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Latest episodes from Undoing Marketing

Don't Blame Maroon 5 - Halftime Needs Undoing

Play Episode Listen Later Feb 5, 2019 8:56


While Maroon 5 gets scathed on social media, and old guys like us yearn for The Who at halftime...undoing the format springs forth new ideas. Music: "Running Down a Dream"; Tom Petty and the Heartbreakers undoing plays amazing music under license by SOCAN

Bumble Undoes Dating

Play Episode Listen Later Feb 4, 2019 8:34


Superbowl games, and ads therein, come and go, but once in a while a message sticks and changes a brand's fate forever. Bumble may have done so with the "itsinhercourt spot. Music: "Soul Survivor"; Rita Ora undoing plays great music under license by SOCAN

What to Make of a Prairie Rainstorm in January

Play Episode Listen Later Feb 1, 2019 9:09


A rainstorm in Calgary, Canada in January is not on its own "proof" of climate change, but if it makes you think of climate change, don't stop there. Music: "(Nothing But) Flowers"; Talking Heads undoing plays great music under license by SOCAN

Pushing Medical Cannabis Back into the Spotlight

Play Episode Listen Later Jan 31, 2019 11:10


While cannabis producers in Canada scramble to meet supply of the legalized recreational market, the medical cannabis space is ripe for a new surge in demand. Music: "And the Healing has Begun"; Van Morrison undoing plays great music under license by SOCAN

Globetrotters Still Relevant

Play Episode Listen Later Jan 30, 2019 7:06


The Harlem Globetrotters still deliver value...even if they don't shoot as accurately as you remember. Music: "Sweet Georgia Brown"; Brother Bones and his Shadows undoing plays great music under license by SOCAN

Why We Do It

Play Episode Listen Later Jan 28, 2019 7:01


Simon Sinek says "people don't buy what you do, they buy why you do it." So why do we do the daily undoing? Music: "A Change Will Do You Good"; Sheryl Crow undoing plays music under license from SOCAN

Microsoft Addresses Unintended Consequences

Play Episode Listen Later Jan 24, 2019 6:56


Microsoft announces $500M housing giveback for its hometown of Seattle. Music: "Kind and Generous"; Natalie Merchant undoing plays great music under license by SOCAN

Gillette Rolls the Dice on Beleivability

Play Episode Listen Later Jan 23, 2019 7:05


Gillette's viral ad, in the end has generated more attention toward the brand than a traditional media spend could ever achieve. But is it the right attention. Music: "With Arms Wide Open"; Creed undoing plays great songs under license of SOCAN.

SWOTTING Crickstart

Play Episode Listen Later Jan 22, 2019 6:59


Today we complete the LOOC (Learning out of class) activity on Canadian based "Crickstart", with some small fill in the blanks of a SWOT analysis. Music: "Instinct Blues"; The White Stripes undoing plays great music under license of SOCAN

Swotting Crickets

Play Episode Listen Later Jan 20, 2019 6:19


Swotting Crickets by Boivin, Gaudet

Beyond Meat Doing Everything Right, Except...

Play Episode Listen Later Jan 18, 2019 5:48


Plant-based "meat" producer (there, we said it...come get us Nebraska) makes a delicious product while aiming to help the world. But the broken meat industry is digging in its heals. Music: "Cheeseburger in Paradise"; Jimmy Buffet undoing plays great music under license by SOCAN

Canada Dry's Little White Lie

Play Episode Listen Later Jan 17, 2019 6:24


Canada Dry got caught in an embellishment, but it's crisis management plan sucks. Music: "Go For Soda"; Kim Mitchell undoing plays great music under license by SOCAN

Rahaf Mohammad al-Qunun's Flight to Freedom

Play Episode Listen Later Jan 16, 2019 5:56


Rahaf Mohammed's (she's dropped the al-Qunun since we made this) teaches us all a little bit more about grit than we can imagine. Music: "I'm Free"; The Who undoing plays great tunes under license from SOCAN

Jeff and MacKenzie Bezos Legacy Greater than the Billions

Play Episode Listen Later Jan 15, 2019 3:14


Stop it with the money. Recognize the way these two have changed our lives.

Undoing Massive Open Online Courses

Play Episode Listen Later Jan 15, 2019 2:47


Battling MOOC's with undoing's "LOOC's"

Undressing Packaging

Play Episode Listen Later Jan 11, 2019 5:15


What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February. Music: "You're The Cream In My Coffee"; Seth MacFarlane undoing shares great music under license by SOCAN

Craft-Washing

Play Episode Listen Later Jan 11, 2019 5:56


Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted. Music: "We Don't Believe What's On TV"; Twenty One Pilots undoing uses great songs under license by SOCAN.

The Calgary Zoo's Composting Model

Play Episode Listen Later Jan 11, 2019 6:12


The Calgary Zoo shows us how to fill our tummies with a clean conscience, with its LEAF certified food services. Music: "Garden"; Dua Lipa undoing shares great music under license by SOCAN

Undressing Packaging

Play Episode Listen Later Jan 10, 2019 5:15


What to do with an icon on a collision course with social pressure? Tim Hortons grapples with this question every February. Music: "You're The Cream In My Coffee"; Seth MacFarlane undoing shares great music under license by SOCAN

Craft-Washing

Play Episode Listen Later Jan 9, 2019 5:56


Companies across all consumer categories claim to "handcraft" everything from socks to automobiles, the euphemism is lost on those to whom the message is targeted. Music: "We Don't Believe What's On TV"; Twenty One Pilots undoing uses great songs under license by SOCAN.

Use Caution with the Record Button

Play Episode Listen Later Jan 8, 2019 6:03


Content from thought leaders and experts is great...until it's not. Proceed with caution when giving advice over social channels. Music: "Mr. Know it All"; Kelly Clarkson Undoing shares awesome tunes through its license with SOCAN

Writing Our Book

Play Episode Listen Later Jan 7, 2019 7:10


We begin a new year borrowing a theme from a friend's post on facebook, a commitment to undo parts of our lives and invite listeners to do the same. Music: "Everyday I Write the Book"; Elvis Costello undoing shares great music under license of SOCAN

The Twelve Days of Undoing - Day Twelve

Play Episode Listen Later Dec 21, 2018 6:22


The Twelve Days of Undoing - Day Twelve by Boivin, Gaudet

The Twelve Days of Undoing - Day Eleven

Play Episode Listen Later Dec 20, 2018 6:40


Our undoing of social media. Music: "You're So Vain"; Carly Simon undoing shares great music under license from SOCAN

The Twelve Days of Undoing - Day Nine

Play Episode Listen Later Dec 19, 2018 6:24


Dancing around issues, or talking about them in a constructive way. Music: "Let it Go"; Indina Menzel undoing shares great music under license by SOCAN.

The Twelve Days of Undoing - Day Ten

Play Episode Listen Later Dec 19, 2018 4:34


LOOC's - Learning Outside of Classrooms - are coming from Undoing in 2019. Music: "We Are Going to be Friends"; The White Stripes undoing shares great music under license by SOCAN

The Twelve Days of Undoing

Play Episode Listen Later Dec 18, 2018 6:24


Dancing around issues, or talking about them in a constructive way. Music: "Let it Go"; Indina Menzel undoing shares great music under license by SOCAN.

The Twelve Days of Undoing - Day Eight

Play Episode Listen Later Dec 17, 2018 2:44


The Twelve Days of Undoing - Day Eight by Boivin, Gaudet

The Twelve Days of Undoing - Day Seven

Play Episode Listen Later Dec 14, 2018 5:48


Sandy's back to assist us in undoing marketing myths. Music: "Come Out and Play"; The Offspring undoing shares great music under license from SOCAN

The Twelve Days of Undoing - Day Six

Play Episode Listen Later Dec 13, 2018 6:16


Chief executives lying, and the search for truthful leaders. Music: "Honesty"; Billy Joel undoing shares great music under license from SOCAN

The Twelve Days of Undoing - Day Five

Play Episode Listen Later Dec 12, 2018 5:39


From dashed Olympic rings to 5 new things Calgary must do. Music: "Breaking the Habit"; Linkin Park undoing shares music under license from SOCAN

The Twelve Days of Undoing - Day Three

Play Episode Listen Later Dec 11, 2018 7:04


The Twelve Days of Undoing - Day Three by Boivin, Gaudet

The Twelve Days of Undoing - Day Four

Play Episode Listen Later Dec 11, 2018 6:34


The Twelve Days of Undoing - Day Four by Boivin, Gaudet

The Twelve Days of Undoing - Day Three

Play Episode Listen Later Dec 10, 2018 7:04


Do's and Don'ts of communications and a preview of a new show for 2019.

The Twelve Days of Undoing - Day Three

Play Episode Listen Later Dec 10, 2018 7:03


Some do's and don'ts of communication, and a preview of a new undoing in 2019.

The Twelve Days of Undoing - Day Two

Play Episode Listen Later Dec 7, 2018 5:05


The lovely and whimsical second verse turns ugly. Music: "Mercy Mercy Me"; Marvin Gaye undoing is licensed to share music through SOCAN

The Twelve Days of Undoing - Day One

Play Episode Listen Later Dec 6, 2018 6:52


Ah, the 4 P's of marketing. This is a special gift to marketing students and faculty. We're dropping this outdated summation of what marketing is, and replacing it with something more meaningful. Music: "The Twelve Days of Christmas"; Bob and Doug McKenzie undoing is licensed to share music through SOCAN

What Are We Undoing?

Play Episode Listen Later Dec 5, 2018 7:58


A brief description of the brief history of undoing.

Recreating Crayola

Play Episode Listen Later Dec 4, 2018 4:25


As you scroll through Amazon, or race through Toys R Us, keep these ideas in mind. Music: "Come and Buy My Toys"; David Bowie undoing is licensed to play music through SOCAN

Undoing Domestic Violence Discussions

Play Episode Listen Later Dec 3, 2018 6:21


Another shameful act by another pro athlete has the world talking about domestic violence. But why does it always take a TMZ video to get conversations going? Music: "Luka"; Suzanne Vega undoing is licensed by SOCAN

What Bohemian Rhapsody Teaches Us About Entrepreneurialism

Play Episode Listen Later Nov 30, 2018 2:38


Boomers always take great satisfaction when they catch millennials digging the sounds of the 70's. The resurgence of Queen's "Bohemian Rhapsody" provides such a moment. It also reminds us of three important marketing and entrepreneurial lessons.

The Value Proposition of a Puppy

Play Episode Listen Later Nov 29, 2018 5:11


A marketing spin on every parent's inevitable plea from their children.

Daily Undoing Nov 28

Play Episode Listen Later Nov 28, 2018 5:48


Talking to Your Smart Speaker Summary You may hear us first on a podcast, but "The Daily Undoing" is ready to be played through voice technology using the Alexa app or device. Music: Sinne Eeg; "Talking to Myself" Undoing is licensed to play music through SOCAN (Society of Composers Authors and Music Publishers of Canada)

Daily Undoing Nov 27

Play Episode Listen Later Nov 27, 2018 5:13


You may hear us first on a podcast, but "The Daily Undoing" is ready to be played through voice technology using the Alexa app or device.

Daily Undoing Nov 26

Play Episode Listen Later Nov 26, 2018 2:21


While we like to think "marketing" is to blame for everything that takes money from our pockets, WE brought Cyber Monday upon ourselves.

Daily Undoing Nov 23

Play Episode Listen Later Nov 23, 2018 2:35


While Black Friday shopping often seems to bring out the worst in us, Abraham Maslow's timeless "Hierarchy of Needs" suggests there is hope.

Daily Undoing Nov 22

Play Episode Listen Later Nov 22, 2018 2:35


Daily Undoing Nov 22 by Boivin, Gaudet

Daily Undoing Nov 21

Play Episode Listen Later Nov 20, 2018 2:16


In this first of a two part series, we introduce Graeme Edge, co-founder of the hugely successful "Energy Disruptors Unite", a conference which brings together experts from energy, finance, technology and policy to discuss, ideate and possibly help shape the future of energy.

Daily Undoing Nov 20

Play Episode Listen Later Nov 20, 2018 2:23


Daily Undoing Nov 20 by Boivin, Gaudet

Daily Undoing Nov 19

Play Episode Listen Later Nov 19, 2018 2:37


Daily Undoing Nov 19 by Boivin, Gaudet

Daily Undoing Nov 16

Play Episode Listen Later Nov 16, 2018 1:40


Daily Undoing Nov 16 by Boivin, Gaudet

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