Podcasts about Caveat

What kind of leader to people believe you are? You might believe you are a great leader, either by position or presence, the question is what do people believe. Today, in this powerful episode, we will demonstrate how to be a leader of empathy. Every leader desires respect, authority and loyalty. How does that happen? Find out today on Here's the Caveat! --- Send in a voice message: https://podcasters.spotify.com/pod/show/heresthecaveat/message

In this episode, you'll learn how to presell spots in your programs -  BEFORE all your content, deliverables and complete 'nuts and bolts' of your offer are created. (Yes, this is not only possible but - as you'll hear - doing so can serve not only you but also serves your client)   Listen as I share: - how I sold premium services WITHOUT the things the gurus say are 'necessary' (and how YOU can too) (7:29) - why pre-selling benefits not just you, but, even more importantly, your client (18:26) - one CAVEAT when it comes to pre-selling (ie, when should you NOT presell) (18:52) - the 1st step to pre-selling (great news! it's not salesy or pushy, in ANY way) (20:56)   PLUS you'll hear my best tip for discerning who you can trust when it comes to business advice (what I call your 'red flag list')   WANNA GROW TO 6 FIGURES+ IN 2023? Learn the #1 most profitable business model & the powerfully-effective marketing + sales strategy to consistently sign your 'best clients'.... >> REGISTER FOR OUR FREE 5-Day LIVE Workshop Save Your Seat (& get all the details): https://www.judyweber.co/workshop __________________ READY TO GET TO YOUR 1ST $100K in 2023? Join the Accelerator (or learn more): https://www.judyweber.co/accelerator   Ready to SCALE toward 7 Figures this year? Joyful Mastermind could be your next best step: https://judyweber.co/mastermind

We often here... Let Go and Let God. It is often easier said than done. Today on Here's the Caveat, Coach Bob reveals his secret in how to let go and let God. It really is no secret, we just don't choose to do it. Listen to this powerful, yet simple episode to help you know How to Let Go and Let God. --- Send in a voice message: https://podcasters.spotify.com/pod/show/heresthecaveat/message

In today's The Missing Piece episode, Paul talks about the feeling of admiration we have towards people who are masters of their craft, and how we often believe that we could never achieve such mastery in our own lives. Specifically, they discuss how this applies to achieving a desired physique, and how people often make assumptions about those who have achieved it that reinforce the idea that it's impossible for them. Paul then explains how building intuition through education and experience is the key to making things feel effortless and natural and shares a systematic path to achieving mastery in building the body of your dreams. He discusses the stages of unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence, and how to progress through them to reach your goals.—HIGHLIGHTS:Humans admire mastery in others but often feel it's elusive in their lives.We compare ourselves to masters and create stories about why we can't achieve that level of skill or success.Making something intuitive is a systematic and repeatable process, and intuition is just education plus experience.The path to mastery involves going from unconscious incompetence to conscious incompetence, to conscious competence to unconscious competence.Building a great physique is a predictable and systematic process that can be mastered with the appropriate skills and effort.If you can push through the point where most people get stuck, building a great physique can feel very easy to sustain forever.—SOCIAL MEDIA:Website URL : https://linktr.ee/lyngsoPaul Lyngso FB

Troubled woman! Isolated island! A lone drifter! This week the boys head out to an abandoned house with no supplies or clothes because there is a CAVEAT! Writer/director Damian McCarthy first film, has mood and substance. The story is a mystery and is carefully built. But did CAVEAT impress or lose its suspense? Plus, in TV CORNER we talk about episode 4 of  season 2 of YELLOWJACKETS!!! And so much more! You can always email us: skeletonboyspod@gmail.com Twitter: @skeletonboyspod (if still exist) Instagram: https://www.instagram.com/skeletonboyspod/    

The Biden administration and the media are bragging that they are doing some thing about the southern border crisis. White House press secretary Karine Jean-Pierre has stated that the Biden administration will be sending 1,500 troops to our southern border. However, there is a caveat that Jean-Pierre admitted to. These 1,500 troops will not be doing any law enforcement work, but only administrative work instead. Pentagon press secretary Air Force Brig. Gen. Pat Ryder admitted to this as well. The border crisis has gotten so out of control that even Democrat NYC Mayor Eric Adams has partially blamed the Biden administration for the current immigration crisis. Also, Mike shares a viral TikTok video of Americans singing the national anthem in a California restaurant. Many liberals on social media freaked out at this video and were terribly upset with it. Is this another example of liberals hating on America?See omnystudio.com/listener for privacy information.

ate drops a short episode to recap the road to his appearance at the RISK! Live show at Caveat in NYC and pays homage to Henry Rollins, Kevin Smith and Kevin Allison. Subscribe to the Y!TMJ Newsletter! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ytmj/message Support this podcast: https://podcasters.spotify.com/pod/show/ytmj/support

On this episode we will discuss what spiritual direction means, who should have recourse to it, and how it is supposed to be done. (Caveat, it depends a lot on the Priest that is directing you, so these are not STRICT standards, merely recommendations).

This week, DJ has an exciting message for Ron DeSantis! Also on today's show: the chick worth 1,028 cupcakes, a bazillion tourist dollars, the leading cause of 99.9% of speeding tickets, bringing back shame, Rob Zombie makes brownies, going to the mat, the “All I've Become” collage and MORE! This ain't your mom's lunch box. #onthebox Be social with DJ and Revel 9! https://linktr.ee/revel9 #youtuber #revel9 #hardrocklunchbox #thetoptwenty #todaysrant #99wnrr #streamingradio #radiohost #advice #culture #lifestyle #retaliation #politicalpersecution #desantis #florida #disney #dontsaygay #cupcakes #tourism #cruises #speeding #speedingticket #workzone #shame #robzombie #brownies #goingtothemat #tuckercarlson #foxnews #allivebecome #fanvideo #collage #homage

IT"S OUR FOURTH ANNIVERSARY!!! We are LIVE in New York City at CAVEAT and we are going to GRAB some BAGs tonight! See what happens when we drag Moth up to the big city and give her a glass of wine. The Lower East Side will never be the same. Clip in your belly button ring, spray on your Elizabeth Taylor's: White Diamonds and descend down the stairs to the sub-basement where we will be raising a Mead-filled glass at four years of frivolity, letters, advice, sour stomach's and plenty of alcohol! START THE TYPEWRITER!!! ★ Support this podcast on Patreon ★

Folks, Dan Yang is back on this week's episode where why a lot of Miller High Life was destroyed by the Dutch government, why a panda was given the Heimlich maneuver, how a kid got stuck in a claw machine, how a toddler snuck through the fence at the White House, and how spilled fried rice delayed a plane from taking off Follow Dan on Twitter ⁠@realDANYANG and get tickets for his show at Caveat in aNYC this wednesday here: https://caveat.stellartickets.com/events/amamah-sardar-and-dan-yang/occurrences/f4cef43f-813c-4473-9466-5c1b7a720373?fbclid=PAAaYnDOCDfIdmaKNoCotvta0raLw8JD6hEU9PmwThtNGPEkwrMkPxveqsUrQ We are on Patreon! Become a patron for weekly bonus eps and more stuff!: www.patreon.com/whatatimepod Check out our YouTube channel: https://www.youtube.com/c/whatatimetobealive Get one of our t-shirts, or other merch, using this link! https://whatatimepod.bigcartel.com/ whatatimepod.com Join our Discord chat here: discord.gg/jx7rB7J @pattymo // @kathbarbadoro // @eliyudin // @whatatimepod © 2023 What A Time LLC

On Episode 58 of Brand New Jerks, Ray and Sean welcome comedian and writer for Late Night with Seth Meyers, Matt Goldich! Hear these three talk about giving bad directions and confronting strangers with bad audience etiquette. All this and much much more on another action packed edition of Brand New Jerks.    Follow our guest: Matt Goldich at @Mattgoldich on social media and catch him running his new hour of material at Caveat in NYC on May 3rd.   Follow The Jerks on Social Media: Sean Donnelly IG & Twitter: @seanytime   Ray Zawodni IG & Twitter: @raybekillinem   TikTok: @brandnewjerkspod   Subscribe to our Youtube Channel for more full episodes, sketches, clips and bonus content!   Intro Music Courtesy of Nate McGhee and Club Crib Entertainment.

Ride the tide with the Irish & Celtic Music Podcast #603. The Langer's Ball, Hanneke Cassel,  Niamh Dunne, Kalos, Kieran Byrne, Seldom Sober, Kinnfolk, Ben Doran, Madman's Window, Emerald Accent, Vicki Swan & Jonny Dyer, Paddyman, Kellys Wayke, the commoners, Michael Maloney, The Druids GET CELTIC MUSIC NEWS IN YOUR INBOX The Celtic Music Magazine is a quick and easy way to plug yourself into more great Celtic culture. Subscribe and get 34 Celtic MP3s for Free. VOTE IN THE CELTIC TOP 20 This is our way of finding the best songs and artists each year. You can vote for as many songs and tunes that inspire you in each episode. Your vote helps me create next year's Best Celtic music of 2023 episode.  Vote Now! Two weeks after the episode is launched, I compile your votes to update a playlist on Spotify and YouTube. These are the results of your voting. You can help these artists out by following the playlists and adding tracks you love to your playlists. Follow us on Facebook to find out who is added each week. Listen on Spotify and YouTube. THIS WEEK IN CELTIC MUSIC 0:02 - Intro: Boxing Robin 0:10 - The Langer's Ball "Reels: Maid Behind the Bar/Anything for Jonjo?" from Appetite for Tradition 2:44 - WELCOME 4:40 - Hanneke Cassel "Dusky Meadow Set" from Reasons Unseen 09:58 - Niamh Dunne "Tides w/ Karan Casey" from Tides 13:26 - Kalos "April and Joe's/Brownington Ceilidh Club" from Headland 18:37 - Kieran Byrne "Spancil" 22:20 - FEEDBACK 25:25 - Seldom Sober “Jigs: Geese in the Bog / The Wandering Minstrel / The Coleraine” from Six Months in Confession Kinnfolk and Arise & Go, two of the artists we feature on this podcast, were selected as finalists for the Robinson Emerging Artist Showcase! The contest is put on by the Goderich Celtic Roots Festival in Canada and provides emerging artists some high quality opportunities for professional development as professional Celtic musicians. You can read more about it on Facebook. 29:10 - Kinnfolk "Right All Right" from Kinnfolk 31:59 - Ben Doran "Ship in a Bottle" from Ceol an Chroi II 34:03 - Madman's Window "The Scolding Wife" from All Guns Blazing - Live! 36:39 - Emerald Accent "Farewell to the Catskills" from All of Us 40:51 - CELTIC STORY A setting of a  poem written by a Mr M Edgerley which he submitted to The Observer (Queensland, Australia) in 1924. The poem is titled “A Returned Soldier's Lament” I've renamed the song 1924 partly because I have made small changes to the text  -  and have added a verse,  but also the date is really significant to the meaning of the words.  The poem references WW1 from that date: being 6 years after the war ended, 9 years after the majority of the ANZAC troops joined the war and 8 years after their greatest involvement and losses both at Gallipoli and all along the Western front. Oh  -  and it's going to be on our next duo album that will be out sometime this year.  Caveat warning, however; -   we're so busy doing a load of other things  -  including the beginnings of a new Purcells Polyphonic Party album as well as festivals and folk clubs and recording for TV and games…. that any plan for launching is going to have to be quite  vague. 44:20 - Vicki Swan & Jonny Dyer "1924" 50:12 - THANKS 51:48 - Paddyman "The Best Pub Party in the World" from One for the Road 54:36 - Kellys Wayke "Walk the Mile" from Kellys Wayke 58:10 - the commoners "What's Your Whiskey For" from What's Your Whiskey For 1:01:42 - Michael Maloney "'Round the Mountains of Mourne" from January Hopeful 1:05:32 - CLOSING 1:07:11 - The Druids "South Australia" 1:09:35 - CREDITS The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather and our Patrons on Patreon. The show was edited by Mitchell Petersen with Graphics by Miranda Nelson Designs. Todd Wiley is the editor of the Celtic Music Magazine. You can subscribe to our Celtic Music Magazine and get 34 Celtic MP3s for Free. Plus, you'll get 7 weekly news items about what's happening with Celtic music and culture online. Visit our website to subscribe to the podcast. You'll find links to all of the artists played in this episode. You'll get access to our Best of this Year Playlist.  Best of all, you will connect with your Celtic heritage. Finally, please tell one friend about this podcast. Word of mouth is the absolute best way to support any creative endeavor. Promote Celtic culture through music at http://celticmusicpodcast.com/. WELCOME TO IRISH & CELTIC MUSIC PODCAST * Helping you celebrate Celtic culture through music. I am Marc Gunn. I'm a musician and podcaster out of Atlanta, Georgia. This Podcast is here to build our diverse Celtic community and help the incredible artists who so generously share their music with you. If you hear music you love, please email artists to let them know you heard them on the Irish and Celtic Music Podcast. You can find a link to all of the artists along with show times in the shownotes. Plus you can sign up to our Celtic Music Magazine and get 34 Celtic MP3s for Free when you visit our website at celticmusicpodcast.com. This Monday is the release of my Celtic Musicians Guide to Digital Music eBook. It is designed for Celtic musicians who want to promote themselves on this podcast and other media sites. It's only 99 cents. And you can pre - order your copy now. You'll get your copy on April 24. And of course, my goal is NOT to make money with this eBook. I'd like you to share it because I want to help Celtic musicians. That's why you can get the eBook for FREE when you send an email to gift@bestcelticmusic. Thank you for sharing the link to this book with other Celtic musicians. Oh! And if you read it, let me know what you think. I'd love your feedback! Check out these 30 easy actions you can do every day for Earth Month. THANK YOU PATRONS OF THE PODCAST! Because of Your kind and generous support, this show comes out at least four times a month. Your generosity funds the creation, promotion, and production of the show. It allows us to attract new listeners and to help our community grow. As a patron, you get music - only episodes before regular listeners, vote in the Celtic Top 20, and you get a private feed to listen to the show.  All that for as little as $1 per episode. A special thanks to our newest Patrons of the Podcast: Barry E, Karl S HERE IS YOUR THREE STEP PLAN TO SUPPORT THE PODCAST Go to our Patreon page. Decide how much you want to pledge every week, $1, $5, $10, $25. Make sure to cap how much you want to spend per month. Keep listening to the Irish & Celtic Music Podcast to celebrate Celtic culture through music. You can become a generous Patron of the Podcast on Patreon at SongHenge.com. TRAVEL WITH CELTIC INVASION VACATIONS Every year, I take a small group of Celtic music fans on the relaxing adventure of a lifetime. We don't see everything. Instead, we stay in one area. We get to know the region through its culture, history, and legends. You can join us with an auditory and visual adventure through podcasts and videos. Sign up to Learn more about next year's Celtic Invasion at http://celticinvasion.com/ #celticmusic #irishmusic #celticmusicpodcast I WANT YOUR FEEDBACK What are you doing today while listening to the podcast? You can send a written comment along with a picture of what you're doing while listening. Let me know what Celtic Musicians you listen to now thanks to the podcast? Email me at celticpodcast@gmail, message me on Facebook, or contact me through Mastodon @celtfather@c.im. Scott McCreary replied to the Celtic Music Magazine: "Hey Marc I listen to the Irish and Celtic music podcast while whittling and or wood working, cutting the grass in my two acre yard or at break time at my job at Amazon. This St. Patrick's day I don't really have plans but will definitely have corned beef for supper. I may get ambitious and make a coddle or stew at some point. I have always heard that you don't choose Ireland. Ireland chooses you and that's my case. I am an Irish descendent but have never been to Ireland. I eat up all I can about it I.e. the language, music, movies and pictures and culture. I celebrate Ireland every day " Marguerite Kearns replied: "I am just listening to the content of your songs and music. Doing nothing else. Some things don't fit well with multitasking...you fit into that category. Onward" Michael Corbett emailed: "Hi Marc! This is Michael from Seldom Sober.  You were a great supporter of ours when we released our last CD in 2019.  I'm sorry to tell you that Colleen, the other half of Seldom Sober, is having health problems. It would really lift her spirits for you to play one of her tune sets.  Since our last CD was 4 years ago it doesn't get much attention anymore, but she loves hearing that we're being played around the world.  We were actually big in New Zealand when the CD first came out.  Just let me know which episode it's on.  She knows I listen to your podcast, so I'll just tell her I heard it Thanks for your consideration!  Please keep up the good work!  You sponsored the main stage at the Savannah Irish Festival in 2019, and we appreciate that!”

How did one of Broadway's newest shows become a cringeworthy TikTok trend that earned tens of millions of views?Rolling Stone internet culture reporter CT Jones discusses how Bad Cinderella became an ironic trend for audiences. How did the show's development and debut on London's West End hurt the Andrew Lloyd Weber production? What does cringe mean in the context of trends and why does it drive discourse? How can we differentiate between genuine enthusiasm and ironic enthusiasm from fans on social media?About CT JonesCT Jones is an internet culture reporter for Rolling Stone focused on creator culture and LGBTQ+ news.Keep up with CT JonesTwitter | Linktree | Rolling Stone ArticlesShow Notes and Resources:Even TikTok Couldn't Save Broadway's ‘Bad Cinerella' - Rolling StoneLinedy Genao spray paint video - TikTokMorbius gets resurrected by memes, flops on its first day back in theatres - The VergeSpitgate

There's a problem with a lot of dating and relationship stuff you see on platforms like Instagram... You've probably experienced that light bulb feeling when you resonate with a piece of advice you see online. But you need to apply an extra filter when scrolling through a social media feed, watching a Youtube video, or listening to a podcast episode. When someone posts something that makes you go “Ah-ha!”, do you ask yourself: Does this apply to me at all? Or does it apply to me in my specific situation right now? A lot of the time, there's nuances that the content creator doesn't (and in some cases, can't) account for which might make their advice inapplicable to you and your circumstance.  But how would you know that for sure? In this episode of the Love Life Connection, you'll discover three caveats to the usual relationship advice offered out there. I'll tell you how to know whether or not something applies to you (and why even what I share with you on this show or elsewhere has caveats to it, too).  Along the way, you'll see examples of bad vs. triggering behaviors, learn one thing I have my clients do when they're trying to get over an ex, and discover what you can do when faced with a difficult relationship you can't just easily cut off. 2:24 - The big secret of doing the necessary work to find your person 12:37 - Caveat #1: knowing the difference between a trigger and bad behavior 18:39 - Caveat #2: how your habits and values pair with someone else's 22:49 - Caveat #3: how you treat a relationship you've chosen vs. one you didn't 27:42 - The tricky part of dealing with difficult relationships you didn't choose I hope you enjoyed this episode! Find me on Instagram or email me with your feedback. I look forward to hearing from you! After you listen to Three Caveats to Typical Relationship Advice, here are your next steps: Listen to episodes 349 and 350 and the March 2023 bonus episode. With my impactful introductory coaching session, you'll walk away knowing exactly what's blocking you in love. Learn more about working with me 1-on-1 and schedule your Introductory session here. Sign up for the Run Your Money workshop. Finally, If you get value from the Love Life Connection, please rate & review it on Apple Podcasts. It only takes a sec to impact our ranking + it'll help other women find our community!

A wonderful step toward standardisation, with some teething issues at launch.

How can creators avoid being creatively trapped by the audiences they worked to build? Where is there space for creators to take risks?Zine writer Matt Klein discusses his first-ever printed edition: Audience Capture. Klein explains the social theory behind the phenomenon, what happens to creators and audiences when audience capture is taken to its extreme, and how creators can resist becoming stuck. Klein's insights help to empower creators and audiences to create a healthier landscape between creators and audiences.

Discussed this episode: Dungeons & Dragons, Party Down, Big Door Prize, John Wick 4, The Night Agent, The Power, Carpool Karaoke, Rabbit Hole, Love Is Blind, Secrets of the Playboy Mansion, Yellowjackets, Succession, Saint Omer, Missing, Vesper, All the Beauty & Bloodshed, Caveat, The Harbinger, The Mandolorian, The Number Ones, De La Soul

How has a Type 2 diabetes drug become a go-to for celebrities and influencers looking to lose weight — and what are the damaging effects of its popularity?This week, we invited Buzzfeed reporter Kelsey Weekman to discusses her article, The Oscars Were a Nightmare For Fat People at Every Turn,. Weekman discusses how this year's Academy Awards highlighted the stigmas fat people face in Hollywood and influencer culture — and why she decided to speak out. Further, Weekman explains the rise of Type 2 diabetes drug Ozempic for weight loss. Why is the drug more popular than ever? What can tech companies and influencers do to promote more inclusive spaces?About Kelsey WeekmanKelsey Weekman is a journalist specializing in internet culture and Gen Z. She is currently a social news reporter for BuzzFeed News. On the side, she writes a newsletter about online youth culture called okay zoomer.Keep up Kelsey WeekmanTwitter | Instagram | Buzzfeed Articles | okay zoomerShow Notes and Resources:The Oscars Were A Nightmare For Fat People At Every Turn - Kelsey WeekmanMaintenance Phase -Aubrey Gordon

The Proof is in the Pudding... What does that mean? Today on Here's the Caveat, Coach Bob discusses the difference between soft skills and foundational principles. Is there a difference? Find out as you listen to his leadership changing principle! --- Send in a voice message: https://podcasters.spotify.com/pod/show/heresthecaveat/message

Ha Kung Wong and Joanne Kong of Football Garbage Time discuss their scare of the week, the 2020 movie "Caveat", and the early AFC East, AFC West, AFC North and AFC South Division Champ picks they dare to make! "Waste Time With Us!"™ Brought to you by Manscaped!  Get 20% OFF + Free Shipping with promo code GARBAGETIME at MANSCAPED.com! #ad #manscapedpod Also brought to you by BetUS!  Receive a 125% Sportsbook bonus upon initial deposit, use THIS LINK (bit.ly/FootballGarbageTime-BetUS) to get this special offer! #ad

Folks should join us on at the Caveat in Lower Manhattan on Saturday, 4/15/23 at 7pm ET. You can also stream the event either at the time or afterwards. See partiallyexaminedlife.com/live for tickets.

It is easy to spot if you know the passwords. Any time you hear these, you are either speaking to an idiot, an ideologue, or someone in a hypnotic trance.To speak comfortably to blue-pill people for hours without straining, you just need to barf up a few code words. I will share the secrets only with you; this article will self-destruct 30 seconds after you open it. That line is the only tongue-in-cheek part of this post, but you will only be sure about this at the end.The podcast with Chris Voss and James Altucher HERE explains how the magic works. It is a fascinating story about Voss's experience as an FBI hostage negotiator. Scan the rest of this article, then come back to the link. I also read and heavily recommend his book.I do not claim to be a master negotiator or Voss's best student; I simply generalized some of his messages. Chris says that whenever a negotiation runs down for a moment, you should repeat the last few words the other person said. This is never noticed as a technique and is always politely received. Try it on anyone right now.Voss preserves rapport and is never rude. He gently probes, keeps the conversation flowing, and the other person eventually tells him their bottom line. With this method, you do not have to turn over your cards or concede much. No one gets adversarial or pissed off, and you can close the deal if it works for you. My innovation was to use this technique in my medical practice all day, every day, for years. I hate to admit that patients rarely followed my professional advice—few doctors will—but at least my patients understood that I was listening to them, which is what they primarily wanted. My goal was to establish enough rapport to influence them. When people are encouraged to talk, they think the other person is a master conversationalist. The less you say, the more they appreciate you. My wife always told me this more eloquently, "drink a cup of shut the f@@@ up, Robert." She repeatedly reminded me that people don't care what you know unless they know you care. She is a natural influencer. The best part of this strategy is that if you are bored with someone, you can do math problems in your head or think about your mistress instead of remembering anything he says. All that is ever required is to regurgitate the last three words that came out of his mouth. In my defense, I am seldom bored with people and find nearly everyone interesting. Nearly.Before I tell you how this fits into today's dystopian conversations, I will share another advanced skill you can learn in ten seconds. Read carefully; it sounds too good to be true, and you will think I am joking. This can calm spouses, defuse road rage, and make arguments disappear. It is a phenomenal rapport builder if you can swallow your pride. I call it the "magic three." You let the other person have their say until they run out of words. Pause a moment, look them deeply in the eyes, and say, You are right, I am wrong, and I'm sorry. Sometimes handholding helps, but in our era of fabricated sexual assaults, be careful with that one. For some people, you may have to go through the process several times. It works so beautifully that spouses calm down even though they know your tricks. Although you must keep a straight face, sincerity is unnecessary. Caveat: if you try this more than three times in a row without the magic working, consider leaving, maybe permanently. Second caveat: occasionally, getting aggressive and drawing limits works better, but this is risky, and these situations are rare. This is a preview of a soon-to-drop episode at robertyoho.substack.com.Support the show

Looking for something spooky and hilarious? Than we have the perfect show for you! On the latest episode of Whisper in the Wings from Stage Whisper we sat down with director Olivia Miller and writer/composer Dylan MarcAurele to talk about their latest show, M3gan the Unofficial Parody Musical. We talked about their previous works, inspiration for this new show, and their amazing career so far in the theatre. This was a fun interview to be sure, so don't miss out on it. And be sure to share it with a friend!M3GAN: The Unofficial Parody MusicalOne Night Only, March 30th @ 7pm@ Caveat (21 A Clinton St) on the Lower East SideTickets and more information available at m3ganmusical.com or at caveat.nycAnd be sure to follow our guests to stay up to date on all their exciting projects and productions!Olivia MillerIG: @bloodymaryliveTikTok: @thatoliviamillerDylan MarcAurele@rhonymusical

In this episode of Occupied Thoughts, FMEP Non-resident Fellow Peter Beinart speaks to Maya Berry (Arab American Institute) and Jim Cavallaro (University Network for Human Rights) about the Biden Administration's recent decision to rescind Cavallaro's nomination to the serve as an independent expert on the Inter-American Commission on Human Rights. Their discussion explores the Biden Administration's pitiful profile on Palestinian human rights, and an optimistic take on where the Democratic Party might be headed. For resources and more information, please visit: https://fmep.org/resource/the-cost-of-a-palestine-caveat-biden-admin-chooses-politics-over-human-rights-expertise/

Tickets for our Friday, 3/17 show "Taking A Brain Check" Welcome to Facts Marine! Noah was joined live at Caveat in NYC by guest marine biologists and science communicators Jaida Elcock and Dr. Diana Li, PhD, as well as scientist and comedian Kyle Marian! Listen as they make waves, do deep dives on the deep sea, and have a “littoral” whale of a time!

People who stutter (PWS) develop fear and avoidance habits. Unless we know how to help a pws with reducing fear and anxiety, we are not providing holistic therapy. An embarrassing moment of stuttering or avoiding talking is "stored to the hard drive"- it is consolidated, and it can be reconsolidated later. You can actually feel an old memory in your soma! As Starkweather and Givens write, stuttering is a variant of PTSD (see below). Anxiety and fear is the biggest obstacle for pws and graduate programs don't train students in CBT. Time-Line therapy is special sauce in providing CBT for pws. Disclosure and acceptance are essential but they take a long time. What if you could run an antivirus scan in your brain and quarantine files of toxic memories, beliefs, and malware thoughts? Caveat: as the wikipedia article states, you must be skilled in the delivery of this therapy. Links: https://en.wikipedia.org/wiki/Traumatic_memories#:~:text=Traumatic%20memories%20are%20formed%20after,hours%20after%20the%20initial%20experience. https://www.stuttering-specialist.com/post/stuttering-as-a-variant-of-post-traumatic-stress-disorder Books: Time Line Therapy and The Basis of Personality. James and Woodsmall Adventures with Time Lines. Bodenhamer & Hall

We're joined by the producers and talent behind the live show, Hi, Nice People! Our guests for this episode are previous guests and dear friends of the show, Hunter Gardner and Meg Pierson. The two are here to talk about a show Jason and GF of the Show, Justina, have been on, Hi, Nice People!, which is an adult Mr. Roger's style show. Hunter and Meg tell Jason what goes into putting the show together, how they've developed it over time, how changing to the show's new venue as of March 14th, Caveat, has helped the show evolve, The Artist's Way, and more! Get tickets to their March 14th show: http://caveat.nyc/events/hi-nice-people-3-14-2023 Instagram: @NicePeople.Show, @hunnagardnah, @ThereItIsPod, @JasonFarrPics Twitter: @hunnagardnah, @ThereItIsPod, @JasonFarrJokes Facebook: @ThereItIsPod Subscribe to our comedy newsletter: https://mailchi.mp/e22defd4dee2/thereitis

The burning question... How do I get more clients? This is a great question; the way people go about answering the question is what causes problems and failure. Today on Here's the Caveat, Coach Bob delves into the pit of confusion of how to truly be successful in getting more clients by helping them want to work with you. Sales is not about getting people to do business with you, it is about influencing people to flock to you because they want to do business with you. In this powerful episode, you will learn the 5 keys to be the solution your clients are looking for.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/heresthecaveat/message

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Acausal normalcy, published by Andrew Critch on March 3, 2023 on LessWrong. This post is also available on the EA Forum. Summary: Having thought a bunch about acausal trade — and proven some theorems relevant to its feasibility — I believe there do not exist powerful information hazards about it that stand up to clear and circumspect reasoning about the topic. I say this to be comforting rather than dismissive; if it sounds dismissive, I apologize. With that said, I have four aims in writing this post: Dispelling myths. There are some ill-conceived myths about acausal trade that I aim to dispel with this post. Alternatively, I will argue for something I'll call acausal normalcy as a more dominant decision-relevant consideration than one-on-one acausal trades. Highlighting normalcy. I'll provide some arguments that acausal normalcy is more similar to human normalcy than any particular acausal trade is to human trade, such that the topic of acausal normalcy is — conveniently — also less culturally destabilizing than (erroneous) preoccupations with 1:1 acausal trades. Affirming AI safety as a straightforward priority. I'll argue that for most real-world-prevalent perspectives on AI alignment, safety, and existential safety, acausal considerations are not particularly dominant, except insofar as they push a bit further towards certain broadly agreeable human values applicable in the normal-everyday-human-world, such as nonviolence, cooperation, diversity, honesty, integrity, charity, and mercy. In particular, I do not think acausal normalcy provides a solution to existential safety, nor does it undermine the importance of existential safety in some surprising way. Affirming normal human kindness. I also think reflecting on acausal normalcy can lead to increased appreciation for normal notions of human kindness, which could lead us all to treat each other a bit better. This is something I wholeheartedly endorse. Caveat 1: I don't consider myself an expert on moral philosophy, and have not read many of the vast tomes of reflection upon it. Despite this, I think this post has something to contribute to moral philosophy, deriving from some math-facts that I've learned and thought about over the years, which are fairly unique to the 21st century. Caveat 2: I've been told by a few people that thinking about acausal trade has been a mental health hazard for people they know. I now believe that effect has stemmed more from how the topic has been framed (poorly) than from ground-truth facts about how circumspect acausal considerations actually play out. In particular over-focussing on worst-case trades, rather than on what trades are healthy or normal to make, is not a good way to make good trades. Introduction Many sci-fi-like stories about acausal trade invoke simulation as a key mechanism. The usual set-up — which I will refute — goes like this. Imagine that a sufficiently advanced human civilization (A) could simulate a hypothetical civilization of other beings (B), who might in turn be simulating humanity (B(A)) simulating them (A(B(A)) simulating humanity (B(A(B(A)))), and so on. Through these nested simulations, A and B can engage in discourse and reach some kind of agreement about what to do with their local causal environments. For instance, if A values what it considers “animal welfare” and B values what it considers “beautiful paperclips”, then A can make some beautiful paperclips in exchange for B making some animals living happy lives. An important idea here is that A and B might have something of value to offer each other, despite the absence of a (physically) causal communication channel. While agreeing with that idea, there are three key points I want to make that this standard story is missing: 1. Simulations are not the most efficient way for A and B to reach th...

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Acausal normalcy, published by Andrew Critch on March 3, 2023 on The AI Alignment Forum. This post is also available on the EA Forum. Summary: Having thought a bunch about acausal trade — and proven some theorems relevant to its feasibility — I believe there do not exist powerful information hazards about it that stand up to clear and circumspect reasoning about the topic. I say this to be comforting rather than dismissive; if it sounds dismissive, I apologize. With that said, I have four aims in writing this post: Dispelling myths. There are some ill-conceived myths about acausal trade that I aim to dispel with this post. Alternatively, I will argue for something I'll call acausal normalcy as a more dominant decision-relevant consideration than one-on-one acausal trades. Highlighting normalcy. I'll provide some arguments that acausal normalcy is more similar to human normalcy than any particular acausal trade is to human trade, such that the topic of acausal normalcy is — conveniently — also less culturally destabilizing than (erroneous) preoccupations with 1:1 acausal trades. Affirming AI safety as a straightforward priority. I'll argue that for most real-world-prevalent perspectives on AI alignment, safety, and existential safety, acausal considerations are not particularly dominant, except insofar as they push a bit further towards certain broadly agreeable human values applicable in the normal-everyday-human-world, such as nonviolence, cooperation, diversity, honesty, integrity, charity, and mercy. In particular, I do not think acausal normalcy provides a solution to existential safety, nor does it undermine the importance of existential safety in some surprising way. Affirming normal human kindness. I also think reflecting on acausal normalcy can lead to increased appreciation for normal notions of human kindness, which could lead us all to treat each other a bit better. This is something I wholeheartedly endorse. Caveat 1: I don't consider myself an expert on moral philosophy, and have not read many of the vast tomes of reflection upon it. Despite this, I think this post has something to contribute to moral philosophy, deriving from some math-facts that I've learned and thought about over the years, which are fairly unique to the 21st century. Caveat 2: I've been told by a few people that thinking about acausal trade has been a mental health hazard for people they know. I now believe that effect has stemmed more from how the topic has been framed (poorly) than from ground-truth facts about how circumspect acausal considerations actually play out. In particular over-focussing on worst-case trades, rather than on what trades are healthy or normal to make, is not a good way to make good trades. Introduction Many sci-fi-like stories about acausal trade invoke simulation as a key mechanism. The usual set-up — which I will refute — goes like this. Imagine that a sufficiently advanced human civilization (A) could simulate a hypothetical civilization of other beings (B), who might in turn be simulating humanity (B(A)) simulating them (A(B(A)) simulating humanity (B(A(B(A)))), and so on. Through these nested simulations, A and B can engage in discourse and reach some kind of agreement about what to do with their local causal environments. For instance, if A values what it considers “animal welfare” and B values what it considers “beautiful paperclips”, then A can make some beautiful paperclips in exchange for B making some animals living happy lives. An important idea here is that A and B might have something of value to offer each other, despite the absence of a (physically) causal communication channel. While agreeing with that idea, there are three key points I want to make that this standard story is missing: 1. Simulations are not the most efficient way for A and ...

Thanks for hitting play and listening to Hit Play all season! We wrapped season 3 of the show with a live episode recorded at Caveat in New York City's Lower East Side on February 13th, 2023. In the future from that moment, we listen back to the time spent there, then, now.  If you like what you hear and want to support the New York Neo-Futurists, subscribe to the show, tell a friend, and leave a review on your listening app of choice. We'd love to hear from you! @nyneofuturists on Instagram, Twitter, or Facebook. If you want to support in other ways, consider making a donation at nynf.org, or joining our Patreon.  3:12 - The Zippo Diaries by Cecil Baldwin 14:12 - Lullabies//An Invocation by Anooj Bhandari  24:47 - Where? (for Joey) by Shelton Lindsay 26:49 - From Taiwan, With Love by Kyra Sims 31:13 - One Day Walking Away NYC 2023 by Rob Neill 34:08 - Tour Guiding is One Part Knowledge and 999 Parts Bullshit by Mike Manship 44:28 -  //CHROMATICITY THRU THE AGES// by Val Ramirez 52:19 - exactly one decade ago… by Anthony Sertel Dean The album mentioned in the episode can be found here Our logo was designed by Gabriel Drozdov Our sound is designed by Anthony Sertel Dean Hit Play is produced by Anthony Sertel Dean, Julia Melfi, and Ali Cronin  

The “cure” for preeclampsia is NOT delivery. Preeclampsia is an important signal for future cardiovascular complications once pregnancy is over. While there may not be a true “cure”, we do have options for chemoprophylaxis of preeclampsia. Currently, only low-dose aspirin is ACOG/SMFM endorsed for preeeclampsia prevention. But pravastatin is gaining steam. Pravastatin was previously classified (in the now discontinued FDA label) Category X. However, the FDA recently removed the warning regarding use of statins in pregnancy, resulting from the favorable data on pravastatin as a potential chemoprophylactic agent against preeclampsia. While short term fetal safety has already been documented, there was a gap in data regarding long-term neurodevelopmental outcomes in children exposed to this medication in- utero. But new data has some reassuring findings (with a CAVEAT). In this episode, we will highlight a soon-to-be released publication in the AJOG, which is the first to report on the long-term neuromotor, cognitive, and behavioral outcomes of children exposed to pravastatin in utero.

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Why I don't agree with HLI's estimate of household spillovers from therapy, published by JamesSnowden on February 24, 2023 on The Effective Altruism Forum. Summary In its cost-effectiveness estimate of StrongMinds, Happier Lives Institute (HLI) estimates that most of the benefits accrue not to the women who receive therapy, but to household members. According to HLI's estimates, each household member benefits from the intervention ~50% as much as the person receiving therapy. Because there are ~5 non-recipient household members per treated person, this estimate increases the cost-effectiveness estimate by ~250%. i.e. ~70-80% of the benefits of therapy accrue to household members, rather than the program participant. I don't think the existing evidence justifies HLI's estimate of 50% household spillovers. My main disagreements are: Two of the three RCTs HLI relies on to estimate spillovers are on interventions specifically intended to benefit household members (unlike StrongMinds' program, which targets women and adolescents living with depression). Those RCTs only measure the wellbeing of a subset of household members most likely to benefit from the intervention. The results of the third RCT are inconsistent with HLI's estimate. I'd guess the spillover benefit to other household members is more likely to be in the 5-25% range (though this is speculative). That reduces the estimated cost-effectiveness of StrongMinds from 9x to 3-6x cash transfers, which would be below GiveWell's funding bar of 10x. Caveat in footnote. I think I also disagree with other parts of HLI's analysis (including how worried to be about reporting bias; the costs of StrongMinds' program; and the point on a life satisfaction scale that's morally equivalent to death). I'd guess, though I'm not certain, that more careful consideration of each of these would reduce StrongMinds' cost-effectiveness estimate further relative to other opportunities. But I'm going to focus on spillovers in this post because I think it makes the most difference to the bottom line, represents the clearest issue to me, and has received relatively little attention in other critiques. For context: I wrote the first version of Founders Pledge's mental health report in 2017 and gave feedback on an early draft of HLI's report on household spillovers. I've spent 5-10 hours digging into the question of household spillovers from therapy specifically. I work at Open Philanthropy but wrote this post in a personal capacity. I'm reasonably confident the main critiques in this post are right, but much less confident in what the true magnitude of household spillovers is. I admire the work StrongMinds is doing and I'm grateful to HLI for their expansive literature reviews and analysis on this question. Thank you to Joel McGuire, Akhil Bansal, Isabel Arjmand, Alex Cohen, Sjir Hoeijmakers, Josh Rosenberg, and Matt Lerner for their insightful comments. They don't necessarily endorse the conclusions of this post. 0. How HLI estimates the household spillover rate of therapy HLI estimates household spillovers of therapy on the basis of the three RCTs on therapy which collected data on the subjective wellbeing of some of the household members of program participants: Mutamba et al. (2018), Swartz et al. (2008), Kemp et al. (2009). Combining those RCTs in a meta-analysis, HLI estimates household spillover rates of 53% (see the forest plot below; 53% comes from dividing the average household member effect (0.35) by the average recipient effect (0.66)). HLI assumes StrongMinds' intervention will have a similar effect on household members. But, I don't think these three RCTs can be used to generate a reliable estimate for the spillovers of StrongMinds' program for three reasons. 1. Two of the three RCTs HLI relies on to estimate spillovers are on in...

This week we look at Joseph's interactions with Pharaoh and how they determine the coming narrative and development of Joseph's impact on the Biblical story. Let us hear the story! Intro and outro music Copyright © Holy Transfiguration Monastery, Brookline, MA, used by permission. All rights reserved.

Have you ever said the wrong thing and then were upset at yourself for not keeping your mouth shut? Of Course... We have all been there! Today, on Here's the Caveat, Coach Bob will discuss how to set yourself above the status quo and fly like an eagle. He will share the 6 things you never should say that lower your influence as a leader and may not even know it. Listen to this powerful episode today! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/heresthecaveat/message

Kicking off an all new episode, Nate give an announcement about an upcoming performance for the RISK! live show in the Lower East Side at Caveat before sitting down with Katie Feeney (You Do You, Roberta Faceplant). They talk about growing up in Erie, musical theater, being a creative kid and the lost confidence of youth, home recorded radio shows, going to Penn State, moving to Philadelphia and getting back into music her work with non-profits, Rock to the Future, the pandemic and other obstacles, meeting her husband Drew and forming You Do You, the origins of Roberta Faceplant, writing country songs, her song "Everything is Trash", her new releases, the upcoming single, "Keep Talkin'", the Tom Petty cover "Two Gunslingers", the motivation to release three singles vs. releasing an EP, and hosting open mics. Then, Katie enters the Jawntlet. (photo credit: Lisa Schaffer Photography) Katie Feeney website Roberta Faceplant website Roberta Faceplant Bandcamp Roberta Faceplant Instagram Roberta Faceplant Twitter Roberta Faceplant Facebook Roberta Faceplant YouTube Subscribe to the Y!TMJ Newsletter! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ytmj/message Support this podcast: https://anchor.fm/ytmj/support

1. Actio: A legal action or suit in Roman law; from Latin actio, from agere “to do.” 2. Adjudicatio: A court decree or judgement; from Latin adjudico, from ad “to” and judicare “to judge”. 3. Actori incumbit probatio: The burden of proof lies on the plaintiff; from Latin actori incumbit probatio, from actor “plaintiff” and incumbere “to impose”. 4. Brevi manu: By order of the court; from Latin brevi manu, from brevis “short” and manus “hand”. 5. Caveat emptor: Let the buyer beware; from Latin caveat emptor, from cavere “to beware” and emptor “buyer”. 6. Damnum emergens: Loss arising from a breach of contract; from Latin damnum emergens, from damnum “loss” and emergere “to arise”. 7. Ex aequo et bono: According to equity and good conscience; from Latin ex aequo et bono, from ex “from” and aequus “equal” and bonus “good”. 8. Ex debito justitiae: Out of a sense of justice; from Latin ex debito justitiae, from ex “out of”, debito “debt” and justitiae “justice”. 9. In personam: Against a specific person; from Latin in personam, from in “into” and persona “person”. 10. In rem: Against a thing or property; from Latin in rem, from in “into” and rem “thing”. 11. Inter vivos: Between living persons; from Latin inter vivos, from inter “between” and vivos “living”. 12. Jus cogens: Compulsory law; from Latin jus cogens, from jus “law” and cogere “to compel”. 13. Pacta sunt servanda: Agreements must be kept; from Latin pacta sunt servanda, from pacta “agreements”, sunt “are” and servanda “to be kept”. 14. Qui facit per alium, facit per se: He who acts through another, acts himself; from Latin qui facit per alium, facit per se, from qui “who”, facit “makes”, per “through”, alium “other” and se “self”. 15. Res judicata: A matter already adjudicated; from Latin res judicata, from res “thing” and judicata “adjudicated”. 6. Fiat Lux – Let there be light. (Latin: fiat, let; lux, light). Etymologically, fiat lux literally means “let there be light” and is used to refer to the creation of light. 8. Mea Culpa – My mistake; my fault. (Latin: mea, my; culpa, fault). Etymologically, mea culpa literally means “my fault” and is used to refer to an admission of guilt or responsibility for a mistake. 9. Moot Point – A point or issue that is no longer relevant or applicable. (Latin: mūtāre, to change). Etymologically, moot point literally means “to change” and is used to refer to a point or issue that is no longer relevant or applicable. 10. Res Ipsa Loquitur – The thing speaks for itself; an inference that a person is responsible for an accident or injury because they were in control of the situation. (Latin: res, thing; ipsa, itself; loquitur, speaks). Etymologically, res ipsa loquitur literally means “the thing speaks for itself” and is used to refer to an inference that a person is responsible for an accident or injury because they were in control of the situation. --- Support this podcast: https://anchor.fm/liam-connerly/support

Show Resources Here were the resources we covered in the episode: Follow Andrew Harder on LinkedIn Awesome viral post about LinkedIn document ads from Andrew Another excellent viral post from Andrew about this video strategy Certified Marketing Experts Certification Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Are you interested to hear how LinkedIn Video Ads drive actual opportunities, not just leads? Well, you'll love this case study with Cisco on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there, LinkedIn Ads fanatics! I get asked so often about video ads on LinkedIn. And the truth is that it's so hard to answer what works and what doesn't with video, because it's so very different from static. There are infinite ways to deliver a message through video. It sure makes it difficult to narrow down and find a set of best practices that we can then present to other marketers as a recipe for success. When a friend reached out and told me that he'd had extreme success with video ads, I was listening. Then he shared how video ads weren't just getting high click through rates or low cost per view, but they're getting him low costs per opportunity. Well, he then had my full attention. He's got gold to share. And of course, I wanted to share that gold with you LinkedIn Ads fanatics. Andrew Harder, and I have crossed paths lots of times in the past. He started out his career at Hanapin Marketing, the agency that puts on the advanced PPC conference called Heroconf, and also do the blog, PPCHero. I absolutely love this conference in this blog and I've been blessed to speak at hero comp for the last like six years. It's by far one of my favorite shows that I attend every year. I've also been blessed to be named one of PPC Heroes, top 25 PPC professionals for lots of years running. And Andrew wasn't behind any of those decisions. So don't worry, this is not a conflict of interest. But Hanapin got acquired by Brain Labs and they're a mega agency. He moved on and now he works for Cisco under WebEx events. I'm really excited to interview Andrew about his results at Cisco. So we'll dive into the interview. AJ Wilcox But first in the news, one cool feature. So one of our loyal listeners, Joshua Stout, from the Impactable agency, who consequently I actually got to meet last night when he and his team were in town for a team building exercise, and we got to go to dinner. But he posted this week that he got access to a new feature on one of his accounts and it's called Website Actions. If you remember from the B2Believe event, this was one of the features that was announced would be coming, but didn't let us know when it would be coming. So I was so excited to see it out in the wild. To check to see if you have it in your account, navigate in the left hand navigation bar, under analyze, and then look and see if you have a heading there for website actions. I have to tell you, this feature is going to be so cool. And the reason why, I have to ask you, have you ever tried to set up a conversion action as an event, not just as a thank you page that people land on and it triggers the conversion? To do it as an event, you have to put a bit of JavaScript on the button that you want to track. And if you're like me, you don't happen to know JavaScript, it's a whole lot of troubleshooting, and wasted time, and no way to tell whether it's implemented correctly. What this feature does is it scans your landing pages to find buttons on the page, and then allows you to create any of those buttons as a conversion event just by selecting it. It works by having your insight tag installed on the page. There's no custom JavaScript, no wondering if it's set up properly, you just click an action and call it a conversion. This is one of those rare acts of brilliance by LinkedIn. I love the concept of this feature. I'm excited to get to use it. And it's also one of those features that I totally would have expected someone like Meta or Google to come up with. And yet we have it here on LinkedIn. Hurray. Justin Rowe from Impactable suggested that this feature may have been a result of the marketing analytics company called Oribi that LinkedIn acquired back in February of 2022. And that sounds totally plausible to me. Another awesome listener, Jay Rathell mentioned that he thought this was part of a beta so it might not actually be out yet. Your rep may have had to register you in the beta to get access. And I'm not sure what the truth is there. So just watch out in your accounts for when you get it. I wanted to give a shout out to Dig Altamiranda. Dig left us a review here on the podcast that says, "Best LinkedIn paid podcast ever. I love how AJ is unbiased and unguarded when sharing his expertise, the performance of my campaigns has definitely seen a boost since I started listening. And I will be a fan of the podcast for a very long time, a must listen. Dig, thanks so much for sharing that you've been able to take the things that you've learned from this show, and then use them to boost your campaigns and your performance. Well done. And of course, thank you for the kind words. It means a lot to me and the whole team who support me in the creation of these episodes. As a reminder, if this is not your first time listening to the show, please do leave a review and I want feature and shout you out as well. All right. Without further ado, let's jump into the interview with Andrew Harder. Let's hit it. AJ Wilcox I'm so excited to have Andrew Harder here. He's the senior paid media manager at WebEx events. It's a Cisco company. He lives in the Bloomington Indiana area. Andrew, I'm super excited to have you here. Andrew Harder Thanks, AJ been really looking forward to this thing. Thank you for having me. AJ Wilcox Oh, of course. First of all, tell us a little bit about yourself. Like give us the whole background. Andrew Harder Yeah. So have been in the PPC paid media world going on six years now. I had a few jobs post college, it was a little bit late getting into my current marketing career arc now. But I started at Hanapin, a small agency that's located here. That was actually how I first heard about you, AJ. So it's fun being on your podcast today. It's what little I knew about B2B at the time, like you were always the guy that we went to for resources. So yeah, I was there for about three and a half years. And then in the spring of 2021, I joined Socio, an event software company. And we were then shortly after acquired by Cisco, so hence the rebrand to WebEx events. But we're still a standalone software that's a part of the larger WebEx suite now, but I joined just to really run like their paid media. And it was just kind of search at first, but we've expanded a ton into paid social, especially LinkedIn, which is I know what we're gonna be chatting about today. So looking forward to diving in deeper with you. AJ Wilcox Awesome. Well, my roots with Hanapin go really deep. They're the ones who put on the Hero Conference. I've spoken there for years and years. 2023 is actually got cancelled this year, which, you know, just telling everyone else, which is so sad, because it's the first time we haven't had Hero Conference in a long time. I always look forward to that one. Hanapin was purchased by Brain Labs, like you were just telling me how many acquisitions they've gone through. They've been really growing a bunch of stuff, which is super cool for the digital marketing, but exciting background. So tell us about when you went to WebEx events? What kind of shape was the LinkedIn Ads account or the LinkedIn Ads initiatives before you got there? And what did you I guess, set up and start to do? Andrew Harder Yeah, so I mean, there technically was a few things that were just getting launched, like the month I started, but it was very bare bones, there have been a few like small tests here. And just kind of top of funnel content, and some like event promotions, like webinar promotions, but really, it was kind of a blank slate. So it was super fun. I mean, for most B2B brands, like searches, you know, priority in terms of driving MQLs and pipeline and revenue. So that was what I spent most my time with at first, but I was also only the fourth marketer hired on the team. So we didn't really have any content. There was another content marketer that started with me, but we're a team of four. And then because of the Cisco acquisition, we were able to grow really fast, and you know, just have a lot more budget. So our team then grew to a team of 20. So we had a content team, events team, it really took a while like having to think now. It was probably the first year I was there, it was just kind of adding in some more top of funnel content, promoting some things of course, like with the rebrand needed a lot of brand awareness around that, but there wasn't nearly the same level of like strategy as we have now. So we do have a lot more into video, but it was just kind of your traditional, like gated lead gen with some brand awareness. AJ Wilcox Very cool. Alright, so obviously, we have you on the show, because you've really knocked it out of the park in a lot of ways. I'm curious, what kinds of initiatives did you take on? After you came in you saw where it was at? You mentioned that you start some video, tell us how that all really progressed. Andrew Harder Yeah. So I mean, first thing, we hired another person to work with me because our budget and channels have gotten so large, so I was managing all like search and social and programmatic channels. And so we hired the amazing Krystal Marquez to work with me. And so she was a huge part of this transformation because like I said, we were just running just a lot of lead gen. There wasn't a ton of pressure for us to generate down funnel results. But we could do a lot more if we really started honing in on our audience on LinkedIn because, you know, for us, like we do have a few different ICPs but primarily like event marketing managers, field marketing, you know, a lot of those folks are on LinkedIn. And so at the same time, our events team was producing just amazing virtual events that we could use as like cut down. So I'm getting a bit head I think, but we started to put on paper, hey, we're gonna spend a lot of time analyzing our CRM, see what job titles were missing, and also, instead of having like, just like this large ICP audience, we're gonna segment that. So that was like kind of step one of like, audience segmentation. And then we also really want to talk to some of our customers, which is, like kind of a small step that's easy to gloss over in this process. But I think it was a huge part for us was, we wanted to actually talk to you. And we were able to talk to you like four different ideal, like customer profiles and different job levels. And really ask them frank questions about like the buying process, how they heard about us what channels are on, because we wanted to validate some of the things that we were going to do from a channel perspective, but also the type of content. And then we spent a ton of time cutting down these videos writing really like in depth ads. So it's not just, you know, slap a couple lines, hey, watch this video, like we really were taking the time of what's breakout, like, what are these nuggets that we can share with our audience. And so we spent a lot of time doing that. So that was a three month process really, of doing that. But before that, there was a lot of internal discussions about how we're going to change our strategy, and also took some work kind of convincing our bosses to to like, hey, we're going to take some of our lead gen budget, and we're going to start doing a lot of video where you don't get direct results from. AJ Wilcox Oh, yeah, so there's a lot of different areas. I want to dive in here. The first let's talk about this, what sounds like customer focus group or really market research. We just recently had an episode by the time this one comes out about market research. So this is something that's very top of mind for me. Did you go out and hire a market research firm to conduct this? Did you just grassroots say, hey, let's just start sending emails to our customers. How did you go about doing this Andrew Harder Super simple process, I'll break down that. Literally anyone can do, especially you're in paid media, you don't typically think of paid media folks doing this. But if you have, you know, whether you slack or whatever, internal comms, you need slack, you need Google docs. And that's literally all you need is an email. So like there's no hiring a firm or anything like that, it was I sent a message to our customer team, just asking for a list in for contacts of customers that would be willing to speak with us, and I prefaced it with hey, like, we're marketing. So they might think, Oh, they just want more case studies and things like that, which we do. And a lot of our customers are happy to do that. But I was framing it as hey, we literally just want to get some feedback for some things that we're gonna be testing out on social. And I got a list and I can't remember how many I was given, but we ended up being able to conduct 10 interviews over the course of like a month. And when I say 10, you might think, well, who cares? Like that's like nothing is a small sample size. I would say we have so much data like you know, we're marketers, we always want to be data driven, you can get that in the platform's, but really like spending half hour to an hour, with 10 different customers upwards of 10 hours of like, really in depth, going back and forth, you can discover so much more information. And also like we got a lot of ideas to from different types of creative that you want to test on LinkedIn and the types of content that we could go back to our content team and event team and say, hey, like people are talking about XYZ, are there plans for that? Do we already have some of that? And so it was super helpful, I would recommend that exercise to anyone. And also you'll be surprised if you have a great product you have for sure customers that are going to be happy to talk about it, especially if it helps them do their job better. Or for us like event software, a lot of event managers like have just horror stories of like, you know, event apps that didn't work or took super long time to get things set up. And so, you know, when they experience something that's a lot easier to use, or they're able to like justify ROI from their sponsorship, just like different things like that. They're pumped to talk about that, just like how I am as a marketer with different tools that we use in our everyday. So yeah, I would say do it. AJ Wilcox Did you have to offer them anything for their participation? Like a gift card or discount or anything like that? Andrew Harder Yeah, good question. So we didn't like have to I don't think. We offered, there's a WebEx merch store that actually does have a lot of cool stuff on it, so we offered like, I think it was like a $50 voucher to that. So it was just kind of like a thank you. But I honestly I would say probably all of those people would have done it without anything. But yeah, because we also do for anyone that's in B2B SaaS, like, we do a lot of reviews, too. Like we do gift cards, and like those reviews are great, but like, doing these actual like in person, or like through virtual, like those interviews, like it's so different than just, you know, filling out a few questions on G2. AJ Wilcox Yes. And what I want all the LinkedIn Ads fanatics out there to understand is, I don't want you to hear this and say, Well, of course, Cisco has the budget, to go out and hire market research firms and go and do all this, but I'm just a lowly paid marketer. That's not my job. I don't want you to let yourself off that easily. This is what Andrew did. He started this program as a paid marketing manager and did it by himself without a significant budget. And you heard him say he didn't even have to offer them anything for their participation. They would have been stoked to chat. But of course, it's always nice if he can offer something. So very insightful, like thanks for sharing us with us about the program. You also mentioned that you were cutting out video and that video was an initiative that you wanted to take on. First of all, what was spurred you to decide that you wanted to go all in on video? And how did you go about that? Andrew Harder Yeah, so I guess starting with kind of like the bigger picture reason why we did have a lot of I would say good solid image assets and different things that we were running like, it wasn't like we didn't have quality. But we knew, especially on LinkedIn, again, if your audience is engaged on it every day, multiple times, like, people do stop, at least I'm talking from personal experience, if there are videos, it doesn't have to be video necessarily, but for the sake of this conversation, like there are certainly that is about like other paid media, marketers talking about things that they do, or different tools, like I certainly, like, stop and watch those things. I don't like it. I don't like do anything to like, give LinkedIn, some feedback. So they get that, but a lot of times, you know, I send a Slack message to my team and say, hey, like, what do you think about this? And so one of the reasons why we really wanted to video was, we knew that we wanted to start, people use the term like creating demand, it might be a bit generous for what we were doing. But I do think we were really trying to like speak to just pain points and different like, ways that we could educate, who we were trying to bring in whether you know, they come in six months from now through a PPC click, or they come in through a different means or like, do they start falling on LinkedIn page, and then, you know, they click on us, you know, three, four months from now. We weren't so obsessed with like getting like this direct response from that it was really about taking these like 30 seconds, even upwards of like, two and a half, three minute clips of hey, there's a ton of virtual events, event marketer, and we're talking to you, how do you increase like virtual engagement awareness? How do you measure that? That's just one small example. But we were cutting this down. So we had that like focusing on like the virtual aspect, because our platform is virtual and person and hybrid speaking to, we have a lot of higher ed companies, a lot of member based organizations that their business or their event, like programs really run on sponsorships. And so like, we talked a lot about how to prove ROI from your event sponsorships how to, like get better at partnering with different sponsors, things like that, that were just very specific like one message. And this goes back to like the audience targeting we'd split this out. So instead of like this one large, like, okay, we want all these people, we knew that, you know, people that work at universities are very different than and they have very different event needs than someone who works at a fortune 500 company, doing a big internal event, or doing like, you know, their big summit, whatever they use cases. So we were showing these ads to all these audiences, because we had each event, we were probably cutting down like three to six different ads. And so we could see who was engaging with what so we're looking at all those engagement metrics, view metrics, and then this really allowed us to build a quality remarketing pool of people who were watched, like 50% of our videos, and we started so in the more and then we get some more like the product videos that were more like down funnel, and we saw a huge lift. And like we had like an overview video of our platform, when we just show that to a cold audience. Now surprised like, there's not a very good watch time. I don't have the numbers in front of me. But when we showed that maybe two, three, like remarketing sequences down the funnel, it was like 2 or 3x, higher, this small things like that. I'm just trying to give some examples of like what we were seeing. So as you can tell, there's a lot of stuff that goes into it. AJ Wilcox I love that. So you're talking about multiple step sequences. How did you set that up in campaign manager? Andrew Harder Yes, I guess preface this, we use metadata to run all of our paid social. So you can do all this natively. But what we were doing in campaign manager, you can, you know, create those remarketing audiences. So we could capture anyone that saw 50% or more of these videos. And then you know, it took a while when we first started, because some of these prospecting audiences we were targeting were not like super large. Also, we started with a lower budget. And when we started seeing good results, we started increasing that so we could get a larger pool. And then we'd create these campaigns. So we're only targeting people that you know, saw this specific video, we've combined some of them. But again, because we service a lot of different ICPs. We also have a big difference, like virtual events very different instant in person. So we could show specific mobile like event ads to people that maybe saw one of our like event cut downs that we're talking about how to get the most out of your event app, just like specific things like that. I mean, you can do, it's pretty easy to set that stuff up in your audiences. And then when you're creating your campaign, just selecting those remarketing audiences. AJ Wilcox So obviously, we can put together video programs. And if you can't actually tell something's working, it can be hard to convince, you know, upper leadership to give you more budget or hang on a little bit longer. What was the effect that you actually saw on your lead gen programs as this video strategy went on? Andrew Harder It changed a lot and for several reasons. One, we were starting to invest more in video and less in our lead gen. Because we started like I mentioned this earlier, but what I was able to get as a test budget for this was 20% of our paid social budget, which was a decent size. It was plenty for us to get going but that started to creep up to like 30% and like four already percent after a few months. And so we were seeing a drop in our leads, but because of our increased efforts in like targeting more refined audiences, and I would also say like, I don't have data to prove this necessarily, but I think, you know, running this alongside all of the video ads that we were doing that we're not like super pushy, or even, like, just kind of generic B2B stuff that no one really cares about, like it was educational. And like, you could take stuff away from that, we saw huge drops in our CPL, like we saw, like over a 60% drop in our CPL. But the other thing was, we had a budget reduction, like, you know, a lot of SaaS companies, we're starting to see throughout 2022, so we had more of that hit. But what I did was I measured this, after the first three months of doing this, I measured that against the spring when we had a much larger budget. And we were doing just pretty much all lead gen. And we had 28% fewer leads, but we had a 63% drop in our cpl. So it was like a massive, like we should have had really way less leads. But we were seeing the audience targeting I think even just like the quality, and there's a lot of things that go into this. So I know I'm oversimplifying a bit, because we were testing a few different offers. It wasn't apples to apples, but overall, like for paid social for LinkedIn, our budget was like 70%, less from like this comparison period. But to answer your question, we were still running a lot of the same type of lead gen, but we don't do any hard direct response, like demo request. But even so we saw saw a huge lift and the opportunities that we were producing both from like, kind of a first touch triggering standpoint, but also just like influencing, we can see these metrics because our serums integrated with metadata, kind of like, you know, the headline numbers was like, we spent like 70% last, but we had like 60% more pipeline that our sales team had generated. So again, like a lot of stuff goes into this. But I mean, that was like a pretty astounding difference, especially with the budget difference. And also 70%, less budget, but also like we were spending roughly half of that at this point on video. So like we were spending significantly less on lead gen. So it's a combination of a lot of things like we changed our audience targeting, we had all that video creative, we were running. Yes. And you could also say, well, all that stuff, you're doing the springton that influenced the fall? Yes, of course, it totally did. So it's not like a clear cut, you know, like AB comparison. But it was such a stark difference. We really had a stark stop, like in September when we started this, like, Okay, we're gonna really change our strategy. And we started like increasing that investment. So for anyone that says, like, oh, you can't get demos looked at our quality from LinkedIn, you definitely can like there's different ways to do it. I know there's some brands still do run some of that direct response or conversation ads, and that does drive pipeline. But like for us, like we try that it doesn't work at all. I mean, I see this all the time. I go into our CRM, I see our HubSpot reports, and I see, oh, we've had some more paid social meetings booked. And I'm like, oh, is that from this month? Did they come through this month? And a lot of times, it's no, they actually like downloaded one of our guides maybe like three or four months ago. And then they came back through search or like email alerts or different things like that. And now like they're either ready to buy, or like they weren't in market at all. And now they are and like we've been top of mind for them. We've been educating them, not like harassing them to like book a demo. And they came to us. And I think I've heard this before. And I love this way of like measuring is it working? Like you can tell if your marketing is working, if more people are like coming to your sales team to ask to talk versus how much are you going out and like asking them? I just love kind of like that idea and way to quantify it. So yeah, the very long winded answer to your question, but but certainly has changed. AJ Wilcox And I think marketers, myself included in this, we feel like once we've warmed a top of funnel well enough that eventually you've earned the right to ask for a demo. And in this case, you're seeing demos come in naturally, like you're not even having to ask for them. But even if you do run demo ads, you still don't feel like you're getting a great response from them. It's almost like people are perceiving us as being too pushy when we're asking but if we leave them alone, they'll naturally do it. Andrew Harder Yeah, absolutely. And I would even say to like one way how I justified testing 20% of our budget for video was I crunched the numbers on Okay, of all these leads, like yeah, you can show low CPMs especially on LinkedIn. Like it's good because a lot of times you call them like ICP leads depending on like title or company but what I did was actually measure that down to the full funnel different getting through the sales cycles and like close one and I'm not a huge fan of just focusing on like first touch like okay, did this trigger from like, I love looking at influence metrics and things like that, because obviously there's so many different touch points. And there's some great marketing tech out there now that can help with this, but it was like a no brainer to be like oh yeah, you can test 20% because like it's not like we were producing millions of dollars in revenue from this. It's like Okay, we have some great content to produce also, like kind of an added bonus. And this is kind of a caveat leftfield thing. If you're running virtual events or in person events, and you have that footage, you have to, like, repurpose that and run that on LinkedIn especially. And I would say, don't just do an organic channel so that all your employees and your family like it, put some paid budget behind it, target the audience that you know, is your target persona. And use that content, like you're gonna get much more out of that. And also, it's like a win win for like the content team, the events team or whoever is doing this. Or if you're a solo marketer, or a small team, like you can just get so much more out of that. So I would say even from just a, I don't know, like marketing team ROI standpoint, like it just makes a ton of sense. AJ Wilcox Alright, here's a quick sponsor break, and then we'll dive back into the interview with Andrew Harder. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use and can be painfully expensive on the front end. At B2linked, we've cracked the code to maximizing your ROI while minimizing platform costs. Our methodology includes building and executing LinkedIn Ad strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of LinkedIn's largest advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities from your ideal prospects, book a discovery call at B2Linked.com/apply. And we'd absolutely love the chance to get to work with you. AJ Wilcox All right, let's jump back into the interview. I want to dive in a little bit deeper on video because we talked about the customer research, and anyone can do that. But now as we start veering over into video, now, the production value is getting a little bit higher. And you actually have to start dedicating some budget unless you happen to be a videographer by trade and can throw things together. How did you attack video specifically? How did you deal with the overhead of the cost of video? Also, how did you decide what types of videos to film and actors or employees or customers? How did that all line up? Andrew Harder Yeah, so I mean, this answer might be a bit strange, but I think it might give some people some more confidence to test this, like we Krystal and I, like knew the type of strategy we wanted to test. And we didn't have net new budget or things to do, or money to play with to create that new stuff. So we went and looked at okay, what do we have? And you also might be thinking, well, he works for any event company, like they have event software, they are like doing these things. Yes, huge advantage. I will say that for sure, but a lot of marketing teams still have some, you know, own first party events. And to kind of speak to one thing you were saying like, I would actually say you don't need super high production, I would actually advocate it's better to have more just authentic real video, especially on LinkedIn, because you know, you're seeing your network and then all of a sudden, you see like this really stocky photo, video type stuff doesn't really kind of penetrate your mind, you don't really care about that. So I would say like, you don't necessarily need the super high budget, you don't to go out and like, you know, spend 100 grand on some agency. We do have like a freelancer they used to help with, like some of these cut downs, but there's a lot of freelancers out there, they're gonna like break your marketing budget. I mean, Krystal stepped up big time, she spent a lot of time cutting down these videos, so huge props to her for I mean, she's a paid media marketer, just like myself, but she was like, well, I can like cut down some of this stuff. And over time, like when we started doing this more, our team started seeing like how much of an impact this was having our events team and content team are getting more proactive and like, oh, we're gonna plan this event that's upcoming, we know that the paid team is going to use this giving us timestamps, and in that to our freelancers, but to say more concisely, like, you don't need a ton of budget for an agency. Yes, we use our event software, but you don't need that, like you can use something which should say WebEx first or zoom. Like you can use something like that, and record that. That's just fine. I mean, you can see you can look at the engagement metrics and I would actually say if you already have some video that's super high production value or something like compare that against something that's more just raw. And I would even say to there are some larger brands out there SaaS brands that do this and I think it works well. Caveat to is if you do work for a large brand, like there are brand standards and I get that because I worked for Cisco so like there are certain things we have to abide by, but like at the end of the day, you can definitely do this. I would say it's not as easy as what I made it sound like for the customer interviews like that's super easy. Like it is a different thing, but I think anyone can do that. AJ Wilcox And how did you plan what type of video content you'd show? At what stage in the buyers journey? Andrew Harder Yeah, great question, I think also super important thing that we learned as we went on, because we really started with just kind of more. I don't like the term thought leadership, because I think it's more than that, how we were kind of framing it was like, Is this educational? Like if I wasn't, and we would even ask, like our events team, like, would you interact with this? And a lot of times, it was them saying, so it's like, yeah, of course they would. But like, the questions I would kind of ask myself is like, is this going to help someone that's running events do their job? Is this differentiated enough from just kind of like the generic advice out there, and all the events we're doing, like, very well thought out, and so we do have the benefit of that. So like, that's where we started off with was like that content that's really going to hit a pain point, or just give some value. But then from there, we'd get a bit deeper, like I was saying earlier, you're talking about hybrid events, like the value of that go a bit deeper and say specifically, like, you really need to hone in on like event sponsorships, or you really need to make sure you have the right event technology. And like you could say, well, that's kind of like a hard sell, we actually have a lot of content from our team that's saying, like, you need something and then like, oh, yeah, of course, like, we can provide you with that technology. But it's kind of educating to like, there's, this is specific to the event industry. But like, there's been so many changes, as you can imagine, with like COVID coming up on like, three years, and like it went in and out from in person to virtual. But now like, there's just a huge range, and like what hybrid even means. And so we would take people on these journeys, if anyone is familiar with like YouTube sequence ads, it's kind of similar, like, you can just set this up to then go a bit deeper into that. And then really, the best kind of journeys we had was, okay, we have like this educational video to show, then we have another layer of that, speaking to something more specific, maybe we had one or two of those, and then layer in like a more specific like this, how our product can do that. And so it's a bit easier to explain when I have like a spreadsheet to show, but hopefully that helps the audience a little bit. AJ Wilcox Very much. So let's say smaller marketing teams that don't have a budget for maybe something like metadata. Maybe they're working with a basic CRM, what's some advice that you'd give them on ensuring that they could take cold prospects, educate them through video, and actually ended up with close deals? Andrew Harder That is a great question. I hope I can give a great enough answer to that because I think there's so many factors that do come into this, because I would say we had a lot of things going for us with the video content we already had to play with. And then we were able to expand that. But if you are a smaller team, you don't have as much budget for tech or video, things like that. This is kind of obvious advice. But just like start small, even before that I would challenge like, look at what you're doing right now. And really challenge yourself and ask yourself the questions like if I am my, like target audience, if I am this, you know, X persona, do I actually care about this? Like, is this giving some value? Or am I just noise in this person's LinkedIn feed? I think you'll find a lot of your stuff is either stale, or it's really just kind of about you the company versus like, how can you first like give value and not ask for anything in return. But then from there, like if you have products that are fairly easy to record, like some tutorials to like, you might have a subject matter expert on your team. So that I would say that's kind of a hard gap to fill. But you can use free tools out there to just record either yourself or someone on your team, walking through the benefits of what you get from XYZ, like whatever your product is, or service is. And so yeah, I feel like I didn't meet my expectations for answering that question. But hopefully, I would like to starting with, like really challenging, like what's working. And then if you have content, like reuse that content, and you can go from there and get learnings and segment your audience so you can see who's engaging with what. AJ Wilcox I love it. Yeah, I think that's perfectly fine. Great answer. Well, the one question I like to ask everyone I interview, what are you both personally and professionally most excited about coming up? Either in 2023 or in the following months? Andrew Harder Yeah, love that question. I'll start professionally. I think I'm excited. So we are really early days and testing out a true like plg like free motion. It's new for us because we've been very like enterprise software. Like you can't really use the product without talking to us. I'm really excited for us to test that just from a marketing standpoint. But also how it's gonna play into our paid campaigns, especially like with LinkedIn, too. I see so much opportunity and I follow some other brands that do this so well and really just showing people like how easy it is to get started. I think you can apply this to anything in life. Everyone wants to like, you know, be in better shape or read more books or do things like that, but it's like just getting started. That's the hardest and I think cuz there's so much potential for us. There's not too many competitors that we have. There's a lot that have like that motion, but their software isn't as powerful. And I think just being able to learn as a marketer how to do that it's gonna be really fun. And I think getting more into being a quote unquote, content creator on LinkedIn, I'm very inconsistent still, but it's been fun just to put myself out there more. I mean, it's really how it's opened up opportunities like this to speak with you. And I think I'm just looking forward to meeting more marketers that I can learn from share some of my experiences, beginning of this, like I didn't set out to have a career in marketing, I didn't even know what PPC was. And I think it's really, really fun to speak to younger marketers. And so I'm, I'm hoping for more opportunities like that. And then personally, I have two young kids, my daughter is about to be three next month, which is crazy. And my son is just over eight months. So last year, couldn't do a whole lot because had a young baby. And so I'm excited for we have some fun trips planned. So I'm originally from Minnesota. I have a cousin getting married so getting out there and seeing some family. My younger sister's getting married this summer as well. So excited for that. And for my kids to hopefully have some memorable flower girl type moments, you know, that'll be super fun. And we have some friends in Wisconsin that we go up to see, looking forward to that. My wife and I love to travel and just with young kids don't get to do it as much. And this year, we have more plans. So excited for that. And yeah, especially on a day like today when it's like I don't know, like it was in the teens this morning maybe it's in the 20s now, but so cold, and I'm already looking forward to summer. So yeah, that's kind of what's on my mind. AJ Wilcox Awesome. Well, you're doing a great job of creating content on LinkedIn, for sure. I'm going to put down on the show notes. I want to invite everyone to come follow Andrew there on his LinkedIn profile. Also, I don't know if you have a minute if you can share with us. Maybe some insight into the posts that really caught my attention you posted, it was kind of like a mini case study about using video ads on LinkedIn. Can you tell us like was that he most popular thing you've posted on LinkedIn? What sort of engagement did you get from that? Does that inspire you to do more? Andrew Harder Yeah, so it was actually the second most because the first most was also another kind of LinkedIn case study is about document ads. I don't know if I was one of the first first but I was early into testing that. And it really if for all the people that love the gated versus on gated conversations, like we really put that to the test. The ungraded document did fantastic for us. And like that got a ton of engagement. Like I said, I'm still early. So I'm trying to kind of find what stuff I want to talk about, hoping to talk more about personal stuff, too. But yeah, it did get a ton of engagement. I mean, I was thrilled when I shared it with you. And you said you shared it with your team. I was like, okay, that's why I know it's good, then if Aj is sharing that. So yeah. And I honestly, like that's probably an easier thing to go to that post. And it really breaks down the process that we did, and some of the results that I shared today. But it really makes it pretty simple. I think a lot of times, it's easy to get just like oh man, I can't revolutionize my strategy or something, you know, just sounds so big when you break it down into like these bite size steps. So I think that's maybe why it got so much engagement. Of course, yeah, the results do catch people's eye, but a lot of marketers found it helpful. So yeah, definitely connect with me. I'm only active on LinkedIn. I'm not really a social media person, ironically, being that I advertise on it. But yeah, please connect with me on LinkedIn. I appreciate you sharing that AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox All right, like we mentioned during the interview, I've got some great resources for you. First of all, you'll see in the show notes below Andrew Harder's link to his LinkedIn profile, go follow him or even connect with him. You'll also see what we mentioned the post that he posted about his LinkedIn video ads strategy. And that one got a ton of attention, which is so cool. It's actually the reason why he's here on the show. He also had another viral post about LinkedIn document ads that actually went more than double the amount of virality is that one so definitely check that one out. Both links are in the show notes. If you or anyone you know is looking for a course on LinkedIn Ads, check out the one that I did on LinkedIn Learning. You'll see the link in the show notes. But it is by far the most succinct, the highest quality, and the lowest cost of any LinkedIn Ads course out there. Also, if this is your first episode you've listened to make sure to hit the subscribe button. But if this is not the first time you're listening, please do go and leave us a review. It is a terrific zero cost way of supporting the podcast and I would be eternally grateful to you with Any questions, suggestions or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. And I'm cheering you on in your LinkedIn Ads initiatives.

Thanks for Hitting Play all season and listening to Hit Play. This episode: some Neo-Futurists chose their favorite Hit Play pieces from the season to highlight. Some of the plays may contain sensitive topics. For more specific content warnings, check out the timecodes below.   We will be wrapping the season with a live podcast recording on February 13th at Caveat on the Lower East Side of New York.    If you like what you hear and want to support the New York Neo-Futurists, subscribe to the show, tell a friend, and leave a review on your listening app of choice. We'd love to hear from you! @nyneofuturists on Instagram, Twitter, or Facebook. If you want to support in other ways, consider making a donation at nynf.org, or joining our Patreon.    1:18 - wherever, whenever, it's yours by Hilary Asare 3:08 - The: The by Jake Banasiewicz 4:53 [CW: Redacted slurs] - Neo Monologue: Constructed (Or, Questions from the Classroom) — Part 2 by Val Ramirez 8:26 - 13 by Joey Rizzolo 10:04 - Directive to those who are… by Rob Neill 12:16 - To save time, I didn't write a script for this play. An AI wrote it. by Anthony Sertel Dean 17:36 - a glance. a pain. an abstraction. ...... (a hope.) by Kyra Sims Our logo was designed by Gabriel Drozdov Hit Play is produced and sound designed by Anthony Sertel Dean

Buffy S6 E22 "Grave"/Gilmore Girls S6 E22 "Partings"It's the Season 6 finale! Buffy, Dawn, Lorelai, Christopher... they all got each other's backs and are closer than ever. The floor's got Giles' back, as that's where he spends a good portion of the episode. An English coven has sent Giles to stop Willow from destroying the world, and Rory sends Logan to England to stop him from destroying his liver. This might be an understatement but... Willow and Lorelai are dealing with a LOT of emotions. Both episodes end with tearful embraces. Taylor might be the BTK Killer? And Bryan's got beef with Satan... oh, and forks...If you're in New York City on Wednesday, February 8th, be sure to check out Stacey's show How to Restaurant  at Caveat!Don't forget to check out our music video for "Getaway (Stars Hollow)" from super talented musical artist, The Other Realm. Check out his other music and follow him on social media @theotherrealmmusic.Want more content? Sing up for our Patreon! We've got 3 tiers of bonus content, including early extended episode teasers, outtakes, watch parties, and of course, our weekly Angel video reviews! patreon.com/bryanandstaceyIntroduction - 0:00Buffy S6 E22: Grave - 6:23Meanwhile on Charmed - 49:14Gilmore Girls S6 E22: Partings - 54:42The Winner - 1:43:13Follow us on social media for more Buffy/Gilmore content, and to see what other projects we're up to!YouTube:Bryan & StaceyInstagram:@gilmoreslayer/@bryanandstaceyTikTok:@gilmoreslayer/@bryan.and.staceyTwitter:@gilmoreslayer/@bryanandstaceyFacebook:Buffy the Gilmore Slayer/Bryan & StaceyEmail us at: bryanandstaceyreviews@gmail.comWebsite: bryanandstacey.comTheme song written and performed by @louiearonowitzSupport the show

Life changes as the windblows. We experience the ups and downs of circumstances every day. As each day brings new challenges, how do you achieve your goals in the midst of them. Today on Here's the Caveat, Coach Bob gives you the three keys to achieving your goals in the midst of any circumstance. Listen to this powerful episode and find consistency in your daily routine despite what is going on around you. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/heresthecaveat/message

This week the three amigos are joined by our good friend and human woman... in your face, haters... Ashley Everhart (Character's Welcome, Boogiemanja, Toronto Sketch Fest). Ashley couldn't wait to tell us about her Groundhog's Day Hog Feast during Chef's I Prepared For You and really wanted to recap Top Chef Season 6, Episode 12 - "Culinary Olympics" so we did that too. The Top Chef talk starts at 31:20. Follow Ashley on instagram - @ashleyceverhart And if you are in the NY area - checkout Ashley and Bryan's sketch team's show at Caveat on Feb 7th - BUY A TICKET! ----more---- Subscribe for new episodes every Monday. Rate us 5 stars and let us know what you had for dinner last night in the review! This episode was edited by Bryan A Jackson. The Pod Chef theme song was produced and performed by Jeff Ray.  Pod Chef Links Follow us on Instagram and Twitter - @podchefpodcast Follow Bryan on Instagram - @bjacksonininaction Follow Jamal on Instagram - @hell0newman Our intro was produced and performed by Jeff Ray - https://www.instagram.com/jeffrayfilms/    

Caveat, this show really has nothing to do with Kevin Hayes. Again. Regardless, the guys talk about who they think is part of the core moving forward along with their reflections on the team to this point in the season.

Flushing out your "Why" is all about determining in this season what you think your purpose in life is; perhaps we can define it as what brings your joy and personal satisfaction, with a huge CAVEAT of  boundaries. The reason I say boundaries is I have found in my research that it's really hard to feel like we have a clear purpose if we are doing things we think other people expect of us, or because we happen to get praise for them, or because they are easy/ come naturally. In this episode, I want to challenge the status quo around you having 1 major life “why” where you have some sort of eureka moment that gives you the “answers” and then you just go forth and conquer and everything is peachy or if you deviate or change your mind you have failed. Let's learn and grow together in this episode as we explore and determine how to come to a "why" that best fits our current season. Boundary Section of the Episode: My new favorite boundary expert is a renowned licensed therapist and relationship expert Nedra Glover Tawabb. She has an amazing book on boundaries I highly recommend! She defines boundaries as : “I define boundaries as a verbal communication or an action that you communicate to someone to feel safe, secure, and supported in a relationship” Boundary Setting Book: https://realfoodwholelife.com/feelgoodeffect/setting-healthy-boundaries-nedra-glover-tawwab/  

Gilmore Girls S6 E21 "Driving Miss Gilmore"/Buffy S6 E21 "Two to Go"They've darkened their eyes, and are forcing someone else drive them down the highway in a huge vehicle. Whether they're on a mission to murder two lackeys or to gift their daughter her dream home, Willow and Emily are dram-a! As Willow fully succumbs to her drug of choice ("magics"), Sookie and Jackson do everything they can to rid their lives of drugs ("pickles"). Danny Strong teams up with Paris to hold Logan hostage in his own apartment, while simultaneously BEING held hostage by the Scoobies at the Magic Box. Plus Stacey tries to explain South Dakota to Bryan.  If you're in New York City on Wednesday, February 8th, be sure to check out Stacey's show How to Restaurant  at Caveat!Don't forget to check out our music video for "Getaway (Stars Hollow)" from super talented musical artist, The Other Realm. Check out his other music and follow him on social media @theotherrealmmusic.Want more content? Sing up for our Patreon! We've got 3 tiers of bonus content, including early extended episode teasers, outtakes, watch parties, and of course, our weekly Angel video reviews! patreon.com/bryanandstaceyIntroduction - 0:00Gilmore Girls S6 E21: Driving Miss Gilmore - 5:12Meanwhile on Charmed - 50:17Buffy S6 E21: Two to Go - 53:23The Winner - 1:32:35Follow us on social media for more Buffy/Gilmore content, and to see what other projects we're up to!YouTube:Bryan & StaceyInstagram:@gilmoreslayer/@bryanandstaceyTikTok:@gilmoreslayer/@bryan.and.staceyTwitter:@gilmoreslayer/@bryanandstaceyFacebook:Buffy the Gilmore Slayer/Bryan & StaceyEmail us at: bryanandstaceyreviews@gmail.comWebsite: bryanandstacey.comTheme song written and performed by @louiearonowitzSupport the show

Are you tired of settling for less in your dating life? We need to start dating with more self-respect. I want to talk about how to do date more intentionally, why excuses from a potential partner are a giant red flag, and more!   Time Stamps:   (0:21) Dating with Self Respect (1:30) Caveat to My Post (6:58) Making Excuses is a Giant Red Flag (9:24) Would Love to Hear Your Thoughts ------------- Join the Born to Thrive Community! ------------- Join the Lifts with Alex App Today! ------------- Follow Me on Instagram! - https://www.instagram.com/thealexallen/   Follow Me on Tik Tok! - https://www.tiktok.com/@thealexallen?   Follow the Born to Thrive Podcast Instagram Page! - https://www.instagram.com/borntothrivepodcast/   Follow Lifts with Alex Instagram Page for Training, Nutrition, and Life Tips and Content! - https://www.instagram.com/borntothrivepodcast/   Click Here to Stay Up to Date with All of My Offers and Freebies! - https://beacons.page/thealexallen/

Buffy S6 E20 "Villains"/Gilmore Girls S6 E20 "Super Cool Party People"Whether it's because Lorelai's taken over their birthday party, or because they sucked a bunch of books into their body, the girls are getting makeovers!! We're a little preoccupied the lax hospital security in both of these episodes, oh because people from both shows are dealing with collapsed lungs. Both shows introduce us to someone with creepy blue eyes. Both have villainous men getting their comeuppance. It's up for debate if Warren's puzzle box was inspired by a Snitch, but if it is, both shows have Harry Potter references. And someone please... explain what trials are!If you're in New York City on Wednesday, February 8th, be sure to check out Stacey's show How to Restaurant  at Caveat! Don't forget to check out our music video for "Getaway (Stars Hollow)" from super talented musical artist, The Other Realm. Check out his other music and follow him on social media @theotherrealmmusic.Want more content? Sing up for our Patreon! We've got 3 tiers of bonus content, including early extended episode teasers, outtakes, watch parties, and of course, our weekly Angel video reviews! patreon.com/bryanandstaceyIntroduction - 0:00Buffy S6 E20: Villains- 5:49Meanwhile on Charmed - 45:27Gilmore Girls S6 E20: Super Cool Party People- 48:09The Winner - 1:31:59Follow us on social media for more Buffy/Gilmore content, and to see what other projects we're up to!YouTube:Bryan & StaceyInstagram:@gilmoreslayer/@bryanandstaceyTikTok:@gilmoreslayer/@bryan.and.staceyTwitter:@gilmoreslayer/@bryanandstaceyFacebook:Buffy the Gilmore Slayer/Bryan & StaceyEmail us at: bryanandstaceyreviews@gmail.comWebsite: bryanandstacey.comTheme song written and performed by @louiearonowitzSupport the show

We start with new details on a second discovery of classified documents President Joe Biden's legal team found. Inflation seems to be heading in the right direction, but the US isn't out of the woods yet. The special counsel looking into January 6 is targeting Trump allies – we'll tell you why. FTX bankruptcy lawyers say they've been able to recover billions in funds to help repay creditors. Plus, a new study says long Covid might not last so long for some.To learn more about how CNN protects listener privacy, visit cnn.com/privacy

Transition is expensive.  A listener writes in to ask, what's the harm with starting an OnlyFans account to help with the costs? Chasers are creepy, but money is money. She's got systems in place to ensure her anonymity and safety.  What do you think? Topics in this episode include: Usury laws Bible says don't charge interest when you lend money, but Christians still seem to like it for some reason.  "Caveat" means an old-fashioned necktie, we're pretty sure.  Don't Fuck With Cats taught us people can locate you based on your images, if they're motivated enough. NYC paramedic outed (correction: not fired) for having an OnlyFans account. The concept of "less dead" in criminal justice  Porn actress Asia Carrera retired to Utah because no one looks at porn in Utah.   Speaking of Utah: the only thing better than the breathtaking canyon walls of Zion National Park were the cute Utah queers we encountered there. We see you and we love you. Faith does not love driving in Phoenix AZ.       Listen past the end credits for sounds of one of our dogs sleep- barking!   Buy Faith's book! It's the mid 1990s, and a high school guy in Georgia is grappling with his queerness, his faith, his friends, and his future in Disgusta by Faith DaBrooke. Support us on Patreon to help us keep making great content, and to get some cool rewards! Check out our website for our latest episodes!