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Luxury real estate is evolving FAST… and some of the biggest brands are falling behind! But what if there was a better way to dominate high-end real estate—without the limitations of traditional luxury brokerages?In this episode, I'm exposing the TRUTH about eXp Luxury—what makes it different, why it's disrupting the luxury space, and what the big-name brands DON'T want you to know!
Hey Change Maker, We're on the heels of the 50th episode with another conversation centered around collaboration - but this time, in exploring if you're ready for someone to manage those brand partnerships for you. And as we learn today, you want to ensure your brand is structured enough to hold its own first. If you've ever wondered how to bring strategy and creativity together, you'll love this conversation In this episode of Impact Innovators, I'm joined by Kemuel C. Browne, founder of FYI Management Group, where you get to hear about the systems and sequencing that support healthy and thriving brand partnerships. Because bringing in the right partners isn't just about who you align with—it's about whether your systems and processes are ready to support the weight of that alignment. You'll learn: Why partnerships work best when they're interdependent—not dependent. How the sequence of your decisions affects long-term sustainability. The role of systems and structure in making sure partnerships amplify your brand instead of distracting from it. Your business isn't just growing—it's evolving. And as you scale, the question isn't just who can I bring in, but what do I need in place before I do? If you're thinking about scaling, outsourcing, or strengthening your brand's foundation, this episode will help you put the right pieces in place—before making your next big move. Next Steps: Connect with Kemuel and Fly Young Intellectual Join Momentum Lab: https://lab.feliciafordandco.com Get Strategic Edge: https://media.feliciafordandco.com
In this episode, I welcome Pippa Goulden, founder of The PR Set to the pod. Pippa shares her journey from working in traditional PR agencies to launching her DIY PR membership aimed at helping small businesses, startups, and entrepreneurs, but also shares how launching the business enabled HER to create the work/life balance she wanted for herself. We also dive into what PR actually is, the importance of using it as an integral part of your marketing strategy and not an afterthought, misconceptions around it, and how small businesses can leverage it strategically without needing large budgets. Pippa also discusses her personal experiences, challenges, and the transformative power of 'sending the f*cking email' and the ripple effect that has echoed in positive PR far beyond the thing itself. Find The PR Set here. Find Thr PR Set on Instagram here. Don't forget to join the conversation with me on Instagram here. -------------- This episode is also supported by The PR Set.com, the DIY PR Membership helping founders, start-ups and small biz owners to get known for what they do, without big agency budgets or a little black book of contacts. If you know that PR is important to building your brand, but you don't know where to start and you don't have a huge budget to invest the good news is – you don't need to! The PR Set is an online space founded by PR guru Pippa Goulden and features regular PR opportunities, live sessions to keep you on track, accountability to stay on top of your PR, all backed up by an amazing community of small biz owners, and Pippa's own support too to help you do the strategic PR that actually makes a difference You can get 50% off your first month's membership with the code TWC50 making it just £16 for your first month, so give it a whirl at theprset.com. ----------- Episode Highlights 01:36 Meet Pippa Goulden: Founder of The PR Set 02:24 Pippa's Early Work Memories and Career Aspirations 04:40 Navigating the PR Industry: Challenges and Insights 07:49 Transitioning from Agency Life to Entrepreneurship 14:22 The Birth of The PR Set: A New Approach to PR 22:41 Defining PR and Its Evolution 24:46 The PR Set: Making PR Accessible for Small Businesses 28:14 The Importance of PR for Small Businesses 29:23 Breaking the Perception: PR is Not Just for Big Brands 30:35 Proactive PR: Taking the Initiative 31:33 Building a Personal Brand Through PR 33:41 The Power of Storytelling in PR 35:34 The Ripple Effect of PR Success 37:23 Overcoming Rejection and Embracing PR Challenges 39:15 Evolving and Growing Your PR Strategy 45:21 Practical PR Tips for Business Owners 48:30 Defining Success and Future Plans 50:19 Final Thoughts and Encouragement
On this episode of Mastering Ecommerce Marketing, Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he's sharing some of his best strategies.He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client's conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead.Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what's working, what's not, and how brands can apply the same principles to grow their business.If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won't want to miss. Let's get started!Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Maxwell DesMarais, Director of Strategy at Vital DesignMaxwell DesMarais's LinkedIn: https://www.linkedin.com/in/maxwell-desmarais Vital Design: https://vitaldesign.com/
#810: Join us as we sit down with Richard Christiansen – the creative visionary & curator of LA's finest, Flamingo Estate. Inspired by Mother Nature, the story of a lush orchard & pleasure garden on a California hillside overlooking Los Angeles transformed into Flamingo Estate, a thriving brand dedicated to nature-inspired living. In this episode, Richard shares his personal journey of transformation, the evolution of his breathtaking estate, & how it led to the creation of daily essentials designed for a well-lived life. Rooted in a deep connection to local farmers and community-based businesses, Flamingo Estate champions sustainable agriculture, while celebrating the harmony between the power of the human hand & Mother Nature. To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Richard Christiansen click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes. To learn more about Flamingo Estate visit flamingoestate.com and use code SKINNY15 for 15% off your purchase. This episode is sponsored by SmartMouth Never have bad breath again! Find SmartMouth at Walgreens, Walmart, Amazon or visit smartmouth.com/skinny to snag a special discount on your next SmartMouth purchase. This episode is sponsored by Vivrelle Go to vivrelle.com and apply for a membership today using code SKINNY for 30% off 4 months of membership - the code will also allow you to skip the Vivrelle waitlist. This episode is sponsored by YNAB TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at YNAB.com/skinny. This episode is sponsored by LMNT Get yours at DrinkLMNT.com/SKINNY. This episode is sponsored by Purely Elizabeth Visit purelyelizabeth.com and use code SKINNY at checkout for 20% off. Purely Elizabeth. Taste the Obsession. This episode is sponsored by Agent Nateur Visit AgentNateur.com and use code SKINNY for 20% off sitewide. Produced by Dear Media
Click Here to Get All Podcast Show Notes!Why do top companies like Sonos, Snapchat, and Apple keep making the same costly mistakes? It's not a lack of talent or resources—it's something much deeper.In this episode, Sharran unpacks how some of the biggest brands have fallen victim to avoidable mistakes—and what you can do to ensure your business doesn't follow the same path. From Sonos' disastrous app update to Snapchat's unpopular redesign and Apple Maps' failed launch, Sharran reveals a recurring pattern that costs companies billions in lost trust, revenue, and reputation. Learn the five critical lessons from these failures and how to apply them to your business for smarter decision-making and long-term success.If you want to avoid billion-dollar mistakes in your business, tune in to learn from the failures of the biggest brands and apply these lessons to your business.“If your product isn't ready, please don't ship it—your reputation depends on it.”- Sharran SrivatsaaTimestamps:01:15 - Why even smart companies keep making the same mistakes02:36 - Sonos' app failure: The update that broke customer trust03:20 - Snapchat's disastrous redesign and mass user backlash04:01 - Apple Maps: The launch that forced a public apology04:50 - Netflix's Qwikster debacle and the cost of poor communication05:51 - Five major lessons to avoid these business pitfalls07:22 - Here's a big takeaway from the episodeResources:- Join the Future Proof Community - https://futureproofsecrets.com/- The Real Brokerage - https://www.joinreal.com/- Top Agent Power Pack - https://sharran.activehosted.com/f/121- The 5am Club - https://sharran.com/5amclub/- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo- Join Sharran's VIP Community - https://sharran.com/vip/- ARC Multifamily Real Estate Investing - https://arcmf.com/- Sharran's Partnership Program -
In this episode, I chat with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, about her incredible journey in the natural products industry. From launching Primal Kitchen to leading it through a $200M acquisition by Kraft Heinz, Morgan shares her insights into scaling a brand, overcoming challenges, and what it really takes to succeed in the competitive world of health and wellness.We also dive into her latest project, Waay, a sparkling protein water that's set to make waves in the market. Whether you're an entrepreneur, product enthusiast, or just curious about the industry, this episode has a wealth of knowledge to offer!Key Topics Discussed:- The journey from KeVita to Primal Kitchen- Overcoming imposter syndrome and trusting your instincts - Scaling a brand on a budget and keeping teams lean - Why certain brands stand out in a crowded market- Navigating FDA requirements and using proprietary ingredients - What it's really like when big brands acquire you (and the myths behind it)- The logistics of selling your company and what to expect- Balancing entrepreneurship with motherhood- Formulating new products and what's next for MorganSponsored By: Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.comAG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/bewellVuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kellyTimestamps: 00:00:00 - Introduction 00:01:05 - Graduating to primal kitchen 00:05:06 - Overcoming imposter syndrome 00:06:52 - Kevita & Primal Kitchen 00:08:55 - Consumer experience00:11:30 - Trusting your gut00:14:12 - Keeping a team and business lean00:19:04 - Brands that stand out 00:21:56 - FDA requirements & propriety ingredients 00:27:50 - Advice for entrepreneurs 00:32:52 - Logistics of storing and moving product 00:34:36 - Keeping with big companies 00:37:55 - Myths About Being Bought by Big Brands 00:45:04 - Selling your company 00:46:06 - What's next for Morgan 00:47:48 - Formulating products 00:50:02 - Achieving your goal00:51:33 - Balancing career and motherhood 00:56:50 - “If you dont schedule it, it wont happen”00:58:49 - 2025 manifestations & social mediaCheck Out Morgan:Instagram Drink Waay Check Out Kelly: InstagramYouTubeFacebookMentioned in this episode:Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com.Vuori | Get 20% off your first order of Vuori AND free shipping on orders over...
In this conversation, Jake Boly discusses the nuances of training shoes, weightlifting shoes, and barefoot shoes, providing insights into the best options for various training styles. He shares his journey with That Fit Friend, the challenges faced in the content creation landscape, and his plans for a new shoe store that focuses on community engagement and personalized service. The discussion also touches on the evolving trends in the shoe industry and the importance of building genuine connections with consumers. Chapters 00:00 Introduction to Shoe Content and Trends 05:39 Diving into Weightlifting Shoes: Key Features and Recommendations 28:02 The Impact of Big Brands on Niche Markets 33:44 The Evolution of Fit Friend 45:18 The Future of Content and Community Building 51:32 Exploring New Directions in Fitness and Business 58:01 Building Community and Brand Relationships 01:09:48 The Power of Intentions and Connections Links Top barefoot shoes Top weightlifting shoes Top cross-training shoes
You’d be hard pressed to find a Seinfeld fan who doesn’t know what “shrinkage” is. But in real-life shrinkage is a phenomenon that’s happening all around us and it means, companies are secretly selling us less product for the exact same price or even, at an increased price! In fact, one in three supermarket products have stealthily, shrunk over the past 4 years. And that means, we’re all getting much less product but actually paying more! Really, no really! Edgar Dworsky who is known as “Mr. Consumer” has been a consumer advocate for over 45 years, and he joins Jason and Peter to expose selling scams, and to explain and reveal how many companies rely on and use “shrinkflation" and "skimpflation". *** IN THIS EPISODE: Shrinkflation is legal, so consumer beware. Where have all the local consumer reporters gone? When salad dressings replace oil …for water! The hidden shrinkflation inside dollar stores. How “Party Size” and “New and Improved” trick customers. Toilet paper rolls have 90% less sheets than they had in the 1960’s. Shrinkflation isn’t isolated to your supermarket. What triggers someone to become a consumer advocate? We’re celebrating 75 years of shrinkflation! Jason and Peter share their personal habits relating to expiration dates. The strange lengths Jason takes to postpone eating his bananas! Googleheim: The breath mint with “Retsyn”, and the dangerous truth about Retsyn! *** FOLLOW EDGAR DWORSKY: Website: consumerworld.org & Mouseprint.org *** FOLLOW REALLY NO REALLY: www.reallynoreally.com Instagram YouTube TikTok Facebook Threads XSee omnystudio.com/listener for privacy information.
2025 will include sharp increases in consumer mistrust of brands as people navigate the choppy waters of the higher prices they now confront. Consumers attribute constant and unpredictable price changes to gouging and brand opportunism.
The gang is back after a bit of a let down round 1 of the CFP. We will break down those thoughts quickly, before previewing the second round matchups. Can Boise or Arizona State shock the world being heavy underdogs? Or will the Big Brands state their case and move on to the semifinal? Let's talk the greatest sport on earth. Make sure to like and subscribe! Play It!
Django Davidson hosts Jamie Isenwater, a veteran analyst, investor and entrepreneur in the consumer and luxury industry on this latest episode of the Capital Cyclists podcast. The pair revisit Django's 2017 essay, "The Death of the Brand," exploring how internet distribution undermined the economics of legacy FMCG companies , how ‘Big Brands' took for granted their ‘moats' and the specific role that physical distribution plays in the drinks industry. Jamie shares insights from his entrepreneurial venture, Socially Spirited, which leverages direct-to-consumer sales and ambassador networks to challenge traditional brand-building methods. Together, they unpack the dynamics of brand longevity, valuation shifts, and the future direction of consumer staples. Hosted on Acast. See acast.com/privacy for more information.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for renowned companies. Explore the importance of storytelling and brand differentiation in today's competitive market landscape. Connect With: Ian Grody: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by Steven Sashen, CEO and Co-Founder of Xero Shoes. Steven shares the rapid growth of Xero Shoes, starting with sandals inspired by his barefoot running experience and evolving into performance shoes worn by NBA players. He also discusses the challenges of rapid scaling, the company's focus on customer engagement and adaptability, and the importance of real-world testing of your business ideas.
Unlocking Entrepreneurial Success with Brandon T. Adams!I'm thrilled to share the latest episode of our podcast, where I had the pleasure of chatting with the incredible Brandon T. Adams, co-founder of Big Brand Ventures. This episode is packed with insights and stories that are sure to inspire and inform anyone in the investment and growth-stage business community. Here's a sneak peek into what we covered:
My guest today is Adam Haft, one of the few strategic and creative brands who has achieved success with Fortune 500 companies and startups.He sits on the boards of Scotts Miracle-Gro and 1-800 Flowers, and works with dozens of entrepreneurial founders to tell their essential stories across all channels.From a jolly and nimbleness to stripping away layers of bureaucracy to putting action and accountability together, there are shared learnings that can make big and small stronger.
Trump is back in office, Bitcoin reaches an ATH, and Elon is leading the Department Of Government Efficiency. Alternatively, Lamborghini launches a new NFT project with Animoca Brands which will be huge and set a precedent for other big brands entering the NFT realm. What do you want to hear about on the next episode?Future of NFT Links: Twitter: @theejarrod email: jarrod.peters4@gmail.com
Have you ever considered how brands like McDonald's, Walmart, and Amazon shape the way we live, eat, and even think?In this eye-opening episode, we're going on an adventure into the world of "macroculture" to explore how these megabrands influence American values, behaviors, and lifestyles.From the shift in dining culture - thanks to fast food - to the values of convenience and affordability embedded in American culture, this episode raises questions about how our everyday choices are not only impacting our health, but our happiness, too.What to Listen ForWhat is "macro culture," and why does it matter?How fast-food pioneers like McDonald's changed dining from a special event to an everyday convenience.The shift from quality and experience to speed and convenience in dining.Why America's obsession with "supersized" portions might be hurting our health.How megabrands reinforce values like speed, predictability, and affordability.The role of big-box retailers like Walmart and Amazon in shaping our consumption patterns.How "macro culture" is embedded so deeply that we rarely question it.Why these cultural norms might be at odds with our well-being and personal values.The impact of marketing and consumer habits on our daily choices.Amy's tips on how to make more intentional choices to support a healthy, happy life.Megabrands have played a significant role in shaping American culture by embedding values of convenience, speed, and affordability into everyday life. But are these values really serving our best interests? Tune in as Amy Lang helps us question our everyday habits and explore ways to make more intentional choices.RESOURCES: Access the FREE Masterclass: How To Optimize Your Sleep Order Amy's book Thoughts Are Habits Too: Master Your Triggers, Free Yourself From Diet Culture, and Rediscover Joyful Eating. Join our private Facebook group: Moxie Club Meetup Follow Amy on Instagram @habitwhisperer
Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. In This Conversation We Discuss: [00:41] Intro[01:42] Managing new and old podcast equipment[02:34] Building an Amazon career from the ground up[03:51] Navigating retail shifts over 18 years[04:48] Managing business through Amazon's complexities[05:49] Supporting small brands in a tough market[08:24] Recognizing signs to branch into Amazon[09:17] Pushing organic content to stay competitive[10:45] Debunking the myth of overnight success[11:47] Evaluating margins before jumping on Amazon[14:11] Navigating Amazon's tough commodity landscape[15:11] Focusing on hero items for better visibility[16:37] Spending wisely to boost product discoverability[17:46] Avoiding common pitfalls on Amazon listings[19:04] Safeguarding against Amazon's listing restrictions[19:53] Mastering conversion rates and traffic insights[20:54] Understanding the impact of UPC errors on listings[22:47] Preventing issues with initial product setup[23:16] Exploring services at Quickfire[24:23] Hiring smart for different business modelsResources:Subscribe to Honest Ecommerce on YoutubeDigital commerce agency built brand first quickfirenow.com/ A show that covers brands, retail, e-commerce, digital advertising, Amazon, and more podcasts.apple.com/gb/podcast/always-off-brand/id1560745895Follow Scott Ohsman linkedin.com/in/scott-ohsman-861196a6/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Wellington's Golden Mile has done it tough this year, with around 50 stores closing down. Despite the grim financial times some businesses are staying the course and some big brands are returning to Lambton Quay. Rachel Helyer Donaldson reports
Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands. So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! About Kate: drpgroup.com | @drpgteam Episode Highlights: 02:07 The Importance of Events for Small Businesses 06:34 Common Mistakes in Event Planning 10:03 Tips for Memorable Small Business Events 17:07 Learning from Big Brands 26:57 Creating Inclusive and Accessible Events 39:42 Enhancing Event Atmosphere and Engagement Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website Don't forget to check out Kate and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
RetailCraft - digital retail, ecommerce and brands - Retail Podcast
In this episode, Ian Jindal speaks with Alec Mills, co-founder of Dame, about the journey of creating sustainable and toxin-free period products. They discuss the challenges faced in the industry, the importance of changing the conversation around menstruation, whether men have a role in women's health discussions. Alec shares insights on product innovation, market positioning, and the impact of collaborations with larger brands. The conversation concludes with reflections on the future of Dame and the ongoing mission to improve menstrual health and sustainability. Takeaways Dame was launched in 2019 to address the issues with traditional period products. The company focuses on creating sustainable and toxin-free products. Changing the conversation around menstruation is crucial for societal progress. Product design must prioritize both functionality and sustainability. Reusable products can save money in the long run. Period poverty is a significant issue that needs addressing. Collaboration with larger brands can amplify impact and reach. Innovations like self-sanitizing menstrual cups can change user habits. The mission to improve menstrual health continues as long as subpar products exist. Sound Bites "We make sustainable and toxin-free period products." "Traditional period products are full of toxins." "Can we change an industry?" Chapters 00:00 Introduction to Sustainable Period Products 02:57 The Journey of Dame: From Idea to Impact 05:49 Challenges and Insights in the Period Product Industry 09:11 The Role of Men in Women's Health Conversations 11:59 Innovations in Period Products: Design and Functionality 14:51 Market Positioning and Addressing Period Poverty 17:48 Collaborations with Big Brands and Their Impact 21:08 Future Directions for Dame and the Industry 24:00 Conclusion and Reflections on Progress -- Run time: 45 minutes INFORMATION: [
#88Welcome to spooky season, besties! In this episode, we're diving deep into something truly freaky—what's really lurking inside our favorite childhood snacks, like Kellogg's cereals and fast food favorites. We're peeling back the curtain on how post-WWII convenience foods and fast-food giants reshaped our diets, making us addicted to harmful chemicals and artificial additives. From the sneaky rise of food dyes linked to hyperactivity in children to fast foods engineered for addiction, we're exposing how Big Brands have shaped our plates. Learn how activists and entrepreneurs are leading the fight for cleaner, healthier food, and what you can do to protect yourself and your family without breaking the bank.NOTESSIGN THE PETITION https://foodbabe.com/babyshark/PANTRY STAPLEShttps://foodbabe.com/food-babes-pantry-staples/comment-page-1/AVOID THESE INGREDIENTS https://foodbabe.com/ingredients-to-avoid/YOGA MAT SAMMY https://www.ewg.org/research/nearly-500-ways-make-yoga-mat-sandwich
What's up Rock Nation, today we're breaking down how creators like Ryan Trahan, Mr. Beast, Mark Rober, Christian Guzman, Nick Bare, Logan Paul, Jake Paul, and Emma Chamberlain are all disrupting industries with their creator lead businesses. How are they doing it? Creating an audience through their content and building in public. We give you a look into their marketing playbook, how and why it's working for them, and how you can take what they're doing and apply it to your own business.Get $50 Off Motion Array When You Use our Link: https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970The Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970Join our Discord! https://discord.gg/xgEAzkqAvsKostas' Amazon Storefront:https://amzn.to/3GhId25Concert Photography Masterclass:www.kostasgarcia.com/masterclassChase's Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps0:00 - Trailer0:52 - One Handed Crack1:51 - The Era of the YouTube CEO2:45 - Minted NYC4:18 - Being a Youtuber is NOT simple6:45 - 5 Key Points8:08 - Chris Do “Authenticity”8:35 - Audience Engagement9:31 - How to Create Relatability11:50 - Share What You Are Going Through14:44 - You Are a Media Company, Not a Brand15:42 - Motion Array16:55 - Ryan Trahan22:05 - Mark Rober27:42 - Nick Bare34:50 - Christian Guzman43:10 - Building a Business with Passion 43:33 - SHAKE IT UP44:10 - They Blocked Out the Noise44:35 - Now is the Best Time to Disrupt45:30 - Connect w/ Fig on LinkedIn! 46:00 - Drop a Like/Sub if Enjoyed! If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
Today's episode was actually inspired by an event that occurred in the past week. I'm trying to update/upgrade my wardrobe and for real this time because I know I've been saying that for the ENTIRETY of this podcast, but we got our stuff figured out so we're doing it this time. Anyways, I went to Loft Outlet which is basically a store with last season's/last year's clothing items from the actual Loft store. I was looking around and looking at some items and then I stumbled upon the petite section. So I'm looking at this like okay….where is the tall section???Crickets. Nowhere to be found. And that's the issue with many brands. They will have the standard sizes of course but sometimes, they'll have a petite section in stores. And no tall section, which makes ZERO sense to me because it's like if you're gonna cater to one end of the height spectrum, why not cater to the other end as well? Anyways, the big question here is why don't big brands make clothing for tall women? In this episode, I do a deep dive into this question and so much more. Make sure to tune in! Subscribe to A Tall Girl's Newsletter: https://atallgirlspodcast.beehiiv.com/subscribeLet's stay connected: https://beacons.ai/atallgirlspodcast Leave a review and let me know how tall you are: https://atallgirlspodcast.com/reviews
Listen to this insightful episode as we chat with Steve Yates, the founder of Prime Guidance, who brings a wealth of experience from his time at Dick's Sporting Goods, Amazon, and Woot. Steve shares valuable strategies for liquidating inventory, controlling the buy box, and optimizing brand presence on major platforms like Amazon, Target, and Walmart. We explore the benefits of using Woot for your inventory liquidations and discuss effective methods for brands to establish and enhance their e-commerce footprint. In our discussion, we cover the intricacies of e-commerce consultancy and growth strategies, highlighting the options available for liquidating or donating excess inventory and the benefits of each approach. Steve explains how Prime Guidance supports sellers in optimizing their marketplace presence by providing tailored consultancy services, training internal teams, and offering strategic advice. We also touch on the challenges brands face when transitioning to Amazon and the importance of channel control policies and managing their own sales to improve profitability. Finally, we talk about the complexities of inventory and pricing strategy, discussing the importance of channel control, product serialization, and the Amazon Transparency program. Steve shares insights on maintaining good relationships with retail giants and the significance of product differentiation in retail success. We also explore the emerging e-commerce opportunities on platforms like Walmart.com and TikTok, emphasizing the need for brands to adapt their strategies to each platform's unique algorithms and consumer expectations. Tune in to learn how to navigate the ever-evolving e-commerce landscape and accelerate your brand's growth. In episode 413 of the AM/PM Podcast, Kevin and Steve discuss: 00:00 - Opportunities in E-Commerce for Big Brands 01:38 - Amazon's Acquisition of Woot.com 06:16 - Retail Strategy of Daily Deal Website 08:26 - E-Commerce Consultancy and Growth Strategy 14:40 - Revenue-Based vs. Fixed Fee Agency Services 17:21 - Navigating Resistance to Amazon Marketplace 20:25 - Strategies for Brand Channel Control 26:11 - Controlling Inventory and Pricing Strategy 28:50 - Dealing With Amazon Resellers 32:54 - Channel Strategy and Marketplace Differentiation 33:59 - Business Strategies for Retail Success 37:35 - Key Price Points for Product Placement 40:40 - Brand Strategy in E-Commerce Marketplaces 45:21 - Branding Strategies for Amazon Success 47:27 - Emerging E-Commerce Opportunities 50:59 - Optimizing Walmart Listings for Success 54:20 - Unscripted Conversations on AM/PM Podcast
Chad Brown shares how he went from building a media company working with big names like Pixar and Volkswagen to selling his business and helping founders find freedom in their own ventures. He talks about the importance of making yourself less essential in your business, the value of trust, and how to scale without losing what matters most. Chad explains how family-focused founders can break free from the grind, build systems that run without them, and align their business with their personal goals. If you're feeling stuck in your business, Chad offers you advice to help you get back on track! Chapters: 00:00:00 – Introduction: Why Nobody Really Knows What They're Doing 00:00:38 – How Chad Brown Built a Media Empire 00:03:03 – Inside Pixar: Working with Big Brands 00:05:26 – Imposter Syndrome: Making Peace with Doubt 00:07:40 – Becoming Less Essential to Scale Your Business 00:12:13 – Are You Trapped in Your Own Business? 00:15:45 – Drawing Your Business Target Before You Shoot 00:22:52 – Reinforcing Your Business Without Stopping It 00:24:41 – Why Delegation and Trust are Critical for Growth 00:30:03 – The Pitfall of Accountability Without Responsibility 00:40:00 – Balancing Work and Family Without Sacrifice 00:43:29 – Quick Fire Questions: What the World Needs Most Right Now Connect with Chad Here: Chad on LinkedIn Founder Freedom Accelerator Book Recommendations Leadership and Self-Deception by The Arbinger Institute The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga Connect with The Better Than Rich: Get Your Free Delegation Plan - Better Than Rich BTR Mini-Course Website Facebook Instagram Twitter TikTok
Should big brands stay away from politics? Bud light still hasn't recovered.
We wanted to know what it was like for bigger brands on Prime Day and how their strategy paid off or disappointed? So we got one of our favorite guests back, Ash McMullen who runs ecommerce for Advantice Health. Some really cool Juicy Nuggets on this one and we play “What's That Keyword?” game along with 2 great NEW stories. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our SPONSOR is back! They are back MAGIC MIND!! Go to their website! https://magicmind.com/pages/hp-v1 Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions. CODES: ALWAYSOFF20 - https://magicmind.com/ALWAYSOFF20 - 20% off for one-time purchases and subscriptions- the rest of the episodes ALWAYSOFFTRIAL - https://magicmind.com/ALWAYSOFFTRIAL - get a 3 sample pack for free- 1st episode QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ GUEST: Ash McMullen LinkedIn:https://www.linkedin.com/in/ashmcmullen/ Website: https://www.advanticehealth.com/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/ Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/ Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449 “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.
Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned and the full write-up here on Sounds Profitable.
We delve into the journey of Tom First, founder of Nantucket Nectars & Culture Pop. Discover the challenges and triumphs of building a beloved brand, the importance of authenticity in product development, and the lessons learned from navigating the beverage industry. Tom shares his experiences from the early days of creating a juice company that redefined the market to the strategic decisions that led to its success. Learn about the critical moments that shaped Nantucket Nectars, the philosophy behind making a product to be proud of, and the personal and professional dynamics of co-founding a business. Tom also discusses his new venture, Culture Pop, and how it continues his passion for creating innovative and healthy beverages.Sponsors:RampIQBar - AmazonChapters:[00:00:00] Brand Building Challenges [00:00:34] Meet the Hosts [00:02:00] Introducing Sponsors [00:02:45] Welcome Tom First [00:04:00] Culture Pop Origins [00:06:30] Early Business Lessons [00:08:00] Nantucket Nectars Beginnings [00:10:45] Defining Soda and Seltzer [00:15:00] Early Business Challenges [00:17:30] Competing with Big Brands [00:20:00] Building a National Brand [00:21:45] Importance of Storytelling [00:24:00] Key Decisions in Business [00:27:00] Impact of Selling Business [00:31:00] Moving Beyond Nectars [00:34:00] Investor Dynamics [00:37:30] Post-Nectars Ventures [00:43:00] Developing Culture Pop [00:49:00] Market Positioning [00:52:30] Raising Capital [00:54:00] Future of Functional Soda [01:00:00] Advice for Entrepreneurs [01:02:00] Building a Strong Team [01:05:00] Personal Impact of Business [01:07:00] Defining Success TodayABOUT THE HOSTS:Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.Connect with Tom:Culture Pop: https://drinkculturepop.com/X: https://x.com/drinkculturepopLinkedIn: https://www.linkedin.com/in/tom-first-532ab55/
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric Youtube: https://youtu.be/_FM7O4K803c Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Introduction and Overview of the ChinaJoy Trip 02:56 The Impressive Growth of the Chinese Gaming Market 06:07 Exploring WeChat Mini Games and Unique Features of the Chinese Market 11:30 The Gray Area of Renting ISBNs and Other Publishing Insights 14:51 Data Sharing and Quick Payments in the Chinese Gaming Industry 17:19 Immediate Advertising Revenue and the Convenience of the Chinese Market 21:58 Long Working Hours and the Shrinking China Joy Expo 24:20 Grumpiness and Hunger 24:44 Big Brands and High Production Value Booths 25:14 The Popularity of Gacha Machines 26:06 The Rise of Live Games 29:03 The Importance of UA and Creatives 32:08 The Differences Between Western and Chinese Markets 32:34 The Speed of Game Development in China 33:13 The Abundance of Doodle Magic-like Games 38:07 Admiration for Chinese Game Developers --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant https://lancaric.me Felix Braberg Ad monetization consultant https://www.felixbraberg.com Jakub Remiar Game design consultant https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The Chinese gaming market is rapidly growing and is projected to reach $40 billion in revenue this year. Mobile games dominate the Chinese gaming market, with nearly 75% of the market share. WeChat mini-games are popular in China and offer fully-fledged gaming experiences within the WeChat app. The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players. The Chinese market has unique features, such as the use of QR codes for payments and the extensive sharing of data within the industry. ChinaJoy is a major gaming expo in China that attracts big brands and showcases booths with high production values. Gacha machines are prevalent at ChinaJoy, offering various items and experiences. Live games, where players battle in real-time, are popular in China and can run thousands of games simultaneously. UA (user acquisition) and creatives are highly valued positions in the Chinese game industry. The Chinese market is known for its speed of game development and the abundance of Doodle Magic-like games. Chinese game developers have a different mindset and approach to creativity compared to the Western market. The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
Andy Brenits is a sought-after branding and creative strategy expert, widely recognized for his award-winning work as a corporate creative leader and as a creative consultant. As the principal and chief branding officer at Brennan's Creative, he has helped countless growing businesses compete with the big brands by creating a consistent way to look, communicate, and act. Andy shares his experience and insights on branding, technology tools, and the importance of being open to new ideas and flexibility. Moreover, he highlights that being open to everything and filtering out good ideas from bad ones is essential for success. Website: Brenits Creative LinkedIn: Andy Brenits Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
In a small city and considering starting a label or getting storefront space? Listen in to learn the best cities to scale labels in 2024-2025! Complete the new 2024 Fashionpreneur "How do I begin" Survey! https://docs.google.com/forms/d/e/1FAIpQLSf5i6Uver6LU-qlYgTqfKEscBIEUDdLWniCPj4FTf1c-5iGaQ/viewform Design Your Dollars VIP Weekend in Dallas,TX August 16-17th:https://thefashionpreneuracademy.com/tour Get my Book: An Irregular Love Story https://www.irregularexposure.com/collections/an-irregular-love-story
The Rebel Capitalist helps YOU learn more about Macro, Investing, Entrepreneurship AND Personal Freedom. ✅Check out my private, online investment community (Rebel Capitalist Pro) with Chris MacIntosh, Lyn Alden and many more for $1!! click here https://georgegammon.com/pro ✅Rebel capitalist merchandise https://www.rebelcapitaliststore.com
In 20+ years, we've never seen a reputation switch up like Dechambeau. 2020 us would have never believed he'd be a 2-time major champ and (dare I say it) fan favorite? Rory's PJ was wheels up 55 mins after the winning putt. Should he be the one worried about his reputation now? This and more in today's NoPuttsGiven. Let's get it! Looking for something specific? CLICK MORE
It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for
In this episode of the Beginner Photography Podcast, I chat with Nate Crawford, a vibrant food photographer who turned his passion into a thriving career. Nate outlines the essence of connecting with brands, stressing the importance of a strong portfolio and personalized follow-ups. He also delves into the technicalities and emotional aspects of food photography, sharing invaluable tips on capturing images that resonate with warmth and authenticity. As you listen, I encourage you to apply Nate's lessons by experimenting with different settings on your camera, prioritizing the story behind each photo, and refining your approach to engaging with potential clients. Always remember, each shot is a step towards mastery.The Big Ideas:Embrace Persistent Selling: Consistently following up with potential clients can dramatically increase your success rate. Persistence pays off in this competitive field.Respect and Professionalism: Ensuring your interactions with brands are respectful and professional can make or break future opportunities. Your reputation precedes you.Harness the Power of Storytelling in Food Photography: Your images should tell a story, more than just showcasing a dish, they should evoke emotions and tell tales.Understand the Impact of Equipment Mastery: Learning the technical nuances of your camera elevates your ability to capture compelling images. Know your tools intimately.Photography Action PlanMaster Lighting Basics: Begin by observing the natural light during different times of the day and notice how it affects the mood and texture of your photos. Use a simple reflector (even a piece of white cardboard) to manipulate light and fill in shadows when shooting under harsh sunlight.Practice Food Photography: Set up a mini home studio with a basic backdrop (a large sheet or plain wall) and natural light from a nearby window. Style your food using simple props like utensils or raw ingredients to add authenticity and appeal to your shots.Develop a Portfolio: Start gathering your best work in a digital portfolio that can be easily shared or updated. Focus on including varied subjects and styles to show your versatility and ability to handle different photography challenges.Engage with Other Photographers: Join local or online photography groups to connect with peers. Participate in discussions, ask for feedback on your work, and attend group shoots or workshops to expand your network and skills.Embrace the Business Side: Educate yourself on basic business practices relevant to photography like drafting contracts, setting pricing strategies, and managing client relationships. Consider attending a workshop or taking an online course focused on photography as a business to ensure you're well-prepared to monetize your passion.Resources:Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/ Grab your free 52 Lightroom Presets athttp://freephotographypresets.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!
Barry gets small businesses unstuck.As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.Barry has founded and run small businesses with a great deal of success and failure for more than 20 years.After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. It has been translated into Korean and German. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. People now buy experiences and relationships, not products. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it's like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” focuses on how to get small business owners making more profits in their company. Barry's sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful.Barry's 7th award winning book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” is available now. He most recently appeared as a business expert in the History Channel's “The Booze, Bets and Sex that Built America”.Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as CNBC's The Big Idea with Donny Deutsch, MSNBC's Your Business and NPR's The Tavis Smiley Show. He hosts his own weekly radio program for 12 years, The Small Business Radio Show writes regularly for other periodicals. ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for renowned companies. Explore the importance of storytelling and brand differentiation in today's competitive market landscape. Connect With: Ian Grody: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome back to The SaaS CFO Podcast! In today's episode, we delve into the intriguing world of video analytics with our guest Chelsie Hall, CEO of Viral Moment. With a rich background in tech and product management, Chelsie brings a wealth of experience to the fore, having worked with the Department of Defense and Department of State before venturing into entrepreneurship. Today, she's here to discuss how Viral Moment, a B2B SaaS platform, leverages cutting-edge AI to decode the complexities of video content on social media platforms, offering brands unprecedented insights into viral trends and the effectiveness of their digital marketing strategies. Join us as we explore the challenges and breakthroughs in video analytics and what the future holds for digital content visibility. Show Notes: 00:00 Tech career, product management, own companies, video understanding. 05:24 Paradigm shift in social media entertainment. 07:45 Rapid changes in market create revenue opportunities. 11:34 Focus on product, customers, solve real problem. 13:56 Exciting time for AI and social video. Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/viralmoment-raises-2-5-million-in-seed-round Chelsie Hall's LinkedIn: https://www.linkedin.com/in/chelsie-hall/ ViralMoment's LinkedIn: https://www.linkedin.com/company/viralmoment/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
Whether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right? According to Mark Donnigan, virtual CMO and consultant, the answer isn't always yes. In this episode, we tackle choosing the right type of hire (generalist or conductor?) and then dive into how to think more strategically about the top talent available today. Connect with Mark: https://www.linkedin.com/in/markdonnigan/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
Marketing School - Digital Marketing and Online Marketing Tips
In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What big brands sell, Mcdonald's Netherlands billboards that smell like french fries, & more (01:15) What big brands actually sell (02:52) Mcdonald's Netherlands put up unbranded billboards that smell like french fries (03:11) Is the marketing industry recovering? (08:56) The Instagram $1B acquisition revisited - how to think about m&a (18:53) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain
As a follow-up to Big Brands, Big Trouble, Mark and Lorraine chat about some of the small brands who have had amazing results despite relatively small marketing budgets. Before they get there, however, Mark rants about a Celebrity Cruise's article that adds confusion to the language of marketing, then we talk about what Celebrity is really doing. The positioning gurus talk about a local body shop, a mid-size competitor in the synthetic grass market, and a c-store -- all who are having amazing results with a focused position and focused marketing. Learn why niching yourself into a nice profit is a real thing that gets real results for small brands.Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
Learn the history of America's most iconic concession stand! Marisa Pinson & Jon Glover from On Brand with Jon & Marisa join Michael at the Costco Food Court this week and talk all things, from how many hot dogs we could fit in our mouths to the churro that was just replaced by a cookie "Fine" Dining is now on video! Head on over to our YouTube to watch this episode! How to survive the Costco parking lot Hear the humble beginnings of Costco's Food Court as a hot dog cart in San Diego International Costcos have different regional menu items All the discontinued offerings from the food court! A Yelper is left out to dry when someone who arrived after her gets the last of the item she ordered in this week's Yelp from Strangers The full review comes next week! Music by: James McEnelly (@Ramshackle_Music) Theme Song by: Kyle Schieffer (@JazzyJellyfish) Segment Transitions Voiced by: Sandy Rose "Fine" Dining is on Patreon! Get an extra episode every month (March's exclusive episode just released, as Michael went to Dallas to review Septemburger 2024's #2 seed Steak 'n Shake with his Dad), extended Yelp from Strangers segments every other week, merch discounts, download access to our music including the 7 singles from our Olive Garden musical, and more! Patreon Producers: Sean Spademan, Joyce Van, & Sue Ornelas Get the 5 Survival Tips for Casual Dining at www.finediningpodcast.com! Send in your Costco stories at finediningpodcast@gmail.com. Follow the show on TikTok and Instagram @finediningpodcast Follow On Brand with Jon & Marisa on Instagram @onbrandthepod Let me know where I should go next by leaving us a review on Apple Podcasts, Spotify, Amazon Music, PodcastAddict, Overcast, or wherever you get your podcasts. I read every one! Next week on "Fine" Dining: Costco Food Court Review [Part Two]! We'll finally talk about the horrific way Jon ate his Chicken Bake, and we try the new cookie that replaced the churro. Ever work at Costco? Send your stories to finediningpodcast@gmail.com.
Today's episode of the podcast is an interview with the very funny and very clever Dan Knowlton, where we chat about all things business, marketing and public speaking. This episode is not only filled with some really valuable and practical tips and advice, it also has some funny stories and lots of laughs in it too - and I know you will love it! KEY TAKEAWAYS COVERED IN THE PODCAST Marketing strategies that have worked for Knowlton Tips and advice for pitching to big brands Techniques to overcome fear and impostor syndrome in public speaking Dan is the Co-Founder of Knowlton, a business that he started with his brother back in 2015. Knowlton is a creative video and social media marketing agency based in Kent, UK, and they are on a mission to rid the world of crap marketing! Knowlton help businesses to generate a trackable ROI from their marketing with their creative social media management and thumb-stopping marketing campaigns. They've generated millions in trackable sales for some of the world's leading brands like Wahl, Buy Whole Foods Online, Boston Consulting Group, and BBC Storyworks! If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Dan on LinkedIn Check out the Knowlton website Watch the Steven Bartlett parody video Connect with Teresa on Instagram, LinkedIn or Facebook
https://youtu.be/_9Wm3SAUAwYIn this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current market.Amy shares insights on branding practices and the need for brands to differentiate themselves by delivering value to consumers. Amy discusses the challenges and opportunities in the industry, including the impact of inflation and the importance of understanding consumer behavior.She also provides insights into private equity evaluation and shares some of her success stories and lessons learned. The conversation concludes with a fun fact about Amy's fear of heights and her contact information for further discussion.TakeawaysCuriosity and adaptability are key traits for success in the rapidly changing e-commerce industry.Companies are shifting towards profitability and focusing on retention and loyalty.Brands need to differentiate themselves by delivering value to consumers.Understanding consumer behavior and market dynamics is crucial for success in the industry.Chapters00:00 Introduction and Background02:01 Passion and Success in the Industry06:21 Shift to Profitability and Focus on Retention08:42 Branding Practices and Value Propositions13:59 The Future of the Industry23:13 Private Equity Evaluation and Opportunities31:16 Success Stories and Lessons Learned35:31 Fun Fact: Fear of Heights37:46 Closing Remarks and Contact InformationAmy's LinkedIn profile: https://www.linkedin.com/in/amysilino/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net
Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. The book offers a rich set of case studies, ranging from the ways corporations co-opt social justice campaigns and how nations brand themselves, through to influencers, music festivals, and high end television. A significant contribution to both the theory and practice of branding and marketing, the book will be of interest across social sciences, business, and humanities, as well as anyone interested in the role of branding in modern life. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
More brands are acknowledging the many ways consumers are different, and adjusting their marketing approach accordingly to ensure they make all the people they serve feel like they belong with them. In this episode, I sat down with Santronya Smith, Director of Enterprise Sales at Suzy, a market research company, where we chatted about strategies some of the brands she's worked with have used to do a better job of connecting with and serving consumers from underrepresented and underserved communities. Get the Inclusion & Marketing Newsletter Get the episode transcript Santronya Smith on LinkedIn Suzy
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