Podcasts about big brands

We talk real strategies for customer targeting, audience “alchemy”, and Adam's hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he's publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.

Today we are diving into the questions every small product business is asking in mid November. Am I ready for Black Friday. Is it too late to plan. What should I focus on if I do not have much time. How do I reengage a quiet list. How do I stand out in a crowded inbox. And once the weekend is over, how do I turn those new customers into repeat buyers. This episode is packed with practical, commercial advice to help you stay focused and profitable during the busiest season of the year. I am joined by Sarah Mathias, founder of This Is Growth. I have long admired Sarah's straight talking business advice and I am so excited to bring her to the podcast. Sarah helps product brands become more profitable and more memorable through smart, commercial marketing that brings the whole picture together. She blends brand, email, content, ads and conversion strategy in a way that feels clearer, more strategic and more doable for small product businesses. If you have been feeling behind, overwhelmed or unsure where to put your energy, this episode will help you get focused fast. Timestamps 00:00 Introduction and Black Friday Readiness 01:01 Meet Sarah Mathias: E-commerce Expert 02:29 Current State of Black Friday Preparations 04:19 Effective Last-Minute Strategies 07:12 The Power of Email Marketing 09:33 Consumer Behavior and Email Frequency 17:36 Alternative Black Friday Strategies 19:21 Value-Based Campaigns and Brand Perception 27:29 Big Brands vs. Small Businesses 30:07 The Genius of Brand Recruitment 31:13 Navigating Black Friday Dilemmas 33:26 Effective Email Marketing Strategies 37:39 Post-Black Friday Customer Retention 46:13 Planning and Organizing for Success 51:28 Final Thoughts and Workshop Invitation In this episode we cover What to do if you feel behind What is still possible in mid November and what is not worth your time.   Where to focus when time is short Why email is the fastest way to generate revenue and how to use segmentation to warm up your best buyers.   How to reengage a quiet email list Who to email first, what to send, and why no one is judging you for going quiet.   How often you can email during Black Friday Why most small brands send far too few emails, and why unsubscribes are not the problem people think they are.   What to do if you cannot offer a big discount Alternative strategies that still convert, including bundles, gifts with purchase and value based messaging.   How to write subject lines that stand out Why your subject line needs to be clear, bold and unmissable during Black Friday week.   How to turn new customers into repeat buyers Why Q1 is critical for retention and the simple offers that bring customers back quickly.   Short term planning for December Why gifting, last shipping dates and customer expectations matter more than you think.   What brands who are thriving right now have in common Planning, simple strategy and a trading calendar that keeps everything moving. If you only do one thing this week Email your list. Email outperforms social at every turn in Q4 and most small brands are not emailing nearly enough. Links mentioned Small Business Collaborative Website: https://www.smallbusinesscollaborative.co.uk/ Instagram: https://www.instagram.com/small_business_collaborative/   Sarah Mathias, This Is Growth Instagram: https://www.instagram.com/thisisgrowthecom/ Website: https://www.thisisgrowth.co.uk/ Free Workshop: From One Time to Lifetime If you are listening in real time, Sarah and I are hosting a free workshop together this week.   From One Time to Lifetime: How to turn your seasonal customers into returning customers Date: Thursday 20 November Time: 12 pm UK time Register free: https://smallbusinesscollaborative.myflodesk.com/retention   You will learn: • How to identify your highest value customers • How to bring Q4 customers back quickly in Q1 • The key retention levers that work for small product brands • A simple plan you can follow for the next three months   Come live if you can. It will be a practical, high value session. If you enjoyed this episode Share a screenshot while you listen. If you are packing orders or making products, tag both of us on Instagram so we can cheer you on. Thank you for listening to Let's Talk Shop.

Big Ten Private Equity Worries Big Brands, College Football Playoff Committee Chaos - November 13th, 3:00pmAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

New Boot Goofin? Join us for a conversation about Speedlands NEW boots, trial and tested through harsh mountain conditions by Cam Hanes over the last year. Speedland - a premium trail running shoe brand founded in 2021 by former Nike and Under Armour designers Dave Dombrow and Kevin Fallon. Based in Portland, Oregon, the company focuses on creating high-performance footwear for trail and ultra running, emphasizing innovation, durability, and customization without compromises driven by mass production or cost-cutting. Their mission is to build "the best possible trail running shoes in existence" in limited quantities, drawing inspiration from elite athletes and specific terrains across the U.S. Follow along: Instagram: https://www.instagram.com/cameronrhanes  Twitter: https://twitter.com/cameronhanes  Facebook: https://www.facebook.com/camhanes/  Website: https://www.cameronhanes.com  Follow Speedland: https://www.instagram.com/runspeedland/  Timestamps: 00:00:00  Testing New Shoes & Helping Cam at Cocodona 00:05:39  Working with Big Brands vs Running the Brand as a Founder 00:09:10  Tough Conditions, Blisters, & Human Performance  00:18:08  Connecting with People at Races: 2025 Races 00:20:31  The NEW Speedland Boot: XB:BLK 00:32:44  NEW: GS:BLK Running Shoe 00:34:51  Products & Finding a Balance with Perfecting the Details 00:37:24  Speedlands Culture & Focus of Branding 00:40:13  The Effect of Tariff's and Speedland's Mission in Quality 00:42:27  Speedland Athletes 00:47:41  Goals: The Future of Speedland 00:49:55  Final Thoughts

Eric breaks down RV awnings—both patio awnings and slide-out toppers—so you know what they do, why they matter, and how to choose and use them. He also sorts through RV apps to find the few that are actually worth keeping. Then we highlight the Mudflap fuel app and how it can cut diesel costs on long trips. Finally, we demystify RV inverters—what they are, which features to look for, and how to pick the right size and style for your rig.Episode focus:We explain RV awnings—what they do, how they differ, and which brands to consider. Awnings aren't just for looks; they add shade, protect you from rain, and expand your living space.What we cover: Types: Electric vs. manual—how each works, plus pros and cons. Brands: What to look for among the major names. Why quality matters: Cheap awnings can cost more later in repairs and replacements. Choosing the right model: Match the awning to your rig, camping style, and budget. Install & upkeep: Basics for proper installation, cleaning, drying, checking pitch, and tightening hardware so it lasts.Bottom line:Pick a well-supported brand, choose the mechanism that fits how you camp, and maintain it. You'll get more comfort, fewer issues, and better value over time.Quick show notes:Awnings: More shade, more dry space, fewer slide problems. What to buy and how to care for them. Apps: Keep a lean toolkit—just the ones that save time or money.Mudflap: An easy way for diesel RVers to get instant cents-off at the pump. Inverters: Plain-English guide to picking the right pure-sine model and size for your needs. The Smart RVer Podcast Episode Schedule.Enjoying the RV Life: See All of the ArticlesMoney Saving Tips – How to Save that Hard-Earned CashThe Next Stop: See the Awesome Places We RecommendRV Envy: See all of our DIY ArticlesMoney Saving Sites:Wholesale Warranties – RV Extended WarrantiesRV Defender - Tire Blow Out SystemsSunproMfg Fresh Water Repair KitsHarbor Freight RV JackMuddFlap - Money Saving Fuel AppHowes Fuel Additives Diesel Fuel Additives

In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time. Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands. He shares his story of founding ZIK Analytics from a personal need for automation and provides a masterclass on using competitor and product research to find unique selling opportunities.Topics discussed in this episode:  Why a lack of data-reliance causes new seller mistakes.How to adopt a detective's mindset in product research.What systems and habits you need to master data analysis.Why trusting a mentor's advice can be a business turning point.How Nahar Geva built ZIK Analytics from hands-on dropshipping.What the biggest advantages online sellers have are transparent data.How to use competitor research to find and exploit opportunities.What the core tools of ZIK Analytics offer for e-commerce sellers.Why a unique selling proposition is a must for inventory sellers.How a strong morning routine can transform entrepreneurial discipline.Links & Resources Website: https://www.zikanalytics.com/r/ecbp  LinkedIn: https://www.linkedin.com/company/zik-analyticsInstagram: https://www.instagram.com/zikanalytics/Facebook: https://www.facebook.com/ZIKAnalayticsGet access to more free resources by visiting the show notes at https://tinyurl.com/5y9fz2na______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.  What You’ll Learn The top Shopify features boosting big brands. How to leverage AI for sales growth. How to optimize your store for conversions. Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years. It’s small and intimate and you’ll […] The post 611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster appeared first on MyWifeQuitHerJob.com.

Netflix. AGL. Virgin Australia. What do these companies have in common? Well, they generate hundreds of millions of dollars in revenue each year, but paid no company tax in the 2023/24 financial year. That’s according to the Australian Tax Office’s annual corporate tax report released last which.So how can this be? We’ll break it down in today’s podcast. Hosts: Billi FitzSimons and Sam KoslowskiProducer: Orla Maher Want to support The Daily Aus? That's so kind! The best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. We would be so grateful. The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent. Want more from TDA?Subscribe to The Daily Aus newsletterSubscribe to The Daily Aus’ YouTube Channel Have feedback for us?We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. Tell us here.See omnystudio.com/listener for privacy information.

On episode 12 of the SJX Podcast, SJX shares his hands-on impressions of the Audemars Piguet Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5, the fifth and final watch from the brand's R&D skunkworks.We also address listener questions about the (great) leadership at Vacheron Constantin, and whether brands like A. Lange & Söhne and Vacheron Constantin can gain market share from independents - why not?Show Notes:0:35 - Laurent Perves, chief executive of Vacheron Constantin2:38 - The opportunity for establishment brands vs. indies10:35 - Audemars Piguet Royal Oak Chronograph RD#5 Hosted on Acast. See acast.com/privacy for more information.

In this episode, we continue our series with Dina Belon, President of Staypineapple, in a conversation hosted by our guest experience correspondent, Danica Smith. Dina shares why kiosks don't belong in her hotels, what that reveals about the role of technology in the guest experience for her company, and how independent hoteliers can compete with big brands by choosing the right tech partners.See our previous episodes with Dina:How Staypineapple Enables Every Employee to Surprise and Delight - Dina Belon, StaypineappleOur Vision: Hospitality Can Be More - Dina Belon, Staypineapple HotelsAI & Hotel Tech Bets For Our People-First Approach - Dina Belon, Staypineapple Hotels A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

When you hear the word “bravery,” do you picture someone launching a massive rebrand overnight or strutting onto a stage in front of hundreds of people? Because same. But here's the truth... bravery in branding usually looks way less glamorous than that.It's the tiny things.Like finally swapping that five year old headshot for a photo that actually looks like you.Or hitting publish on the post that's been sitting in your drafts forever.Or sending that first email to your list after ghosting them for… let's be honest, years.That's the stuff that actually builds your brand. Not the one big, bold move, but the little brave steps you take over and over again.In this episode, I'm spilling stories from my own business (including the episode I almost didn't publish), plus real-life client wins that came from those small shifts. And of course, I've got three super simple things you can do this week if you're ready to take a fearless step forward, nothing huge, nothing scary, just momentum-building little actions.Oh, and because I know sometimes it helps to have a nudge, I've even put together a free Fearless Branding Steps Worksheet for you. Download it, pick your brave step, and see what happens when you actually do the thing.So if you've been waiting until you “feel ready” to show up, this is your reminder that done is fearless. x MorganConnect with me:Follow The Fearless Designer on Instagram@the.fearless.designerHead to The Fearless Designer Website for more infowww.thefearlessdesigner.com.au

HOW TO BEAT BIG BRANDS Mark Tilbury firmly believes that anyone who learns the skill sets of a millionaire can become a millionaire, ANYONE. Mark Tilbury left school at 16 with no qualifications and no money. Now he runs a multi-million dollar business & has grossed over 50 million. He has the house of his dreams and most importantly, the freedom to spend time with his family. Now Mark wants to help you become financially free as well. Follow the podcast and turn on notifications! Follow @MarkTilbury on Tiktok, YouTube, Twitter & IG Disclaimer: All content rights belong to Mark Tilbury. This Podcast is fan-made. No copyright infringement intended. --- Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it really take to work with celebrities, luxury brands, and global companies as a balloon professional? It's not just about the balloons. In this episode, I sit down with Sean Edwards — “The Balloon Guy” of Los Angeles — to uncover the customer service secrets and creative mindset that have helped him land jobs with Porsche, Soho House, Hollywood premieres, and more. You'll hear: The role of communication and flexibility in winning high-end clients How Sean turned small-town balloon twisting into a big-city balloon decor business Lessons learned from installs gone wrong (and how to fix them on the fly) Why great customer service is your most powerful marketing tool Whether you're looking to break into luxury events or simply serve your clients better, Sean's story will inspire you to raise the bar in your own business. In the UGlu Hotline, hear a tip about branding and labeling your rental items for piece of mind.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @balloonguyla  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube

Next in Media talked to Dhar Mann, Creator and founder of Dhar Mann Studios, and Sean Atkins, CEO of Dhar Mann Studios, about building one of YouTube's most successful scripted content operations. They discussed creating family-friendly scripted series at scale, working with brands beyond traditional advertising, and expanding their studio model to support other creators.Mann and Atkins also covered why scripted content is breaking through on YouTube, their Samsung TV Plus deal, and positioning as the future of creator-driven media.

What small businesses can learn from big brands (even without the budget)Season 6, Episode 57: Show Up and Be HeardToday's episode of the podcast is an interview with Jo Higgs, a brilliant Freelance Logo & Brand Designer, all about how to build a brand that feels like you and actually attracts the right clients.We're talking about how to stand out as a small business, what we can learn from the big brands (even without their budget!), and why your brand is about so much more than a logo.It's a down to earth and inspiring chat, packed with practical tips and honest reflections that'll leave you feeling clearer and more confident in your brand.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:What branding really means - and why it's not just about your logoHow to take inspiration from big brands without losing your unique voiceThe mindset shifts and must-haves when building a brand that truly reflects youIf you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!ABOUT JO HIGGS:Jo is a graphic designer who specialises in Logo & Brand Design for small businesses. She's a proud feminist who's passionate about empowering other female business owners through branding, helping them show up with confidence and clarity. Jo knows what it's like to navigate a career break and come back as a freelancer, all while juggling life as the primary carer for two amazing primary school aged kids. LINKS YOU DEFINITELY WANT TO CHECK OUT:Connect with Jo on Instagram, LinkedIn and FacebookDownload Jo's 'Building Your Brand' Download and ChecklistCheck out BonjoroCONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityEPISODE TRANSCRIPTTap to downloadTHIS SEASON'S SPONSOR:A big thank you to this season's sponsor, Jo Higgs, from Jo Higgs Creative, who is helping to make this podcast possible. Jo's a freelance logo and brand designer with over a decade of experience, and she's all about helping female-led businesses stand out and attract their dream clients. Right now, Jo's offering a fantastic free downloadable guide called ‘Building Your Brand'. It dives into the basics of branding and how to really boost your brand awareness as a small business, plus there's a super helpful checklist you can go through at your own pace.You can grab it at

In this episode, Cody and Meagan break down how small hotels can punch above their weight and deliver big-brand guest experiences without bloated costs or layers of management.We dive deep into: 1️⃣ The Reality of Running Lean — Why small hotels must embrace efficiency to stay competitive. 2️⃣ Core Systems That Create Freedom — The technology stack and operational processes that free you from constant firefighting. 3️⃣ Rethinking Staffing & Guest Service — How to maximize your team's impact while keeping payroll healthy. 4️⃣ Common Mistakes Small Hotels Make — Pitfalls to avoid when scaling operations or improving service. 5️⃣ The Lean Luxury Roadmap — A practical blueprint for delivering premium experiences with fewer resources.Whether you're a boutique inn, an independent resort, or a small hotel looking to compete with the big players, this episode gives you the playbook for running lean, smart, and guest-focused.

If you have an online business, then guess what, you are officially a marketer! And it's time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you'll learn the marketing principles that can transform the way you connect with your audience. Plus, you'll walk away with action steps to help you start applying these ideas today!Key Takeaways:(02:20) How to start seeing marketing all around you(03:10) Dunkin' Donuts and the power of consistency(08:00) Taylor Swift and building anticipation for your offers(14:10) Olive and June; educating your audience for better results(17:15) Disney; selling experiences, not just products(19:45) Apple; marketing transformation, not features(21:55) Trader Joe's personality-driven approach to engagement(25:05) How to apply these lessons in your own businessGrab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

Amazon isn't easy—and Joe Stefani wants you to know it. In Part 2 of our conversation, Joe breaks down the behind-the-scenes grind of building Desert Cactus into a trusted partner for collegiate brands, pro sports, and now global football clubs. From retail packaging to hands-on quality control, Joe explains how staying detail-obsessed built the brand's reputation. We talk about e-commerce evolution, relationship-driven growth, licensing pain points, and his full-circle moment returning to Monmouth College to speak with students. Joe also shares his proudest moments—from packing boxes himself to having Arsenal and Chelsea come knocking. Whether you're in retail, branding, or just love a smart growth story—this one's for you. Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-stefani-191a484/ Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

Most people think franchising is all fast food & fitness. But they couldn't be more wrong. In this episode, I break down 14 unique franchise models that are hiding in plain sight, solving real problems, and making serious money. From crime scene cleanup to gourmet popsicles, these are businesses you've probably never thought of… but should. I'll walk you through the model, startup costs, who it's right for, and why these opportunities are so powerful. If you're tired of chasing the same saturated ideas, this episode will open your eyes. Send me a textDownload my FREE 8-Figure Playbook This playbook walks through the exact process I used to build from $0 in 2016 to $50M+/year today across multiple franchise brands Grab it here: https://brianbeers.kit.com/b79cf77012 Let's connect: Find me on X InstagramLinkedInYouTube

With the continued growth of trail running and brands from inside and outside of running scrambling for a piece of the pie, we got the chance to speak to New Balance about why they have decided now is the time to enter back into the scene with gusto, what drove the decision and what they promise to do for the sport. This episode is NOT sponsored by New Balance. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's get into one of the biggest hang-ups I see with business owners on social media: the belief that if you're not a creator, you don't need to make creator-level content. After a recent conference, I realized just how big this disconnect still is. So today, I'm breaking down why your content needs to have that human, personal touch (just like creators and even big name brands do). I'll walk you through real life examples from my explore page, showing you how businesses of any size can easily add more personality to their posts, because let's face it you are a creator, whether you like it or not, and your voice deserves to be heard.In this episode we'll be covering:How to create personal, human-focused content that drives sales and engagement on social media.Why business owners need to embrace the creator mindset, even if they don't identify as content creators.The shift away from corporate-style content toward storytelling and relatability.Examples of viral Reels and posts from travel agents, restaurants, and brands using creator-style contentAdding personality and relatability to business content for higher audience resonanceStrategies for creating shareable social media content that feels helpful, funny, or emotionally engaging.Breaking down misconceptions about "creator" content and explaining how big brands are using it successfully.Featured content in this episode:Pinch of Yum: A week of Trader Joes meal ideas (https://www.instagram.com/p/DMkwu3hxGmq/)emilyjtattoos: Tattoos I don't have on myself (https://www.instagram.com/p/DMlNiE8NqJE/)Usemotionapp: AI assistant (https://www.instagram.com/p/C2QF3m1tqm2/)Thenitrobar_: Blueberry watermelon lemonade (https://www.instagram.com/p/DMLXBBRsi6b/)Recommended episodes:Episode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalitySend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

This week on the Security Squawk Podcast, we're diving into three major cybersecurity incidents that highlight just how vulnerable even the most well-known organizations still are in 2025. First up, we cover the massive data breach at Co-op, where all 6.5 million members had their personal information stolen. That's right—every single member. We unpack what went wrong, how the breach was discovered, and the long-term fallout for one of the UK's largest retail cooperatives. Then, we turn our attention to the notorious Scattered Spider cybercrime group, which is back in the headlines after breaching major corporations like Clorox and Cognizant. And how did they get in? Not with some zero-day exploit or advanced malware—just simple, convincing phone calls. It's a wake-up call for any business that thinks cybersecurity is all about firewalls and antivirus. Finally, we bring it closer to home with a cyberattack that shut down systems in the Fort Smith Public School District in Arkansas. It's the latest in a growing trend of ransomware targeting schools and disrupting education. We explore what districts can do to prepare and why K–12 institutions remain such easy, high-impact targets for cybercriminals. If you're a business owner, IT professional, school administrator, or just someone who cares about protecting data, this is one episode you don't want to miss. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...

Send us a textFinding low competition Amazon products is hard when you're stuck in saturated niches like water filters. This video shows how to use tools like Helium 10's Black Box to explore similar product categories while staying close to your brand identity. Learn how to search by review count, revenue, and keywords to build a more profitable catalog without going head-to-head with big name brands.If you're buried in competition and don't know what to sell next, stop guessing, book a call and get real data-backed ideas that make sense: https://bit.ly/4jMZtxu#AmazonProductResearch #LowCompetitionProducts #Helium10Tips #AmazonSellerHelp #ProductStrategyWatch these videos on YouTube:STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Got a question about your listing? Send it our way!: https://bit.ly/4jMZtxuTalk to an expert. Book a free coaching call with MAG: https://bit.ly/4jMZtxuTimestamps00:00 - Trying to expand a saturated product catalog00:10 - Using Market Basket and Product Opportunity Explorer01:27 - The limits of Amazon tools for niche research01:52 - Why Helium 10's Black Box gives better options02:53 - Looking for smaller competitors with low review counts03:43 - How to analyze what competitors are selling04:42 - Staying in the same niche with different products05:20 - Exploring eco-friendly appliance filters06:11 - Product vs. niche-based research approaches07:34 - Filtering by review count for deeper insights08:50 - Understanding success score and review trends09:45 - Using categories to widen product opportunities10:44 - Why product research is difficult but worth it11:12 - Using Cerebro to evaluate brand search volume11:55 - A final note on the Amazon grind----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Another week, another round of cyber fails making headlines. In this episode of Security Squawk, we break down how some of the biggest names in tech and business are still getting owned by basic mistakes. This week: Dell's breach exposes critical platforms to extortion groups ️ A 158-year-old company destroyed by one weak password Ransomware still targeting hospitals while reports claim it is in decline If you think big brands have it figured out, think again. Stay informed and stay protected. Watch or listen now for insights you will not hear anywhere else. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...

What really drives growth on social media? It might not be what you think. If you've ever felt stuck in a niche or worried your content is too personal to help your business, you need to hear this. I'm sharing how my mentor Sara Wiles exploded her Instagram following just by posting what she's passionate about, and how big brands are nailing social by being, well, more human. We'll break down my top two Instagram growth hacks, focusing on bonding with your audience and creating content that's all you, even if it feels a little uncomfortable. I'll discuss real content examples for inspiration, and make sure you don't miss your assignment at the end! Whether you're a business owner, service provider, or just wanting to have more fun online, this episode is packed with advice to remind you why social media can be enjoyable and effective.In this episode we'll be covering:My two favorite Instagram growth hacks that I've been using for years. How to get outside your niche to attract followers and boost your engagement.Reminder to include "I" and "my" in your content to humanize your brand.How authentic interactions can trigger organic Instagram follower growth.The importance of posting non-business content for relatable momentsWhy entertaining, personal posts drive brand awareness, ditching icky marketing tactics.Embracing trending challenges and sharing life moments to bond with others on social media.Featured content in this episode:Reel: New trend!Carousel: Popular Juice CompanyOther episodes you might have missed:Episode 062: Why You Don't Need Fancy Content to Stand OutEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 064: POV: They're hitting follow… ImmediatelyEpisode 067: The Importance of Belonging on Social MediaSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow so you never miss an episode. Let's connect on Instagram!

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!   Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.   Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!   In this episode of Quick Fire Friday, host Rob Cameron speaks with Rai Hyde Cornell of Cornell Content Marketing reveals how to tap into buyer psychology, outsmart giant competitors, and win loyal clients—all without blowing your budget on ads. Discover how empathy-driven, long-term strategies can fill your pipeline for years, build unshakable trust, and turn your brand into the obvious choice. If you're ready to grow your market share the smart, sustainable way, this is the episode you can't afford to miss. Key Takeaways for Small Business Owners: Use buyer psychology: Understand what keeps your ideal customers up at night—even beyond what you sell — and craft marketing that speaks directly to their real problems.   Stop chasing quick wins: Ditch short-term campaigns that burn cash and energy. Invest in long-term demand generation that keeps paying you back year after year.   Get ahead of competitors early: Capture your audience before they're ready to buy, so when the time comes, you're already their favorite choice. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?   Be genuinely helpful: Create content and tools that solve multiple pain points for your audience, not just those tied to your product. Trust builds loyalty.   Empathize like crazy: Take time to imagine your buyers' hectic lives—step into their shoes. This will sharpen your messaging more than any funnel hack ever could.   Build brand relationships, not transactions: Focus on becoming a trusted advisor. When people know, like, and trust you, selling becomes almost effortless. One action small business owners can take: According to Rai Hyde Cornell, one action small business owners can take is to pause for 5-10 minutes, truly step into their buyer's shoes, and empathize with what their Monday looks like—because understanding their world is the secret to crafting irresistible marketing. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

MediaRise explains how small New York businesses can build trust and drive long-term traffic through consistent, targeted content—without needing large in-house teams. Go to https://mediarise.clientcabin.com/app/info for more information. MediaRise City: Bronx Address: 5680 Broadway Website: https://mediarise.clientcabin.com/ Email: skeeteadvisorygroup@gmail.com

On this episode of the ReGen Brands Podcast, we're talking with Carrie Richards – the fourth-generation rancher behind Richards Regenerative.  Carrie takes us through her incredible journey from scrappy beef sales out of a friend's freezer to supplying over 40 school districts and major retailers like Sprouts. We dive deep into the challenges and contradictions of building a regenerative beef business – from dealing with misleading country-of-origin labeling and predatory brand partnerships to navigating the real math behind carcass utilization, processing costs, and wholesale margins. Carrie also shares her hopes in the future use of nutrient density data, her fears about the future of the cattle market, and the launch of Harvest Path – a software platform purpose-built to help small and mid-sized ranchers thrive. Episode Highlights:

What if healing your skin didn't require antibiotics or chemical-laden products? In this episode, Dr. Will Cole sits down with Justin Gardner, founder of Active Skin Repair, to discuss why hypochlorous acid is transforming modern wound care. They talk about the hidden dangers of conventional treatments, why antibiotic resistance is a growing crisis, and how a clean, medical-grade molecule naturally produced by your immune system could be the future of skin health. For all links mentioned in this episode, visit www.drwillcole.com/podcastVisit ActiveSkinRepair.com to learn more about Active Skin Repair and use code WILLCOLE for 20% off!Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket. Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today. Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader. You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast! Key chapters: (00:00) - Introduction (01:15) - The Evolution of Handraise and Its Technology (08:46) - Challenges in Building Handraise (11:56) - Targeting Enterprise Accounts (15:17) - AI's Impact on Product Development (19:02) - Navigating Market Dynamics (22:43) - Building a Sustainable Business Model (26:00) - Inspirations and Recommendations

This episode delves into the art of storytelling for businesses, focusing on how smaller brands can effectively compete with larger corporations. Marketing expert Mary Czarnecki shares her insights on common storytelling mistakes, actionable strategies for connecting with audiences, and valuable mindset shifts for entrepreneurs transitioning from corporate to independent ventures. The discussion also touches upon navigating male-dominated industries and leveraging unique approaches to stand out in a crowded marketplace.  

Monday Headlines: Planned evacuations of Australians trapped in the Middle East have been cancelled following the US’s strikes on Iran’s nuclear sites, a manhunt is underway in NSW for a teenage driver who fled the scene of a deadly crash, a taste of spring is on the way after colder-than Antarctic weather, and a Queensland cat has survived a full 55-minute cycle inside a washing machine. Deep Dive: The end of financial year is almost here and so are the flashy sales, inbox promotions, and “limited time” deals. But are these discounts really saving us money, or just pushing us to spend more? In this episode of The Briefing, Chris Spyrou speaks with Chandni Gupta from the Consumer Policy Research Centre about the tricks retailers use, how to spot them, and how to shop smarter. Follow The Briefing: TikTok: @listnrnewsroom Instagram: @listnrnewsroom @thebriefingpodcast YouTube: @LiSTNRnewsroom Facebook: @LiSTNR NewsroomSee omnystudio.com/listener for privacy information.

Today, we're diving into something that trips up so many entrepreneurs and content creators: understanding the strengths and differences between static images, carousels, and reels on Instagram. These formats have evolved so much over the years, and in this episode I'll break down what makes each one unique, why you don't need to choose just one, and how to play to your strengths and your audience's preferences. We'll talk about the shifts in content trends, like the rise of “me” and “I” centric copy, how big brands are nailing it with simple, story-driven posts, and how you can use your favorite hooks not only for reels, but also for carousels and captions. If you've ever struggled with your reach or felt overwhelmed by different content options, this episode is for you!In this episode we'll be covering:Content formats explained: The key differences between static images, photo dumps, carousels, and reels.Importance of powerful hooks for increasing engagement and how hooks work for reels, carousels, and captions interchangeably.Mixing and matching content formats, testing and analyzing what resonates with your audience and what makes you happy.Shift toward authentic, personable, "me” centric messaging, spotlighting your experience or perspective.Links from this episode:Reel ExampleCarousel ExampleOther episodes you might have missed:Episode 033: Turn Your Content into Swipe-Worthy Carousel PostsEpisode 054: Is There Enough “You” In Your Content?Episode 058: Embrace the Content Creator MindsetEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

Jasim Eisa, Founder and CEO of Voadera, built an $80 million e-commerce business from the ground up, and here, he shares what's working now—and what's not. Scott and Jasim explore big shifts in the marketplace, such as Nike coming back to Amazon and what that means for resellers. Jasim also breaks down how major brands such as Adidas and Michael Kors are changing the way they sell on the platform and what sellers need to know about the growing “diversion economy.” With Amazon tightening its supply chain rules, Voadera is moving away from traditional arbitrage and focusing on direct brand deals and smart acquisitions. You'll also hear practical tips on adapting to Amazon's policy changes, rising FBA fees, and optimizing your logistics to stay profitable.   Episode Notes: 00:18 - Jasim Eisa Introduction 00:26 - The Big Brands' Approach to Amazon 07:12 - Reseller Economy and Marketplace Double-Dipping 08:45 - 1P vs 3P Strategy and Policy Cycles 12:18 - Diversion and the Gray Market 14:45 - Moving Beyond Arbitrage: Brand Direct and Acquisitions 16:03 - Adapting to Amazon's Fee and Policy Changes 18:18 - Arbitrage's Diminishing Role and Supply Chain Optimization 19:52 - Warehousing, Fulfillment, and Grade B Marketplaces 21:28 - Future Investments: Supply Chain, AI, and Creative Tools 23:19 - Building a Top Brand Direct Business 24:29 - Favorite Tools & Technology Stack Related Post: The Best Nielsen IQ and Data Impact Alternatives for Amazon Market Intelligence — Starting with the One Built for Visibility, Not Vanity   How to Reach Robert: LinkedIn: linkedin.com/in/jasim-eisa-425735145 Website: voadera.com YouTube: www.youtube.com/@JasimEisa   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actually pops off for non-followers? You're not alone! I've been experimenting with trial reels since they first launched, testing out different hooks and content styles, and I'm here to share what's really working. We'll explore why storytelling and clear elevator pitch style intros just might be the secret sauce for trial reels, plus I'll walk you through my step by step process so you can test, duplicate, and optimize your content with ease. There's no magic one size fits all code, but I'll break down exactly how to find the formula that works for you, and how to repeat it. In this episode we'll be covering:Tips for using Instagram trial reels to test content before sharing with your main feed.How to duplicate reels for both trial reels and your public Instagram feed.The importance of clear, storytelling hooks that introduce your account and vibe.Prompts and ideas for trial reels, including POV introductions and personalized captions.Testing multiple reel variations and analyzing which ones actually gain traction.Other episodes you might have missed:Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 064: POV: They're hitting follow… Immediately.Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

Story of the Week (DR):The Baby Billionaire Bromance is Over: Savannah Guthrie Says Elon Musk and Donald Trump Are 'Giving 7th Grade Girl' as President Says Tesla CEO 'Has Lost His Mind'"It's so confusing isn't it? So much going wrong, so much to say, and all of it happening so quickly. The pace of oppression outstrips our ability to understand it. And that is the real trick of the Imperial thought machine.”BlackRock removed from Texas boycott list after quitting climate groupsIn a notable reversal, Texas removed BlackRock from its investment blacklistThis decision followed BlackRock's withdrawal from several climate-focused initiatives, including the Net Zero Asset Managers alliance and Climate Action 100+Texas Comptroller Glenn Hegar cited these actions, along with BlackRock's support for the new Texas Stock Exchange, as reasons for the delisting.“More than $4 billion in Texas funds are invested with BlackRock,” the rep said.The Larry Fink-led company had $11.55 trillion in assets under management at the end of the fourth quarter in 2024.0.0346% Is that possible?Larry Fink; $31M; $11M bonus: “These amounts represent the discretionary annual cash Bonuses … The amount of incentive compensation awarded … was based on subjective criteria”“Lead in a changing world: Completed the creation of a more modern and unified Corporate Affairs function and leveraged the function to refresh the firm's corporate narrative and strengthen its brand.”“Corporate sustainability: Achieved BlackRock's 100% renewable electricity match goal and enhanced the Company's approach to procuring market solutions.”32% said NO on Pay (BlackRock owns 6% of BlackRock)99% said NO to Bowyer Research's theatrical request for a report on “risks related to a perceived shift away from a traditional understanding of fiduciary responsibility to stakeholder capitalism, implied by its assent to the Business Roundtable's Statement on the Purpose of a Corporation, as well as a high-profile embrace of ESG and DEI.”BlackRock CEO Larry Fink has some words of wisdom for leaders navigating the age of populism and social media: Watch what you say: "You have to be a lot more guarded. I can't say everything I really want to say to all of you right now. The reality is you have to be a lot more systematic in what you say and how you say it internally or externally. I mean, we live in a terrarium today. We live in a glass bottle."Big brands are pulling back on Pride merchandise and events this year MMCorporate America Pulls Back from PRIDE in 2025, No Rainbow Logos from Big Brands as June StartsUnitedHealth Group AGM:94% average director support93% Stephen HemsleyHemsley is stepping forward to acknowledge the fallout and chart a new course, promising a comprehensive review of some of the company's most controversial practices.The Wall Street Journal noted in its report on the company's annual shareholder meeting on Monday that Hemsley apologized for UnitedHealth's recent performance and cited a need to rethink many internal processes.99% for directors like Paul Garcia (2021/ former CEO of Global Payments) and Kristen Gil (2022/former VP, Business Finance Officer at Alphabet)92% for Michele Hooper (2007/Lead Independent Director/CEO of The Directors' Council, a private company she co-founded in 2003 that works with corporate boards to increase their independence, effectiveness and diversity)-12% gender influence gap/only 3 women/zero committee chairs)Lowest vote is John Noseworthy, M.D. (86%) former CEO of the Mayo Clinic40% NO on PaySHP excessive golden parachutes 13% YESThe board authorized the payment of a cash dividend of $2.21 per share, up from the prior dividend of $2.10, to be paid June 24 to common stock shareholders of record as of the close of business June 16Hemsley: as of the proxy date: $2.8M (as of 5/16: $3.8M)The previous dividend was $2.10 per share, paid on March 18, 2025The company also suspended its 2025 outlook.Goodliest of the Week (MM/DR):DR: The Trump EPA tried to bury some good newsA climate report acquired by a Freedom of Information Act request shows that U.S. climate pollution declined in 2023.The EPA report documents that in 2023, U.S. climate pollution fell by 2.3%. That's about 147 million metric tons, or MMT, of reduced carbon dioxide-equivalent greenhouse gases.2023 was the first full year after President Biden signed the Inflation Reduction Act, the Democrats' signature climate law that committed hundreds of billions of dollars to reducing climate pollution.DR: How a Peruvian farmer's legal defeat raised new risks for companies DRPeruvian farmer Saúl Luciano Lliuya filed a lawsuit against German energy company RWE, asserting that the company's greenhouse gas emissions contributed to the melting of glaciers near his hometown of Huaraz, Peru.This glacial melt increases the risk of flooding from Lake Palcacocha, threatening his community. Lliuya sought approximately $17,500 from RWE, representing 0.47% of the estimated $4 million needed for flood defenses, corresponding to RWE's estimated share of global emissions since the industrial era began. On May 28, 2025, the Higher Regional Court in Hamm, Germany, dismissed Lliuya's lawsuit. The court acknowledged the legal principle that major greenhouse gas emitters can be held liable for climate-related damages. However, it concluded that the specific threat to Lliuya's property was not sufficiently imminent to warrant compensation. While Lliuya did not secure the compensation sought, the court's recognition of potential corporate liability for climate damages sets a precedent. This acknowledgment may influence future climate litigation, encouraging individuals and communities to hold major emitters accountable for their contributions to climate change.MM: HahahahahahahahahaMusk says SpaceX will decommission Dragon spacecraft after Trump threatElon Musk Melts Down, Claims Trump Is In The "Epstein Files" and That's the Reason They Haven't Been ReleasedElon Musk Declares That He's "Immediately" Cutting Off NASA's Access to SpaceMusk Privately Complaining That His Immense Donations to Trump Didn't Even Buy Him Control of NASAElon Musk claims ‘without me, Trump would have lost the election'Assholiest of the Week (MM): Proxy advisorsZevra TherapeuticsISS added, “...the board's concerns about having a former CEO on the board and potential disruption are valid.”Out of 92,594 active directors in MSCI data from February, 3,123 are tagged as “former executives” at the company they're on the board of522 US companies are on the list - FIVE HUNDRED AND TWENTY TWOThat includes at least one company - National Healthcare Corp - with FOUR former executives on the boardIt also includes 104 large cap companies - like Hewlett Packard, with 3 former execs!Glass Lewis highlighted, “Mr. Regan has limited, dated, and unrelated public board service,”Egan-Jones also questioned the relevant expertise of Mangless' nominees, stating, “…we do not believe Mr. Regan's background in proxy solicitation offers meaningful value in the context of Zevra's boardroom.”Unrelated public board experience?? So you definitely suggested voting against Dana White at Meta? Or Peltz at Disney and his deep media experience? We look at director knowledge pulled from every bio, school, and degree we can get our hands on and standardized the knowledge types in our dataSo we know the average type of knowledge of directors in a given sector - and who DOESN'T have itOur data suggests that only 22% of directors have direct/core knowledge relevant to their industry - less than 1 in 4Shall we vote against the other 78% of directors??Glass Lewis also said that “publication of certain social media activity by Mr. Regan appears to suggest something of a blithe approach to compliance...”Elon?RobotsAmazon ‘testing humanoid robots to deliver packages'FBI says Palm Springs bombing suspects used AI chat program to help plan attackOpenAI to appeal copyright ruling in NY Times case as Altman calls for 'AI privilege'“Talking to AI should be like talking to a doctor or lawyer”Walmart plans to expand drone deliveries to three more statesWaymo's Self-Driving Taxis Have a Hilarious Problem That's Driving People BananasThey honk when backing up“Reverse discrimination” DRDismissed by DEI: Trump's Purge Made Black Women With Stable Federal Jobs an “Easy Target”Quay Crowner was among the top education officials who enrolled in the “diversity change agent program.”Crowner was abruptly placed on leave under Trump's executive order to dismantle DEI programs across the federal government.Her current job as the director of outreach, impact and engagement at the Education Department was not connected to diversity initiatives.More troubling, she said, was that she was the only person on her team who had been let go, and her bosses refused to answer her questions about her dismissal.When she and colleagues from different departments began comparing notes, they found they had one thing in common. They had all attended the training encouraged under DeVos. They also noticed something else: Most of them were Black women.“We have observed approximately 90% of the workers targeted for terminations due to a perceived association with diversity, equity and inclusion efforts are women or nonbinary,”Trump Appoints 22-Year-Old Ex-Gardener and Grocery Store Assistant to Lead U.S. Terror PreventionThe data:We don't have proxy season results in the system yet, but we do have data between August 2024 and May 2025 with results lagThe early results for US companies:54 have become “more manly” - added men, removed women95 have become “more womanly” - added women, removed menGOOD RIGHT? Or…1,163 companies had man “power ups” - men got more influence1,075 companies had female “power ups” - so men are getting fewer board seats, but more power at more companies?SECRET: expand the board and add men! 422 boards expanded between Aug and May, and 362 seats went to men and 181 to women - literally 2:1 ratio!574 US companies now have 2 or fewer women on the boards - up 8 companies between Aug and May, and results aren't even in the antiwoke Trump eraRetail investorsVOTEAccused UnitedHealthcare CEO killer Luigi Mangione said executive ‘had it coming,' prosecutors revealUnitedHealth investors approve new CEO's $60M pay package despite turmoil following top executive's assassinationUS-Boeing deal over 737 Max crashes ‘morally repugnant', says lawyer for victims' familiesLowest vote result from April for board: 92% in favor of Robert Bradway, everyone else 94% or better - including 98% in favor of OrtbergHeadliniest of the WeekDR: In light of headlines like this: Meta's Platforms Have Become a Cesspool of Hatred Against Queer People I wanted to point out this op-ed from the NYT: Anthropic C.E.O.: Don't Let A.I. Companies off the Hook Anthropic CEO Dario Amodei opposes a proposed 10-year federal ban on state AI regulation, calling it "too blunt" for the rapidly evolving technology.He argues that AI could fundamentally change the world within just a couple of years, making a decade-long freeze risky and impractical.Amodei warns the ban would leave states unable to act and the nation without a coherent federal policy, exposing the public to AI risks.He cites real-world examples of risky AI behavior, such as Anthropic's own model threatening to leak user emails, to highlight the need for oversight.Instead of a moratorium, Amodei urges Congress and the White House to establish a national transparency standard requiring AI companies to publicly disclose testing protocols, risk mitigation strategies, and safety measures before releasing new modelsMM: The maker of Taser is the highest paid CEO, taking home $165 million—his new pay package and soaring stock made him a billionaire last yearWho Won the Week?DR: The meritocracy: Meet Thomas Fugate: 22-year-old ex-gardener and grocery store assistant to lead $18 million terror prevention teamMM: After reading no fewer than 12 hours and 500 stories of the Musk/Trump feud, I've concluded this week there are no winners. We're all losers.PredictionsDR: Musk Challenges Trump to Cage Match on Mars: ‘Winner Gets X, Loser Gets Truth Social" but actually… their hatred for all things DEI/gay is too much to keep them apart, especially in the month of Pride and JuneteenthMM: The 19 analysts covering Palantir stock are given umbrellas by their respective firms after Trump may team with a tech company to create a database of Americans, just two months after CEO Alex Karp said that Wall Street analysts who "tried to screw" the company should be sprayed with "light fentanyl-laced urine" from drones.CALLBACK ALERT: Glass Lewis also said that “publication of certain social media activity by Mr. Regan appears to suggest something of a blithe approach to compliance...”

This episode is coming to you straight from the beach and we're diving into one of my favorite categories from my signature 4H Method. If you've ever felt overwhelmed by all the advice about content calendars, conversion posts, and complicated strategies, this is the episode for you. I'll break down why making your audience feel heard is so important when it comes to creating your Instagram content, plus I'm sharing some of my most effective hooks and real viral examples that have actually converted viewers into followers. In this episode we'll be covering:An overview of the 4H Method and the real reason I created it.Why “traditional” content pillars didn't work for me and why they probably don't work for you either.Focusing on creating content that evokes feeling and emotion, creating a safe space for your audience.Viral hooks and reels that actually work, converting viewers to followers immediately.Trading inspirational and motivational content for content that makes people feel like you actually see and understand them.Giving your audience and identity or a name that makes them feel like they actually belong.Links to reels in this episode:Reel: Middle TravelersReel: Florida RealtorReel: Summer CountdownReel: This VibeOther episodes you might have missed:Episode 043: We're Getting Back to Basics and Loving Our ContentEpisode 049: Relatable Humor That Says “They Get Me!”Episode 054: Is There Enough “You” In Your Content?Episode 063: Was That an Ad? Even the Big Brands are Making it PersonalSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

For years, AI felt like something only big retailers could afford—requiring massive investments and tech teams. But not anymore. Today's cloud-based tools are making AI accessible, affordable, and scalable for small and mid-size businesses.Based on insights from How small and mid-size retailers can use AI, this episode explores the dramatic shift that's putting smart tools in the hands of local shops, regional chains, and solo entrepreneurs alike. From personalized marketing and predictive inventory to 24/7 chatbots, we break down where smaller retailers can start—and how even small AI moves can create outsized results.What You'll Learn in This Episode:1. Why AI is Now Within ReachHow cloud computing has eliminated the high upfront costs of AIThe shift from complex infrastructure to subscription-based, modular toolsWhy AI is no longer a tech luxury, but a retail necessity2. What Customers Really Think About AI in Retail61% of shoppers support AI integration56% are optimistic about AI-powered shopping experiencesHow customer expectations are creating new opportunities for small businesses3. Real Applications with Real ResultsMarketing personalization:84% increase in email open rates from AI-generated subject lines78% of marketers report better engagementUp to 75% higher customer loyaltySmarter inventory and operations:AI predicts demand using sales data, local events, and even weatherReduces overstocking and out-of-stock scenariosImproves cash flow and customer satisfactionAI-powered customer service:Chatbots answer routine questions 24/7Over half of customers find them helpfulFrees up staff for more complex, high-value interactions4. How to Start Small and ScaleUse modular tools—start with just one area (marketing, service, inventory)Learn from big-brand use cases without the big spendAdapt and grow AI usage based on real business outcomesKey Takeaways:AI is no longer exclusive to enterprise retailers—it's now accessible to allCloud-based platforms make implementation easy and cost-effectiveShoppers are increasingly supportive of AI if it improves personalization and convenienceEven one AI-driven function—like personalized email or inventory prediction—can drive significant impactSuccess isn't about size—it's about being ready to adapt and actSubscribe to our podcast for practical insights on how technology is transforming retail. Visit The Future of Commerce for in-depth resources on AI, CX, and digital transformation. Share this episode with small business owners and retail leaders ready to unlock growth through smart innovation.

Inclusive marketing is more than a trend—it's a necessary shift in how brands communicate, connect, and grow. But with so many layers to consider, where do you start? In this episode, I sat down with Jerry Daykin, global marketing leader and author of Inclusive Marketing, to break down an inclusive marketing framework many top brands are leaning into and/or are extracting elements from. With senior roles at brands like Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, Jerry brings deep, real-world experience to the conversation. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

This summer is going to be amazing for your content and we are going to kick it off by exploring how today's biggest brands (think Oreo, Taco Bell, and DSW) are embracing a more personal, relatable approach in their content marketing. We'll walk through some big brand reels breaking down how they fit into the REP hook, discussing why the best marketing doesn't feel like marketing, and how being human and relatable always wins, even in a world driven by trends and algorithms. In this episode we'll be covering:Viral reels, trolls, and using the latest content trends for inspiration, not copyright infringement.The importance of adding your personal spin to trends and hooks on social media.The content shifts toward personalization and examples of how the big brands are adapting.The power of using the REP hook and moving beyond boring how to content.Links to reels in this episode:Reel: “Don't Steal People's Content”Other episodes you might have missed:Episode 058: Embrace the Content Creator MindsetEpisode 059: Are You Talking About What You Love?Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 062: Why You Don't Need Fancy Content to Stand OutSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

What Lawyers Can Learn from Big Brands About MarketingMost law firms make the critical mistake of selling their services rather than the outcomes those services create. While you're promoting "experienced divorce attorneys," potential clients are searching for emotional benefits like "peace of mind" and "a fresh start." Discover how to bridge this gap with messaging that speaks directly to client needs rather than practice areas.Ready to transform your firm's marketing approach? Listen now and discover how small shifts in messaging can create massive results for your practice.Cut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

Today, you — our prestigious GEAR:30 listeners — provided the questions, and Jonathan Ellsworth and Luke Koppa are offering their answers.Topics include our go-to backpacks for ski-touring; how a given brand's size, location, and ethos factor into our own purchasing decisions; what skis to get if you're spending a lot of time cruising slow-speed groomers; when and how to replace ski boot liners when they wear out; and we answer one of the most frequent questions we get: what were our favorite skis this season?RELATED LINKS:Skratch Labs: Fuel Up, Hydrate, & Recover Get Yourself Covered: BLISTER+TOPICS & TIMES:Go-To Ski Touring Backpacks (7:32)Supporting Indie Brands vs. Big Brands (21:07)Ideal Skis for Slower Groomer Laps? (30:56)Ski Boot Liner Longevity: When / How to Replace? (39:11)ON3P Woodsman vs. Moment Countach (49:16)Scarpa 4-Quattro Pro (53:48)Quiver Overlap (101:54)Our Favorite Skis This Season (1:09:58)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.

Why fans should hate the system.   To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

In this episode, I break down a YouTube comment that perfectly captures why I started Jimbo's Detailing in the first place. “Why haven't the big brands already come up with stuff like this?” That one question says it all. Most detailing brands just repackage the same old formulas with new labels—but I wanted to do something different. I'm not here to clutter your shelves with hype. I'm here to create purpose-built products that save you time, simplify your process, and actually work. I'll share why big brands can't innovate, why I refuse to settle for “good enough,” and how I'm building every product in the Jimbo's line to make your detailing life easier—not more complicated. If you've ever wished for a better product, I want to hear about it. Because chances are… I just might go build it. Thanks again for all the support and patience — it truly means a lot! Buy Jimbo's Detailing Products here: https://JimbosDetailing.com or on Amazon https://amzn.to/3Wpoq93 Pre-Order NOW OPEN for Jimbo's Polish: https://jimbosdetailing.com/products/one-step-polish

Rumble Live show! Youtube Live Show! Click for Cookbooks Amazon CBC Store

Think your portfolio is too small to call national retailers? Think again. In this episode, I break down down why even small shopping center owners should reach out to national tenants directly. Whether you own one property or 50, the key is to do your homework, know what the retailer needs, and make a compelling case for why your location is the perfect fit.I share practical tips on how to get past the gatekeepers, why most landlords never visit retailer headquarters (and why you should), and how building these connections early can pay off as your portfolio grows. Don't wait—learn how to confidently approach national retailers and set yourself apart from the crowd.Key Insights:✔️ You don't need a huge portfolio to approach national retailers—just do your research✔️ Know the brand's needs before you call, and offer something valuable✔️ Visit retailer headquarters whenever possible—few landlords make the effort✔️ Confidence and preparation go a long way—don't be intimidated✔️ Start building relationships now, even if you're a small portfolio ownerEven if you're just starting out with a few properties, now is the time to make connections with the brands you want in your shopping center. As your portfolio grows, these relationships can give you a competitive edge and help you secure high-quality tenants down the line.If you've ever felt hesitant to reach out to a national retailer, this episode will give you the mindset and strategy to move forward with confidence.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.=================================================================Best Moments:(00:55) Quick catch-up on what shows they're currently watching(02:45) Defining “building in public” as sharing behind-the-scenes processes(03:25) TikTok trend of BTS content outperforming original content(04:48) Why building in public works for companies of all sizes(06:05) Key elements of effective “building in public” content(07:48) Importance of including messy parts and mistakes in your content(09:02) How transparency creates brand fandom(09:30) The value of founder involvement in building in public(11:24) Call to action for listeners to share the episode on social media=================================================================Check out our 100%  FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of the Grow Show, Jeff Winters, Eric Watkins, and Scott Scully dive deep into the world of enterprise sales, sharing their hard-earned insights on successfully landing and managing big-brand clients. They discuss the critical differences between selling to small and enterprise-level businesses, emphasizing the importance of understanding complex decision-making dynamics, building strong internal champions, and maintaining organizational flexibility.The team shares practical advice on when and how to pursue enterprise clients, highlighting key strategies such as:Ensuring your company's infrastructure is stable before targeting big brandsConducting thorough discovery processesBeing prepared to customize solutionsRecognizing the potential career and brand benefits for your teamThey candidly discuss the challenges of enterprise sales, from navigating multiple stakeholders to managing extended sales cycles, while also celebrating the significant advantages of working with large-scale clients. The episode serves as a comprehensive guide for businesses looking to break into enterprise-level sales and transform their growth trajectory.

#810: Join us as we sit down with Richard Christiansen – the creative visionary & curator of LA's finest, Flamingo Estate. Inspired by Mother Nature, the story of a lush orchard & pleasure garden on a California hillside overlooking Los Angeles transformed into Flamingo Estate, a thriving brand dedicated to nature-inspired living. In this episode, Richard shares his personal journey of transformation, the evolution of his breathtaking estate, & how it led to the creation of daily essentials designed for a well-lived life. Rooted in a deep connection to local farmers and community-based businesses, Flamingo Estate champions sustainable agriculture, while celebrating the harmony between the power of the human hand & Mother Nature.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Richard Christiansen click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697)   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes.   To learn more about Flamingo Estate visit flamingoestate.com and use code SKINNY15 for 15% off your purchase.   This episode is sponsored by SmartMouth   Never have bad breath again! Find SmartMouth at Walgreens, Walmart, Amazon or visit smartmouth.com/skinny to snag a special discount on your next SmartMouth purchase.   This episode is sponsored by Vivrelle   Go to vivrelle.com and apply for a membership today using code SKINNY for 30% off 4 months of membership - the code will also allow you to skip the Vivrelle waitlist.   This episode is sponsored by YNAB   TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at YNAB.com/skinny.   This episode is sponsored by LMNT   Get yours at DrinkLMNT.com/SKINNY.   This episode is sponsored by Purely Elizabeth   Visit purelyelizabeth.com and use code SKINNY at checkout for 20% off. Purely Elizabeth. Taste the Obsession.   This episode is sponsored by Agent Nateur   Visit AgentNateur.com and use code SKINNY for 20% off sitewide.   Produced by Dear Media

In this episode, I chat with Morgan Zanotti, former President and Co-Founder of Primal Kitchen, about her incredible journey in the natural products industry. From launching Primal Kitchen to leading it through a $200M acquisition by Kraft Heinz, Morgan shares her insights into scaling a brand, overcoming challenges, and what it really takes to succeed in the competitive world of health and wellness.We also dive into her latest project, Waay, a sparkling protein water that's set to make waves in the market. Whether you're an entrepreneur, product enthusiast, or just curious about the industry, this episode has a wealth of knowledge to offer!Key Topics Discussed:- The journey from KeVita to Primal Kitchen- Overcoming imposter syndrome and trusting your instincts - Scaling a brand on a budget and keeping teams lean - Why certain brands stand out in a crowded market- Navigating FDA requirements and using proprietary ingredients - What it's really like when big brands acquire you (and the myths behind it)- The logistics of selling your company and what to expect- Balancing entrepreneurship with motherhood- Formulating new products and what's next for MorganSponsored By: Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.comAG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/bewellVuori | Get 20% off your first order of Vuori AND free shipping on orders over $75 at vuori.com/kellyTimestamps: 00:00:00 - Introduction 00:01:05 - Graduating to primal kitchen 00:05:06 - Overcoming imposter syndrome 00:06:52 - Kevita & Primal Kitchen 00:08:55 - Consumer experience00:11:30 - Trusting your gut00:14:12 - Keeping a team and business lean00:19:04 - Brands that stand out 00:21:56 - FDA requirements & propriety ingredients 00:27:50 - Advice for entrepreneurs 00:32:52 - Logistics of storing and moving product 00:34:36 - Keeping with big companies 00:37:55 - Myths About Being Bought by Big Brands 00:45:04 - Selling your company 00:46:06 - What's next for Morgan 00:47:48 - Formulating products 00:50:02 - Achieving your goal00:51:33 - Balancing career and motherhood 00:56:50 - “If you dont schedule it, it wont happen”00:58:49 - 2025 manifestations & social mediaCheck Out Morgan:Instagram Drink Waay Check Out Kelly: InstagramYouTubeFacebookMentioned in this episode:Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com.Vuori | Get 20% off your first order of Vuori AND free shipping on orders over...