Learn Enough to be Dangerous

Chris from 42courses interviews JoséPablo Dominguez from Atla Design. José chats about how Mexican culture shaped his design thinking, the surprising role education played in unlocking his creativity, and his shift from marketing to full-time design. He shares lessons from starting his own agency, why colour is everything in branding, and why design is moving from minimalism to glorious maximalism. There's also talk of AI tools, and plenty of gold for anyone looking to break into design.Find out more about José's work at https://www.atla.design/ Find out more about 42courses at https://42courses.com

42courses' Louise Ward interviews Greg Davies from Oxford Risk, an expert in behavioural investing and the brains behind our new upcoming course, Behavioural Investing. They talk about how Greg got into behavioural finance, the mental biases affecting financial choices, and why sustainable investing matters. Greg discuses how important it is for people to recognise their own biases and emotional responses when investing, plus a whole host of practical ways to make smarter financial decisions.Find out more about Greg at https://www.innovatefinance.com/profiles/greg-b-davies-phd/Find out more about 42courses at https://42courses.com

42courses Louise Ward interviews storytelling expert and all-around wonderful chap Will Storr. You'll learn about how to use storytelling in business situations, comms, and for a better life in general too.You'll also hear about the evolving role of storytelling in the age of AI as well as lots of other marvellously helpful insights.Find out more about Will at https://www.thescienceofstorytelling.com/Find out more about 42courses at https://42courses.com

Economics isn't just about numbers, graphs, or GDP, it can also be used to create a happier, more equitable world.In this episode, philosopher and economist Erik Angner, author of How Economics Can Save the World, shares how his unique perspective bridges the gap between data and humanity.Erik's approachable style and deep insights reveal how economics can tackle some of the world's most pressing challenges, from climate change to our pursuit of happiness. Follow Erik on LinkedIn https://www.linkedin.com/in/erikangner/and in Bluesky https://bsky.app/profile/erikangner.com

What can high-stakes hostage negotiations teach us about leadership, persuasion, and building trust? In this episode, Louise gets to chat with former hostage negotiator and award-winning expert speaker Nigel Taberner. From managing emotions under pressure to building trust in seconds, Nigel provides actionable insights for leaders and professionals navigating today's complex and unpredictable world. Discover: - The art of active listening and how it shapes better outcomes. - Proven techniques for negotiating as a conversation between real people! - How to apply negotiation principles to leadership and daily interactions. This episode is packed with stories and lessons to inspire you about communication and connection. Enjoy. Find out more about Nigel at https://www.nigeltaberner.com

42courses founder Chris Rawlinson talks with Behavioural Science legend Prof. Dan Ariely about his year in review. You'll learn about the power of embracing randomness and luck, the incredible power of citizen committees, the state of humanity and technology and much more. Enjoy the listing. Find out more about Dan at: https://danariely.com Find out more about 42courses at: https://42courses.com

Find out our favourite books and insights from 2024. You'll also learn tips about business success, personal finance, AI, happiness, and as usual, lots of creativity and behavioural science tips too, we even share in our dad joke of the year! Learn more about us at https://42courses.com

Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He's the brains behind helping global organisations build behavioural science into their DNA. Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really.

This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book "The Housefly Effect." The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science. You'll learn about all things Behavioural Science, including the Dunning-Kruger effect, the role of manipulation in marketing, the importance of experimentation in understanding human behaviour, and much much more. Enjoy. The Housefly Effect Book: https://amzn.to/3OcmBYR B.R.A.I.N Creative: https://braincreatives.nl/wie Behavioural Insights Nederland: https://behaviouralinsights.nl

On this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative process. Enjoy the show! Find out more about Pedro here. Find out more about João here: Find out more about us at https://42courses.com

Conor McCarthy, AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get practical advice on creating custom AI solutions. You'll also get lots of incredible recommendations for exploring various AI tools and resources to enhance productivity and creativity.

Legendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage. This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show. The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XPuXes

Multiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales. If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses at www.42courses.com

Join Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and work teams. Chris and Michael also discuss rituals for overcoming challenges and their adaptation in the digital age. Tune in for a fascinating conversation on the profound impact of rituals!

Todd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses. To learn more about Todd, head to: https://www.toddhenry.com To learn more about our creative courses, go to https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

We decided to interview GPT-4o in this week's episode because we've been so impressed by how well this new audio assistant can be. I edited out the many pauses and false starts in the AI's replies to make for smoother listening, but other than that, I kept the answers as they came. We asked GPT about privacy, creativity, and the future of AI, as well as some fun "would you rather" questions at the end. We hope you enjoy this podcast. It's for sure the first time I've interviewed an AI machine, and I am almost certain it won't be the last, either! Let us know what you think! We're creating a new AI for marketers course at 42courses, to sign up, go to: https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Adobe's Chris Duffey discusses AI's impact on the creative world and what you can do to stay ahead of the game. We also discuss AI in education, self-driving cars, and much more. To find out more about Chris and his brilliant work, go to: https://chrisduffey.ai/ To take any of our creative courses, head to https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

The marvellous Matt Locke talks about behaviour, technology and storytelling. Matt used to head up innovation at the BBC and is one of the world's leading minds on multiplatform storytelling. If you want to tell stories in today's world that will stand out and get attention then take a listen to this episode. Visit Matt's company: https://storythings.com Visit our company: https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Alice Sherwood, author of Authenticity, discusses the concept of authenticity and its relevance in today's world. Alice explores the impact of technology, such as AI, on misinformation and the changing dynamics of authenticity in advertising, marketing, and art. To view Alice's book, go to: https://amzn.to/3vUeRoy To view all our courses, go to https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

In this episode, we chat to the marvellous Bonnie Wan. In this 45-minute podcast, Bonnie shares a playbook for no-regrets living from her book "The Life Brief". Bonnie also talks about her role as the head of strategy at Goodby, Silverstein & Partners, as well as leadership advice and much more. You can find out more, get the book or even book Bonnie for a workshop at https://thelifebrief.com If you're looking for enjoyable professional courses to help you in life, check out https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

In this episode, we chat to the incredible Dr. Paul Zak on the fascinating topic of understanding human social behaviours. Paul is an American neuroscientist and neuroeconomist, as well as the founding director of the Center for Neuroeconomics Studies at Claremont Graduate University. Paul chats to us about his numerous studies into how humans are able to co-operate effectively and easily, and essentially what makes people tick. We also chat about how to create amazing experiences, the link between trust and wealth, his work with legendary ad man Josy Paul, as well as his favourite Ted Talk, and company that creates immersive experiences. Finally he also gives us some insights into how a nasal spray can help people get along better - you'll just have to give this podcast a listen to find out. Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

In this episode, we chat to the incredible digital designer, creative director and influential feminist, Laura Jordan Bambach. Grey London's ex-President and Chief Creative Officer, Laura believes that creativity has the power to change the world for the better. Here she chats to us about the cross over between creativity and geekiness, her tips for young creatives, the power of mentors and much more. Laura is also the co-founder of SheSays, an award-winning global creative network for women. Here she gives us some insights into what led to its creation as well as some of the brilliant work they do today. Enjoy listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

We chat to the incredible Erik Kessels on all things advertising, creativity & coming up with brilliant ideas. Erik is a Dutch artist, designer, author, advertising guru, and curator with a great passion for photography. In this episode Erik shares some marvellous tips on how you can come up with creative ideas, what to do when you feel uninspired, and how to tap into your hidden creative ideas. Enjoy listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

This week we chat with Ryan Wallman and Giles Edwards, the authors of the new entertaining marketing and creativity book, How Brands Blow. To get yourself a copy head over to https://amzn.to/3QOqVhG --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Prof. Ian Robertson chats with our founder, Chris Rawlinson, about how confidence works. You'll learn why it's helpful (and not) and the factors that lead to an increase or decrease in your self-belief. Learn more about Ian and order his book at: https://ianrobertson.org/ Learn more about us at https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Professor Dan Ariely joins us to talk about his marvellous new book, "Misbelief", about why and how rational people believe irrational things. We also discuss how not to fall prey to corrosive information, lots of fascinating Behavioural Science and Psychology insights, and even his brand new TV show, The Irrational. Learn more about Dan and order his book at: https://danariely.com Learn more about 42courses at https://42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

In this episode, our co-founder Jake Courage talks about the psychology behind brand-building, debunking marketing myths, sharing the difference between differentiation vs distinctiveness, Category Entry Points and market segmentation. This week's speakers are the award-winning marketer, strategist and author Eaon Pritchard and marketing and brand-building consultant Dr. Lachezar Ivanov. To read Eaons Books, go to www.eaonpritchard.com To chat with Dr. Lachezar, head to www.firebrandconsultants.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

The self-taught super successful behavioural scientist Richard Shotton shares his secret to finding his many incredible insights, as well as chatting about his new book "The Illusion of Choice" + we also discuss how you can get a pay rise too! Richard's Website: ⁠richardshotton.com Richard's Twitter: ⁠twitter.com/rshotton⁠ Richard's new book: ⁠https://amzn.to/45vPOEr --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

The marketing legend that is Mark Ritson talks about how he got into the world of marketing and brand building, The Marketing MBA, which brands he thinks are doing well (and not), his bromance with Byron Sharp, and who he would most like to have a dinner party with too. Enjoy the podcast. Marks Website: mba.marketingweek.com Marks Twitter: twitter.com/markritson Mark's LinkedIn: linkedin.com/in/markritson --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

A special podcast in the run-up to Nudgestock, we were supposed to talk about Nudgestock, but of course, in true Rory style, we ended up talking about everything

Rob says, “Creativity can achieve things that logic can't”, which sums up the theme of our podcast episode with the incredible adman. We chat to the brilliant Rob Campbell, Chief Strategy Officer for Colenso BBDO in Auckland, and one of the most awarded strategists in the world. Rob shares his journey from wanting to be a policeman, to becoming a rockstar, and, finally, one of the most respected strategists in the world. He also shares the power of mentors and those that help you along your journey, what he learnt from living in eight countries, how to set yourself up for success in ad-land, and even why he was called an a**hole by Richard Branson. Enjoy the listen - it's one not to be missed. ⭐️⭐️ Our Most Popular courses ⭐️⭐️

It's time to give your ears a treat with our latest podcast featuring Connor Swenson & Claire Dinan. In this episode, Connor & Claire chat to us about anti-burnout habits, AI and productivity, as well as practical tips on increasing your productivity and overall wellbeing. Connor & Claire are the founders of Forgewell, a company that specialises in building healthier and more high performance teams. And if you'd like to learn more from them, just sign up to our Sustainable Productivity course today and start your journey to a more productive, healthier you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

Patrick used to help run Google's in-house agency and previously was the ECD of Ogilvy UK. He's judged at Cannes Lions and now runs the Caples, a free-to-enter (as long as you enter on time) advertising awards show that helps highlight great creative work globally. In this podcast, Patrick shares how the Caples started and valuable advice for people wanting to enter and win more awards. You can read up more on the Caples at www.caples.org You can find out more about Patrick at www.creative-matters.com Take a creative course at www.42courses.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

The marvellous Amani Duncan shares her creative and career advice in this 42courses podcast. Amani has worked with some of the biggest names in music, from P Diddy to Coldplay and more. She also discusses lessons learned from her time as CEO and Chairwoman of BBH USA and as a Jury President at Cannes Lions and Dubai Lynx. Enjoy the show. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

We chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life. Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea. In this episode, Andy chats about the inspiration for his new book, working with Amazon to create a marvellous Super Bowl ad, his personal favourite lucky tips, as well as how to be more creative. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

In this podcast episode, we chat to the wonderful Joe Glover, founder of the Marketing Meetup, a community of 35k marketers around the world. Joe chats to us about Marketing Meetup's mission to educate, connect and bring people together with kindness. He also shares his hopes for the Marketing Meetup's future, the importance of storytelling and many marvellous marketing insights. Enjoy the listen. --- Send in a voice message: https://anchor.fm/42courses/message

This week, we're delighted to chat to the incredible Nir Eyal. Nir needs little introduction, but for those who may not know him as well, he is a marvellous Behavioural Designer who helps companies build products and services that promote healthy habits in users' lives. He is also a best selling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life", the former about adopting good habits and the latter about breaking bad ones. And on top of that, a legendary TedTalk speaker. In this podcast episode, Nir gives science-based insights to building healthy habits, improving productivity and focus, and managing distraction. Enjoy the listen! --- Send in a voice message: https://anchor.fm/42courses/message

In this podcast episode, Annie Duke shares why we should all start a new relationship with the word "quit". We discuss the bias in the language of quitting, share lots of incredible examples, and the behavioural science behind them. You'll also get advice and recommendations, so you will know when it's right to walk away and quit. You can get Annie's incredible new book here: amzn.to/3gmFryG Read up more on Annie at: annieduke.com If you want to learn more about behavioural science and other creative subjects, visit us at 42courses.com --- Send in a voice message: https://anchor.fm/42courses/message

Terry Behan is a design practitioner and teach at Parsons School of Design. In this episode Terry shares how you can use design thinking to create better products and services, and also talks about our new course that he helped co-create called Human Centered Design. We hope you enjoy the show and if you want to check out the course go to 42courses.com/courses/human-centered-design --- Send in a voice message: https://anchor.fm/42courses/message

Meik Wiking talks about his new book "My Hygge Home - How to make your home a happy place" and shares some marvellous happy tips for how to make your home a happier place, including how candles and artichokes can help bring families closer together!

The incredible Prof Eric Johnson talks about choice architecture and behavioural science. Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and also a lovely chap, so we hope you enjoy this podcast and all the wonderful things Eric has to share. You can find out more about Eric and get his fantastic book at theelementsofchoice.com Enjoy the listen and of you want to learn more about us and our courses visit 42courses.com --- Send in a voice message: https://anchor.fm/42courses/message

Dr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more. Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres. During our chat, Iain tells us about his journey into understanding the two hemispheres of the brain, why the right brain is more important for creativity, creative exercises for the brain, and even how children develop the concept of time. It's a fascinating discussion, so be sure to give it a listen. If you'd like more on the topic, do check out Dr Iain's marvellous book, The Matter With Things: Our Brains, Our Delusions, and the Unmaking of the World. You can also visit Iains website at channelmcgilchrist.com

We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing. Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions. Before, Greg was tasked to start up the world's first team of behavioural finance specialists at Barclays. And here he shares some of the things he has learnt along the journey. Enjoy the listen!

We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more. Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging.

The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year. You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock

In this episode we talk with Dan Benett who heads up the Behavioural Science division at Ogilvy. Dan shares some of his favourite behavioural science stories and also shares what to expect for this year's highly anticipated Nudgestock taking place on the 1oth June. Enjoy the listen and if be sure to sign up to Nudgestock, it's totally free and incredible - https://nudgestock.com/

In this podcast, we chat to two of the most incredible behavioural scientists in the world. Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science. They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout examples and projects making use of behavioural science through out their careers. Dilip is a professor at the Rotman School of Management, University of Toronto. He does research on interesting human behaviours and their applications to consumer welfare, policy and financial literacy. He is also interested in research on poverty, global health, education and development in the global south. Nina is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges. Enjoy the listen, behavioural science lovers!

We had the honour to chat to the incredible Stephanie Benedetto about her business, overcoming Circular Economy barriers, how to combat waste issues globally, and more. Stephanie is the founder of Queen of Raw, a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry for over 100 years. A truly fascinating story. Stephanie shares more advice on how business, and people, can become more sustainable in our Circular Economy course, in collaboration with Parsons School of Design.

We chat to the wonderful Kate Toon on all things copywriting, and much much more. Kate is one of our most-loved thought leaders in our Copywriting course, and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business. Kate is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence: through powerful SEO, captivating content and all the right digital marketing moves. Her StayTooned group of companies include the Digital Masterchefs, The Recipe for SEO Success and The Clever Copywriting School. Through these, Kate has helped more than 10,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.

This week we chat to the brilliant Raz Godelnik about all things Circular Economy. The Circular Economy gives us a promise of a new and better economic system. It's all about how we can better use our resources and drastically reduce our consumption, and creation of waste. Raz is an assistant Professor of Strategic Design & Management at Parsons School of Design in New York City. For the last 15 years, he has been exploring and researching within the space of sustainability in business. In this podcast, Raz gives insights into our Circular Economy course, launching soon, and how this system can be used by companies to adapt in today's climate change crisis.

After yesterday's part 1 where we revealed our Top Books of 2021, today we discuss our best learnings of the past year.