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So here we are, 100 episodes of Lancefield on the Line.To celebrate I am taking the opportunity to reflect on my journey as a podcast host, sharing insights gained from interviewing a diverse range of brilliant guests. I discuss what I have learned it takes to be a good podcast guest and host, as well as key areas we have covered in strategy, leadership and self-development.For the first time I also have questions fired back at me by some of my esteemed guests over the 100 episodes, where I offer further reflections on leadership and personal growth.Thank you to everyone involved in the last 100 episodes, the guests, the audience, my friends, supporters.I do hope you enjoy this episode. “The art of conversation is alive and kicking.” – DavidYou'll hear about:· The Lancefield on the Line stats· What it takes to be a great podcast guest· What it takes to be a great podcast host· 4 big themes from 100 episodes· Amy Gallo: Difficult conversations leaders are avoiding· Josie Thomson: Leadership blind spots· Tony Martignetti: Surprises in the evolution of the podcast· Dina Denham Smith: What being a father of disabled child has taught me· Dan Pontefract: The most challenging podcast interview· Steven Rogelberg: The guest I'd most like to interview· Scott D. Anthony: The connections between topics.· Scott D. Anthony: What my guests miss· Scott D. Anthony: My power question· Michael Bungay Stanier: My hardest strategy and leadership lesson· Paolo Gallo: Three takeaways from 100 episodes· Melody Wilding: How my leadership philosophy has changed over 100 episodes · Costas Markides: Why CEOs don't do what they know they should do· The most surprising, moving, intimidating episodes· The bloopers and mistakesAbout David Lancefield:David is the founder of Strategy Shift. He's worked with more than 50 CEOs and hundreds of others C-Suite executives to design bold strategies, supercharge their leadership, and transform their culture in 20 countries. He's a contributor to Harvard Business Review, MIT Sloan Review, and Strategy+Business, and a guest lecturer at the London Business School. He is a former senior partner in Strategy&, PwC.Resources:• Strategy Shift: https://strategyshift.co.uk/• Profile: https://strategyshift.co.uk/founder/• Newsletter: https://davidlancefield.com/newsletter/• Courses: https://strategyshift.co.uk/courses/• Writing: https://davidlancefield.com/writing/• YouTube: http://bit.ly/3cFGk1kFor more details about me:● Services (https://rb.gy/ahlcuy) to CEOs, entrepreneurs and professionals.● About me (https://rb.gy/dvmg9n) - my background, experience and philosophy.● Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)● Follow me and engage with me on Twitter (https://bit.ly/36XavNI)
We want leaders to do the right thing when tested, and we want and believe we will rise to the challenge when the moment presents itself. But the current way we learn how to act ethically in those critical moments doesn't always translate or cause us to think we can do it effectively and confidently. Why not? How can we better prepare ourselves and our leaders when the moment arises? This is that episode. Giving Voice to Values (GVV) is an innovative approach to values-driven leadership development in business education and the workplace. Drawing on actual experience and scholarship, GVV fills a long-standing critical gap in the development of values-centered leaders. It's not about persuading people to be more ethical. Rather GVV starts from the premise that most of us already want to act on our values, but that we also want to feel that we have a reasonable chance of doing so effectively and successfully. In this episode we'll explore how to raise those odds.***ABOUT OUR GUEST:Mary C. Gentile, PhD, is Creator and Director of Giving Voice to Values (www.GivingVoiceToValuesTheBook.com), launched with The Aspen Institute and Yale School of Management and hosted at Babson College for 6 years, now based at UVA-Darden. This values-driven leadership curriculum has been piloted and/or presented in over 1,500 sites globally and has been featured in Financial Times, Harvard Business Review, Stanford Social Innovation Review, McKinsey Quarterly, etc. Gentile is a consultant, speaker and author on GVV. She was formerly the Richard M. Waitzer Bicentennial Professor of Ethics at UVA Darden (2016-2022) and was previously at Harvard Business School (1985-95) and Babson College (2009—2015). She holds a B.A. from The College of William and Mary and Ph.D. from State University of New York-Buffalo.Gentile's publications include: Giving Voice to Values: How To Speak Your Mind When You Know What's Right; Can Ethics Be Taught? Perspectives, Challenges, and Approaches at Harvard Business School (with Thomas Piper & Sharon Parks); Differences That Work: Organizational Excellence through Diversity; Managerial Excellence Through Diversity: Text and Cases, as well as cases and articles in Harvard Business Review, Stanford Social Innovation Review, Academy of Management Learning and Education, Risk Management, CFO, BizEd, Strategy+Business, and others. Gentile was Content Expert for the award-winning CD-ROM, Managing Across Differences (Harvard Business School Publishing). ***IF YOU ENJOYED THIS EPISODE, CAN I ASK A FAVOR?We do not receive any funding or sponsorship for this podcast. If you learned something and feel others could also benefit, please leave a positive review. Every review helps amplify our work and visibility. This is especially helpful for small women-owned boot-strapped businesses. Simply go to the bottom of the Apple Podcast page to enter a review. Thank you!***LINKS MENTIONED IN EPISODE:www.gotowerscope.comwww.GivingVoiceToValuesTheBook.com#GivingVoicetoValues, #TheHardSkills #LeadershipDevelopment #LeadershipValues #ValuesDrivenLeadershipTune in for this empowering conversation at TalkRadio.nyc
What does the word "wife" mean to you? As Toria Edmonds-Howell was entering marriage she realized that many people had opinions on what being a wife should mean to her. She decided that instead of accepting other people's definitions and expectations for the term, she would define it for herself. Becoming a wife is an experience that can't be solely determined by what your family, friends, society, or even your partner think of you. Your definition may not fit the mold, but that's ok. How you show up as a wife may seem imperfect to others but you have to do what is best for you and your relationship. And don't forget, you can be imperfect and phenomenal at the same time. In this episode you'll learn about: intentionally not having a wedding, managing people's opinions, carving a lane for yourself as a wife, being complete and an individual in a marriage and partnership dating tips, compromise in marriage, and dealing with criticism and critique. At the end of the episode, we reframe her limiting belief "you can't define wife for yourself" to fit more within Toria's desired reality. Stay tuned until the end to shift your mindset. Connect with us Toria's IG: @toriamalia Lauren's IG: @lauren.e.will Toria's Strategy Business and Podcast: hernewfangled.com Toria's Cleaning Products: north24home.com Imperfectly Phenomenal Woman: ipwomanpodcast.com
Are you still relying on traditional strategic planning for your business? It might be time for a change! In this conversation, we dive into the revolutionary concepts from the bestselling book, The Emergent Strategy and the Death of Strategic Planning. Discover why the old methods are no longer effective and how adopting an emergent strategy can drive your company towards profitable growth.
Send us a textDr. Nina Siragusa, Ph.D., MBA, is the Strategy, Business, and Data & Digital Lead within the global R&D organization of Merck Healthcare KGaA, Darmstadt, Germany. In this role, she leads strategic projects, manages business operations, and drives digital transformation.Previously, she served as Chief of Staff to Dr. Laura Matz, Chief Science and Technology Officer at Merck KGaA, Darmstadt, Germany. As part of the Science and Technology Office Leadership Team, she was responsible for fostering cross-sectoral collaboration, innovation, and digitalization across Merck's three business sectors. She also spearheaded the company's efforts in Bioconvergence, a multidisciplinary approach that synergizes biology, engineering, data, and digitalization. This initiative promises groundbreaking advancements in healthcare and the life sciences, heralding a new era of scientific collaboration for a healthier, more sustainable future.Prior to that, Dr. Siragusa contributed to corporate innovation in several leadership roles:• As Biotechnology Lead of a synthetic biology innovation project,• As Senior Manager, responsible for creating strategic alignment and building high-performing teams, and• As Associate Director, focusing on sourcing innovative ideas to generate new business opportunities.Dr. Siragusa earned her Ph.D. in Biology from the University of Tuebingen, Germany, and conducted research in Europe and the USA, including at Yale University, before joining Merck KGaA, Darmstadt, Germany in 2016.In 2024, she completed an MBA in Digital Transformation Management with a focus on Digital Leadership at Goethe Business School, Frankfurt, Germany.Dr. Siragusa is also the lead author of the recently published book, Bioconvergence Revolution: Challenges and Opportunities in Research Productivity. You can find it here: https://link.springer.com/book/10.1007/978-3-031-61593-1Home Page Merck KGaA Darmstadt, Germany - https://www.emdgroup.com/en#NinaSiragusa #EMDGroup #MerckKGaADarmstadtGermany #Bioconvergence #Ethics #Collaboration #Fungi #NaturalProducts #Biomimicry #AI #DrugDiscovery #Bioremediation #TranslationalMedicine #SmartManufacturing #DigitalTwins #Supermind #MIT #ResearchFunding #Israel #STEM #Innovation #Science #Technology #Research #ProgressPotentialAndPossibilities #IraPastor #Podcast #Podcaster #Podcasting #ViralPodcastSupport the show
Playing the short game in your sales strategy is reactionary and frantic. It's pushing the product onto the customer. Playing the long game is proactive and free. It's pulling the customer into the product. You either have to spend time and energy pressuring leads to become customers as you squeeze droplets of juice by hand out of the single orange, or you spend time and energy building and maintaining trust, as you plant and water an orchard of orange trees, harvesting an abundance in due time. The mindset is what I'm talking about. Winning is playing the long game in your sales strategy.
Playing the short game in your sales strategy is reactionary and frantic. It's pushing the product onto the customer. Playing the long game is proactive and free. It's pulling the customer into the product. You either have to spend time and energy pressuring leads to become customers as you squeeze droplets of juice by hand out of the single orange, or you spend time and energy building and maintaining trust, as you plant and water an orchard of orange trees, harvesting an abundance in due time. The mindset is what I'm talking about. Winning is playing the long game in your sales strategy.
Ready to share your story, opinions or those questions you feel like you can't ask? Submit your creative confession here — https://brandyourbrain.net/confess Visit the Website — https://brandyourbrain.net/ Sign up for the designer newsletter for all guts no jargon social media advice, tips and entrepreneur stories to your inbox (& you'll gain access to a vault full of freebies which is pretty cool imo) — *https://brandsbyrobin.myflodesk.com/peihdth3lu*** Get Designer Resources — https://brandyourbrain.net/resources Podcast Instagram — https://www.instagram.com/brandyourbrain Robin's Instagram — https://www.instagram.com/brandsbyrobin/ Apply to be a Guest — https://brandyourbrain.net/guest Work with Me — https://brandsbyrobin.com/services Don't forget to rate the podcast, and hit the follow to keep up with new episodes.
In this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn't be expected to magically fix business problems. They get into the mess that happens when there's no clear business direction, how CEOs sometimes (okay, often) misunderstand marketing's role, and why a solid business strategy is essential for marketing to actually do its job.The conversation highlights the struggle marketers face in getting proper investment, battling unrealistic expectations, and setting boundaries with the C-suite. They call out fake engagement on social media and why it's time for marketers to be real about the ups and downs of the job. Honest communication, a clear plan, and a reasonable budget? Turns out, that's the real “secret sauce” for effective marketing.Takeaways:Marketing ≠ Miracle Worker: Marketing strategy supports business strategy, but can't fix what's broken.Business Strategy First: Without a clear direction, marketing is left spinning its wheels.Educate the Execs: Misunderstandings about marketing's role often lead to misplaced expectations.Set Boundaries: Clear communication between marketing and the C-suite can save everyone a lot of headaches.Demand What You Need: Marketing requires real investment; advocating for budget based on strategic priorities is essential.Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!
In this episode of the Multifamily Collective, Mike Brewer explores Notebook LM, an innovative Google product that is transforming how we handle lengthy documents and research reports. Whether it's a detailed MIT study or an in-depth Strategy+Business article, Notebook LM synthesizes information, creating executive summaries and even generating AI-driven podcast conversations. Mike breaks down how Notebook LM compares to tools like ChatGPT, highlighting its unique ability to analyze multiple PDFs on a given topic and provide a comprehensive analysis. But is this AI-generated podcasting realistic enough to fool human listeners? Mike shares his hands-on experience, the technology's current limitations, and its potential to evolve. If you're intrigued by Notebook LM's possibilities, please give this video a thumbs up and hit subscribe for more deep dives into PropTech and leadership insights! Please share your thoughts and experiences with Notebook LM in the comments below—we'd love to hear from you. --- Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support
David Lancefield is the founder of Strategy Shift and a trusted advisor to over 50 CEOs. In this episode of Leadership NOW, David and Dan dive deep into what it truly means to lead with trust. They discuss how empowering teams, fostering involvement, and creating a culture of accountability can drive meaningful transformation. David shares practical insights from his extensive experience working with leaders to unlock potential and navigate change in today's fast-paced environment. David has worked with C-Suite executives to design bold strategies, supercharge their leadership, and transform their culture in 20 countries. He's a contributor to Harvard Business Review, MIT Sloan Review, and Strategy+Business, and a guest lecturer at the London Business School. He is a former senior partner in Strategy&, PwC. You can find out more about David, his work and his writing at: https://davidlancefield.com/writing/ More about Dan Pontefract at: https://www.danpontefract.com/content/
Property Lifestyle Mastery | Build a property investment business that creates financial freedom
Property Lifestyle Mastery Ep. 67 | Crafting your Mission & Promise with the Property Strategy Business Plan Are you clear on your property business' mission and promise?
Transcription N Our guest this episode is Sandeep Dayal. Sandeep grew up in India and moved to America at the age of 27 to secure his MBA. He stayed in the U.S. to work. He has held positions with a number of major firms where he worked with large clients throughout the world. My conversation with Sandeep covered what I feel are quite interesting topics around marketing and sales. Because of his knowledge Sandeep and I spend considerable time discussing brands, branding and the many ways the science of brands has evolved. Sandeep gives many relevant examples and ideas we all can use. As he will discuss, his ideas are also contained in his book, “Branding Between the Ears” which many describe as an iconic study of branding. I think you will find Sandeep's insights quite relevant and useful whether you are in marketing or not. About the Guest: Sandeep Dayal is the managing director of the consulting firm Cerenti. He advises senior executives at Fortune 500 companies in industries spanning pharmaceuticals, financial services and consumer products. Global market leaders like Pfizer, Abbvie, HSBC, Santander, Kraft and ConAgra, have been some of his clients. He worked previously for McKinsey and Booz Allen & Hamilton. Sandeep has led a 100+ engagements at over 50 clients around the world in major countries in the US, EU, Latin America and Asia. He is regarded as one of the leading minds in marketing and brand strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy+Business. As early as in 2001, he correctly predicted that “consumer collaboration” would become a key factor in winning people's trust online. Many strategies he proposed including viral advocacy and instant decisioning are mainstream today in designing brand experiences. His latest book “Branding Between the Ears” has been described by some as the definitive advance in the understanding of what makes some brands truly iconic. It draws on his years of experience in working with some of the most successful consumer brands and his company's proprietary knowledge capital. Sandeep's current research focuses on Cognitive Branding and Selling, which translates the latest advances in behavioral economics and social psychology into completely new ways for developing modern power brands and driving up salesforce performance. Ways to connect with Sandeep: Sandeep Dayal website: http://sandeepdayal.com Cerenti Company: http://cerenti.com LinkedIn profile: https://www.linkedin.com/in/sandeep-dayal-8361b61/ Blog signup: https://www.cerenti.com/blog About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson ** 01:21 Thank you once again for being here with us on unstoppable mindset. Really appreciate you listening and watching wherever you happen to be. I am your host, Mike Hingson, and our guest today is Sandeep Dayal, who has an interesting story to tell, at least. I think it's interesting. He's going to talk to us a lot about branding and marketing and such things, having been in sales most all of my adult life, all of that gets fascinating to me, but I think that he'll have a lot of interesting topics and issues to provide us all with that will keep you interested as well. And if you're not wake up. You should be anyway. Sandeep, welcome to unstoppable mindset. We're really glad you're here. I'm Sandeep Dayal ** 02:06 so delighted to be here. Michael, thank you for inviting me to be on your show. Michael Hingson ** 02:11 Well, thank you for for being here, and we'll have some fun. Tell me a little bit about maybe the early Sandeep growing up and all that to give people a little background. Sandeep Dayal ** 02:20 Oh, wow, that was a long time back. You sure want to? You sure you want to go into, Michael Hingson ** 02:24 oh, sure, a long time ago in a galaxy, far, far away. There Sandeep Dayal ** 02:29 you go. There was a little Sandeep, yeah. No. I mean, I grew up in, I grew up in India, and, you know, if, if this were still five years back, I would have said half my life was in India, and half my life in the United States, because I came to I came to the US at age 27 but until then, I grew up there in in a city called Jaipur, which is in the middle of a tar desert there. So there you go, you and I have something in common there. And then, I mean, I went through my engineering education, so I was I run. I sort of learned all my my background, you could say, is more analytic and scientific and so on, from a training perspective at that time, which sort of shaped my view of the world at that, that point of time, in terms of, you know, being more objective about things, thinking about things more logically, and so forth. And then at some point, you know, I set up my own little business there, which sort of brought me into areas that were beyond engineering, if you will. You know, like the kinds of things you were talking about, Michael, like sales, you know, how do you how do you form relationships with people? How do you work with people? How do you run an organization, and so on. And that got me much more interested in the the management side of things, versus just the engineering side of things. And I came to the United States in 87 to to Yale University to do my MBA. And, you know, after I finished my MBA, I started working in the US, and I've lived in the US since then. And I got more and more interested in other things, as you might imagine, particularly on consumer connections, the consumer side of things, consumer psychology and what have you. So it's been a, it's been a, you know, multiple year transition. I've worked in a number of consulting companies. I worked at McKinsey, I've worked at booze, and then I started my own company, so renty. So renty Marketing Group, which is much more focused on working with consumers, understanding their psychology, understanding their mindset and so on, and then putting that to use and good marketing and then good branding. So it's been, it's been. It's been a long and, you know, steady journey, if you will. It Michael Hingson ** 04:57 certainly has been. But you you sound like. Survived it, and you're doing well and and now you're basically getting up near 60. So there you go. There Sandeep Dayal ** 05:07 you go, yeah. So there, there I am now in at a at a stage in my life where, actually, where I enjoy more of the kinds of discussions that you and I are having right now. Because, you know, my earlier phase of life, I would say, was all about doing stuff, you know, getting it done, making money, doing it, you know, whatever, whichever way, making a career out of it, and what have you. Now, I'm at a point of life where I'm able to sort of sit back and reflect a little and say, hey, you know, what was that all about? You know, what did I really learn? And is there something there that I learned which is worth sharing with others? So that's why I really love being on shows like yours, and particularly yours, around mindsets and being unstoppable and so on, and sort of having a chance to, you know, really see what all those things can possibly mean. Michael Hingson ** 06:01 Yeah. And on top everything else, you're an author, you've written some books. I love the title of of the one that least I know about branding between the years, and we'll have to get to that. That's kind of cute, but it makes a lot of sense. Also, I think people really don't understand the whole idea of marketing as much as they should. And frankly, I don't think that people really understand sales like they should. And there are differences between the two, but there are also a lot of similarities, and they do, they do dovetail to Sandeep Dayal ** 06:35 Yes, and Michael Hingson ** 06:37 so I think it's, it is something that a lot of people don't understand nearly as well as they should, and they're not necessarily making the process work Sandeep Dayal ** 06:48 like that. And I would say, Michael, that, you know, sales and marketing, they go hand in hand. I wrote the book branding between the years around branding specifically, but it actually there's a whole I could have written also a book which would have been called branding between the years, but it would have been all about sales and but, you know, I this sales is such a big topic and such so interesting and so rich that you don't want to sort of squeeze it into a book which is about branding. You know what I'm saying? So, like, in fact, I mentioned that very specifically in my book, that, look, we could do a whole discussion and a whole book about just the psychology of sales, the behavioral science behind sales, and that's very important, but that's a whole separate book. So I hadn't covered it. There it well, Michael Hingson ** 07:41 it is. And people really get it wrong. They think of sales as, oh, the guy who's trying to make me buy a car and things like that, and, and in one sense, at a at a very low level, I suppose you could say that sales, but that's not really what sales is all about. I got into sales originally, because I was working for a company, and the company was, well, it was Kurzweil Computer Products, Ray Kurzweil, the inventor and futurist and so on. And at the time, they was developing the reading machine for the blind. And I had been asked to join the company in 1978 and then, like May or June of 1979 I was called in, and I was doing Human Factors studies for them, but I was called in and told I was being laid off because I wasn't a revenue generator for the company, which I wasn't. Then the company had too many non revenue producing people, and I needed to go off and find another job unless I would be willing to go into sales. They gave me that option, which was a was a great compliment, and I said, I don't know anything about sales. And the guy who actually made this offer was the Vice President of Marketing for and sales for Kurzweil, which was a gentleman named Andrew Parsons, by the way, who used to work at McKinsey. Ah, Sandeep Dayal ** 09:06 I see, I see, wow. Anyway, so yes, Michael Hingson ** 09:11 so he said, We can teach you sales. We'll send you to a tale Carnegie sales course and so on. And I was very fortunate, because the group and the teachers really talked about the true nature of what sales was all about and what it wasn't about, and that sales is really a good salesperson as a teacher, as a guide, as a counselor. And in reality, I can't sell anyone anything. The customers really gotta want to buy it if I do it right, and and that's that's what it's about. And then that came into play for me years later, when, again, I was looking for another job, and I was debating at the time of looking for the job, and we found a company, my wife and I that we thought would be. A good company to go work for, but I debated about whether I say I'm blind in the cover letter, because that's always an issue. If you're blind and you say it, they usually won't pay any attention to you. And if you don't blind and and if you're blind and you don't say you're blind, then you'll go in for an interview and they'll just the defenses will go up immediately. Yeah. And what I did is I wrote a cover letter. And part of the cover letter said, Do you want to hire somebody who comes into the company and sells for eight or 10 hours a day because it was a sales job, and then goes home? Or do you want to hire somebody who truly understands sales for the science and art that it is and sells 24 hours a day as a way of life, which is what a blind person has to do just to be able to convince people to let them do stuff. And it was the that sentence was what got me the interview and got me the job. Wonderful, Sandeep Dayal ** 10:50 wonderful, you know, you just, you know, you've just inspired me to actually talk about some, you know, some things in sales. And I do make a connection around this topic in my book in the following way. So, you know, branding, you can think of it in two parts. You know, there's one part of branding which is around strategy, which is around, you know, what is your brand going to be positioned? You know, how is your brand going to be positioned? What is it going to be its DNA? What is the brand going to be about? So that's those are decisions and choices you make around what your brand is going to be, which are more stray. But then once you made those choices, your brand actually goes to market, right? And it goes to market often through what sometimes companies will call brand ambassadors. But these are all the people that are in stores. You know? These are, these are the sales side of the people, right? The people that are actually, this is where the rubber meets the road. And so the brand actually goes to market through its ambassadors, who are really the salespeople, the retail people, and what have you. And they have to their work is just so incredibly important. It's just as important as the design of the brand. And I'll give you a couple of examples, because, you know, this is a topic that's close to my heart. So for example, you think of a company like Bulgaria, right, which sells this awfully expensive jewelry, right, hundreds of 1000s of dollars and what have you. And you have to, even if you selling to rich people, they still, you know, think about these things, because these things are pretty expensive. So one of the things what they've done is that they've actually thought through that whole process of from the time that the person is walking into their store to every single moment that they are in the store, to how the purchase happens, and what the post purchase follow up is they've talked through all those things, and I'll give you a very small example about the kinds of things which are more behavioral science oriented, which is, which is where we're going in this discussion. So one of the things they do is that when the salesperson is going to notice that, Hey, you, you know, you're a woman and you like a particular necklace, what they do is they have you, you know, you're sitting in a private room. You're looking at this necklace. There's the salesperson with you, and the person will say to you that look or the brand ambassador, let's call them that. The brand ambassador is going to say, hey, why don't you try it on and what have you? And the woman can then go ahead, the customer can then go ahead and try the necklace on and look at it. And then the salesperson does something where that's very interesting. They say, hey, you know what? I need to just step out and take care of something. Would it be okay if I just do that for five minutes while you're, you know, sitting here? So then they walk out of the room. And now you can imagine, here's the customer, the woman, she's sitting there with the necklace she's wearing, and there's no one to bother her or try to push her into the scale or try to She's just sitting there by herself, and every minute and every second that she's there with that necklace, it's feeling to her more and more like her own. And you know, in psychology, there has been a lot of research that has been done, which basically says that once people feel like something is theirs, they are less likely to part with it. They're less likely to give it up, you know. So it could be anything. It could be, you know, let's say it could be a pen that you own and but once you own it, you start valuing it more than if you didn't own it and it was just sitting on the shelf, and there's been just a lot of research to show that that is the case. So in this instance, what happens is, it's not the single thing that drives the person to the sale, but it is one one step, one small thing that they do which pushes the person or coaxes the person to take one step more, you know, feel like that thing is their own. So that is, you know, that is, that's what selling is about. It's not about, you know, just pushing used cars and so on. So really understanding the mindset and working with people, helping them get comfortable with the idea of owning your product is a critical thing that you do. In another example that I'll give you, this is from. Another very famous behavioral psychologist, Paco Underhill. He wrote a book about why people buy. This was several years it was one of the books that inspired me to get into this whole area. And he used to observe how people shop in stores, and he would make little changes in the stores to help people be more likely to buy. And one of the things he observed was that when you kept items, like, if you had women sweaters, and you put them on a table right in the middle of the aisle, right so you're walking through the aisle in a store, and sometimes you'll see there's a table right there in the middle of the aisle. So you run into the table, and there are whole sweaters piled up there, and you can then, you know, start looking at them. But he found that on one hand, you could say, Hey, I'm putting it right in the middle of the traffic where you're going to be walking, so you'll have no choice but to stop and look at it. But what he found was that women would stop, they would look at those sweaters, but then they would quickly walk away. And the reason that it was happening was that if they stopped in the middle of the aisle, that people would brush by them, and they would it would make them just feel uncomfortable. You know, when somebody just comes in, someone that you don't know, just walking by that brushes by you, it makes you feel uncomfortable. So they would stop there, but they wouldn't stop there long enough to look and make up their minds. So he just had them move those tables to a more comfortable space where someone could not only stop but look at those things at their leisure. And they found that the sales went up. So it's these, it's these little things that you know, that people don't think these are all parts of being a good brand ambassador, and it's all parts of designing the sales experience or the marketing experience for the person in such a way that they're going to be more inclined to prefer your product. So it's just, I wasn't really going to talk about these things, but you brought it up, and it just brought back these things. Michael Hingson ** 16:58 Another thing that comes to mind just talking about that same thing, which is sort of unrelated, in a way, to exactly what you're talking about is, is this, my wife was in a wheelchair her whole life, and would go to many stores, and when there were blocks in the middle of aisles like tables with sweaters and so on, she couldn't get by. And places like Macy's, for years, just had very narrow aisles, yeah, because they wanted to stuff as much in which they felt was a good thing to do, except then people in wheelchairs couldn't get through. Well, Macy's eventually had to deal with that, because they were sued and they lost, but, but the reality is, I'm sure that that changed to a degree, in some ways, how people viewed exactly where they should put products and so on. And it's a little bit of a different dimension than, than, than what, what you're talking about, but still, nevertheless, yeah, it is also part of what we need to do to recognize that we've got to be inclusive in what we do for everyone. Sandeep Dayal ** 18:10 Absolutely. I mean, I mean, it's, this is, you know, we're you and I are just talking about some examples here, but this is actually a whole area of science and design, right, which is, when you when you're a company, how exactly yours, your products are displayed in a store, you know, what height they're at, how they're displayed, what kind of a message that communicates to people is, is such an extremely Is it such an important thing that we, in our company, in serenity, we can be doing entire studies, which are, you know, like, three month long studies where we're just designing that whole aspect of how the product is presented in a store for the consumer, for all of them to feel comfortable, for all of them to feel like this is something that they would like to own. And that whole process, like I described about, you know, every moment that you spend getting to that store, being in that store, and then after leaving that store, you know what is every single moment? What's your playbook for that moment is a key piece of what marketing, sales, behavioral science is all about, right? Michael Hingson ** 19:16 Well, the the idea of sales and marketing and branding and so on is always going to be a moving target. It's a market of or a process of evolution, because as we learn more, as we develop more understanding of psychology and so on, we're going to change it. But I know you talk about the fact that there is the old branding techniques, and there's a lot of new branding. How is branding kind of evolved over time? Sandeep Dayal ** 19:47 Yeah, now interesting that you bring out. So let's talk about, you know, the whole brand strategy piece, which is, you know, how do you design, how do you design brands, and so on. And I think I in some ways, brand. Marketing is not rocket science, and in other ways it is. So the part that is been relatively straightforward about branding historically has been that, look, if you have a product and you're an entrepreneur, you have a product and you're going to mark put it to market, you just, you know, you start thinking about, okay, how is my product different from everybody else's products. And then once you make a list of all those things that are different, then you say, oh, okay, now which of these things are kind of important for people? And maybe I pick three or four things, and then I can talk about that. And the problem is that while all of that makes a lot of sense, what doesn't make sense is that that's not how the human brain works. So what happens when you make a list of things that are different about your product? It's kind of like, you know, it's kind of like the occasion where my wife gives me a list of things that I need to go and buy from the grocery store, and she might tell me only five things that I have to buy. And I go to the grocery store, you know, I'm, I can't remember what those five things are, and I go, and I come back with three things that were on the list, two that are missing, and maybe another three things that were not on the list at all to begin with, right? So that's, and that's a very natural thing that happens, which is that human beings, our brains are not really designed around remembering lists. So when the marketer goes and said, My brand is about these three things, you know that it's this is, this is something that's going to make your life easy, or, then this thing is very tasty. Well, you know, easy, tasty, like, you know, how am I going to remember all those things. So now, for example, in behavioral science, there's a whole theory around story lining, which is that people are going to remember your brands better if you can put a storyline around it. And the reason is that, like you know, while we are, if I give you a list of 10 things to remember, you're not going to remember. It becomes 10 words to remember. Can become very hard, but at the same time, I can send you to watch. You know, you might go to, you know, somebody might tell you a story about a play that they saw right, which could be a whole 30 minute story, and you might then just be able to remember that story in all its detail, because it's a story, right? Or somebody comes like you now you're telling me about your life and how you went through, you know, you went through the transition from your job to sales, and how you were with Ray Kurzweil. And so I've already remembered more than five things, right, because you, because you told me the thing in such a compelling way, and such a story, you know, in such a story form. And so what we are discovering scientifically is that when you tell people things in terms of stories, when you show them things in terms of patterns, when you when you do rhymes, for example. So there are certain types of things that the brain remembers better than if you just give it lists. So this whole old idea that used to exist that I'm just trying to make my brand about the two or three things that I'm different about just doesn't work, because people, when you tell them that those two or three things, they just don't remember it. And if they don't remember it, are they going to buy your product? So now we are starting to take this new understanding of behavioral science and the psychology that we have from various studies that are being done about the human brain. Right? There's a lot of study that's being done about the human brain, from neuroscientists, from linguists, from cognitive psychologists and so on, and all of them, if you take their knowledge and bring it together, it's giving us an understanding of how the brain actually works. And now you can use that understanding of how the brain works to start thinking better about how you do, how you do the designing around your brands, the strategy around your brand better. Michael Hingson ** 24:08 And that's in large part what the whole concept of cognitive branding is all about. That's Sandeep Dayal ** 24:15 what, exactly what cognitive branding is all about. The you know, the name of the book branding between the years is really the illusion to the to the fact that, you know what's between the years. Between the years is our brain, right? Michael Hingson ** 24:28 For some people, that's what's between the years. And there are others, I'm not so sure Sandeep Dayal ** 24:34 if there's anything there. Whatever is there that's that really is, is is our perception of the world, right? You know, our perception of what reality is, what the world is, who we are, everything that we think about, what the brands are, it's all. It's not, it's not the billboard out there. It's not what the store it's not that little song jingle, and you know, all of these things. Is, but it's when all of those different things, the touch and feel, the sound and sight, and I mean, all of these things actually are processed in your brain. And so your vision of what this thing is, what this brand is, what it's all about, is really determined. It's arbitrated between your ears. And that's why, you know, the book is called right between Michael Hingson ** 25:23 wait you you talked before about the woman trying on the necklace, and then the branding Ambassador leaving, and about ownership and so on. It really ultimately comes down to getting people to relate to whatever it is that you're you're trying to get them to relate to and getting them to to feel some ownership, but more important just feeling ways to relate. I sold a number of products that were very similar to products that other companies would produce. I sold big tape backup storage systems that people would use to back up data on Wall Street and other places. And although we were the developers of some of the technology, other companies would would buy our technology, and they would put it in their own products. And the reality is, ultimately, speaking, there were not huge differences directly physically. There were differences in shapes and so on, but they weren't really different. And so the issue is, why would one buy my product as opposed to someone else's? And that's where it gets back to, what is it that we're really talking about, what is it that we're really doing. Why would you buy my product as opposed to somebody else? That has a lot to do with, not just and not at all necessarily, with here are the differences. But rather, you have to find other things that people are going to react to, that they'll perceive your your product as being the one that they ought to have, and it's my job to help them see that in an intelligent way, while at the same time not alienating other people and making me look like just the used car sales guy. Sandeep Dayal ** 27:15 Yes, yes. And I think that my whole book is really about that very question, which is, which is that, why would somebody buy your brand, right? And and it comes from that study of really understanding how people have bought brands and how in my companies work. So my company does a lot of work around designing brands and helping companies launch their products. And some of those brands have gone on to become some of the largest brands in the world. But really it is, it is, in fact, around that whole question around the why and what, what has changed is. And of course, you know, sometimes, like I said, you can give people a set of reasons, and they will, for those reasons, buy your product. But what we're finding through science is that, what we're finding through science is that it's not, it's not the case that people always make decisions so rationally, you know, it's not the case that people always sit down and do like, a pros and cons of things you know, like, Okay, this is product A, Product B. Let me do a pros and cons. Let me do a spreadsheet on this and so on. People do a lot of things very instinctively, for example. And in fact, there is research that has been done which is, which has shown that 95% of all the choices that people make Okay, in your life, you know in your every day there are 1000s of choices you're making all the time, and there's research that shows that 95% of those choices are done instinctively and not deliberately, right? And this science is called system one and system two by a very famous psychologist who gave those terms to these forms of thinking, the instinctive and the rational thinking. The psychologist name is Daniel Kahneman, and he is at Princeton University. But it's something that you can actually this is something that you can intuitively relate to, which is that you know, for example, when you're driving a car, there are a lot of choices that you're making, and those are very complex life and death choices, right? Because if you make a make a mistake in terms of how you drive the car, but you make choices around how fast you're going to go, how much you're going to press the accelerator, whether you're going to take a left, are you going to veer to the right? You know, all of those choices you're making, and you're just doing that instinctively, almost, not almost without thinking many times people are singing or thinking about something else as they're driving and so on. And all of this is happening instinctively. And the reality is that even when it comes down to branding, there are many, many things that people do. Um. Instinctively and make those choices instinctively. So understanding what that is and how that happens is is a key as is a key part of key part of how you can make brand choices. So I'll give you an example. So what happens is, as we go through our lives, we have many, many different experiences based on those experiences, we have certain learnings, and with those learnings, and those are learnings that I I would call like, that's the wisdom that we acquire over life as a result of the experiences that we have in our life, right? And those are our personal wisdoms, you know? Those are things that you know we have. We have decided this is what, this is how things work. So for example, there's one common wisdom which is seen across many, many people, across countries and so on, where people say, hey, the simpler answer is the better answer, right? And there's a, there's an effect around it's called the Occam's razor, which is, you know, which basically says that, given a problem, and if there are two possible answers to the to the problem, then the simpler answer is the better answer, right? And lot of times this comes from the vis. This kind of wisdom comes from the aspect that you know, Don't over complicate life. Don't overthink things. You know, you did things, such things, sometimes you can decide quickly. So what marketers have done, for example, there is, there's a company called HEB, which is a grocery store in the south where they make prepared meals. And so they did a whole campaign where they essentially say, where they essentially say that, you know, life is complicated. So they had actually an ad where you see this person who is, you know, driving back from work, and there's, he looks up his GPS system, and the GPS says your expected arrival time is Thursday, which was like two days away, which obviously they were exaggerating it. But the idea was to say that, look, life is so complex all the time. You're dealing with traffic and so on, meal time shouldn't be. And then, you know, and then they make a plug for their prepared meals, which is, you know, life is difficult, but meal time shouldn't be and then you have their prepared meals. Now mind you, what they're talking about making life simpler here is not, they're not necessarily saying that, you know, take my prepared meal and put it for two seconds in the, you know, microwave and it's ready to eat. It's not that ease that they're talking about. What they're talking about is the ease of choice, because choice, when we start thinking about choice, it can be very stressful when we have to make sure. So they're saying, take that decision, make that decision. Making around, you know, you already had a tough day. Make the decisions around your meal time, at least easy, you know, which is by, you know, because otherwise, if you were going to make your own meal, you'd be thinking about, Hey, should I eat healthy? Should I eat carbs? Should I do this? Should I, you know, greens? Should I do? You know, there's like a million choices to be made if you're going to make your own meal, but with this, all those choices become very simplified, because you can, you have your pick of all kinds of prepared meals that they sell in their stores. So lowering that burden of choice is what the Occam's Razor is about. And here it's a marketer that is very cleverly doing that. Now mind you, are there prepared me, let's go back to the point you made. Are there prepared meals that much better than, let's say the prepared meals you might get at a Dominic's or a jewel Osco or, say, or an Albertsons. Maybe not, right? But nonetheless, this campaign really taps into the idea that meal time shouldn't have to be so complicated. So go for it, and then you think of that, and you automatically do it, because choice can be instinctive. This is just one example, but there are many, many different things like this that help you, give you a sense of how people make choices. And in my book, I talk about seven different ways that brands, that you can make new brands, these types of brands, which sort of tap into your experiential wisdom. I call them brands with wisdom. That's one way to make great brands. But then you know, of course, there are many other ways that you can do it. Michael Hingson ** 34:28 Do you think that in Hey, say it this way, but I will a perfect world. It would be better if we made choices instinctively or really analyzed. Or do you think the animal analyzation just introduces too much stress? Sandeep Dayal ** 34:46 Well, it's it's stress, it's a lot of work. Also, you know, if you're going to analyze everything, you know it's just not possible to analyze everything, which is, the whole idea about learnings, right? Was Once you learn something, you want to be able to use. At learning as broadly as possible, right? And which is why there's all kinds of, you know, there's, there's, there's all kinds of advice from all kinds of sources, from religious sources, from your from your mother, from your from your wife, from your, you know, you from your friends, you get from experts, you get all kinds of advice because you want to be able to have certain principles so that you can live life without having to spend a whole day doing spreadsheets around what's a good choice and what's a bad choice. Having said that, there are certain times when you do have to think when the learnings that are available to you are outside of the experience that you had previously in life. In those instances, you do have to think so it's a this is this is this is a this is a good balance that we have to arrive. And you know, one of the examples that I mentioned in my book is, let's say you're going out and taking a mortgage on your for your home, right? Wow, that's a complicated discussion. Wow. That's a decision where, if you make a mistake, that could be very costly, you could find that Sunday you can't afford your mortgage, you know. So it can be pretty complicated. And so that, in fact, would be a good time to bring out a spreadsheet and, you know, sit down, and maybe sit with a pencil and pencil and a pencil and a piece of paper and write down what the positives and negatives, and you know, different mortgage products might be and what have you, and and also maybe read the fine print. And what happens, though, is that most of the time, we will make a mixed decision, where we will do some instinctive work and some and some appeal, you know, real analysis. So what you might do is you might say, Okay, I gotta get a mortgage. Hmm, you know, which of my friends have you know got a mortgage recently? And maybe I go and talk to them about how their experience has been. Maybe I go, maybe I go talk to Michael, because financially, he's such a smart guy, you know, I'm gonna idea if he's, if he's going for a mortgage with with Bank of America, that must be a good place to go. So I'll most likely go with Bank of America, because Michael went. So this is, that is part of what the now, that is part, part of what is drawing into an expert bias, or a part of what is drawing into a herd effect, right, where people go in a certain direction because they say, hey, everybody else is doing it right? Or person that is an expert is doing it, which is why you see so many ads and in television where there's some ex so called expert who's telling you to do X, Y and Z, and then you say, you stop to think for yourself, and you do it. Now, there are risks with it and but nonetheless, when you're designing brands, we do have to balance, because that can be, in fact, a legitimate strategy where we have certain experts or certain very respected people that are going to make make a recommendation or a suggestion of a product, and then people are going to do it well, if you do it responsibly, that that is a very viable brand strategy that certain brands will take Sure. Michael Hingson ** 38:11 And if you're going to go into an analysis mode, you need to understand what that means and how to analyze. And you know, for for example, you talked about the expert and, well, I'm going to do it, because he's he's doing it, and there are risks in doing that, and one should really take the time, although I think a lot of people don't, to analyze and look at real facts. Okay, so he had a great success. What about my other friends over here who bought a house in the last couple of years? Yes, and really taking the time to explore it and do it right. If you're going to analyze, really analyze, and don't just look at one person or take one view, it's like you go to a doctor and you get a diagnosis, and then you decide, I really need a second or a third opinion. Do that right? Because it'll make all the difference in the world. Yes. Sandeep Dayal ** 39:07 Yes, it does. And as you can see, you know, some of these things also come into play, not just in marketing, but you know, right now, we're in the middle of campaigns, campaigns, and there's a lot of very strategic marketing that's done by, you know, in politics, and that's a whole, you can write a whole book about Sure, which is, you know, which is the different strategies that politicians may use to get people to decide. Because, remember, it's, there's only so many voters that are going to actually sit and do a in depth analysis of different policies that have been put in place by different politicians. What was the economic impact of it? You know, whether it's immigration policy, whether it's economic or whatever, you know, whatever I mean, to really do the. The analytics around, did that policy actually work out, and who did it benefit? And so on. Is a lot of work and and most people are not really going to do that, Michael Hingson ** 40:10 so they should, but they won't. You're absolutely right. Yes, yes. Sandeep Dayal ** 40:13 I mean, and I think they should do it, I would say at least they should do a mix of the two, right? They should. They have to understand, like, Hey, what's going on? What am I? How do I make some good decision around certain things? But often they may, they may pick on one or two things which align with, really, their system of beliefs, right? Which is why it's important for politicians. Find it very important to figure out what your beliefs are and try to align with them, because they know, if they can do that, then they will go with then you will go with that, because it's already in your belief system and so become very important in marketing, in politics, in our relationships with people, in sales, you know, these are Very important things that influence our lives. In very important ways, sure, Michael Hingson ** 41:04 and I think that when take taking the politicians, as you said, they you want, you want to see that they've aligned with your beliefs. But I think the other aspect of that, which goes back to analysis, is, are they really aligning with your beliefs, or are they just saying it? And the problem is that we are seeing so much today where there are a lot of things being said and most people are just going strictly on emotion, and they're not analyzing, and that's doing a disservice to everyone. And it would really be great if people would do more real analysis of all of the politicians on both sides and look at what's really happened. I was just reading an article this morning about the economy, and the reality is that it said that the in fact, the most of the naysayers about the economy today come from one party and not the other, and that that's happened more often than not over the last many years. In terms of economy, the people who are going by the party, and that's real lovely. But is that reality? And the problem is, we don't take the time to really look at it, Sandeep Dayal ** 42:12 yes, and, you know, and that is, it's just, and that's the reality of it. Michael, which is that people's lives are very complicated. There are a lot of things that they're doing, you know. And they have to go to work, they have to cook meals for their kids, they have to have more, you know. There's just so many things happen, yeah. So realistically speaking, people only give a fraction of their mind, of their brain capacity, to many of these decisions, and which is why, as brand marketers, we have to be very cognizant of the fact that people are going to make these decisions based on their own learnings, their own experiences. And therefore, you know, how do we make sure that we can get some preference from them by understanding what their experiences and what their belief systems are. Now, mind you, you have to do this with a sense of responsibility, because, you know, with with all of this learning about how people make their decisions, comes the opportunity to manipulate people you don't want, you know, for brands, you don't want your work to be around doing that. You want to be doing things in in a responsible way. Because, you know, because that is the right thing to do Michael Hingson ** 43:32 right, and it's important to to do that, and to really take the time to do it right. And it is just kind of one of the issues that we face that a lot of people aren't going to take the time to really analyze or take the time to understand, I'm just too busy to do that. Yeah, yeah. And people take advantage of that and do spin things and try to just manipulate. And unfortunately, there's way too much that going on in so many things that we observe and see today, because they're taking advantage of the fact that people are so busy. Yes, Sandeep Dayal ** 44:09 yes. And that's why, you know, when I in my book, I have a whole chapter, by the way, and in the book on ethics, you know, so it's, it's called branding with ethics, and it's, it is exactly about that point, which is with this knowledge and with this learning. Because, you know, when you read my book, you're, you know, we've talked about maybe two or three things out of the book in terms of how you can influence people, but in the book, there are 30 different things that you can learn. So because it's an it's an entire playbook for how you do this, well, right? But with that, but with that, comes that responsibility for every marketer to understand what is the right way to do that. Because, yeah, you might, you might get some bump in sales. You might, you know, make a nice little bonus one here. But ultimately, these things can. And, yeah, not the right things to do, you know, so you have to. So, in fact, in the book, and let me see if I can remember my own book, there are, you know, few things that I talk about. I talk about three principles that every, every branding campaign must pass through. So one is this whole idea of that we understand as the canonical principle, which is, you know, do unto others as you would they do want to use. So don't do a campaign which you wouldn't want someone doing to you or to your kids or something like that. Right? So that's one thing that that is, that is, that's a no no. Second thing that is a no no is that don't do anything, which is this actually comes from a philosopher by the name of Immanuel Kant, a very famous German philosopher, Immanuel Kant, who came out with something called a categorical imperative. And really what he talks about is that don't do anything, which if everyone started doing that, would be a social, you know, that would be a social detriment, right? That the detriment of the society don't do something that, which, if everybody else also did, would really lead to a deterioration of society. And so that's another principle that that is very important. And then the last one is, you know, the sun, the sunshine principle, which is, don't do anything, which, if people discovered that you had done it, that you would feel embarrassed about it, right? So you know things that you're willing to talk about, the do, things that if they appeared in the front pages of the New York Times, that this is what you did, that you wouldn't be embarrassed by it. You wouldn't, you would still be proud of what you had done so with those three things, I find that most market you know, most marketing dilemmas, most branding dilemmas, can, in fact, be be addressed. Yeah, Michael Hingson ** 46:53 and that makes perfect sense by any standard a question that I'm been thinking about. You dealt with a lot of pharma companies and so on, and I would suspect that in dealing with a lot of pharmaceutical organizations and so on, you've interviewed a lot of people, probably a lot of people with disabilities and so on. How do you think that the work that you are doing and have done has really benefited or affected them? Sandeep Dayal ** 47:20 Yes, I think that is, I think actually one of the things that I do a lot of work in the pharmaceutical sector, actually, and in the healthcare sector generally. But in the pharmaceutical sector, for one, and I actually love working in that space. It is, you know, as a marketer, it's, it's where you you really feel like you're actually making a big impact, to be honest. Because you know when, when the some pharmaceutical companies these days have come up with some fantastic drugs, which I've personally seen have made a phenomenal difference in in people's lives. You know, you can imagine, as a marketer, if you will, I have a choice of working for consumer product companies and tell them how to sell a box of cereals in a better way, or I can work with a pharmaceutical company and help them, you know, with get a get a drug to market, which is really going to have a transforming effect on a person's life, and so in my calculus, in my equation, that has weighed heavily, which is that when you work with these companies, with the healthcare companies, you're so close to truly appreciating people's people's lives and how those things can and can be, can be altered. So lot of times in the work that I've done, it's been, it's been very much about understanding how, how people that have certain disabilities or certain diseases in certain cases, how their lives are really being impacted, how that disease is robbing something away from them, but understanding it through their lens and seeing how you can actually come in with a conversation oftentimes, you know you Those are things that don't have anything to do with the drug that you're going to be marketing, but nonetheless, having that total understanding is essential to actually connecting with that person to begin with. You know, because remember that branding and marketing is a lot about communications, unless you can understand how you're going to relate to that person and how you are going to communicate with that person, you're actually not going to make process. You're not going to make progress, and you're not going to be able to get them in a place which is a better place for them. And so in that sense, it's very important. I'll give you an example. There was one time I was working with, with a company called AbbVie, which has one of the most successful drugs called humera, which is for people with rheumatoid arthritis, right? And in rheumatoid arthritis is it's kind of like a lifelong disease. And before this drug came out, people used to go through a lifetime of suffering, you know, in terms of joint pain, in terms of stiffness in their joints and so on. And it was just just a very, you know, difficult situation. There were no good no good solutions out there. However, when the when the drug came out, we were finding that even people that could benefit from this drug, you know, that they were not actually taking it, because they said, Hey, this is a newfangled drug. It's a biologic, gee, I've been taking, you know, pain pills, and it's kind of fine. I've spent the last 20 years in pain, and I've kind of managed IT and, and I'll be fine. I don't need to take some, you know, this new fangled, maybe experimental drug. It wasn't experimental, but nonetheless, nonetheless, that's how people can think about it. I don't want to experiment on right and, and it was kind of like, you know, we really had to understand that, that mindset, because we, you know, one time I talked to, I was doing a focus group, and I was talking to this woman. Her name was Lisa, and she was, you know, talking about her things. And I was telling her, Hey, Lisa. And this was when I was a young marketer, less, much less experienced and much less wiser than I am now. I was telling Lisa, hey, look, you know, this is a fantastic day. I don't understand why you're not taking it, because it's a fantastic drug. Your pain will go away, your stiffness will go away, and you're going to feel a lot better. You'll be able to go, go get a job. You'll you know this is, this is just going to change your life. You know what's, what's going on here? And she sort of stopped me, and she said, looked at me, and she said, Look, Sandeep, if you don't understand what I'm going through and what my life is all about. How are you going to help me? And that was kind of such a, you know, it was a moment that sort of stopped me, because at that moment, sort of it was kind of very perplexing to me. Because remember market, as a marketer, you came from that mindset that if I tell you what my product, how my product is different, and what it does, then you should obviously want it right? That was the mindset. That was the list branding mindset. But here, what I was being told by this person was that look, unless you unders, unless I have that connection with you, unless I understand, unless I feel, unless I can trust that you are a person that can relate to what I'm going through, and you understand my life, I'm not going to trust anything. Right? Which is fair, which is fair, so, which is but as a young marketer at that time, I didn't understand, sure, and I was, hey, well, you know, why does she care whether I understand her life or not? You know, I've got a drug that's going to change your life, you know, so, but that is that sort of got me on this journey of understanding, what is this consumer psychology? What is this? What is the what are these things that are going to help people change their behaviors? And then you get into all these things about wisdom, around beliefs, around values, around empathy, which are all the different ways in which you can design brands, which are going to be way more effective, which I then talk about in my book, and with all these different experiences that I have, and I, of course, I give lots of examples and stories because, remember, we said stories are important, so you need to be able to tell stories so that people can can can remember what you're saying better, but, yeah, that's so it's a book about brands, but it's a book about stories. Really, one Michael Hingson ** 53:48 of the things that I find being blind, so if you will, that I find as a person with a disability is that we tend not to be included in the conversation. Yeah, people make so many assumptions about disabilities, and they start with the basic premise, well, disability means lack of ability. Well, it doesn't, but we, we don't get included in a lot of the conversations. And so the result is we have things like people who are diabetic and who let's let's use people who are blind and diabetic or have diabetes. The problem is that the way to deal with measuring insulin and really dealing with measuring blood glucose have been very primitive, and while there is newer technology that allows for more constant monitoring, just recently, the first version that has the potential to be accessible for people who happen to be blind has come on the market and has been approved, and that actually is using an app with a with. The constant monitor that transmits to the app, but, but the reality is, there's so many issues and so many types of things where we get left out because the pharmaceutical industry doesn't include it, or consider it a high enough priority, or it's too expensive, and again, a total lack of understanding or value of what we bring to the marketplace, and how do we deal with changing that? Sandeep Dayal ** 55:28 Yes, I mean, that is such a great example that you're bringing, you know, bringing from your from your personal life. So thank you for sharing that. But I think you know in the example that I talked about, it was the same thing that was very apparent, which is, even when people are, you know, not necessarily, they don't necessarily have a disability, you know. So they're not blind, they're not you know, but they still get left out of conversations, yeah, right, because the people that are in a position of power, or the marketers, are just not listening to everything that listening to there are not sensitive, you know, they talk about being customer centric, but they really are not, and that is because they because, you know, and it's, and I'll give you an example, you know, outside of disabilities, I'll give you an example about how people get left out of conversations in many different ways. So there was a campaign that recently for and that was done by by Samsung, you know, again, a very rich company with the best marketers in the world. No shortage of resources and so on. And they were, they were, you know, marketing, their new watch, you know, like to compete with Apple Watch. Apple Watch, right? And they came out with this campaign in which they showed this woman that's running through, you know, decides at two in the morning to run through some streets, and she's running through these very sketchy streets, and she's in the in middle, the middle of the night, and so on. And she is, you know, there is another person that is kind of just playing with her, biking around her and so on. And it was kind of a very sketchy ad, which, which, which was put out there. And what happened was, when they put this ad out there, they thought it was super cool. The ad agency thought it was super cool because they're very cool graphics. But then again, the person that you're leaving out of that conversation is really the customer and consumer, right? Yeah, and they put out this ad, and women saw this ad, and they said, You've got to be kidding. And right around the time that this ad came out in Ireland, there was a woman who had, in fact, gone out running at night, and, you know, and then and she got, she got attacked, you know, and she got attacked and raped and this and that. So there was that whole story going and meanwhile they come out with this ad, which is almost depicting this kind of a situation, this woman in this and they're thinking it's pretty cool, because of the graphics that they've done, and so you have to be very sensitive to not just what you're saying, but what the other person is actually hearing, you know? And I'm saying hearing in a, in a, in a kind of medical right, which is you have to be able to see things from the from the eyes, from the ears, you know, from the perspective of the person that is actually getting this message. Otherwise, you are doing what you just said, which is you're leaving them out of the conversation. And I think that is what you just described so eloquently in your own experience, right? Michael Hingson ** 58:47 And and it happens so often in so many different ways. We have been doing this about an hour, and I think we're going to have to stop so we don't get people too, too tired of us. But a couple of things, but a couple of things. Can we, can we continue this and do another episode in the future? Sandeep Dayal ** 59:06 Oh, of course, yeah, you know, I'd be happy to talk to you, Michael, this is, I think we should do it easy for me, it just, it just kind of flows. So if you're getting what you need out of this, then I'm happy to to do this in Oh, Michael Hingson ** 59:20 I think, we should. How can people reach out to you and so on, if they'd like to, Sandeep Dayal ** 59:26 so that there are multiple ways that they can do that they can go to my blog website, which is simply my name, sandeepdayal.sandeepdayal.com Michael Hingson ** 59:35 Can you spell that, please? That Sandeep Dayal ** 59:38 is S, A, N, D, E, P, D, A, Y A L, at, sir, at, sorry, no, I made them say Sandeepdayal.com.com that's what that is, yes, or they can go to my company website, cerenti.com, C, E R, E N T I.com Com. And in both instances, there is a place where they can send messages. And I usually look at those messages personally and respond. I always respond, Michael Hingson ** 1:00:12 well, cool. Well, I really appreciate you taking the time to come on. And I do want to do another episode, so we will schedule. We have to schedule a time and record it, because I know there are lots of other questions and things that we can delve into. So if you don't mind, I think we should do it. Sandeep Dayal ** 1:00:28 Yeah, we'll do that. Let me just mention to you that I am going to be actually out of the country in February and March, coming back in the middle of April. Okay, either we can do it then, or if you wanted to do it earlier, I mean, I can, I'll be in India, but I can still, I've done lots of webinars from there, so it's not an issue, as long as we can work with the time difference. Well, Michael Hingson ** 1:00:52 bottom line is, like we did with this one, we'll schedule it at whatever time is. Can we end for you? So I'll, I'll resend, I'll resend the link, and you just schedule it for when you want. So if you want. So if you want to do it when you get back, that's okay, whatever works for you. Sandeep Dayal ** 1:01:06 Okay, yeah, no, I'd love to do it. Michael, so thank you. Thank you again for including me on your podcast. Michael Hingson ** 1:01:12 Well, thank you, and I want to thank you all for listening. We really appreciate it. I hope that you'll give us a five star rating wherever you're listening to unstoppable mindset. We really value your ratings and we value your input. You'd like to reach out to me. You can do so by sending me an email at Michael M, I, C, H, A, E, L, H I at accessibe, A, C, C, E, S, S, I, B, E.com, Michael at Access Michael h i@accessibe.com or go to our podcast page, www, dot Michael hingson.com/podcast, and Michael Hingson and again, is M, I, C, H, A, E, L, H, I N, G, S O N.com/podcast, so please do that and send deep for you, as well as others. If you know of somebody else who we ought to have on as a guest on unstoppable mindset, really would appreciate you emailing me or letting me know we are always looking for more people to have on, although it is fun to talk to somebody more than once like we will do with Sandeep, well, thank you all for listening and again. Sandeep, I want to thank you one last time for being here as well. **Sandeep Dayal ** 1:02:14 Thank you very much for having me. I enjoyed this. 1:02:22 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while
How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time. PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business." Tom's career in thought leadership is highly instructive. Don't miss the opportunity to learn from him on this episode of Everything Thought Leadership. “Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue. https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ https://freemusicarchive.org/music/Jahzzar/ https://creativecommons.org/licenses/by-sa/4.0/
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Welcome to an interview with the author of The Problem with Change: And the Essential Nature of Human Performance, Ashley Goodall. Drawing on two decades spent leading HR organizations at Deloitte and Cisco, Ashley Goodall reveals in his book why change is not the same as improvement, and how, by prioritizing team cohesion (instead of reshuffling teams at will), by using real words (rather than corporate-speak), by sharing secrets (not mission statements), by fixing only the things that are truly broken (instead of moving fast and breaking everything in sight, and more, leaders at every level can create the stability that people need to thrive. Ashley Goodall is a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. Prior to Cisco, he spent fourteen years at Deloitte as a consultant and as the Chief Learning Officer for Leadership and Professional development. Get The Problem with Change here: https://rb.gy/sa4fe2 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
What's the best way to align product strategy with business goals? How can product managers communicate product value to the go-to-market side of the house? Rich Mironov, a 40-year veteran of product management and author of The Art of Product Management 2d, joins Product Momentum to address these and other vexing challenges in the world … The post 140 / Money Talks: Aligning Product Strategy + Business Goals, with Rich Mironov appeared first on ITX Corp..
Welcome to Strategy Skills episode 452, featuring an interview with the author of The Problem with Change: And the Essential Nature of Human Performance, Ashley Goodall. Drawing on two decades spent leading HR organizations at Deloitte and Cisco, Ashley Goodall reveals in his book why change is not the same as improvement, and how, by prioritizing team cohesion (instead of reshuffling teams at will), by using real words (rather than corporate-speak), by sharing secrets (not mission statements), by fixing only the things that are truly broken (instead of moving fast and breaking everything in sight, and more, leaders at every level can create the stability that people need to thrive. Ashley Goodall is a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. Prior to Cisco, he spent fourteen years at Deloitte as a consultant and as the Chief Learning Officer for Leadership and Professional development. Get The Problem with Change here: https://rb.gy/sa4fe2 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Ashley Goodall is a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. Prior to Cisco, he spent fourteen years at Deloitte as a consultant and as the Chief Learning Officer for Leadership and Professional development. His newest book is “The Problem with Change.” www.ashleygoodall.com
My guest today is Ashley Goodall, a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. It is an awesome book - highly recommended. If, after listening to this conversation you want to hear more (and I think you will!), take a listen to him and his co-author, Marcus Buckingham, talking on the HBR Idea Cast about lie #5 - the idea that people need feedback - and how most managers think about giving feedback in an utterly wrong way - which is also an idea we dive into later in our conversation today. Prior to Cisco, Ashley spent fourteen years at Deloitte as a consultant and as the Chief Learning Officer for Leadership and Professional development. His book, "The Problem with Change: and the Essential Nature of Human Performance" is about what we might call lie number 10: the idea that change is good and that leaders must lead change in order to be good leaders. Wholesale belief in this lie has created what Ashley calls “Life in the Blender” - driven by what I've heard some folks refer to as “The Reorg of the Day”. I love love love the musical analogies Ashley uses to describe leadership - not as the lead guitar or first violin, but as the Ground Bass - the principal structural element of a musical piece. The Leader can help teams navigate change by playing a backbeat of stability and consistency, supporting a range of free expression and variation. Find a link to Pachelbel's Canon here and listen to the Goldberg variations here (which he mentions in the extended version of the analogy, later on in the conversation). What is that Ground Bass? For Ashley it's about helping people feel seen, connected, celebrated and clear on the story of the meaning of their contributions to the work. This perspective aligns very well with the message Bree Larson offered here some years back. Bree is a Partner at SYPartners and shared her framework around the challenges of designing organizational change - that most change can easily result in one or more of the Six Types of Loss she identified: Loss of Control Loss of Pride Loss of Narrative Loss of Time Loss of Competence Loss of Familiarity All of which Ashley suggests leaders can deflect or reduce through 9 key leadership skills that he outlines in depth in his book: Make space Forge undeniable competence Share secrets Be predictable Speak real words Honor ritual Focus most on teams Radicalize HR Pave the way Prior to releasing the book, Ashley wrote a New York Times Op-Ed piece which is a blockbuster and is an even more succinct, poignant and straight-on condemnation of modern corporate leadership - it is also highly worth reading. This book feels a bit like a Burn Book - Ashley is pointing out fundamental misconceptions at the heart of corporate life in a direct and unvarnished manner - in the hope that some leaders will listen and start doing things differently - Leading in a way that takes into account how humans really are and what we really need to thrive at work. Ashley is very clear: companies need to look beyond wellness initiatives and corporate cheerleading and shift their focus to the fundamental environment of daily work. The effects of a corporate life caught in constant change are more than clear to anyone who's been through it: uncertainty, a lack of control, a sense of unbelonging and of displacement, and a loss of meaning As Goodall says, “The ultimate job of leadership is not disruption and it is not to create change; it is to create a platform for human contribution, to create the conditions in which people can do the best work of their lives.” Also - do listen for an extended exchange around minute 40 where we talk about the power of praise and the Paul Hollywood handshake - if you're not a Great British Bake off fan, there's still time to watch a few episodes to get in the mood - or at least witness the effect of the Hollywood Handshake on Friends star David Schwimmer here. Head over to theconversationfactory.com/listen for full episode transcripts, links, show notes and more key quotes and ideas. You can also head over there and become a monthly supporter of the show for as little as $8 a month. You'll get complimentary access to exclusive workshops and resources that I only share with this circle of facilitators and leaders. Links Find a link to Pachelbel's Canon here and listen to the Goldberg variations here. Ashley wrote a New York Times Op-Ed which is a blockbuster Take a listen to Ashley and his co-author, Marcus Buckingham, talking on the HBR Idea Cast about lie #5 - the idea that people need feedback - and how most managers think about giving feedback utterly wrong. Canon in D Major by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ Witness the effect of the Hollywood Handshake on Friends star David Schwimmer here.
Most people think that change at work is great. It has become the defining characteristic of successful organizations, teams, and individuals. But psychologically, change is HARD on humans–it's a common source of stress for many of us. When there's change or uncertainty at work, it creates a degree of fear and anxiety. However, work rituals can help team members feel that sense of continuity amidst changes. So, how can leaders (and team members) effectively leverage rituals to foster stability?Today's guest is Ashley Goodall. Ashley is a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. Prior to Cisco, he spent fourteen years at Deloitte as a consultant and as the Chief Learning Officer for Leadership and Professional development. His book, The Problem with Change, publishes in May.During our conversation, Ashley and I discussed the challenges of constant change and its impact on us and our team members. He also shared how managers and team members can use rituals to create a sense of certainty, predictability, and stability amidst changes, how to support team members during these changes, the important role of language, and more.Join the conversation now!Get FREE mini-episode guides with the big idea from the week's episode delivered to your inbox when you subscribe to my weekly email.Conversation Topics(00:00) Intro(02:32) Why are there constant changes in today's workplace?(04:48) Is change always a good thing?(10:36) Challenges that come with being in a constant state of change(16:06) The role of a team in creating stability and a sense of continuity amidst changes(18:08) How to support your team members when going through changes(20:32) The power of rituals and “ritualization”(28:04) A great manager Ashley has worked for(31:57) Keep up with Ashley(33:07) [Extended Episode Only] Surprising insight on how leaders can foster stability, consistency, and predictability (39:52) [Extended Episode Only] The role of language in creating certainty in times of changeAdditional Resources:- Get the extended episode by Joining The Modern Manager Podcast+ Community for just $15 per month- Read the full transcript here- Follow me on Instagram here - Visit my website for more here- Join the Skills Accelerator Program hereKeep up with Ashley Goodall- Grab a copy of Ashley's book The Problem with Change here- Visit Ashley's website for more information here10% Discount on The Problem With ChangeDrawing on two decades spent leading HR organizations at Deloitte and Cisco, in this book, Ashley Goodall reveals the truth about human performance and offers a radical new alternative to the constant turbulence that defines corporate life. Members can get 10% off a pre-order of The Problem With Change - valid through May 6.To get this guest bonus and many other member benefits, become a member of The Modern Manager Podcast+ Community.---------------------The Modern Manager is a leadership podcast for rockstar managers who want to create a working environment where people thrive, and great work gets done.Follow The Modern Manager on your favorite podcast platform so you won't miss an episode!
On this episode of the Live Greatly podcast Kristel Bauer sits down with leadership expert Ashley Goodall, author of THE PROBLEM WITH CHANGE: And the Essential Nature of Human Performance (Little Brown Spark, May 7, 2024). Kristel and Ashley discuss the potential problem with change at work, what kind of change can be bad, what to do about it, how leaders can support their team, how to create an environment for optimal performance, and more. Tune in now! Key Takeaways from This Episode: How to create an environment for optimal performance at work Why too much change at work can be bad Tips for how leaders can support their teams amid change Why to not micromanage The importance of rituals at work A look into Ashley's book, THE PROBLEM WITH CHANGE: And the Essential Nature of Human Performance (Little Brown Spark, May 7, 2024) The importance of building stability at work A look into gossip and if it is good or bad ABOUT ASHLEY GOODALL & HIS BOOK, THE PROBLEM WITH CHANGE: And the Essential Nature of Human Performance (Little Brown Spark, May 7, 2024): For decades, change—and its more sleekly packaged version, “disruption”—have been seen as essential tools for the growth of any business. That's a huge problem, argues Ashley Goodall in his ground-breaking new book. While shaking things up is the first thing a new leader is expected to do, and while generations of executives have been taught that change is an unalloyed good, the reality on the ground is very diHerent. Change isn't always good, and it often fails to achieve what we expect it to (resulting in yet more change)—and a big part of the reason for this is that change makes it harder for people to do their jobs. In THE PROBLEM WITH CHANGE: And the Essential Nature of Human Performance (Little Brown Spark, May 7, 2024), Nine Lies About Work author Goodall vividly captures the downside of the constant upheaval most people experience in the corporate world—which feels, on a daily basis, like living life in a blender. Drawing on extensive research into human psychology and decades of experience leading HR teams at organizations like Cisco and Deloitte, Goodall reveals how the ongoing turmoil of corporate life creates uncertainty, a lack of control, a sense of unbelonging and of displacement, and a loss of meaning, and shows how each of these, in turn, undermines our ability to get things done. He argues that the recent increases in employee activism and quiet quitting, and the intractably low levels of engagement at work, are in fact symptoms of these problems with change—and that to address them, companies need to look beyond wellness and corporate cheerleading, and instead at the fundamental environment they create at work every day. And he suggests that stability—of the sort that paves the way for improvement at work—emerges from a clear understanding of what humans need in order to perform at their best, and that this can be found in how we lead, how we talk, and how we value teams, ritual, and predictability. As Goodall says, “The ultimate job of leadership is not disruption and it is not to create change; it is to create a platform for human contribution, to create the conditions in which people can do the best work of their lives.” I'll be in touch to discuss the possibilities for coverage. ABOUT ASHLEY GOODALL: Ashley Goodall is a leadership expert who has spent his career exploring large organizations from the inside, most recently as an executive at Cisco. He is the co-author of Nine Lies About Work, which was selected as the best management book of 2019 by Strategy + Business and as one of Amazon's best business and leadership books of 2019. Prior to Cisco, he spent fourteen years at Deloitte as a consultant and as the Chief Learning OHicer for Leadership and Professional development. Website: https://ashleygoodall.com/ Social Media Links: Instagram: https://www.instagram.com/ashley_goodall LinkedIn: https://www.linkedin.com/in/ashleygoodall/ Twitter: https://twitter.com/littleplatoons About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness expert, popular keynote and TEDx speaker, and the host of top-rated podcast, “Live Greatly,” a show frequently ranked in the top 1% for self-improvement. Kristel is an Integrative Medicine Fellow & Physician Assistant with clinical experience in Integrative Psychiatry, giving her a unique perspective into optimizing mental well-being and attaining a mindset for more happiness and success in the workplace and beyond. Kristel decided to leave clinical practice in 2019 when she founded her wellness platform “Live Greatly” to share her message around well-being and success on a larger scale. With a mission to support companies and individuals on their journeys for more happiness, success, and well-being, Kristel taps into her unique background in healthcare, business, and media, to provide invaluable insights into high power habits, leadership development, mental well-being, peak performance, resilience, sales, success, wellness at work, and a modern approach to work/life balance. Kristel is a contributing writer for Entrepreneur and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. A popular speaker on a variety of topics, Kristel has presented to groups at APMP, Bank of America, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. She has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine, has contributed to CEOWORLD Magazine & Real Leaders Magazine, and has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC and Ticker News. Kristel lives in the Chicago area with her husband and their 2 children. She can be booked for speaking engagements worldwide. You can learn more at https://www.livegreatly.co/ To Book Kristel Bauer as a speaker for your next event, click here. You can view Kristel Bauer's speaking reel here. Website: www.livegreatly.co Follow Kristel Bauer on: Instagram: @livegreatly_co LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions. Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations. They have not been evaluated by the food and drug administration. Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests. Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content. Always consult your physician for recommendations specific to you.
In this episode of the World Business Forum NYC 2023 Series from Stories from the River, host Charlie Malouf is joined by COO Manny Rodrigues and Brian Declinick, Sr. Director of Supply Chain at Broad River Retail, examining Marshall Goldsmith's presentation in New York. Goldsmith's talk, brimming with practical advice for daily use, underscores the importance of simplicity, collaboration, and empathy in leadership. The trio explores the challenges faced by successful leaders, emphasizing the perils of over-contributing and distinguishing between being a great leader and a great achiever. Goldsmith's mix of life and business lessons prompts discussions on improvements and the effectiveness of checklists as tools for self-assessment and goal attainment. The conversation shifts to the practical application of Goldsmith's teachings, highlighting the significance of integrating lessons into daily practices for ongoing self-betterment. Marshall had the audience do an interactive speed coaching exercise where participants had to interact with as many people in the auditorium as possible, one-on-one, within a limited amount of time, and each person had to present a personal challenge to each other, and then coach each other with live feedback and advice. The trio reflected on this peer-based, executive coaching exercise and how it generated feedback and trust through instant vulnerability with strangers. Throughout this conversation, they navigate through Goldsmith's wisdom from his decades of executive coaching and share his actionable strategies for personal and professional growth. A few of the more memorable messages distilled from Marshall's presentation were: - Allowing others to fail allows them to learn and grow. - Pick and choose your battles. - Help more, judge less. - For the great achiever; it's all about me. For the great leader, it's all about them. - The leader of the past knew how to tell, whereas the leader of the future will know how to ask. - Ask for feedback from others (including your family): What can I do to be a better ________ (leader, employee, son, daughter, etc.)? - The Checklist Manifesto - Daily Accountability Questions and track them. - Socratic Self-Mastery Reflective Question: Why should I be entrusted to lead someone else if I can't lead myself? - Ask for ideas for the future, not the past, because you cannot change the past. - What advice would a future version of you give yourself today? References: "The Earned Life: Lose Regret, Choose Fulfillment" by Marshall Goldsmith - https://marshallgoldsmith.com/book-page-the-earned-life/ "Leadership is a Contact Sport" Full Series - https://www.youtube.com/watch?v=ZcKiBRs6kVI 8-Step Leadership Development Model for Success - https://marshallgoldsmith.com/articles/leadership-is-a-contact-sport-an-8-step-leadership-development-model-for-success/ Strategy + Business article by Marshall Goldsmith & Howard Morgan - https://marshallgoldsmith.com/wp-content/uploads/2022/05/LeaderContactSport.pdf Library of Professional Coaching article by Marshall Goldsmith - https://libraryofprofessionalcoaching.com/leader-2/issue-two-leadership-is-a-contact-sport/ WBF NYC Details: https://www.wobi.com/it/wbf-nyc/ WBF NYC 2023 Brochure: https://www.wobi.com/wp-content/uploads/2022/11/wbfnyc_brochure.pdf This episode on YouTube: https://youtu.be/ksn6S4TGTCs We hope you enjoy this episode and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
In this episode of the World Business Forum NYC 2023 Series from Stories from the River, host Charlie Malouf is joined by COO Manny Rodrigues and Brian Declinick, Sr. Director of Supply Chain at Broad River Retail, examining Marshall Goldsmith's presentation in New York. Goldsmith's talk, brimming with practical advice for daily use, underscores the importance of simplicity, collaboration, and empathy in leadership. The trio explores the challenges faced by successful leaders, emphasizing the perils of over-contributing and distinguishing between being a great leader and a great achiever. Goldsmith's mix of life and business lessons prompts discussions on improvements and the effectiveness of checklists as tools for self-assessment and goal attainment. The conversation shifts to the practical application of Goldsmith's teachings, highlighting the significance of integrating lessons into daily practices for ongoing self-betterment. Marshall had the audience do an interactive speed coaching exercise where participants had to interact with as many people in the auditorium as possible, one-on-one, within a limited amount of time, and each person had to present a personal challenge to each other, and then coach each other with live feedback and advice. The trio reflected on this peer-based, executive coaching exercise and how it generated feedback and trust through instant vulnerability with strangers. Throughout this conversation, they navigate through Goldsmith's wisdom from his decades of executive coaching and share his actionable strategies for personal and professional growth. A few of the more memorable messages distilled from Marshall's presentation were: - Allowing others to fail allows them to learn and grow. - Pick and choose your battles. - Help more, judge less. - For the great achiever; it's all about me. For the great leader, it's all about them. - The leader of the past knew how to tell, whereas the leader of the future will know how to ask. - Ask for feedback from others (including your family): What can I do to be a better ________ (leader, employee, son, daughter, etc.)? - The Checklist Manifesto - Daily Accountability Questions and track them. - Socratic Self-Mastery Reflective Question: Why should I be entrusted to lead someone else if I can't lead myself? - Ask for ideas for the future, not the past, because you cannot change the past. - What advice would a future version of you give yourself today? References: "The Earned Life: Lose Regret, Choose Fulfillment" by Marshall Goldsmith - https://marshallgoldsmith.com/book-page-the-earned-life/ "Leadership is a Contact Sport" Full Series - https://www.youtube.com/watch?v=ZcKiBRs6kVI 8-Step Leadership Development Model for Success - https://marshallgoldsmith.com/articles/leadership-is-a-contact-sport-an-8-step-leadership-development-model-for-success/ Strategy + Business article by Marshall Goldsmith & Howard Morgan - https://marshallgoldsmith.com/wp-content/uploads/2022/05/LeaderContactSport.pdf Library of Professional Coaching article by Marshall Goldsmith - https://libraryofprofessionalcoaching.com/leader-2/issue-two-leadership-is-a-contact-sport/ WBF NYC Details: https://www.wobi.com/it/wbf-nyc/ WBF NYC 2023 Brochure: https://www.wobi.com/wp-content/uploads/2022/11/wbfnyc_brochure.pdf This episode on YouTube: https://youtu.be/ksn6S4TGTCs We hope you enjoy this episode and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.
This week we throw back to Episode 3 of The Thinking Leader to Bryce's conversation with Barry O'Reilly. In this episode, Bryce talks to Barry O'Reilly about the need for leaders to “unlearn” things that are no longer valid or no longer serve them and explains how major corporations have used his unlearning process to achieve greater success. Barry is a business advisor, entrepreneur, and author of the book Unlearn: Let Go of Past Success to Achieve Extraordinary Results. He is also the co-author of the international bestseller: Lean Enterprise: How High Performance Organizations Innovate at Scale. Barry is a speaker, writer, and contributor to The Economist, Strategy+Business, and the MIT Sloan Management Review. He also is a member of the faculty at Singularity Universitythe founder of ExecCamp, the entrepreneurial experience for executives. His mission is to help purposeful, technology-led businesses innovate at scale. In this episode: What is Unlearning? The difference between a decision-making process and a decision-making practice Why so many digital transformations fail How to be a more agile, resilient leader What to do if you're not the one in charge of an organization that needs to unlearn Mentioned in this episode: Read Barry's blog See what Barry has to say on Twitter Subscribe to Barry's podcast Join Barry's newsletter Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership Want to find out if you're a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment Visit our website: https://redteamthinking.com Watch this episode on YouTube: www.red-team.tv Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/ Connect with Bryce: https://www.linkedin.com/in/brycehoffman/ Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/ Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world's best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
There's a learning curve to running any successful business. But once you begin to rely on past achievements or get stuck in outdated thinking and practices that no longer work, you need to take a step back―and unlearn. This innovative and actionable framework from executive coach Barry O'Reilly shows you how to break the cycle of behaviors that were effective in the past but are no longer relevant in the current business climate, and now limit or may even stand in the way of your success.Barry O'Reilly is the founder and CEO of ExecCamp, an entrepreneurial experience for executives, and the management consultancy Antennae. A business advisor, entrepreneur, and sought-after speaker, O'Reilly has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. He works with the world's leading innovators, from disruptive startups to Fortune 500 companies. He is a frequent writer and contributor to The Economist, Strategy+Business, and MIT Sloan Management Review, as well as a coauthor of the international bestseller Lean Enterprise: How High Performance Organizations Innovate at Scale―included in the Eric Ries Lean series and a Harvard Business Review “must-read” for would-be CEOs and business leaders. He is also an executive advisor and faculty member at Singularity University.
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In 2017, Adam Bryant transitioned into his role as Managing Director at The ExCo Group, a renowned senior leadership development and executive mentoring firm. This move came after an illustrious 30-year career in journalism, with a noteworthy 18-year tenure at The New York Times. During his time at the publication, Adam assumed various roles, including reporter and editor, and was the visionary behind the popular "Corner Office" column, where he conducted insightful interviews with 525 CEOs and other influential leaders over the span of a decade. Based on the invaluable insights gleaned from his "Corner Office" series and his extensive experience interviewing board directors, CEOs, CHROs, and prominent Black leaders in well-regarded interview series on LinkedIn, Adam authored four books. His most recent work, "The Leap to Leader: How Ambitious Managers Make the Jump to Leadership," was released in July through Harvard Business Review Press. Continuing his dedication to the field of leadership, Adam authors a monthly leadership column for Strategy+Business magazine and serves as the Senior Advisor to the Reuben Mark Initiative for Organizational Character and Leadership at Columbia University. Find Adam on the internet: Website | Books | LinkedIn | Twitter
When you think about podcast monetization, what comes to mind?Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there's always a commercial break or two or where someone on the show reads a sponsor ad out loud.But that's not the only way to make money from your show. In this episode of The Most Profitable Podcast, you'll learn how to stop looking for sponsors and start using your podcast as a sales tool so you can make money even faster!4:07 - The most critical thing you need to understand about your show7:53 - What it looks like to use your podcast as a sales tool10:43 - Why trying to follow the “80/20 rule” can lead to a struggle to make money from your podcast13:05 - One thing you will never hear me say on this show15:40 - One thing that can hurt some business owners looking to use a podcast to help generate sales17:55 - How content is key to having purposeful, high-converting sales calls21:45 - What happens when you shift the way you think about monetizing your podcastMentioned In The Most Effective Podcast Monetization Strategy Business Owners SkipJoin The Podcast NewsroomBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSupport the show
In this episode David Lancefield and Moe discusses the importance of leadership traits such as asking good questions, focusing on customers, and anchoring around value. He believes that leadership is more learned than innate and that anyone can rise into effective people leadership if they're willing to dynamically learn. He also emphasizes the power of connection and communication in leadership and encourages engagement and challenging constructively.David Lancefield is a C-Suite catalyst, strategist, and coach. He's worked with more than 40 CEOs and hundreds of executives on strategy, transformation, leadership, and culture, working in more than 20 countries. He is a guest lecturer at the London Business School and writes for the Harvard Business Review; he is also contributing editor at Strategy+Business. He hosts a podcast for strategic leaders called 'Lancefield on the Line'.Links:To receive weekly gold in your inbox, sign up for the Show Up newsletter here https://newsletter.leadwithmoe.com/To get yourself or your people leaders critical skills for the future, learn more and apply to the Leading People Program™ here: https://leadingpeopleprogram.com/ or learn about our culture products check out www.moementum.comTo connect with Moe or Mei email info@moecarrick.comTo connect with Moe on Linked In https://www.linkedin.com/in/moecarrickTo find and support david: https://davidlancefield.com/ and https://www.linkedin.com/in/davidclancefield/and https://twitter.com/DlancefieldLancefield on the Line podcast: https://davidlancefield.com/lancefield-on-the-line/Strategic Leader newsletter: https://davidlancefield.com/newsletter/
Catalyst, strategist and coach to C-Suite executives, professionals and entrepreneurs, David Lancefield joins us to share his thoughts and experiences on emotions and leadership. As well as a speaker and facilitator, David hosts the Lancefield on the Line podcast for strategic leaders. He writes for Harvard Business Review and is a contributing editor for Strategy+Business. David is also a guest lecturer at the London Business School. He has worked with over 40 CEOs, hundreds of senior executives, professionals and entrepreneurs from start-ups to corporates, private to public, local to global, media to utility. These include the BBC, Microsoft, Royal Mail, Standard & Poors, Informa, Vodafone, NBC Universal, NHS, Virgin Media, Technicolor, Channel 4, Sage, IHG and The Guardian. Tune in on Wednesday, August, 2 @ 6pm EST!
Series ThreeThis episode of 'The New Abnormal' podcast features Art Kleiner, a renowned expert on management thinking, thought leadership, organisational learning and scenario planning. In his new book 'The AI Dilemma: 7 Principles for Responsible Technology' he illuminates a belief that AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. The book therefore offers seven principles for ensuring that machine learning supports human flourishing. An editorial consultant for influential thought leaders, he's also former editor-in-chief of the award-winning management magazine Strategy+Business (published by PwC), editorial director of the Fifth Discipline Fieldbook series, co-innovator of "learning histories" (MIT) co-author of 'The Wise Advocate' and author of 'The Age of Heretics' and 'Who Really Matters'. I really enjoyed listening to his inspiring and insightful viewpoints, and hope you will too!
#2 of our new weekly leadership strategy shorts Anxiety - every business owner I've ever met has and is battling anxiety at one situation or another. I tell you this because YOU are not alone, we all go through it. This is how we grow. The treasure you seek is on the other side of this fear! That should excite you. The biggest key to battling anxiety is becoming aware of it, staring at it in the face and taking action anyway. Stay away from dwelling into the worry - If you do I promise you things will get worse, just take action even though you are feeling afraid. You will feel so proud of yourself. Show up and take action. Allow your life to unfold. It will be worth it. Share your thoughts in the comments if you needed to hear this today. You got this. Thank you all for making our podcast Elevating Beyond with Mark Minard, in the top #100 on iTunes, Apple Podcasts, Spotify , and In over 52 difference countries :
In this episode, I speak with Sandeep Dayal, the Managing Director of consulting firm Cerenti, about his extensive experience advising senior executives at Fortune 500 companies in industries spanning pharmaceuticals, financial services, and consumer products. Sandeep is regarded as one of the leading minds in marketing and brand strategy and has co-authored articles in Marketing Management, McKinsey Quarterly, and Strategy+Business.We delve into his latest book, "Branding Between the Ears," which draws on his years of experience in working with some of the most successful consumer brands and his company's proprietary knowledge capital. Sandeep's current research focuses on Cognitive Branding and Selling, which translates the latest advances in behavioral economics and social psychology into completely new ways for developing modern power brands and driving up salesforce performance.In this insightful conversation, Sandeep shares his thoughts on the three elements that make up a cognitive brand, how to know when to shift a marketing strategy, the messaging that makes a client feel like a brand understands them, mistakes brands most often make, and the process behind finding new marketing research studies. He also discusses the importance of brands of wisdom and brands chosen by deliberation, as well as how to get people to buy your brand and three ways to have intrinsic motivation.Finally, Sandeep shares his hope for entrepreneurs after they read his book and what is on the horizon for brands. This episode is a must-listen for anyone interested in marketing and brand strategy, and for entrepreneurs looking to take their businesses to the next level.We talk about:[0:00] Intro[2:30] Three elements that make up a cognitive brand[7:30] When to know how to shift a marketing strategy[9:40] The messaging that makes a client feel like a brand understands them[13:10] Mistakes brands most often make[16:20] The process behind finding new marketing research studies[25:10] Brands of wisdom[25:50] Brands chosen by deliberation[29:00] Getting people to buy your brand[31:25] Three ways to have intrinsic motivation[35:30] Sandeep's hope for entrepreneurs after they read his book[37:40] What is on the horizon for brandsConnect with Sandeep here:www.instagram.com/sandeepdayal004https://twitter.com/sandeepdayalhttps://www.facebook.com/profile.php?id=100064465411245 http://sandeepdayal.com Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/
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For this episode, we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing, Frank Cespedes. How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals and business leaders in managing sales within their organization and how to better improve and develop themselves while managing constant change. Frank Cespedes is a sales expert and Senior Lecturer at Harvard Business School. He runs a business, has served on the boards of corporations and start-ups, and has consulted to companies around the world. He is the author of articles in Harvard Business Review, California Management Review, Organization Science, The Wall Street Journal, and other publications as well as 6 books, including Aligning Strategy and Sales, which was cited as "the best sales book of the year" (Strategy+Business), "a must read" (Gartner), and "perhaps the best sales book ever" (Forbes). Get Frank's book here: Sales Management That Works: How to Sell in a World that Never Stops Changing. Frank Cespedes. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Brought to you by Athletic Greens's AG1 all-in-one nutritional supplement, House of Macadamias delicious and nutritious nuts, and Shopify global commerce platform providing tools to start, grow, market, and manage a retail business. Michael Mauboussin (@mjmauboussin) is Head of Consilient Research on Counterpoint Global at Morgan Stanley Investment Management.Prior to joining Counterpoint Global, Michael was Director of Research at BlueMountain Capital, Head of Global Financial Strategies at Credit Suisse, and Chief Investment Strategist at Legg Mason Capital Management. Michael originally joined Credit Suisse in 1992 as a packaged food industry analyst and was named Chief U.S. Investment Strategist in 1999.Michael is the author of The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing, Think Twice: Harnessing the Power of Counterintuition, and More Than You Know: Finding Financial Wisdom in Unconventional Places. More Than You Know was named one of "The 100 Best Business Books of All Time" by 800-CEO-READ, one of the best business books by BusinessWeek (2006), and best economics book by Strategy+Business (2006). Michael is also co-author, with Alfred Rappaport, of Expectations Investing: Reading Stock Prices for Better Returns. Michael has been an adjunct professor of finance at Columbia Business School since 1993 and is on the faculty of the Heilbrunn Center for Graham and Dodd Investing. He received the Dean's Award for Teaching Excellence in 2009 and 2016 and the Graham & Dodd, Murray, Greenwald Prize for Value Investing in 2021.Michael earned an A.B. from Georgetown University. He is chairman emeritus of the board of trustees of the Santa Fe Institute, a leading center for multidisciplinary research in complex systems theory.Please enjoy!This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It's a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.*This episode is also brought to you by House of Macadamias delicious and nutritious nuts! I love macadamia nuts and have been enjoying them often since keto expert Dr. Dominic D'Agostino recommended them on the podcast in 2015. They taste great, and with more healthy, monounsaturated fat than both olive oil and avocados, 27% fewer carbs than almonds, and more than 50% fewer carbs than cashews, they're the perfect low-carb, keto-friendly, nutty snack. In fact, I just ate a handful of lightly white-chocolate-covered macadamias about an hour ago to keep me going through the afternoon until dinner. And I will say this: House of Macadamias produces the best-tasting macadamia nuts I've ever eaten… by far.Listeners of The Tim Ferriss Show can use code TIM20 to get 20% off all orders, plus, for a limited time, a free, premium, extra-virgin, cold-pressed macadamia oil with any order, valued at $20. Visit HouseOfMacadamias.com/Tim to discover some of the most delicious and nutritious nuts on the planet.*This episode is also brought to you by Athletic Greens. I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1 by Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and 5 free travel packs) with your first subscription purchase! That's up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*[07:12] Latin roots.[09:14] No business education? No problem![12:15] The best food industry analyst.[15:36] Consilience.[19:58] Complex adaptive systems.[23:26] Diversity.[26:23] The wisdom of crowds.[32:42] The minimum effective dose of cognitive diversity.[36:02] Designing experiments.[43:49] Against the Gods and Complexity.[49:56] Value investing and the Santa Fe Institute.[53:57] A brief 21st-century asset class tour.[57:47] Base rates and horses.[1:06:16] Good vs. great investors.[1:13:22] Expanding options when making decisions.[1:18:56] Favorite failures.[1:20:35] Counteracting overreliance on experts.[1:24:34] Intuition.[1:34:15] Time management tenets.[1:40:59] Parental resources.[1:43:42] Perspectives gained by learning about complex adaptive systems.[1:46:12] Recommended reading.[1:47:32] Michael's billboard.[1:50:33] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
David Lancefield is a catalyst, strategist, and coach to senior executives, professionals, and entrepreneurs. He also is a speaker, facilitator, and host of the Lancefield on the Line podcast. David enjoys helping leaders and their organizations achieve greater strategic clarity, enhanced resilience, breakthrough performance, and sustainable impact. David grew up in modest surroundings with his sister and parents. Mom was an educator who ran the local school system. Dad was a nuclear physicist. David says his parents never pressured him or his sister to achieve anything specific or ‘be' something other than to put in their best effort. Yet, David held himself to high standards and always enjoyed intellectual, complex challenges. He studied economics, earned a master's degree, and went to work for a large management consulting firm. By 32, he became one of the firm's youngest partners. In 2012, David and his wife welcomed their son into the world. He was born with significant brain damage, requiring a high degree of care. David has thoughtfully crafted a life where he brings excellence to his work and to his son's life by providing home schooling and caregiving. Today, David brings the skills, frameworks, and experiences of a strategy consultant, transformational leader, executive coach, and futurist to his work with CEOs, senior executives, professionals, and entrepreneurs from start-ups to corporate, private to public, local to global, and media to utility. These include the BBC, Microsoft, Royal Mail, Standard & Poors, Vodafone, NBC Universal, NHS, Virgin Media, Technicolor, IHG, and The Guardian. In this week's Work From The Inside Out podcast, learn more about David's journey: David writes for Harvard Business Review and is a contributing editor for Strategy+Business. He is a board advisor to LeaderEQ and a guest lecturer at the London Business School. Learn more and connect with David here: https://twitter.com/Dlancefield https://www.linkedin.com/in/davidclancefield/ http://davidlancefield.com/ http://bit.ly/3cFGk1k
For this episode, let's revisit a Strategy Skills classic where we interviewed the author of Sales Management That Works: How to Sell in a World that Never Stops Changing by Frank Cespedes. How do you manage sales in a world that never stops changing? In this episode, Frank shares valuable insights to equip sales professionals and business leaders in managing sales within their organization and how to better improve and develop themselves while managing constant change. Frank Cespedes is a sales expert and Senior Lecturer at Harvard Business School. He runs a business, has served on the boards of corporations and start-ups, and has consulted to companies around the world. He is the author of articles in Harvard Business Review, California Management Review, Organization Science, The Wall Street Journal, and other publications as well as 6 books, including Aligning Strategy and Sales, which was cited as "the best sales book of the year" (Strategy+Business), "a must read" (Gartner), and "perhaps the best sales book ever" (Forbes). Get Frank's book here: Sales Management That Works: How to Sell in a World that Never Stops Changing. Frank Cespedes. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformClick Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkReady to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses achieve effortless growth on TikTokRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up• Follow Troy on Twitter: Twitter.com/FindTroy
Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Julia Hobsbawm, author of The Nowhere Office: Reinventing Work and the Workplace of the Future. Julia Hobsbawm is an entrepreneur, writer, and consultant who addresses the challenges of the hyper connected age, in particular remedies of what she has called Social Health for organizations. She is Chair of The Workshift Commission and is Founder and Chair of the content and connection business Editorial Intelligence. Her bestselling book The Simplicity Principle: Six Steps Towards Clarity in a Complex World was published in 2020 and won the American Book Fest Best Book Award 2020 – Business: General and the NYC Big Book Award 2020 – Self-Help: General. Awarded an OBE for services to business, her articles are amongst the most downloaded on the Strategy + Business site and she is an adviser to the British Academy's Future of the Corporation project. Learn more about your ad choices. Visit megaphone.fm/adchoices
In studio today the Whitney brothers join us to share their experiences and challenges they encountered while building their Los Angeles based luxury car service and real estate companies. The brothers speak on their relationship with Logan and Jake Paul, their growing professional boxing career and at the foundation of it all their family bond. Check us out every Thursday. Make sure you subscribe, share and comment. For more info check out our links below! apple podcast: https://podcasts.apple.com/us/podcast/option-forward/id1598400869 Website: https://optionforward.com/ IG: @OPTION_FORWARD Guest: @DerrickWhitney @daniel.whitney Learn more about your ad choices. Visit megaphone.fm/adchoices
#cio #cloudcomputing #digitaltransformation This episode of CXOTalk explores business transformation from the perspective of Seagate's Chief Information Officer, Ravi Naik. He has a unique perspective on cloud technology because he is also Executive Vice President of the company's multicloud product offering.The conversation includes these topics:● On the CIO and IT strategy at Seagate● What is multi-cloud?● Why is multicloud important to enterprise cloud adoption?● On cloud vendor lock-in in the public cloud● On managing the dual roles of CIO and EVP of cloud services● How can CIOs overcome challenges to being business leaders?● On customer experience and the Chief Information Officer● How can cloud providers improve customer experience?● How do multicloud environments create business value?● How can CIOs be effective driving digital transformation?In his role as CIO, Ravi Naik is leading large transformative initiatives, leveraging ideas and platforms focused on future growth. With his passion for technology, as EVP of Lyve Cloud, he is pioneering the next chapter of innovation and leadership in Seagate storage services.Prior to joining Seagate in 2017, Ravi was the senior vice president of technology at Katerra, a startup revolutionising the construction industry by transforming the way buildings and spaces come to life. Before Katerra, in 2007 Ravi joined SanDisk to lead an enterprise-wide transformation initiative. Following the success of SanDisk transformation, he was appointed CIO, remaining with the organisation through its sale to Western Digital in 2016. Before that, he held leadership positions in Mercury Interactive, Hewlett Packard, and 3Com Corporation. Naik holds a bachelor's degree in Electrical Engineering from the University of Bombay in India.
We are Jessia Gleim (rhymes with slime) and Amy Christie (yes, she has two first names). Together, we founded Flairst, which is grounded in our love of creative thinking, enthusiasm, and problem-solving. Our passion is empowering ambitious women-led DTC eCommerce brands. Consider us your strategy and growth partner - we'll scale your business through personalized, data-driven omnichannel social media advertising and help you make shit loads of money! We don't just focus on the now. Instead, we help bulletproof the future of your business by creating sustainable, profitable revenue. At Flairst, we're all about putting money in the hands of women. Nothing makes us happier or more fulfilled than seeing our clients win BIG! Here's what we covered on the episode: How Jessica + Amy Got Started How Jessica and Amy sent me a message about being on the show and why I think the story of their business is important Jessica and Amy both have fine art degrees and had separate businesses before creating Flairst together Jessica shares that she loves paper products and was designing a series with Shutterfly but had some health problems and needed a way to do her own thing, which is why she started her freelance design business in 2014 After doing some design, someone asked Jessica if she could help with marketing, so she had her own marketing business going on for a while; then, around 2015, someone asked if Jessica could help with Facebook Ads, which is how she got into ads In 2016, Jessica had her first child and quickly realized she could not be a one-woman show; Jessica dreamed of having a partner but never thought she would because she needed someone who could do it all and understood being a parent Both Jessica and Amy had been going to a conference called Alt Summit for 10 years and had previously met there, but they didn't remember meeting until they randomly got paired as roommates After sitting down with each other at the conference to get to know each other, Jessica asked Amy to join her business While at home with her oldest, Amy decided she needed something that fed her soul, so she learned everything about blogging, and within a year of blogging, she was also creating content for other people Amy shares that she got to see the launch of many social platforms and got to figure out how they worked for creators and how they've changed to have advertising As Amy's kids got older and more involved, she found content creation exhausting and needed something where she could leverage the skills she already had – Amy could build a website, create graphics, write copy, and build ads, but she didn't know how to do all of that and get clients How Amy will be attending Alt Summit in New York this fall, but Jessica will not because she is 9 months pregnant and will be having her second child soon We talk about the Alt Summit conference, which Jessica and Amy recommend for anyone in the creative space - the information is good, it's aesthetically pleasing, and the community is great Blessing of a Business Partnership + Flairst When Jessica and Amy are interviewed on podcasts, the host always says they are the first duo they've ever talked to, which always surprises Jessica and Amy because so many people wished they had a partner How motherhood, living during a pandemic, and entrepreneurship can all be very isolating – there are very few people who understand it, even if your friends and family support you in it Jessica and Amy didn't go into their business to only work with women; it just naturally happened that way – their mission is to put money back into the pockets of women and families It's hard to be a parent, a primary caregiver, and a businesswoman at the same time, which is why Jessica and Amy believe it takes a village – not just with your children or yourself but also within your business Jessica shares that having a partner to be with her and help grow their team has been so impactful not just for the business but for her mental health Although Jessica and Amy have similar backgrounds and learning abilities, they are opposites - Jessica says she is unorganized, has her head in the clouds, and has to focus on the next step in front of her, while Amy is organized, grounded, and looks at the end goal How being opposites has been beneficial for their business, their mental health, and just life Jessica says being a parent and having a business mesh together well because it gives you the flexibility you need Amy says the jobs they worked before creating Flairst were partly out of necessity because of the lifestyle they were living at the time and how their current work also compliments their current lifestyle, where if they need to drop what they're doing for their kids, they can do that Jessica and Amy's business is rooted in social media advertising, and Jessica shares that social media has been a blessing because so many women have been able to create businesses, substantial income, and influence from their phones on their own time - they know it can be hard to get back into the workforce after having children or taking a gap between working Amy wishes the type of partnership she has with Jessica on every woman because even though they don't live in the same place, the mental and emotional support that comes with being a partner and sharing the responsibility of growing a business together is something Amy wishes everyone could have Even contractors and other members of your team that aren't as fully invested in your business have a different take on the business – Jessica and Amy are equally attached to the business Because there are two of them, Jessica and Amy have been able to lean into what they are really good at because they don't have to do absolutely everything by themselves Amy shares the conversation she and Jessica had at Alt Summit when they decided to work together after barely knowing each other When Amy came in, she brought the business mindset because, at the time, Jessica didn't have a website or brand name, just an LLC, a bookkeeper, and clients for them to work with Jessica and Amy had much trust for not knowing each other well but had made a pact early on to always tell each other the truth no matter what In 2019, Jessica and Amy went back to Alt Summit and gave a presentation about ads which is when they decided ad strategy for direct-to-consumer, women-led, eCommerce businesses would be their only offer One of the best things Jessica and Amy have done for their business is working with a business coach whom they work with individually and together Before narrowing down their offer, Jessica and Amy did everything under the sun for clients but found they could best serve clients by just offering ad strategy, which they are really good at The advertising education Jessica and Amy have has come from the free resources they've found on the internet How Jessica and Amy have always been obsessed with the psychology behind why people make purchase decisions and the emotional relationship that goes into advertising Jessica and Amy say to think of advertising like online dating – all these steps need to happen before you ask someone to marry you Typically, Jessica and Amy get clients through fostering relationships and networking by going to conferences, usually with women, because women like to create relationships before making a business decision Amy shares that they work with direct-to-consumer eCommerce businesses that own their data If you're a business on Amazon or Etsy, that platform owns your business data When Jessica and Amy work with clients, it's less about the product the client sells and more about what stage they are at in their business Because of the changes in the iOS update, pandemic changes, and the growth of digital advertising, the market has changed – when Amy was first starting, all of the social media platforms worked for the creator, but now the algorithm has changed to benefit the platform so they can run ads Ad costs have gone up, making it more complicated for small businesses The businesses that Jessica and Amy work with are usually well-established, mature businesses that are in the 2.5 – 3-million-dollar range because that allows them to have an ad spend range of $20,000 – $25,000 a month to be able to pay to play on social media platforms It can be frustrating for small businesses that can't afford to pay to play, but Jessica and Amy highly suggest growing your organic marketing by building your email list, social media, community, and influence until you are to a point where you can scale Creating a Direct-To-Consumer Brand + Data Driven Ads Direct-to-consumer brands that have created products that hit an emotional pain point or solution with their consumers will be successful Jessica and Amy don't see success with direct-to-consumer brands who create a product and then go try to find their target market, but if you create an audience and community and then sell to them based on what they are asking you and what they need, that's where you will find success Amy says brand and product positioning is about your customers remembering that you have served them well and will continue to engage with them – you need to have your product proven organically by a community of people There are a lot of different ways to run an ad strategy, but Amy says the first step is to pick your objectives In ad strategy, there are a lot of levels because you are working with many different people at different stages in the buying cycle You want to bring in new people to grow your community, make sure you're managing and supporting your current customers, and grow the lifetime value – which is where the organic marketing portion comes in with Jessica and Amy's ad strategy Jessica gives an example to show how it's not just one advertisement: it's a whole strategy cycle to get someone who has never heard of you to become a repeat customer Amy says that their strategy and all strategies should be built on data which is why businesses today need to be thinking about building their data portfolio Before the iOS update, Amy explained that data on the internet was like one of those big communities where the backyard of all the homes is shared; each of the homes would be a different social media platform, and they all shared the same third-party data – it was inexpensive and free for anyone to use After the iOS privacy update, it's like all the backyards were fenced in, so now you only have access to your backyard, which is why it should be your top priority to build your data portfolio because that's what's necessary to build efficient, functional, profitable ads We talk about the mascara line I want to create, the story behind it, and how to create a community first to then launch my product Connect with Jessica and Amy on Instagram, TikTok, or visit the Flairst website – feel free to ask them questions because they want to know what other business owners are curious about and want to know Links mentioned: Flairst Website Connect with Jessica + Amy on Instagram Connect with Jessica + Amy on TikTok Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
Ron joins us on the show to discuss growth strategy and how to manage a business that spans the world.
I'm excited to introduce this week's guest, Brad Borkan. This is Brad's third time on the show. He was a guest on episodes 422 and 370, where we talked about Adventures in Audacious Goal Setting and How Outdoor Adventures Can Help You Make Better Decisions In Life. Now he's back, and we're talking about goal setting for our adventures and other areas of life. I find that when I achieve a goal in my adventures, it really expands my perspective of what's possible for me in other areas of life, too. And that goes both ways. I hope you find this episode interesting and useful, and I hope it inspires you to do joyful and exciting things in life. About Brad Borkan Brad Borkan is a motivational speaker and co-author of: When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic and Audacious Goals, Remarkable Results.: How an Explorer, an Engineer and a Statesman Shaped our Modern World. Brad's talks, books and articles focus on the real-life-and-death decisions made by great visionaries like the early Antarctic explorers. His work reveals amazing lessons in leadership, team work, and sheer grit and determination that can help all of us make better decisions in our lives today. Brad is also a guest writer for magazines, including the Crisis Response Journal and Strategy + Business. Brad's Links Website Facebook Twitter Listen To This Episode What You'll Learn What are goals and why they're so important in life The difference between goals and desires Why writing your goals down on a regular basis helps you to achieve them How you can achieve bigger goals even if you have a full-time job How to apply these techniques to outdoor adventures and other areas of life Things We Discussed 422 Brad Borkan ~ Adventures in Audacious Goal Setting 370 Brad Borkan ~ How Outdoor Adventures Can Help You Make Better Decisions In Life (now with downloadable transcript!) When Your Life Depends on It: Extreme Decision Making Lessons from the Antarctic Audacious Goals, Remarkable Results: How an Explorer, an Engineer and a Statesman shaped our Modern World Brian Tracy Strategy + Business magazine Captain Sir Tom Moore Related Episodes 463 Holly Worton ~ There's No Failure, Only Feedback: When Our Adventures Go “Wrong” 379 Holly Worton ~ How to Re-evaluate Your Goals, Plans, and Projects (now with downloadable transcript!) 372 Holly Worton ~ How Outdoor Adventures Can Help Us Achieve Our Life Goals (now with downloadable transcript!) 338 Holly Worton ~ How to Achieve Your Goals + Overcome Obstacles, Step By Step (now with downloadable transcript!) Connect With Holly Website Facebook Instagram Twitter Pinterest Google+ LinkedIn How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.
Alison works on challenges at the intersection of corporate integrity, risk and responsibility. She is the Executive Director of Ethical Systems, which is part of NYU Stern School of Business and is a collaboration between leading academics working on behavioral science, systems thinking and organizational psychology. Alison is currently writing a book for HBR Press on how the landscape for business ethics is transforming. She has advised hundreds of large multinational companies on strategy, sustainability, political and social risk, culture and behavior, human rights, ethics and compliance, stakeholder engagement, ESG, and anti-corruption. I regularly speak and write on all aspects of business responsibility and ethics. I've written articles in Harvard Business Review, WSJ, Quartz, Reuters, Barron's,, and Forbes, and am quoted in New York Times, Financial Times, Time, Axios, Bloomberg, NBC News, Strategy + Business, Foreign Policy, Fortune, Voice of America, and Politico. I guest lecture for sustainability, business, public policy, political science and law graduate students all over the place. Lots more on Twitter @https://twitter.com/FollowAlisonT (FollowAlisonT) Resources. https://twitter.com/EthicalSystems (https://twitter.com/EthicalSystems) https://www.ethicalsystems.org/alison-taylor/ (https://www.ethicalsystems.org/alison-taylor/) https://www.ethicalsystems.org/meet-alison-taylor-ethical-systems-new-executive-director/ (https://www.ethicalsystems.org/meet-alison-taylor-ethical-systems-new-executive-director/) https://podcasts.apple.com/us/podcast/breaking-the-fever/id1510944005 (https://podcasts.apple.com/us/podcast/breaking-the-fever/id1510944005) https://www.ethicalsystems.org/incentives/ (https://www.ethicalsystems.org/incentives/) https://en.wikipedia.org/wiki/Smilla%27s_Sense_of_Snow_(film) (https://en.wikipedia.org/wiki/Smilla%27s_Sense_of_Snow_(film)) https://yourewrongabout.com/ (https://yourewrongabout.com/) https://freakonomics.com/podcast/are-women-really-less-happy-than-men/ (https://freakonomics.com/podcast/are-women-really-less-happy-than-men/)
Eric Elam is the founder and president of Elam Associates, a solo marketing agency focused on delivering customized marketing solutions for small and midsized companies. In today's episode of Smashing the Plateau, you will learn how to start and build a solo business in your field of expertise. Eric and I discuss: His career journey How Eric went out on his own How long it took Eric to land his first client We're all product of our past environments Why you need to invest in marketing during economic challenges How to listen for your ideal client opportunity Eric's 3 decades plus career traversed from corporate side marketer to consultant to ad agency executive, then on to his current solopreneur role. Eric resides in Cincinnati, Ohio with his wife of 41 years, Cindy. You can learn more about Eric at: http://www.elamassociates.com/ (www.elamassociates.com) https://www.linkedin.com/in/elamassociates/ (https://www.linkedin.com/in/elamassociates/) https://twitter.com/ericelam (https://twitter.com/ericelam) 513-703-5334
Barry O'Reilly shares his strategies on how to unlearn the mindsets and behaviors that hold us back. — YOU'LL LEARN — 1) The key to breakthrough improvement 2) How to identify what you need to unlearn 3) How to overcome the fear of change Subscribe or visit AwesomeAtYourJob.com/ep779 for clickable versions of the links below. — ABOUT BARRY — Barry O'Reilly is the founder and CEO of ExecCamp, an entrepreneurial experience for executives, and the management consultancy Antennae. A business advisor, entrepreneur, and sought-after speaker, O'Reilly has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. He works with the world's leading innovators, from disruptive startups to Fortune 500 companies. He is a frequent writer and contributor to The Economist, Strategy+Business, and MIT Sloan Management Review, as well as a coauthor of the international bestseller Lean Enterprise: How High Performance Organizations Innovate at Scale―included in the Eric Ries Lean series and a Harvard Business Review “must-read” for would-be CEOs and business leaders. He is also an executive advisor and faculty member at Singularity University. • Book: Lean Enterprise: How High Performance Organizations Innovate at Scale • Book: Unlearn: Let Go of Past Success to Achieve Extraordinary Results • Studio: NobodyStudios.com • Website: BarryOReilly.com — RESOURCES MENTIONED IN THE SHOW — • Book: Maverick: The Success Story Behind the World's Most Unusual Workplace by Ricardo Semier— THANK YOU SPONSORS! — • Gusto.com. Make doing payroll easy and get three free months at Gusto.com/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to the What's Next! podcast with Tiffani Bova. This week I am so thrilled to be able to chat with Tasha Eurich. Tasha is an organizational psychologist, researcher, and New York Times best-selling author. Over her 15-plus-year career, Tasha has built a reputation as a fresh, modern voice in the business world by pairing her scientific grounding in human behavior with a pragmatic approach to professional development. She's helped thousands of leaders—from public company CEOs to early-stage entrepreneurs—improve their self-awareness and success. Her TEDxMileHigh talks have been viewed more than three million times and in 2019, Thinkers50 named her one of the top 30 emerging management thinkers in the world. She was also chosen from more than 16,000 candidates as one of Marshall Goldsmith's “100 Coaches” to advance the practice of leadership. Her first book, Bankable Leadership, debuted at #8 on The New York Times bestseller list and her latest book, Insight, was named a Best Book of 2017 by Strategy+Business and nominated for Best Book of the Year by 800CEOREAD. I am beyond thrilled to be speaking with Tasha Eurich on the What's Next! Podcast. THIS EPISODE IS PERFECT FOR… aspiring and current leaders, as well as anyone interacting with other humans in the 21st century who want to become more self aware. TODAY'S MAIN MESSAGE… As the foundational skill for our success and happiness in both our professional and personal lives, it behooves us to become self-aware both internally and externally, and Tasha breaks it down. WHAT I LOVE MOST… I have always thought that the conversation around self-awareness, how we lead and how we think we lead, and how we communicate and think we communicate is fascinating and so beneficial. This podcast will open your eyes to the reality of your own self-awareness and how others might perceive you. Running time: 34:11 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Instagram Find Tasha on social: Facebook Twitter Instagram LinkedIn YouTube Tasha's Website: tashaeurich.com Tasha's Books: Insight Bankable Leadership: Happy People, Bottom-Line Results, and the Power to Deliver Both The Insight Quiz: The Insight Quiz
Interface is a modular flooring company with one of the most forward-thinking sustainability visions. In 1994, company founder and CEO Ray Anderson committed to becoming the world's first environmentally sustainable and restorative company after reading Paul Hawken's The Ecology of Commerce. Since then, Interface has achieved impressive milestones including being the first flooring company to have all carbon-neutral products, achieving Mission Zero in 2019, and establishing the company mission to overcome the biggest challenge facing humanity and reverse global warming. In this episode, I sit down with Erin Meezan, the Chief Sustainability Officer at Interface. Erin is a sustainability spokesperson, a thought leader, and an accomplished keynote speaker on sustainable business and climate worldwide. In this episode we discuss: Moving from a “do-no-harm” approach to sustainability to a vision of reinvigorating the planet What biomimicry means and how it can inspire sustainable innovation The psychological shortcomings of focusing on a compliance approach to sustainability Key Takeaways: Getting transparency into a company that's been a champion of sustainability for over two decades is a gift for every company that is just starting on this path. What I really appreciate about Erin is how she's able to convey simple frameworks to use when approaching the complex topic of sustainability, and then share how Interface has used these frameworks in practice. I love the thought experiment of considering what type of business mother nature would create. What would business look like, what would our world look like, if all companies aimed to mirror mother nature in their operations: Using only renewable energy, sending zero waste to landfills, all materials serving as raw ingredients for something else at the end of its lifecycle. There's a lot we can learn by studying the way the natural world operates. While we all need a paycheck to support our families, we also want our careers to be so much more than that. We want to contribute to something that matters. We want to leave a legacy that we're proud of. I was really inspired to hear the impact that Interface's purpose has on employees across the company. When you know your job is having a positive impact on the world, you show up in a different way. You have a different relationship with your work, and with yourself. References: Interface Carbon Negative Innovation Press Release From Carbon Neutral to Carbon Negative Why Carbon Matters Lessons for the Future (The Mission Zero report) 2020 UN Global Climate Action Awards pPress rRelease and Interface aAward pLanding Page The Ecology of Commerce by Paul Hawken Biomimicry 3.8 Beyond Zero documentary website Erin's TED short “What nature can teach us about sustainable business” Interface in the media “Interface Moving from Net Zero to Climate Positive by Rethinking Factories as Forests”, Sustainable Brands, June 13th, 2018 “This carpet company has always been an unlikely environmental leader. Now it's going further.” Fast Company, October 20th, 2020 Beyond Sustainability: The Regenerative Business” Forbes, October 24th, 2020 “Manufacturing Goes Carbon Negative”, Strategy + Business, May 7th, 2018 Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
Richard P. Rumelt is one of the world's most influential thinkers on strategy and management. McKinsey Quarterly described him as “strategy's strategist” and “a giant in the field of strategy.” He is the author of Good Strategy/Bad Strategy: The Difference and Why It Matters, reviewed by the Financial Times as “the most interesting business book of 2011” and by Strategy + Business as “the year's best and most original addition to the strategy bookshelf.” Richard received his doctoral degree from Harvard Business School and is the Harry and Elise Kunin Chair Emeritus at the UCLA Anderson School of Management. His new book, The Crux, goes on sale May 3, 2022, from PublicAffairs. In this podcast, he shares: Why so many organizations practice “Bad Strategy” and how to spot it when you see it Why strategy is fundamentally about solving problems How the secret behind the strategies of SpaceX and other breakthrough companies rests on finding the “crux” of the problem and how to choose a crux that others are not paying attention to Why we see so much vertical integration today and when that will change The three skills of: figuring out what is critical, constraining what is critical vs. what is controllable, and focusing energy on that __________________________________________________________________________________________"."-Richard Rumelt__________________________________________________________________________________________Episode Timeline:00:00—Introducing Richard + The topic of today's episode1:46—If you really know me you know that...2:20—What is your definition of strategy?6:38—What are some of the ideas or concepts you are most well-known for?9:17—How do you recognize bad strategy?10:39—Could you explain the concept of "crux"?14:50—How to narrow down on actual challenge being solved16:40—Do you think you've seen a rise in vertical integration, and what is your opinion on it?18:48—Where can people find you and connect with you?__________________________________________________________________________________________Additional Resources: Faculty Page: https://www.anderson.ucla.edu/faculty-and-research/strategy/faculty/rumeltNewest book: https://www.publicaffairsbooks.com/titles/richard-p-rumelt/the-crux/9781541701243/Last book: http://goodbadstrategy.com/LinkedIn: https://www.linkedin.com/in/richard-rumelt-18520828/
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