Digital, New Tech & Brand Strategy - MinterDial.com

I had the pleasure of speaking with Dr. Frances Lee, a professor of politics and public affairs at Princeton University. We delved into the political landscape during the COVID-19 pandemic, exploring how our democratic systems struggled to cope with the crisis. Dr. Lee shared insights from her book "In Covid's Wake: How Our Politics Failed Us," co-authored with Stephen Macedo. We discussed the concept of moralized antagonism and how it hindered productive dialogue during the pandemic. Dr. Lee highlighted the importance of leaders acknowledging uncertainty and avoiding the temptation to pretend they have all the answers. We also touched on the failures of federalism in the US, where partisan divides prevented effective policy learning across states. The conversation explored the broader implications for democracy, including concerns about free speech and the suppression of dissent. Dr. Lee emphasized the need for citizens and leaders alike to resist moralized antagonism and engage with diverse perspectives. Overall, our discussion provided a thoughtful examination of the pandemic's impact on democratic processes and the challenges we face moving forward.

This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insider22, a membership community for paddle industry professionals. The conversation explores the challenges of personal branding for athletes and the growth potential of paddle as an emerging sport. Key points: 1. The importance of authenticity and personality in athlete branding 2. The unique opportunity to shape paddle's image as a new sport in many markets

This podcast features a conversation between host Minter Dial and guest Flavia Barbat, exploring the intricacies of branding and communication. Flavia, originally from Transylvania, shares her journey as editor-in-chief of Branding Mag and her approach to crafting meaningful brand narratives. The discussion delves into the importance of nuanced, long-form content in a world dominated by short attention spans and clickbait. Flavia emphasises the need for honesty and clarity in brand communication, challenging the notion that every brand needs a world-changing purpose. The conversation also touches on her efforts to reshape Romania's national identity through branding principles. Key points: 1. The value of long-form, nuanced content in brand communication 2. The importance of honesty and clarity over forced brand purpose

I had the pleasure of sitting down with Simon Hartley, a renowned sports psychologist and author, to explore the fascinating world of human psychology in sports and business. In our chat, Simon shared insights on motivation, focus, and the pursuit of excellence that apply far beyond the realm of athletics. We discussed the power of accountability, the importance of enjoyment in performance, and how to develop self-awareness to reach the next level. Simon also opened up about his latest book, "Key to the Door", where he examines what sets global thought leaders apart. We delved into the delicate balance between authenticity and success, and how to share your truth in a way that resonates with others. Whether you're an athlete, business leader, or simply someone striving for personal growth, this episode offers valuable lessons on harnessing your potential and achieving your goals. Don't miss this insightful conversation - tune in now to gain a fresh perspective on motivation, success, and the psychology of peak performance.

This podcast features a conversation with my guest Mitch Joel, discussing various aspects of digital marketing, content creation, and the impact of AI. Joel shares insights on his career journey, the evolution of his work, and his new venture, ThinkersOne. The discussion covers topics such as the changing landscape of business books, the role of AI in content creation, and the challenges of hybrid work environments. Key points: 1. Joel introduces ThinkersOne, a platform connecting thought leaders with businesses for short, customized speaking engagements. 2. The conversation explores how AI is transforming content creation and workflow, with Joel sharing examples of how he uses AI tools to enhance his productivity.

Esther O'Callaghan, founder of Hundo and OBE recipient, joins me to discuss the global youth employment crisis. We explore Hundo's innovative approach to workforce skills development and their new research arm, HUNDO Lab. Esther shares insights on the disconnect between education and employment, the importance of integrating technology skills earlier, and the need for businesses to engage with future workforces sooner. We delve into the challenges of intergenerational workplace dynamics, the value of both technical and soft skills, and the role of sports and gaming in skill development. Esther offers practical advice for parents and young people navigating the rapidly changing job market, emphasizing the importance of diverse experiences and aligning interests with future career paths.

Mark Schaefer, marketing expert and author, joins me to discuss his latest book "Audacious: How Humans Win in an AI Marketing World." We explore the importance of breaking bad rules for good reasons in marketing, the power of word-of-mouth, and the need for brands to create meaningful experiences. Mark challenges conventional marketing norms, emphasizing the value of play, humor, and embracing imperfection in brand strategies. We delve into the concept of "collective effervescence" and how brands can create shared experiences that lead to emotional connections. The conversation touches on the broader implications of AI in marketing and the enduring importance of human creativity and audacity in a world increasingly dominated by algorithms.

Leslie Grandy, author of "Creative Velocity," shares her journey from film to tech, including encounters with industry giants like Brian De Palma and Steve Jobs. We explore the importance of emotional regulation when dealing with big personalities, and how character fuels creativity. Leslie discusses the ethics of AI co-creation and the need for critical thinking when using AI tools. We delve into the value of play in adult life and how it unlocks creativity. Leslie's insights on combining flow, play, and storytelling offer a fresh perspective on nurturing creativity in corporate environments. The conversation touches on the paradox of authenticity in professional settings and the power of serendipity in career development.

In this episode, I had the privilege of speaking with Sir Mark Carleton-Smith, former Chief of the General Staff of the British Army. We explored his journey from a young rugby player to a seasoned military leader, discussing the geopolitical shifts he's witnessed throughout his career. Sir Mark shared invaluable insights on leadership, emphasising the importance of character, trust, and empowering others. We delved into the challenges facing Western nations, including the need for increased defence spending and the reordering of European security. Sir Mark highlighted the importance of resilience in societies and armed forces, cautioning against using military interventions as social engineering tools. The conversation touched on the nature of free will, the value of studying history, and the complexities of modern warfare. Sir Mark stressed the need for clear national identities and values in an increasingly polarised world. We concluded with a poignant reflection on the possibility that our generation might not only be post-war but potentially pre-war, underscoring the critical importance of preparing and guiding the next generation for future challenges.

From Bangladesh to Boardrooms: Faisal Hoque's Inspiring Journey In this episode, I sit down with Faisal Hoque, an entrepreneur, author, and innovator. We explore Faisal's journey from Bangladesh to the US, his experiences in tech entrepreneurship, and his shift towards philosophical writing. Faisal shares insights on leadership, resilience, and the importance of humanities in the age of AI. We discuss his upcoming book "Transcend: Unlocking Humanity in the Age of AI" and delve into the ethical considerations of AI development. Faisal offers a unique perspective on serving others, drawing from his experiences working with the US defense sector and his personal life. The conversation touches on the value of adversity in fostering innovation and the need for a balanced approach to technological advancement and human values.

The Power of Creativity: Nicol Kindness's Journey into Podcasting I chat with Nicol Kindness, a former British Army officer turned podcaster living in the Swiss Alps. We explore his journey from a struggling youth to finding purpose in the military, and how that shaped his approach to life and leadership. Nicol shares insights from his podcast, "Mr. Kindness," where he interviews ordinary people with extraordinary stories. We discuss the importance of embracing risk, listening to intuition, and the transformative power of solitude. Nicol's story of a carpenter's spiritual awakening in the Norwegian mountains serves as a powerful metaphor for personal growth and overcoming inner obstacles. This conversation offers a unique perspective on conscious living and the pursuit of meaningful experiences.

Chantal Cornelius, founder of Apple Tree Marketing, joins me to discuss her unique approach to marketing and branding. We explore her journey from corporate life to entrepreneurship, and how her passion for horse riding has influenced her business philosophy. Chantal shares insights from her books "Magnetic Marketing" and "Standout Strategies," emphasizing the importance of emotional connections in marketing. We delve into the evolution of USPs, the five standout strategies she's identified, and the critical role of empathy in modern marketing. Chantal also offers candid advice on the courage required to stand out in business, drawing from her own recent experiences. This conversation provides valuable insights for entrepreneurs and marketers looking to differentiate themselves in today's competitive landscape.

This 599th episode features Ron Szekely, a business coach with a fascinating background. Ron shared his journey from corporate life to entrepreneurial coaching, emphasizing the importance of simplifying business processes and maintaining passion in leadership. We explored his experiences in various industries, from beauty to beverages, and how this diversity has shaped his coaching approach. Ron's insights on hockey as a metaphor for business and life were particularly illuminating. We discussed the value of authenticity in leadership and the balance between personal and professional life in the workplace. Ron's practical tools for simplifying business, such as the accountability chart and the power of journaling, offered actionable advice for our listeners. The conversation touched on the challenges of scaling entrepreneurial passion and the importance of connecting employees to a company's core purpose. Overall, this episode provided a blend of personal anecdotes and professional wisdom, offering valuable insights for leaders and entrepreneurs alike.

In this episode, I sit down with Saul Ezra, an architect and businessman with a rich multicultural background. Importantly, Saul has also been diagnosed with terminal brain cancer. We explore Saul's journey from Bombay to London, his experiences in architecture and property development, and the values that have shaped his life. Saul shares insights on education, sports, and the importance of family, offering a unique perspective on success and happiness. We discuss the challenges of modern society, including mental health and national identity, and Saul's views on resilience and the role of genetics in shaping our lives. As Saul reflects on his life's journey, he imparts wisdom on work ethic, cultural adaptation, and finding balance in an ever-changing world.

In this episode, I sit down with Chantel Ray, author of "Delegate Everything but Sex." We explore Chantel's unique approach to delegation and time management, discussing how she built a life that prioritizes personal time and family. Chantel shares insights on becoming a "time millionaire," offering practical tips on simplifying processes, automating tasks, and identifying what to delegate. We delve into the importance of self-awareness in delegation, the concept of decision fatigue, and how to overcome common obstacles in letting go of control. Chantel also touches on the significance of passive income and challenges conventional expectations for working women. Throughout our conversation, we uncover valuable strategies for leaders looking to maximize their productivity and create a more balanced life.

Minter Dialogue with Brian Solis In this 596th episode, I sit down with Brian Solis, a digital analyst, anthropologist, and futurist. We explore his journey from digital disruption expert to personal transformation advocate, discussing his latest book, "Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future." Brian shares insights on the rapid acceleration of digital adoption during COVID-19 and the subsequent challenges in true business transformation. We delve into the importance of self-awareness, humility, and empathy in leadership, particularly in an era of perpetual disruption. Brian offers a compelling perspective on the need for innovative, creative, and empathetic leaders to help unlock our collective potential. The conversation touches on societal issues, the crisis of meaning in work, and the lack of resilience in modern society, concluding with a call for new leadership at every level to navigate ongoing disruption.

Minter Dialogue with Dr Chris Kerr (Re-release) In 2024, I released 47 new episodes and with listeners from 113 countries I want to acknowledge those who are listening from as far away as Argentina, Chile, New Zealand, Indonesia and South Africa. I want to thank you for all your support and words of encouragement. I am grateful to have your ear and precious time once a week. So to celebrate the new year, I wanted to re-release the top 3 episodes of the year in terms of popularity. And I found it deeply meaningful that the most popular episode was the conversation I had with Dr Chris Kerr. Dr Chris Kerr is a hospice physician and end-of-life researcher. He's also the acclaimed author of “Death is But a Dream” as well as one of the most viewed TEDx speakers, with over 5 million views for his talk, “I See Dead People: Dreams and Visions of the Dying.” In this conversation, we discuss his work, what he has observed about people dying and death, the way the medical community evaluates and embraces — or doesn't — death. We look at the difference between psychedelic-assisted therapy to deal with fear of death versus the types of the visions one has naturally. We touch on assisted suicide and euthanasia, as well as explore the major lessons Dr Kerr has extracted over the course of his fascinating 25+-year career. As profound as a conversation as I've ever had. You can also find the original show on Youtube here.

Minter Dialogue with Felix Velarde (re-release) This year, I released 47 new episodes on the Minter Dialogue podcast and we had listeners from 113 countries with the top 3 being the US, UK and India. But there's also Jamaica, Botswana, Bahrain, Mongolia and Turks & Caicos. At this point, with the pod running since 2010, I just five more episodes to go before hitting number 600 (at number 595) and I want to thank you for all your support and words of encouragement. I am grateful to have your ear and precious time once a week. As we step into the new year, I wanted to re-release the top 3 episodes of the year in terms of popularity. Coming in at number 2 was the conversation I had with serial entrepreneur, author Felix Velarde. Felix Velarde is a serial entrepreneur, with a long track record in the agency side of the business. He's currently CEO at The 2Y3X® Programme, chair and board advisor, and Partner and Chief Strategy Officer at AVA Acquisitions. He's also a keynote speaker and the author of "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team," published by Robinson. In this conversation, we discuss his book, the importance of creating a good company culture, establishing appropriate goals, governance, ethics, branding and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. You can also find the original episode on YouTube here.

Minter Dialogue with Paul Assaiante (re-release of episode 554) "Coach" Paul Assaiante is one of the greatest coaches in the history of intercollegiate athletics. He's labelled as the “winningest coach in college sports history,” sporting a 252-match winning streak over 13 years, a 507-29 all-time record, and winning 17 NCAA Championship titles as head coach at Trinity College. Paul systematically brought together great players from around the world and demonstrated how teammates from diverse cultures can unite to build a winning culture and team. And his experience is also enriched by having coached the US National Team in squash (17 years) as well as World Team Tennis with Billie Jean King. To add to his list of accomplishments, he's also co-author with James Zug of the book, "Run to the Roar, Coaching to Overcome Fear," (published by Penguin) and the subject of a 2013 documentary film, All In, by Marc DiBenedetto. In this conversation, we discuss his philosophy of coaching, how he's been guided by his personal purpose, the best ways to train, motivate and guide a team of individual athletes to bring out their best. We also look at the role of empathy in coaching, how to learn, improve and perform under stress, and the way to get the best out of everyone. He also addresses some of the challenges of coaching in today's environment, with the perils of social media, helicopter parenting and coming to grips with one's emotions. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

In this engaging episode, I welcome back Kevin Eikenberry, a repeat guest on the show, to discuss his upcoming book, "Flexible Leadership: Navigate Uncertainty and Lead with Confidence," set for release in early 2025. We explore the critical role of confidence in leadership, especially amidst today's chaotic and fast-paced world. Kevin shares insights on the importance of self-awareness and the often-overlooked value of confidence in leadership development. We delve into the concept of sense-making and the challenges of adapting to a world that is no longer as predictable as it once was. Kevin introduces the Cynefin framework, a tool for understanding different contexts in leadership, and discusses the balance between flexibility and having a strong backbone. We also touch on the significance of purpose in guiding decisions and fostering commitment over mere compliance.

In this episode, I had the pleasure of hosting two-time Stanley Cup champion and former Philadelphia Flyers player, Daniel Carcillo. Daniel shares his transformative journey from a violent and angry NHL player to a person deeply connected to nature and consciousness. He discusses the pivotal role of natural mushrooms in his healing process, which helped him overcome brain health issues and become the best version of himself. We explore the power of psychedelics in personal growth and the importance of belief systems and lived experiences. Daniel also reflects on his hockey career, the lessons learned, and the significance of risk and accountability in life. Join us for an insightful conversation about transformation, resilience, and the pursuit of a meaningful life.

In this episode, I welcome Oleksandr Buratynskyi, a dynamic founder and executive coach based in Kyiv. Oleksandr shares his journey from a diverse career background, including roles in IT, logistics, and travel blogging, to becoming a startup founder and volunteer amidst the challenges of war in Ukraine. He is currently founder and CEO of tTravel.me, an app that allows travellers to keep all their itinerary and memories together in one location. We explore his role as a Jooble Agile Coach, where he helps businesses solve complex problems through communication and training. Oleksandr discusses the importance of breaking down silos within organisations and fostering a culture of collaboration. We also delve into his personal experiences during the war, highlighting resilience, unity, and the power of community. Oleksandr's insights offer a unique perspective on navigating uncertainty and building a meaningful life and business in turbulent times. Join us as we uncover lessons in agility, adaptation, and the enduring spirit of Ukraine.

In this 592nd episode of the Minter Dialogue podcast, I sit down with Justin Jones-Fosu, founder and CEO of Work Meaningful, to explore the intersection of meaningful work and inclusion. Justin shares his journey as a global citizen, husband, and father, and discusses his latest book, "I Respectfully Disagree: How to Have Difficult Conversations in a Divided World." We dive into the concept of meaningful work, challenging the notion that it must always bring happiness, and instead focusing on purpose and value. Justin introduces the idea of bringing meaning to work through the three rhythm model, inspired by job crafting research. We also touch on resilience, the importance of mindset, and the power of respectful disagreement. Throughout the conversation, Justin offers practical insights and personal stories, encouraging listeners to challenge their perspectives and engage with those they disagree with to foster empathy and understanding.

In this episode, I had the pleasure of welcoming back Maria Garrido, a dynamic individual who juggles multiple roles with grace and enthusiasm. Maria describes herself as a "hyperactive queenager," a term she embraces as she navigates her life as a mother of three, a multilingual Paris resident, and the Chief Marketing Officer of Deezer. We delved into her approach to maintaining cultural relevance in the music streaming industry, emphasising the importance of credibility and staying attuned to cultural shifts. Maria shared insights into Deezer's strategy for engaging diverse audiences, highlighting the significance of music credibility and user experience. She also discussed the challenges of personalisation in streaming services and the balance between business interests and user satisfaction. Beyond her role at Deezer, Maria is the founder of Terranum Wellness, a retreat centre in Galicia, Spain. She spoke passionately about her journey from corporate life to creating a sanctuary for wellness, driven by her personal experiences and a desire to offer others the same healing she found in retreats. Maria's story is one of resilience, curiosity, and a commitment to authenticity, both in her professional endeavours and personal life.

Minter Dialogue with Sara Ismail-Beigi Bartlett In this episode, I sit down with Sara Ismail-Beigi Bartlett, a dynamic HR consultant and executive coach based in Cleveland. We explore her unexpected journey from aspiring mechanical engineer to a leader in organisational behaviour and change management. Sara shares insights into the challenges and opportunities within the HR landscape, emphasising the importance of understanding the psychological aspects of change. We also delve into her podcast, "Can I Offer You Some Feedback?", discussing the nuances of giving and receiving feedback in both personal and professional contexts. Sara highlights the significance of trust and relationship-building in effective communication. Throughout our conversation, we touch on the evolving nature of healthcare, the role of empathy in leadership, and the complexities of transparency in the workplace. Join us for a thought-provoking discussion that offers valuable perspectives on leadership, change, and the art of feedback.

Join me as I sit down with the legendary guitarist Stanley Jordan in this captivating episode. We reminisce about our first meeting and the unforgettable moment when Stanley played my favourite song, "Angel." Stanley shares his unique perspective on music as an applied philosophy, a way of understanding the world that transcends mere entertainment. We delve into the profound connection humans have with music, exploring its therapeutic potential and its role in significant life events. Stanley also discusses his innovative work in sonification, translating scientific data into musical sound, and his creation of a periodic table of music. We touch on his iconic contribution to the Macintosh chime and his deep appreciation for the Grateful Dead's musical legacy. Stanley's passion for integrating music with science and education shines through, offering a glimpse into his future projects and his vision for a more musically connected world.

In this latest episode, I had a wide ranging discussion with Michael Brown, author of "I Don't Agree", a book that explores navigating disagreements and fostering mutual respect. Brown shares his personal journey, highlighting a tumultuous period in his career involving a power struggle with business partners, which inspired his book. Two key points discussed include the concept of attribution bias, where individuals often credit themselves for positive outcomes in negotiations, and the innovative idea of integrating mental health support within soup kitchens, aiming to address homelessness by providing accessible mental health services.

In this episode of the Minter Dialogue podcast, I explore the possibilities of delegating the hosting to AI, in the form of Google's NotebookLM. In the ensuing interview that is artificially constructed by two voices, there are two interviews with quite different editorial approaches to exploring my book, "Heartificial Empathy, 2nd edition". The first discussion centres around the potential of empathy as a competitive advantage in a world increasingly dominated by AI and algorithms. Two key points raised include the idea that empathy is not merely a passive feeling but an active process requiring genuine understanding of others' emotions and motivations. The second discussion focuses on more ethical issues and is more critical of my book.... Which do you prefer? One, both or neither? Please drop in your comments and let us know your thoughts/reactions!

This episode is with Vincent Kouwenhoven, a Dutch entrepreneur who transformed a hobby into the largest safari operation in Zambia and Malawi. Vincent shares his journey from a corporate career in telecoms and venture capital to pioneering fintech solutions in Africa. He discusses his passion for the continent, sparked by a gap year adventure, and how it led him to invest in sustainable safari lodges. We explore the unique allure of Zambia's wilderness, the importance of creating jobs for local communities, and Vincent's innovative approach to eco-friendly tourism. Discover how Vincent's leadership style evolved through hands-on involvement and his commitment to kindness and sustainability. Whether you're a seasoned traveller or new to the safari experience, Vincent's insights offer a fresh perspective on luxury travel and conservation. Tune in to learn more about the magic of Africa and the impact of responsible tourism.

In this engaging episode, I welcome back Fabrice Grinda, a seasoned tech entrepreneur and investor. Fabrice shares his journey from his early days in France to building tech companies and investing in over 1100 startups through FJ Labs. We delve into his unique approach to life, challenging societal norms and embracing authenticity. Fabrice discusses his transformative experiences with psychedelics and how they influenced his personal and professional life. We also explore the role of AI in modern business, with Fabrice explaining how every company he invests in utilises AI in some capacity. He introduces Fabrice AI, a digital representation of himself, designed to answer frequently asked questions from entrepreneurs. Throughout the conversation, Fabrice offers insights into the future of AI, the importance of emotional intelligence, and the value of a broad education.

In this episode, I sit down with Karin von Hippel, Director of the Royal United Services Institute (RUSI) in London. We explore her extensive career in think tanks and foreign policy, including her work with the United Nations, the State Department, and the European Union. Karin shares insights into her early career, discussing her first job working on Somalia's political options post-dictatorship. We delve into the concept of resilience in conflict zones and the importance of national service. Karin reflects on the challenges of geopolitics, the role of think tanks like RUSI, and the complexities of global security threats. We also discuss leadership qualities and the evolving nature of international relations. As Karin prepares to leave RUSI, she offers her perspective on the future of global politics and her own next steps. Join us for a thought-provoking conversation on leadership, resilience, and the intricate web of global affairs.

In this episode, I had the pleasure of hosting Willie Pietersen, a distinguished professor at Columbia Business School and former CEO, who shared his remarkable journey from South Africa to the United States. Willie discussed his experiences growing up during apartheid, his career transition from law to business, and his insights on leadership. He emphasised the importance of personal leadership, strategic direction, and interpersonal skills, drawing on his own life lessons and the example set by Nelson Mandela. We explored the challenges of maintaining ethical standards in leadership and the role of moral courage. Willie also shared his thoughts on the biases that affect decision-making and the significance of having a shared purpose in business. For those interested in learning more, his book "Leadership: The Inside Story" is available on Amazon. It was a truly enlightening conversation, and I hope to meet Willie in person someday to continue our discussion.

Minter Dialogue with Neal Schaffer In this episode, I host Neal Schaffer, a digital marketing expert and author of the new book, "Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing." Neal shares his journey from Southern California to becoming a global influencer, educator, and consultant. He discusses his extensive experience in Japan, where he lived for 15 years, and how it shaped his approach to social media and digital marketing. Neal emphasises the importance of a results-driven, experimental mindset in marketing, inspired by the PDCA (Plan, Do, Check, Act) methodology. He also highlights the value of long-term relationships and a holistic perspective in business. Neal's latest book aims to democratise digital marketing strategies for small businesses and entrepreneurs, helping them make meaningful connections and achieve sustainable growth.

Minter Dialogue with Lucy McCarraher In this episode, I sit down with Lucy McCarraher, co-founder of Rethink Press and founder of the Business Book Awards. Lucy shares her journey from magazine publishing to becoming a TV journalist and scriptwriter, before diving into the world of business books. She discusses the innovative publishing model of Rethink Press, which allows authors to pay for publishing packages and receive higher royalties. Lucy also touches on the importance of storytelling in business books and the emotional journey of writing. Our conversation explores the role of AI in publishing and the significance of the Business Book Awards in recognising diverse voices in the industry.

Minter Dialogue with Mark Cox In this episode, I host Mark Cox, a prominent figure in the sales industry and author of "Learn to Love Selling." Mark shares insights from his extensive career in managing large sales organisations and founding In the Funnel, a company dedicated to elevating the sales profession. We delve into the nuances of B2B sales, the importance of curiosity, and the evolving role of salespeople. Mark also highlights the significance of building genuine relationships, maintaining integrity, and fostering a customer-first mentality. This episode is a treasure trove of practical advice for anyone looking to excel in sales and leadership.

Minter Dialogue with Michael Katz In my latest podcast episode, I had the pleasure of hosting Michael Katz, the innovative mind behind Flowsend AI. Michael, a technologist from Baltimore, shared his journey from a sceptical tech enthusiast to a pioneering entrepreneur in the AI space. Initially cynical about AI, Michael eventually recognised its potential to amplify human creativity, leading him to develop Flowsend AI. This tool was born out of his frustration with the time-consuming process of managing podcast content. Flowsend AI automates these tasks while maintaining high standards of quality and personalisation, transforming original content into various formats for broader audience engagement. Michael emphasised that while AI might not yet generate original thought, it excels at repurposing and enhancing existing material, making it invaluable for content creators. He candidly discussed the challenges of running a startup, particularly prioritisation and client acquisition, but his passion for solving real problems keeps him motivated. Looking ahead, Michael aims to expand Flowsend AI's capabilities, envisioning a future where AI tools seamlessly integrate into content creation. For those interested, Flowsend AI offers a free trial and a special discount with the promo code Minter30. To stay updated on Michael's journey and Flowsend AI's developments, follow him on LinkedIn (Michael N. Katz) or Twitter (@MiguelKatz). This episode highlights the transformative power of AI in content creation and Michael Katz's inspiring journey, showcasing how passion and innovation can lead to groundbreaking solutions.

Minter Dialogue with Maria Ross In the latest episode of my podcast, I had the pleasure of welcoming back Maria Ross, an empathy advocate, speaker, author, workshop facilitator, and brand strategist. It's been four years since Maria last joined us, and she has continued to champion the cause of empathy in leadership and business. Her new book, "The Empathy Dilemma: How Successful Leaders Balance Performance, People, and Personal Boundaries," explores the complexities of applying empathy in the workplace, especially in a post-pandemic world. Maria shared her journey into empathy advocacy, which began with a life-altering brain aneurysm at 35. This experience shaped her understanding of empathy, particularly in healthcare, where she discovered the power of patient and family-centred care. We discussed how empathy can be operationalised in healthcare and business to improve outcomes and satisfaction. We also delved into the connection between empathy and resilience, emphasising the importance of self-awareness and self-care. Maria highlighted the role of psychological safety in fostering an empathetic workplace and the need for mutual trust between leaders and employees. For more insights, you can connect with Maria through her website, The Empathy Dilemma : https://theempathydilemma.com, on Instagram at @redslice.maria, or on LinkedIn.

Welcome and Introduction - Minter Dial welcomes Jay Baer back to the show after five years. - Introduction of Jay Baer as a business growth and customer experience researcher, author, expert, and advisor. Jay Baer's Background and Expertise - Jay Baer shares his extensive experience in digital marketing and customer experience. - Discussion of his new book, "Time to Win," and its powerful insights. The Importance of Domain Names in Branding - Jay Baer explains the process of choosing book titles and securing domain names. - Emphasis on the significance of having a memorable and relevant domain name for branding. Empathy and Customer Experience - Jay Baer and Minter Dial discuss the decline of empathy in business interactions. - Jay highlights the importance of treating customers with dignity, respect, and kindness. - The concept of an "empathy deficit" in modern business and its implications. Efficiency vs. Empathy in Business - Exploration of the tension between efficiency and empathy in customer service. - Jay Baer argues that true empathy is circumstantial and requires understanding individual customer needs. - The challenge of balancing efficiency with genuine customer care. The Role of Speed in Customer Satisfaction - Jay Baer discusses the critical role of speed in customer experience. - The concept of "responding without answers" to manage customer expectations. - The importance of setting realistic expectations for response times. Internal Communication and Organisational Efficiency - The necessity of fast internal communication to achieve external responsiveness. - Jay Baer emphasises the need for internal cohesion and alignment to meet customer expectations. The Future of AI in Customer Service - Jay Baer predicts the increasing role of AI in customer service and its impact on job roles. - Discussion on the balance between AI efficiency and maintaining a human touch in interactions. Setting Expectations and Managing Customer Perceptions - The importance of setting clear expectations for response times and service delivery. - Jay Baer shares examples of how businesses can manage customer perceptions through effective communication. Conclusion and Contact Information - Minter Dial praises Jay Baer's pragmatic solutions and engaging insights. - Information on how to contact Jay Baer, hire him for speaking engagements, and access his books. - Mention of Jay Baer's website (jaybaer.com) and the book's website (thetimetowin.com) for further resources and research. Final Thoughts - Minter Dial reflects on the importance of balancing speed, empathy, and efficiency in business. - Encouragement for listeners to apply Jay Baer's principles to improve their customer experience strategies.

Minter Dialogue with Torsten Hoffmann Torsten Hoffmann, a filmmaker and techno optimist with a passion for emerging technologies. Torsten's journey from Munich to Melbourne and finally to London is as fascinating as his career in documentary filmmaking. His insights into the world of artificial intelligence and space exploration are not to be missed. From Business Deals to Filmmaking Torsten's transition from the business side of documentaries to becoming a filmmaker himself is a story of curiosity and passion. Initially involved in selling documentary packages to platforms like Netflix and Samsung, he realised that filmmaking was not an insurmountable challenge. His first documentary on bitcoin, inspired by his academic work on alternative currencies, marked the beginning of his journey into the world of documentaries. Despite its modest budget, the film's success set the stage for his future projects. The Allure of Space Torsten's latest documentary, "Fortitude," delves into the burgeoning space industry. He discusses the various facets of space exploration, from the geopolitical motivations of the past to the current commercialisation efforts. The film explores the economic potential of space, highlighting the significant reduction in costs and the technological advancements that are making space more accessible. The Hype Cycle and Timing One of the key themes Torsten touches upon is the importance of timing in the success of technological ventures. Using the example of bitcoin and the space industry, he explains how being at the right place at the right time can lead to viral success. His films mirror the hype cycles of the technologies they cover, capturing the zeitgeist and riding the wave of public interest. The Future of Space Exploration Torsten's optimism about the future of space is tempered by concerns about space debris and the potential for geopolitical conflicts. However, he remains hopeful about the scientific and commercial opportunities that space offers. His film "Fortitude" aims to inspire a new generation of space enthusiasts and highlight the economic potential of space technologies. The Art of Documentary Filmmaking Creating a documentary is a labour of love for Torsten. He invests his own time and money, often without a script, allowing the project to evolve organically. This approach, while risky, results in a more authentic and engaging film. His dedication to capturing detailed and factual content sets his work apart in a landscape often dominated by lighter, less rigorous productions. The Role of Space in Everyday Life Torsten's insights into the practical applications of space technology are eye-opening. From improving agricultural practices to tracking environmental changes, the data provided by satellites has far-reaching implications. He emphasises the importance of understanding these technologies, not just for their scientific value but for their potential to transform industries and improve lives. Looking Ahead As Torsten prepares for the release of "Fortitude," he is already contemplating his next project, which will focus on artificial intelligence and the future of work. His commitment to exploring cutting-edge technologies and their impact on society ensures that his future films will continue to be both informative and thought-provoking. For those interested in watching "Fortitude," it will be available on Apple TV, Amazon, and Torsten's own website. Engaging with his work through these platforms not only supports independent filmmaking but also provides an opportunity to delve deeper into the fascinating world of space exploration.

Minter Dialogue with Lidewij Niezink and Peter van der Putten Lidewij Niezink's Background and Current Work - Lidewij shares her extensive experience in empathy within psychology. - Recent focus on integrating AI into applied psychology at Hanze University. - Exploration of using AI, particularly chatbots, in student projects to enhance their studies and professional development. Peter van der Putten's Background and Current Work - Peter discusses his long-standing fascination with AI since 1989. - His dual role as an assistant professor at Leiden University and director of the AI lab at Pegasystems. - Emphasis on AI's role in understanding human intelligence and emotions, and its application in customer interactions. Intersection of Empathy and AI - Minter highlights the guests' converging paths: Peter from AI to empathy, and Lidewij from empathy to AI. - Discussion on the potential of AI to assist in therapeutic contexts due to a shortage of human therapists. Defining Human Uniqueness - Peter and Lidewij debate what makes humans unique, considering empathy, consciousness, and irrationality. - Peter suggests that our projection of human qualities onto AI and other entities is a significant aspect of our interaction with technology. Empathy in AI and Human Interaction - Lidewij emphasises the importance of holding experiential space in empathy, avoiding projection and judgement. - Peter discusses the moral expectations in empathetic interactions, whether human or AI-driven. Challenges and Opportunities in AI Empathy - The guests explore the complexities of encoding empathy into AI, including the need for transparency and understanding the end goals of AI applications. - Peter shares insights from his research on AI's ability to understand and replicate human emotions and intentions. Practical Applications and Ethical Considerations - Lidewij and Peter discuss the practical applications of AI in customer service and the importance of aligning AI behaviour with company values. - The conversation touches on the ethical implications of AI empathy, including the need for transparency and the potential for AI to hold humans to higher standards. Conclusion and Call to Action - Lidewij invites collaboration on developing empathic AI applications, emphasising transparency and ethical considerations. - Peter highlights the importance of starting with a human perspective in AI development and shares resources for responsible AI use. Contact Information - Lidewij Niezink can be reached through her website, empathicintervision.com, and LinkedIn. - Peter van der Putten's work can be explored further through Pega.AI and his academic research, accessible via a simple Google search.

Minter Dialogue with Mark Hurst In this episode of the podcast, Minter Dial welcomes Mark Hurst, a digital strategy expert and founder of Creative Good. The conversation begins with a nostalgic reflection on their long-standing acquaintance and shared interests, particularly their collaborative work on World War II research. Mark delves into his career-long mission to improve technology for the benefit of users, highlighting his early optimism during the advent of the web in the mid-90s. He contrasts this with his current concerns about the unethical practices of the major tech companies. Mark discusses his radio show, Techtonic, which he started to address the negative impacts of these tech giants. He emphasises the importance of ethical considerations in technology development and criticises the industry's shift towards exploiting users for profit. The conversation also touches on the historical context of tech regulation, the role of customer feedback in product development, and the ethical dilemmas posed by modern capitalism. Minter and Mark explore the potential for more responsible business models, such as cooperatives and B Corporations, and reflect on the legacy of companies like Hewlett-Packard. The episode concludes with Mark recommending an insightful interview with astronomer Sam Lawler on his show, which highlights the broader implications of unchecked technological growth. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Rob Greenlee Rob Greenlee is a veteran of the podcasting industry with a rich history in radio and online content. Rob shares his journey from radio to podcasting, highlighting his roles at Microsoft, PodcastOne, Spreaker, and Libsyn. The conversation delves into the evolution of podcasting, contrasting it with traditional radio, and discussing the impact of platforms like Spotify and Apple. We explore the global podcasting landscape, the role of AI in content creation, and the tension between maintaining podcasting's authenticity and commercial pressures. Rob also touches on the importance of trust in media and the potential for branded podcasts to build deeper connections with audiences. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. 00:00:05 Welcome 00:01:35: Introduction of Rob Greenlee 00:05:39: Rob Greenlee's Background and Early Career 05:18: Transition from Radio to Podcasting 06:30: Learning and Unlearning from Radio to Podcasting 08:50: Challenges of Producing Radio Shows 10:63: Differences Between Radio and Podcasting 12:54: Trust and Reality in Radio vs. Podcasting 15:08: Commercial Influences on Podcasting 18:07: Current State of Podcasting 20:24: Global Differences in Podcasting 21:38: Distribution and Data in Podcasting 24:11: Chinese Podcast Market 26:43: Ecosystem Around Podcasting 29:31: Big Tech Companies in Podcasting 31:59: Spotify vs. Apple in Podcasting 33:42: Monetization and Premium Content in Podcasting 35:09: Importance of Voice in Podcasting 37:39: Transition to Video in Podcasting 42:30: YouTube's Role in Podcasting 43:45: Rob's Approach to Speaking to an Audience 48:15: Role of AI in Podcasting 51:66: Free Speech and Content Moderation in Podcasting 54:29: Podcasting for Brand Marketers 58:22: Rob's Show "Trust Factor" 1:07:30: Where to Find Rob Greenlee's Content 1:10:53: Conclusion and Thank You

Minter Dialogue with Pete Steege In this episode, I host Pete Steege, a seasoned marketing expert and author of "On Purpose: The CEO's Guide to Marketing with Meaning." Pete shares his journey from electrical engineering to a 30-year career in marketing, focusing on the importance of meaningful marketing in technical industries. The discussion delves into the evolution of marketing, the significance of understanding customer needs, and the challenges of maintaining clarity and consistency in marketing messages. Pete emphasises the value of generosity, authenticity, and simplicity in marketing strategies. The conversation also explores the role of CEOs in embodying the brand and the impact of AI on marketing. This episode is a treasure trove of insights for anyone interested in effective marketing and leadership. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Zoltan Vass In the latest episode of our podcast, I had the pleasure of hosting Zoltan Vass, a transformation director with a focus on technology, processes, and people. Zoltan's journey from Yugoslavia to the UK is not just a tale of geographical relocation but a profound narrative of resilience, adaptability, and the relentless pursuit of creating collaborative environments. A significant portion of our discussion revolved around the future of work, particularly in the context of remote and flexible working environments. Zoltan emphasised the importance of trust, ownership, and creating a safe environment where employees feel valued and supported. He advocates for a 100% flexible work model, where employees can choose their work environment, be it the office, home, or a coffee shop, based on what suits them best. We discuss how leaders and organisations might navigate the evolving landscape of work, including concepts such as wellness, sleep, the four-day work week, and how companies can implement shift patterns to ensure continuous coverage while allowing employees to enjoy longer weekends, thus boosting morale and efficiency. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Chris Daly In our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it. Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role. One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris passionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Adam Pisk Adam Pisk, co-founder of Bruntwork, an outsourcing company with a global presence in Colombia, Kenya, and the Philippines, joins us in this episode. Adam shares the remarkable journey of Bruntwork, which has grown to over 3000 staff in just three and a half years. We delve into the pivotal moments brought on by COVID-19, which forced Adam and his team to pivot from running a technology marketplace for trades and services in Australia to becoming a leading outsourcing provider. Adam discusses the challenges and triumphs of digital transformation, the importance of a strong 'why' in leadership, and the nuances of managing a remote team in the developing world. We also explore the role of AI in recruitment and how Bruntwork leverages technology to supercharge their operations. Adam provides insights into the work-from-home model, the importance of understanding client culture, and the future of outsourcing in a rapidly evolving business landscape.

Minter Dialogue with Markus Ernsten Dive into the essence of leadership with Markus Ernsten, a seasoned mentor, coach, and the author of "True Leadership Comes from Within." In this episode, Markus shares his rich life experiences and insights into what constitutes genuine leadership. He challenges the traditional notions of leadership that prioritize external validation and self-presentation over internal growth and self-steering. With a background spanning engineering, sales, and mentorship, Markus offers a unique perspective on the evolution of leadership in the face of digital transformation and generational shifts in the workplace. Discover why Markus believes empathy, fairness, and respect are crucial in both professional and personal breakups. Learn about the power of gratefulness and how it can transform pain into satisfaction. Markus also touches on the differences in leadership styles across cultures and genders, proposing that women may inherently possess traits that make them more effective leaders.The conversation takes a deep dive into the challenges of leading during uncertain times, the importance of balancing hard facts with human feelings, and the courage required to let go and trust in the collective knowledge of a team. Markus also emphasizes the importance of smaller, more calculated decisions in navigating change.For leaders, aspiring leaders, and anyone interested in personal growth and effective management, this episode is a treasure trove of wisdom. Connect with Markus Ernsten through his website, LinkedIn, or grab a copy of his book on Amazon. Join us for a thought-provoking journey into the heart of true leadership. 00:00 - True leadership comes from within, says Markus Ernsten. 00:22 - Markus is a mentor and coach who helps people improve their lives 02:47 - You talk a lot about gratefulness during your breakup 09:07 - Markus wrote a book on leadership and why did he write it 14:01 - Is this a German centric view or is it mostly global 15:49 - What about German leadership? Is there anything unique or stands out 20:48 - What about successful role models as leaders?  26:54 - There are hundreds of leadership books out there, but why are we still writing them? 31:19 - Integrity is the first step to true greatness, says Charles Simmons 33:45 - What in your experience is the key to transforming your culture 42:39 - Post COVID managers often expect more autonomy, self responsibility, initiative 44:53 - Markus: Leadership in uncertain times is different from leadership in normal times 47:44 - Markus: When there's uncertainty, a major leader gives direction 50:25 - How can someone find Markus, get your book, hire you If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Lisa Riemers Lisa Riemers, a digital accessibility champion and communications consultant. Given her role, Lisa bridges the often wide gap between technology and communications teams. With her expertise, she ensures digital channels and services are accessible, meeting the diverse needs of customers and employees alike. From discussing the nuances of digital communication to the importance of making content accessible to all, Lisa brings a wealth of knowledge and experience to the table. We also explore her artistic side, delving into her passion for painting and photography, and how this creativity intersects with her professional life. Join us as we unpack the challenges and opportunities in the evolving landscape of digital accessibility, AI, and the importance of human touch in an automated world. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Stan Phelps Stan Phelps, who is known for his distinct pink glasses and vibrant approach to marketing, has spent decades refining the art of standing out. He has been a prolific author, with his "Goldfish" series, qualified by a spectrum of colors, each representing a different aspect of business and marketing. In this episode, Stan delves into the importance of customer experience over the product itself, the power of prioritizing employees to drive engagement, and the significance of catering to your most valuable customers and employees. He shares his journey from "Purple Goldfish" through to "Pink Goldfish 2.0," highlighting the evolution of his ideas and the necessity of updating his work to reflect the current business landscape. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Greg Koerner Greg Koerner, a friend and fellow Fiji from my days at Colgate, is a seasoned and practical lawyer in New York who handles a diverse variety of complex civil litigation and other legal matters for clients of all sizes and levels of sophistication. But more importantly, for this episode, he's spent a lifetime playing Grateful Dead music, including DSO and Unlimited Devotion. He's toured with music titans, Vince Welnick, the Dead's last keyboardist, Charles Neville, Henry Butler and The Band's Garth Hudson. And next with the legend, Stanley Jordan. He also started his own project, Gent Treadly and The Joint Chiefs. We discuss his career, what playing the Dead has taught him and brought to him, some fun stories as well as his favourite and most meaningful songs. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Don Armand Don Armand is an ex-professional rugby player, having played for the Stormers in South Africa and the Exeter Chiefs in England, the latter with which he won the Premiership twice (voted Man of the Match for the 2017 final) and became European champions. He also captained the Chiefs and won two caps playing for England. Since retiring from rugby, Don runs SampsonArmand, experts in individual and organisational development by bringing focus to leadership processes, strategy, cultural change, team and organisational cohesion. In this conversation, we discuss his rugby career and the state of rugby, we explore the link between captaincy and leadership, how to build self-confidence and resilience, getting used to having ice baths, creating a legacy and the profound impact of relationships both on and off the field. If you've got comments or questions you'd like to see answered, send your email or, better yet, an audio file to nminterdial@gmail.com. You can always comment on the post with the full show notes (and transcript) on minterdial.com. And if you liked the podcast, please take a moment to go over to Apple Podcast, Spotify, or your favourite podcast channel, to rate/review the show. Otherwise, you can follow the Joy of Padel on social: @joyofpadel on X/Twitter and Instagram. There's also a YouTube page.