Podcast appearances and mentions of damon berger

Join us at SoCom 2026, the Social Commerce Conference. February 26 in Venice Beach and save 20% with code FCSC2026Damon Berger, Head of Consumer Digital Engagement at Gap Inc., joins the show to share the strategy behind the brand's comeback. He unpacks the playbook for rebuilding an iconic brand, why it worked for Barbie, and why creator capital is the new north star. Plus, he reveals how Gap moved from "chasing relevance” to driving it, and why brand distinction is the new survival strategy against the sea of AI slop.Gap is Back, Baby.Key Takeaways:Creators are the cultural conduit, building conversational capital through authentic audience relationshipsGap's KATSEYE campaign sparked participation, not just viewership, enabling fans to own the momentPurpose-driven brands live their values quietly rather than preaching them publiclyBrand distinction becomes a survival strategy when 50% of internet traffic is botsGet Blue partnership scales Gap's influence to address global water access for 200M peopleDamon Berger [03:33]: "Creators are the conduit to what is kind of cool out in the world...the idea for us is that we have a variety of relationships with them."Damon Berger [12:14]: "That was really why one of the reasons that it was so popular and shared and viral...people started taking that video and doing all their own dances and doing their own interpretations to it and expressing themselves and joining a larger conversation."Damon Berger [15:14]: "We were just being ourselves. We were just living our own brand values, where we believe in the value of diverse voices. We believe in people being themselves no matter what."Damon Berger [29:26]: "In the sea of sameness and the sea of AI slop and all of these worlds of not really knowing who you're buying from…[brand distinction] is what people care about, and that's how we've won over the last couple of years."In-Show Mentions:Gap's "Better in Denim" Campaign - Viral campaign featuring "Milkshake" by KelisGet Blue Initiative - Partnership with Gap Inc., Amazon, Starbucks, and EcolabAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guests:  Shira Lazar and Damon Berger (Executive Producers) Project Video:https://vimeo.com/45809318      

Part 2 of our 2011 year-end roundup! Most of this episode is about the IAWTV Awards happening this week! With GigaOm writer and Attack of the Show staff writer Liz Miller, writer/producer Bernie Su, IAWTV Award nominee and writer/director Brett Register, and What's Trending CEO (also an IAWTV Award nominee) Damon Berger. Joining them is producer and Disney creative exec Zadi Diaz, and producer and Blip VP of Content Steve Woolf, all anchored by two-time Emmy nominee, writer/director Chris McCaleb. Timeline! 0:00 First IAWTV Awards are happening 1:15 Disclaimers about everyone's current and former relationships to the IAWTV 2:30 Reference to the post-Streamys New Mediacracy episode 3:20 Some talk about the IAWTV LA annual member meeting 5:00 Bernie asks Zadi and Chris why they didn't run for re-election as IAWTV board members 8:00 Bernie talks about why he doesn't run for the board 10:00 Damon talks about his views on the IAWTV 12:30 Zadi talks a bit about the structure of the organization 15:40 Steve talks about how little YouTube representation exists within the IAWTV 16:30 Liz was surprised that the IAWTV Awards didn't have more YouTube creator nominations 17:30 Damon doesn't understand how YouTube isn't nominated for best platform 18:30 Chris was disappointed in the nomination process; discussion ensues 26:45 Bernie points out that anyone unhappy with the process can join the awards committee for next year 28:20 Damon talks about the What's Trending road show at the Venetian 29:30 Bernie talks about the producer and writer's group exhibitions at CES 31:00 Cody (the dog) needs to go to the bathroom 31:30 Liz asks each person to talk about what they want to see happen in web video in 2012 31:50 Bernie wants to see online storytelling go mass market 32:55 Brett wants to see more studios release pre-theatrical VOD releases; a discussion of story structure for the web ensues 36:30 Talking about analogous examples of works in tv, film, and online 40:45 Zadi tells a story about mainstream media's view of what's happening online 44:15 Steve wants to see storytelling tools advance in 2012 46:20 Liz wants to see The Solution to lean-back web content 48:15 Chris wants to see the new BlackBoxTV channel on YouTube become a huge success 53:20 Damon wants to see the web video marketplace gain some coherence and step up the quality levels 59:00 Steve makes the argument that one of the reasons some web shows have taken off is exactly because they're different from TV and movies 1:01:00 Liz talks about two ShayCarl videos she saw at VidCon 2010 and VidCon 2011 1:03:30 Damon feels the emotional connection to story isn't happening enough in web video 1:06:00 On the importance of owning your content 1:09:25 Steve asks Zadi what it's like going from independent production to working at a major media company 1:14:20 Zadi wants to see legislation unfriendly to the web defeated in 2012 1:16:00 Brett wants to know more about the 8-track soapbox is composed 1:16:30 Where to find everyone on the show and what's next Check out Part 1! Direct MP3 link

A feisty year-end wrap up doubleheader! This is Part 1 of 2 with GigaOm writer and Attack of the Show staff writer Liz Miller, writer/producer Bernie Su, IAWTV Award nominee and writer/director Brett Register, and What's Trending CEO (also an IAWTV Award nominee) Damon Berger. Joining them is producer and Disney creative exec Zadi Diaz, and producer and Blip VP of Content Steve Woolf, all anchored by two-time Emmy nominee, writer/director Chris McCaleb. Timeline! 0:00 Intros! Shout outs to Cindy Register 14:00 Shout out to Steve Garfield, part of the old school New Mediacracy from '06-'07 15:30 First mention of The Process, a web video podcast that never was 17:00 Can you cancel your own show? 21:00 The rise of the 7-figure web series 22:00 The inevitable discussion about the term "web series" 23:45 Opening the door on "independent television" 25:00 LouisCK's self-distributed success 25:35 Chris tries to table the LouisCK discussion 29:30 Chris officially gives up trying to table the LouisCK discussion 30:40 Damon opens the conversation about the difference between people with audiences from mainstream media, and true independent web success stories 33:00 Zadi talks about cycles of relevancy 34:00 Liz wonders whether you now have to have more than a webcam to blow up; a Jenna Marbles discussion ensues 39:00 Talk moves to the demographics of web viewers and identifying a niche for success 42:20 Mass-media qualities in web video, and Bernie brings up the Zooey/JGL viral New Years video 43:50 Steve interrupts to get at the pizza and gets yelled at 47:00 First mention of Tim Street 47:40 Damon justifiably attacks Steve for his pop culture ignorance 49:15 Chris asks if YouTube can manufacture their own stars as part of their channels initiative 52:00 The Annoying Orange phenomenon 53:45 Liz tells a story from the set of iCarly about Fred from YouTube, and the conversation goes to the Fred phenomenon 55:45 Brett speaks for the first time since his intro 56:30 YouTube channel initiative and cosmic panda: will it work? 58:00 Chris tangents to Marc Zuckerberg killing animals 58:25 Chris gets back on track 1:02:50 Bernie feels that the new YouTube makes for a more genuine discovery experience 1:05:20 Chris wonders whether future YouTube stars will rise up the same way this generation has 1:06:00 Zadi is a fan of discovery through cultural value delivery 1:07:30 Will YouTube's investment in content affect their promotional choices? 1:12:00 Bernie talks about the risks about putting all your eggs in one basket 1:13:45 Liz worries about the future of the "nut shot" video 1:15:20 Weekends are now the biggest web video viewing days 1:16:30 Talking over-the-top TV set top boxes 1:18:25 Liz's Dad is a nerd 1:20:00 Damon tells a story about Google's struggles to market GoogleTV and attract studios and network content 1:23:00 Bernie wonders how many YouTube premium channels will get renewed 1:26:00 The inevitable discussion about ratings, or the lack thereof 1:29:00 Bernie tells a personal Nielsen story 1:34:00 Correlating music, movie, and TV industries in the digital age 1:37:00 Web series with billboards and bus ads 1:40:00 Do people who buy internet-connected TV's ever connect? Check out Part 2! Direct MP3 link

We're back! The first show of 2011, and we welcome three multi-talented multi-hyphenates: the host of CBS News On The Scene and the new Partner's Project, Shira Lazar; longtime executive turned independent producer Damon Berger; our returning champion, from The Bannen Way and recently Suite 7, Mark Gantt, and NM regulars Zadi Diaz and Chris McCaleb. Join us from the offices of Big Fantastic as we discuss the early days of new media (when a web series was a "video podcast"), the daily struggle of empire-building YouTube stars, and the behind-the-scenes tale of now-defunct Stage 9 Studios. Direct MP3 link