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Aliza’s career exploded while she was the SVP of global communications at Donna Karan International where she created and built the voice of the award-winning social personality DKNY PR GIRL which was kept anonymous for years before revealing she was the sassy voice behind the tweets. She organically built a multi-platform community of over 1.5mm followers for DKNY, and was one of - if not the first - marketers to humanize a brand and give it an honest and trusted voice. Thanks to the attention the twitter account received, she landed a book deal and authored the best-selling book, LEAVE YOUR MARK that has been translated into Spanish, Chinese, and Russian and is ranked #5 in Book Authority's "Best Career Development Books of All Time." Let me just say that I read Leave Your Mark right out of college and it was the first-ever career advice book I had ever read and she was one of my very first career role models so you can imagine that this is a very crazy full circle moment for me to be interviewing her on Active Ingredient. Like I honestly can’t believe it. Anyway, Leave Your Mark continues to live on and is now the title of her recently launched podcast, Leave Your Mark the podcast where she brews fresh career advice weekly with some of her most successful and dynamic friends. Aliza has received many accolades but to name a few she has been featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is a TEDx speaker, a five-time Fashion 2.0 award winner, and been named one of Time's "Six Women Who Rule the Fashion World” and New York DAily News’ list of “Top 50 Most Powerful Women in New York,” On this episode we talk about her incredible career journey from editorial to public relations to authoring a book, consulting and launching a podcast, we talk about how public relations has drastically changed with the rise of social media and the decline of print, how podcasts are the new media real estate to pay attention to, we talk about the power and importance of humanizing a brand and of course we get into the power of connection and creating meaningful relationships.
Patti Cohen is my mentor. As employee #1 at Donna Karan International, she was the former EVP of Global Marketing and Communications and is hugely responsible for creating these powerhouse brands. Patti is the epitome of what a leader should be. Over her 30 plus years at Donna Karan, she helped start and build it all — an extraordinary marketer who had a vision for the brands beyond what anyone had ever seen. Everything I know, I have learned from her. Without her, I would not be where I am today.
Meet the Aliza Licht! Aliza Licht is the founder & president of LEAVE YOUR MARK LLC, a company that specializes in brand marketing, communications, digital strategy, and tech start-up advisement. Previously, she was the longtime svp of global communications at Donna Karan International. Most known for her work as the creator and voice of the award-winning social personality DKNY PR GIRL. Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. For the past two-and-a-half years, she was the executive vice president, brand marketing and communications at Alice + Olivia. She was also named as one of ‘six women who rule the fashion world’ by Time magazine.
Nat and Audrey swap tips for buying in bulk, managing the minutia of large families, and dealing with the insanity of matching socks. Audrey McClelland left the fashion world of Donna Karan International in NYC to raise her brood of boys in her home state of Rhode Island. She’s learned that you can take the girl out of the Fashion District, but you can’t take the Fashion District out of the girl. Audrey brings her fashion expertise and mom experience to Mom Generations. Audrey is a mom of 4 boys and a little girl, married her college sweetheart and resides in Rhode Island! Visit Audrey's blog, Mom Generations, and find her on Instagram, Facebook, Twitter, YouTube, and Pinterest.
Mr. Ullmann served as founding President & CEO of MESH, a partnership with Li & Fung, as well as President & CEO of Shop Your Way Brands, a division of Sears Holdings Corp. He was Corporate Vice-President of Donna Karan International, President of Fubu International, Managing Director of Coogi, President of Phat Fashions, and President of New Business Development for Kellwood. Mr. Ullmann has a BA and a MBA from Copenhagen Business School, Denmark. Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Conference Call go to http://www.UltimateMarketingMagician.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Audrey McClelland is the founder of MomGenerations.com, an online destination for mothers. Audrey left the fashion world of Donna Karan International in NYC to raise her brood of boys in her home state of Rhode Island. She’s learned that you can take the girl out of the Fashion District, but you can’t take the Fashion District out of the girl! Audrey brings her fashion expertise and mom experience to Mom Generations. Audrey is a mom of 4 boys and a little girl, married her college sweetheart and resides in Rhode Island!
Aliza Licht, the SVP of Global Communications at Donna Karan International and DKNY PR GIRL, the company’s award-winning social media personality joins Host Deirdre Breakenridge on Women Worldwide. Aliza is also the author of a new book called, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. On the show, Aliza discusses how to find your career niche. She uses her own personal journey to impart advice, transitioning her career from premed and plastic surgery to becoming a well-known fashion maven. She also shares her thoughts on people and politics in the office, the importance of social media and tips on how to break into any profession with or without experience. A little more about Aliza Licht … Aliza was listed as #30 in The New York Daily News “Top 50 Most Powerful Women in New York,” she is a an inaugural TEDx Times Square speaker and she has been profiled by The New York Times in “PR Girl Revealed as PR Executive.” Aliza was also recently featured on the cover of The New York Times style section in an article, “Who Will Be America’s Next Top Mentor?" You can learn more about Aliza on her website A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students. Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.
Aliza Licht is the SVP of Global Communications at Donna Karan International and DKNY PR GIRL (@dkny on Twitter), the company's award-winning social media personality. Licht was listed as #30 in The New York Daily News "Top 50 Most Powerful Women in New York," she is a an inaugural TEDx Times Square speaker, has been profiled by The New York Times in "PR Girl Revealed as PR Executive," E! News "A Day in the Life," Good & IBM's "Figures of Progress" and TIME Style & Design's "Six Women Who Rule the Fashion World," among many others. Licht's first book, Leave Your Mark, is available on preorder now and due out in May 2015 by Grand Central Publishing (U.S.) & Little, Brown and Company (U.K.).