Podcasts about building brands

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026 event dates and survey, The Podglomerate presents 22 industry leaders looking back at the year and forward to the next, tracking how loyal your podcast audience is, and Eventbrite partners with Listener.com. . Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

T. Christian Helms is the creative force behind Helms Workshop, a branding agency based in Austin known for crafting bold, character-driven brands. He's a designer, writer, speaker, and former Pentagram-er who once designed a logo in a Burger King bathroom (yep, really).In this episode, Christian and Nicholas Kuhne dive into why design without thinking is dead, how to build a brand that makes people feel something, and what separates a pretty logo from a movement. If you've ever been frustrated by clients picking the “safe” option, or wondered whether brand agencies still matter in an AI-driven world – this is the one to queue up.

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026 event dates and survey, The Podglomerate presents 22 industry leaders looking back at the year and forward to the next, tracking how loyal your podcast audience is, and Eventbrite partners with Listener.com. . Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

He's taught future CEOs, launched student-run stores, and believes most consultants are a waste of money. In this episode, we're back with John Talbott, senior marketing faculty at the Kelley School of Business to talk about what 17 years in the classroom has taught him about learning, leadership, and retail. John shares how Kelley trains students for real-world careers, the origin story behind Kelly Outfitters, and why motivation is the most powerful factor in education. He also reflects on post-pandemic retail, how Home Depot outpaced expectations, and why every bank should think more like a store. From early e-commerce to environmental impact, this one's packed with honest takes and sharp insights from one of the most respected voices in marketing education. Connect with John Talbott: https://www.linkedin.com/in/jtalbott1/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com

In this episode of the Drop in CEO podcast, host Deb Coviello welcomes Terry Blachek, an accomplished entrepreneur and franchise leader with over 35 years of experience in the health, fitness, and consumer lifestyle sectors. Terry shares his journey from humble beginnings to scaling major fitness brands like Orange Theory Fitness, discusses the importance of clarity, business models, and mindset, and offers actionable advice for leaders looking to grow and sustain their businesses. Episode Highlights: 2:22 — Terry’s entrepreneurial roots and early career in fitness and business 6:18 — The founding and explosive growth of Orange Theory Fitness 10:25 — The power of clarity, communication, and solving the right problem in business 19:36 — Mindset, overcoming adversity, and building a personal advisory board Terry Blachek is an accomplished entrepreneur, speaker, and franchise leader with over 35 years in health, fitness, and lifestyle industries. As Managing Director at Franvest Capital Partners, he scales high-growth brands, including The Dog Stop. A founding partner of Orangetheory Fitness, he built Austin Fitness Group into 130+ studios and earned induction into the Orangetheory Hall of Fame. A recognized industry voice, he’s spoken at IHRSA, Disney Institute, and hosts the Tuesday with Terry podcast. Formerly an executive at Crunch, Lifestyle Family Fitness, and The Fitness Company, Terry continues to inspire leaders with his proven expertise in growth, culture, and performance. Company Website: https://franvest.ca/our-team/ Instagram: https://www.instagram.com/terry_blachek/ LinkedIn: https://www.linkedin.com/in/terry-blachek-78431a174/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

Bobby Steinbach, co-founder of legal marketing firm, MeanPug, shares why SEO isn't enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.

Digital gold is booming - but is it safe? India’s love for gold has gone digital. From ₹1 micro-purchases to 24x7 vault-backed convenience, digital gold is fast becoming the new-age savings habit. But behind the glitter lies a grey zone - hidden markups, patchy audits and no regulatory oversight. Now, with SEBI stepping in to sound the alarm, the question is whether this booming fintech favourite can stay credible without a watchdog. In this episode of The Morning Brief, host Anirban Chowdhury unpacks the rise, risks and realities of digital gold with Abhinav Kaul, Senior Assistant Editor at ET Wealth and Harshad Chetanwala, Co-founder of MyWealthGrowth.com. Follow the host, Anirban Chowdhury, on Linkedin and X, and click here to explore more of his work. Check out other interesting episodes like - Are We Going Back to Gold Standards?Physics Wallah Founders on IPO, Growth and LossesCorner Office Conversation with Apollo’s Dr Preetha and Suneeta ReddyGroww’s ₹6,600 Cr Leap - Fintech’s Big Market Test Begins Nobel Laureate James A Robinson On Power and Prosperity, AI and SocietyOML CEO on the Creator Economy’s Next WaveRebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube. CREDITS: FirstpostSee omnystudio.com/listener for privacy information.

Edtech star Physics Wallah has taken a bold leap - from the virtual classroom to Dalal Street. What began in 2016 as Alakh Pandey’s YouTube channel for JEE and NEET aspirants has grown into a $2.8 billion unicorn—now testing investor sentiment with a ₹3,480 crore IPO. Yet, despite the hype, subscriptions remain sluggish and market buzz subdued. Is this the next phase of India’s edtech story or another early reality check for a celebrated startup? Ahead of the listing, ET’s Startups Editor Samidha Sharma and reporter Tanishka Dubey sat down with founders Alakh Pandey and Prateek Maheshwari to unpack the company’s rapid rise, its financial strain, and what comes next in its expansion playbook. Tune in. Check out other interesting episodes like - Groww’s ₹6,600 Cr Leap - Fintech’s Big Market Test Begins Nobel Laureate James A Robinson On Power and Prosperity, AI and SocietyCorner Office Conversation with Apollo’s Dr Preetha and Suneeta ReddyOML CEO on the Creator Economy’s Next WaveRebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

Trish Butler has held senior marketing roles at household names such as B&Q, Screwfix, McCann, and the Taxback Group (now CluneTech). These roles gave her a front-row seat to the challenges of scaling international brands, managing multiple markets, and aligning teams around shared values and goals. Host Simon Hodgkins catches up with Trish Butler, Portfolio CMO, on this episode of VistaTalks.Key TakeawaysTrish closed the conversation with a message every business leader should remember: keep it simple. Focus on clarity, consistency, and delivering on your promise every time. Growth comes not from complexity, but from clear communication, strong culture, and customer-centric thinking.00:00 - Trish Butler - VistaTalks Ep 18201:26 - Building Brands in High-Growth Startups07:02 - Lessons from Leading Multiple Brands10:33 - Scaling Brands Effectively16:24 - The Role of AI in Marketing21:32 - Culture, Communication, and Alignment26:00 - Go-To-Market Strategies That Work (and Fail)31:50 - Leading Global Teams and Key TakeawaysAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Software no longer needs to be written - it can now be imagined.In this episode of The Morning Brief, host Himanshi Lohchab sits down with Amjad Masad, founder and CEO of Replit, the $3 billion AI-native coding platform redefining how the world builds technology. Masad traces his journey from Amman to Silicon Valley, the creation of Replit, and how AI agents are ushering in a post-coding era - where productivity is measured not in lines of code but in creative intent. He explains why India’s 17 million developers stand at a once-in-a-generation inflection point - if the country can shift from cost arbitrage to innovation arbitrage. It’s a conversation on ambition, automation, and the audacity to reimagine work itself. You can follow Himanshi Lohchab on her social media: X and LinkedinCheck out other interesting episodes like - Nobel Laureate James A Robinson On Power and Prosperity, AI and SocietyCorner Office Conversation with Apollo’s Dr Preetha and Suneeta ReddyGroww’s ₹6,600 Cr Leap - Fintech’s Big Market Test Begins OML CEO on the Creator Economy’s Next WaveRebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

Why do nations rise - and why do they fail? In this special edition of The Morning Brief, ET’s Executive Editor Sruthijith KK speaks to James A. Robinson, co-author of the seminal Why Nations Fail and co-winner of the 2024 Nobel Prize for Economics, on the shifting architecture of power, prosperity and politics. Robinson unpacks why economists no longer lean on the term “capitalism,” the perils of simplistic theories like “geography is destiny,” and how inclusive institutions - not authoritarian efficiency - determine a nation’s fate. From India’s deep democratic roots and Africa’s untapped potential to the United States’ “mad rush for productivity” that he calls “a train wreck waiting to happen,” Robinson offers a profound reflection on the forces remaking our world. You can follow Sruthijith K.K. on his social media: X and LinkedinCheck out other interesting episodes like Yuval Noah Harari on Information, Invasion, IndiaAnother Big Betting Scam!!Groww’s ₹6,600 Cr Leap - Fintech’s Big Market Test Begins Corner Office Conversation with Apollo’s Dr Preetha and Suneeta ReddyOML CEO on the Creator Economy’s Next WaveRebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

Cricket, cash and the dark web of betting — the scandal has come full circle. The Enforcement Directorate has frozen over ₹11 crore in assets belonging to former Indian cricket stars Suresh Raina and Shikhar Dhawan, who are caught in the crosshairs of a money-laundering probe. At the heart of the investigation is 1xBet, a global betting platform banned in India yet flourishing through celebrity endorsements, offshore loopholes, and sophisticated digital marketing. In this episode of The Morning Brief, host Anirban Chowdhury speaks with ET’s financial crimes expert Rashmi Rajput to unravel how this underground economy thrives in plain sight. Tune in: You can follow Anirban Chowdhury on his social media: X and LinkedinCheck out other interesting episodes from the host like Bhilai to Burj: The Rs. 5,000 Cr Bollywood Studded Mahadev Book ScamIs Women’s Cricket in India Finally Out of the Shadows? Groww’s ₹6,600 Cr Leap - Fintech’s Big Market Test Begins OML CEO on the Creator Economy’s Next WaveRebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

India’s largest retail broker is making its debut on Dalal Street - but can Groww sustain its blistering rise once the markets start asking harder questions? Founded in 2016 by four ex-Flipkart entrepreneurs, Groww has reimagined investing for young India - through clean design, relatable content, and a promise of simplicity in finance. Its ₹6,600-crore IPO now is a test of whether scale built on retail exuberance can evolve into long-term resilience. With 80% of its revenue still anchored in broking and regulators sharpening their scrutiny of speculative trades, Groww faces its toughest market yet - the public one. In this episode of The Morning Brief, host Anirban Chowdhury speaks with Pratik Bhakta, ET’s in-house fintech expert, to decode Groww’s journey - its breakout playbook, its pressure points, and whether this listing signals India’s fintech maturity or just another market mirage. You can follow Anirban Chowdhury on his social media: X and LinkedinCheck out other interesting episodes from the host likeCorner Office Conversation with Sridhar Vembu, CEO, of Zoho CorporationRebel Foods’ chief on Building Brands, Tech, and an IPO on the HorizonExplaining RBI’s Raft of Deregulations Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube. See omnystudio.com/listener for privacy information.

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.Erin's story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University's Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired. Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.---This week's episode is brought to you by Best Buy Ads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What began as a simple idea—to change how we hear and interact with voices—has turned into a global tech movement. In this brand-new limited podcast series of The Morning Brief- ET in the Valley, host Surabhi Agarwal speaks with ElevenLabs co-founder Mati Staniszewski about the company’s mission to revolutionize voice technology. From its Polish roots and multilingual vision to expanding across India with support for Hindi and Tamil, ElevenLabs is reimagining how language, AI, and creativity converge. The discussion dives into the company’s collaboration with Indian enterprises, Mati’s meeting with Prime Minister Modi, and the challenges of navigating a rapidly evolving regulatory landscape. As voice models grow more sophisticated and creators monetize their own voices, the episode explores whether ElevenLabs’ blend of innovation, ethics, and global ambition could redefine how the world listens—and speaks—in the AI era.Tune inYou can follow Surabhi Agarwal on her Linkedin, Twitter profiles and read her Newspaper Articles. Check out other interesting episodes from the host likeCorner Office Conversation with Sridhar Vembu, CEO, of Zoho CorporationRebel Foods’ chief on Building Brands, Tech, and an IPO on the HorizonBooking’s APAC Chief on Travel Trends, AI, and LoyaltyReliance’s AI PlaybookText-to-Theater? How AI is Rewriting Cinema Part 1How AI is Rewriting Cinema Part 2 Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

Marketing is undergoing a seismic shift as technology, consumer behavior, and leadership styles evolve. Michael Kassan, a trailblazer at the intersection of media, marketing, and innovation, has helped shape that transformation. He joins Inside the ICE House to share how modern leaders must adapt their thinking to stay ahead, build resilient brands, and navigate the complexities of a rapidly changing landscape. Kassan reflects on his journey, the future of marketing in an AI-driven world, and the leadership principles that continue to guide him through disruption and opportunity.

It was indeed historic — India’s women’s cricket team finally lifted their first-ever ODI World Cup trophy on home soil, ending decades of near misses and heartbreak. But can one glorious win rewrite a long, uneven story? In this episode of The Morning Brief, host Anirban Chowdhury speaks with Ace sports journalist K. Shriniwas Rao and is joined by Divyanshu Singh CEO of JSW Sports to trace India’s remarkable yet turbulent journey — from pandemic disruptions and coaching shake-ups to the rise of fearless young stars redefining the game. The conversation delves into deeper questions: Why does the sport still grapple with a shallow talent pool, inconsistent marketing, and a Women’s Premier League yet to reach its potential?As the dust of victory settles, the episode asks whether this World Cup win can be more than a moment of pride — could it spark a lasting transformation for women’s cricket in India?You can follow Anirban Chowdhury on his social media: X and LinkedinCheck out other interesting episodes from the host likeCorner Office Conversation with Sridhar Vembu, CEO, of Zoho CorporationRebel Foods’ chief on Building Brands, Tech, and an IPO on the HorizonExplaining RBI’s Raft of Deregulations Catch the latest episode of ‘The Morning Brief’ on The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

Scott Clary is a serial entrepreneur, brand strategist, and the creator and host of the top-ranked Success Story podcast, where he's interviewed some of the world's most influential entrepreneurs, leaders, and visionaries. With an impressive career advising startups and building global brands, Scott has become a go-to voice on growth, leadership, and the mindset required to win in today's competitive landscape. At the heart of Scott's work is a deep belief that success is far more than financial achievement — it's about ownership, purpose, and the relentless pursuit of meaningful goals. He shares practical strategies for building powerful personal brands, creating content that connects, and cultivating audiences that truly care. His insights have helped countless founders, creators, and business leaders not only grow their companies but also design lives that align with their values. Driven by an entrepreneurial obsession and a passion for storytelling, Scott is on a mission to empower others to take agency over their ambitions and turn bold ideas into lasting impact. Whether he's behind the mic, on stage, or advising high-growth businesses, Scott brings clarity, candor, and actionable wisdom to every conversation — inspiring people everywhere to define and achieve success on their own terms. Timestamps: 00:00:00 Cold Open 00:00:08 Title Sequence 00:00:28 Show Notes VO 00:01:13 Intro Into Interview 00:31:36 Insertion 00:32:58 Interview Resumes 01:08:16 Outro

Join us for an inspiring conversation with Wyatt Lonergan, a visionary investor at VanEck Ventures, as he shares his incredible journey of becoming a key player in Web3 and blockchain innovation. Wyatt's story is one of curiosity, resilience, and a passion for building the future of finance. Whether you're an aspiring entrepreneur, a crypto enthusiast, or simply curious about Web3, this episode is packed with insights on stablecoins, DeFi, tokenized assets, and venture capital.What You'll Learn:

Rebel Foods disrupted India’s dining landscape by proving that you don’t need high streets to build high-value brands. From Faasos and Behrouz Biryani to Oven Story and Sweet Truth, it runs 20-plus brands across 10 countries — all powered by tech, not tables. In this episode of The Morning Brief, Co-founder and Group CEO Jaydeep Barman tells Anirban Chowdhury how the company transformed kitchens into a scalable platform for global restaurant brands.He opens up on the company’s origin story, its no-CV culture, cold-emailing Sequoia for funding, using data and automation in every kitchen, and why slow scaling beats fast burnout.Listen in: You can follow Anirban Chowdhury on his social media: Twitter and LinkedinListen to Corner Office Conversation our new show:: Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe, Corner Office Conversation with The New Leaders of Indian Pharma and much more. Check out other interesting episodes from the host like: Why Is India Still Buying Russian Oil?, How AI is Rewriting Cinema Part 2, Trump vs Harvard: India Impact, Of Dragons and Elephants: Modi–Xi in Focus and much more.See omnystudio.com/listener for privacy information.

In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team's creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu's, Patrick Buchanan.   To learn more about our research and get access to PRO+, go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities, contact us: advertising@emarketer.com   For more information, visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-building-brands-that-stand-world-that-never-turns-off-with-lulus-lead-reimagining-retail   © 2025 EMARKETER   Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America's Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.

Send us a textWhat does it take to build something that truly lasts? In this powerful episode, host Dionne Malush sits down with Bryan Smeltzer, the visionary strategist behind brands like Oakley, TaylorMade, Adidas, and K-Swiss. From his blue-collar beginnings to leading global business transformations, Brian shares how resilience, authenticity, and faith shaped his journey, and how those same values can ignite your own.Together, they explore what it really means to stay passionate through burnout, lead with vision through adversity, and build brands rooted in authenticity and purpose. Brian's story isn't just about business success; it's about staying grounded in faith, family, and the courage to keep seeing what others can't.If you've ever felt stuck, lost your spark, or wondered whether it's too late to start again, this conversation will remind you: it's never too late to become a visionary.Connect with Bryan here:Website: https://bryansmeltzer.com/LinkedIn: https://www.linkedin.com/in/bryansmeltzer/Facebook: https://www.facebook.com/bryansmeltzer33/Support the showConnect with Dionne Malush Instagram: @dionnerealtyonepgh LinkedIN: /in/dionnemalush Website: www.dionnemalush.com Facebook: /dmalush LinkTree: https://linktr.ee/dionnemalush

What if your business could heal, inspire, and transform just like a great medicine? In this soul-stirring episode of the Fusionary Health Podcast, Dr. Shivani Gupta is joined by Ryan Riley, co-founder of Cellcore and Fifth Hammer, who reveals how he turned his entrepreneurial journey into a mission of service, impact, and alignment.Ryan shares the transformational story of how India, Ayurveda, and herbal medicine shaped his founding of one of the most innovative gut health brands in the world. He opens up about sourcing mimosa pudica seed, partnering with India's Ministry of AYUSH, and co-creating Para 1 and Para 2 products rooted in ancient wisdom and backed by modern science.Together, Shivani and Ryan explore themes of servant leadership, pruning for purpose, building community, and the emotional toll of being a visionary founder. This is a conversation for anyone seeking to build a company or a life that truly serves and inspires.

OverviewHave you ever felt like you're navigating life's challenges alone, especially as a single mother? In this heartfelt episode, I sit down with Lailani Guzman, a multidisciplinary creator and solo mom, to explore her journey of self-discovery, faith, and creativity.Lailani opens up about her path to single motherhood, sharing the difficult decisions she made to break generational patterns and create a healthier environment for herself and her daughter. Her story is a testament to the strength and resilience that many solo moms possess.We discuss the struggles of asking for support and the importance of building a community as a single parent. Lailani's experiences highlight the courage it takes to overcome shame and reach out for help when needed.Faith and Healing: A Powerful CombinationLailani shares how faith has become her unwavering source of strength and guidance. She explains how her spiritual journey has intertwined with her healing process, offering insights into:The role of faith in overcoming life's challengesFinding gratitude in all situationsLearning to forgive and grow through difficult experiencesCreativity as a Tool for Self-Expression and HealingAs a brand strategist and visual artist, Lailani discusses how creativity has been a constant thread throughout her life. She introduces us to her inspiring "Paint and Praise" workshops, which combine art and spirituality to create a unique healing experience.Wisdom for Solo MomsLailani offers three powerful tips for solo moms navigating life's challenges:Invite God into every decisionDon't be afraid of changeBe the example you wish you hadThis conversation with Lailani Guzman is a reminder that you're not alone in your journey as a solo mom. It's an invitation to embrace faith, creativity, and community as tools for healing and growth.Are you ready to be inspired and find new ways to thrive as a single mother? Listen to this episode and discover how you can tap into your own strength and creativity to create a beautiful life for yourself and your children.Connect with Lailani: Threads | Substack Newsletter | Instagram=============Attend our next Solo Moms Connect Meetup. RSVP here.Join our Facebook group hereSubscribe to SoloMoms! Talk. Follow us on Instagram @solomomstalkhttps://solomomstalk.mysites.io/podcast-2-copy/breaking-cycles-and-building-brands-lailani-guzmans-story This podcast is hosted by Captivate, try it yourself for free. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

Geoff Cook's career took off the night he met MoMA's CMO—and helped create the iconic MoMA QNS brand. Since then, he's shaped brands from MILK and NeueHouse to Times Talks, JFK Terminal 4, and the Prince Estate. Partner at Base, mentor at TechStars, and global culture expert, Geoff shares how bold branding can leave a lasting cultural impact. What You'll Learn in This Episode - How a single encounter can launch a career and define a creative trajectory - Why human connection is at the heart of every successful brand experience - The concept of “world-building” in branding and how it fosters community - How to balance AI as a tool without losing creative originality - Key considerations for branding early-stage companies and preserving cash Episode Chapters (00:00) Intro (00:33) Jeff Cook's career breakthrough at MoMA (02:10) Early lessons from DKNY and international branding (04:07) Culture-driven branding from Milk to global institutions (07:40) Translating cultural expertise to JFK Terminal 4 (10:09) World-building brands to foster human connection (12:19) AI in creative work: opportunities and guardrails (20:12) Mentoring early-stage companies and branding pitfalls (26:27) Brands that make Jeff smile About Geoff Cook Geoff Cook's career catapulted on the night he met MoMA's CMO at a Base party in Manhattan, where he discussed developing the institution's new branding for its temporary museum in Queens. The project, MoMA QNS, was the first in a string of iconic brands he has helped to create, including MILK, NeueHouse, JFK Terminal 4, Iconiq, The New York Times' Times Talks & Food Festival, the Prince Estate, and countless others. Geoff approaches branding with a sharp understanding of business strategy and a finger on the pulse of global culture (he speaks four languages and savors local flavor everywhere he travels). As a partner at Base, Geoff asks companies big questions and helps answer them with unexpected, visionary solutions. The result is very often a profound cultural impact. Geoff also puts his branding acumen to use as a mentor at renowned tech accelerator, TechStars, and serves as a board member at Sentral. What Brand Has Made Geoff Smile Recently? Geoff is impressed by On, a Swiss-based athletic brand. He admires how On builds a cohesive, coherent world through product design, store experiences, and creative campaigns that surprise and delight. The combination of Swiss precision and playful, culturally relevant marketing makes On a standout in his eyes. Resources & Links Connect with Geoff on LinkedIn. Check out the Base Design website and Instagram. Here's the Design Week article on AI we discussed. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Mike steps “behind the scenes” with Graham Kuhn, the creative force behind Focus Films, whose life reads like a screenplay of transformation, grit, and passion. From the wrestling mats of small-town Wisconsin to the world's grand opera stages — and ultimately to the helm of his own film company — Graham's story proves that the path to success is rarely a straight line. When the pandemic hit days after launching his business, Graham faced what felt like the final curtain. Contracts vanished, plans unraveled — but instead of tapping out, he rewrote the script. Drawing on the resilience forged in wrestling and the discipline learned from decades on stage, he turned adversity into opportunity. Through community, mentorship, and a deep belief in the power of authentic storytelling, Graham brought Focus Films to life — and helped countless others tell stories that matter. Graham opens up about the fear of success, the magic that comes from genuine connection, and the courage it takes to stay true to yourself — even when the world is watching. From helping clients shine on camera to crafting stories that move hearts and minds, this conversation is all about transforming passion into purpose. IN THIS EPISODE: ➡️

JP links back up with two power players in the game — Gino, the mind behind The Gotti Brand, and Jordan from Blueprint Cannabis — for a round-two sit-down to catch up on what's new from coast to coast.Gino is gearing up to drop The Gotti Brand in New York while still keeping his West Coast operations moving, proving that real legacy can thrive on both ends of the map. Jordan, fresh off consulting gigs and traveling grows across the country, is back home in Sacramento, locking in at the Blueprint headquarters and dialing their next chapter of craft excellence.This one's all about building, evolving, and expanding — two brands that started with passion for the plant now playing on a national level without losing the culture that built them.⸻

In this episode of the Cash Rich Exit Podcast, Colleen O'Connell-Campbell welcomes Joanna Track, serial entrepreneur, strategist, and founder of Good Eggs & Co.   Joanna has launched and exited multiple businesses - including Sweet Spot, eLuxe, and The Bullet - and now leads Good Eggs & Co., a consultancy focused on content and context marketing. Known for her candid, no-nonsense approach, Joanna shares what she's learned about building brands with staying power, navigating exits, and avoiding common pitfalls that entrepreneurs face.   Key Highlights:   Redefining success in an exit: why an exit doesn't always equal success, and how legacy plays a role.   From Sweet Spot to The Bullet: Joanna's journey of launching and scaling digital-first businesses in Canada, often ahead of the curve.   The capital gap for women entrepreneurs: reflections on raising millions in funding and the systemic challenges women still face.   Don't build on rented land: Joanna's hard-won philosophy on creating assets you own (like email lists and websites) versus relying on platforms you don't control.   Content with context: why brands need to serve before they sell, focus on the long game, and create authentic, relatable voices.   Personal brand vs. business brand: why people buy from people, and how leaders can use thought leadership to strengthen both.   Growth mindset: why Joanna shifted from saying she wanted to keep Good Eggs small, to embracing its rapid growth trajectory.   Fun, frank advice: be yourself, be authentic, and test - because the biggest risk is never putting your ideas into the world. Whether you're scaling, selling, or starting fresh, Joanna's story offers lessons in resilience, ownership, and building a brand that thrives beyond you.   If Joanna's insights sparked ideas for your own business or exit strategy, connect with host Colleen O'Connell-Campbell on LinkedIn or to schedule your complimentary Wealth Gap Analysis. *** The Cash Rich Exit Podcast is brought to you by O'Connell-Campbell Wealth Management at RBC Dominion Securities.   All opinions expressed by the host, Colleen O'Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.   This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.   Colleen O'Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.

What if your next move isn't another location—it's owning a moment in your guest's life?Mark Rampolla built ZICO into a category and now backs founders with a $600M fund; his playbook is built for operators under pressure. We talk about the five-year reality of product-market fit, why velocity per store beats “more units,” and how owning a specific occasion (post-workout, post-shift, post-party) unlocks scale.Mark breaks down risk discipline—grow deep before wide—and what acquirers actually buy: a future customer and a missing occasion, not just a product.If you're tempted to expand because it feels like progress, this episode shows a sharper path: focus, proof, and traction that travels.To learn more, visit groundforcecapital.com ____________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.comFull Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.We have a lot more content coming your way! Be sure to check out our other content:Yelp for Restaurants PodcastsRestaurant expert videos & webinars

This week, I sat down with Suze Dowling, Chief Business Officer and Co-Founder of Pattern, for a conversation about what it really takes to build brands that last. Suze has spent more than a decade helping companies launch, scale, and connect with customers in meaningful ways, and today Pattern is a family of seven home-focused brands built around one mission: making everyday life more joyful.We cover entrepreneurship, brand strategy, and the real lessons learned from building in the DTC space. Suze shares how she and her co-founders went from running a world-class branding agency to realizing the hard truth that building an operating business is a whole different challenge. She opens up about their biggest early mistake — creating their first brand for themselves instead of their customers — and why “direct with consumer” is the only way to win.We also get into why a brand is like a human being, with depth, layers, and personality that evolves over time, and why so many companies still get this wrong. Suze explains how product quality, customer education, and thoughtful retention strategies go hand-in-hand with building a strong brand. And she doesn't shy away from the business side either, talking about margins, pricing, capital, and why most consumer founders should think twice before raising institutional funding.If you're building a consumer brand, leading a team, or just curious about how to connect with customers in ways that actually last, this episode is packed with insights you can use right away.Listen now for lessons on brand building, customer experience, and why empathy and clarity will always beat hype.

In this episode, he explains what changes when a CMO takes on the operator role, and why much of marketing fails to connect with real customers. From leading global brands to launching his own, Brian shares how clarity, strong execution, and customer focus drive real results. A practical look at what works—and what founders should stop wasting time on.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Krysta Jones, founder of The High Country Girls and leader of The Highly Connected, shares the real-world playbook for building cannabis brands that endure. From her organic start in Colorado to expanding across the U.S., Krysta explains how authentic community and a sharp focus on niche can beat broad, hype-driven marketing. Learn how to cultivate a tribe of rabid fans, leverage events and grassroots strategies, and build a personal brand that delivers a consistent customer experience. The conversation covers participation over pursuit, running events with intentional follow-through, and measuring success through data, CRM, and post-event engagement. Krysta breaks down the unit economics of events, budgeting guidance (a starting point of five to ten thousand dollars monthly in marketing), and how to scale without diluting impact. She also explains how she collaborates with mom-and-pop brands, public companies, and investors, and how The Highly Connected helps pair the right partners for long-term value. If you're a cannabis brand, retailer, or marketer aiming to grow sustainably, this episode offers a practical framework for community-building, profitable partnerships, and lasting growth.Thanks to your support, we've been nominated for the Emjays for Content Creator of the Year! Vote for Tommy Truong here: https://a.cstmapp.com/promotions/participate/1000967/287542 Find out more about THC Girls & The Highly Connected at:https://www.thehighcountrygirls.com/https://www.linkedin.com/in/krysta-jones-860b50132/https://www.linkedin.com/company/thc-girls/ 00:00 Introduction and Welcome00:09 Building Brands and Community00:37 Effective Marketing Strategies02:50 Starting a Brand in Today's World05:13 Importance of Personal Branding05:35 Challenges in the Cannabis Industry06:39 Participation and Support in Business08:33 Understanding and Developing Your Brand11:50 Working with Different Business Stages14:19 The Organic Growth of THC Girls19:39 Expanding to New Markets22:40 Event Hosting and Follow-Through24:57 Effective Networking Strategies25:38 Unit Economics of Hosting an Event26:09 Budgeting for Marketing Success28:39 Building Long-Term Partnerships34:29 Event Follow-Up Strategies41:21 Leveraging Technology for Event Success44:59 Conclusion and Final Thoughts #kayacast #cannabis #tips #dispensaries #business #podcast

Elmwood CEO Daniel Binns shares why purpose still matters—and how today's most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for attention, and driving growth in a polarized world.

In this episode of Building A Better Brand®, host Tony Triumph sits down with Mariam Asmar, a global brand and marketing leader whose career spans advertising, tech, and creative innovation. From her early PR days at Time Warner to shaping campaigns for legacy giants like Coca-Cola and L'Oréal, to now driving creative strategy at Braze, Mariam brings a rare vantage point on the intersection of creativity, community, and technology. Together, they unpack the hype and reality of Cannes Lions, which they call “the Oscars of advertising,” and explore how tech has redefined brand building, customer engagement, and creative accountability.The conversation reveals how Mariam is bridging the gap between traditional brand playbooks and performance-driven tech, emphasizing the importance of collaboration and storytelling. You'll get an inside look at Braze's Creative Innovation Lab and its role in helping brands merge creative strategy with data to build genuine, lasting relationships with their customers. Whether you're a founder, operator, or modern marketer, this is a must-listen for anyone curious about the future of brand building and the evolving role of brand marketing in 2025.What You'll Learn in This Episode:Cannes Lions: An Insider's Look: A deep dive into the "Oscars of advertising" and a juror's unique perspective on judging the world's most innovative brand campaigns.Bridging the Brand-Tech Gap: Insights on how to connect traditional brand playbooks with data-driven tech strategies to drive real growth and creative effectiveness.Braze's Creative Innovation Lab: A look inside the team's mission to help Fortune 500 brands and startups alike stay ahead of the curve by pushing the boundaries of creativity.Timeless Principles for Early-Stage Brands: Mariam's actionable advice for founders building from scratch and why brand differentiation is your biggest advantage when budgets are small.Brand in the Age of AI: Mariam's take on how new technology and shifting consumer expectations are forcing brand marketing to evolve from a separate department to a core, integrated strategic function.A Colorful Career: From McCann to Braze: A look at Mariam's diverse and storied career path and how she connected her past experiences to her current role in tech.Top 3-5 tips to build a better brand?: Mariam's actionable insights on what it takes to create a successful, enduring brand.Connect with Braze on their Instagram, LinkedIn, and website here. Connect with Tony Triumph: @tonytriumphofficial (IG), LinkedIn

Big brands don't narrow cast. They want to be known everywhere their category can be part of your life. And there's a reason for that strategic choice.This week, Elena, Angela, and Rob are joined by research professor Jenni Romaniuk from the Ehrenberg-Bass Institute for Marketing Science. Jenni breaks down why consistent distinctive assets matter more than aesthetics, how mental availability drives brand growth, and why targeting light buyers is critical for long-term success. Plus, learn why differentiation might not be as important as you think for building a successful brand.Topics covered: [04:00] Origin of distinctive assets research and why good branding matters[12:00] When brands should change or evolve their distinctive assets[19:00] What category entry points are and why they drive mental availability[23:00] How to prioritize category entry points for maximum impact[28:00] Why light buyers are essential for risk mitigation and growth[33:00] Why differentiation might not be necessary for brand success  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 Contagious Article: https://www.contagious.com/iq/article/jenni-romaniuk-on-distinctive-assetsJenni Romaniuk's LinkedIn: https://www.linkedin.com/in/jenni-romaniuk-2746884/?originalSubdomain=au Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

What if your brand could sell before the customer even knows they need you?This week on The Unified Brand Podcast, we're joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.We dive deep into:Why culture = marketing, and how employee experience shapes customer loyaltyThe three major friction points blocking growth (and how to remove them)How to decode customer motivation through identity and purposeThe truth about lead generation vs. lead captureWhy distinctiveness beats being different, and how to craft a “pink door” brandThe ROI of removing friction in every part of your customer journeyIf you're a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.

Step into a candid conversation with Kara Richardson Whitely as she explores the realities of weight stigma, the buying power of plus size consumers, and why brands miss out when they fail to embrace all bodies. Kara shares her powerful story of resilience as a plus size adventurer and advocate, offering insights into how businesses can heal the customer journey and create meaningful inclusion. From the retail industry's blind spots to cultural moments like the Cardi B controversy, this episode challenges assumptions and shows why body diversity is both a moral imperative and a business necessity.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of More or Less, Brit Morin and Dave Morin sit down with legendary VC Tony Conrad (True Ventures) for a candid conversation on the state of venture capital, the real impact of AI, the death of social media, and why non-attribution and EQ matter more than ever.Chapters:01:30 – The Power (and Rarity) of Non-Attribution in Venture 04:00 – Building Culture After the Dot-Com Crash 06:00 – Why We Don't Do This for the Money 08:30 – EQ vs IQ: The Human Side of Venture Capital 11:00 – The Wildfire Story: When VCs Show Up as Humans 16:50 – The Best GPs & Firms: Inspiration from Legacy and Newcomers 22:30 – Space Tech Is Real Venture Capital (Not Just AI) 28:10 – Venture Is a Contact Sport: Lessons from Ron Conway 30:40 – AI Hype: Is There Any Money Left for Startups? 40:00 – Manipulation, Social Media, and the Rise of AEO 49:30 – Building Brands in the Age of AI (and Why We Paused Consumer) 55:00 – The Dangers of AI Hype and Overfunding 57:00 – Why Contrarian Investing Can Wait—Focus on AI Now 1:04:00 – Pop Culture Corner: Taylor Swift, Branding, and First Concerts We're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessSpotify: https://podcasters.spotify.com/pod/show/moreorlesspodConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.  We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

Character branding is more than costumes and catchy taglines — it's about building a brand that emotionally resonates, tells a meaningful story, and makes your audience feel something real. In this powerful episode, Alexis Boyett shares her journey from being a professional princess to becoming a global coach for creatives, helping brands unlock their voice through play, storytelling, and emotional connection.If you're a business owner, content creator, or coach searching for how to build a brand that connects emotionally, this conversation is for you.Alexis breaks down how her work in character development in business branding gives leaders and entrepreneurs the ability to embody their mission — not just market it. With years of experience helping others create impactful, story-driven brands, she helps clients use brand psychology and corporate storytelling to build credibility, authenticity, and trust — all while staying playful and true to themselves.

What does it really take to leave the corporate world behind and build a thriving business from scratch? In this episode of Wickedly Smart Women, host Anjel B. Hartwell welcomes Bashak Ilhan, who has founded five startups, achieved two successful exits, and now leads a global consultancy. From selling childhood toys to landing a $3 million investment over coffee, this episode reveals the mindset, strategies, and resilience needed to bring bold visions to life. Listeners will discover why sales are at the heart of any business, how to immerse themselves fully in their dreams, and why knowing when to delegate is essential for both success and wellbeing. This is a must-listen for women ready to step into entrepreneurship with confidence, clarity, and courage.   What You Will Learn: Why early entrepreneurial experiences often shape lifelong business instincts. How transitioning from corporate life to entrepreneurship requires courage and vision. The importance of selling skills and vision casting in building a business. Why doing deep research and immersion before launching a venture can create a strong foundation. The value of building for the audience rather than personal taste. How to navigate challenges that arise in scaling and sustaining a startup. Why timing matters in choosing to exit a business. The role of branding, positioning, and strategy in securing investment and growth. How to innovate during crises and adapt to market needs. Why receiving too much funding early on can be more dangerous than not having enough. How financial constraints can fuel creativity and build stronger foundations. The importance of self-awareness and knowing when to seek a co-founder or partner. Why delegating effectively is critical to long-term success and personal well-being. How to redefine success away from busyness and toward balance and impact.   Connect with Bashak Ilhan Road Branding Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women on X Wickedly Smart Women on Instagram Wickedly Smart Women Facebook Community Wickedly Smart Women Store on TeePublic Wickedly Smart Women: Trusting Intuition, Taking Action, Transforming Worlds by Anjel B. Hartwell Listener Line (540) 402-0043 Ext. 4343  Email listeners@wickedlysmartwomen.com  

In this episode of The Ross Simmonds Show, Ross sits down with Brayden Young, co-founder & CEO of Slash Experts and original co-founder of Sendoso, to break down what it takes to cut through the noise in B2B sales and marketing. Brayden reflects on his entrepreneurial journey, the evolution of go-to-market strategies for 2025 and beyond, and how AI is reshaping the landscape for marketers, founders, and sales teams. They dive into personal philosophies, balancing family with drive, using strategic gifting as a growth lever, and how connecting customers with prospects is transforming the sales cycle. If you're in the trenches of building or scaling a company, this episode is packed with invaluable lessons. Key Takeaways and Insights: 1. Human conversations > traditional sales decks: Connecting real customers with prospects accelerates trust and conversions. 2. Strategic gifting is about thoughtful timing, not splashy spend. Think: handwritten notes, trigger-based outreach, and lifecycle communications. 3. Reviews are great, but community-driven insights and live interactions are the future of software buying. 4. AI is shifting go-to-market: fewer people, more productivity. Understanding how to use AI is now table stakes. 5. Success is relative: It's not just revenue — it's freedom, fulfillment, and building something that lasts 6. Brayden's Personal Frameworks “Don't build in a silo” — Always validate with customers before building product. “Three People Rule” — The only people he calls for big advice: wife, mom, co-founder. “Suck It Up or Go for a Walk” — His motivational speeches with his wife. First-time employee comp tip: Pick a high milestone and negotiate for equity or secondaries if you hit it. Resources & Tools:

In this episode: an in-depth conversation between Mosh and Sammi Cohen (@sammicohentalks), the creator of Social Currency — a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits.In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue.The daily news will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the ⁠⁠Mo News Premium⁠⁠ Instagram page. Mosheh Oinounou (⁠⁠@mosheh⁠⁠) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.

The Say YES Sisterhood is your invitation to a vibrant community of women who are embracing their dreams, reclaiming their joy, and living life with intention. Join today!Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and those navigating major life transitions like divorce, reinvention, and rediscovery. If you're ready to shed old roles and finally put yourself first, you're in the right place.In this episode, Wendy speaks with Siew Ting Foo, former Chief Marketing Officer turned author, podcaster, and soulful brand strategist. After 25 years leading global marketing at brands like Unilever, Mars, Diageo, and HP, Siew is now guiding leaders in building brands guided by soul, not just strategy.They explore: Why reinvention requires presence How to align personal purpose with professional evolution The five pillars of a brand with soulThis is your reminder that the most powerful brand you'll ever build begins with presence, not pressure.Connect with Siew:Get her book: Building Brands with SoulHer Podcast: Leadership With SoulHer Website: SoulForProfit.orgLinkedIn________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

As we kick off August, prepare to dive deep into the digital revolution with a true pioneer! We're thrilled to host Eric Cook, your quintessential "recovering banker" turned award-winning digital advocate and entrepreneur. After a successful 15-year career in community banking, Eric made the bold leap in 2007, founding WSI Digital – now recognized as the 2024 WSI Agency of the Year and 2024 International Franchise Association Franchisee of the Year. Eric isn't just a digital enthusiast; he's co-authored three best-selling "Digital Minds" books and is reshaping how industries, especially banking, connect and engage online.Eric's unique journey offers unparalleled insights into navigating digital disruption and embracing emerging technologies like AI. Through WSI, he empowers community banks nationwide to achieve digital mastery, social media savvy, and an unbeatable online presence. Beyond client work, his passion for fostering growth shines through TheLinkedBanker.com, an exclusive mastermind hub where banking pros refine their digital skills and personal branding. As a faculty member at leading banking schools, Eric is actively shaping the future of finance, one digital strategy at a time.In this powerful episode, Eric will share real-world strategies and practical tips on:His remarkable transition from a traditional banker to an award-winning digital agency founder.Overcoming common challenges for established industries adopting digital marketing strategies.How to build authentic online connections and master personal branding.The transformative role of AI in the future of community banking, and how to leverage these opportunities.Practical advice for entrepreneurs in any industry hesitant about fully embracing digital marketing and new technologies.Whether you're looking to disrupt a traditional market, enhance your brand's digital footprint, or confidently leverage AI for growth, Eric's blend of expertise, engaging storytelling, and entrepreneurial spirit makes this a truly unmissable conversation for visionary leaders across all sectors.Support the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

What does it take to build a brand that resonates and delivers long-term results? This week on the Glow Up, Gyrl Podcast, Kyra sits down with Julie Roth, a former high school teacher turned powerhouse brand strategist and copywriter who's worked with major brands like Google, Uber Eats, Estée Lauder, and the LPGA. Julie shares her journey from the classroom to creative strategy and breaks down how to build a brand that connects deeply with your audience. Whether you're building from scratch or ready to level up your business, this episode is your guide to getting clear on your brand's “why”—and making it work for you. In this episode: What brand strategy really is (and why you need it) How to research and refine your message The building blocks of a brand that grows with you Why she left agency life to go solo—and what she's learned along the way

Brand building isn't just about flashy campaigns, it's about tying every effort back to revenue. In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who's helped major organizations (including some names you'll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you're running a global company, a local nonprofit, or just starting out.Featuring:Why understanding your customer is the foundation of brand successHow hyper‑local campaigns can outperform massive ad buysUsing quick, simple market intel to shape messagingTurning bold ideas into action (and letting data guide you) If you want practical, revenue‑driven steps to make your brand stronger in 2025, this episode is packed with insight.