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What do Bigfoot and credit reports have in common? They're each the subject of many myths.We don't know much about 8-foot furry creatures, but we can dispel some of the folklore about credit and credit reports. Neile Simon is here to help us do that today.Neile Simon is a Certified Credit Counselor with Christian Credit Counselors (CCC), an underwriter of Faith & Finance.If you've ever wondered whether closing a credit card boosts your score or if credit counseling hurts your credit, you're not alone. Let's dive into these common misconceptions and separate fact from fiction.Myth #1: Paying Off Debt Instantly Improves Your Credit ScoreIt's a common belief that paying down debt will immediately result in a perfect credit score. However, credit improvement takes time because credit scores are based on your payment history.Reality: Your credit report gives lenders a snapshot of how responsibly you've managed debt over time. Consistently paying bills on time is the best way to build and maintain a strong score—but it won't happen overnight.Tip: Be cautious of anyone claiming they can “fix” your credit instantly. No legitimate company can erase negative (but accurate) information from your credit history overnight.Myth #2: Credit Counseling Destroys Your Credit ScoreMany people worry that seeking credit counseling will harm their credit score.Reality: Enrolling in a credit counseling program is a neutral mark on your credit report and does not directly affect your score. Closing accounts impacts your score, so working with an accredited nonprofit organization is essential to develop a plan that keeps your credit intact. That's why Christian Credit Counselors is the only organization we recommend for credit counseling and debt management. Tip: Avoid paying for expensive credit monitoring or identity protection services. You can monitor your credit for free through reputable sources.Myth #3: Canceling Credit Cards Boosts Your ScoreMany people believe that closing old or unused credit cards is a responsible move, but it can actually hurt their credit scores.Reality: Lenders want to see two or three active credit lines. Closing credit cards reduces your available credit, which can negatively impact your score by increasing your credit utilization ratio (the percentage of available credit you're using).Tip: Keep zero-balance accounts open unless they charge an annual fee. If you must close an account, do so gradually—perhaps one every six months—to minimize the temporary impact on your score.Myth #4: Too Many Inquiries Hurt Your ScoreWhile excessive hard inquiries (when lenders check your credit for a loan or credit card application) can lower your score, not all inquiries count against you.Reality: Credit bureaus recognize rate shopping—for example, when you're comparing mortgage or auto loan rates. If you make multiple inquiries within a 45-day window, they count as one single inquiry, not multiple.Tip: Always shop around for the best loan terms without worrying about multiple hits to your credit score.Myth #5: Checking Your Own Credit Report Hurts Your ScoreMany consumers avoid checking their credit reports because they fear it will negatively impact their scores.Reality: Checking your own credit is a "soft inquiry" and does not affect your score. Only "hard inquiries" (such as applying for a loan or credit card) can impact your score.Tip: Review your credit report every 6–12 months to catch errors or fraud early. Get a free report from AnnualCreditReport.com, the only official site for free credit reports.Myth #6: Credit Scores Are Locked In for Six MonthsSome believe their credit score is only updated periodically, leading to confusion when making financial decisions.Reality: Your credit score is dynamic, meaning it updates as new information is reported—not every six months. Changes in balances, payments, and account activity can impact your score as soon as they are reported by creditors.Tip: If you're working on improving your score, be patient and consistent—your efforts will show over time.Myth #7: If I Pay My Bills on Time, I Don't Need to Check My Credit ReportIt seems logical that paying your bills on time means your credit report is in good shape. But that's not always the case.Reality: 80% of credit reports contain errors. Mistakes like incorrect account information or fraudulent activity can damage your score even if you've never missed a payment.Tip: Check your credit report at least once a year to identify errors and dispute inaccuracies before they hurt your financial standing.Myth #8: All Credit Reports Are the SameMany people assume that if they check one credit report, they've seen them all.Reality: There are three major credit bureaus—Equifax, Experian, and TransUnion—and they all calculate scores differently. Some lenders may pull from only one bureau, while others check all three.Tip: Review reports from all three bureaus to get a complete picture of your credit history and spot discrepancies.Myth #9: A Divorce Decree Automatically Removes You from Joint AccountsDivorce proceedings often divide assets and debts, but that does not automatically separate joint accounts.Reality: If you and your former spouse share a loan or credit account, both of you remain responsible for the debt—even if a court assigns the balance to one person.Tip: To protect yourself, close joint accounts or refinance loans to remove your ex-spouse's name. Simply relying on a court order won't protect your credit.Myth #10: Bad Marks Automatically Disappear After Seven YearsMany assume that negative information automatically falls off their report after seven years, but it's more complicated than that.Reality: Some items, like Chapter 7 bankruptcies, remain on your report for 10 years, while Chapter 13 bankruptcies stay for seven years. Paid-off accounts in good standing can remain for 10 years, which benefits your credit history.Tip: If you have negative marks on your report, focus on building positive credit habits to minimize their impact over time.Myth #11: I Can Pay Someone to “Fix” My CreditCredit repair companies often promise quick fixes, but many of their claims are misleading.Reality: No company can legally remove accurate negative information from your credit report. If a debt is legitimately yours, it will stay on your report until its expiration date.Tip: You can dispute errors yourself for free. Christian Credit Counselors provides free resources and sample dispute letters to help you correct inaccuracies.The Truth About Credit ReportsUnderstanding your credit report and score is essential for financial success. By debunking these myths, you can take control of your credit and make informed financial decisions.Check your credit report regularly for errorsKeep credit card accounts open to maintain a strong scoreShop around for loans without worrying about multiple inquiriesWork with trusted advisors, not credit repair scamsIf you're struggling with credit card debt, Christian Credit Counselors can help. They've helped thousands of people get out of debt 80% faster while honoring their financial obligations.Visit ChristianCreditCounselors.org or call 800-557-1985 to learn more.On Today's Program, Rob Answers Listener Questions:I have a $50,000 home equity line of credit with $40,000 currently owed. I'm in school for one more year and have had to draw $1,000-$2,000 from the line every couple of months to cover expenses. My interest rate is 2.6%. I was wondering if I could use the equity in my home to pay off this debt and get some extra cash to help me through the rest of school.Resources Mentioned:Faithful Steward: FaithFi's New Quarterly MagazineChristian Credit CounselorsAnnualCreditReport.comWisdom Over Wealth: 12 Lessons from Ecclesiastes on Money (Pre-Order)Look At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA) or Certified Christian Financial Counselor (CertCFC)FaithFi App Remember, you can call in to ask your questions most days at (800) 525-7000. Faith & Finance is also available on the Moody Radio Network and American Family Radio. Visit our website at FaithFi.com where you can join the FaithFi Community and give as we expand our outreach.
Being part of large groups can be positive — offering social connections, shared experiences, and support — but it also comes with potential risks. Here are some key points to be aware of and strategies to stay safe:Groupthink:People in groups may adopt the majority's opinion without critical thinking. This can lead to poor decision-making or ignoring individual instincts.Tip: Trust your gut and speak up if something feels wrong.Peer Pressure:Larger groups can create pressure to conform, sometimes pushing individuals into risky behavior.Tip: Set personal boundaries and don't be afraid to step back.Loss of Individual Identity:In big groups, people may feel anonymous, leading to impulsive or irresponsible actions.Tip: Stay aware of your values and avoid situations that compromise them.Emotional Contagion:Emotions (especially anxiety, excitement, or aggression) can spread rapidly in crowds.Tip: Practice mindfulness — take a moment to pause and assess your feelings.Crowd Crush:In densely packed spaces (like concerts, football matches, or protests), people can get trapped or crushed.Tip: Identify exit points early, stay on the edges of dense crowds, and avoid pushing if movement becomes restricted.Pickpocketing & Theft:Crowded areas are prime targets for opportunistic crime.Tip: Keep valuables secure, use zippered pockets, and avoid displaying expensive items.Scams & Manipulation:Large groups can create confusion, making it easier for scammers to operate.Tip: Be cautious of strangers asking for money or offering deals that seem too good to be true.Exclusion & Cliques:In social groups, smaller cliques can form, sometimes leading to feelings of isolation.Tip: Engage with different people rather than sticking to one small circle.Exploitation & Control:Certain groups, especially in social movements or fandoms, can manipulate emotions or exploit members.Tip: Question motives if you feel pressured to contribute money, time, or loyalty beyond what's reasonable.✅ Identify exit routes or safe spaces upon arrival.✅ Stick with trusted friends if you're in an unfamiliar crowd.✅ Trust your instincts — if a situation feels unsafe, leave.✅ Stay calm during emergencies; panicking can worsen crowd dynamics.✅ Maintain personal boundaries — it's okay to say no.Psychological RisksPhysical RisksEmotional & Social RisksSafety Tips for Navigating Big Groups
15 Ways to Improve Your Love Life and Build a Stronger Relationship Maintaining a healthy and fulfilling love life can be challenging, especially when relationship problems arise. Whether you're struggling with communication, intimacy, or emotional connection, small changes can make a big difference. If you're feeling lost or frustrated in your relationship, this guide is for you. Here are 15 powerful ways to improve your love life, strengthen your emotional bond, and create a relationship filled with love, trust, and passion. 1. Improve Communication One of the biggest reasons relationships struggle is poor communication. Instead of bottling up your feelings, express yourself clearly and honestly. Use “I” statements like, “I feel hurt when…”, rather than blaming your partner.
Tough week in news... TIP: Keep time on the toilet. Elex Michaelson – UCLA / USC Protests. BeachLife Event / Mondo Guac Pre-Order / Naked Cruise.
Every Day Is Saturday Podcast For Motivation, Inspiration And Success
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Watch the YouTube version of this episode HEREAre you a law firm owner who needs help with managing finances? In this podcast episode, Jim and Tyson converse with Jessica, a CPA from Silver Peaks Accounting Service, who specializes in accounting for law firms. They discuss common accounting mistakes that law firms make.As a CPA who works with attorneys, Jessica shares things that lawyers should not be doing when it comes to keeping their books straight and finances in order. One thing is not having accurate trust accounts. It is so important to ensure accounting firms specialize in law firms because if not, the numbers will not be accurate. Getting monthly reports will allow for law firms to stay on top of what is happening and ensure their numbers match. Another thing that many people fall behind on is creating a system to keep and log receipts for expenses. It can be as simple as taking a photo of a receipt and sending it to an assistant or adding it to a folder on your phone. Find a system that works for you!Jim, Tyson and Jessica discuss what law firm owners need to do when it comes to profit. Jessica emphasizes the importance of ensuring expenses are not higher than the profit a firm is bringing in. To find this out, law firm owners can look at their profit margin percentage over time. Understanding this will also help decide if a firm can afford to bring in more employees to help the profit margin increase. The profit margin will also show if it is time to cut expenses. With that said, it is important to have a good balance when it comes to focusing on the profit margin. Jessica shares an example of a client who was so focused on cutting expenses for their firm, that the firm made less profit that year because the focus was not on making money.Finding a tax professional that shares the same goals and morals as you is key to having great finances. Think about the kind of business owner you are. Are you conservative, aggressive or frugal? It is best to find a tax professional that shares those same ideals. The worst thing a law firm owner can do is find an aggressive tax professional when the firm is looking to save money. The business relationship will not last long if both sides don't agree.Take a listen to learn more financial tips from Jessica!2:57 The common trust account issues that law firm owners have7:57 Practical tips for managing expenses and receipts10:15 The importance of profit margin and tracking financial metrics11:40 Exploration of being overly focused on cutting expenses13:07 The concern of adding employees and the need to develop a planJim's Hack: Write down on a notepad what he wants to change about the direction of his firm. Spending 15 minutes everyday has brought more insight to bring change.Jessica's Tip: Keep things simple. Do what works for you and what will bring you happiness and success.Tyson's Tip: Watch this Youtube video where Chris Williamson interviews Alex Hermosa. There are some great and valuable insights given. Tune in to today's episode and checkout the full show notes here. Connect with Jessica: Website Instagram Facebook Page Facebook Personal Linkedin TikTok Thank you to our sponsors for supporting the Maximum Lawyer podcast:Reach out to RizeUp Media for your SEO and website needs here!Contact Get Staffed Up for your virtual staffing needs here!Resources: Join the Guild Membership Subscribe to the Maximum Lawyer Youtube Channel Follow us on Instagram Join the Facebook Group Follow the Facebook Page Follow us on LinkedIn
Thanks for listening to another edition of the Handyman Pros Radio Show. Our Goal: To Help you save time, money, and aggravation on your home maintenance and repair. When it comes to your home, there's no denying that some parts age more gracefully than others. While we'd all love for our homes to remain in pristine condition indefinitely, the reality is that various components have finite lifespans. Understanding the expected lifespan of different home components can help you plan for maintenance, replacements, and renovations. In this blog post, we'll explore the anticipated life of several key home components and offer tips on how to extend their longevity. Roofing: o Expected lifespan: 20-30 years (asphalt shingles), 50+ years (metal or tile) The roof is your home's first line of defense against the elements. Asphalt shingles are the most common roofing material, and they typically last around 20-30 years. However, metal or tile roofs can far outlast this estimate, often exceeding 50 years or more with proper care. Tip: Regular roof inspections and maintenance can help identify and address issues early, prolonging your roof's life. Windows: o Expected lifespan: 20-30 years (vinyl), 30-50 years (wood) The lifespan of your windows can vary depending on the material. Vinyl windows are popular for their durability and typically last around 20-30 years. Wooden windows, when well-maintained, can endure for 30-50 years or even longer. Tip: Keep windows clean, repaint wooden frames as needed, and repair or replace seals to prevent drafts. HVAC System: o Expected lifespan: 15-25 years Your heating, ventilation, and air conditioning (HVAC) system play a crucial role in maintaining indoor comfort. Proper maintenance and timely repairs can extend its life, but most HVAC systems will need replacement after 15-25 years. Tip: Regularly replace air filters, schedule annual HVAC inspections, and consider upgrading to a more energy-efficient system. Plumbing: o Expected lifespan: 20-50 years (depending on material) Plumbing materials, such as copper, galvanized steel, and PVC, have varying lifespans. Copper pipes can last 50 years or more, while galvanized steel pipes may only last 20-50 years. Regular inspections can help identify leaks or corrosion. Tip: Consider repiping with more durable materials when necessary, and address leaks promptly to prevent water damage. Appliances: o Expected lifespan: Varies by appliance type (e.g., 10-15 years for refrigerators, 15-20 years for ovens) Household appliances, including refrigerators, ovens, dishwashers, and washing machines, have different lifespans. Quality, usage, and maintenance all influence how long these appliances last. Tip: Follow manufacturers' maintenance guidelines, repair appliances when possible, and consider energy-efficient replacements. Conclusion: Understanding the anticipated life of home components is crucial for maintaining your property's value, safety, and functionality. While these estimates provide a general guideline, proper care and regular maintenance can significantly extend the life of your home's various parts. By staying proactive and addressing issues as they arise, you can enjoy a comfortable and functional home for many years to come. Subscribe to our free newsletter, https://handymanprosradioshow.com/newsletter-signup/ Join our facebook group @handyman pros Send us an email, questions@handymanprosradioshow.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/handymanpros/message
Jon shares the importance of staying in the game of business. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!
As we "spring forward", Dr. Setty, Sanford Health Sleep Specialist, joins us to talk about sleep tips and why keeping your wake up time the same is the best advice! See omnystudio.com/listener for privacy information.
In today's episode of The No Limits Selling Podcast, we have John Lawrence, Licensed Real Estate Broker. John Lawrence's Tip: “Keep pushing, and respect everybody, ask everybody how you can assist them.” Guest Bio: John Lawrence has been a leading presence in the New York City real estate market since 1988. John entered the real estate scene with a bang, making his first sale on his very first day in the business! His trajectory to sales management was spurred by selling more than 75 townhouses and brownstones in less than two years. He started his sales management career at Bellmarc, where he oversaw the opening of multiple divisions in sales and rentals, creating a dynamic multi-dimensional office under his direction. After being personally recruited by Dottie Herman in 2006, John moved to Douglas Elliman where he brought a contingent of 50 agents to the Upper West Side office. In his fifteen years at Elliman, he oversaw more than $2 Billion in sales and managed three offices with more than 400 brokers. John excels in managing projects and motivating salespeople to bring out their personal best. Find John Lawrence: Website, LinkedIn, Instagram, Facebook [EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance] Interested In Our Real Estate Coaching Services? Explore Our Website: Link Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: Link Find us on Social Media: LinkedIn | Facebook community | Instagram Like what do you listen to? Subscribe to our podcast! Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar
In today's episode of The No Limits Selling Podcast, we have Kerby Skurat & Cristina Edelstein-Skurat, Real Estate Experts at RE/MAX Results. Cristina Skurat's Tip: “Keep in contact with people, keep communicating, if you're consistently keeping in touch, people don't forget you, they trust you because you're dependable.” Guest Bio: The husband and wife team of Kerby & Cristina Real Estate Experts of RE/MAX Results have built a business from the ground up. They have created one of the most premier real estate teams in the Twin Cities. Being recognized consistently as the #1 RE/MAX Results Team in Minnesota. The team has personally served over 4,700 families the past decade and sold over 775 homes in 2021. Their biggest goal is to gain and retain lifetime clients who feel confident in reaching out to our team for all of their real estate needs. Find Kerby & Cristina Skurat: Website, LinkedIn, Instagram, Facebook [EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance] Interested In Our Real Estate Coaching Services? Explore Our Website: Link Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood: Link Find us on Social Media: LinkedIn | Facebook community | Instagram Like what do you listen to? Subscribe to our podcast! Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career Schedule A 15 min Call with Umar
Episode#:03 Bobby Schindler and Shaun J BoyceATP: Fitness Tip “Keep your clothes on”Today's Fitness Tip comes from Coach Geovi at reGeovinate.com Fitness Health and Wellness Online Studio and she reminds us to "Keep our Clothes On" while playing in cold weather. Check out more from reGeovinate.com at... reGeovinate.comShaun Boyce USPTA: shaun@tennisforchildren.comhttps://tennisforchildren.com/
In this episode, Kevin and Jack try to help you the future tense.Tip: Keep it simple. Just use 'will'.Transcript: https://atozenglishpodcast.com/?p=2020Come practice using this grammar in our WhatsApp group chat! https://forms.gle/zKCS8y1t9jwv2KTn7If you could take a minute and complete a short survey about the podcast, we would be very appreciative. You can find the survey here: https://forms.gle/HHNnnqU6U8W3DodK8We would love to hear your feedback and suggestions for future episodes.Support this podcast at — https://redcircle.com/the-a-to-z-english-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
It is easy to lose track of the subscriptions we pay. There are so many, and tracking them can be overwhelming. Start today by Making a simple six-column list with the following headings 1: Subscription name 2: Cost 3: Date due 4: Frequency 5: Back account or card used to pay for it 6: Does it auto-renew or end example, once a month or annually Once you have done this, start with your bank statements for the last month and write down each subscription on the bank statement using the list, then move on to credit card statements etc. finally, look at your phone and what apps you have subscriptions for. Finally, do you have any other subscriptions?
Show Notes: https://wetflyswing.com/348 Presented By: Bearvault, LakeLady Custom Rods, Reyr Gear, Zoe Angling Group Sponsors: https://wetflyswing.com/sponsors Norman Maktima, competitive angler from Team USA, shares a number of tips on fly fishing stillwaters, euro nymphing, and casting. Norman tells us how he fished his way up from the Youth Team to representing Team USA in international competitions. We discover how to analyze a lake before getting started, how the loch style can be more effective, and also how to fish buggers and leeches. He also shares a little about his Native American roots which is pretty interesting. Fly Fishing Stillwaters Show Notes with Norman Maktima 04:26 - Norman currently lives in Rio Rancho, New Mexico - he grew up in a town called Pecos 05:30 - Devin Olsen and Lance Egan were here at WFS 043 and WFS 108 05:30 - Norman started on the USA youth team (1998) 07:15 - Norman listened to one of our recent episodes with Taylor Streit. They were on the same team in 1998. Davie Watton was their assistant coach. They finished 2nd but Norman won the individual gold. 09:45 - Norman became the assistant coach for the youth team in 1999. From there he was asked to compete with the adult team. In 2001, he competed with the adult team for the first time in Slovakia 12:30 - Shoutout to Zach Vandehey - he co-hosted an episode at WFS 212 15:30 - Tip: Look for those high points - ridge lines that create a nice underwater point. 17:10 - They did all their National competitions on stillwater - Lava Lake, Crane Perry 23:40 - Pop's Bugger and Humongous are Norman's go-to flies 30:30 - Norman breaks down his competition setup - they fish 6, 7, or 8 wt, 10-foot rods. They're not allowed to stand on the boat. 31:00 - Norman talks about his pull and retrieve techniques 39:20 - He's got 12 extra spools. Airflo is one of his favorite fly lines. 41:45 - He explains why their boats should move perpendicular to the wind 46:00 - Drift sock prevents you from struggling to keep contact with your flies as you're retrieving 50:30 - Tip: On the boat, take a towel and get it damped - lay it down like a casting platform to have a clean surface to cast 51:10 - Tip: Keep your head on the swivel - always look around 58:55 - We mentioned some good resources for fly fishing stillwaters like Phil Rowley and Brian Chan's book 59:50 - Lance Egan and the Fly Fish Food crew are great resources for video tying tutorials 1:02:00 - Norman's favorite pattern is the Humungous (size 10 hook). Enter your Top Fly here and get a chance to win a box of flies from JH Fly Co 1:07:50 - Norman came from the indigenous people in the South West 1:10:50 - We had Matt Shilling from Indifly recently on the podcast. Norman mentioned the film by Patagonia called, Tribal Waters - watch that film below
Growing your team or having issues with your existing team? Every found yourself wondering “how do I handle this?” “what can I say?” “how will this person react to what I want to say?” How would you like to have an actual FORMULA so you know how to address any awkward, tough, or uncomfortable conversation? Then you have to listen to this awesome conversation with Jill Shroyer. She makes it so easy and practical. Tip: Keep a pen handy so you can, like me, write down her scripts word-for-word. Get full show notes and more information here: https://lifeisorganized.com/podcast/118/
Nick Clark SHARES why teaching & practicing a foundational flow will open up new opportunities for you! Yoga is multidimensional, to get to the next stage in expansion, one must be willing to do the work to build a strong foundation! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/playhardlovebig/support
BRX Pro Tip: Keep Delivering, Keep Selling Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today’s pro tip, Lee, keep delivering, keep selling. Lee Kantor: [00:00:08] Yeah. You shouldn’t stop selling once your client has purchased something from you. You should always keep delivering the […]
From my TikTok channel - in this quick tip I talk about keeping your responses concise, direct and to-the-point. Subscribe for more! --- Follow me on TikTok and my other channels: https://linktr.ee/dktechrecruiter --- Dean Kulaweera --- Send in a voice message: https://anchor.fm/dktechrecruiter/message
BRX Pro Tip: Keep Suiting Up and Showing Up Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this morning, Lee, a piece of counsel that you and I have reminded each other of, keep suiting up and showing up. Lee Kantor: [00:00:13] Yeah. […]
What's up everyone, this is part 2 of our two part episode on email deliverability and getting into the primary tab in Gmail.If you haven't yet, start with last week's episode where we covered 2 crucial classification factors according to Google. The content in your email and how users interact with your emails. Here's today's main takeaway: Most email marketers understand that email domain and IP reputation play a critical role in your ability to land in the inbox. But most email marketers will admit they are easily spooked by all the accompanying fancy authentication acronyms. SPF, DKIM, DMARC, they just mean allowing Gmail and other email clients to verify you as the sender. We'll break those and many more email deliverability tips right now.Today's episode will cover things you can do that would help with other email clients, not just Gmail. We'll cover sender reputation, authentication as well as tactics in your automation tool to improve deliverability. 3. Sender repWe know for sure that factors that influence the spam folder are also factors in the inbox vs promos tab, that's who the email is from. There's an IP behind the sender, but there's a domain behind the IP.Domain reputation vs sender ip reputation. There's two main types of email reputation that can affect your sending: 1) IP Reputation and 2) Domain Reputation. Both reputation scores are calculated separately but as you'll see as we unpack things, both scores are closely related as your sending ip is mapped to your domain.Mailgun has a dope article on this https://www.mailgun.com/blog/domain-ip-reputation-gmail-care-more-about/ Mailgun claims that things like domain age, how the domain identifies across the web and whether it identifies with entertainment, advertising or finance industries can all impact your domain reputation. They believe domain reputation ultimately matters more to Google.Other suspected factors by rejoiner.comDomain reputation / Past behavior of the senderIf you've been sending heaving promo/spam offers through email to hundreds of thousands of people for x years, you're bound to have a mountain of recipients that marked you as spam. So just because a subscriber is new, it doesn't mean you start fresh. A lot of senders actually have a ton of baggage from previous sends. Google is quite clear about this: When messages from your domain are reported as spam, future messages are more likely to be delivered to the spam folder. Over time, many spam reports can lower your domain's reputation.Gmail best practicesGoogle provides a list of best practices for sending to gmail users, it's not overly helpful but it has some valuable tips. Aside from the obvious, don't impersonate another company, don't test phishing scams and make sure your domain is marked as safe, here's 3 things Google recommends: Authentication: Allow Gmail to verify the sender by setting up reverse DNS (domain name). This means pointing your email sending IP addresses to your company domain. Small number of sending IPs: Google recommends you stick to just 1 sending IP. They add that if you must send from multiple IPs, use different IP addresses for different types of messages. Ie; one IP for blog, subscriber emails, one for important product updates, one for upsell and promo. I often hear email marketers say that if you are getting stuck in the promo tab, just start a fresh new sending IP. The problem there is that this is a short term benefit. If you don't make changes to your domain, that new IP is still authenticated to the same source with the same baggage. I have heard anecdotely that using separate sending IPs for customers vs leads greatly helps. But I know companies that don't use this well and still have solid metrics. Different senders: Along the same lines, Google encourages you to use a different ‘from sender's for different types of emails and that you don't mix different types of content in the same emails. Ie, your purchase confirmation/new customer onboarding flow should be sent by jon@company.com and never include subscriber or promotional content. Your promotional emails should be sent from phil@company.com. So stick to as little sending IPs as possible, but switch up your sender for different types of emails. Domain authenticationThere's different ways of setting up authentication for your sending IPs with Gmail. The process will be slightly different depending on your hosting provider and your ESP. There's currently 3 main authentication methods to prevent email spoofing; aka spammers from sending emails that appear to be from your domain: SPF record (sender policy framework) DKIM keys (DomainKeys Identified Mail) DMARC record (Domain-based Message Authentication, Reporting, and Conformance) SPFPublish an SPF record for your domain. AKA Pointer (PTR) record. Every SPF has a single TXT file that specifies servers and domains that are allowed to send on behalf of your domain. You do this by uploading your updated TXT file on your domain provider settings. DKIMTurn on DKIM signing for your messages. DKIM lets a company take ownership of an email. This is why the reputation of your company domain (not your sending IP) is the basis for evaluating whether to trust the message for further handling, such as delivery. DKIM uses a pair of cryptographic keys, one private and one public. A private key aka the secret signature is added to the header of all your emails. A matching public key is added to your DNS record. Email servers that receive your messages use the public key to decrypt the private key in your signature. That's how they verify the message was not changed after it was sent.Google has a simple guide for doing this, you start by generating a key for your domain, and just like your SPF record, you add the key to your domain's DNS records.DMARCPublish a DMARC record for your domain. DMARC is used in combo with SPF and DKIM, should be setup after. Specifically helps you prevent spoofing, aka a message that appears to be from your company but is not. It checks whether the From: header matches the sending domain in your SPF/DKIM check. Once you start sending after DMARC is setup, you can start to access reports from email servers that help you identify possible authentication issues and malicious activity.Google has a nifty recommended DMARC rollout which encourages you to start with a none policy so you can view reports before you start being more restrictive.Eventually you can grow to a quarantine policy which basically puts messages in Spam for your recipients. The strictess policy is reject, in this case messages aren't sent to spam, they never reach the recipient. Postmaster toolsGet detailed information about your IP and domain's reputation with Postmaster Tools.https://support.google.com/mail/answer/6227174 You can use PT to get data on large email sends from your sending domain.Google gives you a dashboard with data on:Spam rate: % of emails marked as spam vs. went to inboxSending IP reputation: better rep = better chances of landing in inboxDomain reputationSo, what is a good sender score? You want to be as close to 100 as possible. But you definitely want to keep your domain reputation above 70.*Google says: Tip: Keep in mind that spam filtering is based on thousands of signals, and IP reputation is just one of them.*4. What you can do in your ESPSend to engaged subscribers onlyUse double opt inBe upfront about what and how often you'll sendAuto suppress disengaged peopleKeep your list cleanHave data hygiene programs that look for things like invalid emails, fake emails, catch-all emails, disposable emailsConsistency and warming up a new sending IPOne thing Google notes as important is to increase your sending volume slowly. If you have a big list and you send many emails, it's important to send a consistent amount of emails rather than having big spikes/bursts. So to recap: Companies should not focus on getting out of the promos tab and into the primary inbox The focus should be on providing valuable content that your subscribers enjoy reading and engaging with, we covered a bunch of ways you can help get into the right inbox How? Use as little HTML as possible. Write like a person to a person. Limit the promo words you use in your copy Reply to the email seems the best way to get users to tell gmail that you are legit and you deserve to be in the main inbox There's an IP behind the sender, but there's a domain behind the IP, understanding sending reputation will help you as an email marketer. There's currently 3 main authentication methods and they aren't as scary as they sound, learn the basics and know how to talk to your IT team about them Get detailed information about your IP and domain's reputation with Postmaster Tools. Send to engaged subscribers only and keep your lists super clean yo ✌️--Intro music by Wowa via UnminusCover art created with help via Undraw
ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications
Maybe your #content promotion budget's been slashed. Maybe you never had one. Maybe you just want to give every #content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in. Whatever the reason, use this resource to help your audience find your content without spending much more than time. Remember, you'll likely revisit many of these items throughout the #content's life cycle because the publishing process is a cycle of planning, creating, promoting, measuring, and optimizing. Plan for #traffic In the planning stage, decide where and how you'll get people to the #content. At this point, most of the work involves SEO, though your overall plan likely will use some combination of SEO, social promotion, email alerts and newsletters, personal outreach, and channels. #Content successful for search engines (at least in theory) meets the information needs of people conducting the searches. Sure, not every piece is designed to be a search magnet. But figuring out how your #content can meet your audience's information needs will likely help in email and social promotion too. Consider search intent One of the most important steps in the planning stage is to put yourself in your reader's shoes. What questions do they have about the topic you're planning to cover? How would they phrase the questions? What kind of content are they looking for (informational, transactional, or navigational)? Structure content and build relationships for backlinks and social promotion Backlinks to your #content are an important ranking factor. Of course, you can't earn backlinks until the piece is live, but you can plan the content to be a backlink magnet. One of the best ways we've found to do this is to conduct and plan content around original research. CMI blogs about original research can be top link earners. Another way to create #content for backlink success is to feature interviews with experts in your field. This helps make your post authoritative and almost guarantees that the post will be shared. People who know and think favorably about you are more likely to link to your work. Interact organically with writers, editors, influencers, and industry figures to develop a relationship before you want them to link to your #content. During creation Incorporate the work from the planning stage into your #content brief (if you're assigning) or the content itself (if you're the creator). Then, make sure to do the following as you create, edit, and prepare the content for publishing. Optimize your #content for search Apply the research you did during the planning stage to your #content. You've probably read dozens of articles on how to do this. Incorporate the key terms, phrases, and questions into each of these elements: URL Page title Meta description Headlines Heading (H1, H2, H3) tags Image metadata Remember to optimize titles and descriptions for videos too. Add links to related and best performing posts Make sure to spread the traffic love from one post to another on your site through internal linking. The simplest way to do this is to link text phrases within a post to an article (or video) that helps the reader learn more. TIP: Keep the reader's interest in mind. Include links that help a reader explore a topic more thoroughly. Don't link to articles just to meet some guideline for the optimal number of internal links within an article. If it's not related, leave it out. Add links to your new post from older, high-#traffic blog posts Look for high-traffic articles or pages on your site related to the content you're creating. Write a reminder to yourself or instructions for your production team to add a link to the new #content (once it's live) from that high-traffic page. Add Click to Tweet Click to Tweet makes it easy for your readers to quickly tweet about your #content – you've essentially done the work for them (they can edit or customize th --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message
Want to learn more about handling situational questions during interviews? It's never too early to start preparing. This week we discuss resources to help prepare and strategies to handle situational interview questions, including the STAR method. We also discuss steps you can take now to make it easier and more authentic to answer these questions in the future. STAR Stands for: Situation: Describe the situation you were in or task you need to accomplish Task: The goal you are working towards Action: Describe the actions you took to address the situation. Keep the focus on YOU. What did YOU do, what steps did YOU take. Use "I" and not "we" if possible Result/Resolution: Describe the outcome of your actions and take credit if credit is due. Can also do START with the last T meaning Take-away: What did you get form the situation and how to apply it to future situations. TIP: Keep a journal of these situations during rotations. Also, check out this useful resource from ASHP that includes these examples of these types of questions as well as a worksheet for using the STAR method: https://www.ashp.org/-/media/assets/pharmacy-student/docs/Student-Residency-Guide/psf-residency-interview-skills-packet.ashx#:~:text=What%20do%20you%20like%20to%20do%20in%20your%20free%20time%3F&text=What%20else%20do%20you%20think%20that%20I%20should%20know%20about%20you%3F&text=Why%20do%20you%20think%20that%20you%20deserve%20the%20position%3F&text=What%20do%20you%20do%20to,your%20coworkers%20say%20about%20you%3F (Interview Skills Packet for Residency Candidates) Follow us on twitter @PGPharmacist or on Facebook @ThePostGraduatePharmacist and leave us your comments or questions that we did not answer. Music by: @LiQWYD
In Episode 18, we're diving back into summer with our Summer Camp Director (and Rhythm alum and Connection Performing Company Director), Emily Salerno.Pre-Emily, we would launch summer enrollment in Jan/Feb and then we would not plan anything else until right before camps started - staffing, planning, shopping, etc. Now with Emily and Camp Confetti we are in a much better position!General timeline for the year: Nov: set preliminary dates (factor in key staff summer availability); Jan: assign main themes to each camp, create collateral (summer camp brochure, website) and launch registration, plan launch week theme with special discount, April: finalize teachers; May: confirm assistants, send out Camp Confetti packets for staff to review/plan; June: order/purchase supplies. Organizational Tools: Google Docs. Forms, Calendar & Sheets; Dropbox to hold all Camp Confetti in one place for all the teachers, Twirl to Go!Canva - advertising/marketing/graphics - summer packet (5-6 page packet with dates, cost, times, etc.) and smaller 1-page flyer. Tip: Added a QR code linked to our packet so parents could scan it from our door and access out packet. Camp Prep Process: May: reminders, plan and shop for the camps that start early summer; send themes to the camp leads so they can shop for their own items; 2 weeks before camp: create day to day camp breakdown - schedule for each day, activities, crafts; One week prior: craft shopping for next week's camp, staff reminders, hours required- assistants required to stay to help set up crafts for next day craft prep. Friday before camp starts, breakdown decor and set up for next week camp. Camp Confetti Invitation Printing Hack: Avery Shipping Labels - 4 to a page. The stickers make it easier for preschoolers to stick instead of glue. Parent Communications: Wed-Fri week before camp begins - schedule, what to wear, location, showcase time; additional reminders daily for what to wear/bring.Tip: Keep summer camp fun - dancers don't have to be perfect - they are coming off their recital, keep it fun and look at it as marketing for your studio. If you are not in a position to hire a director, take a few of these tips and delegate some of the tasks to open up time for you to focus on other things or maybe even take a little time off. Start somewhere, start small and build on that position as you can!Subscribe & ShareYou are officially invited to subscribe to our podcast, and we would love you to leave us a 5 star rating and review! We'll share one review each week and send that person a special Confetti prize! We'd also love for you to share our podcast on social media! Tag us and we'll repost! Join our (FREE) Confetti CircleRequest to join our private (and FREE) Facebook GroupFollow us on Instagram, Facebook and Pinterest
One thing many people struggle to do is to keep the goal the goal. In this episode I talk about why it is so hard to stick to one goal and why so mo many people vacillate between unrelated goals.
What is the most fundamental tool translators have? Yes, our language! And we must be the grammar and spelling police, not only when we're working on a project, but also when we're communicating with clients or interacting with peers online. We must use our languages well at all times. With that in mind, one tool I've been using for a while now, and I do use it constantly, is GRAMMARLY. I've activated it on Gmail, so I don't make any mistakes when sending a message to a client. I also have it available to me in Google Drive, so I can use it when reviewing my student's translations into English, or when I'm writing my own articles and brainstorming podcast episodes. And, because I do translate into English very often, the premium version helps me keep my last draft sharp and ready for delivery. If you'd like to try out the world's best automated proofreader, visit http://bit.ly/TC-grammar. Keep your English sharp! --- Send in a voice message: https://anchor.fm/translation-confessional/message
Episode Title: “Chaotic Holiday Eating” Intro: In this episode, Tracy interviews Stacy Schilter-Pisano, Licensed Marriage and Family Therapist, Certified Eating Disorders Specialist / Supervisor, and Site Manager at The Emily Program in Lacey, WA. Stacy and Tracy help listeners understand why some people struggle with food, eating and body image, especially during the Holidays. Why do people experience chaos around food, especially during the Holidays? Internal Stressors = Thoughts that are distressing. 60% of the time, people are thinking: What did I eat? What will I eat? What do I look like? What do I weigh? External Stressors = Situations or events that happen in the world that are distressing Family togetherness when family members make negative comments Isolation from family or friends during the time of expected togetherness Financial concerns Busy Schedules, School and Work Returning home from college during the holidays and facing possible judgment Family comments about how your body has changed (appearance-related comments) COVID-19 and the impact of isolation on our body shape and size TIP: Be aware of / avoid any appearance-related comments (i.e. “You’ve got that COVID-19” or “You look great…you’ve lost weight”) TIP: Focus your comments on the person, and who they are (vs. what they look like) Food-Related Stressors: Family Comments about Food “I shouldn’t be eating this” or “Today is my cheat day” TIP: Enjoy the food and the company without excessive comments or pressure on yourself or others “What you’re eating doesn’t look very good” or “You can really put it away” TIP: Be mindful of your comments on someone else’s eating experiences “You need to eat more (or less)” TIP: Be supportive! Keep your loved ones out of the spotlight “I’ll need to work this meal off later” TIP: Keep the focus off the effects of the food – appreciate food and family “I’ll starve myself for the big meal, then go to town eating.” TIP: This effects blood sugar, and sets us up for overeating later. It’s best to regulate your eating all the time to keep blood sugar regulated. Fear Foods: Look at the Pie! Pie Thought #1: “I’m afraid of the pie.” Pie Thought #2: “I never get pie. I want pie!” Pie Thought #3: “This pie will make me gain weight” Pie Thought #4: “This pie will make me behave in ways I don’t want!” Pie Thought #5: “Am I expected to eat this pie?” Pie Thought #6: “Who made the pie? What’s in it?” Pie Thought #7: “What will people think if they see me eating the pie?” Pie Thought #8: “Someone expects me to eat this pie now!” Pie Thought #9: “Maybe this pie isn’t so bad…it has fruit in it.” Pie Thought #10: “What are the ingredients? Is the pie safe?” Pie Thought #11: “I’ll avoid the unhealthy crust” TIPS to handle internal, external and food-related chaos TIP: Attend to your body’s actual experience of hunger and fullness TIP: Speak the truth about your hunger and fullness TIP: Think about and enforce your own food boundaries TIP: Honor and respect your own food choices, and the choices of others TIP: Empower each other to make our own wise choices with food TIP: Stay on your own plate! TIP: Know who is at your table and cope ahead (try not to “catastrophize”) TIP: Have a safety plan and / or a support person to contact TIP: Take a breath and consider leaving the area for a bit TIP: Talk yourself through it like a best friend would TIP: View yourself through a compassionate, non-judgmental lens – be kind to yourself! Bonus Tips Stay out of the WEB Avoid comments about Weight Avoid comments about Eating Behaviors Avoid comments about body weight, size and shape Approach your loved ones for support Practice body attunement, noticing hunger and fullness and responding appropriately Set and keep food boundaries Be non-judgmental, compassionate and flexible Practice mindfulness for flexibility (our pets can teach us!) Information about Stacy and The Emily Program: Visit The Emily program at The Emily Program - A national leader in eating disorders Listen to Calming the Chaos! Main podcast website: calmingthechaos.libsyn.com YouTube (Videos): https://www.youtube.com/channel/UC7qISnLR8T4g-bSDu-pW9LQ?view_as=subscriber iTunes and Apple Podcasts: https://podcasts.apple.com/us/podcast/calming-the-chaos/id1489271578?ls=1 Visit Tracy’s Website at www.lokahicounseling.com Email Tracy at calmingthec@gmail.com Tracy also created a mindfulness CD called “On This Day” that teaches you how to practice mindfulness in less than 10 minutes throughout the day. Practicing mindfulness has been shown to reduce stress and increase clear thinking in times of chaos. You can purchase the CD on Amazon at http://bit.ly/onthisdaycd. or in digital format at https://music.apple.com/us/album/on-this-day/1209386067 Thanks for listening, and take care!
Tip: Keep your class rolls face down #JoyofAquatics
One simple way I keep it together!MORE ABOUT ANDREA:START here for all the things: https://retrohip.co/CONNECT on Instagram @retrohipmamaJOIN the crafty crew: https://retrohip.co/membershipGET your hands on Retro Hip MagazineCHECK OUT all my faves: https://retrohip.co/favesSupport the show (https://retrohip.co/membership)Support the show (https://retrohipco.com/membership-info)
Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. In this episode, we get to meet Rory Cox from @yubalance who gives a real look at San Francisco small business and the rent issues everyone is experiencing. PLUS, we cover: EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH. Time Stamps :35 EIDL FINE PRINT 1:45 CRISIS MANAGEMENT 101 4:40 SF RENT REALITY 8:27 INSTA VIDEO TIP 10:41 FREE E-COMMERCE SITES 11:11 KEEP YOUR CASH To watch it and access all the links at BryceRoot.com/vlogs. We created our various vlog series to help business owners like you not reinvent the wheel and to make marketing easy, so be sure to explore all the ways to find Bryce Root. Find Bryce Online youtube.com/rootgroupmarketing1 instagram.com/rootgroupmktg facebook.com/rootgroupmktg linkedin.com/in/bryceroot And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
Brett Ray talks about the importance of keeping our word as parents with our kids. Kids learn that words count when their parents start by being the example. Discover more Tips at BrettRay.com.Support the show (https://brettray.com/impact/)
In this quick tip, Dave Nason shows us how to de-clutter your Safari tabs on iOS by having tabs close automatically after a period of time not being used.
In this quick tip, Dave Nason shows us how to de-clutter your Safari tabs on iOS by having tabs close automatically after a period of time not being used.
In this quick tip, Dave Nason shows us how to de-clutter your Safari tabs on iOS by having tabs close automatically after a period of time not being used.
This week on the show we have Patrick Cawley, an attorney at Keystone Elder Law PC, in Mechanicsburg, Pennsylvania where he prepares estate plans and helps navigate government programs to pay for long-term care, Medicaid, Medicare, and Veterans Administration benefits. He also works with care facilities, funeral directors, the government, and others to ensure that people get the best care without losing their hard-earned savings. In today’s episode we’ll discuss working with clientele that aren’t comfortable with technology, educating first and how videos establish trust. Jim’s Hack: If you can get your hands on the old Magnetic Marketing, by Dan Kennedy, do it. It's some old school audio and sort of cheesy, but there's so many great marketing nuggets in there. Tyson’s Tip: Keep marketing, now, more than ever. You have an opportunity where everyone is in front of their screens all day, every single day. I don't care if you're doing paid advertising like pay‑per‑click, or Facebook ads, or if you're just doing free social media, freakin’ do it every single day. It's a very, very, very rare opportunity right now so take advantage of it. I can tell you, from experience, pay‑per‑click - the cost is way down and our numbers are way up. What would normally cost us thousands of dollars, we're paying for hundreds of dollars. Patrick’s Pointer: Stay grounded in this time of uncertainty by one simple daily discipline. That's just taking an inventory of your day before you go to sleep. So, simple questions like, “Did I feel any selfishness? Was I dishonest? Was I afraid? Do I need to take responsibility for something or make an apology?” I just think that asking these simple questions about your interactions or how you functioned during the day, when it becomes ingrained in you, you start catching yourself and you catch bad thoughts or bad habits before they take root and become a pattern. If you enjoyed the show, we’d appreciate a 5-Star review! The doors to the Maximum Lawyer Guild community are open! For membership details and all the member benefits head on over here: https://maximumlawyer.com/theguild/ Thanks so much for listening to the show! To keep on maximizing your firm, please join our Facebook Group – Maximum Lawyer, like us on Facebook – Maximum Lawyer Conference, and subscribe to our YouTube channel – Maximum Lawyer! You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com
In today's episode, we are going to be talking about SLEEP! Specifically, how to improve your sleep quality.. TIP: Keep your room super dark & cool.. around 68 degrees. Use blue light glasses (Uvex)! Welcome to Episode #25 on Mindset of Abundance: How to Improve Your Sleep Quality. Enjoy the show! If you want to live a life where you wake up each day, juiced for what life has to offer, maximizing each aspect of your life, this may be the show for you. Mindset of Abundance exists to spread the idea that the world is abundant. Hosted by Yaswanth Nukasani, this show aims to equip young entrepreneurs, hustlers & creatives with the tools that they need to get their share of the action. We will cover topics in the area of health, wealth & mindset. By learning from the best, both through learned techniques and mentors on the show! Instagram: @yaswanthnukasani Twitter: @ynukasani LinkedIn: Yaswanth Nukasani
Seneca said "Luck is when preparation meets opportunity." When I first heard Mike Matthews say to "keep spinning the wheel" on his podcast, it really resonated with me. I feel like continuing to work daily on things that are important to you is the only way to live a fulfilled life focused on goals. In this podcast I talked about what this phrase means to me and why its important to work towards goals intelligently. Mentioned: Episode 76: 5 Minute Fit Tip- Sweep the Floor --- Support this podcast: https://anchor.fm/jakeparker/support
The Accountability Minute:Business Acceleration|Productivity
Today, we are talking about Tip #2 for online marketing, which is: Keep it Real. Internet users can smell “fake” a mile away. Sleazy sales tactics don't work and no, people don't care what you had for lunch. What people do want is valuable information and resources! Post free tips - provide links to additional resources like key tips and articles on your blog, podcasts, and videos - announce special promotions. Keep it real, keep it high-value. Tune in tomorrow for the 3rd online marketing tip. If you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you. Take advantage of all the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content business success training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Want more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Check out my high-value Blog (https://www.accountabilitycoach.com/blog/) Subscribe to my YouTube channel with business success principles (https://www.youtube.com/annebachrach) Connect with me on Linked-In (https://www.linkedin.com/in/annebachrach) Connect with me on Pinterest (https://pinterest.com/resultsrule/) Connect with me on Instagram (https://www.instagram.com/annebachrach/) Connect with me on Facebook (https://www.facebook.com/TheAccountabilityCoach) Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance. Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and Advisors who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.
LotParty, helping dealerships move around their virtual lot.
In this Lotparty quick tip, Jasen Rice from Lotpop will go over how to clean up an aging problem and how to keep your used car inventory clean. Lotpop will provide the people and processes for automotive dealerships to be more successful in todays market. There are 100 times more customers searching online for their next used car, but most managers are so busy with their physical lot that whats going on online with their vehicles gets over looked. Lotpop will help consult you with your used car operation and manage/monitor all the right processes that it takes to be a successful used car dealership.
In this episode I discussed the importance of keeping a log of your workday, including hours, miles, rides given, and income earned each night or day that you work. The benefit for tax purposes is great if you keep accurate track of your work related miles and expenses. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ridesharewithmarc/message Support this podcast: https://anchor.fm/ridesharewithmarc/support
On the twenty-fifth installment of Tristan's Tips, our special guest Tristan Layfield suggests keeping an underutilized gem - a career journal. It can be an effective tool if you struggle to update your resume/LinkedIn profile or feel like you have nothing to write when you have to do your self-assessment for your performance reviews.Connect with Tristan on LinkedIn, IG, FB, and Twitter!TRANSCRIPTTristan: Hey, Living Corporate fam. This is Tristan of Layfield Resume Consulting, and I've teamed up with Living Corporate to bring you all a weekly career tip. This week we're gonna talk about an underutilized gem - a career journal. Do you struggle to update your resume or LinkedIn profile? Have you thought about negotiating your salary but wasn't sure how you would make the case? Do you ever feel like you have nothing to write when you have to do your self-assessment for your performance reviews? Well, if you answered yes to any of those questions, you are not alone. In working with clients, one of the things I've realized is that it's incredibly difficult for us to remember our accomplishments we've had throughout our career. During my intake calls, quite a few of my clients struggle because they've been in their jobs so long that the wins start to blend in with the day-to-day. One way to combat that is to keep a career journal. Each time you have a win, you write it in there. When you get pulled into projects, you write those in there and what your role was. If you're measured against any metrics or receive stats based on your performance, write them in there too. This journal can be physical or virtual, whatever works for you. You just want to make sure that you're documenting wins, both big and small, projects you've worked on, departments you've worked with, any goals you've achieved, and any other thing you think is valuable. If the journal is physical I would suggest some type of bound notebook, and if it's virtual I would suggest keeping everything in the same file. This ensures that you're keeping the information in one place for easy reference. Think about how all of that information will come in handy in situations where you need to sell yourself, whether that be your performance review, negotiating your salary, or even just updating your LinkedIn profile and resume. Having a career journal will make it that much easier to be your own biggest advocate in your career. This tip was brought to you by Tristan of Layfield Resume Consulting. Check us out on Instagram, Twitter, and Facebook @LayfieldResume, or connect with me, Tristan Layfield, on LinkedIn.
We create so much waste. We don’t recycle enough, and we throw out tons of textile waste every year with no thought of the impact it has on our planet. In 2017, I visited the largest landfill in East Africa, the Dandora dump in Kenya. It was a horrifying and life-changing experience that made me think twice about my habits. We are to be good stewards of the Earth God gave us, so let’s explore little changes in our habits that can collectively make a massive difference. Here are 31 ways you can live more sustainability and reduce your negative impact on the environment by creating less waste: 1. Use reusable straws: You can find glass and metal reusable straws on Amazon. When asked if you want one at a restaurant, you can tell them know, and keep one handy at home, in the car, and in your bag 2. Bring a fork and knife with you to restaurants that use plastic cutlery. You can purchase ones for carrying while you’re traveling or just out to eat. 3. Switch to reusable water bottles, coffee mugs, and/or drink tumblers. You can travel with them and fill them at water fountains. 4. Coffee lovers: Switch to a French Press or pour overs. 5. Tea lovers: Switch to loose-leaf tea instead of using tea bags. For more on reducing waste from coffee and tea use: https://www.treehugger.com/htgg/how-to-go-green-coffee-tea.html 6. Switch to reusable, zero-waste bath products from companies like Plaine Products. They’ll send the you the product and when you’re done, you mail it back to be refilled and used again. Here’s my review of their products. Follow this link Stillbeingmolly.com/plaineproducts and use the code “Molly” for 20% off. Click here for more on my interview with Plaine Products founder, Lindsey Mccoy. 7. Use refillable soaps and household cleaners through brands like Fillaree or Mama Suds. Fillaree is based in Durham, NC, and if you’re local, you can visit one of their refilling stations in the area. Fillaree also sells compostable sponges. Michelle of Mama Suds has also been on the podcast, and sells a concentrated household cleaner that you can refill along with a lot of other refillables: https://www.mamasuds.com/ 8. Put a recycling bin or bag in your bathroom for bath products and walk it to the main recycling bin when it’s full. 9. Reusable grocery bags: It’s easy to forget them, so create a space for them in the trunk of your car and be sure to immediately put them back when you’re finished using them. 10. Reusable produce bags greatly cut down on plastic use! They come in different sizes and are washable. Keep them in your car with the reusable grocery bags so they’re always at the ready. 11. Get your produce from the farmers market, local produce stands, or join a local CSA. This reduces both your carbon and plastic footprint. 12. Buy in bulk: Shop for staple ingredients like nuts, lentils, and spices in bulk. Remember to bring a reusable bag or mason jar when shopping bulk items. You can keep them in your trunk with the produce and grocery bags. 13. Switch to reusable plastic wrap. Beeswax Wrap is works just like plastic wrap, is biodegradable, and is washable and usable up to 100 times. 14. Reusable snack bags and lunch containers reduce plastic waste in daily lunches and work well for travel. 15. Switch to cloth napkins. This is also a great way to use textile waste that can’t be donated or thrifted. 16. Use reusable kitchen towels or rags to cut down on paper towel waste. 17. Switch from tissues to handkerchiefs. 18. Switch out cotton balls or rounds for reusable muslin cloths. They’re great for removing makeup and nail polish. 19. Purchase a makeup removal cloth like the Endure Lash Eye Cloth, which only uses water to remove 99% of your makeup. 20. For the ladies: Use a menstrual cup instead of tampons. 21. Another one for the ladies: Instead of a pad, check out “momma cloth.” In addition to reducing waste, they’re more comfortable, save money, and don’t contain harmful chemicals! 22. Switch to cloth diapers instead of disposable diapers. Check out a recent blog post for what I learned after 5 years of using cloth diapers: https://www.stillbeingmolly.com/2019/03/19/cloth-diapering-basics-101/ 23. Who Gives A Crap? is a toilet paper company with the best name ever. Their products are made out of recyclable materials, and they donate 50% of their profits to help build toilets for those in need. 24. Rechargeable batteries are an easy way to save money and the planet! 25. Consign or trade old clothes: Check out podcast Episode 130 to about hear ways you can sustainably get rid clothing in your closet. 26. Before you throw something out, be sure to ask these questions: Can I repair it? If I can’t repair it, is there another use for it? How can I sustainably can I dispose of it? 27. Buy toys more sustainably. Can you buy them used? Can you buy a version that’s not plastic? Can you buy a wooden version? And while you’re thinking about that, check out Green Toys, made from recyclable plastics. 28. Go paperless. Contact any businesses you receive a bill from and ask to go paperless. This cuts down on jump mail, and saves them money too, so they should be happy to oblige. 29. Unsubscribe from unwanted magazines or catalogues from Catalogue Choice and DMA Choice. 30. Borrow books from the library for the kids AND for yourself! Tip: Keep a book bin by the door as a reminder to return library books and avoid late charges. 31. Compost! It can feel overwhelming, but there are services to help. Compost Now is currently in a few cities in North Carolina, Charleston, SC, and Atlanta, GA. Not only will they guide you through how to compost, they’ll also pick up your bin and exchange it for a new one. You can also request the compost and they’ll deliver it to you. Go to http://stillbeingmolly.com/compostnow for a two-week trial. No need to feel overwhelmed: Pick a few tips to implement and start reducing your impact. You can add more as you go, and you’ll like save money along the way. Have you tried any of these ways to reduce waste? Are you going to? Let me know what you learned or what you want to implement next!
In this episode I talk about the value of keeping your car nice and clean inside and out. Plus a couple of guys sing a duet of the song shallow. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ridesharewithmarc/message Support this podcast: https://anchor.fm/ridesharewithmarc/support
(https://meetmypotential.com/wp-content/uploads/2018/12/WhatsApp-Image-2018-12-09-at-14.50.30-2.jpeg) In this final segment of a three-part series, I talk about the 7th and 8th reasons why change is hard for organisations. I share real-life examples from organisations who face these problems and provide advice to overcome these obstacles. The 7th reason why change is hard: It’s hard to deal with negative comments Let’s say you make a suggestion and people say “that’s too risky,” “we don’t have the resources to do that,” or “That’s completely unrealistic.” “Have you thought about the consequences?” You would probably react thinking “not again… Why do I have to deal with this?” I spoke to a manager a few weeks back, lets call him “Tom.” He said that his company had a very inspiring and great product that’s losing money in the market every year. Every time he proposed a new idea, the team just talks about how the idea will not work. “If you apply the same recipe, you’re going to get the same results. If you want a new result, you need to apply a new recipe.” Every time his team mentioned that this was not a good idea, Tom was providing counterarguments of why his idea was a good one. He was looking at the positive aspects of the change, but his team was looking at the negative ones. Additionally, Tom was looking at the negative aspects of the old way while his team was looking at the positive aspects of it. Tom and his team were having a completely tangential dialogue. When people have a tangential dialogue, it creates a conversational deadlock. Ideas don’t go further, and business results stay the same. The first thing to do is to learn how to have conversations that focus on the same aspect rather than having a tangential dialogue. Barry Johnson talks about this aspect in his book Polarity Management (https://www.amazon.com/Polarity-Management-Identifying-Managing-Unsolvable/dp/0874251761) . And before we apply the concepts of Barry Johnson we need to shift the mindset to keep a soft focus on the results. TIP: Keep a soft focus on results. Tom was focused on moving forward and achieving goals. Having a conversation about the negative aspects of his idea was completely draining for him. He avoided exploring this, and this caused him to also avoid the positive aspects of the current recipe. “When you get too narrowly focused on the results, you fail to see what’s in the periphery.When you have a soft focus on the goal, you start to see people as people and you start to build from WHAT IS present rather than from how people SHOULD BE.” The 8th reason why change is hard: People are doing a 2nd job at work A second job is when people are covering up their mistakes, covering up their weaknesses, and spending a lot of time and energy managing how other people see them. They may do presentations just to make an impression on other people, show only their good side, or filter information flow so that they have control over the situation. Very clearly, we can see that employees are paid to do a second job. People who do the second job do not evolve because when you don’t look at your mistakes, you don’t grow. “When we allow people to have a 2nd job, we somehow create a culture that is working around in circles, spending a whole lot of time and money not meeting goals.” There are certain industries where, of course, we can’t afford failure such as when it comes to safety and the lives of people. Let’s say we’re not looking at those black-and-white cases; there are many grey areas where safety is not an issue. Lets talk about Digital Transformation where Agile principles are used so that, we can : ☞Learn from failure soon to reduce time to customer ☞ Bring learning early in the cycle to reduce costs of big failures ☞ Try more new things as more failures mean more learning to steer the project in the right direction.
Today we are talking all about the connection of gift giving and the 5 love languages. According to Gary Chapman, there are five ways we express and experience love --which he calls "love languages." The 5 love languages are: Acts of Service, Words of Affirmation, Physical Touch, Quality Time & Receiving Gifts. In our conversation, we talk about specific gifts that are appreciated by each love language. If you liked this podcast please share it with a friend! Below is a cheat sheet with all the ideas we discussed on the episode: ACTS OF SERVICE: Give them a day off Do their chores; be proactive in helping Making a meal for someone Doing something selfless for someone Volunteering your time QUALITY TIME: Plan a romantic weekend away Schedule routine date nights Committing a certain amount of time technology free every day Take a Road Trip Taking a class together PHYSICAL TOUCH: Cuddling/Hugs Back rubs/foot rubs Massages Be intentional about showing affection (ie kissing hello and goodbye) Holding hands WORDS OF AFFIRMATION: Framed quote Inspirational message book Handwritten letter Make them a mix tape Public validation (ie social media) GIFTS: Buy them concert tickets when their favorite band is in town After a trip, bring home a souvenir or trinket that made you think of them Order their favorite childhood candy or snack ― bonus points if it’s a regional treat or something that has since been discontinued Tip: Keep a note in your phone of specific things your loved ones mention wanting or needing so you have a list of gift ideas for birthdays, anniversaries, holidays or just because. LINKS MENTIONED IN THIS EPISODE 365 DAY GRATITUDE GIVEAWAY | 5 LOVE LANGUAGES Bonus Episode Alert! ***Are you an aspiring Entrepreneur? Do you have a passion that you want to turn into a profession, but not sure how? I invite you to check out our 8 episode mini-series, called This ENTREPRENEUR’S Life, where we talk candidly about the struggles and successes of turning your passion into a profession. We are releasing them as bonus episodes every Tuesday in November & December. No need to subscribe, if you are already subscribed to TOL, then new episodes will automatically be downloaded each Tuesday along with your regular weekly episodes each Thursday! Your Opinion Matters! I am so appreciative of anyone who takes a moment to help the growth of our show by SUBSCRIBING and listening each week. We get so many kind comments on social media which we LOVE! However, the truth of the matter is that YOUR REVIEW on apple podcast (aka Itunes) makes it easier for other people to find us when they are searching up new podcasts. If you're not sure how to do it, just shoot me a DM or email and we can help! Let’s Chat! Head on over to facebook and join our group, This ORGANIZED Life where you can post topic ideas, guest suggestions, questions, comments and photos-we love hearing from you! Of course you also connect with us on the IG or follow us on PINTEREST for some added inspiration.
When you start earning more money you need to be really diligent about not spending more. Ben calls it keeping the bottom of the sieve small. Transcription: When it comes to analogies, no one does it quite like Ben. Imagine you were dropped out of this car right now into the ocean. In this episode […] The post Savings Tip: Keep The Bottom of the Sieve Small (Ep568) appeared first on On Property.
This video is longtime comin! As always, this is meant to be a discussion, not a lecture so, share your tips & tricks! Blog Guide: http://livinthatlife.com/digital-noma... The main two philosophical points I want people who ask me to understand is: 1) there is NO limit to the amount of time you can be a tourist in this world , and 2) there is no limit to the number of times you can visit a country as a tourist (that I know of). So, as a digital nomad, or someone who "slow-travels" a lot, its just a matter of renewing the tourist visa when it comes time. This can be done via a flight or bus to another country, then go back if you want. Extra points to consider: - Immigration does have the right to refuse tourists on arrival who they suspect as 'having no money and may be seeking work'. (Beg-backers?) I believe this is the main concern of most countries.Same situation as tourists visiting the US. Even when pre-applying for 3-month or 6-month tourist visas for Thailand, proof of a bank statement at least $1000 is required (I think thats the #, could be more). An world traveler once told me in the comments... "If some immigration asks me why I travel so much, I tell them: Because I have money and I like to Travel!" ... Simple as that! I found that refreshing.. It's key to understand the philosophy that there's no limit to amount you can travel, as long as you have money. - Tip: Keep proof of having at least $1000 in your bank account, like on your mobile app. I have heard of only ONE singular first hand story of immigration randomly asking someone to show proof of $ in his bank account upon arrival at the airport back from a visa run. For whatever reason, he wasn't able to show this, and they sent him back on a flight to Malaysia. - Pre-applying for tourist visas: This is done my bringing (or mailing) your passport to a Thai (or Vietnam or Indonesia etc) embassy, along with the application form for an extended Tourist Visa. For example, before initially coming to Chiang Mai in 2014 we sent our passports in the mail with the filled out application for 6-month tourist visa to the LA Thai Embassy. They process it and mail it back to you in a couple weeks. This is an option that will basically require you to do less visa runs. Same basic process for most countries. Remember to Give a Like
When job hunting, it can be tempting to zero in on one perceived opportunity that looks promising. The idea of quickly finding a role that is a good fit is so enticing and no one wants to have to step out of the recruitment process if another opportunity were to present itself. But this is a highly limiting approach to your job search. In today's episode, Colby explains why it is critical to keep your job prospect funnel full regardless of how close you think you may be to an offer. Tune in to learn what can cause that super promising opportunity to fall apart and how to gracefully and graciously address a situation where you receive an offer from one company but no decision from a second company.
Running your Small Business is not always glamorous and full of inspiration. There's going to be days (weeks, months) that you have to resign yourself to slogging through the muck, solving what may seem like insurmountable problems, all the while keeping yourself and your team motivated to make it through the day. On this episode of the Small Business Show, Dave Hamilton and Shannon Jean discuss adversity, sharing their own stories and offering some tips on how to endeavor to persevere. On a recent episode, we focused on the Charmed Life that can be created by owning one or more Small Businesses. We got called out a bit in the Small Business Support Group from a business owner that was frustrated that we were forgetting about the struggle that many Small Business owners face each day, that living a "Charmed Life" just wasn't an option for these folks. Based on that feedback, this episode focuses on the struggle, grinding it out each day when you need to and how to power through tough times. All the while, we remind the commenter that they were already creating their own Charmed Life by being able to make their own decisions, to control their own destiny by solving those problems, by battling through the struggle. Join us today for a special episode of the Small Business Show, then visit the Support Group to take part in the conversation! Chapters: 00:00:00 Small Business Show #168 for Wednesday, April 25, 2018 00:01:05 Shannon and Dave get called out! 00:02:04 All About that Grind 00:04:31 Parable: The Flat-Panel TV Débâcle Buy everyone's problems 00:07:41 Tip: Be able to adapt 00:08:21 Scott, on Facebook: “Some of us haven't gotten there yet!” 00:08:53 Parable: “This will put us out of business.” 00:12:44 When your self-worth is wrapped up in your business's success 00:13:34 Tip: Bull-headed persistence Endeavor to Persevere 00:18:46 Parable: The sleep-aid story 00:20:14 Tip: Embrace the stress (at an acceptable level) 00:21:10 “Find other people's Problems” (translates to Dave's “Take People's Headaches Away”) 00:22:48 SPONSOR: Visit TextExpander.com/podcast for 20% off your first year. 00:26:02 The grind never ends 00:26:31 Do you want to hear Dave and Shannon whine? feedback@businessshow.co 00:28:01 Tip: Accept the definition of insanity 00:28:58 Tip: Try new things and document them 00:29:43 Tip: Force yourself to look at what's not working 00:31:33 Tip: Accept good fortune, but don't count on it! 00:33:53 Tip: Keep yourself mentally strong 00:38:14 Tip: Embrace small successes Create a Success List 00:42:17 Tip: Program your moist robot 00:42:54 Tip: Look in the mirror, even when things are going bad Stuart Smally By Golly People Like Me 00:44:55 SBS 168 Outtro
A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Get a much happier solution! He was getting a lot of clicks on the ad. But very few conversions. Turned out the reason was his copy struck a very different tone. While the ad was scary and energetic (Tone 4), his copy was depressed and low-energy (Tone 5). Once he matched the copy to his ad, conversions picked right up. It’s all a matter of tone – in your lead generation, in your copy, and in staying consistent throughout your funnel. We’ll talk about that today. And before we do, get a load of this tone: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. The Importance of Tone - a mismatch will break trust (lead gen and sales page) - a match will keep trust (lead gen and sales page) - everything works better when you pick the right tone How to find the right Tone for your copy - who you are to your clients (persona) - how they want to be talked to - within all that, what works best Why your whole funnel should keep the same Tone - builds trust - does not distract readers into thinking they are being sold - helps set you apart from others The Five Tones Each is valid, but some will work a lot better than others. Again, to choose the right one, you need to think about who you are to your clients, how they want to be talked to, and within all that, which one converts the best. Example: Selling Copy Critiques. A lot of people do it. Their approach is often different. I’m one of those people, but I wouldn’t use all five of these tones. However, I can think of at least one person who would use each one. I’ll let you guess as to who they are. But let’s go through them one by one, because you can use at least one of these tones all the way through a funnel in just about any business. 1. Crazy Energy This is high-octane copywriting. It needs to make sense. But you can rave like a maniac with every word. How would we do this selling copy critiques? Lead gen ad: Get your copy hitting grand slam after grand slam! Headline: Your copy’s like a timid little kitten. Let’s turn it into a ROARING LION! Tip: Keep the energy high and mounting all the way through. And be the kind of person who delivers mile-a-minute, testosterone-drenched critiques. 2. Steady Driving This is steady-as-she goes copywriting. It does have a forward momentum, but it’s calm, friendly, and level-headed. What would it look like with an ad and in a headline to sell a copy critique? Lead gen ad: Step by step to greater results with your copy Headline: Our closely-guarded system for cranking up the response in your copy Tip: You need to have a very systematic, somewhat rational work style and way of interacting with others for this to fully work. 3. Up Close and Personal I would say this is more me than any of the other four. It’s very customized. A combination of systematic and intuitive. Very focused on results but not all that locked-in on how to get them. To use this approach, you need to think about how to describe what’s not a predictable experience. Here’s how I would do it: Lead gen ad: Only ONE approach will make your copy convert better. Let me show you what it is. Headline: You’re not a cookie, right? So why use a cookie-cutter approach with your copy, when a customized approach will work so much better? Tip: You really need to know yourself, and listen closely to what your customers/clients say about you, to use this approach effectively. I’ve collected enough testimonials from already successful clients who say “I don’t know how he does that” to realize that promoting my custom approach will appeal to the right prospect. 4. Serious Danger If you are harsh, paranoid or simply very critical, this is a good approach. It’s completely valid and it works with a sizeable section of the market. The point here is to NOT pull your punches. You’ll really piss some people off, but you’ll endear others to you. You only care about the ones who like your kind of approach. Lead-gen ad: Yes, your copy really does suck. DON’T let it tank your business. Headline: If you’re copy’s not working, you might as well throw in the towel now. But if you can handle the truth about what you need to do, we need to talk. 5. Sad and Gentle This can work with a sensitive subject, especially around health and death. But it’s very hard to pull off effectively. I’m going to give it my best shot in showing you how you would use this to market copywriting critiques. Lead-gen ad: You know how bad you feel when copy doesn’t work? Let’s change that. Headline: I remember the dark days of never being able to make my copy work. Fortunately I discovered something that changed all that, and I’d like to share it with you. Recap: Why tone is important, and consistency is just as important 1. People are attracted to different styles. Make yours very clear, right from the get-go. 2. Consistency of tone builds trust. Inconsistency of tone reduces trust. Go for building trust. 3. It’s easier to write more effectively in a tone that matches how you actually interact with people in the marketplace.Download.
A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Get a much happier solution! He was getting a lot of clicks on the ad. But very few conversions. Turned out the reason was his copy struck a very different tone. While the ad was scary and energetic (Tone 4), his copy was depressed and low-energy (Tone 5). Once he matched the copy to his ad, conversions picked right up. It’s all a matter of tone – in your lead generation, in your copy, and in staying consistent throughout your funnel. We’ll talk about that today. And before we do, get a load of this tone: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. The Importance of Tone - a mismatch will break trust (lead gen and sales page) - a match will keep trust (lead gen and sales page) - everything works better when you pick the right tone How to find the right Tone for your copy - who you are to your clients (persona) - how they want to be talked to - within all that, what works best Why your whole funnel should keep the same Tone - builds trust - does not distract readers into thinking they are being sold - helps set you apart from others The Five Tones Each is valid, but some will work a lot better than others. Again, to choose the right one, you need to think about who you are to your clients, how they want to be talked to, and within all that, which one converts the best. Example: Selling Copy Critiques. A lot of people do it. Their approach is often different. I’m one of those people, but I wouldn’t use all five of these tones. However, I can think of at least one person who would use each one. I’ll let you guess as to who they are. But let’s go through them one by one, because you can use at least one of these tones all the way through a funnel in just about any business. 1. Crazy Energy This is high-octane copywriting. It needs to make sense. But you can rave like a maniac with every word. How would we do this selling copy critiques? Lead gen ad: Get your copy hitting grand slam after grand slam! Headline: Your copy’s like a timid little kitten. Let’s turn it into a ROARING LION! Tip: Keep the energy high and mounting all the way through. And be the kind of person who delivers mile-a-minute, testosterone-drenched critiques. 2. Steady Driving This is steady-as-she goes copywriting. It does have a forward momentum, but it’s calm, friendly, and level-headed. What would it look like with an ad and in a headline to sell a copy critique? Lead gen ad: Step by step to greater results with your copy Headline: Our closely-guarded system for cranking up the response in your copy Tip: You need to have a very systematic, somewhat rational work style and way of interacting with others for this to fully work. 3. Up Close and Personal I would say this is more me than any of the other four. It’s very customized. A combination of systematic and intuitive. Very focused on results but not all that locked-in on how to get them. To use this approach, you need to think about how to describe what’s not a predictable experience. Here’s how I would do it: Lead gen ad: Only ONE approach will make your copy convert better. Let me show you what it is. Headline: You’re not a cookie, right? So why use a cookie-cutter approach with your copy, when a customized approach will work so much better? Tip: You really need to know yourself, and listen closely to what your customers/clients say about you, to use this approach effectively. I’ve collected enough testimonials from already successful clients who say “I don’t know how he does that” to realize that promoting my custom approach will appeal to the right prospect. 4. Serious Danger If you are harsh, paranoid or simply very critical, this is a good approach. It’s completely valid and it works with a sizeable section of the market. The point here is to NOT pull your punches. You’ll really piss some people off, but you’ll endear others to you. You only care about the ones who like your kind of approach. Lead-gen ad: Yes, your copy really does suck. DON’T let it tank your business. Headline: If you’re copy’s not working, you might as well throw in the towel now. But if you can handle the truth about what you need to do, we need to talk. 5. Sad and Gentle This can work with a sensitive subject, especially around health and death. But it’s very hard to pull off effectively. I’m going to give it my best shot in showing you how you would use this to market copywriting critiques. Lead-gen ad: You know how bad you feel when copy doesn’t work? Let’s change that. Headline: I remember the dark days of never being able to make my copy work. Fortunately I discovered something that changed all that, and I’d like to share it with you. Recap: Why tone is important, and consistency is just as important 1. People are attracted to different styles. Make yours very clear, right from the get-go. 2. Consistency of tone builds trust. Inconsistency of tone reduces trust. Go for building trust. 3. It’s easier to write more effectively in a tone that matches how you actually interact with people in the marketplace.Download.
Daily Detail Tip – Keep your clients information
Why Kids Misbehave, How to Handle a Tricky Tech Issue and Ways to Deal with Nosy People Anna’s Example from Her Home for this month is related to her daughter’s birthday party. Takeaways from the story: -let kids solve their own problems -trust that they can -let them take ownership of the situation TIP: Keep your guest list small and you will have less overwhelm and headache. Sarah’s story is all about kids not listening? Can you relate? -what to do when children act unreasonable, distract themselves before bedtime argue and not listen Key Takeaways: The undesired behavior usually is a sign that something is brewing inside. Stay open, be a detective and interpret their behavior. There is always a reason underneath their difficult, off track behavior. Why do we catch up afterwards? Listener Questions: How to handle a tricky screen/tech related issue. Is your child texting at odd hours at night? Why talking to another parent about their child’s undesired behavior might be a responsible thing How to talk to other parents about their kids undesirable behaviors? -why children play alone and why it’s normal -shyness, what to do -how to handle other people who have a lot to say about your parenting, nosy relatives particularly -embrace your child's temperament, you don’t need to explain her behavior to others -you don’t have to parent to please others -stay connected to your values and listen to your inner voice. Do you have parenting questions? Do you want us to answer them on the podcast? We love getting your questions. Leave a voicemail questions: 732-763-2576 email: info@authenticparenting.com BOOKS we read and recommend this month: Shame Proof Parenting Hardwiring Happiness Sleepless Nights and Kisses For Breakfast: Reflections on Fatherhood Motherhood Evolution Powerful Beyond Measure Sarah and Anna are authors too! Get their books. Sarah’s book: What Not To Say Anna’s book: 15 Keys To Effective Communication Resources and links: Do you need an ongoing parenting support for free? I invite you to join my closed Facebook group-Authentic Parenting Community-a supportive and positive space for moms and dads who want to learn and grow. What’s so special about this group? There I offer exclusive FREE content- you won’t get anywhere else-bi-monthly free support calls, Q+A sessions,webinars and self improvement challenges. I strongly believe that social and emotional support if vital for modern parents. Find yours today! Don’t be alone with the challenges of parenting. JOIN NOW. Visit my web site www.authenticparenting.com to schedule a 30 min. complimentary session today and get answers to your burning parenting questions. No obligation. Did you enjoy this episode? Subscribe to Authentic Moments Podcast on iTunes, give us a star rating and/or write a quick review. Thank you in advance! itunes.apple.com/us/podcast/authe…d1052399775?mt=2 Like Authentic Parenting-parenting from the heart on Facebook. www.facebook.com/Authentic-Parent…447218465563263/ Authentic Moments is a weekly show. New episodes air every Thursday. Subscribe, share and enjoy!
… Continue readingMUP 103 – Smart Tip: Keep Hands Out of Machinery
In this 5 Minute Sale Tip, Paul G Walmsley demonstrates how important it is to keep in touch with your clients and prospects. When you keep in touch with your clients and prospects, sales flow to you. Paul picked up three sales as a result of doing this.
What's the best way to overcome objections when you're selling something? Whether you're selling a car or selling a product in the finance department of the dealership the best way to handle any objection is by being honest and direct. In this quick tip, Mat Koenig, CEO of KonigCo shares some simple objection handling strategies. KonigCo is located at 2920 Business One Dr. Suite 113, Kalamazoo, MI 49048 Here is a Google Maps link to our location: https://goo.gl/maps/kNWic Call or text our office at 269-459-2272 Visit our website https://www.konig.co KonigCo exists to connect Dealers with Buyers. Our dealership connection tools include: iCall AutoLeads let's you get the mobile phone number of car buyers while they're looking at your new cars and used cars so you can call before your competition does. Learn more about the best 1st party new car leads and used car leads at http://konig.co/icall iCall Connect creates instant telephone conversations from your dealership website. Want more phone ups in sales? Want more service customers on the phone? Get both with iCall Connect today. Learn more at http://konig.co/connect iCar Video is the best quality new car mobile video platform for car dealers. 84% of today's car shoppers will watch videos and 49% of those people will visit a dealership afterward. iCar Video is 24/7/365 always on new car video reviews that get your products and brand name in front of local buyers. Learn how you can get more new car exposure today at http://konig.co/icar Contact us today for more information on becoming a dealership who is connecting with mobile car shoppers at http://konig.co/contact To read books from Mat Koenig, CEO & Founder of KonigCo visit http://books.konig.coSubscribe to Motivational Quick Tips on Soundwise
Chris Widener in his book "Dare To Live The Life You Have Always Dreamed Of" provides us with 10 principles to guide us into living the life we dream of living. Just imagine if the dream you have could actually come true. If you could escape the life that you currently live and instead live the life of your dreams. Sound too good to be true? Well come find out how you can change your life... Forever!
Chris Widener in his book "Dare To Live The Life You Have Always Dreamed Of" provides us with 10 principles to guide us into living the life we dream of living. Just imagine if the dream you have could actually come true. If you could escape the life that you currently live and instead live the life of your dreams. Sound too good to be true? Well come find out how you can change your life... Forever!