Podcast appearances and mentions of patrick collister

Patrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally. In this podcast, Patrick shares how the Caples started and valuable advice for people wanting to enter and win more awards. You can read up more on the Caples at www.caples.org You can find out more about Patrick at www.creative-matters.com Take a creative course at www.42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Patrick Collister is non-exec Creative Director at Ad-Lib, and Editor of Directory Magazine. He is also one of the few people to have had serious Creative Director roles in adland (Ogilvy) as well as in digital organisations (Google). So what has changed over the course of his career? Why do people keep harking back to the good old days – and what has happened to the funny ad? Jane and Patrick talk about the importance of format, the definition of advertising ‘craft', the emergence of new platforms, and the demise of the ‘big idea'. They discuss how creative and effective advertising (and the role of CMO) may look in the future… and whether any of the big UK Christmas ads this year hit the mark.

Patrick Collister is the author of ‘How to Use Creativity and Innovation in Business'. He was previously the Executive Creative Director of Ogilvy and Mather and Head Creative Lead with Google's creative thinktank, The Zoo. Currently he is curator of the Caples Awards and Non-executive Creative Director at Ad-Lib. Among other things we discuss controversial ads Patrick created for Guinness as well as some critical insights on creativity, how ideas work and how they could be good for business.

Take part in the BenchPress agency survey 2021 wowco.uk/benchpress2021 benchpress.uk.com  Patrick Collister is the former Executive Creative Director of Ogilvy & Mather UK. In 2013 he became creative director of The ZOO, Google's client-facing creative think-tank. He is also the author of How to use innovation and creativity in the workplace. He is now a Non-exec CD at Ad-Lib. The only UK based Google Creative Marketing Partner. Patrick is also a curator of The Caples Awards. If you are at all interested in things like:

Patrick Collister is currently a non-exec creative director at tech start-up Ad-Lib. He was previously creative director of Google ZOO (NACE). He has also been ECD and Vice-Chairman of Ogilvy and Mather.

Patrick is the editor at creative magazine Directory and previously was one of the creative leads at Google's in-house agency called Zoo. This week we talk about the current state of creativity in the world of advertising and Patrick also shares some creative advice and wisdom You can find out more about Patrick's work at www.directnewideas.com or you can email him at patrick@directnewideas.com

The second in our Creative Bravery series sees Norts chewing the fat with the fabulous Patrick Collister: man of many creative talents. They talk about the state of modern advertising, what it takes to stand out, some of Patrick's former roles, the Cannes festival and where Patrick sees the industry heading. Big thanks to Foot Anstey for lending us a room to record in. Some handy links apropos this Podcast: Creative Matters: https://creative-matters.com/ Directory: https://www.directnewideas.com/ Caples Awards: https://caples.org/ Cannes Lions: https://www.canneslions.com/ Swindon Tourism: https://www.visitswindon.org.uk/

Patrick Collister is the Editor at Directory & The Caples Awards. In this episode, the industry legend shares his learnings from four decades in the business of advertising - from BMP DDB to Ogilvy to Google, there isn't much that Patrick hasn't seen. What are the biggest problems staring agencies and clients in the face right now? How do we overcome the need for more storytellers rather than business people? What advice would Patrick give to marketers that are 20 years in, and interns that are 20 days in? "When good things go wrong, that can be the making of something." This quote reflects the sentiment of the entire Love This podcast series, but is essential to understanding how we can shift the industry forwards from today. A must listen for any senior marketer, agency lead and anyone in between.

Dave Birss and Patrick Collister shoot the breeze with The Shiny New Podcast's presenter Tom Ollerton.

The Human Brain 2.0 / Dave Birss and Patrick Collister by Tom Ollerton

Patrick Collister, creative lead at Google gives us his insight of the creative world from 25 years of experience. We discuss where technological focus on creative ideas really began and the resulting opportunities from the fragmentation of a media landscape.

Patrick Collister, creative lead at Google gives us his insight of the creative world from 25 years of experience. We discuss where technological focus on creative ideas really began and the resulting opportunities from the fragmentation of a media landscape.

Award Shows are in the news.  Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation.  So we go back to basics and ask where did award shows come from and do they really add value?  Or are they just self-indulgent?  Contributions come from Mat Zucker of Prophet and Brandon Hampton of Moxie, as well as regulars Steve Harrison and Patrick Collister of The Zoo, EMEA.  Listen for a lively discussion and the worst pun you will hear this year!

In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Google EMEA, Steve Harrison, founder of HTW, Bob Lukasik, ECD at IBM IX, and Lori Hamilton of Prosperity Productions.   Together they discuss what the CD does and whether CDs deserve their sometimes mythic status.  We ask why nobody trains CDs, and we consider how the role is evolving as technology impacts our industry.  Finally, we note the lack of diversity in the world of Creative Direction and Nick promises to revisit the topic in a future episode.

This is the first episode of The Idea.  In it, we explore what an idea is and we ask whether technology is changing our understanding of ideas.  We hear about the range of ideas from traditional advertising to new conversational UI platforms such as Siri and Alexa.  We hear the views of a range of smart people including Steve Harrison, one-time Global CCO of Wunderman and founder of HTW, Patrick Collister, Executive Creative Director of The Zoo at Google, Lori Hamilton of Prosperity Productions, Bob Lukasik of IBM Interactive Experiences and Steve Mykolyn, the former CCO of Taxi. And Nick tells a funny story.