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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you winning exciting projects but still feeling exhausted at the end of every quarter? Does your agency look successful from the outside, yet feel fragile or chaotic behind the scenes? For most agency owners, the real struggle isn't creativity. It's sustainability. The real challenge begins after the win, when you have to deliver consistently, protect your margins, manage your team, and somehow still have the energy to lead. Michael Boychuk is the founder and creative director of DNA&Stone, a creative agency that deals in real emotion and embrace the hard truth, understanding that brands that connect emotionally see 50% higher revenue growth. He'll talk about scaling creatively led agencies, navigating mergers, embracing productive conflict, and integrating AI without sacrificing emotional storytelling. In this episode, we'll discuss: Why creative isn't enough The merger process Embracing tension & clear swim lanes in partnerships Set audacious goals or stay average Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Toggl: Most agencies are losing 15–30% of their profit every year: lack of time tracking, messy manual timesheets, scope creep, untracked revisions, and all those "quick" client requests that never get billed. Toggl has created a fast, interactive way to uncover exactly where your margins are leaking. Start your investigation now at toggl.com/smartagency and use the code SMARTAGENCY10 at checkout for a 10% off annual plans. Leaving Amazon to Start a Creative Agency Michael's career began in small, strategy-led creative shops before moving to Leo Burnett in Chicago. Eventually, he crossed to the client side as Global Executive Creative Director at Amazon, working closely on major brand initiatives. While many creatives were moving in-house at the time, Michael saw the gap in how external agencies worked with internal creative teams. Even the most respected agencies struggled to collaborate effectively with in-house counterparts. So he made the decision to leave Amazon to start his own agency. He co-founded Little Hands of Stone (later merging to become DNA&Stone), building a nimble, creatively driven agency with operational discipline at its core. The goal wasn't to be another agency in a crowded market. It was to build one that worked differently. The Project Roller Coaster: Why Great Creative Isn't Enough In the early years, Michael and his partner excelled at landing high-impact project work. The agency would scale up quickly, execute powerful campaigns, and then scale back down. The upside: Strong margins. The downside: Revenue volatility. Some months were record-breaking. Others were terrifying. This feast-or-famine model made it difficult to invest in long-term infrastructure, particularly account management and relationship-building functions that sustain retainer revenue. As Michael put it, scaling into projects and rapidly reducing afterward may be profitable, but it's not easily sustainable. That realization set the stage for a major shift. The Merger: Combining Creative Firepower with Account Stability After years of competing against DNA, Michael's firm began merger conversations. His six-year-old, creatively led shop was volatile but high-impact. DNA, a 26-year-old agency, had stable retainer revenue and strong account leadership. They were opposites and that made them perfect. The nine-month merger process was far more complex than expected. Michael describes it as "drawing up a marriage certificate." But strategically, it functioned like a time machine, instantly solving growth limitations both firms faced independently. However, merging on paper is easy. Operationalizing it while "building the plane during barrel rolls" is the real challenge. One year later, they're still refining the model and balancing creative ambition with financial discipline. Account Management vs. Creative Leadership One of the biggest lessons Michael learned post-merger is the value of strong account leadership. Creative leaders tend to chase the next exciting idea. Account leaders think in terms of long-term relationships, financial discipline, and sustainable growth. You need both. Rather than avoid tension, the four partners embrace it. Michael believes healthy conflict is essential. If there's no disagreement, you're probably not addressing the real issues. But the key is respectful conflict rooted in trust. They operate with: Clear swim lanes (each partner has decision authority in their domain) Open debate before decisions 100% alignment after decisions are made No back-channel dissent or lingering resentment. Only unified execution. Embrace the AI Wave But Protect the Emotion Michael doesn't sugarcoat his views on AI. If agencies aren't actively integrating AI into workflows and developing proprietary approaches, they risk irrelevance. But he also warns against overcorrection. Yes, AI improves efficiency and enhances pre-visualization and brainstorming. Yes, it can increase margins. But creative agencies aren't data-processing factories. They're emotional engines. In his view, the industry is currently drowning in data while starving for emotional resonance. AI can create competent output but it often carries a detectable "stink," a subtle lack of human nuance. He chooses to use AI to: enable better creative. improve efficiency. remove bottlenecks. However, it should not be used to replace emotional storytelling. Because humans still crave human connection and no algorithm can replicate lived experience. Set Audacious Goals or Stay Average The biggest lesson Michael took from his time at Amazon working directly with Jeff Bezos was to set ambitious goals. After campaigning to have an Amazon ad during the Super Bowl, he got Jeff's attention and set out to create a top-five Super Bowl ad. But during development, director Wayne McClammy challenged him: "Why aim for top five? Why not number one?" That shift in ambition changed everything. Every decision became filtered through one question: Is this the move that gets us to #1? The resulting product was the "Alexa Loses Her Voice" Super Bowl spot featuring Cardi B and Anthony Hopkins. And, yes, it was ranked the number one Super Bowl ad that year. The lesson for him was about standards. If your goals don't make you nervous, they're not big enough. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
The dominant structural mechanism highlighted is the industry-wide shift toward liability transfer and governance gaps in AI procurement, deployment, and incident response. According to Dave Sobel, both vendors and organizations are accelerating AI adoption without corresponding investments in oversight, training, or clear accountability structures. This is reflected across multiple sectors, from software vendors such as Grammarly, Eightfold.ai, Cohesity, and Rubrik, to business leaders and policymakers, where risk is systematically deferred downstream rather than managed at the point of adoption. The most consequential evidence is the quantitative disconnect between stated AI priorities and functional oversight. Research cited by Dave Sobel from Economist Impact and HR Dive found that while 38% of organizations budget for AI and 86% of executives rate AI as essential, only 16% offer internal training and over half of department-level AI initiatives lack formal oversight (Ernst & Young). Additionally, 88% of AI vendors limit their liability, and only 17% align with regulatory compliance, per cited surveys, leaving substantial legal and operational risk for end users and service providers. Supporting this trend, Dave Sobel points to Grammarly's opt-out identity usage in new features and a class action lawsuit against Eightfold.ai regarding AI-driven employment decisions. Vendors such as Cohesity, Rubrik, ServiceNow, and Datadog are responding by building tools focused on remediation and recovery from AI-driven incidents, underscoring a shift from preventive governance to reactive containment. Policy moves—such as expanded operational cyber roles for the private sector—further offload accountability without addressing contractual and insurance exposure. For MSPs and technology leaders, these developments create practical risks: unclear service scope around AI tool usage in contracts, increased exposure to billable incidents and legal action, and rising labor costs for incident recovery. Service providers must audit agreements for AI-specific language, distinguish AI-related incidents from standard SLAs, and treat AI governance as a managed risk service. The pressure will increasingly fall on MSPs to account for training gaps, audit trails, compliance attestations, and recovery procedures—not simply the technology itself. Three things to know today 00:00 ROI Reality Check 02:12 Governance Gap Widens 03:14 Cleanup Economy Rises 05:45 Why Do We Care? Supported by: CometBackup
The conversation almost always turns to a single number: The United States currently provides Israel roughly $3.8 billion annually — but the strategic relationship is far larger.
Join this channel to get access to perks: https://www.youtube.com/channel/UC1wBbajkdji5hoQJLPLTwVg/join #TruckNHustle #Trucks #truckingjobs Mike and Eddie Valdez of Mega Brothers Logistics share their journey from humble beginnings to a thriving multi-million dollar logistics business operating across 18 states. They discuss challenges, the impact of COVID-19, client diversity, financial management, and future aspirations, emphasizing the importance of strong relationships and strategic growth in the trucking industry. #TruckingPodcast #LogisticsJourney #FamilyBusiness #ApplianceDelivery THANKS TO OUR GUESTS: MIKE & EDDIE VALDEZ - MEGA BROTHERS LOGISTICS https://megabrotherslogistic.com/ 00:00:00 - 00:01:19 The Genesis of Mega Brothers Logistics 00:01:19 - 00:04:36 Mega Brothers Logistics: A Father-Son Journey 00:04:36 - 00:09:46 From Appliances to Entrepreneurship 00:09:46 - 00:16:59 Eddie's Career Progression 00:16:59 - 00:23:08 Starting Mega Brothers Logistics 00:23:08 - 00:31:46 The Appliance Niche 00:31:46 - 00:34:57 Expansion to Kansas City 00:34:57 - 00:37:28 The Mega Brothers' Journey 00:37:28 - 00:40:58 The Start of Mega Brothers Logistics 00:40:58 - 00:44:44 Scaling and Growth Strategies 00:44:44 - 00:49:42 The Impact of COVID-19 on the Appliance Delivery Business 00:49:42 - 00:52:33 Overcoming Challenges and Prioritizing Service 00:52:33 - 00:57:57 Customer Types and High-End Deliveries 00:57:57 - 01:01:57 Liability and Insurance in High-End Deliveries 01:01:57 - 01:07:00 The Demanding Role of a Truck Driver 01:07:00 - 01:12:11 Starting a New Location 01:12:11 - 01:18:23 Startup Process and Warehouse Operations 01:18:23 - 01:24:00 Building Relationships and Understanding Local Nuances in Logistics 01:24:00 - 01:29:52 Basketball and Family 01:29:52 - 01:37:17 Bootstrapping a Trucking Business 01:37:17 - 01:39:25 Financial Setup and Lessons Learned 01:39:25 - 01:42:26 Financial Discipline in Business 01:42:26 - 01:44:38 The Importance of Discipline and Networking in Business Growth 01:44:38 - 01:46:57 Pricing Strategies for Logistics Contracts 01:46:57 - 01:50:10 Pricing Strategies and Challenges 01:50:10 - 01:55:19 Pricing Strategies and Business Growth 01:55:19 - 02:01:45 Future Goals and Growth 02:01:45 - 02:12:06 Future of the Business and Final Thoughts
The dominant structural shift identified centers on liability allocation and governance in the context of agentic AI deployment across IT and managed services. The episode underscores how automation is moving beyond content generation to direct operational and security actions, referencing technology from OpenAI (GPT-5.3 Instant), Anthropic (Claude Marketplace), Google Workspace CLI, Microsoft's SharePoint AI features, and Hexnode's Genie AI. Vendors are embedding AI deeper into productivity and endpoint infrastructure, increasing both operational efficiency and the risk footprint—making governance, reliability, and accountability the new competitive differentiators. The most consequential development highlighted is the industry-wide disconnect between rapid AI remediation adoption and lagging governance. According to Omdia, 88% of organizations are using AI-driven remediation, but only 44% have implemented it for most exposure types, and nearly half (49%) of security teams lack trust in these systems. IBM data shows that 63% of organizations lack formal AI incident response policies, meaning deployment often outpaces the development of auditability and risk management. This creates a landscape where automated decisions are taken at scale without clear accountability structures or incident protocols. Supporting developments reinforce these governance and risk concerns. Reports of cognitive fatigue—termed “AI brain fry”—affecting over 14% of users (Boston Consulting Group/UC Riverside) and a 39% increase in error rates among those affected, point to compounding human and system risk when automation outpaces oversight. Market analysis from Accenture, Wharton, and the Dallas Fed notes that AI has shifted skill demand, displaced younger tech workers, and pressured traditional fixed-fee business models. Meanwhile, vendors are migrating from predictable per-seat pricing to variable token-based consumption, passing operational uncertainty onto MSPs and their clients. For MSPs, IT service providers, and technology leaders, the practical implications are clear. Failure to implement explicit governance, contract clauses, and incident protocols exposes providers to unpredictable liability. Passing through ungoverned consumption costs under fixed-contracts damages margins as AI use expands. The increasing cognitive load on staff supervising partially trusted automation further compounds operational risk. As the pricing model shifts, providers must negotiate new contract terms, institute AI incident playbooks, audit tool autonomy, and manage the blast radius of AI with the same rigor as legacy security controls. 00:00 Platform Land Grab 03:56 Who Owns Failure 07:27 Skills Over Titles 09:52 Why Do We Care? Supported by: JumpCloud
The Monday Microsegment for the week of March 9. All the cybersecurity news you need to stay ahead, from Illumio's The Segment podcast. Google unmasks an advanced — maybe government-leaked — exploit kit targeting Apple devices. Iran's Muddy Waters hacking group is shaping up to be a clear threat to U.S. networks. And the White House signals that the best cyber defense might be cyber offense. And Aishwarya Ramani on this year's International Women's Day theme — and why empowering women in cybersecurity gives the entire industry momentum. Head to The Zero Trust Hub: hub.illumio.com Register for Hard Truths in Cybersecurity: Fear, Liability, and the Industry's Biggest Lies: https://www.illumio.com/resources/events/rsac-2026-registration
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI is either the end of agencies… or the biggest opportunity we've had since the internet. Most agree it's the second one. Agencies that are winning right now are combining SEO, GEO, AEO, and LLM optimization so they show up everywhere decisions are being made. They're using AI to increase leverage, not replace thinking. And they're restructuring their teams around strategy, insight, and proprietary data instead of repetitive task work. Today's featured guest will discuss why SEO isn't dead (it just grew up), the biggest mistake agencies are making with AI, how to 10x output without adding headcount, and why your unique data is the unfair advantage that separates you from every other agency prompting ChatGPT and hoping for magic. Terry Zelen is the founder of Zelen Communications, a 35-year-old agency that pivoted aggressively into AI over the last three years. He's helping clients win visibility across both search engines and large language models (LLMs) and even building AI tools internally to reduce hallucinations and improve accuracy. Terry has a degree in marine biology, so marketing wasn't the master plan. After college, he tried breaking into the creative world with zero portfolio and got laughed out of the room; until one person gave him a shot. He worked for free, proved himself, connected with a freelance rep, and slowly worked his way up through the agency ranks. He eventually transitioned from freelancer to agency owner by acquiring his own accounts and building relationships locally in Tampa. Fast forward three decades and now he's helping clients navigate AI, LLM visibility, and what modern SEO really looks like. In this episode, we'll discuss: Why SEO is more complicated now, but agencies willing to adapt can still win How LLM visibility will win you business AI: The greatest leverage small businesses have ever had Building an AI consensus engine Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. SEO Is Not Dead. It's Just Way More Complicated There's a lot of noise right now around "SEO is dead" or "zero-click internet." But that's an oversimplification. SEO isn't going away. It's evolving. Today, it's not just SEO. It's: GEO (Generative Engine Optimization) AEO (Answer Engine Optimization) Local SEO EEAT (Experience, Expertise, Authority, Trust) Search intent In other words, visibility is the game. Not just ranking in Google, but showing up in LLMs like ChatGPT, Gemini, and Perplexity. Terry points out that while snippets and AI-generated summaries are increasing, people still want to verify sources. They're not buying a couch because an LLM told them it's the best. They'll still visit sites, compare options, and validate credibility. Backlinks, structured content, schema, quality. It all still matters. What's different is that now you're playing the game with Google and the LLMs. How LLM Visibility Actually Wins Business This isn't theoretical. Terry shared a story of a client who builds modular classroom buildings. A school district searched for "best mobile building producer in Florida" and the client showed up in a snippet. That visibility led directly to a new contract. So you're no longer optimizing just for rankings. You're optimizing to be the referenced authority when AI generates an answer. That means you better have structured content, clear positioning, backlinks, authority signals, and presence on surfaces LLMs scrape (including platforms like Reddit, though that's evolving). The agencies that understand this shift can bolt on new services like AI SEO or GEO and, in some cases, significantly increase revenue. But there's a catch. This space is evolving fast. What works today might not work next quarter. That's why Terry avoids gray-hat tactics and focuses on fundamentals. AI Is the Greatest Leverage Small Agencies Have Ever Had Terry believes this might be the most exciting time ever for small agencies because AI has eliminated barriers that used to require massive budgets. When a small restaurant client wanted a red snapper on a black background for their website, stock photography didn't cut it and real shoot would've required a diver, photographer, cooperative fish and a significant budget. Instead, they used Midjourney to create the image. Then they animated it so the fins and gills subtly moved. The client was blown away. For a small restaurant, this level of visual production used to be impossible. Now it's affordable and scalable. That's the opportunity. Agencies can deliver higher-quality creative, faster, and at lower cost if they know how to use the tools. A Very Real Fear for Future Marketers Terry regularly speaks to marketing students who are worried AI will take their jobs. What he tells them is that AI won't take your job, but someone who knows how to use AI will. The key is not blind reliance. It's intelligent leverage. AI is excellent at: Research Proposal drafting Competitive analysis First drafts of content Summarizing data What used to take weeks can now take hours. That frees your team from repetitive, dreaded tasks and allows them to focus on strategy, creativity, and client impact. But there's a danger in over-reliance. Too many agencies are slapping "AI" on everything without adding original thinking or proprietary data. Your edge isn't that you use AI. Your edge is your data. Every agency has unique client data, performance metrics, positioning, and experience. When you combine that with AI, that's where real leverage happens. Building a Consensus Engine to Reduce AI Hallucinations One of the more advanced things Terry is experimenting with is what he calls a "consensus engine." The problem with LLMs is that they're probabilistic, not deterministic. Ask the same question twice and you'll get two slightly different answers. They also hallucinate. To combat this, Terry built a workflow using N8N (a Zapier-like automation tool) that runs content through multiple LLMs. One writes it. Another critiques it. The final output must pass both systems before it's considered valid. If they disagree, it's sent back through with adjusted parameters. He's also exploring how different LLMs perform best in different roles: Perplexity for real-time research ChatGPT for writing Claude for programming Instead of treating AI as one tool, he's assembling a stack of specialized tools. That mindset shift, thinking like a systems architect instead of a prompt typist, is what separates surface-level AI use from strategic advantage. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
This week on the Retirement Quick Tips podcast, I'm talking about When You Shouldn't Delay Social Security: 5 Smart Reasons to Claim Early Today, I'm talking about the final scenario worth considering when deciding whether or not to start social security earlier rather than later - which is to smooth out your lifetime tax liability in retirement.
This week on the Retirement Quick Tips podcast, I'm talking about When You Shouldn't Delay Social Security: 5 Smart Reasons to Claim Early Today, I'm talking about the final scenario worth considering when deciding whether or not to start social security earlier rather than later - which is to smooth out your lifetime tax liability in retirement.
I join Matt Zeigler for one more special episode of Excess Returns. Available now on Excess Returns Podcast and Talking Billions.
Money doesn't become digital overnight.It becomes digital when the rails of finance begin to change.In this episode of MoneyNeverSleeps, Pete Townsend speaks with Emma Landriault of JPMorgan about why stablecoins and bank-issued deposit tokens may end up reinforcing, rather than replacing, each other.Emma Landriault is Executive Director at JPMorgan and global product lead for JPM Coin, a deposit token that enables institutional clients to move money between accounts in real time, 24/7.Drawing on her work building deposit tokens and financial market infrastructure, Emma explains why stablecoins, deposit tokens, and potentially central bank digital currencies represent different layers of the financial system rather than competing forms of money.Across crypto, fintech, and traditional finance, the conversation around stablecoins, tokenised deposits, and onchain settlement is moving from experimentation toward real financial infrastructure. Companies such as Stripe, Visa, Mastercard, and major global banks are increasingly integrating these rails into payments, treasury, and settlement systems.Rather than replacing banks, digital money is emerging as a modular system where different forms of value serve different roles — from programmable treasury operations to onchain settlement and institutional liquidity management.This isn't a crypto-versus-banks conversation. It's a discussion about financial architecture, interoperability, and how the rails of global finance are quietly evolving.We cover:• Why stablecoins and bank-issued deposit tokens are designed to coexist• How liability and trust anchors shape different forms of digital money• Why corporate treasurers are beginning to manage liquidity directly from wallets• What programmable treasury operations could mean for financial workflows• How traditional institutions are approaching onchain assets and digital markets• Why the future financial system may look more like interconnected networks than isolated payment systemsEmma brings a systems-level perspective shaped by building real financial infrastructure inside one of the world's largest banks, explaining why operational reality matters as much as technological innovation — and why the next phase of digital finance will likely be defined by interoperability rather than disruption.If you're a founder, operator, or investor trying to understand how traditional finance and onchain systems are beginning to converge, this episode offers a practical perspective on where things may be heading.⏱️ Chapters00:00 – Why stablecoins and banks can coexist01:00 – Layers of digital money02:30 – Liability, trust, and financial infrastructure04:10 – Deposit tokens vs stablecoins06:00 – Yield, liquidity, and treasury operations07:10 – How corporate treasurers use digital assets08:40 – Programmable treasury and wallet infrastructure10:00 – Institutional interest in onchain finance11:15 – Convergence and network-based financial systems13:00 – The future architecture of digital money13:40 – Closing thoughtsFor full show notes and guest links, see below.MoneyNeverSleeps explores one big idea each week in under 15 minutes with founders, operators, and investors shaping crypto, fintech, AI, and onchain finance.If you're interested in where financial infrastructure is heading — from stablecoins and tokenized assets to AI-driven markets — subscribe and join the conversation.
America Out Loud PULSE with Malcolm Out Loud and Nicolas Hulscher – Excess mortality is declining, but people are still dying. Would you say that the excess deaths are declining because we are getting further away from the jabs, and are the people dying because they took boosters? Have there been any studies looking at infants and the effects of a recent covid infection and subsequent immunizations?
America Out Loud PULSE with Malcolm Out Loud and Nicolas Hulscher – Excess mortality is declining, but people are still dying. Would you say that the excess deaths are declining because we are getting further away from the jabs, and are the people dying because they took boosters? Have there been any studies looking at infants and the effects of a recent covid infection and subsequent immunizations?
A hot paper — "Some Simple Economics of AGI" — has been making the rounds, so we sat down with the author, covering: Automation vs. verification: the key economic split Why AI agents now feel like coworkers - What's happening to junior roles and the “codifier's curse” The “AI sandwich” structure for firms The value of "meaning-makers," consensus, and status economies Why crypto may become essential infrastructure for identity, provenance, and trust Two possible futures: a hollow vs. augmented economy Featuring Christian Catalini (founder of MIT Crypto Economics Lab) and Eddy Lazzarin (CTO of a16z crypto) in conversation with Robert Hackett, our discussion dives deep into how automation is reshaping labor markets, as well as the nature of intelligence. What do these changes mean for startups, the future of work, and your career? Highlights 00:00 Introduction 01:47 AGI economics optimism and playbook 05:39 Agents as coworkers 07:39 Software work becomes verification 10:47 Automation versus verification 12:03 "Unknown unknowns" and taste 16:27 Human augmentation and intent 17:55 The "AI Sandwich" and "Codifier's Curse" 21:54 "Meaning-makers" and the human touch 23:48 Crypto for identity and trust? 27:10 Measurability: How to think about it 33:23 Machine coordination and art after automation 35:46 Trojan horse risks 37:47 Liability and insurance 41:08 Crypto and verification 44:31 A hollow vs. augmented economy 49:45 Career advice in the AI era 51:26 The one-person billion-dollar startup 57:15 Open-source as antibodies 58:42 Blockchains for coordination 01:01:49 Closing thoughts Follow a16z crypto for more... X: https://x.com/a16zcrypto LinkedIn: https://www.linkedin.com/showcase/a16zcrypto/posts/ YouTube: https://www.youtube.com/@a16zcrypto
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners don't fail because they're bad at delivery. They fail because they underprice, overcomplicate, and build businesses that trap them instead of freeing them. Today's featured guest unpacks the type of life he envisioned when he set out to start an agency, it took to scale from charging $2,500 a month to closing $45,000/month retainers, surviving a market collapse, and making the counterintuitive decision to split one agency into two. Eli Rubel is the founder of Matter Made, a B2B SaaS marketing agency, and No Boring Design, a premium design studio serving high-growth tech companies. He entered the agency world in 2019 after burning out on the venture-backed SaaS model, despite a previous exit. What drew him to agencies wasn't prestige or scale; it was a desire to take control over his time, lifestyle, income, and location. Agencies, when built correctly, offered the fastest path to freedom without sacrificing ambition. Over the next few years, Eli scaled MatterMade aggressively, navigated a brutal tech downturn, and rebuilt his business with sharper positioning, stronger pricing, and clearer operational boundaries. In this episode, we discussed: Why hiking prices was the right choice early one How and why he decided to create his second agency The reason that shared services failed fast Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Toggl: Agencies could be losing 15–30% of their profit every year without seeing it. The usual suspects are time tracking, messy manual timesheets, scope creep, untracked revisions, and all those "quick" client requests that never get billed. That's why Toggl created the Agency Profit Heist, a fast, interactive way to uncover exactly where your margins are leaking. Start your investigation now at toggl.com/smartagency and use the code SMARTAGENCY10 at checkout for a 10% off annual plans. Why Agencies Beat Venture-Backed SaaS (If You Want Freedom) After years in venture-backed SaaS, chasing growth at all costs, Eli was done with a model he realized was grinding him down. The pressure, the lack of control, and the delayed payoff didn't align with what he actually wanted: family, flexibility, and financial independence. Agencies offered speed to cash and autonomy, which SaaS didn't. Instead of swinging for a hypothetical future exit, Eli chose a business model that paid well now and let him design his life intentionally. It was a shift he made with eyes wide open and clear expectations. The "best" business model depends on what you want your life to look like. For Eli, agencies weren't a step down. They were a strategic upgrade. Hiking His Prices Relying on Capacity and Confidence Eli's agency launched at $2,500 a month, not because that was the "right" price, but because he backed into a simple income goal. Sixteen clients at $2,500 got him to $40,000 a month. On paper, it worked. In reality, it broke fast. As soon as clients started saying "yes" too quickly, Eli knew something was off. The work was heavy, margins were thin, and building a team at that price point wasn't sustainable. Instead of obsessing over competitive pricing, he leaned into price sensitivity testing. Every time the team hit capacity, prices went up. If prospects said no, it didn't matter, they couldn't take on more work anyway. If prospects said yes, it justified hiring and scaling. Over three years, pricing climbed from $2,500 to $45,000 per month. What he learned was that underpricing doesn't just hurt margins. It traps you in constant hiring, delivery stress, and low-leverage work. Raising prices isn't greedy, it's operational discipline. What Actually Changes When You Raise Prices Eli didn't wake up one day and charge $45,000 for the same work he was doing at $2,500. Early on, the offering was vague: "We'll help with demand gen." Strategy was loose, scope was unclear, and the team was tiny. As pricing increased, the delivery model matured into a defined pod structure with paid media, design, strategy, and leadership baked in. However, once his agency hit around $15,000 per month, the services didn't change much after that. What changed was credibility. Case studies stacked up. Results became undeniable. Sales conversations shifted from "this is a great deal" to "this is what it costs to remove risk." Eli was upfront with prospects: MatterMade would be $10,000–$15,000 more per month than competitors, and nothing about the deliverables would look different. The difference was the track record. For buyers who weren't cash-sensitive, that pitch landed hard. They weren't paying for tasks. They were paying for certainty. Why Splitting One Agency into Two Was the Right Move At its peak in 2021, MatterMade was flying high, with $4.2M in EBITDA, tech clients everywhere, and acquisition talks underway. Then the tech market collapsed. Almost overnight, VC-backed clients cut agencies, froze spending, and hunkered down. They went from crushing it to losing nearly $200,000 a month. Eli held on too long, assuming it was temporary, and paid dearly for it. During the restructuring, Eli noticed something interesting: design had become a bottleneck across tech companies. Designers were laid off, but the need for creative work didn't disappear. So he spun up No Boring Design as a separate entity, fast. New brand, new site, launched in a weekend. Within months, it was profitable. Separating the businesses allowed each to have crystal-clear positioning. MatterMade stayed focused on growth marketing. No Boring Design became a premium creative solution for companies stuck in hiring freezes. Trying to keep design tucked inside the marketing agency would have slowed everything down. Separation created speed, clarity, and growth. Why Shared Services Across Agencies Sound Smart and Fail Fast One of Eli's biggest mistakes came after the split. He tried to create a shared management company to handle leadership, recruiting, and operations across multiple agencies. On paper, it looked efficient. In practice, it was chaos. Each agency had subtle but important differences in how it worked. SOPs drifted. Leaders got stretched thin. The "squeaky wheel" agency got attention while others suffered. Eventually, Eli unwound the entire structure. The hard truth: unless your companies operate almost identically, shared services create more friction than savings. Clarity beats efficiency. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Challenges of Partnerships Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Bringing on a cofounder has many advantages. There are also disadvantages. Here's a list of challenges with partnerships: Decision making. Partners bring the challenge of making decisions. It's best to decide who has the final say in all decisions to avoid a stalemate. Liability. Both partners are liable for the debts of the business. Profit share. Partners share the profits, so it's best to figure out how it will be divided. Business continuity. The business may falter if one of the partners cannot continue. Set up a plan for what will happen in the event that one or the other partner drops out. Risk. The partners may perceive risk differently, with one who may be a risk taker while the other is risk-averse. Expertise. While two partners are better than one, that still may not be enough for the business to achieve success. Exit strategy. It's best to determine in advance how the business will achieve an exit and how much each partner receives. Consider these points before setting up a partnership. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.
"They're not sending their best." Rachel Maddow reviews how the collection of unqualified culture warriors Donald Trump has put in charge of key facets of the United States national security apparatus is much worse than merely incompetent now that Trump has started a war with Iran and stoked a new level of threat against Americans and American interests. MS NOW's Carol Leonnig reports on new firings at the FBI that included members of an elite counterintelligence squad specializing in neutralizing threats from Iran. The firings came just before Trump started a war with Iran, setting up a whole new threat environment for Americans and American interests. Senator Tammy Duckworth joins Rachel to discuss Donald Trump's incoherent explanation for attacking Iran and the burden America's men and women in uniform are taking on for Trump's whim. And Donald Trump's Justice Department under Pam Bondi is in trouble with a judge again. Want more of Rachel? Check out the "Rachel Maddow Presents" feed to listen to all of her chart-topping original podcasts.To listen to all of your favorite MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Construction projects shouldn't be your biggest stressor — or your biggest money leak. In this episode, Rebecca sits down with construction management expert Renee Biery to talk about: Flat fees vs hourly billing Charging in advance Procurement on renovation projects Allowances and contractor negotiations Liability myths designers believe How construction stabilizes your income If you've ever felt burnt out on renovations or unsure how to price them profitably, this conversation will shift how you think about construction entirely. Episode Resources: To learn more about Renee Biery visit her website, follow her on instagram and listen to her podcast, The Only Girl on the Jobsite. Episode 158: Managing a Construction Job Site with Renee Biery Episode 256: Live At High Point Market | Money Matters: Expert tips from a profitable business with Renée Biery, Dina Holland & Jamie Merida
In this episode 260 of the employment law and HR podcast, I bring you a run down of the new law coming in October 2026 which provides a legal duty on employers to prevent harassment of employees by third parties and provides for employer liability for the actions of third parties towards their employees. In this episode we cover: The background to third party harassment law including the case that started it all, the 'Bernard Manning' case. The law on harassment currently. What the new law says about third party harassment. When third party harassment may arise. What steps employers need to take. Why you need to take action now. Legal liability for employers. Why you need to start considering who your 'Finchy' from the Office is! Key takeaway: Employers need to start taking action now to assess and identify the risks of third party harassment. In order to take the necessary steps and ensure everything is in place by October 2026 you need to act now. Don't forget to subscribe to the podcast to stay informed on the latest in UK employment law. If you have questions or need tailored advice, feel free to get in touch – we are here to help. Training for your Team Would you like to arrange training for your team to reduce the risk of both unhappy employees and claims being made against you? Please get in touch for a no obligation discussion, we can offer training anywhere in the UK in person or delivered remotely via MS Teams. Please drop me an email alison@realemploymentlawadvice.co.uk Fixed Price Advice from Real Experts As part of our HR Harbour annual subscription service for employers we provide guidance and training for employers, supervisors and managers. If you would like to know more about the HR Harbour Service and how you can get unlimited support from as little as £234 per month please contact me for a no obligation discussion – alison@realemploymentlawadvice.co.uk or you can find full details here: HR Harbour Don't forget you can contact us by telephone 01983 897003, 01722 653001, 020 3470 0007, 0191 375 9694 or 023 8098 2006 We have a variety of free documents and letters which are available to download here: DIY Documents We are also on YouTube! You can find a range of topics and also listen to this podcast on YouTube here: YOUTUBE Zoes Law Raising awareness of melanoma and skin cancer. You can find more information here: https://www.facebook.com/zoepanayilaw
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training "How many people can this replace?" is the wrong question to ask about AI. The better question is, "What could my team do if all the busywork disappeared?" Today's featured guest unpacks how he's embedded AI across a 12-year-old agency, why it's increased hiring instead of reducing it, and what it actually takes to make AI stick culturally, not just technically. Gilad Bechar is the founder and CEO of Moburst, a global digital transformation agency that started as a mobile marketing shop and evolved into a full-service growth partner for some of the biggest brands in the world, Google, Microsoft, Uber, Samsung, and more. Over the past 12 years, Moburst has completed five acquisitions and continues to acquire two to three companies per year, intentionally expanding capabilities to become a true one-stop growth shop. In our previous conversation, we talked about acquisitions and scale. This time, we focused on what Gilad calls the next major accelerator: AI. In this episode, we'll discuss: AI is NOT a side project. AI adoption could result in more hiring, not less How your agency team could see AI as a career transformation Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Treating AI as a Strategic Priority, Not a Side Project One of the biggest mistakes agencies make with AI is delegating it too low in the organization. Gilad knew early on that AI wasn't a trend; it was an operational shift. Instead of hiring a junior "AI manager" or tasking a developer with experiments, he hired a VP of AI and gave that role real authority. The mandate was simple but uncomfortable: if you're doing things in 2026 the same way you did them in 2024, you're already behind. That level of change creates friction, especially in senior teams with decades of experience. Gilad was clear that AI adoption couldn't be optional or political. A manager shouldn't have to "fight" a director or VP to change how work gets done. By putting AI leadership at the VP level, Moburst removed that bottleneck entirely. AI wasn't framed as "your work is wrong." It was framed as "your work could be 10x more effective if we rethink the process." They backed this up structurally. Every team has an AI Champion, someone who spends 20–30% of their time driving AI adoption within their department while still doing real client work. On top of that, there's a central AI team building protocols, agents, workflows, and even new products. The result: AI becomes part of how the agency operates, not something people dabble in when they have extra time (which no one ever has). Why AI Led to More Hiring, Not Less There's a persistent fear among agency teams that AI equals layoffs. Gilad's experience has been the opposite. The original internal goal was to increase billable capacity per employee by 50%. On paper, that could mean doing the same revenue with fewer people. In reality, what happened was far more interesting: revenue per employee increased and demand exploded. When Moburst started showing clients what was possible, new automations, new AI-powered offerings, faster insights, smarter execution, it unlocked more budget. Clients didn't just buy services; they bought innovation. They talked about it internally. They shared it with peers. And that momentum brought in larger, more sophisticated opportunities. Gilad shared an example where Moburst won two Fortune 10 companies in Q4, one of which came in looking for a media agency. Media alone would've won the pitch. But what sealed the deal was showing how the brand could improve visibility and positioning across AI-driven discovery platforms like ChatGPT, Perplexity, and Claude. This is the key shift: AI freed up time and raised the ceiling on value. Instead of spending hours exporting spreadsheets, building decks, or manually stitching reports together, teams could focus on thinking, collaborating, and creating new growth levers for clients. That's not a cost-cutting story. That's a growth story. Using AI to Upgrade People, Not Replace Them Another overlooked benefit of AI is internal career transformation. Gilad talked openly about roles that are likely to disappear as platforms automate more of the execution. Media buying is a great example. When Google and Meta are telling the market that campaigns will soon require little more than a credit card and a website, the writing is on the wall. Instead of pretending that isn't happening, he decided to lean into it. Media managers, content managers, and BI specialists were given the opportunity to reskill, moving into AI-focused roles where their domain knowledge still mattered, but their output multiplied. A content manager could become an AI workflow designer. A media buyer could evolve into someone who builds and manages intelligent systems instead of manually tweaking campaigns. This reframes AI from a threat into leverage. Employees aren't stuck defending outdated tasks; they're learning future-proof skills. That mindset shift alone changes morale, retention, and performance. Building a Culture of AI Sharing and Experimentation At his agency, Gilad made sharing AI knowledge non-optional. Every week, AI Champions review what's new in the AI world and translate it into what this means for our teams right now. Monthly hackathons focus the entire team on eliminating one manual process at a time. And then there's AI Week—a multi-day internal event where every team presents what they built, what worked, and what failed. The presentations aren't dry. Teams tell stories. They demo workflows. They show where things broke and how they pivoted. Some even use AI-generated video to walk through the narrative. That transparency matters. Failure isn't hidden, it's shared. And that creates trust, speed, and cross-team learning. One team's solution becomes another team's shortcut. Ideas jump departments. People start asking, "How could this apply to my work?" That's when AI stops being a tool and starts becoming a multiplier. The Bigger Takeaway for Agency Owners You don't need a VP of AI tomorrow. You don't need hackathons or AI week or 16 champions. But you do need to take the first step. AI adoption doesn't start with tools. It starts with ownership. Someone has to be accountable for asking, "If we rebuilt this process today, would we still do it this way?" Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Voice Of GO(r)D welcomes back to the show Mr Rob Carpenter, trucker, consultant, software developer, expert witness, and industry researcher and reporter, amongst so many other hats he wears.A question I am often asked by friends and followers is “How do these small companies employing people with no experience and no training in the trucking industry get insurance?” Rob has delved into that question, and has written a series of articles for his own Substack, The Tea , as well as on Twitter/X, and over at FreightWaves, and joins the show to tell us what is going on here.His work is so deep and detailed and explains so much of what is going on that he has had several meetings with FMCSA head Derek Barrs and Transportation Secretary Sean Duffy.The first of a seven part series by Rob looking into the insurance side of the equation can be read at FreightWaves, and they are all worth your time.https://www.freightwaves.com/news/the-dumping-ground-insuring-americas-most-dangerous-truckers-no-questions-askedRob's writings have been so revealing about the dysfunction in the insurance market that various entities have asked FreightWaves to take his articles down.Clearly he is over some targets.https://x.com/Thewhitesmoke/status/2025184999821971527Rob has also written extensively on the utter lack of accountability enforcement throughout all levels of regulation in the business, including the fact that those who have murdered others by truck are still out their in business on our highways.https://www.freightwaves.com/news/the-driver-involved-in-the-10-fatality-alabama-crash-is-back-in-business-and-still-crashingAnd for those of you into other types of Murder, or Murder Mysteries, if you will, Rob has written about FBI investigations into serial killers who happen to have CDLs.https://x.com/Thewhitesmoke/status/2013764452244455806I reference some of Rob's voluminous output in my book coming out on March 24, which I am told by my publisher has already sold over 1000 copies on pre-order.Secure your copy today!In The US, you can order it directly from my publisher, Creed and Culture -https://creedandculture.com/books/end-of-the-road-inside-the-war-on-truckers/In Canada, you can pre-order from Chapters/Indigohttps://www.indigo.ca/en-ca/end-of-the-road-inside-the-war-on-truckers/9781967613021.htmlAnd if you must order from Amazon, make sure you go back and leave a review for me there after you read it; that greatly helps with the algorithm.https://www.amazon.com/End-Road-Inside-War-Truckers/dp/1967613028/Thanks for listening, and please share with someone you know who might be a trucker or involved with the industry - word of mouth is the best advertising, especially for a one man show podcast project that generates zero dollars.Questions, comments, suggestions, corrections and Hate Mail are welcomed and strongly encouraged - gordilocks@protonmail.com
Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USOne on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingETH-LAD(6-Ethyl-6-nor-lysergic acid diethylamide)“The compound that was not a plan. It was a Tuesday.”You had everything laid out with the calm precision of a man who respects the material: one hundred micrograms, vodka carrier, brown dropper bottle, no gloves.Fifteen seconds later the metallic taste hit the back of your throat like a telegram from God.Both hands. Full transdermal load.Zero time to prepare.Wife home at five.Crockpot doing its thing.Pandemic outside.Banana tree still standing.What followed was not a microdose.It was eight hours of the most hyper-lucid, architecturally obsessive lysergamide ever synthesized deciding to show you every room you had been carefully avoiding.The money thing.The comparison thing.The gap between the life you have and the life you were definitely going to have by now.All of it lit up at once, no filter, no queue, no polite deferral.Default mode network offline.Escape routes closed.Just you, the fractals, two cats who had seen some things, and the sudden, merciless clarity that the monsters in the corner were never as big as the space you had been giving them.You didn't fight it.You looked.And they softened.This is not a story about how much you can take.It is a story about how much you are willing to let go of.Synthesist's NoteETH-LAD is real.Transdermal absorption of lysergamides is real.The metallic taste is real.The lesson is real.The gloves were also real — wear them.Timeline of the longest Tuesday in Hawaii9:11 am – First drop on skin9:28 am – Containment attempt fails10:14 am – The Room opensAfter noon – Gravity returns, soup smells like grace5:00 pm – Wife walks in. You hold both truths at once.A bad idea.Also the best day you've had in years.Both statements are completely true. One on One Video call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_US
This episode covers major regulatory updates, training clarifications, and instructional insights that every CFI and instrument pilot should understand heading into 2026. We begin with Mike's upcoming presentation at Redbird Migration on "Teaching the Hard Stuff for Initial CFI Training," including how to teach the fundamentals of instructing, endorsements and testing requirements, and how to tailor lesson plans for individual learners. We then break down important instrument training updates, including why LPV approaches are now officially classified as precision approaches, what that means for checkrides and IPCs, and the critical differences between approved vertical guidance and advisory LNAV+V glidepaths. You'll also hear a detailed explanation of localizer versus VOR CDI sensing, why OBS behavior differs, and how to properly set up an HSI to avoid reverse sensing. We dive into often-missed teaching points in chandelles, including proper power application and rudder logic during rollout. Finally, we review current ACS appendix requirements for non-precision approaches on checkrides and IPCs, discuss sport pilot privilege updates, and close with practical ProTips on knowledge test timing, flight recording liability, and lesser-known ForeFlight features. This is flight training explained clearly and practically — focused on understanding the standards, avoiding common teaching mistakes, and strengthening instructional precision. In this episode: Redbird Migration presentation preview Teaching fundamentals, endorsements, and lesson delivery in initial CFI training LPV approaches now defined as precision approaches Difference between LNAV+V advisory glidepaths and approved vertical guidance Localizer vs VOR CDI sensing explained OBS and HSI setup best practices Chandelle power application and rudder logic Non-precision approach requirements for checkrides and IPCs Sport pilot privileges using a driver's license Knowledge test timing strategy for ratings Liability considerations when recording flight lessons ForeFlight airport comments and AI summary feature
IP Fridays - your intellectual property podcast about trademarks, patents, designs and much more
I am Rolf Claessen and together with my co-host Ken Suzan I welcome you to Episode 172 of our podcast IP Fridays. Today's interview guests are Co-Founder & CEO of Inception Point AI, Jeanine Whright, and Mark Stignani, who is Partner & Chair of Analytics Practice at Barnes & Thornburg LLP. https://www.linkedin.com/in/jeaninepercivalwright https://www.linkedin.com/in/markstignani Inception Point AI But before the interview I have news for you: The Unified Patent Court (UPC) ruled on Feb 19, 2026, that specialized insurance can cover security for legal costs. This is vital for firms, as it eases litigation financing and lowers financial hurdles for patent lawsuits by removing the need for high liquid assets to enforce rights at the UPC. On Feb 12, 2026, the WIPO Coordination Committee nominated Daren Tang for a second six-year term as Director General. Tang continues modernizing the global IP system, focusing on SMEs, women, and digital transformation. His confirmation in April is considered certain. An AAFA study from Feb 4 reveals 41% of tested fakes (clothing/shoes) failed safety standards. Many contained toxic chemicals like phthalates, BPA, or lead. The study highlights that counterfeiters increasingly use Meta platforms to sell unsafe imitations directly to consumers. China's CNIPA 2026 report announced a crackdown on bad-faith patent and trademark filings. Beyond better examination quality, the agency will sanction shady IP firms and stop strategies violating “good faith” to make China’s IP system more ethical and innovation-friendly. Now, let's hear the interview with Jeanine Whright and Mark Stignani! How AI Is Rewiring Media & Entertainment: Key Takeaways from Ken Suzan's Conversation with Jeanine Wright and Mark Stignani In this IP Fridays interview, Ken Suzan speaks with two repeat guests who look at the same phenomenon from two angles: Jeanine Wright, Co-Founder & CEO of Inception Point AI, as a builder of AI-native entertainment, and Mark Stignani, Partner and Chair of the Analytics Practice at Barnes & Thornburg LLP, as a lawyer advising clients who are trying to use AI without stepping into a legal (or ethical) crater. What emerges is a clear picture: generative AI is not just “another tool.” It is rapidly becoming the default infrastructure for creative work—while the rules around ownership, consent, and accountability lag behind. 1) What “AI-generated personalities” really are (and why that matters) Jeanine's company is not primarily “cloning” real people. Instead, Inception Point AI creates original, fictional personalities—characters with backstories, ambitions, and evolving arcs—then deploys them into the world as podcast hosts and content creators (and eventually actors and musicians). Her key point: the creative work still starts with humans. Writers and creators define the concept, tone, audience, and story engine. What AI changes is speed, cost, and iteration—and therefore what is economically feasible to produce. 2) The “generative content pipeline” isn't a magic button A recurring misconception Ken raises is the idea that someone “pushes a button” and content pops out. Jeanine explains that real production looks more like a hybrid studio: A creative team defines character, voice, format, and storyline. A technical team builds what she calls an “AI orchestration layer” that combines multiple models and tools. The “stack” differs by format: the workflow for a long-form audio drama is different from a short-form beauty clip. This matters because it reframes AI content not as a single output, but as a pipeline decision: which tools, which data sources, which QA, and which governance steps are used—and where human review happens. 3) The biggest legal questions: origin, liability, ownership, and contracts Mark doesn't name a single “top issue.” He describes a cluster of problems that repeatedly show up in client conversations: Training data and “origin story” Clients keep asking: Can I legally use AI output if the tool was trained on copyrighted works? Even if the output looks new, the unease is about whether the tool's capabilities are built on unlicensed inputs. Liability for unintended harm Mark flags risk from AI content that inadvertently infringes, defames, or carries bias. The legal exposure may not match the creator's intent. Ownership and protectability He points to a big gap: many jurisdictions are still reluctant to grant classic IP rights (copyright or patent-style protection) to purely AI-generated material. That creates uncertainty around whether businesses can truly “own” what they produce. Old contracts weren't written for AI A final, practical point: many agreements—talent contracts, author clauses, data licenses—predate generative AI and simply don't address it. That leads to disputes about scope, permissions, and—crucially—indemnities. 4) Are we at a tipping point? The “gold rush” vs. “next creative era” views Jeanine frames AI as “the world's most powerful creative tool”—comparable to previous step-changes like animation, special effects, and CGI. For her, the strategic implication is simple: creators who learn to use AI well will expand what they can build and test, faster than ever. Mark's metaphor is more cautionary: he calls the moment a “gold rush” where technology is sprinting ahead of law. Courts are getting flooded with foundational disputes, while legislation is fragmented—he notes that states may move faster than federal frameworks, and that labor agreements (e.g., union protections) will be a key pressure point. 5) Democratization: more creators, more niche content, more experimentation One of the most concrete themes is access. Jeanine argues AI will: Lower production barriers for independent filmmakers and storytellers. Reduce the need for “hit-making only” economics that dominate Hollywood. Make micro-audience content commercially viable. Her example is intentionally niche: highly localized, specialized content (like a “pollen report” for many markets) that would never have made financial sense before can now exist—and thrive—because the production cost drops and personalization scales. 6) Likeness, consent, and “digital performers”: what happens when AI resembles a real actor? Ken pushes into a sensitive area: what if someone generates a performance that closely resembles a living actor without consent? Mark outlines the current (imperfect) toolbox—because, as he emphasizes, most laws weren't built for this scenario. He points to practical claims that may come into play in the U.S., such as rights of publicity and false endorsement-type theories, and notes that whether something is parody or “too close” can become a major fault line. Jeanine explains her company's operational approach: They focus on original personalities, designed “from scratch.” They build internal checks to avoid misappropriating known names, likenesses, or recognizable identities. If they ever work with real people, the model would be licensing their likeness/voice. A subtle but important business point also appears here: Jeanine expects AI-native characters themselves to become licensable assets—meaning the entertainment economy may expand to include “celebrity rights” for fully synthetic personalities. 7) Ethics: the real line is “deception,” not “AI vs. human” The ethical core of the conversation is not “AI is bad” or “AI is good.” It's how AI is used—especially whether audiences are misled. Mark highlights several ethical risks: Misuse of tools to manipulate faces and content (“AI slop” and political misuse). Displacement of creative workers without adequate transition support. A concern that AI often optimizes toward “statistical averages,” potentially flattening originality. Jeanine agrees ethics must be designed into the system. She describes regular discussions with an ethicist and emphasizes a principle: transparency. Her company discloses when content or personalities are AI-generated. She argues that if people understand what they're engaging with and choose it knowingly, the ethical problem shifts from “AI exists” to “Are we tricking people?” Mark adds a real-world warning: deepfakes are now credible enough to enable serious fraud—he references a case-like scenario where a synthetic video meeting deceived an employee into authorizing a payment. The point is clear: authenticity and verification are no longer optional. 8) The “dead actor” hypothetical: legal permission vs. moral intent Ken raises a provocative scenario: an actor's estate authorizes an AI-generated new performance, but the actor opposed such technology while alive. Neither guest offers a simplistic answer. Jeanine suggests that even if the estate holds legal rights, a company might choose to avoid such content out of respect and because the ethical “overhang” could damage the storytelling outcome. She also notes the harder question: people who died before today's capabilities may never have been able to meaningfully consent to what AI can now do—raising questions about how we interpret legacy intent. Mark underscores the practical contract problem: many rights are drafted “in perpetuity,” but that doesn't automatically settle the ethical question. 9) Five-year forecast: “AI everywhere,” but audiences may stratify Ken closes with a prediction question: in five years, how much entertainment content will significantly involve AI—and will audiences care? Jeanine predicts AI becomes the default creative layer for most content creation. Mark is slightly more conservative on the percentage, but adds an important nuance: the market will likely stratify. Low-cost, high-volume content may become saturated with AI, while premium segments may emphasize “human-made” as a differentiator—especially if disclosure norms become standard. Bottom line for business leaders and creators This interview lands on a pragmatic conclusion: AI will change how content is made at scale, and the competitive edge will go to teams that combine creative taste, operational discipline, and legal/ethical governance. If you're building, commissioning, or distributing content, the questions you can't dodge anymore are: What's the provenance of the tools and data you rely on? Who is responsible when output harms, infringes, or misleads? What rights can you actually claim in AI-assisted work? Do your contracts and disclosures match the new reality? Ken Suzan: Thank you, Rolf. We have two returning guests to the IP Friday’s podcast. Joining me today is Janine Wright and Mark Stignani. Our topic for discussion, how is AI transforming the media and entertainment industries today? We look at the issues from differing perspectives. A bit about our guests, Janine Wright is a seasoned board member, CEO, global COO and CFO. She’s led organizations from startup to a $475 million plus revenue subsidiary of a public company. She excels in growth strategy, adopting innovative technologies, scaling operations and financial management. Janine is a media and entertainment attorney and trial litigator turned technologist and qualified financial expert. She is the co-founder and CEO of Inception Point AI, a growing company that is paving new ground with AI-generated personalities and content through developing technology and story. Mark Stignani is a partner with Barnes & Thornburg LLP and is based in Minneapolis, Minnesota. He is the chair of the data analytics department with a particular emphasis on artificial intelligence, machine learning, cryptocurrency and ESG. Mark combines the power of artificial intelligence and machine learning with his skills as a corporate and IP counsel to deliver unparalleled insights and strategies to his clients. Welcome, Janine and Mark to the IP Friday’s podcast. Jeanine Whright: Thank you. Thank you. Thank you so much for having me and fun to be back. It feels nostalgic to be here. Ken Suzan: That’s right. And you both were on the program. So it’s fantastic that you’re both back again. So our format, I’m going to ask a question to Janine and or Mark and sometimes to both of you. So that’s going to be how we proceed. Let’s jump right in. Janine, your company creates AI-generated actors. For listeners who may not be familiar, can you briefly explain what that means and what’s now possible that wasn’t even two years ago? Jeanine Whright: Sure. Yeah, we are creating AI-generated personalities. So new characters, new personalities from scratch. We design who these personalities are and will be, how they will evolve. So we give them complex backstories. We give them hopes and dreams and aspirations. We every aspect of them, their families, how they’re going to evolve. And in the same way that, say, you know, Disney designs the character for its next animated feature or, you know, an electronic arts designs a character for its next major video game. We are doing that for these personalities and then we are launching them into the world as podcast hosts, content creators on social platforms like YouTube, Instagram and TikTok. And even in the future, you know, actors in feature length films, musicians, etc. Ken Suzan: Very fascinating. Mark, from your practice, what’s the single biggest legal question or dispute you’re seeing clients wrestle with when it comes to AI and media creation? Mark Stignani: Well, I think that, you know, it’s not just one thing, it’s like four things. But most of them tend to be kind of the origin story of AI data or AI tools that they use because, you know, but for the use of AI tools trained on copyrighted materials, the tools wouldn’t really exist in their current form. So a lot of my clients are wondering about, you know, can I legally use this output if it’s built upon somebody else’s IP? The second ask, the second flavor of that is really, is there liability being created if I take AI content that inadvertently infringes or defames or biases there? So there’s the whole notion of training bias from the training materials that comes out. The third phase is really, you know, can I really own this? Because much of the world does not really give IP rights into AI-generated inventions, copyrighted materials. It’s still kind of a big razor. Then at the end of the day, you know, if it’s an existing relationship, does my contract even contemplate this? So everything from authors contracts on up to just use of data rights that predate AI. Ken Suzan: And Janine and Mark, a question to both of you. How would you describe where we are right now in the AI revolution in media and entertainment? Are we approaching a tipping point? And if so, what are the things we need to watch for? Jeanine Whright: Yeah, I definitely think that we’re at a phase where people are starting to come to the realization that AI is the world’s most powerful creative tool. But that, you know, storytelling and point of view is what creates demand and audiences. And AI doesn’t threaten or change that. But it does mean that as people evolve in this medium, they’re very likely going to need to adopt, utilize and figure out how to hone their craft with these AI-generated content and these AI-generated toolings. So this is, you know, something that people have done certainly in the past in all sorts of ways in using new tools. And we’ve seen that make a significant change in the industry. So you look at, you know, the dawn of animation as a medium. You look at use of special effects, computer-generated imagery in the likes of Pixar. And this is certainly the next phase of that evolution. But because of the power of the tool and what will become the ubiquity of the tool, I think that it’s pretty revolutionary and all the more necessary for people to figure out how to embrace this as part of their creative process. Ken Suzan: Thank you, Janine. Mark, your thoughts? Mark Stignani: Yeah, I mean, I liken this to historically to like the California gold rush right now, because, you know, the technology is so far outpaced in any of the legal frameworks that are available. And so we’re just trying to shoehorn things in left and right here. So, I mean, the courts are beginning to start to engage with the foundational questions. I don’t think they’re quite there yet. I just noticed Anthropic got sued again by another group of people, big music group, because of the downloaded works they’ve done. I mean, so the courts are, you know, the courts are certainly inundated with, you know, too many of these foundational questions. Legislatively, hard to tell. I mean, federal law, the federal government is not moving uniformly on this other than to let the gold rush continue without much check and balance to it. Whereas states are now probably moving a lot faster. Colorado, Illinois, even Minnesota is attempting to craft legislation and limitations on what you can do with content and where to go with it. So, I mean, the things we need to watch for any of the fair use decisions coming out here, you know, some of the SAG-AFTRA contract clauses. And, you know, again, the federal government, I just, you know, I got a big shrug going as to what they’re actually going to come up with here in the next 90 to 100 days. So, but, you know, I think they’ll be forced into doing something sooner than later. Ken Suzan: Okay, let’s jump into the topic of the rise of generative content pipelines. My first question to Janine. Studios and production companies are now building what some call generative content pipelines. This is where AI systems produce everything from scripts to visual effects to voice performances. What efficiencies and creative possibilities does this unlock for the industry? Jeanine Whright: Yeah, so this is quite a bit of what we do. And if I could help pull the curtain back and explain a little bit. Ken Suzan: That’d be great. Jeanine Whright: Yeah, there’s this assumption that, you know, somebody is just sitting behind a machine pushing a button and an out pops, you know, what it is that we’re producing. There’s actually quite a bit of humans still in the loop in the process. You know, we have my team as creators. The other half of my team is the technologists. And those creators are working largely at what we describe as the the tip of the sphere. So they’re, of course, coming up with the concepts of who are these personalities? What are these personalities, characters, backgrounds going to be a lot of like rich personality development? And then they’re creating like what are the formats? What are the kind of story arcs? What is the kinds of content that this this character wants to tell? And what are the audiences they’re desiring to reach and what’s most going to resonate with them? And then what we built internally is what we refer to as an AI orchestration layer. So that allows us to pull from basically all of the different models and then all of these different really cool AI tools. And put those together in such a way and combine those in such a way that we can have the kind of output that our creative team envisions for what they want it to be. And at the end of the day, what you what the stack looks like for, say, a long form audio drama, like the combination of LLMs that we’re going to use in different parts of scripting and production and, you know, ideating and all of that. And the kinds of tooling that we use to actually make it and get it to sound good and have the kinds of personality characteristics that we want to be in an authentic voice for a podcast is going to be different than the tech stack and the tool stack that we might use for a short form Instagram beauty tip reel. And so there’s a lot of art in being able to pull all of these tools together to get them to do exactly what you want them to do. But I think the second part of your question is just as interesting as the first. I mean, what is what possibilities is this unlocking? So of course you’re finding efficiencies in the creative production process. You can move faster. You can do things were less expensive, perhaps, and you were able to do it before. But on the creator side, I think one thing that hasn’t been talked about enough is how it is really like blown wide the aperture of what creators can do and can envision. Traditionally, you know, Hollywood podcasting, many of these businesses that become big businesses have become hit making businesses where they need to focus on a very narrow of wide gen pop content that they think is going to get tens of millions, hundreds of millions in, you know, fans and dollars in revenue for every piece of content that they make. So the problem with that is, is that it really narrows the kinds of things that ultimately get made, which is why you see things happening in Hollywood, like the Blacklist, which is, you know, this famous list of really exceptional content that remains unpredited, unproduced, or why you see things like, you know, 70 to 80% of the top 100 movies being based on pre-existing IP, right? Because these are such huge bets that you need to feel very confident that you’re going to be able to get big, big audiences and big, big dollars from it. But with AI, and really lowering the barrier to entry, lowering the costs of production and marketing, the experimentation that you can do is really, really phenomenal. So, you know, my creative team, if they have an idea, they make it, you know, they don’t have to wring their hands through like a green lighting process of, you know, should we, shouldn’t we, like we, we can make an experiment with lots of different things, we can do various different versions of something. We can see what would this look like if I placed it in the 1800s, or what if I gave this character an Australian accent, and it’s just the power of being able to have this creative partner that can ideate with you and experiment with you at rocket speed. With the creators that are embracing it, you can see how it is really fun for them to be able to have this wide of a range of possibility. Ken Suzan: Mark, when you hear about these generative pipelines, what are the immediate red flags or concerns that come to mind from a legal standpoint? How about ethics underlying all of this? Well, Mark Stignani: that was not, that’s the number one red flag because I mean, we are seeing not just that in the entertainment industry, but it literally at political levels, and the kind of the phrase, to turn the phrase AI slop being generated, we’re seeing, you know, people’s facial expressions altered. In some cases, we’re seeing AI tools being misused to exploit various groups of individuals and genders and age groups. So I mean, there’s a whole lot of things ethically that people are using AI for that just don’t quite cover it. Especially in the entertainment industry, I mean, we’re looking at a fair amount of displacement of human workers without adequate transition support, devaluation of the creative labor. I mean, the thing though that I’m always from a technical standpoint is AI is simply a statistical average of most everything. So it kind of devalues the benefit of having a human creator, a human contribution to it. That’s the ethical side. But on the legal side, I see chain of title issues. I mean, because these are built on very questionable IP ownership stages, I mean, in most of these tools, there has been some large copying, training and taking of copyrighted materials. Is it transformational? Maybe. But there’s certainly not a chain of title, nor is there permission granted for that training. I mentioned SAG-AFTRA earlier, I think there’s a potential set of union contract aspects to this that if you know many of these agreements and use sub-licenses for authors and actor agreements, they weren’t written with AI in mind. So that’s another red flag. And also I just think in indemnification. So if we ultimately get to a point where groups are liable for using content without previous license, then who’s liable? Is the tool maker the liable group or the actual end user? So those are probably my top four red flags. But I think ethics is probably my biggest place because just because we can do something from an ethical standpoint doesn’t mean we should. Jeanine Wright: Yeah, if I can respond to both of those points. I mean, one from a legal perspective, just to be very clear, I mean, we are always pulling from multiple different models and always pulling from multiple different sources. And we even have data sources that we license or use for single source of truth on certain pieces of information. So we’re always pulling things together from multiple different sources. We also have built into our process, you know, internal QAing and checking to make sure that we’re not misappropriating the name or likeness of any existing known personality or character. We are creating original personalities there. We design their voice from scratch. We design their look from scratch. So we’re not on our personality side, we’re not pulling or even taking inspiration from existing intellectual property that’s already out there in creating these personalities. On the ethical side, I agree. I mean, when we came out of stealth, we came out of stealth in September. There was certainly quite a bit of backlash from folks in my—I previously co-founded a company in the audio space. I mean, there’s been many rounds of layoffs in audio and in many other parts of the entertainment industry. So I’m very sensitive to the feedback around, like, is this job displacement? I mean, I do think that the CEO of NVIDIA said it right when he said, you’re likely not going to lose your job to AI, but you will lose your job to somebody who knows how to use AI. I think these tools are transforming the way that content is made and that the faster that people can embrace this tooling, the more likely they’re going to be having the kinds of roles that they want in, you know, in content creation and storytelling in the future. And we are hiring. I’m hiring AI video creators, AI audio creators. I’m hiring AI developers. So people who are looking for those roles, I mean, please reach out to me, we would love to work with you and we’d love to grow with you. We also take the ethics very seriously. For the last few months or so, I’ve met regularly with an ethicist, we talk about all sorts of issues around, you know, is designing AI-generated people, you know, good for humanity? And what about authenticity and transparency and deception, and how are we in building in this space going to avoid some of the problems that we’ve seen with things like social media and other forms of technology? So we keep that very top of mind and we try to build on our own internal values-based system and, you know, continue to elevate and include the humanity as part of the conversation. Ken Suzan: Thank you, Janine. Janine, some argue that AI content pipelines will level the field for filmmaking, giving independent creators access to tools that were once available only to major studios. Is that the future you envision? Jeanine Wright: I do think that with AI you will see an incredible democratization of access to technology and access to these capabilities. So I do think, you know, rise of independent filmmakers, you won’t have as many people who are sitting on a brilliant idea for the next fantastic script or movie that just cannot get it made because they will be able to with these tools, get something made and out there, at least to get the attention of somebody who could then decide that they want to invest in it at a studio kind of level in the future. The other thing that I think is really interesting is that I think, you know, AI will empower more niche content and more creators who can thrive in micro-communities. So it used to be because of this hit generation business model, everything needed to be made for the masses and a lot of content for niche audiences and micro-communities was neglected because there was just no way to make that content commercially viable. But now, if you can leverage AI—we make a pollen report podcast in 300 markets, you know, nobody would have ever made that before, but it is very valuable information, a very valuable piece of content for people who really care about the pollen in their local community. So there’s all sorts of ways that being able to leverage AI is making it more accessible both to the creator and to the audience that is looking for content that truly resonates with them. Ken Suzan: Mark, let’s talk about the legal landscape right now. If someone creates an AI-generated performance that closely resembles a living actor without their consent, what legal recourse does that actor have? Mark Stignani: Well, I mean, I think we can go back to the OpenAI Scarlett Johansson thing where, you know, if it’s simply—well, the “walks like a duck, quacks like a duck” type of aspect there. You know, I think it’s pretty straightforward that they need to walk it back. I mean, the US doesn’t have moral rights, really, but there’s a public visage right, if you will. And so, one of the things that I find predominantly useful here is that these actors likely have rights of publicity there, we probably have a Lanham Act false endorsement claim, and you know, again, if the performance is not parody, and it’s so close to the original performance, we probably have a copyright discussion. But again, all of these laws predate the use of AI, so we’re going to probably see new sets of law. I mean, we’re probably going to see “resurrection” frameworks, we’ll probably have frameworks for synthetic actors and likenesses, but the rules just aren’t there yet. So, unfortunately, your question is largely predictive versus well-settled at this point. Ken Suzan: Janine, your company works with AI actors. How do you navigate the questions of consent and likeness compensation when creating digital performers? Jeanine Wright: I mean, if we—so first of all, if we were to work with a person who is an existing real-life person or was an existing real-life person, then we would work with them to license their name and likeness or their voice or whatever aspects of it we were going to use in creating content in partnership with them. Not typically our business model; we are, as I said, designing all of our personalities from scratch and making all of our content originally. So, we’ve not had to do that historically. Now, you know, the flip side is: can I license my characters as if they’re similar to living characters? Like will I be able to license the name and likeness and voice of my AI-generated personalities? I think the answer is yes and we’re already starting to do that. Ken Suzan: Let’s just switch gears into ethics and AI because I find this to be a really fascinating issue. I want to look at a hypothetical. And this is to both of you, Janine and Mark: an AI system creates a new performance by a beloved actor who passed away decades ago, and the actor’s estate authorizes it, but the actor was known to have expressed opposition to such technology during their lifetime. Is this ethical? Jeanine Wright: This feels like a Gifts, Wills, and Trusts exam question. Ken Suzan: It sounds like it, that’s right. Jeanine Wright: Throwing me back to my law school days. Exactly. What are your thoughts? It’d be interesting to see like who has the rights there. I mean, I think if you have the legal rights, the question is around, you know, is it ethical to go against what you knew was somebody’s wishes at the time? I guess the honest answer is I don’t know. It would depend a lot on the circumstances of the case. I mean, if we were faced with a situation like that where there was a discrepancy, we would probably move away from doing that content out of respect for the deceased and out of a feeling that, you know, if this person felt strongly against it, then it would be less likely that you could make that storytelling exceptional in some way—it would color it in a way that you wouldn’t want in the outcome. And I feel like there’s—I mean, certainly going forward and it’s already happening—there are plenty of people I think who have name, likeness, and voice rights that they are ready to license that wouldn’t have this overhang. Ken Suzan: Mark, your thoughts? Mark Stignani: Yeah, I mean, again, I have to kind of go back to our property law—the Rule Against Perpetuities. You know, from a property standpoint to AI rights and likenesses—since most of the digital replica contracts that I’ve reviewed generally do talk about things in perpetuity. But if it’s not written down for that actor and the estate is doing this—is it ethical? You know, that is the debate. Jeanine Wright: Well, gold star to you, Mark, for bringing up the Rule Against Perpetuities. There’s another one that I haven’t heard for many years. This is really taking me back to my law school days. Ken Suzan: It’s a throwback. Jeanine Wright: The other thing that’s really interesting is that this technology is really so revolutionary and new that it’s hard to even contemplate now what it is going to be in a decade, much less for people who have passed away to have contemplated what the potential for it could be today. So you could have somebody who is, perhaps, a deceased musician who expressed concerns about digital representations of themselves or digital music while they were alive. But now, the possibility is that you could recreate—certainly I could use my technology to recreate—that musician from scratch in a very detailed way, trained on tons of different available data. Not just like a digital twin or a moving image of them, but to really rebuild their personality from scratch, so that they and their music could be reintroduced to totally new generations in a very respectful and authentic way to them. It’s hard to know, with the understanding that that is possible, whether or not somebody who is deceased today would or would not agree to something like that. I mean, many of them might want, under those circumstances, for their music to live on. These deceased actors and musicians could live forever with the power of AI technology. Mark Stignani: Yeah, I really just kind of go to the whole—is deep-faking a famous actor the best way to preserve them or keep them live? Again, that’s a bit more of an ethical question because the deep fakes are getting good enough right now to create huge problems. Even zoom meetings in Hong Kong where a CFO was on a call with five synthetic actors who all looked like his coworkers and they sent a big check out based upon that. So again, the technology is getting good enough to fool people. Jeanine Wright: I think that’s right, Mark, but I guess I would just highlight the same way that it always has been: the ethical line isn’t AI versus human, the ethical line is about deception. Like, are you deceiving people? And if people know what it is that they’re getting and they’re choosing to engage with it, then I think it isn’t about the power of the technology. In our business, we have elected—not everybody has—but we have elected to be AI transparent. So we tell people when they listen to our show, we include it in our show notes, we include it on our socials. Even when we’re designing our characters to be very photo-realistic, we make an extra point to make sure that people know that this is AI-generated content or an AI personality. Like, our intention is not to deceive and to be candid. From a business model perspective, we don’t need to. I mean, there’s already people who know and understand that it is AI, and AI is different than people. Because it is AI, there’s all sorts of things that you can do with it that you would not be able to do with a real person. You know, we get people who ask us on the podcast side, we get all sorts of crazy funny requests. You know, people who say, “Can I text with this personality? Can I talk to them on the phone? Can they help me cook in the kitchen? Can they sing me Happy Birthday? Can they show up at my Zoom meeting today because I think my boss would love it?” You know, all sorts of different ways that people are wanting to engage with these characters. And now we’re in the process of rolling out real-time personalities so people will be able to engage with our personalities live. It is a totally different way that people are able to engage with content, and people can, as they choose, decide what kind of content they want to engage with. Ken Suzan: Jeanine and Mark, we’re coming to the end of this podcast. I would love to keep talking for hours but we have to stay to our timetable here. Last question: five years from now, what percentage of entertainment content do you predict will involve significant AI generation, and will audiences care about that percentage? Jeanine? Jeanine Wright: I mean, I would say 99.9%. I mean, already you’re seeing—I think YouTube did a survey—that it was like 90% of its top creators said that they’re using AI as material components of their content creation process. So, I think this will be the default way that content is created. And content that is not made with AI, you know, there’ll be special film festivals for non-AI generated content, and that will be a special separate thing than the thing that everybody is doing now. Ken Suzan: Mark, your thoughts? Mark Stignani: Yeah, I go a little lower. I mean, I think Jeanine is right that we’re seeing, especially in the low-quality content creation and like the YouTube shorts and things like that, you know, there’s so much AI being pushed forward that the FTC even acquired an “AI slop” title to it. I do think that disclosure will become normalized, that the industries will be pushed to say when something is AI and what is not. And I think it’s very much like, you know, do you care about quality or not? If you value the human input or the human factor in this, there will be an upper tier where it’s “AI-free” or low AI assistant. I think that it’s going to stratify because the stuff coming through the social media platforms right now—I can’t be on it right now just because there’s so much nonsense. Even my children, who are without much AI training at all, find it just too unbelievable for them. So, I think it will become normalized, but I think that we’re going to see a bunch of tiers. Ken Suzan: Well, Jeanine and Mark, this has been a fantastic discussion of an ever-evolving field in IP law. Thank you to both of you for spending time with us today on the IP Friday’s podcast. Jeanine Wright: Thank you so much for having me. Mark Stignani: Appreciate your time. Thank you again.
What do you do with a bucket truck after Christmas light season is over? If you're Trevor, you start installing signs; and eventually build two separate companies from that single piece of equipment. In this episode, Aaron sits down with Trevor Lavy, a former utility lineman who stumbled into the sign industry through a power washing trailer, some vinyl graphics, and a whole lot of entrepreneurial hustle. From buying a struggling vinyl shop to surviving a skid steer falling off a trailer on the interstate, Trevor shares the raw, unfiltered journey of building Vantage Signs and Sign Service Pro. The conversation dives deep into the decision to split a sign company into two separate entities—one for manufacturing, one for installation—and the unexpected pros and cons that came with it.
OMAG is proud to share this replay of PoolSide, a podcast produced in partnership with Bechamps & Associates and GEM (Government Entities Mutual.)In this episode, host Michelle Bechamps of Bechamps & Associates sits down with Jack Ryan, attorney and co director of the Legal and Liability Risk Management Institute, to examine the evolving landscape of law enforcement liability and leadership.Together, they discuss:Trends driving higher claim frequency and larger verdictsPursuit related liability and policy considerationsWrongful conviction risks and the importance of documentation and evidence handlingThe growing role of training, supervision, and legal updatesPractical strategies to rebuild public trust and strengthen agencies from withinFor Oklahoma municipalities, these insights reinforce an important truth. Proactive leadership, strong policy, and consistent training are essential to reducing preventable exposure and protecting the communities we serve.As a member owned risk pool dedicated to protecting public interest, OMAG believes we are strongest when we learn and grow together. When one community strengthens its practices, the entire pool benefits.Listen, share with a colleague, and visit OMAG.org to explore additional resources and training opportunities designed to equip and empower your team.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners start out chasing freedom and then wake up one day realizing they've built a job they can't escape. Today's featured guest will unpack what it actually looks like to build a lifestyle-first agency that protects your time, adapts to AI, and still pays the bills without burning you out. She has run a small profitable agency for over a decade without a bloated team, nonstop chaos, or ego-driven "scale at all costs" thinking, and she breaks down how designing your agency backward from your life (not an exit slide) changes everything. Marissa Rosen is the founder of Climate Social, a 10-year-old micro-agency built around flexibility, partnerships, and human-first marketing. She's proof you don't need a bloated team, or chaos to run a sustainable, profitable agency. In this episode, we'll discuss: Deciding to build a lifestyle business Setting clear boundaries that clients learn to respect Adapting roles instead of fighting change Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Lifestyle Agency Lie and How to Actually Do It Right Marissa didn't start Climate Social with a master plan to sell it for a giant payday. She knew she cared about climate action, storytelling, and social media, and she wanted a business that fit her life. Ten years later, that intention has paid off in a very real way. Her agency operates as a true lifestyle agency. Marissa works from home, sets her own hours, chooses her clients, and stays deeply involved in the work she enjoys most. The agency provides stability, fulfillment, and income, without requiring her to sacrifice time with her kids or burn herself out chasing scale for scale's sake. While many agency owners seek to build an agency to sell, it's not the plan for everyone, and it's a path that usually comes with years of sacrifice. A lifestyle agency, on the other hand, is available to far more owners if they design intentionally. The key isn't size. It's clarity around what kind of life the agency is meant to support. Setting Rules So Clients Don't Run Your Life One of the biggest traps agency owners fall into is mistaking flexibility for chaos. They start an agency for freedom, then say yes to everything, and suddenly the business owns them. You can avoid this by setting clear, non-negotiable rules. For example, Marissa doesn't take meetings after 3 p.m. Eastern. That's when her kids come home, and her role shifts from founder to mom. Clients know this upfront, and they respect it. Whoever sets the rules first wins. If you don't define boundaries, your clients will do it for you. And once expectations are set early, they're much easier to maintain. From Solo Operator to Partner-Led Agency A major shift in Marissa's business came when she stopped trying to do everything herself. Early on, it was essentially a solo operation. Over time, she transitioned into a partner-based model, bringing in trusted specialists for branding, web development, PR, and other services. This shift removed a massive amount of pressure. Instead of being responsible for sales and delivery and execution, Marissa focuses on strategy, relationships, and assembling the right team for each engagement. Clients get better outcomes, and she gets her time back. This is a critical lesson for agency owners feeling stuck in the weeds. You don't need a huge team to scale intelligently, but you do need to stop being the bottleneck. Leveraging partners is often the fastest way to reclaim bandwidth without blowing up overhead. Adapting Roles Instead of Fighting Change We all know AI has dramatically changed certain services, especially in areas like video production and content creation. Tasks that once took days can now be done faster and cheaper, which has forced agencies to rethink pricing and positioning. But here's the important part: AI hasn't replaced strategy, relationships, or judgment. Clients still need someone to guide them, ask the right questions, and make sure the output actually connects with the right audience. AI is a tool, not a replacement for thinking. In some agencies, traditional media buying roles are being replaced, not eliminated by AI manager roles. Teams aren't shrinking; they're shifting. The agencies winning right now aren't asking, "How do we avoid AI?" They're asking, "How do we use AI to save time and deliver better results?" That mindset opens up new service offerings, new efficiencies, and new value for clients. Your role as an owner shifts from "doing" to directing. For Marissa, marketing is H2H — human to human. Whether it's B2B or B2C doesn't matter as much as people think. At the end of the day, buyers want to know who they're working with, what they stand for, and whether they can trust them. That's why Marissa spends so much time helping founders and executives show up authentically on social media—not just hiding behind a brand logo. AI can help with efficiency. Automation can help with scale. But relationships are still the differentiator. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
State of the Union or State of Denial? BAFTAs Controversy & Avalanche Liability Tonight, Donald Trump delivers his State of the Union address. But is it a real assessment of America — or political theater? Recent polling shows many Americans believe the White House isn't focused on the issues that matter most: cost of living, stability, global tension, and domestic division. Will Congress continue to align with the President, or begin to break ranks? Meanwhile, the BAFTAs spark global debate. Two award-winning Black actors take the stage. An actor with Tourette's shouts a racial slur. Social media erupts. Was it handled correctly? What responsibility exists when neurological conditions intersect with harmful language? The answer isn't simple — but the conversation matters. And in the deadly avalanche tragedy, new details raise serious questions. The skiers weren't acting recklessly alone — they were with a tour company. If warnings were issued, what liability exists? At what point does risk become negligence? Politics. Race. Responsibility. Accountability. The Karel Show streams live Monday–Thursday at 10:30 AM PST. Watch and subscribe at youtube.com/reallykarel Support independent commentary at patreon.com/reallykarel #StateOfTheUnion, #TrumpAddress, #USPolitics, #Congress, #PoliticalDebate, #WhiteHouse, #CurrentEvents, #BAFTAs, #AwardsSeason, #RaceDiscussion, #TouretteSyndrome, #MediaControversy, #CulturalDebate, #AvalancheTragedy, #SkiAccident, #LegalLiability, #BreakingNews, #NewsAnalysis, #PoliticalCommentary, #Accountability, #DemocracyWatch, #EntertainmentNews, #SocialIssues, #IndependentMedia, #TheKarelShow, #LasVegasBroadcaster, #NationalDebate, #GlobalNews, #PublicPolicy, #EthicsInMedia https://youtube.com/live/dZGU8aFKnNY
Dealer Liability for Crash During a Test Drive I’m Katelyn Holub, an attorney focusing on personal injury law in northwest Indiana. Welcome to Personal Injury Primer, where we break down the law into simple terms, provide legal tips, and discuss personal injury law topics. Today’s question comes from a caller who was hit by a […] The post Ep 353 Dealer Liability for Crash During a Test Drive first appeared on Personal Injury Primer.
When you turn a home into a rental, your standard homeowner's policy may not protect you. In this episode, Kathy Fettke talks with Seth Markum of NREIG about the insurance mistakes that can lead to denied claims and major financial loss. They break down landlord vs. homeowner policies, liability limits, flood vs. water damage, named storm coverage, vacancy rules, and how deductibles affect your risk. For investors building portfolios across different states, insurance isn't just paperwork — it's protection for your assets and your income. As a long-time RealWealth partner, NREIG specializes exclusively in rental property insurance, helping investors close costly coverage gaps and protect what they've worked hard to build.
Your brand should be working for you, not exhausting you. In this episode, we break down the difference between a brand that functions as a true asset and one that quietly becomes a liability. I'm diving into positioning, narrative, and why visibility without strategy can actually slow your growth instead of accelerate it. If you feel like you're constantly creating, constantly showing up, and still not seeing momentum, this conversation will help you understand why. We'll unpack how to shift from effort driven marketing to leverage driven branding so your content builds authority, your message compounds over time, and your brand starts carrying weight in your industry instead of just making noise.Business audit: https://forms.gle/dWKUCJcaJMFP5jHe8PLR Library: https://bit.ly/GoalDiggerPLRJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs: https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.
Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HEREWanna go to Tekmetric's first ever industry training event Tektonic? Register HEREIn this episode, Jeff talks with... Mr. Walkie Talkie... the shop owner with that southern draw...the man who's hair is ALWAYS perfect...Mr. Lucas Underwood. Lucas talks about why communication MUST improve between owners and techs, and how more empathy and understanding can completely shift the culture inside a shop. They talk about the risks of leaning too heavily on service information without double checking procedures, especially when safety and liability are at stake. Lucas also gives money advice for technicians, including why thinking long-term and investing in retirement accounts can make a huge difference down the road.Timestamps:00:00 Future of ADAS and Calibration05:54 "Vehicle Diagnostics and Calibration"13:31 Grace, Mistakes, and Quick Decisions17:03 "Frustrations and Fixes with Tech"26:12 "Removing Emotion from Business"30:47 Purpose Found in Helping Others37:27 "Happiness Comes From Within"41:59 "Finding Happiness Amid Toxicity"48:05 "Miscommunication Resolved Through Dialogue"51:11 Communication Growth and Therapy Reflections54:33 "Social Media's Impact on Behavior"01:02:32 "Compound Growth: $695k to Millions"01:11:01 "Planning Future Security and Freedom"01:14:30 "Growth, Respect, and Reflection"01:17:28 "Reflections on Unfiltered Insights" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI didn't wipe out SEO; it just exposed who was phoning it in. While some agencies are panicking about AI "stealing their jobs" or racing to the bottom on price, the smart ones are quietly using it to get sharper, more profitable, and more strategic. Today's featured guest has been in the SEO trenches for 15+ years and runs an agency producing millions of words of content every month. He'll break down his perspective on what's actually happening right now, why generic AI content is worthless, how agencies should really be pricing in an AI world, and why this shift is an opportunity to move up-market instead of becoming a commodity. If you run an agency and don't want to be replaced by a robot (or undercut by one), this conversation is for you. David Arato is the founder of Lexicon Legal Content, producing millions of words of SEO content every month for law firms and law-firm marketing agencies across North America. He's been in the SEO game for 15+ years and lived through the AI disruption firsthand. AI is only killing agencies that refuse to adapt The real problem isn't AI Does the SEO vs AEO matter? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. AI Didn't Kill SEO; It Killed Bad Agencies That Refused to Adapt Probably every agency owner has wondered, "If AI can write content in 30 seconds… why would clients pay us?" over the past couple of years. David had that exact thought in December 2022 when ChatGPT dropped. He literally told his wife he might need to go back to practicing law. Fast forward to now and AI has been nothing but good for business. And that's the part most agency owners are missing. The Real Problem Isn't AI, It's Commoditization According to David, AI removed the barrier to entry for creating generic content. And once everyone can do something, it has no value. That's why blog posts written "for SEO" are dying. Not because content doesn't work, but because copy-paste AI garbage doesn't. Google doesn't care how content is created. They care whether it's helpful, credible, and demonstrates real experience. Especially in "your money, your life" industries like legal, finance, and healthcare. In other words, if your agency's value prop was "we write blog posts," AI exposed how fragile that model was. Why Smart Agencies Are Actually Winning With AI Here's what changed for David's agency, and what should change for yours: Before AI: Writers spent hours on first drafts Margins were capped by human time Strategy was an afterthought After AI: AI handles the grunt work Humans focus on strategy, voice, expertise, and data Content is faster, cheaper to produce, and better That shift matters. Because clients aren't paying for words. They're paying for outcomes. "SEO vs AI Search" Is the Wrong Debate A lot of agencies are stuck arguing: SEO vs AEO SEO vs GEO SEO vs whatever acronym Twitter invents next week Here's the reality: Search is becoming hybrid. This means that, yes, AI overviews now dominate the top of Google. But organic results still matter. Paid is still there. It's all blending together. Which means agencies need to stop selling "SEO deliverables" and start selling search visibility strategy. Same skill set. Bigger mindset. The Pricing Wake-Up Call If you own an agency, you know that clients are asking for more content at lower costs. That's not a threat. It's a forcing function. The agencies that survive will: Increase volume without killing margins Productize strategy Stop selling fulfillment as their core offer The ones that won't? They'll stay stuck in fulfillment, stressed about margins, and quietly resentful of AI. The Real Differentiator Going Forward Everyone has access to the same AI tools. So could clients get the same results by themselves? Not likely What they don't have: Your data. Your experience. Your insights from years in the trenches That's the leverage. And it's why authenticity, real expertise, and human connection are becoming premium assets, whether in content, video, or sales. AI can't shake a hand, AI can't read the room, AI can't replace leadership. That's your unique value proposition. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USOne on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingThe metal detector isn't checking whether the building is dangerous for you…it's checking if you are dangerous for those inside! Episode Five of Psychedelic Compounds That No One Has Made But I Think I Would Love. DIGNIN: a peptide-tryptamine hybrid that temporarily takes the cortisol offline and asks it, at the molecular level, whether the threat is real or just a habit. Spoiler: it's a habit. You built it. You've been maintaining it for years. You're very good at it. This is the compound that shows you the blueprints. One on One Video call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_US
Amy Jo Martin built one of the first social media agencies because Shaq told her to. True story. Seven years later, she shut it down. Not because it failed, but because it worked in a way that locked her into a life she didn't want. Walking away gave her the freedom to decide what to build next. Since then, she's scaled multiple 8-figure companies, written bestselling books, and hosts the Why Not Now? podcast where she's interviewed countless celebrities. This conversation is packed with value for entrepreneurs building at every stage. We also go deep on what building a social media agency in 2009 can teach us about AI today — and what that means if you're building anything right now. Key Takeaways with Amy Jo Martin (00:00) Intro (01:25) Social Media in 2009 vs AI Today (04:18) The Only Metric That Actually Matters (06:38) Shaq Told Me to Quit My Job (11:39) Is AI a Trampoline or a Trap? (15:32) Why the Agency Model Keeps Breaking (19:18) Can AI Improve Your Relationships? (23:34) The LinkedIn Hack That Replaces Hours of Biz Dev (28:03) This Kills The Traditional Brainstorm Meeting (31:20) Taking Tony Hsieh's Money (34:44) Why She Shut Down a Profitable Company (38:34) When Personal Brand Becomes a Liability (43:24) Why AI Won't Save Bad Marketing (45:52) The Real AI Problem Is Organizational Culture (51:06) The Renegade Reinvention Experiment (57:41) Can AI Help You Feel More Alive? (01:06:25) Action Creates Clarity (01:07:49) Don't Raise Money Too Early Watch on YouTube: https://youtu.be/kdos8mOBLgk Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook
Mindset Coach Casey Delks discusses how to make your mind asset instead of your greatest liability.
Send a textGet your hands on a copy of Private Wealth Manager and Certified Financial Fiduciary Adam Bruno's book, "They Lied: The Real Cost of Your Retirement," by downloading it at https://taxfreefortmyers.com/. Discover the truth about the hidden costs of retirement and gain expert insights on how to live a Goal-Focused Retirement. Don't miss out on this essential read - download your copy today! Investment advisory services are offered through Evolution Wealth Management Inc., an investment advisor registered with the United States Securities and Exchange Commission (CRD No. 307644). Insurance services provided by Evolution Retirement Services. Evolution Wealth Management and Evolution Retirement Services are affiliated entities.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agencies aren't fragile because of bad systems but because everything runs through the founder. One unexpected hit and the whole thing wobbles. Today's featured guest shares the real-world test no agency owner ever wants: a hemorrhagic stroke that took him out overnight. What happened next is the part every agency owner needs to hear. Because his business didn't collapse. It kept moving, clients stayed, deals closed, and trust carried the weight. If your agency can't function without you, this conversation will feel uncomfortably familiar. Brian Franks is the founder of Where Eagles Dare, a premium branding and storytelling agency working with major retail brands like American Eagle and Five Below. He spent 20+ years rising to VP of Creative at American Eagle before launching his agency over a decade ago. In this episode, we'll discuss: Getting comfortable with a hard question How Brian built a resilient agency Why your network is the real asset Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. If You Got Hit by a Bus, Would Your Agency Survive? Let's get uncomfortable for a second. If you disappeared for 30 days (hospital, burnout, family emergency), would your agency come back stronger, the same… or on fire? Most agency owners don't like that question. Because deep down, they already know the answer. This is a question every agency owner should ask, especially if you're doing $1M–$10M, stuck in fulfillment, carrying everything in your head, and telling yourself, "I'll fix the systems later." Brian didn't plan to test his agency this way. In February 2024, he suffered a hemorrhagic stroke and ended up in the ICU for a brain drain. It took weeks of recovery. No warning. And his agency didn't collapse. Here's why that matters. Brian Didn't Build a "Big" Agency. He Built a Resilient One. Brian spent 20 years at American Eagle, rising from graphic designer to VP of Creative. He worked with massive agencies and saw the billings. He also saw the waste and understood what actually mattered. So when he launched Where Eagles Dare, he didn't chase headcount or ego. He sought to build: A small, senior team A premium positioning Deep relationships, not vendor contracts An agency designed around his strengths That's the part most founders miss. They scale complexity instead of clarity. The Lie Agency Owners Believe A lot of agency owners think freedom comes after scale. More clients → more people → more systems → someday freedom. In reality, that path usually leads to: Team chaos Thin margins Constant Slack pings And a founder who can't unplug without guilt Brian flipped that by staying scrappy, limiting active clients, staying close to the work that mattered, and delegating the rest to people he trusted for years. So when life punched him in the face, the agency stepped up. Your Network Is the Real Asset When Brian went down, his network took over. A former American Eagle CMO stepped in to help lead. His wife helped close a major Five Below deal. Longstanding client relationships stayed solid There was no panic, mass client churn, or revenue freefall. That doesn't happen by accident. That happens when you: Play the long game Treat relationships like equity Build trust before you need it Most agencies don't fail because of bad marketing. They fail because everything depends on the founder. The Question You Can't Ignore If you were gone for a month, would your agency be worse, the same, or better? If the answer scares you, good. Because it means you're still early enough to fix it. The Real Goal Isn't Scale. It's Control Brian's story isn't about hustle or heroics. It's about building an agency that: Pays you well Respects your health Doesn't collapse without you Still excites you creatively That's the real win. And if you're tired of being the bottleneck, you're stuck in fulfillment, referrals are your only growth plan, or you're not paying yourself what you should… Then it's time to rebuild. Not bigger, but smarter. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
On Episode 51 of the Executive Perspective, special guest Retired Deputy Chief Mike Marino and Rob delve into the recent decision of Judge Guy Mitchell to find Sgt Erik Duran guilty of second degree manslaughter. Sentencing will be March 19th 2026 and we will discuss the possible decision by the same judge who found him guilty, as well as training within the NYPD and the implications of relying on instinct. The incident involved an on duty sergeant throwing a cooler at a fleeing perpetrator on a scooter causing the scooter and the male to crash. The male succumbed to his injuries. The discussion will also cover the NYPD's response to the recent water rescues in Jamaica Bay, including the resulting training for the members on patrol. Also discussed will be the impact of the recent reduction in overtime mandated by the city on the attrition rate that the NYPD is experiencing. Join the live chat for an engaging discussion ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/5689366474915840 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
All links and images can be found on CISO Series. This week's episode is hosted by David Spark, producer of CISO Series and Steve Zalewski. Joining them is Tammy Klotz, CISO, Trinseo. In this episode: Accountability without authority Kill your hacklore Voice is no longer enough Studies that tell us what we already know Huge thanks to our sponsor, ThreatLocker Want real Zero Trust training? Zero Trust World 2026 delivers hands-on labs and workshops that show CISOs exactly how to implement and maintain Zero Trust in real environments. Join us March 4–6 in Orlando, plus a live CISO Series episode on March 6. Get $200 off with ZTWCISO26 at ztw.com.
AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op's EVP of PR, Chris Harihar, to unpack a growing issue most brands aren't fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and inappropriate brand placements, the conversation explores how generative AI tools are creating new reputational threats in ways that feel chaotic, fast-moving and hard to control. Chris introduces Mod Op's new AI Risk Intelligence capability, designed to help brands proactively identify and address harmful AI-generated content before it spirals. They dig into real examples—including manipulated executive deepfakes and brand misuse across platforms like Sora and Grok—and explain why this isn't just a cybersecurity issue, but a reputational one that belongs squarely in the PR and communications world. If you're a CMO, brand leader, or marketer wondering how exposed your company might be—or how to get ahead of risks that didn't exist a year ago—this episode offers clarity, practical thinking, and a smart path forward. It's a timely conversation about protecting your brand while still embracing the power of AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Chris Harihar: Chris Harihar is the EVP of Public Relations at Mod Op. With deep expertise in business and tech media relations, Chris counsels clients at a high level while maintaining hands-on involvement in media relations and content strategy. He has developed and run highly successful programs for leading B2B and tech brands, from Verizon Media/Yahoo and DoubleVerify to Signal AI, IDG (now Foundry) and WeTransfer. Chris can be reached on LinkedIn or at Chris.Harihar@ModOp.com. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
In this episode, Dr. Blossom talks about how the very strengths that built early credibility in leadership can start to work against you as your role grows. She looks at traits like being the reliable one, the fast one, or next level productiivty; and how those strengths can create friction as you expand. This episode challenges leaders to consider whether their strengths still fit the level they're leading at now. Contact: hello@drjenniferblossom.com IG: @drjenniferblossom THE SECOND BLOOM JOURNAL Nervous System Assessment
Support the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USOne on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingI found footage of two octopi speaking in geometric patterns. Ran it throughlinguistic software. It flagged as LANGUAGE—the same patterns I'd been seeingon DMT for years. So I reverse-engineered their neurochemistry, attached it toa tryptamine, and learned to read the language my hallucinations have beenspeaking this entire time.LEXICON-7: the compound that hijacks your claustrum and teaches you exponentiallanguage. The mandalas aren't decoration—they're grammar. The geometry isn'tnoise—it's syntax. Seven dimensions. Cross-modal binding. Visual cortex wireddirectly to Broca's area.I took it in an art studio. The paintings started conjugating.I learned to respond.Now I can't stop reading. The world is written in a language I finallyunderstand, and it's beautiful and terrifying in exactly equal measure.Octopi have been doing this for 300 million years. Now, theoretically, so canyou.◯ ⟲ ⟲ ⟲ — One on One Video call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_US
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training When Melany Robinson lost 70% of her agency's revenue overnight during COVID, she didn't just "cut costs." She rebuilt her team around trust, ownership, and shared sacrifice and learned why keeping C players is one of the most expensive mistakes agency owners make. This episode is a masterclass in leadership, culture, and making hard decisions without losing your soul. Guest Overview Melany Robinson is the founder of SproutHouse, a 30-person integrated communications agency serving hospitality, real estate, and lifestyle brands. She's led her agency through rebrands, crises, and COVID, emerging stronger, leaner, and clearer on what real team culture actually means. What You'll Learn Why COVID exposed the hidden cracks in most agency team structures The real cost of keeping "C players" during uncertain times How to handle massive revenue loss without destroying trust The mindset shift from "managing people" to leading a team Why retreats, alignment, and shared experiences matter more than perks Key Takeaways You can't afford C players, especially during down cycles Shared sacrifice builds loyalty; secrecy destroys it Letting clients out of contracts can be a long-term growth play Culture isn't words on a wall. It's how people show up under pressure Great leaders give clarity, not control The best teams row in sync or the boat doesn't move Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. What Losing 70% of Revenue Taught One Agency Owner About Leadership Most agency owners agree that culture matters. But culture doesn't show up when revenue is up and clients are easy. It shows up when 70% of your revenue disappears overnight. That's exactly what happened to Melany Robinson, founder of Sprout House, when COVID hit. Hospitality clients vanished. Contracts evaporated. The "we'll figure it out" optimism most agency owners run on suddenly wasn't enough. And here's the part most people won't admit: This is where weak leadership gets exposed. The Myth: "If I Work Hard and Treat Clients Well, Growth Is Guaranteed" Before COVID, Melany believed what a lot of agency owners believe: Do great work. Act with integrity. Revenue will take care of itself. COVID blew that illusion up. Revenue is never guaranteed. Clients don't owe you loyalty. And culture doesn't magically hold when fear enters the room. So instead of hiding behind executive decisions, Melany did something most agency owners are terrified to do: She brought the team into the truth. Radical Transparency Beats Quiet Panic Sprout House told clients they could exit contracts. No penalties. Then Melany sat down with her team and laid out the reality: Revenue was down 70%. Something had to change. The choice wasn't who gets cut. It was how do we survive this together? The team chose shared compensation reductions over layoffs. Some people left. Others stayed. And that's when the real lesson emerged. The Hidden Cost of C Players C players aren't bad people. They just show up for themselves first. In good times, they're invisible and in hard times, they drain energy, margin, and morale. Melany realized something every scaling agency owner eventually learns the hard way: You can't afford C players during down cycles or up cycles. They don't row in sync. They protect their seat instead of the boat. On the contrary, A-players lean in. They sacrifice. They care about the whole. And those people are worth everything. Leadership Isn't Managing. It's Creating Clarity Melany doesn't pretend to be a great "manager." Great agency founders don't micromanage. They cast vision, set expectations, and get out of the way. Clarity isn't being bossy. It's saying: "This is what needs to be done. By this date. I trust you to figure out how." That's how you get leaders, not task-doers. Why Culture Is Built Outside the Office Sprout House invests heavily in retreats and real connection. They take the team horseback riding, snowmobiling, swimming in cenotes, and playing games by the pool. Not strategy decks. Not whiteboards. Why? Because trust isn't built in Zoom meetings. It's built when people see each other as humans instead of roles. And when things get hard, that trust is the difference between fragmentation and resilience. The Agency Owner Reality Check If you're honest, you've probably felt some version of this: You're stuck in fulfillment You're carrying people who aren't carrying their weight Revenue feels fragile You're not paying yourself what you should You know something has to change, but you're avoiding the decision This episode isn't about COVID. It's about leadership. And the uncomfortable truth that scaling requires subtraction before multiplication. The Question Is Simple Who's really in your boat? Because hope isn't a strategy. And C players are more expensive than you think. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners talk about selling someday, but very few actually build with that outcome in mind. They stay deeply embedded in delivery, sales, and decision-making, hoping an exit will magically appear later. In this episode, that myth gets dismantled. Today's featured guest, former owner of Dot & Company, shares how she intentionally designed a productized agency that could run without her long before an acquisition was even on the table. After successfully selling Dot & Co to E2M, she reflects on building with exit thinking from day one, how she connected with the right buyers, how she knew it was the right deal, and what genuinely surprised her about the process. Taylor McMaster is the former owner of Dot & Company. She built and sold a productized agency specializing in fractional account management for agencies and successfully exited to E2M after designing the business to operate without her long before the deal was on the table. If you've ever wondered what it actually takes to build an agency you can step away from, and one someone would want to buy, this conversation sets the stage. In this episode, we'll discuss: Making the decision to build a sellable business early on The role that uncloked scale The sales trap Why her exit felt easy Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. How to Build an Agency You Can Sell Many agency owners say they want to sell one day, but are building a business that tells a very different story. They're still on every client call. Still approving every deliverable. Still the only one who can close deals. Still the glue holding everything together. That's not an agency. That's a very stressful job. For her part, Taylor decided early on that she didn't wait until she was exhausted to think about an exit. She designed the business for it. Exit Thinking Changes Everything About a year into building Dot & Co, Taylor made a quiet but powerful decision: "If I want an exit someday, I can't build this like a lifestyle business." That one thought changed how she hired, delegated, and structured the company. Instead of asking, "How do I do this better?" She asked, "How do I make myself unnecessary?" That meant systematically removing herself from every critical lane: Fulfillment People management Operations Admin Finance Not overnight. Not perfectly. But intentionally. The First Hire That Most Agency Owners Avoid Most agency owners start by hiring delivery help. However, there are multiple ways to go about this, especially if you understand where your expertise lies and where someone else could be doing a better job. Taylor hired a people manager early because she knew managing humans was her weakest skill and her biggest future bottleneck. That one hire unlocked scale. Why? Because resource-heavy agencies don't break because of strategy. They break because of people chaos. The Agency Sales Trap and Lesson Learned Like most founders, Taylor stayed in sales for a while. Eventually, she tried to step out and hit friction. Sales slowed. Messaging got inconsistent. Results dipped. For her, the lesson was that founder-led sales works because you know the stories, the nuance, the pain. Her hindsight advice is gold for any agency owner: Get really good at sales first, then teach it or bring in a true closer once the system exists. Too many owners abdicate sales before they've productized it. That's how pipelines dry up and panic hiring begins. Creating an Easy Exit… Because the Work Was Done Early By the time E2M acquired Dot & Co, Taylor had already: taken a 6-month maternity leave, removed herself from day-to-day operations and watched the business continue to grow without her So when the deal closed, there was no scramble. No identity meltdown. No team revolt. Her team was excited. Clients were curious but optimistic. And Taylor was ready. Finding Identity Without Being Trapped By Your Agency Taylor realized something most agency owners avoid: You can love your business without owning it. When your identity isn't trapped inside your agency, you make better decisions. You stop hoarding control. You stop being the bottleneck. You build something that actually has value with or without you. If you're stuck in fulfillment… If your team can't move without you… If you're scared to step back because everything might break… That's not a failure. It's just a sign you've built around you instead of systems. And that's fixable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros Podcast, host Micah Johnson sits down with Katie Johnson, a short-term rental (STR) investor and attorney specializing in STR law. Katie shares how she entered the short-term rental space, scaled her portfolio in Southwest Michigan, and identified a major gap in legal protection for STR owners. The conversation dives into zoning laws, deed restrictions, HOAs, and the increasing regulation of short-term rentals across the country. Katie also explains why proper legal setup—such as LLCs, contracts, and insurance—is critical to protecting investors from significant liability. This episode emphasizes education, risk management, and building the right professional team when operating short-term rental businesses. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Visibility alone no longer builds authority. In this episode, Michelle Thames explains why showing up without identity clarity creates noise instead of trust, and how real authority starts internally before it ever shows up online. Topics Covered Why posting more doesn't equal impact The difference between performance and leadership Content without conviction vs content with authority Why clarity attracts better opportunities How identity shapes visibility Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens to leadership when creativity is treated as a liability, healing as a weakness, and humanity as a threat to authority? Description Modern leadership prizes control, composure, and performance. But beneath that polished surface, something is quietly fracturing. . In this deeply human and unflinching conversation, Dov Baron sits down with Tania de Jong to explore why these are not personal failures, but signals of nervous systems and cultures that have lost coherence. . Tania's work sits at the intersection of creativity, leadership, mental health, and consciousness. Through her lived experience as a performer, entrepreneur, and social innovator, she challenges the belief that leadership begins in strategy and cognition. Instead, she reveals why leadership begins in the body, the voice, and the capacity to feel without shutting down. . This episode explores how suppressed creativity and silenced voice distort power, how control often emerges as a trauma response, and why shared resonance, music, storytelling, and even psychedelic-assisted therapies are re-entering serious conversations about healing and leadership, not as fringe ideas, but as necessities. . This is not a conversation about trends or inspiration. It's a conversation about what leadership costs when we refuse to feel.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Natalie Henley, CEO of Volume Nine, is here to unpack how she bought out her agency's founder. Not through PE, not through M&A, but as a trusted insider who built her path from employee to owner. Natalie shares the behind-the-scenes story of how she structured the deal without needing an SBA loan, the mindset shifts she had to make, and how the agency survived both Google's algorithm changes and COVID-19 cratering their top clients. In this episode, we'll discuss: Grooming your #2 to become your successor, or become the one buying. Avoiding mistakes that slow down or kill an internal exit. Using creative financing (HELOCs, owner carry notes, balloon payments) to structure the deal. Knowing when an employee has what it takes to run the agency. Preserving trust and team stability during a leadership transition. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Links: Natalie's free AI and SEO grader tool: geo.v9digital.com Want to know what your agency is worth? Check out the Agency Valuation Calculator The overlooked exit strategy: selling your agency to a team member… Natalie started as an employee in a boutique digital firm. When it got acquired by Volume Nine, she climbed the ranks the old-school way: by taking on every problem no one else would. Over time, she ran the company. Then COVID hit. The agency's revenue cratered. Clients disappeared. The founder wanted out. But instead of flipping to a stranger, he turned to Natalie. The "Oh Shit" Moment and the Deal That Followed When the founder came to Natalie with the offer to buy, he already had the groundwork laid. He'd called the bank, scoped out an SBA loan, and gave her a number. Natalie didn't have a pile of cash sitting around, but she did have grit, resourcefulness, and inside knowledge of the business. She didn't take the SBA route. Instead, she pieced together a creative financing stack: A HELOC for the down payment An owner-carry note A balloon payment at the end The company is paying for itself over time. No brokers. No middlemen. Just a fair, fast, founder-to-founder deal. Why This Worked (And Why Most Don't) Natalie had already been: Running the company Exposed to the numbers Made a co-owner years earlier This wasn't a random promotion. It was a trust-built, stress-tested evolution. And it mattered. Because when the deal closed, the culture didn't collapse. The clients stayed. The team believed. What if the best buyer for your agency is already on your team? If you're feeling done, but still care about your agency, selling to a team member might be the cleanest win. Here's how to set it up: Start grooming your #2 now. VP → President → Co-owner → Buyer. Expose them to EBITDA, profitability, client churn…. everything. Stress-test them: give scary responsibilities and see how they show up. Be fair. Don't squeeze every dime. The goal is continuity and peace of mind. Don't wait until you're burned out. Move before it's a fire drill. Agency ownership is a wild ride. If you're looking for a graceful exit that doesn't torch your legacy, this might be it. And if you're the #2? Start acting like the owner today. You never know when the keys will be offered. As Natalie said, "If you care about your team and the agency's legacy, you owe it to yourself to consider your employees as potential buyers. Even if they say no, at least you gave them a shot." Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
The Cajun Navy was formed after Hurricane Katrina and really got its legs after the Louisiana flood of 2016. They save a lot of lives, but some fear the pitfalls of "vigilante heroism." Learn all about this group of do-gooders today. See omnystudio.com/listener for privacy information.
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