Podcasts about building brands

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Best podcasts about building brands

Latest podcast episodes about building brands

Entrepreneur Conundrum
Building Brands with Soul: A Conversation with Siew Ting Foo

Entrepreneur Conundrum

Play Episode Listen Later Jul 21, 2025 18:29


Episode NotesGuest: Siew Ting Foo, author of Building Brands with Soul25+ years as a global marketing leader (HP, Unilever, Diageo, etc.)What “brands with soul” means and how it creates emotional impactCoaching the next generation of “Leaders with Soul”Consulting, board directorship, and thought leadershipEmbracing AI and empowering teams through “AI Fridays”Overcoming imposter syndrome and experimenting with purpose6 traits of soul-led leadership: authenticity, empathy, disruption, etc.Book, podcast, and ways to connect: soulforprofit.org 

Business Elevated
227. Bryan Phelps — Building Brands in a Digital World

Business Elevated

Play Episode Listen Later Jul 18, 2025 34:55


In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Bryan Phelps, CEO of Big Leap. Phelps discusses his digital marketing career, highlighting his journey through prominent Utah-based digital marketing companies like OrangeSoda and SEO.com before founding Big Leap in 2008. He emphasizes Big Leap's focus on foundational marketing principles, understanding customer journeys, and the importance of a strong brand in an evolving digital landscape. Phelps also touches on the company's culture, which prioritizes high-quality work over flashy tactics, and its commitment to employee well-being — especially for working mothers — through flexible remote work policies. He shares his insights on the impact of artificial intelligence on digital marketing, seeing it as a tool for efficiency and enhancement rather than replacement. Phelps believes Utah has a unique advantage in the digital sphere due to its history in the industry, talented workforce, and a supportive entrepreneurial community eager to mentor the next generation of business leaders.

Screw it, Just Do it
Victoria Azubuike on Building Brands That Back Black Entrepreneurs

Screw it, Just Do it

Play Episode Listen Later Jul 15, 2025 11:24


If you've ever found yourself questioning whether there's more to life than your 9-to-5, you need to hear this. In this bite-sized episode, I'm joined by the inspiring Victoria Azubuike, founder of The Us Group & She Who, who left behind a steady corporate career to build a mission-led business that's now worked with over 3,000 young women across the UK. From building confidence to confronting imposter syndrome, this is a real, honest chat about doing the inner work, trusting your gut, and choosing purpose. This is the moment she decided to screw it – and just do it.Key Takeaways:Why feeling unfulfilled at work can be the start of something powerfulHow to prepare for the leap into entrepreneurshipThe mindset shift needed to turn fear into actionWhy mentorship and role models matter more than everBuilding a business that speaks to Gen Z values: diversity, inclusion, impact

The Marketing Factor, by Cobble Hill
From Gin Lane to Pattern: Suze Dowling on Building Brands That Actually Matter

The Marketing Factor, by Cobble Hill

Play Episode Listen Later Jul 15, 2025 46:58


In this episode of The Marketing Factor, host Austin Dandridge sits down with Suze Dowling, co-founder, operator, and one of the sharpest minds in DTC. From her unexpected path to Gin Lane to her role shaping the brand collective at Pattern, Suze unpacks what it really takes to build emotionally resonant brands in today's landscape.They get into the weeds on why email still outperforms, how to hire for curiosity (not credentials), and what a “clarity check-in” can do for your business. You'll also hear Suze's take on navigating acquisitions without losing a brand's soul, her personal rituals for staying balanced, and why Melbourne might just be her spirit city.Whether you're scaling a DTC brand or just trying to get your email flows to convert, this episode delivers sharp insight without the fluff.Highlights:Creating tension for emotional connectionThe underrated power of email marketingWhy hiring curious people changes everythingUsing clarity check-ins to stay focusedWhat makes a brand acquisition actually workChapters00:00Introduction to Suze Dowling and Her Journey02:49Transitioning from Marketing to Brand Building05:22The Evolution of DTC Marketing Strategies08:14Understanding Consumer Behavior and Engagement10:42The Importance of Email Marketing in E-commerce13:34Navigating the Challenges of a Holding Company16:16The Role of TikTok in Modern Marketing19:13Final Thoughts on Marketing Strategies and Brand Growth25:02Performance Marketing Insights26:10The Clarity Check-In Framework29:56The Power of the Pivot32:22Hiring for Curiosity33:53Evaluating Brands for Acquisition37:02Revitalizing Acquired Brands40:57Daily Habits for Sanity43:18Admiring Innovative Brands

Women in B2B Marketing
111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMO

Women in B2B Marketing

Play Episode Listen Later Jul 9, 2025 49:50


In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn's most refreshingly honest voices in marketing.Natalie's journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectations. She opens up about what it really means to step into a CMO role, lead through rebrands, and advocate for yourself—without shrinking your voice.Jane and Natalie explore:The real difference between being a VP and a CMO (beyond the title)How to lead with honesty and impact, even when it comes with riskWhy rebrands fall apart after the “fun part”—and how to avoid itThe power of healthy conflict and treating peers as your first teamHow being vocal on LinkedIn can cost you... and why it's still worth itWhy “managing a team is like parenting” is a tired (and harmful) tropeThe importance of community when you're the only woman in the roomKey Links:Guest: Natalie Cunningham: https://www.linkedin.com/in/nataliercunningham/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ ––Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

ON Uganda Podcast.
Scaling Ugandan Businesses and Building Brands - Maurice Mugerwa

ON Uganda Podcast.

Play Episode Listen Later Jun 27, 2025 37:52


We discuss the power of leadership, personal branding, and economic growth in Uganda with Moses Maurice Mugera, the Vice President of Operations at Jibu. Maurice shares his journey from software engineering to operations management, his passion for personal and company branding, and offers invaluable advice on positioning oneself for the global job market. Learn about the importance of mindset shift, utilizing data, and leveraging social media for building a strong personal brand. Whether you are an entrepreneur, a professional looking to enhance your career, or someone interested in Uganda's economic development, this episode is packed with insights to help you succeed.00:00 Introduction to Leadership and Influence00:32 Welcome and Guest Introduction01:39 Maurice's Journey and Passion for Branding04:36 Challenges in Scaling Ugandan Businesses09:05 Positioning for the Global Job Market14:40 Building a Personal Brand30:15 The Power of Data and Future TrendsFollow up with him on LinkedIn in his name. Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 12.11.24 

JUST Branding
S06.Ep11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon

JUST Branding

Play Episode Listen Later Jun 26, 2025 44:32


In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. Known for shaping bold, human brands for some of the world's most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

KORE Outdoors Podcast
Tony McWilliam: Lessons from Faction Skis on Building Brands with Focus and Intention

KORE Outdoors Podcast

Play Episode Listen Later Jun 25, 2025 93:30


In this episode, Christian talks with Tony McWilliam, founder of Faction Skis, about the realities of starting and scaling a product-focused brand. Drawing from his design background, Tony shares how design thinking helps with branding, problem-solving, and decision-making. He dives into the risks of expanding too quickly, the importance of staying focused, and why early-stage founders should do every job themselves. They explore the value of deep relationships with factories, retailers, and mentors and candid advice on margin, funding options, and building a sustainable business. A must-listen for outdoor industry entrepreneurs navigating the messy middle of brand growth.Episode Highlights:Why design thinking is a powerful framework for brand building and problem-solving.The three pillars every business needs: Product, Demand, and Distribution.What founders should not outsource in the first few years.Why deep relationships with factories are more valuable than chasing the cheapest quote.Candid advice on margin: it matters, but not at the expense of long-term success.The importance of mentorship, community, and asking for help in the early stages.Links:KORE Outdoors Tony's Website: The Woods AgencyCandide SkisForward Outdoor ApparelFaction SkisDb JourneyBlack Crows SkisLooking Sideways Podcast with Db Journey founder Truls BrataasConnect with Tony on LinkedInConnect with Christian on LinkedIn

The Unstoppable Marketer
EP. 130 Building Brands Through Product Innovation w/ Jon Richards, Co-founder @ Nomatic

The Unstoppable Marketer

Play Episode Listen Later Jun 24, 2025 72:47 Transcription Available


In this episode of the Unstoppable Marketer podcast, Jon Richards, co-founder and chief product officer of Nomatic, discusses the company's journey from wallets to premium travel gear. He shares insights on product development, market expansion, and the challenges of entering new product categories like women's bags and apparel. The conversation also explores the impact of AI on business and content creation, offering a glimpse into potential future trends in technology and consumer behavior.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

The Brick Media Podcast
Ep. 84- Nate Siegel | Building Brands & Neighborhood Staples

The Brick Media Podcast

Play Episode Listen Later Jun 24, 2025 38:06


Join us for an inspiring conversation with Nate Siegel, a driving force behind some of Tampa Bay's most beloved hospitality ventures. As co-founder of Willa's and Willa's Provisions in North Hyde Park and Cheeky's in St. Pete, Nate has become a pillar of the local food scene.But his journey to success wasn't exactly linear. From interning with the Tampa Bay Buccaneers to working in media and leading hospitality operations in New York, Nate's career has been full of unexpected turns. Now back in Tampa, he's focused on building community-loved spaces that feel like home.If you're curious about brand-building, creating neighborhood staples, and the grit it takes to bring these visions to life, this episode is for you. Don't miss it!Willa's Tampa: https://www.instagram.com/willalovestampa/Willa's Provisions: https://www.instagram.com/willasprovisions/Cheeky's: https://www.instagram.com/cheekys_net/

Never Went to Business School
#91 Creative Strategy And Building Brands - With Gernot Preslmayer

Never Went to Business School

Play Episode Listen Later Jun 23, 2025 41:42


In this conversation, Gernot, a seasoned brand designer and strategist, shares his journey from Austria to various global cities, including Dublin, London, and New York, before returning to Austria to establish his own branding studio, Duo. He discusses the evolution of his career, the unique business model of his previous company, Proxy, and the challenges and opportunities in the branding landscape, particularly in Austria. Gernot emphasizes the importance of creative strategy, client education, and authenticity in branding, offering valuable insights for aspiring entrepreneurs.Duo:WebsiteInstagram

Tailoring Talk with Roberto Revilla
Krept: From Rap Icon to Business Visionary – Building Brands, Breaking Barriers & Leaving a Legacy

Tailoring Talk with Roberto Revilla

Play Episode Listen Later Jun 21, 2025 86:29


222. Join Roberto at a FOUNDXRS Club "In Conversation With" event for an exclusive, in-depth conversation with Krept - globally acclaimed UK rapper, entrepreneur, and co-founder of the chart-topping duo Krept and Konan. Discover how Krept's South London roots shaped his relentless drive and entrepreneurial mindset, propelling him from music stardom to building impactful businesses like Nala's Baby and the community-focused Saveways supermarket.In this conversation hosted by Kalpesh Patel of FOUNDXRS Club, Krept reveals the mindset shifts that powered his transition from the music industry to the business world, the lessons learned from navigating new ventures, and the importance of creating a legacy that uplifts future generations. We explore the realities of entrepreneurship - resilience, teamwork, due diligence, and the power of purpose-driven brands.Whether you're a fan of Krept's music, an aspiring entrepreneur, or passionate about community impact, this conversation delivers inspiration and actionable insights on building success from the ground up.What You'll Learn:How Krept turned challenges in South London into motivation for successThe story behind Nala's Baby and creating brands with purposeWhy partnerships and team dynamics are crucial in businessKrept's approach to overcoming setbacks and building resilienceThe importance of legacy, mentorship, and giving back to the communityPractical advice for aspiring entrepreneurs and creativesListen now and get inspired by Krept's journey from chart-topping artist to visionary entrepreneur - only on Tailoring Talk Magazine Podcast in collaboration with FOUNDXRS Club and Krept.Links & Resources:Follow Krept on Instagram: @kreptDiscover Nala's Baby: nalasbaby.comFOUNDXRS Club : @foundxrsclubDon't forget to subscribe, rate, and share!For more inspiring conversations, behind-the-scenes insights, and expert advice, follow Tailoring Talk Magazine Podcast on your favourite platform.Message The Show Directly & Join The Conversation !Support the showYou can now support the show and help us to keep having inspiring, insightful and impactful conversations by subscribing! Visit https://www.buzzsprout.com/1716147/support and thank you so much in advance for helping the show!Links:Roberto on Instagram http://www.instagram.com/robertorevillalondonTailoring Talk Magazine on Instagram http://www.instagram.com/tailoringtalkpodcastTailoring Talk Magazine on YouTube https://www.youtube.com/@TailoringTalkMagazine Connect with Jon on Instagram @jonprevans and Alex at @alex.hansford Connect with Roberto head to https://allmylinks.com/robertorevillaCreditsTailoring Talk Intro and Outro Music by Wataboy / TVARI on PixabayEdited & Produced by Roberto RevillaEmail the show at tailoringtalkpodcast@gmail.com

Build Your Digital Community
Should I Start A New Social Media Account? Building Brands That Grow With You.

Build Your Digital Community

Play Episode Listen Later Jun 19, 2025 9:26


In today's solo episode of Community Kristina is diving into one of the most common questions entrepreneurs ask us when they make a pivot in business: Should I start a new account?Whether you're navigating a niche change, starting something fresh in your life, or wondering if your engagement is low because your audience just isn't aligned anymore, this episode is for you. Kristina unpacks the two biggest account-related decisions: do I have a personal and business brand, and when it might be time to build something new on social media?Key takeaways in this episode:Why personal and business brands both matter—and how to balance them.When a new account is a smart move (and when it's not).How to leverage collaborative posts to expand your reach.The secret to fixing low engagement without starting over.It is important to build a brand that grows with you so that you don't find yourself starting over down the line!If you've ever asked yourself “should I just start a new social account?” — Make sure you don't miss this one!Mentioned In Episode:Join the Social Business Club: use the code PODCAST for your first month for $1.The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

The Awakened Heart Podcast with Nancy Walters
From Hollywood to Higher Self: Integrating Purpose, Spirituality & the Divine Feminine w/ Shab Azma

The Awakened Heart Podcast with Nancy Walters

Play Episode Listen Later Jun 17, 2025 77:06


Episode #120 - In this powerful episode, I am joined by Shab Azma—an accomplished brand strategist, talent manager, and founder of Arc Collective. With over 25 years in the entertainment industry, Shab has helped shape the careers of celebrity experts while championing a new way of doing business—one rooted in passion, purpose, and the divine feminine.Shab shares her journey from managing blockbuster brands at Universal Studios and A-list talent at The Firm to launching her own company after a life-changing plant medicine experience. We discuss what it means to bring heart and authenticity into male-dominated industries, how women can step fully into their leadership, and why balancing masculine and feminine energy in work is more important than ever.This conversation is equal parts career insight, spiritual awakening, and soulful truth-telling—tune in if you're ready to align your outer success with your inner calling.TakeawaysClients come to us with their stories and passions.It's essential to identify your North Star.Creating a strategy requires patience and collaboration.Authenticity is crucial in leadership roles.Balancing masculine and feminine energies is key to success.Delegation and trust empower team members.Money is just energy; it should come from the right sources.Meditation helps strip away distractions to find clarity.Plant medicine can catalyze profound personal transformation.Spirituality is about tuning into your higher self.Sound Bites"What is your North Star?""Money is just energy.""It's an inside job."Chapters00:00 Introduction and Connection02:14 Journey into Branding and Entertainment05:05 The Shift from Performer to Manager08:06 Building Brands and Intellectual Property10:52 The Realization of Purpose13:43 Merging Spirituality with Business18:33 Creating a Collective and Authentic Space22:26 Balancing Masculine and Feminine Energies28:00 The Path to Conscious Leadership40:18 The Journey of Transcendental Meditation42:44 Embracing Spirituality Over Religion46:01 The Role of Plant Medicine in Spiritual Awakening48:43 Experiences with Ayahuasca and Other Plant Medicines53:27 The Importance of Intentional Use of Plant Medicine58:35 Integrating Spirituality into Professional Life01:03:19 The Shift Towards the Divine Feminine01:07:19 Navigating the Impact of AI on Human Connection01:08:51 Living with an Awakened HeartConnect with Shab Azma:WebsiteInstagramLinkedinStreaming: The Sabrina Soto Show & Cultural Eats now available on Hulu, Disney+, and Samsung TV+Channels Let's Connect!⁠Website⁠Instagram FacebookYoutubeRumble⁠Tik Tok⁠Keywordsspirituality, leadership, authenticity, feminine energy, plant medicine, business strategy, collective energy, mentorship, personal growth, women's empowerment

Bring More Joy to the Table
It Ain't Easy: Mark Brezinski on Building Brands, Failing Forward, and Finding Joy

Bring More Joy to the Table

Play Episode Listen Later Jun 17, 2025 49:23


Sand Hill Road
From MySpace to Liquid Death: Mike Jones on Building Brands People Love

Sand Hill Road

Play Episode Listen Later Jun 12, 2025 28:48


(Encore! Encore!)  Mike Jones has helped launch some of the most unexpected breakout brands in consumer goods—from canned water with a death metal vibe to subscription underwear and a prayer app. The former CEO of MySpace and founder of Science Inc. joins Sand Hill Road to talk about why creating fans matters more than just getting customers, what he learned navigating the rise of Facebook, and how LA's culture engine gives his ventures a creative edge. Plus: why iced tea was the right move—and the one piece of branding advice every founder needs to hear.This episode first aired April 2024Sand Hill Road is produced by Andrew Mendez under the leadership of Sara Bueno and Stephanie Adrouny.

Hospitality Hangout
Building Brands with Flavor & Foresight: A Conversation with Potbelly's CEO

Hospitality Hangout

Play Episode Listen Later Jun 12, 2025 40:12


In this kickoff episode of Hospitality Hustlers—powered by Toast—we sit down with Bob Wright, the CEO of Potbelly, to dig into what it takes to transform a beloved sandwich chain into a tech-forward, trend-setting brand.Bob shares expert insights on the intersection of food service, emerging brands, and breakthrough technology, all while keeping it candid with a few funny moments along the way. We explore the “cold ideas” that turned hot, how Potbelly navigates shifting industry trends, and the importance of networking and investment in driving growth.Whether you're a founder, foodie, or future hospitality insider, this episode is packed with the kind of conversations that fuel big ideas—and even bigger success stories.

Mo News
Social Media, Building Brands, and the Creator Economy - A Conversation with Sammi Cohen

Mo News

Play Episode Listen Later Jun 11, 2025 46:03


Mosh and Jill are off today, but the Mo News team is still bringing you something worth tuning in for; an in-depth conversation between Mosh and Sammi Cohen (@sammicohentalks), the creator of Social Currency — a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits.In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue.The daily news will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the ⁠Mo News Premium⁠ Instagram page. Mosheh Oinounou (⁠@mosheh⁠) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.

Marketing People Love
From Disruption to Shelf: Building Brands That Stick w/ Dan Gladden

Marketing People Love

Play Episode Listen Later Jun 11, 2025 37:00


In this episode of Marketing People Love, I spoke to Dan Gladden of Interact Brands to find out what brands need to be considering with their packaging at retail. From the evolution of Dr. Squatch's packaging to the retail transformation of Grüns, Dan unpacks how brands must go beyond packaging and campaigns to create a holistic, emotive presence. Learn why the mantra “challenge the category, not the consumer” is key to cutting through the noise—and how modular design systems and consumer rituals play a crucial role in long-term success. Whether you're launching, scaling, or reinventing a brand, this episode is packed with golden insights you won't want to miss.

Mo News
Social Media, Building Brands, and the Creator Economy - A Conversation with Sammi Cohen

Mo News

Play Episode Listen Later Jun 10, 2025 45:33


Mosh and Jill are off on some well-earned vacations, but the Mo News Team has you covered. Today, we bring you Mosh's conversation with Sammi Cohen (@sammicohentalks). She's the creator of Social Currency, a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits.  In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue. The daily podcast will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the Mo News Premium Instagram page. Mosheh Oinounou (@mosheh) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.

Authors on the Air Global Radio Network
The Thought Garden on Air with Stefi Barrios: Building Brands with Purpose

Authors on the Air Global Radio Network

Play Episode Listen Later Jun 10, 2025 27:41


Welcome to the season TWO of the Thought Garden - on Air! Host Alexis Quintal, CEO and Owner of Rosarium has invited entrepreneurs and media professionals with an understanding personal branding to share their stories and journey. Our next guest for season 2 is Estefania 'Stefi' Barrios, Director of Marketing & Client Success at Rosarium. Since joining the team in September 2023, Stefi has been instrumental in bringing our clients' visions to life, earning a leadership position within the company. Beyond her exceptional work at Rosarium, Stefi is also the co-founder of VAESIC, an online fashion brand she launched with her best friends in Panama. Connect with Alexis on LinkedIn here: ⁠⁠⁠⁠www.linkedin.com/in/alexisrquintal/⁠⁠⁠⁠Learn more about Rosarium at ⁠⁠⁠⁠www.rosarium.work⁠⁠⁠⁠ Connect with Stefi on Instagram Here: www.instagram.com/estefibarrios Shop VAESIC Here: https://vaesic.com/

In the Club by Club Colors
“People remember stories”: Lessons from 35+ years of building brands

In the Club by Club Colors

Play Episode Listen Later Jun 5, 2025 30:17


What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

Painful Lessons
Oliver Trevena: Surviving Trauma, Building Brands, and Staying Sober in Hollywood

Painful Lessons

Play Episode Listen Later Jun 2, 2025 51:07


Oliver Trevena joins the Painful Lessons Podcast to share how he turned near-death trauma into triumph. The actor, producer, and Caliwater co-founder opens up about being beaten into a coma, rebuilding his face, and reclaiming his life through sobriety and entrepreneurship. From working with Vanessa Hudgens and Gerard Butler to launching wellness brands and indie films, Oliver's journey is one of resilience, humility, and relentless hustle.This candid episode covers:Rebuilding after brutal physical traumaGerard Butler's hilarious role in a tooth-related dating disasterThe voice that tells creatives they're never enoughHow sobriety transformed his success and peaceStarting Caliwater with Vanessa Hudgens & top investorsParenting, forgiveness, and emotional maturityA raw and inspiring conversation for anyone walking the line between ambition and authenticity.Intro & Oliver's Outlook on Humor and PainThe Gerard Butler “tooth” storyBeaten into a coma at 22 — and what came afterWinning Best Breakout Actor at 43The hustle of an actor/producerMental patterns & battling the “not enough” voiceLearning to pause and live in the nowSobriety, shame, and reclaiming joyParenting, forgiveness, and self-compassionFrom ballet shoes to boardroomsLaunching Caliwater with Vanessa HudgensBrand integrity: product before celebrityNew ventures: hot sauce, ice cream, and red light therapyRelationship building over networkingFinal reflections: living from the inside out

Getting to Aha! with Darshan Mehta
[Greatest Hits] Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency

Getting to Aha! with Darshan Mehta

Play Episode Listen Later May 30, 2025 30:36


In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Making It with Chris G.
#170: Greg & Colt Rollett (The Brolletts) - Building Brands, Sunglass Empires & Content Momentum

Making It with Chris G.

Play Episode Listen Later May 29, 2025 40:53


We're back and we're kicking off this new season with a powerful, full-circle conversation! In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg's 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his own right. Together, they've launched a sunglass brand, built a content-first media company, and are stacking at-bats in the game of brand building—one piece of content at a time.

Up Arrow Podcast
Marketing That Moves People: Building Brands That Become Lifestyles With Caitlin Choate

Up Arrow Podcast

Play Episode Listen Later May 27, 2025 85:47


Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google's Nest, Airbnb, and Yumi. Caitlin's work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelling.  In this episode… Marketing isn't just transactional; it requires building emotional resonance with customers through memorable experiences with a brand. It's easy to sell a product, but how do you sell a lifestyle, a sense of identity, or even a community? How can companies balance bold creativity with performance and data-driven ROI? Brand builder and creative marketer Caitlin Choate believes that connecting with customers emotionally begins by designing marketing that mirrors real-life human experiences. She recommends leveraging user-generated visuals, generating stories that emphasize emotional connection over product specs, and integrating creative, data, and performance teams. Caitlin also highlights the value of running measurable, high-reward experiments to foster brand growth and category domination. In this episode of the Up Arrow Podcast, William Harris converses with Caitlin Choate, Global Head of Marketing at Boatsetter, about turning product transactions into lifestyle-driven brand movements. Caitlin discusses brand versus performance alignment, using PR and influencers as a storytelling medium, and why cultivating serendipity can catalyze unexpected career opportunities.

Uncomplicated Marketing
#54- Red & Blue Consumers: What Their Worldview Means for Your Brand

Uncomplicated Marketing

Play Episode Listen Later May 14, 2025 63:11


Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:

Your Strategic Partner
S5 E 36: Empire State of Mind: Karisa Smith on Building Brands, Empowering Women, and Owning the Spotlight

Your Strategic Partner

Play Episode Listen Later May 14, 2025 47:03


In this powerhouse episode, we sit down with Karisa Smith—visionary leader, executive producer, and founder of Diva Empire. From creating the hit shows Dining Divas and Destination Divas to mentoring over 150 businesses as a former board member of SCORE.org, Karisa is on a mission to redefine what leadership looks like for women in media and business.We dive deep into:How to build an empire with purpose and poiseWhat it takes to mentor and multiply business successTurning your brand into a movementThe power of visibility, luxury media, and authentic storytellingWhy women shouldn't wait for a seat at the table—but build their ownWhether you're a rising entrepreneur, a content creator, or a woman ready to walk in her boldest calling—this conversation is your masterclass in confidence, execution, and elevation.

The Why with Dwyane Wade
Memorable Memories: Sharing Stories, Building Brands, & Recapping Dwyane's Met Gala and SNL Experience

The Why with Dwyane Wade

Play Episode Listen Later May 13, 2025 53:57


In this episode of The Timeout, Dwyane Wade, D Wright, Bob, and Chris Johnson bring pure, unfiltered vibes. From SNL nerves to Met Gala elegance to reflections on brotherhood and growth. Dwyane pulls back the curtain on his Met Gala experience with Prada, sharing how even icons can feel starstruck and how being a “cool fan” is an underrated art. The crew chops it up on what it means to evolve, from a hoop star to fragrance ambassador, with Wade breaking down why “Intuition” is the perfect scent for where he is today. They revisit his unforgettable SNL moment, diving into the grind behind the glamour and how stepping into new arenas sparks growth. Chris Johnson hits us with real talk about the power of vulnerability, community, and healing among successful Black men, inspired by their wellness retreat. And yes, the footwork segment is back, with D Wade’s not-so-Chicago choreography catching some playful heat. From Hollywood to hoops to healing, this one’s got range. Music Credit: Khari Mateen. What We Discussed: 00:00 Introduction 01:25 Ashiness Changed The Show 06:16 Free Wright Segment 17:27 The Scent Memory Drop 20:53 Preparations & Black Culture At The Met Gala 32:01 Being A Cool Fan & Enjoying The Moment 36:32 Dwade At SNL 42:05 Encouraging Wellness For Men 47:56 The Wellness Event & Amazon Sports See omnystudio.com/listener for privacy information.

Accredited Investor Podcast
Building Brands That Sell: Kevin Harrington Shares His Business Wisdom

Accredited Investor Podcast

Play Episode Listen Later May 13, 2025 26:10 Transcription Available


Kevin Harrington takes us on a thrilling journey from his early days as the pioneer of the infomercial industry to becoming a powerhouse investor and Shark Tank celebrity. With remarkable candor, he reveals how acquiring unused cable television time in the 1980s launched his career and led to building multiple public companies and completing over 1,000 business transactions.The true magic of Harrington's success lies in his ability to adapt to changing market conditions. When he noticed television viewership declining as younger generations flocked to TikTok and Instagram, he pivoted away from his As Seen On TV empire toward digital marketing strategies. This foresight led to one of his most spectacular investments—Celsius energy drink—which he joined as a board member when shares were just $0.10, helping build it into a $20 billion company without spending a single dollar on television advertising.Make sure to download as we bring the best centimillionaires and billionaires interviews on the Accredited Investor Podcast. To learn more about Jonathan's recession resilient mobile home park real estate Fund & Flex Space Development investments for Accredited Investors: https://www.midwestparkcapital.com/To learn more about Jonathan's business growth consulting and fractional CMO services, and digital marketing for small businesses:https://www.revenueascend.com/consulting/The Family Office Club was founded in 2007 and has now become the world's largest association in the industry with over 7,500 registered ultra-wealthy investors-Richard C. Wilson is the partner of the Accredited Investor Podcast: https://familyoffices.com/To get your very own podcast guesting tour of 20, 40 or 60 episodes as a guest and become the celebrity thought leader in your industry: https://getpodcastbookings.com/Sign up to get on the list for the World's Most Exclusive Social Networking App: https://www.prestigesocialapp.com/To those looking to potential exit or sell their business or talk about potential business roll up partnerships:https://www.businesscashout.com/Join one of the fastest growing real estate groups on Facebook, which is our 27,400 Multifamily Investor Facebook Group: https://www.facebook.com/groups/451061265284414To learn more about mobile home investing, acquiring your first mobile home park:  https://www.mobilehomewealthacademy.com  https://linktr.ee/jonathantuttle

The Retail Pilot
Wall Street to Beauty Icons: Amanda Baldwin's Blueprint for Building Brands That Last

The Retail Pilot

Play Episode Listen Later May 13, 2025 35:55


In this episode of The Retail Pilot, we sit down with Amanda Baldwin, the newly appointed CEO of Olaplex and former CEO of Supergoop, for an in-depth conversation about her remarkable career journey—from Wall Street to the heart of the beauty industry. Amanda shares how her early curiosity about brands evolved into a passion for consumer-driven storytelling, innovation, and leadership in some of the world's most iconic beauty companies.We explore her pivotal career moments, including her transition from finance to beauty, the foundational experiences she gained at Estée Lauder and LVMH, and how she scaled Supergoop from a small team to a category-defining brand. Now at the helm of Olaplex, Amanda outlines her vision for rebuilding brand strength, deepening pro community relationships, and driving innovation through groundbreaking R&D.This episode offers a masterclass in brand leadership, navigating industry change, and staying grounded in purpose while scaling globally.If you enjoyed this conversation, be sure to like, follow, and leave a review—it helps us reach more listeners and continue bringing you these powerful insights.Show Notes:Amanda's early curiosity about consumer brands and storytellingLessons learned from Wall Street, Estée Lauder, and LVMHThe early growth story of Supergoop and how innovation drove scaleWhy product quality and emotional connection are non-negotiable for brand longevityOlaplex's patented technology, salon-first strategy, and Amanda's plans to reinvigorate the brandInvesting in team, infrastructure, and culture as part of operational excellenceNavigating the public markets while staying focused on long-term brand valueAdvice for early-career professionals and the role of mentorship in her successHosted by Ausha. See ausha.co/privacy-policy for more information.

365 Driven
The Art of Authentic Networking - with Candice Bar - EP 404

365 Driven

Play Episode Listen Later May 8, 2025 57:36


Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores the power of surrounding oneself with like-minded, aspirational individuals. Candice and Tony share personal stories that highlight the transformative potential of these environments, where quality conversations can propel one's personal and professional aspirations forward. They also examine the art of "pricing oneself out" of unfulfilling social circles to focus on enriching interactions. This exploration doesn't shy away from the more challenging aspects of relationships, as Tony and Candice candidly address the necessity of identifying and distancing oneself from toxic influences. The journey of personal growth often involves making tough choices about who to keep close and who to let go. They reflect on the importance of maintaining personal boundaries and safeguarding one's energy, stressing that authenticity and genuine support are paramount. As Candice and Tony dissect the nuances of networking and personal development, they champion the idea of pursuing true experiences before claiming expertise and caution against the allure of embellished narratives in the world of entrepreneurship and coaching. Key highlights: Building Brands and Networking Success Dressing for Success and Networking Etiquette Elevating Conversations and Energy Levels Identifying and Removing Toxic Relationships Recognizing Toxicity in Relationships Navigating Success and Networking Relationships Connect with Candice Bar: Instagram: @luxelife_cb Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Agency Rocket Show
Ep 45: Stop Skipping Strategy: The Secret to Building Brands That Stick

Agency Rocket Show

Play Episode Listen Later May 7, 2025 29:19


In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That's where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps. You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste. Whether you're a designer trying to level up or a business owner who's tired of blending in, this episode gives you the blueprint for doing brand strategy right.

Remarkable Marketing
Levi's Odyssey Ad: B2B Marketing Lessons on Building Brands That Break Walls with Head of US Marketing at Freepik, Paula Vivas

Remarkable Marketing

Play Episode Listen Later May 6, 2025 36:59


A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

The Paychex Business Series Podcast with Gene Marks - Coronavirus
Food52 CEO Erika Ayers Badan: Building Brands, Leading Teams, and Changing Work Culture

The Paychex Business Series Podcast with Gene Marks - Coronavirus

Play Episode Listen Later May 6, 2025 30:24


What do Barstool Sports and Food52 have in common? Visionary leadership, incredible growth, and today's podcast guest, Erika Ayers Badan. After nearly a decade as the CEO of Barstool Sports, turning it into a cultural juggernaut, Erika has taken the reins at Food52, where she's bringing her passion for design, food, and empowering women to the forefront. Tune in as Erika talks managing young teams, shaping resilient work cultures, staying ahead of trends (hello, AI), and the lessons she's carrying from Barstool's locker-room vibes to Food52's stylish kitchen counters. If you're hungry for entrepreneurial insights and brand-building wisdom, this episode is a must-listen. Burnout is bad for employees and business. Spot the signs, tackle the causes, and create a successful workplace: https://bit.ly/4jSaJJq Your workforce is your superpower — but only with the right planning. This webinar shows you how to boost productivity, close skills gaps, and hire a team that thrives: https://bit.ly/4iUbJM7 Topics include: 00:00 – Episode preview and welcome 01:47 – Erika's career journey  04:06 – Pivoting towards women-led workspaces 06:10 – Lessons learned at Barstool  09:07 – Motivating and leading young employees 12:18 – Building company culture 17:34 – Managing diverse teams 18:31 – The importance of feedback 21:32 – Remote work vs. office collaboration 23:16 – Brand-building lessons from Barstool 26:11 – Leveraging digital creators at Food52 27:24 – The role of AI in business growth 29:08 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Dot Dot Dot: The NINE dot ARTS Podcast
Building Brands from the Inside Out with Aldo Muccia

Dot Dot Dot: The NINE dot ARTS Podcast

Play Episode Listen Later May 4, 2025 39:49


Aldo Muccia, VP and Chief Creative Officer of Crescent Communities, shares how creativity, curiosity, and collaboration help build strong communities that better peoples' lives. For show notes and more: https://ninedotarts.com/podcast-building-brands-from-the-inside-out/

CEO Perspectives
Tarang Amin, chairman and CEO, e.l.f Beauty

CEO Perspectives

Play Episode Listen Later Apr 21, 2025 27:25 Transcription Available


e.l.f. Beauty —a 2025 recipient of the Corporate Responsibility Awards— is the only cosmetics brand to have grownits market share for 24 consecutive quarters, all while being a leader in innovation, diversity, and Fair Trade certification.What lessons can other businesses learn from e.l.f.'sembrace of diversity, sustainability, and affordable products?     Join Steve Odlandand guest Tarang Amin, chairman and CEO of e.l.f. Beauty, to find out how e.l.f.aligns its purpose with customer values, how the companyformulatesproducts that are clean, vegan, and cruelty-free, and why e.l.f. wants to make the best of beauty accessible to every eye, lip, and face.    The 2025 Corporate Responsibility Awards, taking place on April 23, celebrates organizations that have moved beyond public commitments to fully integrate responsible business practices into their core strategies, driving measurable, positive impacts on their organizations, stakeholders, and society.    (00:35) Elf Beauty's Mission and History (01:58) Building Brands and High-Performance Teams (02:50) Purpose-Driven Strategy and Values (04:51) Sustainability and Social Impact (12:19) Innovation and Technology in Sustainability (13:58) Global Expansion and Market Strategy (18:19) Supply Chain and Responsible Sourcing (23:25) Continuous Improvement and Future Goals   For more from The Conference Board:  2025 Corporate Responsibility Summit  2025 Corporate Responsibility Awards Dinner  Regulatory Shifts in ESG: What Comes Next for US Companies? 

The Juice with Jess
Episode 56 | The Secret Behind Building Brands with CX Data featuring Lindsay Kolinsky

The Juice with Jess

Play Episode Listen Later Apr 17, 2025 52:12


This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.

Better: The Brand Designer Podcast
S11 E12: From Bedridden to Building Brands: Overcoming Illness and Running a Design Studio with Alouette Marsh

Better: The Brand Designer Podcast

Play Episode Listen Later Apr 15, 2025 47:49


In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possible—even in the hardest seasons—this conversation is for you.Guest Info:Lark Brand StudioConnect With Us:Our Free Facebook CommunityOur WebsitePodcast Instagram

The Frankie Lee Podcast
235 - Virginia Sanhouse - From Gunpoint in Venezuela to Building Brands on Socials

The Frankie Lee Podcast

Play Episode Listen Later Apr 15, 2025 81:49


Virginia Sanhouse is a Venezuelan-born content creator, entrepreneur, and digital powerhouse who's carved out a unique space in the worlds of fashion, beauty, and social media. From her early days modeling to becoming one of the most recognizable faces on platforms like TikTok and Instagram, Virginia has built a global audience with her bold authenticity, striking visuals, and business savvy.In this episode, we dive deep into her journey from Venezuela to becoming a U.S.-based influencer with millions of followers, the challenges behind the glam, and how she balances her creative passion with building a personal brand that lasts. We also explore the mindset required to turn social attention into real business opportunities, her views on confidence, relationships, and the realities of life behind the lens.Whether you're building a brand, chasing a dream, or just curious what it's really like to live in the spotlight — this one's for you.Visit Our Sponsors: If you are looking to remove images, videos, search results or fake accounts, visit our sponsors - https://ContentRemoval.com I've spoken to 200+ guests, and they all have a playbook for success. Subscribe now to learn their winning strategies! https://www.frankielee.com/join Follow Me: https://www.instagram.com/frankielee/ Follow Virginia: https://www.instagram.com/virginiasanhouse/ Hosted on Acast. See acast.com/privacy for more information.

Sunny Side Up
Ep. 521 | Benefits Decoded: Making Healthcare Choices Clear & Confident

Sunny Side Up

Play Episode Listen Later Apr 3, 2025 27:19


In this episode of OnBase, host Chris Moody welcomes Nicole Warshauer for an enlightening conversation on health benefits, empathy-driven branding, and building consumer trust through education. Nicole walks us through her non-linear career journey and how her passion for community and storytelling has shaped her role at HealthEquity. She shares practical strategies for educating diverse healthcare consumers, discusses the emotional complexities of health benefits, and explores the skills marketers need to build brands around “unsexy” topics.Nicole also explores HealthEquity's innovative tools, such as Engage360 and HSAnswers, which use AI and multi-channel strategies to deliver personalized, accessible benefits education. Whether you're navigating the healthcare landscape or trying to humanize your B2B brand, this episode is full of actionable insights and authentic inspiration.Key TakeawaysEmpathy is Foundational: To demystify healthcare benefits, brands must lead with empathy—understanding emotional roadblocks like fear and confusion that often prevent consumers from making informed decisions.One Size Doesn't Fit All: Benefits education must be personalized. Demographics, health history, family structure, and financial literacy all play a role in how people access and use healthcare.Data-Driven Education Works: Programs like Engage360 have led to a 46% increase in HSA contributions and a 60% increase in investing, showing the power of well-targeted benefit education.Building Brands for “Unsexy” Industries: The best marketers can make even mundane products relatable. Skills like curiosity, critical thinking, empathy, and strong writing are essential for success.Tech with a Human Touch: AI tools can scale education efforts, but without human oversight and strategic intent, they won't succeed.Quotes“Marketing for the unglamorous takes empathy and grit. That's where the best brand builders thrive.”Tech recommendationsChatGPTJasperCopilotBook recommendationsStorytelling with Data by Cole Nussbaumer Knaflic – A go-to for making data digestible and visually compelling.Shout-outsJade Tambini, Founder and Marketing Course Leader, B2B Jade.Hannah Shamji, Customer researcher for B2B SaaS.Erica Schneider, Founder, Cut The Fluff.About the GuestNicole Warshauer is the VP of Brand Marketing at HealthEquity, where she builds, leads, and engages community-first marketing teams that drive brand growth and resilience. With more than 15 years of experience in marketing and communications across healthcare, tech, design, nonprofit, education, and real estate, Nicole has cultivated a unique ability to deliver integrated, purpose-driven strategies that resonate.She is passionate about creating and nurturing communities of brand evangelists—both internally and externally. Her past work includes collaborations with renowned organizations like Yelp, Dribbble, and Trusted Health. Nicole also offers consulting services to help managers lead high-performing remote teams and optimize their marketing strategy.Connect with Nicole.

TOP CMO
Building Brands, Changing Cities: The Maryam Banikarim Story

TOP CMO

Play Episode Listen Later Mar 28, 2025 34:45


In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact. She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights for marketers and leaders eager to foster meaningful community, loyalty, and brand strength.Whether you're managing career transitions, seeking to fortify your brand, or striving to build enduring communities, this conversation offers indispensable advice from one of today's most influential leaders.

More of What Matters
Building Brands with Heart, Head, and Gut: A Conversation with Steph Hilfer

More of What Matters

Play Episode Listen Later Mar 27, 2025 39:27


Hi Friends! Today, we're talking about the unique power of personal branding and authenticity in the fast-paced world of entrepreneurship. Joining me is the incredible Steph Hilfer, the creative powerhouse behind Getviim, the heart-centered branding agency that's helping individuals and businesses make lasting impressions.In this episode, Steph shares her passion for pulling out the true essence of a brand—what she calls the "head, heart, and gut"—to create genuine connections. We discuss the dynamic world of brand content, the fine line between vulnerability and professionalism, and how successful brands are audaciously standing out. Most importantly, Steph empowers us to own our innate gifts and ditch the comparison monster holding us back.Whether you're an established entrepreneur, a consumer curious about how decisions are shaped, or someone on the verge of a new season, you'll find value in today's conversation. I am honored to show up each week for the conversation we're having on the More of What Matters podcast and bring you inspiring and actionable content that I hope is truly helpful for you. One of the best ways you can help me build this community is to subscribe to the show and leave a 5 star review!  By subscribing, you allow each episode to be downloaded straight to your phone which helps our download numbers and makes sure you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GO HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe and review!To follow along and learn more about Steph, click below: www.getviim.comInstagramFacebookCurious to see what I'm up to? Click HERE to learn more!

Alcohol-Free Radio
Inside the Beverage Biz: Taylor Foxman on Building Brands & Shaping Culture (Ep. 38)

Alcohol-Free Radio

Play Episode Listen Later Mar 25, 2025 57:31


In Episode 38 of Alcohol-Free Radio, we're joined by Taylor Foxman, a seasoned veteran in the global beverage alcohol industry. With over a decade of experience working for major players like Pernod Ricard, Gruppo Campari, Boston Beer, and Stoli Group, Taylor brings unmatched insight into what it takes to build and scale iconic beverage brands.Now the Founder & CEO of The Industry Collective, Taylor advises 85+ emerging beverage and cannabis brands and serves as a contributor to Rolling Stone, covering the intersection of culture, cannabis, and consumer trends. She's also a Board Advisor to six VC firms focused on investing in future-forward brands and communities.In this episode, we cover:

Burn Your Boats Wealth
Episode 73: 50 Million Dollar Man - Mike Hambright - Real Estate Legend and Builder of Businesses.

Burn Your Boats Wealth

Play Episode Listen Later Mar 24, 2025 66:36


Ignite your journey to financial freedom with this episode of the Burn Your Boats Wealth podcast! Hosts Clark Lunt and David Shaw welcome Mike Hambright, a seasoned real estate entrepreneur, to reveal the strategies behind his remarkable success. If you're looking for actionable real estate investing advice, this is a must-listen.Mike's story is more than just inspiration; it's a blueprint. He shares the raw, unfiltered truth about his transition from corporate life to real estate mogul, detailing the challenges and invaluable lessons learned along the way. Gain insights into:Real Estate Investing Strategies: Learn how to navigate the current market and build a profitable portfolio.Financial Education for Wealth Building: Discover the crucial role of financial literacy in achieving long-term success.Masterminds & Coaching: Explore the power of surrounding yourself with like-minded individuals and expert guidance.Entrepreneurial Mindset: Understand the algorithmic nature of wealth creation and the importance of setting clear goals.Legacy Building: Learn how to create lasting wealth and empower future generations with financial knowledge.Mike dismantles the complexities of real estate and wealth, offering practical advice for anyone seeking financial independence. This episode provides essential insights for:Aspiring real estate investorsEntrepreneurs seeking business growthIndividuals looking to achieve financial freedomThose interested in building a lasting legacyDon't miss this opportunity to learn from a real estate expert and transform your financial future. Tune in to the Burn Your Boats Wealth Podcast now and set sail towards your own success!Facebook: https://www.facebook.com/realmikehambrightTakeawaysFinancial education is crucial for both adults and children to ensure future wealth.The journey of entrepreneurship is as important as the destination, focusing on personal growth.Networking and partnerships are key to scaling real estate investments effectively.The current real estate market presents both challenges and opportunities for investors.Documenting clear goals is vital for achieving success in any venture.Sound Bites"It's about getting rich for sure.""Wealth is algorithmic.""You have to keep your money busy."Chapters00:00 Exploring New Experiences02:15 Facing Fears and Embracing Change09:15 Raising Capital: The Early Days20:46 Building Brands in Real Estate24:29 Building a Community of Investors27:57 The Evolution of Coaching and Masterminds31:38 Traits of Successful Investors35:35 The Journey vs. The Destination40:01 Financial Education for the Next Generation46:17 Taking Action and Overcoming Analysis Paralysis54:39 The Importance of Community and Accountability01:00:35 Living a Life of Purpose and Impact01:04:53 Navigating the Real Estate Market01:05:16 Engaging with Our Community01:05:47 Introduction to Burn Your Boats Wealth Podcast01:06:15 Engagement and Community Buildingkeywordsreal estate, entrepreneurship, coaching, financial education, wealth building, investor mastermind, passive income, scaling investments, Mike Hambright, Burn Your Boats podcast #realestate #entrepreneurship #coaching #financialeducation #wealthbuilding #investor #mastermind #passiveincome #scalinginvestments #MikeHambright #BurnYourBoatsWealthPodcast #DavidShaw #ClarkLunt #InvestorFuel #InvestorMachine #investormindset #wealthcreation #financialfreedom #realestateportfolio Hosted on Acast. See acast.com/privacy for more information.

The Laundromat Resource Podcast
187. Using AI to Power Your Laundromat Business with Pablo Marvel

The Laundromat Resource Podcast

Play Episode Listen Later Mar 20, 2025 70:47


Send us a textWelcome back to the Laundromat Resource Podcast! This is episode 187, and I'm your host, Jordan Berry. Today, we're diving into a fascinating topic that is revolutionizing industries around the globe: AI. Joining me is Pablo Marvel from Sense, and we're exploring how artificial intelligence is making waves in the laundromat industry. From AI-powered call centers to innovative point-of-sale solutions, this conversation highlights the exciting ways technology is reshaping our businesses. Whether you're tech-savvy or just starting to explore AI, this episode is packed with insights on how you can leverage these tools to enhance customer service, streamline operations, and ultimately, take your laundromat to the next level. So, buckle up and get ready to discover the future of laundromats in this thrilling episode!In this episode, Jordan and Pablo discuss: 00:00 AI's Impact on Laundry Industry05:25 "AI Revolution: Natural Language Mastery"10:46 AI Impacting Search Engine Economics19:57 "AI Optimizes Business Data Analysis"24:18 "Small Teams, Big Potential"31:52 "Building Brands in Laundry Sector"35:06 AI Voices: Indistinguishable from Humans42:48 AI-Integrated Call Center Solutions46:07 AI Attendant Deflecting Spam Calls54:26 "Leveraging Technology for Efficiency"56:30 AI Revolution: Transforming Human Interaction01:01:45 Laundry Industry Tech Transformation01:07:30 Laundromat Industry Innovation DriveShow Noteshttps://laundromatresource.com/show187ResourcesWebsite- https://www.trycents.com/Email- pablo@trycents.comConnect With UsYouTubeInstagramFacebookLinkedInTwitterTikTok

BookThinkers: Life-Changing Books
232. Siew Ting Foo | Building Brands with Soul:

BookThinkers: Life-Changing Books

Play Episode Listen Later Mar 20, 2025 34:52


The World's #1 Personal Development Book Podcast!  In today's episode, we have the pleasure to interview Siew Ting Foo, author of Building Brands with Soul: A CMO's Journey to Humanizing Growth and Creating Lasting Impact.Siew Ting is a transformational business leader who has spent over 25 years helping companies like HP, Unilever, Mars, and Diageo build brands with soul. As a six-time Asia's Most Influential and Purposeful CMO, she's been at the forefront of human-centric marketing, driving growth through purpose and authenticity.In today's conversation, we'll explore what it really means to build a brand with soul, how to align company culture with brand purpose, and why human connection is more important than ever in the age of AI. Siew Ting shares her insights on mentorship, leadership, resilience, and the balance between creativity and data in marketing. If you're a business leader, marketer, or just someone looking to create real impact, this episode is for you.We hope you enjoy this incredible conversation with Siew Ting Foo!To learn more about Siew Ting, buy her book , and other resources follow the links below:The Book: https://a.co/d/4wnP1l9Website: https://soulforprofit.org/https://www.linkedin.com/in/siewtingfoo/________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Noob School
Building Brands and Businesses: A Conversation with Marion Crawford

Noob School

Play Episode Listen Later Mar 14, 2025 57:47


In this episode of the Noob School podcast, I had the pleasure of sitting down with Marion Crawford, the dynamic founder and CEO of Crawford, a full-service marketing and brand strategy firm based in Greenville, South Carolina. Marion's journey from her early education to leading a successful agency is both inspiring and insightful.Marion began her career in journalism, working on the Nightly News Desk at NBC in New York. She later served as a news writer and reporter for CBS and ABC affiliates in Spartanburg, SC, and Asheville, NC, respectively. This foundation in storytelling and communication paved the way for her transition into marketing and business development roles, including a notable tenure at ScanSource, Inc.In 2010, Marion founded Crawford, driven by a vision to provide comprehensive marketing solutions with a personal touch. Under her leadership, the agency has grown from a small team to a robust firm with a diverse portfolio. Marion's commitment to crafting compelling brand messages has positioned Crawford as a trusted partner across various industries.Beyond her professional achievements, Marion is deeply involved in her community. She has served on the boards of organizations such as Artisphere, the Peace Center, the Cancer Society of Greenville County, and the Urban League of the Upstate. Her dedication to both her craft and her community exemplifies the qualities of a true leader.During our conversation, Marion shared valuable insights into her career trajectory, the challenges and triumphs of building her own agency, and practical sales tips for aspiring entrepreneurs. Her story is a testament to the power of passion, resilience, and continuous learning.Get your sales in rhythm with The Sterling Method: https://SterlingSales.coI'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsLSubscribe to our newsletter today: https://bit.ly/3Ned5kL#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends

Women in The Nude Podcast
WITN x Karrueche Tran: The Honor List, Building Brands, Skincare & Self-Care

Women in The Nude Podcast

Play Episode Listen Later Mar 3, 2025 82:40


I'm catching up with my girl Karrueche Tran on the Women In The Nude Podcast this week! From working together on The Honor List to watching her continue to evolve and build her empire, I've always admired Karrueche's drive, resilience, and heart. In this episode, she opens up about her journey of self-worth and stepping fully into her power. We talk about growth and how she's channeling her passion into her new beauty line, Reuchi Beauty. And, of course, some fun throwbacks to how we met. This episode is for anyone interested in self-discovery, reinvention, and owning their truth.#witn #podcast #womenshealth #women #womensupportingwomen #womenshealth #mentalhealth #growth #womeninbusiness #actress #beauty #karruechetran #sashapieterse

The Casey Adams Show
Alyse Borkan – Co-Founder of Rocco on Building the Ultimate Smart Fridge

The Casey Adams Show

Play Episode Listen Later Feb 25, 2025 44:52


On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she's redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self