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Are you looking for a way to keep your clients around longer? Are you ready to focus more on client retention? Do you struggle for clients to see the value of your work? Client retention is one of the most important parts of finding success, but it's often one of the things agencies struggle with the most. In today's episode, we'll cover: 2 ways to drive up client retention. Why it's important to benchmark client progress. Does your team understand agency pricing and value? Today I sat down for an informative chat with John Horn, CEO of Stub Group Advertising, a digital advertising agency out of Fort Worth, Texas. John was one of the agency's first hires, and as such has really seen what works and what doesn't when it comes to growing a pay-per-click agency. He's here to talk about why it's so critical for your clients to understand exactly what they are getting. 2 Ways to Drive Up Client Retention It's no secret — in the agency realm, there is a lot of client turnover. And while you may be able to bring in new clients to replace some of the ones you've lost, if you constantly have a revolving door of clients, you're going to experience excess costs and a lot of instability. One of the best ways to grow an agency is to not just bring on new clients but to keep the ones you already have. How? Start out with realistic expectations: Every client will come in with a list of what they want for their company. It's your job to help them understand what is attainable and what just isn't. Sit down with your client and discuss what they want and compare it to market realities. When you do this from the start, your client is less likely to be disappointed. Help your client measure success: What should your client see when a campaign is working? Will there be more traffic? Higher revenue? Less spend? Understand how the client will measure the success and be able to report on what you are delivering. Why It's Important to Benchmark Client Progress Clients are fickle. And there will always be other agencies trying to lure your clients away. So how do you make sure your clients are happy with the services you provide? Benchmarks. Clients will always forget what you did for them yesterday. That's why it's important to regularly sit down and say, "This is where you were then and this is where you are now." This helps your client understand the value of your services and will help them justify a continued relationship. This is also a good time to look at what's working and what's not. Look at the data. Are things getting better or worse? Benchmarks can help you and your client decide when it may be time to mix things up. Does Your Team Understand Agency Pricing and Value? Stub Group Advertising has gone through a lot of different pricing models to figure out what works. But one thing that remains the same is the need to understand value and worth. If you don't understand why you're pricing your services at a certain point, your clients won't either. If you are an expert in the field, don't be afraid to charge those premium prices. Sure, you'll attract new clients with lower pricing, but generally, it won't be the type of clients that will help you build your agency. Use pricing as a qualifier for the type of client you want to bring in. Keeping clients happy isn't rocket science, but it does take work. The more your clients understand what they are actually getting and the value of your services, the more likely they are to stick around. Struggling to maintain consistent project work and revenue streams? Check out SharpSpring. They’ve built a low-cost, comprehensive marketing, and sales platform that helps agencies increase their margins and build consistent monthly recurring revenue. For a limited time, you can get a live demo of SharpSpring and see what it’s like to use a platform built specifically for agencies. Also, be sure you check out SharpSpring's FREE Agency Acceleration Series featuring presentations by some of today's best marketers -- including the one and only Seth Godin.

If I hear another person speaking about being your best or getting better, I’m going to do this… Yep. A rant... It happened. I saw another video with someone talking about being BETTER. Oh my goodness, enough already! You’re enough. Already! Stop focusing on what you’re NOT. And focus on what/who YOU are. BEING. BEcoming. BEyond. BEcome. BEst. BEtter. BElieve. BE…Have. They all have ONE thing in common. BE... YOU MUST START WITH "BE." Who are YOU BEING? How are YOU BEING? Really? Are you BEING who you desire to be? Doing what you desire to do? If NOT, then WHY NOT? Take your BEING today, and BE HER. BE IT. NOW. HOW? Start with… BE. I. "I am committed to BEING I this way…" Starting TODAY… That’s enough. NOW. GO. BEYOND. AND BECOME. YOU. Please grab your SACRED S.O.L. D.A.T.E. JOURNAL (Daily Action To Engage yourself.) TODAY’S SACRED S.O.L. STEP: Are you BEING who you desire to be? Doing what you desire to do? If your answers aren’t YES, then set the pen down. Take a deep breath, and commit right here and right now. Today’s the day. You. Now. Being. Go. Beyond. And become. Today’s YOUR DAY. Thank you for being here, and allowing me to sip on life with you. FOLLOW ME ON INSTAGRAM @doctorshannon! See you there... If you’ve been feeling like you’re stuck, overwhelmed, or perhaps you still feel like you’re drowning, please don’t hesitate to reach out. I’d be more than happy to schedule a Discovery Call with you to see if Healing Life Coaching is a good fit for you. Email me at drshannon@doctorshannon.com Come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ By the way, if you haven't already listened/downloaded my new song (EPISODE 291), you can also listen to it here: letsnottalkaboutex.com, and cast your vote for your favorite version.  Visit WomenSippingOnLife.com for more free resources, including my CHECKLIST FOR CHANGE, Engagement Checklist + Evaluation Rating, Six Sacred S.O.L. DATE Secrets…and a FREE copy of my best-selling book, Date Yourself Well. You can also check out my Dr. Shannon Facebook Page for more daily S.O.L. TRAINING. I look forward to seeing you again tomorrow. Please invite your best girlfriends to come and join our S.O.L. PARTY. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast… Intro/Outro done by UNI V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com) Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com) 

How? Start. Take one step. Take one more step. Keep going. Stop when you need to stop. Take a break when you need to take a break. Then start again. Take a deep breath when you need to take a deep breath. Remind yourself when you need to remind yourself. Cry when you need to cry. Keep going. One step at a time. Give yourself permission to take it one step, one SIP, at a time. YOU can do WAY more than you think you can!! YOU can do hard things!! What lies within you, is greater than what lies before you…and is greater than any lies that have been told behind you.  Please grab your SACRED S.O.L. D.A.T.E. JOURNAL (Daily Action To Engage yourself.)   TODAY’S SACRED S.O.L. STEP IS THIS:  What do you need, or desire to do today, but you think you can’t? Write it down. Take a close look at it. Then ask yourself, “If I could do it, what would I do?” Do that next step, and watch what happens. I’d LOVE to hear from you!! By the way, if you haven't already listened/downloaded my new song (EPISODE 291), you can also listen to it here: letsnottalkaboutex.com, and cast your vote for your favorite version. S.O.L.| NOT SOLO. If you haven't already joined the movement, you're personally invited to come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ I can't wait to meet you there, and engage with you even more!  I’m also going to be inviting listeners onto the program. If you have a story you'd like to share — a song to sing (but not a Poor Me Story) — send me an email at: drshannon@doctorshannon.com and put SHARE MY STORY in the subject line. Thank you for being here, and allowing me to Sip On Life with you. Visit WomenSippingOnLife.com for more free resources, including my CHECKLIST FOR CHANGE, Engagement Checklist + Evaluation Rating, Six Sacred S.O.L. DATE Secrets…and a FREE copy of my best-selling book, Date Yourself Well. You can also check out my Dr. Shannon Facebook Page for more daily S.O.L. TRAINING. I look forward to seeing you again tomorrow. Please invite your best girlfriends to come and join our S.O.L. PARTY. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast… Intro/Outro done by Uni V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com) Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com) 

Stop building websites and logos and start making $$$.How?Start listening to strangers.For show notes, to ask a question, and to hang with me: www.bensmith.tvJoin our growing community on Facebook: Voice Entrepreneur Facebook GroupThank you for all of the incredible support & reviews!

Yep. A rant... It happened. I saw another video with someone talking about being BETTER. Oh my goodness, enough already! You’re enough. Already! Stop focusing on what you’re NOT. And focus on what/who YOU are. BEING. BEcoming. BEyond. BEcome. BEst. BEtter. BElieve. BE…Have. They all have ONE thing in common. BE... YOU MUST START WITH "BE." Who are YOU BEING? How are YOU BEING? Really? Are you BEING who you desire to be? Doing what you desire to do? If NOT, then WHY NOT? Take your BEING today, and BE HER. BE IT. NOW. HOW? Start with… BE. I. "I am committed to BEING I this way…" Starting TODAY… That’s enough. NOW. GO. BEYOND. AND BECOME. YOU. XO Please grab your SACRED S.O.L. D.A.T.E. JOURNAL (Daily Action To Engage yourself.) TODAY’S SACRED S.O.L. STEP: Are you BEING who you desire to be? Doing what you desire to do? If your answers aren’t YES, then set the pen down. Take a deep breath, and commit right here and right now. Today’s the day. You. Now. Being. Go. Beyond. And become. Today’s YOUR DAY. Come over to our WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Facebook Group and share your picture. Please tell us why it inspires you. If you haven't already joined the movement, you're personally invited to come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ I can't wait to meet you there, and engage with you even more!  (Btw, there are still a couple spaces left for C.A.M.P.) If YOU are interested in learning more about our upcoming LIVE 4-Day S.O.L. DATE C.A.M.P.: April 25-29, 2018 in Minneapolis, please email me at drshannon@doctorshannon.com. Thank you for being here, and allowing me to Sip On Life with you. Visit WomenSippingOnLife.com for more free resources, including my CHECKLIST FOR CHANGE, Engagement Checklist + Evaluation Rating, Six Sacred S.O.L. DATE Secrets…and a FREE copy of my best-selling book, Date Yourself Well. You can also check out my Dr. Shannon Facebook Page for more daily S.O.L. TRAINING. I look forward to seeing you again tomorrow. Please invite your best girlfriends to come and join our S.O.L. PARTY. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast… Intro/Outro done by Uni V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com) Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com)

WELL…Come to the TRUTH about deadlines! If you desire a life that’s compelling, energized, and inspiring, then "deadlines" are NOT for you. In today’s episode I’ll teach you how to use the power of your words to manifest your desires…right on time. You’ll also learn how to increase the energy, awareness and love...in your life. Go beyond goal setting to goal achieving. This is S.O.L. LIVING. SHOW NOTES: There's power in the words we speak, so why would be call the BIRTH of something a “Deadline?” Imagine if you gave your desires and dreams a DUE DATE for their LIFELINE… The date you give birth to what you create is a BIRTHDAY, not a deadline. How? Start to expect what you’re expecting. The state of expectancy goes beyond simply being pregnant or “with child.” When we're "expecting", there’s excitement. Every day, week, month include new happenings of anticipation and preparation. We can go about our goals or desires in the same way. You’re giving birth to a NEW LIFE for you as you launch out in creating your heart's desire(s). As we sip on life, we’re tasting and enjoying the now, while creating something magnificent in the process. What are YOU expecting? What are you expecting about what you’re expecting? Hope is positive expectation. It's a foundation for what you’re expecting. There are 3 things that'll begin to happen when you’re expecting what you’re expecting: 1. Your ENERGY will increase. If you’ve ever felt like you “don’t feel like it” or you've “lost that lovin’ feeling”, then it’s time to expect what you’re expecting. It goes beyond WISHFUL thinking. Be clear about you’re expecting. It’s ENGAGED ENERGY. 2. Your AWARENESS will increase. You’ll become hyper focused or hyper sensitive to what really MATTERS. What matters will MATTER, and what doesn’t...will NOT. Set a DUE DATE for your project, desire, passion(s). What desire have you been putting on the back burner? Set a DUE DATE for it today! Make plans, preparations and get your expectations UP. Time, energy, heart and soul…your life leads into your DUE DATES + “BIRTH” DAYS. This is REAL LIFE. It’s not conceptual. It’s the real deal and it works. Preparation is dependent on you becoming aware of what matters, and what doesn't. This will simplify your life. The key is becoming conscious about what you’re conscious about. 3. Your LOVE will increase. In what you feel, partake of, participate in, and produce. No matter what your story is, you DON’T have to WAIT for the conception of a child to begin to conceive and receive the desires in your heart. Things don’t always go the way we think you’ll go, or happen the way we say they will. However, when you begin to receive the conceived desire, idea, imagination that you have within your heart…the dream that's YOURS…and you start seeing it become your reality...and you take an active role in preparing for its birthday by setting its due date…everything comes into FOCUS (and perspective) very quickly. Without a due date you may feel like you’re going to be “pregnant” forever. DON’T allow the passing of moments, minutes, weeks, months, and years by waiting for this so-called “someday” to give birth to your dream. If you’re not convinced that TODAY’S THE DAY to go ALL IN with this thing…then tune-in again tomorrow. or go back and listen to all the previous podcasts. I encourage you to set a DUE DATE for what you desire. That way you can begin to prepare and take MASSIVE ACTION in creating it! You can then have the most incredible CELEBRATION on the BIRTHDAY of your creation and dream. This is what sipping on life is all about, dear S.O.L. SISTER. TODAY’S SACRED S.O.L. STEP: 1. Grab your S.O.L. D.A.T.E. Journal (Daily Action To Engage with yourself.) 2. Write out your idea, dream, project, desire. Then put a BIRTH DATE on it.  3. CIRCLE IT. Put it on the calendar. Begin talking about it and preparing for the BIRTHDAY OF YOUR DREAM BECOMING YOUR REALITY. This goes beyond goal-setting to goal-achieving...and S.O.L. LIVING. Please invite your friends to join us in sipping on life together. As we continue to move forward in inspiration, hope, certainty, abundance, movement, purpose, health and love. With the greatest of these being LOVE. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast…  Intro/Outro done by Uni V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com)  Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com) Women Sipping. On. Life. (with doctor Shannon) is YOUR daily podcast for something new. Different. Satisfying. Soul quenching. Unscripted. LOVE. Practical Solutions. Powerful coaching that equips and empowers you to show up. Speak up. Step up. Step into your life. Fully engaged. Loving your life + life’s work well. Starting from the very first sip. Uncover and discover your TRUTH, so you can drink it all in. Live it all now. Naked. Unafraid. Unashamed. Unapologetic. Unconditionally loved. Heart + Soul. Become the great lover of your life. ONE SIP AT A TIME.

Why Company Culture Matters [Podcast] Why does company culture matter? because it can make or break your organization and your success. When I talk about "company culture", for me it is the same as corporate or organizational culture, so I'll use them interchangeably. Every organization has a company culture. Even 1-person organizations. Difference Between National Culture and Organizational Culture National culture talks about the values a nation, country or culture has. Organizational culture does not (!) talk about values, but rather "how things are being done here". Which is significantly different than values. The 7S Model The 7S Model (pictured) clearly explains the essence of what influences a company culture; with "Shared Vision" in the middle representing the corporate culture. How to Change a Company Culture Contrary to National culture, company culture can be changed. How? Start with the slow variables (purple) Know your starting point Choose the path of least resistance Podcast Links Here are the links mentioned in this podcast: NYT article on Amazon's corporate culture Article on Why Company Culture Matters Build Your Cultural Competence In the Culture Matters podcast, we interview real people with real stories. Every other week there is a guest with broad international experience and lots of cultural insights. I interview real people with real stories. To subscribe directly using iTunes or Stitcher, Click here, or here (or click any of the images below). How To Get In Touch With Culture Matters I'd love for you to get in touch. There are a couple of ways you can do this: Via this website: Just use the “Ask Your Question” tab on the right of the screen and leave a voicemail Email me at chris.smit@culturematters.com Send me a Tweet: @chrissmit Finally Thank you so much for taking the time to read this far, and to listen to my Podcast. I hope you will be back for the next episode of the Culture Matters Podcast!