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Listener Question: How do I stay engaged with a broken or compromised system?Coaching Insight: The answer depends on context—but it starts with deciding if you want to engageHero's Journey Framework: Crisis, the low point, perspective, and the invitation to re-enterTemptation of Distance: Why staying detached can feel safe but keeps us isolatedThe Cost of Return: Re-engaging means risking hurt again—but also invites growthCycle of Life: We never “arrive”—we grow through constant cycles of disappointment and resolveThe Low Show: A creative collaboration with Scott Erickson rooted in this rhythm Links For Justin:Coaching with JustinOrder In Rest - New Book of PoemsOrder In The Low - NEW Book with Scott EricksonOrder Sacred StridesJustinMcRoberts.comSupport this podcastNEW Single - Let GoNEW Music - Sliver of HopeNEW Music - The Dood and The BirdThe Book - It Is What You Make itHearts and Minds Amazon Barnes and Noble
Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.
Ron Schneidermann is the CEO of Alltrails, where he spent the past six years helping grow the company, which is now one of the top five health and fitness apps in the Apple App Store and Google Play Store. Before joining Alltrails, Ron led growth teams at Yelp and co-founded Liftopia, the global leader of ski lift ticket bookings. Ron shares that the two most important things for any company are momentum and culture. If you lose either of them, they are impossible to rebuild. Have belief in your business model and look at the advantages in context. When you cannot control certain aspects of the funnel, let full-funnel growth (across all stages) be the central driver of your business. If your app is “content-centered,” your data sets hold the power to convert and retain users. First, focus on improving the quality of data you can provide to your audience. Don't get attached to results because any growth experiment can fail. Instead, focus on learning from successful and failed experiments. Find and monitor feedback loops based on what your users respond to. The key to growth is to keep adapting as your audience adapts because they are the chief driver of your business growth. Re-engagement via push notification may put you at risk of annoying your customers. People may forget that they have the app installed, so it's always better to focus on outside-the-app strategies such as SEO, personalized content, and reminders via emails to drive re-engagement through deep links into the app. Try not to depend on one platform because it can make a huge dent in your growth charts if the platform changes. Try to own your channels of growth as much as possible. Daily and sometimes even weekly metrics may be distracting. Monthly metrics provide a more accurate view of your audience's changing consumption habits and are a healthier way to monitor growth. Ron shares that to maintain culture momentum during growth, your company's senior leadership has to be the culture vanguard and train the rest of the leadership across the org. This becomes easier if people in your organization have a personal connection to your mission and stay longer. Ron's final advice: be honest with yourself when making important decisions because you will be proud of the practical decisions you make and reactionary paths you avoid after you retire. Having a personal set of core values helps identify opportunities and enjoy the process of executing them.
Ron Schneidermann is the CEO of Alltrails, where he spent the past six years helping grow the company, which is now one of the top five health and fitness apps in the Apple App Store and Google Play Store. Before joining Alltrails, Ron led growth teams at Yelp and co-founded Liftopia, the global leader of ski lift ticket bookings. Ron shares that the two most important things for any company are momentum and culture. If you lose either of them, they are impossible to rebuild. Have belief in your business model and look at the advantages in context. When you cannot control certain aspects of the funnel, let full-funnel growth (across all stages) be the central driver of your business. If your app is “content-centered,” your data sets hold the power to convert and retain users. First, focus on improving the quality of data you can provide to your audience. Don't get attached to results because any growth experiment can fail. Instead, focus on learning from successful and failed experiments. Find and monitor feedback loops based on what your users respond to. The key to growth is to keep adapting as your audience adapts because they are the chief driver of your business growth. Re-engagement via push notification may put you at risk of annoying your customers. People may forget that they have the app installed, so it's always better to focus on outside-the-app strategies such as SEO, personalized content, and reminders via emails to drive re-engagement through deep links into the app. Try not to depend on one platform because it can make a huge dent in your growth charts if the platform changes. Try to own your channels of growth as much as possible. Daily and sometimes even weekly metrics may be distracting. Monthly metrics provide a more accurate view of your audience's changing consumption habits and are a healthier way to monitor growth. Ron shares that to maintain culture momentum during growth, your company's senior leadership has to be the culture vanguard and train the rest of the leadership across the org. This becomes easier if people in your organization have a personal connection to your mission and stay longer. Ron's final advice: be honest with yourself when making important decisions because you will be proud of the practical decisions you make and reactionary paths you avoid after you retire. Having a personal set of core values helps identify opportunities and enjoy the process of executing them.
In this episode Kate Ingram, Regional Youth Support Co-ordinator talks about student engagement and wellbeing.
Less than a week away till the end of Q1 2021 (for most people) and everyone's stepping up their game to make a strong end of quarter push. Join Tom & Jeff as they outline 5 not-so-secret methods for hitting your numbers by the end of the month + quarter, whether you're closing deals or booking meetings.
Professor Phil Seddon discusses the pros and cons of re-introducing species that have become extinct; the possibilities of reviving populations by translocation; the need to re-aquaint ourselves with the wildlife on our doorstep, in an increasingly urbanised world.
Professor Phil Seddon discusses the pros and cons of re-introducing species that have become extinct; the possibilities of reviving populations by translocation; the need to re-aquaint ourselves with the wildlife on our doorstep, in an increasingly urbanised world.
Professor Phil Seddon discusses the pros and cons of re-introducing species that have become extinct; the possibilities of reviving populations by translocation; the need to re-aquaint ourselves with the wildlife on our doorstep, in an increasingly urbanised world.
Professor Phil Seddon discusses the pros and cons of re-introducing species that have become extinct; the possibilities of reviving populations by translocation; the need to re-aquaint ourselves with the wildlife on our doorstep, in an increasingly urbanised world.
From a business perspective, aren't you glad December is over? After all, unless you’re in retail, December is typically a slow month. Right? The weeks surrounding Christmas and New Year's Day complicate matters. Many entrepreneurs and executives take this time off to see family, which pushes their businesses to the back burner. This year, I vowed to make sure my December played out different -- and it did. In fact, December would have been my highest-billing month, if it wasn’t for a canceled project right before Christmas. But I can't take all credit for the sales surge. You see, the reason for my strong December, in part, came from an idea I swiped from Charlie Gaudet. What's crazy is it only involved mailing a letter to about 12 people. We discussed the entire strategy on the latest Marketing Minds Podcast.