Podcasts about Liability

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Best podcasts about Liability

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Latest podcast episodes about Liability

The Cannabis Accounting Podcast by DOPE CFO
Ep. 128: How to Properly Adhere to 280E to Reduce Tax Liability for Cannabis Companies

The Cannabis Accounting Podcast by DOPE CFO

Play Episode Listen Later Sep 25, 2023 52:00


Cannabis businesses who try to get creative to circumvent 280E often find themselves in precarious positions with the IRS. Since companies in the Cannabis industry are not able to legally take tax deductions due to its classification as a Schedule 1 drug, many try to get around 280E by setting up multiple entity structures to attempt to create partitions within their corporations, or use IRC 471 incorrectly, to take deductions like businesses in other industries. Tax courts have ruled against these techniques time and time again. Minimizing tax liability while being subject to 280E doesn't need to cause anxiety or fear if done correctly! On our latest podcast episode, attorney Nick Richards, partner and co-chair of the Cannabis Law practice group at Greenspoon Marder, LLP, and DOPE CFO Founder Andrew Huzicker, CPA discuss how businesses may benefit from using tax code 471-C when doing their taxes, using Capital Asset Theory to treat costs under 280E as capital assets (under the 16th Amendment of the Constitution), and ways to take expenses at exit (even under 280E). --- Send in a voice message: https://podcasters.spotify.com/pod/show/dopecfo/message

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
The Surprising Accessibility of Acquisition as an Agency Growth Stategy

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 24, 2023 22:15


Have you ever considered acquisition as a growth strategy? What about acquiring five or even ten other agencies in order to grow? A lot of agency owners consider M&A for growth but think there are financial barriers preventing them from taking the leap. However, have you ever considered M&A as more of an investment strategy?  In this episode, our guest shares his insights on the power of mergers and acquisitions in the agency industry. He discusses how he initially thought M&A was only for businesses with large amounts of cash but now realizes the surprising accessibility of acquisition andhow it more achievable than he thought. He also shares his hands-on experience purchasing companies with lower EBITDA values and how it has the potential to significantly boost his own company's EBITDA. Jon Bast is the owner of T3 Marketing, which started as a full-service marketing agency and is currently in the process of changing to focus on CMO services for car dealerships. He's been in marketing since graduating college in 2012 and launched his agency in 2016. Jon has been a member of Agency Mastery since 2017 and believes the agency mastermind community has been an important part of his growth as an agency owner. More recently, he's been learning about the accessibility of acquiring companies to grow his agency. In this episode, we'll discuss: Increasing agency valuation up to 12x. Different models of agency M&A investing. Advice for agency owners hoping for growth through M&A.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Would you like to create a magnetic agency? Today's episode of the Smart Agency Masterclass is brought to you by the Agency Mastery Attract Masterclass, a free video training series where you'll learn how to build a better agency by becoming an authority in your niche and mastering the art of client attraction. Check it out at AgencyMastery360.com/attract.   Increasing Agency Valuation Up to 12X  Like many agency owners, buying other agencies had long been on Jon's mind, though it seemed out of reach. But as his agency scaled, acquisition opportunities came into view. Now knee-deep in the process, Jon wishes he'd studied up sooner. In the past, he and his partner entertained options, but none felt like the right strategic fit. That changed in 2021 when an agency aggregator approached them. This sparked a six-month preparation process for acquisition. Though the deal ultimately fell through, it lit a fuse within Jon. With this new insight, he focused on proactively pursuing acquisition targets that aligned with his agency's goals. One important thing he learned in that failed process was the term "multiple arbitrage." With this strategy, agency owners can add value to their business ranging from 3x up to 12x. However, a common concern is how to add value, and multiply sales, yet still retain clients and be scalable. This growth rate is something he never thought he'd see until he understood the power of M&A. Jon thought it was pretty much impossible to get to $2 million in revenue fast, but he now realizes it actually is realistic. Now he understands by adding the right agencies to his portfolio, his business can get to $2 million in EBITDA through the power of M&A. Creating a New Agency Vision Around Mergers and Acquisitions Jon's team has semi-automated their outreach. They identified 100 possible purchase options and narrowed down the list to 50 to start contacting. They also created an acquisitions brand, which is associated with a bigger vision of acquiring companies and reselling them in 2-4 years. The owners of the acquired companies are presented with the option to keep a percentage of a business worth 5x and take a second exit in 2-4 years. Jon has also learned that in many cases owners are looking for an opportunity like this. Some have been operating the business for several decades and are ready to move on; others really need someone to step in and operate the company. After a couple of conversations, Jon finds these owners are willing to sell just so they no longer have to operate the business. Different Models of Agency M&A Investing Jon's vision is to sell his newly acquired agencies as a larger entity. The team takes the top talent from these agencies and has them come together to discuss ways to leverage each other's strengths. Right now they're focused on looking for specific capabilities. With experience, they've learned the importance of acquiring capabilities instead of synergies. There are many models for this type of sale that don't necessarily require millions of dollars to start. For instance, in the Alex Hormozi model, they invest and do management consulting with the option to buy the business. Then they sell it off piece by piece, rather than selling the parent company. Overall, Jon's advice is to strive to buy something that is established instead of buying and then building from scratch. You're buying someone's perfect formula that took years and years to come up with. You're not just buying a product so don't just limit yourself to looking at just EBITDA. The true value to you may be different than to the owner who has emotional ties to the business. Advice for Agency Owners Hoping to Grow Through M&A When it comes to agency M&A, Jon encourages agency owners to think big. In his experience, once he started thinking about acquiring not just one but 5-10 agencies, that vision led to more people attaching themselves to him along the way. This is why he believes in the importance of allowing yourself a limitless vision. Jon highlights the potential and feasibility of acquiring other agencies, even for smaller businesses. For his part, Jason suggests narrowing down the focus to one or two key actions. Jason finds many agency owners overwhelmed when they consider the steps needed to double their agency in the next year. However, when he asks them to consider what it would take to 10x their agency, the list is much smaller and more manageable. This indicates that focusing on a few key actions can lead to significant growth. By thinking big and expanding one's vision, it becomes easier to attract and align with the right people and resources to achieve growth. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

The Chokeslam Wrestling Report
WWE merger problem; Mcmahon a liability? Riddle & others let go? Is Cody ending story over?

The Chokeslam Wrestling Report

Play Episode Listen Later Sep 24, 2023 46:40


We will discuss about Vince Mcmahon been a liability for the TKO Holding and its businesses, WWE letting go 18 talent that included Mustafa Ali, Shelton Benjamon, Elias and Matt Riddle. Cody Rhodes ending story may have been over with the reports of Roman Reigns keeping the title pass Wrestlemania 40? --- Send in a voice message: https://podcasters.spotify.com/pod/show/henry-valentin/message

Beyond Perception
How Merchant Law governs the world: The legal System you never heard of | Cal Washington (#173)

Beyond Perception

Play Episode Listen Later Sep 23, 2023 28:37


---------------------------------- ★★ Full conversation on Rumble ★★ https://rumble.com/v3h6qz6-secrets-of-law-the-legal-system-you-never-heard-of-cal-washington-173.html ---------------------------------- Cal Washington is the co-founder and CEO of Inpower, a worldwide movement with the mission to put communities back in power. He is the author of the ‘Notice of Liability', a document to get out of contracts one has inadvertently agreed to. His goal for People to be blessed and empowered!

First Responder Financial Freedom
Ep 71: Chris Miller: Fighting Fires and Scaling Chimneys to Financial Freedom

First Responder Financial Freedom

Play Episode Listen Later Sep 21, 2023 65:59


In today's episode, we delve into the captivating story of Chris Miller, a remarkable individual who grew up in West Virginia and faced unique challenges early on in life. As the son of an army veteran and volunteer fireman, Chris assumed the role of a father figure at a young age, supporting his sister and mother while his own father was deployed.  Join us as we explore the inner workings of Chris's chimney sweep business and uncover the importance of annual chimney inspections. From protecting customers and companies from liability to identifying potential hazards that can lead to devastating fires, Chris's chimney maintenance expertise is informative and eye-opening. This is an episode you won't want to miss Chris Miller - In high school, Chris's passion for firefighting led him to join the local fire department. Little did he know that this would be the catalyst for an entrepreneurial journey that would change his life forever.  As Chris settled into his career, he noticed that many firefighters had their own side businesses. Inspired by their entrepreneurial spirit, he started his own chimney sweep business in 2015. Armed with the Chimney Safety Institute of America certification, Chris embarked on a journey of growth and success.  Why Do you have to listen to today's episode?  Discover Chris's experience as a firefighter underscores the importance of prioritizing safety in the chimney inspection industry. Understand why certification matters: While no governing body mandates specific qualifications for operating a chimney inspection business, certifications bring customers value and peace of mind.  Gain insight on Business Growth Opportunities: Chris discusses the potential for business growth by targeting specific service areas and demographics through strategic marketing efforts. customer  "While working at the fire department, I noticed that many firefighters had side businesses. It made me realize that starting my own business was a natural progression in my career. So, in 2015, I took the leap and started my own chimney sweep business.” - Chris Miller Today's topic:  1:07 - Firefighting career path and chimney sweep business. 9:43 - Firefighting career path and chimney sweep business. 12:46 - Chimney sweep services and industry standards.  23:36 - Business acquisition and adapting to change. 30:20 - Hiring and demographics in the chimney sweep industry. 42:35 - Hiring and demographics in the chimney sweep industry. 58:09- Financing options for small businesses. Key Takeaways: “Time is the most valuable thing in life. You come to you grow. You won't be 18 years old forever; you'll have a family, get some kids, and realize how precious time is. Being a business owner allows you to set your schedule. You're going to work harder than most people that it's not becoming a business owner, you just automatically do whatever you want, you're going to be working twice as hard as most people, but it's on your dime, it's on your schedule. And that's the perk of it. - Chris Miller “The key is just to keep your head on a swivel, be willing to kind of, not get stuck doing one thing and being able to pivot and adapt to the changes that are thrown at you” -  Chris Miller “Find a good mentor.  Someone that's worthy, right? It's got to be somebody that's going to have value or things that you were interested in, or you look at them, and you see their lifestyle, and you're like, how can I get that way? - Chris Miller   Connect with Chris Miller: Website: https://www.traditionschimneysweeps.com/  Facebook Page:https://www.facebook.com/TraditionsChimneySweeps   Connect with First Responder Financial Freedom: Website: https://firstresponderfinancialfreedom.com/  Facebook Page: https://www.facebook.com/First-Responder-Financial-Freedom  Facebook Group: https://www.facebook.com/groupsfirstfinancialfreedom  YouTube: https://www.youtube.com/@firstresponderfinancialfre3914  

Tore Says Show
Thu 21 Sep: Legacy Of Justice - Consumer Laws - Machine Liability - Lead2Believe - Power Chessboard - Paxton Phoenix - Pawns And Knights

Tore Says Show

Play Episode Listen Later Sep 21, 2023 142:07


The left's endless election scams are actually violating consumer protection laws. A fresh look at a proven strategy. The Texas AG Paxton case and what it shows. Our fabric of laws is being torn. Clipping Bush power. The knight's must bring attention to the pawns. The queen always goes for the sacrifice. Gather all the evidence and file a complaint. Parens Patreae in play. The DOJ headed up the Paxton persecution. It's intricate but self explanatory. Karl Rove was the 2004 election cleanup man. It was the Bush's that stole the election. Rove was the on point attack dog. The silent tugs of political power will guide the enemy. Bringing bad things into the light. Steering and guiding them into a box. Millions of tax $$$ spent. The latest push back on mask and VAXXX is strong. Underestimating a target creates vulnerability. All voting machine makers are liable. Controlling focus and the chessboard of power. Human cunning and God's righteous good. Please send us all your coms. They manufacture evidence to match their election night fraud. Water leaks and system access. Methods were tested in the 2014 Ukraine election. A willingness to fight is key. In the end it's not about vanquishing enemies, but upholding the values of truth and justice.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Improve Your Agency's Website and Convert More Clients

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 20, 2023 50:06


Does your agency website convert as well as it should? Why do clients buy from your agency? It might be time to take an objective look to determine how your agency website can convert more clients. It's a practice that will help you improve as a business and get a pulse on your audience's decision-making process. Today's guest founded one of the first CRO agencies in America and has a lot of experience understanding what his clients need versus what they want. He's sharing his story about growing his successful agency and ways you can improve your website to convert more clients by looking at the functional, emotional, and social reasons they buy from you. Khalid Saleh is the CEO of Invesp, one of the first dedicated CRO Agencies in North America. His agency has worked with the likes of eBay and Target, as well as smaller startups. As an eCommerce software architect, Khalid built his career devising ecommerce and optimization solutions for companies like American Express. Today he'll reveal how some of the most important changes to a business website must come from careful testing and how, in that process, he's usually humbled by clients. In this episode, we'll discuss: What clients want vs. what clients need. Improve your agency website to convert more clients. Getting to the core of why clients buy.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective to the show.   What Clients Want vs. What Clients Need Khalid got the opportunity of a lifetime to work with Motorola revamping their ecommerce website in 2005. It was a dream come true for any software engineer as he had access to all the technology he needed to build the best website. The project took endless nights of hard work but the site was ready in three months. However, after so many hours of work and resources poured into the website, they quickly learned the site was not converting. They had almost no orders. As a software engineer, this was outside Khalid's expertise. The site was built as expected so his job was done. Nonetheless, Khalid became very interested in how something like this could happen and the idea for his agency, Invesp, was born. Now his agency helps brands increase conversion rates by getting to the core of their goals. It boils down to what clients want versus what clients actually need. Often times clients think they just want to revamp their websites, but they actually want help growing their business. Improving Your Agency Website to Convert More Clients Khalid and his team know that website CRO starts with looking at the website from the client's perspective. Once he understood that clients chose his agency in order to grow their business, his team made some adjustments to the agency website. First, they got rid of any language that sounded too formal. He wants clients to feel like they're being greeted as a friend. He also removed ambiguous language and tried to be very clear about what his agency does. Too often a company's website uses vague language. As a result, people leave not having any idea about what they do. In this sense, the friendly language must be balanced with practical descriptions of the ways you help clients. Next, clients browsing the website may worry their team lacks experience. So they added social proof of the different companies they've worked with and the results they've achieved. They even added video testimonials to offer additional evidence and not just claims of success. Khalid and his team designed the website according to what they wanted the client's user journey to look like. They strategically mapped it out to answer their main questions and concerns and address their core needs. This is what he did for his agency and part of how he helps clients increase their CRO. Why Clients Can Humble the Most Experienced Marketing Agency Experts In his keynote speeches, Khalid often refers to being humbled by clients. Sometimes all your research and testing does not prepare you for the clients' reactions. Even though the research indicates one option is the most likely to bring more website traffic and clicks, you may be quickly humbled by the actual response. It's something every business owner, marketer, or designer can relate to. Anytime you run an experiment in marketing you have a hypothesis. You may be proven correct or find you've misinterpreted what the audience wants. With several options, one wins, and the others lose. Why did some of them not work out? This is a tricky question you should always ask to get a better understanding of what works for your audience. Some clients may agree there are reasons to change a design but don't think testing is necessary. They can't choose one design out of several options so they figure any of them will do. This is where Khalid's team insists on the importance of testing each design out. Usually, the results end up surprising everyone. Out of four designs that seemed equally good maybe two actually reduce the conversion rate, while the results for the other two show a clear winner. This is why testing is so important. Getting to the Core of Why Your Clients Buy from Your Agency Anyone who's been through business school has probably heard that “no one buys a quarter-inch drill, they buy a quarter-inch hole”. That saying refers to the practical results you expect to get when you buy a product. In reality, for every action we take there are functional results, social results, and emotional results. For instance, if you buy a car you'll be able to get from point A to point B (functional), you'll feel like you've accomplished something (emotional), and maybe get your peers' praise (social). However, getting people to admit this is difficult. You must be very good at customer interviews by structuring them in a conversational style. After establishing the conversation, Khalid recommends going back to when the problem began. Ask questions that take the prospect back to the moment they decided to make the purchase. The more they remember and open up with details about their purchase decision,  the better results you'll get about the emotional and social response to the purchase. These results are better than just asking direct questions about the product and purchase experience. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

The Black Belt Mindset Podcast
#1 Asset or Liability?

The Black Belt Mindset Podcast

Play Episode Listen Later Sep 19, 2023 6:51


Aaron Hensley drops some knowledge points on what is the biggest asset and liability for your future growth!

Techdirt
Liability, Speech & Marketplaces

Techdirt

Play Episode Listen Later Sep 19, 2023 53:25


We've got a slightly unusual (at first glace) crosspost episode for you this week! Recently, Mike joined Dave Cooper, CEO and Founder of brand protection agency IPSecure, on the company's Owning The Buy Box podcast. As you probably know, we're pretty skeptical of brand protection companies here at Techdirt, but Dave has a history of heeding our criticisms and being thoughtful about policy and court rulings, enabling an interesting and insightful discussion about a recent legal decision and the brand protection space as a whole.

Health Freedom for Humanity Podcast
Ep 46: The World-Wide Wave featuring Cal Washington

Health Freedom for Humanity Podcast

Play Episode Listen Later Sep 19, 2023 69:40


JOIN THE INPOWER MOVEMENT: https://www.inpowermovement.org/alec Alec sits down with Cal Washington, CEO if InPower, to discuss a "world-wide" accountability action that Cal is organizing. InPower has been working hard to expand the powerful Notice of Liability documents across the world as well as automating the process to make it as simple as possible to support a Worldwide Wave that can change the world for the better. This is a historical moment where, by working together, we can finally hold accountable and personally liable those who have caused so much harm to mankind.  JOIN THE INPOWER MOVEMENT: https://www.inpowermovement.org/alec FIND YOUR PEOPLE! Join The Way Forward to connect with like minded men and women near you, businesses near you, and more! The best part? You pay whatever you want!: https://thewayfwrd.com/membership-sign-up/ For all of our links, visit: https://www.flowcode.com/page/thewayforward For more on The Way Forward, please visit: https://thewayfwrd.com Do you run a freedom-oriented or holistic health-oriented business? Join our FREE business directory here:  https://thewayfwrd.com/directory-form/ Follow The Way Forward on Telegram: https://t.me/thewayforwardformankind Like us on Facebook: https://www.facebook.com/T.Way.Forward Follow us on Instagram: https://www.instagram.com/the.way.fwrd/ Sign up for our newsletter: https://thewayfwrd.com/newsletter/ We stream our podcasts live every Wednesday. Watch live at: Youtube: https://www.youtube.com/@TheWayFwrd Unite: https://unite.live/channels/the-way-forward/the-way-forward Bitchute: https://www.bitchute.com/channel/a3s3CiyELVd8/ Rumble: https://rumble.com/user/TheWayFwrd ** This material may not be published, broadcast, rewritten or redistributed in whole or in part without expressed written permission from The Way Forward, LLC. The purpose of this presentation is to convey information. It is not intended to diagnose, treat or cure a condition; nor is it to be considered medical or legal advice, opinion or recommendation. This information is presented in the spirit of service for all.  

The Perna Syndicate - Motivation & Careers
811-Neurodiversity: Asset, Not Liability 

The Perna Syndicate - Motivation & Careers

Play Episode Listen Later Sep 18, 2023 1:58


811-Neurodiversity: Asset, Not Liability 

ASOG Podcast
Episode 130 - Business Advice Before Going Mobile With Scott Hicks

ASOG Podcast

Play Episode Listen Later Sep 18, 2023 86:16


***TIME SENSITIVE***The BEST automotive training event in the southeast is back, bigger and better than ever! DO NOT MISS OUT. Click here to register: https://geni.us/ASTE2023_____________________________________________________________________________________________________Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechIn this episode, Lucas and David are joined by Scott Hicks, Technical Training Instructor with CTI. Scott discusses his concerns with possible business ownership. David draws from his own experiences with opening a business, sharing insights on what worked and what didn't in attracting customers. Before you consider opening your own business or going out on your own as a mobile diagnostician, listen to this episode first!Topics discussed:[00:04:49] Are there three sides to every story?[00:10:32] Shocked by festering issues, struggling with communication.[00:15:57] You questioned, tensions escalated, unaware of it.[00:20:06] Employee resistance, compliance, rule changes, job dissatisfaction.[00:23:57] Opinion on coolant; specific Audi coolant needed.[00:33:17] I love diagnosing cars and helping others.[00:38:53] Mobile diagnostics, Scott Hicks needs customers- how?[00:40:03] Budget crucial. Seek industry friends' expense insights.[00:48:50] Personal assets and house exempt in Kansas.[00:54:33] Struggling to get customers in my business.[01:02:39] "Shoploaner.com offers affordable loaner services for shops."[01:05:27] Shop owners need reliable technicians on call. Owning a business is not freedom, but it is stressful and financially demanding.[01:12:57] Flippant attitude, questions, incompetent actions, negative reviews.[01:18:34] Oil level problem, car wash, technician error.[01:21:05] Apology for the bad choice of words.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Level Up Leadership: How to Build an Empowered Team in Your Digital Agency

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 17, 2023 52:23


Do you want to level up leadership in your agency and empower your team? Providing resources and training to your leadership team is important in helping build their confidence and creating a trickle-down effect to the rest of the team. Today's guest believes it all starts with the hiring process and creating an agency that is desirable to work for. He is on the show sharing how he and his agency business partner maintain a balanced relationship that benefits the agency and how they've created an agency that is in high demand not only by clients but by protective employees as well. Brett Curry is the CEO of OMG Commerce, a performance marketing agency that manages YouTube, Google, and Amazon campaigns for growing ecommerce brands. They're a Google Premiere partner and Amazon partner. Brett is also the host of two ecommerce podcasts Spicy Curry and Ecommerce Evolution, where he highlights what's new and coming in e-commerce. In this episode, we'll discuss: Creating balance with your agency business partner. Cultivating leadership and empowering your team. 2-step strategy taking e-commerce brands to the next level.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Would you like to convert more prospects into clients, charge what you're worth, and maximize profits? Check out our free video training all about pricing, building a sales team, and getting the owner out of sales so they can focus on profitability. Head over toAgencyMastery360.com/covert Listen to our Smart Agency podcast episode with Chris Brewer, OMG Commerce where he shares 4 major agency sales mistakes and the systems you need to sales success.   Pivoting Away from the Full-Service Agency Model For as long as he can remember, Brett has been captivated by the world of advertising and marketing. Even while on vacation, he can be found diving into the latest marketing books and publications. His passion was sparked early on when he discovered direct-response marketing gurus like J. Abrahams and Dan Kennedy in his teens. Though the mediums may have changed over the years, as an agency owner he has maintained that intrinsic drive to understand what makes great marketing. Brett and his partner first started the agency in 2010. By then, he had a successful career in marketing and owned a company focused on print, TV, radio, and direct mail. The agency started a project to try their luck with online advertising. They started with local Google map optimization for businesses and was a hit right away. With time, they started doing website design, copywriting, and TV advertising. However, it quickly became too much and they pivoted away from that full-service model. It was time to drop some services and focus exclusively on an area where they truly shined. The clear answer was search marketing. It combined all the things they were really good at as a team, so they went all in. Right away they formed some key partnerships and started working with ecommerce clients. Creating Balance with Your Agency Business Partner Starting out, both Brett and his partner had existing businesses to lead, so balancing the agency became a challenge. How could they each utilize their skill sets and still work as a team? They share the most important value which is their trust in marketing and leadership style. When it comes to their individual strengths, Brett is really good at pitches and leading teams while his partner loves everything about the sales process and is very good about following up. This is how they complement each other and divide the workload. For agency owners with co-founders, Brett recommends having very clear expectations about what each one brings to the table. It's good to have this in writing from the beginning instead of figuring it out along the road. In fact, this is something they still revisit 16 years later when they talk about how their roles need to shift every couple of years as the agency grows. The most important thing is having a good understanding of each partner's personality and areas of genius. Get clear about how you'll work together and which decisions you can make individually and which must include all partners. Cultivating Agency Leadership and Building a Great Team For Brett, everything rises and falls on good leadership. To ensure he's creating the best conditions to build great team leaders, he leads a monthly leadership development training open to everyone in the agency. He's a big believer in providing the right resources and training to empower people to make decisions. This is the fastest way to prevent a bottleneck where every decision has to be run by you. Having good leaders working alongside you ensures they can make decisions. It's not easy to do for agency owners. We love to solve problems! But you need to show people you trust them to make decisions. Finding and training great leaders starts with the hiring process. Brett is proud of his agency's process and the type of people their culture attracts. They've had some disastrous experiences with past hires, which have mostly traced back to hiring friends of friends. They've since learned a lot from their mistakes and made great key hires who have been with the agency for a long time. How to attract the right people to your agency team. Brett loves podcasting and speaking at events and admits he would do it just for fun. However, he says a really cool benefit of having a podcast and being a regular speaker at industry events is not only attracting clients but also attracting employees, too. 2-Step Strategy to Take eCommerce Brands to the Next Level Brett declares YouTube as one of the fastest-growing and most used platforms by younger generations. If you want to learn or research something, YouTube is the place to go. It has reach and targetability so you can be really specific about what you want to reach. As opposed to other platforms where the video is just doing part of the work, on YouTube the video is everything. YouTube videos must interrupt, grab attention, overcome objections, demonstrate the product, get the viewer to take action, and have the right pacing. Furthermore, it's important to understand video ad campaign structure to identify how to bid, measure, and look at things to get the most out of your video. It's not enough to measure direct conversions. Many people watch an ad and then go to Amazon rather than click through and purchase directly. Owned by Google, YouTube holds all the search behavioral data you need. They've been collecting the data for decades and you can tap into that keyword search behavior and target people based on that. Build your audience based on what people search on Google so they'll see your ad. YouTube really understands audiences and creatives. Brett has witnessed many shifts in the marketing game over the years. However, he still thinks email remains as powerful as ever. It's a good way to warm someone up to your brand and cultivate them into a great client before they buy. Once they do buy, it's also a great way to get them ready to get the most out of the product. It basically facilitates repeat purchases and product launch sequences. Put them together for a strategy that takes brands to the next level. YouTube ads are a great way to get people introduced to a product and send them to a landing page to opt-in to an email list. Then, use email to close the deal. In fact, in Brett's opinion, a direct-to-consumer e-commerce brand email should be responsible for 30% to 45% of revenue. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

The BreakPoint Podcast
The Liability of Gender Transition, Protecting Children from Porn, and AI's Impact on Education

The BreakPoint Podcast

Play Episode Listen Later Sep 16, 2023 63:37


Hospitals across the nation are facing litigation concerns tied to their gender clinics. And John and Maria discuss the devastating effects of pornography on children.

VSiN Best Bets
Live Bet Saturday | September 16, 2023 | Hour 6

VSiN Best Bets

Play Episode Listen Later Sep 16, 2023 44:41 Transcription Available


In hour six of Live Bet Sunday, hosts Ben Wilson & Mike Palm update the college football action and play High Ability or Liability on NFL players and coaches for Week 2. They preview tonight's College Football games with Tyler Shoemaker and lookahead to NFL Week 2 games. See omnystudio.com/listener for privacy information.

Marketplace Tech
How Musk’s Starlink became a security liability for the U.S.

Marketplace Tech

Play Episode Listen Later Sep 14, 2023 10:06


Here on Earth, the satellites that make up Starlink look like a string of stars travelling across the night sky. More than 4,000 of them are circling the Earth in low orbit right now. They’re part of the private venture that's the brainchild of billionaire and SpaceX founder Elon Musk. Last year, when Russia invaded Ukraine, Musk sent Starlink terminals there so Ukraine could stay connected to the internet. But turns out Musk controls both the on and the off switch on that technology, giving him an outsized role in the conflict, according to Steven Feldstein of the Carnegie Endowment for International Peace. He’s out with a story in The Atlantic on how that happened and what can be done about it.

Marketplace All-in-One
How Musk’s Starlink became a security liability for the U.S.

Marketplace All-in-One

Play Episode Listen Later Sep 14, 2023 10:06


Here on Earth, the satellites that make up Starlink look like a string of stars travelling across the night sky. More than 4,000 of them are circling the Earth in low orbit right now. They’re part of the private venture that's the brainchild of billionaire and SpaceX founder Elon Musk. Last year, when Russia invaded Ukraine, Musk sent Starlink terminals there so Ukraine could stay connected to the internet. But turns out Musk controls both the on and the off switch on that technology, giving him an outsized role in the conflict, according to Steven Feldstein of the Carnegie Endowment for International Peace. He’s out with a story in The Atlantic on how that happened and what can be done about it.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Effective Delegation and Tips on Accountability for Faster Agency Growth

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 13, 2023 17:17


Is your team working together toward a clear agency vision? Do you trust your team and effectively delegate? Do the agency leaders also know how to delegate in order to scale the agency?  The agency owner is the Visionary and needs an effective operations leader to align the team with the vision by holding them accountable and having hard conversations. Today's guest is an Agency COO offers insight into an operator's role in keeping the team focused on the agency owner's vision. Zach Montroy is the founder of The Intention Collective, a company that offers strategic planning, growth acceleration, workshops, and leadership coaching for entrepreneurs. As an agency COO, he is passionate about helping companies grow and evolve into high-functioning, high-impact organizations. Today he talks about how agency owners can hold their team accountable and make sure everyone's rowing in the same direction to get their the destination faster and easier. In this interview, we'll discuss: Do you need more employees or better delegating skills? Why effective delegating begins with the agency vision. Operations leaders keep agency Visionaries more focused.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Do You Need More Agency Employees or Better Delegation Skills? To Zach, one of the biggest obstacles for agency owners is clarity on how to hold people accountable. As leaders, we carry a huge weight on our shoulders and often think the answer to managing workload is hiring more people on the team. However, it all comes down to how they are delegating, holding people accountable, and driving clarity. Hiring more people can become the default response to a increased workload. However, if you were to examine your team's capacity, you would probably find faults with delegating and clarity that is costing them time. Fixing these issues leads to more work getting done without the need to make new hires. Furthermore, oftentimes we convince ourselves that it's easier and faster to just do things on our own. You may think “It'll take me 15 minutes to do it myself but an hour to explain it to someone else.” The problem is that if we multiply that times 20 or 50 now all our time is going to things other people could be even doing. Agency owners should start by auditing their time for one or two weeks to catch how much they're spending on low-level tasks. Ultimately, those 15-minute tasks add up to 10-15 hours a week that should be delegated to someone else. As an entrepreneur, is this the most effective use of your time? Effective Delegating Begins with the Agency Vision  Cutting down on tasks that are just draining you and taking away time from setting the vision for the agency reflects on your culture. Moreover, it's very likely that there are people on your team who find joy in some of these tasks. It takes a lot of self-awareness to know which tasks to delegate and do it wisely. Identifying the things you need to do in the business goes beyond just wanting to scale. Instead, think about what you would need to do to 20x the business. There are probably two or three big things you should be focusing on. Everything else you should delegate. Ultimately, a clear vision makes all the difference in achieving your goal. Without a clear vision, your team is just working on what they think is important. It's like your team is together in the same boat but everyone will be rowing in a different direction. This is a result of not dedicating enough time and energy to being a leader. As the agency leader you set the boat on it's course and everyone else to follows. Do you know what your destination is? You need to define where you're going as well as why and how you're going to get there. Why Every Visionary Needs an Operations Leader Being an agency Operations leader requires a particular skill set. When you're leading an agency it's your responsibility to keep everyone focused. It's the Visionary's job to be thinking in terms of the agency's future three, five, or ten years down the road. If they're not doing that, it won't grow and scale. In that sense, the Operatorations leader's job to determine what's best now and establish a working strategy to follow. The Operations leader indicates how to align people behind the vision so that it becomes more than just an idea. They also establish priorities and make the hard decisions. If this leader is doing their job, they'll probably say at some point “If we say yes to this then we have to say no to this other idea.” This may create a notion that operations are constantly saying no to the Visionary's ideas. That's not the case. They do say yes to things but they usually have to say no to something else. How Can You Hold Your Team Accountable to the Agency Vision? Pursuing the same goal as the company comes down to how you are holding people accountable. What does accountability look like? Zach says it comes down to clarity. People have to have deep clarity in their roles and contributions. The agency is investing in them and giving them trust to perform the job. Finally, when it comes to accountability, leaders need to have the ability to have hard conversations. Facing issues with the team head-on and with empathy will help you develop as a leader. The more a leader is willing to hold their team accountable, the less they actually have to do it. They'll do it for themselves. Avoiding uncomfortable accountability conversations only leads to a lack of accountability. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

The Todd Starnes Podcast
Democrats are outraged the impeachment shoe is on the other foot… and Newsom's COVID response is his biggest political liability

The Todd Starnes Podcast

Play Episode Listen Later Sep 13, 2023 122:43


News Editor for Townhall.com Katie Pavlich joins Fox Across America With Jimmy Failla to explain how there is enough evidence to prove President Biden was actively involved in his son Hunter's overseas business dealings. Jimmy calls out the hypocrisy of Democrats like Adam Schiff and Chuck Schumer in how they reacted to House Speaker Kevin McCarthy launching an impeachment inquiry into our current president. Your radio buddy also breaks down why a growing number of liberal media outlets are beginning to express concern about Biden's advanced age. PLUS, North Carolina Republican Congressman Greg Murphy slams the push by some on the Left to allow children to undergo sex reassignment surgeries.    [00:00:00] McCarthy launches an impeachment inquiry into Biden [00:37:05] WaPo publishes op-ed urging Biden not to run in 2024 [00:55:30] Katie Pavlich [01:13:50] Todd presses Newsom on his COVID lockdown measures [01:32:23] Rep. Greg Murphy Learn more about your ad choices. Visit megaphone.fm/adchoices

Legal Nurse Podcast
559 Liability for Nursing Home Falls – Tina Baxter

Legal Nurse Podcast

Play Episode Listen Later Sep 12, 2023 38:28


Nursing home falls make up a substantial portion of malpractice suits. Here to help you understand the dynamics of the circumstances surrounding falls is Tina Baxter. She is a legal nurse consultant, nurse practitioner, and certified gerontological nurse. She first addresses the issue of hydraulic lifts, which can be the cause of many falls. Sometimes the age and quality of the lift plays a role. Sometimes one person isn't enough to manage it. Tina recommends that the LNC reviewing a case always look to see if a hydraulic lift was involved. Misdiagnosis can sometimes be over whether the individual has Type 1 or Type 2 diabetes. Since different treatments are required for the two major forms of diabetes, misdiagnosis can be a major problem. When the possible presence of diabetes is not tested for in emergency situations, life-threatening crises may develop. Tina states that often CNAs are afraid to report a fall. She emphasizes that to not do so involves severe legal consequences. Any fall must be reported immediately, and she describes the usual procedure for reporting a fall through the chain of command.. Contributing issues to the severity of a fall may be a LPN's unfamiliarity with the potential consequences of medications. Blood thinners are a prime example. Anyone administering medication to a resident needs to understand its properties. Finally, she describes situations in which the nursing home personnel is not legally responsible for a fall. Patients who shouldn't try to get out of bed and into a wheelchair. They may experience sudden drops in blood pressure and fall. This is why the LNC needs to closely investigate any fall situation. This podcast is full of case histories about falls. It will give you a thorough background for analyzing the situations in which falls occur. Learn more about Liability for Nursing Home Falls - Tina Baxter What is one of the most common types of falls in nursing homes? How has technology advanced in the design of hydraulic lifts? What kinds of accidents can occur when using hydraulic lifts? What are the consequences of not reporting a fall? What is the usual procedure for reporting a fall? Listen to our podcasts or watch them using our app, Expert.edu, available at legalnursebusiness.com/expertedu. https://youtu.be/CIei2S_O4pg Announcing LNC Success™ Virtual Conference 8 October 26,27 & 28 LNC Success™ is a Virtual Conference 3-day event designed for legal nurse consultants just like you! Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020. They are back with their 8th all-new conference based on what attendees said they'd find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career. Build your expertise, attract higher-paying attorney clients, and take your business to the next level. After the LNC Success™ Virtual Conference, you will leave with clarity, confidence, and an effective step-by-step action plan that you can immediately implement in your business. Your Presenter of Liability for Nursing Home Falls - Tina Baxter Tina M. Baxter is an advanced practice registered nurse and a board certified gerontological nurse practitioner through the American Nurse Credentialing Center (ANCC), who resides in Anderson, Indiana. Mrs. Baxter has been a registered nurse for over twenty years and a nurse practitioner for 16 years. She is the owner of Baxter Professional Services, LLC, a consulting firm which provides legal nurse consulting services for attorneys and insurance professionals; wellness and chronic disease management coaching; and customized educational and operational resources to healthcare organizations. . She is the founder of The Nurse Shark Academy where she coaches nurses to launch and scale their businesses. She is the host of The Nurse Shark Academy show which interviews and spo...

Locked On Braves - Daily Podcast On The Atlanta Braves
Is Ozzie Albies Becoming a Defensive Liability for the Atlanta Braves

Locked On Braves - Daily Podcast On The Atlanta Braves

Play Episode Listen Later Sep 12, 2023 34:14


The Atlanta Braves offense helped bail out a defensive miscue by Ozzie Albies in a game one against the Philadelphia Phillies on Monday.  Matt Olson, Ronald Acuna Jr., and Michael Harris II showed off their impressive power in the double-header.  Max Fried takes the mounds on Tuesday against Zach Wheeler with a chance to get the Braves magic number for the NL East down to two.  Support Us By Supporting Our Sponsors! Jase Medical Save more than $360 by getting these lifesaving antibiotics with Jase Medical plus an additional $20 off by using code LOCKEDON at checkout on jasemedical.com.  eBay Motors Keep your ride-or-die alive at ebay.com/motors. eBay Guaranteed Fit only available to US customers. Eligible items only. Exclusions apply. Gametime Download the Gametime app, create an account, and use code LOCKEDONMLB for $20 off your first purchase. FanDuel Make Every Moment More.Make Every Moment More. Right now, NEW customers can bet FIVE DOLLARS and get TWO HUNDRED in BONUS BETS - GUARANTEED. Visit FanDuel.com/LOCKEDON to get started. Sleeper Download the Sleeper app and use promo code LOCKEDON and you'll get up to a $100 match on your first deposit. Terms and conditions apply. See Sleeper's Terms of Use for details. Currently operational in over 30 states. Check out Sleeper today! FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Cloudcast
Digital Transformation meets its Liability moment

The Cloudcast

Play Episode Listen Later Sep 10, 2023 29:30


As digital transformations are happening to major industries, we've moved into an era where legal issues could become more prevalent than the technologies. SHOW: 752CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:AWS Insiders is an edgy, entertaining podcast about the services and future of cloud computing at AWS. Listen to AWS Insiders in your favorite podcast player. Cloudfix HomepageCloudZero – Cloud Cost Visibility and Savings​​CloudZero provides immediate and ongoing savings with 100% visibility into your total cloud spendDatadog Kubernetes Solution: Maximum Visibility into Container EnvironmentsStart monitoring the health and performance of your container environment with a free 14 day Datadog trial. Listeners of The Cloudcast will also receive a free Datadog T-shirt.SHOW NOTES:Fair Use doctrine The legal issues presented by generative AI (MIT)Generative AI in Healthcare and Liability RisksGenerative AI and Intellectual Property (Benedict Evans)BREAK THE LAW NOW, AND ASK FOR FORGIVENESS LATER?From ride-sharing to crypto to generative AI, the gray areas of the law or property ownership are at the center of the major digital transformationsThe open source community is debating what is proper licensing, and should licensing ever change?Are we at the beginning of LegalOps or LiabilityOps?IS THE LIABILITY IN BUSINESS MODEL, IP, PRIVACY, FRAUD OR CORRUPTIONWhat are companies liable for? Fair-use of data? AI Models? AI recommendations? AI actions? What laws do cloud providers need to be concerned about? What do customers need to be concerned about?What do systems-integrators need to be concerned about?FEEDBACK?Email: show at the cloudcast dot netTwitter: @thecloudcastnet

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Why Your Agency Leadership Style Must Evolve to Enable Growth

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 10, 2023 26:09


How would you define your agency leadership style? Has your leadership evolved as your agency grows? Or has it remained stagnant as you keep doing things the way you've always done them? Ideally, your style should align with your agency culture and enable the desired outcomes for your agency. Finding your ideal leadership approach takes time, but it helps to first clearly define your goals. Furthermore, what kind of culture do you want to foster in your business? As today's guest explains, agency owners need to adjust their leadership style as their agency continually grows. She shares how she's identified the right leadership style for her agency's current stage, and how her leadership team has also adopted styles that align with how they want to show up for the agency. Bobbie Bailey is the owner and president of M Agency, a digital agency that partners with companies looking to build memorable brands, websites, and marketing campaigns. As a full-service creative marketing agency headquartered in the Pacific Northwest, they work with clients in a variety of industries. Bobbie is an accidental agency owner whose career has taken many twists and turns. She is on the show reflecting on the transition from print advertising to digital and her evolution as an agency owner and leader. In this interview, we'll discuss: Evolving your digital agency to focus on what clients need. Helping brands adapt to the digital age. What type of leadership style enables agency growth? Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM   Sponsors and Resources Attract Masterclass: Today's episode of the Smart Agency Masterclass is sponsored by the Attract Masterclass, a free masterclass series where you'll learn how to create a magnetic agency, become an authority in your niche, and master the art of client attraction. Make sure to check it out at AgencyMastery360.com/attract. Podcast Takeover!! Get to know your Smart Agency Guest Host: John Corcoran is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show.   Learning How to Evolve Your Skills into a Role You Desire At just 15 years old, Bobbie was determined to work. She figured the restaurant industry was the right place to start, so she began persistently calling all the restaurants in her area. Her tenacity paid off when one restaurant created a hostess role specifically to hire her. This formative experience taught Bobbie invaluable skills in reading people and adapting to different situations. Additionally, she learned to handle a high level of responsibility early on. To this day, when interviewing potential hires for her agency, if Bobbie sees restaurant experience on their resume, she knows they can handle a lot. After studying computer science, Bobbie interned at a woman-owned tech company. This proved to be a great learning experience. As she had hoped, the internship led to a full-time job offer. However, the owner was very honest and actually encouraged Bobbie to pursue something more suited to her interpersonal skills. While skilled in computer science, Bobbie wondered if she wanted to sit behind a desk for the rest of her career. After all, her people skills could provide success in other directions. Considering her options outside of computer science ultimately led Bobbie to a job producing the Yellow Pages. Her entry-level role involved cold-calling 70+ people per day. Before long, Bobbie quickly grew from prospector to sales representative. Helping Brands Adapt to From Print to Pixel As the company's work culture took a turn for the worse and it became clear the future was in digital advertisement, Bobbie felt motivated to make a change. Clients were asking her for support in the transition from print advertising to digital and navigating this new world. How to take advantage of the digital medium? With so many options, how could they better spend their budget? Businesses that came from the print world and managed to evolve to digital proved to be very innovative. They found a way to monetize different channels and different mediums and adapt to a new era. Luckily, Bobbie had just the right training to know how to provide the support and strategy they needed. Furthermore, digital exposure was still very limited, with not as many options as we see today, so the transition felt natural. Evolving Your Digital Agency to Focus on the Needs of the Clients Initially, Bobbie transitioned into a consultant helping companies outline a digital marketing strategy. However, she quickly realized there were not any full-service agencies in this space. Since there was no one looking at the full picture she added website development to her services. Bobbie grew a team that built websites and brought many brands to the new era. For instance, some of their clients had websites that were more than a decade old, terribly outdated, not optimized for smartphone view, and full of useless PDFs. Her agency completely rebuilt its clients' online presence and brand. It took about five years for her to learn enough and realize the need to focus more on brands. From that point on, everything at her agency is rooted on branding, brand identity, and brand archetypes. Bobbie and her team have different ways to extract a business' personality. They go deep asking all sorts of questions that vary according to the industry. Then, all key stakeholders are interviewed as part of the process. Finding the essence of a business is vital to helping them articulate their voice and visual identity. What Type of Leadership Enables Agency Growth? Being an agency owner is a leadership role that changes and evolves as the business grows. In Bobbie's case, she recently realized the leadership style she developed over the years was no longer a good fit for an agency of their size. She had to step back, identify the problems, and get curious about coaching styles. She had a business coach who regularly met with the team and provided support. However, as the agency grew the expectation for support continued even though the agency had outgrown it. Choosing and committing to a leadership style requires an understanding of whether or not it fits your agency. This is something Bobbie has shared with her leadership team. At present, everyone on her team has also named their leadership style and identified how they want to show up for the agency. This helps keep everyone accountable and behaving according to the ideal way they want to show up. Consider the leadership style you desire. Then take some time to outline the outcome you want. After that, identify and name your desired leadership style. Some people may want a militaristic type of organization. Some prefer servant leadership where they get involved whenever a problem comes up. However, this type of leadership is not ideal when you're trying to scale your business. That's where a coaching style can be helpful to try to pass the baton and focus more on the vision. In the end, your leadership style must be suited to the current growth stage and the desired outcomes to get your agency to the next level. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

VSiN Best Bets
Live Bet Saturday | September 9, 2023 | Hour 6

VSiN Best Bets

Play Episode Listen Later Sep 9, 2023 44:34 Transcription Available


In hour six of Live Bet Sunday, hosts Ben Wilson and Mike Palm play a segment called High Ability or Liability. They preview the upcoming College Football games going on today. Paul Stone also joins the show to discuss his best bets and College Football. See omnystudio.com/listener for privacy information.

THE VALLEY CURRENT®️ COMPUTERLAW GROUP LLP
The Valley Current®: How “Safe” are SAFE Agreements?

THE VALLEY CURRENT®️ COMPUTERLAW GROUP LLP

Play Episode Listen Later Sep 8, 2023 49:28


Many things are happening in the face of a recession. Angel investors and VCs are tightening their belts & seed-stage startups are trying to gain traction despite a meaningless valuation. As a result, these startups are running to their financial advisors trying to figure out what their options are now. No federal, appellate, or district court have talked about what should be done with failed SAFE agreements, so should entrepreneurs just be expected to eat this dropped agreement? Today host Jack Russo asks CPA, Steve Rabin if SAFE notes can be written off and what strategies entrepreneurs should consider going forward.

TwoBrainRadio
Gyms in Legal Trouble: Listen and Limit Liability

TwoBrainRadio

Play Episode Listen Later Sep 7, 2023 47:00 Transcription Available


Gyms get into legal trouble from time to time, and if you read the news, you'll see some scary stuff.To help you limit your risk as a gym owner, Matthew Becker of Gym Lawyers PLLC digs into the news, explains how some gyms found themselves there, and gives you simple steps to protect your business. From leases to liability for broken equipment to injured clients—Matthew and host Mike Warkentin cover it all so you can sleep better at night.LinksSudden closure in Mississauga due to legal disputeMan sues LA FitnessMan awarded $46 million after jiu-jitsu injuryYour LLC Isn't Protecting You if You Do These 5 ThingsGym Lawyers websiteBook a CallGym Owners United0:58 - Non-payment of rent7:31 - Avoiding issues with leases15:43 - Man sues LA Fitness29:05 - Jiu-jitsu injury41:31 - Waivers and other details

Legal 123s with ByrdAdatto
Fake or Real: If I Get Sued for Malpractice, the Patient Can Own My Practice

Legal 123s with ByrdAdatto

Play Episode Listen Later Sep 6, 2023 28:32


In this episode, we share a secondhand account of a surgeon who was forced to sell his practice to an angry patient due to a malpractice lawsuit that exceeded his insurance coverage. Tune in for the positive and negative impacts an owner's risk tolerance can have on their business's corporate model. We discuss the angry patients, ways physicians can protect their assets, and reveal if a patient can really own a medical practice as a result of a malpractice lawsuit.Visit our website www.byrdadatto.com to learn more and to subscribe to the ByrdAdatto newsletter. Follow us on social media to stay up-to-date on the ByrdAdatto family. Finally, subscribe to our YouTube channel for short videos on breaking developments and interesting business and health care compliance topics. Facebook: https://www.facebook.com/ByrdAdatto/ Twitter: https://twitter.com/ByrdAdatto Instagram: https://www.instagram.com/byrdadattolaw/ LinkedIn: https://www.linkedin.com/company/byrdadatto YouTube: https://www.youtube.com/channel/UC6VSOw0W5lrrj4iIl1HxTbg

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Top 4 Agency Sales Tactics That Work: Insights from a Brand CEO

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 6, 2023 35:38


Are you getting the attention of your ideal clients? Ever wonder if your sales tactics are working? Wonder what clients think about your sales emails and calls? Most agency salespeople believe in what they sell but are unknowingly going about sales in the worst way, scaring off potential clients. Today's guest once owned a marketing agency and has moved to the client side with a very successful retail brand he founded. He shares the secret of what sales tactics get his attention and how you can improve your sales to stand out from the competition. Kelley Thornton is the founder and CEO of Tiege Hanley, a company focused on helping men look and feel amazing with uncomplicated skincare routines. He and his team are always looking for new ways to reach their customers with new marketing for their products. Over the years, his company has worked with several agencies and seen the very best and worst of agency salespeople. He sheds light on why some agencies' sales tactics are not working. In this episode, we'll discuss: Why some agency sales tactics are not working. How to improve your sales tactics and convert more prospects into clients. What gets a brand CEO's attention? Why patience can be the best sales tool.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Kelley founded his agency in 2009 and spent ten years in the grind as CEO. He enjoys looking back and remembering everything they accomplished and how much the agency grew in that time. To him, the agency business is about people but there was a constant struggle to get paid fairly for your expertise. He saw first-hand how difficult it is to scale an agency, which is why he ultimately chose to leave the #agencylife. Now, as the owner of a big brand, he gets approached by many agencies trying to work with him. In this position, he has witnessed many good and bad sales tactics and strategies. As someone who worked in sales for eighteen years, Kelley says he has the utmost respect for salespeople. However, while some of these strategies stood out to him for very good reasons, there are some sales strategies agencies should stop doing altogether. Top 4 Agency Sales Tips: Insights from a Brand CEO 1 - Know Who You're Marketing To and Be Specific How can you stand out to potential clients for the right reasons? Just like anything else, you have to do your homework and have some idea of who your audience is. A lot of agencies set up email campaigns. Sometimes they take the time to customize them however, most don't spend the time and energy to really understand their customers. Even people who do try to understand their ideal customers opt for a spray-and-pray approach because it's more efficient. They send the same email to several people within an organization. However, Kelley believes that is the worst thing to do. If someone in the company finds the email interesting and brings it to someone who also got the email, they both become put off by it. Even worse than that is sending it to multiple people in the same email thread. You will stand out by taking the time to send personalized email communication and research the person whose attention you're trying to get. 2 - Don't Make Assumptions or Promises You Can't Keep Kelley says the worst emails are the ones that make an incredible amount of erroneous assumptions about his business. This includes what the agency thinks it can do for his company. These emails usually contain promises like “We can help you improve your revenue from email by X amount". Kelley immediately trashes this type of email because no one should be making assumptions about how much they can help before they've even had a discussion with him. Another common tactic he doesn't like is the “I've prepared something very special for you, I just need you to respond to this email to confirm you want me to send it”. Basically, Kelley finds this type of "bait email" very disingenuous. If the salespeople really had something prepared, they would just send it. He has responded to some of these emails only to find the salesperson is not prepared to send the materials they promised. 3-Send Emails That Are Honest, Clear, and Concise Communicate why you're reaching out in as few words as possible. Be really precise about what problem you solve and how you're uniquely capable of solving it. That's it. A clear and concise email conveys you value the person's time. Most people won't even bother to read a long email explaining why you should work with them. Get straight to the point and you'll start converting more prospects. Being honest will help the prospect also respond with honesty. Kelley says that if he as the client has that problem, he'll respond. He has felt engaged and compelled to respond when the emails are concise, make suggestions, and maybe ask one question. If he's interested, he'll respond to that question. It's a legitimate way to start a conversation, although it should be specific and not something complicated. 4- Be Courteous in Your Follow-Up  We all hate the “bump-up” email. Please don't do that. Or at the very least, don't just say “Hi. I'm bumping up this email”. At least take the time to restate why you're sending the email. Some people get creative with these emails and will even send pictures to try to get the prospect's attention; remember to keep the tone light and don't take offense if they've decided not to respond. Instead of sending a final email saying something rude like “I guess you're just not interested in scaling your business,” try leaving the doors open with something like “I sense the timing is not right. We still think we have a great solution for you. I'll back in X amount of time.” What Gets a Brand CEO's Attention? Phone calls are tricky nowadays because you rarely find anyone willing to pick up the phone for an unknown number. However, Kelley occasionally does pick up the phone and he finds he's more likely to stay on the phone for a longer time when the salesperson gets to the point fast. He'll ask “How can I help you?” and hopes to get a really succinct answer to assess whether or not he's interested in the first few minutes of the call. As someone who enjoys reading. Kelley is more impressed by a direct mail package that includes a letter over fancy boxes people tend to send. In these cases, a handwritten note is even more valuable because it's such a rare gesture to have. It shows the person is really interested in the client's business even more so than expensive gifts. Finally, personalized videos are great for getting a prospect's attention. Of course, just like in text form, they shouldn't be too long if you want people to watch them. It's a great way to stand out as long as you make it about the client or their product. You could show you've already used their product to start a conversation about how you can help them market them. That's the type of customization that really moves the needle. Being Patient May be Your Best Sales Tool  Sales is a long game and in this day and age, we're conditioned to getting an instant response. Kelley encourages salespeople to be patient. Just because you struck out on your first attempt to reach a client doesn't necessarily mean they're not interested or won't engage with you. Most of the time a no just means "not right now." Be patient with your audience. Know who you're talking to and do not take it personally. Jason once waited eight months to interview Seth Godin and he came through. Eight months after their initial exchange he reached out again and got the interview he wanted for the podcast. The wait was definitely worth it. Two or three times a year is a good measure of how many times to reach out to prospects without becoming a nuisance. Sending multiple emails won't help wear them down. That's not how it works. Two or three emails are enough to determine if this is something they need right now. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Nurture Small Business
Employer's Tax Liability with Remote and Work-From-Home Employees

Nurture Small Business

Play Episode Listen Later Sep 4, 2023 23:49


Did you know there's a difference between work-from-home and remote work? While many use the terms interchangeably, there are important differences between the two when it comes to where your employees can work. Today's guest is ready to help you understand these distinctions and navigate the complex tax implications of hiring remote and work-from-home employees. Deanna Baumgardner, owner of Employers Advantage, provides insight into how to handle compliance with tax laws for employers that hire off-site workers. Do you follow tax laws of your location or where the employee is located? What if they take their computer with them on a trip to Europe? What laws are you bound to then? Join us in this compelling conversation that will help keep your business out of hot water.  

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Unlock Inbound Marketing Strategies That Attract More Clients

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 3, 2023 14:58


Are you looking to connect with decision-makers in big brands? Do you want to land bigger, high-value clients? Big brands realize there's a good match with boutique agencies that provide a fresh and innovative approach. So how can your agency unlock inbound marketing strategies and get noticed by big brands? One agency has worked with household names like Disney and Shopify. He explains why he strongly believes in the value of forming and nurturing strong relationships with people rather than brands, and how betting on someone's growth can help you land big clients and take your agency to the next level. David Mausolf is the owner of Apex Growth, an agency focused on helping big brands that aren't fully staffed or are uncertain about their growth strategy crush their financial forecasts. David's team becomes seamlessly integrated with partners and provides clients with the tools and training they need to grow. In this episode, we'll discuss: Nurturing relationships before selling services. Starting conversations with big brands. Earning the attention of ideal prospects with targeted content.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources Attract Masterclass: Today's episode of the Smart Agency Masterclass is sponsored by the Attract Masterclass, a free masterclass series where you'll learn how to create a magnetic agency, become an authority in your niche, and master the art of client attraction. Make sure to check it out at AgencyMastery360.com/attract.   Nurturing Relationships Before Selling Agency Services Years ago, David and his partner were working full-time jobs while trying to grow their agency on the side. However, it wasn't sustainable and in 2020 they decided to make the jump to focus on scaling the agency full-time. In just three years they've grown to have 25 employees and over one million in revenue. How did they do it? David believes it all started with relationship-based selling. Most agency owners approach their relationship with clients from a service-based standpoint, where the focus is on what they're selling – whether ads, SEO, CRO, etc. Instead, his agency's model revolves around cultivating meaningful relationships with clients to uncover their unique needs. Then they craft tailored solutions that speak directly to the clients' needs. Depending on their needs, David's team helps companies hire new team members or executives. The relationship may also start directly with the specialist searching for new job opportunities. By strategically connecting specialists with target companies, they foster meaningful relationships that organically develop into sales opportunities with large enterprises. This strategy helps them stand out from the competition who are just selling services. Getting Conversations Started with Bigger Clients David understands the opportunity to work with a big company may come every 1-3 years. In the meantime, he works on planting the seeds to first build and nurture a relationship with that company. It's a very different model than trying to sell to a mid-size company or startup, which can be much more transactional. When you're trying to work with a brand like Facebook, that relationship must be pre-established so they feel they know you on a personal level. Start by supporting them in a way that's not transactional. Keep in mind you're selling to people, not brands. David's team focuses on building valuable relationships with executives knowing they will move on to work at other companies and bring the relationship with them. Someone currently working at a small startup might end up working at a big international company in a few years. The relationship-based model focuses on the individuals as their career progresses. For instance, David's team may even make introductions for one of these individuals looking for a new job. The agency doesn't gain anything from that, but it's part of establishing trust and making a bet on someone who is likely to be a valuable contact at a big brand someday. It's definitely a long-game strategy. Eventually, when this person needs your agency's services in their new company, your agency is one of the first they reach out to. Earning the Attention of Your Ideal Prospects With Targeted Content Relationship-building is a strategy that has worked wonders for David's team. However, if you want to get your foot in the door right now then it's all about getting attention with great content. Ask yourself what type of content would be relevant for someone in your niche/ industry. David focuses on LinkedIn content by posting about the type of problems his ideal clients usually face. Then he might also run ads to target that specific audience. It's a way to create a passive relationship before ever talking. In fact, he prefers using ads over sending direct messages, which can feel invasive and repetitive. Many times, after consuming his content for a few months, clients come to them. Keep in mind you might not get concrete data that your content is being seen by the right prospects. As David explains, executives and decision-makers are very busy and don't necessarily comment and engage with your content. This doesn't mean they're not paying attention. Many times an executive will tell David during their first meeting that they've been following him for months. Is LinkedIn the Best Place to Grow an Audience? Is LinkedIn the best place to find these decision-makers? Yes, you are more likely to find that audience there. However, David and his team are starting to organize round tables and invite people from the industries they're targeting. They also participate in private Slack work groups where they get to meet ideal prospects and bring their expertise. Their goal in these forums is to present themselves as a resource that can help with specific issues. It's not a place for selling, it's more about establishing authority and gaining trust. How often to post? Most don't have meaningful and insightful advice to offer by posting daily. David's team focuses on quality over quantity, which means posting about 3-6 times in a two-week period. There's no need to post daily - people don't need to see you every single day. David's agency has a formula focusing 20% of its content on personal stories and 80% on industry-relevant content. This too, establishes authority in the industry and followers begin feeling like they know you on a personal level. Finally, they also mostly focus on written form, which gets them better results than video. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

See You In Court
The Ins and Outs of Governmental Liability with Craig T. Jones | See You In Court

See You In Court

Play Episode Listen Later Sep 1, 2023 111:55


Today on the podcast, Robin and Lester interview Craig T. Jones   Guest Bio Craig Jones is a North Carolina native who is a graduate of Brown University and Wake Forest University School of Law. He has been handling cases of governmental liability since the 1980's—including two civil rights cases that Craig personally argued in the United States Supreme Court: Hope v. Pelzer (2002) and Scott v. Harris (2007). In addition to representing plaintiffs in police misconduct and other governmental liability cases, Craig has practiced extensively in the areas of personal injury, medical malpractice, product liability, and premises liability. After practicing for 29 years in Atlanta and 8 years in Washington, Georgia, Craig and his wife Sharon are in the process of moving their empty nest to Savannah, where he will continue to maintain a statewide tort practice with civil rights cases in all three federal districts of Georgia. https://www.youtube.com/watch?v=qrVKSgRZ2GY Links: Craig T. Jones, P.C. – Trial Lawyer (craigtjones.com) Scott v Harris (USSC 05-1631) Pursuit Video http://www.akintate.com/ https://www.gatriallawyers.net/ See You In Court (seeyouincourtpodcast.org) To learn more about the Georgia Civil Justice Foundation, visit fairplay.org  

News Talk 920 KVEC
Hometown Radio 08/31/23 5p: Karen Velie and Michael Erin Woody discuss the county's current unfunded pension liability

News Talk 920 KVEC

Play Episode Listen Later Sep 1, 2023 42:08


Hometown Radio 08/31/23 5p: Karen Velie and Michael Erin Woody discuss the county's current unfunded pension liability

Personal Injury Primer
Ep 223 – Liability for Tree Falling on a Car

Personal Injury Primer

Play Episode Listen Later Aug 30, 2023 3:28


Liability for Tree Falling on a Car I’m Katelyn Holub, an attorney focusing on personal injury law in northwest Indiana. Welcome to Personal Injury Primer, where we break down the law into simple terms, provide legal tips, and discuss personal injury law topics. Today’s question comes from a caller who was a passenger in a […] The post Ep 223 – Liability for Tree Falling on a Car first appeared on Personal Injury Primer.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Unleash Your Agency Leadership Potential by Overcoming Self-Doubt

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Aug 30, 2023 26:16


Do you sometimes doubt your ability as an agency owner? Are you constantly comparing yourself and feeling like you have imposter syndrome? Setbacks make every agency owner nervous about their ability to push through. Today's guest has been successfully running an agency in an unconventional niche for years. They have experienced their share of setbacks and she was forced to come to terms with the fact that hard times shape her business as much as successes. Our guest shares how she learned to separate her identity from her role as agency owner and the importance of looking for outside support. As a result, she's become much a more effective leader. Kate Ahl is the owner of Simple Pin Media, a Pinterest marketing agency focused on both organic and ad marketing. They help clients create a multi-layered approach to marketing their products or content on Pinterest. After seeing steady growth for a couple of years, her agency was recently hit by setbacks that shook her confidence. In this episode, we'll discuss: Second-guessing yourself as agency owner. Not letting the agency define you. Regaining the focus to get through the tough times.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Finding a Gap in the Market and Building an Agency Around It In 2010, Kate got her first taste of the digital marketing world by helping a friend who did Facebook marketing for freelance clients. They also dabbled in Pinterest and the potential for this overlooked platform. Three years later, Kate's family was hit by the reality of post-recession when her husband lost his job. By then, her friend had learned more about Pinterest and suggested she manage people's profiles. “It sounded like the dumbest idea,” she recalls, but since she was in a desperate situation, she gave it a try. She bought the Simple Pin Media domain, went through some content creator struggles, and got to work. Right around that time, Facebook changed its algorithm and businesses were scrambling to find other alternatives. It was the perfect opportunity to give Pinterest a try. After three or four months, her first clients started spreading the word about her work as a Pinterest educator. Still, the agency remained a side hustle for a while until a referral got her five inquiries at the same time. That was the turning point. Kate hired a business coach and from that point treated the agency as a serious business. Second-Guessing Yourself as an Agency Owner Revenue was a particularly tricky goal to set for Kate because of its variable nature. However, as the agency and team started to grow, the million-dollar mark seemed achievable. They did reach that milestone in 2019 and then continued to grow in 2020 and 2021. Unfortunately, she got hit later by the pandemic and in 2022 started seeing a decrease in revenue after several years of growth. Kate used to think the 7-figure mark was the dream for her agency. In reality, it is just another vanity metric like the number of employees. In fact, getting past the 7-figure mark came with a sudden awareness of the level of responsibility she had to employees and as the breadwinner. She started to question how clients were getting into their ecosystem and how sustainable it all was. She was suddenly very aware of how improbable it was to get over both a pandemic and a recession unscathed. The weight of being responsible for a large team – mostly made of working moms – really got to Kate. Suddenly, scaling back to a solopreneur or having a smaller team started to look very appealing. In reality, she can see she was self-sabotaging. Her coach brought this to her attention and helped her see the need to separate her identity from her agency. Not Letting the Agency Define You Being an agency owner can't become your entire identity. At some point, you will exit the business. If you're too attached to the role as owner and see the agency as your baby, you'll never be able to delegate. Some people feel selling their business is the equivalent of selling your soul. Instead, if you see yourself as being “entrepreneurial” and not just an entrepreneur, you'll be able to take that to whatever you take on next. Agency owners don't realize how much their identities become entrenched in the business. It makes sense, you put everything into your agency. Many owners believe they won't be the type to be too engrossed however, one day they wake up to the realization that's exactly what happened. And it happened to Kate, who admits she thought she'd be the exception to the rule. At one point, she even thought of selling the agency instead of turning to layoffs to stay afloat. She needed to take a step back and realize everyone would lose if she gave. She needed to step up and make hard decisions. Focusing on the Right Things to Get Through Tough Times In order to get through a difficult time, Kate reflected on what had worked before. When they were growing back in 2019, what was the team structure? What were the lessons learned? She now had the added advantage of more experience to help her be a better leader. It's easy to become resentful as growth declines but it's also useless. Instead, Kate chose to get back to the basics and really understand her clients. By doing that, she opened the doors to be more profitable than before. Trusting herself as the leader of the agency was very important for their overall success. In hindsight, she got distracted by what she saw in the marketing space, which led to self-doubt. To get back on track, she stopped focusing on what others were doing and focused on results. Why Your Agency Team Needs Opportunities to Flex their Idea Muscle Going back to the basics with your agency means going back to the vision you set in the beginning. It maytake a couple of years, but creating the agency vision provides a timeline for your agency's growth. Sharing your vision helps elevate your team to believe in it and empowers them to start making decisions without you. Kate is very proud of having a team very tuned in to her agency vision. They've gotten through the most recent setback thanks to the vision. However, getting too deep into implementation modeduring crisis makes it so the team isn't flexing the idea muscle as much as they should. Kate's team had been grinding so much that they hadn't given themselves the opportunity to get creative. Is that in contradiction to a business going through a setback? Tough times are always an opportunity to look at things in a new way. It can be a chance to think differently. Give your team an opportunity to think of fun ways to stand out and serve clients. Ultimately, your agency will benefit from having a team that allows themselves to think bigger and dream bigger. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Roofing Road Trips with Heidi
Mindy Dahlquist & Nick Mentzer - Preventing Liability and Tragedy with Snow Retention

Roofing Road Trips with Heidi

Play Episode Listen Later Aug 29, 2023 25:35


What can happen when snow on a roof is left to accumulate over time? To answer this question, Heidi J. Ellsworth is road tripping to soon-to-be snowy Utah to talk with Mindy Dahlquist from TRA Snow & Sun about keeping your family and guests safe in the winter. Mindy Dahlquist gives examples of the very real dangers of falling snow and ice. Not just to people, but to property and contractor's livelihoods. Nick Mentzer from The Roofing Co. also stops by to describe how TRA Snow & Sun's snow retention systems can be easily installed to prevent these scenarios from happening.

Week in the Tackle
Bigger Liability… Kai Havertz or Andre Onana?

Week in the Tackle

Play Episode Listen Later Aug 29, 2023 58:55


We discuss the continued abuse of referees after Virgil van Dijk's behavior this weekend, early problems for Manchester United, Arsenal's Kai Havertz conundrum, hope for West Ham (gulp), James Maddison's brilliant start to his Tottenham career, our new favorite chant in the Premier League, Andoni Iraola dooming Bournemouth, Messi Watch & more! Sorry Tim. Follow Week in the Tackle on ⁠Twitter⁠ and Instagram and be sure to subscribe to our ⁠YouTube⁠ channel to get full episodes and clips of the show! Follow Tom Rennie on ⁠Twitter⁠ and ⁠Instagram⁠. Follow Brian Dunseth on ⁠Instagram⁠. Follow Tim Horsey on ⁠Twitter⁠ and ⁠Instagram⁠.

Land-Grant Holy Land: for Ohio State Buckeyes fans
I-80 Football Show: USC's defense is still a liability and Penn State is overhyped

Land-Grant Holy Land: for Ohio State Buckeyes fans

Play Episode Listen Later Aug 25, 2023 116:38


Welcome to a new episode of Fans First Football Network's I-80 Football Show. On this show, we talk about all things Big Ten football and basketball from New Jersey to California. With USC and UCLA joining the conference in 2024 we'll integrate them in the show getting a head start on the 16-team conference. After every week of action, we will catch you up on all the conference's games and look ahead at the matchups, storylines, and players you should be paying attention to next week. My name is Jordan Williams, and I am joined by my co-host Dante Morgan. College Football is officially back! Dante and Jordan prepare for week 0 action talking about what they're most excited about with football season back! Dante is looking forward to watching all the new quarterbacks across the sport. Jordan can't wait to see how the PAC 12s final season plays out.  USC and star quarterback Caleb Williams are hoping to win the PAC 12 in its final season and make the playoffs but they may be held back by a porous Alex Grinch defense… again. The guys question if Caleb Williams will be the second person to win two Heisman trophies but Jordan thinks the Heisman Trust is actively rooting against another two-time Heisman winner.  Penn State is one of the most hyped programs in the country with Drew Allar at the helm. Despite being a first-time college starter the Drew Allar expectations are high. Coupled with a dynamic running back duo and multiple freak athletes on defense many believe that this is the year that Penn State breaks through winning the Big Ten and making the playoffs. The guys may not be buying the hype.  ---------------------------------------------------------------------------------------------------------------- Sign up with MyBookie using our link to receive your welcome bonus: https://mybookie.website/Grant23 Follow the show on YouTube: @JordanW330  Follow the podcast on Instagram: @I80FootballShow  Connect with us on Twitter: Jordan: @JordanW330 and Dante: @DanteM10216 Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
Episode 489: AI-Free Certification, Business Liability, and Kickstarter Strategy

The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice

Play Episode Listen Later Aug 23, 2023 27:55


Today's top story is Certifiable Humanity. Question of the week is what are some parts of the industry that stress you out and are outside of your control that you can spend less time worrying about? Join the Sell More Books Show Afterparty group on Facebook and answer the Question of the Week in the comment section. Be sure to leave us a review on Apple Podcasts.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Break Into a New Niche with a Strategic Agency Acquisition

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Aug 23, 2023 41:40


Have you thought about expanding into a new industry? Ever wonder about buying another agency for their expertise and book of business? Even for an established agency, it can be difficult to break into a new space. However, a strategic agency acquisition can save a lot of time and effort. Today's guest found an agency acquisition was the ideal way to break into another niche. In this conversation, he shares some of what he learned from his agency acquisition and some lessons learned along the way. David Hernandez is the cofounder of Lotus 823, an integrated communications and digital market agency. This boutique agency works with some of the most recognizable and innovative brands in consumer tech and lifestyle offering to build engaging partnerships that feel like a natural extension of clients' companies. Historically, his agency had mostly served clients in the tech space. However, they recently expanded to the home and lifestyle industry after purchasing an agency with years of expertise and reputation in that space. Thinking back to the acquisition process, he talks about how he made the decision, the lessons learned, and the valuable partner they gained as a result. In this episode, we'll discuss: Using a strategic acquisition to break into a new industry. Lessons from acquiring an agency. How to run a people-first agency.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM   Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Podcast Takeover!! Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and getting a new perspective on the show.   Building Authority to Land Bigger Agency Clients The idea for David's agency was born 12 years ago while he and his wife pondered the possibilities for social media. Back then, people were still trying to figure out Facebook and they could see consumers would use it to communicate with each other and brands. It would never again be just top-down marketing. That was their inspiration for building an integrated agency that focuses on public relations, communications, and digital marketing. From the start, they had the vision of being a true partner to their client's business goals. Like most agencies, in the first couple of years, they focused on trying to get off the ground. They had a logo, a website, no case studies, and basically just their word and prior experience to attract clients. Because of this, their first clients were innovative startup brands in the tech space who took a risk on them. They worked to get their clients' media placements and third-party credibility through media reviews and spotlights. That was the start and they built on that even when it took extra hours and was not profitable. Eventually, they had a body of work they could use to go for bigger brands. Using a Strategic Acquisition to Break Into a New Niche Several years ago, David and his partner acquired an agency specialized in the home space. They saw the growing push of the tech space into homes/lifestyles and wanted to access new opportunities to expand into a new industry. Initially, David and Rachel (the owner of the agency he eventually acquired) met working on opposite sides of a client. While Rachel was handling the public relations side, David and his team handled social media marketing. They quickly hit it off and realized both agencies meshed really well, culturally. The idea for the acquisition grew organically and seemed like a great move for Lotus 823. Additionally, it offered the advantage of having a true expert at the helm of that initiative. Of course, the acquisition process came with its own challenges and frustrations past the honeymoon phase. Bringing together different cultures has its challenges, even if they're a good fit. In the end, it was a great way to accelerate access to the home/lifestyle space as opposed to them breaking down that door by themselves. Lessons from Acquiring Another PR Agency If he could do it all over again, David would try to understand the other agency's processes, instead of just focusing on their results. His team didn't realize how different their process was from what they were used to. It differed in the way both agencies measured profitability and results. There was no ill intent in it; it was just a series of details the team glossed over that led to complications later on. It was definitely a learning process and in hindsight, David says he should have understood how the agency works from onboarding to execution. It's the only way to know what you're acquiring in terms of revenue vs. profitability and whether or not both teams can mesh seamlessly. The agency they acquired was a boutique so it was more about acquiring their book of business as well as Rachel's expertise in the space. From the beginning, they laid out the plans for her involvement and future exit. He worried the acquisition would spook clients not on long-term contracts. However, in a sense, it made it a simpler acquisition. The challenges came later on when it was time to figure out how to incorporate the acquired agency into his agency's processes. 2 Big Misconceptions Clients Have About Public Relations There's usually some level of education needed for clients when it comes to understanding PR work. There are two big misconceptions most clients have: PR brings in sales. That's not what PR is for. There are many other tools that can help with sales. But PR is first and foremost the best tool to create credibility and visibility for a brand. Typically, once Lotus823 gets clients on a couple of media outlets their views go up, sometimes to billions of impressions. That type of visibility helps a brand create awareness, which creates a different conversation with potential consumers who now have an emotional connection with the brand. Big publications are the best PR. Clients think pubs like the New York Times or the Wall Street Journal are the key to unlocking PR. However, this doesn't necessarily move the needle for every brand. It depends on their audience. Everybody wants the legitimacy of being in the New York Times. However, maybe an influencer program or tech outlet is a better fit for certain brands. When they build an influencer program, they typically look for relevancy. It's not about the numbers. Sometimes a client will specifically want to work with celebrities. David's team will redirect them to what actually works, which is working with creators with strong, engaged communities and a great reputation. How to Run a People-First PR Agency David runs a hybrid agency that offers the option of coming to the office. It's important to him to offer flexible schedules to show they respect the team's personal lives. The goal is to allow employees to build their work schedule into their personal life and really be present when it's time to work. When it comes to his agency's culture, David strives to run a people-first agency where employees feel like their mental health is taken into account. Providing a work environment that allows for a balanced life helps you find and keep great talent. According to David, if you find yourself managing a person too tightly, you've made the wrong hire. It's a mistake that leads to mediocre output. You get transformative work when you have people you trust and who are happy working with each other. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Cybersecurity Quiz
3 BIG Hidden Facts On Cyber Liability Applications

Cybersecurity Quiz

Play Episode Listen Later Aug 22, 2023 28:47


Yawn.... I know but we need to talk about the big changes in the Cyber Liability application process and what was and now is being asked.The difference WILL SURPRISE you.If you're not ready for these changes, you may have a Cyber Liability claim DENIED at the worst possible time and when you need it the most.Jim reviews 4 Cyber Liability applications and discusses the not so obvious facts that will help your #lawfirm stay compliance.No Law Firm Left Behind is made possible by our friends at SpliceNet ConsultingConnect with Jim Gast: https://www.linkedin.com/in/jamesgast Find our past shows: https://www.splice.net/nolawfirmleftbehind

Educational AD Podcast
Tech Tuesday #55 - Dr. Thomas Sawyer, Athletic Legal Liability

Educational AD Podcast

Play Episode Listen Later Aug 22, 2023 32:47


One of the LEADING experts on how to Avoid Liability miscues in Athletics joins TECH TUESDAY as Dr. Thomas Sawyer stops by. Dr. Sawyer shares important checklist items for all ADs to be aware of on this special "LEGAL" episode of The Educational AD Podcast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/educational-ad-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/educational-ad-podcast/support

The Ricochet Audio Network Superfeed
Hub Wonk: Landlord’s Foreseeable Duty: Who Is Liable When Crime Lands on the Doorstep (#153)

The Ricochet Audio Network Superfeed

Play Episode Listen Later Aug 22, 2023


Joe Selvaggi talks with retired Federal Judge Frank Bailey, president of Pioneer Public Interest Law Center, about the Massachusetts Supreme Judicial Court’s decision in Hill-Junious v. UTP Realty, LLC, regarding the limits of liability for a landlord when a murder occurs near her tenant's location, and the challenges facing small entrepreneurs in high-crime communities. The […]

Legal Nurse Podcast
555 Pharmaceutical Development and Liability – Amanda Hutton Parrott

Legal Nurse Podcast

Play Episode Listen Later Aug 21, 2023 32:36


On television and in Internet commercials, we frequently see images of cheerful, dancing pills and happy humans with the voiceover, “Do you have XXX? Ask your doctor about YYY.” This is often followed by a horrifying list of possible side effects. As you will learn from Amanda Parrott, who has worked extensively with attorneys on class action and other suits against pharmaceutical companies, long as these lists are, they are often not all-inclusive. This podcast will introduce you to the several stages through which a drug is tested. You will also learn the various conditions for a manufacturer's liability. Negligence, fraud, and misrepresentation are reasons for liability. Another category is misuse, i.e., using a drug for a purpose for which it hasn't been approved. Amanda got involved in pharmaceutical liability cases on a very personal level when she noticed that certain patients appeared to be having side effects from a particular drug. She did research, attended related conferences, and got in contact with attorneys involved in a suit against the manufacturers. The attorneys recognized her passion on this subject and hired her on a contract basis. From her experience, she advises that if you get involved in this kind of work, you must know the expected side effects of a drug. Basically, know everything that drug is expected to do, understand its interactions with other drugs, and meticulously determine whether there could be other causes for a condition. As we've seen, cases against pharmaceutical companies are on the rise. If this field interests you, there's never been a better time to learn more. Learn more about Pharmaceutical Development and Liability - Amanda Hutton Parrott What is Necrotizing Enterocolitis (NEC)? Why is it important to make a fine distinction between NEC and illnesses with similar symptoms that premature babies get? What diagnostic tests would an LNC expect to see in such a case? Why is intuition so vital in diagnosis? What is the treatment for NEC? Listen to our podcasts or watch them using our app, Expert.edu, available at legalnursebusiness.com/expertedu. https://youtu.be/EYq5Fx3yBII Announcing LNC Success™ Virtual Conference 8 October 26,27 & 28 LNC Success™ is a Virtual Conference 3-day event designed for legal nurse consultants just like you! Pat Iyer and Barbara Levin put together THE first Legal Nurse Consulting Virtual Conference in July 2020. They are back with their 8th all-new conference based on what attendees said they'd find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career. Build your expertise, attract higher-paying attorney clients, and take your business to the next level. After the LNC Success™ Virtual Conference, you will leave with clarity, confidence, and an effective step-by-step action plan that you can immediately implement in your business. Your Presenter of Pharmaceutical Development and Liability - Amanda Hutton Parrott Amanda Hutton Parrott, is a doctoral trained Nurse Practitioner (NP), researcher in San Francisco, CA, who brings a wealth of training and experience to her profession. After completing her doctorate in Physical Therapy at New York University, she volunteered at Grote Schuur Hospital and the surrounding townships in South Africa. Her interest in infectious diseases and global health was sparked. Amanda deepened her knowledge in the medical field by completing her Master of Science and Nurse Practitioner degree at the University of California, San Francisco (UCSF). After graduating with honors, Amanda continued to work internationally and took her first position at UCSF in the infectious disease department as a clinician and researcher. Her passion for the art and science of medicine grew during her nine years at UCSF, where she treated hundreds of patients living with HIV and other infectious diseases.

Secrets To Scaling Online
Ep 478: Coupon Codes Are Bankrupting Your DTC Brand - But There's A Fix with Oren Charnoff, Fondue

Secrets To Scaling Online

Play Episode Listen Later Aug 21, 2023 27:51


Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. Listen and learn in this episode!Key takeaways from this episode:Pop-ups now offer cashback instead of just discountsSome shoppers don't claim the discount, while others choose between cash or site creditAbout three-quarters of shoppers claim nothing or take gift cards, which is more profitableCashbacks prevent leakage or margin bleeding from coupon codesCashback system more profitable for retailersShoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 daysAverage liability period for cashback is around two weeksCoupon codes are problematic as the only way to offer discountsShoppers connect with brands for reasons beyond priceCashback offers an alternative by allowing discounts after a full-price purchaseBrands can discount more aggressively and still be profitable through cashback programFounder-led sales attract brands and contribute to successPeople care about people and like to contribute to their successBeing a person can have a greater impact than being a companyPeople follow individuals on social media, not necessarily companies.Recommended App:Fireflieshttps://app.fireflies.ai/Recommended Link:Fonduehttps://www.getfondue.com/Postscripthttps://postscript.io/Today's Guest:Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.Connect and learn more about Oren and Fondue here: Website: https://www.getfondue.com/LinkedIn: https://www.linkedin.com/in/orencharnoff/X: https://twitter.com/OCharnoffGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited tiWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Kinsella On Liberty
KOL418 | Corporations, Limited Liability, and the Title Transfer Theory of Contract, with Jeff Barr: Part II

Kinsella On Liberty

Play Episode Listen Later Aug 18, 2023 53:18


Kinsella on Liberty Podcast: Episode 418. This is a followup to KOL414 | Corporations, Limited Liability, and the Title Transfer Theory of Contract, with Jeff Barr: Part I. See that episode for more information and notes. In Part III, we need to talk about corporations. For more on that, see Corporate Personhood, Limited Liability, and Double Taxation.   https://youtu.be/5-Zvt59UlSk

Scaling UP! H2O
321 The Pros and Cons of Legionella Disinfectant Options 

Scaling UP! H2O

Play Episode Listen Later Aug 18, 2023 56:48


Welcome to a special episode of Scaling UP! H2O, the podcast specifically tailored for industrial water treaters looking to scale up their Legionella knowledge. As part of our Legionella Awareness Month celebration, we are honored to bring you an insightful interview with a leading expert in the field. Join us as we sit down with Alberto Comazzi, Ph.D, Technical and Business Development Manager at Sanipur US. For those unfamiliar with Dr. Alberto Comazzi, he was our guest on episode 212 What To Do When Your System Tests Positive For Legionella, our most popular episode of 2021. Throughout this episode, we explore the various disinfectant options used to combat Legionella, gaining invaluable insights into their strengths and limitations. Alberto sheds light on the key considerations water treaters should keep in mind when choosing the most effective Legionella remediation strategy. Join us as we discuss the steps water treaters can take before a positive Legionella test, including the benefits and drawbacks of shock disinfection methods. We delve into the advantages and challenges of using fast oxidants like chlorine or chlorine dioxide, as well as the challenges of relying solely on temperature increase to eradicate Legionella from building plumbing systems. Alberto offers his expertise on implementing continuous disinfectant and how to have meaningful conversations with customers about this treatment option. We explore the supplemental disinfectants available, such as Monochloramine and Copper Silver, and learn about their long-term efficacy and potential impact on plumbing systems. As we navigate the regulatory landscape, Alberto shares crucial insights on the frequency and interval of testing required for continuous disinfection compliance. He also emphasizes the significance of permits and the role they play in protecting public health. Join us for a comprehensive discussion on "The Pros and Cons of Legionella Disinfectant Options" with Alberto Comazzi, Ph.D. Whether you're an experienced water treater or just beginning your journey in the industry, this episode promises to provide essential knowledge to help you make informed decisions and enhance your Legionella remediation strategies.   Timestamps 2:30 - Upcoming Events for Water Treatment Professionals 13:22 - Preparing for a Positive Legionella Test 15:50 - Actions for Legionella Counts Exceeding 30% 20:20 - Shock Disinfection Options and Challenges, and Validating the Effectiveness of Shock Disinfection 27:40 - Establishing and Installing Continuous Disinfectant 36:16 - Frequency and Interval of Testing for Continuous Disinfection 37:00 - Permits and Compliance for Supplemental Disinfectants 42:00 - Liability and Due Diligence: Choosing the Right Method 52:00 - Periodic Water Table With James McDonald    Quotes “Healthcare buildings need to have a water management plan.” - Alberto Comazzi, Ph.D. “Shock disinfection options: you want fast oxidants, so chlorine or chlorine dioxide. Or heating the temperature to a point where the bacteria will die, but it's harder to kill Legionella in a plumbing system because there are so many facets, and it's impossible to Building owners want this because it's easy, but it's not effective and usually comes back. You may want to get to 140, but you actually need to get up to 150 or 160, which creates water restrictions.” - Alberto Comazzi, Ph.D. “The states that require a permit to feed supplemental disinfectant will require how often you test, and you will need to show your data back to the state. You would need to research who has authority for drinking water in your state (EPA, DOH, DP), and then you would ask them if a permit is needed for the application of supplemental disinfectant on drinking water.”  - Alberto Comazzi, Ph.D. “Right now there is a greater awareness about pathogens in general, building managers are more likely to be testing for Legionella to make sure the residents of those buildings are safe.”  - Alberto Comazzi, Ph.D. “It's well reported in the literature that shock treatment is not effective over the long term. Chlorine and Chlorine Dioxide do damage a building's plumbing system. In a shock treatment, you would not use heat and hyperchlorination because the higher the temperature, the faster the chlorine will decay in the water.”  - Alberto Comazzi, Ph.D. “A building is a completely different ecosystem than a water treatment utility and a  municipal distribution system.”  - Alberto Comazzi, Ph.D.    Connect with Alberto Comazzi, PhD:  Phone: 267-326-2353 Email: a.comazzi@sanipur.it  Website: www.sanipur.com    Linkedin: /in/alberto-comazzi-phd-132637128/  company/sanipur-us-llc Read or Download Alberto Comazzi's Press Release HERE   Links Mentioned Trace Blackmore invites you to check out our Legionella Resources Page 212 The One About What To Do When Your System Tests Positive For Legionella Environmental Protection Agency's "Technologies for Legionella Control in Premise Plumbing Systems: Scientific Literature Review" Environmental Protection Agency's “Guidance Manual for Compliance and Disinfection Requirements for Public Water Systems Using Surface Water Sources” The Global 6K The Rising Tide Mastermind   2023 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE or using the dropdown menu.   Periodic Water Table With James McDonald Ammonia comes into play in several different ways within industrial water treatment.  What are some sources of ammonia that may be coming in with the makeup water?  How is ammonia used in refrigeration?  Could this ammonia contaminate the water side?  How is ammonia sometimes used in boilers?  Are there some industries that prohibit such use of ammonia in boilers?  How does ammonia react with chlorine?  Why is this reaction important, and what does it have to do with breakpoint chlorination?  How do you remove ammonia from water?  How does pH affect the removal of ammonia?  How does the impact of pH on ammonia removal compare to the impact of pH on carbon dioxide removal?  Which metallurgies may be less compatible with ammonia?  

The Larry Meiller Show
Liability insurance, what you really need

The Larry Meiller Show

Play Episode Listen Later Aug 17, 2023


Liability insurance protects you against claims resulting from injuries and damage to other people or property - but how do you know if you have enough coverage? We talk with an attorney about the ins and outs of liability coverage.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How One Agency Doubled Revenue Becoming Specialists in a Unique Niche

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Aug 16, 2023 22:07


Are you resisting the advice to niche down and become a specialist? Do you think niching down means losing opportunities and turning down clients? It's normal to fear a change like this but when you understand your ideal audience, you can't lose. Your ideal prospects will notice that you speak their language and understand their challenges. That leads to building trust and authority as well as a pipeline full of prospects. For one agency, everything changed once they realized they already had tons of success in an uncommon niche. It took time but this agency doubled revenue when they went all in. James Kaye is the co-founder of Big Games Machine, a video games PR agency with unique experience in delivering consumer and B2B PR campaigns for clients worldwide. Although it has tons of experience in the gaming industry, James' agency wasn't always marketed to that niche. The decision to speak to its ideal audience changed everything for its business. He discusses how this small change helped them double their revenue. In this episode, we'll discuss: Doubling their revenue by positioning themselves as a specialist agency. Struggling to fill his agency's pipeline. Why choosing a niche doesn't mean you'll turn down all other clients.   Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Like many, James and his business partner are accidental agency owners. They had both worked at different agencies before reuniting to create Big Games Machine. They started as just two consultants working from their kitchen tables on different sides of the country. Growth was slow, but it snowballed into an agency little by little as they started to take people on. Overall, just learning to run an agency was a bumpy road that led to many failures before starting to see the successes. Now even after nine years of growing the agency, he's still learning and making mistakes. For instance, new business remains a constant problem that he's still figuring out. On the other hand, one of the most valuable lessons for him has been the importance of finding the support of a coach to guide you and trusting his agency could grow in a specialty niche. The Biggest Inbound Marketing Mistake Many agency owners struggle to build a pipeline after growing on referrals in the beginning, which is not scalable. This is actually still a struggle but James has learned his pipeline is his lifeblood so he's always willing to try something new. In terms of the work they do at the agency, they divided it into two segments: Consumer, where there's a lot of competition with many agencies doing consumer PR, B2B, where they'd really found their footing. At his agency, they work in video games PR, which is a pretty small niche. Luckily, they are pretty good with SEO, which has become a big part of their inbound marketing strategy. The problem James has found, however, is that as a unique specialist, it becomes very difficult for a third party to represent you eloquently and passionately. Over the years, he's tried pretty much everything in terms of building the pipeline. He partnered with a LinkedIn agency to give cold emails a try and found this did not work for his agency. Of course, some things take 6-12 months to start showing results. Looking back, he thinks they were too generalist in their inbound marketing approach. How Seeking the Help of an Expert Changed Everything There are a lot of options out there for agencies trying to accelerate their growth; it might seem like you're simultaneously drowning in options and starving for good ones. Loads of bad options are out there and it's up to agency owners to decipher which ones are legit. James found a good fit and started integrating systems for agency growth. One of the most impactful was making the decision to become a specialist. Up to that point, his agency was called Big Ideas Machine and was more of a general Tech PR agency. They served B2B and consumer customers but hadn't managed to book a consumer client. The feedback they were getting was that the agency didn't look enough like a games agency. He decided to create a different brand called Big Games Machine hoping to attract consumer clients on the gaming side. Stop Resisting the Shift to be a Specialist Agency and Pick a Niche In James' experience, it was a big mess trying to run two brands and two websites at the same time. It came to the point where he and his partner sat down to consider their choices. They had 25 years of experience in the game industry and that was their area of expertise. In fact, looking at their B2B clients, they were all in the games industry. They had resisted the idea to niche down even though they were getting no traction as a generalist agency. That was the lightbulb moment. The big shift came when they finally decided to get rid of Big Ideas Machine and consolidate Big Games Machine as their main brand. By doubling down on that niche they occupy a very unique space. No one else does B2B in the gaming industry quite like they do. Now that they do B2B and consumer work for the games industry, people quickly understand what problems they solve. With this change, James understood it's not only about picking a niche but also about how you position yourself in the market. Additionally, he recently hired a new head of new business marketing with experience and contacts in the gaming industry that has been getting very good quality leads for the agency. Does Choosing a Niche Mean Turning Away Other Clients? When pushing to remain a generalist agency, it was because James was thinking about the business they would lose as specialists. What if a client from another industry approached them? Would they have to turn them away? One of the biggest mistakes people make when they're choosing a niche is thinking they'll need to say no to other clients. The idea is that you're only marketing to ideal clients in a niche, but can still take on projects outside the niche. The Best Advice to Fill Your Agency's Pipeline James best advice to fill your pipeline is to play the long game and go all in on content. He feels this is the best way to gain your prospects' trust, which you'll do by solving a problem for them. How can you do that? Start by creating amazing content, whether it's a podcast, blog post, or newsletter. It'll be the best thing you can do for your agency. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

Heels In The Courtroom
EP 723- But I Signed a Waiver…….

Heels In The Courtroom

Play Episode Listen Later Aug 16, 2023 25:51


Liability waivers appear all around us…..on amusement park tickets, at ax throwing establishments, prior to medical procedures and maybe even as a requirement from your son's friend's parents before that weekend party at their lake house. Are these documents really enforceable, or are they just toothless deterrents? And should you sign them?

The Ticket Top 10
The Invasion- Can the Cowboys best player also be the biggest liability?

The Ticket Top 10

Play Episode Listen Later Aug 9, 2023 8:21


8.8.23.See omnystudio.com/listener for privacy information.