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Eben and Jacob Feldman break down the big news of the week: what we know (and what we don't) about the three-way sports streaming bundle being launched by ESPN, Fox and Warner Bros. Discovery. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ben speaks with Yoav Banai, Group VP Retention & Engagement at Warner Bros. Discovery Streaming, a premier global media and entertainment company. They discuss the increasing shift to retention marketing in the industry, and the ways in which they're building long-term relationships with customers by encouraging health consumption, getting to know them and the content they watch, and offering the right messaging at the right junction. They also discuss how Warner Bros. Discovery is taking a true omnichannel approach to lifecycle marketing, how they measure engagement and activity, and how the future of consumer marketing will become one ongoing interaction with a brand. Topics discussed: The path of Yoav's career, from time in the military, to practicing capital markets law, to focusing on strategy in the streaming music industry, to now leading retention and engagement at Warner Bros. Discovery. The current state of consumer marketing, which is seeing a large-scale shift to retention, and how Warner Bros. Discovery is creating a holistic, customer-centric experience across the entire organization. How Yoav thinks about retention and lifecycle marketing, and how it's focused on what the customer needs, finding the right moment to offer recommendations or support, and being ready with messaging at the different junctions of the journey. How to listen to customers, find their triggers, influence behaviors at pivotal moments, and get them to take the right action. How Warner Bros. Discovery measures retention by looking at customer activity, what type of content they're watching, and how much of a commitment they're making to certain content. Why Yoav doesn't have a plan for "the average customer," and instead looks at how to shift and influence behavior for specific users to build long-term relationships. How they're pursuing a true omnichannel approach for the customer, including focusing more on the message rather than the channel, and how they're keeping messaging consistent, from emails to error messages. Advice for marketers that includes starting from the "why" of what you're doing, and the importance of measuring what matters.
This Podcast is Making Me Thirsty (The World's #1 Seinfeld Destination)
We welcome Preston Beckman. Preston was the Executive Vice President of Program Planning and Scheduling Research at NBC from 1991-2000 where he was instrumental in the success of "Seinfeld." Preston was the head of programming at the height of "Must See TV" on NBC and tells us how that term came be. He talks about what it was like putting together the schedule for NBC Primetime programming in the 1990s and throughout his career at NBC and FOX and into today's Discovery+ Streaming. Preston is a Media Consultant, with over 35 years experience in Program Planning, Scheduling and Audience research. He holds a PhD In sociology from NYU, recently consulted on the launch of the Discovery+ streaming service. Social: https://linktr.ee/ThisThirsty Preston: @maskedscheduler "This Podcast Is Making Me Thirsty" is The Place to Be for "Seinfeld" fans. We are the #1 destination for all things "Seinfeld," the last, great sitcom of our time.
Warner Bros. Discovery Streaming, Teenage Mutant Ninja Turtles Reboot, Nacho From Wahlburgers Has Died, Taylor Swift Movie Role, Marvel's New Thor movie, Coachella Announced 2022 Dates... See omnystudio.com/listener for privacy information.
The new Discovery+ streaming platform may not have Marvel and DC shows on its roster, but it is the ultimate home for foodies, nature lovers, and home renovation aficionados.
The new Discovery+ streaming platform may not have Marvel and DC shows on its roster, but it is the ultimate home for foodies, nature lovers, and home renovation aficionados.
Welcome to the new year and the new pod! On this episode, we discuss the new Hilton "Give Gold" referral campaign, the future of social selling, Discovery's foray into streaming and the CIA's site revamp. Visit us on www.30minuteCMO.com or follow us on IG @30MinuteCMO Hosted by Gosha Khuchua and Alex McNamara
Join us on Discord Watch the show live on Twitch Support the show on Patreon Our episode review spreadsheet News: 7/11 @ 4:15PT "Klingon Culture & You" Mary Chieffo, Kenneth Mitchell, Rea Nolan (Klingon Dialect & Voice Coach), Robyn Stewart (Klingon Translator), Clare McConnell, David Benjamin Tomlinson, and Jayne Brook - Streaming on Twitch" + announcement 7/11 @ 9pm PT: TOSSatNight - The Galeleo Seven 7/14: Die Standing by John Jackson Miller release date! 7/23 @ 10am PT: Comic-Con@Home panels for Picard, Lower Decks, and Discovery - Streaming on YouTube and announcement Mary Chieffo talk with Steffi Larkistin on Mary’s IGTV Ten Forward with Chris on Twitter Episode Insight: DS9 1x5 Babel Outro Sounder: Evan Evagora for CBS + #StarTrekUnited
HAMILTON Disney Plus trailer ; New home for Sorkin's TRIAL OF THE CHICAGO 7? AMC THEATERS mask reversal ; DISCOVERY's streaming head departs ; TENNESSEAN publishes Anti-Muslim doomsday full page ad ; Jeff Shell WSJ profile ; DL HUGHLEY passes out on stage, Covid19 diagnosis ; Zac Brown Band “The Man Who Loves You the Most” ; Buy ATHLETIC BREWING here
Learn how to complete a basic search within Discovery Education
Learn how to use Discovery Streaming's QuickList feature to quickly access resources you have discovered.
Learn how to download a Discovery Streaming video to your computer.
Learn how to add Discovery Streaming resources to your My Content section.
The "Crossing the Atlantic" simulation was originally conceived by Dr. Jennifer Ponder. Using her work, Dr. Christy Keeler prepared the lesson plan and slides available at http://coe.nevada.edu/ckeeler/SSM/Materials/CrossingtheAtlantic/Crossing_the_Atlantic.html. The online lesson plan and that delivered in class vary slightly. The in-class version is set in 1620; the online lesson is set in 1890.Below, you will find links to the slideshow and related videos used in this module. Download each of the files and place them in a single folder to assist in aligning the resources into a single slideshow."Crossing the Atlantic on the Mayflower" slideshowOcean Sounds Slideshow (This slideshow and the accompanying audio was designed and developed by Heather Rampton)Plymouth Slideshow (Dr. Keeler took these pictures when visiting Plymouth in November, 2008)Preparing to Sail Video (This is a brief section of video from Discovery Streaming)Mayflower Compact Video (This is a brief section of video from Discovery Streaming)