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"Sustainability" was a buzzword in beauty and wellness well before the pandemic. But due to 2020's stay-at-home orders, coupled with the sheer volume of boxes and waste from online shipping, beauty companies recognized they needed to up their focus on sustainable practices. For British beauty brand Bybi, which came to market in 2017, its road to "sustainability" has been a work in progress. "The term sustainable is a little bit problematic in itself. It's not regulated, so what does it even mean?," said Elsie Rutterford, co-founder of Bybi, on this week's episode of the Glossy Beauty Podcast. Rutterford started the natural brand focused on performance with Dominika Minarovic, a friend and colleague from their time in advertising. With no professional beauty experience, the twosome first started a natural beauty content platform called Clean Beauty Insiders before going on to make products in their kitchen. A full-fledged beauty line wasn't in the cards. "When we first started, we grew this content platform... We had a book published by Penguin, which was kind of a recipe book for your skin, your hair -- all centered around natural ingredients. We were running these events, workshops in central London, where we would bring together people who were interested in making their own beauty products. We spent quite a lot of time just testing out different ways of monetizing the content that we'd sort of begun to do as a hobby. [Products] were never our end goal," said Rutterford. But their authentic approach to beauty building yielded more than they bargained for. In December 2020, Bybi raised a $7 million Series A, and it launched into 1,800 Target doors in January. Minarovic said that the brand grew 200% in the pandemic and has high hopes for Target to be a $10 million to $20 million account. Below are additional highlights from the conversation, which have been lightly edited for clarity.
Todays’ episode is brought to you by Klaviyo and I’m joined by Elsie and Dominika, the Co-Founders of BYBI Beauty. BYBI is a vegan, sustainable skincare brand that champions clean and innovative products designed to improve overall skin health rather than catering to specific skin types. Co-Founders Dominika and Elsie have always had a vested interest in clean beauty and began their platform Clean Beauty Insiders, a natural beauty blog and podcast, in 2015 before officially launching BYBI in the UK in 2017.As a leader in sustainable skincare, BYBI consistently audits all facets of their business to find ways to reduce carbon emissions. From ingredient sourcing to manufacturing to packaging, BYBI has declared a crusade against carbon and is officially completely carbon-neutral and o route to becoming carbon negative, a huge achievement for their company. In this episode we chat about building community before launching a brand and the impact that has, what it means for the unit economics when you go down the all sustainable route and their recent retail expansion into the US market and how to make that a success. LINKS WE MENTION: BYBI's InstagramFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Book: Clean Beauty by Elsie Rutherford and Dominika MinarovicFunding: Virgin Start UpFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com
Let's talk about the business of wellness… My guests today are Dominika Minarovic and Elsie Rutterford the Co-Founders of BYBI, a natural beauty brand with a conscience. Launched off the back of a very successful DIY clean beauty blog, Clean Beauty Insiders, BYBI is a product-based business that challenges the status quo of the beauty sector. In this episode, Dominika and Elsie share with us the actions they took to scale their beauty blog to a multi-million-pound product-based brand. We hear about the real barriers female founders face when they pitch for institutional investment, and why these ladies feel a personal responsibility to offset dangerous carbon emissions and make BYBI carbon neutral by the end of the year (2020). It's been a hell of an exciting journey for Dominika and Elsie, and with plans to move into the US market next year (2021), we can expect to hear a whole lot more from them. Thank you to our sponsors: - Beyond, the leading branding and creative agency for wellness brands, specialising in areas of food & drink, health & lifestyle, sports & technology. - The go-to legal firm supporting the wellness industry Bird & Bird - Modern accountancy firm dedicated to saving you money, GrowFactor - The software booking experts serving gyms, spas and salons worldwide, Mindbody To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.
In episode forty three of the Glow Journal podcast, host Gemma Watts sits down with the founders of BYBI Beauty, Elsie Rutterford and Dominika Minarovic.Elsie and Dominika are almost disarmingly open and honest about their beginnings in business, and everything they said, particularly surrounding funding for women in business and also around global attitude to sustainability, will be ingrained in my head for quite some time. After meeting in ad sales, London-based Elsie and Dominika bonded over a mutual interest in the wellness movement that was only just beginning to gain traction at the time. Their interest in wellness prompted them to start looking at the ingredients they were putting on their skin, and in 2015 their website, Clean Beauty Insiders, was born. In the same way you might swap beauty advice or a recipe with a girlfriend, Clean Beauty Insiders became the globe’s go-to destination for, as the name suggests, clean beauty advice, and for recipes for skincare products you could make at home. Elsie and Dominika both began to study formulation science, and in 2016 their following was so large that they attracted the attention of a literary agent. Their book Clean Beauty, was published in in January 2017- a book that had been to auction, was bid on by every single publisher Elsie and Dom had pitched to, and was won by Penguin, no less. Later that year, Bybi Beauty was born- arguably the first clean beauty brand to lead with a message about performance and science, rather than just the fact that it was a clean brand. Bybi launched onto Asos, one of the largest ecommerce platforms of all time, and is now stocked in beauty retailers globally. As impressive as the Bybi story is, what I found even more impressive was how forthcoming Elsie and Dom were with their knowledge. Their approach to both beauty and business is absolutely no BS, and the way they talk about financing and pre seed funding and even just surviving when the business was in its lean years is the kind of conversation women NEED to be having. Money has long felt like a really taboo topic, but I think the more open conversations we, particularly women, can have around finance, the more financially empowered we can all be. I’m interviewing two women here, and you’ll hear Elsie answer me first, but if you are confused about who is who you can follow along with the full interview transcript on glowjournal.com. Naturally, given the state of the world, this interview did take place on Zoom across continents so the audio is far from studio quality, but please persist because this conversation is rich and valuable and one I’m really proud to be sharing. In our chat, Elsie and Dominika share the steps they took to secure investment prior to Bybi’s launch, how you can really know if the time is right to leave your full time job for your startup, and the clever way they bring new customers into the Bybi fold. You can read this interview now at: glowjournal.com/interview-bybi-beauty-founders-elsie-dominikaFollow BYBI on Instagram at @bybibeautyFind out more about BYBI at bybi.comStay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com See acast.com/privacy for privacy and opt-out information.
In our final episode of Series 1, we sit down with Elsie Rutterford + Dominika Minarovic – co-founders of Clean Beauty Insiders and BYBI Beauty.We chat about sustainability touchpoint at every angle for BYBI, from the ingredients, the manufacturing to the packaging as well as Gweneth's vagina candle and why clean beauty doesn't need to cost the earth.Check out BYBI Beauty here and join the Homethings waitlist to be the first to discover when we launch. See acast.com/privacy for privacy and opt-out information.
You know how much we love to talk sustainable fashion! If you’re concerned about how your shopping habits may impact the planet, renting your clothes could be the solution. We chat to Tamsin, founder of Onloan - a British fashion rental company offering mid range designer pieces from the coolest brands on the market right now. Fashion rental certainly isn’t a new thing and actually a big market in places like the US, where unicorn Rent the Runway has been operating from 2009. However as we become more aware of the part fast fashion plays in the climate change crisis, the rental market has is on the up. Tune in to hear more about how loaning clothes actually works, who Onloan are and the state of play when it comes to fashion and sustainability. EXCLUSIVE OFFER: £25 OFF YOUR FIRST MONTH WITH ONLOAN! USE CODE BYBI25 Onloan: https://onloan.co/ Clean Beauty Insiders the Podcast is brought to you by BYBI - www.bybi.com Clean Beauty Insiders - www.cleanbeautyinsiders.com
EP15 Wedding beauty special! Our skincare, body and hair routines for our big days We’re back! As Dominika celebrates her 1st wedding anniversary and Elsie gears up to get married in October, we share all of our beauty prep for the big day including facials, spray tans and skincare routines. Clean Beauty Insiders is brought to you by BYBI - bybi.com cleanbeautyinsiders.com Face Sunday Riley Facial at Heshesons - https://www.hershesons.com/stores/salons/berners-street/ Gua Sha - https://www.joliebeauty.com/yin-your-skin-by-katja-kokko-gua-sha-facial-tool Katjo Koko - https://katjakokko.com/ Nurse Jamie Roller - https://www.cultbeauty.co.uk/nurse-jamie-uplift-facial-massaging-beauty-roller.html BYBI Crystal Clear - https://bybi.com/collections/skincare/products/crystal-clear Dr Roebuck’s Noosa Cleanser - https://www.spacenk.com/uk/en_GB/skincare/cleansers/cleanser/noosa-crème-cleanser-MUK200021599.html Body Dry Brushing Frank Body Cacoa Scrub - https://www.cultbeauty.co.uk/frank-body-cacao-coffee-scrub.html The Ordinary Glycolic Acid - https://theordinary.com/product/rdn-glycolic-acid-7pct-toning-solution-240ml Galinee Body Milk - https://www.gallinee.com/product/body-milk/ Tan The Walnut Club Spray Tan - https://www.thewalnutclub.co.uk/ James Harknett at The Away Spa - https://www.awayspalondon.com/about-us/celebrity-spa-therapists-london Isle of Paradise Tanning Water - https://www.cultbeauty.co.uk/isle-of-paradise-self-tanning-water.html Hair Glasshouse Salon - https://www.glasshousesalon.co.uk/ Makeup Tabby Casto - https://www.tabbycasto.com/
Fashion special! In this episode we interview Sarah Ditty, the Policy Director at Fashion Revolution who are a global organisation campaigning for greater transparency and sustainability in the fashion industry. Sarah has a wealth of experience in fashion and sustainability, with a career spanning over 10 years before she helped find Fashion Revolution following Fashion is the third highest polluting industry in the world and yet less than 1% of material used to produce clothing is recycled. There is a lot of work to do to tackle the issues we now face as a result of fast fashion and Fashion Revolution, spearheaded by Sarah and her team, are really paving the way for this change. In this interview Sarah not only discusses the work she does at Fashion Revolution but also gives her tips on how you as a consumer can make more environmentally responsible choices when it comes to fashion. She also discusses the full life cycle of garments in fashion - you’ll be surprised just how many hands that t-shirt passes through before it gets to the shop shelves! Tune in if you buy clothes and want to know more about their impact on the world. Fashion Revolution: https://www.fashionrevolution.org/ https://www.instagram.com/fash_rev/ Clean Beauty Insiders the Podcast is brought to you by BYBI - www.bybi.com Clean Beauty Insiders - www.cleanbeautyinsiders.com
We interview Celia Pool and Alec Mills, the co-founders of Dame, a sustainable tampon brand who are completely reshaping how we approach tampons. Billions of plastic tampon applicators get thrown away each year and cannot be recycled, an environmental issue that has largely been ignored - until now. Dame have created the first reusable tampon applicator, which is medical grade with self-sanitising technology, easy to use and 100% keepable, and also sell organic tampons. We interview the founders on how they built an eco brand, the key to a successful kickstarter campaign and how they landed Waitrose as a retail account. We also discuss our recent challenges around launching our BYBI CBD Booster. We’ve faced stumbling blocks with Facebook as well as other advertising platforms and payment gateway. Whilst 100% legal, the legislation around CBD is still unclear. We talk through the issues we’re facing! Finally, hiring is something that takes up a lot of our time as founders! Finding the right team members is a full time role in itself, so we talk through some of the challenges we’re currently facing as well as our open roles at BYBI. Clean Beauty Insiders the Podcast is brought to you by BYBI - bybi.com Clean Beauty Insiders - www.cleanbeautyinsiders.com CBD Booster - https://bybi.com/collections/skincare/products/cbd-booster BYBI Careers - https://bybi.com/pages/careers Dame - https://wearedame.co/ https://www.instagram.com/dameforgood/
We dive into the world of Direct to Consumer (DTC). As a beauty startup, what can we learn from DTC heroes such as Glossier, Allbirds and Warby Parker? What are the challenges with DTC and what are the benefits of wholesale? This week we went for the Sunday Riley facial at Hershesons salon in London! The Ice Lift includes LED and CRYO therapy and is the only place you can get a Sunday Riley facial in the UK. Dominika is a massive fan of Sunday Riley products so tune in to see what she thought of the facial! Elsie also updates us on the growing out her platinum blonde hair in Clean Beauty Insider's special The Root Diaries. Clean Beauty Insiders is supported by our product brand BYBI: www.bybi.com Clean Beauty Insiders: www.cleanbeautyinsiders.com Sunday Riley Facial at Hershesons: www.hershesons.com/stores/salons/berners-street/ The Root Diaries: www.cleanbeautyinsiders.com/root-diaries-part-four BYBI at Boots: www.boots.com/search/bybi
First up, some housekeeping notes! Don’t forget to weigh in for our listener survey. By completing the survey, you'll automatically be entered to win a huge skincare prize from our friends @theinkeylist, valued at more than $200 - one lucky person will win 19 products! We’re accepting entries until May 22. To kick off the episode, we share some recent conversations we’ve had with some amazing women. We appeared on Clean Beauty Insiders podcast, based in the UK where we chat about entrepreneurship and our favourite behind-the-scenes moments with founders. Plus, we got local love from fellow Torontonian podcaster Siffat Haider on the Dream Bigger Podcast - where we dish *tons* of product faves. Speaking of shopping, Carlene couldn’t leave Japan without a beauty haul so in today’s episode, we have your ultimate guide to J-Beauty shopping, aka Japanese Beauty!! What is J-Beauty, you ask? While K-Beauty trends may get all of the sexy headlines, the truth is that beauty insiders have long known that the most high-quality, smartly designed and effective products are born and bred in Japan (think backstage at fashion week with artists putting Shu Uemura lash curlers on the map). So what really sets J-Beauty products apart? Carlene links up with her new beauty pal and Tokyo native Shiho Kobayashi to find out just that, and Shiho takes her on a field trip to Don Quijote where Carlene fills her cart with weird and wonderful essentials. Check out our our Amazon Storefront to snag them for yourself (and please note those are affiliate links). Stay tuned to the very end of the episode to hear Jill and Carlene reviews - is it a J-Beauty must or J-Beauty bust? *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya For any products mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog Get social with us and let us know what you think of the episode! www.Instagram.com/breakingbeautypodcast www.Twitter.com/BreakingBtyPod Join our private Facebook group Please rate and review us in Apple Podcasts
We interview Lorraine Dallmeier, director of, and Gemma Ortega-Perez, Relationship Manager at Formular Botanica, the world's leading accredited online Organic Cosmetic Science School. We’re both Formula Botanica graduates - we took their Natural Skincare Formulation diploma at the beginning of the Clean Beauty Insiders journey and found it a great basis for starting BYBI. Formula Botanica has over students in countries and are a multi-million pound business. Their community growth and engagement is phenomenal. In this episode we interview Lorraine and Gemma to hear more about how they’ve scaled, how they manage a remote team and why they think it’s important to study in your field as you start a business. Tune in if you’re an entrepreneur interested in studying or growing your community, or a beauty consumer who wants to know more about why we should understand what’s in our beauty products. Formula Botanica: https://formulabotanica.com/ https://instagram.com/formulabotanica/ https://www.facebook.com/FormulaBotanica
Dominika & Elsie began their blog, Clean Beauty Insiders, quite literally in their kitchens - creating avocado face masks and turmeric body scrubs! Now, they're qualified skincare formulators and with that, set out to create their 100% natural, vegan and cruelty-free skincare brand, BYBI Beauty. From sugarcane-derived packaging to launching in Sephora, BYBI Beauty is the natural skincare brand you need to know about! DO THE FASHION AVENUE PODCAST LISTENER SURVEY! https://www.surveymonkey.com/r/TCFK372 Don't forget to join the exclusive Fashion Avenue Podcast Facebook group to find out who the next guest is before anyone else and to chat all things fashion & beauty! https://www.facebook.com/groups/fashionavenuepodcast/ INSTAGRAM @fashionavenuepodcast @amberlowther See omnystudio.com/listener for privacy information.
We are Elsie & Dominika, the co-founders of both natural beauty blog Clean Beauty Insiders and 100% natural, vegan and cruelty-free brand BYBI Beauty. In our very first episode we give you the full, unedited intro to our journey - from blog to business, quitting the day jobs in advertising to take a risk on a dream and the (many, many) challenges along the way. Tune in for a super open discussion on the highs and lows of running a beauty brand. Hosts: Dominika Minarovic & Elsie Rutterford.