Podcasts about jtw

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What truly makes clients choose one agency over another? What are the essential qualities that elevate an agency from service provider to trusted partner? Today's featured guest brings a rare 360-degree perspective to these crucial questions. As a fractional CMO with extensive experience on both sides of the relationship, our guest provides unique insights into the dynamics of successful agency-client partnerships. Tune in for actionable insights that will help agencies strengthen their client relationships, refine their service approach, and position themselves as indispensable strategic partners. Alex Hultgren is a seasoned fractional CMO with extensive experience in both client and agency roles. He shares his journey through the marketing landscape, from starting at Ford Motor Company and leading marketing efforts at Polaris to transitioning to agency life at Hayworth and later starting his own business. Alex discusses the expectations that brands have when working with agencies, what he used to look for in an ideal agency partner, and the reason he kept his business boutique and has chose to work with contractors. In this episode, we'll discuss: Learning to forge deep agency partnerships in corporate marketing. Elements of effective agency relationships. Why he chose to prioritize autonomy over growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Forging Deep Agency Partnerships in Corporate Marketing Alex's professional trajectory spanned both corporate and agency environments before culminating in entrepreneurship. He started his career working at Ford Motor Company, as part of their marketing leadership program for fourteen years, and then running marketing for Victory Motorcycle as part of Polaris. He then went on to work on the agency side as one of the three leads of Walmart's media accounts at Hayworth. In 2021 he decided to take all that experience to build his own business. During his time at Ford, Alex only ever worked with one agency team, the team at JTW. Although large corporations normally have many agencies working at different projects at a time, Ford preferred to maintain an exclusive agency partnership and, even when digital marketing started to be an important part of their strategy, they only used other agencies as contractors for limited periods. On one hand, this meant there weren't many options if he didn't like the work, other than asking them to go back to the drawing board. On the other hand, it also meant they formed a deeply integrated partnership, as they were more of an extension of his team than merely external service providers. By contrast, at Polaris he had a fraction of the budget but found himself coordinating multiple specialized agencies handling different aspects of the business, which proved to be considerable demanding. However, in both cases he always saw agencies as partners and part of his team. The Foundation of Effective Agency Partnerships In choosing agencies, one of the major problems Alex encountered was agencies that promised they could deliver on something when they clearly couldn't. For him, it came down to Could they be trusted to do the work? Did they know what they were doing? Most clients are looking for agencies that can alleviate their burdens by providing solutions without requiring micromanagement. Hence, an ideal agency partner should be able to take a problem, devise a solution, and communicate progress effectively. However, trust is not enough when communication is lacking and one of the major hurdles Alex faced working on the client side was getting enough clarity from the company on what they wanted from the agency. To bridge this gap, agencies must take the initiative to foster open lines of communication. This includes asking the right questions to extract meaningful feedback from clients and internal stakeholders. Finally, Alex also believes an agency should be able to take calculated risks because innovative ideas can sometimes face resistance from traditional corporate structures. The ability to push through skepticism and advocate for creative solutions is a testament to the trust that exists within a strong agency-client relationship. To address this client skepticism about design or content choices, Alex suggests AB testing the material and see how customers behave. This approach shifts the conversation from subjective preferences to measurable customer behavior—the ultimate metric for evaluating marketing effectiveness. Prioritizing Autonomy Over Growth Even after successfully scaling his agency, Alex made a deliberate choice to maintain a lean operation, preferring to collaborate with contractors rather than building a traditional team structure. To him, the more traditional style seemed like an option that would take away the flexibility and freedom he hoped to obtain by building his business. Right now, he has the ultimate authority regarding what work and clients he takes on, and it's not something he would give up. While operating as a small agency might seem limiting, Alex is part of a group that provides him with extensive capabilities without sacrificing independence. This federation—called the Chameleon Collective, is comprised of 40-50 fractional executives (CMOs, CROs, and CTOs) alongside approximately ninety specialized marketing experts and enables a modular approach to team building. This model also addresses a problem that plagues big organizations: meeting waste. From his time working at Ford Alex remembers the frustration of back-to-back meetings that yield little value. He sees a need to reevaluate the purpose of meetings, advocating for a shift away from status updates that could be conveyed via email to more focused discussions aimed at problem-solving, as well as scheduling 15-minute meetings instead of defaulting to longer time blocks and empowering team members to opt out of meetings that do not pertain to their roles. Ultimately, Alex has prioritized an agency model that prioritizes effectiveness, strategic alignment, and adaptability—values that directly contrast with the rigid structures he experienced in his corporate career. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

从初出茅庐时的《春风吹》，到后期的《JTW 西游记》方大同的音乐探索经历了怎样的起伏与突破？多元文化环境是如何塑造了方大同音乐的独特风格？方大同为何能在岁月长河中始终打动听众的心弦 ？欢迎收听本期播客，让我们一起聊聊音乐才子方大同。本音频来自虎嗅音频直播栏目《早点生活》，每个工作日7:30~9:00，预约和锁定【早点生活】的视频号、抖音，保持与时代同频。主播：原子 粥粥运营：康康

Sold for £30m he has clocked up just 43 minutes of EPL action over 3 appearances this season for Chelsea. He has faired better in the Europa Conference League and the EFL Cup but it now looks like Chelsea are open to a JTW loan deal could, should Leicester be after him? Hosted on Acast. See acast.com/privacy for more information.

JTW and K Mo. are back after a nice off-season purgatory post-49ers Super Bowl. Before diving into all things NFC West, they address the biggest thing affecting the division (and the NFL) now: 49ers wide receiver Brandon Aiyuk.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and K Mo give an "exit interview" with their final thoughts on the Super Bowl before heading into the NFL Offseason with NFC West news for the San Francisco 49ers, Seattle Seahawks, Los Angeles Rams, and Arizona Cardinals.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and K Mo give their thoughts on the NFC Championship Game. "They had us in the first half, not gonna lie." After being down 7-24 at halftime, the San Francisco 49ers make an improbable comeback against the Detroit Lions. The NFC West will be representing the conference in the Super Bowl! Breakdown between the 49ers vs Chiefs in Super Bowl XVIII.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW does a special crossover episode with Lions' fanatic Jason Wang to chat about the NFC Championship Game. Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

In back-to-back years, the San Francisco 49ers are in the NFC Championship Game! JTW and K Mo. recap the divisional weekend before diving into the matchup at hand--DET vs. SF.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

After a dramatic Wild Card Weekend, JTW and K. Mo discuss in further detail the next round ahead. The Rams are out but the 49ers must now gear up for the hottest team in the NFL playoffs--the Green Bay Packrs.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

Both the 49ers and Rams are going to the NFL playoffs! Thanks to the Cardinals, the 49ers clinch to No. 1 Seed while the Rams take care of business and clinch a postseason berth...not so much for the Seahawks. JTW and K. Mo discuss in further detail.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

Merry Xmas/Happy Holidays! JTW breaks down the NFC West matchups for Week 17 in the NFL. LAR vs. NYG, SF vs WAS, AZ vs PHI, PIT vs. SEA.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp recap a thrilling NFC West Week 13 in the NFL with the statement win by the 49ers over the Eagles.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW is back after Thanksgiving/illness to recap Week 12 along with a big-time preview of Week 13 in the NFC WestSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and KMo recap NFL Week 10 in the NFC West with wins across the board for the division!Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

We missed Week 8 (spooky Halloween) so JTW and T Yupp double down with Week 9 thoughts and what to look forward to in the NFC West for Week 10. Chase Young, Brett Rypien, Drew Lock, Kyler Murray oh my!Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and Kmo along with special guest Steve recap the NFL Week 4 in the NFC West while previewing NFL Week 5. CIN vs. AZ, PHI vs. LAR, DAL vs. SF.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW recaps NFL Week 3 in the NFC West while gearing up for NFL Week 4 matchups. LAR vs. IND, AZ vs. SF, SEA vs. NYGSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and KMo recap NFL Week 2 in the NFC WestSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp recap NFC Week 1 in the NFL. Thoughts on PIT vs SF, LAR vs SEA, and AZ vs WASSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down the NFC West games for NFL Week 1! SF @ PIT AZ@ WAS LAR@SEA.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and KMo take a moment to reflect on arguably the worst trade in NFL history with Trey Lance parting ways the the San Francisco 49ers...and heading to the Cowboys. Some thoughts on the initial 53 man roster with all NFC West teams.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and KMo are back for the first time to kick off the start of the preseason in the NFC West! Thoughts on the initial rumblings between Trey Lance and the 49ers along with other insights within the division.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp recap the NFC Championship Game along with additional insight on what could have been for the San Francisco 49ers. The NFC West has now entered into the NFL offseason.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW & T_Yupp breakdown the NFC CHAMPIONSHIP GAME between the San Francisco 49ers vs Philadelphia EaglesSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and KMo talk in detail about the Just The West Bowl aka the Seahawks vs 49ers for the NFL Wild Card Weekend along with predictions for all matchups.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW discusses Week 17 in the NFC West along with additional Raiders' insight from special guest--AJ from the Bay. Analysis of NYJ vs. SEA, AZ vs. ATL, LAR vs. LAC with a lengthy discussion about the "Battle of the Bay" between SF vs. LV. Happy New Year!Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down a quick NFL Week 11 in the NFC West with just two games for this week's slate. Big questions remain for the Los Angeles Rams to find themselves offensively as they travel to the Big Easy to play the New Orleans Saints. A spicy divisional matchup between HBO's finest, the Arizona Cardinals against the San Francisco 49ers in Mexico on Monday Night Fooball.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down NFL Week 10 matchups in NFC West. We start early with the SEA vs. TB game in Germany; a divisional must-win for both squads in AZ vs. LAR; a Sunday Night Football special with LAC vs SF.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down NFL Week 9 in the NFC West. The 49ers are on their bye week while the rest of the division gets spicy. The Rams face off in a must-win game against the Buccaneers. The Cardinals host their final divisional matchup against the surging Seahawks.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

After a two-week "hiatus" JTW is back for NFL Week 8 in the NFC West with much to catch up on. The Seahawks stand atop the NFC West with the division currently up for grabs. Thoughts on some of the recent NFC West activity heading into the tradeline along with matchup breakdowns: AZ vs. MIN, SF vs. LAR, and NYG vs. SEA.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW recaps NFL Week 1 in the NFC West...with the Seahawks leading the division. Thoughts on several rumblings in the NFC West while going onwards to NFL week 2. SEA vs SF, ATL vs. LAR, and AZ vs. LV.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

After a six-month hiatus/offseason, JTW is back on the pod for the '22 season. JTW and K. Mo debut the season with the NFC West matchups at hand: SF vs. CHI, KC vs. AZ, and DEN vs. SEA + recap on the season opener between BUF vs LAR.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

It actually happened, Russell Wilson has been traded out to the NFC West and onwards to the Denver Broncos. JTW and K Mo talk at length about the move along with the overall transition of the Seahawks--including Bobby Wagner's release.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

Our next podcast guest needs no introduction as she has been a fixture in the UMS-Wright community for quite some time. Meridy Lyle Jones graduated from Julius T. Wright in 1976. After graduating from the University of Alabama in 1980, "Miss Lyle" began her teaching career at Julius T. Wright. Throughout her time at JTW and UMS-Wright, Mrs. Jones has been the cheerleading sponsor, Middle School counselor, 5th grade teacher, 6th grade teacher and currently serves as the Director of Counseling, Upper School counselor, and the girls' tennis coach. Meridy has led the girl's tennis team to 14 total state championships. On this episode of The Wright Way, Meridy will talk about a unique learning opportunity for our students that she spearheaded called Project Engage. Mrs. Jones' vision of Project Engage was one of thinking outside the box, offering cross-curriculum experiences, and exploring opportunities beyond the classroom! --

JTW previews the NFC Championship aka The Just The West Bowl between the San Francisco 49ers and Los Angeles Rams. What a treat this Sunday!Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp dive into PLAYOFF football in the NFC West. Recap the NFC Wildcard round and head into the Divisional matchups between SF vs. GB and LAR vs. TBSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

Last pod of the regular season! JTW and KMo discuss the NFC West matchups and the playoff implications and scenarios between the Seahawks @ Cardinals, 49ers @ Rams.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

Happy New Year as we head into NFL Week 17 in the NFC West! JTW and T_Yupp go over the division before matchup analysis at the games at hand. LAR @ BAL, HOU @ SF, DET @ SEA, AZ @ DAL.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down the NFC West in the NFL for Week 15. Recap the Week 14 along with what to expect for the month of December. Breakdown on this week's NFC West matchups in AZ @ DET, ATL @ SF, and SEA @ LAR.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down the NFC West in the NFL for Week 12. Recap the state of the Seahawks and some optimism for the now .500 49ers before previewing NFL Week 12 with MIN @ SF & LAR @ GB. Will try to do a MNF pod with SEA @ WFT.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaks down the NFC West in the NFL for Week 11. Recap a bit about the last couple of weeks and how the landscape has changed a bit in the NFC West. Talk about the big pictures for some of these teams before previewing NFL Week 11 with SF @ JAX and AZ @ SEA.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp recap Week 8 in the NFC West which includes the Cardnals' first loss of the season and the 49ers' first win in over a month. Thoughts on the recent NFC West trades before the deadline along with what to look forward to in Week 9: AZ @ SF and TEN @ LAR.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yup recap NFL Week 7 in the NFC West. notably the debacle on Sunday Night Football with the San Francisco 49ers. Moving forward, a preview of what to expect matchup-wise Week 8 with GB @ AZ, SF @ CHI, LAR @ HOU, and JAX @ SEA.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and K Mo. recap NFL Week 6 and preview Week 7 in the NFC West.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW breaking down the NFL week 6 matchups in the NFC West. LAR @ NYG, AZ @ CLE, SEA @ PIT all road games for the NFC WestSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW solo pod breaking down the NFL Week 4 matchups in the NFC West with two excellent divisional games. AZ @ LAR and SEA @ SF for the 1PM PST game setsSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW solo pod breaking down the NFL Week 3 matchups in the NFC West! Cardinals @ Jaguars | Seahawks @ Vikings | Buccaneers @ Rams | Packers @ 49ersSupport this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp preview the NFC West matchups of the NFL Week 1. 49ers @ Lions, Seahawks @ Colts, Cardinals @ Titans, Bears @ Rams. Matchup analysis and game day predictions to get you excited for Sunday, Sunday, Sundayyy.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and T_Yupp hop on the pod to go over the final roster cuts of all four NFC West teams. A thorough breakdown of the 53-man roster and how they differentiate position-by-position between the 49ers, Rams, Seahawks, and Cardinals. Initial thoughts on the roster moves and what to expect moving forward with less than two weeks before NFL kickoff.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations

JTW and J. Chan are back after an "offseason" from the podcast. It's good to be back as we get the gears churning. Thoughts on the 49ers quarterback situation with Trey Lance and Jimmy Garoppolo heading into Week 1; thoughts on Matthew Stafford and the expectations with the Rams; some of the changes in Seattle and whether that will matter for Russell Wilson; J. Chan's love (optimism)and JTW's hate for Kliff Kingsbury heading into his third year in Arizona.Support this podcast at — https://redcircle.com/just-the-west-an-nfc-west-podcast/donations