Podcasts about building brands

The Say YES Sisterhood is your invitation to a vibrant community of women who are embracing their dreams, reclaiming their joy, and living life with intention. Join today!Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and those navigating major life transitions like divorce, reinvention, and rediscovery. If you're ready to shed old roles and finally put yourself first, you're in the right place.In this episode, Wendy speaks with Siew Ting Foo, former Chief Marketing Officer turned author, podcaster, and soulful brand strategist. After 25 years leading global marketing at brands like Unilever, Mars, Diageo, and HP, Siew is now guiding leaders in building brands guided by soul, not just strategy.They explore: Why reinvention requires presence How to align personal purpose with professional evolution The five pillars of a brand with soulThis is your reminder that the most powerful brand you'll ever build begins with presence, not pressure.Connect with Siew:Get her book: Building Brands with SoulHer Podcast: Leadership With SoulHer Website: SoulForProfit.orgLinkedIn________________________________________________________________________________________ Say YES to joining Wendy for her: Say YES Sisterhood PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HousePodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat! If this episode resonated, follow Say YES to Yourself! and leave a 5-star review—it helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

In this episode of the Daily Mastermind podcast, host George Wright III delves into an insightful conversation with Charlene Gisèle, a former big law litigator turned high-performance burnout coach. They explore the challenges of balancing high-stress careers with personal wellbeing and sustainable success. Charlene shares her personal journey from being a workaholic litigator to facing her father's health crisis, which catalyzed her career shift into wellness. They discuss the physical and mental changes associated with burnout, the importance of recognizing early signs, and the need for a holistic approach to recovery. Charlene emphasizes the significance of professional guidance and offers practical strategies for managing stress and achieving sustainable success. The episode also highlights valuable resources for listeners, including burnout assessments and sleep aids.00:46 Challenges of Scheduling and Coordination01:44 Background and Career Journey03:41 Building Brands and Authority06:55 Client Focus and Target Audience15:21 Personal Burnout Story23:16 Recognizing Burnout Signs28:58 The Importance of Hard Work and Balance29:15 Recognizing Burnout and Its Effects30:35 Neuroscience Behind Burnout33:30 Physical and Mental Impact of Burnout37:00 Addiction to Work and Dopamine42:16 Seeking Help and Recovery Strategies45:55 Holistic Approach to Burnout Recovery48:05 Resources and Final ThoughtsYou have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.George Wright IIICEO, The Evolution Group_________________________________________________________1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.About the Guest: Charlène GisèleCharlène Gisèle is a former Big Law litigator turned High-Performance Coach and the founder of the Charlène Gisèle® Coaching Method. Her journey from high-pressure legal environments to holistic health and performance coaching has equipped her with deep insight into the modern epidemic of burnout and the tools necessary for sustainable recovery.After personally experiencing the toll of corporate stress, Charlène transitioned into the wellness space—integrating biohacking, neuroscience, performance psychology, and lifestyle coaching into her signature methodology. Rather than advocating for simply “working less,” she focuses on dopamine regulation, recovery optimization, and personal alignment to help her clients achieve elite-level performance without sacrificing their wellbeing.Charlène works with CEOs, entrepreneurs, and high-achievers to bridge the gap between ambition and sustainability—empowering clients to achieve more by doing less, with greater intention and balance.Guest ResourcesWebsite: charlenegisele.comInstagram: @charlenegiseleLinkedIn: Charlène Gisèle BourlioutPodcast: The Charlène Gisèle ShowYouTube: Charlène Gisèle on YouTube

As we kick off August, prepare to dive deep into the digital revolution with a true pioneer! We're thrilled to host Eric Cook, your quintessential "recovering banker" turned award-winning digital advocate and entrepreneur. After a successful 15-year career in community banking, Eric made the bold leap in 2007, founding WSI Digital – now recognized as the 2024 WSI Agency of the Year and 2024 International Franchise Association Franchisee of the Year. Eric isn't just a digital enthusiast; he's co-authored three best-selling "Digital Minds" books and is reshaping how industries, especially banking, connect and engage online.Eric's unique journey offers unparalleled insights into navigating digital disruption and embracing emerging technologies like AI. Through WSI, he empowers community banks nationwide to achieve digital mastery, social media savvy, and an unbeatable online presence. Beyond client work, his passion for fostering growth shines through TheLinkedBanker.com, an exclusive mastermind hub where banking pros refine their digital skills and personal branding. As a faculty member at leading banking schools, Eric is actively shaping the future of finance, one digital strategy at a time.In this powerful episode, Eric will share real-world strategies and practical tips on:His remarkable transition from a traditional banker to an award-winning digital agency founder.Overcoming common challenges for established industries adopting digital marketing strategies.How to build authentic online connections and master personal branding.The transformative role of AI in the future of community banking, and how to leverage these opportunities.Practical advice for entrepreneurs in any industry hesitant about fully embracing digital marketing and new technologies.Whether you're looking to disrupt a traditional market, enhance your brand's digital footprint, or confidently leverage AI for growth, Eric's blend of expertise, engaging storytelling, and entrepreneurial spirit makes this a truly unmissable conversation for visionary leaders across all sectors.Support the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Jana Straiton is the Founder and Managing Director of Renegade Marketing. She joins Host Simon Hodgkins for a sharp and insightful conversation about building bold brands in a crowded digital landscape. With a career spanning major players like Adobe and PayPal, Jana brings significant experience to the table, along with a rebellious approach to branding and a passion for helping tech companies stand out.00:00 - Jana Straiton - VistaTalks Ep 17501:25 - What Rebellious Branding Really Means04:57 - Turning Brand Attitude into Real Business Results07:39 - Building Brands from Strategy to Visibility11:21 - Lessons from Adobe and PayPal: Bringing Corporate Insight to Agency Work16:05 - Creative Risk and the Wild Card Pitch19:00 - Common Branding Mistakes in Tech26:04 - Branding in the Age of AIAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

What if the key to building a multi-million dollar business had nothing to do with chasing profits and everything to do with genuine relationships? In this episode, Kevin Thompson sits down with entrepreneur, author, and mentor Joel Gandara, who shares his incredible journey from escaping communist Cuba to building and selling a seven-figure apparel empire, all by focusing on people first. Joel's story is about grit, hustle, and the unstoppable power of human connection. Born in Havana, Cuba, Joel and his family emigrated to the United States during the massive 1980 Mariel Boatlift. Growing up poor in California fueled a relentless drive to succeed. From selling trading cards and candy to buying goods at garage sales and selling them at flea markets, Joel was always looking for his big break. That moment came when he discovered Jockey underwear samples at a garage sale, a discovery that years later turned into a multi-million dollar apparel business. By the age of 38, Joel had semi-retired, stepping back from the long work weeks to enjoy life with his wife and kids while coaching others to create their own success. In this episode, he shares how powerful relationships shaped every step of his journey.   [00:00 - 02:45] Introduction: Kevin Sets the Stage • Kevin introduces the Million Dollar Relationships podcast. • He talks about the power of relationships and mentions Tribe for Leaders. • Joel Gandara is welcomed to the show. [02:46 - 04:45] Who Joel Is Today • Joel shares what he does now: running men's and women's personal growth programs, writing a book, and leading 31-day challenges. • Talks about how the programs are changing lives, from improving marriages to helping grandparents raise grandkids better. [04:46 - 08:15] The Cuba Story: From Labor Camps to Miami • Joel recounts being born in Cuba under communism, where his father spent 13 years in a forced labor camp. • Shares the terrifying 12-hour Mariel boat trip to the US, including four hours in dangerous storms, before settling in California. [08:16 - 11:10] Early Hustles: Cards, Chocolates, Flea Markets • As a kid, Joel sells Garbage Pail Kids cards, turning pennies into dollars. • In high school, he sells chocolates and starts doing garage sales. • He finds Jockey underwear samples at a garage sale, buys them for $1 each, and flips them for $6 at flea markets. [11:11 - 13:20] Building Brands and Facing Betrayal • Learned about eBay in 1999, started importing and distributing international brands. • A supplier breaks trust by going direct to Joel's clients, pushing him to start his own brand. • His first brand hit over $1 million in retail sales in about 13 months. [13:21 - 15:50] How Wilfredo in Colombia Changed Everything • Joel shares reading The Secret and then meeting Wilfredo, who owned a factory in Colombia. • Invests $80,000 in his first order — which turns out to be Wilfredo's first production run too. • This relationship builds the foundation for Joel's multi-brand empire. [15:51 - 21:00] Buying 14 Businesses Thanks to Handwritten Notes • Because of Wilfredo, Joel grows into multiple brands and shifts from wholesale to owning ecommerce sites. • Buys a small ecommerce business that leads to 14 acquisitions, almost all through relationships. • He shares how handwritten cards, personal follow-ups, and genuine care made competitors want to sell to him. [21:01 - 33:04] The Power of Relationship Capital • Joel and Kevin dive deeper into how relationships were the key to every major opportunity. • Discuss how small gestures like handwritten notes create lasting impressions. • Kevin relates it to his own experience sending handwritten notes and overnight checks, which led to referrals and stronger partnerships. Key Quotes “Most bad things in my life were just precursors to something great that would come.” — Joel Gandara “Relationships are everything. I've never had a negative reaction from checking in, caring, and sending handwritten notes.” — Joel Gandara “We were poor, but my parents taught me to live simply and save. Those habits helped me build everything.” — Joel Gandara Connect with Joel Gandara Book & 31-Day Challenge: 31dailychallenges.comWebsite: JoelGandara.comLinkedIn: linkedin.com/in/joelgandara Facebook: facebook.com/joel.gandara.3 Instagram: @joelgandara   Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on: Apple Podcasts Spotify iHeart Radio Stitcher

What does it take to build a brand that resonates and delivers long-term results? This week on the Glow Up, Gyrl Podcast, Kyra sits down with Julie Roth, a former high school teacher turned powerhouse brand strategist and copywriter who's worked with major brands like Google, Uber Eats, Estée Lauder, and the LPGA. Julie shares her journey from the classroom to creative strategy and breaks down how to build a brand that connects deeply with your audience. Whether you're building from scratch or ready to level up your business, this episode is your guide to getting clear on your brand's “why”—and making it work for you. In this episode: What brand strategy really is (and why you need it) How to research and refine your message The building blocks of a brand that grows with you Why she left agency life to go solo—and what she's learned along the way

In this episode of the Move The Ball podcast, host Jen Garrett sits down with entrepreneur and investor Justin Freishtat for an in-depth conversation about entrepreneurship, branding, and building a winning mindset. Justin shares his journey from building and scaling Heartland Foods to leading capital advisory and investment firms, and offers actionable advice for anyone looking to differentiate themselves and grow their brand. Episode Highlights:7:00 – Lessons from Heartland Foods: scaling, differentiation, and challenges 20:00 – The role of communication and authenticity in sales and business 40:00 – Branding evolution and social media strategies 55:00 – Investment principles and building wealth Connect with Justin Freishtat:: IG: https://www.instagram.com/justinfreishtat/ FB: https://www.facebook.com/justin.freishtat.2025/ LinkedIn: https://www.linkedin.com/in/justin-freishtat-68063579/ SafeSpace Global: https://safespaceglobal.ai/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

#170 Tom Sanders, founder of Lost Dog, is a branding + strategy expert who's spent his career helping companies stop lying to themselves. In this show, we cover Tom's unexpected start in IT and his journey to launching his own shop. Tom walks us through how brands get built — not with a checklist and some Helvetica, but with honesty, alignment, and a hell of a lot of listening. Here's the full breakdown:      00:00–03:00 Intro & Tom's background  03:01–07:30 From IT to Marketing: Tom's origin story  07:31–13:00 What is strategy vs branding vs tactics? Mission, vision, and the “why” 13:01–17:30 Why most companies botch brand strategy (and why “making money” isn't the mission) 17:31–21:00 Red flags: When mission/vision becomes a checklist 21:01–25:00 Tom's branding approach: Organic, not fabricated.  25:01–28:00 Internal brand alignment: Why employees need to believe it too 28:01–34:00 The branding process deep dive 38:01–42:00 Metrics that matter: Why engagement isn't enough 42:01–47:00 Tom's 5-Step Process: Why → Current Situation → Goals → Communicate → Monitor 52:01–56:00 Timelines, and why smaller clients get his best work 59:01–1:03:00 Inferior products? Why experience and expectations still win 1:03:01–1:07:00 Why Tom started Lost Dog & the future of agencies  1:07:01–1:10:00 AI & strategy: From “C student” to A-minus assistant 1:10:01–end Final thoughts  Get in touch with Tom here: https://www.linkedin.com/in/tomsanders/ Or here: https://lostdogmke.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

Brand building isn't just about flashy campaigns, it's about tying every effort back to revenue. In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who's helped major organizations (including some names you'll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you're running a global company, a local nonprofit, or just starting out.Featuring:Why understanding your customer is the foundation of brand successHow hyper‑local campaigns can outperform massive ad buysUsing quick, simple market intel to shape messagingTurning bold ideas into action (and letting data guide you) If you want practical, revenue‑driven steps to make your brand stronger in 2025, this episode is packed with insight.

Episode NotesGuest: Siew Ting Foo, author of Building Brands with Soul25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)What “brands with soul” means and how it creates emotional impactCoaching the next generation of “Leaders with Soul”Consulting, board directorship, and thought leadershipEmbracing AI and empowering teams through “AI Fridays”Overcoming imposter syndrome and experimenting with purpose6 traits of soul-led leadership: authenticity, empathy, disruption, etc.Book, podcast, and ways to connect: soulforprofit.org 

In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Bryan Phelps, CEO of Big Leap. Phelps discusses his digital marketing career, highlighting his journey through prominent Utah-based digital marketing companies like OrangeSoda and SEO.com before founding Big Leap in 2008. He emphasizes Big Leap's focus on foundational marketing principles, understanding customer journeys, and the importance of a strong brand in an evolving digital landscape. Phelps also touches on the company's culture, which prioritizes high-quality work over flashy tactics, and its commitment to employee well-being — especially for working mothers — through flexible remote work policies. He shares his insights on the impact of artificial intelligence on digital marketing, seeing it as a tool for efficiency and enhancement rather than replacement. Phelps believes Utah has a unique advantage in the digital sphere due to its history in the industry, talented workforce, and a supportive entrepreneurial community eager to mentor the next generation of business leaders.

If you've ever found yourself questioning whether there's more to life than your 9-to-5, you need to hear this. In this bite-sized episode, I'm joined by the inspiring Victoria Azubuike, founder of The Us Group & She Who, who left behind a steady corporate career to build a mission-led business that's now worked with over 3,000 young women across the UK. From building confidence to confronting imposter syndrome, this is a real, honest chat about doing the inner work, trusting your gut, and choosing purpose. This is the moment she decided to screw it – and just do it.Key Takeaways:Why feeling unfulfilled at work can be the start of something powerfulHow to prepare for the leap into entrepreneurshipThe mindset shift needed to turn fear into actionWhy mentorship and role models matter more than everBuilding a business that speaks to Gen Z values: diversity, inclusion, impact

In this episode of The Marketing Factor, host Austin Dandridge sits down with Suze Dowling, co-founder, operator, and one of the sharpest minds in DTC. From her unexpected path to Gin Lane to her role shaping the brand collective at Pattern, Suze unpacks what it really takes to build emotionally resonant brands in today's landscape.They get into the weeds on why email still outperforms, how to hire for curiosity (not credentials), and what a “clarity check-in” can do for your business. You'll also hear Suze's take on navigating acquisitions without losing a brand's soul, her personal rituals for staying balanced, and why Melbourne might just be her spirit city.Whether you're scaling a DTC brand or just trying to get your email flows to convert, this episode delivers sharp insight without the fluff.Highlights:Creating tension for emotional connectionThe underrated power of email marketingWhy hiring curious people changes everythingUsing clarity check-ins to stay focusedWhat makes a brand acquisition actually workChapters00:00Introduction to Suze Dowling and Her Journey02:49Transitioning from Marketing to Brand Building05:22The Evolution of DTC Marketing Strategies08:14Understanding Consumer Behavior and Engagement10:42The Importance of Email Marketing in E-commerce13:34Navigating the Challenges of a Holding Company16:16The Role of TikTok in Modern Marketing19:13Final Thoughts on Marketing Strategies and Brand Growth25:02Performance Marketing Insights26:10The Clarity Check-In Framework29:56The Power of the Pivot32:22Hiring for Curiosity33:53Evaluating Brands for Acquisition37:02Revitalizing Acquired Brands40:57Daily Habits for Sanity43:18Admiring Innovative Brands

In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn's most refreshingly honest voices in marketing.Natalie's journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectations. She opens up about what it really means to step into a CMO role, lead through rebrands, and advocate for yourself—without shrinking your voice.Jane and Natalie explore:The real difference between being a VP and a CMO (beyond the title)How to lead with honesty and impact, even when it comes with riskWhy rebrands fall apart after the “fun part”—and how to avoid itThe power of healthy conflict and treating peers as your first teamHow being vocal on LinkedIn can cost you... and why it's still worth itWhy “managing a team is like parenting” is a tired (and harmful) tropeThe importance of community when you're the only woman in the roomKey Links:Guest: Natalie Cunningham: https://www.linkedin.com/in/nataliercunningham/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ ––Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

We discuss the power of leadership, personal branding, and economic growth in Uganda with Moses Maurice Mugera, the Vice President of Operations at Jibu. Maurice shares his journey from software engineering to operations management, his passion for personal and company branding, and offers invaluable advice on positioning oneself for the global job market. Learn about the importance of mindset shift, utilizing data, and leveraging social media for building a strong personal brand. Whether you are an entrepreneur, a professional looking to enhance your career, or someone interested in Uganda's economic development, this episode is packed with insights to help you succeed.00:00 Introduction to Leadership and Influence00:32 Welcome and Guest Introduction01:39 Maurice's Journey and Passion for Branding04:36 Challenges in Scaling Ugandan Businesses09:05 Positioning for the Global Job Market14:40 Building a Personal Brand30:15 The Power of Data and Future TrendsFollow up with him on LinkedIn in his name. Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 12.11.24 

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. Known for shaping bold, human brands for some of the world's most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

In this episode, Christian talks with Tony McWilliam, founder of Faction Skis, about the realities of starting and scaling a product-focused brand. Drawing from his design background, Tony shares how design thinking helps with branding, problem-solving, and decision-making. He dives into the risks of expanding too quickly, the importance of staying focused, and why early-stage founders should do every job themselves. They explore the value of deep relationships with factories, retailers, and mentors and candid advice on margin, funding options, and building a sustainable business. A must-listen for outdoor industry entrepreneurs navigating the messy middle of brand growth.Episode Highlights:Why design thinking is a powerful framework for brand building and problem-solving.The three pillars every business needs: Product, Demand, and Distribution.What founders should not outsource in the first few years.Why deep relationships with factories are more valuable than chasing the cheapest quote.Candid advice on margin: it matters, but not at the expense of long-term success.The importance of mentorship, community, and asking for help in the early stages.Links:KORE Outdoors Tony's Website: The Woods AgencyCandide SkisForward Outdoor ApparelFaction SkisDb JourneyBlack Crows SkisLooking Sideways Podcast with Db Journey founder Truls BrataasConnect with Tony on LinkedInConnect with Christian on LinkedIn

In this episode of the Unstoppable Marketer podcast, Jon Richards, co-founder and chief product officer of Nomatic, discusses the company's journey from wallets to premium travel gear. He shares insights on product development, market expansion, and the challenges of entering new product categories like women's bags and apparel. The conversation also explores the impact of AI on business and content creation, offering a glimpse into potential future trends in technology and consumer behavior.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for an inspiring conversation with Nate Siegel, a driving force behind some of Tampa Bay's most beloved hospitality ventures. As co-founder of Willa's and Willa's Provisions in North Hyde Park and Cheeky's in St. Pete, Nate has become a pillar of the local food scene.But his journey to success wasn't exactly linear. From interning with the Tampa Bay Buccaneers to working in media and leading hospitality operations in New York, Nate's career has been full of unexpected turns. Now back in Tampa, he's focused on building community-loved spaces that feel like home.If you're curious about brand-building, creating neighborhood staples, and the grit it takes to bring these visions to life, this episode is for you. Don't miss it!Willa's Tampa: https://www.instagram.com/willalovestampa/Willa's Provisions: https://www.instagram.com/willasprovisions/Cheeky's: https://www.instagram.com/cheekys_net/

222. Join Roberto at a FOUNDXRS Club "In Conversation With" event for an exclusive, in-depth conversation with Krept - globally acclaimed UK rapper, entrepreneur, and co-founder of the chart-topping duo Krept and Konan. Discover how Krept's South London roots shaped his relentless drive and entrepreneurial mindset, propelling him from music stardom to building impactful businesses like Nala's Baby and the community-focused Saveways supermarket.In this conversation hosted by Kalpesh Patel of FOUNDXRS Club, Krept reveals the mindset shifts that powered his transition from the music industry to the business world, the lessons learned from navigating new ventures, and the importance of creating a legacy that uplifts future generations. We explore the realities of entrepreneurship - resilience, teamwork, due diligence, and the power of purpose-driven brands.Whether you're a fan of Krept's music, an aspiring entrepreneur, or passionate about community impact, this conversation delivers inspiration and actionable insights on building success from the ground up.What You'll Learn:How Krept turned challenges in South London into motivation for successThe story behind Nala's Baby and creating brands with purposeWhy partnerships and team dynamics are crucial in businessKrept's approach to overcoming setbacks and building resilienceThe importance of legacy, mentorship, and giving back to the communityPractical advice for aspiring entrepreneurs and creativesListen now and get inspired by Krept's journey from chart-topping artist to visionary entrepreneur - only on Tailoring Talk Magazine Podcast in collaboration with FOUNDXRS Club and Krept.Links & Resources:Follow Krept on Instagram: @kreptDiscover Nala's Baby: nalasbaby.comFOUNDXRS Club : @foundxrsclubDon't forget to subscribe, rate, and share!For more inspiring conversations, behind-the-scenes insights, and expert advice, follow Tailoring Talk Magazine Podcast on your favourite platform.Message The Show Directly & Join The Conversation !Support the showYou can now support the show and help us to keep having inspiring, insightful and impactful conversations by subscribing! Visit https://www.buzzsprout.com/1716147/support and thank you so much in advance for helping the show!Links:Roberto on Instagram http://www.instagram.com/robertorevillalondonTailoring Talk Magazine on Instagram http://www.instagram.com/tailoringtalkpodcastTailoring Talk Magazine on YouTube https://www.youtube.com/@TailoringTalkMagazine Connect with Jon on Instagram @jonprevans and Alex at @alex.hansford Connect with Roberto head to https://allmylinks.com/robertorevillaCreditsTailoring Talk Intro and Outro Music by Wataboy / TVARI on PixabayEdited & Produced by Roberto RevillaEmail the show at tailoringtalkpodcast@gmail.com

In today's solo episode of Community Kristina is diving into one of the most common questions entrepreneurs ask us when they make a pivot in business: Should I start a new account?Whether you're navigating a niche change, starting something fresh in your life, or wondering if your engagement is low because your audience just isn't aligned anymore, this episode is for you. Kristina unpacks the two biggest account-related decisions: do I have a personal and business brand, and when it might be time to build something new on social media?Key takeaways in this episode:Why personal and business brands both matter—and how to balance them.When a new account is a smart move (and when it's not).How to leverage collaborative posts to expand your reach.The secret to fixing low engagement without starting over.It is important to build a brand that grows with you so that you don't find yourself starting over down the line!If you've ever asked yourself “should I just start a new social account?” — Make sure you don't miss this one!Mentioned In Episode:Join the Social Business Club: use the code PODCAST for your first month for $1.The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Episode #120 - In this powerful episode, I am joined by Shab Azma—an accomplished brand strategist, talent manager, and founder of Arc Collective. With over 25 years in the entertainment industry, Shab has helped shape the careers of celebrity experts while championing a new way of doing business—one rooted in passion, purpose, and the divine feminine.Shab shares her journey from managing blockbuster brands at Universal Studios and A-list talent at The Firm to launching her own company after a life-changing plant medicine experience. We discuss what it means to bring heart and authenticity into male-dominated industries, how women can step fully into their leadership, and why balancing masculine and feminine energy in work is more important than ever.This conversation is equal parts career insight, spiritual awakening, and soulful truth-telling—tune in if you're ready to align your outer success with your inner calling.TakeawaysClients come to us with their stories and passions.It's essential to identify your North Star.Creating a strategy requires patience and collaboration.Authenticity is crucial in leadership roles.Balancing masculine and feminine energies is key to success.Delegation and trust empower team members.Money is just energy; it should come from the right sources.Meditation helps strip away distractions to find clarity.Plant medicine can catalyze profound personal transformation.Spirituality is about tuning into your higher self.Sound Bites"What is your North Star?""Money is just energy.""It's an inside job."Chapters00:00 Introduction and Connection02:14 Journey into Branding and Entertainment05:05 The Shift from Performer to Manager08:06 Building Brands and Intellectual Property10:52 The Realization of Purpose13:43 Merging Spirituality with Business18:33 Creating a Collective and Authentic Space22:26 Balancing Masculine and Feminine Energies28:00 The Path to Conscious Leadership40:18 The Journey of Transcendental Meditation42:44 Embracing Spirituality Over Religion46:01 The Role of Plant Medicine in Spiritual Awakening48:43 Experiences with Ayahuasca and Other Plant Medicines53:27 The Importance of Intentional Use of Plant Medicine58:35 Integrating Spirituality into Professional Life01:03:19 The Shift Towards the Divine Feminine01:07:19 Navigating the Impact of AI on Human Connection01:08:51 Living with an Awakened HeartConnect with Shab Azma:WebsiteInstagramLinkedinStreaming: The Sabrina Soto Show & Cultural Eats now available on Hulu, Disney+, and Samsung TV+Channels Let's Connect!⁠Website⁠Instagram FacebookYoutubeRumble⁠Tik Tok⁠Keywordsspirituality, leadership, authenticity, feminine energy, plant medicine, business strategy, collective energy, mentorship, personal growth, women's empowerment

(Encore! Encore!)  Mike Jones has helped launch some of the most unexpected breakout brands in consumer goods—from canned water with a death metal vibe to subscription underwear and a prayer app. The former CEO of MySpace and founder of Science Inc. joins Sand Hill Road to talk about why creating fans matters more than just getting customers, what he learned navigating the rise of Facebook, and how LA's culture engine gives his ventures a creative edge. Plus: why iced tea was the right move—and the one piece of branding advice every founder needs to hear.This episode first aired April 2024Sand Hill Road is produced by Andrew Mendez under the leadership of Sara Bueno and Stephanie Adrouny.

In this kickoff episode of Hospitality Hustlers—powered by Toast—we sit down with Bob Wright, the CEO of Potbelly, to dig into what it takes to transform a beloved sandwich chain into a tech-forward, trend-setting brand.Bob shares expert insights on the intersection of food service, emerging brands, and breakthrough technology, all while keeping it candid with a few funny moments along the way. We explore the “cold ideas” that turned hot, how Potbelly navigates shifting industry trends, and the importance of networking and investment in driving growth.Whether you're a founder, foodie, or future hospitality insider, this episode is packed with the kind of conversations that fuel big ideas—and even bigger success stories.

Mosh and Jill are off today, but the Mo News team is still bringing you something worth tuning in for; an in-depth conversation between Mosh and Sammi Cohen (@sammicohentalks), the creator of Social Currency — a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits.In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue.The daily news will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the ⁠Mo News Premium⁠ Instagram page. Mosheh Oinounou (⁠@mosheh⁠) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.

In this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra “challenge the category, not the consumer” is key to cutting through the noise—and how modular design systems and consumer rituals play a crucial role in long-term success. Whether you're launching, scaling, or reinventing a brand, this episode is packed with golden insights you won't want to miss.

Mosh and Jill are off on some well-earned vacations, but the Mo News Team has you covered. Today, we bring you Mosh's conversation with Sammi Cohen (@sammicohentalks). She's the creator of Social Currency, a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits.  In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue. The daily podcast will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the Mo News Premium Instagram page. Mosheh Oinounou (@mosheh) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.

Welcome to the season TWO of the Thought Garden - on Air! Host Alexis Quintal, CEO and Owner of Rosarium has invited entrepreneurs and media professionals with an understanding personal branding to share their stories and journey. Our next guest for season 2 is Estefania 'Stefi' Barrios, Director of Marketing & Client Success at Rosarium. Since joining the team in September 2023, Stefi has been instrumental in bringing our clients' visions to life, earning a leadership position within the company. Beyond her exceptional work at Rosarium, Stefi is also the co-founder of VAESIC, an online fashion brand she launched with her best friends in Panama. Connect with Alexis on LinkedIn here: ⁠⁠⁠⁠www.linkedin.com/in/alexisrquintal/⁠⁠⁠⁠Learn more about Rosarium at ⁠⁠⁠⁠www.rosarium.work⁠⁠⁠⁠ Connect with Stefi on Instagram Here: www.instagram.com/estefibarrios Shop VAESIC Here: https://vaesic.com/

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

Oliver Trevena joins the Painful Lessons Podcast to share how he turned near-death trauma into triumph. The actor, producer, and Caliwater co-founder opens up about being beaten into a coma, rebuilding his face, and reclaiming his life through sobriety and entrepreneurship. From working with Vanessa Hudgens and Gerard Butler to launching wellness brands and indie films, Oliver's journey is one of resilience, humility, and relentless hustle.This candid episode covers:Rebuilding after brutal physical traumaGerard Butler's hilarious role in a tooth-related dating disasterThe voice that tells creatives they're never enoughHow sobriety transformed his success and peaceStarting Caliwater with Vanessa Hudgens & top investorsParenting, forgiveness, and emotional maturityA raw and inspiring conversation for anyone walking the line between ambition and authenticity.Intro & Oliver's Outlook on Humor and PainThe Gerard Butler “tooth” storyBeaten into a coma at 22 — and what came afterWinning Best Breakout Actor at 43The hustle of an actor/producerMental patterns & battling the “not enough” voiceLearning to pause and live in the nowSobriety, shame, and reclaiming joyParenting, forgiveness, and self-compassionFrom ballet shoes to boardroomsLaunching Caliwater with Vanessa HudgensBrand integrity: product before celebrityNew ventures: hot sauce, ice cream, and red light therapyRelationship building over networkingFinal reflections: living from the inside out

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

We're back and we're kicking off this new season with a powerful, full-circle conversation! In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg's 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his own right. Together, they've launched a sunglass brand, built a content-first media company, and are stacking at-bats in the game of brand building—one piece of content at a time.

Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google's Nest, Airbnb, and Yumi. Caitlin's work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelling.  In this episode… Marketing isn't just transactional; it requires building emotional resonance with customers through memorable experiences with a brand. It's easy to sell a product, but how do you sell a lifestyle, a sense of identity, or even a community? How can companies balance bold creativity with performance and data-driven ROI? Brand builder and creative marketer Caitlin Choate believes that connecting with customers emotionally begins by designing marketing that mirrors real-life human experiences. She recommends leveraging user-generated visuals, generating stories that emphasize emotional connection over product specs, and integrating creative, data, and performance teams. Caitlin also highlights the value of running measurable, high-reward experiments to foster brand growth and category domination. In this episode of the Up Arrow Podcast, William Harris converses with Caitlin Choate, Global Head of Marketing at Boatsetter, about turning product transactions into lifestyle-driven brand movements. Caitlin discusses brand versus performance alignment, using PR and influencers as a storytelling medium, and why cultivating serendipity can catalyze unexpected career opportunities.

Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:

In this powerhouse episode, we sit down with Karisa Smith—visionary leader, executive producer, and founder of Diva Empire. From creating the hit shows Dining Divas and Destination Divas to mentoring over 150 businesses as a former board member of SCORE.org, Karisa is on a mission to redefine what leadership looks like for women in media and business.We dive deep into:How to build an empire with purpose and poiseWhat it takes to mentor and multiply business successTurning your brand into a movementThe power of visibility, luxury media, and authentic storytellingWhy women shouldn't wait for a seat at the table—but build their ownWhether you're a rising entrepreneur, a content creator, or a woman ready to walk in her boldest calling—this conversation is your masterclass in confidence, execution, and elevation.

In this episode of The Timeout, Dwyane Wade, D Wright, Bob, and Chris Johnson bring pure, unfiltered vibes. From SNL nerves to Met Gala elegance to reflections on brotherhood and growth. Dwyane pulls back the curtain on his Met Gala experience with Prada, sharing how even icons can feel starstruck and how being a “cool fan” is an underrated art. The crew chops it up on what it means to evolve, from a hoop star to fragrance ambassador, with Wade breaking down why “Intuition” is the perfect scent for where he is today. They revisit his unforgettable SNL moment, diving into the grind behind the glamour and how stepping into new arenas sparks growth. Chris Johnson hits us with real talk about the power of vulnerability, community, and healing among successful Black men, inspired by their wellness retreat. And yes, the footwork segment is back, with D Wade’s not-so-Chicago choreography catching some playful heat. From Hollywood to hoops to healing, this one’s got range. Music Credit: Khari Mateen. What We Discussed: 00:00 Introduction 01:25 Ashiness Changed The Show 06:16 Free Wright Segment 17:27 The Scent Memory Drop 20:53 Preparations & Black Culture At The Met Gala 32:01 Being A Cool Fan & Enjoying The Moment 36:32 Dwade At SNL 42:05 Encouraging Wellness For Men 47:56 The Wellness Event & Amazon Sports See omnystudio.com/listener for privacy information.

Kevin Harrington takes us on a thrilling journey from his early days as the pioneer of the infomercial industry to becoming a powerhouse investor and Shark Tank celebrity. With remarkable candor, he reveals how acquiring unused cable television time in the 1980s launched his career and led to building multiple public companies and completing over 1,000 business transactions.The true magic of Harrington's success lies in his ability to adapt to changing market conditions. When he noticed television viewership declining as younger generations flocked to TikTok and Instagram, he pivoted away from his As Seen On TV empire toward digital marketing strategies. This foresight led to one of his most spectacular investments—Celsius energy drink—which he joined as a board member when shares were just $0.10, helping build it into a $20 billion company without spending a single dollar on television advertising.Make sure to download as we bring the best centimillionaires and billionaires interviews on the Accredited Investor Podcast. To learn more about Jonathan's recession resilient mobile home park real estate Fund & Flex Space Development investments for Accredited Investors: https://www.midwestparkcapital.com/To learn more about Jonathan's business growth consulting and fractional CMO services, and digital marketing for small businesses:https://www.revenueascend.com/consulting/The Family Office Club was founded in 2007 and has now become the world's largest association in the industry with over 7,500 registered ultra-wealthy investors-Richard C. Wilson is the partner of the Accredited Investor Podcast: https://familyoffices.com/To get your very own podcast guesting tour of 20, 40 or 60 episodes as a guest and become the celebrity thought leader in your industry: https://getpodcastbookings.com/Sign up to get on the list for the World's Most Exclusive Social Networking App: https://www.prestigesocialapp.com/To those looking to potential exit or sell their business or talk about potential business roll up partnerships:https://www.businesscashout.com/Join one of the fastest growing real estate groups on Facebook, which is our 27,400 Multifamily Investor Facebook Group: https://www.facebook.com/groups/451061265284414To learn more about mobile home investing, acquiring your first mobile home park:  https://www.mobilehomewealthacademy.com  https://linktr.ee/jonathantuttle

In this episode of The Retail Pilot, we sit down with Amanda Baldwin, the newly appointed CEO of Olaplex and former CEO of Supergoop, for an in-depth conversation about her remarkable career journey—from Wall Street to the heart of the beauty industry. Amanda shares how her early curiosity about brands evolved into a passion for consumer-driven storytelling, innovation, and leadership in some of the world's most iconic beauty companies.We explore her pivotal career moments, including her transition from finance to beauty, the foundational experiences she gained at Estée Lauder and LVMH, and how she scaled Supergoop from a small team to a category-defining brand. Now at the helm of Olaplex, Amanda outlines her vision for rebuilding brand strength, deepening pro community relationships, and driving innovation through groundbreaking R&D.This episode offers a masterclass in brand leadership, navigating industry change, and staying grounded in purpose while scaling globally.If you enjoyed this conversation, be sure to like, follow, and leave a review—it helps us reach more listeners and continue bringing you these powerful insights.Show Notes:Amanda's early curiosity about consumer brands and storytellingLessons learned from Wall Street, Estée Lauder, and LVMHThe early growth story of Supergoop and how innovation drove scaleWhy product quality and emotional connection are non-negotiable for brand longevityOlaplex's patented technology, salon-first strategy, and Amanda's plans to reinvigorate the brandInvesting in team, infrastructure, and culture as part of operational excellenceNavigating the public markets while staying focused on long-term brand valueAdvice for early-career professionals and the role of mentorship in her successHosted by Ausha. See ausha.co/privacy-policy for more information.

Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores the power of surrounding oneself with like-minded, aspirational individuals. Candice and Tony share personal stories that highlight the transformative potential of these environments, where quality conversations can propel one's personal and professional aspirations forward. They also examine the art of "pricing oneself out" of unfulfilling social circles to focus on enriching interactions. This exploration doesn't shy away from the more challenging aspects of relationships, as Tony and Candice candidly address the necessity of identifying and distancing oneself from toxic influences. The journey of personal growth often involves making tough choices about who to keep close and who to let go. They reflect on the importance of maintaining personal boundaries and safeguarding one's energy, stressing that authenticity and genuine support are paramount. As Candice and Tony dissect the nuances of networking and personal development, they champion the idea of pursuing true experiences before claiming expertise and caution against the allure of embellished narratives in the world of entrepreneurship and coaching. Key highlights: Building Brands and Networking Success Dressing for Success and Networking Etiquette Elevating Conversations and Energy Levels Identifying and Removing Toxic Relationships Recognizing Toxicity in Relationships Navigating Success and Networking Relationships Connect with Candice Bar: Instagram: @luxelife_cb Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Jennifer Hinkle brings 18+ years of sports marketing experience from NFL teams (Ravens, Washington, Titans) to MLS/NWSL with Houston Dynamo FC and Dash. Currently a free agent, Jen shares insights on digital evolution, influencer marketing, fan segmentation, and the unique challenges of marketing women's sports. From building the NFL's first MySpace page to tackling AI in sports marketing today. Show notes - https://sportsgeekhq.com/428

In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That's where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps. You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste. Whether you're a designer trying to level up or a business owner who's tired of blending in, this episode gives you the blueprint for doing brand strategy right.

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

What do Barstool Sports and Food52 have in common? Visionary leadership, incredible growth, and today's podcast guest, Erika Ayers Badan. After nearly a decade as the CEO of Barstool Sports, turning it into a cultural juggernaut, Erika has taken the reins at Food52, where she's bringing her passion for design, food, and empowering women to the forefront. Tune in as Erika talks managing young teams, shaping resilient work cultures, staying ahead of trends (hello, AI), and the lessons she's carrying from Barstool's locker-room vibes to Food52's stylish kitchen counters. If you're hungry for entrepreneurial insights and brand-building wisdom, this episode is a must-listen. Burnout is bad for employees and business. Spot the signs, tackle the causes, and create a successful workplace: https://bit.ly/4jSaJJq Your workforce is your superpower — but only with the right planning. This webinar shows you how to boost productivity, close skills gaps, and hire a team that thrives: https://bit.ly/4iUbJM7 Topics include: 00:00 – Episode preview and welcome 01:47 – Erika's career journey  04:06 – Pivoting towards women-led workspaces 06:10 – Lessons learned at Barstool  09:07 – Motivating and leading young employees 12:18 – Building company culture 17:34 – Managing diverse teams 18:31 – The importance of feedback 21:32 – Remote work vs. office collaboration 23:16 – Brand-building lessons from Barstool 26:11 – Leveraging digital creators at Food52 27:24 – The role of AI in business growth 29:08 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Aldo Muccia, VP and Chief Creative Officer of Crescent Communities, shares how creativity, curiosity, and collaboration help build strong communities that better peoples' lives. For show notes and more: https://ninedotarts.com/podcast-building-brands-from-the-inside-out/

e.l.f. Beauty —a 2025 recipient of the Corporate Responsibility Awards— is the only cosmetics brand to have grownits market share for 24 consecutive quarters, all while being a leader in innovation, diversity, and Fair Trade certification.What lessons can other businesses learn from e.l.f.'sembrace of diversity, sustainability, and affordable products?     Join Steve Odlandand guest Tarang Amin, chairman and CEO of e.l.f. Beauty, to find out how e.l.f.aligns its purpose with customer values, how the companyformulatesproducts that are clean, vegan, and cruelty-free, and why e.l.f. wants to make the best of beauty accessible to every eye, lip, and face.    The 2025 Corporate Responsibility Awards, taking place on April 23, celebrates organizations that have moved beyond public commitments to fully integrate responsible business practices into their core strategies, driving measurable, positive impacts on their organizations, stakeholders, and society.    (00:35) Elf Beauty's Mission and History (01:58) Building Brands and High-Performance Teams (02:50) Purpose-Driven Strategy and Values (04:51) Sustainability and Social Impact (12:19) Innovation and Technology in Sustainability (13:58) Global Expansion and Market Strategy (18:19) Supply Chain and Responsible Sourcing (23:25) Continuous Improvement and Future Goals   For more from The Conference Board:  2025 Corporate Responsibility Summit  2025 Corporate Responsibility Awards Dinner  Regulatory Shifts in ESG: What Comes Next for US Companies? 

This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.

In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possible—even in the hardest seasons—this conversation is for you.Guest Info:Lark Brand StudioConnect With Us:Our Free Facebook CommunityOur WebsitePodcast Instagram

On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she's redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self