Podcasts about recap why

Watch the Youtube version of this episode here On this week's episode of AFR we're talking: - NFL Week 14 Recap ⏪️ -Why are NBA ratings down?

Are you drowning in the stress of trying to create Instagram content every single day? I'm breaking down my super simple, no-fluff, 5-step plan to help you map out 14 days of Instagram content in just 30 minutes. Yup, you heard that right—30 minutes!This plan will simplify your entire content creation process so you can stay consistent, engage your audience, and still have time to focus on what matters the most in your business and life.What You'll Learn in This Episode:[00:00] Welcome! Why Instagram content can feel overwhelming—and how we're going to fix that today![03:15] Step 1: Defining your goal for the next 14 days—focus, focus, focus![05:45] Step 2: Understanding your audience's pain points and desires.[07:50] Step 3: Creating content pillars for variety—because nobody wants a feed that feels like a sales pitch 24/7.[12:30] Step 4: Mapping out your 14-day content plan with intention and ease.[17:25] Step 5: Why strong hooks and clear calls-to-action are non-negotiable for engagement.[21:00] Recap: Why repurposing your content is one of your best business strategies.Takeaways You Can Use Right Now:Set one goal for 14 days of content to streamline your efforts.Get to know your audience—what keeps them up at night and how you can be the solution.Use content pillars to create a balanced feed that educates, entertains, and engages.Plan ahead: With a simple structure, your content for 14 days can be mapped out in 30 minutes.Always hook your audience and add a clear call-to-action—they need to know what to do next!Feeling stuck? I have two spots left in my private mentorship program this quarter. If you're ready to refine your Instagram strategy, boost your content, and start converting followers into customers, apply for a complimentary Instagram breakthrough call here.EPISODE LINKS:JOIN HOT REELS: The 12 Month Instagram Content LabAn intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you're always throwing spaghetti at the wall!) If you want to start leveraging Instagram to grow your business, grab my free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram.CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Insta-Growth: The 30-Day Private Instagram Mentorship: https://www.elizabethmarberry.com/insta-growth

We conclude our mini-series on Paul's thoughts about the resurrection in his letters. Dr Licona walks us through letters that are undisputed writings of Paul, some that are disputed, and some more words that change meaning depending on who you talk to. Tune in![0:00] Intro[0:59] Philippians 3:21 [2:33] Disputed vs Undisputed Letters of Paul [4:43] Colossians 2:9[5:33] 2 Corinthians 5:1-3[14:20] 1 Corinthians 15:12-27[16:34] A Recap: Why is Paul so Important?[20:13] Viewer Question: Strongest Argument Against the Resurrection [24:16] OutroMike Licona is associate professor of theology at Houston Baptist University. HBU offers an accredited Master of Arts degree in apologetics that may be completed entirely online or on the HBU campus in Houston. For more information, visit https://bit.ly/2Wlej6Z. You can also earn a Master of Divinity degree that can be completed entirely online at https://bit.ly/3po5uEX.WEBSITE: https://www.risenjesus.comFACEBOOK: https://www.facebook.com/michael.r.li...TWITTER: https://twitter.com/michaelliconaBuy "The Case for the Resurrection of Jesus": https://amzn.to/38vTfNUBuy "The Resurrection of Jesus: A New Historiographical Approach": https://amzn.to/2NOOZkTBuy "Paul Meets Muhammad": https://amzn.to/2RdEFoBBuy "Why Are There Differences in the Gospels?": https://amzn.to/36dzc5CIf you like Mike's work, become a patron by visiting his new Patreon page at https://www.patreon.com/RisenJesusMake a tax deductible contribution as allowed by law by going to Mike's secured web site: https://www.risenjesus.com/donate

Week 6 Recap - Why do the Jets suck and recap of my picks

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create entertainment the same way a songwriter or a screenwriter is. But on the other hand, we don’t want our copy to be boring. Why surprise works to be entertaining: People have, generally, humdrum lives. Here’s how surprise breaks the “humdrum” cycle: - When surprise is exciting, inspiring, leading to hope: Influx of brain chemicals like dopamine, serotonin and oxytocin – feels good - When surprise is scary, sad, angering: Influx of brain chemicals like adrenaline and cortisol Effective in either case because, people like to be nudged out of their humdrum lives. And as copywriters, we need to stimulate emotion in our prospects in order to make them receptive to taking action – i.e., buying. So how do we use surprise in copywriting? 1) Surprising new offer / headline / product From last episode: Joe Sugarman – laser beam digital watch “Never press another button, day or night, with America’s first digital watch that glows in the dark.” In 1976, this is quite a surprise. Today, it’s no big deal. But we have to look at copy in the perspective on when it was used. 2) Unique verbs – from John Carlton John likes to use colorful verbs. Cram. Stun. Maim. Crush. Coax. He has a rule that is hard to follow but well worth it if you can do it skillfully: Never use the same verb more than once in a piece of copy. One exception: Don’t put in a lot of synonyms for “said.” It doesn’t sound natural or conversational when you say things like, “He elocuted,” or “She intoned.” It sounds contrived. “Said” and “Asked” are usually all you want to use. 3) Imaginative but easy-to-grasp metaphors and comparisons in stories and bullets. Stuff people don’t expect. Exciting, unexpected images – but nothing too hard to grasp. Smooth as a northern lake on a windless day As excited as a chipmunk who’s just broken into the almond processing plant Making more money than the pharmacist who’s running a meth lab on the side. 4) Surprising pricing / terms. Gary Halbert story – Guthy-Renker – don’t pay for 30 days – tripled response. 5) Surprising bonus! My friend Doberman Dan is really good at this. When you join his membership group, he sends a special gold-colored coin with a custom insignia on it. Recently he sent out a USB thumb drive in the shape of a knight, complete with sword! Which is appropriate for his group, because it’s called “Marketing Camelot-Knights of the Round Table.” Recap: Why surprise works (keeps the brain guessing, entertained … another way of generating emotion) Caution – don’t let your inventiveness take over the sales argument, which is the most important thing in copy. Surprise is the seasoning, not the main course.Download.

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create entertainment the same way a songwriter or a screenwriter is. But on the other hand, we don’t want our copy to be boring. Why surprise works to be entertaining: People have, generally, humdrum lives. Here’s how surprise breaks the “humdrum” cycle: - When surprise is exciting, inspiring, leading to hope: Influx of brain chemicals like dopamine, serotonin and oxytocin – feels good - When surprise is scary, sad, angering: Influx of brain chemicals like adrenaline and cortisol Effective in either case because, people like to be nudged out of their humdrum lives. And as copywriters, we need to stimulate emotion in our prospects in order to make them receptive to taking action – i.e., buying. So how do we use surprise in copywriting? 1) Surprising new offer / headline / product From last episode: Joe Sugarman – laser beam digital watch “Never press another button, day or night, with America’s first digital watch that glows in the dark.” In 1976, this is quite a surprise. Today, it’s no big deal. But we have to look at copy in the perspective on when it was used. 2) Unique verbs – from John Carlton John likes to use colorful verbs. Cram. Stun. Maim. Crush. Coax. He has a rule that is hard to follow but well worth it if you can do it skillfully: Never use the same verb more than once in a piece of copy. One exception: Don’t put in a lot of synonyms for “said.” It doesn’t sound natural or conversational when you say things like, “He elocuted,” or “She intoned.” It sounds contrived. “Said” and “Asked” are usually all you want to use. 3) Imaginative but easy-to-grasp metaphors and comparisons in stories and bullets. Stuff people don’t expect. Exciting, unexpected images – but nothing too hard to grasp. Smooth as a northern lake on a windless day As excited as a chipmunk who’s just broken into the almond processing plant Making more money than the pharmacist who’s running a meth lab on the side. 4) Surprising pricing / terms. Gary Halbert story – Guthy-Renker – don’t pay for 30 days – tripled response. 5) Surprising bonus! My friend Doberman Dan is really good at this. When you join his membership group, he sends a special gold-colored coin with a custom insignia on it. Recently he sent out a USB thumb drive in the shape of a knight, complete with sword! Which is appropriate for his group, because it’s called “Marketing Camelot-Knights of the Round Table.” Recap: Why surprise works (keeps the brain guessing, entertained … another way of generating emotion) Caution – don’t let your inventiveness take over the sales argument, which is the most important thing in copy. Surprise is the seasoning, not the main course.Download.

A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Get a much happier solution! He was getting a lot of clicks on the ad. But very few conversions. Turned out the reason was his copy struck a very different tone. While the ad was scary and energetic (Tone 4), his copy was depressed and low-energy (Tone 5). Once he matched the copy to his ad, conversions picked right up. It’s all a matter of tone – in your lead generation, in your copy, and in staying consistent throughout your funnel. We’ll talk about that today. And before we do, get a load of this tone: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. The Importance of Tone - a mismatch will break trust (lead gen and sales page) - a match will keep trust (lead gen and sales page) - everything works better when you pick the right tone How to find the right Tone for your copy - who you are to your clients (persona) - how they want to be talked to - within all that, what works best Why your whole funnel should keep the same Tone - builds trust - does not distract readers into thinking they are being sold - helps set you apart from others The Five Tones Each is valid, but some will work a lot better than others. Again, to choose the right one, you need to think about who you are to your clients, how they want to be talked to, and within all that, which one converts the best. Example: Selling Copy Critiques. A lot of people do it. Their approach is often different. I’m one of those people, but I wouldn’t use all five of these tones. However, I can think of at least one person who would use each one. I’ll let you guess as to who they are. But let’s go through them one by one, because you can use at least one of these tones all the way through a funnel in just about any business. 1. Crazy Energy This is high-octane copywriting. It needs to make sense. But you can rave like a maniac with every word. How would we do this selling copy critiques? Lead gen ad: Get your copy hitting grand slam after grand slam! Headline: Your copy’s like a timid little kitten. Let’s turn it into a ROARING LION! Tip: Keep the energy high and mounting all the way through. And be the kind of person who delivers mile-a-minute, testosterone-drenched critiques. 2. Steady Driving This is steady-as-she goes copywriting. It does have a forward momentum, but it’s calm, friendly, and level-headed. What would it look like with an ad and in a headline to sell a copy critique? Lead gen ad: Step by step to greater results with your copy Headline: Our closely-guarded system for cranking up the response in your copy Tip: You need to have a very systematic, somewhat rational work style and way of interacting with others for this to fully work. 3. Up Close and Personal I would say this is more me than any of the other four. It’s very customized. A combination of systematic and intuitive. Very focused on results but not all that locked-in on how to get them. To use this approach, you need to think about how to describe what’s not a predictable experience. Here’s how I would do it: Lead gen ad: Only ONE approach will make your copy convert better. Let me show you what it is. Headline: You’re not a cookie, right? So why use a cookie-cutter approach with your copy, when a customized approach will work so much better? Tip: You really need to know yourself, and listen closely to what your customers/clients say about you, to use this approach effectively. I’ve collected enough testimonials from already successful clients who say “I don’t know how he does that” to realize that promoting my custom approach will appeal to the right prospect. 4. Serious Danger If you are harsh, paranoid or simply very critical, this is a good approach. It’s completely valid and it works with a sizeable section of the market. The point here is to NOT pull your punches. You’ll really piss some people off, but you’ll endear others to you. You only care about the ones who like your kind of approach. Lead-gen ad: Yes, your copy really does suck. DON’T let it tank your business. Headline: If you’re copy’s not working, you might as well throw in the towel now. But if you can handle the truth about what you need to do, we need to talk. 5. Sad and Gentle This can work with a sensitive subject, especially around health and death. But it’s very hard to pull off effectively. I’m going to give it my best shot in showing you how you would use this to market copywriting critiques. Lead-gen ad: You know how bad you feel when copy doesn’t work? Let’s change that. Headline: I remember the dark days of never being able to make my copy work. Fortunately I discovered something that changed all that, and I’d like to share it with you. Recap: Why tone is important, and consistency is just as important 1. People are attracted to different styles. Make yours very clear, right from the get-go. 2. Consistency of tone builds trust. Inconsistency of tone reduces trust. Go for building trust. 3. It’s easier to write more effectively in a tone that matches how you actually interact with people in the marketplace.Download.

A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Get a much happier solution! He was getting a lot of clicks on the ad. But very few conversions. Turned out the reason was his copy struck a very different tone. While the ad was scary and energetic (Tone 4), his copy was depressed and low-energy (Tone 5). Once he matched the copy to his ad, conversions picked right up. It’s all a matter of tone – in your lead generation, in your copy, and in staying consistent throughout your funnel. We’ll talk about that today. And before we do, get a load of this tone: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. The Importance of Tone - a mismatch will break trust (lead gen and sales page) - a match will keep trust (lead gen and sales page) - everything works better when you pick the right tone How to find the right Tone for your copy - who you are to your clients (persona) - how they want to be talked to - within all that, what works best Why your whole funnel should keep the same Tone - builds trust - does not distract readers into thinking they are being sold - helps set you apart from others The Five Tones Each is valid, but some will work a lot better than others. Again, to choose the right one, you need to think about who you are to your clients, how they want to be talked to, and within all that, which one converts the best. Example: Selling Copy Critiques. A lot of people do it. Their approach is often different. I’m one of those people, but I wouldn’t use all five of these tones. However, I can think of at least one person who would use each one. I’ll let you guess as to who they are. But let’s go through them one by one, because you can use at least one of these tones all the way through a funnel in just about any business. 1. Crazy Energy This is high-octane copywriting. It needs to make sense. But you can rave like a maniac with every word. How would we do this selling copy critiques? Lead gen ad: Get your copy hitting grand slam after grand slam! Headline: Your copy’s like a timid little kitten. Let’s turn it into a ROARING LION! Tip: Keep the energy high and mounting all the way through. And be the kind of person who delivers mile-a-minute, testosterone-drenched critiques. 2. Steady Driving This is steady-as-she goes copywriting. It does have a forward momentum, but it’s calm, friendly, and level-headed. What would it look like with an ad and in a headline to sell a copy critique? Lead gen ad: Step by step to greater results with your copy Headline: Our closely-guarded system for cranking up the response in your copy Tip: You need to have a very systematic, somewhat rational work style and way of interacting with others for this to fully work. 3. Up Close and Personal I would say this is more me than any of the other four. It’s very customized. A combination of systematic and intuitive. Very focused on results but not all that locked-in on how to get them. To use this approach, you need to think about how to describe what’s not a predictable experience. Here’s how I would do it: Lead gen ad: Only ONE approach will make your copy convert better. Let me show you what it is. Headline: You’re not a cookie, right? So why use a cookie-cutter approach with your copy, when a customized approach will work so much better? Tip: You really need to know yourself, and listen closely to what your customers/clients say about you, to use this approach effectively. I’ve collected enough testimonials from already successful clients who say “I don’t know how he does that” to realize that promoting my custom approach will appeal to the right prospect. 4. Serious Danger If you are harsh, paranoid or simply very critical, this is a good approach. It’s completely valid and it works with a sizeable section of the market. The point here is to NOT pull your punches. You’ll really piss some people off, but you’ll endear others to you. You only care about the ones who like your kind of approach. Lead-gen ad: Yes, your copy really does suck. DON’T let it tank your business. Headline: If you’re copy’s not working, you might as well throw in the towel now. But if you can handle the truth about what you need to do, we need to talk. 5. Sad and Gentle This can work with a sensitive subject, especially around health and death. But it’s very hard to pull off effectively. I’m going to give it my best shot in showing you how you would use this to market copywriting critiques. Lead-gen ad: You know how bad you feel when copy doesn’t work? Let’s change that. Headline: I remember the dark days of never being able to make my copy work. Fortunately I discovered something that changed all that, and I’d like to share it with you. Recap: Why tone is important, and consistency is just as important 1. People are attracted to different styles. Make yours very clear, right from the get-go. 2. Consistency of tone builds trust. Inconsistency of tone reduces trust. Go for building trust. 3. It’s easier to write more effectively in a tone that matches how you actually interact with people in the marketplace.Download.

→ Episode 98 Recap: Why is Hagrid still not doing magic?; Can adults learn magic?; Umbridge warnings; Alternate timelines→ PQOTW Responses→ Why is Harry so quiet?→ Was this the kiss our hero deserved?→ A totally different Chamber→ Question of the Week→ Check out the Alohomora! Store