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4 episodes with building brands
4 episodes with building brands
2 episodes with building brands
2 episodes with building brands
2 episodes with building brands
2 episodes with building brands
2 episodes with building brands
2 episodes with building brands
2 episodes with building brands
In today's solo episode of Community Kristina is diving into one of the most common questions entrepreneurs ask us when they make a pivot in business: Should I start a new account?Whether you're navigating a niche change, starting something fresh in your life, or wondering if your engagement is low because your audience just isn't aligned anymore, this episode is for you. Kristina unpacks the two biggest account-related decisions: do I have a personal and business brand, and when it might be time to build something new on social media?Key takeaways in this episode:Why personal and business brands both matter—and how to balance them.When a new account is a smart move (and when it's not).How to leverage collaborative posts to expand your reach.The secret to fixing low engagement without starting over.It is important to build a brand that grows with you so that you don't find yourself starting over down the line!If you've ever asked yourself “should I just start a new social account?” — Make sure you don't miss this one!Mentioned In Episode:Join the Social Business Club: use the code PODCAST for your first month for $1.The Wellness LabSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Episode #120 - In this powerful episode, I am joined by Shab Azma—an accomplished brand strategist, talent manager, and founder of Arc Collective. With over 25 years in the entertainment industry, Shab has helped shape the careers of celebrity experts while championing a new way of doing business—one rooted in passion, purpose, and the divine feminine.Shab shares her journey from managing blockbuster brands at Universal Studios and A-list talent at The Firm to launching her own company after a life-changing plant medicine experience. We discuss what it means to bring heart and authenticity into male-dominated industries, how women can step fully into their leadership, and why balancing masculine and feminine energy in work is more important than ever.This conversation is equal parts career insight, spiritual awakening, and soulful truth-telling—tune in if you're ready to align your outer success with your inner calling.TakeawaysClients come to us with their stories and passions.It's essential to identify your North Star.Creating a strategy requires patience and collaboration.Authenticity is crucial in leadership roles.Balancing masculine and feminine energies is key to success.Delegation and trust empower team members.Money is just energy; it should come from the right sources.Meditation helps strip away distractions to find clarity.Plant medicine can catalyze profound personal transformation.Spirituality is about tuning into your higher self.Sound Bites"What is your North Star?""Money is just energy.""It's an inside job."Chapters00:00 Introduction and Connection02:14 Journey into Branding and Entertainment05:05 The Shift from Performer to Manager08:06 Building Brands and Intellectual Property10:52 The Realization of Purpose13:43 Merging Spirituality with Business18:33 Creating a Collective and Authentic Space22:26 Balancing Masculine and Feminine Energies28:00 The Path to Conscious Leadership40:18 The Journey of Transcendental Meditation42:44 Embracing Spirituality Over Religion46:01 The Role of Plant Medicine in Spiritual Awakening48:43 Experiences with Ayahuasca and Other Plant Medicines53:27 The Importance of Intentional Use of Plant Medicine58:35 Integrating Spirituality into Professional Life01:03:19 The Shift Towards the Divine Feminine01:07:19 Navigating the Impact of AI on Human Connection01:08:51 Living with an Awakened HeartConnect with Shab Azma:WebsiteInstagramLinkedinStreaming: The Sabrina Soto Show & Cultural Eats now available on Hulu, Disney+, and Samsung TV+Channels Let's Connect!WebsiteInstagram FacebookYoutubeRumbleTik TokKeywordsspirituality, leadership, authenticity, feminine energy, plant medicine, business strategy, collective energy, mentorship, personal growth, women's empowerment
(Encore! Encore!) Mike Jones has helped launch some of the most unexpected breakout brands in consumer goods—from canned water with a death metal vibe to subscription underwear and a prayer app. The former CEO of MySpace and founder of Science Inc. joins Sand Hill Road to talk about why creating fans matters more than just getting customers, what he learned navigating the rise of Facebook, and how LA's culture engine gives his ventures a creative edge. Plus: why iced tea was the right move—and the one piece of branding advice every founder needs to hear.This episode first aired April 2024Sand Hill Road is produced by Andrew Mendez under the leadership of Sara Bueno and Stephanie Adrouny.
Mosh and Jill are off today, but the Mo News team is still bringing you something worth tuning in for; an in-depth conversation between Mosh and Sammi Cohen (@sammicohentalks), the creator of Social Currency — a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits.In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue.The daily news will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the Mo News Premium Instagram page. Mosheh Oinounou (@mosheh) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.
Mosh and Jill are off on some well-earned vacations, but the Mo News Team has you covered. Today, we bring you Mosh's conversation with Sammi Cohen (@sammicohentalks). She's the creator of Social Currency, a newsletter and podcast that explores how the internet is reshaping our lives and our spending habits. In this conversation, you'll get a behind-the-scenes glimpse at the creator economy, how brands are thinking about creators, and the future of content on social media platforms. Sammi and Mosh discuss their overlapping journeys—transitioning from large legacy companies (Mosh at CBS, Sammi at Amazon) into independent brands built on social media. We also get Sammi's take on recent business headlines like Hailey Bieber's billion-dollar makeup brand deal and the financial troubles at Saks Fifth Avenue. The daily podcast will be back tomorrow! In the meantime, you can follow Mosh's travels to Japan on the Mo News Premium Instagram page. Mosheh Oinounou (@mosheh) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022.
Welcome to the season TWO of the Thought Garden - on Air! Host Alexis Quintal, CEO and Owner of Rosarium has invited entrepreneurs and media professionals with an understanding personal branding to share their stories and journey. Our next guest for season 2 is Estefania 'Stefi' Barrios, Director of Marketing & Client Success at Rosarium. Since joining the team in September 2023, Stefi has been instrumental in bringing our clients' visions to life, earning a leadership position within the company. Beyond her exceptional work at Rosarium, Stefi is also the co-founder of VAESIC, an online fashion brand she launched with her best friends in Panama. Connect with Alexis on LinkedIn here: www.linkedin.com/in/alexisrquintal/Learn more about Rosarium at www.rosarium.work Connect with Stefi on Instagram Here: www.instagram.com/estefibarrios Shop VAESIC Here: https://vaesic.com/
Welcome to the season TWO of the Thought Garden - on Air! Host Alexis Quintal, CEO and Owner of Rosarium has invited entrepreneurs and media professionals with an understanding personal branding to share their stories and journey. Our next guest for season 2 is Estefania 'Stefi' Barrios, Director of Marketing & Client Success at Rosarium. Since joining the team in September 2023, Stefi has been instrumental in bringing our clients' visions to life, earning a leadership position within the company. Beyond her exceptional work at Rosarium, Stefi is also the co-founder of VAESIC, an online fashion brand she launched with her best friends in Panama. Connect with Alexis on LinkedIn here: www.linkedin.com/in/alexisrquintal/Learn more about Rosarium at www.rosarium.work Connect with Stefi on Instagram Here: www.instagram.com/estefibarrios Shop VAESIC Here: https://vaesic.com/
What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/
Oliver Trevena joins the Painful Lessons Podcast to share how he turned near-death trauma into triumph. The actor, producer, and Caliwater co-founder opens up about being beaten into a coma, rebuilding his face, and reclaiming his life through sobriety and entrepreneurship. From working with Vanessa Hudgens and Gerard Butler to launching wellness brands and indie films, Oliver's journey is one of resilience, humility, and relentless hustle.This candid episode covers:Rebuilding after brutal physical traumaGerard Butler's hilarious role in a tooth-related dating disasterThe voice that tells creatives they're never enoughHow sobriety transformed his success and peaceStarting Caliwater with Vanessa Hudgens & top investorsParenting, forgiveness, and emotional maturityA raw and inspiring conversation for anyone walking the line between ambition and authenticity.Intro & Oliver's Outlook on Humor and PainThe Gerard Butler “tooth” storyBeaten into a coma at 22 — and what came afterWinning Best Breakout Actor at 43The hustle of an actor/producerMental patterns & battling the “not enough” voiceLearning to pause and live in the nowSobriety, shame, and reclaiming joyParenting, forgiveness, and self-compassionFrom ballet shoes to boardroomsLaunching Caliwater with Vanessa HudgensBrand integrity: product before celebrityNew ventures: hot sauce, ice cream, and red light therapyRelationship building over networkingFinal reflections: living from the inside out
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.
Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google's Nest, Airbnb, and Yumi. Caitlin's work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelling. In this episode… Marketing isn't just transactional; it requires building emotional resonance with customers through memorable experiences with a brand. It's easy to sell a product, but how do you sell a lifestyle, a sense of identity, or even a community? How can companies balance bold creativity with performance and data-driven ROI? Brand builder and creative marketer Caitlin Choate believes that connecting with customers emotionally begins by designing marketing that mirrors real-life human experiences. She recommends leveraging user-generated visuals, generating stories that emphasize emotional connection over product specs, and integrating creative, data, and performance teams. Caitlin also highlights the value of running measurable, high-reward experiments to foster brand growth and category domination. In this episode of the Up Arrow Podcast, William Harris converses with Caitlin Choate, Global Head of Marketing at Boatsetter, about turning product transactions into lifestyle-driven brand movements. Caitlin discusses brand versus performance alignment, using PR and influencers as a storytelling medium, and why cultivating serendipity can catalyze unexpected career opportunities.
Sobriety is a spectrum, and I'm excited to share this week's episode highlighting my guest's experience with moderation and part time sobriety. Vicki Kotris and I explore toxic drinking culture within corporate America, the benefits of moderation and digital marketing! Check out Vicki and learn how to work with her @itsvikikotrisLooking for a community of women who GET IT? Join the free "Grateful Sips Social Club"GRAB the FREE Powerhouse Routine ChecklistJoin the waitlist for the audio bundle
Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics)In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insights enthusiast, Chris explores how the deeply ingrained cultural values of liberal and conservative customers shape purchasing behavior, brand loyalty, and marketing strategy.From the evolution of political polarization to AI-powered segmentation, Chris breaks down the subtle but powerful ways businesses project their own values—often unconsciously—and what to do about it. If you've ever wondered why your marketing works better with some audiences than others, this episode is your roadmap to understanding why.Key Topics Discussed:1. The Hidden Influence of WorldviewHow a 2020 Pew study sparked the book Red and Blue CustomersThe difference between politics and worldview—and why it matters in marketingWhy values, not policies, shape purchase decisions2. Decoding Consumer BehaviorLiberal vs. conservative consumption patterns—from TV shows to TeslaSurprising insights from anthropology and psychology, not political science27 values that differentiate—and 7 that unite—American customers3. The Worldview Brief: A New Strategic ToolWhy most creative briefs miss this simple but powerful questionHow to assess your customer base without alienating anyoneReal-world examples from fitness, automotive, and home retail industries4. Building Brands that ResonateHow brands like WeatherTech and Apartments.com naturally align with worldviewThe role of founders' values in long-term brand positioningWhat happens when values conflict with segments you didn't mean to alienate5. AI and the Future of Values-Based MarketingHow LifeMind uses AI to map customer values (regional, generational, political)The surprising results from AI-generated copy that "doesn't sound like you"Why the best marketing removes your personal bias from the message6. Worldview Inside the OrganizationWhy sales and marketing often clash—and how worldview explains itThe role of leadership in value projection and culture shapingHow worldview brief discussions can bring clarity to creative, media, and hiring decisionsKey Takeaways for Founders & Marketing Leaders:You're projecting a worldview whether you realize it or not—get intentional.Marketing without worldview awareness leads to missed fit and wasted spend.The goal isn't to “go political”—it's to align values with the right audience.Worldview briefs should sit beside your ICP and brand guide, not replace them.Great brands balance innovation and reliability to resonate across segments.Follow Chris Peterson's Work:
In this powerhouse episode, we sit down with Karisa Smith—visionary leader, executive producer, and founder of Diva Empire. From creating the hit shows Dining Divas and Destination Divas to mentoring over 150 businesses as a former board member of SCORE.org, Karisa is on a mission to redefine what leadership looks like for women in media and business.We dive deep into:How to build an empire with purpose and poiseWhat it takes to mentor and multiply business successTurning your brand into a movementThe power of visibility, luxury media, and authentic storytellingWhy women shouldn't wait for a seat at the table—but build their ownWhether you're a rising entrepreneur, a content creator, or a woman ready to walk in her boldest calling—this conversation is your masterclass in confidence, execution, and elevation.
In this episode of The Timeout, Dwyane Wade, D Wright, Bob, and Chris Johnson bring pure, unfiltered vibes. From SNL nerves to Met Gala elegance to reflections on brotherhood and growth. Dwyane pulls back the curtain on his Met Gala experience with Prada, sharing how even icons can feel starstruck and how being a “cool fan” is an underrated art. The crew chops it up on what it means to evolve, from a hoop star to fragrance ambassador, with Wade breaking down why “Intuition” is the perfect scent for where he is today. They revisit his unforgettable SNL moment, diving into the grind behind the glamour and how stepping into new arenas sparks growth. Chris Johnson hits us with real talk about the power of vulnerability, community, and healing among successful Black men, inspired by their wellness retreat. And yes, the footwork segment is back, with D Wade’s not-so-Chicago choreography catching some playful heat. From Hollywood to hoops to healing, this one’s got range. Music Credit: Khari Mateen. What We Discussed: 00:00 Introduction 01:25 Ashiness Changed The Show 06:16 Free Wright Segment 17:27 The Scent Memory Drop 20:53 Preparations & Black Culture At The Met Gala 32:01 Being A Cool Fan & Enjoying The Moment 36:32 Dwade At SNL 42:05 Encouraging Wellness For Men 47:56 The Wellness Event & Amazon Sports See omnystudio.com/listener for privacy information.
Kevin Harrington takes us on a thrilling journey from his early days as the pioneer of the infomercial industry to becoming a powerhouse investor and Shark Tank celebrity. With remarkable candor, he reveals how acquiring unused cable television time in the 1980s launched his career and led to building multiple public companies and completing over 1,000 business transactions.The true magic of Harrington's success lies in his ability to adapt to changing market conditions. When he noticed television viewership declining as younger generations flocked to TikTok and Instagram, he pivoted away from his As Seen On TV empire toward digital marketing strategies. This foresight led to one of his most spectacular investments—Celsius energy drink—which he joined as a board member when shares were just $0.10, helping build it into a $20 billion company without spending a single dollar on television advertising.Make sure to download as we bring the best centimillionaires and billionaires interviews on the Accredited Investor Podcast. To learn more about Jonathan's recession resilient mobile home park real estate Fund & Flex Space Development investments for Accredited Investors: https://www.midwestparkcapital.com/To learn more about Jonathan's business growth consulting and fractional CMO services, and digital marketing for small businesses:https://www.revenueascend.com/consulting/The Family Office Club was founded in 2007 and has now become the world's largest association in the industry with over 7,500 registered ultra-wealthy investors-Richard C. Wilson is the partner of the Accredited Investor Podcast: https://familyoffices.com/To get your very own podcast guesting tour of 20, 40 or 60 episodes as a guest and become the celebrity thought leader in your industry: https://getpodcastbookings.com/Sign up to get on the list for the World's Most Exclusive Social Networking App: https://www.prestigesocialapp.com/To those looking to potential exit or sell their business or talk about potential business roll up partnerships:https://www.businesscashout.com/Join one of the fastest growing real estate groups on Facebook, which is our 27,400 Multifamily Investor Facebook Group: https://www.facebook.com/groups/451061265284414To learn more about mobile home investing, acquiring your first mobile home park: https://www.mobilehomewealthacademy.com https://linktr.ee/jonathantuttle
In this episode of The Retail Pilot, we sit down with Amanda Baldwin, the newly appointed CEO of Olaplex and former CEO of Supergoop, for an in-depth conversation about her remarkable career journey—from Wall Street to the heart of the beauty industry. Amanda shares how her early curiosity about brands evolved into a passion for consumer-driven storytelling, innovation, and leadership in some of the world's most iconic beauty companies.We explore her pivotal career moments, including her transition from finance to beauty, the foundational experiences she gained at Estée Lauder and LVMH, and how she scaled Supergoop from a small team to a category-defining brand. Now at the helm of Olaplex, Amanda outlines her vision for rebuilding brand strength, deepening pro community relationships, and driving innovation through groundbreaking R&D.This episode offers a masterclass in brand leadership, navigating industry change, and staying grounded in purpose while scaling globally.If you enjoyed this conversation, be sure to like, follow, and leave a review—it helps us reach more listeners and continue bringing you these powerful insights.Show Notes:Amanda's early curiosity about consumer brands and storytellingLessons learned from Wall Street, Estée Lauder, and LVMHThe early growth story of Supergoop and how innovation drove scaleWhy product quality and emotional connection are non-negotiable for brand longevityOlaplex's patented technology, salon-first strategy, and Amanda's plans to reinvigorate the brandInvesting in team, infrastructure, and culture as part of operational excellenceNavigating the public markets while staying focused on long-term brand valueAdvice for early-career professionals and the role of mentorship in her successHosted by Ausha. See ausha.co/privacy-policy for more information.
Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores the power of surrounding oneself with like-minded, aspirational individuals. Candice and Tony share personal stories that highlight the transformative potential of these environments, where quality conversations can propel one's personal and professional aspirations forward. They also examine the art of "pricing oneself out" of unfulfilling social circles to focus on enriching interactions. This exploration doesn't shy away from the more challenging aspects of relationships, as Tony and Candice candidly address the necessity of identifying and distancing oneself from toxic influences. The journey of personal growth often involves making tough choices about who to keep close and who to let go. They reflect on the importance of maintaining personal boundaries and safeguarding one's energy, stressing that authenticity and genuine support are paramount. As Candice and Tony dissect the nuances of networking and personal development, they champion the idea of pursuing true experiences before claiming expertise and caution against the allure of embellished narratives in the world of entrepreneurship and coaching. Key highlights: Building Brands and Networking Success Dressing for Success and Networking Etiquette Elevating Conversations and Energy Levels Identifying and Removing Toxic Relationships Recognizing Toxicity in Relationships Navigating Success and Networking Relationships Connect with Candice Bar: Instagram: @luxelife_cb Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven
In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That's where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps. You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste. Whether you're a designer trying to level up or a business owner who's tired of blending in, this episode gives you the blueprint for doing brand strategy right.
A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
The Paychex Business Series Podcast with Gene Marks - Coronavirus
What do Barstool Sports and Food52 have in common? Visionary leadership, incredible growth, and today's podcast guest, Erika Ayers Badan. After nearly a decade as the CEO of Barstool Sports, turning it into a cultural juggernaut, Erika has taken the reins at Food52, where she's bringing her passion for design, food, and empowering women to the forefront. Tune in as Erika talks managing young teams, shaping resilient work cultures, staying ahead of trends (hello, AI), and the lessons she's carrying from Barstool's locker-room vibes to Food52's stylish kitchen counters. If you're hungry for entrepreneurial insights and brand-building wisdom, this episode is a must-listen. Burnout is bad for employees and business. Spot the signs, tackle the causes, and create a successful workplace: https://bit.ly/4jSaJJq Your workforce is your superpower — but only with the right planning. This webinar shows you how to boost productivity, close skills gaps, and hire a team that thrives: https://bit.ly/4iUbJM7 Topics include: 00:00 – Episode preview and welcome 01:47 – Erika's career journey 04:06 – Pivoting towards women-led workspaces 06:10 – Lessons learned at Barstool 09:07 – Motivating and leading young employees 12:18 – Building company culture 17:34 – Managing diverse teams 18:31 – The importance of feedback 21:32 – Remote work vs. office collaboration 23:16 – Brand-building lessons from Barstool 26:11 – Leveraging digital creators at Food52 27:24 – The role of AI in business growth 29:08 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
Aldo Muccia, VP and Chief Creative Officer of Crescent Communities, shares how creativity, curiosity, and collaboration help build strong communities that better peoples' lives. For show notes and more: https://ninedotarts.com/podcast-building-brands-from-the-inside-out/
e.l.f. Beauty —a 2025 recipient of the Corporate Responsibility Awards— is the only cosmetics brand to have grownits market share for 24 consecutive quarters, all while being a leader in innovation, diversity, and Fair Trade certification.What lessons can other businesses learn from e.l.f.'sembrace of diversity, sustainability, and affordable products? Join Steve Odlandand guest Tarang Amin, chairman and CEO of e.l.f. Beauty, to find out how e.l.f.aligns its purpose with customer values, how the companyformulatesproducts that are clean, vegan, and cruelty-free, and why e.l.f. wants to make the best of beauty accessible to every eye, lip, and face. The 2025 Corporate Responsibility Awards, taking place on April 23, celebrates organizations that have moved beyond public commitments to fully integrate responsible business practices into their core strategies, driving measurable, positive impacts on their organizations, stakeholders, and society. (00:35) Elf Beauty's Mission and History (01:58) Building Brands and High-Performance Teams (02:50) Purpose-Driven Strategy and Values (04:51) Sustainability and Social Impact (12:19) Innovation and Technology in Sustainability (13:58) Global Expansion and Market Strategy (18:19) Supply Chain and Responsible Sourcing (23:25) Continuous Improvement and Future Goals For more from The Conference Board: 2025 Corporate Responsibility Summit 2025 Corporate Responsibility Awards Dinner Regulatory Shifts in ESG: What Comes Next for US Companies?
This week on Above The Fold, I sat down with my girl Lindsay Kolinsky, Director of Marketing at Okendo, to talk about what most brands are doing wrong when it comes to understanding their customers.We get into why reviews are just the beginning, how to use micro-surveys the right way, and why personalization should feel like a vibe—not a tactic. Plus, we dig into why NPS is wildly underused in e-commerce, how to actually make your community work for you, and the biggest CX red flags most marketers miss.Lindsay also shares her POV on moderation, 1-star reviews (keep 'em!), and why every post-checkout survey needs a glow-up. If you're building a brand and want your customer insights to do more than collect dust in a dashboard, this one's for you.Listen now for practical tips on surveys, personalization, loyalty, and what it really takes to turn your customers into super fans.
In this powerful and inspiring episode, we're joined by brand designer Alouette Marsh, whose journey is anything but ordinary. From facing the debilitating effects of endometriosis to rising above it and building a thriving design studio, Alouette shares her deeply personal story of resilience, creativity, and purpose.We talk about the darkest moments of her health battle, the mindset shifts that helped her through, and the unexpected lessons she now carries into her business every day. Whether you're navigating your own challenges or simply need a reminder that growth is possible—even in the hardest seasons—this conversation is for you.Guest Info:Lark Brand StudioConnect With Us:Our Free Facebook CommunityOur WebsitePodcast Instagram
Virginia Sanhouse is a Venezuelan-born content creator, entrepreneur, and digital powerhouse who's carved out a unique space in the worlds of fashion, beauty, and social media. From her early days modeling to becoming one of the most recognizable faces on platforms like TikTok and Instagram, Virginia has built a global audience with her bold authenticity, striking visuals, and business savvy.In this episode, we dive deep into her journey from Venezuela to becoming a U.S.-based influencer with millions of followers, the challenges behind the glam, and how she balances her creative passion with building a personal brand that lasts. We also explore the mindset required to turn social attention into real business opportunities, her views on confidence, relationships, and the realities of life behind the lens.Whether you're building a brand, chasing a dream, or just curious what it's really like to live in the spotlight — this one's for you.Visit Our Sponsors: If you are looking to remove images, videos, search results or fake accounts, visit our sponsors - https://ContentRemoval.com I've spoken to 200+ guests, and they all have a playbook for success. Subscribe now to learn their winning strategies! https://www.frankielee.com/join Follow Me: https://www.instagram.com/frankielee/ Follow Virginia: https://www.instagram.com/virginiasanhouse/ Hosted on Acast. See acast.com/privacy for more information.
In this episode of OnBase, host Chris Moody welcomes Nicole Warshauer for an enlightening conversation on health benefits, empathy-driven branding, and building consumer trust through education. Nicole walks us through her non-linear career journey and how her passion for community and storytelling has shaped her role at HealthEquity. She shares practical strategies for educating diverse healthcare consumers, discusses the emotional complexities of health benefits, and explores the skills marketers need to build brands around “unsexy” topics.Nicole also explores HealthEquity's innovative tools, such as Engage360 and HSAnswers, which use AI and multi-channel strategies to deliver personalized, accessible benefits education. Whether you're navigating the healthcare landscape or trying to humanize your B2B brand, this episode is full of actionable insights and authentic inspiration.Key TakeawaysEmpathy is Foundational: To demystify healthcare benefits, brands must lead with empathy—understanding emotional roadblocks like fear and confusion that often prevent consumers from making informed decisions.One Size Doesn't Fit All: Benefits education must be personalized. Demographics, health history, family structure, and financial literacy all play a role in how people access and use healthcare.Data-Driven Education Works: Programs like Engage360 have led to a 46% increase in HSA contributions and a 60% increase in investing, showing the power of well-targeted benefit education.Building Brands for “Unsexy” Industries: The best marketers can make even mundane products relatable. Skills like curiosity, critical thinking, empathy, and strong writing are essential for success.Tech with a Human Touch: AI tools can scale education efforts, but without human oversight and strategic intent, they won't succeed.Quotes“Marketing for the unglamorous takes empathy and grit. That's where the best brand builders thrive.”Tech recommendationsChatGPTJasperCopilotBook recommendationsStorytelling with Data by Cole Nussbaumer Knaflic – A go-to for making data digestible and visually compelling.Shout-outsJade Tambini, Founder and Marketing Course Leader, B2B Jade.Hannah Shamji, Customer researcher for B2B SaaS.Erica Schneider, Founder, Cut The Fluff.About the GuestNicole Warshauer is the VP of Brand Marketing at HealthEquity, where she builds, leads, and engages community-first marketing teams that drive brand growth and resilience. With more than 15 years of experience in marketing and communications across healthcare, tech, design, nonprofit, education, and real estate, Nicole has cultivated a unique ability to deliver integrated, purpose-driven strategies that resonate.She is passionate about creating and nurturing communities of brand evangelists—both internally and externally. Her past work includes collaborations with renowned organizations like Yelp, Dribbble, and Trusted Health. Nicole also offers consulting services to help managers lead high-performing remote teams and optimize their marketing strategy.Connect with Nicole.
In this powerful episode of BRANDED, host Ben Kaplan speaks with Maryam Banikarim—former Global CMO at Hyatt Hotels, co-founder of NYC Next, and the visionary behind The Longest Table. Maryam shares her inspiring journey, navigating a non-linear career path defined by pivots, purpose, and resilience, ultimately becoming a passionate advocate for community-building in New York City.Discover how Maryam leveraged purpose-driven leadership, brand storytelling, and authentic relationships to drive tangible impact. She emphasizes the importance of brands genuinely understanding and committing to their values, particularly during times of crisis, and provides valuable insights for marketers and leaders eager to foster meaningful community, loyalty, and brand strength.Whether you're managing career transitions, seeking to fortify your brand, or striving to build enduring communities, this conversation offers indispensable advice from one of today's most influential leaders.
Hi Friends! Today, we're talking about the unique power of personal branding and authenticity in the fast-paced world of entrepreneurship. Joining me is the incredible Steph Hilfer, the creative powerhouse behind Getviim, the heart-centered branding agency that's helping individuals and businesses make lasting impressions.In this episode, Steph shares her passion for pulling out the true essence of a brand—what she calls the "head, heart, and gut"—to create genuine connections. We discuss the dynamic world of brand content, the fine line between vulnerability and professionalism, and how successful brands are audaciously standing out. Most importantly, Steph empowers us to own our innate gifts and ditch the comparison monster holding us back.Whether you're an established entrepreneur, a consumer curious about how decisions are shaped, or someone on the verge of a new season, you'll find value in today's conversation. I am honored to show up each week for the conversation we're having on the More of What Matters podcast and bring you inspiring and actionable content that I hope is truly helpful for you. One of the best ways you can help me build this community is to subscribe to the show and leave a 5 star review! By subscribing, you allow each episode to be downloaded straight to your phone which helps our download numbers and makes sure you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review!To follow along and learn more about Steph, click below: www.getviim.comInstagramFacebookCurious to see what I'm up to? Click HERE to learn more!
In Episode 38 of Alcohol-Free Radio, we're joined by Taylor Foxman, a seasoned veteran in the global beverage alcohol industry. With over a decade of experience working for major players like Pernod Ricard, Gruppo Campari, Boston Beer, and Stoli Group, Taylor brings unmatched insight into what it takes to build and scale iconic beverage brands.Now the Founder & CEO of The Industry Collective, Taylor advises 85+ emerging beverage and cannabis brands and serves as a contributor to Rolling Stone, covering the intersection of culture, cannabis, and consumer trends. She's also a Board Advisor to six VC firms focused on investing in future-forward brands and communities.In this episode, we cover:
Ignite your journey to financial freedom with this episode of the Burn Your Boats Wealth podcast! Hosts Clark Lunt and David Shaw welcome Mike Hambright, a seasoned real estate entrepreneur, to reveal the strategies behind his remarkable success. If you're looking for actionable real estate investing advice, this is a must-listen.Mike's story is more than just inspiration; it's a blueprint. He shares the raw, unfiltered truth about his transition from corporate life to real estate mogul, detailing the challenges and invaluable lessons learned along the way. Gain insights into:Real Estate Investing Strategies: Learn how to navigate the current market and build a profitable portfolio.Financial Education for Wealth Building: Discover the crucial role of financial literacy in achieving long-term success.Masterminds & Coaching: Explore the power of surrounding yourself with like-minded individuals and expert guidance.Entrepreneurial Mindset: Understand the algorithmic nature of wealth creation and the importance of setting clear goals.Legacy Building: Learn how to create lasting wealth and empower future generations with financial knowledge.Mike dismantles the complexities of real estate and wealth, offering practical advice for anyone seeking financial independence. This episode provides essential insights for:Aspiring real estate investorsEntrepreneurs seeking business growthIndividuals looking to achieve financial freedomThose interested in building a lasting legacyDon't miss this opportunity to learn from a real estate expert and transform your financial future. Tune in to the Burn Your Boats Wealth Podcast now and set sail towards your own success!Facebook: https://www.facebook.com/realmikehambrightTakeawaysFinancial education is crucial for both adults and children to ensure future wealth.The journey of entrepreneurship is as important as the destination, focusing on personal growth.Networking and partnerships are key to scaling real estate investments effectively.The current real estate market presents both challenges and opportunities for investors.Documenting clear goals is vital for achieving success in any venture.Sound Bites"It's about getting rich for sure.""Wealth is algorithmic.""You have to keep your money busy."Chapters00:00 Exploring New Experiences02:15 Facing Fears and Embracing Change09:15 Raising Capital: The Early Days20:46 Building Brands in Real Estate24:29 Building a Community of Investors27:57 The Evolution of Coaching and Masterminds31:38 Traits of Successful Investors35:35 The Journey vs. The Destination40:01 Financial Education for the Next Generation46:17 Taking Action and Overcoming Analysis Paralysis54:39 The Importance of Community and Accountability01:00:35 Living a Life of Purpose and Impact01:04:53 Navigating the Real Estate Market01:05:16 Engaging with Our Community01:05:47 Introduction to Burn Your Boats Wealth Podcast01:06:15 Engagement and Community Buildingkeywordsreal estate, entrepreneurship, coaching, financial education, wealth building, investor mastermind, passive income, scaling investments, Mike Hambright, Burn Your Boats podcast #realestate #entrepreneurship #coaching #financialeducation #wealthbuilding #investor #mastermind #passiveincome #scalinginvestments #MikeHambright #BurnYourBoatsWealthPodcast #DavidShaw #ClarkLunt #InvestorFuel #InvestorMachine #investormindset #wealthcreation #financialfreedom #realestateportfolio Hosted on Acast. See acast.com/privacy for more information.
Send us a textWelcome back to the Laundromat Resource Podcast! This is episode 187, and I'm your host, Jordan Berry. Today, we're diving into a fascinating topic that is revolutionizing industries around the globe: AI. Joining me is Pablo Marvel from Sense, and we're exploring how artificial intelligence is making waves in the laundromat industry. From AI-powered call centers to innovative point-of-sale solutions, this conversation highlights the exciting ways technology is reshaping our businesses. Whether you're tech-savvy or just starting to explore AI, this episode is packed with insights on how you can leverage these tools to enhance customer service, streamline operations, and ultimately, take your laundromat to the next level. So, buckle up and get ready to discover the future of laundromats in this thrilling episode!In this episode, Jordan and Pablo discuss: 00:00 AI's Impact on Laundry Industry05:25 "AI Revolution: Natural Language Mastery"10:46 AI Impacting Search Engine Economics19:57 "AI Optimizes Business Data Analysis"24:18 "Small Teams, Big Potential"31:52 "Building Brands in Laundry Sector"35:06 AI Voices: Indistinguishable from Humans42:48 AI-Integrated Call Center Solutions46:07 AI Attendant Deflecting Spam Calls54:26 "Leveraging Technology for Efficiency"56:30 AI Revolution: Transforming Human Interaction01:01:45 Laundry Industry Tech Transformation01:07:30 Laundromat Industry Innovation DriveShow Noteshttps://laundromatresource.com/show187ResourcesWebsite- https://www.trycents.com/Email- pablo@trycents.comConnect With UsYouTubeInstagramFacebookLinkedInTwitterTikTok
The World's #1 Personal Development Book Podcast! In today's episode, we have the pleasure to interview Siew Ting Foo, author of Building Brands with Soul: A CMO's Journey to Humanizing Growth and Creating Lasting Impact.Siew Ting is a transformational business leader who has spent over 25 years helping companies like HP, Unilever, Mars, and Diageo build brands with soul. As a six-time Asia's Most Influential and Purposeful CMO, she's been at the forefront of human-centric marketing, driving growth through purpose and authenticity.In today's conversation, we'll explore what it really means to build a brand with soul, how to align company culture with brand purpose, and why human connection is more important than ever in the age of AI. Siew Ting shares her insights on mentorship, leadership, resilience, and the balance between creativity and data in marketing. If you're a business leader, marketer, or just someone looking to create real impact, this episode is for you.We hope you enjoy this incredible conversation with Siew Ting Foo!To learn more about Siew Ting, buy her book , and other resources follow the links below:The Book: https://a.co/d/4wnP1l9Website: https://soulforprofit.org/https://www.linkedin.com/in/siewtingfoo/________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!
In this episode of the Noob School podcast, I had the pleasure of sitting down with Marion Crawford, the dynamic founder and CEO of Crawford, a full-service marketing and brand strategy firm based in Greenville, South Carolina. Marion's journey from her early education to leading a successful agency is both inspiring and insightful.Marion began her career in journalism, working on the Nightly News Desk at NBC in New York. She later served as a news writer and reporter for CBS and ABC affiliates in Spartanburg, SC, and Asheville, NC, respectively. This foundation in storytelling and communication paved the way for her transition into marketing and business development roles, including a notable tenure at ScanSource, Inc.In 2010, Marion founded Crawford, driven by a vision to provide comprehensive marketing solutions with a personal touch. Under her leadership, the agency has grown from a small team to a robust firm with a diverse portfolio. Marion's commitment to crafting compelling brand messages has positioned Crawford as a trusted partner across various industries.Beyond her professional achievements, Marion is deeply involved in her community. She has served on the boards of organizations such as Artisphere, the Peace Center, the Cancer Society of Greenville County, and the Urban League of the Upstate. Her dedication to both her craft and her community exemplifies the qualities of a true leader.During our conversation, Marion shared valuable insights into her career trajectory, the challenges and triumphs of building her own agency, and practical sales tips for aspiring entrepreneurs. Her story is a testament to the power of passion, resilience, and continuous learning.Get your sales in rhythm with The Sterling Method: https://SterlingSales.coI'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsLSubscribe to our newsletter today: https://bit.ly/3Ned5kL#SalesTraining #B2BSales #SalesExcellence #SalesStrategy #BusinessGrowth #SalesLeadership #SalesSuccess #SalesCoaching #SalesSkills #SalesInnovation #SalesTips #SalesPerformance #SalesTransformation #SalesTeamDevelopment #SalesMotivation #SalesEnablement #SalesGoals #SalesExpertise #SalesInsights #SalesTrends#salestrends
Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee's AI-powered platform is transforming the experience. He also shares why great marketing isn't just about selling a product—it's about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30 An overview of Healthee2:00 Navigating healthcare with AI Solutions5:40 Personalization in health benefits9:24 The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00 Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode's guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
I'm catching up with my girl Karrueche Tran on the Women In The Nude Podcast this week! From working together on The Honor List to watching her continue to evolve and build her empire, I've always admired Karrueche's drive, resilience, and heart. In this episode, she opens up about her journey of self-worth and stepping fully into her power. We talk about growth and how she's channeling her passion into her new beauty line, Reuchi Beauty. And, of course, some fun throwbacks to how we met. This episode is for anyone interested in self-discovery, reinvention, and owning their truth.#witn #podcast #womenshealth #women #womensupportingwomen #womenshealth #mentalhealth #growth #womeninbusiness #actress #beauty #karruechetran #sashapieterse
In this episode, we sit down with Dave Behar, Founder, CEO & Chief Executive Athlete of Scionist and the mastermind behind Behar Brands. Dave shares his unique approach to brand building—where purpose meets performance and innovation fuels influence. From early-stage investment to full-scale brand activation, Behar Brands is shaping the future of personal and disruptive brands, leagues, NIL, and category leaders. We dive into the power of strategic alignment, the role of digital real estate and blockchain in branding, and what it truly means to be an “executive athlete” in today's fast-moving market. Is your brand next? Tune in to find out!
On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she's redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self
Join host Atoya Burleson and Ari Jackson as they dive into Ari's journey in the marketing world, where she's made her mark building legacy brands like Jared and European Wax Center. Amid her professional achievements, Ari is also a devoted mother and a loving wife. In this episode, they discuss how Ari manages to juggle her career and family life while prioritizing mental health. Tune in for inspiring insights on building brands, balancing responsibilities, and the importance of self-care!Follow us on Instagram!insideLINES PodcastAtoya BurlesonVideoWatch Episodes on Our YouTube Channel!Contact UsWebsite: www.inSIDELINESpodcast.comEmail: hello@insidelinespodcast.com
Welcome back to another exciting episode of Rev It Up with Jess Tiffany! Today, we have an inspiring conversation with Vera Wang, a dynamic entrepreneur with over 20 years of experience in business ventures. Vera shares her journey in creating "She Marketplace," an ecommerce platform dedicated to empowering women through self-help, self-care, and self-expression products. Built on the foundation of Miss Fashion Week, a nonprofit focused on body positivity, She Marketplace aims to close the wealth gap and promote holistic health among women. Vera opens up about her personal struggles with body image and her journey towards self-acceptance, which led to her book, "How to Be Unstoppable by Finding Your Life Purpose." She also delves into the transformative power of positive self-talk and overcoming limiting beliefs as an Asian woman in business. With her vast experience in helping over 1,000 startups in the fashion industry, Vera offers valuable insights into brand building, leveraging social media, and connecting with your target audience. Join us as Jess Tiffany and Vera Wang discuss overcoming challenges, the importance of perspective, and strategies for success in today's digital age. Don't forget to like, review, and support us, and let's rev it up! Introduction of Vera Wang Overview of her 20-year career as an executive in various business ventures. Introduction of She Marketplace, focusing on empowering women. She Marketplace Platform aimed at closing the wealth gap and promoting women's holistic health. Emphasis on products created or owned by women. Miss Fashion Week Foundation of She Marketplace. Nonprofit focusing on body positivity and self-love. Campaigns like "You Are Enough" targeting young girls. Vera Wang's Personal Journey Challenges with body image and transformation. Creation of business initiatives to promote self-worth. Author of "How to Be Unstoppable by Finding Your Life Purpose." Self-Language Transition Importance of positive self-talk and self-identity. Personal experience in overcoming negative affirmations. Jess Tiffany's Personal Insights Childhood story about overcoming self-doubt with positive affirmations and goal setting. Emphasis on action to overcome fear. Entrepreneurial Journey Overcoming limited beliefs as an Asian woman. Turning perceived weaknesses into strengths. Capitalizing on cultural background in the fashion manufacturing industry. Perspective and Challenges Importance of perspective in overcoming setbacks. Success in aiding over 1000 startup companies in the fashion industry. Role of Social Media in Brand Building Essential tool for brand building in the digital age. Dangers of perfectionism and self-sabotage. Building a brand through understanding the target audience or "avatar." Revenue Generation Strategies Use of LinkedIn for B2B businesses and social media for B2C. Emphasis on content creation, SEO, and paid ads. Warnings against using automation tools on LinkedIn. Additional Marketplaces and Platforms Vera's brands, She Marketplace and Miss Fashion Week, use Instagram and Facebook. Mention of Pinterest and Etsy for specific demographics. Tips on upsells, cross-sells, and sales funnels. Conclusion Jess Tiffany encourages audience engagement through likes, reviews, and donations. Vera Wang emphasizes understanding the target audience for effective service delivery. Recorded March 2021
Joe and Tom head into the New Year by welcoming Howard Handler to the CUSP Show. Howard has grown some of the biggest brands in the sports and entertainment world - Major League Soccer, Madison Square Garden, The National Football League, MTV and Saturday Night Live among others. He discusses what it takes to be a brand builder and his experience in the sports, media, and entertainment space. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pragna Prasanna, Breah Banks and Lissa Ruiz managing social media efforts. Profile: https://www.linkedin.com/in/howardnhandler
00:00 Introduction to Sarah Reynolds05:32 Lessons from Early Career Challenges12:10 Understanding and Addressing Unconscious Biases20:45 Building Inclusive Teams at HiBob27:26 Differentiating in a Competitive Market32:41 Navigating Change and Innovation40:47 Challenges in a Saturated Market48:22 Defining Success Authentically
In this episode of Beauty Bosses, Dee Poku discusses the profound impact of powerful female role models, both in media and in real life. She reflects on the evolution of women's communities – from intimate dinner series with just eight people to entire restaurant takeovers, and now to a vast social network that connects thousands.Poku emphasizes the importance of storytelling in shifting perceptions, advocating for inclusive narratives that engage both women and men rather than alienating one group. She also highlights the role of branding and marketing in effectively reaching and resonating with audiences. As WIE transitions into a dynamic multimedia platform supporting women's careers, Poku shares advice for younger generations aspiring to advance gender equality – tune in for the wisdom! Beauty Bosses RSS
Gary Lipovetsky is a trailblazing entrepreneur, investor, and podcast host of the RISE Podcast, where he explores the journeys of extraordinary individuals and the lessons behind their success. With a career spanning successful ventures in e-commerce and digital media, Gary is also the co-founder of Valeria Inc., alongside his wife, Valeria Lipovetsky—a global influencer with a cumulative audience of over 6.5 million followers across all social media platforms, including Instagram, TikTok, YouTube, and Facebook. Together, they've built a powerful brand rooted in authenticity, connection, and purpose. In this episode, Gary shares insights on breaking free from generational cycles, the power of gratitude, and how he balances entrepreneurship with being a dedicated husband and father. Tune in for an inspiring conversation that will leave you reflecting on your own journey toward success and fulfillment.
This week on the Titans of Food Service podcast, Nick Portillo speaks with Michael DiBeneditto, CEO of Golden Waffles. Michael shares insights into the evolution of his company and the unique all-inclusive waffle program they offer. Since its establishment in 1937, Golden Waffles has transformed from a traditional distributor to a pioneer in providing seamless service for waffle stations in hotels, restaurants, and more. Michael discusses his journey into the food service industry, highlighting the importance of community and personal connections that have shaped his career. He emphasizes the company's commitment to customer experience and innovation, aiming to make fresh waffles accessible across various segments, including quick-service restaurants. TIMESTAMPS(00:00) Intro to the Titans of Foodservice(03:33) Michael DiBenedetto's Journey in the Food Industry(11:26) The Golden Waffles Opportunity(23:02) The Evolution of Golden Waffles(26:53) Building Brands and Partnerships in Food ServiceRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.com
Today we're going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I'd like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless Collective. Eric Liedtke has served as Executive Vice President, Brand Strategy since August 2024. Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic regenerative fashion brand acquired by Under Armour in August 2024. Before that, Mr. Liedtke spent 26 years at Adidas Group, holding senior positions in footwear marketing and executive roles as VP of Brand Marketing, SVP of Sports Performance Brand Marketing, and Head of Sports Performance, culminating in his roles as Brand President and Executive Board Member from 2014 to 2019. RESOURCES Under Armour website: https://www.underarmour.com UNLESS Collective: https://unlesscollective.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In this episode, I sit down with branding legend David Brier for a conversation packed with insights that will transform the way you think about your brand. We dive into the art of differentiation, why it's better to be different than “better,” and how brands can move from just being famous to leaving a lasting legacy. David shares how brands can create transformation, build meaningful customer relationships, and avoid the all-too-common traps that keep businesses stuck in mediocrity. This is your roadmap to breaking free of boredom, standing out, and building a brand that truly matters.Here's what we're going to dive into…How to stand out by focusing on transformation, not just transactions.Why you don't have to settle for “better”—be unapologetically different.Why you could think beyond trends—timeless values create lasting brands.Why retention beats acquisition—focus on serving your existing customers.Ways to ditch industry clichés—stand out by challenging the status quo.Want more of David's branding brilliance? Follow him on Instagram, check out his books Brand Intervention and Rich Brand Poor Brand on Amazon, and explore his work at risingabovethenoise.com. Let's elevate your brand to new heights!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:13 The Essence of Branding01:01 Meet the Branding Expert01:11 Passion vs. Differentiation01:38 Types of Businesses01:56 The Fluidity of Brands02:17 Defining Sales, Marketing, and Branding02:53 Welcome to the Show03:08 David's Branding Journey03:58 The Importance of Differentiation04:26 Understanding Your Audience11:14 The Art of Differentiation27:45 Rich Brand vs. Poor Brand36:56 Navigating Integration and Building Community37:09 Practitioner, Professional, and Genius Explained38:05 Apple's Genius Approach to Product Design39:28 Creating Value Beyond the Product41:13 The Importance of Rebranding41:37 Apple vs. Android: A Branding Case Study42:39 Evolving with Your Brand43:55 Fluidity in Branding44:37 Building Brands on Timeless Values48:05 The Power of Differentiation51:26 Common Branding Mistakes57:08 The Good Words and Bad Words Exercise
I'm thrilled to welcome the legendary Bobbi Brown to the show! As the founder of not one, but two iconic beauty brands, Bobbi has reshaped the industry by championing natural beauty and clean cosmetics. Now in her sixties, she's proving it's never too late to start fresh—whether that's launching a new business, embracing aging naturally, or redefining what it means to feel confident in your own skin. In this episode, Bobbi shares her journey from makeup artist to beauty mogul, her refreshing take on balancing motherhood with entrepreneurship, and why perfection isn't the goal in life or business. You'll also hear her tips for natural skincare, game-changing self-care treatments, and her realistic approach to nutrition—including how to enjoy your favorite foods while feeling your best. If you're ready to be inspired by Bobbi's honesty, wisdom, and practical advice, this episode is for you!We also cover:(00:00:00) Introductions(00:00:57) Bobbi Brown's Journey From Makeup Artist to Business Icon(00:10:22) Navigating Partnerships, Building Confidence, & Finding Balance(00:22:06) How Bobbi's Health Transformation Inspired A Clean Beauty Brand(00:31:53) Aging Beautifully & Naturally: Bobbi's Tips for Healthy Skin & Hair(00:40:35) Realistic Nutrition Tips to Enjoy Life & Stay HealthyResources:• Click here for full show notes• Website: jonesroadbeauty.com• Website: bobbibrowncosmetics.com• Instagram: @justbobbidotcom• YouTube: Bobbi Brown• TikTok: @bobbibrowncosmetics• Pinterest: Bobbi Brown• X: @BobbiBrown• Facebook: Bobbi BrownConnect with Kelly:• kellyleveque.com• Instagram: @bewellbykelly• Facebook: www.facebook.com/bewellbykelly* Content from this podcast is provided for information and education purposes only, and is not intended as a substitute for the advice provided by your physician or other healthcare professional. The use of information from this podcast is at the user's own risk. Always speak with your healthcare professional before taking any medication, nutritional or herbal supplement.Be Well By Kelly is produced by Crate Media.Mentioned in this episode:AG1 | Get a FREE 1-year supply of Vitamin D3+K2 AND 5 free AG1 Travel Packs with your first subscription at drinkAG1.com/BEWELL.Be Well By Kelly Protein Powder & Essentials | Get $10 off your order with PODCAST10 at bewellbykelly.com.LMNT | Head to
Through building her successful brand Megababe, Katie Sturnio is destigmatizing taboo topics surrounding body issues & helping women become more comfortable and confident.
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