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Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:
Kevin Harrington takes us on a thrilling journey from his early days as the pioneer of the infomercial industry to becoming a powerhouse investor and Shark Tank celebrity. With remarkable candor, he reveals how acquiring unused cable television time in the 1980s launched his career and led to building multiple public companies and completing over 1,000 business transactions.The true magic of Harrington's success lies in his ability to adapt to changing market conditions. When he noticed television viewership declining as younger generations flocked to TikTok and Instagram, he pivoted away from his As Seen On TV empire toward digital marketing strategies. This foresight led to one of his most spectacular investments—Celsius energy drink—which he joined as a board member when shares were just $0.10, helping build it into a $20 billion company without spending a single dollar on television advertising.Make sure to download as we bring the best centimillionaires and billionaires interviews on the Accredited Investor Podcast. To learn more about Jonathan's recession resilient mobile home park real estate Fund & Flex Space Development investments for Accredited Investors: https://www.midwestparkcapital.com/To learn more about Jonathan's business growth consulting and fractional CMO services, and digital marketing for small businesses:https://www.revenueascend.com/consulting/The Family Office Club was founded in 2007 and has now become the world's largest association in the industry with over 7,500 registered ultra-wealthy investors-Richard C. Wilson is the partner of the Accredited Investor Podcast: https://familyoffices.com/To get your very own podcast guesting tour of 20, 40 or 60 episodes as a guest and become the celebrity thought leader in your industry: https://getpodcastbookings.com/Sign up to get on the list for the World's Most Exclusive Social Networking App: https://www.prestigesocialapp.com/To those looking to potential exit or sell their business or talk about potential business roll up partnerships:https://www.businesscashout.com/Join one of the fastest growing real estate groups on Facebook, which is our 27,400 Multifamily Investor Facebook Group: https://www.facebook.com/groups/451061265284414To learn more about mobile home investing, acquiring your first mobile home park: https://www.mobilehomewealthacademy.com https://linktr.ee/jonathantuttle
Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores the power of surrounding oneself with like-minded, aspirational individuals. Candice and Tony share personal stories that highlight the transformative potential of these environments, where quality conversations can propel one's personal and professional aspirations forward. They also examine the art of "pricing oneself out" of unfulfilling social circles to focus on enriching interactions. This exploration doesn't shy away from the more challenging aspects of relationships, as Tony and Candice candidly address the necessity of identifying and distancing oneself from toxic influences. The journey of personal growth often involves making tough choices about who to keep close and who to let go. They reflect on the importance of maintaining personal boundaries and safeguarding one's energy, stressing that authenticity and genuine support are paramount. As Candice and Tony dissect the nuances of networking and personal development, they champion the idea of pursuing true experiences before claiming expertise and caution against the allure of embellished narratives in the world of entrepreneurship and coaching. Key highlights: Building Brands and Networking Success Dressing for Success and Networking Etiquette Elevating Conversations and Energy Levels Identifying and Removing Toxic Relationships Recognizing Toxicity in Relationships Navigating Success and Networking Relationships Connect with Candice Bar: Instagram: @luxelife_cb Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven
In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That's where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps. You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste. Whether you're a designer trying to level up or a business owner who's tired of blending in, this episode gives you the blueprint for doing brand strategy right.
A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
The Paychex Business Series Podcast with Gene Marks - Coronavirus
What do Barstool Sports and Food52 have in common? Visionary leadership, incredible growth, and today's podcast guest, Erika Ayers Badan. After nearly a decade as the CEO of Barstool Sports, turning it into a cultural juggernaut, Erika has taken the reins at Food52, where she's bringing her passion for design, food, and empowering women to the forefront. Tune in as Erika talks managing young teams, shaping resilient work cultures, staying ahead of trends (hello, AI), and the lessons she's carrying from Barstool's locker-room vibes to Food52's stylish kitchen counters. If you're hungry for entrepreneurial insights and brand-building wisdom, this episode is a must-listen. Burnout is bad for employees and business. Spot the signs, tackle the causes, and create a successful workplace: https://bit.ly/4jSaJJq Your workforce is your superpower — but only with the right planning. This webinar shows you how to boost productivity, close skills gaps, and hire a team that thrives: https://bit.ly/4iUbJM7 Topics include: 00:00 – Episode preview and welcome 01:47 – Erika's career journey 04:06 – Pivoting towards women-led workspaces 06:10 – Lessons learned at Barstool 09:07 – Motivating and leading young employees 12:18 – Building company culture 17:34 – Managing diverse teams 18:31 – The importance of feedback 21:32 – Remote work vs. office collaboration 23:16 – Brand-building lessons from Barstool 26:11 – Leveraging digital creators at Food52 27:24 – The role of AI in business growth 29:08 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Aldo Muccia, VP and Chief Creative Officer of Crescent Communities, shares how creativity, curiosity, and collaboration help build strong communities that better peoples' lives. For show notes and more: https://ninedotarts.com/podcast-building-brands-from-the-inside-out/
"Marketing is the growth engine of every business…”Welcome back to The Marketing Hustle, the podcast that brings you unfiltered stories from bold brand builders.This week, your host Lottie chats with Anna Henwood, CEO of Stickybeak—a consumer insights tool changing the way brands test campaigns, packaging, and new launches.Anna's career has taken her from global tourism marketing at 100% Pure New Zealand to CMO of Les Mills International, and now to scaling her own B2B business. She shares her lessons on international marketing missteps (wait until you hear the Japan tattoo story), how curiosity beats credentials in modern marketing, and why the best marketers are a little bit obsessed.Expect talk on turning marketing into a true growth engine, bridging the sales/marketing divide, and why “testing isn't about being right—it's about learning faster.”If you enjoy this episode, please leave us a review - it helps more than you know.Now let's get into it...___If you'd like to try Stickybeak for yourself you can get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle
e.l.f. Beauty —a 2025 recipient of the Corporate Responsibility Awards— is the only cosmetics brand to have grownits market share for 24 consecutive quarters, all while being a leader in innovation, diversity, and Fair Trade certification.What lessons can other businesses learn from e.l.f.'sembrace of diversity, sustainability, and affordable products? Join Steve Odlandand guest Tarang Amin, chairman and CEO of e.l.f. Beauty, to find out how e.l.f.aligns its purpose with customer values, how the companyformulatesproducts that are clean, vegan, and cruelty-free, and why e.l.f. wants to make the best of beauty accessible to every eye, lip, and face. The 2025 Corporate Responsibility Awards, taking place on April 23, celebrates organizations that have moved beyond public commitments to fully integrate responsible business practices into their core strategies, driving measurable, positive impacts on their organizations, stakeholders, and society. (00:35) Elf Beauty's Mission and History (01:58) Building Brands and High-Performance Teams (02:50) Purpose-Driven Strategy and Values (04:51) Sustainability and Social Impact (12:19) Innovation and Technology in Sustainability (13:58) Global Expansion and Market Strategy (18:19) Supply Chain and Responsible Sourcing (23:25) Continuous Improvement and Future Goals For more from The Conference Board: 2025 Corporate Responsibility Summit 2025 Corporate Responsibility Awards Dinner Regulatory Shifts in ESG: What Comes Next for US Companies?
This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.
In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possible—even in the hardest seasons—this conversation is for you.Guest Info:Lark Brand StudioConnect With Us:Our Free Facebook CommunityOur WebsitePodcast Instagram
Virginia Sanhouse is a Venezuelan-born content creator, entrepreneur, and digital powerhouse who's carved out a unique space in the worlds of fashion, beauty, and social media. From her early days modeling to becoming one of the most recognizable faces on platforms like TikTok and Instagram, Virginia has built a global audience with her bold authenticity, striking visuals, and business savvy.In this episode, we dive deep into her journey from Venezuela to becoming a U.S.-based influencer with millions of followers, the challenges behind the glam, and how she balances her creative passion with building a personal brand that lasts. We also explore the mindset required to turn social attention into real business opportunities, her views on confidence, relationships, and the realities of life behind the lens.Whether you're building a brand, chasing a dream, or just curious what it's really like to live in the spotlight — this one's for you.Visit Our Sponsors: If you are looking to remove images, videos, search results or fake accounts, visit our sponsors - https://ContentRemoval.com I've spoken to 200+ guests, and they all have a playbook for success. Subscribe now to learn their winning strategies! https://www.frankielee.com/join Follow Me: https://www.instagram.com/frankielee/ Follow Virginia: https://www.instagram.com/virginiasanhouse/ Hosted on Acast. See acast.com/privacy for more information.
In this episode of OnBase, host Chris Moody welcomes Nicole Warshauer for an enlightening conversation on health benefits, empathy-driven branding, and building consumer trust through education. Nicole walks us through her non-linear career journey and how her passion for community and storytelling has shaped her role at HealthEquity. She shares practical strategies for educating diverse healthcare consumers, discusses the emotional complexities of health benefits, and explores the skills marketers need to build brands around “unsexy” topics.Nicole also explores HealthEquity's innovative tools, such as Engage360 and HSAnswers, which use AI and multi-channel strategies to deliver personalized, accessible benefits education. Whether you're navigating the healthcare landscape or trying to humanize your B2B brand, this episode is full of actionable insights and authentic inspiration.Key TakeawaysEmpathy is Foundational: To demystify healthcare benefits, brands must lead with empathy—understanding emotional roadblocks like fear and confusion that often prevent consumers from making informed decisions.One Size Doesn't Fit All: Benefits education must be personalized. Demographics, health history, family structure, and financial literacy all play a role in how people access and use healthcare.Data-Driven Education Works: Programs like Engage360 have led to a 46% increase in HSA contributions and a 60% increase in investing, showing the power of well-targeted benefit education.Building Brands for “Unsexy” Industries: The best marketers can make even mundane products relatable. Skills like curiosity, critical thinking, empathy, and strong writing are essential for success.Tech with a Human Touch: AI tools can scale education efforts, but without human oversight and strategic intent, they won't succeed.Quotes“Marketing for the unglamorous takes empathy and grit. That's where the best brand builders thrive.”Tech recommendationsChatGPTJasperCopilotBook recommendationsStorytelling with Data by Cole Nussbaumer Knaflic – A go-to for making data digestible and visually compelling.Shout-outsJade Tambini, Founder and Marketing Course Leader, B2B Jade.Hannah Shamji, Customer researcher for B2B SaaS.Erica Schneider, Founder, Cut The Fluff.About the GuestNicole Warshauer is the VP of Brand Marketing at HealthEquity, where she builds, leads, and engages community-first marketing teams that drive brand growth and resilience. With more than 15 years of experience in marketing and communications across healthcare, tech, design, nonprofit, education, and real estate, Nicole has cultivated a unique ability to deliver integrated, purpose-driven strategies that resonate.She is passionate about creating and nurturing communities of brand evangelists—both internally and externally. Her past work includes collaborations with renowned organizations like Yelp, Dribbble, and Trusted Health. Nicole also offers consulting services to help managers lead high-performing remote teams and optimize their marketing strategy.Connect with Nicole.
In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact. She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights for marketers and leaders eager to foster meaningful community, loyalty, and brand strength.Whether you're managing career transitions, seeking to fortify your brand, or striving to build enduring communities, this conversation offers indispensable advice from one of today's most influential leaders.
Hi Friends! Today, we're talking about the unique power of personal branding and authenticity in the fast-paced world of entrepreneurship. Joining me is the incredible Steph Hilfer, the creative powerhouse behind Getviim, the heart-centered branding agency that's helping individuals and businesses make lasting impressions.In this episode, Steph shares her passion for pulling out the true essence of a brand—what she calls the "head, heart, and gut"—to create genuine connections. We discuss the dynamic world of brand content, the fine line between vulnerability and professionalism, and how successful brands are audaciously standing out. Most importantly, Steph empowers us to own our innate gifts and ditch the comparison monster holding us back.Whether you're an established entrepreneur, a consumer curious about how decisions are shaped, or someone on the verge of a new season, you'll find value in today's conversation. I am honored to show up each week for the conversation we're having on the More of What Matters podcast and bring you inspiring and actionable content that I hope is truly helpful for you. One of the best ways you can help me build this community is to subscribe to the show and leave a 5 star review! By subscribing, you allow each episode to be downloaded straight to your phone which helps our download numbers and makes sure you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!To follow along and learn more about Steph, click below: www.getviim.comInstagramFacebookCurious to see what I'm up to? Click HERE to learn more!
In Episode 38 of Alcohol-Free Radio, we're joined by Taylor Foxman, a seasoned veteran in the global beverage alcohol industry. With over a decade of experience working for major players like Pernod Ricard, Gruppo Campari, Boston Beer, and Stoli Group, Taylor brings unmatched insight into what it takes to build and scale iconic beverage brands.Now the Founder & CEO of The Industry Collective, Taylor advises 85+ emerging beverage and cannabis brands and serves as a contributor to Rolling Stone, covering the intersection of culture, cannabis, and consumer trends. She's also a Board Advisor to six VC firms focused on investing in future-forward brands and communities.In this episode, we cover:
Ignite your journey to financial freedom with this episode of the Burn Your Boats Wealth podcast! Hosts Clark Lunt and David Shaw welcome Mike Hambright, a seasoned real estate entrepreneur, to reveal the strategies behind his remarkable success. If you're looking for actionable real estate investing advice, this is a must-listen.Mike's story is more than just inspiration; it's a blueprint. He shares the raw, unfiltered truth about his transition from corporate life to real estate mogul, detailing the challenges and invaluable lessons learned along the way. Gain insights into:Real Estate Investing Strategies: Learn how to navigate the current market and build a profitable portfolio.Financial Education for Wealth Building: Discover the crucial role of financial literacy in achieving long-term success.Masterminds & Coaching: Explore the power of surrounding yourself with like-minded individuals and expert guidance.Entrepreneurial Mindset: Understand the algorithmic nature of wealth creation and the importance of setting clear goals.Legacy Building: Learn how to create lasting wealth and empower future generations with financial knowledge.Mike dismantles the complexities of real estate and wealth, offering practical advice for anyone seeking financial independence. This episode provides essential insights for:Aspiring real estate investorsEntrepreneurs seeking business growthIndividuals looking to achieve financial freedomThose interested in building a lasting legacyDon't miss this opportunity to learn from a real estate expert and transform your financial future. Tune in to the Burn Your Boats Wealth Podcast now and set sail towards your own success!Facebook: https://www.facebook.com/realmikehambrightTakeawaysFinancial education is crucial for both adults and children to ensure future wealth.The journey of entrepreneurship is as important as the destination, focusing on personal growth.Networking and partnerships are key to scaling real estate investments effectively.The current real estate market presents both challenges and opportunities for investors.Documenting clear goals is vital for achieving success in any venture.Sound Bites"It's about getting rich for sure.""Wealth is algorithmic.""You have to keep your money busy."Chapters00:00 Exploring New Experiences02:15 Facing Fears and Embracing Change09:15 Raising Capital: The Early Days20:46 Building Brands in Real Estate24:29 Building a Community of Investors27:57 The Evolution of Coaching and Masterminds31:38 Traits of Successful Investors35:35 The Journey vs. The Destination40:01 Financial Education for the Next Generation46:17 Taking Action and Overcoming Analysis Paralysis54:39 The Importance of Community and Accountability01:00:35 Living a Life of Purpose and Impact01:04:53 Navigating the Real Estate Market01:05:16 Engaging with Our Community01:05:47 Introduction to Burn Your Boats Wealth Podcast01:06:15 Engagement and Community Buildingkeywordsreal estate, entrepreneurship, coaching, financial education, wealth building, investor mastermind, passive income, scaling investments, Mike Hambright, Burn Your Boats podcast #realestate #entrepreneurship #coaching #financialeducation #wealthbuilding #investor #mastermind #passiveincome #scalinginvestments #MikeHambright #BurnYourBoatsWealthPodcast #DavidShaw #ClarkLunt #InvestorFuel #InvestorMachine #investormindset #wealthcreation #financialfreedom #realestateportfolio Hosted on Acast. See acast.com/privacy for more information.
Send us a textWelcome back to the Laundromat Resource Podcast! This is episode 187, and I'm your host, Jordan Berry. Today, we're diving into a fascinating topic that is revolutionizing industries around the globe: AI. Joining me is Pablo Marvel from Sense, and we're exploring how artificial intelligence is making waves in the laundromat industry. From AI-powered call centers to innovative point-of-sale solutions, this conversation highlights the exciting ways technology is reshaping our businesses. Whether you're tech-savvy or just starting to explore AI, this episode is packed with insights on how you can leverage these tools to enhance customer service, streamline operations, and ultimately, take your laundromat to the next level. So, buckle up and get ready to discover the future of laundromats in this thrilling episode!In this episode, Jordan and Pablo discuss: 00:00 AI's Impact on Laundry Industry05:25 "AI Revolution: Natural Language Mastery"10:46 AI Impacting Search Engine Economics19:57 "AI Optimizes Business Data Analysis"24:18 "Small Teams, Big Potential"31:52 "Building Brands in Laundry Sector"35:06 AI Voices: Indistinguishable from Humans42:48 AI-Integrated Call Center Solutions46:07 AI Attendant Deflecting Spam Calls54:26 "Leveraging Technology for Efficiency"56:30 AI Revolution: Transforming Human Interaction01:01:45 Laundry Industry Tech Transformation01:07:30 Laundromat Industry Innovation DriveShow Noteshttps://laundromatresource.com/show187ResourcesWebsite- https://www.trycents.com/Email- pablo@trycents.comConnect With UsYouTubeInstagramFacebookLinkedInTwitterTikTok
The World's #1 Personal Development Book Podcast! In today's episode, we have the pleasure to interview Siew Ting Foo, author of Building Brands with Soul: A CMO's Journey to Humanizing Growth and Creating Lasting Impact.Siew Ting is a transformational business leader who has spent over 25 years helping companies like HP, Unilever, Mars, and Diageo build brands with soul. As a six-time Asia's Most Influential and Purposeful CMO, she's been at the forefront of human-centric marketing, driving growth through purpose and authenticity.In today's conversation, we'll explore what it really means to build a brand with soul, how to align company culture with brand purpose, and why human connection is more important than ever in the age of AI. Siew Ting shares her insights on mentorship, leadership, resilience, and the balance between creativity and data in marketing. If you're a business leader, marketer, or just someone looking to create real impact, this episode is for you.We hope you enjoy this incredible conversation with Siew Ting Foo!To learn more about Siew Ting, buy her book , and other resources follow the links below:The Book: https://a.co/d/4wnP1l9Website: https://soulforprofit.org/https://www.linkedin.com/in/siewtingfoo/________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!
In this episode of the Noob School podcast, I had the pleasure of sitting down with Marion Crawford, the dynamic founder and CEO of Crawford, a full-service marketing and brand strategy firm based in Greenville, South Carolina. Marion's journey from her early education to leading a successful agency is both inspiring and insightful.Marion began her career in journalism, working on the Nightly News Desk at NBC in New York. She later served as a news writer and reporter for CBS and ABC affiliates in Spartanburg, SC, and Asheville, NC, respectively. This foundation in storytelling and communication paved the way for her transition into marketing and business development roles, including a notable tenure at ScanSource, Inc.In 2010, Marion founded Crawford, driven by a vision to provide comprehensive marketing solutions with a personal touch. Under her leadership, the agency has grown from a small team to a robust firm with a diverse portfolio. Marion's commitment to crafting compelling brand messages has positioned Crawford as a trusted partner across various industries.Beyond her professional achievements, Marion is deeply involved in her community. She has served on the boards of organizations such as Artisphere, the Peace Center, the Cancer Society of Greenville County, and the Urban League of the Upstate. Her dedication to both her craft and her community exemplifies the qualities of a true leader.During our conversation, Marion shared valuable insights into her career trajectory, the challenges and triumphs of building her own agency, and practical sales tips for aspiring entrepreneurs. Her story is a testament to the power of passion, resilience, and continuous learning.Get your sales in rhythm with The Sterling Method: https://SterlingSales.coI'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsLSubscribe to our newsletter today: https://bit.ly/3Ned5kL#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends
Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee's AI-powered platform is transforming the experience. He also shares why great marketing isn't just about selling a product—it's about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30 An overview of Healthee2:00 Navigating healthcare with AI Solutions5:40 Personalization in health benefits9:24 The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00 Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode's guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
I'm catching up with my girl Karrueche Tran on the Women In The Nude Podcast this week! From working together on The Honor List to watching her continue to evolve and build her empire, I've always admired Karrueche's drive, resilience, and heart. In this episode, she opens up about her journey of self-worth and stepping fully into her power. We talk about growth and how she's channeling her passion into her new beauty line, Reuchi Beauty. And, of course, some fun throwbacks to how we met. This episode is for anyone interested in self-discovery, reinvention, and owning their truth.#witn #podcast #womenshealth #women #womensupportingwomen #womenshealth #mentalhealth #growth #womeninbusiness #actress #beauty #karruechetran #sashapieterse
In this episode, we sit down with Dave Behar, Founder, CEO & Chief Executive Athlete of Scionist and the mastermind behind Behar Brands. Dave shares his unique approach to brand building—where purpose meets performance and innovation fuels influence. From early-stage investment to full-scale brand activation, Behar Brands is shaping the future of personal and disruptive brands, leagues, NIL, and category leaders. We dive into the power of strategic alignment, the role of digital real estate and blockchain in branding, and what it truly means to be an “executive athlete” in today's fast-moving market. Is your brand next? Tune in to find out!
On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she's redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self
Dave Minifie is the Chief Marketing Officer at Terakeet, a company that specializes in connecting brands with their audiences throughout their online journey. With a diverse background in healthcare, consumer goods, and marketing tech, Dave's journey from the US Marine Corps to corporate America showcases his adaptability and leadership skills across a multitude of industries. In his current role, Dave focuses on helping brands articulate their purpose and navigate the evolving landscape of digital marketing — including the impact of AI on consumer behavior and search engine dynamics. In this episode… Building a brand that truly connects with customers and employees isn't just about what a company does — it's about why it exists. Some brands focus on their mission, while others lead with their purpose — but what's the difference, and why does it matter? More importantly, how can businesses craft a clear, inspiring purpose that fuels long-term growth? According to Dave Minifie, a seasoned marketing executive and leadership expert, a company's mission is what it does, while its purpose is why it does it. He highlights how brands like Walmart and Target have distinct purposes that shape their customer experience — Walmart focuses on improving standards of living, while Target aims to bring joy through design. When a company clearly defines its purpose, it creates stronger brand affinity, lowers acquisition costs, and fosters deeper customer trust. In a rapidly evolving digital world, brands that fail to establish their purpose risk becoming irrelevant as consumer behavior shifts. In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Dave Minifie, Chief Marketing Officer at Terakeet, to discuss how companies can build purpose-driven brands. Dave breaks down the difference between mission and purpose, explains how a clear purpose fuels customer engagement and growth, and explores the impact of AI and search engines on brand visibility. He also shares insights on navigating leadership transitions and staying ahead in a changing marketing landscape.
Join host Atoya Burleson and Ari Jackson as they dive into Ari's journey in the marketing world, where she's made her mark building legacy brands like Jared and European Wax Center. Amid her professional achievements, Ari is also a devoted mother and a loving wife. In this episode, they discuss how Ari manages to juggle her career and family life while prioritizing mental health. Tune in for inspiring insights on building brands, balancing responsibilities, and the importance of self-care!Follow us on Instagram!insideLINES PodcastAtoya BurlesonVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.inSIDELINESpodcast.comEmail: hello@insidelinespodcast.com
Tune in to Time for A Reset"The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares.The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampton Is live!Paul sits down with Jake Karls, Co-founder and Chief Rainmaker at Mid-Day Squares, a functional chocolate company. They explore the power of authenticity in marketing and emphasize the role of storytelling and building emotional connections while building a brand. Jake shares the unique journey of Mid-Day Squares, a functional chocolate brand that thrives on vulnerability and genuine engagement with its community. They discuss navigating entrepreneurship and creating meaningful customer connections in a crowded, attention-driven market.Here are some key talking points from the episode:The Shift to Storytelling in Marketing The Birth of Mid-Day Squares Building Community Through Vulnerability The Struggles of Traditional Brands The Power of Emotional Content Embracing the Entrepreneurship Journey Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a brand known for its innovative approach to healthy chocolate snacks and unique brand storytelling. With a background in entrepreneurship, Jake has significantly impacted the food industry by emphasizing authenticity and emotional storytelling in marketing. Under his leadership, Mid-Day Squares has grown from a direct-to-consumer model to being stocked in nearly 9,500 retailers across North America. Recognized in Forbes' 30 Under 30 and as a finalist for the Ernst and Young - Entrepreneur of the Year, Jake's focus on building community and genuine connections has set a new standard in marketing, encouraging brands to prioritize emotional engagement over traditional advertising methods. Support the show
Join host Atoya Burleson and Ari Jackson as they dive into Ari's journey in the marketing world, where she's made her mark building legacy brands like Jared and European Wax Center. Amid her professional achievements, Ari is also a devoted mother and a loving wife. In this episode, they discuss how Ari manages to juggle her career and family life while prioritizing mental health. Tune in for inspiring insights on building brands, balancing responsibilities, and the importance of self-care!Follow us on Instagram!insideLINES PodcastAtoya BurlesonVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.inSIDELINESpodcast.comEmail: hello@insidelinespodcast.com
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Welcome back to another exciting episode of Rev It Up with Jess Tiffany! Today, we have an inspiring conversation with Vera Wang, a dynamic entrepreneur with over 20 years of experience in business ventures. Vera shares her journey in creating "She Marketplace," an ecommerce platform dedicated to empowering women through self-help, self-care, and self-expression products. Built on the foundation of Miss Fashion Week, a nonprofit focused on body positivity, She Marketplace aims to close the wealth gap and promote holistic health among women. Vera opens up about her personal struggles with body image and her journey towards self-acceptance, which led to her book, "How to Be Unstoppable by Finding Your Life Purpose." She also delves into the transformative power of positive self-talk and overcoming limiting beliefs as an Asian woman in business. With her vast experience in helping over 1,000 startups in the fashion industry, Vera offers valuable insights into brand building, leveraging social media, and connecting with your target audience. Join us as Jess Tiffany and Vera Wang discuss overcoming challenges, the importance of perspective, and strategies for success in today's digital age. Don't forget to like, review, and support us, and let's rev it up! Introduction of Vera Wang Overview of her 20-year career as an executive in various business ventures. Introduction of She Marketplace, focusing on empowering women. She Marketplace Platform aimed at closing the wealth gap and promoting women's holistic health. Emphasis on products created or owned by women. Miss Fashion Week Foundation of She Marketplace. Nonprofit focusing on body positivity and self-love. Campaigns like "You Are Enough" targeting young girls. Vera Wang's Personal Journey Challenges with body image and transformation. Creation of business initiatives to promote self-worth. Author of "How to Be Unstoppable by Finding Your Life Purpose." Self-Language Transition Importance of positive self-talk and self-identity. Personal experience in overcoming negative affirmations. Jess Tiffany's Personal Insights Childhood story about overcoming self-doubt with positive affirmations and goal setting. Emphasis on action to overcome fear. Entrepreneurial Journey Overcoming limited beliefs as an Asian woman. Turning perceived weaknesses into strengths. Capitalizing on cultural background in the fashion manufacturing industry. Perspective and Challenges Importance of perspective in overcoming setbacks. Success in aiding over 1000 startup companies in the fashion industry. Role of Social Media in Brand Building Essential tool for brand building in the digital age. Dangers of perfectionism and self-sabotage. Building a brand through understanding the target audience or "avatar." Revenue Generation Strategies Use of LinkedIn for B2B businesses and social media for B2C. Emphasis on content creation, SEO, and paid ads. Warnings against using automation tools on LinkedIn. Additional Marketplaces and Platforms Vera's brands, She Marketplace and Miss Fashion Week, use Instagram and Facebook. Mention of Pinterest and Etsy for specific demographics. Tips on upsells, cross-sells, and sales funnels. Conclusion Jess Tiffany encourages audience engagement through likes, reviews, and donations. Vera Wang emphasizes understanding the target audience for effective service delivery. Recorded March 2021
Joe and Tom head into the New Year by welcoming Howard Handler to the CUSP Show. Howard has grown some of the biggest brands in the sports and entertainment world - Major League Soccer, Madison Square Garden, The National Football League, MTV and Saturday Night Live among others. He discusses what it takes to be a brand builder and his experience in the sports, media, and entertainment space. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Profile: https://www.linkedin.com/in/howardnhandler
In our first ever episode in front of a live audience, Shantanu and Abhishek - both IIM Lucknow alumni - visited their beloved campus to shoot this special Barbershop conversation in front of a curious and welcoming student audience. Abhishek is a storied CEO, joining Puma on day 1 in India in 2004 and then leading it to be bigger than Nike and Adidas combined! He then left to found Agilitas - a wildly courageous move with a 600 Cr seed round to acquire India's largest shoe making factory. This episode explores his experience as an operator and new entrepreneur, the risk of leaving a cushy CEO job, the market, how to attract talent, Virat, brand building, his bullishness on India and of course how being a back bencher at IIML did not derail his career. We hope you love this conversation.Navigate your way through this conversation:00:00 Coming Up01:41 Introduction: Reflections on IIM Lucknow02:46 Building a Career from Humble Beginnings06:53 The Journey of Puma: From Startup to Market Leader23:24 The Birth of Agilitas29:56 Building Brands for the Future41:55 How to pitch to Investors46:06 The Evolution of Sportswear52:25 Team Dynamics and Company Culture01:04:18 Futuristic Products that Agilitas is building01:09:11 Marketing Challenges then v/s now01:11:49 BSC: Quick Commerce v/s Retail Market01:14:02 Business Model of Agilitas01:15:35 Authenticity in Brand Communication01:19:35 Creating a Thriving Company Culture01:24:53 Opportunities in Sports Infrastructure01:27:38 Sustainability in Business Practices01:35:18 Challenges for Indigenous Brands in India01:45:35 Navigating Stress and Entrepreneurship01:49:24 Learning from Role Models01:54:45 Manufacturing in India vs. Global Competition01:59:24 Consulting as a Career Path02:03:10 Competing with Established Brands
00:00 Introduction to Sarah Reynolds05:32 Lessons from Early Career Challenges12:10 Understanding and Addressing Unconscious Biases20:45 Building Inclusive Teams at HiBob27:26 Differentiating in a Competitive Market32:41 Navigating Change and Innovation40:47 Challenges in a Saturated Market48:22 Defining Success Authentically
In this episode of Beauty Bosses, Dee Poku discusses the profound impact of powerful female role models, both in media and in real life. She reflects on the evolution of women's communities – from intimate dinner series with just eight people to entire restaurant takeovers, and now to a vast social network that connects thousands.Poku emphasizes the importance of storytelling in shifting perceptions, advocating for inclusive narratives that engage both women and men rather than alienating one group. She also highlights the role of branding and marketing in effectively reaching and resonating with audiences. As WIE transitions into a dynamic multimedia platform supporting women's careers, Poku shares advice for younger generations aspiring to advance gender equality – tune in for the wisdom! Beauty Bosses RSS
Gary Lipovetsky is a trailblazing entrepreneur, investor, and podcast host of the RISE Podcast, where he explores the journeys of extraordinary individuals and the lessons behind their success. With a career spanning successful ventures in e-commerce and digital media, Gary is also the co-founder of Valeria Inc., alongside his wife, Valeria Lipovetsky—a global influencer with a cumulative audience of over 6.5 million followers across all social media platforms, including Instagram, TikTok, YouTube, and Facebook. Together, they've built a powerful brand rooted in authenticity, connection, and purpose. In this episode, Gary shares insights on breaking free from generational cycles, the power of gratitude, and how he balances entrepreneurship with being a dedicated husband and father. Tune in for an inspiring conversation that will leave you reflecting on your own journey toward success and fulfillment.
This week on the Titans of Food Service podcast, Nick Portillo speaks with Michael DiBeneditto, CEO of Golden Waffles. Michael shares insights into the evolution of his company and the unique all-inclusive waffle program they offer. Since its establishment in 1937, Golden Waffles has transformed from a traditional distributor to a pioneer in providing seamless service for waffle stations in hotels, restaurants, and more. Michael discusses his journey into the food service industry, highlighting the importance of community and personal connections that have shaped his career. He emphasizes the company's commitment to customer experience and innovation, aiming to make fresh waffles accessible across various segments, including quick-service restaurants. TIMESTAMPS(00:00) Intro to the Titans of Foodservice(03:33) Michael DiBenedetto's Journey in the Food Industry(11:26) The Golden Waffles Opportunity(23:02) The Evolution of Golden Waffles(26:53) Building Brands and Partnerships in Food ServiceRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.com
Adrian Boysel is the CEO of Instagraphics and a leading social impact marketer with 15 years of experience. Known for building a successful digital marketing agency and co-founding multiple seven-figure brands, Adrian is passionate about helping creatives thrive without sacrificing their health or relationships. He's also a sought-after speaker, podcast host, and humanitarian, recently honored with a humanitarian award at Disney World for his work with at-risk youth. Adrian opens up about his challenging upbringing, growing up in a broken home surrounded by abuse, and how these struggles shaped his resilient and gritty personality. From being homeless at 16 to building a successful business, Adrian discusses the importance of toughening up, maintaining a "never give up" mindset, and the lessons he's learned along the way. He also shares the story behind his unique brand, "Love Gangster," and how a moment of inspiration transformed his personal brand into something that combines his love for mafia culture with a message of positivity and resilience. Tune in for an inspiring conversation on entrepreneurship, overcoming adversity, and living life with grit and determination. Website-https://adrianboysel.com/ Social Media Links/Handles- https://www.instagram.com/adrianboysel/ https://www.linkedin.com/in/adrianboysel/
✨ Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan's unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Visibility at Full Throttle! Heather Wilson, a motorsports marketing consultant, shares how she helps racers, event organizers, and sponsors boost their visibility and revenue in the competitive world of motorsports. Learn how her passion for riding and marketing expertise come together to drive success for her clients. Become The Visible CEO: https://thevisibleceo.com/becomingConnect with Heather:Website https://highgearsuccess.com/Facebook Page https://www.facebook.com/highgearsuccessDrop us a message...Don't forget to share this episode and tag me @itscrissyconner on Instagram and @crissyconner on Facebook to be entered to win!
Today we're going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I'd like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic regenerative fashion brand acquired by Under Armour in August 2024. Before that, Mr. Liedtke spent 26 years at Adidas Group, holding senior positions in footwear marketing and executive roles as VP of Brand Marketing, SVP of Sports Performance Brand Marketing, and Head of Sports Performance, culminating in his roles as Brand President and Executive Board Member from 2014 to 2019. RESOURCES Under Armour website: https://www.underarmour.com UNLESS Collective: https://unlesscollective.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In this episode, Kelly Kennedy dives deep into the world of personal branding with Nat Berman, co-founder of Brand Built and a trailblazer in digital media and LinkedIn strategy. Nat shares his remarkable journey from corporate life to building a thriving digital media empire with a portfolio of 25 websites. Leveraging his I.S.E. (Identify, Strategize, Execute) method, Nat has become a go-to expert in personal and professional branding, helping individuals and businesses establish authentic connections and grow their influence. He discusses how LinkedIn's evolving algorithms have reshaped the platform and shares his insights on building genuine engagement by focusing on relationships, consistency, and value-driven content.The conversation highlights actionable strategies for mastering LinkedIn, including the importance of authenticity, responding to every comment, and fostering a dedicated community. Nat also reflects on the broader significance of personal branding in the digital age, emphasizing that success comes not from shortcuts but from consistent effort and a clear sense of purpose. Whether you're an entrepreneur, a professional seeking to grow your network, or someone looking to enhance their brand presence, this episode is packed with inspiration and practical advice to help you thrive in 2025 and beyond.Key Takeaways: 1. Consistency over time is critical to success in personal branding. Show up regularly and stay committed.2. Engagement is key on LinkedIn. Responding to every comment and building real relationships drives growth.3. Authenticity matters. People connect with genuine content that reflects your personality and values.4. Focus on community building. Foster a loyal group of followers by providing value and nurturing relationships.5. The power of persistence. Success doesn't come from shortcuts; it requires sustained effort and strategic focus.6. Personal branding is the future of business. Establishing your brand now will position you for long-term success.7. Adapt to platform changes. Staying updated with evolving algorithms and trends ensures relevance and visibility.8. Treat social media as a tool. Use platforms like LinkedIn to build your own community and not just for fleeting attention.9. Master the fundamentals. Identify your strengths, strategize your approach, and execute with intention.10. Align your goals with your actions. Understand your "why" and let it drive your branding and business decisions.Learn More about Brand Built Here: https://joinbrandbuilt.com/Ready to Transform Your Business?What if the key to unlocking your true potential is just one decision away? If you're ready to grow, succeed, and overcome the challenges holding you back, I'm here to help.With nearly two decades of experience in business development, I've learned that success isn't about luck—it's about having the right strategies, the right mindset, and a coach who genuinely cares about your growth. That's why I created this program: to guide entrepreneurs, business owners, and professionals like you toward your goals with tailored strategies that work.This is more than just coaching; it's a partnership built on trust, care, and a commitment to your success. Together, we'll identify your challenges, build actionable plans, and set you on a course toward the business you've always envisioned.Don't let doubt or hesitation hold you back. If you're ready to transform your business and your life, let's take that first step together.Begin your journey today at Capital Business Development Coaching.Your success story starts here.
In this episode, I sit down with branding legend David Brier for a conversation packed with insights that will transform the way you think about your brand. We dive into the art of differentiation, why it's better to be different than “better,” and how brands can move from just being famous to leaving a lasting legacy. David shares how brands can create transformation, build meaningful customer relationships, and avoid the all-too-common traps that keep businesses stuck in mediocrity. This is your roadmap to breaking free of boredom, standing out, and building a brand that truly matters.Here's what we're going to dive into…How to stand out by focusing on transformation, not just transactions.Why you don't have to settle for “better”—be unapologetically different.Why you could think beyond trends—timeless values create lasting brands.Why retention beats acquisition—focus on serving your existing customers.Ways to ditch industry clichés—stand out by challenging the status quo.Want more of David's branding brilliance? Follow him on Instagram, check out his books Brand Intervention and Rich Brand Poor Brand on Amazon, and explore his work at risingabovethenoise.com. Let's elevate your brand to new heights!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:13 The Essence of Branding01:01 Meet the Branding Expert01:11 Passion vs. Differentiation01:38 Types of Businesses01:56 The Fluidity of Brands02:17 Defining Sales, Marketing, and Branding02:53 Welcome to the Show03:08 David's Branding Journey03:58 The Importance of Differentiation04:26 Understanding Your Audience11:14 The Art of Differentiation27:45 Rich Brand vs. Poor Brand36:56 Navigating Integration and Building Community37:09 Practitioner, Professional, and Genius Explained38:05 Apple's Genius Approach to Product Design39:28 Creating Value Beyond the Product41:13 The Importance of Rebranding41:37 Apple vs. Android: A Branding Case Study42:39 Evolving with Your Brand43:55 Fluidity in Branding44:37 Building Brands on Timeless Values48:05 The Power of Differentiation51:26 Common Branding Mistakes57:08 The Good Words and Bad Words Exercise
Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast. About Siew Ting Foo Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks. Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul. She was named consecutively 6 times as Asia's most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders. From the Show What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar! Connect with Siew Ting Foo on LinkedIn and her website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to another insightful episode of "Mick Unplugged"! Today, we're joined by the brilliant Dr Marcus Collins, a profound thinker in marketing and culture. In this episode, Dr Collins dives deep into shifting marketing strategies towards building authentic relationships and serving people, rather than just selling products. We explore his top hip-hop influences, with names like Kanye West, Tribe Called Quest, and Jay Z making the list, and discuss his top three hip-hop songs that have deeply resonated with him. Dr Collins shares invaluable tips for businesses focused on culture, emphasizing the need to understand and articulate your beliefs, connect with like-minded people, and spread your message authentically. We also dive into the cultural significance of regional phrases, Dr Collins' innovative merchandise strategy, and his motivational journey to prove his potential despite external doubts. Mick Hunt, our host, delves into the power of understanding what moves people to influence them, praising Dr Collins for his profound insights on culture. They touch on leadership, organizational culture, the concept of belonging, and how marketing and PR strategies can complement each other to build strong, lasting relationships with audiences. This episode is packed with wisdom, humor, and motivational titbits, making it a must-listen for anyone looking to understand the deeper aspects of culture and human behavior in business. So, tune in and get ready to embrace your purpose and potential with the incredible Dr Marcus Collins. Takeaways: · Culture is a system of conventions and expectations that govern behavior. · Understanding culture requires a sociological lens and curiosity. · Understanding humanity is key to effective marketing. · PR helps grow visibility for marketing efforts. Sound Bites: · “Building Brands with Significant Meaning” · " Role of Marketing in Sustaining Engagement” · "Importance for Entrepreneurs to Stay True to Their Brand.” Connect and Discover LinkedIn: linkedin.com/in/marctothec Instagram: Instagram.com/marctothec Website: marctothec.com X: @marctothec Author of: For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be https://a.co/d/1UVRC08 See omnystudio.com/listener for privacy information.
I'm thrilled to welcome the legendary Bobbi Brown to the show! As the founder of not one, but two iconic beauty brands, Bobbi has reshaped the industry by championing natural beauty and clean cosmetics. Now in her sixties, she's proving it's never too late to start fresh—whether that's launching a new business, embracing aging naturally, or redefining what it means to feel confident in your own skin. In this episode, Bobbi shares her journey from makeup artist to beauty mogul, her refreshing take on balancing motherhood with entrepreneurship, and why perfection isn't the goal in life or business. You'll also hear her tips for natural skincare, game-changing self-care treatments, and her realistic approach to nutrition—including how to enjoy your favorite foods while feeling your best. If you're ready to be inspired by Bobbi's honesty, wisdom, and practical advice, this episode is for you!We also cover:(00:00:00) Introductions(00:00:57) Bobbi Brown's Journey From Makeup Artist to Business Icon(00:10:22) Navigating Partnerships, Building Confidence, & Finding Balance(00:22:06) How Bobbi's Health Transformation Inspired A Clean Beauty Brand(00:31:53) Aging Beautifully & Naturally: Bobbi's Tips for Healthy Skin & Hair(00:40:35) Realistic Nutrition Tips to Enjoy Life & Stay HealthyResources:• Click here for full show notes• Website: jonesroadbeauty.com• Website: bobbibrowncosmetics.com• Instagram: @justbobbidotcom• YouTube: Bobbi Brown• TikTok: @bobbibrowncosmetics• Pinterest: Bobbi Brown• X: @BobbiBrown• Facebook: Bobbi BrownConnect with Kelly:• kellyleveque.com• Instagram: @bewellbykelly• Facebook: www.facebook.com/bewellbykelly* Content from this podcast is provided for information and education purposes only, and is not intended as a substitute for the advice provided by your physician or other healthcare professional. The use of information from this podcast is at the user's own risk. Always speak with your healthcare professional before taking any medication, nutritional or herbal supplement.Be Well By Kelly is produced by Crate Media.Mentioned in this episode:AG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/BEWELL.Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com.LMNT | Head to
Are you living in alignment with your mission, or are you just chasing goals that don't inspire you? How can your personal brand become a magnet for purpose-driven opportunities? Welcome back to another FANTAWESOME episode of The Uncaged Clinician. David Bayliff here, back with another transformative episode. Today, I'm joined by the incredible Dr. F Scott Feil—a purpose-driven leader passionate about empowering clinicians to find their authentic selves and build meaningful brands. We're diving into a topic that could reshape your career: creating a personal brand that aligns with your values and mission while attracting opportunities that make a real impact. Dr. F Scott Feil brings fresh insights on how building a brand isn't just about fancy logos or catchy taglines—it's about who you are at your core. He shares how aligning your work with your purpose can not only help you thrive professionally but also foster authentic connections that last. In this episode, I'll cover the following topics with you: Why personal branding is essential for clinicians The importance of aligning your brand with your mission and values Overcoming self-doubt and the “just a clinician” mentality How sharing your journey attracts higher-level clients The power of dreaming big and creating a lasting impact As we wrap up, remember: living in alignment with your purpose isn't just good for your career—it's life-changing. By embracing your unique story, sharing your aspirations, and building a purpose-driven brand, you'll attract opportunities that elevate you and those you serve. Uncaged Hack: “Your goals and dreams should be so big that they fit other people's dreams inside them.” —Dr. F Scott Feil If you found value in this episode, don't keep it to yourself! Share it with a friend and spread the inspiration. Tune in to future episodes for more conversations on UNCAGING YOUR Potential for Achieving Success. Do you have questions about starting or even optimizing your current practice? We invite you to schedule a 30-minute growth strategy call with us Here! https://api.leadconnectorhq.com/widget/booking/FYWtsvC5j16lmvKbDg9H Additional Resources: When you are ready…Here are ways that we can help you to grow your practice: If you are looking for guidance and accountability as you begin to grow your practice, or even if you are already established, we have a program that is right for you. To learn more about the ways we can help you, fill out our application. PATHWAY https://api.leadconnectorhq.com/widget/form/Y6ABODFCd53KLdo9SPfy Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice: https://facebook.com/groups/113576786080229
What does it take to build a comedy empire with your sibling? Clayton Peters opens up about his journey with his brother, Russell Peters, from their immigrant roots in Toronto to running a global comedy brand. Clayton shares the highs and lows of his sibling bond that that fueled their success. --- Support this podcast: https://podcasters.spotify.com/pod/show/zarna-garg/support
EP 102: In this episode, Koko welcomes Simone Kendle, the dynamic CEO of Wove, to share her inspiring journey from a corporate queen to a leading figure in the jewelry industry. Simone dives deep into the importance of confidence, emphasizing the power of showing up polished and prepared to dominate every room. She shares practical beauty tips for busy professionals, from her go-to makeup routines to her views on the power of consistent hair styling. Simone believes that how you present yourself can set the tone for successful connections and lasting impressions, and she's here to help you look and feel your best. They discuss the critical importance of business school, networking, and scaling a business through data-driven decisions and meaningful partnerships. Simone also reveals her approach to authentic leadership, her daily rituals as a CEO, and balancing motherhood with her professional life. This episode is packed with advice on personal style, finding confidence in public speaking, and defining success on your own terms.CONNECT WITH KOKOhttps://www.instagram.com/kokobeaute/https://www.tiktok.com/@kokobeautehttps://www.instagram.com/boujeebestfriendhttps://boujeebestie.comhttps://m.youtube.com/@KokoBeauteCONNECT WITH SIMONEhttps://www.instagram.com/simonekendle/https://www.instagram.com/wove_made/https://wovemade.comhttps://www.linkedin.com/in/simonekendle/ use KOKO20 for 20% off at checkout for The Koko Collection!
Building Brands: How Architecture Firms Can Elevate Their Digital PresenceIn this episode, branding expert and architectural photographer Cheryl McIntosh joins us to explore how architecture firms can create a powerful digital presence. Cheryl's 20-year journey in marketing and brand-building includes founding an award-winning branding agency and leading architecture firms through transformative rebrands as an in-house marketing director. Now an Account Manager at Third & Arch, Cheryl shares her expertise on the role of strong visual identity, strategic calls to action, and client perception in crafting impactful architecture websites.Listeners will hear Cheryl's take on avoiding common website pitfalls, using professional photography effectively, and ensuring brand relevancy in a dynamic industry. With her experience on panels like the “Website Hot Seat” and as a judge for the SMPS MCA awards, Cheryl brings a 360-degree perspective on what truly makes a website stand out. From navigating client expectations to building sites that marry aesthetics with functionality, Cheryl provides invaluable advice on how architecture firms can turn their websites into not only a visual showcase but a key business tool.This week at EntreArchitect Podcast, Building Brands: How Architecture Firms Can Elevate Their Digital Presence with Cheryl McIntosh.Connect with Cheryl online at THIRDANDARCH.COM, and find her on Instagram and LinkedIn.Please visit Our Platform SponsorsGo to https://betterhelp.com/architect for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Thank you to our sponsor BetterHelp for supporting our community of small firm entrepreneur architects.ARCAT.com is much more than a product catalog, with CAD, BIM, and specifications created in collaboration with manufacturers. ARCAT.com also offers LEED data, continuing education resources, newsletters, and the Detailed podcast. Visit https://ARCAT.com to learn more.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:All AccessArchIT
Through building her successful brand Megababe, Katie Sturnio is destigmatizing taboo topics surrounding body issues & helping women become more comfortable and confident.