Podcasts about Maximum Impact

In this episode of The Egg Whisperer Show, I'm joined by Dr. Brooke Winner, a board-certified OB/GYN and fellowship-trained minimally invasive gynecologic surgeon. We dig into fibroids and endometriosis: two of the most common conditions that can affect fertility. Dr. Winner sheds light on when these issues need surgical intervention, highlights the benefits of minimally invasive procedures, and discusses how to manage symptoms while supporting reproductive health. In this episode, we cover: How fibroids and endometriosis can impact fertility, implantation, and IVF outcomes The signs, symptoms, and most effective diagnostic approaches for both conditions When surgery is recommended and the advantages of minimally invasive techniques What to expect during recovery and how to prepare your mind and body Patient advocacy tips for navigating care and finding personalized treatment options Read the full show notes on Dr. Aimee's website Find Dr. Brooke Winner's website here Do you have questions about IVF? Click here to join Dr. Aimee for The IVF Class. The next live class call is on Monday, February 9, 2026, at 4 pm PST, where Dr. Aimee will explain IVF and Egg Freezing, and there will be time to ask her your questions live on Zoom. Other ways to follow Dr. Aimee: Visit my YouTube channel for more fertility tipsSubscribe to the newsletter to get updatesJoin The Egg Whisperer SchoolRequest a Consultation with Dr. Aimee   Dr. Aimee Eyvazzadeh is one of America's most well‑known fertility doctors. Her success rate at baby‑making gives future parents hope when all hope is lost. She pioneered the TUSHY Method and BALLS Method to decrease your time to pregnancy. Learn more about the TUSHY Method and find a wealth of fertility resources at www.draimee.org.

The Mavericks got a much needed win over the Houston Rockets thanks to the return of Anthony Davis. Mark Followill and Brian Dameris discuss what his return means and how Max Christie has caught on fire in the past three games. The guys took a deep dive into where Cooper Flagg currently ranks in NBA's young players and how Jason Kidd is the perfect coach to help him break through the rookie wall. Then to finish it off the guys reflect on how how Brandon Williams has turned into a key contributor for the Mavericks in the past year.

Es ist soweit! Zum zehnten Mal in der Podgeschichte betreten die Gladiatoren des Geistes die Quizarena um sich den erbarmungslosen Prüfungen des Imperators der Intelligenz zu stellen! Bedeutet: Seb, JR und erstmalig Géraldine stemmen sich einer Flut von Andre-Fragen entgegen! Wer hat die Hand am Buzzer? Wer will es am meisten? Wer hat das ultimative Games-Wissen und vor allem: reicht Games-Wissen allein diesmal überhaupt aus? Wer. Wird. Überleben?!   Timecodes: 00:00:00 - Einleitung 00:02:51 - Die Regeln 00:06:42 - Runde 1: Oblivion 00:21:47 - Runde 2: Das liebe Geld 00:35:04 - Runde 3: Verwirrende Entwicklungen 00:49:05 - Runde 4: Superstars mal anders 01:09:19 - Runde 5: Popkultur 01:23:15 - Runde 6: Helden 01:38:39 - Runde 7: Schätzfragen 02:09:39 - Runde 8: Finale

Connect with God — on Abide, a Christian meditation app that provides a biblically grounded place to experience peace and progress in your relationship with Christ. Use this biblical meditation, narrated by Lonein Lara, to center yourself on the truth in God's word. How do you make an impact on others? Meditate on Acts 11:23-24. Allow the music & nature sounds, deep breathing, prayer, and scripture help you connect with God in a new way. For a 30 day free trial of our premium ad-free content, your trusted friend for meditation is right here: https://abide.com/peace Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

While Giving Tuesday serves as a wonderful reminder to support meaningful causes, strategic charitable giving shouldn't be limited to one day, or even one season. Of course, need is present all year long. And with significant tax law changes taking effect in 2026 and evolving opportunities for tax-efficient philanthropy, now is the perfect time to develop a comprehensive charitable giving strategy that maximizes both your impact and your tax benefits.In this episode, WHZ VP, Associate Financial Advisor Holly C. Wanegar, CFP® walks you through key strategies to help you give more while saving more on taxes.- Subscribe to the You and Your Money podcast- Follow us on Facebook, Instagram, LinkedIn and YouTube- See how we can create a tailored financial strategy to help you live with Absolute Confidence, Unwavering Partnership, For Life: whzwealth.com

Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Kate Lamberton, dig into the art and science of the marketing mix. They explore how brands can cut waste, make every dollar work harder, and balance the short-term demand for results with the long-term need for brand strengthJoining the conversation is Damon Berger, Head of Consumer Digital Engagement at Gap Inc., who shares his perspective on building a culture that embraces both measurement and creativity. From MMM (marketing mix modeling) to cultural relevance, Damon breaks down how Gap is revitalizing iconic brands by staying true to their DNA while staying agile in a fast-changing marketThe takeaway: when you put the consumer at the center, smart spending isn't about choosing between brand and performance…it's about making both work harder together.—Download this week's worksheet: https://bit.ly/3JI5FdVRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

Send us a textPeaches and Trent are back in the team room—no script, no filter, and somehow their best Operator Training Summit yet. Coming straight off the Nashville event, they pull the curtain back on what really happens when 40 candidates, a handful of coaches, and a mountain of gear collide in one turf-covered facility.Peaches dishes on how sleeping indoors, training for 11 hours in the pool, and running the dreaded 10-ups turned chaos into confidence. Trent talks logistics, lessons learned, and how every OTS somehow tops the last. Together they lay out what's coming next—Vegas, Europe, and maybe a few surprises along the way.Then the gloves come off as they shift from pool decks to policy: leadership gone soft, PME that teaches nothing, and a culture allergic to accountability. Peaches and Trent don't rant—they coach the Air Force on how to get its edge back. This one's equal parts after-action report and open challenge to anyone who's lost their fire.⏱️ Timestamps: 00:00 – Intro: Still No Plan – Peaches and Trent wing it… and it works. 02:00 – Nashville OTS Recap – The best one yet, turf sleeping bags included. 05:00 – The Cadre's Eye View – Behind the curtain of what it takes to run elite training. 07:30 – Ten-Ups and Truth Bombs – Why candidates ask for pain and get better for it.10:00 – Lessons from the Pool – Cramps, chaos, and why nutrition matters more than pride.17:00 – Vegas on Deck – Red Rock camping, deep water, cold nights, and full send.23:00 – Europe Calling – OTS may be headed overseas—Peaches wants to hear from you.27:00 – Ship Dates & Strategy – The smarter way to prep before you ship out.32:00 – New Boss, Same Problems – Air Force leadership talk, from fat generals to name-tag nonsense.43:00 – Chief Wolf Incoming – Peaches' wish list for the next Chief: fire people, fix PME, kill the buzzwords.46:00 – Managers, Not Messiahs – Stop worshiping “leadership” and start managing your craft.56:00 – Accountability Over Everything – Changing the culture one call-out at a time.59:00 – OTS, Merch, and Movement – Join the next event, grab your shirt, and get in the fight.

Season 4, Episode 2: Jon Underbrink gets the opportunity to give back in Melissa, Texas, in a very caffeinated way. As a shift supervisor at the Meilissa Starbucks from Day 1, it has been his mission to create positive ripple effects across this community - one cup of coffee at a time. On this episode of The Front Porch, Jon shares how he ended up in Melissa and waited patiently for the Starbucks to be built ... he talks about his 19-year career with Starbucks ... and he explains what he loves about this community.  #frontporchLinks:Starbucks Coffee: WebsiteCity of Melissa: WebsiteMusic: https://www.purple-planet.com

Looking to level up your reels content? In today's episode, I'm sharing my best advice for reels that can make or break your view count. Use these simple editing tips to make more impact without changing your content!This episode originally aired as episode 116 of the Holistic Marketing Simplified Podcast!Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeEpisode 93 Top Hacks For Face To Camera Reels: mollycahill.com/top-hacks-for-filming-face-to-cameraInstagram Marketing Masterclass: mollycahill.com/masterclassHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

There is nothing more exciting than talking with a money or policy decisionmaker who's all in on the conversation. They're leaning in, they're asking good questions. Their gears are turning as they think about how you can work together. That's awesome when that happens.And then, there are the times where you've got the opposite. They're not engaged. Their body language and their relative silence tell you so. They're listening politely enough, but it feels like they're just waiting for you to be done so they can move on. When that's happening in real time, it is super stressful. You can tell your messaging's not landing. You can feel them slipping further and further away.  But how to tell what's wrong? And what to do to fix it? Today I'm sharing with you the four engagement must haves – and how to make sure they're built into all of your messaging. So that you can have the engagement you want and need from your most critical decisionmakers. In this episode, we share:Why it's harder now to engage decisionmakers than it has even beenHow to pull the decisionmaker in in the first one or two minutes of interactionTwo key ingredients to grabbing and holding a decisionmaker's attentionThe real purpose of data and information in the engagement process (it's not what you've been taught)How to share ROI data in a way that will get the decisionmaker as excited about it as you areWhy vivid storytelling is such a powerful engagement tool, and how to use itWhat to focus on first to vastly increase the impact of your message Help spread the word! If you found value in this episode, I'd be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast.  Thanks!!

While navigating an awkward walk in his neighborhood, Zach emphasizes the importance of his supportive team at TraDeca and their collective passion for helping others. Zach recounts his personal experiences, describing how analyzing his trading data and understanding specific times for volume trades have led to better results. He concludes by advising listeners to scrutinize their own data and trading habits to achieve optimal success. Join Zach for valuable trading strategies and a heartfelt appreciation of teamwork.

Summary Discover how Passive Income Angel hit a $10K month on Etsy by mastering trends, timing, and creative strategy. In this episode, Cody Berman dives into Angel's journey from early struggles to thriving in the print-on-demand world. She reveals how to spot seasonal product trends, time listings 8–12 weeks before holidays, and use micro niches to boost visibility and sales. Learn how AI tools, personalization, and bundling can set your shop apart — and why understanding keyword research and aesthetics across holidays can unlock year-round sales.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   In this episode, Justin interviews Shawn Punancy, Sr. Manager, Enterprise Risk Management of Delta Air Lines, Inc. Justin and Shawn discuss her fascinating career history, disruption in the airline industry, Shawn's risk philosophy at Delta Airlines, and how her ERM team stays connected to the business while maintaining a long-term strategic view of risk.   Shawn will present two sessions with Lianne Appelt, the Head of Enterprise Risk Management at Salesforce, at the RIMS ERM Conference on November 17th and 18th in Seattle, Washington. Shawn shares some hints on what to expect from the sessions.   Listen for Shawn's view on the biggest opportunity right now for ERM professionals to elevate their impact across the enterprise.   Key Takeaways: [:01] About RIMS and RIMScast. [:15] The RIMS CRO Certificate Program in Advanced Enterprise Risk Management is our live virtual program led by the famous James Lam. Great news! A third cohort has been announced, from January through March 2026. [:32] Registration closes January 5th. Enroll now! A link is in this episode's show notes. [:40] About this episode of RIMScast. We are flying high today, with Shawn Punancy, the Manager of Enterprise Risk Management for Delta Air Lines, Inc. Buckle in for the many aviation puns you're going to hear during this episode! But first… [1:12] RIMS-CRMP Prep Workshops! The next RIMS-CRMP Prep Workshops will be held on October 29th and 30th and led by John Button. [1:24] The next RIMS-CRMP-FED Virtual Workshop will be held on November 11th and 12th and led by Joseph Mayo. Links to these courses can be found through the Certifications page of RIMS.org and through this episode's show notes. [1:41] RIMS Virtual Workshops! RIMS has launched a new course, “Intro to ERM for Senior Leaders.” It will be held again on November 4th and 5th and will be led by Elise Farnham. [1:56] On November 11th and 12th, Chris Hansen will lead “Fundamentals of Insurance”. It features everything you've always wanted to know about insurance but were afraid to ask. Fear not; ask Chris Hansen! RIMS members always enjoy deep discounts on the virtual workshops! [2:15] The full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's notes. [2:26] RIMS Webinars! On October 30th, Swiss Re will present “Parametric Insurance: Providing Financial Certainty in Uncertain Times”. On November 6th, HUB will present “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World”. [2:47] Register at RIMS.org/Webinars. [2:50] On with the show! Our guest today is the Manager of Enterprise Risk Management for Delta Air Lines, Inc. Her name is Shawn Punancy, and she has a fascinating career that I want to delve into today. [3:03] I also asked her to be on the show because she will have quite a presence at the RIMS ERM Conference 2025, which will be held on November 17th and 18th in Seattle, Washington. [3:14] On November 17th, at 11:45 a.m., she will be co-leading “Connections Count: Strategic Networking to Strengthen Risk Oversight.” On November 18th, at 9:00 a.m., she will co-lead “How Deep Should You Go?: Rightsizing Risk Assessment for Maximum Impact.” [3:33] In addition to learning about her fascinating career, I wanted to get a little preview of each of those sessions and learn a bit about her risk philosophy at Delta. Let's get to it! [3:44] Interview! Shawn Punancy, welcome to RIMScast! [3:53] Shawn Punancy is the ERM Senior Manager at Delta Air Lines, Inc. Shawn will be at the RIMS ERM Conference 2025, November 17th and 18th. Shawn has a fascinating career. [5:00] Shawn was an intelligence analyst at the U.S. DOD from 2011 to 2012, then moved to the CIA as a Senior Intelligence Analyst for seven years. [5:18] Shawn says it was great working at the CIA. She thinks there are very few places where you can work and have such broad awareness. Her year at the DOD was to prepare her to work at the CIA. [6:10] As an Analyst, Shawn worked in counter-terrorism, counter-narcotics, traditional political analysis, and leadership analysis. She did some targeting work, which is helpful for ERM. [6:27] After Shawn left the government, she worked briefly for a consulting firm in Atlanta, Georgia, doing business operating risk. She got word of a job in the Delta Corporate Safety and Security Division on the Intelligence and Risk Mitigation Team. [6:51] Shawn joined Delta, doing that for two years. She got to meet her Director, Eric Mai, whom she absolutely adores, and she's not just saying that because he may listen to this! Eric Mai introduced Shawn to the world of ERM. [7:07] Shawn started to see all the nexuses that existed between multiple different risks. Shawn says that working in corporate security on risk mitigation is like working at the DOD, but working in ERM is like working at the CIA. [7:42] Shawn was in high school on 9/11, and her mother was on a plane during the 9/11 attacks. Thankfully, she was not on a plane that was targeted on that terrible day. It left a lasting impression. [7:55] Shawn went on to study those types of events in International Affairs and Politics. That's how she got to her path in the government. Shawn is mission-driven and purposeful in her work. [8:42] Shawn applied to Delta when someone sent her a job posting. Shawn saw the posting and thought it looked like it was written for her. Shawn is thankful it worked out. [8:58] Shawn started as Program Manager for Intelligence and Risk Mitigation. She held that position for almost two years. In December of 2023, Shawn became Manager of ERM. The position did not exist before Shawn. ERM had been one person since 2019, when it was begun. [9:37] Eric Mai set up the ERM program. He realized that for it to continuously improve and grow, he needed another person. He went to bat for that role. Around the time it was posted, Eric came to Shawn and said that she might want to consider it, and he would love to have her apply. [9:57] Shawn is super grateful that Eric asked her. [10:13] Shawn says it is striking that ERM has played a small role in many companies. What if you don't know who that person is, or you're not engaging with that person? [10:53] Shawn has noticed that in several industries, the aviation industry included, everything is highly siloed. How does one ERM person get to everybody across the business? How do they make ERM relevant for the leadership and the board? [11:15] Something different could happen any day in the airline industry. Shawn says every day they get a notification from their Duty Director about what the day will look like. Some days, the system looks good: they're moving tens of thousands of people on several thousand flights. [11:33] Other days, there's a hurricane or something, or there is a strike somewhere that completely upends the day. It's a lively environment. [11:56] The American Airlines regional jet and helicopter crash in Washington, D.C. this year put a spotlight on Safety and Risk Managers to ensure they had the proper protocols in place and understood all the communication channels. They double-checked the protocols. [12:40] One thing Shawn loves about the airline industry is that safety is for everyone. There's no competition in safety. No one places blame. They come together to ensure that they are in the best position to continue to put safety first, not only for customers but also for all employees. [13:17] If Shawn had a mantra, it would be, You get further together than you do as an individual. She learned that from her time in Corporate Safety and Security and as an ERM professional. She could not do her job without relationships and connections across the company. [14:05] Shawn says Delta has a strong governance structure. The risk committee reports to the executive leadership team. ERM meets with the risk committee monthly to talk about what is coming up. ERM tracks that, so as risks build, they remember what was said months ago. [14:29] They prepare themselves for the known events of the next couple of months, such as an upcoming audit, an issue with plane manufacturers, or a suspected coming fleet delay. [14:53] ERM uses its governance structure to think through how to manage the risk, who is responsible, who is touched, what should be reported up to the leadership, and what can be managed at the business level. [15:07] Looking longer-term, ERM recently started talking directly to board members, asking for their perceptions about risk over the next three to five years. ERM also asks that question of the business leadership annually, to make sure management shares the same vision as the board. [15:38] ERM adds value by showing where those visions aligned, or if and when they diverged. Using that information helps inform the broader risk landscape. ERM uses that to engage the Strategy team with their annual goals and pillars; their Annual “Flight Plan.” [16:08] ERM shows the collected data on where risk lies to the Strategy Team and asks how it might affect the Flight Plan and the Five-Year Strategy. It's the role of ERM to highlight the risks they've identified through the forums they've engaged. [16:36] Shawn has two on her ERM team, including herself. Her team has strong relationships across Delta. That helps ERM to be a force multiplier. They lean on their colleagues to help stay aware, figure out the best direction to guide ERM efforts, and make an impact where possible. [17:24] Quick Break! RISKWORLD 2026 will be in Philadelphia, Pennsylvania, from May 3rd through the 6th. RIMS members can now lock in the 2025 rate for a full conference pass to RISKWORLD 2026 when you register by October 30th! [17:43] This also lets you enjoy earlier access to the RISKWORLD hotel block. Register by October 30th, and you will also be entered to win a $500 raffle! Do not miss out on this chance to plan and score some of these extra perks! [17:57] The members-only registration link is in this episode's show notes. If you are not yet a member, this is the time to join us! Visit RIMS.org/Membership and build your network with us here at RIMS! [18:09] Save the dates March 18th and 19th, 2026, for The RIMS Legislative Summit, which will be held in Washington, D.C. [18:17] Join us in Washington, D.C., for two days of Congressional Meetings, networking, and advocating on behalf of the risk management community. Visit RIMS.org/Advocacy for more information and updates and to register. [18:33] Let's return to our interview with Shawn Punancy of Delta Airlines! [19:12] In the heat of a crisis, Delta Airlines has a number of immediate or intermediate response teams that stand up. ERM is a part of those teams. They help inform the strategy for how Delta will respond. In the immediate aftermath, ERM is in listening mode. [19:25] ERM takes what they heard and goes on to support the strategic planning, moving forward. Business Continuity or Corporate Communications will handle the immediate feedback and response. [19:38] If it's likely to have a long-lasting impact on Delta, ERM will facilitate conversations among stakeholders across the enterprise to ensure that Delta has completely and cleanly exited the crisis and that they're on a good footing to avoid future crises of the same ilk. [20:05] One Final Break! As many of you know, the RIMS ERM Conference 2025 will be held on November 17th and 18th in Seattle, Washington. We recently had ERM Conference Keynote Speaker Dan Chuparkoff on the show. [20:23] He is back, just to deliver a quick message about what you can expect from his keynote on “AI and the Future of Risk.” Dan, welcome back to RIMScast! [20:34] Dan says, Greetings, RIMS members and the global risk community! I'm Dan Chuparkoff, AI expert and the CEO of Reinvention Labs. I'm delighted to be your opening keynote on November 17th, at the RIMS ERM Conference 2025 in Seattle, Washington. [20:49] Artificial Intelligence is fueling the next era of work, productivity, and innovation. There are challenges in navigating anything new. This is especially true for risk management, as enterprises adapt to shifting global policies, economic swings, and a new generation of talent. [21:07] We'll have a realistic discussion about the challenges of preparing for the future of AI. To learn more about my keynote, “AI and the Future of Risk Management,”  and how AI will impact Enterprise Risk Management for you, listen to my episode of RIMScast at RIMS.org/Dan. [21:26] Be sure to register for the RIMS ERM Conference 2025, in Seattle, Washington, on November 17th and 18th, by visiting the Events page on RIMS.org. I look forward to seeing you all there. [21:37] Justin thanks Dan and looks forward to seeing him again on November 17th and hearing all about the future of AI and risk management! [21:45] Let's Conclude Our Interview with One of the Presenters at the RIMS ERM Conference 2025, Shawn Punancy of Delta Airlines! [22:17] There are two opportunities to experience Shawn Punancy in person at the RIMS ERM Conference 2025, November 17th and 18th. She will be presenting with Lianne Appelt, the Head of Enterprise Risk Management at Salesforce: [22:47] Shawn says Lianne is the sweetest person she has ever met! Lianne is one of Justin's favorite people to work with on the Strategic Enterprise Risk Management Council. [23:24] On November 17th, at 11:45 a.m., Shawn and Lianne will present, “Connections Count: Strategic Networking to Strengthen Risk Oversight.” If you're a new risk professional or a rising star, and you want to get to the basics, this is the sort of session you attend. [24:05] Shawn gives the elevator pitch for the presentation. She says, if you understand anything about ERM, you understand that it's not something you can do alone. Having relationships across an enterprise is paramount to the success of any ERM program. [24:22] Figure out what opportunities exist to pursue those relationships. Annual or quarterly risk assessments are natural avenues for building relationships, but there are lots of others. Outside of formal structures, how can you engage people? [24:39] How can you use the data you've collected to drive conversations that may not otherwise exist? Those conversations inform you better and equip you better as an ERM professional as you get ready to present to your leadership team, audit committee, or board.  [25:42] Shawn has found that offering external information that may not otherwise be available to her stakeholders is a good way for her to go in and have a conversation.  [26:00] The information she offers is either something she's gotten from a vendor, or a risk source she has been tracking, or something ERM has done internally but hasn't publicized. She says, We have this piece of information we think is valuable to you. [26:20] Shawn finds that it's an incredible way to open doors, strengthen or start relationships, and use that to find a way to continue the conversation iteratively. It's been incredible for expanding who ERM talks to since Shawn has joined the team. [26:37] ERM already had a broad network, but looking for new opportunities has expanded it. [26:43] Shawn says Never let a good crisis or risk go to waste. ERM gets a daily bulletin of every news clip that mentions Delta. [27:00] ERM uses that as an opportunity to say, We've not engaged with you, but we saw this and it's something worth tracking at a more macro level on this other part of the spectrum. We'd love to talk to you about how the two pieces connect. [27:17] Some of that depends on company culture. Delta is one of those amazing places where you can email just about everybody and they will respond. That has been very helpful for Shawn. She knows that's not easily replicated everywhere. Shawn has also never met a stranger. [27:41] Understanding that ERM has value to add, whether it's relaying information or showing interconnections, there's a lot there, and people are usually responsive. [28:17] Talking to the board goes back to the relationships you have and the conversations you've had. If you're talking to the right people throughout the year, who have access to significant board member concerns, use that to help craft your story. [28:37] Shawn says pairing the insight you've gotten from those relationships with the data you have in your program helps drive a compelling narrative. [28:56] On November 18th, at 9:00 a.m., Shawn and Lianne will present an advanced-level session, “How Deep Should You Go?: Rightsizing Risk Assessments for Maximum Impact,” tailoring risk assessments to organizational maturity. [29:21] Shawn says it's a mistake for an ERM group not to understand what they have at their disposal in terms of data or stakeholders. Everything doesn't work for everybody. [29:28] You don't need a major, formalized 16-step assessment process when you're a new and burgeoning program. An older, more established program doesn't need something overly complex that doesn't match your company culture. [29:45] Shawn says she has been doing ERM for just shy of two years, so she's not the foremost expert in the room. She likes to rely on her historical experience of taking a bunch of data and talking to a lot of people, collecting intel, and figuring out what the story is. [30:02] Shawn is super passionate about this. With the 8,000 ways you can do a risk assessment, it's so important to consider some specific factors that will help you to have a stronger impact when you do the assessment. Shawn will save those for the presentation. [30:55] Shawn says she firmly believes the biggest opportunity for ERM professionals is to find and communicate that interconnected risk. We hear it everywhere. Justin points out that a paper on “Understanding Interconnected Risks” is in this episode's show notes. [31:13] Shawn thinks that's the biggest opportunity for ERM. Many teams have their risk evaluation silos. Having someone come in and show how A is connected to D, is connected to X, is the next step and the game-changer for a lot of teams. [31:38] Justin says, I'm looking forward to meeting you in person, and I'm so glad that you're going to be delivering the two sessions, Monday, November 17th, and Tuesday, November 18th! It was a pleasure to meet you! [32:08] Shawn is very thankful for this opportunity and super excited about talking about this content, partnering with Lianne, and meeting the broader RIMS community. [32;21] Special thanks again to Shawn Punancy of Delta Airlines for joining us here on RIMScast! Be sure to catch her presentations on November 17th and 18th at the RIMS ERM Conference 2025 in Seattle, Washington. [32:27] A link to the agenda is in this episode's show notes. Register today, we want to see you there! [32:43] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [33:11] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [33:28] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [33:45] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [34:01] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [34:15] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [34:27] Practice good risk management, stay safe, and thank you again for your continuous support!   Links: RIMS ERM Conference 2025 — Nov. 17‒18 RIMS-CRO Certificate Program In Advanced Enterprise Risk Management | Jan‒March 2026 Cohort | Led by James Lam RISK PAC | RIMS Advocacy | RIMS Legislative Summit SAVE THE DATE — March 18‒19, 2026 RISKWORLD 2026 — Members-only early registration through Oct 30! RIMS-Certified Risk Management Professional (RIMS-CRMP) The Strategic and Enterprise Risk Center RIMS Diversity Equity Inclusion Council RIMS Risk Management magazine | Contribute RIMS Now RIMS Professional Report: “Understanding Interconnected Risks” Upcoming RIMS Webinars: RIMS.org/Webinars “Parametric Insurance: Providing Financial Certainty in Uncertain Times” | Oct. 30, 2025 | Sponsored by Swiss Re “Geopolitical Whiplash — Building Resilient Global Risk Programs in an Unstable World” | Nov. 6 | Sponsored by Hub   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Virtual Exam Prep — Oct. 29‒30, 2025 RIMS-CRMP-FED Exam Prep Virtual Workshop — November 11‒12 Full RIMS-CRMP Prep Course Schedule “Intro to ERM for Senior Leaders” | Nov. 4‒5 | Instructor: Elise Farnham “Fundamentals of Insurance” | Nov. 11‒12 | Instructor: Chris Hansen “Leveraging Data and Analytics for Continuous Risk Management (Part I)” | Dec 4. See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes about ERM: “AI and the Future of Risk with Dan Chuparkoff” (RIMS ERM Conference Keynote) “Tom Brandt on Growing Your Career and Organization with ERM” “James Lam on ERM, Strategy, and the Modern CRO” “ERM, Retail, and Risk with Jeff Strege” “Bigger Risks with the Texas State Office of Risk Management” | Sponsored By Hillwood “ERMotivation with Carrie Frandsen, RIMS-CRMP” “Live from the ERM Conference 2024 in Boston!” “Risk Quantification Through Value-Based Frameworks”   Sponsored RIMScast Episodes: “Cyberrisk: Preparing Beyond 2025” | Sponsored by Alliant (New!) “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL “Change Management: AI's Role in Loss Control and Property Insurance” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Demystifying Multinational Fronting Insurance Programs” | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Shawn Punancy, Sr. Manager, Enterprise Risk Management of Delta Air Lines, Inc.   Production and engineering provided by Podfly.  

Discover my 2025 content strategy for maximum impact

How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies.We explore a complete paradigm shift in webinar strategy, moving away from the traditional focus on attendance and content creation to a data-driven, partner-centric approach. Justin shares his secrets for consistently achieving 1000+ registrants, turning webinars into powerful lead generation and sales conversion tools.Tune in and learn:+ How to leverage partners and influencers to exponentially grow your webinar audience+ The 6-step registration process that captures crucial lead data and drives conversions+ Post-webinar strategies that turn no-shows into demo bookings and sales opportunitiesThis episode is a must-watch for any B2B marketer looking to revolutionize their webinar strategy, drive more leads, and achieve better ROI from their marketing efforts. Justin's insights will change the way you think about webinars forever!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 The Game-Changing Webinar Strategy You've Been Missing02:19 Common Webinar Pitfalls: Why Most B2B Marketers Struggle04:30 Revolutionizing Webinars: Focus on Data Collection, Not Attendance07:09 Leveraging Partners and Influencers for Massive Webinar Growth11:37 The 6-Step Registration Process That Drives Results16:40 Curating Content vs. Creating: A Stress-Free Approach to Webinars21:20 Structuring Your Webinar for Maximum Impact and Sales Conversion26:29 Post-Webinar Strategies That Turn Attendees into Customers31:30 The Power of Problem Awareness in Demand Capture37:10 Automating Follow-Ups: Balancing Efficiency and Personalization41:40 Ask More, Get More: Introducing a Revolutionary Webinar Tool-----------------------------------------------------

Today is an extra special treat! We're sharing the behind-the-scenes process of getting on local radio to announce the grand opening of Dante and Dory's Pet Emporium, plus the complete radio interview from WGIL in Galesburg, Illinois. This episode is perfect timing as we officially opened our doors during Neighborhood Pet Store Day weekend, and you'll hear exactly how we leveraged local media to create multiple marketing assets from ONE interview. You'll discover: ✅ Why radio works in smaller markets when it might not in large metro areas ✅ How to build relationships with local reporters and media personalities ✅ The preparation strategy - including creating outlines and suggested questions for hosts ✅ How one radio interview creates multiple marketing assets   ✅ The complete grand opening weekend strategy with ribbon cutting, special deals, and themed events Plus, hear the full radio interview where we announced our three-day grand opening celebration, featuring everything from confetti cannons to dog beer tastings, custom local merchandise, and so much more!  Whether you're planning a grand opening, looking to get media coverage, or wanting to understand how local marketing works in smaller communities, this episode shows you the complete process from relationship building to execution!  Transcript Show Notes

How often have you spent hours crafting the perfect blog post, hit publish, shared it once on LinkedIn, and then watched it disappear into the digital abyss? If you're nodding along, you're not alone. Most recruitment business owners treat their blog posts like one-hit wonders, missing out on the goldmine of content opportunities under their […] The post 10 Ways to Leverage a Single Blog Post for Maximum Impact appeared first on Superfast Recruitment.

Listen to the full episode: https://www.youtube.com/watch?v=ThY-UBFtGK8  What does a billionaire's morning routine actually look like? In this Fitness Friday episode, I'm sharing an expert from my conversation with Mark Cuban about the daily habits and routines that fuel his billion-dollar empire.  Tune in to discover why Mark sleeps only 5-6 hours but takes strategic naps, how he processes hundreds of emails daily while still prioritizing family time, and the surprising workout that helped him meet his wife. This isn't your typical morning routine - it's intentional living from someone who's built multiple billion-dollar companies. Mark Cuban is a billionaire entrepreneur, owner of the Dallas Mavericks, and star investor on Shark Tank. At 64, he maintains his competitive edge through basketball, Zumba classes, and a vegetarian diet while building companies that disrupt entire industries. What we discuss: Why Mark Cuban Wakes Up at Exactly 5:30 AM Every Day The Email Management System That Keeps Him Accessible to Anyone How He Balances Billion-Dollar Businesses with Being Present for His Kids Why He Refuses to Take Meetings or Phone Calls (and What He Does Instead) The Sleep Tracking Strategy That Maximizes His 5-6 Hour Nights The "Sales Cures All" Philosophy That Built His Empire How Strategic Napping Became Part of His Success Formula Thank you to our sponsor: Momentous: Shop this link and use code Jen for 20% off Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. 99designs by Vista: 99designs.com/jen20  – click "Claim my discount" to get $20 off your first design contest.  Find more from Mark Cuban: Instagram: https://www.instagram.com/mcuban/  Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements

Can you build a retreat business that isn't bound by location—and actually expands your impact? In this episode of The Retreat Leaders Podcast, Shannon chats with long-time health and fitness expert Alison Katschkowsky about building a hybrid retreat business model that combines the power of in-person transformation with the scalability of online programs. Alison shares her 30+ year journey from brick-and-mortar fitness to digital expansion, and how she now helps other entrepreneurs add retreats as a powerful layer to their business—without overhauling their structure. They dive into: The power of hybrid models (and how they outlive fads) How retreats can enhance your brand, not distract from it Creative ways to offer transformation in both in-person and online formats Alison's behind-the-scenes plan for her luxe Amalfi Coast retreat If you've been wondering how to blend the best of both worlds—connection and scale—this episode is your blueprint. Retreats aren't just an event—they're a business growth strategy.   Connect with Alison https://thealisonk.com/meet-alison   The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in London  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify   -------------------------- Transcribed With Podsqueeze Shannon 00:00:00  Welcome to the Retreat Leaders podcast, your sanctuary with retreat experts. Where we spill the tea on retreat success. Here we dive into crafting transformational guest experiences. Talk about how to avoid pitfalls and unlock marketing secrets. Whether you're a seasoned guru or a budding enthusiast, we've got the inside scoop for you. Join us as we learn how to flourish in this magical world of retreats. Hey guys, welcome to or welcome back to the Retreat Leaders Podcast. Today I am so excited to say that not only do I have an amazing guest, but she's becoming an amazing friend and soon to be business partner, which we cannot wait to talk about that we're going to drop some little, little hints about what we have in store. But Alison, welcome to the show again. Alison 00:00:49  It is always a good day in my world when I can talk to you, Shannon. So it's. Shannon 00:00:52  All good. Amen. I feel the same. So, Allison, why don't you just refresh for those who maybe did hear your show or just let people know who you are and what brought you to this point. Alison 00:01:05  My name is Allison Koski, and you don't have to say that. For those of you listening, most people just say Allison K. But just so you know, when you look at my last name, the c h is silent. So it's really just Katz Koski. So it's a little bit easier to say, but Allison K works. So so and I my background is in health and fitness. I've been in the health and fitness industry for over 30 years. I was a very successful brick and mortar business owner for a lot of those years, until I started going online about ten years ago. That's about when I started doing retreats. It was probably 2013, 2014, something in there when it was really still a very new concept. And so what I figured out was, is that the big question back then was, is do we need to just now that online is becoming big and everyone was moving their business online. It was like, you know, well, we're just going to go in this direction. Alison 00:01:56  And so my argument was always, you don't have to choose one. You can do both. And then when the pandemic hit, everybody went online. And now what's interesting is, is that everybody's going back to adding some kind of in-person, because you and I are both seeing this in the retreat space. It's just it's blowing up there. Everybody and their mother is thinking about retreats now, which is great. It's great for us. It's great for the industry. But but I just think there is there is a lot of opportunity there for so many people. Shannon 00:02:24  I love this. One of the things that Alison and I talked about before we recorded is, is kind of the topics which Alison and I could spend, honestly, you guys weeks on this podcast talking about business and retreats and, and all of that good stuff. but one of the things I thought would be really relevant is a hybrid model. And Alison, you are the queen of this. You help people build this. So tell me what that looks like for the retreat industry. Shannon 00:02:49  What does that even mean when I when we say hybrid model? Alison 00:02:51  Before I get to that, let me just kind of give my little analogy when I talk about the hybrid model, when we think about a hybrid model, what are we really talking about? We're really talking the best example I can offer for people because I'm a big analogy person. The best example I can offer for people is think about the hybrid car. What is the hybrid car? Do the hybrid car allows you to use gas or electricity? Right. So it's both. And so one of the selling points is because it's a hybrid model, the car can go further. You can get further on a tank of gas. Therefore it's the maintenance is better right. It will cost you less in gas in the long run. So you see there, not the car. Literally. There's no choice made as to whether or not you go one or the other. The same thing is true when we do the hybrid business model in our business. Alison 00:03:39  Now back in 2012, 2013, 2014, when the online space was really blowing up, this is when social media was really becoming the thing. you know, a lot of people were starting to think this is kind of the direction that I want to go with my business. And in my industry, it was blowing up like crazy. Then what happened when the pandemic hit It is that everybody went online. And the good news is, is that we could go online because it was available. But the bad news is, is that people sort of got away from being in person. And now what we're seeing because it's 2025, is that really the best combination? The best plan is to combine both. And one of the things that I started doing back when the online space was really getting big was that I started slowly dipping my toe in the water of online. And what did that look like? It looked like offering like online challenges, like connecting with people online. And then of course, when the pandemic hit, it was like you had to go all in. Alison 00:04:38  And for me and a lot of other people in my industry, I had to basically start over. Basically my business as I knew it went out the window, but it was time for me to put my money where my mouth was and really make it work. And that's what I did. And that's one of the things that I really teach my clients how to do today, because you don't have to choose. That's the beauty of it. Shannon 00:04:57  That is the beauty of it is that you don't have to choose, Jews, especially today. Because you're right, Alison. You know, years ago, I mean, well, to be honest with you, years ago, the online business was not, you know, obviously what it is today, but you kind of felt like you had to fall into one or the other categories. So you're you're absolutely right. Tell me. Alison 00:05:15  there are a lot of people today that still feel like you have to fall into one or the other, because these are conversations I have every day with people when they say, well, I can't really be myself online, I can't really. Alison 00:05:25  It just doesn't feel the same. I'm not good at it. Or they'll say about in person, well, that's just not really what I do. This is what I'm used to. And this is kind of the conundrum that we found ourselves in. Shannon 00:05:36  Hey, retreat leaders, pause that retreat planning for just a second, because I've got something you do not want to miss. I'm headed to London this October to host a live event that's all about teaching you how to host a retreat that's not just transformational, but actually profitable. Imagine sipping tea or champagne with other like minded leaders while mapping out your next sold out retreat. It's happening at the gorgeous Waldorf Hilton in London. I'm spilling all the secrets from pricing to planning, marketing to mindset, and you'll walk away with a strategy you can actually use. No fluff, no BS, just results. So head to Retreat Mastermind training and come join me across the pond. Yeah totally agree. I hear that all the time. As well as just people saying, well, my business is online, they're not going to want to meet in person, or the other way around. Shannon 00:06:26  You know, everything I do is in person. So you're right. It is. Sometimes we get pigeonholed and we just assume that it has to be in that that way. Can you? Can you give us an example of maybe somebody you've worked with and like what this looks like in real life when somebody is considering it a hybrid model? Alison 00:06:41  Well, I mean, there are actually lots of examples. But one example pretty much right now is I have a client right now who has an in-person, primarily in-person business. This is how people work with her. They come to see her, they book an appointment with her. She has some online resources, like she has an e-book and she has some other things, but it's really hardly the same thing as having an experience with her. And one of the things that we're actually working on right now is building out a retreat piece to go with her in-person business. Now, that might not seem like a typical hybrid model, but what she has to do is literally build an online presence to go with that in-person offering. Alison 00:07:21  Because in order to offer retreats, if you have a successful in-person business, is is that you have to be always reaching more people. So this is something else that we hear a lot of people say where they say, well, I don't know that my people would want to go on a retreat. I don't know if my people would want to do something in person. And so my question is always, how do you know that they don't? And so what we have to always ask ourselves is, what are we doing to consistently put ourselves out there and have us meet more people and expand our audience? And that's really what it's all about too. Shannon 00:07:53  I'm biased, of course, but for me, if there's anyone that I trust and I work with in any capacity or just consume their information. I would love to fucking get in person. You know what I mean? Like, whether it's a conference or a mastermind or a retreat, whatever it is. I mean, I don't, you know. Yes, there are I'm sure there are people in this world who are incredibly introverted. Shannon 00:08:14  And just like that just makes their skin crawl. But for the most part, I think there's a good audience for anybody doing anything online that they could create an in-person experience. Alison 00:08:26  Yeah, and the energy is just different when you're in person. Like, think about it, when you go to an in-person event, it's very different than if you're on a, say, a zoom call or a group networking session or something online where you see everybody's faces and they're just, you know, squares on the screen. You can still talk to people because I think human connection can still be meaningful that way. But it's not the same thing from being in person. Shannon 00:08:49  I agree, I agree, and I'm grateful. Right? We're grateful that we have these online tools that we can do these things. But I'll be honest with you. so I belong to Genius Network. It's an incredible Networking group. It's really a servant group. That's just incredible. And every month we meet either online or in person, you can choose one or the other. Shannon 00:09:07  Right. So that it fits your schedule. And I'm super. I hope they don't hear this. But the online I like minimize it. I'm doing other work. It's still just as good information. It's just badass. But I'm over here multitasking. I'm answering text messages whatever. The in person lights my fire so much that when I get back home I am like, bring it! We are. We're fixing to make some shit happen. And so yes, am I grateful that we have the tools available? Absolutely. do do I think, though, that we get more or at least a very vibrant, different, action packed energy from in person? Yes, I do. Alison 00:09:47  Yeah. And I just think that to piggyback on what you just said and to sort of finish my thought from before is that you really want to think about the hybrid model from two vantage points, really. And this is what I have found works the best with most people. It's like the example that I just gave of my current client, who has the in-person business, and we're adding a retreat. Alison 00:10:05  And so you might be sitting there thinking, well, that's too impersonal elements. Well, you're right, it is. But she's also building an online presence to go with it. That can still be considered a hybrid model. The other way to look at it would be if you primarily serve your clients online, whether that's a membership or an online program or a mastermind or whatever group coaching program. And then you insert some type of in-person retreat experience, whether it be a private retreat, a small group retreat, a boutique retreat, or even a small group summit, right then that is also can be considered a hybrid model that the advantage, the commonality with both of those is, is that you've taken your expertise and you're monetizing it in a number of different ways, and that is really what it's about for the future. Shannon 00:10:51  Amen. Hallelujah. Oh my goodness. You're speaking my language. I'm hoping that there's people listening to this that either have been considering retreats or are in the retreat business because you're right either side and are thinking creatively how they can add that other aspect. Shannon 00:11:05  So if you are hosting retreats, how can you add on that online aspect, which, by the way, continues to support the people that you are working with or who've showed up, right? And then if you're online, how can you incorporate in-person events? I mean, I know you and I are like, duh. This is a no brainer, but I'm hoping that there's like creative juices that are flowing for people on either side going, ooh, I could do X, and X doesn't have to look like what Allison does, and it doesn't have to look like what I do. Alison 00:11:33  Like X could be a number of different ways. Shannon 00:11:35  Yeah. And I love that you're like it could be a summit. It could be a mastermind. It could be a gathering. It could be a retreat. It could be look, it could be whatever. and same thing for the online portion of it. It could be coaching, it could be group coaching. It could be mastermind. It could be, Yeah. Shannon 00:11:51  I mean, it literally could be all the same names that you use for the other side. It's just structured differently. in the content is provided, however, it is that you like to provide content, So. Alison 00:12:00  Yeah. And you just. Well I think too. For people listening, I think what you want to always keep in mind is, is that the object if you're an entrepreneur now going into the future, the object is really about your personal brand. It's about what are you about? And what do you stand for? What, what are you for and what are you against? And it's like when you look at being able to offer a number of different ways that people can access you. So in a way that, I mean, people could come into you from your website, from a newsletter, from a challenge of some type, from an online program that you're offering. But don't discount those in-person opportunities, too, because there's a number of different ways that you can monetize all of what you do. Alison 00:12:42  And then that sets you up not only financially better for the future, but it puts you in a position where you're always meeting people. And when you're a business owner, you can never know too many people. Shannon 00:12:53  Okay, so I love that we are talking financials a little bit because as people who have listened to my podcast know, No, I'm in the retreat business, not the retreat hobby. And so Allison and I and our good friend Aaron now daily have conversations about this. And also hint, hint. This will be part of what we launch. And I think we're launching it in October. October. Yes. So stay tuned. But yeah, we're launching it in October. But it will be happening in 2026. Anyhow, we're all about how can we increase our business and our profit? Totally. and this again, is to me a no brainer if you're doing really well on the online space. Dude, add that that in-person space and it just contributes to your bottom line and vice versa. Shannon 00:13:42  You're still serving the same people. It's still in your genre. It's all connected. It's just a different way of delivering the information and adding more profit to your bottom line. Alison 00:13:53  Yeah. And also, I think to what I just want to say, again, for people listening is, is that it really? You know, I don't want to make it sound like we're just sitting here counting money and money bags. It's not about greed at all. You know, it's really about being able to serve at a much higher level. And when you're when you're able to offer somebody a transformative experience, like something in person, like a retreat or a group event or something, you're just adding massive value for them and you're adding massive value for yourself. And it's a win for everybody. Shannon 00:14:24  Yes. See? Speaking the same language win win, win, win win for everybody. I just love that so much. The other thing that we kind of talked about real briefly is the business logistics side, right. So whatever your your LLC is or your company or your formation, you've started it off at X, it's, you know, online or it's retreats. Shannon 00:14:45  There's no need at the beginning to, to do anything differently. Right. I mean, Alison, you were just talking about this. Tell us about your journey, about how that was and then now what you are thinking of doing in the future because of. Alison 00:14:55  Yeah, when I, when I first started doing retreats, I got to be honest. I I'll tell you, because my background is in health and fitness. I thought it was going to be a fitness weekend. That was kind of my initial vision was to do these boot camps, these workout camps. And I'll tell you, and this is probably a really bad analogy, but I'm just going to say it my, my, my inspiration for doing it was watching programs like The Biggest Loser, where people would just go somewhere and they'd stay for a few days or. And in that case, it was a lot longer. And that's not really what I had in mind, but it was taking people out of town somewhere where we could really focus on themselves. Alison 00:15:30  And since at the time I was 100% working in fitness, operating a very successful small studio with a small team, I thought, this is a no brainer. This is a great way to give people kind of a family type experience, you know? And so over the years, that vision kind of morphed into something a little more boutique like as I started getting more involved and interested in personal development and, you know, daily self-care strategies. I've always loved to travel. And so I sort of found a niche in providing what I like to call a futuristic, visionary experience. One of the things that I use in all of my retreat programs is the use of a compass. I talk all about the direction that you're moving, the direction of your future, being aligned with your future self, etc., etc. so that's a lot of what we do. But now, back then, all I was thinking about was offering. This would be a really fun experience to offer for my clients. I wasn't even thinking about starting another business. Alison 00:16:25  You know, I was just thinking, ding ding ding! This is a way to help more people. This is a way to give them more. It's going to be fun for me. Let's just try it and see what happens. You know, and I started off as really small groups. And then they grew and they grew to like 6 to 8 people traditionally, which is usually about my sweet spot. And so now ten, 12 years later, at some point, what I'm looking at in the next year or two is branching off the retreat part of my business and starting a whole separate company, because I'm traveling more and more as as are you. And, you know, there's a lot more that's on the horizon. Ahead that's going to be tied into this direction for me. And so what I want people listening to understand is, look, dip your toe in it first and kind of play with it and make it work for you. And then if it makes sense down the road, then we can certainly talk about what that looks like as a business. Shannon 00:17:18  Yeah, I, I totally agree. Yeah. I love this so much. So if you haven't gotten anything else from this podcast, expand your horizon and think creatively about how you could add either the online portion or the in-person portion to your current business model. Alison's contact information will be in the show notes. She is the master at helping you brainstorm this, build it, envision it, get it going. So please contact her. And she's got an incredible retreat coming up in Italy. Allison, about that retreat in October. Alison 00:17:52  And at the time that we're recording this, it's we have four rooms open, and I'm partnering with a colleague of mine who lives over there, and she speaks the language and she's a phenomenal health coach. And we've got an amazing program where we've got introductions into private family vineyards and wineries and gardens and things that you're just not going to find. If you go on TripAdvisor or Google and look for the the cool thing to do on the Amalfi Coast, which is where we're going to be. Alison 00:18:19  So if this kind of speaks to you, then I definitely would encourage you to reach out because I'm really expecting these rooms to fill up fairly soon. Shannon 00:18:27  Love it. They absolutely will. So Alison, thank you so much for being on the show and I can't wait to release our big stuff coming in the future. Alison 00:18:35  So we're going to have to, we're going to have to come back and do another episode about that. Shannon 00:18:39  Oh, no. Absolutely, absolutely. Alison 00:18:41  Yeah, 100%. Shannon 00:18:44  Thanks for listening to The Retreat Leader's podcast. Learn more at the Retreat. See you next time.

The third quarter is not just a checkpoint; it's a critical opportunity to re-energize efforts, make necessary adjustments, and set the stage for a strong finish to the year.  By focusing on these key areas, nonprofits can maximize their impact, strengthen their financial stability, and better serve their communities. This period sets the stage for a successful conclusion, ensuring the organization makes a meaningful difference.

"I think my media roles have resulted in trust, but that's not why I got into it. I got into it because what an incredible platform to have... to educate the public. On average, about 80,000 people at a time." When Dr. Archelle Georgiou was in clinical practice, she did the math: 15 patients a day for 30 years. The number didn't feel impactful enough. So this Johns Hopkins-trained physician made an unorthodox choice—leaving patient care to join the very managed care industry that frustrated her, determined to fix the system from within. From associate medical director at Cigna to leadership at UnitedHealth Group, Dr. Georgiou discovered that sometimes the best way to heal healthcare is to understand how it's financed and delivered. But her most powerful platform came through an unexpected channel: television. For over 16 years and 2,000 segments, she's been translating complex medical information for millions, becoming a trusted voice in America's living rooms. When COVID-19 struck and the world watched Johns Hopkins count cases and deaths, Dr. Georgiou saw what was missing: real-time hospital data. In one weekend, she and a colleague built what the entire healthcare system hadn't—a national hospital tracking dashboard that informed policymakers, appeared in major publications, and generated 12 peer-reviewed studies. In this episode of Inspiring Women with Laurie McGraw, Dr. Georgiou reveals: Why America's "paternalistic culture" makes us listen to doctors—and why we need to listen more critically How she went from treating 15 patients daily to educating 80,000 people at a time The weekend project that solved COVID's biggest data gap when no one else would Why managed care's influence on healthcare delivery shocked even an industry insider How creating annual strategic business plans for yourself can drive reinvention What really determines impact: degrees and titles, or understanding your core talents Why solving patient care problems remains her "true north" across every role From humble beginnings with parents who didn't finish elementary school to becoming a national medical correspondent, board member, and strategic advisor, Dr. Georgiou proves that maximizing your impact sometimes means leaving the traditional path behind. "Every single year I work with myself to create a strategic business plan," she shares. "A $10 million business has a business plan every single year. So why don't you?" A calculated risk-taker who's never afraid to walk through doors that inch open, Dr. Archelle Georgiou continues to reinvent what it means to be a physician leader—one who measures success not in patients seen, but in lives transformed through education, advocacy, and evidence-based truth. Chapters 2:15 - From Physician to Managed Care Leader 5:40 - Why Healthcare is So Hard to Navigate 9:30 - The Power of Media: Reaching 80,000 People at Once 13:45 - COVID Crisis Response: Building the Hospital Data Dashboard 18:20 - Leadership Across Five Tracks 20:50 - Annual Personal Strategic Planning 23:30 - Finding Your Core Talents Beyond Your Degree 26:00 - The Storyteller-Healthcare-Data Formula Guest & Host Links Connect with Laurie McGraw on LinkedIn Connect with Archelle Georgiou, MD on LinkedIn Connect with Inspiring Women Browse Episodes | LinkedIn | Instagram | Apple | Spotify

This week's episode flips the script on talent. Helen Gorman welcomes Simon Ward to discuss the overlooked factors that separate good athletes from great ones—none of which require natural ability. Drawing from decades of experience, including his work with the Brownlee brothers, Simon shares key traits like consistency, coachability, and a strong work ethic. The conversation unpacks how subtle behaviours—like showing up on time, maintaining a positive attitude, and preparing well—can have a huge cumulative effect on performance and longevity. The episode also covers: Insights from coaching elite and Masters athletes Longevity habits: sleep, hydration, mobility, and strength Travel tips for international competitions (especially relevant for those heading to Singapore or Wollongong) Why strength training matters more as you age Adapting to heat and time zones without derailing performance Whether you're a seasoned swimmer, a triathlete, or just want to optimise your training after 50, this chat is packed with practical, zero-cost takeaways to elevate your performance. Listen now and discover what it really takes to be “talented.” Discover more from Helen Gorman on the Freestyle Media podcast – click here to listen.   Looking for more content from me? Check out my Instagram  and YouTube  channels Join the Unstuck Collective – for Beth's weekly inspiration and coaching insights (not a chat group; replies welcome via DM). Download Simon's Free ‘Battle Ready Lifestyle' Infographic — https://simon-ward.kit.com/battlereadylifestyle   Connect with Us: Website: www.simonward.co.uk Email: Simon@thetriathloncoach.com Sign up for Simon's weekly newsletter Sign up for Beth's weekly newsletter  

Damon West is an inspiring keynote speaker, bestselling author, and a living testament to the power of transformation and redemption. Once sentenced to 65 years in a Texas prison for his role in a meth-fueled crime ring, Damon emerged from incarceration with a message of hope, changing lives from corporate boardrooms to NFL locker rooms. Renowned for his gripping “Coffee Bean” story—a lesson he learned from a fellow inmate—Damon's journey from maximum security to maximum impact has helped countless individuals break free from their challenges and become catalysts for positive change. He now travels the world empowering others to take ownership of their actions, overcome adversity, and inspire those around them. Takeaways: Redemption is possible for everyone: Damon's story is living proof that no matter how far you fall, it's never too late to change your life and make a positive impact. Your power lies within: The “Coffee Bean” message teaches that we each have the power to transform our environments—not by being changed by them, but by changing them from the inside out. Keep going and don't give up: Whether you're facing life's obstacles or chasing your dreams, Damon's journey reminds us that perseverance in the face of adversity often brings us closer to breakthrough moments than we realize. Sound Bites: “I put myself in the situation I was in where I had my back against the wall and the pressure was so high on me and I had to figure it out.” “Addiction doesn't care who you are or where you come from. Addiction does not discriminate, because addiction doesn't carewho you are, where you come from, who your parents are.” “If you ever shut yourself off to people because of their differences… you could miss some of the most important lessons and some of the best friendships in this life.” Quote by Mick: “You don't have to win, but you doggone for sure better fight”    Connect & Discover Damon: Website: https://damonwest.org Facebook: https://www.facebook.com/damonjosephwest X: https://x.com/damonwest7 YouTube: https://www.youtube.com/channel/UCBAEWdaKcRRLLhRRmyyOfJg Project: Coffee Bean Cares Program Book: Six Dimes and a Nickel  

Struggling to make sense of travel ball, recruiting, and what actually matters? This episode is your guide. Subscribe for weekly real-talk. What You'll Learn: How to evaluate costly academies and private coaching What scouts and college coaches truly care about Why failure, character, and timing matter more than hype When to start showcases, hire an advisor, or stay local Raising a young athlete in today's baseball landscape can feel overwhelming—especially when decisions carry high emotional and financial weight. In this post-2025 Draft Q&A episode of The Most Valuable Agent Podcast, Matt answers questions straight from baseball families navigating the real challenges of development, recruiting, and identity in the game. Whether you're debating if your 11-year-old should join an elite academy, wondering if skipping multi-sport seasons will hurt recruiting, or navigating the buzz around your son's college commitment or draft potential, this episode offers grounded, honest advice. Matt draws from agent experience, scout conversations, and SEC coach insights to guide you through what really matters: development, timing, and your family's unique values.

In this episode of Most Valuable Agent, Matt Hannaford sits down with former pro player and Excel Baseball co-founder Matthew Maniscalso to talk all things youth baseball. From how to choose a travel baseball organization to smart college recruiting tips for travel baseball families, this is the honest conversation every sports parent needs.  They go deep on how to evaluate a travel baseball coach, how to support your kid without burnout, and why balancing travel baseball and family life is more important than ever. Whether you're new to the scene or already in the grind, this episode delivers practical, real-world insights. Drop a comment with your biggest takeaway—and share with a fellow sports parent! Subscribe for more athlete-first conversations with Matt Hannaford. https://www.youtube.com/@mostvaluableagent/ ___ RESOURCES + LINKS ALIGND Sports: Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? Book a 1:1 consultation with Matt HERE. FOLLOW Excel Baseball: @excelbaseball Matt Hannaford: @mfhannaford

Ever wonder what scouts actually think during the MLB Draft Combine? Former MLB scout Trevor Haley reveals insider perspectives that could change how families, players, and advisors approach the draft. If you're navigating the world of amateur baseball, this episode is a must-listen. Subscribe now and prepare smarter! What You'll Learn: What happens behind the scenes at the MLB Combine How scouts prepare and evaluate top 350 prospects Why interviews can matter more than on-field performance How players and families should handle pre-draft phone calls The importance of showing curiosity and authenticity in team meetings In this powerhouse episode, host Matt Hannaford sits down with former MLB scout Trevor Haley to demystify the high-stakes world of the MLB Draft Combine. They break down what organizations are really looking for—and it's not just spin rate and exit velocity. Trevor explains how interviews can become game-changers, sometimes even more impactful than on-field performance. Learn how meetings are structured, who players will face, and what kind of questions to expect. You'll also hear crucial advice for families and players: how to approach decision-making, what kind of impression really counts, and why being yourself can be your strongest asset. This isn't just about getting drafted—it's about being prepared for a big-league future. The conversation also dives into post-combine preparations, draft day chaos, and how signability plays a pivotal role. Whether you're a player, parent, or advisor, this episode provides an unfiltered look at the nuances of baseball's most scrutinized stage. It's about more than tools—it's about mindset, maturity, and making the right impression when it counts most. Enjoyed the behind-the-scenes insights? Don't forget to like, subscribe, and share this episode! Got draft questions? Drop them in the comments.

In this episode of Learning Matters, host Doug Wooldridge sits down with Regina Dunning, US VP of Learning and Organizational Development at SThree, to explore what it takes to build an L&D strategy that truly drives business results.Regina shares her journey from accidental trainer to strategic learning leader and offers real-world insights into aligning learning with business goals, measuring impact, supporting leadership development, and integrating AI into onboarding programs. If you're looking for practical tips on showing ROI, building leadership capacity, or embracing skills-based talent management, this conversation is for you.

Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You're not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it's not about saying more—it's about showing up more authentically.I break down:Why polished, perfect content doesn't build relationships anymoreHow to get started with videos or podcasts even if you feel uncomfortable on cameraTools (like Descript) that make editing easy without losing your natural toneAnd how to turn one simple video into weeks of quality contentWhether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.Episode Breakdown:• 00:00 Introduction: The Shift from Content to Trust• 00:58 The Evolution of Marketing Strategies• 02:36 The Power of Podcasting and Videos• 03:25 Overcoming Barriers to Creating Content• 04:34 Building Authentic Relationships Through Video• 05:14 The Role of AI in Modern Marketing• 07:58 Getting Started with Podcasts and Videos• 14:21 Repurposing Content for Maximum Impact• 21:14 Conclusion: Embracing Realness in MarketingWhat You'll Walk Away With:• The #1 mindset shift industrial companies need to build trust today• A low-pressure way to get started with podcasts and videos• How to stop overthinking and start connecting• The secret to creating less content that delivers more value• A breakdown of how one video = 5+ valuable content piecesReady to grow with quality marketing?If this episode sparked an idea or helped you take that first step, I'd love your support:Subscribe to our YouTube Channel - https://www.youtube.com/@WorldInnovators* Leave a quick review or comment* Share this with one colleague or client who needs to hear itLet's help more companies grow with honest, helpful, and human marketing.

Have you ever faced that crossroads—losing your competitive edge but gaining a higher calling in the game you love? In this episode, Jeff Petty shares how an average college player found purpose as a coach and built one of the nation's top travel baseball programs.  What You'll Learn How to shift from playing to coaching with purpose Why truth-telling in evaluations is key for athlete development How elite travel programs prepare players mentally and physically What coaches and college scouts truly look for in players Balancing roles, failure, and obsession on the path to the big leagues From the outset, Jeff unpacks his journey—from being a strong but not standout high school player to playing Division II baseball, where he realized professional play wasn't in his future. That moment became his life's pivot: “I knew there was no world where I wasn't in baseball—I loved it too much,” he explains. Early on, Jeff committed to coaching, driven by passion and the mentorship of coaches at UNC Pembroke. Fast-forward to 2005, when Jeff co-founded Cane's Baseball: a revolutionary travel program that went national in pursuit of elite prospects. By venturing beyond regional borders and partnering with brands like EvoShield, Jeff expanded his network, built credibility, and now boasts over 40 MLB draft picks and 4,000+ college scholarship athletes. One of the most compelling insights Jeff shares is Cane's truth-first evaluation process. “If you can't handle someone telling you the truth, we won't take you,” he says, highlighting that it's not about prestige, but performance and honest communication. This ethos empowers kids to understand their true ceiling and how to reach it—whether that lands them in Division I, II, or D3 programs, junior colleges, or pro leagues. Jeff and Matt dive deeper into the player-coach-parent dynamic, emphasizing role clarity and development over superficial exposure. Preparation isn't just on the field—it's mental. Elite programs treat athletes like professionals: using early scrimmages, strength coaches, iPad communication systems, and detailed preparation routines. Their goal? Make failure a safe learning environment so players are dialed in when it counts. They also address character—team-first mentality versus selfishness—as a non-negotiable trait. College coaches don't just want talent; they want humility, resilience, and accountability. Jeff's mantra for players: ask hard questions of your coaches. Know who's evaluating you. Know the commitment expectations. Own your path. This episode is a masterclass in elite youth baseball culture—combining storytelling, strategic insight, and practical advice for players, parents, and coaches alike. Loved Jeff's passion for honest player development? Be sure to subscribe, hit like, and leave a comment on what resonated most—“truth evaluation” or “performance preparation”? Share this video with a teammate or coach who could benefit! ___ Jeff Petty – CEO and Head Coach at Cane's Baseball, one of the country's leading travel organizations. With over two decades of coaching and mentorship, Jeff has guided more than 4,000 players to college baseball and helped over 40 athletes reach the MLB draft. Subscribe to Most Valuable Agent Youtube Channel for more content https://www.youtube.com/@mostvaluableagent/ ___ RESOURCES + LINKS ALIGND Sports: Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? Book a 1:1 consultation with Matt HERE. FOLLOW Canes Baseball: @thecanesbb Matt Hannaford: @mfhannaford

Ever wonder how baseball players get their own trading cards? What makes a rookie card valuable—or even collectible at all? In this episode, Matt sits down with Kevin Eger, VP of Athlete Partnerships at Fanatics Collectibles (Topps), to pull back the curtain on the trading card industry. Subscribe and explore the business behind the cardboard! What You'll Learn: How athletes get selected for trading cards What makes a rookie card officially a “rookie” The behind-the-scenes timeline from draft day to card release Why autographs and “on-card” signatures matter How NIL and social media are reshaping sports collectibles Tips for players and families navigating the evolving card space Trading cards have been part of childhood for generations—but the business behind them is anything but child's play. Kevin Eger, a key player at Fanatics (Topps), gives us a rare look inside how athletes—from MLB stars to college prospects—become collectible icons. Kevin shares how he started his career as a baseball editor, choosing which players appeared on cards and what images represented them. Now, he manages partnerships with athletes and agents, coordinating deals that range from autograph signings to storytelling content and social media activations. It's about more than cardboard—it's about crafting legacy and connecting athletes with fans. Parents of rising stars will also find value here: with the rise of NIL deals and social influence, players can build personal brands earlier than ever. But for Topps, the journey usually begins with the MLB draft—then flows through the minor leagues, rookie cards, and eventually, superstar status. Enjoyed this insider peek at the trading card world? Subscribe now, leave a review, and share this episode with a baseball fan or aspiring pro in your life! Learn more: https://fanatics.com Subscribe to Most Valuable Agent Youtube Channel for more content https://www.youtube.com/@mostvaluableagent/ ___ RESOURCES + LINKS ALIGND Sports: Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? Book a 1:1 consultation with Matt HERE. FOLLOW Matt Hannaford: @mfhannaford

In this episode of The Egg Whisperer Show, I'm joined by Dr. Brooke Winner, a board-certified OB/GYN and fellowship-trained minimally invasive gynecologic surgeon. We dig into fibroids and endometriosis—two of the most common conditions that can affect fertility. Dr. Winner sheds light on when these issues need surgical intervention, highlights the benefits of minimally invasive procedures, and discusses how to manage symptoms while supporting reproductive health. In this episode, we cover: How fibroids and endometriosis can impact fertility, implantation, and IVF outcomes The signs, symptoms, and most effective diagnostic approaches for both conditions When surgery is recommended and the advantages of minimally invasive techniques What to expect during recovery and how to prepare your mind and body Patient advocacy tips for navigating care and finding personalized treatment options Read the full show notes on Dr. Aimee's website Find Dr. Brooke Winner's website here Do you have questions about IVF? Click here to join Dr. Aimee for The IVF Class. The next live class call is on Monday, July 14, 2025, at 4 pm PST, where Dr. Aimee will explain IVF and Egg Freezing, and there will be time to ask her your questions live on Zoom. Other ways to follow Dr. Aimee: Visit my YouTube channel for more fertility tipsSubscribe to the newsletter to get updatesJoin The Egg Whisperer SchoolRequest a Consultation with Dr. Aimee Dr. Aimee Eyvazzadeh is one of America's most well‑known fertility doctors. Her success rate at baby‑making gives future parents hope when all hope is lost. She pioneered the TUSHY Method and BALLS Method to decrease your time to pregnancy. Learn more about the TUSHY Method and find a wealth of fertility resources at www.draimee.org.

It's halftime of 2025, and you're still in the game! Shane and Tonya break down what winning agency owners do in the second half of the year with small shifts and smart strategy. IA Forward to can help you take your agency from good to great. Learn more at iaforward.com, and follow IA Forward on LinkedIn, Facebook, and Instagram.

At AutoCon 3 in Prague, Scott Robohn sat down with Ernest Lefner from sponsor Gluware to talk about lessons learned throughout his career: from his early days of pulling cable to becoming Chief Product Officer at Gluware and helping to found ONUG. Ernest talks about being a continuous technology learner, and also about the need... Read more »

At AutoCon 3 in Prague, Scott Robohn sat down with Ernest Lefner from sponsor Gluware to talk about lessons learned throughout his career: from his early days of pulling cable to becoming Chief Product Officer at Gluware and helping to found ONUG. Ernest talks about being a continuous technology learner, and also about the need... Read more »

Mauricio Dubón's Underdog Journey to the Big Leagues They said he was too small. Too quiet. From a country that "doesn't play baseball." Mauricio Dubón was never supposed to make it. But he did — and he didn't just make it. He became a World Series champion. In this episode of Most Valuable Agent, MLB agent Matt Hannaford sits down with Houston Astros utility star Mauricio Dubón to uncover the real story behind one of the most unlikely journeys in baseball. From shagging balls in Honduras to stepping in for José Altuve and going on a 20-game hit streak, Dubón's story is about more than baseball — it's about identity, grit, adaptability, and never waiting for permission. What You'll Learn: How to flip rejection into motivation Why being a “utility guy” is a mindset — and an edge What separates players who rise from the ones who fade The mental shift that changed Dubón's entire career How to lead with hunger, not ego — and why that matters If this story hits home, subscribe and drop us a 5⭐️review on Apple or Spotify. Your support fuels conversations like this one.  Guest Bio: Mauricio Dubón is a professional MLB utility player for the Houston Astros and 2022 World Series champion. Born in Honduras, he became the first MLB player from his country and has played for the Red Sox, Brewers, Giants, and Astros.

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you refine your approach to Google Ads and ultimately drive better results for your business.In this episode, we take a closer look at the potential of Google Ads through the lens of feed optimisation. It's a topic that often gets overlooked in the broader discussion of eCommerce marketing strategies. Danny breaks down the mechanics of product feed optimisation, explaining how crucial it is to enhance the data being fed into Google Merchant Center.The discussion focuses on the importance of data in driving performance, with Danny stressing that more data leads to better targeting and optimisation. He navigates through the various methods of improving your product feed, including the use of third-party tools for better data management.This episode is packed with actionable insights for marketers who want to ensure their product listings are not just seen but also convert effectively in an increasingly competitive environment. It also touches on future trends in digital marketing, particularly how emerging technologies like AI might influence feed optimisation strategies moving forward.This is a must-listen for anyone serious about eCommerce growth.Takeaways:Feeding the algorithm with extensive data is crucial for effective Google Shopping campaigns. To optimise your eCommerce feed, include more keywords and detailed attributes like color and material. Using a reliable feed management tool can significantly enhance how you manage and optimize your product data. The quality of your Google Shopping feed directly influences the success of your ads and overall campaign performance.Find the notes here: https://keepopt.com/261Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ryan Pineda, creator of The Wealthy Way course and a side hustle pioneer, shares his journey from financial hardship to leading multiple seven-figure businesses. In this episode, he dives into the lessons, challenges, and strategies behind his success—plus a breakdown of the four personality types that drive results.Also, check out Brent's  TTP Training Program to start building your own path to success!---------Show notes:(1:05) Beginning of today's episode(1:15) The Four Personality Types (and how to achieve them?)(12:03) The beauty of good marketing is that it makes the sales process much easier(16:34) The struggle of finding contentment as entrepreneurs(16:55) The wealthiest people have three things in common: Big Goals, Insecurity, and Control(22:09) How Ryan established the "Wealthy Way" program(25:28) Make sure to stay focused and put your attention where it deserves to be----------Resources:BiggerPocketsFollow Ryan hereTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

The dream isn't just to be seen—it's to be ready. In this can't-miss episode, agent Matt Hannaford sits down with Kris Gross, Scouting Director for the New York Mets, to reveal what really goes on behind the scenes of the MLB Draft. You'll get an unfiltered look at how scouts evaluate talent, why some prospects never make it, and what separates the good from the great. From coachability and curiosity to signability and character, this episode uncovers the critical traits that matter most—and why they're often overlooked. Whether you're a travel baseball parent, college athlete, or high school hopeful, this conversation will change how you think about exposure, development, and what it truly takes to make it in pro ball.

About the Guest(s):Trevor Houston is a career strategist and host of the "Who You Know" show. With a significant focus on using LinkedIn for personal branding and job search optimization, he has helped countless professionals enhance their digital presence. Trevor is also the CEO of Clearpath Wealth Strategies, where he fosters career success through innovative branding strategies and the integration of AI tools.Mark Elder is a contributor to the "Who You Know" show and works in tandem with Trevor Houston. Sharing insights on strategies to enhance professional profiles, Mark's expertise lies in digital engagement and leveraging social media platforms for career progression.Episode Summary:In this engaging episode of the "Who You Know" show, host Trevor Houston delves into the art of transforming your LinkedIn profile into a powerful tool for career advancement and business opportunities. Trevor emphasizes the importance of moving beyond the traditional view of LinkedIn as just a digital resume. Instead, he advocates for turning it into a high-converting landing page that captures attention and sparks engagement. Trevor introduces the "7Cs framework" aimed at helping professionals apply consistent content strategies that convert profile views into meaningful opportunities, such as direct messages, job offers, and business leads. By leveraging AI tools, he simplifies the process of profile optimization, making it accessible and efficient for anyone looking to scale their online presence.Throughout the episode, Trevor, along with co-host Mark Elder, discusses key strategies for enhancing various components of a LinkedIn profile, from the profile banner to the featured section. The conversation covers practical tips on crafting effective name pronunciations, using custom pronouns creatively, and setting up engaging featured sections with multimedia content. Trevor and Mark highlight the role of strategic media, clear calls to action, and proof of value in building an authoritative personal brand. They stress the importance of continuous engagement, such as using LinkedIn events and integrating content strategies that keep your profile dynamic and appealing to recruiters and potential clients. This episode serves as a comprehensive guide for anyone looking to maximize their LinkedIn presence in preparation for 2025 and beyond.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.comChapters:(0:00) Transform Your LinkedIn Profile Into a High-Converting Landing Page(3:33) Optimizing LinkedIn Profiles for Engagement and Conversion(6:56) Showcasing Proof of Value Through Testimonials and Media Features(9:15) Creating Client Journeys Through LinkedIn Profile Pathways(11:22) Leveraging LinkedIn for Career Opportunities and Cash Flow(14:14) Diversifying Content Types for Effective Audience Engagement(18:42) Maximizing LinkedIn's Name Pronunciation Feature for Personal Branding(20:22) Crafting Effective XYZ Statements and LinkedIn Profile Strategies(29:18) Optimizing LinkedIn Profiles for Maximum Impact(33:16) Crafting Impactful Headlines and Subtitles for Professional Profiles(41:54) Optimizing LinkedIn Profiles for Job Seekers and Veterans(52:34) Leveraging Testimonials for Strategic Personal Branding(1:02:46) Optimizing LinkedIn Profiles Using ChatGPT Prompts(1:14:03) Optimizing LinkedIn Engagement Strategies and Platform Updates(1:25:41) LinkedIn's Failed Attempt at Audio Events(1:31:50) Career Transition Summit: Enhance Your Personal Brand and Profile

Unlock pro-level baseball insights with Zack Scott—ex-Red Sox GM—on draft prep, development, and mastering the mental game. Subscribe now! What really goes on inside the mind of an MLB GM? Former Red Sox and Mets executive Zack Scott takes us deep into the front office to reveal how data, mindset, and real-world player development decisions shape big-league rosters. From how prospects are evaluated to what separates the guys who make it, Zack explains what most coaches, players, and parents get wrong—and what GMs are actually looking for.

Ever wondered what it really takes to catch the eye of a Major League Baseball scout? In this powerhouse episode of the Most Valuable Agent podcast, host Matt sits down with Gus Quattlebaum, VP of Scouting Development & Integration for the Boston Red Sox, and Johan Martinez-Khalilian, elite coach to athletes and artists. Together, they reveal how pro teams evaluate talent—from advanced data and video review to the critical role of mindset, failure, and intangibles that can't be measured. Whether you're a player, parent, or baseball fanatic, this episode offers an insider view into modern scouting and the path to the pros.

In AB Advisor Institute's “Masterclass on Pricing” we propose that advisors can confidently charge a premium fee for their services if they do change their approach to the first few meetings with the client. We recommend that they slow down, complete a thorough Discovery and Fact-Finding process before establishing the price of the services and provide impactful experiences for the prospective client that intentionally build trust. In this deep-dive conversation Ken and Scott explore a step-by-step conversation that an advisor can have with a client in the very first meeting that creates a unique impact and leads to a more intimate and successful process of Discovery, Fact-Finding and Close. Also in this episode, the AllianceBernstein Digital Coach – see practice management solutions for advisor success: abfunds.com/go/digitalcoach DISCLAIMER Note to All Readers: The information contained here reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this podcast. AllianceBernstein L.P. makes no representations or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this podcast. This podcast is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor's personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AllianceBernstein or its affiliates.

What if the most important part of the game... can't be measured? In this powerful episode of Most Valuable Agent, Matt Hannaford sits down with elite mindset coach Johan Martinez-Khalilian to explore the spiritual side of sports—the “invisible game” that every athlete must confront. From flow state and fear-based thinking to identity, surrender, and purpose, Johan reveals the deeper truths behind performance, burnout, and growth. This episode isn't about stats or medals—it's about becoming the kind of person who can thrive on and off the field.

What makes a high school baseball program truly elite? In this episode of Most Valuable Agent, we sit down with Brandon Oliver—former Yankees coach and co-founder of FUTURES—to unpack what separates good from great in today's ultra-competitive baseball world. From his experience at Corona High School to building FUTURES into a national model, Brandon reveals how data, mindset, physicality, and aligned coaching shape the modern elite player.

What does it really take to go from high school standout to pro baseball? In this episode of the Most Valuable Agent Podcast, former MLB player and Align Sports advisor Dylan Manwaring joins us to share the raw truths of navigating the path from youth baseball to the big leagues. Dylan opens up about growing up with a major leaguer father (Matt Manwaring), standing out in a small town, and how showcases like Area Code Games and East Coast Pro shaped his journey to becoming an MLB draft pick. Whether you're a parent, coach, or player trying to understand the pros and cons of going pro vs. going to college—this episode delivers rare insight and real talk from someone who's been there. What You'll Learn in This Episode: What MLB scouts actually look for at top showcases How Dylan got recruited out of a small town The role of Prospect Link and digital scouting today What families should consider when weighing college vs. draft How to parent (and coach) through pressure without control The mental grind of proving yourself in pro ball If you're a parent, player, or coach looking to better understand how to navigate the path to college or pro baseball, this is the episode for you. Subscribe to Most Valuable Agent Youtube Channel for more content https://www.youtube.com/@mostvaluableagent/ ___ RESOURCES + LINKS ALIGND Sports: Elite Representation. Strategic Growth. Maximum Impact. From contract negotiations to career development, we put athletes first—helping you secure your future on and off the field. Ready to take your career to the next level? Book a 1:1 consultation with Matt HERE. FOLLOW Dylan Manwaring: @d_manwaring  Matt Hannaford: @mfhannaford

In this premiere Travel Team Spotlight episode of The Most Valuable Agent podcast, we sit down with Andy Burress—former Reds draft pick and founder of Five Star National, one of the most successful and expansive travel baseball programs in the country. From his playing days to building a 50+ location organization (spanning the U.S., Canada, Puerto Rico, and Australia), Andy opens up about the realities of youth baseball—the wins, the mistakes, and the deeper mission behind it all. You'll hear how his son Drew Burress (a Georgia Tech standout) developed as a player, and why Five Star's model focuses on accountability, structure, and long-term growth—not just exposure or trophies. What You'll Learn in This Episode: How Five Star National became a standout in the world of travel baseball The biggest misconceptions about “development vs. showcasing” What really helps players succeed in college recruiting Why failure, structure, and accountability matter more than early wins How Andy approached his own son's development—and what you can learn from it Key advice for parents navigating the travel ball journey   ⚾️ Know a baseball parent or coach who needs to hear this?

You walk into your closet, see hangers full of clothing—and still feel like you have nothing to wear. Sound familiar? In this episode of Woman On The Rise, style expert and mentor Christie Ressel uncovers the real reason stylish, successful women feel disconnected from their wardrobes—despite having all the “right” pieces. This isn't about fashion rules, trends, or capsule wardrobes. It's about the subtle, soul-level style disconnect that happens when your wardrobe no longer reflects the woman you've become—or the one you're rising into. ✨ Inside the first episode of this 3-part series, Christie reveals: Why your wardrobe might be keeping you stuck in a former version of yourself The emotional toll of wearing clothes that no longer reflect your energy How overthinking, people-pleasing, and "playing it safe" show up in your style What happens when you delay investing in your style until you “lose weight” The one mindset shift that turns getting dressed from a chore into a form of self-connection If you're high-achieving, personal-growth-minded, and craving a wardrobe that feels like a mirror of who you really are—this episode will feel like the missing piece. Because it's not just about having something to wear. It's about feeling like you when you wear it.   This episode is for you if: You've outgrown your current style and don't know what comes next You find yourself defaulting to the same 3 tops on repeat You've told yourself you'll start caring about style when you lose the weight You're tired of looking polished on the outside but disconnected on the inside

Ryan Pineda, the mastermind behind the Wealthy Way course and a true pioneer of side hustles, shares his remarkable journey from financial struggles and maxed-out credit cards to running seven thriving seven-figure businesses.  In this episode, Ryan opens up about the challenges he faced, the lessons he learned, and the strategies that helped him succeed. Plus, he breaks down the four personality types of success—and how you can leverage them to your advantage.  Don't forget to check out Brent's TTP Training Program to start building your own success story!---------Show notes:(1:05) Beginning of today's episode(1:15) The Four Personality Types (and how to achieve them?)(12:03) The beauty of good marketing is that it makes the sales process much easier(16:34) The struggle of finding contentment as entrepreneurs(16:55) The wealthiest people have three things in common: Big Goals, Insecurity, and Control(22:09) How Ryan established the "Wealthy Way" program(22:11) Entrepreneurs are so busy trying to get rich and make more money that it comes at the expense of their health, family, faith, and lifestyle(25:28) Make sure to stay focused and put your attention where it deserves to be----------Resources:BiggerPocketsFollow Ryan hereTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Katty Kay (veteran reporter and four-time NYT bestselling author) joins host Ron Steslow to discuss her new book The Power Code: More Joy. Less Ego. Maximum Impact for Women (and Everyone), co-written with Claire Shipman.  (02:12) Katty's background and why she started looking at power  (07:07) Women are passing men in college degrees, but not the boardroom  (13:10) Why women have been more likely to avoid power  (16:10) “Power over” vs “power to” (20:20) How reframing power changes how women approach power (25:57) The connection between power and status  (33:04) Your brain on power (38:30) Does power corrupt?  (54:30) What can you do to improve your power code?  Get The Power Code: https://www.kayandshipman.com/books Follow Ron and Katty on Twitter: https://twitter.com/RonSteslow https://twitter.com/KattyKay_ Learn more about your ad choices. Visit megaphone.fm/adchoices