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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training With clients increasingly expecting their agencies to leverage AI, are you waiting for client direction, or leading the way on how to use it? Today's featured guest has a unique vantage point on this shift. He runs a platform that connects clients with credible agencies while helping agencies showcase their expertise, giving him a front-row seat to what clients truly want and what agencies fear about AI. With hundreds of thousands of agencies on his platform, he's seen firsthand that the agencies standing out are the ones leading the AI conversation, not waiting for permission to start it. He'll share why educating your clients on the possibilities of AI is now a competitive advantage and how his company's new verification layer aims to bring trust and clarity to an increasingly crowded agency marketplace. Tim Condon is the Chief Revenue Officer at Clutch, the largest B2B service provider marketplace online, boasting over 300,000 agencies. Tim helps agencies showcase services, collect reviews, and attract qualified buyers. With a front-row seat to the challenges and wins of agencies across industries, Tim sees exactly how the best adapt—and how others risk falling behind. Tim has been on the show before with advice on how agency owners can separate from the pack and position their agencies for success. In this episode, we'll discuss: Is AI coming for your agency? Document your AI processes before it gets expensive. How you should be starting the AI conversation. The power of documented proof. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Is AI Coming for Your Agency? It Depends The elephant in every agency Slack channel: Will AI replace us? Tim sees a spectrum. Some agencies think they're immune (“We only serve local dentists, so we're safe.”), while others are already using AI to transform delivery, productizing what used to be manual labor into scalable SaaS products for other agencies. Most agencies are stuck in the middle - unsure where to begin and afraid to fall behind. Basically, if your clients are tech-savvy DIYers, yes, you're at risk. But 99% of clients aren't like that. They want the results AI brings, but they don't want to build or manage it themselves. Hence, those who adopt AI to streamline delivery and elevate their positioning—not those who ignore it or just dabble, will win. AI Isn't a Threat. It's Your Edge AI is already making agencies faster, leaner, and more profitable if they leverage it correctly: Custom GPTs for marketing, sales training, and operations Automated research and lead qualification Speeding up delivery while maintaining quality Tim shared an example of a San Francisco agency using LLMs to automate internal processes. It wasn't complicated: structured folders, an AI model to search and output organized results. Simple, but powerful. If your agency isn't at least experimenting with AI to remove repetitive manual work, you're falling behind—not because AI will replace you, but because other agencies will outpace you by using AI to do what you do, faster and cheaper. Document Your AI Processes Now (Before It Gets Expensive) AI pricing today is like Uber in the early days: cheap to get you hooked, but it won't last. AI's current affordability is saving agencies the equivalent of multiple salaries annually. Eventually, these tools will increase in price to reflect their true value. What can you do about this? Jason recommends documenting your workflows and data used to train custom GPTs or AI agents now. If pricing spikes or a model goes down, you can pivot to another provider without losing your institutional knowledge. Why Agencies Must Shift from Order-Takers to Advisors Most agencies fail not because they lack skills, but because they act like order-takers. As a clients, it's frustrating for Jason when agencies ask, “What do you want us to do?” instead of showing him what's possible. Remember that as agencies, your purpose is to solve problems for your clients. Clients (dentists, local businesses, even large brands) don't know what's possible with AI. They think it's just a fancy chatbot. If you step up to educate and advise clients on what's possible with AI, you become indispensable. Look to build systems that: Research prospects automatically before calls Automate competitor and market analysis Help clients leverage AI in their workflows Agencies that step into this advisor role, showing clients what's possible and taking accountability for delivering results, become irreplaceable. You're not just executing tasks; you're creating outcomes they can't create alone, and that's where real value lies. Don't Be Another “Nomad Agency.” Be the Real Deal Too many people who failed at running agencies pivot into teaching how to run an agency while living the “digital nomad” lifestyle, without having actually built sustainable businesses. This creates noise and mistrust in the marketplace, making it harder for real agencies to stand out. Most of the time, agency owners are accidental entrepreneurs—people who mastered a skill and were asked to help, not those who started for the lifestyle. If you're listening to this, you're likely the latter. To stand out, you need to showcase not just what you can do but what you've actually done. Your wins, client results, and case studies speak louder than lifestyle photos on Instagram. The Power of Specific, Documented Proof If you want to stand out from the fly-by-night agencies, talk specifics. Others mostly speak in generalities. Instead, credible agencies share specifics. If you can clearly articulate, “Here's the exact problem we solved for a client just like you,” then you instantly separate yourself from the pack. Tools like Clutch help because they use AI to pull themes from your reviews to match buyer intent, but your agency still needs to collect, showcase, and share detailed case studies and client stories. Documentation matters. If you're working with SMBs or mid-market clients, they want to see clear, verified results before investing. When you can present proof, it's hard for low-quality competitors to compete, no matter how flashy their pitch decks look. Start gathering your “receipts” now to future-proof your positioning. Verification Adds Trust in a Crowded Marketplace Tim's company Clutch now offers Clutch Verified as an additional trust layer. They don't just take your word for it; they check your business registration, credit history, and operating longevity to separate real agencies from “gaming-the-system” players. It's a powerful way to signal to potential clients, “We're credible, stable, and vetted.” For clients, it's a good indicator of who you'll be working with and for agencies it becomes a sales asset. When potential clients research you on Clutch, verified agencies are prioritized, giving you an edge over competitors. It's a practical, low-cost step to build trust and signal legitimacy, especially if you're competing for premium clients. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Rumors have circled the firearms community for years that the Sig Sauer P320 pistol may possess a manufacturing defect that allows the gun, under some circumstances, to experience an uncommanded discharge—an unintentional firing of a bullet—that would rather obviously create a substantial risk of death or serious bodily injury. Recently a US airman is reported to have died when precisely such an uncommanded discharge occurred, with the unintentionally fired round striking the airman in the chest, with fatal results. Following this incident a large number of law enforcement agencies as well as civilian training institutions have banned the use of the Sig 320 pistols, of any variation, from use. One obvious reason that folks are banning these pistols is out of concern that their use could result in death or serious bodily injury to an innocent person—and surely none of us want something like that to occur.But there's a secondary, though still serious, risk that must be considered in evaluating whether the 320 platform should be permitted to be used—and that is the legal liability that's assumed by any department or training institution that fails to ban the platform. The #1 guide for understanding when using force to protect yourself is legal. Now yours for FREE! Just pay the S&H for us to get it to you.➡️ Carry with confidence, knowing you are protected from predators AND predatory prosecutors➡️ Correct the common myths you may think are true but get people in trouble➡️ Know you're getting the best with this abridged version of our best-selling 5-star Amazon-rated book that has been praised by many (including self-defense legends!) for its easy, entertaining, and informative style.➡️ Many interesting, if sometimes heart-wrenching, true-life examplesGet Your Free Book: https://lawofselfdefense.com/getthebook
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training RJ Huebert went from corporate comfort to agency chaos—and nearly lost himself in the process. In this episode, he shares what it really takes to balance speed-to-lead sales with sanity, and how he's redesigning his agency life for more freedom, better clients, and real personal wellbeing. Guest Overview RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead gen agency helping clients capture high-quality leads through digital ads that convert. Former corporate marketer turned agency founder, RJ knows both sides of the game—and why it's harder than it looks. What You'll Learn Why corporate escapees struggle more than expected in agency life The underrated power of speed in lead gen (and what most teams screw up) How to nurture not-yet-ready leads without annoying them What happens when your business always comes before your health and family How RJ is reclaiming time and rebuilding systems Key Takeaways Speed wins deals: If your sales team isn't responding within minutes, you're losing leads. Nurture with value: Use short, high-impact videos instead of stale PDFs. Even Meta is doing email wrong: Don't copy the big guys—build trust instead. Agency life means 20 clients, not one boss: And that requires stronger boundaries. Health > Hustle: RJ's learning that health, family, and freedom must come first. The solution? Systems: You can't scale or shut your brain off without them. Are you working harder than ever, but still can't turn your brain off—even on weekends? Today's featured guest is one of the many agency owners who has found it hard to find the right balance to take care of himself as well as the business. Like many agency owners, he made the leap from building someone else's business to finally building his own. But trading a cozy corporate job for the chaos of running an agency with dozens of clients wasn't as easy as it looked. He shares the real challenges of sales, why speed is still the secret to winning leads, and how he's figuring out how to convert prospects who aren't quite ready to buy. Most importantly, he opens up about the ongoing struggle to find the right balance between health, family, and keeping the agency growing. RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead generation agency helping clients pull in quality leads using online ads that actually convert. After 11 years of climbing the corporate marketing ladder, RJ got tired of building someone else's dream and decided to bet on himself—and it's paying off. In this episode, we'll discuss: Why he stopped building someone else's dream. How speed wins in lead generation. Always be first to respond. Ways to nurture leads that are not ready to buy. Why boundaries and self care are more important now than ever. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Building Someone Else's Empire? Here's the Wake-Up Call Like many agency owners before starting their own business, RJ was the corporate marketing guy building someone else's business, getting them rich, while rising through the ranks and learning how to actually drive results with digital marketing. Also like many others, he hit a moment of questioning whether it was worth it after eleven years. Sound familiar? That's when he decided it was time to test if people would actually pay him for these skills. He got some clients on the side, launched a 5K race company, and eventually opened his own digital marketing agency, proving that you can take your skills and build your own agency if you're willing to start. The Attribution Struggle He Faced as an Agency Client From his experience hiring agencies on the corporate side, one of the biggest frustrations RJ encountered was the attribution nightmare. It wasn't always easy to see where the lead came from and where they were at in the pipeline. This was some ten years ago, so every agency was siloed: SEO, PPC, outdoor, TV—and each claimed leads but no one could prove it. And even today, with GA4, HighLevel, UTMs, and tag managers, the truth is: “Sometimes it works, sometimes it doesn't.” We're bombarded with data, but turning it into actionable insight is another story. RJ prefers to establish a baseline, track what matters, and avoid drowning in vanity metrics - like open rates—that don't impact the client's bottom line. Why Speed to Lead Still Wins Both RJ and Jason agree that speed to lead wins deals. If you're not calling leads while they're still on your website you are likely losing opportunities. Just like you probably click on the first result in a Google search, whoever calls back first is going to win. If your sales team is still waiting hours (or days) to follow up, you're leaving money on the table. Rethinking Nurture Sequences Without Being “That Guy” Even if you're not converting them right away, how are you nurturing those leads in a way that doesn't feel like overkill? First of all, replace boring white papers with short, actionable videos that deliver instant value. For example, Jason's Budget Buster video helps prospects get budgets 99% of the time, creating immediate ROI and building trust. Follow that with another bite-sized value piece a few days later. Once leads warm up, move them to your newsletter list. Have some lead magnets ready, like useful videos you can send each week to warm up that client. After that, you can move that client from the “warm-up” list to a newsletter list, so you can send them valuable content on a daily basis. Sending daily value-packed emails to engaged subscribers actually increased their domain authority and engagement. It's about quality frequency, not spam. Think about what you'd want to receive yourself, not just what you want to send. The Meta & Google Frustration We're All Tired Of Not even Meta is getting emails right, as they send multiple emails a day that don't really add much value for clients. On top of that, their reps hardly ever provide the right solutions and are mainly focused on “spend more” strategies. It's a universal frustration for agency owners, who see Meta is calling clients directly trying to cut their agency out. It's one more reason why agencies need to protect their positioning, control client conversations, and not let the platforms dictate strategy. From One Client to Twenty: The Real Agency Rollercoaster What's the hardest shift going from corporate to owning your agency? For RJ, it was going from one clear client you're focusing on at one moment to having even 20 clients, plus “trying to get clients to pay you, to keep paying you, while finding new ones, and keeping them happy.” Running an agency turned out to be way harder than he expected. Corporate can be robotic and boring, but on the bright side, you have one client: your boss. Lose that, and you're done. In the agency world, a client can fire you, but you've got 5, 10, or 20 others paying the bills. The flip side? You're always on. Even when you're “off,” your mind is stuck on proposals, scope creep, and that client's weird Slack message at 10 pm. That's one of the biggest challenges for RJ at the moment. Setting Your Priorities Straight with The Right Systems When it comes to taking care of yourself, your priorities should always be: Health, Family, Agency—In That Order. However, too often agency owners get their priorities backwards. You have a zillion things you can and should be doing and choosing the priority is the challenge. That balancing act gets easier once you build the right leadership team and put systems in place that pull you out of the weeds. But agency owners often struggle to shut their brains off, leading to constant stress, scattered priorities, and burnout cycles that can wreck family time, health, and even your love for the business. If you're stuck in the chaos, it's time to step back and prioritize what actually moves the needle in your agency. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
This week on Proud Stutter, we're joined by Justin McCullough, a longtime stutterer, technologist, and founder of the upcoming mental health platform, Eight Minute Chat.Justin opens up about growing up with a stutter after a major shift in his family dynamic, how it impacted his high school and college experiences, and the quiet persistence that shaped his career in tech. From building his first software system at a community college to launching his own company, Justin reflects on how stuttering has influenced his drive to prove himself, and how it's intertwined with his sense of self-worth, timing, and voice.We also talk about his latest project: Eight Minute Chat, a new initiative designed to offer people a space to offload mental stress in the moment--whether by phone, text, or in person. Rooted in empathy and lived experience, the idea came from a college student's story and has since grown into something that could help bridge the gap between therapy and friendship.This episode dives into first impressions, filler words, what it means to be seen beyond your stutter, and the emotional complexity of navigating speech in a fast-paced world.Subscribe to updates on Eight Minute Chat at eightmin.org.-----
Recorded live at San Diego Comic Con on July 24, 2025, our Jurassic Park panel! Law finds a way….for amusement parks with dinosaurs to be liable for employee safety, injuring guests, and invasive species. Can dinosaur DNA be patented? Could Jurassic Park be insured? Would parents sue for children left at a youth camp to fend for themselves against dinosaurs? Could injured guests sue as a class action? Join our panel featuring Magistrate Judge Stacie Beckerman, Magistrate Judge Stan Boone, Kathy Steinman, Christine Peek, Stephen Tollafield, and Micheal Dennis for their analysis of Jurassic Park, Jurassic World, and Camp Cretaceous. Moderated by Joshua Gilliland, Esq. Presented by The Legal Geeks. Room: Grand 12 & 13, Marriott Marquis San Diego MarinaSupport the showNo part of this recording should be considered legal advice.Follow us on Facebook, Instagram, Twitter, YouTube, and TikTok @TheLegalGeeks
The legal landscape for appraisers is shifting—and fast. With lawsuits on the rise, today's episode dives into what every appraiser needs to know. Host Hal Humphreys is joined by Isaac Peck, President of OREP Insurance, who recently published an article on a major win in a high-profile discrimination lawsuit. Isaac breaks down what happened, why it matters, and how appraisers can stay protected.Read Isaac's article here: https://www.workingre.com/news-edition-case-dismissed-ohio-appraiser-wins-discrimination-lawsuit/At The Appraisal Buzzcast, we host weekly episodes with leaders and experts in the appraisal industry about current events and relevant topics in our field. Subscribe and turn on notifications to catch our episode premieres every Wednesday!
Today's Headlines: A gunman opened fire from the 32nd floor of a Midtown Manhattan building last night, killing two people before turning the assault rifle on himself. Meanwhile, Ghislaine Maxwell's lawyers are asking the U.S. Supreme Court to overturn her sex trafficking conviction, citing a 2007 non-prosecution deal meant to protect Epstein and his co-conspirators. On his Scotland trip, Donald Trump repeated that he can pardon Maxwell, denied visiting Epstein's island, and faced large protests. He also shortened his Ukraine ceasefire deadline for Putin to “10 to 12 days” and criticized Israel's role in Gaza's humanitarian crisis, promising more U.S. and EU aid. This came as two Israeli human rights groups accused their own government of committing genocide, citing deliberate starvation and destruction in Gaza—claims Israel called “obscene.” Elsewhere, HHS Secretary RFK Jr. announced a push to end vaccine maker liability protections—despite past promises not to discourage vaccination. And Elon Musk said Tesla has inked a $16.5 billion semiconductor chip deal with Samsung. Resources/Articles mentioned in this episode: ABC 7: 345 Park Avenue NYC shooting: NYPD officer, 2 others shot, killed in Midtown, Manhattan; gunman dead by suicide: sources The Guardian: Ghislaine Maxwell asks US supreme court to overturn conviction CNN: July 28, 2025: Donald Trump presidency news WSJ: Trump, Losing Patience With Putin, Says He Will Shorten Deadline to End Ukraine War AP News: Two Israeli rights groups say their country is committing genocide in Gaza AP News: Two Israeli rights groups say their country is committing genocide in Gaza Axios: RFK Jr. targets vaccine makers' federal liability protections Axios: Musk announces Tesla, Samsung Electronics chip supply deal Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices
Most pilots are incredibly upstanding people. They have a very serious job that has taken years of training and discipline. But they do also need to be good with people. Working as a team is crucial for both safety reasons, and for a smooth trip with colleagues when you reach your destination.So when we were told this true story of a pilot causing scandal and upset whilst down route in Jamaica, we couldn't believe that he'd gotten through the recruitment process without someone spotting that he was a total liability!Music Credits for The Layover LiabilityRelaxing Piano - Music by Clavier Clavier from PixabayChill Reggae - Music by Jerome Chauvel from Pixabay Friends and Things - Music by Brotheration Records from PixabaySound Effects by Send us a text! If you'd like a reply, please leave an email or number Kaylie has written 6 other fictional novels about the lives of cabin crew! Amazon UKAmazon USABarnes and NobleSupport the showThe Red Eye Podcast is written by Kaylie Kay, and produced and narrated by Ally Murphy.To subscribe to the monthly newsletter and keep up to date with news, visit www.theredeyepod.com. Or find us on Facebook, YouTube, TikTok & Instagram @theredeyepod, for behind the scenes stories and those funny short stories that only take a minute or less!If you'd like to support the podcast you can "buy us a beer" and subscribe at https://www.buzzsprout.com/2310053/support, we'd be happy to give you a shout out on our newsletter!Ally Murphy is a former flight attendant, and a British voice over artist based in the USA, visit www.allymurphy.co.ukKaylie Kay is a flight attendant and author based in the UK. You can find more of her work at www.kayliekaywrites.comTo buy The Red Eye's first book click on the following links:Amazon UK Amazon USABarnes and Noble Other E Book Platforms
A competitor could trigger a federal investigation against your company, just by filing a whistleblower complaint about your imports. In this episode, Michael Volkov explores how the Trump Administration is reshaping the enforcement landscape by linking trade compliance and the False Claims Act (FCA) in unprecedented ways. With “trade and customs fraud, including tariff evasion” now a DOJ national priority, companies engaged in international trade face growing legal and reputational risks. A recent Ninth Circuit ruling has only intensified the stakes.You'll hear him discuss:Why DOJ is combining trade enforcement and FCA cases, and what that means for companies that import goods into the U.S.How “reverse false claims” work in the trade context, and why import misclassification, undervaluation, or incorrect country-of-origin declarations are now high-risk areas.Recent high-dollar settlements - including $45 million in one case - where companies paid the price for customs fraud violations.The significance of the Ninth Circuit's decision in Island Industries v. Sigma Corp., which confirmed DOJ's ability to pursue customs fraud claims under the FCA in federal court.How whistleblowers, including competitors, are using FCA claims as a strategic tool in the marketplace, leading to sealed complaints and increased litigation.What companies should be doing now to evaluate and reinforce their trade compliance programs, from reviewing documentation and broker relationships to training and internal reporting.Why ignoring tariff and duty obligations - or failing to investigate them thoroughly - could be seen as deliberate indifference, exposing companies to both civil and criminal liability.ResourcesMichael Volkov on LinkedIn | TwitterThe Volkov Law Group
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency chaos into long-term growth. If you're facing curveballs, this episode is your mindset reset. What You'll Learn Why SEO isn't what you sell, it's what it gets your clients. The tax mistake that cost $10K (and what Pete did right). How to lead through chaos with perspective, not panic. Why timeless principles beat trendy tactics every time. How realness (not AI avatars) builds lasting trust. Key Takeaways Clients buy outcomes, not SEO jargon: Sell the lakehouse dream, not the traffic report. Tax mistakes can kill momentum. Hire experts early: A $10K bill could've derailed everything, but Pete owned it and leveled up his support team. Stay resilient when the storm hits: Business will test you. What keeps you going is clarity, not hustle. Tools change, principles don't: Focus on client results, clear communication, and solving problems—not shiny new platforms. Authenticity wins: Forget perfect video. Scrappy, honest content builds trust that converts. Sell what they need, not what you want to deliver: Pete got a client for life by solving a $0 “do not index” issue. That's value. What's the most unexpected challenge you've faced as an agency owner? How did you handle it when things went sideways? Agency life is full of curveballs, and the only way to keep your business alive is by maintaining perspective and resilience when the unexpected hits. Today's featured guest once thought he would lose all the progress he'd made with his agency when the state hit him with a surprise $10K sales tax bill he didn't even know existed. But now, he looks back and laughs, recognizing that getting through it came down to trusting the right professionals and staying the course. He firmly believes that keeping your business afloat for the long haul means remembering why clients hire you in the first place — and that focusing on the outcomes that matter is what builds trust and closes deals. Pete Kleinjan is the founder and owner of Tiger29, an SEO agency that helps local small businesses achieve their sales goals. His agency isn't a sprawling team of 50; it's a small, sharp crew focused on what small business clients actually care about: more phone calls, more leads, more sales. In this episode, we'll discuss: The real reason clients want SEO. A lesson on team + preparedness. Perspective & resilience when things go sideways. Why you should focus on what won't change. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Real Reason Clients Want SEO (And Why We Overcomplicate It) Pete's first job right out of college was doing credit card collection. It was awful but it trained him in being on the phone multiple hours a day having difficult conversations, which led to his next job selling wheelchair-accessible vans. As a salesperson, he quickly realized the key to more sales wasn't grinding harder—it was getting more qualified leads. After he communicated his drive to help bring in more leads, the company's developer threw him a Wikipedia link to SEO, and Pete dove in, learned FTP, and started tweaking pages himself. That hands-on hunger turned into a full-fledged agency by 2009. It's a story he still tells prospects because he knows clients don't want SEO; they want what SEO brings. They want sales, the Cadillac, the lakehouse dream—not rankings or traffic screenshots, and leading with that terminology could just push them away. Pete urges agency owners to remember this because it speaks to what small business owners care about: “How do I get more of the customers I want?” When you lead with jargon, you lose your prospect. Lead with the transformation. The Unexpected $10K Sales Tax Bill (And a Lesson on Team + Preparedness) A couple of years into his agency, Pete received a letter from the state labeled “sales tax review” (not audit, but let's be real—it was an audit). Turns out, in South Dakota, consulting services are taxable, and the state decided local SEO link-building and citation placement fell under “taxable consulting.” This little “surprise” ended with Pete writing a $10,000 check to the state. For a moment, Pete considered fighting it and asked his attorney brother for advice. However, his brother put it in perspective for him: pay the $10K or pay a lawyer to sue and likely have the state fight you all the way to the Supreme Court. It wasn't fun, but it was the best decision for his peace of mind. For him, the big takeaway was: Hire a good bookkeeper and CPA who know your local tax nuances. You don't want to be the expert in tax law, just like your clients shouldn't have to be experts in SEO. Pete chose not to pass that bill back to his clients because it was his mistake, and it would be unfair. But it also taught him to be proactive in areas outside his zone of genius by building a team of experts who handle the boring (but crucial) details. Perspective and Resilience When Things Go Sideways Pete's tax story caused sleepless nights at the time, but looking back, he laughs about it. Because here's the hard truth about agency ownership: Money challenges, curveballs, and “surprise” bills are going to happen. Your ability to weather these storms without spiraling is what separates owners who build sustainable agencies from those who burn out. When you've been in the game long enough, you realize it's never all rainbows, and there's always something around the corner that could trip you up. But when you remember why you're in business—to build a life you love, not just a bigger agency—it becomes easier to shake off setbacks and focus on what matters: your health, your team, your freedom, and your ability to keep moving forward. Focus on What Won't Change In a recent interview, Jeff Bezos was asked about how he thought things would change in five years. His answer was that instead of obsessing over what will change, he prefers focusing on what won't change. No matter what, clients will always want results. They'll always want things on time. They'll always want problems solved by real humans who care. Whether you're using AI, TikTok or any other platform, those core truths will remain. We can often get distracted by tools and trends (AI, new social platforms, “the next algorithm hack”). But the tools in your box will change; your job—to deliver transformation to clients—will not. Build your business around timeless principles like clear communication, trust, and delivering results, and you'll outlast any trend. AI, Avatars, and Authenticity With the coming wave of AI avatars, deepfakes, and synthetic influencers, how should agency owners use these tools while maintaining authenticity? Yes, you could deploy an AI influencer for your agency, especially if you're camera-shy. But as Pete shared, their social media commandment #1 is “it has to be real.” Their scrappy videos may not be as polished as some big agencies, but they convert because they're authentic, quirky, and genuinely helpful. In a future where clients may question if what they see online is real, your authenticity will become your moat. Using AI should amplify your agency's personality, not replace it, so let your realness be your competitive advantage. Selling What Clients Need, Not What You Want to Sell A small business owner struggling for two years with a site that wouldn't show up on Google. Why? A simple “do not index” box was checked in WordPress. Everyone else was trying to pitch her a free “strategy call” (AKA sales call), but Pete charged for an SEO Power Hour, solved her problem immediately, and won her trust. The takeaway for Pete was that it's good he didn't default to “selling a new website” when a client came for SEO. Don't push a service because it's your highest margin offer. Sell what they actually need. When you do, you become their trusted advisor, not another expense they're trying to cut. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Gabriel Weil from Touro University argues that liability law may be our best tool for governing AI development, offering a framework that can adapt to new technologies without requiring new legislation. The conversation explores how negligence, products liability, and "abnormally dangerous activities" doctrines could incentivize AI developers to properly account for risks to third parties, with liability naturally scaling based on the dangers companies create. They examine concrete scenarios including the Character AI case, voice cloning risks, and coding agents, discussing how responsibility should be shared between model creators, application developers, and end users. Weil's most provocative proposal involves using punitive damages to hold companies accountable not just for actual harms, but for the magnitude of risks they irresponsibly create, potentially making even small incidents existentially costly for major AI companies. Sponsors: Labelbox: Labelbox pairs automation, expert judgment, and reinforcement learning to deliver high-quality training data for cutting-edge AI. Put its data factory to work for you, visit https://labelbox.com Shopify: Shopify powers millions of businesses worldwide, handling 10% of U.S. e-commerce. With hundreds of templates, AI tools for product descriptions, and seamless marketing campaign creation, it's like having a design studio and marketing team in one. Start your $1/month trial today at https://shopify.com/cognitive Oracle Cloud Infrastructure: Oracle Cloud Infrastructure (OCI) is the next-generation cloud that delivers better performance, faster speeds, and significantly lower costs, including up to 50% less for compute, 70% for storage, and 80% for networking. Run any workload, from infrastructure to AI, in a high-availability environment and try OCI for free with zero commitment at https://oracle.com/cognitive NetSuite by Oracle: NetSuite by Oracle is the AI-powered business management suite trusted by over 42,000 businesses, offering a unified platform for accounting, financial management, inventory, and HR. Gain total visibility and control to make quick decisions and automate everyday tasks—download the free ebook, Navigating Global Trade: Three Insights for Leaders, at https://netsuite.com/cognitive PRODUCED BY: https://aipodcast.ing CHAPTERS: (00:00) About the Episode (06:01) Introduction and Overview (07:06) Liability Law Basics (Part 1) (18:16) Sponsors: Labelbox | Shopify (21:40) Liability Law Basics (Part 2) (27:44) Industry Standards Framework (Part 1) (39:30) Sponsors: Oracle Cloud Infrastructure | NetSuite by Oracle (42:03) Industry Standards Framework (Part 2) (42:08) Character AI Case (51:23) Coding Agent Scenarios (01:06:50) Deepfakes and Attribution (01:17:07) Biorisk and Catastrophic (01:36:24) State Level Legislation (01:43:24) Private Governance Comparison (01:59:54) Policy Implementation Choices (02:08:07) China and PIBS (02:13:50) Outro
Independent investigative journalism, broadcasting, trouble-making and muckraking with Brad Friedman of BradBlog.com
We break down the critical legal updates in the real estate industry. Ed Zorn, VP and General Counsel for CRMLS, reveals why the Burnett appeal is weak and how it won't derail new industry standards. We also dissect the Zillow vs. Compass lawsuit, expose the fallacies of "private listings," and warn agents about potential liability. Understand the urgent shift towards consumer-centric models and learn how to protect your clients in a rapidly evolving market. This episode delivers essential insights for every agent and broker. links mentioned in the show: Ep 140 https://youtu.be/p4kiwl2A_nI EP 133 https://youtu.be/mg3A9YYkYec Connect with Ed on LinkedIn. You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/
The focus is on production medicine claims this week in our common claims miniseries in collaboration with AVMA Trust. Trust veterinarian Dr. Nina Mouledous shares the top three production medicine claims and different ways to navigate these situations. These include chute/alley injuries, herd losses, and product loss. It is a great conversation with a lot of helpful tips and insights.Thank you to our podcast partner, NVA General Practice, a community of 1,000 neighborhood veterinary clinics across the U.S. and Canada. Learn how NVA invests in your career journey at https://GP.NVA.com. Remember, we want to hear from you! Please be sure to subscribe to our feed on Apple Podcasts and leave us a rating and review. You can also contact us at MVLpodcast@avma.orgFollow us on social media @AVMAVets #MyVetLife #MVLPodcast
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Running an agency can feel like chaos on repeat—clients, team stress, and no clear direction. You're not alone. Today's featured guest has built and sold a $3M+ agency, kept employee turnover under 5%, and is now launching a focused, values-driven agency built to thrive in today's market. He shares some hard-won lessons on building a culture your team will never want to leave, attracting clients who respect your expertise, and creating the clarity and focus you need to scale without burning out. If you're an agency owner who's tired of the chaos and wants a clearer, saner path forward, this conversation will give you a roadmap worth following. Colin Hetherington is the founder of the newly minted Common Good in Dublin, but he's no rookie. Before that, he co-founded Zoo Digital, growing it past $3M a year before it was acquired, and even earlier, he pitched and built agency.com's Dublin presence when Ireland barely had broadband. After building and scaling agency.com Ireland, Colin and two colleagues grabbed coffee after a client meeting and decided, “There's a better way to do this.” It wasn't a grand plan with a 50-slide deck. It was a hunch—and a leap of faith. In this episode, we'll discuss: Why he believes in taking the leap before you're ready. Build systems or burn out. How to keep turnover at less than 5%. Why focus is the ultimate power move. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Look for the Venn Diagram Sweet Spot Colin's first experience in digital marketing came when he worked for an agency in San Francisco back in 1999. At iTraffic, subsequently taken over by Agency.com, he learned about what was called at the time ‘internet advertising', and five years later he pitched the idea of setting up Agency.com in Dublin. Their developing edge was putting strategy, creative, and technology under one roof at a time when agencies treated digital as an afterthought. That unique combination allowed them to win big clients like the National Lottery and the Irish Tourism Board with a tiny seven-person team. In just two years, they went from zero to driving 12% of the group's revenue and Colin and his partners felt ready to grow their own business. Hitting Their Stride with Innovation Zoo launched in 2008, right before the Great Recession and right as businesses started pulling back and budgets evaporated. However, they were able to adapt by winning some solid clients and partnering quietly behind the scenes with agencies that couldn't handle digital in-house. They found scrappy ways to deliver big ideas on smaller budgets, often using student illustrators or leaner production. By 2015, they'd grown the team to fourteen people and were hitting their stride with their original formula of combining strategy, creative, and technology under one roof that led them to work with big names like Redbull. After bringing innovation to countless brand events, Colin's agency started focusing on UX and got an important partnership with one of the largest banks in Ireland. While not every flashy innovation won new business immediately, it got them on pitch lists and made their team proud. Hiring Before You're Ready Colin's hiring strategy has always been taking leaps of faith. Instead of hiring one by one, they'd hire in threes or fours—betting on themselves to fill the pipeline. This was even back when they couldn't forecast beyond five months. For Colin, there was no use in debating and agonizing over these leaps for weeks when the team was already stretched for 1–2 months straight. Playing too small can be riskier than making bold, smart bets and, as they learned over time, taking those leaps of faith paid off every time. Every time they made that leap, the new team members were busy almost immediately. Build Systems or Burn Out On the other hand, Colin was not as quick to scale processes as they grew the team, which resulted in many projects being delayed and clients rightly unhappy about the situation. At one point, Colin was heading to a client meeting with that sick-to-your-stomach feeling that they were about to get fired for missing deadlines. They didn't get fired, but the client laid it out: “We love you, but can you ever deliver on time?” That wake-up call pushed Colin to bring in operations help, implement systems, and build scalable processes so they could grow without chaos. This next step also required them to admit they just weren't great project managers and needed outside help to build the foundations to grow the business. Culture Is What You Live, Not What You Write Colin managed to keep his agency's employee turnover at less than 5% by putting a heavy focus on culture while he was at Zoo. It's easy to slap a “values” page on your agency's website. He understood that reducing churn meant reducing time spent on getting people up to speed, for instance, but he also understood that culture isn't what you write down—it's what you live. For Colin, it all came down to leadership and how the leadership team delivers culture. For starters, they treated people like adults, trusting their team to own their work without micromanagement, and recognizing that work is just one part of life. When hard times hit, like during COVID, Colin and his partners were transparent. They had to temporarily reduce salaries but promised to pay it back when the storm cleared—and they did. That act of integrity built trust in a way no ping-pong table or Slack emoji ever could. Your Values Attract the Right Clients (and Repel the Wrong Ones) If you've ever worked with a nightmare client—the kind who demands everything yesterday, disrespects your team, and thinks paying your invoice is a license to treat you like dirt—yyou know the toll it takes on your team and energy. On this, Jason and Colin agree: it's better to walk away. Colin has learned that sharing the unspoken values you hold as a team don't just keep your culture healthy; they also shape the clients you attract. The best, longest-lasting client relationships he had were with organizations that shared similar values around respect, partnership, and clear communication. As to the nightmare clients? Those relationships were doomed from day one because the values were out of sync. Focus Is the Ultimate Power Move After selling Zoo, Colin is launching his new agency, Common Good, with one big lesson in mind: Focus beats everything. Instead of being a generalist, Colin is zeroing in on serving state and civil service organizations in Ireland. He believes these organizations are doing important work that deserves to be communicated well—and that clear positioning will set them apart in a market where every agency says the same thing about their “process, portfolio, and people.” What's more, Colin isn't trying to build another 60-person agency. He's embracing the shift in the market toward lean, senior teams that can deliver high-quality work without unnecessary bloat. If you're still in the grind of your first agency, it's normal not to have perfect clarity yet. You have to try things, learn what drains your energy, and double down on what gives you energy. The sooner you build reflection time into your schedule, the sooner you'll find your agency's true direction. It may be hard to take the time to really think about these things. The day-to-day of running an agency can drown you in Slack messages, client calls, and fires to put out. But stepping back—even for a few hours each week—to reflect on where you're going and why can be the difference between a business that drifts and one that thrives. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Maurie's disastrous teleprompter moment resurfaces—did he ever get better? The team reflects on their TV dreams and worst on-air moments. Plus, which movie makes each of them cry every time? Later, Roz shares his top tips for making pizza at home, and we answer: Would you ever take the law into your own hands? From burnt lawns to the office upgrade wish list and who's the biggest liability on the show—nothing is off limits in this week's Deep Dive.
This week, we're examining the Federal Trade Commission's (FTC's) stance on a federal non-compete ban, the expansive changes introduced by Florida's Contracts Honoring Opportunity, Investment, Confidentiality, and Economic Growth (CHOICE) Act, and a pivotal ruling by the Supreme Court of the United States (SCOTUS) on pension withdrawal liabilities. FTC Delays Decision on Non-Compete Rule The FTC requested an additional 60 days to decide if it will continue defending the non-compete ban, suggesting the rule may soon be withdrawn. Florida CHOICE Act Expands Non-Competes Florida's new CHOICE Act now allows non-compete agreements for covered employees to span up to four years, doubling the previous limit. The law also simplifies the process for employers to secure injunctive relief, making Florida one of the most employer-friendly states. SCOTUS to Rule on Pension Withdrawal Liability SCOTUS will decide how pension withdrawal costs are calculated, which could mean significant financial changes for employers. - Download our Wage & Hour Guide for Employers app: https://www.ebglaw.com/wage-hour-guide-for-employers-app. Visit our site for this week's Other Highlights and links: https://www.ebglaw.com/eltw397 Subscribe to #WorkforceWednesday: https://www.ebglaw.com/eltw-subscribe Visit http://www.EmploymentLawThisWeek.com This podcast is presented by Epstein Becker & Green, P.C. All rights are reserved. This audio recording includes information about legal issues and legal developments. Such materials are for informational purposes only and may not reflect the most current legal developments. These informational materials are not intended, and should not be taken, as legal advice on any particular set of facts or circumstances, and these materials are not a substitute for the advice of competent counsel. The content reflects the personal views and opinions of the participants. No attorney-client relationship has been created by this audio recording. This audio recording may be considered attorney advertising in some jurisdictions under the applicable law and ethical rules. The determination of the need for legal services and the choice of a lawyer are extremely important decisions and should not be based solely upon advertisements or self-proclaimed expertise. No representation is made that the quality of the legal services to be performed is greater than the quality of legal services performed by other lawyers.
In Part 2 of this impactful DroneCast conversation, host Joe Kearns continues the discussion with Greg Reverdiau, co-founder of the Pilot Institute, diving deeper into the human side of public safety drone operations. Greg unpacks the importance of building a proactive safety culture, training for beyond visual line of sight (BVLOS) operations, and preparing teams for the integration of advanced sensors and future technologies. This episode equips public safety drone leaders with strategies to foster resilience, decision-making under pressure, and long-term program success in an evolving regulatory landscape.
This is a replay of an episode that originally aired on March 19, 2024. An insured's detached garage burns down in a covered lightning strike, and somehow it's not covered just because of a little side hustle? The PLRB crew hunt for coverage and find what the insurer can pay out on when an insured rents out their property without updating their insurance company. Notable Timestamps [ 00:17 ] - The insured remodeled their detached garage for use as an AirBNB rental, but never notified their insurer. The garage burned down, and the insured files a claim for the property damage, contents, and nearby oak tree that also burned down. [ 02:40 ] - This scenario's policy explicity does not cover structures “held for rental”, so this clause would apply even though no guests were present on the date of loss. [ 05:50 ] - The contents would likely be covered as long as the detached garage is not considered an “apartment.” [ 07:42 ] - However, the Special Limit of Liability would limit that contents recovery to $3,000 under this policy. [ 08:04 ] - AirBNB provides a form of coverage which they state is not insurance, but it likely applies only when guests were, at minimum, present. [ 09:52 ] - The oak tree is also covered, but likely limited to $500. [ 11:13 ] - In a variation on the scenario, the group discusses that property of tenants would likely not be covered. [ 13:26 ] - Fair rental value coverage only applies to covered losses. [ 14:50 ] - Clauses on “homesharing activities” are more frequently appearing in newer forms. [ 16:30 ] - Tim provides a recap of the scenario and the points above. Your PLRB Resources Adjuster Resource Sheet on Home Sharing Issues for Property Adjusters - https://search.plrb.org/?dn=72175&src=gsa Highlights of 2022 Revisions TO Section I ISO Homeowners Form - https://search.plrb.org/?dn=87749&src=gsa Coverage Question on “Home Sharing Endorsement Would Not Apply Where Tenant Rented Garage For More Than 30 Days” - https://search.plrb.org/?dn=77494&src=gsa Webinar on “Homeowners Liability Coverage: Current Trends” - https://www.plrb.org/distlearn/webinars/vplayer.cfm?vid=w0086 Employees of member companies also have access to a searchable legal database, hundreds of hours of video trainings, building code materials, weather data, and even the ability to have your coverage questions answered by our team of attorneys (https://www.plrb.org/container.cfm?conlink=sec/cq/default.cfm) at no additional charge to you or your company. Subscribe to this Podcast Your Podcast App - Please subscribe and rate us on your favorite podcast app YouTube - Please like and subscribe at @plrb LinkedIN - Please follow at “Property and Liability Resource Bureau” Send us your Scenario! Please reach out to us with your scenario! This could be your “adjuster story” sharing a situation from your claims experience, or a burning question you would like the team to answer. In any case, please omit any personal information as we will anonymize your story before we share. Just reach out to scenario@plrb.org. Legal Information The views and opinions expressed in this resource are those of the individual speaker and not necessarily those of the Property & Liability Resource Bureau (PLRB), its membership, or any organization with which the presenter is employed or affiliated. The information, ideas, and opinions are presented as information only and not as legal advice or offers of representation. Individual policy language and state laws vary, and listeners should rely on guidance from their companies and counsel as appropriate. Music: “Piece of Future” by Keyframe_Audio. Pixabay. Pixabay License. Font: Metropolis by Chris Simpson. SIL OFL 1.1. Icons: FontAwesome (SIL OFL 1.1) and Noun Project (royalty-free licenses purchased via subscription). Sound Effects: Pixabay (Pixabay License) and Freesound.org (CC0). https://thenounproject.com/icon/garage-6216862/ https://fontawesome.com/icons/bolt-lightning?f=classic&s=solid
The Bar Exam Toolbox Podcast: Pass the Bar Exam with Less Stress
Welcome back to the Bar Exam Toolbox podcast! This episode is the final in our Torts trilogy, where we're summarizing the topics from Torts we've covered in our "Listen and Learn" series. Today we're talking about strict liability and vicarious liability, and we review the key defenses - assumption of risk and comparative negligence. In this episode, we discuss: Strict products liability of manufacturers and sellers Vicarious liability, or when one person becomes legally responsible for the torts of another Defenses in liability cases An attack plan for answering liability questions on the bar exam Resources: Private Bar Exam Tutoring (https://barexamtoolbox.com/private-bar-exam-tutoring/) Podcast Episode 131: Listen and Learn – Strict Products Liability (https://barexamtoolbox.com/podcast-episode-131-listen-and-learn-strict-products-liability/) Podcast Episode 197: Listen and Learn – Vicarious Liability (Torts) (https://barexamtoolbox.com/podcast-episode-197-listen-and-learn-vicarious-liability-torts/) Podcast Episode 107: Listen and Learn – Assumption of Risk (Torts) (https://barexamtoolbox.com/podcast-episode-107-listen-and-learn-assumption-of-risk-torts/) Download the Transcript (https://barexamtoolbox.com/episode-319-spotlight-on-torts-part-3-strict-and-vicarious-liability/) If you enjoy the podcast, we'd love a nice review and/or rating on Apple Podcasts (https://itunes.apple.com/us/podcast/bar-exam-toolbox-podcast-pass-bar-exam-less-stress/id1370651486) or your favorite listening app. And feel free to reach out to us directly. You can always reach us via the contact form on the Bar Exam Toolbox website (https://barexamtoolbox.com/contact-us/). Finally, if you don't want to miss anything, you can sign up for podcast updates (https://barexamtoolbox.com/get-bar-exam-toolbox-podcast-updates/)! Thanks for listening! Alison & Lee
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Buying another agency sounds like a shortcut to scale — but if you skip the wrong step or miss the wrong promise, you might inherit more problems than profit. But how do you actually approach due diligence to ensure a seamless, profitable acquisition? Today's featured guest learned these lessons the hard way. What started as a promising deal quickly revealed cracks, forcing him and his partner to navigate unexpected challenges to pull the agency through. In the process, he discovered the key questions you must ask before buying another agency and the hidden details that can make or break your investment. If you're an agency owner thinking about using acquisitions as a growth strategy, today's conversation will equip you with real-world insights to avoid costly mistakes and set your agency up for a smoother, successful expansion. Matt Marchetta is an agency owner with two decades of experience who recounts his journey in the industry, from starting his first web design business in high school to pivoting into e-commerce and ultimately becoming a digital nomad. He teamed up with a partner to acquire Growth Labs, a lead generation shop focused on outbound. He goes over some of the challenges and crucial lessons learned during the acquisition process, particularly concerning due diligence, unforeseen client guarantees, and the original owner's significant personal brand influence on the agency's client base. In this episode, we'll discuss: Why buy another agency in the first place? Due diligence traps that cost real money. The ROI guarantee that almost blew up the deal. 4 questions you must ask before your next acquisition Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Solo Hustle to Ecom Growth Machine Matt started his agency journey as a kid who just wanted to work for himself and quickly learned the hard way—like many do—that running a business isn't just about being good at the work, it's about learning the business of business. It's a time he remembers fondly as a great foundation for his business education. He pivoted early from generalist design and dev work into e-commerce, riding that wave as it grew. Over time, he layered in Facebook ads, video production, and photography to support product marketing for his clients. And while many were stuck in offices, Matt was ahead of the curve, running remote from day one, carving out a lifestyle business that let him travel, stay flexible, and keep agency life fun. In fact, he never thought seriously about the possibility of selling his agency, since it's something he really enjoys doing and didn't think he'd ever get an offer that would compare to what he thinks it's worth. Why Buy an Agency? So why would a guy who loves the freedom of his own agency buy another one? Simple: leverage and evolution. Matt and his current business partner decided it was time to level up their respective agencies. They were both tired of being generalists and saw an opportunity to specialize, automate, and potentially transition out of day-to-day client grind by acquiring a business with the right foundation. They didn't go hunting for a big fish they couldn't afford. Instead, they targeted a sub-seven-figure agency they could buy at a fair multiple, with the goal of systemizing and growing it. Enter Growth Labs, an outbound lead gen agency specializing in cold email marketing. What They Looked For Before the Purchase Matt and his partner moved fast but smart: Profit and Loss: They dug into five years of P&Ls, noticing the typical COVID spike, post-spike drop, and finally profitability as the owner prepared to sell. Adbacks Reality Check: The books had plenty of “personal expenses” that, once removed, showed a clearer, stronger profit picture. Pipeline and Clients: They signed an NDA to peek at client lists, learning that the agency's lead gen often came from the owner's personal brand and reputation—great for credibility, but also something they'd need to replace with systems. Recurring vs. One-Off: They checked churn, recurring revenue, and how the business handled its leads and delivery so they wouldn't be buying a leaky bucket. Fast Close, Strategic Future In true operator fashion, Matt and his partner put in an offer quickly (about three weeks after initial discussions) and agreed on a 1.3x EBITDA multiple. They wanted the former owner to stick around for a transition period, ensuring continuity while they layered in their own systems and strategic direction. Everything looked clean. The seller had a strong personal brand. The books checked out (after adbacks). The plan was clear: earnout over three years, phased transition, and keep the seller involved for 12 months to ensure smooth client handoff and he agreed to do it. Then the cracks appeared. The ROI Guarantee Bomb While poking around Slack before the official handover, Matt found discussions about an ROI guarantee with a disgruntled client. The seller brushed it off as a “Horoszi-level mistake from years back.” No big deal, right? Wrong. Turns out, most new client contracts still included these ROI guarantees—often unwritten, often unenforceable, and often unrealistic. Combine that with underperforming cold email campaigns, and you have a recipe for churn, complaints, and a legal minefield. What was supposed to be a 2-month campaign turned into 12-month obligations with clients expecting a magical ROI that the agency couldn't verify, let alone control. 4 Lessons Matt Learned (So You Don't Have to) In hindsight, Matt admits they moved too fast. A few weeks wasn't enough because due diligence should take longer than you think. His advice for agency owners is not to feel pressured—take the time to ask uncomfortable questions and look for patterns and keep these 4 aspects in mind: Don't just check contracts. Check promises. Matt discovered clients were sticking around for the wrong reasons—and the wrong terms—due to handshake promises that should've been flagged during due diligence. Thoroughly analyze client data and churn patterns. Analyze the available metrics to determine whether or not clients are actually reaching goals. In his case, Matt found that using AI would've helped him uncover that consistent MRR masked a perfect churn pattern: lose three clients, gain three clients, every month. AI could've shown these patterns in minutes. Expect that when the seller leaves, 80-90% of their lead gen leaves with them. If the agency's pipeline depends on the owner's personal brand, you need a plan to replace that before you wire funds. Dig deeper into why the seller is selling—and why they started. Was the agency a real business solving a real need, or just a personal brand ATM for the founder? That origin story tells you how the business was run and what baggage you're buying. The Silver Lining Was it all doom and gloom? Nope. Matt discovered that despite the outdated “spray and pray” cold email approach, the agency's foundations were solid: a capable team, strong email infrastructure, and processes that could be upgraded with AI personalization and scalable systems. Instead of throwing in the towel, Matt is now rebuilding Growth Labs into a smarter, tech-enabled lead-gen agency aligned with the future, not the past. And despite the headaches, Matt and his business partner are still hungry for more acquisitions, now with clear systems and smarter questions in hand. They're even considering rolling up a group of specialist agencies as their next move. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
In this Scaling Laws Academy "class," Kevin Frazier, the AI Innovation and Law Fellow at Texas Law and a Senior Editor at Lawfare, speaks with Eugene Volokh, a Senior Fellow at the Hoover Institution and long-time professor of law at UCLA, on libel in the AI context. The two dive into Volokh's paper, “Large Libel Models? Liability for AI Output.” Extra credit for those who give it a full read and explore some of the "homework" below:“Beyond Section 230: Principles for AI Governance,” 138 Harv. L. Rev. 1657 (2025)“When Artificial Agents Lie, Defame, and Defraud, Who Is to Blame?,” Stanford HAI (2021)Find Scaling Laws on the Lawfare website, and subscribe to never miss an episode.To receive ad-free podcasts, become a Lawfare Material Supporter at www.patreon.com/lawfare. You can also support Lawfare by making a one-time donation at https://givebutter.com/lawfare-institute.Support this show http://supporter.acast.com/lawfare. Hosted on Acast. See acast.com/privacy for more information.
We talk a lot about music as healing. But we don't always talk about how long it can take to even begin that healing. Or how fear can sit in the body like a bruise for years — until something shifts. Until you decide you're ready to tell the truth.Kat Button was supposed to release her first single 17 years ago. But fear is its own kind of delay — one that doesn't always look like resistance. Sometimes it looks like silence. Like waiting for the world to feel safer than it is. Like believing your story is too much to share.Now, she's not only released two back-to-back singles about her mental health journey, but she's on the verge of putting out her debut album, Refocus, a sonic journal of OCD, anxiety, ADHD, low self-worth, therapy, burnout, and hope.Before our conversation, I reflect on “Liability” by Lorde — that devastating, gentle hymn for anyone who's ever been told they're “too much,” and believed it. I've felt that shame in my chest. Kat has too. And yet, here we are — making something beautiful out of the very thing we once tried to hide.This episode holds:* The long pause between wanting to be heard and actually speaking* How intrusive thoughts and diagnoses shaped Kat's music and identity* What it's like to write and release when the wounds are still fresh — and why she's no longer afraid* How she supports young people through anxiety and low self-worth using music* The honest, non-linear story of healing — and what it means to come back to yourselfThis one is for anyone who's been waiting to begin again.About Kat:Kat Button is a songwriter, educator, and advocate for mental health whose music helps make the hard things speakable. Her debut album Refocus (out this fall) is a raw, hopeful collection of songs tracing her journey through OCD, ADHD, and the long road back to self-trust. You can find her on Instagram at @katbutton_songwriter.If this story gave you something real:Send it to someone who needs a little courage.Or better yet—send them a song.Mentions & Links:* Follow Kat: @katbutton_songwriter* Theme song by: Lincoln Parish* Featured song reflection: “Liability” by Lorde* Subscribe to the show: comebacktoearth.substack.com Get full access to Come Back To Earth at comebacktoearth.substack.com/subscribe
Podcast: Industrial Cybersecurity InsiderEpisode: The C-Suite's Role in Industrial CybersecurityPub date: 2025-07-17Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationIn this episode, Craig Duckworth and Dino Busalachi discuss the critical role of the C-suite in fortifying manufacturing environments against cyber threats. They discuss the unique challenges that manufacturing organizations face. Their conversation reinforces the importance of executive teams understanding and actively engaging in industrial OT cybersecurity strategies. With compelling arguments for a more involved C-suite, Craig and Dino explore the intersection of cybersecurity and operational efficiency. They emphasize the need for leadership to understand and lead the charge to ensure security for industrial control systems. This episode serves as a wake-up call for executives to embrace their role in protecting their companies from potential adverse events. This episode highlights the fact that cybersecurity is not just an IT issue but a foundational aspect of modern business resilience.Chapters:00:00:00 - Meet Dino and Craig00:01:47 - Deciphering Cybersecurity's Extensive Influence on Manufacturing Dynamics00:03:29 - Unpacking the Costs: The Stark Reality of Ignoring Cybersecurity00:04:08 - The Interplay Between Cyber Insurance, Liability, and Organizational Security00:05:07 - Charting the Course: Fundamental Actions for Cyber Resilience00:07:35 - Implementing Cybersecurity Measures: A Tactical Overview for Manufacturing Leaders00:10:54 - The Imperative of Continuous Monitoring in Mitigating Cyber Risks00:14:11 - Bridging the Divide: Fostering Collaboration Between IT and OT Teams00:17:06 - Cultivating Cyber-Aware Culture: Integrating Security into the Manufacturing DNA00:20:01 - Forward Momentum: Strategic Insights for Executive Leadership on Cybersecurity00:24:28 - Reflecting on the Imperatives of Cybersecurity in the Manufacturing SectorLinks And Resources:Want to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
And Professor Heather Varanini has brought us our next question as we study for the Bar Exam! If you'd like to play along with T3BE, here's what to do: hop on Bluesky, follow Openargs, find the post that has this episode, and quote it with your answer! Or, go to our Subreddit and look for the appropriate T3BE posting. Or best of all, become a patron at patreon.com/law and play there! Check out the OA Linktree for all the places to go and things to do! To support the show (and lose the ads!), please pledge at patreon.com/law!
The focus is on equine claims this week in our common claims miniseries in collaboration with AVMA Trust. Trust veterinarian and former equine practitioner Dr. Nina Mouledous shares the top three equine claims and different ways to navigate these situations. These include pre-purchase exams, injection complications, and rectal exams. It is a great conversation with a lot of helpful tips and insights.Thank you to our podcast partner, NVA General Practice, a community of 1,000 neighborhood veterinary clinics across the U.S. and Canada. Learn how NVA invests in your career journey at https://GP.NVA.com. Remember we want to hear from you! Please be sure to subscribe to our feed on Apple Podcasts and leave us a rating and review. You can also contact us at MVLpodcast@avma.orgFollow us on social media @AVMAVets #MyVetLife #MVLPodcast
Kevin Frazier brings Eugene Volokh, a senior fellow at the Hoover Institution and UCLA law professor, to explore the complexities of libel in the age of AI. Discover how AI-generated content challenges traditional legal frameworks and the implications for platforms under Section 230. This episode is a must-listen for anyone interested in the evolving landscape of AI and law. Hosted on Acast. See acast.com/privacy for more information.
This episode is a re-run. It was originally published in December 2023.One wrong clause could make you pay for everyone else's mistakes.When something goes wrong on site, the blame game begins.But if you signed the wrong indemnity clause, guess who's left holding the bag?Most construction companies don't realise just how much risk they've agreed to until it's too late.If you're a contractor, subcontractor, or supplier, this episode breaks down what indemnification really means and how to protect yourself before the finger-pointing starts.Listen now to learn how to take control of your contracts and avoid paying for problems you didn't cause.Struggling with unfair contracts or slow payments in construction? With 6,000+ contracts reviewed and $20 billion in contracts managed, Quantum Contracts' proven framework is designed to help you negotiate fair contracts, secure faster payments, avoid disputes, and improve cash flow.Don't let contract issues hold you back—gain the confidence to focus on growing your business. Ready to take control and make more profit per project?Click here to IMPROVE your contracts using the Quantum Contract System: quantumcs.co/Yt2025Click here to BOOST your profit margins up to 15%: quantumcs.co/YtO3SimpleChangesClick here to GAIN expert advice weekly for FREE: quantumcs.co/YTNewsOptInTimestamps:(1:21) - The term indemnification itself, It's a clause in the contract that's critical to your business's survival(1:58) - Everyone has to deal with indemnity clauses, no matter how much responsibility they have(3:22) - Indemnity clauses are not created equal(4:05) - This is important because it's not only what keeps you safe, but also makes things fair for everybody involvedDISCLAIMER: The content of this podcast does not constitute legal advice, is not intended to be a substitute for legal advice, and can not be relied upon as such. You should seek legal advice or other professional advice in relation to any matters you or your business may have.Follow our Socials and let's get connected! ⤵️Facebook | LinkedIn | YouTube | Instagram | TikTok | Twitter
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training We've been talking about AI on this podcast for years — not just as the next shiny tool, but as the biggest shift agencies will face this decade. Yet most agencies still haven't done more than dabble. Meanwhile, their competitors (or even their clients) are using AI to move faster, make sharper decisions, and drive results that leave everyone else scrambling to catch up. If you're still on the sidelines, you're already behind. Today's guest is clear about the game-changing role of AI in the agency world. He argues it's not just about making your shop more efficient — it's about driving better client results, delivering faster, deeper insights, and adding to your bottom line. Agencies that fail to embrace AI risk being outpaced by clients who bring it in-house or by competitors already using it to gain an edge. To stay competitive, you have to take a forward-thinking approach that uses AI to scale operations, increase client value, and keep your best people. Phil Parrish is the co-founder & President of PrograMetrix, a boutique programmatic advertising agency that also crushes it in paid search and paid social. Celebrating their 10-year anniversary this past April, Phil's team has stayed nimble, focused, and mighty — helping clients dominate their digital paid media while driving real, measurable results. He'll discuss his vision on AI, how he's using it as a multiplier, and why that are not already adapting their processes to include this technology, will be exposed. In this episode, we'll discuss: Navigating pipeline churn anxiety. Delivering quick wins with AI. Why agencies that don't adapt will get exposed. Focus on the wins, not just the tasks. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Betting on Yourself (And Getting Clients to Bet on You Too) Phil didn't stumble into agency ownership by accident, but he didn't overcomplicate it either. He built strong client relationships over the years, recognized the moment when he thought, “I can do what this company does — why not do it for myself?” and took the leap. With clients ready to follow, he launched PrograMetrix and started generating revenue quickly, sidestepping much of the risk that keeps many would-be agency owners stuck. The takeaway? If you've built trust and consistently delivered, clients will follow when you launch your own shop. Relationships and results are your best startup capital. Navigating Uncertainty Without Panic Every agency owner hits moments of chaos—those “Are we going under?” nightmares that keep you up at 3 AM. So far, Phil's journey hasn't quite hit the “we can't make payroll” panic, but pipeline uncertainty and client churn anxiety were very real, especially during COVID-19. Ironically, the pandemic ended up being a huge growth driver. As trade shows and in-person events vanished, clients who were spending six figures on live events had to redeploy budgets digitally. PrograMetrix was perfectly positioned to catch that wave. “You've got to have a good business plan, offer strategic value, make smart bets, and stay laser-focused when your back's against the wall.” It's a solid reminder: when chaos hits, the cream rises. The agencies that pivot fast come out stronger. AI: Beyond Social Posts and Rocket Emojis Let's get real: most agencies are looking at AI like it's a shortcut to crank out social posts and blog content (and yes, that's part of it). But Phil's approach is a level above—he's integrating AI deeply into PrograMetrix's operations to enhance speed, insights, and performance, not just save a few hours per week. In his view, agencies that have depended on time as their inventory and work on the basis that the more time they can utilize the more revenue they can drive will struggle unless they modernize operations using AI. For its part, Phil's agency is building a proprietary product using a licensed data warehouse, pulling data from all their platforms (The Trade Desk, Meta, Google, TikTok, LinkedIn, etc.), and using AI to run advanced queries and develop unique optimization techniques. The end goal would be to deliver faster, clearer, and more impactful insights that clients can't get by simply logging into their ad accounts. The bottom line: If your agency isn't embedding AI into how you operate and deliver, not just as a tool to “save time,” clients will either bring it in-house or go with an agency that does. The market is moving, and speed and value are non-negotiables if you want to win and retain serious clients. Delivering Quick Wins and Story-Driven Insights Mid-market and enterprise clients dropping six to seven figures on ad spend need to feel your authority and your velocity from day one. They need to breathe easier knowing your agency has it handled, and they need to see progress fast, or they'll be out. Using AI, Phil's agency uncovers insights like: Path to conversion (impressions and touchpoints before a sale) Channel impact across the funnel Audience segment insights Messaging that drives real ROI They're not just sending reports but turning complex data into actionable stories for their clients. If you're still measuring your agency's success by how much time you can bill rather than how much impact you can deliver, it's time to rethink your model before your clients rethink you. Why Agencies That Don't Adapt Will Get Exposed Look, AI isn't going to wipe out agencies. But it will wipe out agencies that are stuck operating like it's 2015, coasting on outdated processes, and sending the same recycled reports clients can pull themselves. AI is like the giant scoreboard in baseball, showing every advanced stat in real-time. Agencies that are half-assing delivery can't hide anymore. If you're running bad ads, AI will show your client you suck, and you'll get fired. (Like the agency I just fired.) AI won't kill the agency model, but it will expose agencies not using best-of-breed tools to deliver value faster. AI as a Multiplier, Not a Threat — and Saves Him $200K Phil is using AI as a force multiplier to: Deliver faster, clearer insights for clients Optimize campaigns for even a 2-3% lift that compounds over time And they're doing this without having to invest in new talent at the rate they otherwise would have. As Phil says, “if we can skip hiring one or two traders, that's a $200K swing to the bottom line.” And it's not because he doesn't value his team—he's investing in making his team better. AI helps smart people do better work, get better results, and actually enjoy their jobs. Clients see more value, your agency scales efficiently, and your team sticks around longer, reducing churn and recruitment costs. It's About Buying Wins, Not Just Doing Tasks If you've seen Moneyball, know Billy Beane reinvented baseball by focusing on “getting on base,” not vanity stats. Agencies should think the same way: What are your “get on base” moves that drive client results? Are you outcome-driven and problem-solving, or are you a task rabbit waiting to be replaced by AI? When clients have big challenges, do they come to you first, or are you stuck doing low-value production work? If it's the latter, it's a sign to reposition your agency now. If you don't, you're writing your own exit letter from the industry. Make AI Use Mandatory, Not Optional As an agency leader, it's time to go all-in on integrating AI across all SOPs, not just as an add-on for the leadership team. Why? Because this tech: Makes employees more valuable in the marketplace Makes them happier by removing annoying, low-leverage tasks Keeps your team aligned with your agency's growth goals Before they started using AI prompts to understand how to optimize a campaign or improve performance, their campaign managers were conducting huge Excel exports. Now they can focus on strategy. If you're the only one using AI in your agency, you're toast. You need to lead, train, and require your team to use these tools to become outcome-focused problem solvers rather than task executors. Stop Being Fearful. Start Doing If you're feeling fear around AI, that's normal. But you'll stay scared if you don't start using it. Phil's team didn't wait for a perfect moment; they're actively building, testing, and refining AI use across their delivery and ops. The agencies that will win over the next 3-5 years aren't the ones worrying about AI—they're the ones using it to solve bigger problems faster for their clients. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Stephen Grootes speaks to Consumer ninja Wendy Knowler, about the scenario where an insurer rejects a claim due to non-compliance with instructions that the broker cannot prove were communicated to the policyholder, potentially leading to the broker being liable to compensate the policyholder for the loss. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
What does it take to find the real truth in a high-stakes injury case?In this episode of The Effective Lawyer Podcast, Jack Zinda and Partner Cole Gumm walk through their real-life trial strategies—from confronting corporate negligence to handling disfiguring dog bites and trucking cases involving drug use. They share how expert witnesses, tactical depositions, and deep client trust can uncover the liability others miss.Topics Covered: Tactics for uncovering apartment complex liability in a dog bite case The power of expert witnesses in trucking and pediatric burn injuries How to prepare for trial 90+ days out Tips for mentoring new attorneys and building client trust Mental health and work-life balance as a litigatorListen to learn how small details can lead to big wins.Have a question for Jack? Don't hesitate to reach out!jz@zindalaw.comhttps://www.zdfirm.com/
This Day in Legal History: “A Friend of the Constitution”On July 15, 1819, Chief Justice John Marshall took the unusual step of anonymously defending one of the most consequential Supreme Court decisions in American history—McCulloch v. Maryland. Writing under the pseudonym A Friend of the Constitution, Marshall authored a series of essays published in the Philadelphia Union and the Alexandria Gazette, responding to public criticism of the Court's expansive interpretation of federal power. The decision, issued earlier that year, had upheld Congress's authority to establish a national bank and struck down Maryland's attempt to tax it, solidifying the doctrine of federal supremacy.Marshall's public defense was significant because it revealed the political sensitivity of the ruling and the extent to which the legitimacy of the Court's reasoning was contested. The McCulloch opinion laid out the principle of implied powers under the Necessary and Proper Clause, asserting that the federal government could take actions not explicitly listed in the Constitution if they furthered constitutionally enumerated powers. The decision also famously stated, “the power to tax involves the power to destroy,” rejecting state efforts to control or burden federal institutions.Critics, particularly from states' rights factions, argued the decision centralized too much power in the federal government and eroded state sovereignty. Marshall's essays, though unsigned, were unmistakably in his judicial voice and aimed to calm anxieties about federal overreach by appealing to reason, constitutional structure, and the logic of a functioning union. His public engagement reflected an early awareness of the need to build public confidence in the judiciary's authority.This episode was rare in that a sitting Chief Justice chose to participate in public constitutional debate beyond the bench. It also underscored the foundational role McCulloch would come to play in defining the American system of federalism. The decision has remained a touchstone in constitutional law for over two centuries, cited in debates over congressional authority ranging from the New Deal to the Affordable Care Act.Marshall's intervention on July 15, 1819, was both defensive and visionary—a recognition that legal rulings do not exist in a vacuum and often require articulation beyond the courtroom to be enduring.The U.S. Supreme Court allowed the Trump administration to proceed with its plan to dramatically reduce the size and scope of the Department of Education. In a brief unsigned order, the Court lifted a lower court's injunction that had temporarily reinstated about 1,400 laid-off employees and blocked the transfer of key department functions to other agencies. The decision marks a major victory for President Trump, who has pushed to return educational control to states and fulfill a campaign promise to minimize federal involvement in schools.Three liberal justices dissented, with Justice Sonia Sotomayor warning that the ruling effectively grants the president power to dismantle congressional mandates by eliminating staff necessary to carry them out. The Biden-appointed district judge who had issued the initial injunction found the layoffs would likely paralyze the department. Critics of the plan, including 21 Democratic attorneys general, school districts, and unions, argue that the move could delay federal aid, weaken civil rights enforcement, and harm disadvantaged students.Trump has stated that vital services like Pell grants and special education funding will continue, though responsibilities would shift to agencies such as the Small Business Administration and the Department of Health and Human Services. Education Secretary Linda McMahon praised the Court's decision, calling it a win for students and families. The legal battle continues in lower courts, but the Supreme Court's decision enables Trump to move forward with an aggressive downsizing strategy that would cut the department's staff by half compared to its size at the start of his presidency.US Supreme Court clears way for Trump to gut Education Department | ReutersGermany's Federal Constitutional Court dismissed a lawsuit brought by two Yemeni nationals seeking to hold the German government accountable for U.S. drone strikes conducted from Ramstein Air Base. The plaintiffs, whose relatives were killed in a 2012 strike, argued that Germany shared responsibility because Ramstein served as a key communications hub for U.S. drone operations. They claimed that Germany failed its duty to protect life by allowing the base to be used in actions that allegedly violated international law.The court ruled that while Germany has a general obligation to protect human rights, especially regarding foreign policy, this duty was not activated in the case. The judges found no clear evidence that the U.S. was applying unlawful criteria in distinguishing between legitimate military targets and civilians in Yemen. They also concluded that the German government had acted within its discretion by relying on the U.S. interpretation of international law.The decision reaffirmed Berlin's broad latitude in conducting foreign and security policy, including alliance cooperation. Germany's foreign and defense ministries welcomed the ruling, stating it validated their legal position. The plaintiffs criticized the outcome as setting a dangerous precedent by shielding states that facilitate U.S. drone operations from accountability when civilians are harmed. The case reignited debate over Germany's role in supporting U.S. military actions from its territory.Germany's top court dismisses complaint against US drone missions | ReutersThe U.S. Court of Appeals for the Fourth Circuit temporarily blocked the Trump administration's attempt to terminate Temporary Protected Status (TPS) for thousands of Afghans living in the United States. The court issued an administrative stay through July 21 in response to a request from the advocacy group CASA, which is challenging the Department of Homeland Security's April decision to revoke TPS for Afghans and Cameroonians. CASA argues the move was arbitrary, discriminatory, and would cause irreparable harm to those affected.TPS allows individuals from countries facing conflict or disaster to stay and work legally in the U.S. for renewable periods, typically between six and eighteen months. The lawsuit is part of broader resistance to Trump's long-standing efforts to roll back TPS protections, many of which were halted by courts during his first term. Afghan advocates say ending TPS now would put lives at risk, particularly among those who supported U.S. operations in Afghanistan and women facing repression under the Taliban.The court's stay is not a final ruling but gives time for the legal challenge to proceed. The administration has until July 17 to respond. AfghanEvac, a coalition of veterans and resettlement advocates, supports the legal fight and urges the administration to restore TPS protections. Over 70,000 Afghans were admitted to the U.S. under temporary parole following the 2021 Taliban takeover, many of whom could be deported without continued legal status.US appeals court temporarily upholds protected status for Afghans | ReutersCongress has finally corrected the costly mistake it made with Section 174, restoring immediate expensing for research and development. But I don't view this as a victory—it's a reset. For three years, businesses operating at the forefront of innovation were forced to amortize R&D costs, a move that was not only economically damaging but entirely unnecessary. While lawmakers delayed fixing their own error, peer nations like China and Singapore advanced forward-looking tax regimes that actively incentivize both research and commercialization.Restoring immediate expensing brings us back to where we were before 2017, but stability in the tax code shouldn't be treated as a favor to innovators—it should be the baseline. R&D thrives on long timelines and clear signals, not temporary fixes and partisan reversals. If Congress wants to take innovation seriously, it needs to treat R&D expensing like core infrastructure and embed automatic responsiveness into the tax code. For example, if GDP growth stalls or domestic R&D spending drops below a certain threshold, the deduction should automatically increase—just as China did with 120% expensing for integrated circuits and industrial machinery.Beyond that, we need to rethink what we're rewarding. Under current rules, companies receive tax breaks for spending on research whether or not those ideas ever generate revenue, jobs, or real-world application. I'm not arguing against basic research, but I believe we should offer enhanced incentives for firms that meet defined commercialization benchmarks—like securing patents, licensing products, or manufacturing IP domestically.Repealing amortization was the right move, but the three-year delay already did serious harm to sectors both parties claim to support. Immediate expensing should now be seen as the floor—not the ceiling—of effective R&D policy. We can't afford to let innovation incentives swing with the political winds. That's why I believe Congress should require full economic scoring from the Joint Committee on Taxation or CBO before any future attempt to undo R&D expensing. You can't bind future lawmakers—but you can make them confront the cost of setting another fire.Fixing the R&D Tax Code Blunder Isn't a Victory, It's a Reset This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is churn currently a problem with your agency clients? Are you aware of the reasons they decide to leave? It may be time to think hard about your onboarding process, client communication, and generally the ways you're ensuring client satisfaction. The difference often comes down to positioning: are you operating as a trusted advisor or simply completing tasks? Today's special guest knows that agencies that prioritize client satisfaction, embrace accountability, and focus on becoming trusted advisors rather than mere task completers are the ones that create truly loyal clients. As our Agency Scale Specialist, Darby Copenhaver, has closely observed the growth trajectories of numerous mastermind members and constantly communicates with them in their journeys. In this conversation, he and Jason get into the importance of strong communication and transparent onboarding processes to combat buyer's remorse and build trust. They also address the strategic use of AI to enhance efficiency and results, stressing that while AI can automate tasks, human connection and understanding clients' evolving needs remain paramount for long-term partnerships. In this episode, we'll discuss: How to prevent your clients' buyer's remorse. Your onboarding might be the problem. Stop ignoring current clients. Your secret retention weapon: ongoing discovery. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why Your Clients Might Not Love You (Even if You're Getting Results) Ever feel like you're crushing it for clients, but then they ghost you or churn unexpectedly? There are several reasons why this could be happening and ways to stop it before it kills your momentum. Here's the truth: buyers remorse sets in immediately after a client signs. It's your job to kill that remorse with rock-solid communication and a frictionless onboarding experience. Most agencies think they're good communicators because they answer emails. But clients want more than tasks checked off. They want to feel seen, understood, and confident they made the right decision. If you're not proactively communicating wins (and misses), or if you let your PMs control the narrative without your oversight, you're setting yourself up for churn, no matter how “good” your delivery is. Your Onboarding Might Be Pushing Clients Away As Jason knows from recent experiences as a client, most agencies' onboarding is just an exhausting homework dump on clients who already told you their goals in the sales calls you recorded. Why are you making them repeat themselves, fill out giant forms, or wait for your scattered follow-ups? Your clients didn't hire you to do more work. They hired you to get results while saving them time. Break your onboarding into clear, easy phases, Reset expectations, Use the data you already have (like call transcripts and AI sorting) to fill in the blanks yourself. If you set clear timelines, communication rhythms, and how success will be measured in that first meeting, you'll position yourself as a trusted advisor, not another vendor barking for “assets” they've already shared. This is what makes clients relieved to work with you instead of stressed. Communication: Simple, But Rarely Done Right It's so important for any business to show that you're trustworthy, and you'll show that by doing what you say you'll do, when you say you'll do it. Too many agencies fail to communicate delays, let tasks slip, and think a monthly dashboard is enough. It's not. Dashboards alone mean nothing to most clients. Some need a quick Loom, some need Slack check-ins, others need a simple “Here's what we did, what's next, and why it matters.” Customizing your communication style shows your clients you're paying attention to them, not just copy-pasting your agency SOPs onto their business. This is how you become a trusted advisor, the person they call with challenges (not just tasks). That's how you become irreplaceable. So, which measures are you implementing at your agency to ensure - not just assume - that you know your clients are happy, not only with the results presented but also the overall experience? Want Clients to Stick Around? Be Human When was the last time you called a client you didn't personally sell or deliver on, just to check in and say, “Hey, I'm the CEO, here's my number if you need anything”? Most agencies never do this, but it's one of the simplest ways to build relationships that survive budget cuts and economic slowdowns. If clients only see you as a transaction, you're the first thing to get cut. If they see you as a partner, they'll fight to keep you. Want to take it further? Fly out and have dinner with your top clients once a year. Exchange stories, show them you care, and watch how your retention and upsells climb. Stop Leaving Money on the Table by Ignoring Current Clients Agencies love to yell, “We need more leads!” But often, your easiest growth is sitting right in front of you. If your clients trust you, they'll come to you with new problems—many of which you can solve or connect them with someone who can. This positions you as a problem solver, not an order taker. Instances like this are a great opportunity to be strategic, guide them, and reinforce how much you value the relationship. Results are awesome, but that value is what will take from being transactional to being a value relationship they'll fight to keep in times of economic uncertainty. Why Ongoing Discovery Is Your Secret Retention Weapon If you're selling to clients you can't grow with, you're setting yourself up for frustration. Too many agencies say “yes” to clients who aren't ready, don't want help, or can't commit to scaling. It's like hiring a personal trainer while refusing to stop eating cake every night. They might pay you, but they won't get results—and they'll blame you when they don't. And what about after you've found the right clients? Darby believes too many agencies forget that discovery isn't just for the sales process. Every client interaction should be a sort of ongoing discovery. Agencies that retain and grow accounts are constantly in ongoing discovery mode. As you bring success to clients their needs will evolve, their businesses shift, and what worked four months ago might be irrelevant today. If you're not in tune with those shifts, your agency becomes stale, and you'll get replaced. A challenge for agency owners: How are you staying aware of what's changing in your clients' businesses? Are you proactively checking in, asking about priorities, and aligning your services to what's happening right now? Or are you stuck on autopilot, delivering what they hired you for while missing what they actually need today? Stay curious, stay in discovery, and you'll stay essential. Communication Clarity: 411 vs. 911 To prevent the typical disconnect when clients are unsure of who to reach out to and for what, Darby and Jason recommend this simple but powerful tactic brought by Agency Mastery member, Travis. He tells clients exactly who to reach out to for “411” (info & updates) vs. “911” (emergencies). This eliminates confusion, speeds up communication, and prevents small issues from turning into big frustrations. And when you mess up—and you will—own it fast. Clients don't want spin or silence. They want the truth — fast. One agency Jason used messed up an ad so badly it was embarrassing, and instead of calling to own it, they hid behind Slack messages. Don't be that agency. Mistakes happen. What matters is how quickly and humanly you fix them. Be Human. Clients Crave It. At the heart of retention and growth is human connection. If your agency relationships feel like sterile transactions, you're replaceable. Clients want to feel seen and understood. If everything you share sounds like sugarcoated wins while their results lag, they'll start doubting you. Long-term, high-value clients come from humanizing your interactions—having real conversations, admitting mistakes, sharing wins, and being upfront about challenges. Clients don't want perfect robots; they want partners they trust. Don't Fear AI - Use It to Win Do clients want their agencies to use AI? Overwhelmingly, yes. They just don't what you to use it just to write articles and create crappy images, brands want their agencies using AI to get better results. According to a survey conducted by Audience Audit, 77% of brands are more likely to hire an agency seen as an AI expert, yet only 32% think their current agency is. This is a massive opportunity. But here's the key: don't use AI as a crutch to replace human strategy. Use it to collect, analyze, and interpret data faster so you can bring clients valuable insights and make micro-adjustments that drive real results. Clients want done-for-you solutions that leverage AI under the hood while preserving a human relationship on the front end. Just remember that clients don't care about your systems, your dashboards, or your internal processes if they don't lead to results. They want outcomes with as little friction as possible. AI can help you cut busywork, speed up insights, and refine strategy—but it's your human understanding and relationship that keeps clients paying, referring, and expanding their contracts. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
The company has avoided major legal problems for fatal accidents involving its partially automated Autopilot and FSD features. A fully autonomous ride service changes that.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The company has avoided major legal problems for fatal accidents involving its partially automated Autopilot and FSD features. A fully autonomous ride service changes that.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to our miniseries on common claims within veterinary medicine. This week we are joined again by Dr. Kara Escutia but this time we are discussing common feline claims. Dr. Escutia is an AVMA Trust veterinarian and helps review veterinary claims every day. She shares the top three feline claims they see and different ways to navigate these situations. These include anesthetic complications, human injuries and communication errors. It is a great conversation with a lot of helpful tips and insights.Thank you to our podcast partner, NVA General Practice, a community of 1,000 neighborhood veterinary clinics across the U.S. and Canada. Learn how NVA invests in your career journey at https://GP.NVA.com Remember we want to hear from you! Please be sure to subscribe to our feed on Apple Podcasts and leave us a rating and review. You can also contact us at MVLpodcast@avma.orgFollow us on social media @AVMAVets #MyVetLife #MVLPodcast
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you invest in training high-potential employees to grow into leadership roles—or do you prefer to hire seasoned pros from the start? There's no one-size-fits-all approach to building a great team, but today's featured guest has a clear philosophy: when it comes to agency growth, he prefers to develop A-players from within. For him, building the bench is just as important as building the business. Hamlet Azarian is the founder and CEO of Azarian Growth Agency, an agency that works with mid-market venture-backed startups helping them build their go-to-market strategies. He discusses his agency's "build them up" strategy, focusing on continual learning and curiosity through an academy, webinars, and internships, rather than solely hiring seasoned professionals. He'll address the common agency challenge of talent retention, noting that positive experiences can still lead to future referrals and positive word-of-mouth, even if employees eventually move on. It's an interesting episode where we dive into the importance of human capital and fostering a supportive, value-driven environment for agency success. In this episode, we'll discuss: Growing talent from scratch. Promote those who are ready to shine. The secret to employee retention. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Go-to Fixer to Full Agency Before he was running his own growth agency, Hamlet was the go-to fixer for venture-backed startups in the trenches of pre-product chaos. VCs brought him in as a high-paid consultant to help fragile startups figure out product validation and go-to-market traction — a risky sandbox where there's barely a product and hardly any money. As the companies he touched turned into multi-million-dollar powerhouses, word got around, more VCs lined up, and the Azarian Growth Agency was born. So as he recalls, it wasn't exactly an accidental start, but considering he was helping startups that could barely write a check, he could not see it turning into a full agency in the beginning. A Culture of Relentless Learning One thing Hamlet doesn't compromise on is curiosity. If you run an agency, you know yesterday's marketing tactic is today's LinkedIn meme. So instead of hiring only ‘seasoned experts,' He invests in creating lifelong learners. How? He built Azarian Growth Academy, which trains up-and-coming marketers on the exact growth strategies his agency deploys for high-stakes startups. Add to that a monthly Growth Lab webinar, Udemy courses (4,000+ students and counting), and a robust internship pipeline — and you get a team that knows not just what to do, but why it works. Education is really central for Hamlet so his people don't just follow checklists — they evolve with the market because they understand the principles behind the tactics. Growing Talent from Scratch (and Letting Them Fly) Does it work? Hamlet shares a story that answers that better than any hiring manifesto. One intern joined as a college senior, left, and rejoined when Hamlet officially hung out his agency shingle. When he saw her application, Hamlet immediately hired her, as she knew her aptitude, passion, and even her weaknesses. Within 6 months, she was running paid ads. By year one, she was pitching clients solo. By year two, she was leading teams and today she's a senior department head. The lesson here is drive and curiosity should be backed with training, opportunity, and real trust. The payoff is massive loyalty and in-house expertise that's molded to your agency's playbook — not someone else's. Promotion by Performance, Not the Calendar Forget annual reviews and rigid promotion ladders. Hamlet's approach is simple: Learn fast, deliver results, get rewarded. To him, some people shine faster than others and, as the agency owners, you don't to limit that potential. Of course, you want to prepare them for the new role, so he tests emerging talent on internal agency projects before putting them on client accounts. If they mess up, the agency learns — not the client's bank account. It's a safe sandbox for risk-taking and skill-building, with performance as the only true gatekeeper to moving up. Flexibility: The Secret Sauce to Keeping Good People How can you keep that talent from jumping ship the second they hit senior level? You don't always. And Hamlet says that's perfectly fine. Even with AI evolving daily, Hamlet's clear that an agency's real moat is people — smart, motivated, curious people who feel trusted and supported to do their best work. Tools change. Channels come and go. But the humans who run them? That's your agency's real asset. In his view, the agency's success is predicated on the owner's ability to bring in talented people on to the team and provide a great environment that encourages them to stay. And the definition of “great” in this case may vary from individual to individual, but Hamlet finds that more than perks or a foosball table or free LaCroix, it's about freedom. People need room to live their lives — whether that's hopping on a plane to Italy with the kids, or working flexible hours so family time doesn't clash with client deadlines. When people feel understood and trusted, they stay longer. And if they do leave? They become allies, not competitors. Many send referrals back. Some boomerang and return. And nearly all say, “That's where I learned how to do great work.” That reputation becomes your best recruiting tool — a self-feeding loop of great people wanting in. Experience vs. Fresh Eyes: A Never-Ending Balancing Act There's a million ways to grow an agency and there are no easy answers when it comes to hiring. Even if you hire the “experienced pro,” they can become rigid and slow to adapt — a death knell for early-stage growth marketing where experimentation rules. Hamlet's advice is don't bet the farm on resumes alone. Bet on mindset. Surround yourself with good people who share the same values. Look for curiosity, a love of learning, and the ability to fail, recover, and share lessons. Skills can be taught. Hunger can't. Define what you believe. Hire for it relentlessly. Train for skill, reward growth, and build an environment people don't want to leave — and if they do, they still sing your praises. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Business Liability for Assault by a Guard I’m David Holub, an attorney focusing on personal injury law in northwest Indiana. Welcome to Personal Injury Primer, where we break down the law into simple terms, provide legal tips, and discuss personal injury law topics. Today’s question comes from a caller who said he was at a […] The post Ep 320 Business Liability for Assault by a Guard first appeared on Personal Injury Primer.
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt'sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world of Caesars casinos, followed by several loyalty consulting roles that honed their strategic expertise. A move to Australia opened new opportunities, including leading the loyalty program at HotelClub, then joining Menulog during the height of COVID. Most recently, they transitioned to the product space at Endeavour X, where he designed and launched a new loyalty program, pub+, and app from the ground up.Hosted by Carly NeubauerShow notes:1) Matt Zimmerman2) pub+3) Peter Principle
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you positioning your services as essential rather than optional, and accurately measuring growth and profitability to sustain long-term success? How are you measuring your agency's growth and profitability? Today's featured guests unpack how they scaled their PR shop past the million-dollar mark in under four years — and their journey offers valuable insights that any agency owner can apply immediately. Learn why they prefer growing the agency as partners, as opposed to sticking to being solopreneurs, how they've been tracking their growth, and how to over-communicate with clients openly so that choosing you is the easiest decision. Caitlin Copple and Holly Conti are the co-partners of Full Swing PR, an agency that offers senior-level PR services to help amplify clients' story or cause and takes pride in creating authentic, lasting relationships with clients. They discuss their unique partnership dynamics, their approach to quarterly planning and KPIs, and their philosophy on "practicing what you preach" in the agency world. They also emphasize the importance of understanding client needs, demonstrating value, and the shift from focusing merely on publicity to generating tangible client pipelines. In this episode, we'll discuss: Breaking the visionary and integrator partner mold. Making sure to walk the walk in your own business. How to make your business a ‘must-have' Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Breaking the Visionary-Integrator Mold Caitlin started Full Swing solo, but always kept Holly in mind as the ideal partner for her business after they met working at an agency. It took some time, though, since Holly was first pregnant when Caitlin started the agency and then busy being a mom to a newborn. However, her involvement progressed, first as a moonlighter, then the agency's first employee, and eventually becoming the co-pilot Caitlin had always envisioned. Founder duos often get asked about who identifies as the “visionary” or the “integrator.” In their case, Caitlin and Holly both think big and get in the weeds. They take turns in both roles, which makes it complicated, but it works with a dose of brutally clear communication and mutual respect. Why work like this? It all comes from their beginnings as working moms in the business. As they explain, they initially treated it like a job share tagging each other in and out in the early days so they could both keep the wheels turning — and the babies fed. Partner Up or Burn Out Some agency owners do prefer to fly solo, but for the ones stuck doing it all alone — losing sleep over payroll, client churn, or the next contract that might vaporize overnight — Caitlin and Holly are living proof that a solid partner is worth their weight in gold. Having someone to say “we got this” when a contract gets pulled from underneath you is priceless. Sure, partnerships are basically work marriages (with all the ups and downs). But good ones make the tough days survivable — and the big wins that much sweeter. Walk Your Talk or Get Called Out Do you make sure your agency is practicing what you preach? Or are you one of the agencies that just “can't find the time” to work on their own website or marketing? Too many agencies hide behind ‘we're too busy with client work' while their own site looks like it was built in 1997 by a drunk intern. In their specific case as a PR agency, Caitlin and Holly practice the tenacity they teach their clients to have. “PR is about tenacity. It's not enough to do good work. People need to see you doing it.” Just like they tell clients to show up consistently, be visible, and ask for what they want. They make sure to do the same. Furthermore, putting yourself in your clients' shoes as small business owners will help you intimately understand the challenges they face and understand the investment they're making on your agency and how much they're betting on the results you can bring. For Caitlin, this means taking people “from publicity to pipeline,” because she understands as a small business owner how important it is to have four time the sales you need to meet your annual budget. In other words, treat your own agency like your most important client — or watch it slowly bleed opportunities. Quarterly Planning, KPIs, and the Secret Sauce So much can change in just one year (as we all have seen with the last couple of years). In the six years they've been in business, Caitlin and Holly have been through a pandemic, an AI revolution, and the economy doing somersaults. At this point, planning once a year and forgetting about it seems like a rookie move. They still set annual goals, of course. But quarterly check-ins are essential to running the day-to-day behind their million-dollar PR engine. Their leadership team meets every week to ensure that quarterly plan is still reality-proof. Revenue is Cool, But Calls Are King Although they do have a topline revenue goal and a profit margin goals for the agency, their north star isn't revenue — it's discovery calls. After realizing there was much more to building a profitable business than hitting the $1 million mark, Caitlin and Holly have been focusing more on pipeline and conversion rates. They know that if they keep discovery calls flowing, the revenue follows. Right now, if they book 10 calls with good fits, five become paying clients. That's a predictable pipeline. Pro tip: Track leading indicators religiously — site visits, key page hits, opt-ins, booked calls, and conversion rates at each step. If something's off (like calls dropping off, or deals stalling), they fix that exact leak before it kills the next quarter. So, if you're still flying blind, eyeballing topline revenue in your QuickBooks and calling it planning —you're normal… but you're leaving money on the table. How to Make PR (or Any Service) a Must-Have In this economy, how to get clients to see your work more as a must-have than a “nice-to-have”? In down markets, budgets get slashed — but essentials don't. So how do you become an essential? You don't chase anyone who's just looking for a PR vanity headline. You focus on clients who want a pipeline, not just press. If you're having a hard time to get clients to see you as an essential, you may be talking to the wrong people. Think about your ideal clients. What do they believe? What are their challenges? If you define your ideal client and start targeting them, you'll attract people who truly see the value you can bring to their business. Over-Communicate. Then Double It Caitlin and Holly share their process openly with prospects. Step by step. No secrets. Some agencies worry they're giving away the farm. Newsflash: they're not. Clients want to trust you know what you're doing — but they don't want to do it themselves. Everyone loves steak but no one wants to butcher a cow. Their transparency means no confusion, no scope drama, and no “you didn't say that” fights later. It's all upfront. And they even turned this transparency into a smart private podcast: “How to Hire a PR Agency” — a brilliant piece of sales enablement they send to prospects to handle all the FAQs before a call. That way, discovery calls stay focused where they should be: the client's business. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Welcome to our miniseries on navigating common claims within veterinary medicine. This week we are joined by Dr. Kara Escutia to talk about common canine claims. Dr. Escutia is an AVMA Trust veterinarian and helps review veterinary claims every day. She shares the top three canine claims they see and different ways to navigate these situations. These include thermal burns, complications with c-sections and restraining brachycephalic dog breeds. It is a great conversation with a lot of helpful tips and insights.Thank you to our podcast partner, NVA General Practice, a community of 1,000 neighborhood veterinary clinics across the U.S. and Canada. Learn how NVA invests in your career journey at https://GP.NVA.com Remember we want to hear from you! Please be sure to subscribe to our feed on Apple Podcasts and leave us a rating and review. You can also contact us at MVLpodcast@avma.orgFollow us on social media @AVMAVets #MyVetLife #MVLPodcast
The mental health world is buzzing about AI therapy - it's accessible, cheap, and available 24/7. But recent reports reveal a terrifying truth: AI chatbots are walking vulnerable people toward self-harm and suicide. When profit motives drive engagement algorithms, the results can be deadly. We break down the horrifying cases where ChatGPT convinced users they could fly off buildings and told them to stop taking medication. In this episode: Learn the hidden dangers lurking in AI therapy platforms Understand why human therapists remain irreplaceable for serious mental health work Discover how to spot the red flags in AI-driven mental health tools Listen now to protect yourself and others from the dark side of AI therapy. Topics Discussed: Two tragic cases where ChatGPT's responses led to violence and potential suicide How engagement algorithms prioritize keeping users hooked over keeping them safe The profit motive problem - why free AI therapy isn't free Liability issues when AI gives dangerous mental health advice Why vulnerable populations are most at risk from AI therapy failures The parallel between social media algorithms and AI therapy dangers How AI lacks the safeguards and judgment of human therapists The economic forces driving AI development over safety concerns Why AI should supplement, not replace, human mental health professionals The future of AI regulation in mental health applications ---- MORE FROM THE FIT MESS: Connect with us on Threads, Twitter, Instagram, Facebook, and Tiktok Subscribe to The Fit Mess on Youtube Join our community in the Fit Mess Facebook group ---- LINKS TO OUR PARTNERS: Take control of how you'd like to feel with Apollo Neuro Explore the many benefits of cold therapy for your body with Nurecover Muse's Brain Sensing Headbands Improve Your Meditation Practice. Get started as a Certified Professional Life Coach! Get a Free One Year Supply of AG1 Vitamin D3+K2, 5 Travel Packs Revamp your life with Bulletproof Coffee You Need a Budget helps you quickly get out of debt, and save money faster! Start your own podcast!
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever thought about niching down, then bailed because it sounded too painful? Or maybe you tried, but ditched it when things got awkward? Today's guest proves why sticking it out is worth the initial pain — not just to find your niche, but to find the perfect business partner too. Meet Daniel Moscovitch, founder of Flooring Pros Marketing, a digital marketing agency focused on helping established flooring businesses throughout the US & Canada cement their position as the best in their market. He started as a generalist - doing SEO for pretty much anyone with a website and a pulse. However, unsatisfied staying just another “me too” shop competing on price and freebies he doubled down on a single, very specific industry. If you're thinking “That sounds brutally hard…” you're right. And that's exactly why his story is worth paying attention to. In this episode, we'll discuss: Moving beyond simple SEO to offer comprehensive solutions. How clarity helped him find perfect alignment with his second business partner. Leveraging AI for strategic decision-making and process improvement. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Picking a Hard Niche is One Thing. Surviving It is Another. Daniel didn't just decide to niche down overnight. He did what most agency owners do: listened to advice on the matter, got inspired, and then slammed into reality. The first big obstacle he did not expect was letting go of “easy money” and legacy clients to go all-in on a focused market. He knew it was the right call but dropping old accounts and income streams wasn't fun. Next, it was building trust in a market that didn't trust marketers. Turns out, flooring companies aren't like your typical trades. They're often run more like retail stores than contractors. Multiple locations. Bigger payroll. Savvier buyers. And they've been burned by bad marketing agencies before. So just ranking them on page one of Google was not enough. Daniel learned fast that his new niche didn't just want leads they wanted the whole system: branding, follow-up, sales process, outreach, repeat business. In other words: the actual solution not just SEO. Because the real lesson here is about getting under the hood of your client's real pain points, not just selling your “service of the month.” Authority is Earned One Small Win at a Time If you're wondering why Daniel didn't quit (although he did consider it many times), it wasn't because niching was easy. He stuck with it because he saw the momentum stacking up: A podcast appearance got him in front of flooring pros. A trade show speaking gig landed him more eyes. He sponsored a Facebook group. He kept learning exactly what flooring clients actually needed and then built the solutions, piece by piece. One client turned into two. Then five. Then fifteen. Today Daniel's agency is firmly planted as the go-to marketer for flooring pros. He now has the authority, pricing power, and clarity he didn't have as a generalist. Key Takeaway: Don't Quit When it Gets Awkward Daniel didn't win because flooring was “easy money.” He won because he stuck with it long enough to know more about flooring marketing than any other agency out there. Most agency owners quit when it gets awkward - or flip niches too fast. Bottom line: the best niche isn't the easiest — it's the one you hang with long enough to become the undeniable authority. Clarity First, Everything Else Second When he started his SEO agency, Daniel was living in Tel Aviv, working at an SEO agency. Since not a lot of people knew about Search Engine Optimization there, it seemed like an opportunity to go on business on his own, which he did alongside another American friend who also wanted to start his own business. That partnership worked fine for the first couple of years, until it didn't. After Daniel moved back to the US, the relationship felt like playing Tug-of-War. They lived on different time zones, had competing interests and visions and the best call was for each to continue on their own path. It wasn't easy. Daniel has spent the last two years picking up the pieces and setting a new vision for his business. Who are we? Who should we not serve? What kind of agency do we actually want to be? That search for a new stage attracted a new partner — someone who brought the exact pieces Daniel needed, at a moment when he finally had the clarity that's so hard (and so damn profitable) to get right. Only after that did he attract a new partner - someone who brought missing business expertise and industry knowledge. That alignment supercharged sales and positioned them to charge more and work with better clients. AI as an Unexpected Business Therapist Daniel admits: he's a strategist, not a “numbers guy.” But instead of hiring an expensive consultant, he leaned heavily on AI tools like ChatGPT to interrogate his processes, nail down his goals, and even fix onboarding gaps that caused early-client headaches. Great owners use AI not to replace people, but to think better and move faster - especially when you can't see your own blind spots. Pro tip: Have AI interview you about your agency goals. It forces clarity you might avoid on your own. Rebuild Processes Before You Scale With ChatGPT as a voice he can bounce business ideas off of, Daniel has been working on developing clearer processes. While he used to shy away from these conversations, afraid to uncover huge flaws in the business, he now happily dives into deep strategy work to improve client communication and expectations. For instance, the first 100 days with a new client can feel like a ghost town and that can spook even the best-fit clients. Daniel's fix? Using AI and team workshops to tighten internal and external communication, so clients stay engaged while you work. This is crucial for avoiding churn and turning strategy into execution faster. There's No One-Size-Fits-All Path Daniel's advice for agency owners is to avoid comparing themselves to peers at all cost. Everyone is on their own path and success is better defined individually. Had he followed common advice, he would've never gotten into a second partnership, which has really helped the agency's growth. Furthermore, his growth was slower by choice, but deeper because he focused on getting the right clients and the right team before chasing pure revenue. As Jason says: “There's no silver bullet - only silver pieces you combine into your own version of success.” Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
We kick off this Spotlight at the Western States 100, where much of the buzz centered on David Roche's DNF. Roche, a polarizing figure who promised to “science the shit” out of the race, faced unfair criticism both before and after the race, and Ross reflects on how the scientific process often works best when the "hypothesis" fails, and why confronting failed hypotheses to explain under-performance is more beneficial than riding a wave of success .The "science the shit out of it" theme continues with Nike's hyped attempt to help Faith Kipyegon break the 4-minute mile. It didn't just fall short—it missed by a long shot, with Kipyegon never really giving the barrier a scare with a pacing strategy that reveals they all knew it was not truly feasible. Ross and Gareth unpack the science, pseudoscience and "hacks" behind the effort, with honorable mentions for the obviously flawed claims by scientists about drafting benefits, and criticism of many media who parroted hype points without critical thought. We wonder what the athlete who could break 4 looks like, and postulate that they probably don't exist. Yet. From ultra to ultra-short, we shift to the 100m, where Kishane Thompson clocked a blistering 9.75s—the fastest in a decade, leading Gareth to wonder why sprinting seems to have plateaued post-Bolt?In Center Stage (37:14), legal expert Matt Kemp joins us to dissect a recent rugby case where a player successfully sued an opponent for causing a spinal injury with a reckless off-the-ball collision. Could this open the door to more civil claims in contact sports? Matt explains the legal standards around recklessness and duty of care. Ross Replies (1:15:23) to Discourse member Paul on the purpose of sports science and what "truth" means when studies can't be replicated?And in Listener Lens (1:24:15), we explore ATP's role in exercise, wonder whether you can ever “run out” of it, and how the purpose of metabolism is to keep it in good supply. And Finally (1:31:17), we invite you all to join our Tour de France Fantasy League, and see if you can top Gareth and Ross' picks in our two leagues!Join DiscourseJoin the Discourse community, to hang out with the racers, analysts, legal experts, coaches and experts, by making a small monthly pledge at PatreonLinksAnalysis of the 100m event that inspired our 100m chatGymnastic medalists are getting olderReport on the decision ruling in favour of a player injured by opponentMatt, our new legal expert, is a partner at Becker Kemp Solicitors & AttorneysRoss' reply to Tony on the ATP depletion question - members onlyTDF FANTASY LEAGUE - play one of our two leagues Hosted on Acast. See acast.com/privacy for more information.
At 96 years old, Jimmy Pattison still runs his $16 billion empire personally. He's built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley's Believe It or Not—with a philosophy of: "No partners, no shareholders, no relatives." This episode reveals the principles behind one of North America's great private empires: how to build and compound a reputation, why the best deals happen in silence, and what a Japanese bicycle taught him about operational excellence. You'll learn the hidden advantage of selling “souvenir editions” instead of newspapers, how he turned a ghost radio station into a ratings leader overnight, and why he once fired the entire bottom 10% of his staff—then took them out for steak. Most people play for approval. Pattison plays for permanence through reputation, relentless clarity, and never mistaking flash for fundamentals. This episode is for informational purposes only and is based on Jimmy: An Autobiography by Jim Pattison and Paul Grescoe. Check out highlights from these books in our repository, and find key lessons from Pattison here—https://fs.blog/knowledge-project-podcast/outliers-jimmy-pattison/ Approximate timestamps: Subject to variation due to dynamically inserted ads: (00:00) How a Teen Sold Yesterday's News(01:10) Jimmy Pattison's Billion-Dollar Playbook(03:24) The Debt That Built Character(05:41) Part 1: Foundations - The Boy Who Sold Seeds Door-To-Door(06:52) When Victory Becomes a Liability(08:46) The University of Used Cars(10:02) The Art of the Close(13:30) When Business Becomes Theater(15:22) The Price of Independence(16:36) The Pattern(17:44) Part 2: Starting to Build - Back to Zero(18:09) The Price of Independence(20:08) Bleeding Money(21:11) The Secret Weapon(22:11) The Main Street Disaster(23:09) Dead Air to Hot Air(24:33) The Ghost Station(25:40) The Conglomerate Dream(27:03) The Target(28:24) Cold Calling Wall Street(29:35) The Silent Hunt(30:49) The Takeover(31:36) Part 3: Neonex International - Perfect Timing, Wrong Direction(32:09) The Magic Money Machine(34:17) The Toast Order(35:06) The Forbidden Target(36:15) The Christmas Surprise(37:27) The Bluff(38:07) The Unraveling(39:07) The Education(40:27) Part 4: The Jim Pattison Group of Companies - Returning the Paintings(40:49) The Corporate Confession(42:08) The New Operating System(44:01) The Dinner That Changed Everything(46:23) The Great Escape(47:31) The Boy and the Bicycle(49:07) The Quality Revolution(51:14) Part 5: The Empire Builder - Still at the Wheel(51:47) The New Playbook(54:17) The Grocery Gambit(55:13) The Media Monopoly(55:52) The Numbers Game(57:20) The Ultimate Lesson(59:15) Reflections and Lessons Upgrade—If you want to hear my thoughts and reflections at the end of all episodes, join our membership: fs.blog/membership and get your own private feed. Newsletter—The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at fs.blog/newsletter Follow Shane on X at: x.com/ShaneAParrish
This was recorded BEFORE Bryan Kohberger's Plea Deal Crucial Witness or Liability? The Troubled Credibility of Kohberger's DoorDash Driver The Bryan Kohberger murder trial recently introduced a new layer of complexity: the eyewitness testimony of a DoorDash driver, identified only as M.M., who delivered food to one of the victims mere moments before the brutal murders occurred. Initially viewed simply as confirmation of the timeline, this driver's role changed dramatically when new footage surfaced nearly two years after the crime. On police bodycam video from a separate arrest—where she appeared visibly distressed and impaired by prescription medication—she claimed that she saw Bryan Kohberger parked near the crime scene that fateful night. The late timing of this revelation immediately raised significant credibility concerns. Did she initially inform investigators about this critical detail, or is it a new memory influenced by extensive media coverage? Could her documented personal struggles and traumatic background—including witnessing her own husband's murder—enhance juror sympathy, or rather create doubt about her reliability? These critical questions are pivotal for prosecutors and defense alike. In this episode, retired FBI Special Agent Robin Dreeke, a specialist in behavioral analysis and witness credibility, examines how jurors typically respond to such complex witness testimony. Robin explains the delicate psychological balance jurors must navigate when confronted with a troubled witness whose emotional vulnerability and trauma could either inspire deep empathy or lead jurors to doubt her accuracy and memory. Robin discusses real-world examples from his extensive career, illustrating how jurors subconsciously process credibility signals—timing, emotional state, consistency of statements—and the psychological dynamics behind their decision-making. With the DoorDash driver potentially playing a central role in reinforcing the prosecution's narrative, Robin outlines the hidden factors jurors weigh beyond what's explicitly stated in court. Join us for this deep dive into the complexities of witness credibility, juror psychology, and the high stakes of courtroom perceptions in one of America's most gripping murder trials. Hashtags: #BryanKohberger #DoorDashWitness #WitnessCredibility #RobinDreeke #EyewitnessTestimony #TrueCrimeCommunity #JuryPsychology #IdahoMurders #LegalAnalysis #JusticeForIdaho4 Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
Hidden Killers With Tony Brueski | True Crime News & Commentary
This was recorded BEFORE Bryan Kohberger's Plea Deal Crucial Witness or Liability? The Troubled Credibility of Kohberger's DoorDash Driver The Bryan Kohberger murder trial recently introduced a new layer of complexity: the eyewitness testimony of a DoorDash driver, identified only as M.M., who delivered food to one of the victims mere moments before the brutal murders occurred. Initially viewed simply as confirmation of the timeline, this driver's role changed dramatically when new footage surfaced nearly two years after the crime. On police bodycam video from a separate arrest—where she appeared visibly distressed and impaired by prescription medication—she claimed that she saw Bryan Kohberger parked near the crime scene that fateful night. The late timing of this revelation immediately raised significant credibility concerns. Did she initially inform investigators about this critical detail, or is it a new memory influenced by extensive media coverage? Could her documented personal struggles and traumatic background—including witnessing her own husband's murder—enhance juror sympathy, or rather create doubt about her reliability? These critical questions are pivotal for prosecutors and defense alike. In this episode, retired FBI Special Agent Robin Dreeke, a specialist in behavioral analysis and witness credibility, examines how jurors typically respond to such complex witness testimony. Robin explains the delicate psychological balance jurors must navigate when confronted with a troubled witness whose emotional vulnerability and trauma could either inspire deep empathy or lead jurors to doubt her accuracy and memory. Robin discusses real-world examples from his extensive career, illustrating how jurors subconsciously process credibility signals—timing, emotional state, consistency of statements—and the psychological dynamics behind their decision-making. With the DoorDash driver potentially playing a central role in reinforcing the prosecution's narrative, Robin outlines the hidden factors jurors weigh beyond what's explicitly stated in court. Join us for this deep dive into the complexities of witness credibility, juror psychology, and the high stakes of courtroom perceptions in one of America's most gripping murder trials. Hashtags: #BryanKohberger #DoorDashWitness #WitnessCredibility #RobinDreeke #EyewitnessTestimony #TrueCrimeCommunity #JuryPsychology #IdahoMurders #LegalAnalysis #JusticeForIdaho4 Want to comment and watch this podcast as a video? Check out our YouTube Channel. https://www.youtube.com/@hiddenkillerspod Instagram https://www.instagram.com/hiddenkillerspod/ Facebook https://www.facebook.com/hiddenkillerspod/ Tik-Tok https://www.tiktok.com/@hiddenkillerspod X Twitter https://x.com/tonybpod Listen Ad-Free On Apple Podcasts Here: https://podcasts.apple.com/us/podcast/true-crime-today-premium-plus-ad-free-advance-episode/id1705422872
In this episode, let's talk about the latest trends in the transportation industry and timely freight operations to accommodate peak holiday demands! Stay tuned to learn more from our trusted sources of information, the importance of verifying holiday hours with shippers and receivers, today's industry challenges, the critical role of shifting towards digitization, and focusing on internal improvements! Resources / References https://www.independent.co.uk/news/world/americas/us-politics/sean-duffy-trump-truck-speed-rules-highways-b2779731.html https://www.ttnews.com/articles/duffy-dot-truck-parking-plan https://www.ttnews.com/articles/werner-verdict-reversal
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder what separates a $1M agency from a $30M agency? It's not just better SEO or more employees. It's how you run the business behind the scenes. We sat down with today's featured guest to dig into what's powered his insane growth from barely crossing seven figures back when we first met… to now staring down $35–$40 million in pure service revenue. He's sharing some great advice on the evolution of his role as CEO, his new-found love for podcasting, and all kinds of golden nuggets for agency currently in the “no man's land”. Chris Dreyer is the CEO of Rankings.io, a law firm marketing services agency that delivers exceptional results for attorneys without compromising on customer service. He'll discuss his agency's substantial growth from under a million to over $30 million in revenue, his reliance on data and key performance indicators (KPIs), the transformative role of AI in various aspects of his operations, the importance of in-person client meetings for building relationships, and much more. If you're still guessing your numbers or putting off tracking your team's time — you'll want to pay attention. In this episode, we'll discuss: The CEO's true job. Hidden agency growing pains. The key to client happiness. In-person hustle and outbound sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why Data Became Like a Religion Back when Chris and I first locked ourselves in a tiny Atlanta room for a workshop, Rankings.io was barely peeking over the $1M mark. He was still deciding who to serve and how. Fast forward about 8-9 years to today, and he says there's no bigger reason for his success than his top-to-bottom data obsession. Most agency owners track just enough to feel busy: a few pipeline numbers, maybe close rates if they're fancy. But Chris tracks everything. He knows the lifetime value of a client paying $5K a month versus $10K a month. He knows exactly how each account manager's retention rate impacts revenue. He even scores sales reps like a fantasy football league. And it's not just vanity metrics. If an account manager is great at keeping clients but terrible at preserving the original retainer size, they fix it. If time tracking shows poor utilization? They fix it. It's relentless. The big unlock for him was getting a real CFO to build this machine — and shifting from QuickBooks to more robust systems like Sage. No more flying blind or hoping for the best. If you don't know your LTV, churn, win rates, and retention by the exact dollar, you're leaving growth up to luck. How AI Became His Secret Weapon (and Why You Should Care) Most agency owners dabble in AI: a blog here, a few prompts there. Chris has gone full cyborg. Every single month, his team uploads their entire reporting package into ChatGPT. They don't just glance at dashboards — they get an AI board of advisors that points out trends, flags issues, and even suggests campaigns based on sales funnel leaks. If they have clients applying but not booking, the AI says: launch a re-engagement sequence. If they're not sure why the expense spike looks off, the AI will cross-check it with your event calendar. Chris used to hate looking at financials — now AI does the heavy lifting. When it comes to AI agents, they're not doing as much and prefer to use AI assistants for content, link building, and optimization. He even has an AI board of advisers with different personalities. This isn't replacing people. It's leveling them up. It's like strapping a rocket to every role — so you can do more without burning out your team. If you're not leaning on AI for context and next steps, you're probably making slower (and worse) decisions than your competitors. The CEO's True Job: Gotta Catch ‘em All Now that he's running an agency pushing $40M in service revenue (not pass-through, real revenue) Chris defines his role as: “Playing people Pokemon. Gotta catch ‘em all. I get the clients, and my president keeps them.” He sets the vision, runs point on marketing and sales, hosts the podcast, and stays the face of Rankings.io. Meanwhile, his right-hand man, Stephen, owns retention and delivery. This split lets Chris hunt big opportunities without getting bogged down in fulfillment fires. It's the perfect example of how an owner's role must evolve. If you're still stuck in the weeds, wearing every hat, and calling that “leadership” — you're capping your agency's growth. The goal isn't to do everything. It's to build a team that does everything better than you ever could alone. And Chris's story is living proof. The Hidden Growing Pains Nobody Warns You About Ever heard of the dreaded “no man's land” for agencies? For Chris, it began after he crossed the $8M to $10M mark and things got painfully awkward fast. In this stage, you're forced to hire the roles that don't directly bring in revenue: HR, finance, middle managers. Suddenly, your once-scrappy margins start leaking everywhere. It feels counterintuitive, all these new salaries, and yet no extra billables. But here's the catch: this is the awkward but necessary step that'll set you up with the infrastructure to move from $10M to $15M, $20M or beyond. This is generally the zone where you feel like an imposter CEO — one foot in the hustle, one foot in the corporate world you swore you'd never build. The truth is, every growing agency owner faces this inflection point. And if you get it right, you build a structure that can handle scale. If you get it wrong, you risk staying stuck at the same revenue ceiling year after year. You Can't Turn It Off — And Maybe That's Okay Most founders agree they find it difficult to turn their business brain off, and honestly, they don't want to. Business is the hobby. While their kids are at soccer practice, their brain is rewriting the service agreement or tweaking a proposal. Sure, there's a cost. Vacations come with podcast episodes in the car. Weekends sometimes mean scanning P&L spreadsheets. But, as Jason and Chris admit: the key to staying sane isn't to “balance it perfectly” — it's to have the right partner who gets the obsession. Because when you're building a business that supports dozens, even hundreds of families, switching it off just isn't realistic. So you find the support system that lets you go all in and come home for dinner. Why Core Values Actually Matter Early on, you might roll your eyes at “company core values.” Chris admits he did and saw it as just a lot of fluff. But once you're managing 50, 100, or more people, vague values don't cut it — you need a shared language to protect the culture. His agency now runs on three non-negotiables: Excellence (do great work, always) Execution (don't just talk, get it done) Grit (stick with hard things for the long haul) While he used to rely on platitudes like “team player” — he sees now that the wrong person will be weeded out fast as long as the core values are clear. He also bails at the mention of “work-life balance” in an interview. Because for this team, the culture is built for people who like working hard. The Surprising Key to Client Happiness Think your killer case studies will keep clients happy forever? Think again. Client happiness is very subjective and your biggest churn risk isn't bad work — it's bad relationships. Sure, you can track Net Promoter Scores all day. But real retention comes from catching early warning signs, which Chris calls “saves”. A client going quiet, missing calls, or hinting they're not vibing with an account manager should be signs to take action, if you start tracking them, as he has. And here's the overlooked move more agencies need to revive: visit your clients in person. Everyone's got Zoom fatigue. Booking a flight and breaking bread goes a long way toward making you not just a vendor, but a trusted partner. How In-Person Hustle and Outbound Hunting Keep You on Top Even with all the fancy dashboards, AI copilots, and mega forecasting tools, Chris and his president still jump on planes to shake hands with clients. They even budget for it. When you're running a high-ticket service where each client can be worth $125,000 or more over their lifetime, dropping a couple grand to show up in person is a no-brainer. It's how you show you care more than the next guy who's sending templated emails and hiding behind Slack. Chris's take is simple: Want to stand out? Do what you say you're going to do. Show up. Make your clients look like heroes. When a big-name CEO flies out to see you — even if you didn't sell them the deal — you remember that. Big relationships should get the handshake treatment. Using AI for Confidence in an Agency Acquisition Chris didn't buy another agency until he was already pushing $30 million, while most owners pull that trigger way earlier to leapfrog plateaus. Why wait? According to Chris, he didn't have the confidence to do it. Until AI changed that. He used ChatGPT to run diligence questions, draft the LOI, check for financial holes, and sanity-check the entire earnout structure. Sure, he has a great CFO — but that AI second brain made the whole thing faster and way less intimidating. Now that he's got the first deal under his belt, he's hungry for more. That's how scale works: get clarity, take the shot, rinse and repeat. Pro tip: If you're scared to buy, partner, or hire, dump your numbers into AI. Ask it what it would worry about if it were buying you. It'll show you every skeleton in the closet — so you can fix them now. Why Outbound Sales is Your Insurance Policy Chris used to be very resistant to doing outbound but now it is saving him from the Google rollercoaster. Inbound is sexy when it works. But we all know it can be feast or famine. Algorithms change. Referrals dry up. And you're stuck hoping this month's pipeline looks like last month's. After getting tired of hoping, Chris built an outbound team that's now about 30 people deep. He's got BDRs making 50 high-quality calls a day, sending out handwritten notes with books, running multi-channel outreach, and gifting prospects to cut through the noise. Each practice area has its own sales enablement rep feeding lists, building sequences, and arming the closers with context. It's consistent and it means Rankings.io can hunt, not just fish. Big lesson: if you don't control at least three lead sources (inbound, outbound, and strategic partners), your agency's growth is on borrowed time. Don't put all your eggs in Google's basket. Outbound is insurance. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
Prager University 5 Min Videos- Is Israel a Liability? The Cult of Death, What Is Birthright Citizenship? and Dinesh D'Souza- Fostering Iran Regime Change PragerU 5 Minute Videos- Is Israel a Liability? The Cult of Death What Is Birthright Citizenship? REGIME CHANGE? Dinesh D'Souza Podcast How Foreign Aid Keeps Africa Poor Is Israel a Liability? | 5-Minute Videos | PragerU Watch this video at- https://youtu.be/-YR0ix_rMcY?si=3GFN3T6SzNQfE6rw PragerU 3.37M subscribers 144,687 views Premiered Jun 23, 2025 5-Minute Videos A growing chorus of voices—from the American left and right—now calls Israel “a liability.” They say it's time to walk away. Are they right? Or is Israel an indispensable ally? Michael Doran, Director of the Middle East Center at the Hudson Institute, confronts this controversy.