Podcast by Gosha Khuchua
A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada had a front row seat to the rapid rise of mobile marketing and with it the need to define and shape her company's culture, operating principles and pitch to the market. In this episode, Mada shares Branch's story and how it traced the ascent of mobile and shares with us her thoughts on what it takes to manage a high growth business. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com or follow us on IG @30MinuteCMO
In the last two weeks, over 300 global brands announced some form of boycotting Russia over its war with Ukraine. How are these decisions made? What do they mean to brands, consumers and politicians? Are they effective and what message do they aim to send? To help us answer these and other questions, we invited Ray Wert who for years has advised companies, publishers and political campaigns on their communication strategies. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO
After a public fall out between a brand and an agency on Twitter we talk to Linsey Loy, an agency growth leader, to unpack the agency client relationship. Through the lens of building new relationships Linsey talks us through how to get the most from the agency in the pitch process, the agency hesitation in sharing work, and saying no so you can say yes. This is a great episode this week for anyone looking to engage with a creative or media agency Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com or follow us on IG @30MinuteCMO
Does the Atlantic divide really change creative advertising that much? Is research reviving or killing ads? How can you be the best agency partner? This week we continue our international series with Mark Rees-Weeden, Managing Partner of Grey London. With decades of leading some of the largest European, and global brands, Mark helps us unpack these questions (and shares his thoughts on some of the teased Super Bowl commercials). Hosted by Gosha Khuchua and Alex McNamara Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO
What makes Scandinavian marketing unique? Why is Sweden so unique among Nordic countries in building global brands? Is globalization having a positive or negative effect on how marketing is being thought about by Scandinavian brands? And what makes the global marketing machine at one of the world's top fashion brands work? We posed these these and other questions to Jan Montwill, H&M's Global Digital Media Manager. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO
Peloton is in a heap of trouble. We debate where the company can find new avenues for growth. And we talk about how failed brand promises can impact consumer loyalty using a very real example from Best Buy. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30MinuteCMO.com and follow us on IG @30MinuteCMO
Happy new year! On our 50th show, we talk about ads we have thoughts about, including a few gems from Ryanair. We also look at the mostly empty CES this year and what this means for the events brand moving forward. And we share our thoughts on how some upstart agencies are trying to position themselves in the highly competitive market and what the reality looks like for them, when it comes to pitching. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30MinuteCMO.com or follow us on IG @30MinuteCMO
On this week's show, we pick apart a few great ads from Sweden, Iceland and Norway and we also focus our attention on changes at Instagram as well as on brands trying to displace incumbents in the sharing economy space. Hosted by Gosha Khuchua and Alex McNamara Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO
On this week's show, we wag our finger at the latest batch of Christmas ads from Amazon, Coca Cola and John Lewis. We also talk about the surprising effectiveness of timeshare marketing, the Aaron Rodgers scandal, Facebook's transformation into Meta and the passing of the advertising legend David Kennedy (of Weiden + Kennedy). Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30minuteCMO.com and follow us on Instagram @30MinuteCMO
On today's episode we feature two ads that we have thoughts about (we see you, BA and Fiji Airways). We also go a bit deep on soccer with our concern around Arsenal's choice to do a partnership with the new Batman movie release as well as the escalating feud between the game maker EA and FIFA. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30minuteCMO.com or follow us on Instagram @30MinuteCMO
On today's show, we are going to the movies! The fall of blockbusters is finally here and we are especially excited to talk about Bond. James Bond (and the brand integrations in this long-running movie franchise). So pull up the bar stool, order a martini (shaken, not stirred) and join us for this episode of The 30 Minute CMO. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO
On this week's show, we talk about Ads We Have Thoughts About, including a couple of true gems from Balenciaga (again!) and the furniture rental startup Fernish. We dive into the Facebook outage and the whistleblower scandal that's threatening to upend the company's business. And we finish with another rant about poorly written emails from brands - this time from YouTube TV. Hosted by Gosha Khuchua and Alex McNamara. Visit us at www.30minuteCMO.com or follow us on IG @30MinuteCMO
On this week's episode, we take a look at some great ads we loved from Bigelow Tea and a funeral parlor (yes, really!). We also discuss the Balenciaga x Fortnight collaboration in Picadilly Circus and Times Square. Other topics include the incredibly weird letter from the Peloton CEO and a discussion around the usefulness of Clear's app in creating additional value with the customer. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com or follow us on IG @30MinuteCMO
Today is the 1 year anniversary of Ad Talk and we are celebrating with our favorite topics! First up - bad bad bad (!!) meme marketing on Reddit and Instagram. Just stop! Next up - Marketing vs. Branding and why it's important to know the difference if you're a marketer. Rounding up this week's show is the humble QR code. Once given up for dead, it's enjoying a second (or third?) life and we couldn't be more excited! Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com or follow us on Instagram @30MinuteCMO
Today's show is all about the agency pitch process. Having served time on both sides of the agency-brand equation, Alex and Gosha dissect the process step-by-step, discuss what's not working and offer their advice on how to do it right. If you're a brand that's in market for an agency, or an agency that's pitching for new business, this episode's for you! Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com or follow us on Instagram @30MinuteCMO.
On today's edition of AdTalk, we talk about the changing Back to Office plans, whether we need more agencies and about sports teams partnerships with brands. As always, we express our unfiltered thoughts and opinions on these topics. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO
Denis Nazarov was a successful infrastructure consultant in Russia who dreamt of owning his own cheese business. On today's episode, he tells the story of his incredible journey from the glitz of Moscow to a very different life as an owner of a craft cheese (and meat, farm and hospitality) brand in central Russia. This is not a story told in cliches that we are so used to hearing from entrepreneurs. Instead, Denis' story is full of rich details about the endless stream of challenges, pivots, ideas and yes, even victories along the way. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com or follow us on Instagram @30MinuteCMO
iOS 14.5 introduced a lot of new challenges to mobile marketers and we decided to dedicated today's episode to this topic. We invited EA's mobile guru, Dom Garaventa to explain to us what these new privacy restrictions from Apple mean to mobile and app marketers and how to start thinking about solutions. Dom also shares some great tips about the fundamentals of mobile and app marketing that will be useful to anyone starting out in this field. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO
On this week's Ad Talk, we take a look at the rapidly expanding EV market and ask questions about the viability of some of the new brands entering the fray. And will increased competition force Tesla to finally advertise? We also discuss the new billionaire space and whether the halo effect generated by Virgin Galactic and Blue Origin on their owners' other businesses is a good thing. Hosted by Gosha Khuchua and Alex McNamara Visit our website: www.30MinuteCMO.com and follow us on IG @30MinuteCMO
On this week's show, we talk about the dilemma facing Olympic sponsors. We also tackle the phenomenon of non-alcoholic drinks, which are popping up everywhere. iOS 15 is capitalizing on Apple's privacy claims and is also putting "sharing" at the core of its product and service offering. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30minuteCMO.com and follow us on IG @30MinuteCMO
On this week's episode, we continue our global series by diving deep into the world of advertising creatives with Angus Macadam, the former ECD of Dentsumcgarrybowen in London and the current CCO of THOSE Creatives. How do you find and hire the best creatives? What motivates them to do great work? How do you work with clients to create incredible campaigns? And are we seeing a decline in the quality of ads? Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO
In less than two months, the world will be glued to the Summer Olympics in Tokyo. Without a doubt, these will be the strangest Olympics in our lifetimes. Without fans in attendance this year, we wanted to dig deeper into what goes on behind the scenes and how elite athletes prepare for and experience the games. Joining us today is U.S. Olympic swimmer Jordan Wilimovsky. Jordan will be competing in the Tokyo Games, hoping to improve on his Olympic debut in Rio in 2016, where he finished 5th in the 10k event. We wanted to get Jordan's perspective about the postponed games, his relationship with brands and sponsors and to get a sense of how an athlete at his level prepares for this ultimate competition. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO
This week's show is all about Australia and the marketing landscape there. We are joined by our friend, a veteran of digital marketing, Charles Dangibeaud to cover some of our favorite topics (but with an Aussie twist) - streaming, TikTok, mega platforms, Australia's equivalent of the Super Bowl for ads and more. We also get a taste for Aussie beer and the less-than-stellar Internet connections. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30minuteCMO.com or follow us on Instagram @30MinuteCMO
On this episode, Alex and Gosha applaud some excellent creative for Realtor.com, discuss tech feuds between Google, Roku, Facebook and Apple, talk rental cars and touch on the Tokyo Olympics. Hosted by Gosha Khuchua and Alex McNamara Visit us on www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO
Today's show is about the (very brief) rise and spectacular fall of the Super League - an attempt by elite European soccer clubs to form a new, breakaway league that went absolutely nowhere. Gosha, acting on the behalf of most casual American observers, interviews Alex (an Arsenal supporter) and our guest, Craig Barber (supporting Tottenham) to understand how European club football is structured, what led to the idea for the Super League and ultimately why it failed. Visit us at www.30minuteCMO.com or follow us on Instagram @30MinuteCMO Hosted by Gosha Khuchua and Alex McNamara
On today's show, the guys decide to let off some steam. Neither brands nor ads were spared. We discuss a few really bad efforts by brands and their agencies. We also take a look at how countries have hurt or improved their brand reputations during Covid. Staying on the Covid theme, we discuss whether vaccine manufacturers Astra Zeneca and Johnson & Johnson will see long-term reputation damage from the bad PR their jabs are getting at the moment. The show is hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com or follow us on IG @30MinuteCMO
On today's episode, we revisit the Tweetabix phenomenon and nerd out on some really good creative from McDonald's and a spec ad for KitKat. We also marvel at McKinsey's marketing advice and spend a few minutes talking about the resurrection of Quibi and Kia's global rebrand. Follow us on IG @30MinuteCMO and visit us at www.30minuteCMO.com. Hosted by Gosha Khuchua and Alex McNamara.
On today's episode, we dish out our verdicts on who the winners and losers of the Super Bowl ads wars were. We also talk about a rival to TikTok called Kuaishou that reached a $160B valuation and share a collective chuckle over the excellence that is the Weetabix tweet. Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO. Hosted by Gosha Khuchua and Alex McNamara
In today's show, we dive deep into some big confrontations happening in the world of business and marketing. First, we look into the war waged by Reddit users against Wall Street and how platforms like Robinhood are handling the spotlight. We also turn our attention to the battle between Google and Australian government and news publishers. On the lighter side, we evaluate the recent ad for Dublin Bikes and touch on Microsoft's investment into Cruise. Follow us on Instagram @30MinuteCMO and visit us at www.30MinuteCMO.com. Hosted by Gosha Khuchua and Alex McNamara
On this episode, we discuss the latest privacy blunder by Facebook that's driving huge spikes of new users for messenger apps that compete with WhatsApp. We also debate the extent to which the 1st Amendment governs social media usage and look into how marketing organizations set their KPIs. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com or follow us on Instagram @30minutecmo
Welcome to the new year and the new pod! On this episode, we discuss the new Hilton "Give Gold" referral campaign, the future of social selling, Discovery's foray into streaming and the CIA's site revamp. Visit us on www.30minuteCMO.com or follow us on IG @30MinuteCMO Hosted by Gosha Khuchua and Alex McNamara
For our final episode of the year (and our 25th at that!), we rank our favorite holiday ads and revisit some of the stories we thought were most important from 2020. We want to thank you for giving us a listen this year and for your feedback and questions! We can't wait to ring in the new year with more episodes, great guests and good banter. Hosted by Gosha Khuchua and Alex McNamara Visit us at www.30minuteCMO.com and follow us on Instagram @30MinuteCMO
On today's Ad Talk, we talk about Warner Bros' pivot away from movie theaters, discuss the AGs' case against Facebook, debate whether Equinox can run a hotel and give our 2 cents on the Airbnb IPO. We also give the new Bird Air a severe case of side eye. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO or visit our website at www.30minuteCMO.com.
2020 has been the great accelerator of e-commerce. What technologies are enabling this revolution? What does the future look like? And will this spell the death of physical retail? We sat down with Adam Levene, the founder and HERO, a revolutionary technology that is bridging the gap between traditional and digital retail, to get his thoughts on these topics. Hosted by Gosha Khuchua and Alex McNamara. Visit us: www.30minuteCMO.com Follow us on Instagram: @30MinuteCMO
On today's edition of Ad Talk, Alex and Gosha dish out their Black Friday verdicts and discuss folding screens on new phones and laptops. They also geek out on the new Land Rover Technics and give their opinions on whether the death of gaming consoles has been exaggerated with the release of the new PS5 and Xbox Series X. Follow us on Instagram @30MinuteCMO and visit our new site at www.30minutecmo.com. Hosted by Gosha Khuchua and Alex McNamara.
What does it take to successfully market a championship NHL franchise? We talk to Patrick Abts of the 2020 Stanley Cup Champions - the Tampa Bay Lightning about the work his team does behind off the ice to ensure long-term success of the club. And we get a firsthand account of how Covid-19 threw a wrench into carefully laid out plans and forced the marketing group to innovate at an incredible pace. Hosted by Gosha Khuchua and Alex McNamara. Visit us on www.30minuteCMO.com and follow us on Instagram @30MinuteCMO.
Cannabis is a booming industry, with new brands being born every year. Yet marketing weed is surprisingly difficult. On this show, we speak to Colin Landforce, COO of LTRMN, a Portland-based cannabis brand house about how cannabis brands deal with federal restrictions and how they find opportunities along the way. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO
We discuss how LinkedIn and Instagram got a makeover as well as TikTok fight to live another day. We also wag our finger at Article and other brands who have misleading Black Friday sales and we discuss whether Apple's latest foray into the smart speaker game can help it keep up with Google and Amazon. Hosted by Gosha Khuchua and Alex McNamara. Follow us on @30MinuteCMO on Instagram
What is leadership? How do you scale it? How do you think about the greater good when dealing with an individual? We dive deep into the subject of leadership with Jeremy Cornfeldt, CEO of iProspect - the world's largest performance marketing agency. Hosted by Gosha Khuchua and Alex McNamara Follow us on Instagram @30MinuteCMO
On today's episode, we talk about Postmates' retail push and the overkill of the subscription model. Hosted by Gosha Khuchua and Alex McNamara Follow us on Instagram @30MinuteCMO
On today's show, Alex and Gosha lift the hood on what causes content, like the Ocean Spray TikTok video, to go viral. They discuss the collapse of the streaming platform Quibi and Jay-Z's entry into the cannabis business. The guys also debate the pros and cons of brands making political statements and whether the Expensify CEO was right or wrong to urge its users to vote for Biden. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO.
On today's show, we talk about the Google anti-trust lawsuit, the modernization of WalMart stores and whether the new iPhones will help usher in the 5G era. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO
Today's interview is with Alyssa Alsheimer, VP of Marketing at Wellframe, an innovating health tech company that aims to deepen the relationship between consumers and their healthcare. We ask Alyssa about her experience of going from an agency to a brand, as well as what it's like to manage all aspects of marketing for a company. We also ask Alyssa to share her top marketing tips with our listeners. Hosted by Gosha Khuchua and Alex McNamara. Follow us on Instagram @30MinuteCMO
Today's Ad Talk is all about the latest trends in media, marketing and e-commerce. We talk about Zoom and other platforms turning to digital events and discuss Amazon's domination of the holiday season with Prime Day. Also - Disney's pivot to streaming. Hosted by Gosha Khuchua and Alex McNamara. Connect with us on Instagram @30MinuteCMO.
How do you scale your Customer Service experience as you grow and not lose the white glove touch? This is the second part of our conversation with Ty Givens of The Workforce Pro. It will also feature top tips for setting up your business for success during the holidays, how to deal with Zendesk and how to be an e-commerce success. Follow us on Instagram @30MinuteCMO and find Ty on @TheWorkforcePro.
Are movie theater dead? Do we need more streaming service? And are some brands doing irreparable damage by gutting their marketing departments? This and more on today's edition of Ad Talk with Gosha Khuchua and Alex McNamara. Subscribe and listen and make sure to ask your questions on LinkedIn or on Instagram @30minuteCMO.
Every business needs to be upping their customer experience game. We talk to Ty Givens of The Workforce Pro about how growing companies can put in the right foundation and systems to make their Customer Service a tool for growth rather than something customers will hate dealing with. Follow us on Instagram @30minuteCMO and find Ty on @TheWorkForcePro.
Is the concept of celebrity brands dead? Are we ready for a cashierless and contactless retail future? This and more on this edition of Ad Talk with Gosha Khuchua and Alex McNamara on The 30 Minute CMO podcast. Follow us on Instagram @30minuteCMO.
On today's episode, Gosha and Alex unpack the latest news from the TikTok saga. The guys also dissect Amazon's latest foray into environmental marketing. And they pose the question: should customer care sit under marketing? Follow us on Instagram @30minCMO and drop us a line with your questions.
On today's show, Gosha and Alex analyze the Oracle/TikTok deal and how it benefits Oracle. The guys also get deep into the business of sports marketing and the Americanization of international sport. Finally, they chat about whether it's a good thing to be living in a large ad market. Follow us on Instagram - @30minutecmo and leave your questions and comments.
On this episode of Ad Talk, Alex and Gosha debate the future of work, critique Peloton's move to introduce new, more expensive bikes and share their thoughts on how to market during the holidays.
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