Content from Everyday Conversations21:41 - SEO in the Age of AI & What's Really Happening with Search24:19 - Google AI Overviews & How to Think About Your Content Strategy27:24 - Getting Started with Google Search ConsoleShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode287
Learning how to get found by AI in 2026 is no longer optional for entrepreneurs who want to grow online. With YouTube now the number one source cited in AI-generated answers and 64% of all new internet content being AI-generated, the rules of visibility have shifted fast. But the strategy that wins has not. In this episode, visibility strategist Crissy Conner breaks down exactly what AI is rewarding right now and how to build a body of work across platforms that gets you recommended, referenced, and found.If you have been wondering why AI is not recommending you, why your content is not compounding the way it should, or whether you are already too far behind to catch up, this episode was made for you. The answer is not to create more content. It is to show up as a real, consistent, recognizable human with one clear message across multiple platforms so that AI, search engines, and real people can all find you and trust you.This is the content strategy that has always worked. In 2026, AI is simply confirming it. Ready to make visibility your superpower? Visit https://thevisibleceo.com/workwithcrissyOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
Do you want to learn how businesses get found on ChatGPT? They're getting leads and making sales, but how does it all work? Find out how to be more visible on ChatGPT, Google AI, Perplexity, Claude, or other AI-based search so you can show up in the results and get found by the right people. Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7
Learning how to get found by AI in 2026 is no longer optional for entrepreneurs who want to grow online. With YouTube now the number one source cited in AI-generated answers and 64% of all new internet content being AI-generated, the rules of visibility have shifted fast. But the strategy that wins has not. In this episode, visibility strategist Crissy Conner breaks down exactly what AI is rewarding right now and how to build a body of work across platforms that gets you recommended, referenced, and found.If you have been wondering why AI is not recommending you, why your content is not compounding the way it should, or whether you are already too far behind to catch up, this episode was made for you. The answer is not to create more content. It is to show up as a real, consistent, recognizable human with one clear message across multiple platforms so that AI, search engines, and real people can all find you and trust you.This is the content strategy that has always worked. In 2026, AI is simply confirming it. Ready to make visibility your superpower? Visit https://thevisibleceo.com/workwithcrissyOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
In today's episode, you'll discover: 1. How SEO has evolved in the age of AI — and what actually works in 2026 and beyond. 2. How entrepreneurs can use AI to create smarter content, improve visibility, and build long-term search traffic. 3. What modern tools, timeless fundamentals, and sustainable growth tools to use without burnout? To support these three takeaways, I chose a quote from Anita Nielsen: "The reality is that being unprepared is a choice. The benefits come when we see AI as a tool, not a terror, and bring it into our sales motions." About Matt Diamante: Matt Diamante is the founder of HeyTony, an SEO agency he grew from a solo operation into a 15+ person team serving brands like RBC, Labatt, Nivea, and Coppertone. He's also the author of Get Found, in which he shares the systems for building predictable demand through search. Matt is known for simplifying SEO and helping businesses grow organically — without paid ads or burnout. How to Get in Touch with Matt Diamante: Website: https://heytony.ca/ Gift: https://heytony.ca/understanding-seo-socials/ Amazon Book: https://www.amazon.com/Get-Found-No-Fluff-Becoming-Customers/dp/1068826401 Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://changingthesalesgame.com/communication-style-assessment/ Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done myself
AI search is quietly reshaping how homeowners choose a designer or remodeler, and the rules are not the same as traditional SEO. If you want your business to show up when someone asks ChatGPT or Perplexity for “the best kitchen remodeler near me,” you need more than a pretty website and a few keywords. You need content that answers the questions people actually ask and signals that you're a credible expert worth quoting. We talk through the website moves that make you easier for large language models to understand clear service pages, tight structure, and FAQ-style answers around the big trust questions like cost, scope, and timeline. We also explain how to share pricing without boxing yourself into a single number by using ranges and real examples that add context. If your homepage is a wall of text, we explain why that hurts both humans and AI and what “organized” really looks like. Then we get into why PR is having a real moment. Earned media creates third-party credibility, and that validation is exactly what AI systems tend to rely on when they build answers. We break down how smaller local mentions, trade publication quotes, and smart press release distribution can put your name in more places AI looks. We also share what not to do, including publishing generic AI-written website copy that gets ignored instead of rewarded. If you want more designers and remodeling leads from AI search, subscribe, share this with a colleague, and leave a review so more pros can find it.If you would like to get the links and show notes for this episode, click on the link below:https://auditsky.ai (Website AI Audit)https://answerthepublic.com/ (Find out what questions people are asking AI)Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our Academy sessions and workshops:https://www.designerdiscussions.com/academy.htmlDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar GuideDesigner Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business
Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven discovery rises, Crystal shares a practical, no-fluff framework for staying competitive: Get Found. Earn Trust. Be Chosen.They explore why foundational SEO still drives the majority of traffic, how AI bots interpret your content differently than search engines, and what small business owners can do—without massive budgets—to stay visible. From semantic content and structured HTML to brand signals and “grounding queries,” this conversation bridges the gap between classic SEO and emerging AI search strategies.If you're wondering how to adapt your marketing in a world where AI summarizes the internet, this episode gives you a clear starting point.
How to Get Found on ChatGPT Before Your Competitors Do A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her. This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first. Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before turning that expertise toward one question: how do small businesses get found? She now teaches entrepreneurs how to show up in both Google and AI search. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. No launches. No ads. In this episode, Rachel breaks down how AI tools decide which businesses to recommend, how to find the right keywords, and the three mistakes keeping most online business owners invisible. The window is open. This is where you start. RESOURCES MENTIONED IN THIS EPISODE: You've built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. Etched Marketing (Rachel's website) Marketing for Entrepreneurs Podcast Rachel Lindteigen on Instagram ChatGPT Claude Perplexity Yoast SEO Plugin WordPress Squarespace HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words. 2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come. 3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.
This week's episode of Win The Hour, Win The Day Podcast interviews, Matt Diamante. Struggling to get found online even when you work so hard? This episode shows a simple way to show up on Google using clear answers and smart use of AI. In this simple and practical talk, you'll learn: -How Matt Diamante explains SEO in a way that finally makes sense. -Why you don't need hours a day to get results with SEO. -How to use AI tools like ChatGPT without sounding like everyone else. -Why answering real questions helps people find you faster. -How to make your content clear so people stay and don't click away. -Why simple and steady work each week beats doing too much at once. Get ready to learn how to get found online without stress so your work starts bringing in real results. Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Matt Diamante at: Google -> Matt Diamante Book -> click here
Most experts don't realize their website is speaking a completely different language than their potential clients are searching for.
Shane Harris, founder and CEO of SideQuest and Tetiana from the popular YouTube channel Discover Tatiana join us to take a look at how VR discovery has changed from the early Quest era to today's far more crowded market. They break down how SideQuest now works across Meta, SteamVR, sideloaded content, web, desktop, mobile, and in-headset browsing, and why aggregation, curation, reviews, and community engagement matter more than ever. The conversation also explores what developers can actually do to improve their odds, and how the Steam Frame is meant to energize the XR market.Subscribe to XR AI Spotlight weekly newsletter
Send us Fan MailAI is changing how clients search for legal, mediation, and divorce professionals. Referrals still matter, but they are no longer the first step. Today, many clients begin with AI tools before ever visiting a website or making contact. These tools scan online content and recommend professionals based on clarity, consistency, and authority signals. This episode breaks down how the client search journey is evolving and what determines who gets recommended. It also covers three practical actions to improve visibility: refining positioning with clear, specific language, creating content that answers real client questions, and building a strong presence across credible platforms. This episode is a very useful guide in helping professionals who want to increase visibility, attract more ideal clients, and stay competitive in an AI-driven search landscape—without relying on outdated marketing tactics or constant posting. AI may open the door, but trust, connection, and expertise are what move clients forward.What you'll learn:05:19 How Client Search Changed08:16 What AI Recommends and Why12:58 Three Ways to Show Up13:14 Fix Your About Page15:08 Answer AI Client Questions17:08 Build Citation Footprint19:30 What AI Cannot Replace24:36 Three Step HomeworkResources:Feeling stuck about how to grow your practice, book a free strategy call here.#58 Master Content Repurposing with AI Tools#80 Use AI to Create Smarter, Faster Content#117 How Professionals Lose Clients – And How To Fix It Fast Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Want more insights like this? Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedinJoin our online communitySubscribe to my youtube channel
Discover why Cape Town SMEs are losing customers by neglecting their Google Business Profiles. We unpack free optimisation steps, the power of reviews, NAP consistency, and how voice and AI search are reshaping local discovery. CapeBiz Toolkit City: Cape Town Address: 9 Mentz Crescent Website: https://capebiztoolkit.co.za
Search has changed more in the last two years than in the previous seven combined. Is your small business still getting found? This episode is a live recording from the first ever Localist Lab event, a free live marketing series for small business owners hosted by The Localist. Our speaker is Pam Darden, Director of Account Development at Infomedia, who breaks down exactly how the rise of AI search tools like ChatGPT, Google AI Overviews and Perplexity is changing the way customers find local businesses, and what you can do right now to make sure you are still showing up. Pam covers why getting cited by AI is now just as important as ranking on Google, what the E-E-A-T content guidelines mean for your website, how to structure your content so AI can actually quote you, and why the fundamentals of good SEO have not changed even though the platforms delivering customers to you have. If you own a small business and you want practical, actionable steps you can take to improve your visibility in the age of AI search, this episode is exactly that.
In this episode of the Modern Direct Seller Podcast, we're joined by SEO strategist Laura Jawad to talk all about visibility and showing up on Google. Laura breaks down why having your own website is one of the most powerful moves a direct seller can make right now, and shares practical, non-technical strategies to help your personal brand get found by the right people at exactly the right moment.You can connect with Laura on LinkedIn and Instagram, and grab her SEO Simplified workbook to start putting keywords to work on your website. Time-Based Notes:1:15 - Rapid Fire Questions8:08 - Laura's Journey from Birth Doula to SEO Expert10:50 - Why SEO is a Game-Changer for Direct Sellers12:00 - Company Websites vs. Personal Branded Sites13:17 - The Four Pillars of SEO, Simplified14:42 - The Two Biggest SEO Challenges for Direct Sellers16:38 - Three SEO Tweaks You Can Make Right Now21:05 - Creating Content for Long-Term SEO Success23:00 - Topical Authority and Building Trust with Google25:06 - Content and CTAsShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode282
If you're tired of posting every day, chasing the algorithm, and still wondering where your next client is coming from… it's not because you're inconsistent, it's because your marketing strategy is built on visibility that disappears.In this episode, I'm joined by Becky Launder, CEO of Oh My Hi, to talk about how to get found, seen, and paid without relying on social media.We break down her Capture → Convert method, why social media alone isn't enough anymore, and how to create simple, evergreen systems that actually drive sales. Becky also shares why your website matters more than your link in bio and how to build a business that runs even when you're offline. We also dive into what a life-first business really looks like in this season, from setting boundaries to designing your work around your life.If you're ready to get clients without social media, simplify your marketing, and build a business that actually supports your life, this episode will show you how. Today you'll hear:03:14 – What a life-first business actually looks like04:37 – Why stopping work at night changes everything06:22 – How to create real separation between work and life08:41 – Becky's business evolution and what led to Oh My Hi12:18 – Why social media alone isn't enough anymore15:06 – The “post and pray” cycle (and why it doesn't work)18:44 – The Capture → Convert method explained22:11 – How to get found through search, not just social26:39 – Why your website converts better than social media30:12 – The simple website setup that drives sales34:27 – Systems and automation for consistent revenue38:05 – Building a business that runs while you're offline42:18 – Why simple systems scale better than more content Connect with Becky:Website: ohmyhi.com, moderndirectseller.com, beckylaunder.comInstagram: @moderndirectseller, @ohmy.hi, @beckylaunderHow to Build a Website That Works While You Sleep: https://ohmyhi.com/lp/class/?aff=351
Rita Zamora is the founder of Connect90, an international speaker, the author of Get Found, Get Liked, Get Patients, and one of the smartest voices I know when it comes to dental social media. - www.ritazamora.com - www.connect90.com -----------------------------------------------------------------------------------------------------
#824 Search as we know it is dead — and the businesses that adapt now will own their local markets while everyone else gets left behind. In Part 1 of this two-part conversation, host Brien Gearin sits down with Phil Risher, owner of Phlash Consulting, to discuss how the landscape of local search has dramatically shifted in the age of AI. Phil breaks down the three major inflection points reshaping how consumers find home service businesses — from the decline of traditional Google search among younger generations, to the rise of short-form video indexing, to the explosion of AI-powered search experiences like Google's AI Mode. The conversation dives into practical strategies business owners can use right now to stay visible and competitive, including leveraging call transcripts to generate authentic content, building a seasonal content calendar, optimizing their website with pricing guides and online scheduling, and investing in local PR and community partnerships to establish brand authority — all critical factors in how AI ranks and recommends local businesses today! What we discuss with Phil: + Search is shifting away from Google + 26% of Gen Z finds local businesses via social media + AI search queries average 347 words vs. Google's 4 + Short-form video now indexed in Google search + Call transcripts = content goldmine + Authentic, unpolished content builds trust + Seasonal content calendars keep strategy on track + Online scheduling is essential for agentic booking + Pricing pages are a must-have + Local PR and community ties boost AI visibility Thank you, Phil! Check out Part 2 of this episode. Check out Phlash Consulting at PhlashConsulting.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
#825 The robots are coming for your customers — and most home service businesses have no idea. In Part 2 of this two-part conversation, Brien and Phil dive even deeper into the future of AI for home service businesses, covering everything from AI-powered avatars and digital twins to virtual estimating tools that are already reshaping how contractors win jobs. Phil breaks down why maintaining a steady flow of online reviews is more critical than ever in the age of AI search, how business owners can start building their own custom AI knowledge hub using tools like Delphi or Google's NotebookLM, and why creating content now — even if you never post it — is essential preparation for the AI-driven future that's already arriving. The conversation also tackles the evolving ads landscape, including why Google and Yelp still dominate bottom-of-funnel leads while Meta's targeting capabilities are rapidly advancing, and why the businesses that pair smart AI adoption with genuine human connection will ultimately win out over fully automated competitors! What we discuss with Phil: + AI avatars and digital twins + Virtual estimating with Live Switch + Building a custom AI knowledge hub + Why online reviews still matter + 21% of bookable jobs lost to AI agents + Google & Yelp still dominate bottom-of-funnel + Meta's rapidly advancing ad targeting + Human connection vs. full automation + Creating content now to future-proof your business + Using ChatGPT to generate content topics Thank you, Phil! Check out Part 1 of this episode. Check out Phlash Consulting at PhlashConsulting.com. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wondered how to get your business found on Google? It's all in your SEO Marketing, and in this episode, Jenna sits down with Canadian SEO expert Matt Diamante to break down exactly what SEO is, why it matters, and how even the least techy business owner can start getting found online today.What You'll Hear:What SEO is, explained in a beginner-friendly wayThe #1 most underrated tool for getting found on Google and how to use it assapHow one local service business went from $20K to $120K/month using SEO aloneA pep talk around running your business long termHow to use AnswerThePublic.com (a free tool) to find exactly what your customers are searching for on GoogleHow to use ChatGPT to help you write an SEO blog post in under an hourThe best part about search engine optimization for small business is that it plays the long game, which means the sooner you start, the more your results will grow over time, sending more traffic to your business (aka more clients!)Whether you're brand new to SEO marketing or you've been putting off your website like Jenna (no judgment), this episode will show you that getting found on Google is simpler than you think. Search engine optimization for small business owners doesn't require a tech background — just consistency, the right keywords, and a willingness to play the long game. If you want more eyes on your business without spending a dollar on ads, this one's for you.
The internet isn’t being searched the same way anymore—and most businesses haven’t caught up. In this episode of the BOB Podcast, Jaryd Krause welcomes back Rad Paluszak to explore the transition from SEO to GEO (Generative Engine Optimization) and what it means for founders, operators, and investors navigating an AI-driven world. Instead of ranking pages, AI answer engines are ranking entities, brands, and trust. Rad explains why traditional SEO playbooks are breaking down, how AI engines source and rotate answers, and why brand mentions across the web now matter more than links ever did. You’ll learn: Why AI engines rarely repeat the same sources—and how that changes traffic forever How brand authority is built through mentions, associations, and personal brands Why being listed alongside established brands can instantly elevate visibility The growing role of Reddit, social platforms, and communities in AI discovery How to structure content for AI without sacrificing real users What businesses should stop obsessing over—and what actually moves the needle Whether you run content-heavy sites, ecommerce brands, SaaS, or are evaluating businesses to buy, this episode offers a practical framework for adapting to AI without panic—or guesswork. AI is coming either way.The question is whether your brand will be visible when it does.
AI is changing how patients find dentists—but it's not replacing your front desk tomorrow. In this episode, Dr. Len Tau sits down with Evan Maass (Founder/CEO of DentistOffices.com) to break down what's real vs. hype in AI, where dental marketing is still failing practices (hello, "mystery SEO reports"), and how visibility is shifting from traditional Google search toward AI-driven recommendations. Evan also shares where reviews, directories, and user-generated content (like Reddit) fit into the next decade of "getting found." What You'll Learn The biggest problems dentists face with SEO and ad spend (and how to spot "scam SEO") Where AI is useful today (keyword intent, targeting, automation) vs. where it's not ready (phone answering agents replacing humans) How AI search and traditional Google search overlap—and what "AI visibility" really means Why reviews + user-generated content will matter even more in the future What to ask a marketing agency before signing a contract (ownership, references, specialization) How directories (DentistOffices, Yelp, Healthgrades, etc.) can influence being recommended by AI tools — Key Takeaways 00:38 Welcome + Sponsors + Episode intro 01:46 Meet Evan Maass + background 02:50 What DentistOffices.com is and how it works 05:55 How DentistOffices compares to ZocDoc 06:55 State of dental marketing: SEO frustration + ad waste 08:50 AI in dental marketing right now: what's useful vs. hype 11:05 Why AI phone agents aren't "prime time" yet 13:27 The review risk: AI agent frustration + negative reviews 14:34 A safer setup: auto-attendant for new vs. existing patients 15:10 Testing AI agents (the "rhinoplasty" question) 16:02 AI security + "jailbreak" concerns 17:30 In 5 years: what roles AI may replace in practices 20:00 Will Google disappear? AI search vs. Google evolution 23:39 Reviews and trust signals: why they matter more over time 24:35 Why Reddit influences AI recommendations 25:15 How dental offices can use Reddit carefully 31:00 Questions to ask marketing agencies before hiring 35:00 Specialist vs. "do-it-all" marketing + budget realities 38:50 Lightning round success, habits, mindset, favorites 43:25 How to reach Evan + add your practice to platform 45:20 Wrap-up + "Your reputation matters" — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
Joshua (Josh) Hanosh is the Co-founder and Vice President of Three29, a Sacramento-based digital marketing and web development agency that helps B2B companies achieve results through data-driven websites, SEO, pay-per-click advertising, and branding strategy. With over 15 years of experience, Josh has guided Three29 in working with a wide range of clients and successfully grew his agency to a team of 12 before merging with another firm, further expanding the brand's capabilities. In this episode… Getting found online used to be about keywords and rankings. Now, it's about whether AI even knows you exist. So as search behavior shifts from blue links to direct answers, how do businesses make sure they're still the ones being recommended? For Josh Hanosh, the key lies in understanding that AI search isn't just a new channel, it's a new mindset. Drawing from his experience as a digital marketing strategist, Josh explains that people now trust AI like a knowledgeable friend, asking it who to hire and what to do next. The businesses that win are the ones clearly signaling expertise, credibility, and relevance in ways machines can easily understand, which ultimately changes how trust is built online. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joshua (Josh) Hanosh, Co-founder and Vice President of Three29, to discuss how to get found in AI search. You'll learn how AI is reshaping buyer behavior, why generative engine optimization matters more than rankings, and how websites need to evolve for humans and bots. Josh also shares advice on using PR and authority signals to boost AI visibility.
In this episode of the Federal Help Center Podcast, Randie Ward explains why winning contractors don't stay stuck in the constant "bid, bid, bid" cycle. She breaks down the difference between tactical bidding (reactively searching SAM.gov) and strategic capture (building relationships and forecasting opportunities before they ever hit the platform). The goal isn't just finding contracts — it's positioning yourself so agencies and primes can find you first. Randie shares a real success story from a higher education contract win, proving that the same federal capture strategies work across state, local, and university projects. By staying persistent, connecting with the right decision-makers, and tracking opportunities early, contractors can stop chasing bids late and start winning through visibility and preparation. Key Takeaways: Stop relying only on SAM.gov — build a strategic pipeline through relationships Capture starts before the bid drops by tracking projects early and staying persistent The best wins come from being known before the proposal stage If you want to learn more about the community and to join the webinars go to: https://federalhelpcenter.com/ Website: https://govcongiants.org/ Connect with Encore Funding: http://govcongiants.org/funding Join 2026 Surge Bootcamp Starting January 31: https://govcongiants.org/surge
Send us a text letting us know your thoughts on today's episodePouring your heart into your podcast but still wondering why no one's finding it?Here's the truth most podcasters don't realize: your lack of discovery has nothing to do with your content and everything to do with your foundation.In this episode of Podcasting for Moms, I'm breaking down how podcast apps actually work, why clever titles are keeping moms invisible, and what really drives sustainable podcast growth even if you're only working in the margins.If you want consistent discovery without burning out or posting everywhere, this episode is for you.In this episode, we cover:How podcast apps decide which shows get discoveredWhy clarity beats clever when it comes to podcast titles and descriptionsHow episode titles can become your biggest discovery toolThe role consistency and listener behavior play in podcast growthThe #1 mistake keeping mom podcasters invisibleIf this episode helps you rethink your podcast strategy, tap follow so you don't miss what's coming next and leave a quick review to help more moms find the show.Ready to optimize your podcast for growth and monetization? Grab the Podcast Growth Blueprint. Need support with your podcast?Book your free Podcast Profit Plan call today! Next Steps: Enjoyed this episode? Let me know over on Instagram and share your favorite takeaway on your Instagram Stories.Visit our website to learn more about our podcast launch and management services. Book your free Podcast Profit Plan Discovery Call here.Don't forget to hit subscribe/follow so you get notified every time a new episode drops!
Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast Where You Find Thousands of Clay Clark Client Success Stories? https://www.thrivetimeshow.com/testimonials/ Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/ Who is Clay Clark? Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses. https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/ Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true Where Can You Discover Clay Clark's Songs & Original Music? https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g
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