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Research shows people form judgments within seconds of meeting someone new or encountering a new situation. That means how you introduce yourself in those first few moments has a powerful impact on how others perceive you. Personal branding expert Aliza Licht joins the show to share:Easy tips to nail your intro every timeHow to craft a concise and impactful professional introductionWays to be memorable with your audienceShow NotesWeekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP Guest Resources:Leave Your Mark Podcast: https://podcasts.apple.com/us/podcast/leave-your-mark-freshly-brewed-career-advice-with/id1481231734On Brand book: https://alizalicht.com/on-brand Aliza website: https://alizalicht.com/Career Contessa ResourcesBook 1:1 career coaching session: https://www.careercontessa.com/hire-a-mentor/ Take an online course: https://www.careercontessa.com/education/ Get your personalized salary report: https://www.careercontessa.com/the-salary-project/ Browse open jobs: https://www.careercontessa.com/jobs/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
B”H This episode is brought to you by American Friends of Yad Eliezer/B'ezri Help our brothers and sisters in Israel by donating today at bezri.org Are you ready for some career advice? Cuz you're about to get it from none other than Aliza Licht. Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, […] The post 412: Can your personal values be “on brand”? with Aliza Licht author of On Brand appeared first on Yael Trusch.
Mike "C-Roc" sits down with the dynamic Aliza Licht, an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. With over 25 years of experience in the fashion and media industries, Aliza shares her incredible journey—from her pre-med beginnings to becoming a powerhouse in corporate fashion PR, branding, and consulting. Tune in as Aliza reflects on pivotal moments that shaped her career, the power of intuition over rigid strategic planning, and the invaluable lessons she learned from working behind the glamorous yet grueling scenes of the fashion world. She also dives into the importance of discipline, time management, and creating meaningful connections to open doors to success. Whether you're a budding entrepreneur, a seasoned professional, or someone seeking career inspiration, this episode is packed with actionable insights and engaging stories that will leave you motivated to take charge of your personal and professional growth. Website- https://alizalicht.com/ Social Media Links/Handles- https://www.instagram.com/alizalichtxo/?hl=en https://x.com/alizalicht?lang=en https://www.tiktok.com/@alizalichtxo?lang=en https://www.threads.net/@alizalichtxo
In today's episode, I'm so excited because I am speaking with Aliza Licht who is a branding specialist and we explore the intersection of personal branding and Human Design. Aliza shares her transformative journey from aspiring plastic surgeon to a successful career in fashion and branding, emphasising the importance of understanding one's personal brand. I trust you will get what you need from this episode, and make sure you come let me know how it resonated with you on instagram @the_human_design_coachBig love,MxxAliza's Details:Website - https://alizalicht.com/IG - https://www.instagram.com/alizalichtxo/Podcast - https://alizalicht.com/podcastBodyGraph Chart SoftwareCreate your own Human Design chart tool with BodyGraphChart! Embed a chart tool on your own website, so you can engage with your leads, grow your business, teach Human Design the way YOU want to teach it and create success!Get BodyGraphChart here: https://bodygraphchart.com?via=emmadunwoodyUse the code humandesignpodcast for 50% off for 12 months!OTHER RESOURCESWant more on Human Design? Explore the ways to get involved below:Get Your Free Human Design Chart: https://www.emmadunwoody.com/get-your-chartThe HDx Collective: https://www.emmadunwoody.com/membershipThe Authentic Success Club: https://www.emmadunwoody.com/authentic-success-clubSupport The Human Design Podcast and your continued learning: https://www.buymeacoffee.com/emmadunwoodyWant to sponsor the podcast? Apply here for the "Millions of Millionaires" project: https://forms.gle/Hs2MGFSuyRrVKJ116Instagram @the_human_design_coachMusic: Spark Of Inspiration by Shane Ivers - https://www.silvermansound.comSupport the show
The Cathy Heller Podcast: A Podcast for Soulful Entrepreneurs
What does it really mean to be "on brand", and how can your brand align with your values? Aliza Licht, award-winning marketer, bestselling author, podcaster, personal branding expert, career development coach, and founder of Leave Your Mark grew up knowing that she deserved a seat at the table when she made the decision to show up. It's become her mission to help others overcome the fear of showing up by establishing their personal brand. She teaches you how to define your brand guardrails, connect with the people meant to be in your audience, evolve your brand to represent the things that really matter to you, and find the confidence to be visible and say, "Why not me?" - Join Cathy's free Manifestation Activation Workshop, Oct 10th @ 9 am PT / 12 pm ET! cathyheller.com/manifest - Aliza's books, podcast, consulting and more at alizalicht.com - Follow Aliza on Instagram and TikTok @alizalichtxo, X and LinkedIn @AlizaLicht - Reach out to Aliza at askaliza@alizalicht.com
Aliza Licht is the best-selling author of "Leave Your Mark" and "On Brand." In a fascinating discussion, Aliza joins Marc Beckman on this episode to provide a comprehensive roadmap to building your personal brand.Aliza shares her journey of creating an anonymous Twitter account for Donna Karan New York during a time when luxury brands were hesitant to embrace social media. She explains her strategy of engaging audiences through storytelling and behind-the-scenes content, which grew the account to 400,000 followers before her big reveal. Aliza also discusses her new book 'On Brand,' which offers 'Ten Commandments of Personal Branding,' and delves into the evolution of personal brands, the impact of social media, and the importance of aligning one's personal narrative with public perception. The conversation explores the challenges of maintaining a personal brand, especially in the face of controversies and societal changes. Aliza emphasizes the role of self-reflection and repetition in building a strong personal brand and shares her experiences of helping high-profile individuals shape their public personas.Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://www.linkedin.com/in/alizalicht/Instagram: https://www.linkedin.com/in/alizalicht/X: https://x.com/AlizaLichtWebsite: https://alizalicht.com/To join the conversation follow Marc Beckman here:YoutubeLinkedInTwitterInstagram
The Trust Doctor: Restoring Trust & Enriching Significant Relationships
Today I'm joined by the incredible Aliza Licht! Aliza is an award-winning marketer, best-selling author, keynote speaker, podcaster, personal branding expert, and career development coach. Together, we dive deep into the world of personal branding, social media guardrails, and the importance of authenticity. What You'll Learn: - Social Media Guardrails: Aliza emphasizes the importance of having a mental filter before posting on social media. She advises considering the purpose of the content and whether you'd be comfortable seeing it as a full-page ad in the New York Times. - Ripple Effect of Posts: Think about the ripple effect of your social media posts. Consider your stakeholders—clients, bosses, children—before hitting "post." - Personal Experiences: Aliza shares an inspiring personal story of overcoming a childhood stutter with the support of her mother and grandmother, both strong, confident women who shaped her success. - Balancing Life and Work: Aliza discusses the importance of time management, setting boundaries, and the power of multitasking, especially for working mothers. Stay tuned for more episodes where we explore real relationships and personal growth. Until next time, be well and leave your mark!
Having to issue a public apology as a CEO is stressful... and that stress can lead to some bad choices. Jason and Nicole call up PR and branding expert Aliza Licht to unpack the apology delivered by the CEO of Kyte Baby... and then the apology for that apology. Aliza explains what the CEO should have done, and Nicole shares about a time she needed to apologize herself. Subscribe to Aliza's podcast Leave Your Mark, now part of the MNN network, here, or wherever you're listening now.
Business - Aliza Licht
Leave Your Mark is like The Devil Wears Prada meets career advice. That's what I thought of when I wrote my book in 2015. And this podcast is a continuation of everything I started back then. I'm your host, Aliza Licht. I'm an award-winning marketer, two-time author, and personal branding expert, and I am your trusted guide every week, bringing you career advice and stories that you really don't hear anywhere else. Because here's the difference: my podcast is keeping it real. And I want to make sure when you listen to these episodes, you walk away feeling like, I can do that. I can literally take that advice and employ it tomorrow. Because we don't need fluffy advice and we don't need to hear people just bragging about their careers. We need to hear real information that we can use. So join me this season, Season 14. I am so excited to be back. We have a stellar lineup of guests and this season I'm going to be doing something new. I am going to start some solo episodes based on my new book, On Brand, on specific topics. And I think it'll be really fun to have those episodes too. So subscribe to the show. I can't wait to have you listen. And please remember that whatever you're going through right now, if change doesn't hurt a little, it's not change. Keep on rocking. Aliza x
Before you post anything, ask: Why am I posting this? Is this within my brand guardrails? Even still, you may find yourself in hot water someday, and it's important to think through how you will respond (and the pop-up team you will assemble to help) in advance. Today, we're breaking down the tricky art of crisis communications and apologies with Aliza Licht, author of On Brand, who brings two decades of PR experience to the conversation. More About Aliza: Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL.
Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. From her early days as the anonymous social media phenomenon DKNY PR GIRL (the original Gossip Girl) to her latest book ON BRAND, she's leveraged over 25 years of marketing, communications, and digital expertise to create her own company Leave Your Mark, a multimedia brand and consultancy. She's been featured in countless media outlets, including Good Morning American and The Today Show to name a few, and is recognized as one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." Follow Aliza: @AlizaLichtxoAliza's Website: https://alizalicht.com/Purchase ON BRAND on AmazonListen to LEAVE YOUR MARK on Apple Podcasts
EP 98: Midlife hotties, are you ready to find your voice and define (or re-define) your personal brand, goals, and interests? Looking for inspiration on how to break free from midlife social comparison and start that project you've been dreaming of? If you are ready to start your midlife reinvention and create your personal brand, then this episode is for you! Join me, Dr. Sarah Milken in an honest conversation called “Your Midlife Personal Rebrand”. My guest Aliza Licht went from being the creator and voice of “DKNY PR Girl” on Twitter, a marketing and branding expert and now an author and podcaster. She's the host of the Leave Your Mark podcast and the author of LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media. and ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. We discuss the importance of your personal brand (even if you don't have a “job” or a business), finding your voice, standing up for your message and limiting the effects of social comparison. Mentions: Eve Rodsky: Find Your Unicorn Space Being A Jewish Activist Wasn't On Brand For Me Ross Martin: @rossmartin Dorie Clark: @dorieclark Looking forward to connecting with you! Here are some ways to connect with me! THE FLEXIBLE NEUROTIC SHOW NOTES: https://www.theflexibleneurotic.com/episodes/98 THE FLEXIBLE NEUROTIC INSTAGRAM: https://www.instagram.com/theflexibleneurotic/ THE FLEXIBLE NEUROTIC WEBSITE: https://www.theflexibleneurotic.com/ THE FLEXIBLE NEUROTIC EMAIL: sarah@theflexibleneurotic.com
What does it mean to have a brand? What does your brand tell the world about you? What happens to that brand when the world changes? Aliza Licht knows - especially after the past five weeks. As an award-winning marketer, bestselling author & podcaster, personal branding expert, and career development coach, Aliza was a go-to on Instagram for confident, spot-on analysis of brand management and mismanagement, from celebrities and corporations in the news to the rest of us out there hanging a shingle in the world. But on October 7, 2023, Aliza realized that her brand had to represent her whole self, and include her whole identity. She has since become a one-woman up-to-the-minute newsfeed about Israel & Gaza, and has a new appreciation of what it means to be "on brand" in a crisis. On this episode of "Your New Life Blend," host Shoshanna Hecht sits down with Aliza to discuss how our brands not only reflect our professional milestones and achievements, but of what we choose to prioritize in our lives - and the values we live by.Show Notes:Website:https://alizalicht.comBook:On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.https://alizalicht.com/on-brandLeave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.https://alizalicht.com/leave-your-markPodcast:Leave Your Markhttps://alizalicht.com/podcastSocial Media:https://www.instagram.com/alizalichtxohttps://www.tiktok.com/@alizalichtxohttps://www.linkedin.com/in/alizalichthttps://twitter.com/AlizaLicht
Today's guest, a former fashion executive, successfully turned her communications expertise into a multimedia brand and consultancy. And today, you and I have the privilege of learning from her years of experience. Her name is Aliza Licht, and her latest book is called On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception. How […] The post 501: Discover Who You Already Are, Who You Want to Be, and How to Ensure Others See You That Way with Aliza Licht first appeared on Read to Lead Podcast.
This week, we're thrilled to host Aliza Licht, an expert in personal branding and the author of "On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception." This episode is a must-listen for anyone looking to build a strong personal brand. Whether you're an influencer, a professional, or just starting out, Aliza's insights are invaluable. Personal branding isn't just about seeking fame; it's about presenting yourself and communicating your value to the world. ✨ Key Takeaways: Shaping Your Narrative: Aliza dives deep into how you can control the story of your professional life. It's not just about what you do; it's how you present it. Changing Perceptions: Learn how to shift how others see you, and why this matters in your career progression. Leadership Insights: Discover Aliza's unique perspective on leadership and its role in personal branding. Beyond Social Media: Understand why personal branding extends far beyond your social media presence. Effective Communication: Get practical strategies for communicating your value effectively. Don't miss this episode! Tune in now to learn how to take control of your personal brand and shape the narrative of your professional life. Because remember, when it comes to success, perception is just as important as reality. #ReachingYourGoalsPodcast #PersonalBranding #Leadership #CareerDevelopment #AlizaLicht #Podcast #ProfessionalGrowth --- Aliza's bio: ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Aliza is based in New York in the US. Stay in touch with Aliza: Instagram: @alizalichtxo Twitter @alizalicht TikTok: @alizalichtxo ----more---- If you have comments on the show or like to work with Johanna, you can reach her at Johanna.Herbst@delygate.com. You will also find more information on the show at https://www.delygate.com/podcast. Lastly, to get inspiration in your inbox, please sign up for our newsletter (https://delygate.substack.com/).
Enjoy this video podcast on Spotify and Youtube! When Aliza Licht (aka DKNY PR GIRL) left Donna Karan after 17 years, she was simply known as Aliza from DKNY. With no title to fall back on, Aliza knew she had to figure out who she was now and reshape her own narrative. Aliza's journey in self-reflection led to her writing her second book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. By retelling her journey, Aliza shows readers how she rebranded herself and took control of her own story. Aliza believes that every individual is responsible for taking an active role in their own brand in today's ever-changing, noisy world. For Aliza's full back story, be sure to revisit her first guest appearance on Superwomen. Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Guest Website: alizalicht.com Social Media: Instagram: @alizalichtxo Twitter: @AlizaLicht LinkedIn: @AlizaLicht TikTok: @alizalichtxo Big Ideas: -Questions to consider when thinking about your personal brand -How to talk about yourself without bragging -Individualized advice for Gen X, Millennials, and Gen Z for building a brand Links: Market Yourself: Aliza Licht of Leave Your Mark- Aliza's first guest appearance on Superwomen On Brand Book On Brand Reading Companion Leave Your Mark: Podcast Leaving Their Mark LinkedIn List --- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support
In her ongoing coverage of the events in Israel, Nicole brings you a special episode of Help Wanted, the podcast she cohosts with Jason Feifer— editor in chief of Entrepreneur Magazine. In this episode, Jason and Nicole tackle a question the whole internet is asking: should we be talking about politics on social media? Some argue we have a responsibility to share our beliefs, while others believe social media is not the best forum to affect change. Jason and Nicole, alongside marketing expert Aliza Licht, give you the framework to decide when and how to engage with political topics on social media— and if engaging is right for you at all. Never miss an episode and subscribe to Help Wanted here: https://link.chtbl.com/85RcT5bT
Today, Jason and Nicole tackle a question the whole internet is asking: should we be talking about politics on social media? Some argue we have a responsibility to share our beliefs, while others believe social media is not the best forum to affect change. Jason and Nicole, alongside marketing expert Aliza Licht, give you the framework to decide when and how to engage with politics on social media— and if engaging is right for you at all. Learn more about your ad choices. Visit megaphone.fm/adchoices
"Unlocking Your Personal Brand With Aliza Licht" is an illuminating podcast episode that dives into the art of crafting and cultivating a strong personal brand. Hosted by [Host's Name], this engaging episode features a captivating conversation with Aliza Licht, a renowned expert in personal branding and communication. Throughout the discussion, Aliza shares valuable insights, practical tips, and real-world examples to guide listeners on the journey to establishing a compelling and authentic personal brand. The episode covers essential topics such as defining your unique identity, leveraging social media effectively, building meaningful connections, and navigating challenges along the way. With Aliza's expertise and relatable anecdotes, listeners gain a deeper understanding of how to harness their individuality and present themselves in a way that resonates with their desired audience. Whether you're an aspiring professional, entrepreneur, or simply looking to enhance your online presence, this episode offers a wealth of actionable advice to unlock and maximize your personal brand's potential. Website: https://www.alizalicht.com
In this episode of Breaking the Bias, Consciously Unbiased co-founder Bindu Lokre sat down in a studio in New York with special guest Aliza Licht, founder of Leave Your Mark and author of the amazing book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. They dive deep into the world of personal branding and overcoming fears. They also cover how to keep your job title from becoming your identity, why a career change starts with changing the way you think about yourself, and how identifying and understanding our fears is the first step to breaking through them to help grow your confidence at work. Get show notes at ConsciouslyUnbiased.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/consciously-unbiased/message
ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo.Where to find ALIZA LICHTWebsites: alizalicht.comTwitter: @AlizaLichtInstagram: @alizalichtxoLinkedIn: ALIZA LICHTTiktok: alizalichtxoAmazon: On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. SPONSORThis episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS“I love Natasha and the Fascinating Entrepreneurs Podcast!”
Aliza Licht, Founder of Leave Your Mark Consultancy, discusses her book “On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception.” Hosts: Tim Stenovec and Madison Mills Producer: Sara LivezeySee omnystudio.com/listener for privacy information.
ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo. Interviewed by Kate Doerge.
In this episode, our guest is DKNY's PR star, Aliza Licht. Aliza who was the anonymous voice behind DKNY's social media, left her career to set out for entrepreneurship and rebranding herself. She is now the author of Leave Your Mark and On Brand, where she explains how and why everyone should brand themselves to uplift their presence and career.We also cover:What it's like rebranding yourself after a major career shiftFinding your narrative and goalHow to do a personal audit of yourself and find your superpower Why the power of networking shouldn't be overlookedWant more from SheSpeaks?* Sign up for our podcast newsletter HERE! * Connect with us on Instagram, FB & Twitter @shespeaksup Contact us at podcast@shespeaks.com
This was a really special episode. I interviewed Aliza Licht. Aliza is a best-selling author, the former SPV of DKNY and the creative brain behind the infamous twitter handle @DKNYPRGIRL. (RIP!)We talked about her best-selling new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. One of the juiciest parts of the convo: How personal branding is different for men vs women.Subscribe to the Content People newsletter https://meredithfarley.substack.com/Follow Meredith on LinkedIn https://www.linkedin.com/in/meredith-farley/Follow Aliza - on Insta https://www.instagram.com/alizalichtxo/?hl=en- on LinkedIn https://www.linkedin.com/in/alizalicht/- her podcast https://alizalicht.com/podcastAnd check out her previous book, Leave Your Mark https://www.amazon.com/Leave-Your-Mark-Career-Social-ebook/dp/B00NERQSHA/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1689651019&sr=1-2
Success is a tricky thing. For starters, what does success even mean? Everyone has their own definition of success, yet we are often held to society's standards. In this unique live event, three notable authors, Aliza Licht, Laura Gassner Otting, and Christina Wallace, discussed this topic from their experienced perspectives and respective new books, ON BRAND, Wonderhell, and The Portfolio Life. Each author brings decades of experience and fascinating stories to the table: Aliza Licht is an award-winning marketer, 2x author, host of the Leave Your Mark podcast, and personal branding expert with over twenty-five years of experience in the image-making fashion industry. Her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. is part career book, part personal growth guide, and a comprehensive roadmap to building your personal brand so your name is dropped in rooms you're not in and that you're recommended for opportunities other people haven't even heard of yet. In the WSJ bestseller, Wonderhell: Why Success Doesn't Feel Like It Should . . . and What to Do About It, Laura Gassner Otting leverages her 30-year-plus resume, defined by her entrepreneurial edge, to introduce the idea that success is often both a wonder and a hell. She answers the question: Why doesn't success feel like it should? What do we do with this confusing feeling, and how do we learn to live with this newfound potential that's both exciting and exhausting? In The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card, What Color Is Your Parachute? meets Out of Office in this inspiring, practical playbook. Christina Wallace, serial entrepreneur, podcaster, and Senior Lecturer of Entrepreneurial Management at Harvard Business School, shares her solution for anti-hustle culture and how having a "portfolio life" (rather than pouring yourself into one single full-time job) will help you future-proof your career and achieve a sustainable work-life balance while optimizing your happiness, personal growth, and bank accounts.
How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. Learn more about Aliza at alizalicht.com. Aliza's book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception, is available now! Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/spp. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show."Grab a copy of Aliza's book here: https://amzn.to/42amGAN
“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker. Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social media pioneer and personal branding expert. As the voice behind DKNY's PR Girl, one of the first fashion influencers on social media, Aliza learned firsthand how incredible a solid personal brand can be. Stepping away from her identity as DKNY's PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.Here are today's helpful highlights:The magic of a strong personal brand is when your name is dropped in rooms that you're not in.Guardrails are important for your personal brand. Think about what you want to be known for with each post. If you don't know, don't post.Mentorship is identifying your personal advisory board and leaning on different people for different things.Quotes“When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?' And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)“The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)“For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)Connect with Aliza Licht:Instagram | http://www.instagram.com/alizalichtxoWebsite | http://www.alizalicht.comBuy Aliza's new book, On Brand | https://alizalicht.com/on-brandCheck out the Leave Your Mark Podcast | https://alizalicht.com/podcastIf you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchukPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.
Ellevate Podcast: Conversations With Women Changing the Face of Business
We sit down with Aliza Licht, author of "ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.," to discuss her experience as DKNY PR Girl, branding yourself on and off social media, and how she learned how to leave one brand and create another one. Be sure to tune in this week for some big podcast news!
When the term “personal brand” first entered the zeitgeist, people were stoked to talk about it—but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal brand" is a tool that can help you leapfrog in your career. This Help Wanted episode is proof - and Money Rehabbers have to hear it. When Nicole and Entrepreneur Magazine editor in chief Jason Feifer get a listener-submitted question about building a personal brand on their podcast Help Wanted, they decide to phone-a-friend: Aliza Licht, an incredible marketing guru. Jason, Nicole and Aliza take the caller through an exercise that you can use to build your reputation, get recognition for the work you love and secure the opportunities you've always wanted. Find Aliza's latest book, On Brand, here: https://alizalicht.com/on-brand Subscribe to Help Wanted here: https://link.chtbl.com/85RcT5bT
You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a sea of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do you use it to get a job or get ahead in your career? These are all legitimate questions! Fortunately, we're joined today by Aliza Licht, who is the author of the new book On Brand and an award-winning marketer. She explains in the latest episode of the Get Hired podcast that you have a brand regardless of your industry or position. Aliza also teaches us the elements of a great brand, how to harness its power, and much more. If you're looking to stand out during your job search or at work, this episode is for you. Join us as we dive into the world of branding with Aliza Licht. Follow Aliza on LinkedIn by clicking here. Follow Andrew on LinkedIn to join the Get Hired community by clicking here.
Some people might think that a personal brand is only important for entrepreneurs who are the face of their companies, but that's not true! Think of a personal brand as a strong reputation rooted in your strengths… who doesn't need that? When Jason and Nicole get a caller question about building a personal brand, they decide to phone-a-friend: Aliza Licht, an incredible marketing guru. Jason, Nicole and Aliza take today's caller through an exercise that you can use to build your reputation, get recognition for the work you love and secure the opportunities you've always wanted. Find Aliza's latest book, On Brand, here: https://alizalicht.com/on-brand Learn more about your ad choices. Visit megaphone.fm/adchoices
Join Lauren Conaway and Aliza Licht, Founder of Aliza Licht and LEAVE YOUR MARK, as they share actionable insights about personal branding for Founders. Lauren and Aliza also discussed Aliza's books "On Brand" and "Leave Your Mark." Enjoy their conversation about the importance of cultivating your personal brand as a founder, having an executive presence, and more. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fullscale.io Learn more about Aliza Licht: https://alizalicht.com Learn more about LEAVE YOUR MARK: https://podcasts.apple.com/us/podcast/leave-your-mark-freshly-brewed-career-advice/id1481231734 Learn more about InnovateHER KC: https://innovateherkc.com See omnystudio.com/listener for privacy information.
Zibby is joined by former fashion executive and bestselling author Aliza Licht to discuss her indispensable and entertaining personal branding guidebook On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Aliza reveals what it was like to be the voice behind Twitter's DKNY PR Girl and the transition from corporate PR to entrepreneur, author, and podcaster upon leaving Donna Karan. She also shares the importance of building a personal brand that helps you stand out–face-to-face, over email, and on social media–and teaches us how to do it!Purchase on Zibby's Bookshop: https://bit.ly/3L1v8vvPurchase on Bookshop: https://bit.ly/3oCFD10Subscribe to Zibby's weekly newsletter here.Purchase Moms Don't Have Time to Read Books merch here. Now there's more! Subscribe to Moms Don't Have Time to Read Books on Acast+ and get ad-free episodes or exclusive access to the in-store author events at Zibby's Bookshop in Santa Monica, CA. Join today! https://plus.acast.com/s/moms-dont-have-time-to-read-books. Hosted on Acast. See acast.com/privacy for more information.
Not just some of us, but ALL of us need a strong, effective personal brand. The good news is? My guest today can help you build just that. Not only is this book fantastic, but so is our guest, Aliza Licht -- she has enough experience to take a personal branding novice or a personal branding professional to the next level. Listen and prepare to learn! On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception by Aliza Licht
It seems like the broader economic climate is commoditizing each and every last one of us. It's scary, isn't it? Feeling like we're moving into a world where everyone is interchangeable?Not so fast. There's a reason people buy iPhones instead of other smart phones, and they're willing to pay a premium to do so. Brands matter. So do personal brands. It's a topic near and dear enough to me that I devoted my 2nd book, Getting to Like, to it. But a far greater expert on this topic, I'd say, is Aliza Licht.Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, which I covered in my first book, Going Social, a decade ago.Aliza's new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand—we give you a taste of it today, and encourage you all to pick it up. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!
As an award winning marketer, entrepreneur, best-selling author, podcaster, and savvy social media personality, Aliza Licht is the picture of confidence. Founder of LEAVE YOUR MARK, a multimedia brand and consultancy, Aliza uses her wealth of marketing and communications experience to mentor businesses and individuals alike on brand curation and growth. In this episode of Claim Your Confidence, we talk about her time at Donna Karan as Senior Vice President of Global Communications, how she learned to trust and invest in her own name, and the steps you can take to establish and grow your own personal brand. Don't miss this interview where we discuss:What working to overcome a speech disorder as a child taught her about confidenceThe importance of knowing and taking control of your own story – how even something as small as your email signature can give you the power to shape how you are perceived How her career in PR gave her an understanding of what it means to build a strong brand, and how the connections you make over time can help you move mountainsHer experience launching DKNY's Twitter account in 2009 and being the highly influential and beloved, yet anonymous, ‘DKNY PR Girl'Leaving her role at Donna Karan, the process of writing her first book and starting her podcast, and how she was able to find her strengths as an entrepreneur and launch her own company Find Aliza LichtIG & TikTok: @alizalichtxoTwitter: @AlizaLichtLinkedIn: ALIZA LICHThttps://alizalicht.com/Follow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia FenetDon't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcastIf you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcastLearn more about your ad choices. Visit podcastchoices.com/adchoices
As an award winning marketer, entrepreneur, best-selling author, podcaster, and savvy social media personality, Aliza Licht is the picture of confidence. Founder of LEAVE YOUR MARK, a multimedia brand and consultancy, Aliza uses her wealth of marketing and communications experience to mentor businesses and individuals alike on brand curation and growth. In this episode of Claim Your Confidence, we talk about her time at Donna Karan as Senior Vice President of Global Communications, how she learned to trust and invest in her own name, and the steps you can take to establish and grow your own personal brand. Don't miss this interview where we discuss: What working to overcome a speech disorder as a child taught her about confidence The importance of knowing and taking control of your own story – how even something as small as your email signature can give you the power to shape how you are perceived How her career in PR gave her an understanding of what it means to build a strong brand, and how the connections you make over time can help you move mountains Her experience launching DKNY's Twitter account in 2009 and being the highly influential and beloved, yet anonymous, ‘DKNY PR Girl' Leaving her role at Donna Karan, the process of writing her first book and starting her podcast, and how she was able to find her strengths as an entrepreneur and launch her own company Find Aliza Licht IG & TikTok: @alizalichtxo Twitter: @AlizaLicht LinkedIn: ALIZA LICHT https://alizalicht.com/ Follow Lydia: www.lydiafenet.com IG: @lydiafenet LinkedIn: Lydia Fenet Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/ClaimYourConfidencePodcast If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/ClaimYourConfidencePodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this episode of Camera Ready & Abel my conversion with Aliza Licht continues but this time I am in the guest seat as I re-air my interview on her podcast, Leave Your Mark. This episode is brought to you by the phrase, it's always an audition, because no matter the career field you are in, a job interview is an audition. What makes a great audition? First off, to recognize that it starts the minute you walk into the building, so be memorable and be delightful. Leave the room better than you found it. Even if you don't land the gig, you'll make an impression that may pay dividends in the future. Nuggets of wisdom shared in this episode became the seeds for what has grown to be Chapter 7 of Aliza's new book ON BRAND: shape your narrative, share your vision, shift their perception, in which I was honored to be a contributor. Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. Learn more about Aliza and her check out her new book at www.alizalicht.com.
On this episode, Aliza Licht, Author of the new book ON BRAND and Founder of LEAVE YOUR MARK, shares all about how you can leave your mark and build your own personal brand. Aliza is an award-winning marketer, author, podcaster as well as an expert on the topic of personal branding. Aliza shares her story including all about how she created the voice of the anonymous social media phenomenon DKNY PR GIRL plus she also gives us a glimpse of her new book ON BRAND. This episode is awesome and filled with a ton of great ideas that will leave you excited and wanting to execute!. On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes: https://karagoldin.com/podcast/379 To learn more about Aliza Licht, LEAVE YOUR MARK and ON BRAND: https://www.instagram.com/alizalichtxo/ https://www.linkedin.com/in/alizalicht/ https://www.tiktok.com/@alizalichtxo https://alizalicht.com/on-brand https://alizalicht.com/
In this episode, Aliza Licht, award-winning marketer, author, and host of the Leave Your Mark podcast, discusses her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception and how to level up your career by working on your personal brand. Aliza is interviewed by culture and trend journalist, award-winning, four-time published author, and New York Times contributor Alix Strauss; they discuss the behind-the-scenes of ON BRAND and dive deep into what the reader can expect to get out of it. In a world where the lines between personal and professional are blurred, and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success and can determine which opportunities are presented to you or handed to someone else. How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. ON BRAND is ideal for anyone seeking personal development to help them level up, pivot professionally, or support through a transition. It's for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it's for anyone who wants to affect the way people perceive them and feel proud when they hear the words "that's so on brand for you."
Aliza Licht is back on the podcast for a special bonus episode. In celebration of her new book ON BRAND, Aliza takes us through her 3 actionable tips for building your audience and creating a strong content strategy that you can do right now. She reminds us to: - push through our discomfort in putting ourselves on video - make it easy for ourselves when it comes to social media and creating our brand - define what we want to be known for (and how to start) and more. ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. Find her online at alizalicht.com and @alizalichtxo. WHAT IS ON BRAND? On Brand is a comprehensive roadmap to building your personal brand online and IRL. The book picks up where Leave Your Mark left off. Aliza includes personal anecdotes and learnings from her own journey and rebrand from a corporate employee to entrepreneur mixed with expert contributors in their fields, including Dorie Clark, Alisa Cohn, Ross Martin, and more. Wise words from fashion greats include Mindy Grossman, Bevy Smith, Steven Kolb, Jennifer Meyer, Alexandra Wilkis Wilson, and Elizabeth Holmes. The book includes what she lovingly calls "mental gymnastics" exercises for readers to work on their brand in the physical book. On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. PUB DATE: April 18, 2023, by Union Square & Co. Guest: OTHER WORK: Book: Leave Your Mark: Land your dream job. Kill it in your career. Rock social media. Podcast: LEAVE YOUR MARK: Freshly Brewed Career Advice Private mentorship: LEAVE YOUR MARK Community Newsletter: LEAVE YOUR MARK Instagram: @alizalichtxo @leaveyourmarkpodcast @leaveyourmarkcommunity Twitter @alizalicht @LEAVEYOURMARKxo TikTok: @alizalichtxo @leaveyourmarkpodcast Host: Instagram: @MentorsontheMic @MichelleSimoneMiller Twitter: @MentorsontheMic @MichelleSimoneM Facebook page: https://www.facebook.com/mentorsonthemic Website: www.michellesimonemiller.com Youtube: https://www.youtube.com/user/24mmichelle Listen to her full interview on Season 3 Episode 7 of Mentors on the Mic podcast. Becoming... Bestselling Author, Brand Marketer, and CEO of Leave Your Mark Aliza Licht Ads: Cave Day --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support
This week on DisrupTV, we interviewed Cathy Hackl, Chief Metaverse Officer & Founder at Journey and Founder of VerseLuxe, Celia Fleischaker, CMO of Verint and Aliza Licht, award-winning marketer, mentor, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.
Today we have returning guest, Aliza Licht, on the show to talk about all things personal branding and building social capital. Aliza is an expert on this topic and lived through a personal re-brand when she left her role at DKNY where she was well-known as DKNYPR Girl after 17 years. Now, she's written a new book called On Brand where she is teaching all of us how to tell our compelling career stories. Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP On Brand Book: https://alizalicht.com/on-brand Aliza Instagram: https://www.instagram.com/alizalichtxo/ Leave Your Mark Podcast: https://alizalicht.com/podcast Kara Goldin: https://www.instagram.com/karagoldin/ Katie Welch: https://www.instagram.com/katiewelch Sasha Charnin Morrison: https://www.instagram.com/sashacharninmorrison Aliza's first podcast on CC: http://bit.ly/3KbpYN7 Produced by Dear Media.
Problem: What's my personal brand? Solution: Aliza Licht, my guest for this episode of Camera Ready & Abel discussing her new book, ON BRAND: shape your narrative, share your vision, shift their perception. Aliza explains being on brand means you have a clear understanding of what you align with, what it is you want to be known for and how to make sure other people see you that way. That last bit is key because your brand is your story and in the absence of your story, people will create one for you. The book notes for ON BRAND say it best: How you present in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. In a world where we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success. Full disclosure: I am honored to be included in chapter 7 of ON BRAND: Become a captivating speaker and own the room Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. Aliza's first book, LEAVE YOUR MARK: Land Your Dream Job. Kill It in Your Career. Rock Social Media, provides personal and professional guidance for people just starting their careers and for people who are well on their way. Learn more about Aliza at www.alizalicht.com and listen to her weekly podcast, Leave Your Mark. Listen to Aliza discussing mentorship on Camera Ready & Abel here ON BRAND: shape your narrative, share your vision, shift their perception is available wherever books are sold.
Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert and founder of Leave your Mark, a multimedia brand and consultancy. Aliza advises businesses and mentors individuals on brand building and career development with over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions. Named one of “America's Next Top Mentors” by The New York Times, Licht is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success. Licht's first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. has been described as “a mentorship in 288 pages.” It has ranked on Book Authority's “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities. Her weekly podcast, LEAVE YOUR MARK, delivers essential advice and inspiration. In demand for events with groups like LinkedIn, TEDx, SXSW, Salesforce, Facebook, and more, Licht shares her empowering message: the most important thing you can have is a strong sense of self. Her upcoming book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will be published on April 18, 2023, by Union Square & Co. LINKS: Pre-Order Aliza's new book! ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. (4/18/23 Union Square & Co.) LEAVE YOUR MARK: Book, Podcast, Community, Newsletter Personal Branding & Career Development Speaker at The Harry Walker Agency SOCIAL MEDIA: Instagram: @alizalichtxo Twitter: @alizalicht Tiktok: @alizalichtxo LinkedIn Learn more about your ad choices. Visit podcastchoices.com/adchoices
If you're curious how to think about yourself as a brand and why it's critically important, now more than ever-- this episode is for you! Aliza Licht, is a brand and PR expert who created and ran the highly successful DKNYPRGIRL social media account. She took all that knowledge and wrote, On Brand, a step by step guide to figuring out what your brand is and how to use it to your best advantage. Production by Peoples Media Hosted on Acast. See acast.com/privacy for more information.
This week's episode is a little bedtime story from me to you. I decided to record the introduction of my upcoming book, ON BRAND: Shape your narrative. Share your vision. Shift their perception. as a podcast episode narrated by me! Get ready for some self-reflection! In less than 20 minutes, I guarantee that you will start to think about yourself and your career in a totally new way. In ON BRAND, I share my strategies for developing your own personal brand to ensure your name gets dropped in rooms you're not in, and you are put in a position to succeed because people know the value you add. A well-defined personal brand can secure your professional longevity because what you do today may not be what you do tomorrow. I've spent over two decades immersed in the business of shaping perception. In my early years at high-fashion magazines, I observed how influence and taste are cultivated. When I moved to the corporate PR side, I learned what it takes to build a brand with cultural impact and longevity. I've worked with some of the most prestigious luxury brands and have been on some of the best marketing and communications teams in the fashion industry. But I never imagined that the same tactics and marketing principles I had applied to my corporate work for years would later be pivotal in rebranding myself. In doing so, I evolved from a corporate employee to someone with a multimedia personal brand that includes two books, a podcast, speaking engagements, newsletters, a private online community, and a creative brand marketing and digital strategy consultancy. It didn't happen overnight; it took hard work, consistency, and passion. The good news: I'm about to share all my insider secrets with you in ON BRAND. I hope you enjoy listening to this introduction! ON BRAND launches Tuesday, April 18th, but is available for pre-order now!