Podcasts about okay anyway

Comedic performer, actor, and two-legged dog Lena Einbinder arrives on the scene at So Fashionating in... ummm.... honestly? October. LOOK, WE EDIT WHEN WE CAN, OKAY? Anyway, Lena joins Max & Ruby to chat luxury, decay, and caninity (the state of being canine). Bow wow.

The Customer Is NOT Always Right… What's going on, everyone? This is Steve Larsen. I have a little bit of an unfortunate episode. Welcome to “Sales Funnel Radio” where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels and now here’s your host, Steve Larsen.  Hey guys. I am ... I love podcasting, I love talking with you guys, and it's been fun. I feel like ... especially the last week because I've been traveling, going around all over the place, I've had a chance to meet a lot of you and it's been a whole lot of fun. Okay, this is gonna be a little bit of a ... I don't know how to say this. I know that what I put out there, there's not many other people who are. I know that. I'm not cocky about it, but I know it. I don't know anyone else who delivers to the level that I have been. I don't know any ... You know what I mean? I'm not saying I'm the best. I'm not saying that I'm ... I'm not drinking my own Kool-Aid. I'm very against that also, but when someone gets sassy with me and saying that I'm not delivering. That's saying that. I know that I am. That is one of the fastest ways to piss me off. It's funny because Russell's actually the exact same. He and I had many conversations about it when we were ... I put so much heart and soul. I am not with my family right now. I'm not with them for a solid week because I'm going out and doing things that frankly, there's a few things I know that I really wish they had gone better that I didn't get paid what I know I was worth, but I did ... You know what I mean? That's fine. That's fine. I'm not trying to drink my own Kool-Aid again, but when someone comes out and they start taking advantage and acting like I owe them something that pisses me off faster than anything else on this world. I owe nothing to anybody. You know what I mean? Because it's so deep seeded in my brain to over deliver stuff, I'm fearful. It's a fear I have. Maybe it's a false belief I have that I have to over deliver on a massive scale constantly. Anyway. I have been chatting with somewhat of an angry customer. They bought one of the $100 funnels. Guys, I took down all of the $100 funnel options. The reason I did it is because I didn't like the client that was being attracted to that. My stuff is worth way more than $100. I don't even start talking with someone to build their funnel unless it's at least a 50 to $100,000 range with royalties in the back. $100 funnel? Not a huge fan of who that attracts. I'm not saying that everyone's that way. I am not blanket statement. I know that everyone's different. Everyone's got that, but unfortunately, there's been a few instances where it's attracted an individual that believes that $100 is a billion dollars, and I owe them my life. No. That's extremely cheap. It should be way more than that. You know what I mean? Anyway, I just wanted to read without actually ... I'm not gonna tell you who it is that was saying this. I'm gonna keep confidences. I'm gonna keep ... But I want to read a little bit of an email strand that's been going on back and forth with somebody who ... Man, I'm trying to bite my tongue, guys. I'm not much of a swearer, but holy crap. Oh, my gosh. There's a few parts I didn't record of this. I was pissed and still am. I'm gonna record it in the heat of this, which may be the best thing. Anyway. Please understand as I read this, whoever said the phrase that "The customer is always right" got straight A's in school, read about business, but never did it and has no idea what the freak they're talking about. The customer is not always right. They are not always right. If you want to work with your dream client, it also means that you don't work with other clients on purpose. I am probably one of the only people I know who is willing to fire a customer, a customer. I don't give a crap if you have the money to spend to actually buy my thing or hang out with me. If you're a jerk or an id' or you're a pri', my gosh, I will give you your money back and I will fire you. What a concept. I don't get ... Oh, man ... Okay. I'm gonna reign it back, reigning it back. I'm not talking like you, the listeners, if you're this individual just so you know, but I'm fired up. I want you to know why and I hope that you ... What I'm trying to do is I'm trying to elevate the customer that you work with and treat yourself well because there are jerks. There are idiots. There are people out there who want to take advantage of you every single straw that they can and protect yourself and be okay with that. Don't just work with anyone. If you're trying to get cash, I understand that you need to do that. I understand. I did that for a long time, too. But, man, you get to the spot though where you're like, "You know I actually could choose who I work with." It's amazing to do that. I'm gonna go ahead and read this. I just increased my support so this guy said he sent an email a couple days ago. I didn't see it. I apologize. Emailing me directly, PM'ing me directly, going straight to me on Facebook that's not my support; that's me. You know what I mean? Sometimes people will send messages directly to me. I am not my own support because I'm focusing on building cool stuff. I'm not my own support. I'm very involved with it, but I'm not. Anyway... He kept sending me personal messages. I hadn't got a chance to look at my messages for a while. Anyway, he said, "This is the second email in four days. I ordered" ... There was a funnel on there that was for 100 bucks called the smartphone insurance funnel. He said, "I only received one funnel. It was supposed to be three. I didn't receive the marketing course and you weren't funnels to model or the affiliate insurance companies to work with. This is supposed to be a done for you funnels. It's not." "I hope the MLM funnel system coming out on Thursday delivers what it's promising." I was like, "What on Earth?" ... This is my response, "Hey, man, I'm totally confused. I don't offer what you just described," which is true. I was like, "What are you talking about? I don't give any of that stuff." I said, "The smartphone insurance funnel comes alone, not with three. None of my sales material has ever talked about a marketing course or affiliate companies to work with." Getting in more details. "I've had an issue with a few idiots stealing my stuff and then posing as me. Pisses me off. They're jerking around with my name and my brand. Can you give me more info so I can nip this?" I was trying to be open and real and just let him know what's going on. Not trying to be, "Thank you for your concern. A customer service representative will get back to you within a few hour." You know what I mean? I hate that crap; just be real. Anyway. He sent a few screenshots over. I realize that some sales copy that I had written had talked about him getting what he was talking about, but it was never intended ... I was never ... What he bought, never came with these other things, ever. Ever. All the other people that ever got it, it never came with those thi' ... That was not a part of it. Says that there's a traffic course for 297. Says this, says this and I was like ... He took screenshots. He sent it over. I was like, "Oh, crap. He's right," and I knew that. I admitted it. I said, "Whoa. What the? What's wrong? That was never part of the funnel or the offer. It's just the funnel that I built. I'll go hit it with a hammer." I was trying to keep it light. I said, "Thanks for showing me." I said, "Weirdness. That's weird." That was kind of it. I thought that that was it, but apparently, it wasn't it because that ... I don't know how long. That was a couple weeks ago. I just got this scathing email... Holy smoke. I'm gonna go ahead and read it here. I'm gonna switch some names. I'm gonna switch some things so that there is some ... Anyway. I also wanna tell you the story of why I'm telling you this in just a moment. There's a reason for this. I'm not trying to just throw rocks here. Part of me is though. Okay. I'm human. I'm ticked. All right. She said, "Hey, Steve, I just got off the phone with so and so. He's a so and so here in so and so." Okay. Anyway. "I had to cancel his monthly lunch with some friends." I'm changing stuff here, so you see. Okay? Anyway. He said, "Apparently, it's too cold for finger" ... Anyway. He's kinda throwing some stuff around. I think he was trying to stay up and fluffy, but he definitely did not. He said, "But I digress. I know you're in the middle of your MLM Recruiting Funnel launch, and I'm sure you're quite busy. I was really looking forward to jumping on board. I love the MLM concept, but I've always thought there's gotta be a better and much faster way to do it. I passed on purchasing the funnel because of this whole smartphone insurance funnel issue, but I'm confident we can figure this out together." I'm like, "Ew, okay." "In the last email you sent in regards to the smartphone insurance funnel package I purchased, you said you were going to quote, unquote 'hit it with a hammer.' I'm not really sure what that means, but you didn't go into detail, so I guess I'll have to guess/multiple choice style put this, so you can pick. Deal? Awesome." "Did you mean A) Sorry, sucker. You lose. I got you. That's called bait-and-switch, son. Caveat emptor. Welcome to the big leagues, kid. Or B) You know what, dude? I know. This is totally my fault. I'm so sorry, but I'm not going to do this so to try and make it right, I'm gonna refund you your total purchase. Keep the funnel with the WordPress template. I'm gonna show you I'm a legit dude, and I wanna offer you 50% discount off of my MLM funnel." I don't discount price, so you guys all know that. There's some reasons why. It's because of an offer. I give way more than it's worth. He says, "I like making things right when I can. Hopefully, you'll get in, and I really look forward" ... He's talking as if he's me. "I look really forward to doing business with you and maybe meeting with you in an event." "Or C) Hey, what's up, bro? What's with all the" ... Anyway, he's skinning some stuff about his location as trying to be a jest so I'm not gonna say it. He said, "Now you get a taste of what's going on here every year; lol." Of course, he's trying to act like he's cool. "Of course, I'm gonna do what's right here and give you everything I promised. Not just because I'm a super awesome dude, but because I'm honest and have what is sometimes rare in business: integrity. Bam. Not to mention the whole truth in advertising thing. I don't want the FTC all over my rear end." Give me a break. "Since I'm starting to own my business, I've learned that reputation is what you live by and die by so heading your way is three funnels that I advertise: the traffic course, the upsales, the affiliate companies I recommend, the other goodies and resources. Oh, and I'm a straight shooter man. I want people to know that. Oh, and since you didn't get on the MLM package, you should have. Duh. I understand, so I'm gonna extend the $9.95 intro rate to you again. I want people like you in my group." "I'm glad we worked everything out. Come by and say, 'Hey, man' at the next events. My man, take your pick. I know this may seem a little silly, but I just need some clarity on some action, so I can ... gonna take. Stay warm. Thanks for the time." Says that. I was like, "Oh, my gosh. Oh, my gosh." And I started swearing in the car. Are you freaking kidding me? Are you freaking kidding me? My funnels, besides Russell himself, I don't know a human on planet Earth that has built more than me. I don't say it to be cocky. I say it to be real. My funnels kick butt. I know they do and I'm trying to tell him what he bought and what he's trying to go for ... It doesn't come with those things. I said, "Ha-ha. It's C, but I'm also a person who works with my dream client. Those other things were not part of the smartphone insurance funnel so I didn't give 'em to you. I'll refund you, but I also don't want you in the MLM stuff if that's the attitude over this." Guys, I'm fired him. Checkmate. "I constantly over deliver my audience and have full, clear conscience about what I do. Your refund is submitted, but it takes a few days. Stay classy, Steve." Holy crap. Only do stuff with the people that you want to. It doesn't matter. You having the cash to do something with me is not enough payment anymore. You know what I mean? I'm preaching in the choir, you guys. "Sales Funnel Radio" listeners, you guys are all awesome. I love meeting you guys. You're all awesome. You get it. You're into it. I over deliver. I constantly try to. It is probably a - I don't know - it's a complex I have over this thing, but the customer is not always right. It is not always right. They are not. Whosever said that, this is the most false crap on the planet. You're saying I gotta bend backwards at all times when I already know my offer does that for them? When I ... No. No. No. That's not what this is. That's not how I do this. That's not why I do it. I'm telling you this story because there's been tons of moments where someone'll reach out and they act like they are God's gift to me. They are not. They are human. I am human. You said you had money. I said, "I have an offer that I know over delivers and it'll work more than I'm asking you for anyway." I go and I hand it over to 'em and then you act like you own me. No. You need to do the same thing in your business, guys. I did that for three years. I did not work with my dream client. I worked with tons of start-ups. It's nothing against start-ups, but I was working with people who were not my dream client. I understanding my previous self. I understand people might not know who you are. I understand y'all gotta start where you are and I know a lot of people here, you are staring out, which is brand new, which is great, but man, understand the customer is not always right. Your offer is your offer. That's what you gave them and that's what they get. As part of the offer, I make sure I over deliver so that my conscience is so clear, guys. I have no, no at all regrets about what I do, what I sell, who I help, who I don't help and I fire the people that I don't want to work with. Life is short. Work with those you want to. Your happiness, guys ... I have worked with some clients and it has been an amazing experience. It has been and amazing experience. When we were building for guys like Marcus Lemonis and huge guys, huge guys. It's so cool because they are where they are because they also understand this. I've never met someone who is really, really big who also drinks their own Kool-Aid. I've never met someone that does that. I've never met anybody who goes out ... Now they might ... I'm not saying they don't know that they're not good. They're very clear on the fact that they know they're good. They are confident. They have absolutely certainty about their abilities, but they are als' ... There's a difference between that and drinking your own Kool-Aid and throwing it in other people's faces. There are a few people who make it there, but not as many as you might think. It's funny because a lot of attention goes to those people because they got a lot of publicity and stuff like that, but a lot of the people that I going and I was building with and building for, like huge guys. I've built for some amazing people. They understand that these funnels we build together. What's sexy about 'em is that they're a system. Set it and forget it. Walk away. One and done. There's some elements to that, but there's this other element that messes the whole thing up called the human element. We all mess up. Every one of us is a human and treat each other that way. Don't you dare go around acting like everyone owes you everything. You're never gonna get anywhere in life. You'll never gonna get anywhere in life. Be humble about it. I try and take that stance from it. Am I always? No. Am I fired up? Oh, my gosh. I am biting my tongue so hard right now. Every time I've made any leap in my career, you guys, it attracts people that I wanna work with and it attracts people who I might not wanna work with yet. They're not quite in the spot where I'd wanna work with them yet. I'm not talking about money. That's the funny thing. It's this X factor. I got offered 100 grand to build a funnel a couple months ago for this sure thing. It was getting me royalties for life. It was this killer topic and niche inside of Amazon. I knew I could blow it up. It had nothing to do with money at that point. It had nothing to do with my ability to blow it up. It had nothing to do with my ability. I know I could kill that. I know I could do amazing with it. I hated who the individual was. Not them as a person, but their attitude towards me was ridiculous. I don't know if they were trying to come off super confident because they thought that's what it took to make big deals. I don't know if it was ... I don't know what it was. I have no idea what it was, but I fired him. You guys, this business and this whole, all of it, life is short. Don't work for clients that you're hating. If you're hating 'em, what a concept. Fire them. Money's not enough. Your life can be very blissful or a living hell based on the client that you have. Not so much the money. I've seen too many people climb a business, build a business, build something that's amazing; huge value. But they deliver for clients that they actually hate and they wake up every day and they're like, "Oh, my gosh. I hate what I do. I hate my customer. I hate my client. I hate doing what I" ... It's not worth it. It's not worth it. I'm not saying it's not a lot of money, but really it's not a lot of money over this dispute. 100 bucks over this whole thing? Holy crap. Here you go. Refund. I don't want you as a customer anyway. That kind of attitude? We're done, anyway. You know what I mean? I know my stuff delivers so it's not about me getting the cash anymore. It's do you wanna go get the result? I know my product delivers. It has nothing to do with the 1000 bucks at that point, which is what I sell it for. It has everything to do with who do I want to work with and surround myself around. That routinely over and over and over again was one of the biggest things. I saw all these huge guys doing. It's not so much even more about ... When money's no longer option. No, I mean ... is no longer the threat in your life. When money is no longer the thing you're like, "Oh, my gosh. How do I get the next piece of cash?" I get that. I get it, but take that element out. What does your life look like? Who are you around? Are you enjoying it? Are you happy? Is there stuff going ... You know what I mean? That is the long-term play for your life. That makes this whole thing worth it. You can make cash, guys, using something like the "Expert Secrets" formula for how to create offers. That's incredible. That'll make you money. Making the money when it no longer is the issue, then it's like, "Oh, my gosh. What's the follow-up thing in my life I'm trying to solve? What's the thing? I'm wanna surround myself with amazing people. I'm wanna surround myself with people who give. I'm wanna surround myself with people who want to change the world like I do." I wanna change the world. I don't know how. I just know I do. I'm trying to figure it on the way. Every single person who gets around me who is trying to take and always take and never give, it turns into this drag. It will slow you down. It will kill your momentum. You'll sit down and you'll ... Guys, we had people like that several times who popped up in ClickFunnels sphere when I was over there. I can't talk about that stuff. I'm not going to, but man, we always had to take five. We would say a certain phrase, which is: "Some people's children." We would play some freaking Seven Nations Army. We'd dance around. We'd shake it off and we'd say, "My word. I hope that there are better people out there." There are. We know there are. Honestly, I believe most people are good. I believe ... It's hurt me many times, but my attitude is innocent until proven guilty on pretty much all of humanity, all humanity. Some people ... I know it's a weakness sometimes. I've been taken advantage for it many times, but I would rather error on that side then you treat everyone like they're a contract. You're not gonna create a real relationship with somebody by saying, "But you said this here and you said that there and you said that." What? You're gonna ... contract your way into a friendship with somebody. Come on. It's doesn't work that way. Anyway. This had nothing to do with funnels, but actually, it has everything to do with funnels. Go build a business that you not only can make money from, but you like being in. I have never met anyone who is successful in this who doesn't marry their business a little bit. You gotta be a little bit of a monomanic so you're gonna go be a monomanic in an environment that's terrible and toxic and awful and not a fun thing? I've done that many times. It's awful and it's one of the reasons I'm so passionate about not working with people I don't want to. I don't care. I don't give a crap if you have the cash. It's no longer about that. It's about who do want to work with? What do you want to surround yourself with? What is the environment? What are the people you want to be around? You get really serious about that. What's your environment worth to you? I'll tell you a good environment will accelerate your success pretty much more than any course or book or anything else in your life. You'll learn how to self-teach. You'll learn how to be self-fulfilling. You'll learn how to do those things on your own because you have the environment to do them, to learn them that creates those kinds of things. Sadly, weirdly enough, you guys, entrepreneurship is a bit of a lonely game. It can be. Very lonely. I've experienced that many times. I no longer work in an environment where there's people around me. I literally sit at home at a desk and I have to do things to create engagement and because it's a lonely game ... What? You want the engagement that you are getting to be with things that you don't like? That's a great way to create a miserable life. I've seen it happen many times. A lot of people, they'll go make a ton of money. Then they'll turn back around and talk about how miserable they are. All right. I know everyone knows what I'm talking about. Everyone's seen that before. Everyone's done that. Anyway. I think ... saying the same thing over and over and over again, but don't be afraid to fire people and I don't mean your employees. I mean your clients. Don't be afraid to fire 'em. What's your time worth to you? Life's short. Make sure you guys live in it. Guys, I'd rather make less money and enjoy the people around me then make tons of money and be completely miserable and lonely. All right, guys. That's all I got. Bit of a different one, but get serious about it because it's a real issue. Donald Trump--You're fired. You're fired. You're fired. You're fired. You're fired. You're fired. You're fired. You're fired. You're fired. You're fired. You're fired.  Thanks for listening to "Sales Funnel Radio." Please remember to subscribe and leave feedback. Want to get one of today’s best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

How you guys doing? How you guys doing? That intro, I love my intro. I think it's awesome, but I want to switch it up here sometimes. It's stuck in my head all the time. Hey, I got up pretty early. I love getting up early. I get up at about 4 o'clock when I can. My perfect day gets me up at 4 o'clock, which means I have to go to bed like 10:00. That's totally fine, but I was getting up, and I built this gym in our third car garage. I love lifting. Lifting is a ton of fun. I love it because it's a competition with myself. I didn't realize it, but my wife also got up at the same time, and she was just on our living room on the other side of the garage door inside the house. I was lifting pretty heavy, and I was trying to beat some records and goals and stuff like that. I was really pushing myself hard, and I was dead lifting. Dead lifting is my favorite lift. After you deadlift like super hard, like stuff kind of gets a little bit hazy in your vision, which is pretty normal. People are known to slightly black out a little bit. Not like in a bad way or anything, but you're like, "Steven, how does that sound? Where's the good way?" I was like yelling, like screaming and stuff. I didn't realize that she was on the other side, and she thought I was hurt. She got all scared and nervous and everything and I was like I was killing a babe. Like what, yeah. Anyway, hey guys, I'm excited for today. It's pretty early still. I'm excited for this week. I've been planning out my weeks really intensely before the week actually happens, and it's been amazing what it's been doing for my day. I hope that you guys are doing that as well. There's so much purpose, there's so much clarity on everything I need to get doing. Today one of the things I'm going to be doing is I'm going through ... A lot of you guys might know, if it's your first episode here, just know that this podcast has been documenting me creating and launching my Secret MLM Hacks course, Secret MLM Hacks product. We had about 37 people join us during the launch, which is great. Tons of people applied to join my downline, which is a lot of fun, which invigorates everyone else. Keeps everyone else moving and things like that. I'm getting an average of one to two people per day asking to join my downline, which is hilarious. I don't reach out to anybody. I don't do any of the face to face stuff very much. You know what's funny? I was talking to some of the people though like, "Awesome. Now what do you say face to face?" I'm like, "You know what? I kind of solved my own problem. I really don't talk about it at all face to face with anybody." I don't know. The subheadline for the thing was how do to X, Y and Z without friends and family even knowing that I'm in MLM and that's true. I think my parents and my family kind of know-ish that I'm in I, but not really. I think they think it's not like a real thing, or I don't know. I don't know, but that's the whole point. That's the reason I built these systems was to solve my own pain, and it's been working, and it's great. That's why I built the product to show everyone what I was doing as well. It's not a pitchfest. I don't show anyone. I don't even tell anybody what MLM I'm in, but it's been a lot of fun. Today what I'm building now or what I'm finishing is about three or four months, I did the first draft of the workbook that goes with the course. It's fantastic. It's fabulous. I love workbooks. About four years ago, three, four years ago ... Excuse me. I'm getting over a cold again, but about three or four years ago, I was going through this workbook. Actually I've got it right over here called DotComSecrets Ignite. It's a workbook. It's not like it's huge or anything, but I went page by page by page through it about four years ago. When it said, "Hey, do this, this and this," I did not move on until I did it. When it said, "Now do X, Y and Z," I did X, Y and Z and I did not move on until I had those things done. It was in the middle of college and I was hiding literally in the basketball stadium box office seats. I think I've told you guys this before. I would hide up there. I didn't have money really to get into the thing I wanted to. What I did is I went through that workbook literally page by page by page by page, and I planned out everything that it said. I did everything it said to do. When it was time for me to launch, I had all my ducks in a row. I knew where things were going. It made me answer the hard questions. How are you going to find people? How are you going to sell? What's the sell point? All that stuff. Where's the traffic coming from? What's cool is that it helped me apply everything that was being taught in a video course. I've set it up slightly the same way. I tend to think when I get someone's course ... I buy a lot of people's courses and got books all around me. I love studying. I love learning. I tend to think like hey, I'm going to through this entire massive thing. I'm going to go through all of it. Just watch it all in one shot and then I'll see what I want to do after that. It never works that way though. There's always so much stuff. I'm sure you guys have all done this. You read a book and you're like, "Oh my gosh. That was great. I should go apply that." You're like, "Well, I'll keep reading." You forget about it, right? There's a really, really great TED Talk by Mel Robbins. Mel Robbins is fantastic. She talks about The 5 Second Rule. The 5 Second Rule basically says look, if you have an idea, if you've got that thought that pops in your head and says, "I should do X, Y and Z," right, if you don't act on it in five seconds, it's gone. Right? Your head pulls the emergency break. Your head says, "You know what? There's too much risk involved with that." Even if there isn't, your head starts to find and search for a risk for it so that you feel justified and not doing it. Does that make sense? The whole point of what I'm trying to say right here is that I kept thinking it through, I got the first draft of this workbook back and it looks fantastic. It's so cool. Oh my gosh. I'm so excited for it. Anyway, it's going to help a whole bunch of people. Apply my course and actually get the stuff done so that they're not stuck in this like learning cycle. I talked about that a little while ago too, but so they're not stuck in the learning cycle. I'm excited to actually get this thing out there, but I'm going through and I'm making edits. One of the things in here talks about relationship creating. Now I know a lot of people call it relationship marketing or other things besides MLM, which kind of makes me laugh a little bit. MLM. MLM. I talk about relationships and not in a way that I think people really think about it. What you do in here though is you list out a whole bunch of people that you wish were in your downline or who were buying from you or specifically the people who have lists of the people that you wish you could sell to. Right? You got two ways to really go about this MLM thing. Okay? This is what I want to talk about today. There's really two ways to go about this MLM thing. The first way is the way that it's traditionally taught. There's nothing wrong with it, but it takes forever. The other way is more of the way that I do it, which gets people applying to join my downline which is amazing. Then I give everyone in my downline those same systems so they can keep duplicating. Anyway, there's really two ways to go about it. The first way, okay, imagine this. I used to go backpacking a lot. I grew up in Littleton, Colorado, which is like right between Denver and the mountains. I mean I was skiing since I was five. Skied like crazy. Tons of skiing. Lots of backpacking. Lots of outdoor stuff. I absolute love that kind of stuff. I haven't been able to do as much of that lately, but I still love it. I remember there was a summer we went on a three week backpacking trip. It was this three week backpacking trip and I remember that like two weeks in, we get to this spot where we were planning on resupplying our water at this creek. We get to the creek and everyone's tired. After two weeks, your legs are kind of broken in. You don't really feel it as much anymore. It's really those first like three or four days that kind of hurt a little bit. Then after that you're like, "Okay." Just like anything, there's growing pains at first and then you kind of get to a spot where your body adapts or like anything else, your brain adapts so you figure out how to solve the problem, whatever it is. Backpacking taught me a lot of stuff about life and business. Anyway, we get to this spot after two weeks in. We get to this spot where we're going to go refill up our water and there's no water. The creek is totally dried up. Totally dried up. We were like, "Oh, crap. We still have 48 hours before we're going to go waltz into camp." It's actually kind of a dangerous situation. We pooled all of our water together and everyone threw the rest of the water that they had together in this circle. We kind of rationed the water out the remaining 36, 48 hours, which might sound like hey, you can be okay, but when it's high altitude like that, your brain goes a little bit weird when it doesn't have a lot of water. You start to not necessarily hallucinate, but you can. It starts to mess with you. We were really high up, when you are dropping a lot of elevation to get down to the camp where we would like resupply. I think we went home for like a day or two and then we went back out for another week. There was a lot of us. There's probably like 15, 16 of us. It was one of my favorite memories ever. Do you think that we stood there and started digging for water? No. No. Is that the most efficient thing to do to sit there and start digging for water right there? No. Why? It would take forever. Right? Wouldn't it be better just to pull a map out and go find out where the existing water is and walk to that water? Ah, Steven. Oh, thank you so much. Here's the lesson of it, here's the lesson of the whole thing is when you go and you start talking to family members and friends who do not have a preexisting disposition to buy into MLM or your product, you are digging for water where it does not exist. It's not to say that you won't find it. In fact, a lot of people do, but my word. For me I hate doing that way. I got to sift through a lot of rocks, a lot of weeds, a lot of boulders on the way to find the few spots of water that hopefully will create more water for me and I eventually can retire. You know what I mean? It's way better for me to just go and find existing streams. Way better. Right? If I have to go and I even have to pay a toll to some river owner, right, that's totally worth it. It's still going to be more effective and efficient for me to go do that than me to actually start right there. I could even go to a swamp and just start digging. Guess what? That's some nasty water right there. You don't necessarily need that kind of water. Go find the water that's already moving. The water that's already in motion. The water that is already in motion. The water that's already going. The water does not depend on you to move it. Right? Has anyone ever drank stagnant water that you filtered? Holy crap. That is nasty crap. Hopefully you're starting to get the analogy here. Rather than me going and starting to dig water where there once was water, I don't care if even it used to be the Mississippi, if it's not there, go find it. Right? Move with it. Shift happens. I'm not a swearer, but I actually caught that. Shift happens. Okay? Anyway, it's better for me to just go find who already owns the ... I could go find a river source that nobody owns or I might go find a river source that somebody does own and I have to pay a little bit of homage to. Pay a little bit of fee to. Maybe a relationship for to actually gain access to. I treat MLM the exact same way. Okay? The exact same way. I'm not going to go to the places where I'm going to have to dig and hunt and search and find and track and trap and trick and go and say, "Oh my gosh. This is what you need. You have to have this. You need this. You need this." First of all, if anyone needs my thing, they're already not a good candidate for me. I am looking for people who are already in motion. People already moving. I want the people that are sometimes hard to get the attention of because they're so active in their life. That's the kind of person that I want. Right? That's the kind of person you should want. Right? That's exactly what I teach my downline to do is how do you find those kinds of people and how to do you become attractive in a way so that they start coming to you, right, rather than you going and tricking, trapping and tracking. That's my three T thing I guess. I don't know. I kind of made it up on the spot, but I kind of like it. It's sticking. Does that make sense? What I do is in this workbook is I go and I help people identify where the existing river sources are and then what you do to court and slightly date the river owner, right, because you might not own that river. You might not be the first one who found the river. If you're not, which chances are you're not, right, you might have to either pay some homage to that person or whatever it is. Let's think of Facebook for example. Right? The way I see people digging for water in Facebook is they'll go around and they'll start ... Man, if my wife gets invited to another party, it's someone's house party, I swear she's going to snap one day. She gets invited to so many house parties and she is not in MLM at all. That's people digging for water where there once might have been water, but there's not water. Going on Facebook and posting a whole bunch of stuff like "I'm working from home today" or they're posting selfies of them in the gym. "Working from the gym today." It's like really? Really? You're working from the gym? I saw somebody come out the woodwork and say, "Hey. Oh man. I'm so excited. I made $30 this month from my MLM. That paid for our diapers." I was like man, you've been in that MLM for three years and you're just barely paying for diapers? Something is wrong. Wake up. Something is up. I'm not saying it's not effective and I'm not making fun of anybody. In any other business, in any other scenario, in any other industry, right, people would call that not necessarily a success. Right? People wouldn't necessarily go to the people who didn't want to have their product in the first place. I am never, ever, ever going to be in the market for a pink Volkswagen or probably any Volkswagen. Don't try to sell me one. I don't have a preexisting disposition towards it. How do you find the rivers of the people who already have a preexisting disposition towards MLM? How do find those people? How do you get attracted to them? Solve that problem and my friends, you get one to two people asking to join your downline a day. I solved that problem. It took me a while. I certainly figured out how to not do it. There's a lot of times I failed, but eventually I turned on the spicket and I was like, "Holy crap. It's working. My word. Check this out." That's what Secret MLM Hacks is all about. With this workbook though, what I'm having people do is identify where the existing streams of traffic are. Let's take another Facebook example. Right? Mark Zuckerberg's done a great job creating existing streams of traffic on Facebook. Right? It's better for me to go pay ads and target people who have that preexisting disposition towards MLM rather than just digging randomly in these random spots. Right? Mark Zuckerberg created the traffic for me. I know where people are hanging out. I know where they are. Right? I know how to put ads in front of those people and get their attention and get them to ask to join. Like how interesting? Right? Interesting concept there. If you do it the other way around where you're like digging, man, that's like ... Tell me. Tell me that you have not felt burnt out before doing that game. Again I'm not making fun of it. I know there are people that get great success out of it. That's awesome, but I'm not willing to put like 10 years of work into something before I start to see a return. I'm not willing to do that. I'm not willing to do that and I'm fine being open about that. I will not do that. There is definitely a better way and I found the way and I've been doing that way. Does that make sense? I hope that there's been some epiphanies with this that going and posting on Facebook all over the place, that's not a bad thing to do. Man, if that's you're only strategy, you are digging in places where there is not currently water and you're trying to dig deep enough with a belief that there is some. Eventually sometimes guys it's just easy enough to just throw the towel and say, "You know what? There's got to be a better way," and you start figuring out, "Yeah. You know what? You're right. You're right. That makes sense." Anyway, I hope that makes sense. I know that people have reached out before and they'll be like, "Steven, that's so cool. What you do is really, really hard though." I'm like it's actually not. I think that's the part that's been the most shocking to me. It's actually have been way easier than I thought it was going to be. I thought it was going to be a lot harder. Now I had to go through a lot of stuff to get to this spot and that's part of what my course teaches. It's what did work so you can shortcut all of that. Right? It's what did go through and help people or help me actually get success with it. Right? It's not like it's been a one hit wonder. It's still going. It's still running in the background 24/7, 365. It's just running in the back. It's been fun to be able to have that. There's a quote. When I get up in the morning, a lot of times I like to listen to these different inspirational videos on YouTube and things like that. I love that. I love that stuff. Anytime there's like a quote that really hits me hard, I actually write it on a legal piece of paper and I thumbtack it to my wall. In front of my wall or like in front of me right now, I got pieces of paper thumbtacked all over the place. I got a big massive wall calendar, but then there's thumbtacks all over the place. Sometimes it's a white piece of paper that I grab. Sometimes it's yellow. It's like this white-yellow mural on my wall in front of me right now. There's one on here that I look at a lot. It says, "If you do what is easy, your life will be hard." Isn't that interesting? "If you do what is easy, your life will be hard." Folks, go ahead and start trying to craft into your life growth experiences. If you've been digging because you don't know any other method of getting people, just take a chance and understand that there are other ways to get this done. There are other ways. If you start looking at what the top MLMers are actually doing, I guarantee you they're not digging in random spots. They're not sitting around going, "Hey. Hey. Hopefully this works. Hopefully this works." They're usually not doing home or hotel meetings. Okay? That's what they teach everyone else. We become their lead gen. Does that make sense? It's a stark reality. It's a harsh reality. One that I feel like a lot of people don't ... Anyway, I'm sorry if I'm the one that's like bursting the bubble on that, but start looking around. Understand what's going on. Start modeling them or model my stuff or take my course or whatever it is. Just understand that there are other ways to do this game. Anyway, that's all I got for you guys. I'm editing this section in the workbook. I got the first section back or the first edition back and I love it. It's so amazing. There's some tweaks and different things I got to go switch or fit and update and things like that. Then I am shipping it out to everybody who got the thing, who got Secret MLM Hacks. I'll ship it out to them. They get a physical copy and they also get a digital one. Then my plea is that they go page by page by page. You know what's funny is the first workbook that I actually filled out, that DotComSecrets one, guess which business I was planning? This one. What's funny is I did never expect that I would go work for Russell Brunson. I never expected that I would go do X, Y and Z. There's all these different detours, but I learned everything I needed to on the way to actually pull off what I planned in that original workbook. I take workbooks very seriously. There's something about stopping and thinking and pondering and writing by hand your answers to what you're going to go be doing in your life. Anyway, I'm excited about it. I'm going to get this thing edited up and then shipped on out to the people who just bought it. Anyway, this is not a pitchfest, but if you're interested, go to SecretMLMHacks.com and that's kind of where you can ... There's a free web class you can go check out there and get started and join our crew. We call ourselves the MLM Mavericks because we break rules. All right, guys. I'll talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

Steve Larsen: Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us bleed and cheat, and only bug family members and friends? You want to grow a profitable home business? How do we recruit a players into our downlines and create extra incomes, and still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hi you guys doing? Super glad to be here. I feel like it's been a while since I've published. Really, it's only been a week, but super excited to be able to get this out. It is definitely cold here. We've had a lot of ... Anyway, it's been really, really chilly here in Boise Idaho. That's where we live right now. My wife and I are both from Denver. Now, it's funny because last year there was a ton of snow here comparative to how much they usually get, but compared to Denver, where my wife and I were from, it was nothing. Everyone was calling it snowmagedon, and all the stuff, and there's barely any inches of snow on the ground, and we're like ... Anyway. There was a five foot snow storm once growing up. Anyway, been all over the place. Been lots of fun. Well, as such, it's been very lively here in the Larsen home because I believe since it's been so cold, a little bit of wildlife has been trying to move in. So we've had some mice, which is totally disgusting, and I've never had to deal with that problem ever. It's been very lively with my little four year old and two year old, and we've been running around. Anyway, I'm not sure why I'm telling you this, but it's been fun, and I've enjoyed being able to go and just spend more time with the family. You know what I mean? I hope you guys do too. Hey, I wanted to touch on something here that I think is one of the major reasons why stereotypically MLMers have a hard time recruiting. Okay? Now, someone asked me this question yesterday actually. Asking, "How do I get my people ... How do I just even get like the base team, the core team, the team of people that I wish that I had to go run my MLM with me?" And I was thinking about the answer to that question, and I was thinking about how I've done it. Guys, just in the last week alone I've recruited 20 people. All through automated systems, or at least, so far right now, they're all on the phase where they've been automatically filtered. I should call it that, and they've applied to join my downline. I told you guys about that. that system that I have running, and it does amazingly well, and it's very, very exciting and I think it does so well because I always tell everyone in my downline when they join, to get all my systems because obviously I want them to be successful because of course, it makes me successful also. So why would I not? Right? It's gone really, really well. I've actually enjoyed going through just tons, I mean, awesome stuff with this team that I have, and it just ... Rock stars. I mean, guys the quality of individual, and I'm not comparing people ... I feel bad. Please don't think that I'm judging people at all, right? But there are certain times in a person's life where they're going to be better at business than others, right? If they have the actual time to focus on a business. If they want to do it, rather than me trying to convince them. If I have to convince somebody to join my downline, they're the wrong person already. Okay? Now, I was super sad, a person that I know, that I've come close with decided that they did not want to join, and I was like, "Gosh." I was actually hurt by that because I just have so much respect for this individual, and I was very, very sad about that actually, and I'm sure you guy's have all been there as well because I knew that that person would be successful with it, if they just wanted to be coachable or trainable with it. Gosh, it stung. It did sting. But if you have to convince somebody to join your downline, you shouldn't want them anyways. Okay? What are you going to do? Are you going to put a cattle prod behind their back the entire way, and force them to do all the things it takes? No. It takes a very motivated individual to be successful in anything, but especially in MLM. Anyway, interesting stuff, right? so I was thinking about this person's question. "Hey, how do I get these people, right? How do I find more awesome rock stars? How do I find rock stars?" And that's honestly ... I was really excited she asked that because it's the entire ... That's all that my chorus that's coming out in January, January fourth, that's the date. January fourth. That's all my course teaches. It's how do you find and recruit rock stars on autopilot? Right? How do you actually get those kinds of people to come to you? A lot of people treat the MLM game as if they're hunters. They track and they trap, and they ensnare, and they grab, and they hold, and they strangle, and they get people, and those are the actions that define what they do to go recruit people. That's the wrong way. You're not going to get ... you think you're really going to go get an A playing team like that? No. You have to flip the table. You got to flip the cards. It's a totally different game. It's not like you're playing the wrong hand, you're playing the wrong game. Okay? I mean, it's like anything else, right? It's all about becoming attractive. It's all about creating offers in a way that makes people come to you, right? What I really wanted to point out in this episode is that ... Okay, this is one of the biggest lessons I've learned. When I was sitting on my couch like four years ago now, almost four years now actually, almost exactly, I realized that I had been going about MLM all wrong, and that I was doing the hunting method. Right? I was a hunter, right? And I was hunting and I was saying ... I was tracking, and tracking, and ensnaring, and trying to ... What are the three magic phrases I can say to get somebody to join my downline at any time. That kind of garbage that you see all the time inside the ML Ministry from other educators and stuff. I think it's garbage. It's dumb. Are you kidding me? Are you really going to force somebody into success? It doesn't work. I mean, the amount of effort that's with it, it is not passive income. Oh, my gosh. It is not passive income. All right. 20 people recruited in the last week, and they're all for recruiting, doing crazy stuff also. That's nuts. That's nuts. I didn't beg any of them to join. They are motivate. They're fired up. They're killing it on their own. Why? How did that happen? It's part of what I realized when I was sitting on my couch, 2:00 AM in the morning four years ago. It was freezing. It was a winter time, and I was reading this ebook and I realized that I was doing it all wrong. Then I realized that I needed to create value, okay? I learned, and I don't remember if it was from what I was reading or what, but what I learned is that in some way shape or form you're going to purchase your customers. Okay? Understand that. You're going to buy them somehow, whether you're going to buy them through ads. So, some money or you're going to spend time creating relationships. Right? So, time or some other value piece that you put out there to get them to come to you. The time, value, or money. I mean, something like that. You're going to spend something in order to get attention. Okay? If you think that you're not going to, you're kidding yourself. So think through. Like, "Okay, how can I actually start being successful in this MLM game?" Right, and I'm excited to go through and teach you those kinds of things. That's exactly what I've created and put together, and I'm excited to show you what I've done in order to do that, and that's what the Secret MLM Hacks course is all about coming up, and I think I just spoke in a huge circle right there. But, I'm excited for you guys to go through that because it teaches ... Start thinking that with your MLM. Okay. What's my plan? Am I going to buy my customer? Meaning, am I going to spend money on ads? Whether it's on Facebook, or YouTube, or I don't know, wherever. Am I going to buy my customer through my time? Now, it's going to be hard, especially in the beginning phases of an MLM, to not spend time. Right? You should spend time mentoring, creating leaders, creating ... I'm not trying to ever take the networking out of the network marketing. Does that make sense? I'm not trying to take the personal touch out of this game. That's not how this works. It does require a little bit of personal finesse with each other. Obviously, you have to develop as an individual, which is trust for anything, so I don't have to point that out. Or am I going to put pieces of value out there. Now, I chose that third one. I chose number three. I want to put pieces of value out there that create relationships, so that people see what I can offer, and I don't have to spend so much time on the front end recruiting people. I can focus on training the ones that are actually joining. Does that make sense? That's how I struck ... I did that on purpose. I structured it in a way to do that. So what I did, is I went and I found the top people who were in the industry, and I found a lot of the content pieces that they had put out there, and I figured ... I was like, "Okay, I see what this guy's doing, but I actually think I could recreate that, and better." So that's what I did. I married up several different concepts and things like that from different gurus that were out there, and I re filmed it, and I put it out there for free, and the response was insane. I could not believe how many people were messaging me. the weirdest thing happened. I put it out there out on the open web for free, I was just trying to help solve problems, and then one day somebody messaged me and they said, "Hey, what's your downline? I just want to join it. If this is the kind of thing that you're doing." It was something like that. If that's the kind of stuff that you're doing or if that's the kind of systems you have or whatever. Like, I really want to be apart of it. And I was like, "What?" It took me back, but then that started going faster, and faster, and faster, and people started joining, and people started coming in like hotcakes and bringing their friends in because suddenly I was answering some big questions for them. That was my whole value ad. I was just trying to answer legitimate questions. I was trying to actually be very, very valuable. Stuff that they should have paid for, I was giving away for free. Right? That's one of the ways that I created the relationships with it. So that's all I wanted to say. When you think through your MLM, when you think through the business opportunity you have, ask yourself, what is my upline telling me to do right now? Are they trying to have me buy my customers through money? Do they want me to spend money on ads? Through my time, which is what most of them do, or by putting value out there that solve actual problems, which most of them don't teach that. Start thinking through, like ... and it's fine. If you want to do it some other ways, I'm not telling you not to do it, but I am telling you that there are other ways, and start thinking through what legitimate problems you can solve in the marketplace. What are those problems? What can you actually go solve? I'm not telling ... It does not have to take a lot of your time. You could actually just go and record little content pieces. I'm sure you have a phone. There's a mic feature on your phone most likely, right? There's probably a camera, and you flip that camera sideways, you answer some questions, start publishing, and putting stuff out there, pretty soon you're going to start finding like minded people who want to do what your doing. Who see the issues that you see. Who see the problems. I guarantee you it's the reason why you're still following me. What is this, episode 40, 41, something like that? You're still following me because you're resonating with the things that I'm talking about, right? You are literally walking through the very thing that I'm describing right now. Okay? I want you to think about how? How did Steve Larsen do that to me? What are the beliefs that I had ahead of time about his thing that I've realized are wrong? Hm? I want you to do that. I want you to start thinking through like, "Hey, what are the beliefs that people are having when I go and start talking to people about my opportunity?" Are they saying, "Oh, it's a scam." Or, "Oh, it's a pyramid scheme." Or, "Oh, that's a ..." whatever it is, those top concerns. Right? They're going to give you a lot of surface level concerns. It's your job to look a little bit deeper. Find the core, real reasons why they're saying what they're saying. Maybe they failed an MLM before. Maybe they wish they could be in it, and they just don't know what to say, or maybe they wish they could be in it, but they're afraid of how their family or friends will look at them. Right? Or maybe they want to be in one, they're looking for something. They just don't really understand what a comp plan really is, or how it works, or how they actually get paid, or how I'm going to make money? Whatever it is that you get passion about solving, solve it for free, put it out there, and I guarantee you ... Maybe I'm not allowed to guarantee, but ... Insert legal disclaimer here. But you're going to get people to come to you, and they're going to come and it's going to resonate with them, and they're going to say, "Oh, my gosh. Yes, thank you. I get it. I see what you're doing. What's your opportunity, right? And whoosh, Oh, my gosh. You just flipped the tables. Why?" Because you contributed to a relationship before asking for a sale. That's why. You got to do that. If you don't do it, if you don't contribute to a relationship before asking for the sale, that's like asking for someone to marry you on the very first date. Let alone maybe you didn't even go on a date, you're just walking up to strangers. You wouldn't do that. That's ridiculous. So how come we're not creating relationships before we're asking for sales? I understand it's one of the easiest reasons why. You can just go straight to friends and family because you have relationships with them already, but it's scary to do so. Again, not telling you not to do it, but if you feel confident that it's not going to mess anything up or be weird or whatever, okay, totally fine, but understand that you need to contribute to a relationship. You've got to solve problems. You've got to have a little bit of likeability or whatever it is. Sorry, likeability or whatever it is. Attractability somehow, or perhaps a little bit of attraction to you because what you're doing is you're developing trust with that individual through your content. Okay? If I have a hard time knowing what kind of episode I want to put out there, I don't publish. I want this to solve actual problems for you that you should be paying for. Okay? Whether or not you join my MLM, totally fine with that. This is not a pitch fest. I'm not here to talk about that, okay? I want purpose. If I even tell you the name of the one I'm in, it will kill the goose. So I'm never going to tell you the MLM I'm in. That's why it works so well because it follows rule number one, my rule number one, which is they come to me. Okay? Oh, my gosh. When you do that and when you teach your downline to do that, huge problems get resolved. Stereotypical to the industry kind of problems get resolved because now I'm not tracking and trapping, right? I'm attracting. I'm solving legitimate issues without ever asking for the sale. Now, some sales personnel will probably tell you that I'm being ridiculous. I get it. I know. You're right. I probably could be a little but more aggressive in certain areas with it, but I've learned over experience that I'd rather do it this way and get a little bit fewer recruits, but really high quality ones. Does that make sense? So I want you to start thinking through that. I want you to start thinking ... Because this is one of the biggest secrets to true duplication. If you can teach people how to do what I'm doing right now, which is what I teach my downline to do, it starts to actually duplicate for real because now they're going and solving other people's legitimate issues as well. And you know what? Let's say I get someone who's like, "Ah, Steven. I wish I had a podcast, but I just can't get myself to do it." You know how much ... Everyone talks about MLM, how it's business opportunity wrapped on a personal development course, right? MLM is a lot of personal development. Well, that's not just MLM. That's all business in general. I've had more personal development through the active entrepreneurship and business than any personal development course out there ever. Right? So I get excited when someone say, "Gah, Steven, I don't know if I can create lead gen stuff. Steven, I don't know if I can create X,Y,Z. Ah, I'm nervous about this or whatever." I get pumped about it because I know now what to work on with them. I know where to move with them. I see a person in action. I see a person with desire, okay? That's one of the biggest issues with old MLM models. You're trying to go get people to buy something who had no desire at all in the first place to do it. That was one of the reasons why I stopped doing door-to-door sales. It's not that it wasn't great. I was good at it. But I realized, wait a minute. I'm waking up every single day trying to convince people who were not planning to spend money to spend money. Who are not planning ... Not that it's not possible. I did it. I was good at it. I was a telemarketer too. I was really good at that, but instead I wanted to flip the switch. I wanted to be able to change the game. Where I could put stuff out, and start having them find me. Okay? Again, I know. I could probably be a little more aggressive and pull people and be like, "Hey, this is my thing and I'm going to close you," and I'm still solving problems, but I just ... It's not worth it to me. So I don't it that way, and whatever your MLM is start thinking through how you can do that, and how you can apply it to your thing. How you can apply it. What can you do to start flipping the tables? If you're having a hard time recruiting people, take what I'm going ... Okay. Please raise your hand right now and say, "Steven, I will be coachable for this next sentence." Okay? All right. Here it is. If you're having a hard time recruiting people, you're probably not valuable enough yet. Now, I don't mean as an individual. I don't mean as you as a person. I'm sure you're an amazing individual, and that's not what I'm ... I'm not saying that you're the bane of the existence of the planet. That's not at all what I'm saying. I'm saying that you're not valuable enough yet. Meaning, you have not solved enough problems for another person or you've not created enough of a relationship, or you have not gone out and actually shown genuine interest in the other person, and they can tell that you're looking at them like a number. Okay? That's where the game will fail. Learn how to become valuable. That is worth more than any check that you could write yourself. Learn how to become valuable in the marketplace and it will serve you forever. Anyways, that's all I got for you guys. Okay? Anyway, I ... You buy your customers somehow. Don't expect not to. You won't get anybody. So somehow you buy leads, whether it's your time, your money, or your value, and figure out which one you want to do and then marry it. Get good at it. It's just like anything else. You'll suck at first, and that's fine. Just like anything else, and you'll get on the bike again, and you'll fall and you'll scrape your knee, and you'll get bloodied up a little bit as you do it, and that's fine. It's part of the journey, and it's part of the purification that comes with entrepreneurship, which is amazing. It is so fun. It's my favorite part of the whole thing. One of them anyway, but anyway, that's pretty much it. That's all I got for you. Figure out how you're actually going to buy, quote-unquote, buy your customers. Money, time, or value, and get to it. You will see how funny ... You'll know when you hit it because you'll have struck a pain point and people are going to come flooding to you. That's exactly when I knew that I had struck it directly on the pain points that people were feeling, and I knew that I could go help them. Anyways, that's it. All right, guys. Have a good one. Talk to you later. Bye. Hey, thanks for listening. 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In this crazy, random bonus episode, Sabrina shares some memories and clips for one of her hero’s, George Carlin. Enjoy Email: ChangesInLatitudesPodcast@gmail.com Facebook: Facebook.com/ChangesInLatitudesPodcast Twitter:  @SabrinaMiller41 Website: ChangesInLatitudesPodcast.blogspot.com