Love This Podcast

Learn. Share. Repeat. That's the mantra behind everything Robett Hollis does. In this episode, we chat to the extremely successful entrepreneur and elite ex-Snowboarder about building New Zealanders up, by giving them the knowledge, power and bravery to better themselves.

Run by three women in their early 20s, Shit You Should Care About is an Instagram account that's mastered the art of repackaging hard news, soft news and culture into humorous and digestible pieces of content. In this special lockdown episode we chat to Lucy Blakiston, the voice behind the account - about lockdown loves, fandom, community and freedom to pick and choose what you care about.

This week we continue our D&AD president series with Kate Stanners head of the Press & Outdoor Jury. Kate walks us through her journey to CCO greatness. As well as her belief in the freedom to fail and that most valuable thing you can bring to the table is indeed yourself.

Charu Aggarwal is a Chevening Scholar awarded by British Commonwealth, and comes with more than 20 years of digital, creative & media strategy experience on Fortune 500 brands like P&G, GSK, Samsung, FOX Network & Nokia in Global, APAC and MENA remits. In this week's episode of our D&AD Jury President Series, Charu Aggarwal (Head of the Media Jury) talks about the importance of diversity in the judging room. The rise of DEY, and shift in the media landscape towards long term behaviour change.

Paul Chan, Chief Creative Officer at CHEIL joins us for the second episode in our D&AD Jury President series. In this episode we deep dive into how hard it really is to win (and award) a Yellow Pencil. As well as the formula of creativity, the thrill of cracking a brief and never giving up on a good idea.

For the first of our D&AD Jury President episodes, we talk with Fred Levron - FCB Worldwide Creative Partner and holder of 3xBlack Pencils. Tune in as we discuss leadership, collaboration and craft with one of the best.

Britt Nolan - Chief Creative Officer North America, DDB (E84) by Love This Podcast by Colenso BBDO

Jim Antonopoulos - Managing Director, Tank (E83) by Love This Podcast by Colenso BBDO

After incredibly successful careers on the agency and client side, Chris and Colin joined forces to create PLATFRMR, before recently being acquired by VICE Media Group. Now Global Chief Creative Officer and Global Chief Innovation Officer, we looked deeper into their careers, unpacking the new job to do at VICE, and enjoying their POV on all things creativity, marketing and culture.

Erica Dorn is an experienced Graphic Designer based in London. In this episode, we walked through Erica’s background before design and her move from Japan to the UK. We then discovered more about how she creates visual worlds, the role of research in the design process, and a deep dive on her Isle of Dogs production with Wes Anderson. We finished by looking at the role of artistic license, the pressure involved on every project, and how Erica would encourage everyone to look at and try a wider range of creative professions.

Jules Lund is the Founder of Tribe - a self serve marketplace connecting social media influencers with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach. We talk about how to get comfortable with being uncomfortable, the evolution of influence and influencers, social commerce and how it works for brands, amongst many, many other things.

Marianne Malina is the President of GSD&M - a creatively driven, full-service agency born and raised in Austin, Texas - run by a band of misfits, artists, musicians, entrepreneurs and clay. In this episode, we looked at Marianne's 20 years' experience at GSD&M, the role of a creative agency and how GSD&M are expanding on their core capabilities to remain relevant in the future, and what the industry and culture might look like in a post-COVID world. We also discussed the role of DE&I in everything we do, Marianne's love of all things cooking, and her advice for those looking to start a career in advertising.

The changing media landscape. Taking bigger bites. Leadership styles. Scaling an agency. Responses to COVID-19. Brand purpose. Just a few of the topics that we discussed with Jean Freeman.

Chris is the Chief Creative Officer of TBWAChiatDay NY, where he is responsible for the agency’s creative output. In his time at the agency, TBWAChiatDay NY has transformed itself, resulting in industry and cultural recognition, including returning to the AdAge A-List at #5 in 2019, after a 10 year absence, when New York “emerged seemingly out of nowhere to become TBWA’s most surprising innovation machine,” and “where creativity has bloomed again.” In 2020, the agency moved up a spot to #4. TBWAChiatDay was also named one of Fast Co's Most Innovative Companies in 2019 and 2020, as well as ADWEEK's Network of the Year in 2018. The New York office also became the #5 individual agency at Cannes, winning the most creative awards in agency's history. Chris and the TBWAChiatDay NY team believe you can deliver beautiful ideas for every business challenge or opportunity. He is most proud of the partnerships at TBWAChiatDay NY, where creativity is owned by the entire agency.

How do you scale a start up business? A business that's been listed as a Top 3 Independent Agency in the US by Campaign Magazine? What lessons in leadership can you take from large companies, to smaller ones? How do you sell creative work that makes a legal team ask questions? What's your relationship to creativity? What advice would you have for those looking to get into the advertising industry? A few of the topics Beth and Joe discussed with Kerry McKibbin.

I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.

Adam Ferrier is Founder/Consumer Psychologist at Thinkerbell, Decade of Action and s p a c e. Here's a wee bit more info on the legendary Australian entrepeneur. After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner and, during this time, invented a psychological board game 'The Analyst'​, translated into three languages (still selling well in Benelux countries). He co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked, he created THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hard core creativity. After just 2 years it’s 2019 AdNews' Creative Agency of the year. He's also co-founded two conferences s p a c e (a confestival) and MSIX (marketing sciences ideas change). He also sits on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx. He's a regular panelist on TV shows Gruen, Sky, The Project, Your Money and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. He had a weekly segment on national radio station MMM, and ABC. He's commentated and/or writes for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.

Ali Rez is the Regional Executive Creative Director at Impact BBDO. Ranked amongst the Global Top 20 Executive Creative Directors on the 2020 World Creativity Rankings, and named South Asia Creative Person of the Year by Campaign magazine, Ali Rez has won more than 400 international awards in his 20-year career. These include multiple Gold Cannes Lions, Gold Clios, D&AD pencils, Grand Prix Effie, Grand Prix Dubai Lynx, and Grand Prix Spikes amongst many others. In this episode, we discussed Ali's journey through advertising, his thoughts on the Purpose Behind Purpose, a walkthrough of the Grand Prix winning "The Blank Edition," and a deep dive into his leadership style and how he gets the best creative work from his teams.

Jason Rosario - Chief Diversity, Equity & Inclusion Officer, BBDO Worldwide by Love This Podcast by Colenso BBDO

Marc is the co-founder of Giant Spoon - an agency built on the power of possible thinking – to shoot for the moon and solve impossible challenges. In this episode, we look at how and why Marc decided to start Giant Spoon, how he has found running an agency of 100+ people and partnering clients during COVID-19, his relationship to creativity and finding the edges, and what's next for Giant Spoon.

Rob Campbell is the incoming Chief Strategy Officer at Colenso BBDO. Creativity, creativity and creativity are the key themes of this episode.

Julian Cole virtually joined us from Melbourne to talk about all things comms planning. The formidable Strategy Consultant has worked at agencies including Naked, BBH and, most recently, BBDO New York. In his current role, he advises brands such as Uber, Apple, Disney, Facebook and Girlboss. Together, we explored the art and science of strategy, how a T-shaped strategist might look and benefit your business, how and why to prioritise strategy on every brief, and his process to collaborate with creative, account service and client teams to deliver the best work possible. It's one we've listened to multiple times and, if you aren't already subscribed to his Planning Dirty Academy, we'd highly recommend it: https://www.planningdirty.com/

Steve Lesnard is the CMO and Head of The North Face product creation engines across apparel, footwear, equipment & merchandising. Following two decades at Nike, we wanted to dive deeper into his experience of running global brands and teams, the changing responsibilities of a CMO, his viewpoint on long & short-term marketing, his relationship with in-house and agency teams, and where he sees our industry heading in the next few years. One of the smartest marketers on the planet, Steve shares 51-minutes of practical advice that you won't find in a textbook. And by jove, we enjoyed every minute of it!

In June 2020, we had a chat with Jessica Martin - Former President, We're Magnetic - about all things experiential, technology and live marketing.

Grant Owens - Chief Strategy Officer, Critical Mass (E66) by Love This Podcast by Colenso BBDO

"Fuck the rules. Do what’s right for you.” Beth and I were delighted to chat with Cassie Roma, Founder & Director at CR&Co. Cassie has spent over a decade working at some of the most iconic Kiwi brands, from AA, to Mercury, to ANZ, to Air New Zealand, to NZME, to most recently at The Warehouse. We discussed her journey to advertising and marketing, the magic ingredients of great content marketing, her experience on the client and agency side, and how to create solutions that are meaningful to your customers. This Kindness Warrior shares some incredibly practical tips for every level of marketer. A must listen.

Scott Cullather & Kristina McCoobery - Co-Founders, INVNT (E63) by Love This Podcast by Colenso BBDO

Beth and Joe were delighted to welcome Gary Vaynerchuk on episode 62 of the Love This Podcast.

Josy Paul, Chairman and Chief Creative Officer at BBDO India, joined us for a very moving episode of the Love This Podcast. We talked about his experience establishing the BBDO India office, what 'the work, the work, the work' means to him, brand activism and P&G's #ShareTheLoad work, and what advice he would have for people joining the creative industry.

In this D&AD special episode, we had a chat with PJ Pereira - Entertainment Jury President.

In this D&AD special episode, we had a chat with Tim Lindsay - Chairman at D&AD.

In this D&AD special episode, we had a chat with Matthias Storath - Integrated Jury President.

In this D&AD special episode, we had a chat with Joanna Monteiro - Direct Jury President.

In this D&AD special episode, we had a chat with Debbi Vandeven - Experiential Jury President.

We were delighted to welcome John Patroulis, Worldwide Chief Creative Officer at Grey Group, on this episode of the Love This Podcast. We explored John's background at some of the world's best agencies, his decision to start and sell twofifteenmcann, what he learned leading the global creative output for BBH, and how he's found the last few years at Grey Group. We also looked at the value of creativity in a post COVID-19 world, how Grey are transforming at scale to remain relevant, and a few practical tips that John has for younger people joining the industry.

To thrive in a rapidly changing world, exceptional leaders need creative resourcefulness and a clear sense of purpose. Lizzie Shupak, CEO at Curve, joined us in Episode 54 of the Love This Podcast. After studying Theology and Religious Studies, we took a deep dive into Lizzie's background and how she ended up in this line of work, how she approaches innovation and our collective ability to change behaviour, and how brands & agencies can adjust company culture to create the best output. This is probably one of the most intimate episodes of the series so far, with heaps of personal stories that will give you practical tips to take massive action on for the days, months and years to come.

Jonathan Mildenhall joined us for a special episode of the Love This Podcast with guest host, Nick Worthington - Creative Chairman at Colenso BBDO. Jonathan is a globally respected professional in the marketing and advertising world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation. In this episode, he walks us through some of his learnings from his experience as the lead marketer at Coca Cola and Airbnb, why he decided to start his own consultancy, and why he believes in the power of creativity to create real business (and world) change. John and Wortho worked together back in the day at BBH, too, so expect some rants about the good old days, what's the state of marketing now, and where are we heading in the future.

Bob is the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017." He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Time, Inc UK said, "Bob is the best speaker we ever had." Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. He has been the CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club. He is also launching a new book: "Advertising for Skeptics." And he joined us on the Love This Podcast.

Building brand equity. Scaling and growing an advertising agency. Brand as experience. Creating valuable brands. Data in a creative world. It can only mean one thing... Chris Howatson, CEO at CHE Proximity, joined us for Episode 51 of the Love This Podcast.

To celebrate Colenso BBDO's 50th anniversary, we sat down with the man at the helm of the BBDO Worldwide network - Andrew Robertson.

One of New Zealand's most prolific marketing leaders, Matt Bain, joined us on the Love This Podcast. This episode stands at the intersection of business, leadership and human psychology. We discussed how his experience leading European operations at AKQA shaped him for the role at Spark, how to meet and exceed customer expectations across every touch point, the role of data and personalisation at scale in the modern marketing landscape, and how agile processes are leading to better work and creative culture for NZ's leading telco. For those that are into bio hacking, we were also shocked by Matt's ambition to live to 120, which he then brought back to the reality curve by explaining why and how he's determined to make that happen.

Caitlin is the EMEA Regional Director for Facebook Creative Shop. Heading up a multi-award winning team of creative directors, planners, producers and technologists who partner with brands big and small to create ground breaking ideas across Facebook, Instagram, WhatsApp and Messenger platforms. In this episode, we talked more about the era of creation for both brands and individuals, why brand activism and purpose is necessary, how to create more distinctive, relevant and meaningful communications, and some tips from her experience both agency side and now at Facebook. Cool fact: Caitlin started her own coffee shop - Lantana Cafés - to bring a slice of Melbourne café culture to London. We go into more detail about balancing the running of a business with her day job and family, and the learnings she's taken from this that she now applies to every area of life.

We were delighted, and somewhat overwhelmed, to welcome the legendary Sarah Watson onto the Love This Podcast. From the snow-trodden offices of BBH New York, Sarah plunged into several topics that will pique the curiosity of marketers around the world. The role of planning in an agency today and why it’s still fundamental to making the work better. Marketing to mothers, our industry’s hiring decisions and defining customer archetypes. The important of a diverse team and why clients should push back on agency’s that don’t represent their customers. How and why we should use a combination of data and our instincts to evaluate the work. Tensions of every kind. There was even one point where we may have stepped out of the sound room, into the therapy room – see if you can spot it. Building her career and the careers of those around her at two of the most reputable agencies in the world (DDB and BBH), Sarah’s wisdom and 50,000ft viewpoint on the world is one that should 100% be heard, and then shared.

Just some text hanging out whilst you read our podcast description. Jeez, intros are awkward. Jordan Doucette is a mind blowingly talent creative human that Beth and Joe had a chat with in December 2019. After recently taking on the CCO role at Leo Burnett Chicago, we remembered some fond times from her journey to getting there, getting honest about her experience en route. Other key points of parler were how to create, present and sign off on great work, the importance and relevance of awards shows (and initiatives like Cannes' See It Be It), why open mindedness and nimbleness are two character traits that Jordan massively values, and why we (as an industry) should leave more room for the weird. Description notes can be a form of gratitude, right? A ginormous thank you to Jordan for sharing her story with us, and now you.

Benefit Cosmetics have been creating world class digital experiences since digital became trendy. The marketer behind a lot of the brand's success since 2013, Toto Haba, joined us on this episode of the Love This Podcast to talk a little more about his background, how Benefit Cosmetics have continued to grow their business through distinctive products, services & communications, how technology is contributing positively to the total brand experience (especially through digital touchpoints), the role of a global marketer and investigating cultural nuances. Having worked on both the agency and client side, Toto has a rare perspective on the strengths and direction of each. A geek at heart, Toto revels in the technical details of everything and is fascinated with making things easy to understand.

Have you considered starting your own agency? Or do you currently run your own agency? How did you find clients and become profitable? How did you create an agency positioning that's so damn unique, people come to you? And how do you cut through the noise in a clustered city like New York? Whether you're in your first few years in the advertising industry, or have decades of experience, the courage to do your own thing can be frightening. We were delighted to talk to Lisa Clunie & Jaime Robinson, Co-Founders at JOAN Creative, about all the challenges and benefits of starting your own agency. We also got under the skin of practical leadership tips and working styles, where they see the advertising/marketing industry heading, and why they're on a mission to make legendary brands modern and modern brands legendary. This is one for the brand & agency marketers and the thousands of freelancers - make sure to subscribe for future episodes.

Transferwise is one of the world's leading online money transfer services. Founded in 2011, TransferWise is valued today at $3.5 billion. For a company that's just 8 years old, that's some serious growth. Tech-driven marketer Nick Lembo joined us on the podcast to talk more about how he and his team are driving growth across the entire APAC region. This episode leans into the importance of purpose for a brand, how radical transparency is at the forefront of everything that the company does, why agile ways of working with a multidisciplinary team are integral to the success of Transferwise, and how data informs every single customer touchpoint. Whilst we recommend this recording to anyone in the marketing industry, those in the financial services sector, or those with a genuine eye for the value of creative thinking beyond communications, will value this one the most.

Beth and Joe were delighted to welcome industry legend Brent Smart onto the Love This Podcast. With a wealth of experience on the agency side of the fence (Saatchi & Saatchi, Colenso BBDO, BBDO San Fran, M&C Saatchi), Brent shifted over to IAG in Australia back in 2017. A creative leader, he believes that a creative culture on the inside leads to more creative content on the outside, ultimately elevating brands out of their categories and into culture. And whilst we did dive deep into marketing strategy and practical lessons for marketers, we took some time to share tips for buying great work, to explain why collaboration and clear communication are so important to a client/agency relationship, and to pontificate over how the industry is evolving at such an exciting pace. One of the most quotable and valuable episodes we've recorded to date, we recommend that you grab a pencil and paper - this could be the episode that turns your latest creative thought into action.

Caroline Rainsford is the Country Director at Google New Zealand. In this episode, we discussed how Google are helping businesses transform and grow in the digital age, how Google's purpose shows up in the world across every touchpoint, her fascination with and desire to do good in the education sector, and practical tips to those looking to get into the industry or work at Google.

Anselmo Ramos is an ad nerd. And proud. He and his team have the guts to make stuff that's never been done before. In this episode, Anselmo talks about his experience working on the agency side and founding two agencies, why obsessing over the work helps both agency and client marketers, why he likes to feel uncomfortable all the time, and the kind of clients he likes to work with and how they discover him. Quote of the episode: "If my aunt, a retired teacher in Brazil, sees an ad and doesn't use emoji's, the ad isn't good enough."

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed. Rory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', to be published in the UK and US in May 2019. Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.