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Our episode this week follows hard on the heels of some personally challenging anniversaries. We share how, even after the s++ttiest news possible, Claire has moved forward and thrived, thanks to some very specific mindset choices. She shares those choices and we talk about what's become her north star in terms of how she views work and life. You'll also hear from our special guest Heidi Hackemer, now Executive Director of the innovation and future focused Oatly Climate Culture Lab in New York. Prior to her starting her time with Oatly, Heidi had had an ‘annus horribilis' where her world fell apart. She shares her key lesson from that time and also what she did and does to get out of tough times. You'll also hear:About four key building blocks to become more resilientHow your thoughts have a MASSIVE influence on your quality of lifeA simple exercise you can do to improve how you look at life, andWhy being kind to yourself is absolutely essential to build resilienceNow if you're thinking this episode will be all sombre and sad, think again - in fact re-frame those thoughts right now coz you be wrong sista! Enjoy this episode! Hosted on Acast. See acast.com/privacy for more information.
“Be yourself; everyone else is already taken”. Oscar Wilde Being genuinely yourself sounds good but it's not always easy to do is it? It takes strength to resist the societal pressures and norms we all operate under, and it also takes real clarity on what actually is important, deep down, to each of us as individuals.It's always so interesting to hear how different people define success for themselves and this week's mini episode shares some wonderful examples. Hint, the two extraordinary women we hear from have very different but equally beautiful answers. Be fired up hearing Oatly Executive Creative Director for North America, Heidi Hackemer's personal success definition and inspired by entrepreneur and passionate womens' advocate, Bobbi Mahab's very different version.The key truth is, there's no one right answer. So what would yours be? Enjoy. Useful LinksHeidi's full interview with us - Heidi Hackemer - Navigating the WorstBobbi's full interview with us - Bobbi Mahlab - Defining Success on Her Terms See acast.com/privacy for privacy and opt-out information.
We have a very special episode this week because we’re sharing the vulnerable story of how one of our guests was subsequently fired from a high profile role in the US and how she navigated her way through the dark times that followed. That guest is Heidi Hackemer and what she shares in this episode is so generous and valuable for all of us to hear; after all nothing is permanent and plans fall over on a regular basis. Heidi is a leading creative who had her own brand agency in New York and also headed up the Creative Studio at the philanthropic Chan Zuckerberg Initiative (CZI) in California. Not long after our first conversation with Heidi in July 2018 things went wrong, very wrong. Heidi was fired from CZI and not only that, when she got back to New York, she had to close her brand strategy agency, W&W too. We learnt about this because Heidi wrote an extremely brave and vulnerable article on Medium (link below) describing what had happened and how low she was feeling.Admiring her generous honesty, we reached out to her just as COVID was taking hold everywhere round the world last year. Heidi agreed to speak with us.After our conversation, we made a decision not to publish the interview last year, as it just felt too raw. With Heidi’s permission, we’ve all agreed that now is the right time to share the story she has been so generous in sharing with us. She’s well and truly bounced back from the lows she describes and is now the Executive Creative Director for North America at the booming global company, Oatly. In this episode Heidi shares: How, after being fired, she initially couldn’t stop worrying about moneyHer advice for others who lose their jobsHeidi’s generous sharing of all the things she did to pull herself out of depression and bounce back, And the inspiring reason she shared her extraordinary piece on MediumEven if you are securely employed right now, we really recommend you listen to this unique conversation. And if you know someone who’s lost their job make sure they listen to this too! They’ll thank you later. Enjoy this episode with the generous, and very thoughtful, Heidi Hackemer.Useful LinksHeidi on LinkedInMedium article that prompted this second interviewHeidi on TwitterHeidi on InstagramOatly website See acast.com/privacy for privacy and opt-out information.
This episode’s guest is Heidi Hackemer, the Executive Creative Director of OATLY! North America. She is intentioned and reflective. Leadership used to be exerted through command and control. Identify the levers of power and pull them. Rely on that today and you’ll soon discover if your company is built to unlock creative thinking and innovation. If people do what you say, it’s not. Original thinkers aren’t interested in being told what to do. They want to be convinced. Which means that the key to successful leadership of the most talented people depends on a fundamental requirement. Do they trust you? Leading the future is going to demand that of leaders like never before. When are we in the office, when are we not? Who’s vaccinated? Why are we doing this? What will make us successful? Add to that, the fact that each of us arrive in this moment having lived through an entirely unique version of this shared trauma, and the complexity of what we face is unprecedented. We have no history, no evidence, no data to help us make the decisions we are about to make. We have only trial and error. And our instincts. If we want people to follow us, we’re going to need them to trust us. And unlike creative thinking and innovation, trust is a finite resource. Use it up and it’s gone. So step boldly into this new dawn. But with honesty and empathy. A lot of honesty and empathy.
Heidi Hackemer, ECD Oatly shares what defines the Oatly brand and what led to the trolling of the Super Bowl with a spot they knew others would hate.
What does it mean to be a good human in this world? What does it mean to build a moral company? How can I believe in myself again? Today’s guest on Getting Work To Work, Heidi Hackemer, is asking gigantic questions of herself as she emerges from a challenging few years of incredible highs and […] The post “Challenging the Norms” with Heidi Hackemer (GWTW439) appeared first on Chris Martin Studios.
In this episode we sit down brand strategist Heidi Hackemer. Heidi's work lives in the balance between provocation and practicality, helping build companies and brands that create impact in the world.
Heidi Hackemer is a forced to be reckoned with. You feel it when you meet her and your inner bruja will confirm it the moment she speaks to you. Personally, she's in tuned with her empowered herself. Professionally, she's leading packs of smart and savvy women (and a couple of guys too!) at Wolf & Wilhelmine, a New York based brand shop. Heidi breaks down what "bad ass" means and how it relates to womanhood, her pet wolf, and why she needs to recharge by driving on her Harley in the mountains. Warning: You will be inspired to take over the world after you hear what this passionate, intuitive, unapologetic feminist has to say. A big shout out to the Lower Eastside Girls Club for letting us use their facilities to record this episode. Check out what they're doing and donate if you can.
Heidi has been a copywriter, a planner and a business owner. She has done her time in places like FCB and BBH. She has worked as a planner in London and New York and most recently was with the Zuckerberg Chan Foundation in the Bay Area. Prior to her trip to The Bay, she established Wolf & Wilhelmine - a brand strategy firm with a unique perspective on business culture and strategy.In this conversation we talk about her career trajectory, the impact of working with Obama and where she sees her future headed. This interview was conducted before she launched her new venture- So We Hunt - which is designed to help people lead braver lives.
Heidi Hackemer. Many of you have heard of her, met her, watched her speak, or read her. Many of you will have seen her article "I've cried on a few runs lately" in which she documents losing her job at the Chan Zuckerburg Institute, family health problems, closing the agency she co-founded, edging towards 40 years of age... and now what? We spoke on the day Heidi was due to get an impressive tattoo so I wanted to publish this close to the conversation. It's raw, intimate, candid. Everyone is working things out. We discuss: - Creating space for yourself to speak to yourself - Working in advertising but not really being into buy stuff - Recovering from personal and career wipeout You can find Heidi here https://www.instagram.com/uberblond and here https://medium.com/@uberblond. For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.
Our guest today is the extraordinary Heidi Hackemer who is VP of Engagement at the Chan Zuckerberg Initiative...that’s the billion dollar philanthropic foundation founded by Pediatrician and Education advocate Priscilla Chan and, her husband, Facebook’s co founder, Mark Zuckerberg. We first heard about Heidi as a leading creative thinker and someone who had founded a unique and highly regarded brand strategy agency in New York. But then we realised how that was just the tip of the iceberg. In today’s episode you’ll hear: Why she walked away from her prestigious role in advertising to drop out and drive around America on her own for two years. How differently she thought about her career when she was in her 20’s vs her 30s. How she built a business from the ground up to optimise creativity And her passionate reaction to the stereotypes women are expected to subscribe to, especially the assumption that every woman must want to be a mother. You’ll hear how Heidi has dealt with this big life question. We really loved this conversation and know you will too. So please enjoy this episode with the gutsy, creative and refreshingly frank Heidi Hackemer. Here are a few links of interest: Wolf & Wilhelmine website W&W on Medium Heidi on Twitter Heidi on Instagram Heidi on Medium CZI on Facebook See acast.com/privacy for privacy and opt-out information.
'The Intentioned Woman'. Heidi Hackemer is building a brand strategy business in her own unique image - purposeful, opinionated and conscious. The journey that brought her and her company to today covers thousands of miles of reflection and exploration. In this episode of Fearless, Heidi talks to me about why becoming a waitress was a critical career step, what she has learned is the single most important truth for every modern brand, and the very personal challenges of becoming a leader. For more information: www.FearlessCreativeLeadership.com
Five minute edited highlights from our full conversation.
The term “brand” is often misunderstood in business. Many attach it to your company aesthetic — logos, fonts, colors, and website design. But thoughtful and strategic brand represents so much more. Few people in the world understand building and maintaining brands better than Heidi Hackemer, the founder of Wolf & Wilhelmine — a New York-based brand strategy shop that has worked with clients ranging from small startups to the White House to iconic companies like Google and Nike. In our latest Greymatter podcast, Marketing Partner Elisa Schreiber sits down with Heidi to discuss how to empower your team to be more creative, define a brand strategy, and why external brand and internal culture are interrelated.
Ellevate Podcast: Conversations With Women Changing the Face of Business
Heidi Hackemer is the founder of Wolf & Wilhelmine, a brand strategy company that helps CEOs find what their brands are, and what their place is in the world. She believes in the importance of having a clear mission that you care about to be able to attract talent and clients. Before W&W, Heidi had a high-powered corporate job, which wasn't making her happy. So she decided to drive across the US in a truck. In this episode, Heidi shares her career journey, her take on personal brand (and it's not what you think), the impact her travels have had on her, being an introvert, and more.
Ellevate Podcast: Conversations With Women Changing the Face of Business
Heidi Hackemer is the founder of Wolf & Wilhelmine, a brand strategy company that helps CEOs find what their brands are, and what their place is in the world. She believes in the importance of having a clear mission that you care about to be able to attract talent and clients. Before W&W, Heidi had a high-powered corporate job, which wasn’t making her happy. So she decided to drive across the US in a truck. In this episode, Heidi shares her career journey, her take on personal brand (and it’s not what you think), the impact her travels have had on her, being an introvert, and more.
May the 4th be with you! This week on the podcast I had a fascinating conversation with Heidi Hackemer about everything from the courageous stories of her grandmother during and after the Second World War, to her travels around the United States with a pickup truck or a motocycle, to her career in branding and advertising and her founding of her current brand strategy consultancy, Wolf & Wilhelmine. As I explain in the beginning, I'm trying something slightly different in this episode, I suspected I was over-preparing for a few of the previous interviews I published, in that it was taking me hours and I was also making a lot of assumptions based on the information I'd found rather than ask questions and let the interviewee speak. This time I chose to limit myself to an hour of preparation and see where the conversation went. I don't know if it's a direct consequence or if I'm making this up, though it seemed while editing that I'm making more "Ah" and "Hum" sounds than usual... In any case it was a great conversation and I hope you enjoy listening to it. As Heidi mentions, she will be speaking at the FutureFlash conference near Toronto, Canada, in a few weeks on the 18th and 19th May 2016. The event website says it's sold out though of course if you're already going then watch out for Heidi's talk! A few links to the information mentioned in the episode: Follow Heidi on Twitter / Instagram / Medium.com Wolf & Wilhelmine Heather LeFevre Twitter / Podcast interview Brain Surfing Faris & Rosie Yakob / Genius steals Joshua Tree National Park Grand Canyon Death Valley Yellowstone Hugh Garry interview (cycled across Death Valley) Battle of Stalingrad Ellis Island Yoga 9/11 Pigeon racing Ernest Hemingway The Blues Brothers Amadeus Music: U2, The Police, Queen We Learn Nothing, Tim Kreider FCB (advertising agency) Copywriter / Art Director BBH The BBH Barn - internship programme Dating Brian School of Communications Arts 2.0 6 items or less Field of Dreams Travels with Charley: In Search of America, John Steinbeck Valerie Nguyen Google Innovation Lab Red Bull / Felix Baumgartner Supersonic Fall Jason Harris, CEO @ Mekanism The United State of Women Summit Haagen Dazs Vanilla Swiss Almond Ica & Contagious FutureFlash 2016 Beyonce's lastest album Lemonage and new clothing line Get Rich or Die Vlogging: The sad economics of internet fame
Pat invites Wolf & Wilhelmine's founder and director of strategy, Heidi Hackemer, in for a chat about reinventing the way her shop works by living out of a Ford F-150. See acast.com/privacy for privacy and opt-out information.
Después de más de 2 años de ausencia, estoy de vuelta con el décimo episodio del GustaPOD, En esta ocasión, sostuve una conversación con Heidi Hackemer, una brand strategist radicada en Nueva York que además de su rol publicitario, también es la co-fundadora de "Six Items or Less", un experimento que promueve la idea vestir sólo 6 prendas de ropa al mes, el cual se ha convertido en un fenómeno global. Para quienes estén interesados, pueden seguir a Heidi en: Twitter --> @uberblond Tumblr --> http://wellhellouberblond.tumblr.com