Podcast appearances and mentions of harley creative

Our February interview with friend of the pod and designer of this year's National Championship logo, TJ Harley of Harley Creative. Enjoy the show!

Episode 223 This week's guest is T.J. Harley. T.J. got his start working in a t-shirt shop while going to college at Clemson University. He worked whenever he didn’t have class and got a chance to learn and use Illustrator. After graduation T.J. got his start in the sports industry and began working for The Collegiate Licensing Company in Atlanta, now IMG College. He worked at IMG for almost 11 years and now runs Harley Creative focusing on the sports and entertainment industries. T.J. has met people within the industry and works on retainer for many of his clients. He has a love for branding but does it all from web design to publication design. Follow T.J.: Harley-Creative.com IG: @tj_harley @harleycreative Twitter: @tj_harley @harley_creative Dribbble: harleycreative Find more great episodes at www.rechargingyou.com Connect on Instagram & Twitter: @designrecharge Or email me at diane [at] rechargingyou.com Become a part of the Design Recharge Family and get access to the interviews each week. Sign up at http://www.rechargingyou.com Any books or products mentioned are linked to my Amazon affiliate account. So a small portion goes to me if you buy the item link from there.

Today, I talk with TJ Harley of Harley Creative in Atlanta. We talk about how he got his start in Sports Branding, going out on his own, collaborating with several of sports branding’s heavy hitters on the NCAA Championship logos, and more.

"If you do good work, hopefully people will respect that and want to hire you again." TJ Harley, founder and creative director of Harley Creative and Vectorloop comes aboard the podcast this week. TJ was the former creative director of the Collegiate Licensing Company where he lead branding and creative strategy on college sports brands for nearly 11 years before leaving to join the ranks of entrepreneurship. On this episode, we talk about TJ's career – from his first design job at a t-shirt shop in Clemson, South Carolina to his decade at the CLC, to starting his own businesses – TJ has a great story about his career climb struggling with confidence to later working on brands such as the NCAA, BCS and more. We also discuss the importance of business relationships, not burning bridges and how who you know is more important than what you know. The pleasures and challenges of full-time freelancing out of your house, including the fighting the urge to not shower daily also make their way into the conversation. Lastly TJ gives us some insight into his latest projects with the College Football Hall of Fame and the Vault of American Football and reveals his disdain for creative briefs and brand standards. Mentions include: TJ Harley on Twitter Harley Creative Harley Creative on Twitter Harley Creative on Dribbble ACC's 50th Anniversary Logo Collegiate Licensing Company IMG College Vectorloop 2006 SEC Men's Basketball Tournament New NCAA Branding by Joe Bosack & Co. Joe Bosack Todd Radom Fraser Davidson Skye Dillon Georgia State University branding Kris Bazen, Sports Fonts Foundry Fermata Partners Collegiate Consulting College Football Hall of Fame The Vault of American Football American Road Trip Our next guest is Tim Oliver. Tim is an Art Director at Golf Digest magazine where he has been creating award-winning work for over 15 years. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter.

What really differentiates you as a professional or business? If all you are selling is your service, you are losing in the big picture. There is a lot of parity in the creative services industry. Talent is at an all-time high it seems if one takes a look at places such as Dribbble, Behance or Instagram. We have to find a way to stand out fromt the crowd. In this episode of Halftime, Adam discusses the benefits of positioning, focusing on vertical markets versus horizontal markets and gives a few pointers on how to make yourself stand out from the talented crowd by writing a positioning statement. Mentions Include: Dan Simon, Studio Simon Joe Bosack & Co. Joe Bosack's episode Tyson Beck Posterizes.com Positioning for Professionals Win Without Pitching Teehan+Lax Our next guest is TJ Harley, founder of Harley Creative. Before founding his own design company, TJ was a creative director at the Collegiate Licensing Company, a division of IMG, where he lead branding and creative on over 200 IMG clients. Be sure to follow Adam and the podcast on Twitter, as well as on Dribbble. Did you get value from this episode? Then please rate and/or write a review of the show on iTunes.

"People think I'm being critical but I (often) talk about what I call the 'echo chamber' of the sneakerhead world in that a shoe/brand/event is bounced back and forth inside this 'echo chamber' and it makes it seem like it's a really loud voice, but when you look around the big world outside, most people don't even know that it's going on. So very many of the hot sneakerhead shoes are just not commercial in units sold." This week, Sneakerologist Matt Powell joins the show. Matt is a prominent voice in the sneaker industry and is a vice president and sports industry analyst for NPD Group where he covers the business of sports retail, wearables and especially sneakers. Matt has been covering the sneaker industry for more than 20 years and also is a contributor to the Forbes Sneakernomics blog. On this episode, we take a deep dive into the business and culture of sneakers — how did the industry get so large over the past 30 years? Matt shares some numbers in market shares, compares trends vs. sales, discusses brand loyalty, as well as gives us some insight into some of the startup brands such as BrandBlack. We also discuss the alleged impact of celebrity collaborations with brands (including the Kanye/Adidas Yeezy), sneaker customization, the reselling industry, as well as the sensitive topic of violence in the retail side of the sneaker business. Matt also covers wearable technology at NPD Group so we end with a discussion on the future of wearables in sports, including 3d printing. Mentions include: @NPDMattPowell on Twitter NPD Group Forbes - Sneakernomics Complex's 30 Must-Follow Sneaker Writers and Bloggers on Twitter Kayne West Yeezy Zoom Flight 95 Sneakers And 1 And 1 Mixtapes Rucker Park, NYC Brand Black Newton Running Ampla Sport SKORA Running Nike & 3d Printing Tinker Hatfield, Nike Apple Watch Our next guest is T.J. Harley, founder and creative director of Harley Creative in Atlanta, GA. Before founding his own design shop, T.J. was the creative director of the Collegiate Licensing Company for 10+ years where he provided branding and creative direction for over 200 CLC/IMG clients. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, Adam Martin and @makersofsport on twitter.

"If I can contribute to the design world, something that might exist long after I'm gone, that's a win for me...Sports Fonts was a part of that". This week I'm speaking with typeface and logo designer, Kristopher Bazen. Kris is currently a senior apparel designer at J. America. He also recently founded Sports Font Foundry, an online store and typeface foundry targeting the sports industry. From getting kicked out of high school to battling cancer, Kris has a very inspiring story of perseverance and overcoming obstacles in life to get where you want to be professionally and approaching your career from a different mindset. Before founding Sports Font Foundry, Kris spent time at Reebok, Adidas - Sports Licensed Division and Old Hat Creative honing his branding and illustration skills. In this interview, Kris shares advice for getting starting from scratch in the sports industry, diversifying your skillset, learning to sell good design to clients, the importance of sketching and more. Kris also touches on his sports logo design process and custome typeface design process. We also take a question from twitter as @ScottdeFasselle: "If you had to start from scratch—no one knew you & you hadn't worked in the industry, how would you get started?" Mentions include: • @KrisBazen on Twitter • Sports Font Foundry • J America • Pro Football Hall of Fame • Washington Wizards Logo • Old Hat Creative • Joe Bosack: Episode 2 • Lost Type • Hoefler & Co. • TOMS Shoes • Warby Parker • Chris Gardner • The Pursuit of Happiness • Dave Ramsey • Harley Creative (future guest) • Frazer Davidson, Field Theory Sports Branding (future guest) • Weapons of Mass Creation My next guest is John Trotter, founder and creative director of strategic sports branding agency, Forty Forty. John was a former designer at Nike and design director at Landor before founding his firm which works with brands such as the Washington Nationals, NFL Players Association, DC United, Keen Footwear and more.