Podcast appearances and mentions of lucas conley

Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast. About Mark Miller Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. Links from the Show Mark's big and small legacy brand examples — Wimbledon and their retractable roof) and Me & the Bees Lemonade. Is Patagonia actually a luxury brand? We discussed this on the show but here's an interesting piece from The Cut exploring this question further. Fun Fact: I chatted with Mark's Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy. What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville's Bluebird Cafe. Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Director of the Legacy Lab, Lucas Conley talks to Digital Mindfulness about the potential for brands to build long-lasting foundations in a constantly shifting digital world.

LEGACY IN THE MAKING: Building a Long-Term Brand in a Short-Term World (McGraw-Hill). Award-winning author of "Obsessive Branding Disorder" (one of Strategy+Business's Best Books of 2008), "The Method Method" (an Advertising Age Top Ten Marketing Book of 2011), and "Legacy in the Making" (a Washington Post and 800CEOREAD bestseller, Business Book Awards Book of the Year 2019 Finalist, Tribeca Disruptive Innovation Awards Notable Book of 2018, and one of the “Top Ten Business Books of 2018”--Shep Hyken, Leadership Strategy Contributor, Forbes).Reporter for The Atlantic, The Wall Street Journal, The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, Entrepreneur, and MarketWatch, among others. Media appearances include ABC World News, CNN’s BookTV, NPR, South by Southwest, and The Colbert Report.Critical acclaim: “[A] timely call to arms... Conley is a keen observer and a trenchant critic” (The Boston Globe); “offers jaw-dropping reports” (The Wall Street Journal); “likably acid... tells great anecdotes [and] has a serious message for commerce” (The Guardian); “a deft journalist [who] asks a lot of good questions” (The Miami Herald); “his well-executed argument is convincing… a great read... a sophisticated, no-nonsense analysis” (GOOD Magazine); “an incisive investigation… Conley's perspective... is as alarming as it is stimulating” (Publisher’s Weekly); "Well, the doctor's prescription for you is to please come again, sir" (Stephen Colbert).

How do you define legacy? Or more importantly, what will be the legacy of your business or brand? Or, for you personally? On this episode, Lucas Conley shares insights from his reseach about how people and brands are building legacies that resonate and last. His book is called Legacy In The Making. Today's episode is sponsored by Freshbooks. To claim your free month trial – with no credit card needed – visit Freshbooks.com/accidentaland enter Accidental Creative in the how did you hear about us section. The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.    

Director of the Legacy Lab, Lucas Conley talks to Digital Mindfulness about the potential for brands to build long-lasting foundations in a constantly shifting digital world

Minter Dialogue Episode #311Mark Miller is Chief Strategy Officer at Team One, part of the Publicis Groupe. He's also the founder of The Legacy Lab, a research and consulting practice based in LA, helping global brands drive change. He very recently co-authored with Lucas Conley the book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, which was just selected as a finalist in the Business Book Awards 2019. In this conversation, we discuss Mark's modern version of legacy, why legacy is key in genuine brand building, what are the keys to building that kind of legacy, and some of the issues around governance.And just a quick announcement that my new book "Heartificial Empathy, Putting Heart into Business and Artificial Intelligence" which just came out, also got selected at the same BBA as Mark's book! Hope you'll take a look at both books! Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Today's episode is with Lucas Conley. Lucas Conley is the co-author of Legacy in the Making, a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the co-author of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.Conley and his co-author Mark Miller noticed a disturbing trend: In a world increasingly fixated on short-term results, more and more leaders and brands are ignoring their long-term interests. They saw a lot of reasons for this kind of hyperactive short-term thinking, which they delve into at length in their book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, but what interested them the most was a third group of leaders and brands they identified in our research — those using long-term thinking to stand out in a short-term world. They call this forward-looking approach to legacy “modern legacy” or “legacy in the making” to distinguish it from traditional notions of legacy, which generally concern something left in the past. Focusing on this small group of select leaders and brands, they set out to discover what these modern legacy builders had in common. We discuss all this and more.Resources Mentioned In This EpisodeBook: https://www.amazon.com/Legacy-Making-Building-Long-Term-Short-Term/dp/1260117561The Legacy Lab: http://www.thelegacylab.com/ See acast.com/privacy for privacy and opt-out information.

      Lucas Conley               The Importance of Long-Term Thinking in a Short-Term World Business (and careers) seem to have been relegated to short-term thinking. A three-month view for profits is the norm, so decisions are made to support the next bottom line. What happened to valuable long-term thinking? Is that even done any more? Yes, it is. And make note – it is usually done by the most successful leaders and businesses. Long-term thinkers know the result they are looking for, so they act more quickly when decisions must be made. They are clear on their ambition to go the distance, and they are passionate about the vision to get there. They clarify and share the passion and values with team members to rally support. They know what will separate their business, and they remain relevant with the times. Why are you doing what you are doing, and what about that will leave the world a better place? Consider that as you listen to this podcast.   Learn more about Lucas Conley and The Legacy Lab, by clicking here.  You can connect with The Legacy Lab on Twitter and Facebook, and you can check out Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by clicking here.     Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development          Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)    

McDonald’s can ask Wendy’s, “What do you think about Trump?” And then suddenly, Wendy’s has to voice its stance on the sociopolitical climate. It never used to be this way; corporations would hide behind the mechanics of the marketing and advertising machine. But today, a company must voice its authentic message to the market through the megaphones on social media.

“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast. About Lucas Conley A journalist with an eye for stories that change how we see the world, Conley began his career at The Atlantic Monthly and has written for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine, among others. Lucas has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest. Lucas’s books explore the human dimension of business. Author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008) and coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age), his third book, Legacy in the Making, coauthored with award-winning strategist Mark Miller, was published in March 2018. Lucas holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. A writer with The Legacy Lab, he lives in Los Angeles, California. When not writing, he lights out for North America’s most remote and spectacular wildlands. Episode Highlights What is Obsessive Branding Disorder? This idea came up years ago when Lucas was reviewing books for Fast Company. Let’s just say several of the books were branding books. This led Lucas to a big question — are they just trying to dress up the business? Or is their something bigger driving branding today? “Age is relative.” Lucas went on to share that in some businesses like automotive, you want that established legacy. In other industries like the hotel business, millennials want the hot new thing. The 5 Pillars of Legacy. Lucas shared the five pillars covered in his latest book, Legacy in the Making: Take Leadership Personally Behave Your Beliefs Let Outsiders In Invent Your Own Game Never Stop Making Legacy What brand has made Lucas smile recently? “I love keeping up with the brands in the book — like the Bluebird Cafe.” Lucas shared the story of this Nashville destination venue for aspiring artists and singer/songwriters. To learn more, go to For more information, visit the website, Facebook, and Twitter for The Legacy Lab. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Ten years from now, 20 years, even 50 years, will anyone remember you or your company? In a short-term world, too few business leaders contemplate their long-term brand. Mark Miller and Lucas Conley, authors of the new McGraw-Hill business book, Legacy in the Making, are out to change that. Miller and Conley argue that leaders with long-term ambitions are the best equipped to stand out, get ahead, and make their mark. Even if your company is just out of the starting gate, as Miller and Conley tell host and reputation coach Dean Rotbart, the surest way to be around for decades to come is to start building your legacy right now. Photo: Mark Miller and Lucas Conley, The Legacy Lab Posted: July 23, 2018 Monday Morning Run Time: 38:44