Socially Unacceptable

What topic would you like us to cover next?Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices• Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit• A major security oversight involved using "jack" as the CMS password• The website hack resulted in thousands of Japanese pages appearing in Google search results• Even after fixing the security issue, the compromised pages remained in search results for monthsIs your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor financial management in agency life.• Letting emotional responses to client departures negatively impact team management• Acknowledging how leadership mistakes create lasting negative impressions that can't be fixed with apologies• Taking business losses personally while attributing wins to others• Failing to properly understand financial numbers despite having management accounts• Experiencing cash flow crises when client departures coincided with new hires• Not properly provisioning for expenses like VAT bills• Learning significant lessons that led to starting additional agencies• Expanding into multiple businesses outside the digital industry through openness to learningIs your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Josh Lachovic, ex-startup founder turned growth agency founder, shares his journey from digital marketing roots to founding a wine startup that experienced meteoric growth during the pandemic, only to face the harsh reality when lockdown behaviors proved unsustainable.• Started in SEO and content writing at a PR agency, combining his tech background with writing skills• Moved to Pact Coffee before their Series A, experiencing the shift from agency to startup life• Joined health-tech Thriver as first employee and head of growth, growing from 500 to 100,000 customers• Launched WineList in 2019, initially as a podcast before evolving into a subscription service• Went full-time on March 1, 2020, with lockdown creating perfect market conditions initially• Revenue jumped from £3,000 to £50,000 within months, leading to rapid expansion• Pandemic success created false impression of product-market fit• As restrictions eased, retention declined dramatically despite various pivot attempts• Business shut down in September 2021 after funding fell through• Reflects that he should have recognized warning signs earlier rather than letting money run outIs your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Welcome to another Campaign Crunch episode where we take a look at trending campaigns, what they did and the results they gained. This podcast (presented by one of our Account Managers, Becca Quinlan) delves into one of the most fascinating PR campaigns of recent times - the introduction of Evie Pig to the Peppa Pig universe.From pregnancy announcement to birth, the Peppa Pig team crafted a masterclass in integrated marketing that blurred the lines between fiction and reality. Mummy Pig appeared on Good Morning Britain for an "exclusive interview" announcing her pregnancy, graced the cover of Grazia magazine for a maternity photoshoot, and even had Battersea Power Station lit up pink for a spectacular gender reveal party. The birth announcement, strategically staged outside St Mary's Hospital (where royal babies are presented), completed this remarkable campaign that transcended children's entertainment to become a national talking point.What makes this campaign particularly brilliant is how it reached parents directly through adult media channels, rather than relying on children to carry the message home. By partnering with the National Children's Trust and treating a cartoon character with the same media approach as a celebrity, the team created something genuinely innovative that sparked conversation across demographics - even causing controversy among farmers concerned about the inaccurate portrayal of pig births!The episode also features a candid discussion of embarrassing professional mistakes, from accidentally copying competitors into confidential emails to unfortunate verbal slips during presentations. Have you made a marketing blunder? We'd love to hear your story - share it with us for a possible mention in a future episode!Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986.• Sent to cover the launch of the Today newspaper as his first press assignment• Instructed to get an exclusive interview with Eddie Shah• Climbed onto the actual printing press thinking it was a good vantage point• Was saved when Eddie Shah spotted him and warned him before starting the press• Became the laughing stock of Fleet Street journalists present at the event• Eddie Shah kindly sought Andrew out afterward, giving him the interview and photo opportunity• The embarrassing moment actually created a memorable connection• Demonstrates how career mistakes can sometimes lead to unexpected opportunitiesIs your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing.• The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • How Google's algorithm now prioritises human-first content over AI-generated material• Understanding your customers deeply leads to product innovation, as demonstrated by Shark Ninja's vacuum research• The infamous "drunken pitch" story and what it taught Guy about authentic presentations• Why the traditional pitching process is broken and how paid pitches could create better agency-client relationships• The importance of flexibility in marketing budgets to adapt to rapidly changing digital landscapes• How imposter syndrome can actually indicate you're pushing yourself in the right directionIf you're looking to digitise your brand or create better digital experiences that convert, reach out to Tall Agency - they're a small team in Leeds working globally to help brands achieve high performance online.https://www.linkedin.com/in/guyutley/https://tall.agency/ Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics.

What topic would you like us to cover next?Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil.Tamsin Daniel, Head of Marketing at Firetree Chocolate, takes us on a fascinating journey through the world of premium chocolate production, revealing how cocoa grown in the nutrient-rich volcanic soils of remote islands creates distinctively complex flavour profiles that chocolate lovers are increasingly willing to pay premium prices for.What makes Firetree's approach particularly interesting is their commitment to the bean-to-bar process. Working directly with small-scale farmers in places like the Solomon Islands, Vanuatu, and the Philippines, they're creating chocolate with nuanced taste notes that challenge conventional chocolate making. Tamsin shares insights from her remarkable career working with iconic food brands including Newman's Own, Pataks spices, and Betty's Tea Rooms. Her candid "chickpea disaster" story from an early marketing trip to India with Meena Patak offers a humbling reminder of how even the smallest details can impact marketing success. The conversation explores broader food marketing trends, including the shift toward taste appreciation, ethical sourcing considerations, and how major retailers like Tesco are recognising consumer demand for more sophisticated offerings.Whether you're a chocolate enthusiast, food marketer, or business owner interested in premium product positioning, this episode delivers valuable insights into how authentic product differentiation combined with distinctive brand positioning creates lasting consumer appeal.  Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Marketing across borders goes far beyond simple translation - it requires genuine cultural understanding and strategic adaptation. In this eye-opening conversation with Shaheen Samavati, co-founder and CEO of Vera Content, we explore the intricate world of multilingual marketing and why so many brands struggle to get it right.Shaheen reveals how her Madrid-based agency manages content for international brands across 17+ markets by combining local expertise with cohesive brand strategy. Rather than relying on direct translations, they employ freelancers physically located in target markets who understand regional nuances and cultural contexts. This approach solves two common client challenges: consolidating fragmented international marketing operations or efficiently scaling content for new market entry.The conversation takes a fascinating turn when we discuss how AI is transforming multilingual content creation. Shaheen shares her pragmatic approach to balancing AI efficiency with irreplaceable human expertise. "We've been working on how to leverage AI without relying on it too much," she explains, highlighting the importance of preserving cultural authenticity.Most memorably, Shaheen vulnerably recounts a costly marketing mistake - failing to record a webinar featuring a major industry influencer after securing 1,000 registrations. This candid story offers valuable lessons about preparation, contingency planning, and recovering from marketing mishaps. We also explore the varying state of influencer marketing across global markets, with Instagram emerging as the dominant platform for such collaborations.Whether you're responsible for international marketing campaigns or simply curious about cross-cultural content strategies, this episode offers practical insights for creating marketing that truly resonates across borders. Connect with Shaheen on LinkedIn or visit veracontent.com to learn more about effective multilingual content strategies.Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Getting fired can be devastating to your career - or it can be the catalyst for something greater. For Patrick Collister, being unceremoniously dismissed from a French-owned direct marketing agency where he was billed at £1000 per hour became a transformational moment that propelled him toward  success.In this fascinating conversation, Patrick takes us behind the scenes of his remarkable journey from copywriter trainee at Ogilvy to Executive Creative Director and eventually Head of Design at Google. Patrick unpacks how his most humiliating professional setback opened the door to understanding direct marketing just as digital communications was transforming the industry.Patrick shares the untold story behind one of Britain's most iconic advertisements - the "Accrington Stanley" milk commercial that continues to resonate decades later. Discover how that instantly recognisable line "Accrington Stanley, who are they? Exactly!" wasn't the original plan at all, but emerged from rejection and creative necessity.Throughout our discussion, Patrick explores the paradox at the heart of effective marketing: the tension between creative risk-taking and business pragmatism. He challenges the concept of "risk" altogether, suggesting that what we call risky is often just exciting and unfamiliar. His refreshingly practical definition of creativity as "nothing more and nothing less than solving problems" strips away mystique and makes innovation accessible to everyone.For marketers navigating today's fractured media landscape, Patrick offers invaluable insights on reframing challenges, interrogating briefs properly, and fostering environments where meaningful creativity can thrive. His stories of pitch disasters, encounters with industry legends, and observations about the current state of advertising deliver both entertainment and enlightenment.Subscribe now to hear Patrick's full conversation and learn how our greatest professional mistakes often become our most powerful catalysts for growth and reinvention. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Marketing a TV show in today's crowded streaming world requires more than just trailers and billboards - it demands innovative thinking that captures attention and builds genuine connection. That's exactly what we explore in this fascinating conversation with Courtney Milne from our team at Prohibition, who unpacks the brilliant marketing strategy behind Apple TV's hit show Severance.Severance isn't just a compelling dystopian drama about corporate life gone wrong; it's a masterclass in how thoughtful, world-building marketing can transform a high-concept show into a cultural phenomenon. We take a look into the show's premise - a workplace where employees undergo a procedure that surgically separates their work memories from their personal lives—and how this unique concept lends itself to memorable marketing activations.From creating a fully functioning LinkedIn profile for the fictional Lumon Industries (complete with propaganda and fake job listings that attracted over 87,000 followers) to publishing an actual self-help book featured in the show, the Severance marketing team extended the show's universe into our reality. The crown jewel of their strategy? A stunning glass box installation in Grand Central Station where the actual cast performed as their characters without scripts, generating over £5 million in earned media value from a single activation.What makes this approach so effective is its commitment to analogue marketing in our digital age. Rather than relying solely on online promotion, Severance created tangible experiences - like special vinyl soundtrack releases with "innie" and "outie" editions containing fictional company artifacts. The result? Severance overtook Ted Lasso as Apple TV's most streamed show through organic word-of-mouth growth.Whether you're a fan of the show or a marketing professional looking for fresh inspiration, this episode offers valuable insights into how the most powerful marketing doesn't just promote content - it creates immersive worlds that audiences want to be part of. Ready to sever your connection with conventional marketing wisdom? Listen now and discover how thinking outside the digital box can create true cultural impact.Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman. The theme? Banishing their marketing bugbears forever. Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable practice of excessive pitching. With a healthy mix of insights, laughs, and personal anecdotes, including Ben's fondness for George Clooney and Will's longing for office camaraderie, they explore how authenticity and genuine influencer relationships can triumph in an industry increasingly cluttered by inauthenticity. Check out Marketing Room 101 here Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Following on from our most popular episode last year where we looked at social media trends for 2024, we have our 2025 prediction list.Social media continues to evolve rapidly, with new platforms emerging and established ones transforming to meet changing user preferences and behaviours. We look at the key trends that will shape social media marketing in 2025, from the rise of Blue Sky to creative disruption strategies that help brands break through the noise.Some of our predicted trends include:• Blue Sky's explosive growth challenging both Threads (300M users) and Twitter (X)• YouTube experiencing a renaissance with long-form content and new features like Hype• B2B brands adopting more personality-driven approaches on LinkedIn• Micro-virality becoming more effective than broad-reaching content strategies• Outbound engagement helping brands proactively connect with audiences• Reddit representing an untapped resource with 1.2B monthly active users globally• Creative disruption helping brands stand out in an oversaturated content landscape• AI continuing to evolve as a content creation tool, best used as a starting point• TikTok Shop's massive growth, generating $100M on Black Friday aloneDon't forget to revisit your social media strategy if you haven't done so in the past year, refresh your audience personas, and test new approaches based on where your audience is spending their time. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?What does it really take to build a successful SaaS business from scratch with no funding? Emeric Ernoult knows the answer all too well - he went three years without a salary while bootstrapping Agorapulse, now one of the world's leading social media management platforms.The journey began in 2000 with a community-building software before "social media" was even coined as a term. For nearly a decade, his team struggled with a product that was ahead of its time and in the wrong market (France, in French). The pivotal shift came when they recognized Facebook's dominance and evolved their offering to meet what social media managers actually needed daily: tools to manage comments, schedule posts, and measure results.Emeric's breakthrough innovation - the social media inbox - transformed how professionals handle online communications. Rather than the chaotic column view popularised by early tools like Hootsuite and TweetDeck, Agorapulse organised incoming content chronologically like an email inbox. This seemingly obvious solution propelled them from zero to $5 million in revenue before competitors eventually copied it.Emeric categorises his costliest mistakes: hiring without clearly defining roles, ignoring gut feelings about unsuitable candidates, delaying necessary terminations, creating overly complex pricing models, and attempting go-to-market strategies without proper expertise. "I can count the smart things I've done on two hands," he admits, "but I'd need several bodies to count my mistakes."Today, Agorapulse is tackling social media's biggest challenge: proving ROI. Their patent-pending technology connects social activities directly to website conversions, showing which specific posts, comments, and replies drive business results. It's this innovation that's helping social media managers finally gain the respect and budgets they deserve from sceptical executives. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?YouTube isn't just holding its own against TikTok and Instagram – it's thriving. In fact, in the US, it's now watched more on televisions than computers, marking a major shift in how audiences engage with digital content. Yet despite this growth, many marketers still don't truly understand how to make the platform work for them.In this sharp and practical conversation with Ballint Kishtot from Voxter, we dig into why 99% of YouTube channels never make it past five videos, usually because creators give up too early. Ballint breaks down what it really takes to build a successful channel, starting with the essentials: a compelling hook, thumbnail, and title – all of which need to be nailed before you even hit record.For brands serious about using YouTube properly, understanding audience behaviour is crucial. We explore the niches with the highest ad revenue (finance tops the list at $60–$80 per thousand views) and why your audience's age, location and intent can make or break your monetisation strategy. You'll also learn why your videos should be at least eight minutes long, and how to structure them to keep viewers watching until the end.Ballint also challenges the common myth that short-form content viewers will naturally become long-form viewers, a false assumption that's led many marketing strategies astray.Whether you're building a new channel or trying to revive a dormant one, this episode gives you a clear, no-nonsense approach to making YouTube content that attracts, engages, and converts.Stop guessing – and start getting results. Listen now. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Who would you trust more to recommend a product or service - an influencer who is paid to promote it, or a friend who is a genuine fan and user of the brand? In this episode, we sit down with Paul Archer, founder of Duel and passionate 'advocate' for brand advocacy. He offers brilliant insight into how brands can thrive in an era in which consumer trust in brands is plummeting - but our natural faith in our friends and family remains strong. Paul's argument is that brands need an advocacy programme to succeed. Unlike traditional influencer marketing, which he describes as paying people to "pretend to like your brand", true advocacy taps into the enthusiasm of genuine fans who already love what you do. The key? Having a clear purpose that makes it easier for consumers to understand and align with the experience you're creating. Want to find out how to truly tap into the power of word-of-mouth marketing? Learn everything you need to get started, including the five-stage process brands follow to build genuine, authentic brand advocacy programmes. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Yep, Astonish cleaning products really started out in a shed in Leeds…  In this episode, we go behind the scenes of cleaning brand, Astonish, with owner and CEO Howard Moss, to learn about the one-man business that has transformed over 50 years into an international success, distributing to more than 30 countries worldwide. From Howard's father attending agricultural shows across the UK with a simple cleaning product, to an unexpected opportunity over the pond that led to the ‘Astonish' name itself, the origin story is nothing short of inspirational. It's a real display of entrepreneurial spirit and of not staying down when you're knocked. Howard has a refreshing philosophy of not over-analysing everything – something that extends to the brand's marketing strategy and is exemplified by its brilliant Wimbledon sponsorship tactic. We discuss this, the importance of influencer marketing, and everything the brand has learned over an incredibly interesting history.It's a masterclass in how entrepreneurial thinking and a genuine commitment to product quality can disrupt an industry, and a candid conversation into sustainable growth and authentic brand building.  Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?It's easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be done when the heat is high, the pressure is on, and it feels like your back's against the wall because of one type of disaster or another.  We discuss the types of crises businesses can face, from data breaches to PR disasters, and unpack real examples and the lessons learned – like Boeing's operational blunders and Bud Light's marketing missteps. We cover the importance of real-time monitoring, empathy-driven communication, and planning (planning, planning), and how these strategies can even turn a crisis into an opportunity. The key takeaway? Every crisis is manageable as long as there's a robust plan in place to mitigate damage and retain brand trust. As the overly-quoted (but absolutely accurate when it comes to a crisis) idiom goes: "fail to prepare, prepare to fail"! Don't treat a crisis as an ‘if', but rather as a ‘when' – and learn everything you need to prepare like a pro in this episode.  Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings. But does that mean the role of PR professionals is at risk? We look into how AI is being used to save time, improve efficiency, and even uncover insights that us marketing professionals might miss. Jono shares the smartest ways to integrate AI into PR work, the biggest mistakes people make when trying to automate, and why some tasks still need a human touch. Plus, he reveals the Google Ads blunder that got his client de-platformed. If you've ever wondered what AI really means for the future of PR—and how to use it to your advantage—this episode is a must-listen. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

What topic would you like us to cover next?Abigail Dixon, the brilliant mind behind the Whole Marketer, shares her inspiring journey from working at Burger King to hosting a podcast with over 130 episodes. Have you ever wondered how aligning personal values like connection, growth, and generosity with your career could transform your professional life? Abigail reveals her passion for psychology and business and how these elements fuelled her career and podcast during the pandemic, aiming to show diverse perspectives into her work.Feeling overwhelmed in your marketing career? We've got strategies to help you regain control and find fulfilment by understanding your motivations and setting priorities. Abigail discus with us the common stressors in marketing, the immense emotional energy required to align stakeholders, and the highs and lows marketers face. Learn how to navigate these challenges and why support and alignment are crucial for a rewarding career.Marketing is no longer just a supporting role; it's a strategic business pillar. Abigail discusses how marketing professionals have evolved over the last 25 years, becoming integral to business strategy. Gain insight into the significance of engaging training sessions and crafting award-winning entries, while exploring the nostalgic evolution of communication technology in the workplace. This episode promises rich insights for marketers eager to enhance their careers and demonstrate their value in today's fast-paced business environment. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

Send Us Your Feedback!Award-winning journalist Helen Nugent, renowned for her 27-year career across multiple media channels, joins us to breakdown the world of journalism and media training. Discover how seasoned journalists carve out the perfect soundbite and why media training is essential for brand representatives. Helen shares captivating stories from her time at The Times and her interactions with high-profile figures like Richard Branson, offering a unique glimpse into the personalities behind the headlines.We explore the intricate relationship between journalists and brands, emphasising the importance of clarity to avoid misquotations or embarrassing situations. From the "rabbit punch" to the "Columbo question," Helen unveils strategies journalists use to draw out valuable information. Prepare yourself with practical advice for handling interviews, ensuring your message is delivered accurately and effectively.Finally, we examine the subtleties of on-camera presence and how to avoid common interview blunders. Helen offers insights into the art of reframing negative language, the power of humour in handling personal questions, and optimising body language. With anecdotes that highlight both interview wins and mishaps, this episode equips you with the confidence and skills to face the media spotlight without missing a beat. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Are you measuring PR ROI all wrong? If you're relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter marketers are doing instead.Learn how to prove PR's impact in a way that actually matters to decision-makers, secure more budget, and align your efforts with real business results. If you're tired of guesswork and want to track PR the right way, this ROI episode is a must-listen! Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Nikki Dixon, Director of Brand & Marketing @ Leeds Building Society, shares her journey from retail to finance, highlighting the critical importance of authenticity and community in successful marketing. This episode explores her strategies for rebranding Leeds Building Society and building trust in a competitive and regulated environment.• Discussion on Nikki's career transitions across industries• Insights on effective branding and community engagement• The importance of authenticity in marketing leadership• How regulatory constraints shape marketing strategies in finance• The role of trust in maintaining customer relationships Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!What does a £400 billboard, 1,400 unsold England flags, and a taxi website have in common? For digital PR expert Mark Rofe, they're all part of a journey filled with creative risks, quirky mistakes, and invaluable marketing lessons. In this episode of Embracing Marketing Mistakes, Mark shares the story of his viral billboard campaign that turned a bold idea into global headlines. With appearances on BBC, This Morning, and even Jimmy Fallon, Mark explains how he used humour, creativity, and a bit of luck to make the stunt a massive PR win.Mark also shares his entrepreneurial side hustles, from his misstep selling England car flags to building an e-commerce Christmas tree business. Each miscalculation taught him valuable lessons in branding, targeting, and navigating unexpected challenges—insights he now uses to teach marketers how to stand out in the crowded digital landscape. This episode goes beyond the usual PR chatter and explores the real-world impact of risk-taking and out-of-the-box thinking.For marketers looking to learn practical, no-nonsense strategies, Mark shares his favourite quick and “lazy” ways to secure coverage, along with actionable advice on crafting campaigns that capture attention. Packed with humour, real-world anecdotes, and expert tips, this episode will leave you inspired to embrace your own marketing experiments—mistakes and all. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Explore the power of podcasting, we discuss why it has become essential in today's marketing world for brands to maximise engagement and ROI. With practical insights and case studies, we reveal how to expose common challenges while crafting a successful podcast.• Understanding the importance of podcasting for modern marketing • Crafting a podcast that resonates with your audience • Effective storytelling and production quality as key components • The three-stage process: strategy, production, and amplification • Real-life examples of successful branded podcasts • Overcoming misconceptions and challenges in podcasting • The potential for community building and brand authority through podcasts  Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!What happens when a legacy brand like Gap teams up with a TikTok star to redefine fashion trends? Senior account manager Sinead Morrissey joins us to share how Julia Huynh's quest for the ultimate "hoodie that hoodies" sparked a groundbreaking collaboration with Gap. This episode looks at the creative process behind Julia's design journey, offering a fresh perspective on influencer marketing and the power of authentic engagement in the digital age.We explore how Gap's innovative approach — involving Julia in the design process — not only tapped into TikTok trends but also set a new standard for brand-influencer partnerships. Discover how social listening and community engagement can transform marketing strategies for legacy brands. Sinead offers insights into the evolution of influencer culture, reflecting on lessons learned from past collaborations and the immense potential of the creator economy. Join us to understand how listening to your audience and collaborating with digital influencers can lead to relevance and relatability in today's fast-paced social media landscape.Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!In this episode of Embracing Marketing Mistakes, we sit down with Brian Keane, bestselling author of The Fitness Mindset and Rewire Your Mindset. Brian opens up about his journey from struggling as a personal trainer — living paycheck to paycheck and actually digging for a bus fare in his sofa cushions — to building a thriving fitness empire and inspiring thousands through his books, podcasts, and coaching.Discover how Brian transformed his mistakes into stepping stones, including the hard lessons of running a business, overcoming self-doubt, and learning to embrace failure as feedback. From practical tips on building resilience and personal branding to the raw truth about setbacks, Brian's story offers powerful takeaways for marketers and entrepreneurs alike.Explore the art of handling negativity and building resilience in the business world whilst Brian's insights into managing negative feedback and reframing challenges highlight the importance of seeing failure as valuable feedback rather than a final outcome. Drawing lessons from Brian's personal business missteps and triumphs, we dive into the balance of leveraging social media for growth and maintaining sanity online and equipping you with the strategies to overcome obstacles and thrive in both personal and professional pursuits.Get ready for a conversation packed with inspiration, authenticity, and actionable insights that will help you turn failures into opportunities. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Robin Smith, Head of Corporate at Censuswide, joins us in unravelling the complexities of modern marketing in our latest episode as we look at a brand new comprehensive report on CMOs.We invited Robin onto the show so you could gain real insight from their inaugural "Voice of the CMO Report" which questioned more than 500 CMOs. The report looks at tackling AI's role in crafting hyper-personalised campaigns while maintaining authenticity. With a keen focus on the challenges of managing brand backlash amidst evolving ESG expectations, Robin underscores the importance of balancing creativity with data to navigate today's marketing landscape.We explore the gruelling landscape of modern marketing strategies where social listening tools become pivotal in understanding ever-changing customer needs, particularly in B2B sectors. From the rise of podcasts as essential engagement tools to the struggles of CMOs juggling increased demands with shrinking budgets, this episode covers it all. Discover how innovative approaches like outsourcing talent to cost-efficient regions align time zones without compromising quality, offering a lifeline to budget-strapped marketing departments.We cap off the discussion with a candid look at workplace fails and the lessons they offer. From email mishaps to the nuances of maintaining statistical robustness in research, the episode is rich in relatable anecdotes and practical advice. Robin shares exciting future possibilities, like blending natural and synthetic audiences in marketing events, hinting at the technologically innovative road ahead. Buckle up for an episode that promises to enlighten you with its blend of expert insights and real-world experiences. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Unlock the secrets to charging what your agency is truly worth with insights from Crispin Manners, CEO of Onvert and former chairman of the PRCA. We explore how agencies can move beyond outdated pricing models by embracing value-based strategies. Crispin shares his journey and experiences, from pioneering roles in the PR industry to growing Kaizo, a tech-focused PR agency that thrived during the tech boom. Discover how focusing on outcomes rather than outputs can elevate your agency's perceived value and profitability.Learn how to overcome common challenges faced by agencies, such as undervaluing services and competing against lower-priced competitors. Crispin provides real-world examples and strategies for demonstrating measurable impact, ensuring your agency stands out in the crowded marketplace. We also discuss the concept of the "hamster wheel of growth," sharing tips on how to scale effectively without sacrificing quality or losing sight of your business goals. By understanding key growth thresholds and maintaining structured processes, agencies can thrive sustainably.Gain clarity on aligning personal and organisational purposes to develop better decision-making and business strategies. Crispin emphasises the importance of understanding the 'why' behind agency goals to attract the right clients and maintain value. Whether it's rethinking growth strategies or interviewing client CEOs for deeper insights, this episode offers a wealth of knowledge for agency owners aiming for long-term success and meaningful outcomes. Join us and transform how you articulate your agency's worth in today's competitive landscape. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Unlock the secrets to marketing success in the food and beverage industry in this episode of Embracing Marketing Mistakes, where we dissect both the challenges and triumphs brands experience in this cutthroat arena. Featuring insights from industry experts like Tristan O'Hara of Pub & Bar and James Beeson from The Grocer, we promise you'll walk away understanding the nuances of securing product listings amidst pressures like shrinkflation and misleading labelling. Dive into stories of success with practical advice from our PR agency, Prohibition, and learn from the journeys of brands like St Pierre, Primula Cheese, and Bloom Gin.Join us as we explore the dynamic dance between consumer behaviour, market trends, and marketing strategies. Delve into Coca-Cola's surprising leap into dairy-free products and unpack the lessons from Burger King's infamous Satisfries launch. With a market brimming with optimism and rising consumer confidence, discover how innovative campaigns, like Cereal's audacious moves in the cereal aisle, are reshaping the landscape and capturing attention.Finally, we unravel the art of storytelling in marketing, sharing how compelling narratives and integrated strategies can captivate both media and consumers alike. From Estrella's bold challenge to its competitors to the rise of low and no-alcohol beverages, witness how brands are making waves with disruptive marketing. By leveraging social media insights and third-party reports, learn how to craft dual-focused campaigns that engage trade buyers and consumers, driving organic growth and solidifying brand presence in an ever-evolving market. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hakka, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has transformed obstacles into opportunities, including a noteworthy mishap with HubSpot that resulted in an email debacle. His experiences with industry titans like QVC, Virgin Media, and Nokia provide insightful lessons about resilience and adapting to market shifts, particularly the dramatic impact of the iPhone's launch on Nokia's fortunes.Discover the secrets of harnessing data to elevate your marketing game, especially if you're working with a modest budget. We discuss how analysing digital footprints using a 50-metric approach unveils growth opportunities and optimises marketing efforts. Hear about the vital role of data in managing unforeseen challenges, such as a social media crisis faced by Royal Mail during the 2012 Paralympics. This episode is a goldmine of insights on using data-driven strategies to justify marketing budgets and handle public relations challenges effectively.Uncover the potential of AI in marketing, as we explore how it can streamline workflows and boost productivity. From AI workshops to utilising tools like Microsoft's CoPilot and Google's offerings, we delve into the practical applications of AI for marketers. Zohe emphasises the importance of experimentation with different AI tools to find the perfect fit for your marketing goals. Alongside these tech insights, we highlight the timeless power of curiosity and the value of asking questions, encouraging listeners to stay engaged and keep the conversation going. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of transitioning into the automotive sector with Lexus UK. From his strategic rebranding success with Rennie to navigating the complexities of marketing for Toyota and Lexus, Mat provides a compelling narrative of adapting and thriving across industries.Listeners will gain a deeper understanding of Lexus's strategic initiatives as a smaller player in the premium car market, exploring how innovative partnerships and sponsorships, such as those with the Lawn Tennis Association and Sky Tennis Channel, are key to building brand salience. Mat delves into the intricacies of accurately defining target audiences, moving beyond stereotypes through ethnographic research, and maintaining a distinct brand identity in a rapidly evolving market. This episode offers a comprehensive examination of Lexus's marketing strategies, highlighting the crucial role of customer understanding and brand coherence.Join us as we uncover the pitfalls of misaligned social media strategies and the importance of aligning them with brand goals. Mat candidly discusses a notable misstep at Lexus and offers valuable insights into crafting campaigns that resonate emotionally rather than just chasing engagement. Aspiring marketers in the automotive and premium sectors will benefit from expert advice on building a solid foundation in brand management and media, understanding customer objections, and leveraging strategic partnerships. Don't miss this engaging conversation on the ever-evolving landscape of marketing and how to effectively navigate its challenges. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of maintaining a human-centred approach in the face of technological change.  Tom provides invaluable lessons on how making mistakes can lead to smarter, more creative strategies that truly resonate with audiences.As we navigate the current landscape of digital advertising, Tom challenges the conventional wisdom that hyper-personalised ads are the key to success. Instead, he advocates for crafting broad, well-designed campaigns that genuinely serve and respect audiences. Emphasising the concept of nowism, Tom breaks down the value of focusing on improving present-day customer interactions and connecting with people in meaningful ways. He paints a picture of a marketing industry that prioritises being helpful over mere innovation, encouraging brands to rethink their strategies and truly engage with their consumers.Looking to the future, Tom offers a glimpse into the advertising trends expected in 2025, highlighting the potential for more direct advertising and the emergence of premium web experiences. He stresses the importance of reconnecting with consumers to better understand their needs and preferences, urging marketers to break free from their echo chambers. By sharing insights from diverse individuals and inviting regular consumers into the conversation, Tom envisions a more people-centric approach that can drive innovation and success in marketing. Don't miss out on this enlightening episode that promises to reshape your understanding of digital transformation and marketing. Curious if your content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!In this episode, we're joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in any setting.Drawing on her rich experiences across industries, Jayne reveals the key strategies behind effective communication—from conquering the fear of public speaking to making your message resonate with any audience. Her practical insights, honed from years of presenting and coaching, offer invaluable guidance on everything from structuring boardroom presentations to delivering TED-style talks with confidence and ease. She shares actionable tips on understanding your audience, crafting content that sticks, and creating compelling visuals to keep attention focused on you, not the slides.Jayne also emphasises the importance of rehearsing out loud to eliminate filler words and maintain a natural, engaging delivery. And with her own personal story of preparing for a TEDx talk, she offers a step-by-step guide for overcoming performance anxiety, embracing spontaneity, and striking the perfect balance between preparation and authenticity.As the conversation shifts to the art of small talk and active listening, Jayne offers fresh perspectives on building genuine connections in business and personal settings. Whether you're mingling at a networking event or navigating the complexities of digital-age conversations, her advice is both practical and inspiring. Follow Jayne:https://www.jayneconstantinis.com/https://www.linkedin.com/in/jayneconstantinis/ Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Send Us Your Feedback!What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industry, Phill shares his journey and the pivotal moments that led him to embrace behavioural science. We'll explore the immense impact of these principles on marketing success and learn how to leverage psychological insights to avoid costly mistakes and achieve exceptional results.Phill delves into the integration of behavioural science within organisations and the common pitfalls to avoid, like negative social proof. Through real-life examples, he illustrates how constant testing and the input bias can refine strategies and elevate your campaigns. We also dive into an intriguing experiment comparing the effectiveness of handwritten notes versus standard emails in boosting podcast review response rates, offering practical takeaways for personalised engagement.Creativity, reciprocity, and hidden influences are key themes in this episode, as Phill debunks myths about creativity and examines the mere exposure effect and irrational consumer behaviours. We draw on wisdom from behavioural science luminaries like Richard Shotton and Rory Sutherland, and highlight the benefits of learning from the mistakes of experts. This episode is packed with insights, ready to revolutionise your marketing approach and deepen your understanding of consumer psychology. Don't miss out on this opportunity to enhance your strategy with the proven principles of behavioural science. Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

If you've ever wanted “guaranteed media coverage,” this episode is a must-listen. We've all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid content in disguise. In this episode, we were grateful to sit down with Chris Pharo, CEO of 72 Point, to peel back the layers of this contentious issue. We explore why “guaranteed coverage” isn't always what it seems and what it means for the industry.As a senior marketer, you know that media relations are vital. But are your PR strategies keeping pace with the rapid evolution of the industry? Chris Pharo, with over two decades of experience navigating the media landscape, shares insights into the changing nature of media relationships and how outdated PR tactics can hinder your brand's success. From the death of traditional press releases to the rise of digital-first content, we dive deep into what it takes to get meaningful media coverage today.What happens when a significant PR promise goes awry? Chris recounts the high-profile campaign at 72 Point that didn't go as planned, leading to negative headlines in PR Week and a bit of social media shitstorm. How did his team recover? And more importantly, how did this experience lead to a complete overhaul of their communications strategy? Cutting through the noise is harder than ever. Journalists are stretched thin, content is everywhere, and consumers are more skeptical than ever. If you're tired of outdated tactics that no longer work, this episode offers a fresh perspective on how to rethink your approach to PR and storytelling. Chris Pharo shares why data-driven insights and creative storytelling are key to building impactful media relationships—and how to use them to your advantage.Whether you're frustrated by a lack of media traction or curious about how to adapt your PR strategy for 2024 and beyond, this episode is packed with value.Follow Chris Pharo:https://www.linkedin.com/in/chris-pharo-94b922114/?originalSubdomain=uk Send your questions here Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into their shoes. From navigating the unique challenges of marketing to marketers to adapting strategies across different sectors, Alex shares invaluable insights that will transform your approach to campaign planning and execution.The future of SEO is a hot topic, especially with AI on the rise. Alex and I explore the delicate balance between technology and human-authored content, illustrating how authenticity and expertise remain irreplaceable. We dive into the significance of building a brand from the inside out, leveraging the strengths of internal teams to genuinely reflect a company's core values. Our discussion also extends to partnering with SEO agencies for maintaining content quality amidst ever-evolving algorithms, ensuring your brand remains trustworthy and impactful.Metrics matter, but which ones truly drive business success? We dissect the difference between vanity metrics and actionable metrics with Alex, focusing on metrics that genuinely affect the bottom line like customer retention and organic revenue. Through compelling examples, including a memorable marketing mishap involving construction workers, we underscore the importance of understanding your audience and thoroughly testing campaigns. Tune in for practical advice on navigating the balance between organic and paid campaigns, and learn how to prioritize real metrics that lead to sustainable growth.Send your questions here Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise your messaging and respect your audience's time. Discover why it's essential to write for your readers' needs and avoid the pitfalls of academic conventions that can obscure communication.Struggling to craft an 'About' page that truly connects with potential clients? Sarah reveals her top strategies for making your 'About' page a client-centric powerhouse that solves problems rather than lists qualifications. We also unpack the art of effective calls to action, discussing how to balance providing enough information with encouraging engagement. Sarah's tips on tailoring these calls to action to suit your work style and schedule will help you achieve greater efficiency and productivity in your business.Say goodbye to clichéd copywriting and hello to a unique brand voice. In this episode, Sarah highlights the importance of authenticity and specificity in your messaging, and how understanding customer language can create genuine connections. Plus, get practical advice on transitioning into freelancing, financial planning, and maintaining mental health. Sarah's entertaining anecdotes, from proofreading mishaps to travel blunders, offer valuable lessons and plenty of laughs. Tune in for an episode packed with actionable insights and amusing stories that will elevate your copywriting skills and freelance success.Follow Sarah: https://www.sarahtownsendeditorial.co.uk/https://www.linkedin.com/in/sarahtownsendeditorial/https://x.com/STEcopywritingSend your questions here Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Send us a textEver wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it's like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson's side-splitting stories that highlight the importance of attention to detail and keeping a good sense of humour.Imagine launching a design-focused pet store right in the middle of the 2008 financial crisis. We revisit this rollercoaster journey, sharing the emotional and financial hurdles of moving from a physical store to an online platform. Learn from our experience about the resilience needed to navigate business failures and turn them into future successes.From the outrageous chocolate milkshake stunt by Arla to runaway buffaloes in Sydney, this episode features some of the wildest marketing and PR disasters we've encountered. Hear stories from Meagan Williamson and Anil Manji about costly mistakes and the lessons we can all take away from them. Whether it's about avoiding PR nightmares or making wiser investment choices, this episode will leave you with a strong list of practical advice. Celebrate with us and don't forget to share your own marketing mishaps as we laugh and learn together.Links to featured episodes: Lisa: https://www.buzzsprout.com/2206375/15623939https://www.youtube.com/watch?v=H11PZDC4zfE&t=22sPaul:https://www.buzzsprout.com/2206375/13925249https://www.youtube.com/watch?v=NurZ0VMwJew&t=13sVicki:https://www.buzzsprout.com/2206375/13159964https://www.youtube.com/watch?v=TqdojwkMtI8Gareth:https://www.buzzsprout.com/2206375/15392494https://www.youtube.com/watch?v=1TOrp08XF-Y&t=2sGreg:https://www.buzzsprout.com/2206375/14684365https://www.youtube.com/watch?v=8tP33LBrQ-k&t=2211sMeagan:https://www.buzzsprout.com/2206375/15532735https://www.youtube.com/watch?v=gx3oHFP5vWEAnil:https://www.buzzsprout.com/2206375/15606126https://www.youtube.com/watch?v=aWCg4cgBrYg&t=113sRichard:https://www.buzzsprout.com/2206375/15149358https://www.youtube.com/watch?v=yv3ePr967GQ&t=29sAnt:https://www.buzzsprout.com/2206375/14319495https://www.youtube.com/watch?v=o9QrdezxlrUKen:https://www.buzzsprout.com/2206375/15288946https://www.youtube.com/watch?v=TFoYlO0Hfdg&t=2427s Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns.Explore the profound impact of class diversity on the advertising, PR, and marketing industries, tracing back to the natural class diversity of the 80s and 90s that spurred creativity and innovation. Hear personal stories from Lisa and our host about working in Manchester and London, highlighting regional differences and class perceptions. Gain valuable statistical insights on the disparity between the UK's working-class population and their representation in advertising, and learn about the ongoing challenges and biases in recruitment practices that hinder true diversity.Navigate the nuances of dress codes and social norms in the marketing industry, with anecdotes that underscore the importance of clear communication for newcomers. Embrace the learning process through humorous and insightful stories of marketing mishaps, and get inspired by the resources and initiatives aimed at improving social mobility. Join our engaging conversation with Lisa as we reflect on the progress in diversity initiatives and celebrate the significance of inclusivity in creating more innovative and effective marketing environments.https://wavemakerglobal.com/X: @lisajthompson18LinkedIn: https://www.linkedin.com/in/lisa-thompson-fipa-1a5b4b65/ Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London's iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-scale marketing strategies and the challenges of crisis communication, offering listeners a rare peek into the UK government's crisis hub and his involvement in landmark projects like COP26.Gain practical insights from Anil as he recounts his experience with the OASIS framework for campaign planning and shares the vital lessons learned in combating misinformation. From navigating the unprecedented challenges of the pandemic to leading high-impact marketing efforts like the M&S Christmas food campaign, Anil's stories provide a valuable education in resilience and adaptability. Learn how he managed to keep the public informed and engaged during a global health crisis, all while ensuring the smooth execution of international marketing efforts.Our discussion also touches on the strategic challenges of using high-profile celebrity endorsements in marketing campaigns, with Anil offering creative alternatives that maximize effectiveness without overshooting budgets. Listen in as he reveals how a 10-week mini MBA transformed his approach to marketing and how he's applying this knowledge in his current role with the NHS. This episode is packed with actionable insights on government communication, strategic marketing, and innovative approaches to sustainability campaigns. Don't miss this opportunity to learn from one of the industry's most versatile experts.Follow Anil:LinkedIn: https://www.linkedin.com/in/anil-manji-71649484/X: @anilmanjiuk Email: anilmanji@gmail.com Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaking the bank. He also gives us a sneak peek into his latest book, "How Calm Whipped Up a Storm," which dives deep into the art of mixing humour and seriousness in marketing. Step into the world of creative PR as we dissect some of the most unconventional campaigns ever conceived. From the ground-breaking "Baa Baa Land" for Calm, which featured an eight-hour slow-motion film to help you snooze, to the strategy behind seemingly spontaneous stunts, we cover it all. Hear about the meticulous research and brainstorming sessions that transform wild ideas into viral sensations. We also explore how guerrilla marketing and viral content have evolved to keep audiences hooked.Humour and weirdness—do they really have a place in serious marketing? Absolutely! Find out how weird celebrity endorsements and unusual concepts can generate massive media buzz. We bring you stories of Gwyneth Paltrow's infamous candle launch and John McEnroe's sleep stories for Calm.  Don't miss this episode filled with laughter, creativity, and expert strategies to keep your marketing fresh and engaging. Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she's here to share her invaluable strategies and productivity hacks that can drive significant traffic and engagement for your brand.In this episode, we explore the evolution of Pinterest, highlighting its growing appeal among younger users who appreciate its aesthetic and drama-free vibe. Learn how to harness Pinterest's visual search engine to skyrocket your e-commerce success with a content-first approach. From an online glasses retailer to DIY enthusiasts, discover how Pinterest can match user intent with your products, driving more website traffic and sales than ever before.We also delve into the nitty-gritty of effective Pinterest marketing strategies, including tailored content, the importance of social signals, and the best practices for pinning. Megan's transition from psychology to Pinterest consulting is a testament to the platform's power as a consistent traffic generator and email subscriber builder. This episode is jam-packed with actionable tips and will equip you with the knowledge needed to leverage Pinterest for sustained business growth. Don't miss out on learning from Megan's incredible story and expert advice! Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew's unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive into the origins of his company, Escherman, and how his passion for AI has fuelled its success. You'll hear first-hand about the transformative power of AI in marketing and the challenges that come with its rapid advancements.Get ready to navigate the often perplexing world of AI tools and services. We break down the real costs and complexities of using technologies from industry giants like OpenAI and Microsoft. From data privacy issues to the steep prices of enterprise-level solutions, Andrew and I share our personal experiences and insights. This episode sheds light on the exciting yet uncertain journey of integrating AI into professional settings, ensuring you're better equipped to handle the hurdles along the way.But that's not all! Discover the cutting-edge intersection of AI and creativity with tools like Udio.com, which can turn a simple guitar riff into a full-blown song. We also tackle ethical concerns and the real-world impacts of AI, particularly in industries like translation and customer service. Andrew's engaging webinars and conferences offer further opportunities to deepen your AI knowledge. Plus, enjoy a fun anecdote about his online handle that adds a touch of humour to our discussion. This episode promises a thorough look at AI's burgeoning role and its profound future implications. Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insights and lessons in brand marketing and strategic planning. Hear first-hand about his passion for culture, community, and creativity, and how these elements have shaped his approach to redefining advertising strategies at Snapchat.Jed shares an intriguing story of a bold collaboration with Coca-Cola, transforming their vending machines into interactive AR experiences. Discover the revolutionary potential of repurposing existing technologies to create ground-breaking applications. We also dive into Snapchat's unique appeal to Gen Z and its distinct approach to user engagement, which stands apart from other social media platforms with its emphasis on private interactions over publicly visible content. Jed provides a detailed analysis of how Snapchat has maintained strong user retention and continued growth, offering great insights into the future of social media marketing.The episode concludes with a deep dive into the future of Augmented Reality (AR) and the inception of CultureLab, a venture aimed at helping brands engage with audiences through cultural connections. Learn about the challenges and opportunities AR presents to smaller companies and the importance of integrating cultural insights into brand strategies. Jed's vision for Culture Lab is an exciting look at the future of marketing, making this episode a must-listen for professionals eager to stay ahead in the ever-changing digital landscape.Follow Jed:LinkedIn: https://www.linkedin.com/in/jedhallam/edit/forms/next-action/after-connect-update-profile/X: https://x.com/jedhallam Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B2B and B2C success, with a keen focus on understanding your audience's motivations and breaking down barriers to purchase.Join us as we explore the importance of taking risks and keeping your brand relevant with unconventional ideas. Gareth shares invaluable lessons from daring campaigns, including a controversial Weetabix promotion and the pitfalls of overcomplicated messaging. From crafting brand awareness to winning prestigious awards during lockdown, Gareth's journey offers a masterclass in maintaining brand relevance and sparking significant public conversations.Finally, reflect on marketing failures and the allure of new technologies that can distract from core fundamentals. Hear stories, like the PR stunt involving a human hair coat, and celebrate success stories like Spoon Cereals' rise on Dragon's Den. This episode is full of practical advice and real-world examples to help you avoid common pitfalls and achieve sustained brand success.Follow Gareth:X: garethaturnerLinkedIn: garethaturner Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka's genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the spotlight as the "head chef" in their latest marketing video, "Yes, Chef." We break down what makes this campaign a standout success, from Saka's personal connection to the brand to the eye-catching artwork that has everyone talking. Caitlin and Chris review the campaign's video, appreciating its engaging content and visual creativity. By blending the appeal of a popular footballer with a favourite restaurant, Nando's managed to create an authentic and relatable promotion that resonates with fans and food lovers alike. Tune in to understand the dynamics of celebrity partnerships and what makes them click in the world of marketing!Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

AI in PR and Politics: Lessons from PR Futurist Stuart BruceEver wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving productivity to enhancing communication strategies, Stuart provides a deep dive into the practical applications of AI in the business world. We also analyse the upcoming general election, examining the communication tactics of various political parties and drawing parallels to corporate affairs.Lawyers, take note—AI is not here to replace you but to make your life easier. Our discussion transitions to the legal industry, highlighting the transformative impact of AI tools such as Microsoft's Copilot. We cover cost-effectiveness, pricing strategies for early adopters, and the unique benefits of features like Copilot Studio and custom GPTs. The conversation expands to explore the ethical considerations of AI integration and the importance of building trust in these technologies, offering valuable insights for any industry considering AI implementation.From the high-stakes world of politics and social media to the ethics of AI, this episode covers it all. We delve into the implications of deepfake technology, showcasing real-world examples and discussing how businesses can update their crisis communication strategies to combat these new threats. Reflecting on Stuart's experience with Alan Johnson's deputy leadership campaign, we explore how early adoption of platforms like Twitter set the stage for modern political communication. Finally, we emphasise the importance of a client-centric approach in business. Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grabbed global attention, including one campaign that attracted scrutiny from the UN. Ken shares behind-the-scenes tales of how Paddy Power's irreverent approach helped them stand out in a crowded market.Ever wondered how a pair of underpants could disrupt brands like McDonald's and Adidas? In our conversation, Ken reveals the genius behind Paddy Power's viral ambush marketing campaign during a European football tournament. By partnering with Danish striker Nicholas Bendtner, they turned a cheeky goal celebration into a global sensation. This move not only garnered massive attention but also forced UEFA to tighten its rules on guerrilla marketing. We also explore how Paddy Power cleverly infiltrated major events, like cheekily sponsoring an event in London, France, during the 2012 London Olympics. From political betting ventures to the autonomy that fuelled creative freedom, Ken provides rich insights into the brand's playbook. We even touch on how other brands like BrewDog and Ryanair have successfully adopted similar disruptive tactics. This episode is a treasure trove of lessons for anyone looking to revolutionise their marketing game with a fearless and innovative approach. Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is ready for anything. Ann's gripping anecdotes from her investigative reporting days make this episode both educational and engaging.We'll walk you through the steps of creating a solid crisis strategy for your organisation, using a real-world example from a museum. Find out how to identify key risks, assemble an effective crisis team, and respond promptly to various scenarios. With case studies like the Onclusive Media data breach and a hotel fire incident, we'll show you the importance of timely and transparent communication, especially in the age of social media.In our discussion, we also dive into the realm of crisis communication for charities, with insights from Adila Worley of Charity Comms. Ann emphasises the importance of genuine care, actionable steps, and keeping perspective during a crisis, sharing stories of successful crisis management from companies like Alton Towers and lessons from high-profile missteps. This episode is packed with practical advice and real-world examples to help you navigate through any storm with confidence.Follow Ann:LinkedIn: linkedin.com/in/annwright01X: @roughhouse01 Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 years of industry insight and expertise. Promising to boost your ROI and skyrocket your revenue, we reveal how even the most costly mistakes can become powerful learning experiences that can help you grow and win.Every week, we feature invaluable wisdom from industry-leading marketers and share real-life examples of marketing missteps so you can avoid those pitfalls. Whether you're a CMO or Head of Marketing for a high-revenue company, this podcast is packed with actionable strategies to help refine your marketing playbook and ensure your campaigns deliver unprecedented success. Subscribe to "Embracing Marketing Mistakes" and turn every marketing failure into your own stepping stone toward record-breaking achievements.Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review, or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube