Podcasts about long term brand

Join us for a cracking chat with Charli Walters, the dynamic CEO of Koh, a company making waves in the cleaning industry with its eco-friendly, refillable, reusable, and recyclable multipurpose products.Charli's strategic brilliance and a decade of experience in leading transformational company growth have made her a standout in the business world, leading to her appointment as CEO of Koh in 2022.It was awesome to hear her career and business journey, the origins of Koh and what separates a successful brand from others, to leaving the family business to forge her own path. She shared insights on the key to building strong business relationships, finding the right price for your products, handling competition, maximising social media, and much more.You can subscribe to the Mentor newsletter here: https://mentored.com.au/newsletter-sign-upJoin the Facebook Group.Follow Mark Bouris on Instagram, LinkedIn & YouTube. Hosted on Acast. See acast.com/privacy for more information.

TakeawaysVisual storytelling through photography is crucial for brands to effectively communicate their message.High-quality photography can help brands stand out in a crowded market.Having a clear brand identity and brand guidelines is essential for successful photography.Understanding the target demographic and their preferences is key in creating impactful visuals.Establishing long-term goals with the brand helps ensure that the photography aligns with their vision.

As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management.It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.Today, Allison covers:The importance of long-term brand management (3:26)How brand perceptions are created subconsciously (5:21)Where to start when creating a brand management strategy for clients (8:32)Why brand management is a blind spot for most clients (13:51)What makes up your brand's reputation (20:18)3 things to think about when offering brand management to clients (21:14)You can find Allison at Sealevel Agency and on LinkedIn. Find her mini-course here: https://sealevelagency.com/shop/coursesIf you liked this episode, please leave us a review on Apple Podcasts!

Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success?  We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links from this episode:Subscribe to The Art Of Online Business YouTube Channel Download Brittany's Client Testimonial Guide here.Voxer Brittany to get her guide: @BEEHERE This episode goes beyond the realm of reviews, offering you valuable insights into how to effectively leverage social proof for your brand's long-term success. You definitely don't want to miss this!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeTimestamps:00:00 - Introduction00:00 - About Brittany Herzberg 06:18 - SEO helps your copy get found online09:19 - Use stories to build instant trust11:18 - Trust through SEO keywords attracts and convinces13:07 -Simplify questions and be specific for success18:58 - Craft case study with SEO, keywords; story format connects with readers21:37 - SEO + story + social proof = magic marketing combination25:14 - Optimize content with post-analysis adjustments27:11 - Notify person, get feedback, update case study30:27 - Improving social proof through easy testimonials requests35:19 - Capture audio and transcribe, ask for testimonials37:42 - No need to dress up for Voxer42:52 - Email as social proof; positive reinforcement received45:09 - Blind web developer helps improve website accessibilityDownload your free Facebook Lead Gen Ads Setup Checklist! Click here to subscribe to The Art Of Online Business's YouTube channel so you can see the funnel fixing advice! Black Friday Deal! Get 50% off the suite of courses!• Lead Gen Cheat Code• Tripwire Mastery• Funnel Optimization Blueprinthttps://quayjo.com/blackfriday

Nancy King is the VP of Marketing at Airbnb. She leads Airbnb's global brand marketing team, performance marketing, marcom and social media teams. Prior to Airbnb, Nancy 20 years working across a mix of agencies, start-ups and as a founder of a strategy consultancy.Timestamps 00:00 - Intro 00:48 - Nancy's background as a creative 05:16 - What can people learn from both agency and client side experience 07:08 - Origins of Airbnb 08:42 - The phases of Airbnb 09:54 - Losing 80% of the business overnight 17:47 - Deciding to re-invest in advertising 21:23 - The challenges of not owning your product 25:03 - The best Airbnb ads 26:52 - Making creative in-house rather than using agencies 30:00 - The impact culture has on the work at Airbnb 31:51 - Working in a founder-led business 35:12 - How Nancy's role has changed 40:12 - Power of industry events 42:00 - The most expensive Airbnb

In these ‘Shorts' episodes of my podcast, I'll be selecting my favourite moments from previous episodes. This one comes from Episode 112, where I speak with Mark Miller, the co-author of ‘Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World'. In this clip, he reflects on some common themes from interviewing entrepreneurs for his book. LISTEN TO THE FULL EPISODE HERE: https://www.ben-morton.com/building-a-modern-legacy-brand-with-mark-miller/

Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy building for brands and luxury branding. We discussed both this week on the On Brand podcast. About Mark Miller Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies. He is also the Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Mark is a sought-after presenter, keynote speaker, and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. Links from the Show Mark's big and small legacy brand examples — Wimbledon and their retractable roof) and Me & the Bees Lemonade. Is Patagonia actually a luxury brand? We discussed this on the show but here's an interesting piece from The Cut exploring this question further. Fun Fact: I chatted with Mark's Legacy in the Making co-author Lucas Conley a few years back. Listen to his interview for more on building your brand legacy. What brand has made Mark smile recently? Being a music fan, Mark shared the story of a brand he loved — Nashville's Bluebird Cafe. Connect with Mark on X and LinkedIn. You can also check out his Fast Company-produced docuseries. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen to the Mortgage Marketing Mastery solo showSpotifyapple Youtube Book a free discovery call here https://calendly.com/ashborland/discoverycall If you are NEW HERE check out the following Playlist - Marketing Foundations For Mortgage BrokersCheck Out My Solo Podcast

In episode 420, Megan chats to Marley Braunlich about how to stand out to brands and establish long-term partnerships with the brands you love. Marley has been food blogging for a little over 1 year. She started working full-time for an SEO agency one month later. During this time, she grew her Instagram audience to 13k followers and started working with brands to earn a side income while the blog matured and she continued to pour into the blog. Marley has learned how to successfully land brand deals and form long-term partnerships and shares her tips in this episode. You'll learn how to land your first brand partnership, what to include in your pitch email and ways in which you can set yourself apart so that brands want to continue working with you. - DM brands on Instagram, show genuine interest and knowledge of the brand. - Create your pitch email early on and revise as you gain experience. - Have a portfolio you feel proud of (doesn't have to be perfect right away). - Should you include examples of past client work or successful social posts/metrics in your pitch? - How can you add a human touch and stand out even more in your pitch? - Why does it help to ask a question or have a CTA in your email? - Stay consistent and keep trying, sooner or later you will land your first brand deal. - What are the best practices when you work with a brand? - What should you do if you don't hit target metrics with content for brands? Connect with Marley Braunlich Website | Instagram  

OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft  

OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft  

Mark Miller is the co-author of ‘Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World'. He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Group's global luxury and premium brand agency.Recently, Mark and his strategy team at The Legacy Lab published a pioneering study. It reports on the rare breed of leaders and brands writing history every day, the people they inspire to bring the past forward, and the physical or digital products and experiences they create to build lasting legacies in a short-term world. Traditionally, “legacy” refers to the past. This important study examines legacy as a still-vital part of today. The resulting book, ‘Legacy in the Making', has been endorsed by Simon Sinek as “a must-read for anyone who wants their work to last beyond their lifetime.” It was a #1 new release on Amazon and a bestseller on the Washington Post list and other places.I get sent many books as a result of hosting this show, and this is one of the best I've seen in a long time. As a result, this is an incredibly rich podcast interview where Mark shares some incredible stories of truly great leadership at remarkable businesses; there are some that you will have heard of, and others that you probably haven't.Mark had kindly given us two copies of the book to give away to listeners of the show for free. All you need to do is click on the link in the show notes below.Win one of two copies of Legacy In The Making:https://mailchi.mp/ben-morton.com/markmiller Resources mentioned in this episode:Connect with Mark Miller: https://www.linkedin.com/in/mark-miller-a39bb65/ The FREE 10-4-10 Leadership Programme: https://bit.ly/FREEleadershipmini-course We want to hear from you!Whether it's a leadership question for Ben, some feedback on the show, or a guest suggestion, we'd love to hear from you. Whatever the reason for getting in touch, you can easily do it by clicking the link below that Ben will personally review: https://www.ben-morton.com/feedback/ Mentioned in this episode:The FREE 10-4-10 CourseSign up today and sharpen your skills on, keeping your team motivated, effective delegation, planning and prioritization, handling Imposter Syndrome, and much more. It's my FREE online coaching course to help you become the leader that people want to follow.Click here for the 10-4-10 Coaching

Abby interviews Venkata Bhonagiri, Senior Partner and Group Director of Data Strategy & Analytics at Mindshare, one of the world's largest media agencies. Venkata discusses the challenges of long-term brand building, and how to think about measurable results when making dollar investments in marketing.

Abby interviews Kathy Neumann, Chief Marketing Officer at Rent, a platform providing apartment marketing solutions. Kathy and Abby discuss building a brand over time via careful messaging, and finding the right balance between analytics and creativity in marketing.

The following article of the e-commerce & retail industry is: “Long-Term Brand Relevance” by Kelly Kroger, CEO of C&A Mexico

Long term brand partnerships are the holy grail of brand collaborations! They provide creators and influencers with steady income, and usually lead to impressive results for the brand they've partnered with. The catch? They're SUPER difficult to negotiate! If you're interested in learning the steps required to land a long term brand partnership, or if you're a brand owner who's considering working with a creator or influencer on a long-term basis, this episode is for you. Join The Creators Club for instant access to a library of masterclasses (including access to my long term brand partnership pitch template), live Q&As with Jade Beason, resources and a private creators community: https://www.jadebeason.com/thecreatorsclub Connect with me: YouTube: https://www.youtube.com/c/jadebeason Instagram: https://www.instagram.com/jadebeason TikTok: https://www.tiktok.com/@jade_beason Website: https://www.jadebeason.com/ Wait! Before you go, if you enjoyed this episode I would love for you to leave a review and share it with a friend. Thank you for your support!

In today's episode of B2B Marketing: The Provocative Truth, Aine Long talks to Richard and Benedict about how B2B marketers can balance short-term lead generation versus long-term brand building.Developing an effective marketing plan is one of the most vital things B2B marketers can do to ensure the success and growth of their organisations. But should you focus more on a short-term or a long-term marketing strategy?Aine Long recently joined Sysdig as the Marketing Campaigns Lead - EMEA Field, and she has significant experience as a marketer in the technology industry. Her previous experience includes serving as the Senior Regional Marketing Manager EMEA at F5 and Marketing Manager EMEA at NGINX, as well as previous experience at Trend Micro, PGi, and more.You can find Aine Long on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Dr. Robyn Graham is passionate about serving others and helping high-achieving women find clarity around their purpose to build personal brands and strong foundations for long-term business success. She helps her clients overcome mindset barriers, create brand marketing strategies, navigate tech, systems, and processes, and take intentional action. Robyn is a business and mindset coach, host of The Robyn Graham show, and the author of You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You, in which she shares her life-long journey with anxiety to help others navigate anxiety to live a joyful, peaceful, purposeful life. Robyn enjoys speaking on personal branding, brand marketing strategies, mindset, anxiety, and faith to help women become confident in pursuing their God-led callings and navigate the digital world of entrepreneurship [00:01 - 12:29] Opening Segment How Emi and Robyn first met and how their relationship has grown  Robyn takes the reigns for today's episode The CEO Mindset in Entrepreneurship The Importance of Your Core Values [12:30 - 18:45] What's Stoping You from Becoming the CEO? Play as a core value The Biggest Problem that is Preventing You to Become the CEO It takes a whole village to grow your business [18:46 - 31:33] The CEO Mindset The Right Time to Think of Becoming the CEO You won't reach your goals alone Master the Leadership and Mindset Areas  The E-Myth by Michael Gerber  What to Worry About During Your Startup: It's not your systems and processes! Documenting Your Processes to Reach Perfection [31:34 - 41:07] CEO Firsts Just Embody That! Your first step to becoming the CEO You don't always have to be all in We are all born with creativity The First Person You Have to Hire  [41:08 - 46:04] Closing Segment Seek outside mentorship and guidance Things happen for us and not to us Intuition is powerful    Connect with Robyn Graham Website: www.therobyngraham.com Instagram: https://www.instagram.com/therobyngraham/ Facebook: https://www.facebook.com/theRobynGraham/ Facebook group: https://www.facebook.com/groups/thefemaleentrepreneurinsider Pinterest: https://www.pinterest.com/therobyngraham/ Clubhouse: @therobyngraham LinkedIn: https://www.linkedin.com/in/therobyngraham   Special Offer for Listeners: https://therobyngraham.com/resources/   “A Guide for Alleviating Anxiety and Developing Health Habits for a Healthy Mind” “How to Build a Strong Foundation for Long-Term Brand and Business Success” The Robyn Graham Show     If you liked my show, please LEAVE A 5-STAR REVIEW, like, share, and subscribe!   WANT TO LEARN MORE?   Learn the 5 Steps to becoming a high-performing CEO. Get a complimentary copy of Optimize Most entrepreneurs are up 80% more sales on the table. Are you? Schedule a Rev Up Your Revenue Audit to find out. Connect with me through Emi Kirschner Business Coach, Facebook, Instagram, and LinkedIn Check us out on https://emikirschner.com/podcast/ Thank you for tuning in!     Tweetable Quotes "Until you embody the mindset of a CEO, it makes it really difficult to have a successful business." - Emi Kirschner  "We are all born with creativity.  But the chaos of life and our lack of care for ourselves causes it to be stifled." - Robyn Graham

On this show this week, hosts April and Laura welcome Rai Cornell, founder and CEO of Cornell Content Marketing, to discuss PR best practices for brands in the digital era. Together, they discuss why Rai believes it can be beneficial to be “polarizing” as a brand and how companies can determine whether to take a stand on social issues. Next, our hosts discuss Major League Baseball's handling of the racism allegations against Josh Donaldson and analyze a recent announcement from The Guardian urging employees to delete old social media posts. April and Laura also share press release strategies, including the media benefits and SEO value that come with putting an announcement on the wire. For this week's Anonymous PR Horror Story, they read a submission from one listener whose new freelance client has unrealistic expectations for his marketing webinar. Read the PR News of the Week here: Yankees Controversy: https://www.espn.com/mlb/story/_/id/34085683/report-new-york-yankees-josh-donaldson-1-game-ban-upheld-mlb-fine-cut-5000 The Guardian's Twitter guidelines: https://www.niemanlab.org/2022/05/think-carefully-before-you-quote-tweet-the-guardian-releases-new-social-media-guidelines-for-staff/ Learn more about Rai's work here: https://www.cornellcontentmarketing.com/ Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/ You can also connect with Trust Relations on our website: https://www.trustrelations.agency/ or on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. Send in a voice message: https://anchor.fm/prwinedown/message --- Send in a voice message: https://anchor.fm/prwinedown/message

Answering Your Marketing Questions, Coming Back To The Journey & Foundation For Long Term Brand by Will Mosley

Your why is what will help build the emotional connection that will make people trust you and want to buy from you. Knowing you why, your purpose, is a critical part of building a strong foundation for a successful business. Simon Sinek speaks about the importance of knowing your why and starting with why in his TED Talk. About Chris Olson Chris Olson is the master of knowing your why. After more than a decade working in broadcast media, Christ founded a communications consultancy and began leveraging her behind-the-scenes media expertise to benefit clients. Through that work, Christ realized her why - to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success. She is the founder of the My Founder Story platform. Chris is the author of Whyography, Building a Brand Fueled with Purpose. Knowing your why is important for confidence and funding Women get about 4% of venture capital. Similarly, only 25% of women who apply for business loans receive the loans. This is not because of bad credit or poor ideas. Most likely, it is a lack of confidence or inability to show the impact you will have through your business when pitching to investors. Knowing your why is critical for conveying confidence. To learn more about women in business and funding for women-owned businesses, listen to episode 112 with Maureen Borzachiello.  Clarity comes from knowing your why (purpose) Getting clear on your brand is the foundation for your business. Clarity on your why, your purpose, what is trigging the emotions inside of you to create your business. If struggling to find clarity around your why use Robyn's purpose equation: values + visions + passions = purpose (knowing your why). Likewise, when you have clarity and are focusing on your why, you will feel more fulfilled. The Why Journey Map Values are a huge part of your why. Start with the values that resonate with you. Sometimes, people choose values that are aspirational but aren't how you are showing up in the world. Choose values that you are actively living. You can look at where and how you are spending your money. Most likely, you are purchasing from brands and companies that align with your values. Similarly, evaluate how your values show up in your everyday life. The first step is getting clear on your values. Narrow your values down to five that show up in your life in action every day. The tiny why statement There are 20 power verbs are works like education, empowers, advances, the words that indicate a powerful action. What power verb would you choose for your business and connect that to the person you serve? For example, Chris's tiny why statement is: I empower women-owned businesses. To grow confidence in your business, practice saying your tiny why statement. The impact statement Now, to make your tiny why statement your why statement, add the impact you have on your ideal customer. For example, Chris wants to help other women make an impact by confidently communicating how they serve others. Shoppers want to purchase from purpose-driven businesses. Likewise, people want to work for purpose-driven businesses. Therefore, there are a lot of reasons to have clarity around knowing your why and your purpose. Be sure that your why is about how you are making an impact in the world. Leading with why instead of what From a young age, we are taught to lead with what. But leading with your why is much more impactful for building connections and keeping the conversations moving forward. Eventually, you get to your what, but it is best to lead with your why. Likewise, starting with your why will hook people because of an emotional connection. Similarly, your why is rooted in who you are so you don't have to remember buzz words or bullet points, you are speaking from your heart and with confidence. What is whyography? Whyography is writing about your why. Your why is your natural differentiator. The concept of whyography is the art and science of telling your story. Think about how the human brain reacts to stories. Whyography touches on telling your story to really engage the senses of your audience. Start with the big moment of wanting to start your business. Next, explain how you pursued the path to do this, and the climax is taking the leap and starting your business. Then, encapsulate what you are doing in your business and your why. The conclusion is your vision for the future, what you hope your business is doing five years from now. Whyography captures the principles of storytelling and the power of purpose. Your why is your compass When feeling stuck, pivoting, rebranding, or feeling confused, come back to your purpose to regain clarity. Your why may shift slightly, but if you think of it as a compass, you will be able to redirect yourself by regaining clarity.  If you feel like you are floundering, or your business is floundering it is because you aren't aligned with your purpose. Do the exercise of the tiny why statement to bring yourself back to a place of clarity. Likewise, ask yourself if you are doing something to serve your clients? Ask yourself what impact you want to have. When you look at your why think about the moments in your life that were big moments? Look at the moments good and bad, that have guided you to what you want to do. For example, does empathy drive you? And what did you do next? Your values will show up in what you did next. Learn more about Chris by visiting her website. Learn more about your host, Robyn Graham. Download the free eBook, How to Build a Solid Foundation for Long-Term Brand and Business Success

In this episode, we talk with Mark Miller, co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance, including Lexus and The Ritz-Carlton Hotel Company. For more information about ThinkLA's mission and membership, go to https://www.thinkla.org.

Former corporate girl turned brand photographer turned brand strategist, this week's guest knows a thing or two about building a brand. Using the power of brand strategies Dr. Robyn Graham helps multi-passionate women find their second phase and become entrepreneurs. She helps them build personal brands and launch businesses with solid foundations for long-term brand and business success.  She's taking us through her 5 C's to branding to help build a brand that connects with your ideal clients and builds a real, emotional connection with them. Stay Connected with Robyn: Visit her website and view her resources Follow her on Instagram Listen to her podcast, The Second Phase Podcast    If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @niclaino on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Interested in learning more about working with me? Click here to learn more about how we can work together.  Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.

In the market of B2B, focus on demand generation and sales initiatives can provide a surge in short-term sales for buyers in-market, but what about 95% of your target market currently out of the market? Can building your brand deliver long-term growth, influence your decision-makers and repeated exposure of your brand? In this digital masterclass, our brand experts discuss: • When to rethink your funnel and sales objectives • Why and when creative generates a competitive advantage for B2B brands • How to maximise your reach mostly against out-of-market buyers, not in-market buyers • What to do to ensure you're first to mind when a buyers moves into the market

It's relatively easy to get budgets for short-term marketing campaigns. But how do you argue if you want to build your brand in the long term? The internationally renowned marketing expert, Mark Ritson, has tackled the question and put together a really good, tried and tested guide. I have summarised it for you and added a very recent example that also shows how important brand building is for the long-term profitability of the brand / company. And that ROI-based brand actionism does not lead to building strong brands. Even if the CFO wishes it so much. Have fun reading! Ralph Links: 1. https://www.marketingweek.com/mark-ritson-answer-question-marketers/ 2. https://www.warc.com/newsandopinion/opinion/les-binet-on-why-long-term-marketing-matters-in-the-age-of-short-termism/3307 3. https://www.marketingscience.info/when-brands-stop-advertising/ 4. https://www.marketingweek.com/mark-ritson-pg-coke-dont-cut-ad-spend/?cmpid=em~newsletter~weekly_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=weekly_news&eid=22267565&sid=MW0001&adg=8361470 --- Send in a voice message: https://anchor.fm/uwe-ohnemus/message

In this episode, we are going to talk about how you need social media proof for long-term success in today's world!    DOWNLOAD my FREE 5-Phase Startup Guide and 5-Day Product Finder Email Course: https://www.andyisomcoaching.com/5-phase-guide   My NEW Special 50% OFF Jungle Scout link: https://junglescout.grsm.io/AndyIsom-50off Check out these other Jungle Scout discounts: https://www.junglescout.com/aff/andyisom/  

In this episode, Darren Reinke Chats with Heiner Hilbert, CEO of H2 Sports Marketing. Heiner discusses the lessons he learned working with iconic sports stars such as Lebron James, Dwayne Wade, and Michael Jordan, the factors that led him to launch his own sports marketing agency, as well as how he uses human connection to build trust with clients and develop their long term brands.H2 Sports Marketing is a sports marketing agency that works with athletes in the NFL, NBA, and MLB to develop long lasting and authentic brands.Show Notes:How Heiner was Introduced to Professional Sports [1:04]The Key Differences Between a Marketing Agent and a Contract Agent [4:07]The Differentiating Mindset Heiner Adopted to Break Into the Sports Industry [6:38]How Heiner Prepared for Critical Moments with Key Sports Stars [13:30]Why Heiner Left Working With Iconic Athletes to Start His Own Sports Marketing Agency [17:23]How Heiner Uses Human Connection to Build Trust With New and Existing Clients [24:15]The Key Elements Heiner Uses to Build an Athlete's Long Term Brand [30:40]How Heiner Advises Clients Through Brand Mistakes [34:57]Links:H2 Sports Marketing on Instagram H2 Sports Marketing on Facebook H2 Sports Marketing onTwitter 

#17. Achieve your goals in 2021! Fashion and lifestyle blogger Jaimie Tucker is back on the podcast to talk about how you can set effective goals - both personal and career - that can help you achieve your ideal outcome. Jaimie also shares her tips for pitching brand collaborations, including how she's developed long-term "retainer" brand partnerships that have her a full-time Influencer. We also discuss time management hacks to get things done while also carving out time for self-care. Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram. To connect with host Diane Taha go to instagram.com/stylecontext. To connect with Jaimie Tucker go to instagram.com/jaimie_tucker.Music:Say Good Night by Joakim Karud @joakimkarudMusic provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE

Leveraging brand partnerships has been a game changer for my business and is something we're making an even bigger priority going into next year, so I'm really excited to introduce you to today's guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships.As a first generation Asian American, Jenny Dinh Safransky has always been a natural born hustler. In her most recent role as Manager of Partnerships & Business Development at The Recording Academy for The GRAMMYs, she worked closely with brands that are household names like Absolut, Mastercard, Hilton, Trident, Delta and more. After a career transition and making her own leap from cubicle to CEO, Jenny is now sharing her expertise with other women through the launch of JDS Projects - a talent management agency with a focus on empowering and connecting diverse women of color creators, influencers and thought leaders with like-minded brands.Stay tuned to hear Jenny and I talk about how to make the right connections, the importance of creating long-term partnerships over one-off collaborations, and how to think outside the box to authentically integrate an outside brand with your own.Connect with Jenny:JDS Projects @itsjdsprojectsLinkedIn If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

In our latest Affectiva Asks podcast episode, we feature Terence Scroope, Vice President of Insights and Solutions at Unruly. We spoke about some of the recent research work he has done, especially around gender stereotypes in US advertising, ads surrounding the Black Lives Matter movement, and much more.Read more at the blog here: https://blog.affectiva.com/balancing-long-term-brand-effects-and-short-term-activation-with-unruly

The episode you all have been waiting for! In this episode, I breakdown how I've increased my brand collaborations within the past year, as well as what you can do to ensure long-term partnerships. Don't forget to rate, subscribe and leave a review! Keep up with us: @TheFemaleMillennial @beelievedahype --- Send in a voice message: https://anchor.fm/currently-bossin-podcast/message Support this podcast: https://anchor.fm/currently-bossin-podcast/support

In this week's episode Yash Gandhi, Head of Marketing at Baiada Group talks about long term brand building, the importance of applying a long term and short-term lens when branding and the secret weapon of creativity: outsmart not outspend.

LEGACY IN THE MAKING: Building a Long-Term Brand in a Short-Term World (McGraw-Hill). Award-winning author of "Obsessive Branding Disorder" (one of Strategy+Business's Best Books of 2008), "The Method Method" (an Advertising Age Top Ten Marketing Book of 2011), and "Legacy in the Making" (a Washington Post and 800CEOREAD bestseller, Business Book Awards Book of the Year 2019 Finalist, Tribeca Disruptive Innovation Awards Notable Book of 2018, and one of the “Top Ten Business Books of 2018”--Shep Hyken, Leadership Strategy Contributor, Forbes).Reporter for The Atlantic, The Wall Street Journal, The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, Entrepreneur, and MarketWatch, among others. Media appearances include ABC World News, CNN’s BookTV, NPR, South by Southwest, and The Colbert Report.Critical acclaim: “[A] timely call to arms... Conley is a keen observer and a trenchant critic” (The Boston Globe); “offers jaw-dropping reports” (The Wall Street Journal); “likably acid... tells great anecdotes [and] has a serious message for commerce” (The Guardian); “a deft journalist [who] asks a lot of good questions” (The Miami Herald); “his well-executed argument is convincing… a great read... a sophisticated, no-nonsense analysis” (GOOD Magazine); “an incisive investigation… Conley's perspective... is as alarming as it is stimulating” (Publisher’s Weekly); "Well, the doctor's prescription for you is to please come again, sir" (Stephen Colbert).

Prince left his estate a literal and virtual VAULT containing unseen video and audio creative works, other works and yet to be created works. In this weekly installment of Tech Law Podcast, Prince super-fan Enrico Schaefer talks about what is shaping up to be one of the great brand stories of 2019. It has been a slow (thoughtful?) to get off the dock, but we continue to see roll-out of what appears to be a thoughtful and cutting edge branding strategy. The Prince Estate has either carefully and brilliantly built a foundation for a fitting purple posthumous legacy. Or, Prince's IP estate is so vast that it is simply inevitable even as expressed through court process and oversight. Either way, of one of the great artists of our generation is being reincarnated through the expression of a content strategy that is working. The fact that the estate may be financially upside down and tens of millions in expenses, means little. I have seen the future [licensing opportunities]. And the future is Prince. Check out the official YouTube Channel for Prince to see what professionally curated content and intentional branding looks like. https://www.youtube.com/user/prince/videos. Thank you for listening, please consider subscribing (we are going the crush content on building an idea economy company. --- Send in a voice message: https://anchor.fm/techlaw/message

Minter Dialogue Episode #311Mark Miller is Chief Strategy Officer at Team One, part of the Publicis Groupe. He's also the founder of The Legacy Lab, a research and consulting practice based in LA, helping global brands drive change. He very recently co-authored with Lucas Conley the book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, which was just selected as a finalist in the Business Book Awards 2019. In this conversation, we discuss Mark's modern version of legacy, why legacy is key in genuine brand building, what are the keys to building that kind of legacy, and some of the issues around governance.And just a quick announcement that my new book "Heartificial Empathy, Putting Heart into Business and Artificial Intelligence" which just came out, also got selected at the same BBA as Mark's book! Hope you'll take a look at both books! Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Everyone knows the value marketing has on the sales cycle. Marketing puts forth an incredible amount of effort to warm clients and accounts. Sales members strive to close deals, often under immense pressure to meet quotas. When these two teams work together, it’s magic. So this week, we’re listening to Faye Hawkins from First Base Unlimited. Their goal? To help you strategize and determine who your real buyers are, and understand how you can best access and serve the market. On this episode of the B2B Revenue Acceleration podcast, Faye delivers these answers and more. Faye Hawkins has been defining the face of tech brands for almost 20 years, specializing in B2B software.

My guest today is Mark Miller, the founder of The Legacy Lab and chief strategy officer of Team One. His work focuses on helping companies build legacies and make lasting impact on the markets they are in. The topic is his book Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World. In this episode of Trend Following Radio we discuss: Work for the modern age Wow stories Legacy companies Re-inventing markets Social and cultural change through business Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Mark Miller is founder of The Legacy Lab and chief strategy officer of Team One. His work focuses on helping companies build legacies and make lasting impact on the markets they are in. Mark’s new book is “Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World.” How do those who succeed look at today’s world and move through it? Mark has come up with five principles: Put personal contribution before making money, internal culture must come first, it’s not just about growing your customer base but also collaborating with customers, lead in external culture and be the thought leader in your niche, and never stop thinking about your legacy – there is no such thing as 15 minutes of fame. Companies nowadays must not only look at how to get off the ground, but also long term sustainability. Honest Co. is an example of a company that re-imagined a market and positioned their products to become a billion dollar success. Jessica Alba made the company a personal mission and attached her story to it–this passion spilled over into the company and fueled them to where they are now. Other companies have become not only thought leaders but also culture leaders. Sharing technology rather than hoarding information can drive companies forward in unseen ways. Mark shares stories ranging from Ritz Carlton, Lexus, San Diego Zoo, Jagermeister, Mercedes, Apple, Microsoft and Tribeca film festival. These companies/organizations have re-imagined and helped their competitors push markets further by showing more interest in creating cultural and social change rather than dominance over their competitors. In this episode of Trend Following Radio: Work for the modern age Wow stories Legacy companies Re-inventing markets Social and cultural change through business

With China becoming an increasingly competitive market, it’s vital to understand how to make your product stand out and align with Chinese tastes. On this episode we speak with Andrew Kuiler from The Silk Initiative in Shanghai about refining your long term brand strategy in China. We discuss the Chinese consumer’s evolving tastes, the central government’s health targets and considerations businesses need to take regarding the labelling, packaging and flavours of their products from a company with extensive China market experience with clients such as Arnot’s, PepsiCo, Campbells, Pizza Hut Mccain Foods and Brolos Lobsters. Andrew Kuiler is the founder and CEO of The Silk Initiative, China’s only specialised food and beverage insights-driven brand consultancy. A native Australian, Andrew managed a global career where he quickly climbed the ladder of large agencies in Shanghai, New York, and Sydney before carving out his own path with the launch of TSI. I hope you enjoy our discussion.

Today's episode is with Lucas Conley. Lucas Conley is the co-author of Legacy in the Making, a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the co-author of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.Conley and his co-author Mark Miller noticed a disturbing trend: In a world increasingly fixated on short-term results, more and more leaders and brands are ignoring their long-term interests. They saw a lot of reasons for this kind of hyperactive short-term thinking, which they delve into at length in their book, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, but what interested them the most was a third group of leaders and brands they identified in our research — those using long-term thinking to stand out in a short-term world. They call this forward-looking approach to legacy “modern legacy” or “legacy in the making” to distinguish it from traditional notions of legacy, which generally concern something left in the past. Focusing on this small group of select leaders and brands, they set out to discover what these modern legacy builders had in common. We discuss all this and more.Resources Mentioned In This EpisodeBook: https://www.amazon.com/Legacy-Making-Building-Long-Term-Short-Term/dp/1260117561The Legacy Lab: http://www.thelegacylab.com/ See acast.com/privacy for privacy and opt-out information.

      Lucas Conley               The Importance of Long-Term Thinking in a Short-Term World Business (and careers) seem to have been relegated to short-term thinking. A three-month view for profits is the norm, so decisions are made to support the next bottom line. What happened to valuable long-term thinking? Is that even done any more? Yes, it is. And make note – it is usually done by the most successful leaders and businesses. Long-term thinkers know the result they are looking for, so they act more quickly when decisions must be made. They are clear on their ambition to go the distance, and they are passionate about the vision to get there. They clarify and share the passion and values with team members to rally support. They know what will separate their business, and they remain relevant with the times. Why are you doing what you are doing, and what about that will leave the world a better place? Consider that as you listen to this podcast.   Learn more about Lucas Conley and The Legacy Lab, by clicking here.  You can connect with The Legacy Lab on Twitter and Facebook, and you can check out Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by clicking here.     Click here to check out our newest leadership development tool – LEAD – Leadership Education and Development          Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com) Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life. Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)    

Ryan Caligiuri speaks with Amazon.com Best Selling Author, Mark Miller the author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World as they break down his book into a handful of golden nuggets!---Rate and Review the show and send a screen capture of your submission to Podcast@RyanCaligiuri.com and get entered for a draw to win a prize greater than $1,000 every quarter. Enter once and be entered forever!---Tweet any book recommendations you have for Ryan using the hashtag #CutTheCrap on Twitter and everywhere else.LinkedIn: https://www.linkedin.com/in/ryancaligiuri/ Instagram: https://www.instagram.com/ryancaligiuri/ Facebook: https://facebook.com/ryancaligiuriTwitter:https://twitter.com/ryancaligiuri See acast.com/privacy for privacy and opt-out information.

On this week's episode of the Blogged Podcast, we sit down with Mae to talk about how bloggers can leverage influencer platforms to build long-term relationships with brands, how repeat collaborations with the same brand are good for influencers, and the benefits of outsourcing collaboration logistics by using an influencer platform.  Mae also shares some […] The post 018: Leveraging Influencer Platforms to Build Long Term Brand Relationships with Obvious.ly Founder & CEO Mae Karwowski appeared first on MY HAUTE SOCIETY.