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One month in, my client Amanda told me: “I had no idea my anxiety, racing thoughts, and fatigue were due to being severely undermethylated and overloaded with copper!” Her lab tests had just confirmed the underlying causes of her suffering. When Amanda first came to me for nutritional therapy counseling, she was frustrated with doctors that told her nothing was wrong, she was a healthy young woman, and that basically she was just overreacting. “I know I’m not making this up,” she told me. “I can feel in my body that something is off, I just don’t know what it is or how to pinpoint it.” Although lab work from her doctor showed no abnormalities, I knew that going deeper and supporting her in a way she had not experienced before was the key to figuring it all out. After 6 months of working together, Amanda told me “My brain feels better, which allows my body to feel better. I no longer struggle with energy issues and my daily anxiety is gone. This is so liberating.” If Amanda’s story resonates with you, you’re not alone. I hear this every week in my clinic and it’s a sad aspect of our global healthcare system. The good news is that healing is always possible, we just need to know where to look. In our first episode, I shared what nutrients are and how they impact both the body and the brain. In today’s episode, I’m going to give you a crash course into some of the underlying causes of what I call the Big 5 Hurting Our World – depression and anxiety, autism, eating disorders, OCD, and ADHD – and how these root causes have a significant impact on the way you think, act, and feel. We’re going to dive into what nutrient deficiencies and overloads are, and how they impact the brain and body. By the end of this episode, you’ll have an entirely new understanding of how nutrient deficiencies and overloads may be affecting you. Listen to the full episode to hear: What nutrient deficiencies and overloads are and how they impact the brain and body What the underlying causes of the Big 5 Hurting Our World are – depression and anxiety, autism, eating disorders, OCD, and ADHD What the 5 root causes I work with are that contribute to The Big 5: Undermethylation Overrmethylation Copper toxicity Zinc deficiency Pyrrole disorder Links: Eatfor.life Nutrient Power: Heal Your Biochemistry and Heal Your Brain by Dr. William J. Walsh
Amanda Genther joins the show. Amanda is a designer and online marketing strategist, and she helps female entrepreneurs write, design, and launch sales pages that stand out and sell. Amanda is also the host of the Inspired for Action podcast, where she shares strategies, tips, and advice on how to take imperfect action every day to grow your business. In this episode, Amanda opens the show explaining why she doesn’t want to add to the noise online. People are way too repetitive. When creating a sales page, Amanda says to start in the middle because the top section is where you are going to do the most work. If Amanda tells someone to start at the top, then she knows they aren’t going to do the work. The top of the page takes the most work! So many people try to skip the hard part. There are two ways to build an online business: You build an audience first, then put an offer in front of them. You create an offer, then you try and find an audience. Amanda always creates an offer first, then asks people what they need. Amanda utilizes a yearly survey and coffee chats in order to find out how she can assist her audience best. What Amanda taught back in 2012 is so different than what she teaches now. She would have never shifted if she wasn’t listening to her audience. Plus, our audience is always changing – we are continually filtering people in and out. Then, Amanda speaks about how we can make money during times of uncertainty. Amanda makes all of her money from a $37 product, which includes an order bump. On a $37 core offer, Amanda has a $57 average cart value. She has been able to push out Facebook ads and get orders every single day from people who have no idea who she is. As long as Amanda is spending less than $20 per lead, she is making money. Last month, they made over $20,000 on a $37 product. A sales funnel won’t work if part of the sequence isn’t working for your audience. It all comes back to having a strategy and a purpose. Just because a funnel works for someone, doesn’t mean it will work for you. It is all about your audience; what are they looking for? Later, Amanda speaks about Instagram stories, not overthinking your funnel, and continuing the process. Enjoy the show! I speak about: [01:15] About Amanda Genther [02:40] People are too repetitive online [04:30] How Amanda teaches sale pages [06:45] The two ways to build a business online [09:30] Our audience is always changing [11:10] How do we make money during times of uncertainty? [26:30] Why your sales funnel isn’t working [32:40] Stories on Instagram [35:50] Don’t overthink the funnel Quotes: “We have to ask our audience what they need to know constantly.” -Amanda Genther “People who have no idea who I am are buying my product every single day.” -Amanda Genther “Just because a funnel works for someone else, doesn’t mean it will work for you.” -Amanda Genther “It’s a lot cheaper to keep your current customers than it is to find new ones.” -Amanda Genther Resources: Check out https://amandagenther.com. Follow Amanda on Instagram at @AmandaGenther. Listen to the Inspired For Action Podcast. You can also find Amanda at http://slayyoursalespage.com/. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.
Amanda Genther joins the show. Amanda is a designer and online marketing strategist, and she helps female entrepreneurs write, design, and launch sales pages that stand out and sell. Amanda is also the host of the Inspired for Action podcast, where she shares strategies, tips, and advice on how to take imperfect action every day to grow your business. In this episode, Amanda opens the show explaining why she doesn’t want to add to the noise online. People are way too repetitive. When creating a sales page, Amanda says to start in the middle because the top section is where you are going to do the most work. If Amanda tells someone to start at the top, then she knows they aren’t going to do the work. The top of the page takes the most work! So many people try to skip the hard part. There are two ways to build an online business: You build an audience first, then put an offer in front of them. You create an offer, then you try and find an audience. Amanda always creates an offer first, then asks people what they need. Amanda utilizes a yearly survey and coffee chats in order to find out how she can assist her audience best. What Amanda taught back in 2012 is so different than what she teaches now. She would have never shifted if she wasn’t listening to her audience. Plus, our audience is always changing – we are continually filtering people in and out. Then, Amanda speaks about how we can make money during times of uncertainty. Amanda makes all of her money from a $37 product, which includes an order bump. On a $37 core offer, Amanda has a $57 average cart value. She has been able to push out Facebook ads and get orders every single day from people who have no idea who she is. As long as Amanda is spending less than $20 per lead, she is making money. Last month, they made over $20,000 on a $37 product. A sales funnel won’t work if part of the sequence isn’t working for your audience. It all comes back to having a strategy and a purpose. Just because a funnel works for someone, doesn’t mean it will work for you. It is all about your audience; what are they looking for? Later, Amanda speaks about Instagram stories, not overthinking your funnel, and continuing the process. Enjoy the show! I speak about: [01:15] About Amanda Genther [02:40] People are too repetitive online [04:30] How Amanda teaches sale pages [06:45] The two ways to build a business online [09:30] Our audience is always changing [11:10] How do we make money during times of uncertainty? [26:30] Why your sales funnel isn’t working [32:40] Stories on Instagram [35:50] Don’t overthink the funnel Quotes: “We have to ask our audience what they need to know constantly.” -Amanda Genther “People who have no idea who I am are buying my product every single day.” -Amanda Genther “Just because a funnel works for someone else, doesn’t mean it will work for you.” -Amanda Genther “It’s a lot cheaper to keep your current customers than it is to find new ones.” -Amanda Genther Resources: Check out https://amandagenther.com. Follow Amanda on Instagram at @AmandaGenther. Listen to the Inspired For Action Podcast. You can also find Amanda at http://slayyoursalespage.com/. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite part of the episode was.
Fun fact: If Amanda wasn’t a lawyer then she would be a personal shopper for gift giving. Amanda is a Dallas business lawyer with a passion for elevating entrepreneurs and creatives. Her story and why she works with creatives is so inspiring. Follow Amanda’s IG because she constantly educates on law in her stories and posts and is always open to connecting to creatives! Throughout this episode, you will learn a lot of helpful knowledge as a creative in a business world so make sure to take notes! We can all learn more about the legal side of doing business. Show Notes: 00:20 Intro with Amanda: What she does and why. Amanda has been an attorney for 11 years. She also started her own firm based on ethics and lifestyle choice! 2:42 The 5 questions we always ask each guest. 9:05 Harlee asks, “You mentioned you work with creative business owners a lot so do you only do business law or do you practice other types of law, too?” Amanda goes on to explain what she practices and focuses on, such as contracts and bigger transactions with companies. 10:10 Amanda discusses the point in which a business owner should invest in a business lawyer or have a contract written up. The hands on experience and having an attorney who has your best interest is important, even when you’re starting in the beginning stages of an LLC. 11:50 What is a registered agent? Amanda breaks down what this is and you have to have one when you file for an entity (LLC, Corporation, Partnership, etc). 13:50 What is the meaning and importance of copyright and intellectual property? How does it work? Creatives – listen up! You OWN your work! 22:05 What does it mean if you are a sole proprietorship? 23:00 Why being in a partnership is or is not desirable vs LLC, Corp, or S Corp. Statutory guidelines and company agreements are KEY. 25:05 Amanda breaks down the liability protection between each entity. If you were to be sued then what happens to your assets? 27:20 Contracts: Many of us creatives can improve our contracts and it doesn’t have to be expensive to get a contract from an attorney! It’s worth it because you will use the contract countless times. Amanda explains how amazing a “pause clause” is when added into a contract – great if you’re working long-term with a client! She also discusses how much a contract can protect your time and services and give you clout when you need it with a client. 33:30 How to find and choose a lawyer in your area. 36:10 Amanda tells us the most difficult part of working with creatives (hint: creatives and being on time or working with deadlines don’t mix well). 38:10 Amanda talks about protecting her time and her lifestyle choices as a lawyer. “You should observe boundaries and take care of yourself…” We pitch in with our opinions on giving into “the grind” versus maintaining a healthy lifestyle. 42:12 Your “why” is important and Amanda explains hers! “Rage against the machine” moment is definitely included. Her mission relates very much to ethics and inclusivity. You can find Amanda here: https://www.instagram.com/amontgomerylawyer/ https://www.amontgomerylaw.com/instagram You can find Creative Banter Podcast here: Website - https://creativebanter.wixsite.com/podcast Instagram - https://www.instagram.com/creativebanterpodcast/ Facebook - https://www.facebook.com/creativebanterpodcast/
1:40 introducing Amanda 3:30 What made Amanda stay in the military even though she never anticipated making it a career4:40 Amanda’s first overseas deployment 7:00 A life defining moment in Amanda’s life 10:00 Asking WHY? Turning self pity around by focusing on some goals to find peace. 11:30 Amanda’s 4 goals.12:50 What Amanda took away from accomplishing her 4 goals and what it set her up for. 13:45 Seizing the moment. “Today is the last day before tomorrow”“Why put off for tomorrow what you could do today”15:00 How life rewarded Amanda “You can’t control what opportunities you will be afforded”17:30 What Amanda attributes to working through her grief19:00 Ultra Running“The power of positive thought” “You’re going to go through highs and lows, and you have to receive those lows and say I recognize you and your there, and let it go”21:20 Getting through the “lows” — dealing with the chatter in your mind. If you find yourself having a pity party — recognize it and find a way to let it go. There is always a high on the other end. 24:20 PTSD — everyone has different thresholds for stress. “It’s not my job to judge whether one of my soldier has PTSD.” Surrounded herself with other strong people who live a similar high intensity lifestyle. 26:20 Surround yourself with people who can serve as a voice of reason. 27:20 Being a dual military couple and her perspective on that30:00 Trying to plan a family as a dual military couple and a female in the military32:30 If Amanda could do anything….33:45 What Amanda is obsessed withRodan + Fields — REVERSE, LashBoost (Ask Leah for more details on her website!)Trekking poles (running poles)Support the show (https://www.shinestrong.co/podcast)
Who is Amanda Lettmann? Amanda Lettmann, a US Air Force Veteran, is an executive and serial entrepreneur with 20 years of global Business Operations and Transformation expertise for startups and Fortune 500 companies in the HiTech, InsurTech and FinTech industries. She has an extensive M&A background with $4B in acquisition execution in the past 10 years. As the Founder and CEO of Kardia Ventures, Amanda is an advisor, consultant and Angel Investor for tech startups. She is also the Co-Founder and COO of SimpleDisability Inc, a data analytics InsurTech startup in Silicon Valley. Amanda holds an MBA in Technology Management, she is a Business Advisor at The Founder Institute and EvoNexus, and Board Advisor at Girls in Tech San Diego and SmartMoney Veterans. Show Highlights Amanda was active duty Air Force and separated in 2000. She realized she didn’t want to be a flight nurse for the rest of her career Amanda was recruited by someone in semi-conductor in 1999 by an esteemed colleague and was a business operations manager and then pursued her master’s degree in technology in 2000 She consulted at the Pentagon which led to consulting with other parts of the government. Her company was acquired by EMC so she went from a small firm to a massive firm. At EMC, she proposed a new business plan that was ultimately accepted and moved her to Orange County to lead the West Coast consulting practice. She then got recruited by Adobe and moved up to San Jose. Terri comments on how Amanda takes advantage of and creates opportunities for herself. 11 years ago, Amanda was an athlete in good health and started getting ill. After collapsing she found out that a virus had attacked her blood and ultimately led to her organs shutting down. She was in the hospital for 6-9 months. She later learned that her heart valves were damaged by the virus and that they were failing which lead to open heart surgery Amanda was a medical anomaly because of the virus and the treatment, and she had many people studying and following her. Amanda shares who was there to support her during her illness and recovery. She had to embrace vulnerability. Amanda remembers her life before the illness. Her essence didn’t change but she found herself seeking high quality, deep substance people with heart. Her life before was all about competency. Her life after became more about heart and not just skill, which ended up changing her life. She became more recognized because of her personal story which she uses to inspire others. People now get to know her for more than her skills. Amanda is working with ESPN BisTalk Radio. She wants to do an inspirational series for women to share their stories. She is creating a speaker series on ‘Women of Impact’. She finds that women talk about taking action to inspire others, to be proactive, to turn their potential into action. She thinks others are looking for this deep, inspiration. Terri talks about why she started her podcast, Piloting Your Life, to give a platform for these voices and stories and inspire these same people. Amanda has a consulting company called Kardia which means heart in Greek. She advises and consults enterprises, entrepreneurs, and does angel investing. Amanda invests in seed stage, technology startups and looks to co-invest in SaaS companies looking to disrupt the market using artificial intelligence (AI), machine learning (ML), ALP, big data, and predictive analytics. She looks for female founders and veteran founders. She is now a mentor with a new program called SmartMoney Veterans sponsored by UCSD and SmartMoney Startups. The experience for veterans is different as they need to relearn skills after getting out of the military. Terri has seen a few startups that are helping veterans bridge the gap between military and civilian work. Companies like Skillmil and Shift are helping with this. Terri comments on how impressed she is with UCSD and its support of the startup ecosystem. Amanda said that UCSD also supports veterans. There is a significant number of veterans in the San Diego area. Amanda is an advisor for EvoNexus (an incubator/accelerator) and the Founder Institute in San Diego. Transformation is an important concept for Amanda. She has been through several transformations and which led to coaching others on transforming. She loves seeing both enterprise transformation (through M&A) and individuals transform. If Amanda could wave a magic wand, she would create a future where entrepreneurs and businesses come in all varieties and embrace their responsibility to co-create for equality and social good. Terri asks how we can help with this wish. Amanda said that companies should be filling out the diversity of their teams. As investors, we should invest in companies who are working towards more diverse teams and products. Terri’s Key Takeaway If the opportunities aren’t there, create them. If the opportunities present themselves, take them. References in the Podcast Kardia Ventures: http://kardiaventures.com/ Skillmil: https://www.skillmil.com/ Shift: https://www.shift.org/ SmartMoney Startups: https://www.smartmoneystartups.com/ SmartMoney Veterans: https://www.smartmoneyveterans.com/ EvoNexus: https://evonexus.org/ Founder Institute: https://fi.co/ Contact Amanda can be reached via LinkedIn at https://www.linkedin.com/in/amandalettmann/ or through her website http://kardiaventures.com/ You can follow Terri on Twitter at @terrihansonmead or go to her website at www.terrihansonmead.com or on Medium: https://medium.com/@terrihansonmead. Feel free to email Terri at PilotingYourLife@gmail.com. To continue the conversation, go to Twitter at @PilotingLife and use hashtag #PilotingYourLife.
If Amanda's life were a movie, during this time of year she is dedicated to using all her efforts and resources to destroying the one thing that took someone she truly loved away from her: Cystic Fibrosis. It's time for a movie montage!
If Amanda and Emily had a party, who would come? Find out in this episode. If you came to the live show last week you also get to hear the rest of the questions that were asked to stump theRead more...