Podcasts about anatomy media

Gabriella Mirabelli has been living a sort of “renaissance woman” life: from award-winning documentary director, to change management at Price Waterhouse Cooper, to co-founder of Anatomy Media, where she also hosts her own weekly podcast, Up Next. But it's Mirabelli’s reputation as a futurist, with a focus on analyzing and forecasting Millennial and Gen Z digital native media behaviors, that sparked this interview. Don't miss the myriad insights she shared, gleaned from all those experiences and areas of expertise; and don’t miss hearing her infectious laugh or comments on Colin Kaepernick to Frank Oz. Learn what our prefrontal cortex has to do with how we choose content, how community creates trust, and how brands can create fans in Episode 19 of Insider InSites from MediaVillage, with Head of Content Strategy and host, E.B. Moss. Here's a topline:   Moss:   To do a lot of what you do requires you really have to have fingers on the pulse. Mirabelli:  We like to say we know smart creative. The industry has really changed since we launched. The change in how we do our business, even how much space you need, how the technology supports what you do, how much was home brew and handmade versus, how much is tech. I saw anecdotally that changes were happening... this is why I started surveying. But my favorite focus group is the carpool when I'm dropping kids off to lacrosse and they're trapped in my car. I remember asking, "Do you guys watch TV?", and they, like, laughed. This was funny.   Moss:  It's not their first screen, so to speak? Mirabelli:  It's not their first screen and it's not their go-to content. Certainly, when you're talking Gen-Z, YouTube is where a lot of them are hanging out. And they might binge on shows, or they might not. What they binge on might just as easily be CollegeHumor, or Rooster Teeth. It's just really different. I noticed that with my children: back when TiVo first came out they liked pausing it. They wanted what they wanted, when they wanted, how they wanted.  What I found is price point is a part of experience, but it's not the whole story of experience. Access is also part of your experience, ease is part of your experience.   Moss:   How do young Millennials discover and consume content? Mirabelli: More than half through their social channels. And comparing broadcasters with over-the-top providers brand-recognition it didn't go so well .... The broadcast networks were all around the same 31%, but Netflix did really well. And so then we looked at this six-screen touch-points. Where are we touching the consumer, and how are we building their awareness? We looked at on-air where you would expect some real difference, because our broadcasters have this and our over-the-tops do not - a huge advantage. They should be working that advantage while they have it, digital advertising. We found that social was highly, highly correlated with brand-recognition. It had an R-squared of point seven. What does that mean? It means that 70% of the differential between the different network brand-recognition scores could be attributed to engagement on social, specifically Facebook. ...Brands need to understand how the landscape is different. They used to own the pipe, you were in the ecosystem already and they pumped it at you. This is how you discovered it, and it was all this self-contained thing. And you're a pretty big muckity-muck if you're, you know, your network. Now, Facebook is enormous. I mean, let's remember, between Facebook and Google, they own the ad world. Moss:  Back to Millennials - they are sort of one big community because of their shared experience of how they feel about media and content, where they find it, and digital word of mouth. Is that sharing, that digital word of mouth, the most trusted thing? Mirabelli:  Well, that, and also authenticity. I mean, we had this recently - the Colin Kaepernick ad for Nike would be a great example of ... brand value overlaid into current events, and speaking out about it, and being aware that some people will not agree with that brand value. Some people will feel differently but being consistent with what they say their brand is, and being authentic, and what we saw in terms of the uptick in sales was it was very effective. Moss:  On one of your Up Next podcasts, you interviewed our founder of MediaVillage, Jack Myers, back in June, who, is really passionate about diversity, and inclusion. So tell me how brands expressing that authenticity, that purpose is resonating with Millennials, as well?   Mirabelli:  Well, I think it's huge. I think diversity, quite apart from whether or not it resonates with anybody, makes for more effective products. You could argue that the trouble Facebook had with its Cambridge Analytica situation, maybe if they'd had some more diverse teams, somebody would have thought, “what might happen? How could this be misused?” I mean, you just ... you get more diverse opinions in any situation, and you're going to have better problem solving.

What would it be worth to you, if you were able to get inside the heart and mind of your potential clients? What if you knew the behaviors of your target audience as well or better than they do? Imagine the potential impact that kind of insight could have for you and your organization! Today’s conversation is with Gabriella Mirabelli. Gabriella is the CEO and co-founder of Anatomy Media, Inc., a New York based creative boutique and consultancy specializing in the promotion and marketing of entertainment brands. Gabriella is a strategist and an award-winning creative thinker with a passion for building successful brands and stand out campaigns. In this segment, Gabriella shares how leaders like you can connect with your target audience in a meaningful way that will earn their trust...   Here’s a glimpse of what you’ll learn in this interview: Why is strategic thinking important? [3:30] The biggest mistake leaders make when trying to connect with their audience; [6:00] Why it’s important to hire young people and listen to them; [9:00] What is a futurist and how do you future proof your business? [13:00] How is the sports industry succeeding and failing at future thinking? [16:00] Gabriella talks about how she got started with Anatomy Media; [20:00] The lowest point personally and professionally for Gabriella; [23:30] How did Gabriella get started working in media and direct a documentary? [28:00] The struggle of not having enough time and why it’s important to say “No”; [30:00] Navigating a business partnership and marriage; [33:30] And more… Resources mentioned on this episode: NEVER miss an episode of Growth To Freedom click HERE to subscribe! Connect with us on Twitter: twitter.com/dan_kuschell Have a question? Send us an email: info[at]growthtofreedom.com https://www.linkedin.com/in/gabriella-mirabelli-1270572/ www.upnextpodcast.com www.anatomymedia.com   ********************* Want to get more clients, grow, and scale your business? We show business owners how to implement automated sales, marketing and hiring systems so you can have a bigger impact, reach, and contribution. Go here for our free video training now at: http://www.championbusinessblueprint.com Have you struggled with Hiring? Wouldn’t be great to get someone who could bring you more sales, or help you get more off your plate? According to research by Glassdoor, you are 5 times more likely to make a bad hire without a proven process or system for hiring. Bradley Smart estimates the cost of a bad hire between 7 and 24 times of someone’s annual earnings. Factor that a bad hire could cost you between $40k and over $225K, it’s no wonder many business owners shy away from hiring. It’s not your fault and you don’t have to leave it to chance. Get your copy of the Free Ultimate Hiring Blueprint Today. Go here for your copy right now. This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Dan Sullivan Michael Shein Michael Roderick Wayne Gretzky Mark Cuban

We're pleased to talk with Marketing guru Gabriella Mirabelli - co Founder and CEO Anatomy Media.   Gabriella covers many aspects of marketing in this new digital world, including: Film as a Brand The science of Data Building Community The significance of the movie Trailer Social Media For more information on Gabriella, click here to visit Anatomy Media For more information on Filmmaking for Change, click here

Entertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.   You'll Learn: Critical distinctions for workplace motivation Behavioral insights from surveying 2,500 millennials What you can learn from 18 to 24-year-olds   About Gabriella: Gabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep140

Entertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today's workforce.You'll Learn:Critical distinctions for workplace motivationBehavioral insights from surveying 2,500 millennialsWhat you can learn from 18 to 24-year-oldsAbout GabriellaGabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They've worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.Items Mentioned in this Show:BIRTHDAY SURVEY!Company: Anatomy MediaReport: Millennials at the GatePodcast: Up NextBook: Scarcity: Why Having Too Little Means So Much by Sendhil MullainathanBook: The Night Circus by Erin MorgensternView transcript, show notes, and links at https://awesomeatyourjob.com/ep140See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.   You'll Learn: Critical distinctions for workplace motivation Behavioral insights from surveying 2,500 millennials What you can learn from 18 to 24-year-olds   About Gabriella: Gabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why a great story will always be necessary for successful marketing How to draw the attention of younger generations Why it’s key to create compelling content instead of just pushing your message How to strengthen your brand story by breaking it down to basics Why you must listen to your consumers and enable their control of your content How to know what data is helpful and what data to ignore  Resources Gabriella Mirabelli Gabriella Mirabelli on Twitter, @g_mirabelli Anatomy Media PricewaterhouseCoopers Books of Survival: The Art of John Eric Broaddus Traci Johnson Consumer Electronics Show "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.