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Join us for an insightful episode where our host, Gina Patterson, sits down with Rachel Zimmer, Co-Founder and CEO of Simple Ventures, a Canada-first startup studio focused on bringing innovative global ideas to the Canadian market. Rachel shares her entrepreneurial journey, including the successful exit of her B2B marketplace, 5Crowd, and her experience launching North American operations for Entrepreneur First. Rachel also offers valuable career advice for aspiring entrepreneurs, emphasizing the importance of following great leaders, embracing uncomfortable learning experiences, and ensuring that your actions align with your words. Whether you're curious about the Canadian startup ecosystem, navigating imposter syndrome, or looking for ways to integrate work and life, this episode is packed with practical tips and Rachel's reflections on what it takes to build a successful business.
Follow me on Linkedin for similar content and personal updates.Highlights:- 2 moments when Bram was considering walking away from a startup- How to get employees to work on what they really want- 1000 small pivots - what's that and how it works- Don't set long term goalsAbout Bram Bram Warshafsky is the Founder of Shelfgram, a tech start-up that enables brands and retailers with increased in-store visibility and a suite of competitive intelligence tools to find actionable shopper insights, monitor in-store promotions, and spot retail trends before they're trends. Prior to founding Shelfgram, Bram was the VP of Innovation at sgsco where he led a team of engineers applying artificial intelligence to eCommerce and was instrumental in building and commercializing a new SaaS product with Fortune 500 marketing teams. Bram joined sgsco through the acquisition of 5Crowd, a global platform that connects enterprise marketing and sales departments with top freelancers, which he co-founded. Before 5Crowd, he held various roles within brand management and digital marketing at Johnson & Johnson. He has been named Top 30 Under 30 by Marketing Magazine, Young Entrepreneur of the Year by Desjardins Bank and Emerging Entrepreneur of the Year by the Toronto Board of Trade.
Want to see future episode highlights? You can add me on Linkedin here.When starting a company and looking for a co-founder consider these 2 scenarios.I've got an idea, come join me as a “co-founder”, but really more like an employee. It's my business that you happen to come join. Feeling excited? 2. Here's a a huge issue in the industry and this is how I started thinking about solving it.Would you like to join me as a co-founder and figure out how to tackle it? No one wants to work on someone else's idea.It's like you are not a real co-founder. Instead. Start with a problem and you'll build a team around you. Talking points: - Two vs Three co-founders dynamic - how does it work- Why Rachel decided to sell her company, 5Crowd- What founders need to be aware of before selling their business- How Rachel kept herself up through ups and downs of running her businessAbout Rachel:Rachel is the General Manager of Entrepreneur First, a $140M fund that bets on people first, and then coaches them to find their breakthrough ideas. She's been named Top 30 Under 30 by Marketing Magazine, Young Entrepreneur of the Year by Desjardins Bank and Emerging Entrepreneur of the Year by the Toronto Board of Trade.She previously started her company, 5Crowd that crowdsourced advertising engagements from fortune 500 marketing departments.
Rachel Zimmer is the General Manager of Entrepreneur First, a $140M fund that bets on people first, and then coaches them to find their breakthrough ideas. Zimmer understands this process well because it's exactly how she started her company, 5Crowd (acquired by sgsco). In this episode, Rachel walks us through her own ideation process, the criteria that she used to filter her business ideas, and the uncomfortable process of leaving her job at Johnson & Johnson to pursue her entrepreneurial dreams with business partner Bram Warshafsky. Since the acquisition of 5Crowd in 2016, Zimmer has continued to help professionals discover their entrepreneurial potential with the added safety net through her work at Entrepreneur First. She shares what she's discovered about the qualities, personalities and combinations that make the best entrepreneurial teams.
Bram Warshafsky, marketer, entrepreneur and Founder of 5Crowd comes on talk about his latest venture, Shelfgram. [Think Nielsen meets Pinterest]Store checks now come to you digitally. Imagine being able to do store checks virtuallyCheck out Shelfgram here: https://www.shelfgram.com/To find Bram, hit this link. https://www.linkedin.com/in/bramw/
In this episode, we will be talking about Entrepreneur First, a program that was established in Europe and Asia in 2011 and has recently launched in Canada. Entrepreneur First was founded by Alice Bentinck and Matt Clifford, and is the world’s leading talent investor. They help entrepreneurs find a co-founder, develop an idea, and start a company. To date, Entrepreneur First has worked with over 2000 individuals to initiate more than 300 companies, with a combined net worth of $2 billion. Today’s guest is Rachel Zimmer. She is the General Manager of Entrepreneur First in Canada. Many know Rachel for co-founding 5Crowd, which was acquired by SGSCO in 2016. Rachel reflects on some of her past struggles, embarrassing moments and experiences that have shaped her as an entrepreneur. As we discuss the early stages of a startup, she emphasizes the importance of conducting sufficient research that may prevent future product market fit issues. Moreover, we talk about women in entrepreneurship. Rachel gives her best advice on being a female leader in the business world and overcoming self-doubt, including imposter syndrome. We talk about the importance of establishing a clear vision for oneself before embarking on the long and demanding startup journey. Entrepreneurship looks sexy but it isn’t. Rachel stresses the importance of being easy on oneself and preparing for necessary sacrifices. The entire startup journey can be challenging and intimidating, but doing what one is truly passionate about can make the process more enjoyable, and potentially more rewarding. Lastly, Rachel mentions Holly Gonzalez and Anna Caravaggio, for their approaches to communication, relationship building and the effective management of tense situations.Entrepreneur First applications close on August 28th, 2020. If you are interested in applying, click on the link below: https://jobs.lever.co/joinefnow/0b785d4c-3a6e-4597-829e-fcafb06cae2b?_ga=2.260627913.553409686.1592905466-916163216.1592905466Good Luck!
In this episode, we talk about building a startup from its earliest stages to the moment when it is acquired. We consider the importance of conducting adequate research on a particular problem before one embarks on their startup journey. Further, we discuss the effectiveness of repeatedly asking oneself, "What problem am I solving?" In conversation, we split the startup life cycle into multiple stages and talk about them individually. Today's guest is Rachel Zimmer, an entrepreneur with experience in marketing and advertising. She co-founded 5Crowd, an on-demand marketing production platform. Using the 5Crowd platform, projects such as banner ads and radio spots are completed using a 100% crowdsourced model. 5Crowd has brought affordable advertising and marketing to everyone, but this has been especially important for small businesses. It has received recognition from Fast Company, Deloitte’s 50 Best, Marketing Magazine, and more. Today, Rachel is the General Manager for Entrepreneur First in Canada. She coaches and mentors multiple tech startups using her knowledge and experience in marketing, sales, leadership and product market fit. She has received a number of awards, including the Desjardins Young Entrepreneur, Top 30 Under 30, and Emerging Entrepreneur of the Year. She also won first place at Canada's Next Top Ad Exec.
Kristian visits the 5crowd office to sit down with RACHEL ZIMMER. RACHEL is a co-founder of 5crowd, an advertising agency she founded with her university friend Bram. In lieu of having any creatives on staff, 5crowd utilizes a network of ~300 freelancers located in over 150 cities around the world. During their conversation, RACHEL and Kristian discuss how she founded 5crowd, her time at Queen’s and Second City, traveling throughout India, and how to know when patience is and isn’t a virtue. You can find RACHEL and 5Crowd on Twitter @rachelzimmer and @5crowdTO respectively. Make sure to follow @talentandtitan while you’re there if you aren’t already. You may subscribe to Talent & Titan at http://talentandtitan.simplecast.fm. Talent and Titan is produced by Creative Niche and recorded in downtown Toronto.
Rachel Zimmer co-founded 5Crowd, a unique agency that uses a vetted network of freelancers to accomplish creative work for fortune 500 companies. Rachel and her co-founder Bram Warshafsky both worked at […] The post 033 Remote Work Mastery – Rachel Zimmer of 5Crowd appeared first on The Creative Agency Podcast.
Recently named one of the Top 30 Under 30 by Marketing magazine, Bram Warshafsky is a Founder and Partner at 5Crowd: a Toronto start-up that provides on-demand marketing production to a growing list of clients like Labatt, J&J, Hershey, Twitter, Telus, and more. We operate a curated network of freelance professionals in over 150 cities through our own digital platform to help enterprise marketing teams bring their strategy to life, faster and for less. What you’ll learn about in this episode: Why Bram started his agency, and why he went with the freelancer model What Bram’s internal team is like and how they use freelancers to offset those positions Why 5Crowd focuses on production rather than strategy What a strong freelancer vetting process looks like Why 5Crowd needed to build their own software How being a production based agency has led to high client retention for 5Crowd What good marketing looks like Why you need to tell the story of how you save clients money The three questions 5Crowd asks to figure out if they will take on a project Why 5Crowd has freelancers set the price How 5Crowd picks what freelancer to use for the right project Why you need to fully embrace technology to succeed How to get started with freelancers Ways to Contact Bram Warshafsky: Website: www.5crowd.com eBooks: www.5crowd.com/ebooks Twitter: @BramWarshafsky Twitter: @5CrowdTO We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
Bram Warshafsky (Twitter) used to be a brand manager at Johnson & Johnson, so he has first-hand experience with what makes huge corporations tick. After the recession in 2008, he felt increased pressure for marketing and sales departments to do more for less. Bram co-founded 5Crowd to help solve this problem for other sales and marketing... The post Agency Advantage 22: Bram Warshafsky on the Disruption of the Agency Model and What It Means For You appeared first on Hubstaff Blog.
Here at Freelance Blend, one of our goals is to provide you freelancers with all the possible options available online to get profitable gigs to grow your freelance business and then let you decide which one (or ones) best suits your needs. One of the newest freelance marketplaces to hit the scene and for you […] The post FBP 074: How to Freelance for Big Brands with Bram Warshafsky of 5Crowd appeared first on Freelance Blend.