Podcasts about Wunderman

In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analytics, and AI agents that execute real marketing work.• Arena includes project management specifically designed for marketing workflows• The Calibrate interface provides unified dashboards pulling data from 130+ platforms• RPA technology connects even to custom platforms without APIs• AI co-pilot powered by multiple agents that execute specific marketing tasks• Built on what Position Squared calls their "Growth Language Model"• Platform incorporates 20 years of industry-specific marketing expertise• System provides 95% accurate predictive analytics using LSTM neural networks• Campaign strategies incorporate industry data and competitor analysis• Human oversight remains crucial at decision points for optimal results• AI agents work together to handle everything from ICPs to ad creationThe marketing technology landscape has exploded with specialized tools, leaving marketers buried under mountains of disconnected data and endless manual tasks. What if there was a way to harness artificial intelligence not just for insights, but to actually do the work?The most fascinating aspect of Arena isn't just its ability to connect data from hundreds of platforms (even proprietary ones without APIs), but how it deploys specialized AI agents to handle specific marketing tasks. Unlike generic AI tools that provide broad recommendations, Arena's Growth Language Model understands the nuances of different industries and buyer personas, delivering highly targeted strategies that have historically driven results.What makes this conversation particularly valuable is how openly the team discusses their journey from service provider to software company.  Their practical approach demonstrates that effective AI implementation isn't about theoretical capabilities, but about solving real problems that marketers face daily.Sajjan Kanukolanu: https://www.linkedin.com/in/sajjank/Sajjan serves as Vice President of Global Operations & Strategy at Position². He has experience as a digital marketing, growth & digital experience strategist and previously led strategy & growth at Ogilvy, & Wunderman. Sajjan is an AI Advisor and Speaker, having accepted a role on the AI Advisory Board at the University of San Francisco School of Management. He holds a Ph.D. in Marketing, an MBA, and an MS Electrical Engineering. Vikrant V.: https://www.linkedin.com/in/vikrantv/Vikrant V is the Chief Technology Officer at Position². Prior to his current role at Position², he served as Chief Technology Officer at TiLa from July 2020 to September 2023. Vikrant has led large ecommerce and analytics teams at Amazons and Moneyview, a fast growing fintech company. Vikrant holds an MS in Software Systems from Birla Institute of Technology and Science, Pilani.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@postion2.com

David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry Legend by the Advertising Club of New York. He tells us why he thinks advertising's golden age is happening right in front of us. Hosted on Acast. See acast.com/privacy for more information.

Você está no canal de Podcast O Marketeiro. Tema da Entrevista: Mídias Digitais: Estratégias para Engajamento e Relevância no Mundo Conectado Briefing Resumido: Neste episódio, o foco será no impacto das mídias digitais na comunicação e no marketing contemporâneo. Discutiremos como criar estratégias efetivas para engajar públicos, construir autoridade de marca e acompanhar tendências em plataformas digitais. O diálogo também abordará os desafios de adaptação às constantes mudanças no ambiente digital e a importância de mensurar resultados para alcançar alta performance. (*) Luiz Roberto de Almeida é Graduado em Publicidade e Propaganda e Mestre pela USP. Coordenador de Pós-Graduação da Escola de Negócios do Centro Universitário FMU. Professor na Faculdade Cásper Líbero. Com 10 anos de experiência em agências de comunicação, como Africa, Ampfy, F/Nazca, R/GA e Wunderman, desenvolveu estratégias de marketing digital para grandes empresas. Até o próximo Podcast!

No 41° episódio do B IS THE NEW A - The Podcast, Davi Cury conversa com o Pedro Reiss. Investidor, advisor e board member, o Pedro tem uma carreira longa em agências, tendo sido um dos fundadores da F.Biz e, posteriormente, CEO da Wunderman e da WT, a fusão entre Wunderman e Thompson.    Liderança, tecnologia e até paternidade são alguns dos temas que conversei com ele. Não vai perder, né?  

Monica Wunderman joins us to talk about her diagnosis of 'uterus didelphys' and what this means for her path to parenthood. She talks candidly about how she feels about other people's pregnancies, as well as her journey to conception using a surrogate and the decision to step back and take a break.@waitingforbabywunderRequest your free, personalized quote at gaiafamily.com.Follow us on Instagram and TikTok!Join our fertility community Facebook group, IVF Unfiltered: the truth behind treatment here.

Mon, 26 Aug 2024 03:45:00 +0000 https://jungeanleger.podigee.io/1689-borsepeople-im-podcast-s14-15-ricardo-jose-vybiral 6dd3219e9d1b7034a245ac947715372c Ricardo-José Vybiral ist CEO des KSV1870 und damit ein Begleiter von Österreichs Wirtschaft und Börse durch Höhen und Tiefen. Wir sprechen über Early Years bei Compaq und lange Jahre in der Agenturszene (u.a.FCB, Wunderman vs. Wundermann). Seit Dezember 2016 ist Ricardo KSV-Chef und da sprechen wir über 640.000 Unternehmen, Zahlungsmoral, Insolvenzen, Firmenbuch, sichere Bezahlung. Wir schauen aber auch in die Gründerzeit 1870, Stichworte Ringstrasse, Porr, Wienerberger uvm.. Weiters wird K-Sche-V thematisiert, die mangelnde Zahlungsmoral des Bundes, Finanzbildung, die Marie, Bilderbuchpleiten, ALC, Bettina Fuhrmann, Josef Zotter, Schnittmenge Börse, zu schnelle Expansion und beide drücken wir Marinomed die Daumen. Finally: Spanien wird zum verdienten EM-Titel gratuliert. http://www.ksv.at https://www.ksv.at/kooperationen/alc About: Die Serie Börsepeople findet im Rahmen von http://www.audio-cd.at und dem Podcast "Audio-CD.at Indie Podcasts" statt. Es handelt sich dabei um typische Personality- und Werdegang-Gespräche. Die Season 13 umfasst unter dem Motto „24 Börsepeople“ 24 Talks. Presenter der Season 14 ist die VIG, https://group.vig .Welcher der meistgehörte Börsepeople Podcast ist, sieht man unter http://www.audio-cd.at/people. Der Zwischenstand des laufenden Rankings ist tagesaktuell um 12 Uhr aktualisiert. Bewertungen bei Apple (oder auch Spotify) machen mir Freude: http://www.audio-cd.at/spotify , http://www.audio-cd.at/apple . 1689 full no Christian Drastil Comm.

Uma boa parte de nós, ao longo da vida profissional vai adotar uma marca de alguma empresa para ser parte ou representar. Já reparou, que ao sermos perguntados sobre quem somos ou o que fazemos, nossa resposta, geralmente é: sou o Wacla da Nestlé ou o Edu da Diageo ou a Giu da Natura?Existe uma necessidade natural de estarmos conectados a uma marca, que nos endosse ou ajude a explicar. Como se nossa própria identidade se diluisse dentro de uma marca maior e mais reconhecida. Agora imagine para quem é profissional liberal? seu nome, na maioria das vezes, é a sua própria marca. Quantas médicas, dentistas ou advogadas com o nome Adriana existem? Já para um empreendedor(a) existe uma separação, por vezes, necessária de sua marca, da marca do seu negócio. Se crio um negócio totalmente atrelado ao meu nome, como vou captar investimento ou vender? Para quem deixa a vida corporativa, a dissociação da pessoa com a marca representada, pode criar até uma crise de identidade. Quem sou? Para onde vou?Como e porque diferenciar a marca do Wacla, de o lado i e da senior45!60? por que quem está nos assistindo ou escutando deveria construir ou identificar sua marca pessoal?Tema quente, que tem deixado muita gente inquieta. Recebemos nesse episódio uma referência em construção de marca pessoal. A Giuliana Tranquilini, que junto com a Susana Arbex, lançou em 2023, o livro Sua Marca Pessoal, depois de um mergulho profundo pessoal e profissional.A Giuliana atuou como executiva de comunicação e marketing na Natura, Havaianas, Shopping Iguatemi, Wunderman e Almap BBDO, onde ajudou marcas como Diageo, PepsiCo, Visa e Bradesco. É palestrante no Brasil e Estados Unidos, coautora do best-seller "Uma sobe e Puxa outra”. Em 2017 fundou a BetaFly Brandmakers. Obteve a certificação em Personal Branding nos Estados Unidos, além de formações em Storytelling for Influence pela IDEO, Design Thinking e Design your Life por Standford, entre outras. Desenvolveu o Método FLY® para auxiliar executivos, empreendedores e profissionais de saúde a fortalecer suas marcas pessoais e corporativas.E você? já sabe sua marca pessoal? venha descobrir os caminhos para revelar a sua marca nesse papo imperdível.

Redator, escritor e roteirista, tem passagem pelas agências como Almap/BBDO, Ogilvy, Age, Wunderman e Mohallem/Artplan. Publicou 7 livros e o primeiro romance GO foi escolhido pelo MEC e está nas bibliotecas dos colégios do Brasil todo. Outras obras são: "Manual de Sobrevivência para Suicidas (Poesia, 2010), "Mr. Blues & Lady Jazz"​ (Romance, 2011), "Uma Vida Imaginária"​ (Romance, 2012) e "Reversíveis" (Teatro, 2013), "Não existem super-heróis na vida real" (HQ, 2017) e "Valdisnei Um Dois Três Quatro da Silva" (Romance, 2017). Participou também de seriados "Destino São Paulo" (HBO, 2012), "Tempero Secreto" (GNT, 2016), longa "Superpai" (2015), Porta dos Fundos (FOX, 2017) e "7 Prisioneiros (Netflix, 2021). Foi finalista dos prêmios New Hampshire Theater Award de melhor texto e peça (EUA, 2016), Prix Jeunesse de melhor animação (2017) e Roteirista no Prêmio HQ Mix (2018). Venceu Ibero Challenge 2021, incluindo melhor roteiro. Escreveu, produziu e dirigiu o filme “Diário da Imigração” que celebra 60 anos da imigração coreana no Brasil do Consulado Geral da República da Coreia. É também especialista em Branded Content, transformando qualquer conteúdo em seriados, filmes ou qualquer outro formato audiovisual.

Marcel Teine wurde 1968 in Neuwied am Rhein geboren. Seine berufliche Laufbahn startete er 1987 mit einer Ausbildung zum Siebdrucker. Anschließend widmete er sich dem Kommunikationsdesign-Studium in Mainz, das er von 1990 bis 1996 absolvierte und mit dem Diplom abschloss. In den Jahren 1992 bis 1996 arbeitete er als freier Mitarbeiter in Agenturen wie Ogilvy & Mather, Tassilo von Grolman Design und Wunderman in Frankfurt. 1997 gründete er nach Abschluss des Studiums mit Florian Heine und einem weiteren Partner die Agentur 3st kommunikation in Mainz. 3st gehört heute mit den Themenfeldern Digital Brandtelling und dem Schwerpunkt Reporting zu den darin führenden Agenturen in Deutschland. 2020 beteiligte sich die F.A.Z.-Gruppe mehrheitlich an 3st. In den Jahren 2017 bis 2021 unterrichtete Marcel Teine als Dozent und Vertretungsprofessor an der University of Applied Science in Mainz die Fächer Designmanagement und Corporate Identity / Corporate Design. Marcel Teine ist Mitglied im Deutschen Design Club und im Type Directors Club of New York.

Conquiste até 5 anos de lucros e resultados em até 12 meses Clique no link para saber mais sobre o Acelerador Empresarial: https://www.aceleradorempresarial.com.br/ Prepare-se para se inspirar neste episódio com as maiores lições de liderança que já tivemos no PodAcelerar. Já recebemos no nosso podcast os maiores líderes de sucesso e durante o bate-papo com Marcus Marques muitas estratégias sobre liderança foram compartilhadas. Conheça um pouco mais sobre os mestres em liderança que estão nesse episódio: Pablo Marçal: Empreendedor de destaque no meio digital, escritor de mais de 25 livros, incluindo 5 best-sellers, mentor, estrategista de negócios, especialista em marketing e jurista por formação. Marçal se destacou nos últimos anos por ensinar inteligência emocional, empreendedorismo e liberdade financeira, assim se tornando um dos maiores nomes no mercado digital da América Latina. Camila Farani: Sócia-fundadora da boutique G2 Capital e uma das 500 pessoas mais influentes da América Latina segundo ranking da Bloomberg Línea, conta atualmente com mais de 45 startups em seu portfólio. Atua em negócios que movimentam cerca de R$ 3,7 bilhões por ano, gerando mais de 15 mil empregos. Roberto Justus: Empresário, investidor, administrador, publicitário e apresentador de televisão brasileiro. Foi chairman do Grupo Newcomm, que é uma holding das agências Y&R, Grey Brasil, Wunderman, VML e Red Fuse e a empresa Ação Premedia e Tecnologia. Sandra Chayo: Sócia e diretora do grupo HOPE, Sandra Chayo, foi a única brasileira premiada a participar da comemoração aos 50 anos do Prêmio Bold Woman Award, anteriormente chamado de Business Woman Award, idealizado pela casa de champanhe Veuve Clicquout e que enaltece empreendedoras e líderes em todo o mundo.  Pastor Josué Valandro Jr: Mentor de líderes e criador do método IMA para multiplicação de resultados, além de ser presidente da Igreja Batista Atitude da Barra da Tijuca, no Rio de Janeiro, escritor e conferencista. Pastor Josué é graduado em Teologia pelo Seminário Teológico Batista do Sul do Brasil e Informática pela PUC-RJ. Pós-Graduado em Gestão Estratégica de Recursos Humanos pela Unileste-MG, e Mestre em Teologia pelo Southeastern Baptist Theological Seminary (Carolina do Norte -USA). Natalia Beauty: Fundadora do NB Group, Natalia Beauty é uma das empreendedoras mais influentes no mercado da beleza atualmente. O NB Group conta com mais de 100 colaboradores e faturou 35 milhões de reias em 2022. Natalia Beauty também é fundadora da Natalia Beauty University, a primeira escola profissionalizante de beleza e nanopigmentação reconhecida pelo Ministério da Educação (MEC) e que já capacitou mais de 20 mil profissionais vindos de todos os cantos do mundo. Tiago Brunet: Fundador da Casa de Destino e do Instituto Destiny, já palestrou em mais de 30 países e é um dos Spiritual Influencers mais seguidos do mundo na internet. Autor best-seller publicado em mais de 15 países, Brunet é apontado como uma das principais referências em treinamento de líderes e espiritualidade nos dias atuais.

Tuần vừa qua thương hiệu có những tin tức nổi bật hay chiến dịch sáng tạo nào? Cùng điểm lại với Advertising Vietnam! 1️⃣ Báo cáo thị trường hàng xa xỉ đã qua sử dụng: Chanel là thương hiệu được ưa chuộng nhất, tiếp sau là Hermès và Rolex 2️⃣ Tập đoàn WPP sáp nhập hai agency VMLY&R và Wunderman Thompson để tạo thành "agency sáng tạo lớn nhất thế giới" 3️⃣ CapCut ra mắt phiên bản dành cho doanh nghiệp: Cung cấp kho template bản quyền đa dạng hơn, tự động tạo video quảng cáo từ đường dẫn đến website sản phẩm 4️⃣ Thương hiệu Line Friends Collection ra mắt bộ sưu tập ốp điện thoại hợp tác cùng nhóm nhạc NewJeans: Giá bán 663 nghìn đồng/chiếc

  A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide.  His advice to marketers?  Trust your heart, not your head. Don't put money ahead of fun and adventure. Join us to learn why numbers drive everything in marketing, and how economic analysis led him to a technique that converted thousands of new credit card customers for Brazil's largest bank.  Here's another real marketing legend. About our Guest: Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing. WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Ali Wunderman is an award-winning freelance travel journalist with work in the Washington Post, Cosmopolitan, Forbes, Travel + Leisure, Condé Nast Traveler, the Guardian, SF Gate, and many more.Ali is also a 4th-generation San Franciscan, and in this episode, she explains what's going on in this city - and what we can all learn from it.Visit Ali's websiteFollow Ali on LinkedInFollow Ali on TwitterFollow Ali on InstagramFollow Ali on TiktokWhat did you think about this episode? Join the Hospitality Daily community on LinkedIn and share your thoughts. If you care about hospitality, check out the Masters of Moments podcast where Jake Wurzak interviews top leaders in hospitality. His conversations with Bashar Wali and Matt Marquis are a great place to start, but also check out his solo episodes such as how he underwrites investment deals and a deep dive into GP fees you know about. Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

The digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires considerable investment to realize the full value potential. That makes your relationship with your finance business partner intensely critical for you to get both the flexibility and the support you need to build for efficiency and performance, with agility. Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompson joined the podcast to unveil the key findings from some new research on how digital shelf leaders are collecting the right data to demonstrate value realization, not just value targeting, in order to secure budget flexibility and a omnichannel view of the true impact of your digital shelf investments.

Ali Wunderman is an award-winning freelance travel journalist with work in the Washington Post, Cosmopolitan, Forbes, Travel + Leisure, Condé Nast Traveler, the Guardian, SF Gate, and many more.In this episode, you'll learn what it's like to work in this role, what she finds interesting, and how to best work with journalists like her to get media coverage.Visit Ali's websiteFollow Ali on LinkedInFollow Ali on TwitterFollow Ali on InstagramFollow Ali on TiktokWhat did you think about this episode? Join the Hospitality Daily community on LinkedIn and share your thoughts. If you care about hospitality, check out the Masters of Moments podcast where Jake Wurzak interviews top leaders in hospitality. His conversations with Bashar Wali and Matt Marquis are a great place to start, but also check out his solo episodes such as how he underwrites investment deals and a deep dive into GP fees you know about. Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Welcome to this episode of Navigating Now, where we're excited to have our first Forbes 30 under 30 member, Nic Weinfeld, the founder of Five to Sixty, a media production agency that's been making waves in the industry since 2015. Nic's expertise lies in creating short social videos, stills, and gifs that leave a lasting impression on today's audiences. Over the years, Five to Sixty has worked with some of the biggest names in the business, including Don Julio, Starbucks, Pepsi, Spotify, and Popeyes. Nic's collaborative spirit has also led him to partner with international advertising agencies like AKQA, GUT, Wunderman, and VaynerMedia. Nic's work has not gone unnoticed either. He has won the coveted Cannes Lions Mo Film award for his Coca-Cola broadcast commercial, and Five to Sixty's Pepsi Super Bowl Campaign was honored with a Gold and Silver Telly Award. One thing that sets Nic apart is his belief that every film has a story to tell, no matter how short or long. This perspective has allowed him to create engaging content that resonates with audiences of all kinds. We invite you to join us for an insightful conversation with Nic on this episode of Navigating Now. Check out Nic: Website: ⁠ http://www.nicweinfeld.com/ FivetoSixty: ⁠ https://www.5to60.com Instagram: ⁠ https://www.instagram.com/nicweinfeld/?hl=en Linkedin: ⁠ https://www.linkedin.com/in/nic-weinfeld-18806018/ Email: ⁠ nicweinfeld@gmail.com D Y F R E N T: ENTER IMAGINATION WITH GRACE OUR HOME: ⁠ [http://dyfrentconsulting.com] LINKEDIN @DYFRENT CONSULTING

Ben Wunderman is the cofounder of Packsmith. With Packsmith, your orders are fulfilled closer to their final delivery location, decreasing last mile delivery costs and the carbon footprint of every order, and speeding up delivery times for your customers. Everybody wins. ★ Support this podcast ★

Tristen Norman is the Head of Creative Insights, Americas at iStock and Getty Images. She operates as one-part visual anthropologist and two-parts data scientist working across disciplines to understand what motivates visual selection, identify trends within visual language, and use this data to help shape the development of Gettys creative content globally. Leveraging consumer research and social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images' own creative collections. A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships to champion diverse visual narratives at Getty Images and beyond. Tristen's experience stems from over nine years in creative design, market research, and brand strategy. Before joining Getty Images, Tristen was most recently a Senior Experience Strategist at Wunderman, where she was responsible for developing creative, data-driven omnichannel creative brand strategies for clients across various industries. Tristen earned her Bachelor of Business Administration in Marketing from Temple. On this episode of Destination on the Left, I talk with Tristen Norman about how the era of ‘no normal' has impacted content creators and what destination marketers can do to ensure they're telling multilayered stories. We also discuss the importance of interrogating our content choices to improve our marketing and stress that it is the little choices that make the most significant impact. What You Will Learn in this Episode: Why wellness is an ongoing content trend and how we can make it a universal experience How to create multilayered stories to share with prospective visitors The importance of remaining authentic as a brand What kind of imagery consumers are looking to engage with How to take a deep dive into your content and identify the gaps How Getty Images' VisualGPS tool can help you diversify your content library Why Authenticity is Key In today's travel marketing landscape, authenticity has become paramount, and it's essential for brands to share authentic images and narratives. Tristen explores the challenge of maintaining authenticity while telling layered stories and emphasizes the importance of investing time, resources, and energy in the process of authenticity. Through image testing and surveys, Tristen's team discovered that consumers respond most to images that represent slices of real life. These visuals should reflect diversity, different cultures, communities, and lived experiences. Take a Step by Step Approach to Curating Your Content DMOs and brands need to analyze their existing content and identify how they can best fill any gaps, such as concentrating on little-known attractions of their destination. Incremental changes can lead to a profound shift in the audience's relationship with a destination. Rather than attempting to solve all the world's problems at once, brands should take a step-by-step approach, assessing what's available, what can be swapped in, and what resources might be needed. Starting with small, manageable changes is the key to building an authentic brand narrative that resonates with audiences. Tools for Content Creators When it comes to tools and resources for content creators and marketers in the travel industry, Tristen mentions several options available through Getty Images. She also shares how to stay updated with industry insights, trends, and conversations via their VisualGPS Insights tool, which provides data and insights on global visual content trends, helping marketers make informed choices. Resources: Website: https://www.gettyimages.com/ LinkedIn Personal: https://www.linkedin.com/in/tristennorman/ LinkedIn Business: https://www.linkedin.com/company/getty-images/ Creative Insights: https://creativeinsights.gettyimages.com/ VisualGPS: https://visualgps.com/ iStock: https://www.istockphoto.com/ iStock blog: https://marketing.istockphoto.com/ VisualGPS Insights tool: https://www.gettyimages.com/visual-gps/insights https://www.istockphoto.com/visual-gps/insights Content Planner: https://custom.gettyimages.com/creative-content-calendar/p/1 Guidebooks, Toolkits, Collections: https://www.gettyimages.com/corporate-responsibility We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/ FacebookTwitterLinkedInPinterestEmail

Tristen Norman is Head of Creative Insights at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. We discussed what this looks like this week on the On Brand podcast. About Tristen Norman Tristen Norman is the Head of Creative Insights, Americas at Getty Images. She operates as one-part visual anthropologist and two-parts data scientist – working across disciplines to understand what motivates visual selection, identify trends within visual language, and using this data to help shape the development of Getty's creative content globally. Leveraging consumer research, and social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images own creative collections. A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships with the aim of championing diverse visual narratives at Getty Images and beyond. Tristen's experience stems from over nine years of experience in creative design, market research, and brand strategy. Prior to joining Getty Images, Tristen was most recently a Senior Experience Strategist at Wunderman, where she was responsible for developing creative, data-driven omnichannel creative brand strategies for clients across a variety of industries. Tristen earned her Bachelor of Business Administration in Marketing from Temple. Episode Highlights What does it mean to be "one-part visual anthropologist and two-parts data scientist"? "I think about visual storytelling all day," Tristen notes. What's going to drive action and move the needle for people?" "At Getty, we see ourselves as a content company in an increasingly visual world." Tristen shared several fascinating findings from Getty's new Visual GPS study. "Visuals are the centerpiece of storytelling," Tristen explained. "It's about being moved. That's what great brands do." What brand has made Tristen smile recently? "Tinder's latest campaign—it starts with a swipe." Tristen loves this campaign, especially its bold use of color. To learn more, connect with Tristen on LinkedIn and see her team's work at creativeinisghts.gettyimages.com. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

After fighting and beating cancer for the third time, everyone told Taras Wayner he was the most courageous person they knew, but Taras didn't perceive himself that way. Intrigued by fear's impact on his life, he embarked on a journey to unravel its secrets. Thus, Fear Incorporated was born. In this enlightening episode of The Courageous Podcast, Ryan and Taras delve into the phenomenon of fear and its crippling ability to stop Corporate America in its tracks. They challenge the conventional notion of fearing fear itself and explore the liberating concept of embracing -- then conquering — fear altogether. They also touch upon Taras' upcoming book on the topic which is a satirical guide that unravels fear's playbook.  Drawing from Taras' illustrious background as a former Chief Creative Officer at renowned agencies like Saatchi and Saatchi, Wunderman, and R/GA, the discussion ventures into the exciting yet nerve-racking crossroads of Taras' career. Together, Ryan and Taras navigate the path forward with an open mind, uncovering the potential for growth and transformation that lies within every fearful, daunting challenge.

This week we step back into the archives, with Ben Aston, The Digital PM. Ben brings 20 years of experience in both strategic thinking and tactical implementation from a career at top digital agencies including FCV, Dare, Wunderman, DLKW Lowe and DDB. He's been fortunate enough to work across verticals including transit, utilities, FMCG, consumer electronics, eCommerce, automotive, financial services, public sector, and retail brands. Ben's a Certified Scrum Master, PRINCE2 Practitioner and founder of the digital project management blog, The Digital Project Manager.Founded in 2011, The Digital Project Manager has become one of the largest and most credible platforms for digital project management information and thought leadership. With feature articles, how-to guides, tools, reviews, jobs and funnies, The Digital Project Manager draws on the rapidly expanding, global audience of digital project managers.  For more information about Ben take a look at the following links: Website: thedigitalprojectmanager.com Linkedin: www.linkedin.com/in/benaston Email: ben@thedigitalprojectmanager.com Twitter: www.twitter.com/thedigitalpm Facebook: www.facebook.com/thedigitalprojectmanager --- Send in a voice message: https://podcasters.spotify.com/pod/show/sundaylunchpm/message

Roberto Luiz Justus é um empresário, investidor, administrador, publicitário e apresentador de televisão brasileiro. Foi chairman do Grupo Newcomm, que é uma holding das agências Y&R, Grey Brasil, Wunderman, VML e Red Fuse e a empresa Ação Premedia e Tecnologia.

Joanne’s guest is Thom Kennon, a self-described "shameful marketing shill” who he says has spent way too much time on Madison Avenue and inside holding company agency networks. He’s worked for such notables including Wunderman, Y and R, Agency Pure, and his own consultancy, Free Radicals. He calls himself a practitioner adjunct teaching Marketing at […] The post Why Thom Kennon Thinks Insights Are The Answer: Episode #70 appeared first on joanne tombrakos.

Vasanth is a polymath- he's a creative director, but he's also an author, he has an engineering background is a graduate of computer engineering and started his career as a digital consultant. Somehow he saw the light, transitioned to copywriting, and has held numerous jobs with JWT, Wunderman, Edelman, and Sapient-Razorfish.  Vasanth also spent time in the halls of one of the most respected creative departments on the planet- BBDO NY. He worked on the likes of  P&G (Gillette), J&J (Splenda, Lactaid), GE, Mars, and Emirates Airlines.For the past four years, he's been running his shop, The Sunny Side, which aims to disrupt large agencies and make the combination of quality, speed, and price work. It seems to be paying dividends as the agency has picked up business from Sephora, Castrol, Novartis, and P&G.  In our conversation, we talk about his background, career, his work at BBDO, the similarities and differences between Asian markets, and bringing speed and skill to some of the biggest clients in the world. 

Originally from Istanbul, Turkey, Turna started her career at Young and Rubicam Advertising many moons ago and continued her career around Madison Avenue until she decided to jump to client side. She has joined the auction mega house Sotheby's in the Spring of 2016 and is continuing to hold global business executive positions in the company. Prior to Sotheby's Turna held positions at the Fragrance Foundation, King and Partners, Publicis, Digitas and Wunderman, focusing on clients from multiple industries and Fortune 500 companies including art, fashion, finance, technology, beauty, luxury and lifestyle brands such as American Express, General Mills, Microsoft, AT&T, Citibank, Monique Lhuillier, Victoria's Secret, and Marc Jacobs to name a few. On this episode, Turna speaks with Maria Chammah on her jump from advertising to the art business, and her work as a teacher.

Bu bölümde geçtiğimiz hafta konuğum olan Chip Walker ile yaptığımız söyleşinin bir özetini paylaşacağım. Chip Walker, Maddison Avenue'da Wunderman, BBDO, Strawberry Frog, Young&Rubicam gibi efsanevi reklam ajanslarında planlama ve strateji rollerinde yer almış bir marka, iş, kültür stratejisti. Şu anda Strawberry Frog'da Strateji Başkanı olarak çalışıyor. Öncelikle, reklam sektörüne katıldığı günden bu yana değişiklikleri sordum. Sonrasında RepTrak ile geliştirdikleri Purpose Power Index'e (Amaca Yönelik Güç Endeksi) dayanarak insanların marka amacını nasıl değerlendirdiklerini konuştuk. Ayrıca, farklı paydaşlar için amacın rolünü ve en önemlisi çalışmalarına nasıl entegre edeceğimizi tartıştık. Chip, Scott Goodson ile birlikte kaleme aldığı "Marka Amacını Harekete Geçir" kitabından bahsetti. Firmalara ve markalara amaçlarını nasıl harekete geçirecekleri konusunda rehberlik etmek için kullandıkları "hareket düşüncesi"ni ve SunTrust Bank ve Smart otomobil vakalarını paylaştı. Chip Walker'ın Linkedin profili https://www.linkedin.com/in/chipwalker/ Chip Walker'ın e-posta adresi: chip@strawberryfrog.com

My special guest is Chip Walker, a brand, business, cultural strategist who has been in planning and strategy roles at some of the Maddison Avenue's legendary advertising agencies such as Wunderman, BBDO, Strawberry Frog, Young&Rubicam. Chip is now Head of Strategy at Strawberry Frog. Firstly, I asked him about the changes in advertising industry since the day he joined it. We talked about how people evaluate brand purpose, based on Purpose Power Index that they developed with RepTrak. Further on, we discussed the role of purpose for different stakeholders and most importantly how to integrate it in their practice. Chip co-authored the book "Activate Brand Purpose". He described the "movement thinking" that they use to guide firms and brands on how to activate their purpose and shared cases of SunTrust Bank and Smart car. (02:05) How Madison Avenue changed; (04:38) Does every company need to have a purpose; (09:00) Role of purpose for customers & employees; (11:20) Difference between brand purpose & value proposition; (13:41) Measuring purpose impact; (18:06) 5P's of Brand Purpose; (23:43) Activate Brand Purpose Book and Movement Thinking Concept; (28:17) SunTrust Bank case; (33:56) Smart case; (36:56) Chip's formula for creating value Chip Walker's Linkedin profile https://www.linkedin.com/in/chipwalker/ Chip Walker's e-mail: chip@strawberryfrog.com

In this episode, Savitha discusses her story in marketing, how to properly build out a team and marketing analytics applications. About Savitha Namuduri Savitha Namuduri has 20 years of experience in Data Science and Analytics space, spanning over several industries such as Telecom, Utility, Retail, Finance, QSR, Insurance, Healthcare and CPG. For the past 15 years she has been running Marketing Analytics teams for agencies such as Omnicom and Wunderman, with her most recent stint being for Zeta Global. She has led the development of solutions for informing and measuring several aspects of marketing, including Customer Acquisition, CRM, Omni-channel Marketing and Customer Journey. Her analytical skill sets range from developing visualizations, to customer segmentation to building predictive models and democratizing data science techniques to solve day-to-day business problems. In addition, Savitha also focuses on providing data-driven recommendations for strategy, setting up experimental designs, conducting primary and secondary research, and developing learning plans to inform marketing and sales strategies. She brings a unique blend of business acumen and technical skill set to consult with clients on the best marketing practices and measurement. Savitha has a Ph.D. in Managerial Sciences from Georgia State University, Atlanta's Robinson School of Business. Outside of work, she performs and teaches Indian Classical Music and spends time exploring trails with her family. Overview Savitha shares her story on how she started in sociology and how she transitioned to a managerial science PhD. Her drive to excel was the key to her own success. She discusses what type of business applications there are for analytics & AI in marketing and what algorithms are used. Algorithms are at the core of marketing campaigns. Through using algorithms, it helps pull together strategy information, measurement & KPI's, and knowing your customers. Savitha explains where to start in your marketing analytics journey and how to be a better data scientist serving marketing business partners. Social Handles: LinkedIn: https://www.linkedin.com/in/savitha-namuduri/ Twitter: https://twitter.com/snamuduri Learn more about our mission and become a member here: https://www.womenindata.org/ --- Support this podcast: https://anchor.fm/women-in-data/support

Season Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptions and accelerated digital transformation efforts as catalysts to reinvent marketing and transform customer experiences for a digital-first consumer. In this episode of the Reimagine Marketing Podcast – Reflections & Projects: Season 2 – global co-hosts Wilson Raj, Justin Theng and Steven Hofmans review Season 2 episodes and guests, and ponder some of the potential topics we'll explore during Season 3.  This podcast covers:  Recaps of:  S2E1: Marketing Planning: An Objective Without a Plan is Just a Dream with Sandy Kirchhoff  S2E2: Experiential Tech: Happier Customers, Increased Profitability with Matt Kuperholz  S2E3: Digitizing Beauty Experiences with Kelly Mahoney  S2E4: MarTech Perils and Promises with Scott Brinker  S2E5: Match MarTech with Customer Experience Goals with Scott Brinker  S2E6: People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe with Geert Moens  S2E7: Rule the World with Customer Experience with R “Ray” Wang  S2E8: Marketers on the Rise: Findings from The CMO Survey with Christine Moorman   Potential topics for Season 3, including:  Brand building infused with value and emotion.  Synergies between the consumer and data: What is fair value? Data as currency.  The messy middle (How people decide what to buy lies in the ‘messy middle' of the purchase journey – Google)  Pendemic-era services, their relevance going forward and their ongoing impact on customer experience  Privacy and consent journeys built with the customer in mind (data deprecation, third-party cookies, first-party data)  Seasons 1 and 2 of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 3 content as it drops early next year. Don't forget to join us when we return with more personalities, paradigms, and practices on the future of marketing and CX. Thank you for listening!Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.    Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our hosts:  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today's customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like.  Wilson Raj is the Global Director of Customer Intelligenceat SAS, responsible for the marketing of SAS' AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.  Justin Theng for the last 20 years has helped grow the revenue of hundreds of organisations ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin's belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Via his agency and coaching business prior to joining SAS, many of Justin's clients have gone on to huge success. These include business owners, CMO's and CX leaders. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting, and delighting.  A transcript of this episode can be found here.

Digital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospects and customers expect genuinely tailored experiences. More than ever, digital-first marketers today are taking on more responsibility for digital transformation, driving business performance and expanding their strategic leadership in their businesses.In this episode of Reimagine Marketing, Wilson Raj welcomes Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she specializes in marketing. They discuss the findings from the latest CMO Survey – the longest running non-commercial survey for and about the field of marketing – regarding how marketers can leverage their deep knowledge of the customer to help steer their companies during these complex times.This podcast covers:   How the marketing function is transforming – in the context of disruptions and as a result of digital transformation.  Changing paradigms and expectations related to marketing investments and marketing metrics and performance.  The importance of connecting marketing growth opportunities back to the company's position and strategy.  The future of marketing leadership.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Learn more about The CMO Survey  From Harvard Business Review: Making the Business Case for your Marketing Budget by Christine Moorman and Jennifer Veenstra  Connect with Wilson: LinkedIn | Twitter  Connect with Christine: LinkedIn | Twitter   Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she specializes in marketing. Professor Moorman is the author of the book, Strategy from the Outside In: Profiting from Customer Value with George S. Day (which was awarded the 2011 Berry Book prize for the best book in the field of marketing) and Strategic Market Management with David A. Aaker. Professor Moorman is the founder and managing director of The CMO Survey where she collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. Founded in 2008, it is the longest running non-commercial survey for and about the field of marketing.  A transcript of this episode can be found here.

“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, and use automation to address customer needs. In this episode of Reimagine Marketing, Wilson Raj welcomes R “Ray” Wang, founder, chairman and principal analyst of Silicon Valley based Constellation Research, to discuss the importance of adopting a CX strategy that speeds decisions, reduces risk, and enables real-time customer engagements – to stay relevant, valued and in demand. This podcast covers:  Why today's top companies are focused on analytics, automation and AI.  The importance of decision velocity when seeking competitive advantage.  Data supremacy and how analytics serve as an accelerant for differentiated CX.  Principles for harmonizing human-powered and AI-powered capabilities.  What's next for businesses seeking to go from status quo to market leader.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Learn more about Ray's latest book: Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants  Connect with Wilson: LinkedIn | Twitter  Connect with Ray: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm. Subscribe to the Reimagine Marketing podcast so you never miss a future episode. Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more. If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   R “Ray” Wang is the founder, chairman and principal analyst of Silicon Valley based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode, and he authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident senior fellow at The Atlantic Council's GeoTech Center. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world.  A transcript of this episode can be found here.

Hey Adnerds! It's time for another episode of The A-List Podcast, sponsored by adhousenyc.com. This episode, host Tom Christmann talks to Pete Favat, Creative Chairman at Deutsch LA, which describes itself as "a data-inspired, culturally shaped creative studio." Pete started at Wunderman in New York, but really fell in love with advertising on a trip to LA for his first TV shoot, which ended up winning awards. Today, he works at an agency that sits at the intersection of entertainment, technology and culture. Clients include Walmart, Taco Bell, Dr Pepper, Georgia-Pacific, Lowe's, Bayer, Nintendo, PetSmart and Snapple. Tom and Pete talk about the importance of craft, the difference between the New York, Boston and Los Angeles ad scenes, and the integrated, multi-disciplinary approach Deutsch is using at the agency's in-house production studio, Steelhead. Thanks for listening. And please share our show with an #adnerd friend. Thanks.

Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It's less about changing what marketing does and more about transforming how the work is done.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery.  This podcast covers:  Marketing technology and operations as key drivers of the modern marketing organization.  The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation.  The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation.  The future of the martech conversation – what's next for marketers?  Here are some of the resources we mentioned during the episode:  Experience 2030: sas.com/experience2030  Should you Build or Buy Martech? Yes. https://chiefmartec.com/2021/07/build-buy-martech/  Aggregation Theory Applied to Martech Stacks: https://chiefmartec.com/2021/05/aggregation-theory-applied-martech-stacks-2/  New rules of Marketing Technology and Operations: https://chiefmartec.com/2018/10/new-rules-marketing-technology-operations/  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.   Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University.  A transcript of this episode can be found here. 

Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers:  The origin story of the Marketing Technology Landscape (Martech 5000) and the similarities and differences over the last 10 years.  The relationship/connection between digital transformation, customer experience and marketing, and how the relationship between these three aspects impacts the view of marketing ROI, performance, and measurement for the marketer.  Gaps in marketing leadership according to a recent CMO Council survey, and the impact on those gaps considering the acceleration and focus on tech (AI, AR, VR, IR) in marketing.  The future of marketing in the year 2030 and beyond.   Here are some of the resources we mentioned during the episode:  Martech 2030: https://chiefmartec.com/2020/10/martech-2030-augmented-marketer-marketing-technology/  Experience 2030: sas.com/experience2030  Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right (chiefmartec.com article)  Connect with Wilson: LinkedIn | Twitter  Connect with Scott: Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Scott Brinker writes a personal blog about marketing technology called Chief Marketing Technologist and is the creator of the Martech Supergraphic. Often cited in marketing presentations, marketing conferences and social media circles, Brinker began the MarTech industry conference in 2014 in Boston and now runs them twice a year. CMSWire journalist Dom Nicastro is credited with first calling Brinker the “Godfather of Martech.” Brinker graduated from Columbia University with a BS in computer science and went on to get an MBA from MIT and a master's degree in computer science from Harvard University. 

From virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive technologies. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something more holistic and inclusive.  In this episode of Reimagine Marketing, Wilson Raj welcomes guest Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty. Wilson and Kelly discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) and digital transformation on consumer behaviors and CX trends in the beauty industry. They aim to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment.  This podcast covers:  How beauty brands and retailers are rethinking marketing efforts – moving from more transaction-oriented to more value-oriented models.  Changes in consumer behaviors as in-person engagement has been forced into a digital, or physically distant, delivery model.  How to develop new processes and implement new technologies to adapt quickly to a changing market.  Considerations for accelerating not just recovery, but resiliency in the beauty industry.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Digital Innovation with Ulta Beauty: https://www.ulta.com/innovation/experiences.html   Women in Analytics: Making a Difference (panel features Kelly Mahoney)  Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Medtronic, and Philips, and advised C-level executives on digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more. He's the co-host of the Reimagine Marketing podcast. He also serves on the Digital Marketing Advisory Council for George Washington University School of Business.  Kelly Mahoney has a proven executive leadership track record and more than 15 years' experience driving revenue growth through loyalty, payment and technology-led marketing solutions. Kelly is the Vice President of Customer Marketing at Ulta Beauty, responsible for the Ultamate Rewards Loyalty program, member lifecycle communications and enterprise-wide personalization strategies as well as the CRM solutions. She plays a critical role in delivering value added programs to our members, enabling associates to deliver a superior member experience, and increasing top-line growth to the enterprise. Prior to this role, she held the position as Director of Strategy at Ulta Beauty, responsible for the strategic plan for retail process optimization by focusing on the development and execution of omni-channel solutions, mobile payment, associate training & communications. 

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:BenAston.comTheDigitalProjectManager.com (podcast, membership, coaching, training courses, and more)twitter.com/thedigitalpminstagram.com/thedigitalpmAbout Ben Aston...Armed with an x386 PC and a 33k dial-up modem, Ben launched his first (terrible) website, aged 14. Needless to say, he was hooked. Now, he is a digital project manager, online entrepreneur, and founder of Black + White Zebra, an indie media company on a mission to help people and organizations succeed.Ben is also founder of the largest and one of the fastest-growing communities for digital project managers – TheDigitalProjectManager.comA PRINCE2 Practitioner and Certified Scrum Master, Ben has 15+ years experience in project delivery and PMO leadership at top agencies – including Dare, Wunderman, DDB, plus clients including Honda, Unilever, & Sony.When he's not working, you can find him running, swimming, on a ski hill, or flying planes! You're not going to want to miss this one!

The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we'll unpack during Season Two.  This podcast covers:  Recaps of   Episode 2: Butcher Shop as Math House – Connecting with Tomorrow's Digital Consumer, Today  Episode 8: Ethical AI Meets Privacy – Avoid the Paparazzi Effect  Episode 9: Digitizing Southern Hospitality  Potential topics we'll cover in Season Two, including:  Fan experience  Marketing planning in the digital age  The evolution of CX and how to make it more participatory.  AI-powered marketing – the balance of artificial intelligence and human intelligence.  We're excited to share that you'll now find us on our own dedicated channel – so go search for Reimagine Marketing on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch Season 2 content as it drops later this summer. Don't forget to join us when we return with more personalities, paradigms and practices on the future of marketing and CX. Thank you for listening!  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.  If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is the Global Director of Customer Intelligence at SAS, responsible for the marketing of SAS' AI-powered marketing solutions. He has been a marketing leader at Fortune Global 500® companies such as Microsoft, Medtronic and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Wilson is often featured in keynotes and in major media publications such as Adweek, CMSWire, CRM Magazine, Forbes, InformationWeek, MarketingProfs, ZDNet, and more.  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today's customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like. 

“The modern (today's) definition of Southern Hospitality is combining the ease and comfort of a digital interaction with the trust that your individual experience is unique and important.” – Clark Twiddy  In a “socially distant” market, the hotel industry is among the hardest hit. Like many industries, hospitality will see both substantial and subtle shifts in the post-pandemic era. In this episode of Reimagine Marketing, Wilson Raj welcomes Clark Twiddy, President of Twiddy & Company to examine a set of recovery scenarios for hotels. On the consumer side, Wilson and Clark explore what guests say will make them feel safe when traveling, including contactless check-ins and check-outs, and an added emphasis on trust. Because “luxury is not a price point, it's an experience.”  This podcast covers:  How hospitality and travel brands are rethinking marketing efforts, moving from transaction-oriented to value-oriented.   The importance of being fast and digitally relevant while building common trust to reinforce engagements and relationships.  How to develop new processes and implement new technologies to adapt quickly to a changing market  The significance of creating a culture that promotes agility, innovation and collaboration.  Considerations for accelerating not just recovery, but resiliency, in the hospitality industry.  Here are some of the resources we mentioned during the episode:  Experience 2030 Pulse Report: The Acceleration of Digital Engagement, Personalization and Trust  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Old-fashioned hospitality starts with cutting edge-analytics: Learn how SAS Analytics helps Twiddy & Company orchestrate the ideal vacation  Connect with Wilson: LinkedIn | Twitter  Connect with Clark: LinkedIn | Twitter | Twiddy & Company  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Clark Twiddy is president of Twiddy & Company Realtors, a hospitality and property management firm along North Carolina's Outer Banks. With more than 40 years as a second-generation family business, Twiddy & Company balances personal experience for customers with an aggressive commitment to data-based innovation. As a small business, Twiddy & Company has been an early deployer of advanced technology in the vacation rental space nationally. 

In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we're all hearing and to identify what's real and what's not, what's practical and what's hype. Wilson and Daniel demystify themes such as AI, the customer journey, real-time analytics and the supposed death of the CMO. Learn about the actionable steps featured in the Experience 2030 playbook and hear several customer examples.  In prior episodes, Wilson and Daniel focused on key themes of the global Experience 2030 study: smart and immersive technologies, loyalty in the digital age the evolving nature of trust. This episode highlights some key actions brands can take NOW to prepare for customer experiences in the future.  Here are some of the resources we mentioned during the episode:  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

There's no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there's a catch. Customers have some serious concerns about how their data is being used, stored and shared.  This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, and what companies can do from a data and marketing perspective to engender trust from their customers. Wilson Raj and Daniel Newman discuss how brands can offer the perfect blend of trust and technology.  Join us for the next episode of Reimagine Marketing as Wilson and Daniel highlight some key actions brands can take NOW to prepare for customer experiences in the future.  Here are some of the resources we mentioned during the episode:  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

It's not about loyalty programs, it's about a loyalty mindset – a loyalty program has to be but one arrow in your quiver.   In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types to infuse loyalty throughout the customer journey.  Join us for our next Reimagine Marketing episode where we'll address the issue of digital trust and how brands can offer the perfect blend of trust and technology.   Here are some of the resources we mentioned during the episode:   Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

How immersive do people really want their tech to be?   Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up driving displays, and augmented reality shopping experiences.  In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman chat about how brands need to reinvent themselves to keep up with tech-savvy consumers. Wilson and Daniel discuss different types of immersive tech (including augmented reality, chatbots and IoT/sensor-driven world), the findings from our Experience 2030 research and share industry specifics from retail, banking and manufacturing.  Join us for the next episode of the Reimagine Marketing podcast as Wilson and Daniel continue their deep dive into Experience 2030. They will talk about how brands can build, sustain and strengthen brand loyalty in the digital age.  Here are some of the resources we mentioned during the episode:  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology will change the way we engage – with brands, with content and with each other.   This episode of Reimagine Marketing introduces the audience to Experience 2030, a collaboration between SAS and Futurum Research. This ambitious, global survey – involving 4,000 consumers, executives, marketers and tech experts – led us to five key themes that will inform the future of CX, including smart technology, immersive technology, trust-enabling technology, loyalty in the digital age and agility & automation.  What will the future of customer experience look like?   How will technologies like AI, smart devices, drones, virtual and augmented reality change the way consumers and brands relate to each other?   Join us next time as Wilson Raj welcomes back Daniel Newman to the Reimagine Marketing podcast. Wilson and Daniel will discuss immersive technology and how brands can reinvent themselves to keep up with tech-savvy consumers.  Here are some of the resources we mentioned during the episode:  Experience 2030 Resources: Learn more about what defines today's customer experience and how consumers and brands will evolve through the year 2030.  Discover more resources from Futurum Research: https://futurumresearch.com/   Connect with Daniel: LinkedIn | Twitter   Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.   About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world's largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects. 

Has the advertising industry been so busy trying to save the world, that it has lost sight of its commercial purpose?I'm kicking the year off with what many believe is one of the major problems plaguing the advertising industry, a creative effectiveness crisis. And I had the great pleasure of discussing the issue with one of my favourite advertising thought leaders, Mr Steve Harrison.Steve Harrison is a copywriter, creative director and author regarded by Campaign Magazine as the greatest Direct Marketing Creatives of his generation. He was European Creative Director at OgilvyOne and Global Creative Director at Wunderman. He started his own agency, HTW, where he won more Cannes Lions in his discipline than any creative director in the world.He is the author of highly respected books like ‘Changing the world is the only fit work for a grown man'; ‘How to write better copy'; and ‘How to do better creative work'. And his latest book ‘Can't Sell, Won't Sell: Advertising, Politics and Culture Wars' has been described by the IPA as the most provocative advertising book we've seen in years.Steve and I tackle many of the topics covered in ‘Can't Sell Won't Sell', debate what's gone wrong with advertising,  the cultural and political impacts on it, and what we need to do to fix it. And he shares his refreshingly inspiring and straightforward processes, that simplify everything from defining the marketing problem, developing the proposition, writing a good brief, and answering it with a creative and 'relevant abruption'.This was one of the most enjoyable,  refreshing and somewhat confronting chats I've had on the podcast. If you want to hear diverse opinions from some of the world's most innovative thinkers, then this is it. But brace yourself, Steve pulls no punches.And I absolutely love it. And I know you will too. Cheers.You can connect with Steve here: https://www.linkedin.com/in/steve-harrison-b660b912Buy 'Can't Sell Won't Sell' here: https://www.amazon.com.au/Cant-Sell-Wont-Advertising-politics/dp/0957151519And find out more about the version of 'How to do better creative work' produced for those with dyslexia at: https://leoreader.com/Read the IPA's 'Crisis in Creative Effectiveness' report here: https://ipa.co.uk/knowledge/publications-reports/the-crisis-in-creative-effectiveness Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor. Wilson and Bernard discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) on consumer behaviors and CX trends and answer key questions about how the consumer engagements and brand relationships may be shifting or evolving in this new environment.  This podcast covers:  Why this topic important, and why we're having this particular conversation right now.  What we're seeing across other industries, what trends are rising, what issues CX leaders typically face and the role of technology and data.  How we've seen marketers address these challenges and how others have overcome these hurdles.  What listeners can do right now and what's coming next.  Join us next time as Wilson Raj welcomes Daniel Newman – principal analyst and founder of Futurum Research – to the Reimagine Marketing podcast. Wilson and Daniel will spend several episodes diving into our Experience 2030 global research and provide the macro trends we uncovered about how consumers, brands and technology will evolve through 2030.  Here are some of the resources we mentioned during the episode:  Connecting with the New Digital Customer: An on-demand webinar featuring Wilson and Bernard, as they discuss why marketers must adopt new operating models that involve integrated technology investments in analytics and automation.  Experience 2030 Pulse Report: A re-examination of our prior research providing context, clarity and confidence for today and tomorrow  Resources from Bernard Marr: Check out bernardmarr.com for his latest book, articles, videos and more.  Connect with Bernard: LinkedIn | Twitter | Instagram | Podcast | YouTube  Connect with Wilson: LinkedIn | Twitter  Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.   Subscribe to the Reimagine Marketing podcast so you never miss a future episode.   Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.   If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.    About our guests:  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Bernard Marr is a world-renowned futurist, influencer and thought leader in the field of business and technology. He is the author of 18 best-selling books, writes a regular column for Forbes and advises and coaches many of the world's best-known organizations. He has 2 million social media followers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK. 

“A brand isn't what you say it is, it's what people say it is when you stop talking.” – Justin Theng  In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing today, including the impact of the COVID-19 pandemic on brands and customer loyalty.   In this episode, Steven, Wilson and Justin start off by sharing the quotes that define their craft and discuss:  How to decipher between hype and innovation, the importance of customer satisfaction and frictionless customer journeys.  The full-circle evolution of marketing and why customer delight should underpin everything you do.  Tapping into an essence and an ethos that defines your brand to the folks who matter, and the importance of brand authenticity and empathy.   Join us next time as Wilson Raj welcomes Bernard Marr – best-selling author, keynote speaker, futurist, and strategic business and technology advisor– to the Reimagine Marketing podcast. Wilson and Bernard will discuss how to connect with the new digital customer. In a “socially distant” world, the use of smart and immersive digital technology and AI-fueled automation isn't an option – it's inescapable. If consumers amplify their digital expectations, then brands must keep pace.  Here are some of the resources we mentioned during the episode.  Experience 2030 Interactive Portal Discover a wealth of resources to help you to future-proof your customer experience strategy.  Customer Experience - Now and Into the FutureRead this e-book to learn about five key trends to focus on for the coming decade.   Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.  If you'd like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  About our hosts:  Steven Hofmans is a customer experience advisor on a mission to make every citizen a happy customer. Steven believes today's customer experience needs to be personalized, zero effort, frictionless, proactive and about the customer. He helps marketing, sales and service departments to explore how they can revolutionize their marketing processes in order to reach that customer experience of the future. Using inspiring presentations and practical examples, he wants to show what proactive customer experience could look like.  Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS' analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.   Justin Theng has spent the last 20 years helping grow the revenue of hundreds of organizations ranging from large household brand names to small businesses and startups. As a multi-award-winning marketer, speaker and author, Justin's belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting and delighting. 

Lena Robinson's a straight-talking Kiwi that has built a powerful reputation for herself as savvy business person in London over the last 17 years. In 2018 she threw a grenade into her life to start FTSQ. She wanted to create a community that supported non-conformists and the business owners within that community. The aim being to support them, via her consultancy, in achieving everything they were told they couldn't by F***ing with The Status Quo. She uses all of the knowledge, experience and the huge network of people she's gained after almost 30 years in business across multiple countries to help others. She's had a highly successful career in 'adland', started three companies (FTSQ's her third, she sold her second). Has traded her parents business out of near disaster when the Inland Revenue (NZ equivalent to HMRC) threatened to end them. Has mentored many bright young people that have gone on to do amazing things, and has made millions for the companies she's worked for and with. Lena is a tenacious, force of nature. She's a maverick, but she's also a caregiver, she will forever watch over the non-conformists, because they often struggle to stand up for themselves, she does so because she often sees in them that others do not. Lena believes there is power in the unconventional, the different and the unorthodox. Here's what we'll be discussing on this episode: Non-conformists. Being a non-conformist in big agency corporate life ie WPP (OgilvyOne, OgilvyAction, Wunderman), Vizeum, Dentsu etc. Why FTSQ Exists - what is FTSQ all about? My life story - it's a doozy Being a woman in business and not really feeling OK with being called a feminist - because I don't think I am Being a Kiwi in the UK There's power in your difference My illness - battling that while trying to keep my business alive Let non-conformists know that there is a safe place to come to - FTSQ is a community where they can be weird, odd, unorthodox and know they'll be ok to be themselves there. Where one rule, rules all 'just don't be a dick'. Cause if you are, you answer to the Boss Lady and she will kick your ass out! How to get hold of Lena: LinkedIn: https://www.linkedin.com/in/robinsonlena/ Facebook: https://www.facebook.com/FTSQGoOn/ Twitter: https://twitter.com/FTSQGoOn Instagram: https://www.instagram.com/ftsq_go_on/ Website: https://www.ftsq.co.uk/ A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

How can we use movement and mindfulness to help improve our potential as professionals, and in the way we live our lives broadly?In Episode 10 of the B-side, I speak to Tony Clement, Data Strategy Consultant, and Founder of The Dojo. A Human Performance Consultancy which aims to help people achieve their professional bests, through personal growth.Tony has over 15 years of digital marketing, strategy and analytics experience. Having held senior positions in creative agencies such as Big Spaceship in New York, Wunderman in London and Leo Burnett in Sydney; working with brands like Google, Youtube, Samsung, Ford and the Commonwealth Bank of Australia. Tony now runs his own Data Strategy consulting practice, Roll Deep, with clients in New York, Sydney, Melbourne and London.  He is a certified Google Analytics nerd, a statistician by trade, and has earned 4 Advertising Effectiveness Awards. He was also the ‘data creative' that won an Account Planning Group ‘Best Use of Data' award for one of Australia's largest banks.We discuss how Tony has made it his mission to help organizations and professionals diagnose the data stories that are of the highest value to them now and in the future. Along with how he applies his experience as a Yoga Instructor, BJJ practitioner and team leader to train the deep skills of people to optimize their mind, body and soul towards higher levels of performance, in life and work.Tony is one of the nicest, smartest, and probably fittest guys I've ever met in the industry, and I really enjoyed being able to speak to him again. You're going to love this episode.You can find tony here:The Dojo thedojo.teamLinkedin linkedin.com/in/tonyc2Roll Deep (His Data Strategy Consultancy) rolldeep.net/Instagram instagram.com/thedojofbt/© Copyright The B-side with James Barrow 2020. All rights reserved. Terms of Service. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Joe Master is the assistant vice president of marketing and digital strategy at Drexel University. Previously, he served as assistant dean of marketing, communications and enrollment strategy at Temple University's College of Liberal Arts. His work, both for higher ed institutions and freelance clients, has appeared in newspapers, magazines, television commercials, and on tiny screens across the nation. He serves on the Board of Directors for the College and University Public Relations and Associated Professionals, an organization devoted to developing higher education marketing and communications leaders in the Mid-Atlantic states. Joe studied creative writing and philosophy at the University of Pittsburgh, where he graduated summa cum laude in 2004. Craig Kampes is the assistant vice president of communications and marketing enrollment management and student success at Drexel University. Craig has worked at Drexel for more than eleven years, leading a communications and marketing department that provides strategic recommendations and creative executions for all divisions within enrollment management and student success. These efforts support the university's goal of engaging and enrolling thousands of right-fit students each year while supporting student success from arrival through graduation. The department also works in collaboration with communication offices throughout the university to unify and align Drexel's external communications under a singular voice and identity. Prior to his time at Drexel, Craig spent 11 years with advertising agencies such as Young and Rubicam and Wunderman in New York City and Gyro Worldwide in Philadelphia. Craig holds a bachelor's degree in advertising/PR from Penn State University. What you'll learn about in this episode: Why the storytelling aspect of working in higher ed is Joe's passion, and why Craig strongly believes in helping students and the community How Joe and Craig promote collaboration between their two separate and distinct teams What challenges Joe and Craig faced in developing a unified brand message for Drexel University How Joe and Craig and their team launched the “Ambition Can't Wait” campaign, and how they learned they needed to solidify a cohesive and positive message How research and analytics became the backbone of Drexel's revamped marketing campaign How the campaign helped Drexel clarify its enterprise-level mission, and who Joe and Craig target with the campaign Why the campaign's visuals led to its overall impact, and how these striking images have helped increase the campaign's reach How campaign reflects the changing world and big real-world events How Joe and Craig have brought their teams into the campaign, and how everyone involved feels excited and engaged What valuable lessons Joe and Craig learned throughout the process of campaign development and implementation Resources: Website: https://drexel.edu/ambitioncantwait/ LinkedIn: www.linkedin.com/in/josephjmaster/ LinkedIn: www.linkedin.com/in/craigkampes/ Instagram: www.instagram.com/drexeluniv/ “Ambition Can't Wait” Youtube videos: Ambition Can't Wait. Drexel University. https://www.youtube.com/watch?v=tipllAyg3ZM Drexel Co-op: This Is Experiential Education https://www.youtube.com/watch?v=HjTfCvMPLZk A City of Brotherly Love: Philadelphia https://www.youtube.com/watch?v=tbgn2mojEOE&t= Chris McKendry – Little Cracks. Ambition Can't Wait. https://www.youtube.com/watch?v=Es9IIhmwG_I&t= Jim Bean – a crazy one. Ambition Can't Wait. https://www.youtube.com/watch?v=LaMxXzS9G1I&t= The Moment: Drexel University https://www.youtube.com/watch?v=XVRULseiGXE Additional Resources: Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier Facebook: https://www.facebook.com/upandupagency Twitter: https://twitter.com/upandupagency

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman. In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of hospitality and customer service not only for Equinox but for all companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.