Podcast appearances and mentions of joe sugarman

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn't mean we can't learn from it. In the 435th episode of The Copywriter Club Podcast, I interviewed Lewis Folkard who breaks down old ads for his newsletter readers. And he shared what copywriters have to learn from his approach. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Lewis' Website The Olive Ad Breakdown The Silk Cut ad The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Copywriters seem to revere old books by Eugene Schwartz and Vic Schwab. But what about old ads? This is The Copywriter Club Podcast. If you've been a copywriter for more than a few weeks, you've probably heard other more experienced copywriters mention books like Breakthrough Advertising by Eugene Schwartz, How to Write an Advertisement by Victor Schwab or Tested Advertising Methods by John Caples. They make up a large part of the official cannon of copywriting. In fact, David Ogilvy once said no one should be allowed to write a single word of copy until they had finished reading Caple's book seven times. Of course there are new books that ought to be added… books by Joe Sugarman, Ann Handley and Matthew Dix.  In addition to books, there are a lot of copywriters who like to study old sales pages. They create swipe files full of them. I do this. My swipe file has more than 1,000 differnent sales pages I've collected over the last decade. Some copywriters even suggest you hand write sales pages as part of your learning. I don't go that far, but I think you can learn a lot by studying the persuasion techniques that copywriters have used in their work. But what about ads? One page with an image, headline, and a few lines of copy?  Are they worth studying? And what can we learn from them? My guest on this episode is Lewis Folkard. Lewis has made a bit of a name for himself by picking old print ads from advertising award books, analyzing them, and writing about why they are effective or not. Lewis' breakdowns are more than interesting reading, they're mini-lessons on copywriting, attention-getting and persuasion. He told me why he does it and how it's impacted his business in this interview. Stick around to hear what he had to say. As you might expect, this episode is brought to you by The Copywriter Underground. I've mentioned that I've been rebuilding the content vault and adding a ton of additional workshops to it. Workshops taught be expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Lewis Folkard… Lewis, welcome to the podcast. I would love to hear your story and how you became a copywriter. Lewis Folkard: Okay, well, I mean, I guess a lot of copywriters say very similar things in the sense that I feel like I've always had an interest in people and communications. I mean, some of the earlier nonfiction books that I read were kind of about human psychology and communications. I think there was a How to Win Friends and Influence People and another one by Brian Tracy, I believe. But I was young and just always enjoyed learning about how the human mind works and...

What makes meaningful relationships and captivating storytelling essential for transforming both your business and personal life?   In this episode, Tom Ruwitch, the founder of StoryPower Marketing and Implementum, explores the transformative power of relationships and storytelling in business. Tom shares his journey from running a software company to founding two businesses focused on helping entrepreneurs create captivating content and overcome technological hurdles. Along the way, Tom reveals how his personal and professional relationships have shaped his life and business philosophy.     [00:01 - 07:55] Building Bridges Through Relationships Tom reflects on the importance of gratitude in relationships A chance meeting with Dan Cushel leads to life-changing connections Kevin shares how trusting the right people can create impactful networks   [07:56 - 14:34] Tom's Journey Into Storytelling The evolution of Tom's career from software to storytelling The challenges of pioneering email marketing in 2001 The shift from tech-focused solutions to content-driven strategies   [14:35 - 21:28] Turning Content Into Connection Why content creation is about craft, not magic How to overcome writer's block by assembling ideas Lessons from copywriting legends like Joe Sugarman and Eugene Schwartz   [21:29 - 28:16] Relationships as the Foundation for Success Tom honors his wife, Melissa, for shaping his life and mindset Kevin and Tom discuss the value of acknowledging those who support us A look at Tom's "earned gratitude" practice   [28:17 - 34:25] Resources for Building Story-Powered Businesses Tom's insights about his businesses, StoryPower Marketing, and Implementum Listeners can access a free copy of Tom's book A reminder to balance technical tools with impactful storytelling       Key Quotes:   "Expressing gratitude lifts the grateful one and those on the receiving end." – Tom Ruwitch   "Content creation isn't magic; it's assembling building blocks with intention." – Tom Ruwitch       Connect with Tom:   Websites: https://www.yourgiftfromtom.com/kevin                  https://www.implementum.net                  https://www.storypowermarketing.com  LinkedIn: https://www.linkedin.com/in/tomruwitch  Facebook: https://www.facebook.com/tomruwitch         Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher  

Was sind psychologische Marketing-Trigger? Und wie nutzen wir sie im Marketing, um die Marketing-Erfolge zu steigern, ohne das Marketing-Budget erhöhen zu müssen? Das erfahren Sie in dieser Folge.  Erwähnte Links: -        »Die grössten Game-Changer der letzten 30 Jahre von Alex Rusch«: www.alexruschinstitut.com/game-changer -        »Wie Sie in den nächsten 18 Monaten mehr erreichen als in den vergangenen zehn Jahren«: www.18monate.com -        Online-Lehrgang »Die Marketing-Trigger: Wie Sie sämtliche Arten von psychologischen Marketing-Trigger gekonnt und erfolgreich in Ihrem gesamten Marketing einsetzen« mit Alex Rusch und Dr. Claudia Enkelmann: https://alexruschinstitut.com/marketing-trigger

Today we have a special edition of the Old Masters Series. I've convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples. If you've read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents? Well, this one's like that, but a little different. I've taken actual quotes from these six featured Old Masters and organized the quotes into three categories, to answer the question: How can you improve the quality and response of your video ads on Facebook, youtube and TikTok? You'll be surprised and maybe delighted to find out that these guys had some wisdom they published before there even was an internet that applies 100% today—and we'll show you how. Because some things never change. Download.

Joe Sugarman was the CEO of JS&A Group, Inc. and a renowned bestselling author. He was a luminary in the field of direct response marketing and copywriting. His innovative approaches and successful marketing strategies are showcased in his notable books, including Triggers, Success Forces, and The Adweek Copywriting Handbook.  He rose to fame with the creation of BluBlocker Sunglasses, which have sold over 20 million pairs. Joe was also recognized for pioneering the now-common practice of accepting credit card payments over toll-free telephone numbers. In this episode… Are you ready to unlock the secrets of direct response marketing from one of the industry's most legendary figures? In this episode of Inspired Insider, Jeremy Weisz sits down with Joe Sugarman to explore his remarkable career and the invaluable lessons gleaned from his triumphs and missteps. How did a former military intelligence double agent during the Cold War become a pioneer in compelling communication and marketing strategy? Listeners are in for a treat as Joe Sugarman shares the fascinating story behind the explosive success of BluBlocker Sunglasses, revealing the game-changing moment when toll-free marketing revolutionized consumer behavior. From there, the two delve into Joe's favorite marketing campaigns, each demonstrating his unparalleled knack for capturing and retaining audience attention.  In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Joe Sugarman recounts the captivating narrative of how BluBlocker Sunglasses achieved remarkable success, shedding light on the pivotal role toll-free marketing could play in reshaping consumer habits. Gain insight into Joe's most cherished marketing campaigns, which showcase his exceptional ability to engage and retain audience interest and his unforgettable impact on the marketing world.

One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the Written Word.” Just about everything in that book is valid today, and Sugarman writes like a friendly human being, not an imposing overlord of advertising. It's a very easy book to read, but it is chock-full of detailed, high-powered value. Today, as we continue our streak of Old Masters Series episodes, we're going to talk about the book and talk about Joe. The good news is, the whole book is available for less than half of what I paid for it in 1999. And I marvel at how much good stuff he was able to get in there. We're going to cover some of his most important points today. Resources: (same book, new title, better price): The Adweek Copywriting Book, by Joe Sugarman: https://www.amazon.com/dp/0470051248 My new book, The Persuasion Story Code: http://shorturl.at/pzAEQDownload.

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BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc., Tribute Show. Joe Sugarman (1938-2022) appeared twice on my show,  What a wonderful man! This is his first appearance on the show.Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others.“My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now,” says Sugarman.Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLC—all based in Las Vegas, Nevada.He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962.Joe then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. Returning home, he formed a company to market Austrian ski lifts in the United States and then later formed his own advertising agency to service ski resort accounts.In 1971, after six years of running his own ad agency, he saw micro-electronics as an exciting opportunity and formed a company to market the world's first pocket calculator through direct marketing—all from the basement of his home in Northbrook, IL.In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. BluBlocker™ sunglasses are sold currently at stores throughout the world with over 40 million pairs sold.  © 2023 Building Abundant Success!!2023 All Rights ReservedJoin Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

Hai mai sentito parlare di neuromarketing o neurocopywriting?Se la tua risposta è affermativa, ma hai le idee un po' confuse in proposito… ti capiamo.Si tratta di discipline relativamente giovani, dai contorni piuttosto "fumosi".All'apparenza applicano al marketing (e ai relativi testi) i progressi della ricerca scientifica sul cervello umano.In questa puntata, Il "Baffo" Andrea Lisi fa chiarezza sull'argomento, grazie a un'indagine dai risvolti inaspettati.Vediamo perché molti professionisti del settore (o presunti tali) sfruttano la parola “neuro” per venderti servizi o formazione che di innovativo non hanno nulla.Presta attenzione, perché scoprirai alcuni trucchetti beceri, da cui stare in guardia.Ecco una piccola anteprima della puntata di oggi:[2:10] Il trucco con cui i fuffaroli del marketing raggirano folle di utenti inconsapevoli, estorcendo soldi e consenso. [5:04] Perché il Neurocopywriting è una bufala. (Ecco le prove inconfutabili.)[8:05] Le radici culturali della persuasione scritta. Come si è evoluta la "scienza del copy" negli ultimi 120 anni.[11:05] Quando la mente di un imprenditore diventa vulnerabile alle cialtronerie dei neuromarkettari. I segnali di pericolo da tener d'occhio. [14:10] Basta un sondaggio a tracciare un profilo accurato del tuo target? Fino a che punto puoi fidarti di ciò che dice la gente? [17:24] Le tue decisioni sono meno razionali di quanto credi. Usa questo meccanismo per aumentare le tue vendite…[19:49] Un principio di marketing caro a Mark Twain e Joe Sugarman.Ne capisci già un po' di marketing e cerchi professionisti per sbloccare la crescita della tua azienda?Abbiamo aiutato decine di PMI e consulenti ad avere più contatti qualificati, vendite e profitti.Vuoi aumentare la tua autorevolezza?Vuoi più contatti in target?Oppure desideri più conversioni sul tuo ecommerce?Prenota la Consulenza e ottieni un Piano di Marketing Persuasivo ad hoc per il tuo business:https://www.copypersuasivo.com/agenzia-copy-persuasivo/►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer.The art and science of a problem-solution ad.The appeal of a “magic product demonstration.”To name a few!This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I'm convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here's a look at what we cover:The “Divine 7” for choosing the right product to advertise.The 10 TNT (Tried-and-True) elements of DRTV.Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame.The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening.Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos.Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.

Online marketers can learn a LOT from direct response TV (DRTV) ads.  The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I'm convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here's a look at what we cover: The “Divine 7” for choosing the right product to advertise. The 10 TNT (Tried-and-True) elements of DRTV. Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame. The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening.  Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos. Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.  

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Welcome once again to The Million Dollar Relationships podcast. Today we are going to learn about the great Kevin Donahue! Kevin is an expert in generating revenue streams for entrepreneurs and executives. His company offers a strategic approach that combines human psychology, cultural patterns, engagement strategies, and expert positioning to help clients increase their pricing by 10-100x. With over 3 decades of experience, they have worked with large organizations and deals worth millions of dollars. They focus on understanding the client's offerings and uncovering their prospects' needs to close more deals. Their experience covers enterprise software sales, consulting, training, coaching, retail stores, and business opportunities.   In this episode of MDR, hear about Kevin's journey from working in the federal government and doing enterprise sales to living in Costa Rica and teaching surf lessons. Learn how he ended up becoming a client of the Genius Network and launching his own skincare business. Find out what he learned through his mentor Mark Schneider, who invented products such as the Cool Dana, sold products for celebrities on QVC, represented Joe Sugarman and Gary Halbert in the direct response marketing world, and invested heavily in precious metals. Finally, hear Kevin's take on taking risks, protecting your intellectual property, being authentic and open-book with people, leaving an impact in someone's life, having the courage to let go of what you know and try something new, writing your own script in life, and more.   Tune in now to learn from Kevin's incredible journey!   [00:00 - 11:57] Kevin Donahue's Incredible Journey Kevin Donahue is a former CEO, founder, and entrepreneur who considers himself a professional salesman. Kevin started his career in sales and advising, selling software technologies to the US government. Kevin's clients included the White House National Security Council, Homeland Security, the CIA, and more. Kevin was bored and in debt, despite having a successful career and business. He decided to move to Costa Rica to live out five of his life goals: surfing, getting closer to his faith, doing mission work in an impoverished nation, learning Spanish fluently, and immigrating to a foreign country.   [11:57 - 18:06] Authenticity and Gratitude: A Mindset that Brings Opportunities Kevin stressed the importance of authenticity and being present in all aspects of life, whether it's in business or personal relationships. Authenticity and openness are key elements in creating a positive impact and making someone feel great, which can make all the difference in the world. By spreading gratitude, love, and good feelings, and making a positive impact, one's journey through life will be better and one can leave a lasting legacy. Thin Air was a place where people came together to create new connections and build relationships, and it was a unique environment where anything could happen. Kevin now runs a company called Executive Sales Source, which involves sales consultations in various fields, from information products to celebrities, product launches, and technology. He has started about 20 businesses over the years, some of which were successful and others that were not, but he has learned from each experience and grown as a result.   [18:06 - 27:45] The Mentor Who Changed the Course of Kevin's Life and Business Kevin talks about Mark Schneider, a successful entrepreneur who had a profound impact on life and business Mark taught Kevin that taking risks is about the journey and the lessons you learn along the way. Mark taught Kevin the importance of demonstrating the value of his product and went out to show people how it worked. Despite his wealth, he didn't flaunt it or let it define him. Despite not seeking fame, Mark was still incredibly influential and well-respected.    [27:45 - 30:16] Closing Statements Follow Kevin on LinkedIn or Instagram and check out his website at https://www.executivesalessource.com/ Final words   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   "Have the courage to let go of what you know and try something new and see if you can live a thousand lifetimes in one.” – Kevin Donahue    

This is a unique edition of our Old Masters Series, because I knew this copywriter personally. It's Joe Sugarman, and Joe passed away in March of this year. I was sad to see him go, as were thousands of others. Outside of the direct marketing world, Joe is known for his BluBlockers sunglasses, which he took to great success using infomercials. Joe also came up with the Batman credit card. He printed up a huge number, only to find DC comics wasn't interested in selling them. So he gave them away at events. Joe was a fun guy. And as you'll hear about in today's show, quite a prankster from early in his life. Joe wrote a book called Triggers in 1999, and we looked at a few of the most powerful ideas in the book. The information in this value-packed book is familiar on a surface level to most copywriters and marketers, but Joe brings it to life in a unique way with some great stories. Each trigger, by the way, is a powerful copy element that will increase your conversions. I think the reason he calls them triggers is that they trigger action on the part of the prospect. We took a deep dive on 5 triggers in today's show. Here's what we covered: Trigger 1: National Hermits Convention: Desire to Belong Trigger 2: The Snowmobile That Bit Me: Exclusivity Trigger 3: Our President Drives A Rabbit: Proof of Value Trigger 4: Instilling Authority In The Men's Bathroom: Authority Trigger 5: Help, It's A Fire: Sense of Urgency Link to get Triggers: https://www.amazon.com/Triggers-Prospect-Motivate-Influence-Persuade-ebook/dp/B00O3QEFSKDownload.

You will deliver more quality materials to your clients. Even finish assignments faster. This is the one thing that top copywriters like Joe Sugarman, Patrick Quinn, Clayton Makepeace, Dan Kennedy, and Claude Hopkins do habitually.The concept of direct response copywriting wouldn't be possible without this trick. When you do it well, you can improve the business of copywriting ten-fold. What is this one secret?Today's episode reveals a way to be more productive, write better copy, and earn more with your satisfied clients. It allows you to build on past successes without much hassle.Once you learn this method, you'll never stop using it. For more strategies that improve the business of copywriting on your path to a million-dollar-plus agency, join us at https://www.adbriefing.co.uk/newsletter/#copywriting #marketing #DirectResponse

One of the most brilliant, world-changing marketers of all time — and an even better man. Steve Sipress, entrepreneur, marketing, sales, tips, ideas, help, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Joe Sugarman, Triggers, BluBlockers, Batman, credit, card, advertising, copy, copywriting,

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Adweek , Aerosmith 's Steven Tyler & Joe Sugarman, Chillin in Hawaii CEO BluBlocker™ & Pioneer Direct Marketing Icon, CEO of JS&A Group, Inc, Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s & 80's, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. Joseph Sugarman is one of the greatest living copywriters. He's perhaps best known for his charismatic adverts for his direct mail company (JS&A), and his wildly popular copywriting guide “The Adweek Copywriting Handbook.” But what's most impressive is his ability to sell almost anything through the written word.He sold a used airplane valued at $190,000 for $240,000 through a single magazine ad.In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel.In This Millennium, BluBlocker™ sunglasses are popular & sold currently at stores throughout the world with over 100 million pairs sold. © 2022 Building Abundant Success!! 2022 All Rights Reserved Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon ~ https://tinyurl.com/AmzBAS

Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we're chatting with our friend, mentor, and copywriting expert, Malcolm Auld. Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures. Some of the excellent resources and authors Mal recommends in this episode include… Drayton Bird - “How to write sales letters that sell” John Caples - “Tested advertising methods” Ken Roman - “Writing that works” And industry gurus such as: David Ogilvy Dan Kennedy Neil Patel (SEO specialist) Clayton Makepeace - Very Good Copy newsletter Joe Sugarman - newsletter Mal is also releasing a copywriting course by the end of the year! Stay tuned. In the meantime, you can subscribe to Malcolm's blog.   We hope you enjoy this episode! Please connect with us on socials - we love hearing from you. We're also keen to hear who you'd like us to chat with on the pod? LinkedIn - /your-marketing-mates Instagram - @yourmarketingmates Belle & Liz x

Thoughts on Psychology, and how to communicate with your ideal prospects. https://www.youtube.com/watch?v=Evc5ZzsZxg4 Transcription Business is about psychology. Hi I'm Brian Pombo welcome back to Brian J. Pombo Live. To come in a little closer here, we'll talk a little bit about psychology because I think I'm going to use books as a great example of this because that's where you can really get down deep when it comes to the psychology of business. Because what is business other than you offering something in exchange for money in most cases, and trying to convince the other person that they need it? What you've got more than they need the money that's in their pocket, or the potential money that they had, can have in their pocket. And so that's psychology, that's behavioral psychology for the most part. And it doesn't matter whether you're doing one on one sales, or whether you're talking widespread marketing, or you're talking long-term PR, it's all the same thing. It's all about human psychology because our brains don't work if they work predictably. But not until you look back far enough, you step far enough away, then you can see the predictability of human beings that we are we're extremely predictable, but we're predictable and how unpredictable we are. We're predictable in how non-logical we are and how emotional we are. That's where our predictability comes in. And people will talk about it enough in overall society and in business, you have to understand that at some point, or you have to have someone on your team that understands that. Otherwise, you're always going to be shooting in the wrong place and offering stuff that people just don't want. For me, that all starts out in the one-on-one relationship. So they say even about marketing, that what marketing is, is its salesmanship and print it, so to speak. It's salesmanship. Salesmanship in terms of a one on one relationship, except stretched out to the masses, okay, whether that be print or video or audio or what have you. So, I like going back to some of the classics. This is one of my favorites, I'm going to use books as an example because these books kind of hit on a lot of these major issues and these are all excellent books for this. Okay, this one talks about selling it's how I raised myself from failure to success in selling by Frank batcher. Okay, really good book. I've talked about this one in the past you can see mine has a roof you see there, yellowed and drawn in and highlighted and everything I can go back at any time and flip to a random page and read something go, oh my gosh, I forgot how good this book is. Every time. Every time I come back to it, I'm gone. Wow, so much wisdom in such a simple title and you think it's just about sales. It's not about sales is about humans. This is about how to communicate with other human beings. I don't care whether you're selling anything or not. This book should be required reading for everybody. Honestly, you should read it at least once. And look at how it affects your life. Because no matter what you're doing, you need to be able to communicate with other people if you want a better life. Now, if you're in business, that is what you're in, and I don't care. I know you think that you are in the window tinting business, or that you are in the dog food business, you're in the people business, you're in the communication business at all business comes back to that and someone on your team needs to understand humans. This is a good start. Books like this have a kind of one-on-one. There are ones that deal with very broad subjects that are also psychologically related. This is one specifically it's a psychological term, Triggers. This is Triggers is the classic by Joe Sugarman. 30 sales tools you can use to control the mind of your prospect to motivate, influence, and persuade. Whenever you see stuff about controlling the mind.

CEO BluBlocker™ to Victoria's Secret™ Marketing Copywriter Aerosmith 's Steven Tyler & Founder Joe Sugarman in Blu Blockers, Chillin in Hawaii CEO BluBlocker™ & Pioneer Direct Marketing Icon, CEO of JS&A Group, Inc, Does the name BluBlocker™ ring a bell?? Victoria's Secret™ ?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s & 80's, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. He sold a used airplane valued at $190,000 for $240,000 through a single magazine ad. Decades ago, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. In 2021 BluBlocker™ sunglasses are a Classic Brand, popular & sold currently at stores throughout the world with over 30 million pairs sold. © 2021 Building Abundant Success!! 2021 All Rights Reserved Join Me on ~ iHeart Radio @ https://tinyurl.com/iHeartBAS Spot Me on Spotify: https://tinyurl.com/yxuy23ba

How would your marketing results change if you could achieve 90% open rates and 60% reply rates to your emails? This week on The Inbound Success Podcast, 7 Figure Millennials podcast host Brandon Fong talks about the email marketing strategies he used to help SuperHuman Academy hit its ambitious growth goals, and how he's built on that experience to create the "Magic Connection Method" of email outreach. Through his podcast and consulting services, Brandon is on a mission to change what success means for an entire generation of young entrepreneurs—and he's using all the marketing lessons he learned in his own career to help others achieve their goals. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit BFo.ng/inbound to get a free copy of Brandon's training program on the Magic Connection Method Learn more about the Magic Connection Method (and use promo code 7FM to get $500 off the package) Connect with Brandon on LinkedIn Listen to the 7 Figure Millennials Podcast Transcript Kathleen (00:01): Welcome back to the inbound success podcast. I'm your host Kathleen Booth. And this week, my guest is Brandon Fong, who is the host of the seven figure millennials podcast. Welcome to the podcast, Brandon. Brandon (00:26): Thank you so much for having me. I'm excited to be here. Kathleen (00:29): I would love it if you could tell people your story, because I think you have such an interesting journey in terms of where you've worked and what you're doing now. So maybe you could talk a little bit about your background and then explain about seven figure millennials and some of the things that you've got kind of that you're working on at the moment. Brandon (00:46): Yeah, absolutely would love that. So I always like to start my story at Wisconsin Hills middle school. So I know it was a little earlier than most people would start, but that's where my story started. And I remember very specifically, I'd be sitting in the classroom and the lunch bell would ring. And like, if you remember from when you're in middle school, if you're listening to this right now, you know, whatever the environment of a middle school is with all the obnoxious sixth graders flooding into the hallways and stuff like that. And if you look closely, you'd see, I always carry this picture on my desk. So if you're listening as you can't hear it, but I have a picture of little nerdy Brandon. Kathleen (01:17): As you're, as you're saying this, I'm actually going to screenshot it so that somebody is listening, then they can go to the show notes and see the picture of little Brandon. So here we go. All right, got it. Brandon (01:29): Well, if you're listening, I had this big bugs bunny gap in my teeth. I had a, the, the, you know, these cute little glasses that I didn't really like that much, but so if you look closely at the halls of my middle school, you'd see little nerdy, Brandon hanging out behind everybody else, kind of procrastinating on his way to lunch. And you may be wondering why the heck would any sixth grader procrastinate on like the one time of freedom that they have during their day. Right. And the reason why is because when I would go through the lunch checkout line, I'd have my plastic tray with the curly fries or the chicken nuggets or whatever was on sale for the day. I put it down next to the lunch lady, I type in my student ID. And then up on the screen, it would show the words, Brandon Fong, $0 and 0 cents. Brandon (02:05): And the reason why it showed that is because I qualified for the free lunch program. And I was just so embarrassed. Like some days I would even hide out in the bathroom and try to distract my friends, or I would try to make some jokes. So they wouldn't see the screen or something like that. And I was super frustrated back then because I wished I had more resources. I wish I had more money. Right. But what my incredible parents taught me from a very early age is that if you, if you want to be successful, it's not about the resources. It's about learning how to be resourceful. And so one of the number one things that they taught me from a very early age was the power of connection. And so they would actually let me skip school when I was 16 years old and go to local networking events. Brandon (02:40): So I would be this 16 year old would probably be like oversized you know, dress clothes that didn't really fit me in that kind of stuff, but I'd be learning how to talk with these kinds of people. And so if you fast forward five years, I kind of kept practicing the skill of connection and learning how to connect with people. And so my senior year of college, I ended up reaching out to a really successful entrepreneur. His name was Jonathan Levy. He was the host of the superhuman Academy podcast. And I just reached out to him and that turned into an incredible, it kind of felt like David versus Goliath though, you know, it was like, who was I, some college kid reaching out to the successful entrepreneur, but that turned into an incredible relationship where I ran his marketing for over three years helped I was on the team where we added over a hundred thousand students through the online courses, a 1.5 million downloads added to his podcast or his YouTube channel. Brandon (03:26): And on top of that, Jonathan got into this really high level group called genius network. And if you're not familiar with it, it's a high end mastermind. It cost $25,000 a year to attend. You need to make at least seven figures to be in there. And Jonathan got accepted into this group and I got to go along with Jonathan and participate and engage with those meetings with people at incredibly high levels. So it was crazy. Cause it's like here I was this little kid just wanting more money. And then I got catapulted. I was the youngest person in the room at genius network at age 22. And I had this opportunity to learn directly from some of the world's most successful people. And so all that to say, there's really two main things I'd like to share about why share that story. One. I learned the power of connection. Brandon (04:05): I learned that you were just one connection away and it's been very true in my life that whenever I went to the next level, it's always been because of a connection with somebody. And so that's the key key lesson number one and key lesson. Number two is like, again, like I said, I had the opportunity to catapult into and see what success looked like. And if I went on the path I was on, I saw that there were incredibly successful people that seem like they approach success a little bit differently than other people. They like, they prioritize their happiness, their health and their relationships, and they're still incredibly successful. But at the same time, Kathleen, you and I have both heard stories of entrepreneurs or people that are incredibly financially successful, but they're like miserable on the inside still. And so that, that was the inspiration behind the seven figure millennials brand is to inspire millennial entrepreneurs, to prioritize their happiness, health and relationships while achieving their biggest entrepreneurial and financial goals. Brandon (04:54): So I'm on a mission right now to change the global conversation around what success means for an entire generation of entrepreneurs. Because I don't think that we can call someone successful if if they are still working on, you know, I mean, obviously there's, there's some elements to it, but I, I think that the true definition of success should definitely include the happiness perspective of it. So that's how I got my whole start and this whole stuff I've been working on some beer millennials since the I think it was September of this year. So it's all new I've, I've, I'm on my own since leaving Jonathan's company as a may of this year. So just over six months now. So it's been an incredible journey and I'm excited for diving into any aspect of that that you want to dive into. Kathleen (05:30): Well, I just have to say that I wish I had half of your energy and enthusiasm when I was your age. My life would probably look completely different right now, but that's awesome. I love like just your hustle and your, you know, the drive you're putting into doing what you're doing. I was really interested when you and I first connected in some of the things that you were able to accomplish at superhuman. As you said, you, during your time there, which was just a couple of years, you enrolled more than a hundred thousand students into the programs. There you increase podcast downloads by 1.5 million. You grew the YouTube channel by 15,000 subscribers through the Facebook community to more than 32,000 people, et cetera. And you were also primarily responsible for managing an email list that had more than a hundred thousand people on it. Kathleen (06:20): And email I know was a key part of, of how you all accomplished what you did. So I wanted to just start by digging into the topic of email because we all do it. It's not going anywhere. Despite everybody always constantly, again and again, saying emails, dead emails, dead. It's not dead. I don't know that it's going to die anytime soon. And so it's definitely a skill that I think we all need to master. So let's, let's sort of break it down. Like what, talk to me a little bit about what you did at superhuman, the approach you took. Brandon (06:50): So when it comes to email marketing, I think that it's really, I actually, with any marketing topic, it's really easy to go super complex and you want to do all this fancy pants, automations and that kind of stuff, but like sometimes automations can get in the way of you actually making money and helping people, right? If you make things too complicated. So I think at the end of the day, simplicity is really key. And so I was really focused on lots of like the, the content that was going out on a weekly basis, how to send engaging content, get people to engage with those emails, make sure our deliverability was high, that, that people were responding and, you know, increasing our engagement score on those platforms. And I think that, you know, just at a high level, some really important things to talk about here. Brandon (07:29): And I know you have some very advanced listeners, but I think for me, it's always been crazy to think about, you know, the fundamentals, like what are the fundamentals, the things that are always true that will continue to be true. And then how can we make sure that we're not forgetting that in, in, in all this crazy stuff that we're going on? So whenever I was creating an email automation or a broadcast email, I think it's really hard. Or it's really easy to think, Oh, I'm writing to a hundred thousand people right now. Right? But like, to me, whenever I would sit down to write an email, it's always about how am I writing to one person? Cause it's like, your language is entirely different if you're trying to talk to masses and then nobody actually responds to it. So I think in our world today with marketing, with lots of rooftop marketing is what I, what I've been calling it lately where people are just kind of screaming from a rooftop, but like how can you create engaging content that get people to lean in and make them really interested in engaging with what you're doing? Brandon (08:15): So we can, we can talk a little bit more about that. We can also talk about, I think there's another interesting topic where it's like, people think that they have to create either content or promotions and they view them as two completely separate things. But there's some other ways that you can make sure that you're doing hybrids, that you're, you're, you're engaging people and also moving them forward through your funnel and that kind of stuff. So however you want to take it or we can dive into anything else. I said that before, too. Kathleen (08:36): I'm really happy that you talked about writing as though you're writing to one person because that's, I so strongly believe in that that's something that I do. I think in, in the email marketing world, they call that the rule of one, like you should have one person in your head and you're writing that email to that one person. So talk me through like how that plays out as you're putting your email together. Brandon (08:56): It's funny. Cause like, you know, sometimes I'll even go into Gmail and I'll write my email on Gmail, just because it's like, when you're sitting inside of your, you know, your ESP or your, you know, active campaign, you know, whatever you're using, it's like, it's easy to like kind of lose sight of what you're doing. So sometimes if I'm stuck, if I'm like this doesn't sound right, I'll literally just pretend I'm writing an email inside of a Gmail. So I mean, I, I, I can take that in many ways. I mean, for me I'm a huge copy nerd, so I'm always studying copy. So like I'm always looking at creating what Joe Sugarman calls, the slippery slide effect where it's like, you read the first word and then you can't help or you read the first sentence, you can't help but read the next sentence. Brandon (09:33): And then it leads to the next sentence and the, before the end, you pop out and you, you know, you're at the call to action or whatever it is. So for me, it's always about short, concise sentences. It's about very seeing, seeing, I'll usually write an email and then I'm like, what can I subtract here? How can I say this more concise? How can I cut out the fluff? And how can I really just get to the heart of the matter? Maybe there's some, you know, explanations or things that just didn't belong there. So I'm always reading my emails out loud. I'm always you know, like I said, checking to see how I can make it more concise. And I'm looking at creating that, that slippery slide so that people pop out at the end and are really interested in engaging with whatever content was being sent. Kathleen (10:09): I would love to get your take on subject lines because obviously with email marketing, it all starts there. If you can't get somebody to open your email, you're dead in the water. I have, I have certain opinions about this. And it, and it relates to this topic of writing. Like you're writing to a singular person because marketing subject lines are really, really different than the subject lines we write when we're just writing to connections or friends. You know, oftentimes when we write to connections and friends, like we don't, we're not using title case in our subject lines, for example you know, in fact it may all be lowercase and we're not necessarily telling them like what what's in the email. It could be something simple like FYI, I thought you might be interested. I dunno, like how do you, how do you handle that? Because there's a certain school of thought that like your subject line with marketing emails should, should tell people what they're going to find in the email. And then there's another school of thought that's like, no, it should just literally be something that grabs their attention and gets them to open it. Brandon (11:10): It's a great question. Sometimes when I'm stuck with subject lines, like I studied lots of viral headlines. Like I have a spreadsheet that like I've went and I've researched like bunch of content that has done really, really well. So I'm always modeling what's working in this space. And another thing that I'll do is like, I have an email where I'm subscribed to dozens, hundreds. I don't even know maybe at this point, thousands of different newsletters. And so sometimes I will scroll through and I can say, okay, if my email was competing with all these other emails and it was in this inbox right now, would I be compelled to click on it? And so those are some of the small tests that I do. I mean, there's, it's interesting. Cause you brought up like the difference between sending a marketing email and an email to a friend because something that I do sometimes depending on the kind of engage, the automation that I'm running right now, but sometimes I will create an email that will look like it's an outreach. Brandon (12:04): So like some, like it just has to do with the formatting too. So it's like, I'll create an email that will look like it's actually coming from somebody that's not in the marketing world. So I'll make sure that it's not centered. I'll make sure that, that it's, it's kind of like, I test it to make sure that if I want to open in Gmail, it actually looks like it's being sent by somebody. So there's different things that you can do. There's this concept of a nine word email by Dean Jackson which I don't know if you've ever experimented with that personally, but like we found that to work really, really well when we were at superhuman and the concept of a nine word email is basically the fact that it's just, it's just, it's exactly what it is. It's a nine word email. Brandon (12:39): So it's like you send the message and it's simply a question like, are you, are you in, are you interested in whatever the outcome that your company is working on right now? And that's it, it's just a question. And then it's kind of a strange thing to get in your email inbox because people are used to these really long emails, but then you get this nine word email, and it's just a question. It looks like it's coming directly from the person and you can get incredible responses from that and then take that opportunity of those responses to engage with them and enroll them, or, you know, figure out a resource that you can provide them. But that's another thing that I've been really obsessed with now especially in today's world where we want real connection with people is how can I get people to reply to the email? And then how can I just leverage customer service or, you know, another opportunity to just engage with them and really make them feel like they have a relationship with the brand. Because like I said, it's like, we feel like we're being yelled at all the time. At least sometimes I feel like that way. So it's just like, how can you get people to lean in and actually respond and engage and train, train that behavior of like somebody's actually interacting with you as if they would interact with somebody else. Kathleen (13:39): So what is working for you to get people to engage? Brandon (13:41): I think the easiest thing too, is like when, when you were sending an email that is designed to get somebody to engage, you have to make it easy for them to respond to it. So like you think about these two questions reply yes. To this email, you know, it's like easy for someone to copy it, copy and paste the word. Yes. Or tell me what the number one goal is that you're focused on right now. And there's a time and a place for both. But if you're looking at simply just getting somebody to respond and open the door to a conversation, you want to make it super easy. So sometimes I found that to work where you just give them a prompt, like just say, Hey, respond with this specific phrase and then we can go. So like, those are obviously easier to get people to respond if you have something very specific like that. But if you, if you're looking at a different kind of engagement where you're wanting people to signal and say, for example, you're validating a new product offer or something, you know, like you, you wouldn't want people as as many responses, but you'd be more interested in the quality of responses and people self segmenting based on their interest. Right. So then you could ask a more specific question that will lead to a less, a lower reply rate, but most likely higher qualified leads. Kathleen (14:42): Yeah. That's, that's really interesting. What about, I mean, the other topic I'm always fascinated with, with email is just kind of list management, right? Like email it's so easy to abuse, email and send too much too frequently. Also keep people on your list who maybe aren't engaged. So it's kind of a big topic, but what's your approach to that? Brandon (15:10): Huh? This is something that I was kind of learning a little bit more on the tail end of superhuman. It's like, how can you make sure that you're cleaning up your list appropriately? How can you make sure that you're unsubscribing people that aren't engaged? So I mean, I guess I can kind of distill a little bit of, of, of what I've kind of taken as my approach, but I mean, right now it's like, I want to make sure that people are engaging with me and if they're not engaging with a certain amount, I have like automations that will track. If they've engaged within a certain amount of time, lots of ESPs will have standard automations to determine with tagging how often they are engaging with your content. And then if they're, if they've been moved to the disengaged tag, which could be, you know, up to 90 days plus of disengagement, then you move them to a separate list, which you can then try to re-engage them. Brandon (15:55): But another thing that I've been experimenting with that maybe this is kind of like a newer topic, but it's like, how can you completely move them from your ESP and move them to a different ESP because you're ruining your sender score if you're sending to unengaged people, but at the same time, they haven't told you that they didn't want to hear from you. And so there's a chance they might re-engage. So that's something that I, I I'll just be completely transparent. Like I haven't really experimented with this as much, but like something I'm really excited to do potentially is moving to a different ESP, still continuing to send the, the content. And then when they re-engage moving them back to my primary ESP so that I can keep the engagement score high. So that was kind of just a riff, but hopefully I can, Kathleen (16:31): It's really interesting that you bring that up because I always struggle with that. Like, and maybe I'm just an internal optimist, but I don't, I don't want to ever completely write off my disengaged people, but you're right there. There's such you risk a lot by constantly emailing them. So you do have to be very selective in how you choose to send things to those people. And that's an interesting approach that you just mentioned. Brandon (16:54): Yeah. And I, Oh, sorry, go ahead. Go ahead. I was going to say too, I think something that I've, I've studied from and I've seen work really well too, is like, I think I mentioned it at a high level before. It's like, people will think that you have to do content and promotions and you view them as two kind of separate things at once. But something that I've learned recently, I saw it being done in genius network. I saw it being done. I'm learning from this guy named Dan Kechele right now. And he uses this a lot right now, but there's this, there's this thing called the super PS. And so what, you may have the right offer, but it might not be the right timing, right. It may even be the right target market, but it's like, it's just not the right time for them. Brandon (17:31): And so the number one thing you can do is make sure that you're giving more offered more frequently so that when it is the right timing, they're ready to move forward. So that's another thing that was kind of a switch for me recently. It's like, okay, I don't have to view this as, Oh, I'm only sending value based content. I'm only sending a promotion right now. How can I, my podcast content or a YouTube video or any other kind of con content I'm creating. And then in the PS say, Hey, what PS, whenever you're ready, here are three ways that I can help add value to your business or, you know, whatever the topic is. And then it's like linked to the podcast link to a front end product, you know, or whatever, based on tagging. If you want to go more dance, you could or, you know, subscribe or check out other pieces of content. So that's a, that's a way that you can easily add value to people while simultaneously providing them with next steps to move forward in the next step of the value letter and not view it as something that's completely separate from each other, but rather working together at the same time. Kathleen (18:26): I am a huge fan of the PS. So I'm really glad that you mentioned it. I think it's, it's very underused by marketers and I've actually seen really good results. So that's interesting that you brought that up. Another question. So before you mentioned setting, sending emails that look as though they came from somebody's personal Gmail, another thing that I love that when do you use that approach versus when do you use like a more formatted email stuff? Brandon (18:54): Good question. So I, I am taking the approach right now with my email list is I'm kind of starting fresh and have the opportunity to relearn from, from what I experienced with managing the email list with a hundred thousand people. So it's like when I'm starting a relationship with someone, I want to set the tone right away that I am just a human that they can respond to and interact with. And so in those initial automations, I try to make it look more like it's coming from me. And, and so it'll be formatted more like a Gmail and asking them to reply to things frequently I'll even like follow up on an email that I sent. That's something that people don't do that much when it comes to sending, setting an email automation, but it's like, I'll send the first, you know, whatever they subscribed with and then I'll wait a day and then if they didn't open or apply to that, then I'll, I'll follow up and say, Hey, I'm just bumping this to the top of your email inbox. Brandon (19:41): Like I copied and paste the message. Sometimes things get lost in cyberspace because especially when you're sending the first email you're dealing with, you know, the spam, spam, spam filters, and if you're getting lost in the, the promotions tab and that kind of stuff. So that's, I mean, that's a really high level response to that is that in the initial automations, I'll be sending stuff that, that makes more look like I'm sending from them. If I'm sending out a podcast, maybe I make it, I make it more centered and it's kind of more of a broadcast email, but I kind of switch it up. You know, I, I just, I don't want people to get used to one particular thing. So I'm always looking at like making it interesting and engaging. And depending on the context, if I want them to reply more, or if I want them to simply just click on something, then it might depend I'll switch the format. I think. Kathleen (22:10): I'm glad you brought up that you resend things to people who haven't opened your emails, because I've always thought that that was a big missed opportunity also for marketers where, you know, you pour all this energy into creating a, what you think is a great email. You could send it out to potentially a very large list and then some percentage, usually a fairly large percentage, because let's be honest, open rates, generally average somewhere between let's call it 12 and 25%. So 75% plus of your recipients don't even open it. A lot of marketers just sort of like say, Oh, well, right. But I like that approach. Or do you change your subject line when you do that? Like, how do you, what do you do to see if you can get somebody to open it when they didn't do it the first time? Brandon (22:58): Yeah, you can switch the subject line around. That's like a really simple way of doing it, but I guess this doesn't directly answer your question, but another thing I'm really excited about right now that I've been experimenting with is this concept of trigger emails. And basically what that is. It's like when somebody clicks or replies to an email, you can set up an automation that sends an email, the second that they opened or clicked. Cause you know, that they're in their email inbox already. And so say for example, you were sending out a piece of content that was related to a product that you have out, and it's just a piece of content. So you could send that out and then they, if they clicked on it, obviously they're interested on that topic. And then that can trigger an automation to go out, to send another email. That would be like, Hey, I saw you're interested in this topic. Here's, you know, maybe a front end value ladder thing that you could add a that's more like a cheaper product, or maybe it's a book to a phone call. If you're, if you're doing that, that kind of another interesting thing that I'm like, how can you create an automation where they're, you know, they're already engaged because they just clicked on it or they just replied to it. And then you toss in the automation to follow up on the back. Kathleen (24:08): Yeah. I love, I love that triggered sequence. That's really cool. I guess you have to have like a decent email platform or marketing automation platform in order to trigger it though. Right? Brandon (24:17): I actually, you know what, I haven't experimented with different ESP. I'm an active campaign fan. So I know you can do an active campaign, but I know it's fairly common that inside of an ESP, you can click it and tag someone based on a click or tag someone based on a reply. And then typically on other ESPs, you can send another automation based on a tag being added or based on a click in an email. So those are some standard ways, but yeah, I wouldn't be able to comment on how to do that within different ESPs, outside of active campaign. Yeah. Kathleen (24:47): So shifting gears for a second, you, you spent a lot of time at superhuman, really, you know, sharpening your email skills and now you've left and you're out on your own and you're refining kind of some new approaches to emailing. And I know you have one, you call the magic connection method and right now it's your number one marketing strategy. So I would love it if you could break down what that is and explain kind of how it works and how it's getting you such great results. Brandon (25:15): Yeah. And I know we're talking about inbound here, so I want to make sure that this has relevance to the conversation here. So it's like, you know, if you're in SEO, you're getting back links. If you want to create YouTube, grow your YouTube channel for more inbound leads like you want to have partnerships, same with a podcast, you need to get gasser. If you want to get featured on podcasts, you need to outreach. So like that's where or strategic partnerships for that, for that matter for any kind of content creation, that's where the magic connection method really comes into play because it is, it is a cold email process that I'm using right now. That's getting about 90% open rates, about 50% reply rates and, and, and opening the doors to incredible conversations that lead to relationships that can help, you know, any in any marketing activity for that matter. Brandon (25:56): So I'd love to walk through the three steps, the three steps that people can use. Okay. So it's pretty simple. I'll give a high level overview. So there's three steps. The first part is the hook. The second part is the irresistible offer. And the third part is the no oriented question. And I will say before I dive into those three things, the whole goal of this magic connection method process is simply to get them to respond to the email. That's it. And I see this like being an issue a lot in the marketing space, it's like, you'll send an email to develop a partnership relationship. And it's like, people will ask for a call right away, or they'll try to send to, you know, a website and say, get back to me or something like that. I just want to make it as simple as possible for someone to respond to my email so that then I can engage in the relationship and, and figure out if it's even a right fit. Brandon (26:41): If there's a way that we can go else elsewhere. So that's the whole goal is to get them to respond. So the first part is this part that I call the hook and the biggest mistake that people make with the opening lines of an email. And you've seen this Kathleen and they make it all about them, right? Like, hi, my name is Brandon Fong, and I've done blah, blah, blah, blah, blah. I've worked at this company and I own this cool thing. And you're kind of just like, Whoa, like, I don't like, I'm sorry, but I don't really care at this point, you know, or, or your email inbox, your LinkedIn inbox is a perfect example. Kathleen (27:08): Oh God, don't get me started Brandon (27:11): Like, Hey, you're a human. And we're both wearing a blue colored shirt. Like let's connect them Kathleen (27:15): Or even worse. It's Hey, you're a human. I would like to sell you my SEO services proposal. How come you haven't called me back yet. Brandon (27:24): Yeah, exactly. Yeah. So, so how can we stand out from the noise? It's very simple. It's just that we just have to show that we care about the person that we're reaching out to. Right? So the very first part, it's not something that you can copy and paste because you have to actually do the research on somebody to reach out to them. So some of the most powerful things that you can use in this first part is if you have a mutual connection, that's like the strongest one. Otherwise if you've consumed their content and enjoy their content or got results from their content, you can share a compliment on that if you like their experience on a company. So this, it depends on your ability to do research on the person that you're reaching out to. And I, somebody asked me the day when you use a magic connection method, email versus a non other kind of email, and I'm like, I'm sorry, it's black or white for me. Brandon (28:06): It's either, I'm going to take the time to research somebody and like, actually make sure I'm developing a relationship or I'm not going to send the message at all. So, so that's kind of the first part. It's one to three sentences show that you are actually took the research time and time to research them. The other comments I'll make here. And I don't think this is, as you know, maybe this isn't something that as irrelevant to your audience, but it's like, it's, it's one to three sentences. Sometimes I see people like they go from one to three sentences to like creeper and stalker status where it's like the way a book on you. And it's like, no, that's, that's getting weird. Let's just keep it to like one to three sentences show that you, you, you know, short, concise sentences that we cared about them. Brandon (28:41): So that's, that's the hook. The next part is the irresistible offer. So I'll usually transition by saying something along the lines of like, besides wanting to share that with you. I do have a quick question for you and the irresistible offer. There's a big difference between a normal offer and an irresistible offer. And so the example that I actually heard, somebody brought it up the other day and I've been using this as an example, Kathleen, have you seen those companies that are doing mattress sales online, they're selling mattresses online. So I love this as an example for an irresistible offer, because it's like, think about the traditional way that you would buy a mattress before these online retailers is that you would have to go into a store. You would kind of awkwardly lay on this mattress in the middle of a department store with like your jacket on. Brandon (29:24): And it's just like, you don't know if that's actually would be comfortable at night and then you have to make this decision, this purchase decision for something that you're gonna sleep on for however many years, are you gonna own that mattress? Right? So that's kind of a terrible, terrible user experience, I guess. So these online retailers, what they've done is they've created an irresistible offer and they say, Hey, Kathleen, what we'll do is you take our quiz and we will ship you the mattress. You can try it for 100 nights, sleep it in your own home, your comfy, PJ's tested out drool on the pillow, what I say, you know, whatever you do at night, make sure it's a good fit for you. And then if you don't like it, you can send it back for a hundred percent money back guarantee. So that's an example of an irresistible offer. You make it very easy for, for that person to say yes to it. You made it very they had a lot to gain from it and you minimize the risk right? The time and money risk is like you showed. So those are some of the keys of creating an irresistible offer. Kathleen (30:13): I have to interrupt you for one second, because when you were describing the mattress buying experience, all I can think of in my head was what if we like put on our pajamas and went to the mattress store in our PJ's with blankets and pillows to try to mostly as possible experience. Brandon (30:33): Yeah. Can I take a nap here? Kathleen (30:36): No, I, that, that picture just came into my head really, really clearly. So I definitely think that the irresistible offer is much better. Brandon (30:42): Yeah, yeah. I would say so. Yeah. And there's a, there's a quote by Dean Jackson and he was the guy that I mentioned earlier with a nine word email, incredible marketer. But he has this quote where it's like a compelling offer is 10 times more powerful than a convincing argument. So how can we create more compelling offers that get people to lean in instead of trying to argue with them, you know? And so like, that's, that's the point of this irresistible offer? And I will say like the very first irresistible offer I ever created was the email that I sent to Jonathan that opened the door to that relationship with working with superhuman is because I had been listening to his podcast. I had been subscribed to his email newsletter. I had been following his content and I've been taking meticulous notes for months. And so I sent him a message and I was like, Hey, I've been following all this stuff. Brandon (31:22): And I identified all these areas that I think could be improved. I have some suggestions for you. Here you go. Here they are. And if you want help implementing them, I'd be happy to do that a hundred percent for free. I don't want to be paid for it. And if you don't like my work, you can just, you know, no harm, no foul. We can just part our own ways. And like, we can go off. So like that was my first year resistible offer that I ever made that opened the door to that relationship. There was no money risk. There was no, I mean, maybe some supervision, risks, I guess that's the risk you take when you bring on somebody like that position it. So he had a lot to gain and I made it easy for him to say yes, and that opened the door to that incredible relationship. Brandon (31:54): So how can you create, what is the irresistible offer if you're listening right now in your, you know, whatever, whoever you're trying to outreach and I'll, I'll go, I want to share two specific things that I I've, I've said a lot that I found to work really, really well for that irresistible offer is if there's some kind of a component that you show that you did the work ahead of time for them, that's really important that, that you can show them that like, Oh, they've already invested in this that made it really easy. And so I like to also do it with something very tangible, like a Google doc or a video, like, Hey, I put together a video for you that has this. Or I put together a Google doc that explains this irresistible offer that I've created. And so like, I like to reference that in the irresistible offer. So it shows that I've invested time and energy into it. So I've been going for a while. Is there any, anything you wanted? Yeah, I know. It's just, Kathleen (32:40): I think it makes complete sense because like, if you are a student of some of the more like classical marketing texts, there's like CLD news persuasion where he talks about the concept of reciprocity. And I think that that has a lot to do with what you're talking about, where if you've done that work ahead of time and you've invested in getting to know the person and done your research on them, there's, there's a there what you're doing is you're showing that you've already put the time in. So I think it does make someone feel so they need to at least give you a little of their time. And then it also reminds me of I don't know if you've ever read the book. I think it's called give and take by Adam Grant grant. Yeah. Oh, it's such a great book. And I mean, it's just like, everybody should read it regardless, like just for life, but it's an awesome book for marketers to read about, you know, you really need to give first. And so I think your examples are really fantastic illustrations of, Brandon (33:32): Thank you. Yeah. I, you know, I've studied Joe Polish a lot from genius network and he has this quote life gives to the giver and takes from the taker. So, you know, how can you show up as somebody that's constantly looking at adding value and supporting somebody and again, even if they replied and if it didn't make sense for my irresistible offer, like I'd be looking for ways that I could connect them with resources or people that I could help them. So it's like, I just, I love to just open doors to, to relationships and keep them in my lexicon of database of people that I can connect them to. So if you just take that approach and it's just like, Hey, even if it doesn't work out, like I have some connections potentially that could work out for you. Like, you know, somebody's going to respond just because they see that you're, you're genuinely invested and you want to care about the relationship that you're reaching out for. Brandon (34:09): So, so anyways, so, so now we've, we've covered two of the three steps. So we've, we've got the hook, we've showed them, he cared about them. We showed that we have something incredibly valuable for them that that shows that they have a lot to gain. They, we did a work ahead of time for them, and it's very simple, tangible, tangible, like a Google doc or a video is what I've tested to work. The last part is now we just got to get them to respond to say, okay, let's let me tell, tell me more about this. So in the past I tested yes questions. Like I would say, are you interested or something along those lines and those work, that's fine. But then I read this book, one of my favorite books of all time never split the difference by Chris Voss. And for those of you listening that I've never heard of it. Brandon (34:49): Chris is an ex FBI hostage negotiator. So this is the guy that's on the phone when there's some lunatic in a basement of a bank with millions of dollars and 10 hostages. And he's about to blow up the place. Like, what do you say on the phone to make that the, you know, the, the, an unsub or I've been watching lots of criminal minds, like the unsung, what do you make him not, you know, not blow up the place. And so one of the things that he teaches is this concept of a no oriented question. And the way I like to explain it is that every single day we have a finite amount of yeses that we can give, right? Because whenever you say yes, what does that mean? It means you're giving what your time. It means you're giving away your money. It means you're giving away your energy. Brandon (35:29): You're giving away something, whenever you say yes to something. And so if you compare that to the exact opposite, it's a lot easier and a safer if we say no to something, right? Cause whenever you say, no, you feel like you're not being pressured. You feel like you're in control. And so the no oriented question is simply taking what would be a yes oriented question and just making it so that their response to do it is no. So that means starting your question with, would it be a bad idea if dot.dot, or would it be ridiculous if dot.dot? So like, if we're going back to our example, show that we cared about them, we created this Google doc, would it be a bad idea if I sent this over for you to check out? So like that, that would be an example where now the person's got reaction is not you know, no, I'm not interested in it. Brandon (36:15): Don't tell me more about it. It's more of like, no, it's not a bad idea. Let me know. I'd be curious to find out more information about it. So there's no worries. The questions are very, very powerful. You can use this. Not only here. I mean, Chris boss teaches it. I use it the other day. I was at actually I won't even go there, but like Chris boss's book is really, really good if you want to, if you want to go there. But so, so that's important. And I would experiment with no oriented questions in other areas as well. Because as an example, if somebody is not responding to your email after they've replied to you and you're supposed to work on a project together, the question that Chris teaches in the book, that's so good is like, have you given up on this? Brandon (36:51): Like, and so now that person is like, Oh no, I haven't given up on this. Or another way that you could reach out to is like, are you not the right person to talk to about this? Because if they're not responding, they get that email. They read it and they're like, Oh, I am the right person. No, I am the right person. I will, I will respond to this. I'll tell you. Or if they actually weren't the right person, they'll say, no, here's my colleague that is responsible for this blah, blah, blah, blah, blah. So there's plenty of ways that you can toss in no oriented questions. I would, I would just encourage people listening though. It's like I had, I gave this presentation once and somebody responded with a magic connection method, email. Cause you know, it's always cool that when people take, take what I teach and they apply it, but somebody respondents, would it be inappropriate for me to blah, blah, blah. I'm like, I don't like the word inappropriate. Cause it's like, it's just like not I'm a copywriter. So it's like, it just didn't, it didn't land. Right. It's like inappropriate. Kathleen (37:38): It has such a negative connotation. Brandon (37:41): Exactly. So, so let's just put like some, some, some like bumpers up, like, you know, start with, would it be a bad idea? If, would it be ridiculous? If, and it's funny because my wife and I, even when we're grocery shopping, like Leah will be like, well, would it be a bad idea if? Because I use them all the time. Kathleen (37:56): Would it be a bad idea if I bought this really great bottle of wine right now? Brandon (38:01): So that's it, that's it, it's, it's very simple. The hook, the irresistible offer, and the no oriented question, opens the doors to these incredible relationships. And and then you can leverage that to form incredible friendships, strategic partnerships, collaborations for content, you know, whatever it is that you're looking at accomplishing it's, it's kind of a copy and pasting that you can use. Kathleen (38:21): And tell me more about the results you've been getting from this. You mentioned it earlier, but I just wanted to like, come back to that for a second. Brandon (38:27): Yeah, of course. So like, I mean, I'm seeing 90% open rates and I will say as an asterisk to that, the first email that when I ever send it usually gets about a 30 to 40% open rate, but I follow up like two to three times afterwards. So like that initial email that gets sent over time, it will get about a 90% open rate if you're doing things the right way. And then I'm typically getting about 50% of people to reply to these emails. And then, you know, you can engage, engage the relationship even more you know, you can send them, I'm, I'm talking with somebody right now. Who's, who's interested in, in leveraging this model to create individual workshops for companies to do sales and marketing training. And so, like, that's, that's something that we were using this kind of process where it's like getting them to respond, to attend this, this you know, education-based event. And so that's another context of that it's being used. Kathleen (39:14): So you're getting 90% open rates. Do you have a particular subject line you use? Brandon (39:19): Ah, great question. So so this is, again, it's actually funny, cause you mentioned Cialdini before he has another book called Pre-Suasion and it just, I'll be completely honest. I actually haven't read the book, but it's just like, I understand the topic, cause it's really important to understand what people are experiencing before they experience your content or your email or whatever it is. And so some people will use a subject line, like quick question or something like that, but it's not a good pre-frame because it's like it could be click baity, you know, people are using that kind of thing all the time, you know? So in the subject line, I'm usually what I do is I take a condensed version of the irresistible offer so I can show them that they have something that they can expect to gain as, as a result of opening this email. So that's usually how I suggest people to do it. It's nothing that you can, you can't steal the ones that I've been using. Cause it's like, it's, it's an irresistible offer that I'm creating for someone. So whenever you're Kathleen (40:06): On the spot, but like what would be an example of that? Brandon (40:09): Well, would it be okay if I, I mean, I'll be completely honest. Like I got on this podcast cause every time. Kathleen (40:13): No, I was going to say, even if you didn't, you totally use this on me and it worked, so yeah, let's do it. Brandon (40:18): Yes. So I think, I think the subject line for when I reach out to you is like the inbound success podcast, number one episode or something like that. And I referred to an episode that I listened to and then I also re referred to, you know, a bunch of topics that I think would be valuable to your audience. And I told you, I put together the document that, that showed all the different things that I could add to the audience. So that's an example of, of the subject line I was working for me. Kathleen (40:40): Yeah, no, I mean, and I will give you kudos because you did very few people take the time to send me pitches and I get a lot of pitches. I probably get five a week. Very few people take the time to like say, Oh, I listened to this episode or that episode. And here's what I liked. In fact, very few people take the time to actually figure out what the podcast is about, which is my first filter. Like if they pitched me on some topic having to do with sales or, you know, like starting your own business, I'm like, this is not what my podcast is about. So those are the obvious ones, but like people who've actually listened and can, can speak to what the podcast is about. That gets my attention. And then you did you put together, it was like a three page Google doc with long descriptions of like, here are some different things I could talk about. And I was like, wow, he really did his homework. Thank you. So it, it for sure worked. Yeah. Brandon (41:30): Well thank you so much. And I think it's important to think too, like the person that you're reaching to, there's a concept in copywriting. It's like enter the conversation that's already happening in your prospect's mind. And so it's like when you're reaching out to them, that's another kind of filter. I always put it through. It's like before I send an email, how would I feel if I was receiving this thing? Like, if I'm a podcaster, what are the things that I'm looking for? I like, like me as a podcast or now it's like, I want good guests that can provide valuable content to my audience. And so like thinking about from the perspective of the person you're reaching out to like, what is valuable to them and how can you help assist and provide them with resources or connections or anything that can help support what they're looking for inherently. And if you, if you hit that correctly, then that's when you're really going to develop these relationships. Kathleen (42:11): Yeah, for sure. Well, I could probably talk to you all day about email. We're coming up on the end of our time. So I want to change shift gears for a minute and ask you the two questions. I always ask all my guests. The first one is we obviously talk a lot about inbound marketing on the podcast. So is there a particular company or individual that you think is really knocking it out of the park when it comes to inbound these days? Brandon (42:32): You know so I was thinking about this and I feel like there's like, there's probably people that you come up to that are being referenced all the time. But for me, one of my favorite inbound marketers, or just marketers in general is Russell Brunson and ClickFunnels. Like the content that they create is so phenomenal, the ecosystem that they have developed. I mean, like it's, I'm a perfect example of me finally converting on Russell Brunson stuff after years, like I had been consuming as podcast. I wasn't a user until like four years after I'd been already getting value from the stuff that he was sharing. And so, but he just kept showing up, kept adding value. And so I love the content that he creates in the ecosystem he's built on, on just getting people results. And then he's just the natural by-product of wanting to work with him because he's done such a good job. Kathleen (43:15): It's a great one. So how do you stay up to date? Like how do you keep yourself educated and stay ahead of the curve when it comes to like all the things that are changing so quickly with digital marketing? Brandon (43:26): No, I think I'm going to give kind of a non-traditional answer here and then I'll give more of a traditional answer. Cause it's like somebody asked me the day, it's like, how did you learn about marketing? How'd you learn about entrepreneurship? And I think that the best lessons come from simply observation of day to day experiences, because it's like, when you can understand the first principles of human behavior, what makes people do what they do? What makes, you know, it could be even a conversation where like I was having, what was the, I'm just a copy nerd. So I was talking to somebody of the day and they're like I have this goal and it's interesting to me, but it's just like, I wants to make sure that my family is proud of what I do. And like when he said that I'm like, Oh, that's good copy. Brandon (44:00): Because it's like that, that, that tied into what he was doing. Like what motivated him fundamentally. So it's like, I'm always observing conversations. It could be a billboard, it could be, you know, a sign in the grocery store. I think that's really where my best marketing knowledge comes from is just like observing and understanding what's working. But for a more, you know like applicable thing that for a source of information, my best information always comes from conversations with people like high, high level people that are in, that are doing stuff in the marketing world, because like they have their fingers on the pulse. So, you know, anytime you can connect with like a high level mastermind or a strategic partnership group, I'm an incredible group right now called tribe for leaders. And they do these, these pod, they put you in a pod with three to four other marketers and entrepreneurs and they just facilitate conversations. And there's this, there's this quote by Joe Polish. Again, it's like, you can't read the label from inside the jar, but everybody's sitting inside of a jar. Right? And so it's like you have this incredible opportunity to learn from other people and what's working in their industries. And so that's super valuable for me. And how I kind of stay up to date is just like learning. What's working from other people that are doing stuff on a day-to-day basis in their particular industry. Kathleen (45:05): That's such a great quote about the jar and the label because we are, we all are in our little bubbles and getting out of your bubble is like the best thing you could possibly do. So it's funny. My podcast is my mastermind. Yeah, that's how I get to talk to so many interesting people like yourself. So if somebody is listening to this episode and they want to learn more about the magic connection method, or they want to listen to your podcast or connect with you and ask a question, what is the best way for them to get in touch with you online? Brandon (45:33): Yeah, thanks so much. So I actually put together a special link for you guys if that's, if that's okay. I can share that. So I always like to explain beforehand, cause it's a short link that people aren't kind of like, they're like, I've never heard of this short and like it's cause I created it. I bought a Nigerian domain to make it happen and I'll explain. So my name is Brandon Fong. So I wanted the short link B F O dot N G. So that's what I, it's the.ng is Nigeria. So that's the short link B F O dot N G slash inbound. And that will take you guys to some more goodies that you can get. If you want a training on how to leverage the magic connection method, more specifically, a hundred percent free. And I thought also what's the most valuable thing I could give to you guys. Brandon (46:09): And I figured, well, what if I just gave you messages that have worked for me that you could just copy and paste? So, so that, so that's something that you guys can grab on there if you go to BFO dot N G slash inbound. And I give some of my automatic emails that I call. So you can just kind of model off of what's worked on there. And then on there as well, also share my podcast, but, but you can check that out right now. It's at the seven figure millennials podcast. And like I said, that's all about entrepreneurs who are prioritizing their happiness, health and relationships well pursuing their biggest entrepreneurial and financial goals. But also just as a, as a final thing, if you want to get the magic connection method, you can just go to magic connection, method.com. Brandon (46:44): And then the coupon code I give to my podcast listeners is seven FM. So I'll just give that here as well. You can use that coupon code and I'll unlock an extra $500 with the bonuses. So I do an interview with Joe Polish. I do an interview with Wayne Breitbart, who is one of the foremost experts on LinkedIn. He shows how to get a connection and then leverage that connection to connect with other people. So there's a whole bunch of other goodies that I added in there. So that's the coupon code seven FM. If you use that now unlock those extra bonuses. Kathleen (47:11): All right, well there you have it. I will put all those links as always in the show notes. So head there, if you want to check out any of those resources or connect with Brandon and if you're listening and you enjoyed this episode, I would love it. If you would head to Apple podcasts and leave the podcast or review that's how other folks find out about us. And if you know somebody doing kick ass inbound marketing work, tweet me at @workmommywork because I would love to make them my next guest. That is it for this week. Thank you so much for joining me, Brandon. Brandon (47:40): Thanks so much. I had a blast.

Some thoughts on Joe Sugarman’s book Triggers and gaining trust with your audience. Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/ Transcription Do you use authority to gain trust? Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live. Today I want to talk a little bit about gaining trust with your customers and how do you go […] The post Do You Use Authority To Gain Trust? first appeared on BrianJPombo.com.

En este episodio, comparto mis observaciones 100% no científicos sobre las diferencias entre algunos aspectos de marketing digital en Estados Unidos y de los paises Latinoamericanos. Especialmente observo el deseo de tener contacto directo con un ser humano de parte de los consumidores latinoamericanos.También describo los orígenes de las tácticas de marketing digital a través de los expertos de marketing directo estadounidenses como Claude Hopkins, David Oilvy, Eugene Schwarz, Joe Sugarman, Jay Abraham, Dan Kennedy y más. Además comparto mis observaciones entre la experiencia cotidiana de los mercados tradicionales latinoamericanos, en el que había una conexión personal con los dueños de los puestecitos, y la predominancia de los supermercados en Estados Unidos desde los 1950s y la experiencia poco personalizada. Finalmente describo los orígenes de Sears cuando comenzaron hace más de cien años como un catálogo nada más, y la necesidad de las pequeñas comunidades aisladas en zonas rurales de los Estados Unidos de tener que comprar bienes de consumo por catálogo como antecedente del marketing digital en ese pais.

Everyone seems pretty impressed at how copywriters can turn words into dollar signs… so I wanted to give you three actionable steps if you're just getting started in the wonderful world of copy. Hand Copy Everyday You might have heard of this one before, but the biggest improvement I've had in my copy is spending 20 minutes a day hand copying sales letters. So, typically, I find 2-3 sales letters that ‘sell' me. And what I mean by that is a sales letter that holds my attention from start to finish… a product that I would more than likely buy myself. I think it's important to study these types of letters because there's a strong emotional connection to the product. Some of the writers i'd check out are John Carlton, Gary Bencavenga and Joe Sugarman. These guys are old school but very talented. Read, read and read When I'm not hand copying, I'm reading. We're lucky in the modern era that we have access to so many books and online resources. Personally, I'd suggest you buy physical hard copies of books because it's been proven that reading a real book - rather than a digital book - improves how you retain information and a bunch of other benefits. Amazon is obviously the place to go. I'd suggest reading books from David Ogilvy, Eugene Swartz and John Caples. These guys have some stellar books out there. The Coffee Power Hour Okay, this is my favourite technique by far. And it's not new. A lot of copywriters do this. I learnt this technique from Ben Settle actually. Basically, you want to dedicate the first hour of every work day to yourself. Not to your clients. Not to your family, friends or to paying bills. You want to set aside 1 solid hour to write copy for your blog, book, podcast, emails, digital products or whatever you're working on. This has been the biggest draw card for me. I've seen a huge improvement in how quickly I write. And an even bigger improvement in the way my copy flows… It doesn't feel like a chore. It's a way for me to de-stress and get all the thoughts out of my mind. It's actually really enjoyable. So there we go. Three easy steps to help you improve your sales copy in 21 days or less. I actually learnt one of these technique straight from Ben Settle's ‘Email Players' program [INSERT LINK] Until tomorrow my friends, --- Support this podcast: https://anchor.fm/copycoffee/support

A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“). In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things. See this list on the web: https://kopywritingkourse.com/joe-sugarman-triggers/ (https://kopywritingkourse.com/joe-sugarman-triggers/) Support this podcast

Josh is the co-founder and CEO at BioTrust Nutrition.  He is an innovator in the health space and an all-around great human being. After learning copywriting from Joe Sugarman, Gary Halbert, and Dan Kennedy, Josh worked with Bill Phillips at EAS, then progressed to his own companies.

​How to Package a Digital Product Today we're going to talk about branding, graphic design, copywriting, SEO. But I'm going to package it all together in packaging your digital product. I'm going to be putting together a little freedom plan for you guys on how to become rich and free by selling digital products. So last time we talked about courses, books, consulting, coaching, eBooks, poetry, books, E, commerce, product descriptions, copywriting, templates, recipe books, documents, email campaigns, academic research and papers. The list goes on. You can sell songs, beats, ringtones, sound effects, voiceovers, instrumental tracks, wallpapers, posters, short films, animated intros, stock video, video tutorials, professionally edited, short videos, documentaries, standup comedy, comic books, principal calendars, printable journals, eat. The fact of the matter is, is that it's time for you just to try this as an experiment. I'm still trying to convey my case that digital products are the way of the future. They are infinitely scalable and you can create them with just a little bit of effort and they can sell forever. Especially if you understand how to create a customer avatar, or find a expensive problem to solve or a market to disrupt. Those three things are going to take you to the next level. So the first thing we're going to talk about is going to be what it really means to be really good at branding. So what is it about branding that actually matters? What actually matters about branding is getting your message across clearest way possible so your customer can clearly know what it is that you do and that what you offer and that you are an authority in that specific area of thought. Don't want to say niche, but I'm gonna say niche. So you want to take up that space in your customer's brain with what you do. So all the way from your name to the coloring to the emotion of your funnel. See, it's important to know who your customer avatar is and then you have to develop clarity on what it is that you do for your customer. And then you have to establish yourself as an authority by giving them the belief that you are the GoTo person in this space. So when we're branding, the steps that I go through with my clients are your brand DNA Or brand discovery. And then we do brand creation where you actually create the brand. And then we do brand optimization where we actually are out in the market, getting feedback and readjusting and then brand maximization. So when we're going into a brand DNA, right? We have to basically come up with our message and then we have to come up with in three words what it is that our business does. So for evergreen tactics, it's business marketing mastery. And that's what I go for with all my brands. I just have three words or less than three words, if possible. That is the clearest fundamental foundation of my brand. And then everything else just goes from there because you must then come up with who your customer is going to be.  And then you must think of who your customer is and then what are their biggest roadblocks? Their biggest pain points is for their life and what they're going through and how can we relate and then also help them the most with our product and what we offer. So as we're talking right now, okay I'll go into so much more branding in some other things, but we're still talking about digital products. So selling a digital product and branding is kind of interesting because there's no tangible thing in the world. Like if you're selling a car, you have the features you have, the way that it feels, you know, the motion, the, the, the places is going to take you. Where as digital product, how you have to think about your branding is you have to, again, this is going back to what I always say, but clarity. So you have to clearly explain to your customer why you and your product are the best option for them. Okay and then you want to have clarity on the purpose of it, clarity of what it does for them and clarity on why they should buy. Then you want to also talk about the beliefs. Of the person you must install the beliefs that they need your product. They must believe that they can benefit from your product. You see how that really flips everything on its head when you allow your customer to, when you focus on having your customer in themselves that the product is good. These are going to come down to our next point. which is copywriting. Copywriting is basically the written word that we've used in our content to aim to increase brand awareness and ultimately persuade a person or group to take a particular action. So copywriting is incredibly important. You should probably hire a professional, but if you're doing it yourself, it's kind of fun to get lost in the psychology of sales and selling your product. But the true best copy goes like this. So you say you have an intro with an open loop. The main purpose of all copy is for them to read the next copy and then to buy. So your headline is meant to make them read the paragraph and then the paragraph is meant to make them read the next paragraph, the next paragraph, so on and so forth until they reach the bottom and they have no choice but to purchase. So you want to have an O have a very attention grabbing headline. And you have to come up with this in your, in your business basically for your product, like the most catchy headline, attention grabbing headline. So I just became an affiliate for designer. And this program is awesome. It makes eBooks super fast. So the real catchy headline is creates ebook in under two minutes. Boom! Like that tells the reader everything they need to know. And it invokes the reader and creates a open loop In their mind like it's gonna, it create a ebook and two minutes? How does it do that? So headlines are key, very important for many, many reasons. But let's just really dive into six traits of copywriting so we can kind of keep this short and focused and sweet. We're talking about packaging our product, packaging ourselves, and making us look as powerful as possible. So the first trait that I want to talk about with copywriting is it tilts your perspective. People have gotten so used to blocking out marketing that we need to do something different to tilt their perspective. So what I like to do is I deliver tons of value. My goal though is to get them to stop thinking of me as a marketer or something. And think of somebody as someone of value, who's giving them some, secret sauce. One of the most powerful things that a copywriter can do is break down the reader's guard. With unexpected approaches. This can be with stories just different angles, you know, strange words or just making the reader grab onto some sort of emotion that pulls them through the copy. So at the end of it all, you really just want to figure out which angle you want to take and which way you can lean the reader in your direction the most. So that's a very powerful way to think about when you're writing copy to be a little different until to them. The next one is going to be find connections. So you can connect all sorts of things together so that people can relate to it more. Here's just an example. In 1996, Steve job let the cow out of the bag. When he was speaking with a journalist from wired on the topic of creativity, he explained creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it. They just saw something. It seemed obvious to them after awhile. So let's say that you have to write an ad for a new pair of sneakers.  You could take the assignment head-on. You could write about the elasticity of the shoe, the, the soul, the lightweight design, all that. Or you could put all that aside and instead draw the connection between the product in the experience it invokes, you know, run from bills, run from mortgages, run from work, run routine, run from your fears, run from your worries, run from relationships, run from commitment, run from handicaps, run from disadvantages. Run from your wants, run from your needs, run from this run from that run, run, run, run, run. That's a Nike commercial. So they did something where they connected, you know, our feelings of running from stuff to shoes to things that are happening in this ad. So the first one is it recognizes that many running isn't running at all. It's about solitude, peace and restoring sanity to an otherwise hectic life. And then second, not only does Nike connect the ad to experience of running, it actually connects to the sound of those shoes that hit the pavement. You know, cause you can hear it running in your head. So this ad is about complexity of one of life's fading away and being replaced by simplicity and clarity. The copy, the progress, the sentence, it kind of simplifies the copy. But it connects to things. So that's another really cool way to write really good copy. Number three, a stunning lead, right? The following. Here's a couple of headlines about sentences from urban daddy, an email based magazine, drawing attention to new products and experiences. So the first one, six days, that's how long you have until 65% of your body is Turkey. Next one, he walks. Talk about living. What's common among each of those leads? They make us want to read the next line. So more or less just about headlines. So there's an adage in copywriting that loosely is credited to copywriter business owner, Joe Sugarman, which roughly States that the purpose of headlines is to get the readers to read the first line. The purpose of the first line is to get the reader to the second line and so on. In short, your first line doesn't enthrall your reader, all is lost. So that was a quote number four. It is born out of listening, copywriting, you have to listen. A lot of your time is really just going to be researching your audience and figuring out how they talk. You know, what is it that they're, what is the conversation they have going on in their head right now that can connect the dots to your product, to what they're going for. So a really cool quote from Copyblogger by Robert Bruce, he put it nicely, he says, humble yourself and truly serve your audience. Listen to their needs and desires, listen to the language they use. And he said, if, if you listen carefully, your audience can eventually give you everything you need, including much of your copy. Get out of their way. So that's a great point. You can join lots of groups on like Facebook or Twitter or you know, forums and you can read what they're, they're talking about and their problems and their struggles. Number five of copy is avoid jargon and hyperbole. So groundbreaking, revolutionary business solution, targetable scale ideation, evidence based approaches, industry-wide best practices. Have I lost you yet? When you are writing copy and you struggle to convey what is truly special about your company and the product or service it just kinda falls back on jargon and hyperbole. You're just blah, blah, blah, blah, blah. Not necessarily delivering any real value of what it is that you are selling. This isn't to say you should never celebrate, you know, your achievements and your wards just be direct in the way that you explain that achievement. Number six is going to be cut out the excess, kind of the same thing. So make it short, sweet, cut out the fat. Just have the most important information in your copy and your copy does not need to go on forever. It only needs to go on long enough to make the sale. All right, so that was branding and copywriting, right? As we're building this up to package your product, those are very important. All right? The next thing is going to be like graphic design. So you want to have a really good graphic design artist and there's so many subtle things that can really speak to people about your logo, your pictures, your, your podcast pictures, your YouTube thumbnails, you know, so you really want to have a great graphic artist come up with your designs or you want to have at least have an eye of what else is out there that relates to your product to trigger them to want to buy from you because of how crisp and pretty it looks. This is also the difference between charging, you know, a ton of money in charging, not very much money because it looks like shit. So make sure you have great graphic design. The next one I want to talk about is authority or anything. I'm going to go very in depth on this, another podcast, but think about how authority can sell a product. It affects the price it affects the consumers want, it affects everything. Representation of this is when a person that's on the stage selling to you automatically has your authority. The, the person who is in a suit and holds their, you know, their tone and the way that they stand. They have more authority and someone hunched over, dressed up like a bum, you know, beard, long hair. Now you don't have to, but you want to think about what it is that you can do to truly gain the authority in your niche. We already talked about writing a book. So writing a book gives you an authority. People see that you wrote a book and they don't care that she went to college or that you've, you know, had 50,000 patients. They just see that she wrote a cool book and it's on the subject.  You must be an authority. So the other ways that you can gain authority quickly is by partnering with other large brands. If your, your product is sold on Amazon, it automatically has a little more authority. If it's on Etsy, more authority. Just getting with partners is a great way to build authority. So you can write a book, you can get with partners, you can interview or be seen or just take pictures with other similar famous people in your niche and that can build your authority and you want to build real authority. And he do that by, you know, going out there and being in the places where other authoritative people are in your niche so that you can really build that up to maximize your brand, your business, your message with other people that are also in that brand and niche in message. So that's just a brief run round the 40 but authority can sell like crazy. Think about what it means for your business and your brand. How to build that authority. Next one is going to be content. Now you don't want to give away everything for free in your content, but there are ways to produce content that geeks your audience to want more, to inject them into your funnel. So you give them hints and open loops and then you have them go to the next step of buying your product or joining your newsletter to learn more about the product. These are great ways to create content to help you sell your, your products. So now we're going to talk about search,. So you want to figure out everywhere that your product, your, your customer would be looking for your product or your service, okay? And you want to have your face pop up there. So we're talking on Facebook. When they type in whatever your business is about, you want to pop up when they talk, when they look on YouTube, you, they want, you should have your face pop up in every single section that is related to your business, your niche, your product. Podcasts, you want to be pop up on there. Amazon, Google, you know, so this is where people search to learn more about whatever it is that your product does. And it's incredibly powerful to optimize all your, all your work, your websites, your content to be on those platforms in the area that people are searching. This is a great way to build incredible authority and to be able to package all your stuff in an awesome way because if it's designed right, you got your branding, you have authority, you have great copy, this is how you're going to be able to sell high ticket products. how you're going to reach that rich free lifestyle. So you have to put a little more thought into them. Once you do all this amazing work up front and then you sell it, it can scale to infinity. So this has been packaging your product so that you can scale to infinity. The next episode we're going to talk about the nine power traffic generators. This is where the, you actually make the most money, so where you can really get the power to your product and the traffic. This is how you do it. So be sure to tune in next time. Please subscribe to my podcast. Leave a five star review, check out my YouTube channel, like I'm just trying to grow this and I'm really going to keep delivering amazing value. Reach out to me on Facebook. You can do Robert Lyon or evergreen tactics, Instagram, evergreen tactics Robert Lyon. So let's just keep going man. I really appreciate you guys.

In this episode Erik talks about a book that he is currently reading by Joe Sugarman. It's about ad copy writing. Erik considers himself a pretty good writer when it comes to storytelling but ad copy writing is different. We do a lot of writing here at Array Digital. We write articles and educational pieces on behalf of our clients and for ourselves. We have a talented team of great writers, but Erik is interested in learning about ad copy writing for himself. He wants to be great at it too. With ad copy writing you are trying to get the buyer to take a specific action. Erik says there is an art and science behind this and that's part of what he wants to learn. One of the points that really sticks out from the book for Erik is the benefit of the benefit. He uses the example of advertising for one of our photography clients who mentions using museum quality photo paper. Erik asked the team what is the benefit of using museum quality paper. The benefit is that picture will not discolor over time. Beyond that, one could say that the benefit of the benefit of the benefit would be the perfect preservation of that exact moment in time. That's really important. That's what matters to buyers. It isn't much different with digital marketing. In the end you have to think about what really matters to the buyer. Is it the quality of the photo paper or capturing that fleeting moment in time forever? Finding the answer can determine whether someone buys from you or not. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

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Triggers by Joe Sugarman --- Support this podcast: https://anchor.fm/bestbookbits/support

Click on the link below to discover the #1 skill to making money with affiliate marketing. What do you think it is? http://www.trustthelink.com/ Hello, today I want to answer the question what is the best affiliate marketing book. When it comes to affiliate marketing there are not that many books that are good. There are a few books that I really like, but if I had to pick one it would be “Internet Marketing Secrets” by Russel Brunson. Russel Brunson is the creator of Clickfunnels and he made hundreds of millions of dollars from his software. What I like about the book is that it talks about having low ticket items to sale towards the front of a sales funnel and then towards the end you want high ticket items. This doesn't just apply to affiliate marketing, but can be used for many business's. In the book he shares a story about a chiropractor and how this sales funnel can be used for his business. As far as the software goes it's very expensive. You are talking about at least $100 a month and upwards. Instead of buying the software, what I recommend is partnering with another marketer and using their sales funnel. If the marketer is very good you can piggyback on their success and you can still make lots of money without risking at least $100 a month. Still, the best investment you can make is in yourself and in education. My second favorite book would be “Jab, Jab, Jab left Hook” by Gary Vee. This stands for give, give, give and then ask. This has been his number 1 philosophy that helped him in business. It does work online as well because it takes a while to build trust. You just have to be a little bit careful of being a patsy I think. Most people are cool, but there are some people who will steal from you, rob you in a heartbeat. The third book I would recommend would be anything from Joe Sugarman. The book “Triggers” is very good as well as “The Adweek Copywriting Handbook.” Joe Sugarman is a copywriter and this means he knows how to sale using the written word. Getting better at copywriting can obviously be helpful to promoting products online. One of the most interesting things I remember is the whole point of the first sentence is to get someone to read the second sentence. The whole point of the second sentence is to get someone to read the third sentence and so on. Copywriting is a slippery slope and once someone has read a few sentences they are more likely to continue. There are many other books I could mention like “Differentiate or Die” by Jack Trout that I really like as well as “Preselling.” The problem with many of the books is that they are not targeted to making money specifically for affiliate marketing. If you are serious about making money with affiliate marketing there is 1 person I recommend. The reason why is because he has been doing it for 20 years and he helped me out a lot. If you want to know who this person is just cick on the link below or go to http://www.trustthelink.com/. I hope this video or podcast was helpful, if it was please hit the thumbs up button. What about you? Have you read any books that have helped you in affiliate marketing? What books do you recommend? Please share below in the comments section. I wish you the best and bye for now.

周四就是西方的传统节日，感恩节，《秘密》这本书中对于感恩也有很大篇幅的描述，作者甚至说“所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。”今天我们就来分享一下这部分美好的文字。 The day we filmed James Ray sharing his powerful exercise of gratitude is one I will never forget. From that day on, I made James's process my life. Every morning, I do not get out bed until I have felt the feelings of gratitude for this brand new day and all I am grateful for in my life. Then as I get out of bed, when one foot touches the ground I say, "Thank," and "you" as my second foot touches the ground. With each step I take on my way to the bathroom, I say "Thank you." I continue to say and feel "Thank you" as I am showering and getting ready. By the time I am ready for the day, I have said "Thank you" hundreds of times.我永远忘不了我们拍摄詹姆士.雷分享他的“强效感恩练习”的那天。从那一天开始，我就把詹姆士的方法用在我的生活中。每天早上，除非我感受到了感恩的感觉—对这崭新的一天，以及对生命中我所感激的一切—否则我不会起床。然后当我下床，一只脚碰到地面的时候，我会说“谢谢”；换另一只脚碰到地面时，则说“您”。走到盥洗室的每一步，我会说“谢谢您”；在我淋浴和整装的时候，我持续地说着、并去感觉“谢谢您”。当我准备好迎接这一天时，我已经说“谢谢您”上百次了。 As I do this, I am powerfully creating my day and all that it will contain. I am setting my frequency for the day and intentionally declaring the way I want my day to go, rather than stumbling out of bed and letting the day take control of me. There is no more powerful way to begin your day than this. You are the creator of your life, so begin by intentionally creating your day!当我这么做，我就是在强而有力地创造我的一天和当中的事物。我是在设定这一天的频率，并且有意地宣告这一天我所要的方式；而不是踉跄地离开床，让这一天掌控我。开始一天的生活，没有比这更有力量的方法了。你是自己生命的创造者，所以，开始有意识地创造你的生活吧！ Gratitude was a fundamental part of the teachings of all the great avatars throughout history. In the book that changed my life, The Science of Getting Rich, written by Wallace Wattles in 1910, gratitude is its longest chapter. Every teacher featured in The Secret uses gratitude as part of his or her day. Most of them begin their day with thoughts and feelings of gratitude.历史上所有伟大人物的基本教诲之一，就是“感恩”。华勒思.华特斯在1910年写下那本改变我一生的书《致富的科学》（The Science of Getting Rich），该书最长的篇章，就是那一章。所有在《秘密》里担任主角的导师，全都把“感恩”当作他们生活的一部分；他们大多数是以“感恩”的思想和感觉，作为一天开始。 Joe Sugarman, a wonderful man and successful entrepreneur, watched the film The Secret and contacted me. He told me his favorite part was the gratitude process, and that his use of gratitude had contributed to all he had achieved in his life. With all the success Joe has attracted to himself, he continues to use gratitude every day, even for the smallest things. When he gets a parking space he always says and feels, "Thank you." Joe knows the power of gratitude and all it has brought to him, and so gratitude is his way of life.一位很杰出、成功的企业家乔.史格曼，在看过《秘密》影片之后与我联系。他告诉我，“感恩的方法” 是影片中他最喜欢的部分；而且他一生的功成名就，全都归功于运用感恩的方法，即使最小的事物也不例外。当他有车位可停，他总是会说出、并且去感觉“谢谢您”。他知道感恩的力量与其所带来的一切，于是感恩就成了他的生活方式。With all that I have read and with all that I have experienced in my own life using The Secret, the power of gratitude stands above everything else. If you only do one thing with the knowledge of The Secret, use gratitude until it becomes your way of life.所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。

周四就是西方的传统节日，感恩节，《秘密》这本书中对于感恩也有很大篇幅的描述，作者甚至说“所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。”今天我们就来分享一下这部分美好的文字。 The day we filmed James Ray sharing his powerful exercise of gratitude is one I will never forget. From that day on, I made James's process my life. Every morning, I do not get out bed until I have felt the feelings of gratitude for this brand new day and all I am grateful for in my life. Then as I get out of bed, when one foot touches the ground I say, "Thank," and "you" as my second foot touches the ground. With each step I take on my way to the bathroom, I say "Thank you." I continue to say and feel "Thank you" as I am showering and getting ready. By the time I am ready for the day, I have said "Thank you" hundreds of times.我永远忘不了我们拍摄詹姆士.雷分享他的“强效感恩练习”的那天。从那一天开始，我就把詹姆士的方法用在我的生活中。每天早上，除非我感受到了感恩的感觉—对这崭新的一天，以及对生命中我所感激的一切—否则我不会起床。然后当我下床，一只脚碰到地面的时候，我会说“谢谢”；换另一只脚碰到地面时，则说“您”。走到盥洗室的每一步，我会说“谢谢您”；在我淋浴和整装的时候，我持续地说着、并去感觉“谢谢您”。当我准备好迎接这一天时，我已经说“谢谢您”上百次了。 As I do this, I am powerfully creating my day and all that it will contain. I am setting my frequency for the day and intentionally declaring the way I want my day to go, rather than stumbling out of bed and letting the day take control of me. There is no more powerful way to begin your day than this. You are the creator of your life, so begin by intentionally creating your day!当我这么做，我就是在强而有力地创造我的一天和当中的事物。我是在设定这一天的频率，并且有意地宣告这一天我所要的方式；而不是踉跄地离开床，让这一天掌控我。开始一天的生活，没有比这更有力量的方法了。你是自己生命的创造者，所以，开始有意识地创造你的生活吧！ Gratitude was a fundamental part of the teachings of all the great avatars throughout history. In the book that changed my life, The Science of Getting Rich, written by Wallace Wattles in 1910, gratitude is its longest chapter. Every teacher featured in The Secret uses gratitude as part of his or her day. Most of them begin their day with thoughts and feelings of gratitude.历史上所有伟大人物的基本教诲之一，就是“感恩”。华勒思.华特斯在1910年写下那本改变我一生的书《致富的科学》（The Science of Getting Rich），该书最长的篇章，就是那一章。所有在《秘密》里担任主角的导师，全都把“感恩”当作他们生活的一部分；他们大多数是以“感恩”的思想和感觉，作为一天开始。 Joe Sugarman, a wonderful man and successful entrepreneur, watched the film The Secret and contacted me. He told me his favorite part was the gratitude process, and that his use of gratitude had contributed to all he had achieved in his life. With all the success Joe has attracted to himself, he continues to use gratitude every day, even for the smallest things. When he gets a parking space he always says and feels, "Thank you." Joe knows the power of gratitude and all it has brought to him, and so gratitude is his way of life.一位很杰出、成功的企业家乔.史格曼，在看过《秘密》影片之后与我联系。他告诉我，“感恩的方法” 是影片中他最喜欢的部分；而且他一生的功成名就，全都归功于运用感恩的方法，即使最小的事物也不例外。当他有车位可停，他总是会说出、并且去感觉“谢谢您”。他知道感恩的力量与其所带来的一切，于是感恩就成了他的生活方式。With all that I have read and with all that I have experienced in my own life using The Secret, the power of gratitude stands above everything else. If you only do one thing with the knowledge of The Secret, use gratitude until it becomes your way of life.所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。

周四就是西方的传统节日，感恩节，《秘密》这本书中对于感恩也有很大篇幅的描述，作者甚至说“所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。”今天我们就来分享一下这部分美好的文字。 The day we filmed James Ray sharing his powerful exercise of gratitude is one I will never forget. From that day on, I made James's process my life. Every morning, I do not get out bed until I have felt the feelings of gratitude for this brand new day and all I am grateful for in my life. Then as I get out of bed, when one foot touches the ground I say, "Thank," and "you" as my second foot touches the ground. With each step I take on my way to the bathroom, I say "Thank you." I continue to say and feel "Thank you" as I am showering and getting ready. By the time I am ready for the day, I have said "Thank you" hundreds of times.我永远忘不了我们拍摄詹姆士.雷分享他的“强效感恩练习”的那天。从那一天开始，我就把詹姆士的方法用在我的生活中。每天早上，除非我感受到了感恩的感觉—对这崭新的一天，以及对生命中我所感激的一切—否则我不会起床。然后当我下床，一只脚碰到地面的时候，我会说“谢谢”；换另一只脚碰到地面时，则说“您”。走到盥洗室的每一步，我会说“谢谢您”；在我淋浴和整装的时候，我持续地说着、并去感觉“谢谢您”。当我准备好迎接这一天时，我已经说“谢谢您”上百次了。 As I do this, I am powerfully creating my day and all that it will contain. I am setting my frequency for the day and intentionally declaring the way I want my day to go, rather than stumbling out of bed and letting the day take control of me. There is no more powerful way to begin your day than this. You are the creator of your life, so begin by intentionally creating your day!当我这么做，我就是在强而有力地创造我的一天和当中的事物。我是在设定这一天的频率，并且有意地宣告这一天我所要的方式；而不是踉跄地离开床，让这一天掌控我。开始一天的生活，没有比这更有力量的方法了。你是自己生命的创造者，所以，开始有意识地创造你的生活吧！ Gratitude was a fundamental part of the teachings of all the great avatars throughout history. In the book that changed my life, The Science of Getting Rich, written by Wallace Wattles in 1910, gratitude is its longest chapter. Every teacher featured in The Secret uses gratitude as part of his or her day. Most of them begin their day with thoughts and feelings of gratitude.历史上所有伟大人物的基本教诲之一，就是“感恩”。华勒思.华特斯在1910年写下那本改变我一生的书《致富的科学》（The Science of Getting Rich），该书最长的篇章，就是那一章。所有在《秘密》里担任主角的导师，全都把“感恩”当作他们生活的一部分；他们大多数是以“感恩”的思想和感觉，作为一天开始。 Joe Sugarman, a wonderful man and successful entrepreneur, watched the film The Secret and contacted me. He told me his favorite part was the gratitude process, and that his use of gratitude had contributed to all he had achieved in his life. With all the success Joe has attracted to himself, he continues to use gratitude every day, even for the smallest things. When he gets a parking space he always says and feels, "Thank you." Joe knows the power of gratitude and all it has brought to him, and so gratitude is his way of life.一位很杰出、成功的企业家乔.史格曼，在看过《秘密》影片之后与我联系。他告诉我，“感恩的方法” 是影片中他最喜欢的部分；而且他一生的功成名就，全都归功于运用感恩的方法，即使最小的事物也不例外。当他有车位可停，他总是会说出、并且去感觉“谢谢您”。他知道感恩的力量与其所带来的一切，于是感恩就成了他的生活方式。With all that I have read and with all that I have experienced in my own life using The Secret, the power of gratitude stands above everything else. If you only do one thing with the knowledge of The Secret, use gratitude until it becomes your way of life.所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。

In 2004, my friend and colleague Yanik Silver launched Mind Motivators, a course built through teleseminar recordings, notes, and executive summaries. This is before YouTube and social media channels, and we put a lot of time and effort into this launch. It was going great! Then we got an email from copywriting and direct response marketing legend Joe Sugarman. At the time, Joe had recently released a book called Triggers, and the promise of his book was almost word for word the premise of our course. He emailed us to point this out and note that he was upset because he felt people might become confused over the similar messages. We went back to the drawing board, altered the message of the program, and then sent it back to him to make sure it met with his approval. All was well, he agreed that the issue was clarified, so we then asked him for an endorsement for our course.  You see, the only way to get testimonials and endorsements for your products and services is to ask for them. Listen in to learn how to properly ask for and use endorsements, case studies, and testimonials. This episode’s three key insights are below, but really take them in and use the information provided to take your products and services to the next level of influence.  How to get great testimonials from the thought leaders you admire. How to get heart-centered video testimonials and what questions to ask. How to separate: endorsements, testimonials, and case studies. We as humans are more likely to purchase a product or service if someone else has already done so and approves. Properly obtaining and using testimonials, case studies, and endorsements will open up a whole new realm of sales opportunities for your business! What was your key takeaway? Leave a review for the episode and let me know your thoughts on this week’s three key insights. In This Episode:  [03:45] - Alex shares the three key insights for this episode. [05:10] - Learn how Yanik Silver’s launch of Mind Motivators was altered by the interest of a big name in the marketing world.  [06:43] - Joe was upset because he thought that Yanik and Alex plagiarized his promise from the book Triggers. [08:17] - Alex asked what they could do to fix the issue and then asked for an endorsement for their program and they are now great friends. [10:50] - Learn how to get quality testimonials and endorsements. [12:35] - What’s the difference between a case study, endorsement, or testimonial?  [14:25] - The highest level of social proof is the case study and they should follow the P-A-R model. (Problem - Action - Result) [15:16] - Which type of person is ideal for each level of social proof? [17:02] - Learn the best way and the best type of testimonials to use and obtain for your business?  [17:50] - How do you get quality, heart-centered video testimonials?  [18:20] - Alex shares the four questions he asks his students to get quality testimonials. Why is Alex a special teacher?  What roadblocks did he help you overcome?  What results do you now know are possible?  Why would you recommend Alex to your friends and colleagues? [19:55] - How do you get these questions answered on video for a testimonial?  [21:11] - Want Alex’s testimonial reel? Find it here: marketingonline.com/fan  [21:33] - Today’s Alexism is, “Premise always precedes purpose. What you believe determines why you believe it. Once you change your premises, your life will change.”  [22:24] - Alex provides a quick recap of the insights for this episode. [24:07] - If you’ve already given Alex a review, write down a specific takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link! [25:47] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course! Links and Resources:  Alex Mandossian Alex Mandossian Fan on Facebook Alex’s Friday Live events MarketingOnline.com Marketing Online 4-Part Video Training Series Alex Mandossian on YouTube Alexisms by Alex Mandossian All Selling Aside on iTunes Alex Mandossian’s free live Friday show Joe Sugarman Triggers by Joseph Sugarman All Selling Aside, Ep. 70: Give Reasons or ResultsAlex’s Testimonial Reel Harvey Mackay Larry King Jack Canfield George Foreman Ryan Levesque Ryan Deiss Vishen Lakhiani Russell Brunson Harv Eker Bill Phillips Ayn Rand

Click on the link below to discover my number 1 tip to making money online. http://www.trustthelink.com/ Hey, today I'm going to be talking about my Linkedin Content Strategy for Affiliate Marketers! Linkedin is very similar to Facebook except with a free account you can have 30,000 friends in Linkedin while in Facebook you can only have 5,000. They are both a lot. I'm not going to talk about groups or the profile because that will be too much. Just like Facebook if you put any link in the feed of Linkedin that thing will die and nobody will see it. They companies don't want you to leave their platform, and we have to play by their rules. Just like Facebook, what I do is use a free link shortening service called Bitly. Bily will go to my website where of course I capture someone's email address. They call this a squeeze page or optin page. When I post my bitly link into linkedin I make sure to put a space between the dot and bit. The directly next to it I will write, remove the space to create the link. This makes the link not clickable which is very important. It's also better to upload a video directly to Linkedin instead of just putting a YouTube video in the feed. This is just like Facebook. If you are wondering when is the best time to post on Linkedin then it's going to be around business hours. On a Saturday afternoon not many people care about Linkedin. One of the cool things about Linkedin is you can write articles. All the videos I create I also make into a podcast as well as articles and even books. I suck the life out of all the stuff I create because I'm very lazy. What I do is include a picture and post it on the top. I also embed my YouTube videos to the article. Then I include the article and I also put quotes around important parts to make them jump out. Very importantly when it comes to writing you want to break up the text as much as you can. You don't want a solid piece of text. All these elements, the picture, the video the quotes and the short sentences between a space makes the article jump out. Of course a good headline can help. One tip on writing content that I'm going to share with you I got from Joe Sugarman who is a great content marketer is the whole purpose of the first line of a sentence is to get someone to read the second line. The whole purpose of the second line is to get someone to read the third line and so on. Until it's a slippery slope, they are into it and it comes down to momentum. Most people scan stuff when they read, do you do that? This is why quotes that jump out at people and pull them back in can be a great idea. I hope you got some value from this content on Linkedin Content Strategy for Affiliate Marketers, if you did then please hit the thumbs up button. If you are serious about making money online check out my website at http://www.trustthelink.com/, bye for now.

What’s old can become new again. Why is this important for us or why is this important for you? What would it be worth to get a strategy to be able to grow your business? Sometimes going back to basics is important and we can find so many ways to help our clients make more money with simple little things. It’s those little hinges that swing the big doors. Join us as we share the three ways to make more money and grow your profits. — In this episode, you’ll discover: The importance of how to leverage OLD to make it NEW The fascinating story of a billion dollar company selling eye protection, and the genius who helped grow it: Joe Sugarman 3 ways to grow any business (originated from Jay Abraham) 3 Case studies you can model from to grow your profits The Recurring Revenue Offer Script to create and build a recurring revenue How Kevin Thompson added $648K in revenue with one adjustment on his website model What Kevin Thompson and Alex Nghiem do to help business owners grow with less stress 3 Action Steps you can take to grow your profits And more… Have you hit a plateau with sales and conversions? Get a steady flow of leads, sales, and profits. Learn more by scheduling a Breakthrough Clarity Session at http://www.BreakthroughStrategyCall.com

When you are invited to spend eight days in Las Vegas with 110 of the most brilliant minds in your industry, what do you say? YES!! obviously! With speakers like Marisa Peer, Joe Sugarman and Marianne Williamson who had just smashed her requirements for running for President in 2020, the whole event was a massive high. Bowling, welcome party at Liberace's Mansion, a Desert Party, yacht trip round Lake Las Vegas, karaoke and Thai food, 3 x days masterminding and learning from each other, then a Farewell Party at the EverMentor Mansion, what a week I had. What's the point of Masterminds though? Nicola share's what she got out of it all in the middle section of this week's vzine.  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases When The Universe Kicks Your Butt Masterminding in Vegas Prefer to read? Okay, so, hi everyone, it's Nicola here, and I'm back from Las Vegas as you can see, back in the sleepy house in Greece. Which is quite a relief. I can tell you, it's been quite full on. Eight days of partying. Both in the evenings, and also either partying or masterminding in the day. It was hard work but we had some time between to enjoy the luxury, the luxury bedrooms and bathrooms in the Palm Springs Hotel and I was on the 30th floor, but I could still hear the pool party at the KAOS open day and night club. So, that took a bit of getting used to at the weekends, I can tell you. If you want a completely full report on what happened in Vegas and everything I got out of it, I'm going to give you a little rundown in a minute. Then you will need to check out episode 227 of ownitthepodcast.com, which will be coming out in a week or so, because we go into it in quite some detail in that. So, in the mean time, I'm going to give you a little rundown in the middle section, and I hope you enjoy it. Let's get on with the show, shall we? Okay, so as always, what I want to do in these middle sections is to tell you what I've been up to, and what I've learned and what you can take away from that to apply in your business. So, I've been on this amazing mastermind in Las Vegas, and it was put together originally to thank a bunch of people who helped my friend Andy get his books off the ground initially, the Bug Free Mind books. And it's grown into much more than that, because they really did such a great job on the first mastermind event that people really just wanted to come back year after year. So what's it all about then? We spent a few days getting together, and getting to know each other, and reacquainting ourselves with people we've met before. We spent a lot of time just talking about what we've been doing over the last year or so. And then after a couple of days of that, of parties and lunches and just hanging out, we go and we have three days of masterminding, and that involves all sorts of things. From people speaking, like Alex Mandossian, Perry Belcher, if you know any of these names, they're really well known in the internet marketing space. And then from personal development world we had some of the people who were attending, and some of the people who were sponsoring events. And then we had some really big names like Joe Sugarman, who is a legendary ad man, and who's now making millions selling blue light deflecting glasses. So if you see people around with those orange glasses on, Joe's responsible for those. And two of the other speakers were Marisa Peer, who is an incredibly high level therapist. She works with royalty and pop stars and movie stars. And she was speaking for us, and she's a big cheese in the Mindvalley community, and I was really looking forward to her speaking,

Aerosmith 's Steven Tyler & Joe Sugarman, Chillin in Hawaii CEO BluBlocker™ & Pioneer Direct Marketing Icon, CEO of JS&A Group, Inc, Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s & 80's, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. He sold a used airplane valued at $190,000 for $240,000 through a single magazine ad. In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. Even in This Millennium, BluBlocker™ sunglasses are popular & sold currently at stores throughout the world with over 30 million pairs sold. © 2019 Building Abundant Success!! 2019 All Rights Reserved Join Me on Facebook @ https://www.facebook.com/BuildingAbundantSuccess

今天我们选读一篇《The Secret 秘密》中关于感恩的章节。这个章节中，讲述的是当人时刻在满怀感恩的状态下，心灵上产生的巨大变化。本书的作者还说道，如果在运用《秘密》这本书中所讲授的知识中，你只想做一件事，那么就是感恩，今天我们就来一起感受下这段文字吧！《The Secret 秘密》是一本心灵励志书。本书作者朗达·拜恩是澳大利亚电视工作者，有一年，父亲突然去世、工作遭遇瓶颈、家庭关系也陷入僵局，就在人生跌至谷底、生活即将崩溃时处，意外发现了隐藏在百年古书中的秘密。这些秘密亘古以来存在于各种口述的历史、文学、宗教与哲学之中，更藏在人与世界的各个互动层面，每个人自身都存在着自己所不知道的能量。作者还发现，许多当今的佼佼者早已了解并运用此秘密。因此，作者不禁疑问：“为什么不是每个人都知道呢？”于是，作者决心组织一个团队揭露这个只有1%才知道的惊天大秘密。她发现,洞悉这个秘密的人都是各行各业的佼佼者，他们现身说法告诉你：幸福、快乐、健康、金钱、人际关系，这个秘密都能给你！了解这个秘密，就没有做不到的事；不论你是谁，你想要什么，这个秘密都能给你！New Words:Stumble ['stʌmb(ə)l] vi. 踌躇，蹒跚；fundamental [fʌndə'ment(ə)l] adj. 基本的，根本的avatar ['ævətɑː] n. （印度教，佛教）神的化身；（某种思想或品质）化身；The day we filmed James Ray sharing his powerful exercise of gratitude is one I will never forget. From that day on, I made James' process my life. Every morning, I do not get out bed until I have felt the feelings of gratitude for this brand new day and all I am grateful for in my life. Then as I get out of bed, when one foot touches the ground I say, "Thank," and "you" as my second foot touches the ground. With each step I take on my way to the bathroom, I say "Thank you." I continue to say and feel "Thank you" as I am showering and getting ready. By the time I am ready for the day, I have said "Thank you" hundreds of times.我永远忘不了我们拍摄詹姆士.雷分享他的“强效感恩练习”的那天。从那一天开始，我就把詹姆士的方法用在我的生活中。每天早上，除非 我感受到了感恩的感觉——对这崭新的一天，以及对生命中我所感激的一切——否则我不会起床。然后当我下床，一只脚碰到地面的时候，我会说“谢谢”；换另一只脚碰到地面时，则说“您”。走到盥洗室的每一步，我会说“谢谢您”；在我淋浴和整装的时候，我持续地说着、并去感觉“谢谢您”。当我准备好迎接这一天时，我已经说“谢谢您”上百次了。As I do this, I am powerfully creating my day and all that it will contain. I am setting my frequency for the day and intentionally declaring the way I want my day to go, rather than stumbling out of bed and letting the day take control of me. There is no more powerful way to begin your day than this. You are the creator of your life, so begin by intentionally creating your day!当我这么做，我就是在强而有力地创造我的一天和当中的事物。我是在设定这一天的频率，并且有意地宣告这一天我所要的方式；而不是踉跄地离开床，让这一天掌控我。开始一天的生活，没有比这更有力量的方法了。你是自己生命的创造者，所以，开始有意识地创造你的生活吧！Gratitude was a fundamental part of the teachings of all the great avatars throughout history. In the book that changed my life, The Science of Getting Rich, written by Wallace Wattles in 1910, gratitude is its longest chapter. Every teacher featured in The Secret uses gratitude as part of his or her day. Most of them begin their day with thoughts and feelings of gratitude.历史上所有伟大人物的基本教诲之一，就是“感恩”。华勒思.华特斯在1910年写下那本改变我一生的书《致富的科学》（The Science of Getting Rich），该书最长的篇章，就是那一章。所有在《秘密》里担任主角的导师，全都把“感恩”当作他们生活的一部分；他们大多数是以“感恩”的思想和感觉，作为一天开始。Joe Sugarman, a wonderful man and successful entrepreneur, watched the film The Secret and contacted me. He told me his favorite part was the gratitude process, and that his use of gratitude had contributed to all he had achieved in his life. With all the success Joe has attracted to himself, he continues to use gratitude every day, even for the smallest things. When he gets a parking space he always says and feels, "Thank you." Joe knows the power of gratitude and all it has brought to him, and so gratitude is his way of life.一位很杰出、成功的企业家乔. 史格曼，在看过《秘密》影片之后与我联系。他告诉我，“感恩的方法”是影片中他最喜欢的部分；而且他一生的功成名就，全都归功于运用感恩的方法，即使最小的事物也不例外。当他有车位可停，他总是会说出、并且去感觉“谢谢您”。他知道感恩的力量与其所带来的一切，于是感恩就成了他的生活方式。�With all that I have read and with all that I have experienced in my own life using The Secret, the power of gratitude stands above everything else. If you only do one thing with the knowledge of The Secret, use gratitude until it becomes your way of life.所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。

今天我们选读一篇《The Secret 秘密》中关于感恩的章节。这个章节中，讲述的是当人时刻在满怀感恩的状态下，心灵上产生的巨大变化。本书的作者还说道，如果在运用《秘密》这本书中所讲授的知识中，你只想做一件事，那么就是感恩，今天我们就来一起感受下这段文字吧！《The Secret 秘密》是一本心灵励志书。本书作者朗达·拜恩是澳大利亚电视工作者，有一年，父亲突然去世、工作遭遇瓶颈、家庭关系也陷入僵局，就在人生跌至谷底、生活即将崩溃时处，意外发现了隐藏在百年古书中的秘密。这些秘密亘古以来存在于各种口述的历史、文学、宗教与哲学之中，更藏在人与世界的各个互动层面，每个人自身都存在着自己所不知道的能量。作者还发现，许多当今的佼佼者早已了解并运用此秘密。因此，作者不禁疑问：“为什么不是每个人都知道呢？”于是，作者决心组织一个团队揭露这个只有1%才知道的惊天大秘密。她发现,洞悉这个秘密的人都是各行各业的佼佼者，他们现身说法告诉你：幸福、快乐、健康、金钱、人际关系，这个秘密都能给你！了解这个秘密，就没有做不到的事；不论你是谁，你想要什么，这个秘密都能给你！New Words:Stumble ['stʌmb(ə)l] vi. 踌躇，蹒跚；fundamental [fʌndə'ment(ə)l] adj. 基本的，根本的avatar ['ævətɑː] n. （印度教，佛教）神的化身；（某种思想或品质）化身；The day we filmed James Ray sharing his powerful exercise of gratitude is one I will never forget. From that day on, I made James' process my life. Every morning, I do not get out bed until I have felt the feelings of gratitude for this brand new day and all I am grateful for in my life. Then as I get out of bed, when one foot touches the ground I say, "Thank," and "you" as my second foot touches the ground. With each step I take on my way to the bathroom, I say "Thank you." I continue to say and feel "Thank you" as I am showering and getting ready. By the time I am ready for the day, I have said "Thank you" hundreds of times.我永远忘不了我们拍摄詹姆士.雷分享他的“强效感恩练习”的那天。从那一天开始，我就把詹姆士的方法用在我的生活中。每天早上，除非 我感受到了感恩的感觉——对这崭新的一天，以及对生命中我所感激的一切——否则我不会起床。然后当我下床，一只脚碰到地面的时候，我会说“谢谢”；换另一只脚碰到地面时，则说“您”。走到盥洗室的每一步，我会说“谢谢您”；在我淋浴和整装的时候，我持续地说着、并去感觉“谢谢您”。当我准备好迎接这一天时，我已经说“谢谢您”上百次了。As I do this, I am powerfully creating my day and all that it will contain. I am setting my frequency for the day and intentionally declaring the way I want my day to go, rather than stumbling out of bed and letting the day take control of me. There is no more powerful way to begin your day than this. You are the creator of your life, so begin by intentionally creating your day!当我这么做，我就是在强而有力地创造我的一天和当中的事物。我是在设定这一天的频率，并且有意地宣告这一天我所要的方式；而不是踉跄地离开床，让这一天掌控我。开始一天的生活，没有比这更有力量的方法了。你是自己生命的创造者，所以，开始有意识地创造你的生活吧！Gratitude was a fundamental part of the teachings of all the great avatars throughout history. In the book that changed my life, The Science of Getting Rich, written by Wallace Wattles in 1910, gratitude is its longest chapter. Every teacher featured in The Secret uses gratitude as part of his or her day. Most of them begin their day with thoughts and feelings of gratitude.历史上所有伟大人物的基本教诲之一，就是“感恩”。华勒思.华特斯在1910年写下那本改变我一生的书《致富的科学》（The Science of Getting Rich），该书最长的篇章，就是那一章。所有在《秘密》里担任主角的导师，全都把“感恩”当作他们生活的一部分；他们大多数是以“感恩”的思想和感觉，作为一天开始。Joe Sugarman, a wonderful man and successful entrepreneur, watched the film The Secret and contacted me. He told me his favorite part was the gratitude process, and that his use of gratitude had contributed to all he had achieved in his life. With all the success Joe has attracted to himself, he continues to use gratitude every day, even for the smallest things. When he gets a parking space he always says and feels, "Thank you." Joe knows the power of gratitude and all it has brought to him, and so gratitude is his way of life.一位很杰出、成功的企业家乔. 史格曼，在看过《秘密》影片之后与我联系。他告诉我，“感恩的方法”是影片中他最喜欢的部分；而且他一生的功成名就，全都归功于运用感恩的方法，即使最小的事物也不例外。当他有车位可停，他总是会说出、并且去感觉“谢谢您”。他知道感恩的力量与其所带来的一切，于是感恩就成了他的生活方式。�With all that I have read and with all that I have experienced in my own life using The Secret, the power of gratitude stands above everything else. If you only do one thing with the knowledge of The Secret, use gratitude until it becomes your way of life.所有我读过的，以及所有我在生命中运用这个秘密的经验，感恩的力量都胜过其他一切。如果在这秘密的知识当中，你只想做一件事，那么就去“感恩”吧，直到它成为你的生活方式为止。

Click on the link below to discover tricks and ideas to make more money with affiliate marketing. http://www.trustthelink.com/ Hey, today I want to talk about positive sales words for affiliate marketing that can put money in your pocket. Do you want to put money in your pocket? Before I begin, down below is a link and if you click on it you can get more tips and ideas on how to make more money with affiliate marketing. When you think about words you use them not just for writing sales copy to get people to buy stuff, but for blog posts, videos, articles, social media posts and everything. If you think about it we have all have built up a resistance. You walk around and you are being hit up with marketing messages. It's part of human nature to build up a wall to stop words from effective us. We can't buy everything we see. We as marketers want to get through the wall. We do this by using words that give people a gut reaction and emotion. This can make people take notice and do something. The end goal is you want words that make people take action. With words all you are doing is painting a picture. We as humans we are motivated really by 2 things. We go towards pleasure and move away from pain. Use words the will evoke some image in someone's mind. Think about “The Commission Machine” – what comes to your mind? A machine that spits out commission machine right? It's a good idea to turn what you are selling into an object someone can visualize. If you make it into something someone can relate to then it's going to make more sense. Breakthrough is used a lot in copy – so that might not be good to use. I'm thinking of the book “Breakthrough Advertising.” Another idea for positive words that sale is to use slang terms and words that are informal. Formal, boring words for school or a corporate job is not a good idea. Boring is bad and just being yourself is a great idea, write how you think and talk about paint the picture that you want. Another word to use is “illegal.” It can make someone stop and take notice, because we don't hear that word a lot and it creates curiosity almost like rubbernecking on a highway accident. Now if everyone starts to use these words then it's going to lose some of it's power because it's mainstream. The main take away is that it's good to be different sort of like how everyone uses custom thumbnails for YouTube videos and I don't, just to be different. Anther tip I have for you and I've noticed this on my Facebook feed is to use questions. When you read a question – you will want to know the answer and it draws you in. Why is there a country in the middle of South Africa? It draws you in right? There is actually a great story behind that. A few other ideas and this one I got from Joe Sugarman is the whole purpose of the first sentence is to get people to read the second sentence. His first sentence is sometimes a few words and not even complete. The whole purpose of the second sentence is to get people to read the next sentence. It's a slippery slope that pulls people in. In the end affiliate marketing is a skill and one of the best things to do with any skill is to find someone really good and copy them. If you want to know who I recommend you should follow and why when it comes to making money online with affiliate marketing then please click on the link below to watch a short 4 minute video. I hope you got some value from this content on positive sales words for affiliate marketing and have a great day.

On this week's show, we look at a simple and effective way to get your customers coming back for more. I first got this lesson from Joe Sugarman's book “Triggers”, and I was blessed to have him explain it further to me over dinner one night in Sydney. So if you want your customers to...

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create entertainment the same way a songwriter or a screenwriter is. But on the other hand, we don’t want our copy to be boring. Why surprise works to be entertaining: People have, generally, humdrum lives. Here’s how surprise breaks the “humdrum” cycle: - When surprise is exciting, inspiring, leading to hope: Influx of brain chemicals like dopamine, serotonin and oxytocin – feels good - When surprise is scary, sad, angering: Influx of brain chemicals like adrenaline and cortisol Effective in either case because, people like to be nudged out of their humdrum lives. And as copywriters, we need to stimulate emotion in our prospects in order to make them receptive to taking action – i.e., buying. So how do we use surprise in copywriting? 1) Surprising new offer / headline / product From last episode: Joe Sugarman – laser beam digital watch “Never press another button, day or night, with America’s first digital watch that glows in the dark.” In 1976, this is quite a surprise. Today, it’s no big deal. But we have to look at copy in the perspective on when it was used. 2) Unique verbs – from John Carlton John likes to use colorful verbs. Cram. Stun. Maim. Crush. Coax. He has a rule that is hard to follow but well worth it if you can do it skillfully: Never use the same verb more than once in a piece of copy. One exception: Don’t put in a lot of synonyms for “said.” It doesn’t sound natural or conversational when you say things like, “He elocuted,” or “She intoned.” It sounds contrived. “Said” and “Asked” are usually all you want to use. 3) Imaginative but easy-to-grasp metaphors and comparisons in stories and bullets. Stuff people don’t expect. Exciting, unexpected images – but nothing too hard to grasp. Smooth as a northern lake on a windless day As excited as a chipmunk who’s just broken into the almond processing plant Making more money than the pharmacist who’s running a meth lab on the side. 4) Surprising pricing / terms. Gary Halbert story – Guthy-Renker – don’t pay for 30 days – tripled response. 5) Surprising bonus! My friend Doberman Dan is really good at this. When you join his membership group, he sends a special gold-colored coin with a custom insignia on it. Recently he sent out a USB thumb drive in the shape of a knight, complete with sword! Which is appropriate for his group, because it’s called “Marketing Camelot-Knights of the Round Table.” Recap: Why surprise works (keeps the brain guessing, entertained … another way of generating emotion) Caution – don’t let your inventiveness take over the sales argument, which is the most important thing in copy. Surprise is the seasoning, not the main course.Download.

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create entertainment the same way a songwriter or a screenwriter is. But on the other hand, we don’t want our copy to be boring. Why surprise works to be entertaining: People have, generally, humdrum lives. Here’s how surprise breaks the “humdrum” cycle: - When surprise is exciting, inspiring, leading to hope: Influx of brain chemicals like dopamine, serotonin and oxytocin – feels good - When surprise is scary, sad, angering: Influx of brain chemicals like adrenaline and cortisol Effective in either case because, people like to be nudged out of their humdrum lives. And as copywriters, we need to stimulate emotion in our prospects in order to make them receptive to taking action – i.e., buying. So how do we use surprise in copywriting? 1) Surprising new offer / headline / product From last episode: Joe Sugarman – laser beam digital watch “Never press another button, day or night, with America’s first digital watch that glows in the dark.” In 1976, this is quite a surprise. Today, it’s no big deal. But we have to look at copy in the perspective on when it was used. 2) Unique verbs – from John Carlton John likes to use colorful verbs. Cram. Stun. Maim. Crush. Coax. He has a rule that is hard to follow but well worth it if you can do it skillfully: Never use the same verb more than once in a piece of copy. One exception: Don’t put in a lot of synonyms for “said.” It doesn’t sound natural or conversational when you say things like, “He elocuted,” or “She intoned.” It sounds contrived. “Said” and “Asked” are usually all you want to use. 3) Imaginative but easy-to-grasp metaphors and comparisons in stories and bullets. Stuff people don’t expect. Exciting, unexpected images – but nothing too hard to grasp. Smooth as a northern lake on a windless day As excited as a chipmunk who’s just broken into the almond processing plant Making more money than the pharmacist who’s running a meth lab on the side. 4) Surprising pricing / terms. Gary Halbert story – Guthy-Renker – don’t pay for 30 days – tripled response. 5) Surprising bonus! My friend Doberman Dan is really good at this. When you join his membership group, he sends a special gold-colored coin with a custom insignia on it. Recently he sent out a USB thumb drive in the shape of a knight, complete with sword! Which is appropriate for his group, because it’s called “Marketing Camelot-Knights of the Round Table.” Recap: Why surprise works (keeps the brain guessing, entertained … another way of generating emotion) Caution – don’t let your inventiveness take over the sales argument, which is the most important thing in copy. Surprise is the seasoning, not the main course.Download.

Heather Havenwood returns to Vroom Vroom Veer for show #3...she is a co-host now.  We talk about catching up since 2016, how Heather doesn't like Tim Ferriss or Gary V...and CHATBOTS! Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's for 2017 by Huffington Post. She is also called Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her an 'Icon Creator' or a 'Wizard Behind the Curtain'. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her business partner into a successful guru now known as an expert in his field. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online. Heather Ann wrote many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon) Heather Ann hosts a nationally syndicated radio show ‘The Win’ where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving ‘The Winners Edge’, from “losing it all’ and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals. Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Heather Havenwood Vroom Veer Stories What are chat bots are how can we use them for conversations with customers? Did you know that more people are on Facebook Messenger than Facebook? What is the number one under utilized resource in the world and why? Millennials and younger people are not interested in email and web pages People used to identify with churches, teams, cities; now we identify with mentors and brands The younger generations don't want to make phone calls; it's all text and chat Heather's mission to change the world is to empower women Heather Havenwood Connections HeatherHavenwood.com == > Marketing and Business Coaching and Consulting SuccessMagnetSeminar.com === > Site of the 2013 Las Vegas Copywriting Seminar with Joe Sugarman, Joe Polish, John Carlton, Jon Benson and Heather Havenwood SexyBossInc.com == > site for book, audio book SEXY BOSS™ book Askheatherann.com ==> Heather's Facebook Messager (Chatbot)

  Understanding Woman Talk to be a Man of AbundanceMen, have you ever wanted to learn Woman Talk? What I mean is, do you want to start to understand what the ladies are really saying, rather than just guess and get it all wrong? Well, this is about as close as I can get you to figuring out what your current or possibly future wife/girlfriend is talking about. Let me introduce you to Heather Havenwood. If anything, this is a really fun conversation. Meet our Feature GuestHeather Ann currently is the Author of many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon) Heather Ann is now a nationally syndicated radio show host of ‘The Win’ where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving ‘The Winners Edge’, from “losing it all’ and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals. Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Time Stamped Show Notes(click a time stamp below to time travel directly to that point in the conversation.) 7:00 So, where are you at in the World? 8:25 Attitude of Gratitude 9:20 Let's get Personal 18:20 Kick in the Gut Moment 22:20 Enough is Enough Moment 26:00 Good News Story Paying it Forward [spp-timestamp time="36:55"] 39:07 Action Steps you can take today. 41:10 What daily habits make the biggest impact in your life? 43:55 What are you reading or listening to right now and why? Start your 30 day Audible trial and get Your http://www.audible.com/t1/30trial_at?source_code=PDTGBPD060314004R (Free Book) 36:16 What do you feel holds most people back from live a life of True Abundance? 36:16 What does Living A Life of Abundance mean to you? 37:35 Parting piece of guidance Connect with our Feature Guest http://heatherhavenwood.com/ (HeatherHavenwood.com) == > Marketing and Business Coaching and Consulting http://successmagnetseminar.com/ (SuccessMagnetSeminar.com) === > Site of the 2013 Las Vegas Copywriting Seminar with Joe Sugarman, Joe Polish, John Carlton, Jon Benson and Heather Havenwood http://sexybossinc.com/ (SexyBossInc.com) == > site for book, audio book SEXY BOSS™ book Book: The Law of Divine Compensation - Marianne Williamson Illuminata - Marianne Williamson Wally's Take Away:So what do you thing men? Are women Crazy? Well, when you put in the perspective that Heather does, I would have to say yes. But I have to tell you, I love my crazy girl. Resources Mentioned:https://www.expertbookers.com/ (www.expertbookers.com) Book: The Law of Divine Compensation - Marianne Williamson Illuminata - Marianne Williamson  Sponsors and Affiliates, Helping you live your Life of Abundance and helping me keep the mic on.https://menofabundance.com/shake/ ()Shakeology, Dense nutrition shake.  Shakeology makes nutrition simple. And with 70+ ingredients and superfoods, it is the Healthiest Meal of the Day. "My family and I have been drinking Shakeology daily for the last 5 years. Even my six year old has been drinking it since he was two." ~ Wally https://menofabundance.com/shake/ (Click Here! ) To watch a short personal video I recorded with my little guy about our experience. https://menofabundance.com/bod/ ()Unlock the world's most powerful, life-changing fitness tools when you join the Team Beachbody Club. Get 24/7 digital streaming access Support this podcast

Joe's wife gives birth in car on way to hospital.

I bet that title grabbed your attention - and if you’re still reading then it’s done it’s job!‘On average, five times as many people read the headline as read the body copy’David Ogilvy couldn’t have said it better.In Today’s Traffic and Funnels show, Chris and Taylor show you how to get your audience's attention without grabbing them by the throat and forcing them to read the rest of your copy.Here’s The Highlights:How to get people to read your headline - and then some more (1:55)One thing you must know if you want people to read your headline, and it’s not your audience (4:00)The one principle that will amplify your headline game (5:25)The elements that make up an effective headline (5:45)What your market needs to hear in order to read the rest of your copy (6:45)A lesson from legendary copywriter Joe Sugarman that no one else teaches (8:10)Headlines...They’e Kind Of A Big DealThey say that writing an attention grabbing headline is one of the hardest parts of writing. Over the years, there has been many specific strategies to make writing one easier - fill in the blank templates for example.Listen to today's episode and you’ll learn all of the most important elements that make a successful headline.Don't forget to grab your free training & material Chris and Taylor are giving you for free. Download your free "client bundle" here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

In this episode of Sites, we revisit a classic post from Sonia Simone that lists and describes 10 content marketing goals that are worth pursuing. Which ones are you already pursuing? Which ones should you add to your mix? Listen and find out. Listen to Site Success: Tips for Building Better WordPress Websites below ... Download MP3Subscribe by RSSSubscribe in iTunes Important links from this episode: @JerodMorris on Twitter Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts 10 Content Marketing Goals Worth Pursuing The Transcript Jerod Morris: Welcome to Sites, a podcast by the teams at StudioPress and Copyblogger. In this show, we deliver time-tested insight on the four pillars of a successful WordPress website: content, design, technology, and strategy. We want to help you get a little bit closer to reaching your online goals, one episode at a time. I m your host Jerod Morris. Sites is brought to you by StudioPress Sites — the complete hosted solution that makes WordPress fast, secure, and easy without sacrificing power or flexibility. For example, you can upload your own WordPress theme, or, you can use one of the 20 beautiful StudioPress themes that are included and just one click away. Explore all the amazing things you can do with a StudioPress Site, and you ll understand why this is way more than traditional WordPress hosting. No matter how you ll be using your site, we have a plan to fit your needs — and your budget. To learn more, visit studiopress.com/sites. That s studiopress.com/sites. Welcome to Episode 8 of Sites. Last week we talked about technology and did quite a deep dive into SEO. That means that this week we come to the conclusion of our second full cycle through our four pillars of a successful website: content, design, technology, and strategy. And I know what you re thinking from looking at the title of this episode: strategy? But isn t this about content? Yes. It s about strategy and content. Just like last week, when we discussed SEO, it was really about strategy and technology (and, in some ways, content and design too). As I mentioned when we launched this podcast, and first explained these four pillars that will guide our content, overlap is inevitable. And that is okay. The goal is simply to make sure we don t miss anything essential. It s certainly not going to hurt us if we double up or triple up or even quadruple our focus on these important concepts in any one episode. Plus, as you ll see, while some of the 10 goals we re going to discuss in this episode deal specifically with actual blog content, others don t — #7 especially. And that s why I chose to cover this topic for one of our strategy episodes. Because if you aren t pursuing at least one of these content marketing goals, and probably many more, you clearly don t have a defined strategy for your website that is going to lead you in a positive direction. Chances are, you are indeed following one or several of these goals. But might there be a new one you could add to the mix? Or might hearing these ideas spark a new one in your mind? I sure hope so. This week s episode is based on an article that was originally written by Sonia Simone for Copyblogger. It is called 10 Content Marketing Goals Worth Pursuing. Let s get to it 10 Content Marketing Goals Worth Pursuing Ever wonder why content marketing works so well for some businesses but doesn t seem to do anything at all for others? Curious about why some content that seems great doesn t do anything to build a business? Content is king has been an online cliché for years now, but it s not true. It s never been true. Content all by itself even terrific content is just content. It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won t transform your business or get you where you need to go, until you add one thing Content marketing is a meaningless exercise without business goals. So what makes content marketing work? To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your audience something to pass the time. Your blog posts, email marketing, ebooks, podcasts, advertising all of it needs to fit into a larger picture. Now, if you blog purely for creative self-expression, go ahead and write as the spirit moves you. But if you re using content to market a business, you need a strategic framework so you can get the most out of your time and hard work. Here are 10 of the business goals that drive our content marketing at Rainmaker Digital. You might focus on just one or two, or you may use all 10. As you listen to this episode, see which of these you can apply to your own content marketing plan. Goal #1: Build trust and rapport with your audience This is the most obvious use of content marketing, and it s a good one. When you create useful, interesting, and valuable content, your audience learns they can trust you. They see that you know your topic. They get a sense of your personality and what it would be like to work with you. Lack of trust kills conversion. An abundance of valuable content builds trust like nothing else. But too many marketers stop there. In fact, it s just the beginning. Goal #2: Attract new prospects to your marketing system We all had it drilled into our heads by Mr. Godin when we were just baby content marketers: You have to be remarkable. Your content has to be compelling enough that it attracts links, social media sharing, and conversation. Why? Because that s how new people find you. No matter how delightful your existing customers are, you need a steady stream of new prospects to keep your business healthy. Remarkable content that gets shared around the web will find your best new prospects for you and lead them back to everything you have to offer. Goal #3: Explore prospect pain No, you re not doing this to be a sadist. The fact is, most enduring businesses thrive because they solve problems. They solve health problems, parenting problems, money problems, business problems, technology problems, What should I make for dinner? problems. When you understand your prospect s problems, you understand how to help them and then you have the core of your marketing message. Strategic content dives into the problems your prospects are facing. What annoys them? What frightens them? What keeps them awake at night? A smart content marketing program leaves room for audience questions. These might come in email replies, blog comments, or you may hold Q&A sessions or webinars specifically to solicit questions. Listen to the problems your market asks you about, and use those as a compass to guide your future content. Goal #4: Illustrate benefits Obviously, we don t dig up prospect problems and leave it at that. We talk about solutions. We talk about what fixes those annoying problems. Techniques, tips, tricks, methods, approaches. If you have a viable business, you have a particular take on solving your market s problems. Your individual approach is the flesh and blood of your content marketing. Your 10 Ways to Solve Problem X post shows the benefits of your approach. It illustrates how you solve problems and shows customers what they get out of working with you. Strategic content doesn t just tell a prospect My product is a good way to solve your problem. It shows them. And that s a cornerstone persuasion technique. Goal #5: Overcome objections Your prospect is looking for ways to solve his problem, but he s also keeping an eye out for potential problems. Strategic content can be a superb way to address prospect objections the reasons they don t buy. Is price a pain point? Write content that demonstrates how implementing your solutions saves money in the long run. Do your customers think your product will be too complicated to use? Write content that shows customers going from zero to sixty painlessly. Understand the objections that keep customers from buying, and then think about creative ways to resolve those objections in content often before the buyer ever gets to that sales page. Goal #6: Paint the picture of life with your product Ad-man Joe Sugarman was one of the great early practitioners of content marketing. He was a master of long-copy magazine ads for his company JS&A (a consumer gadget company) ads that were often as interesting and compelling as the magazine articles they appeared next to. In his Copywriting Handbook, he described how he might approach writing an ad for a Corvette. Feel the breeze blowing through your hair as you drive through the warm evening. Watch heads turn. Punch the accelerator to the floor and feel the burst of power that pins you into the back of your contour seat. Look at the beautiful display of electronic technology right on your dashboard. Feel the power and excitement of America s super sports car. Sugarman isn t describing the car. He s describing the experience of the driver. Sugarman was a master at mentally putting the customer into the experience of owning the product whether that product was a pocket calculator, a private jet, or a multi-million dollar mansion. It works very nicely in an ad. It works even better in your content. Storytelling is one of the best content marketing strategies, and it s a superb way to let customers mentally try out your offer before they ever experience it for themselves. Use content to show what it s like to own your product or use your service. Case studies are terrific for this, as are any stories that show how your approach to problem-solving works. Pick up Sugarman s book for lots of ideas about how to create fascinating content for products that might not immediately suggest a fascinating story. Goal #7: Attract strategic partners Once upon a time, Copyblogger was one writer. No software business. No marketing education business. No Authority, no Rainmaker Platform, no premium WordPress themes from StudioPress, no super-fast and secure WordPress hosting with StudioPress Sites, no Digital Commerce Institute, no Rainmaker.FM you get the idea. From very early days, the quality of the content posted here has attracted strategic partners the partners Brian Clark worked with to create every line of revenue-generating business we have today. Eventually, that evolved into the creation of a new company Rainmaker Digital (formerly Copyblogger Media). The partnership brings together a great complement of skills, and together we can go farther and faster than Brian could have on his own. Whatever your business goals are, partnerships are often the smartest way to get there. When you re passionate about creating excellent content, you ll find that potential partners are attracted to that passion. Goal #8: Deepen loyalty with existing customers This one is probably my favorite. Every company needs to attract new customers. But the biggest growth potential in most businesses comes from building a tighter relationship with your existing customers. A solid base of referral and repeat business is the hallmark of a great business. Even if you never did any content marketing to anyone other than your customers, you could radically improve your business by improving the communication you have with your customers today. Create a richer experience for the people who have already bought from you. Make your products and services work better by pairing them with useful, user-friendly content. Don t treat the waitress better than you do your date. Give great stuff to the people who have already bought from you, and they ll reward you for it. Goal #9: Develop new business ideas Your content stream is a fantastic place to try out new ideas. Thinking about repositioning your key product? Trying to better define your unique selling proposition? See a new problem on the horizon that your customers might want you to solve? Get those ideas into your content, and see how people react. You can watch what excites people and what fizzles out. Business writer Jim Collins talks about firing bullets, then cannonballs. In other words, when you get a new idea for your business, fire off something low-risk to test the waters. Don t start firing your big ammunition until you re sure you can actually hit the target. (And that there s a target there to hit.) Content is an amazing low-risk way to try out your ideas while risking very little. Your audience will let you know with their reactions which ideas fire them up and which ones leave them cold. Goal #10: Build your reputation with search engines Lots of content creators think this is reason #1 to create content but if you put this goal in the wrong place, you ll probably struggle with SEO. That s because search engines find you valuable when readers find you valuable. Search engines are looking for content that s valuable to their users. If you create that type of content, your SEO battle is 9/10 done. So put the first nine content marketing goals first, and the 10th becomes a matter of relatively simple SEO optimization. Stick around this week s hyper-specific call to action is coming up. Again, that was a reading of Sonia Simone s blog post 10 Content Marketing Goals Worth Pursuing, originally published at Copyblogger.com. You can find a link to the original article in the show notes at studiopress.blog/sites08. Now to this week s hyper-specific call to action … Call to action Answer this simple question: What s the main thing you re looking to get out of content marketing? What is your goal? To be more specific, what is your business goal? Because as Sonia said in her post, Content marketing is a meaningless exercise without business goals. And, as with all these goals, don t just think about it. Write it down. In your journal, on a piece of paper, in Evernote, in an email to yourself — that s actually what I usually do when I m listening to a podcast and think of something important. I shoot off a quick email to myself so that I m forced to see the idea again when I process that email. That works for me, it may not work for you, but just an idea. The point is: think about this question, experience your answer through the act of recording it, and then actually take some action on it. So if your goal is #6 from Sonia s post, paint the picture of life without your product, then really work on getting into the shoes of your audience and then telling a compelling story that will help them experience what life will be like with you or without you, depending on the context. Actually write that blog post. Or if your goal is #2, to attract new prospects to your marketing system, then get content out there that will do that and, of course, have a marketing system for them to opt into. Get your email list going, have an autoresponder, make offers, etc. You get the idea. Again, this week s question: What s the main thing you re looking to get out of content marketing? What is your goal? Write it down. And you know what? Do something else with it. Tweet it to me. @JerodMorris. J-E-R-O-D-M-O-R-R-I-S. I want to know. And if you have a goal that we didn t discuss in this episode, all the better! Send that to me too. We re now 8 episodes into this podcast. Let s start to get to know each other a bit, shall we? Send me a tweet. Let me know your answer to this week s CTA. I want to know. Coming next week, we go back to the beginning. After two complete cycles through our four pillars of content, design, technology, and strategy, we re back at content. And that means we take the next step in our series on content marketing strategy that Brian Clark outlined. We ll be exploring how to know exactly WHAT content to deliver to convert more prospects. It dovetails nicely with this week s episode, because who among us doesn t list among our content marketing goals: convert more prospects? Hopefully we all do! That will be a great discussion. Don t miss it. That s next week, on Sites. Finally, before I go, here are two more quick calls to action for you to consider: Subscribe to Sites Weekly If you haven t yet, please take this opportunity to activate your free subscription to our curated weekly email newsletter, Sites Weekly. Here s how it works: Each week, I find four links about content, design, technology, and strategy that you don t want to miss, and then I send them out via email on Wednesday afternoon. Reading this newsletter will help you make your website more powerful and successful. Go to studiopress.com/news and sign up in one step right there at the top of the page. That s studiopress.com/news. Oh, and I should mention, we occasionally include special offers in these emails too — stuff that isn t otherwise marketed publicly. So if you like StudioPress products, keep your eye out for special deals in your Sites Weekly email. Again, it s studiopress.com/news. Rate and Review Sites on Apple Podcasts And finally, if you enjoy the Sites podcast, please subscribe to the show on Apple Podcasts (formerly known as iTunes), and consider giving us a rating or a review over there as well. One quick tip on that: to make the best use of your review, let me know something in particular you like about the show. That feedback is really important. For example, here is a recent review we received, from gembrechts: This show came in the exact moment I needed it. Although I have owned and operated a few businesses, this is my first dip into content marketing. So everything they are converting is the information I need to take in and internalize. Funny, I just love the music on this site. It is very uplifting. Thank you gembrechts. First off, it s great to know that you find this show at a time when it can make a huge impact for you. That s the reason we started it. And secondly, can I just tell you how much I appreciate the kind words about the music? I spend an inordinate amount of time trying to identify the perfect songs for every podcast I host. I actually really enjoy the process. And I ve never felt more enthusiastic about the intro and outro music for a show than for this one. So I m so glad you like it! By the way, I found the music at Premium Beat. It s a good resource if you re looking for podcast music and willing to pay a little bit for it. Anyway — to find us in Apple Podcasts, search for StudioPress Sites and look for the striking purple logo that was designed by Rafal Tomal. You can also go to the URL sites.fm/apple and it will redirect you to our Apple Podcasts page. And with that, we come to the close of another episode. Thank you for listening to this episode of Sites. I appreciate you being here. Join me next week, and let s keep building powerful, successful websites together. This episode of sites was brought to you by StudioPress Sites, which was awarded Fastest WordPress Hosting of 2017 in an independent speed test . If you want to make WordPress fast, secure, and easy — and, I mean, why wouldn t you — visit studiopress.com/sites today and see which plan fits your needs. That s studiopress.com/sites.

Joseph Sugarman, one of the all time greats and master in marketing and advertising, joins us today to share his successful stories to be known throughout the advertising world as a copywriting legend and role model. Joe is an American electrical engineer, marketing innovator, entrepreneur, copywriter, author, speaker, founder of BluBlocker Sunglasses and CEO of JS&A Group, Inc. which is behind some of the biggest marketing campaigns in the history.

Episode 4 of the Bally Alley Astrocast covers the Bally Arcade/Astrocade cartridge game Sea Devil and the BASIC type-in game (published in the Arcadian newsletter) The Pits. Chris and I discuss, as always, what we've been up to lately. Paul and I cover the Arcadian newsletter issues 3 and 4 (January and February 1979).  We cover a bit of feedback too (we could always use more though-- so keep it coming to us). Paul and I discuss seven letters to the Arcadian, dating from late 1978 and early 1979. The show ends with a short tune called Golden Slippers played from a type-in program called Player Piano from the Bally BASIC manual Recurring Links  BallyAlley.com - Bally Arcade / Astrocade Website What's New at BallyAlley.com Orphaned Computers & Game Systems Website Bally Alley Yahoo Discussion Group Bally Arcade / Astrocade Atari Age Sub-forum Bally Arcade/Astrocade High Score Club Bally Alley Astrocast Facebook Page Introduction Sea Devil/The Pits - Astrocade High Score Club, Round 10: Sea Devil / The Pits (July/August 2016). Includes a screenshot of The Pits. Cartridge Review - Sea Devil Sea Devil Manual - (1983) Game "manual" (instructions) for Sea Devil by L&M Software. Sea Devil Ad - (1983) Advertisement for Sea Devil. This document contains much more of the game's backstory than is in the manual. Sea Devil Cartridge - Picture of the Sea Devil cartridge. Sea Devil Video Review - YouTube video of Sea Devil gameplay by "Highretrogamelord" BASIC Game Review - The Pits The Pits (2000-Baud "AstroBASIC" Tape Image) - This WAV version of Rex Goulding's The Pits can be played using the "AstroBASIC" cartridge. This game appeared in Arcadian 3, no. 10 (Aug. 12, 1981): 108. The Pits for "AstroBASIC" - A fantastic Game! - March 25, 2011 post on Bally Alley Yahoo group (message #10456). ArcadianNewsletters Arcadian 1, no. 3 (Jan. 13, 1979): 17-22. - The third issue of the Arcadian newsletter. Arcadian 1, no. 4 (Feb. 19, 1979): 23-30. - The fourth issue of the Arcadian newsletter. Bally BASIC and "AstroBASIC" Manual Differences - By Richard Degler (October 2010) Success Forces Book - Purchase Joe Sugarman's 1980 book from Amazon.com. The Seven Forces of Success - Joe Sugarman's 2014 eBook on Amazon.com. Division with Decimals - By Paul Law. "Division with Decimals is just in from Paul Law who says he modified a BYTE 2/79 program. N indicates the length of the decimal portion." This 300-Baud Bally BASIC program can be loaded into BASIC using the 300-Baud tape interface. Game Over (Program) - By Tom Wood. "This routine will print "GAME OVER" depending on which version of the Bally Arcade that the user has." This 300-Baud Bally BASIC program can be loaded into BASIC using the 300-Baud tape interface code. Game Over (Article) - By Tom Wood. This pdf document was excerpted from the Arcadian. This is the program's explanation, the BASIC loader, the Z80 machine language source BASIC Zgrass--A Sophisticated Graphics Language for the Bally home Library Computer - By Tom DeFanti, Jay Fenton, and Nola Donato. This article was printed in Computer Graphics, 12, no. 3, (August 1978): 33-37. Abstract: "Home computer users are just now discovering computer graphics. Modest extensions to BASIC allow plotting but not much more. The Bally Home Library Computer, however, has hardware to aid implementation of video games. Custom integrated circuits working on a 160X102 pixel (2 bits per pixel) color television screen allow certain forms of animation in real time. To give this power to the user, BASIC Zgrass has been designed and implemented. It is an extension of BASIC that allows parallel processes, picture objects that move, scale and group together as well as several drawing modes. There are also software controls of a three-voice music synthesizer, interactive input devices, a film camera and an IEEE bus interface. We will concentrate mainly on the language design for making it all easy to learn and use." Bally BASIC Hacker's Guide - By Jay Fenton. This was the 1979 supplement written by Jay Fenton that went along with the Bally BASIC manual. It's full of all sorts of goodies, most of which found their way into the "AstroBASIC" manual... but not everything. Bally Arcade - More than Fun - By Graham M Wideman and Mark J Czerwinski. Electronics Today, November 1978. Paul and I refer to this article as "Bally Arcade: Game or Computer," but that's only the title on the cover of the magazine. This article covers the Bally Arcade. Although the page numbers are not consecutive in this scan, the article is complete (full page advertisements were removed). The article is notable because it assumes a basic level of technical knowledge and includes photographs of the internals. Chain Store Age 'Catalog' - This 'catalog,' from June 1978, was put together by Bally to promote the Bally Professional Arcade to salespeople. This is a full-color 'catalog' that is a large download (9MB). It is 8 1/2" x 11" and is sixteen pages long. I love the 1970's style art! Bally Programming Keyboard - Color picture of the unreleased "programming keyboard." The Bally Arcade system sits on top of this "add-under." Classic Letters Letter to Bob Fabris, From Brett Bilbrey (December 11, 1978) - Brett was a mainstay of the early issues of Arcadian and Cursor. He went on to write two Astrocade cartridges (ICBM Attack and Treasure Cove), contribute to the "AstroBASIC" manual and work for Action Graphics (as well as contribute to the Bally community in many other ways). Later, Brett worked for Apple. This eight-page letter shows a hardcore user's enthusiasm for the Bally Arcade. Star Trek - By Brett Bilbrey (and/or friends). Brett did not 'write' the Star Trek game. He either typed it in from the book 101 BASIC Games or one of his friends that Brett started Spectre Systems with did it. This 300-Baud Bally BASIC program can be loaded into BASIC using the 300-Baud tape interface code. Star Trek (Docs) - Instructions for the above program. Byte Magazine (December 1978) - Many articles dedicated to Life. While none of these articles/programs are specific to the Bally Arcade/Astrocade, the manual for Life by Jay Fenton does directly lift quite a bit of material from that issue of the magazine. Interact Model One Computer - The Newman Computer store suggests potential Bally Arcade purchasers buy the Interact Model One instead. (oldcomputers.net) Letter to Bally Arcade Customers, From Joseph Sugarman (May 1979) - Joe Sugarman, the president of JS&A, claims that the company "had spent hundreds of thousands of dollars in advertising to obtain our sales." That's a lot of money, which makes it hard to believe this claim. However, in the early 70s, when JS&A began, full-page ads in the Wall Street Journal cost about ten-grand (says Joe in his 1980 book, Success Forces), so perhaps this high-dollar advertising figure is possible. Letter to Bob Fabris, from Glenn Pogue (Jan 22, 1979) - Glenn says that if a user complains about the unit's name change, then Bally will send a "tag" to those users who request one that says "The Bally Computer System." This letter has a list of release dates (month and day) for Bally games, including some that were never released at all (including Checkers, Desert Fox, Astrology and Drag Race/Desert Fox Bally Dust Covers Pictures - Each time the Bally system's name was changed, the dust cover reflected the new name. Unit Label Variations - Lance Squire does an excellent job explaining the different labels on the dust covers of the Bally units. He also gives an approximate rarity level for each label. Letter to Bob Fabris, from Guy McLimore (January 29, 1979) - Guy is a Bally Arcade dealer for ABC Hobbycraft. Guy has popped up on the Bally Alley Yahoo group from time to time. In this letter, Guy says that he gets more information from the Arcadian newsletter than he can get from Bally-- and he's a dealer! He mentions several programs he's working on. He suggests that Bally should make a second, more detailed (I presume) version of the Bally BASIC manual for "the really rabid Arcade freak." In a way, Jay Fenton's Hacker's Manual was this second "book," but it was only about twenty pages long and probably wasn't widely available. Fantasy Game Package - By Guy McLimore. 1979. There is an advertisement for this program in Arcadian 1, no. 7 (Jun 15, 1979): 54. A fantasy game package for advanced players is available for those who enjoy the Dragon/Dungeon type of operation. The package includes: Dungeon Grafix I and II, Fantasy People and Multidie. Arcadian Logo - By Guy McLimore. From Arcadian 2, no. 1 (Nov. 29, 1979): 3., "Logo shown at the head of page one is based on an idea by Guy McLimore, and embellished by myself. If you'd like to see it in action (literally) and in living color, the program is included." Letter to Bob Fabris, from Jim Unroe (December 27, 1978) - Jim canceled his order with JS&A after waiting for long time and then he got an Arcade unit right away from another dealer (yes, even at the end of 1978, JS&A wasn't getting enough units from Bally to fill orders). He's having issues with his unit (it sounds like overheating). He notes that you can have commands executed directly from tape rather than being loaded as a program line. This is one advantage of Bally BASIC over "AstroBASIC." Jim talks about wanting to create an elaborate alarm system using his Bally Arcade. Letter to Bob Fabris, from Joe White (November 26, 1978) - Joe talks about his general experiences using the Bally to program in BASIC. Joe's son, Greg, wrote Bally Trek, which is based on Erik Mueller's Star Trek for MINOL - Tiny BASIC. Bally Trek - By Greg White. 1979. Unpublished Arcadian submission. Bally Trek is based on Erik Mueller's Star Trek for MINOL - Tiny BASIC. Bally Trek follows a popular style of game program from the 1970s era. Other examples on the Bally Arcade/Astrocade include Space Chase by WaveMakers and Star Trek/Starship Command by Esoterica. This 300-Baud Bally BASIC program can be loaded into BASIC using the 300-Baud tape interface code. Letter to Bob Fabris, from John Sweeney (January 22, 1979) - John requests Executive Software by Tom Wood because he is trying to write an assembler for the Bally Arcade. This is very early in the Bally Arcade's history to be working on something like this. There is no evidence that this assembler was created, but General Video Assembler (which required a RAM expansion) was eventually written and released on tape in 1982 by Dave Ibach and Steve Walters (General Video). Dave used this assembler to write his centipede-inspired, cartridge game, Sneaky Snake. John talks about safe places for assembly code in Bally BASIC (he uses the editor/buffer). He recommends some articles/books for Tiny BASIC information. General Video Assembler with Examples (Programs) - By General Video. The General Video Assembler is made-up of four programs which include: General Video Assembler Collector, General Video Assembler Pass I, General Video Assembler Pass II, and General Video Assembler Text Editor. Also included are sample programs (both as assembler code and in their final assembled form), Flying Witch Sample, Logo Sample. This 2000-Baud "tape" runs from "AstroBASIC and it requires extra RAM. General Video Assembler (Docs) - By General Video. Written by Dave Ibach. Documentation for a Z80 assembler that runs on the RAM-expanded Bally Arcade. End-Show Music Golden Slippers (MP3) - Tune for Player Piano form the Bally BASIC owner's manual.  

Episode 3 of the Bally Alley Astrocast covers the cartridge game Crazy Climber and the BASIC game (released on tape) Missile Defense. Chris and I discuss what we've been up to lately. Arcadian newsletter issues 1 and 2 (November and December 1978) are covered in detail.  We discuss a bit of feedback. Chris, Paul and I go discuss the very first ad for the Bally Home Library computer (from September 1977). I read from a few letters that JS&A (the mail order company that originally sold the Bally Home Library Computer) sent to customers. The show ends with a one-minute rendition of the Happy Days theme song. Recurring Links  BallyAlley.com - Bally Arcade / Astrocade Website What's New at BallyAlley.com Orphaned Computers & Game Systems Website Bally Alley Yahoo Discussion Group Bally Arcade / Astrocade Atari Age Sub-forum Bally Arcade/Astrocade High Score Club Bally Alley Astrocast Facebook Page Introduction  The Sister Bar - Barcade (Facebook Page) We Know Video Games - Local Albuquerque Videogame store (Facebook Page) The Adventures of Robby Roto - Bally Midway arcade game from 1981 that uses the Astrocade chipset (The International Arcade Museum) The Adventures of Robby Roto - Video Review (YouTube) The Adventures of Robby Roto - Arcade Flyer (Front) The Adventures of Robby Roto - Arcade Flyer (Back) Reverse-Engineering Robby Roto: A 1980s Embedded System Masquerading as an Arcade Game, by Stephen A. Edwards (January 2005) The Adventures of Robby Roto - 7-11 Slurpee Cup Tom Meeks Bally Alley Yahoo Group 'Comments' - Tom Meeks, the product manager for Astrocade, Inc., comments about, among other topics, Robby Roto (November 26, 2001) Astrovision Name Change - A short explanation of why Astrovision changed its name to Astrocade. Astro Bits. Electronic Games, 1.1 (Aug. 1982): 11. Print.) Creating a Hi-Res Astrocade - These five in-depth "packages" (documents) were created by Michael C. Matte in 1986. These documents explain how to upgrade a Bally Arcade/Astrocade from the "Consumer Mode," which uses the low-resolution display (160x102 pixels), to "Commercial Mode," which uses the high-resolution mode (320x204 pixels) used in arcade games such as Gorf and Wizard of Wor. Hi-Res Astrocade Pictures - Pictures of an Astrocade motherboard that was modified by John Perkins in the early 1980s so that it could access Hi-Res mode. Sea Wolf II Parts Catalog - This arcade game uses the Astrocade chipset. Sea Wolf II Schematics - This archive includes five schematics for the Seawolf II arcade game released in 1978. William Culver Feedback - Comments and replies left in the AtariAge forums. Z-GRASS / UV-1 Area on Bally Alley.com - General information about the ZGRASS hardware system and programming language. Animating the Death Star Trench - by Neesa Sweet. Larry Cuba and Tom Defanti had both worked with ZGRASS for the unreleased Bally Add-Under. ZGRASS was based on the earlier GRASS programming language. GRASS was used to create animation for the original 1977 "Star War" movie. The Very Best of Fantastic Films: The Magazine of Imaginative Media. Special Edition #22, February 1981.   Cartridge Review - Crazy Climber Crazy Climber Manual - (2011 Bally Arcade/Astrocade) Game Manual Crazy Climber (1980 Arcade Game) - Nihon Bussan Co. Ltd. (The International Arcade Museum) Crazy Climber Packaging - Pictures of the Crazy Climber cartridge, "box," and manual. Crazy Climber Source Code - This is the complete source code for the homebrew version of Crazy Climber, released by Riff Raff Games in 2011. This game was programmed by Michael Garber. Crazy Climber Video Review - Video review by Nice and Games. War Packaging - Pictures of the cartridge, "box," and manual for War, Michael Garber's first Astrocade homebrew game. Beyond Dark Castle - Michael Garber's first game, Beyond Dark Castle, was published in 1989 by Activision on the Commodore 64. (Lemon64.com) The Addams Family Video Review - Michael Garber wrote the Turbo-Grafx-16 CD-ROM game, The Addams Family, released in 1991. Nice and Games YouTube Channel - Video reviews for many classic systems, including several videos for the Astrocade. Tape Review - Missile Defense  Missile Defense Instructions - New Image Missile Defense Screenshots JS&A's First Ad for the Ballly Home Library Computer JS&A Home Library Comuter Advertisemen (B&W) - The very first ad for the Bally Arcade / Astrocade (at the time, called the Home Library Computer). This B&W ad was printed in the September 1977 issue of Scientific American. JS&A Home Library Comuter Advertisemen (Color) - The very first ad for the Bally Arcade / Astrocade (at the time, called the Home Library Computer). This color ad was printed JS&A's first catalog. Purchase Scientific American, July 1977 - A digital copy of the Scientific American magazine can be purchased directly from Scientific American's website. Scientific American (1845 - 1909) - All issues of Scientific American from 1845-1909 can be download for free. Success Forces Book (JS&A Ad) - Book, published in 1980, by Joe Sugarman, the president of the JS&A group. This ad appeared in Popular Mechanics in October 1980. Success Forces Book - Purchase Joe Sugarman's book from Amazon.com. Bally Fireball Pinball (JS&A Ad) - Professional Home Model version of Bally Pinball (Popular Science, May 1977) Bally Fireball Pinball (Video) - Video of the Professional Home Model version of Bally Pinball. IBM 5100 Information - Wikipedia's article on IBM's 5100 computer that was introduced in 1975 and cost about $9,000. In JS&A's ad for the Bally Home Library computer, they favorably compare it against this earlier system. Bally Check Self Diagnostic Hardware (Pictures) - Bally Check (AKA as BalCheck) plugs into the 50-pin connector at the back of the Bally Arcade / Astrocade and is used to test the units for defects. Released by Richard Belton. Bally Check 2K Z80 ROM Source Code - Source code for the Bally Check diagnostic hardware. Bally Check Self Diagnostic Hardware (Documentation) - BalCheck Support Circuitry, BalCheck information and BalCheck Instruction Manual (with source-code). Dick Ainsworth Interview - Wrote the Bally BASIC user manual, programmed the Bally BASIC Program Sampler tape (which contained eight programs) and the Speed Math / Bingo Math cartridge. Dick Ainsworth 'Comments' - A compilation of posting that Dick Ainsworth made to the Bally Alley Yahoo group in 2002. Ainsworth & Partners, Inc. - Dick Ainsworth, Personal Page. Arcadian Newsletter  Arcadian 1, no. 1 (Nov. 6, 1978): 1-8. - The first issue of the Arcadian newsletter. Arcadian 1, no. 2 (Dec. 4, 1978): 9-16. - The second issue of the Arcadian newsletter. Music-Cade by Ed Horger - In the Arcadian segment, a "Toy Organ Keyboard" is mentioned. I remembered this previously unpublished article form the Bob Fabris Collection. It contains suggestions, ideas and methods on how to hook up a music keyboard to a Bally Arcade/Astrocade. Includes a machine language 3-voice music program. Blue Ram Modem Interface Owner's Manual (with optional Printer Port) - An add-on for the Blue Ram unit that allowed the addition of a modem and printer. The Blue Ram Utility was used to control the modem. Chessette by Craig Anderson - A two-player chess game written in Bally BASIC. Published in Cursor 2, no. 4 (November 1980): 74-75. Connecting a Printer to the Bally Tape Interface - "The Bally BASIC audio cassette interface was originally designed to have a third 1/8" jack into which a printer could be plugged." The Bally BASIC Hacker's Guide by Jay Fenton, published in about 1979, gives the required details on how to modify the interface for use with a printer. The finished modification provides a TTL level RS232 standard ASCII at 300 baud. Keyboard Attachment - Basic instructions and schematic on how to hook up a Jameco 610 keyboard to the Bally tape interface (Arcadian 2, no. 8 (Jun. 23, 1980): 69.) Blue Ram Keyboard Owner's Manual - These are directions on how to assemble the Blue Ram Keyboard. 3x5 Character Set Review - This article is by Al Rathmell. It was submitted to the Arcadian newsletter on September 15, 1982. Arcadian RDOS 1.0 by Stu Haigh - This is a CP/M compatible resident Disk Operating System written in 1980. This code is designed to interface into the Cromemco software system and is provided with an autoload feature that will load track zero, sector zero of Drive A starting at RAM location 0080. Control will then be passed to the just loaded code at location 0080. The code uses a 5501 as a COM. controller and a 1771 Flex Disk controller. It will support four 5 1/4", or two 5 1/4" and one 9", or two 9" disk drives. Three Voice Music with Bally BASIC - Article by George Moses and program (probably by George Moses and Brett Bilbrey) from the "AstroBASIC" manual. Game Over Tutorial by Tom Wood - This tutorial, from January 1979, provides a machine language subroutine usable to BASIC users so that they can print "GAME OVER" in large letters on the screen using a subroutine that is built into the Bally's 8K System ROM. BASIC Zgrass--A Sophisticated Graphics Language for the Bally home Library Computer - Article by Tom DeFanti, Jay Fenton, and Nola Donato. Published in Computer Graphics, 12, no. 3, (August 1978): 33-37. ZGRASS Documentation - Various documentation on ZGRASS, including the user's manuals. Bally On-Board ROM Subroutines - Originally called Executive Software Description and submitted to the Arcadian by Tom Wood on October 7, 1978. This was later republished by the Cursor newsletter without credit being given to Tom Wood. This booklet explains what the On-Board ROM routines do that are built into the Bally Arcade/Astrocade 8K ROM. This manual is used as a reference for BASIC programmers so that they can save a few bytes when programming and also take advantage of the faster routines that machine language offers. Peek 'n Poke Manual by Brett Bilbrey - An introduction to Astrocade machine language programming in Bally BASIC. Although the manual doesn't credit Brett Bilbrey, he gave all this information in 1980 to Fred Cornett of the "Cursor Group." Bally Videocade Cassettes Catalog - This catalog contains these 13 cartridges, including some that were not released. Classic Letters from JS&A National Sales Group  February 28, 1978 letter to JS&A Customer - From William Mitchell; JS&A National Sales Group; Marketing Director. "Enclosed you will find your Bally Home Library Computer." JS&A urges their customers to order the add-on soon to receive free items such as a modem and diagnostic cartridge. October 11, 1978 letter to JS&A Customer - From William Mitchell. "We trust you have your Bally Home Library Computer and have found it quite satisfactory." JS&A asks their customers if they want to wait for the Bally add-on module. October 19, 1978 letter to JS&A Customer (Robert Simpson) - From William Mitchell. "As you are well aware, there has been a delay in the shipment of your Bally unit. The delays have been caused by almost every problem imaginable and have lasted almost one year now." End-Show Music  Happy Days Theme ("AstroBASIC" Program) - This is the theme music for the "Happy Days" television show. Peggy Gladden converted this song to "AstroBASIC" and the program was included on the Michigan Astro Bugs Tape 2. Happy Days Theme (MP3) - This is the theme music for the "Happy Days" television show. This is an mp3 recording of Peggy Gladden's "AstroBASIC" program. Michigan Astro-Bugs Club, Tape #2 (Tape Picture) - This tape contained a compilation of programs for "AstroBASIC." Michigan Astro-bugs Tape #2 Compilation - Eight AstroBASIC programs by various authors. This is the complete tape working as intended; you choose a game from the menu and it will load automatically.  

In this exclusive chat with legend, friend and business partner Joe Sugarman - we discuss the lessons he was taught as he was building an advertising business starting in the 70’s and now is Chairman of BluBlocker.com a company that was first to sell sunglasses via Infomercials.  Joe is the forward of my book Sexy Boss™ a dear friend, a true mentor in my life.   Joe shares the lessons he has learned over the years as an entrepreneur. This interview is a treasure to be heard over and over again.   Joe and I produced an event SuccessMagnetSeminar.com in Vegas 2013. One of his last times speaking on copywriting. Support this podcast

Who is Heather Havenwood Heather Havenwood began in the information marketing business in 2001. Her first internet marketing business plan was in 1999. She completed her masters degree in internet marketing in 2011. Heather has businesses online that she works full time on. She specializes in information marketing and sales copy online. A couple years ago, Heather did a seminar with Joe Sugarman called Success Magnet Seminar. Some of the fantastic speakers included the likes of Joe Polish, John Carlton, and John Benson. She was so happy to have had the opportunity to speak on stage with them. Share Heather Havenwood’s Stop Riding the Pine Podcast Interview on Twitter It's only really been the past 18 months where Heather has focused on putting herself out there in the market to build her personal brand instead of working to build other, more traditional businesses. Her focus in 2016 is to work with 10 clients and really help them focus on growing their brand and while she is very knowledgable about internet marketing, her clients don't have to be online. Heather Ann Havenwood is a Builder Making the transition from mediocre to achieving your dreams is by focusing and a "never let go" attitude and surrounding yourself with people who positively impact your life. Heather Havenwood didn't really know what she was doing when she first started. She was pretty much thrown into the direct response business in the seminar industry. She traveled a lot when she first started being in the seminar business. She lived out of a suitcase and this is where she got her, what we call now, sales copy and sales training experience. Her job was to meet a stranger and then 1 1/2 hours later you are asking them for $3,000 and she got it. Heather goes on to say that being a successful sales person is an "art". She went on to say that their is a formula to success that, I'm assuming, is based a lot on what she teaches her clients today. While she realized a lot of success early on, it wasn't all wine and roses. She got into business with someone and they did fantastic. Together, they grew the business from 0 to over 1 million dollars in the first year. If you want to learn more about what happened to Heather and the rest of her awesome story, get all the details in this 64th episode of Stop Riding the Pine. Connect with Heather Havenwood, check out her links below and remember she welcomes all questions, comments and inquiries! Don't forget to mention you heard about Heather on Stop Riding the Pine:-) Heather Havenwood Website E2Lab Website Dating Triggers Website Sexy Boss, Inc. Website Heather Havenwood TV Heather Ann Havenwood on Facebook Find Heather on Google Plus Connect with Heather Ann on LinkedIn Heather is on Tumblr Heather Ann Havenwood on Twitter Sexy Boss Podcast Special Mentions: (iTunes Shout Out) Mark Smith III Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com. Here are the highlights of my conversation with Heather Havenwood if you are in a hurry: Who is Heather Ann Havenwood? (3:18 Mark) What happened on December 5, 2005 that changed Heather's life? (8:30 Mark) How to stay positive as a home-based entrepreneur? (13:18 Mark) Once you've built a system, how do you live your dream? (24:37 Mark) What was Heather's break away moment? (35:18 Mark) This episode of Stop Riding the Pine Podcast was brought to you by Done4YouWP.com Are you a busy coach, professional or agency looking to have your WordPress website headaches handled by your very own development team for wholesale prices? Then you should visit Done4YouWP.com to find the solution that best fits your current challenges with a full-scale approach to managing your WordPress website. Stop Riding the Pine is a lot of fun and we love sharing the shows we've done.

Can you make your business sexy? Heather Ann Havenwood says, "Yes, you can!" She often equates success in business with success in dating—and she's an expert at advising people in both camps. She joins me on today's podcast to talk about adding sex appeal to yourself and your company. Heather Ann is CEO of and Chief Sexy Boss. She is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006, Heather Ann started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, she molded her client into a successful guru who is now known as an expert in his field. Heather Ann has been named as an ‘Icon Creator’ and a ‘Wizard Behind the Curtain.’ She has instructed, coached and promoted hundreds of entrepreneurs, leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others. Heather Ann is the author of and , a rule book for divorced men stepping back into the game. Now, Heather Ann is stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

Episode #239: Genius Network Presentation with Joe Sugarman Why being an entrepreneur in America is the best place you can be in the best time in history The truth behind "failing" and why you need to embrace it How you can be of service to more people as you grow your business  

Again? The new hijacking controversy and how I'm fighting back. How to save your business and your sales and even boost your conversion rates to boot. It's all here, it's all awesome so let's get started. The Variation Hijacking Why business is all about ups and down How I killed hijackers on my listing What are variations and what you need to know Why Amazon doesn't care about sellers The way hijackers made a variation of my product The reason big business is terrifying and cool How Amazon automation makes infringement an issue The reason you should call Amazon ASAP What variations do to your sales What to do if you get hijacked Do something IMMEDIATELY Cease and Decist Fill out this form...if it works! Contact Amazon Go Crazy How I'm working to build my listing sales Why rankings drop from hijacking The effect of dropping PPC on sales for free Why Bangkok built my sales understanding What you NEED to know about hijacking and sales The reason to keep your head when it happens Awesome Copywriting Books Breakthrough Advertising by Eugene Schwartz Advertising Secrets of the Written Word by Joe Sugarman Next Level Allstar Mastermind Success leads to success. Surround yourself with talent and enormously grow the business today. Apply only if you're selling $50k+ a month. Want more? Subscribe TODAY! The post What Amazon Sellers NEED To Know About Variation Hijackings and How to Survive – ALL53 appeared first on FBA Allstars.

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others. Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.   Heather Anne Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Anne has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted teleseminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others. Heather Anne currently is the Author of The Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. Heather Anne Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.   Discover How To Drive Thousands Of Targeted Visitors To ANY WEBSITE With This PROVEN Traffic Strategy..." ➲ When Your Greatest Mistake Became Tremendous Success Heather’s life is pretty phenomenal. She started out creating her first business plan in 1999 while taking an Internet Marketing course. The funny thing is, she found herself enjoying it so much, that a few years later, she developed and grew her online information marketing publishing company from ground zero. Heather didn’t have a list, product, name, offer and STILL went from zero to making over a million dollars In less than 12 months…and the really impressive thing is, she did it all over again with her next venture. Sadly, no story about a true master is complete without some acknowledgement of failure and Heather, like so many of us, was not immune to setbacks. Read on to learn how Heather handled bankruptcy, starting over from scratch and the important lessons she learned along the way… Tough Lessons Learned And What It Means To Be An ENTREPRENEUR After she lost her business, Heather had nothing.  She even had to go back to Corporate America and get a job. Not satisfied with failure, she quickly set about analyzing what happened, how the business failed and how she was going to prevent it from happening again. Heather says “In business and entrepreneurship, you have to fail.  Success and failure are always part of the journey. You will fail over and over and over again, but no matter how many times you fail, if you want to finish strong and successful, you just have to continue to play the game strong”. Heather learned her lesson the hard way and now she plays the game as a master. She is now stronger and wiser Heather. Something she would not have achieved without such a strong desire for excellence. Heather looked for the main reason why her business failed.  Not being a lawyer, she realized that when it comes to legal help, she needed to employ experts to guide her.   Now, anything that comes across her desk gets reviewed by her legal team.  Something she recommends for all entrepreneurs…especially those of use just starting out.   This Wizard Makes It Insanely Easy To Create Excellent Articles, Blog Posts, and Videos - FAST - And Use Them On Your Blog, Social Media, YouTube and More! Custom Content Wizard $197   ➲ “The Sexy Boss” Heather is the author of “The Sexy Boss” – How the empowerment of women is changing the rule book for sex, money and success. Unlike Many other business books, that are all about marketing and business, Heather aims to inspire you. She offers some incredible lessons about how she rose above her CHALLENGES and how you can do the same. The Real Deal…You Must Promote Yourself Like most people, Heather initially didn’t want to promote herself.  We often see it is “Bragging”…which in our culture is socially unacceptable.  Then she looked at the most successful entrepreneurs and realized that if she’s going to emulate them and achieve their level of success, she would have to emulate how they promote themselves as well. Now, a very strong advocate for self-promotion, Heather instructs all entrepreneurs to embrace that very necessary skill – no matter how uncomfortable it may be. Whether you belong to a big or small corporation, no matter what kind of business you’re in, you have to be constantly and consistently promoting yourself. Everyone needs to learn how to market themselves, especially in today’s corporate and entrepreneurial world. This is a skill that is often ignored as it makes most people uncomfortable…but it is absolutely essential. If you do not learn how to promote yourself, you’ll simply fall behind your competition who is willing to learn how to promote themselves. Top 3 Reasons Why Most People Won’t Promote Themselves Nowadays more women than men are resistant towards self-promotion because: They don’t know how to promote themselves They don’t feel comfortable They are not taught how to self-promote Heather declares (and this is crucial):  It is all about the right mindset. She understands that you are taught NOT to be strong self-promoter.  However, once you get past your personal hang-ups embrace the importance of self-promotion, then it will become easy to “Own it”.  Becoming a great self-promoter will be second nature to you.  Learning how to do this is one of the many reasons why she wrote her book, “The Sexy Boss”. ➲Life Lessons From “The Sexy Boss” Here are Heather’s key takeaways and life lessons openly shared to all of us in this incredible interview In business and entrepreneurship, you have to fail to succeed You have to constantly promote and market yourself. Become a master of self-promotion. Some entrepreneurs even become successful because they know how to promote themselves – not necessarily because they are good at performing. Know your skillset and be good at it. Choose something you are confident with…something no one can seriously question your background and authority. Never stop advertising yourself and your business. Keep at it – don’t give up and don’t let your failures beat you down. If you’re going through something… just get out of your head. There’s a time and place for everything. Always say to yourself “I’m the most important person in my life” – Practice Mature Selfishness. Everything happens for the best – It is a journey. As long as you feel that no matter what the situation is - Bad, good, car wreck or someone giving you flowers everything happens for the best. It's all about the process. Always try to learn a new skillset. If you’re a writer. Be confident. Be Confident That You Have the Power Of The Pen. Learn how to use the power of words and understand the world of wordsmiths. Understanding marketing and getting people to buy something for your business is key. Learn to shift your mindset completely to your advantage. If it is just you and your head, you’re in the worst place. You've got to get out of your head. Treat your failure not as failure but a learning experience resulting to a better you. Increase Your Income by Building Relationships with Influencer's, VIPs, and Top Performers, Even If You Hate Networking ➲Heather’s Marketing Strategy Heather maximizes the power of email marketing.  She has many different market segments (Yes, she has pretty big business). What she normally does is constant email communication with her subscribers. Normally she emails all of them four to five times a day and applies all of her marketing strategies. Check out even more of Heather’s great business advice… Depending on the day – Learn Broadcasting. Constantly send out email marketing Email marketing should be like TV advertising. They like to sell products to an audience any time of the day. Never get tired of advertising your business. Strategize and Prepare The Information You Want To Release. Try to have A “Demographic Plan” Include “Follow-Up’s” in Your Marketing Plans Discover How To Skip The $50,000 Investment Cost, Save A Year's Hard Slog, And Still Get The Benefits Of Owning A Network Of 10 Profit Pulling Member Sites! [content_toggle style="1" label="Read%20Full%20Show%20Transcript%20Here" hide_label="Hide"] Heather:                      Nile. Nile:                            Tell me you could hear me today. Heather:                      Yay. Nile:                            Good, good, good. Heather:                      I can. Very well actually. You sound great. Nile:                            Well, this is the way it should've sounded yesterday but for some reason it wasn’t so -- Heather:                      No worries. I had some other technical stuff that was just kind of going on then so it's okay. It happens. Nile:                            Great. Well, we are going to do a complete do over. Heather:                      Okay. No worries. Nile:                            We'll do the tease, I'll welcome you back and we will do your bio interactively as I talked about. One thing that I'm going to take -- I thought about this overnight that I want to do a little bit of a shift on is just what we did yesterday. You talked about hey, I made my first million and then I found it was easier to do it over again. And that's a big mind set thing and I don't know how much into mind set you are but I want to talk about. Heather:                      Oh, have to be. You fail that much. You go through your mind set. Yeah, absolutely. Nile:                            Not a problem. So, just so you know where I'm going to go. Heather:                      Okay. Nile:                            Super. So, you know everything now. We're rolling so the tease and then about five seconds of silence and then I'll come in and do the bio interactively. Heather:                      Okay. Hi, I'm Heather Havenwood and welcome. Hold on, I forgot the -- I just went blank. One second. You edit, right? Nile:                            Yeah, we do. Heather:                      I just went -- I've got to have your name right in front of me or I just go blank which I just did and I'm pre coffee so -- Nile:                            Oh, no. Heather:                      I'm like a quarter in so all right. Here we go. Let's do it again. Hi, I'm Heather Havenwood and welcome to social media business hour. In this hour you and I are going to explore together with Nile an amazing story of overcoming adversity and more importantly how you can make money in business today so stay tuned. Nile:                            I'm absolutely excited about our guest today for a number of reasons. One is I like not only her physical name but I like her company name. The way she's branded herself. I think it's cutting edge and I think you'll be excited about it as well so who am I talking about? I'm talking about Heather Anne Havenwood. She's a serial entrepreneur, sales and marketing coach, copywriter, small business activist. I love that Heather. And chief sexy boss. Welcome Heather. Heather:                      Thank you for having me Nile. This is going to be a lot of fun. Nile:                            Oh, it is going to be a lot of fun. Well, I want to tell everybody that's gathered here a little bit about you just so -- they've got the same background I do so you are the CEO of Havenwood World Wide LLC and as I'd mentioned earlier chief sexy boss. I love that. A serial entrepreneur and regarded as a top authority in internet marketing, business strategies and marketing in general. Since marketing your first online business in 1999, bringing clients and personal coaches together you've played an active role in the online marketing world since most of us even had a home computer. Heather:                      That sounds like I'm so old. Nile:                            That's one of the things I was commenting yesterday. If anybody goes and looks at your website at heatherhavenwood.com -- yeah, you're not old. Heather:                      I'm not old but _____03:31 that way. I did that in 1999. I was actually in college and I had an internet marketing course. It was the very first one and I was taking a marketing course from this particular professor and she got the university to let her into this one little internet marketing course. This is '98, '99. No kidding. And I took these courses. Like I want you to take it so I was like I'll take it, I'll take it. So, I took it and then we create this whole business plan. I mean, it was like 50 pages, 60 pages plus, plus. It was called best fit coach and I did this whole -- it was '99. How do you market? No idea that was going to be my future. It was just more like oh, this is fun. So, I just find that interesting little things along the way in life. All of a sudden you go oh, that's why that happened. So, yeah. 1999. Nile:                            Well, one of the things that I love about that is you said this was fun and of course that's what makes it easier. We're going to talk a little bit about mind set today, just a bit but that fun part's going to be a key portion of it. But let's fast forward just a little bit. In 2006 you started and developed and grew an online information marketing publishing company from ground zero to over a million dollars in sales in less than 12 months and you started it without a list, a product, a name, an offer, nothing. Heather:                      Correct, yeah. Nile:                            That's pretty phenomenal so I think if anybody could help us learn what to do to grow our businesses I think you're well qualified but you haven’t done that once, have you? You've done it multiple times? Heather:                      I've done it again, yeah. And I -- what's interesting about it is that that one business that I kind of bang my head on at the same time it's also my biggest failure. It's also the business that I went to bankruptcy over and lost everything over because I had a business partner that he was the face and I built everything around him and then there's this thing called contracts and lawyers and I forgot all that stuff so one day I came home and it was all gone but it was just like oh, aha, I've made this huge success but then my biggest failure and this other side of it, how did that happen? So, spent a few years trying to figure that out like how did that happen, who am I, kind of those things and I think it's through those kinds of times you really realize who you are as a person and what your really want because there is definitely a moment in time like screw this. I'm going to corporate America again which I did try. I lasted 90 days. Nile:                            Wow. And I bet that was pure torture. Heather:                      It was, it was, yeah. And so I went okay. I get it. It was just a -- you have to -- in business and entrepreneurship you have to fail. It's part of it. Now, we all sometimes hear stories of people like their first home run. That doesn't happen. Even home runs, even people on -- who literally do football and baseball and touchdowns. How many times are they going after that touchdown, how many times they actually try to hit the ball to get that -- at the park. It's over and over and over and over and over again so that's entrepreneurship is same thing. You have to play the game the same way where it's over and over and over again and you're going to hit one maybe out of park. You might be the next Facebook. I don't know. Maybe not. You might be striking out. But at the same time it's about getting up there on the bat and hitting over and over again. But once you -- I was _____06:50 long time ago after my failure. I was like if you can do that Heather you can do it again because it's just like a game. You get up there, you hit again where you hit but then some stuff happened afterwards and now you know where your hole is, legal stuff. Now guess what. I got a lawyer. Nile:                            I'm not going to make that mistake again. Heather:                      I do, yeah. And nowadays if anything comes across my desk in that world I'm like okay. I'll run it by my lawyer. And they get why are you doing that? I'm like because I learned my lesson. So, it's an interesting dynamic of what you learn over time. Especially in the entrepreneurship world. Nile:                            That's outstanding. I love the fact that you learned through those failures and I know that will be part of what you've talked about and everything else here. But then I know that you went on to help a ton of other people and some big name people and I'm not going to drop the names. The names will be shared in our show notes at social media business hour but I could tell you looking at the list I'm impressed. And some neat people too. Just besides being recognizable names I know a number of these folks as well. They're great and fun people. But you're currently the author of sexy boss. How the empowerment of women is changing the rulebook for sex, money and success and I suspect you probably tell a few of these stories in that book. Heather:                      Yeah, I do. Sexy boss, that book specifically, it was my -- it's kind of coming out of my life story. Up unto this point it's been more about niche marketing and doing business but sexy boss was kind of like this is who I am by the way behind the curtain and it was -- the name sexy boss came from _____08:38 and I are dear friends and I was visiting him in Vegas and he's like you're like a sexy boss. He's of course a wordsmith and so I was like oh, I like that. He's like yeah. So, all of a sudden we trademarked it. So, and then I was like I should write a book about over that. He's like well that's who you emulate so it was kind of this that's interesting. How do I emulate that and how do I become an entrepreneur and then how do I help other people to tap into their higher self. I call it a higher self and how to tap into their entrepreneurship because I think everyone is an entrepreneur. Everyone is. No matter if they're inside a big, large corporation. I call that an intra entrepreneur. You have to be constantly promoting yourself and constantly be marketing yourself, all the time. No matter what kind of business you're in you have to be _____09:29 to do that especially nowadays. So, if you're not learning that skill set then you're going to be falling behind and I think more for women than men necessarily is that women necessarily don't always know how to do that, they don't feel comfortable doing that. They're not taught that. We're taught to share our toys. Not to beat up and be strong. So, it's just a different mindset that once you learn it and understand it and then own it then you can be a great self promoter. I mean, look at Donald Trump right now. He's -- I would call one of the masters of self promotion and some people fault him for that. And I'm like he's actually brilliant for that because self-promotion is the way of the future and you have to continue it all the time or you're not going to be able to what I call succeed in whatever you want to do so that's my take and that's why I wrote that story. Nile:                            I knew that my cohost Jordan was going to be jumping up and down and wetting himself because he heard the name Joe Sugerman and Jordan likes to study copy write. He likes to practice copywriting and Joe's one of those big copywriter names. Heather:                      He is. He's a dear, dear friend of mine. _____10:37 time. We did an event together, we cohosted together called successmagnetseminar.com and the other speakers on the stage were John _____10:47 John Carlton, Joe Polish, Joe Sugerman, myself. And we actually had a hard time getting people there. It was like only 110 people there and then a few months later they did the Titans event, the big, huge Titans event and they got hundreds of people there at like triple the price and people -- the reason why we had a hard time is people didn't believe it. Like how are you getting all those names on one stage? And it was really because of Joe. So, Joe -- so, that was the reason but it's just kind of -- looking back now I -- now I sell the DVDs of it but it was a phenomenal event with some powerful, powerful copywriters and entrepreneurs on that stage. Nile:                            Yeah. It was funny. I knew most of them. And we're up against a break so let us take a break. Everybody stick around. Join us next segment. Hey, welcome back to social media business hour. We're here with Heather Havenwood. We're having a great time and I cut my poor cohost off last segment. He's jumping up and down, squiming sideways, just making all sorts of faces because he's got something that he just has to ask so Jordan what do you got for us? Jordan:                        Well, I just had to -- I actually had to interject is what I had to do because I thought Heather just dropped so many awesome golden nuggets on us. I mean, just to start with you've got to be promoting yourself even if you are in corporate American and I've got to tell you I laughed when I heard that. Nile:                            You didn't learn that lesson for a long time, did you? Jordan:                        I did not. No. and as a matter of fact there were people who I felt like this person is dumber than me. How could they possibly be making more money in a better position than I am? Well, the answer is they were better at self-promoting than I was. In fact, they understood self-promotion and I didn't even understand it. Nile:                            You just thought that was for the circus, right? Jordan:                        I thought that was just for the circus. Nile:                            Well, I know that Heather's going to talk with us a lot about mind set and some things like that as well and obviously that comes into that but I think that's great. I think we've got a good idea of your background but I have to ask you the question. You talked about sexy boss being your coming out book. What was the motivation behind that for you? Heather:                      Thanks for asking that. The motivation was -- how do I say this? It was a -- I call it the butterfly effect because I went through my bankruptcy and I went through this kind of dark time of trying to discover what am I going to do and I held the skill set of online marketing and copywriting but I feel like this kind of failure bla, bla, bla. And I lived on an island for about a year. I did nothing except stare at the ocean. It was kind of interesting. And for being an A type personality starting at the ocean for a year is actually challenging. It's like being in a yoga position or something for a year and it was hard. I didn't know what to do, wasn’t sure, questioned who I was so I went through this process and then I moved to Austin which I'm at now and that's when I started my dating business where I teach women how to communicate with women mainly because I knew the skills of information marketing, online marketing and someone said to me once you should do something where no one questions you for your background. No one questions you for your authority. No one can question me on that. And so -- because I didn't want to come out and start teaching people how to do online marketing when I “was a failure” at that point. I just don't like when people do that but that's all I do is teach internet marketing. They don't have any other businesses. So, I thought okay. I'll do that. And then after a few years of growing that business and being full time on that business and kind of coming back I thought it's time I told my story and I'm not really like that. I'm not a person that's going out there usually telling my story. I'm like this private and I don't want people to know that I failed and -- so, it was kind of for me my butterfly coming out and actually going oh, my god. I'm actually going to tell people that I went through this because not many people knew. It wasn’t public. I just kind of disappeared. The most powerful part of that was not really writing it. I did an audio book. It's actually on Audible and if anyone's ever done an audio book, audio book is very different than a communication like this because you have to read every single word of the book and you have to actually act like you're not dying doing it. And I'm having to sit here and read my story with emphasis, with like every word _____15:35 and it was hard and that's when I really got that this is my story and coming out there and telling people hey, I failed. I failed big time and I lost everything and I've come back. This is -- now I've come back. And now I want to help you. And so that's why I wrote the book. It was more of an inspirational motivation book for myself and for other people in telling my story. It's pretty powerful. Nile:                            In that story that you just told though I find something very fascinating and gosh, there's just so much I want to get to here today and I know our time together is limited but this is just fascinating to me because here you're talking about applying what you learned in your online marketing business. Granted, hey you failed at that at least first time out. Came back -- Heather:                      Legal side. Nile:                            Knocked it dead so that's not a failure. That's a learning experience. But the second part of that is you talked about applying what you learned to dating advice for men and how to better communicate to women. Heather:                      Yes. Nile:                            I find that so fascinating. Can you tell us just a little bit about that? Heather:                      Yeah. Oh, sure, yeah. That's my main business. That's what I do day in and day out and it's called datingtriggers.com and the niche is from a woman's perspective teaching men how to talk, communicate, attract, date, be with women. So, and that's a big market. That's a big challenge people have especially nowadays and the reason why it's a challenge mainly is not that women are weird or men are weird or something's wrong or anything. It's more about just communication has changed over time and so you see men who maybe got divorced and they're trying to get back in the dating world and it's like all confusing. It's just different or they're surrounded by women in the workplace, they're surrounded all the time and they're not taught necessarily how to communicate in a way that's effective that they get what they want. I teach a lot about how to get what you want in a relationship with a woman. I know that's kind of like counter intuitive but it is about how to attract and get what you want. So, yeah. That's what I do. It's kind of fun. Datingtriggers.com and onlydateyoungerwomen.com and I love that business. It's a lot of fun. I call my little guys, I talk to them all the time, I call them hey studs and they love it but they're a lot -- it's a lot of fun. I really enjoy it and that's kind of my bread and butter of my life. That's also where I do all my testing for my “marketing experience”. I do email marketing, I email them four to five times a day. I have all kinds of different segments with them. It's a pretty big business. Yeah. That's where I do a lot of my what I call testing and what I call marketing strategies and I do no social media with that business believe it or not. Nile:                            Oh, wow, wow. Well, you know -- Heather:                      Yeah, none. Nile:                            As we're sitting here chatting I'm thinking -- first of all, my wife and I, I think have a very good relationship and we communicate very well but I don't think that you could ever communicate at your peak all the time and I do believe -- hey, we're the same creatures but we communicate differently. I like the old 80s book whatever. Men are from Venus, Women from Mars. Whatever, vice versa. Women from Venus actually. But in any case -- Heather:                      I'll teach you one -- let me teach you one thing that I've sometimes I've had to teach this or communicate this or teach this really to someone I was just doing business with. We were having a kind of a challenge talking and I finally go let me explain something how women think if you're working with women. He just kind of had this like -- Nile:                            Rolling his eyes? Heather:                      Yeah, yeah. Well, it was on the phone so I'm sure he was. I said, women like choices. We like choices. That's why we shop. That's why we go shoe shopping because there are all these choices. We like menus. We love choices. He's like okay. I go when I come to you with this problem whatever it was you coming back with one solution -- no. give me my choices. I want to pick. He's like oh. So, the next time we talked he's like okay, here's all your options. Oh, great. I get to choose. You know what I mean? Nile:                            I love it. Heather:                      Yeah, yeah. It's really funny. I think he was like -- he's young. I could tell on the phone he's like young. He's like 25 and I'm thinking I hope he's really getting this. I hope he's really taking this to heart. Like this is a good lesson for him because I promise you you'll use it forever. It's not honey, you want to go to dinner, you want to go to this restaurant? It's like honey, do you want to go to dinner at seven? There's this, this or this. And she'll go oh, I want that. Nile:                            There you go. Heather:                      And then she's all happy. Nile:                            And she's happier. Well, my wife is a very patient and strong woman and so in that respect she's done a good job I think training me although I've got a long way to go I'm sure. Heather:                      Of course, that's -- Nile:                            But I like where you talked about your dating site being your bread and butter. Well, I want you to put some honey on top of that bread and butter because I think you've got a great program for us married men that really want an enhanced and powerful relationship with our wife and that's a great thing. And one of the things that we know sometimes as men we're not necessarily ready to put it out there with somebody that we treasure. Sometimes we are but hey. We'd rather have a chat with somebody that sort of got our back and has the best advice to get us the optimal results which is ultimately what you're doing. Heather:                      I agree, yeah. I have a good time with it. There's a lot of guys out there teaching other guys like pick up artists and things -- that's like the niche. That's not me. I'm coming from a woman's perspective. I call it be, be real, be the stud that you know you are because it's kind of this I've got your back, I'm your -- the woman in your side. I want to help you become the man you know you were meant to be. Whatever that is. Because I think in this society today men sometimes feel like -- not all of them. Like I'm not sure here. I feel like I need to like dumb down a little better. I'm not sure. So, they feel insecure. They're just not sure like where to -- so, I just kind of help them move to that process which I find funny by the way is when I have guys unsubscribe from me and they say thanks and unsubscribe from me. I've got a girlfriend. And I'm like it just got started buddy. Nile:                            The victory's done, right? Yeah. Heather:                      Yeah, well, it just got started. Why don't you stay on the list? Nile:                            You've got a long way to go there. Heather:                      You've got a long way to go, right. But I go okay. Nile:                            Well, you talked about your first business and what you did and how you did it and what you learned about -- hey, I missed the legal stuff and it caused the business to blow up. And in the scheme of things that was a minor thing that you overlooked that became major and relationships are sort of the same way so I could see where that would work and I have to say I've grown through my failures because I've had a lot of failed relationships as well so I'm just happy that I have a very loving and passionate wife today so it works out well. Heather:                      Good, that's awesome. Congratulations. Nile:                            We are just about at the end of this particular segment. Heather:                      Okay. Nile:                            I want to shift in the next segment and we've got limited time there but I want to talk about mind set and then you talk about some really interesting things. I mean, you compare email to the new TV. You talk about how the TV guide is really so important today and I really want to dig in and get some of that so I'd like everybody to stick around, follow us into the next segment on social media business hour with Heather Havenwood. We'll be right back. Okay, Heather. Heather:                      Yes. Nile:                            I'm going to go for about eight minutes and that will leave about four minutes left in this segment and what that will do then is it will give you time to really creatively pitch exactly what you'd like to achieve out of this, what you'd like people to get out of it but what -- where you'd like them to go, products, websites and stuff like that. Heather:                      Okay, thank you. You're going to let me know when that is so I can -- Nile:                            Yeah. I just want you to be prepared for it. I'll give you a queue. In fact the queue that I'll give you is Heather, you've got so much great advice and stuff here. How can you help people and so the helping people will be the transition for you to pitch. Heather:                      Okay. Nile:                            Okay, we'll be just about ready here. Hey, welcome back to the social media business hour. We're here with Heather Havenwood and as I'd mentioned in the last segment there's a couple of things that I wanted to talk about. One is you've had a number of multimillion dollar businesses now. You've learned a lot about mindset and we haven’t talked much about mind set on this show. We get into the social media elements of it. We're going to get into some of that in just a bit here but in the mindset portion I think it's so critical and I know that you've had to get your mind set right. Tell me a little bit about that process and what you've learned and maybe some of the mentors that you've had along the way. Heather:                      Well, I've had a lot of mentors along the way. It definitely wasn’t me in my head. That's the worst place to go. Just you and your head is the worst place. You've got to get out of your head. Especially if you're going to do something and I had a lot of different mentors along the way, coaches. And that's why I think -- that's why I'm a great coach now and do business because I've been through it. I'm a business coach. I would say more a marketing business coach now. But I do have a few things I stare at every day. Life lessons. I call them life lessons and they're written down on a piece of paper. I wrote down on that piece of paper. Oh, my god. Almost six years ago. Probably in the middle of my bankruptcy in Florida when I was literally broke. I mean, I was broke. I had -- I lost everything I had. My car, my dog and a cell phone. And I -- my car was paid off luckily so literally my only expense in life was a cell phone and gas in the car and food. And kind of did what I call hopping on people's couches for a little bit and a life lesson that I wrote down and I have now kept literally along the way. I'm staring at it right now. I'm looking at one. Okay, number three. I like this one. I'm the most important person in my life. Mature selfishness. Okay. That's a key one. That might not sound like -- what do you mean? It's like because if you're not taking care of yourself you can't help other people. If you're not taking care of yourself you can't build a business. If you're not taking care of yourself you can't be in a great relationship. It's called mature selfishness. I'm going to go back to Donald Trump just because he's in the news. He's what I call mature selfishness. People think he's narcissistic. He's not. He's just mature selfishness. He takes care of himself and takes care of this business and then takes care of people. His loved ones. Therefore he has a rock to stand on to go out and promote whatever he wants if you notice. So, that's what I call mature selfishness and I had to learn that versus constantly just taking care and building everybody else up. I had to take care of myself. That's a huge mind set because we're not taught that at a young age, we're not taught that in school, we're not taught to care of yourself first. Mature selfishness is more like don't be selfish. Share your toy. So you are constantly sharing. Especially as a female. You're sharing, sharing. Don't be selfish, don't be selfish, don't be selfish, be a good little girl. So, you have to shift that when you're an entrepreneur. You have to take care of yourself. You have to take care of the legal stuff. You've got to make sure that the Ts are crossed dotted Is so that's a big mind shift that I had to really focus on but the more I take care of my business and myself then I can help other people more. You can't help somebody when you're homeless. So, it's harder to do that. So, would say that that's a key lesson I had to take on. The other one was from Joe Sugerman actually and he taught me this. Everything happens for the best. Everything happens for the best. You probably heard everything happens for a reason and he said don't say that because then your mind will look for the reason. Well, what's the reason, why, why, why? You can't do that. It's like everything happens for the best and as long as you feel that no matter what the situation is. Bad, good, car wreck or someone giving you flowers everything happens for the best. It's about the process of where else you're going. It's on the journey. And he's gone through his own failures and so we talked a lot about that and for me that was a big one. It's that shift. Because I always thought everything happens for a reason. So, when the bankruptcy happened it was like there's a reason. I just went into that spiral. Like something's wrong with me. And you can't do that. It's like well, what was the lesson? Lesson was illegal. The lesson was you didn't look at this piece of the business. That's why this happened. It wasn’t that you didn't build something great. You did. In fact, today, that business is still alive doing very well. So, it's not that you didn't build that. You just forgot to look at this piece life lesson. Everything happens for the best. And actually it did happen for the best because if it wasn’t for that business partner taking everything then I probably would still be working for him or working with him. Not for him but with him and I would -- still would be in that business. I'd still be building that for him because it was like his face versus building something strictly just for me. So, I think that did happen for the best and I wouldn’t have been on the island for a year and stared at the ocean. I think that's the big piece is mind set as you have to shift that completely. Nile:                            I love that and I like how you talked about -- you keep those things in front of you like a vision board if you will. It's a part of where you're going and where you're heading. Well, the other thing that I wanted to get to is you talk about email is the new TV and you talk about how TV guide is so important. I want to work those things in because I know they relate a little bit to the social part _____30:21 part of what we're doing but we're just such -- limited time. We've got to get those in. Heather:                      Yeah, let’s get that in. so, I'll give you my mind set on email marketing. I would say my expertise is email marketing online perspective and copywriting. I do a lot of copy in email. So, email copywriting I guess and I mean, I'm doing between -- depending on the list, between four to six emails outbound a day. That's broadcasting. Sometimes more, sometimes less, depending on the day. So, I'm constantly doing email copy and email writing and people always say -- in some of the lists I send more than two or three times a day. People go why would you ever do that? Bla, bla, bla. And I always say well, let's analogy with TV. If I turn on the TV right now are they going to be advertising to me? Yes. Are they going to be advertising to me at eight o'clock at night? Yes. Are they going to stop advertising to me at all ever during the day just because they don't want to upset me? No, never. So that's the first key. Never stop advertising to your business meaning going to a click or going to an offer. Whatever that is. Number one. Number two, let’s look at the TV and I'll have you answer it. What's on usually in the morning? Nile:                            News. Heather:                      Great. What's on usually around noon? Nile:                            News. Heather:                      _____31:46 channel, right. Yeah, usually soap operas, stuff like that, okay, game shows, okay. What's on usually around four? Nile:                            I'm going to go back to news. Heather:                      News. Yeah. Throw them back. I watch FOX News all the time so I totally get that. So, around four it's usually like Ellen Show, different shows, talk shows, okay. And then what's on at night? Nile:                            Total entertainment. Heather:                      News. Total entertainment or news, right. So, I'm a big Kelly file -- like Megan Kelly I love you. I want to be like you. Okay. I do. I'm totally a Kelly freak and for like -- what's funny is I'll only watch her. I'm like I want to watch her. But I'll catch snippets of Bill O'Riley or catch snippets of _____32:28 right before and after her and they're saying the same story, okay. They're literally covering sometimes the same thing but I like how Megan Kelly says it. Nile:                            Absolutely. Heather:                      Right? Nile:                            If I go back to the tease that you did hey, I could say the same thing but I like the way you said it. Heather:                      Thank you. But that's email marketing. People -- FOX News is not going to go well Bill you already covered that. Kelly you can't cover that. They're not going to do that. Nile:                            Right. Heather:                      Because they know people like -- there's a demographic for Bill, there's a demographic for Hanna, there's a demographic for Kelly and people go tune in. they still want their advertising dollars and those eyes. So that's why they do that. They know that. Why are we not doing that with email marketing? You should. Same thing for social media I think. Social media unfortunately is a little more distraction but it's changing to have that entertainment and the timing value but with email specifically we're taught news in the morning, entertainment -- a little more relaxing in the afternoon, information around four o'clock and then news again. Wrap up of the day, right. We're taught that. Over and over. And 30 years of that on TV. 50 years, 60 years. So, why are we not doing that with our marketing? You should be. Nile:                            It makes perfect sense. Well, listen, in a minute or less though because I want to have people know how you might be able to help them but I want the TV guide story so can you give us that in like maybe even 30 seconds or less. Heather:                      Yeah, so TV guide story is _____33:58 the TV guide is -- you should be following the TV guide, old school TV guide in -- Nile:                            See, I missed that. I'm thinking the printed TV guide. Heather:                      Yeah, no, the TV guide -- the old. It is old school _____34:10 TV guide. I remember those days. You used to pick it up at the grocery store. But the old TV guide and how they structure it is what you should be doing with your marketing. You should be following up. Nile:                            Makes sense. It just took longer to communicate with the thickhead so I appreciate you clarifying that for me. Heather:                      Sure, no problem. Nile:                            So, hey how can you help people? Heather:                      So, I can help people in two ways. If you're a guy and you want to learn how to talk to women and communicate and attract a woman in your life you can go to datingtriggers.com. You're welcome to get on my list and communicate that way. But the thing I'm being focused on for 2015 is my coaching and my goal is to take 10 people and their business and focus with them on their marketing and double their business this year. So, I'm a marketing coach. I'm looking for people specifically that want to work with me and taking their business, doubling it. Now, it could be online or offline. Right now I'm working with a weight loss center. I'm working with a guy who's a producer, a guy who's in _____35:11 it doesn’t have to be “online” because there’s always an online perspective of every business. _____35:17 acupuncture. So, that's what I'm looking for and I want to help people do that so you can go to heatherhavenwood.com and then click on work with me and let's get on the phone and talk it out. I'm a one on one person so I want to work with specifically about 10 people this year. Nile:                            And I bet you want the people that really are the right fit, that you're highly confident that you could really help. Heather:                      Yes, yes, absolutely. Nile:                            Makes perfect sense and by the way, then it gets fun for everybody to -- Heather:                      Yeah, they make a lot more money and they have fun, they learn a new skill set, yeah. And it's not a done for you. I teach you how to fish. Not -- I'm going to -- I'm not a consultant or I do it for you. I'm not a service provider. I want you to learn the skillset of this so you have it forever and that's what I did. I had to learn it so now I have it forever and I get to do it over and over and over again and constantly make money. Joe Sugarman said to me once; he said -- he goes sometimes people ask me if I get nervous _____36:15 or whatever and I said no -- he said to me no. I never have that fear because I know in my heart that I have the power of the pin. I can write an ad to sell anything and there's a confidence there and I feel I'm gaining that confidence that I can really sell anything with the power of the pen. In my case it's the typewriter or a note book or MacBook Pro, right. But it's the power of the words and understanding wordsmith, understanding marketing and getting people to buy something for your business is key and that's what I help people do. Nile:                            Well, Heather I want to thank you so much for joining us and -- Heather:                      Oh, you're welcome. Hey Jordan. Nile:                            Jordan ran off a different direction already but hey, thanks of joining us and for all of you thanks for joining us on the social media business hour as well. Hopefully you learned a few new ideas or concepts. Maybe you were reminded of a few things that you already know but you haven’t been doing to improve or grow your business. In this case your business or your life. My desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business or life this week. I know that a small change can make a big difference and I am committed to bringing you at least one new idea each week that you could implement so go back and listen if you didn't pick up anything. Identify just one small change that you could make to your business or life this week and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen. [/content_toggle] Website: www.HeatherHavenwood.com Facebook: www.facebook.com/heatherhavenwood LinkedIn: https://www.linkedin.com/in/heatherannd Twitter: @hhavenwood

Today we are joined by a very special guest… A seasoned veteran and a man I've met once in person but have known of and followed for years. He's an old timer, a man who's been around the block but is still in phenomenal physical shape, extremely sharp and very active in various business circles.   Can you guess who he is? Let me give you some hints… He's the man behind blueblocker sunglasses with more than 20 million pairs sold in his career.. the man to revolutionize the business world by being the first to even THINK about taking credit card orders over the phone back in 1973. He's one of the founding businessmen and marketers who gave us now mainstream products such as - the pocket calculator, the digital watch, cordless phones, computers and a variety of other electronic items. He was also the first man ever to do multi-day high ticket marketing seminars which at the time cost $2,000 back when that was serious money - and he filled 20 of them. If you can't guess who this is yet maybe you'll recognize the name of some of his must read classic books such as Success Forces, The Adweek Copywriting Manual, Marketing Secrets of a Mail Order Maverick, Television Secrets for Marketing Success, my personal favourite: Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Influence, Motivate and Persuade and of course his most recent book, The Seven Forces of Success. If you haven't guessed yet the man I'm talking about none other than Joe Sugarman. Yes, that's right,  the same Joe selected as the Direct Marketing Man of the Year in New York in 1979. The same Joe Sugarman who won the prestigious Maxwell Sackheim award for his creative career contributions to direct marketing back in 1991 And today he is here to share with you his secrets, and time tested and proven methods for getting ahead in your business career. Enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski  

Spike Humer is widely-recognized as a thought-leader and world-renowned expert in leading and inspiring companies, organizations, and individuals to achieve more, have more, and be more. He’s been called the “mentor’s mentor” and is highly regarded as a master marketing strategist and performance acceleration expert. Spike serves as a trusted advisor and performance consultant to entrepreneurs and individuals from virtually every walk-of-life and in countless industries. He is an acclaimed author, speaker, thought-leader, and creator of “The 10 Day Turnaround Methodologies”, “Rapid Success Technologies”, and “The Overnight Entrepreneur” seminars, book, and workshop series.Spike’s been a featured speaker at business seminars and life acceleration workshops around the world. He’s shared the stage and program platforms with such business luminaries and thought-leaders as Jack Welch, Prime Minister Tony Blair, Stephen Covey, Seth Godin, Mark Thompson, Jay Abraham, Brendon Burchard, Jack Canfield, Dr. Kevin Hogan, Mark Victor Hansen, Joe Sugarman, John Assaraf, Darren J. Stephens, Chet Holmes, and many others. Pioneering growth strategies in business, leadership, personal development, and spiritual alignment, Spike has created uniquely integrated models for turning potential into performance, passion into profits, and dreams into reality.Spike has been and remains a cutting-edge expert in the areas of NLP, Hypnosis, Personal Performance Engineering and other patterns and platforms for success and results enhancement.Regarded by many as a leader and example of what’s possible through “designed alignment” Spike continues to guide groups, organizations, and individuals in maximizing their potential and performance. Currently, his time, attention, and passion is in spreading his wisdom and experiences in the forthcoming book “The Book of the Soul: How to rediscover and reconnect with your authentic self.” https://www.linkedin.com/in/spikehumer   spikehumer@gmail.com   Learn more about Milton www.miltonherring.com facebook: miltonherring twitter: @miltonherring maximizingmoments@gmail.com  

Joe Sugarman is the author of Triggers, The AdWeek Copywriting Handbook and The 7 Forces of Success, as well as being a pioneer of many marketing techniques we use today, like taking credit card orders via toll-free numbers and the use of TV infomercials. -= Links =- - Books Triggers - Joe Sugarman Amazon: http://preneurmarketing.com/triggersbook The AdWeek Copywriting Handbook Amazon: http://preneurmarketing.com/adweekcopywritingbook The Seven Forces of Success Amazon: http://preneurmarketing.com/forcesofsuccessbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc., Does the name BluBlocker™ ring a bell?? Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. BluBlocker™ sunglasses are sold currently at stores throughout the world with over 20 million pairs sold. Stem120.com Join Me On Facebook ~ Facebook.com/BuildingAbundantSuccess

After 33 years generating hundreds of millions of dollars with direct response marketing, Brian shares the 9 eternal truths you need to know if you want long-term success The unusual way you can become more influential, likeable, and connected Brian reveals his simple LinkedIn strategy for building relationships with hard to reach people (This is the same strategy Brian used to connect and become friends with Jeff Walker, creator of The Product Launch Formula) 2 secrets you can use to build and nurture a more targeted, responsive list (PLUS: 3 factors that tell you who your profitable customers will be) A big opportunity online entrepreneurs are overlooking (This is the #1 strategy many smart online entrepreneurs could use to make a fortune this year) How To Insult Your Customers: Brian and Dean talk about the hidden danger of sending THIS type of message to your list (Most people don't even realize the damage they are doing to their list when they send this type of message because the damage doesn't show up until it's too late and your customers leave you to buy from your competitors...) Brian shares how to make your dreams come true, live past 100, and love your life How to be part of a one-time only opportunity to see, meet and connect with the greatest copywriters and marketers in the country The fundamental success secret of the most respected, richest A-list writers and marketers alive (Brian knows this secret because he's personal friends with legends in the field like Gary Bencivenga, Jay Abraham, Dan Kennedy, Joe Sugarman, Parris Lampropoulos, Arthur Johnson, and many more Titans Of Direct Response...)

An EU ruling has ordered that people should have the right to be forgotten and have unwanted search listings about them which are deemed to be irrelevant or outdated to be removed from the SERPs. This opens a can of worms because it raises lots of concerns about fraudulent requests, freedom of information, the logistics of how Google will decide which requests to accept or reject and some other issues too, this is a big story will be covered by mainstream media so I'm sure you'll be seeing more on this as things develop. Google rolled out their Panda 4.0 update last week, so there has been another shake up in the SERPs. Rumour has it that this is the update that Matt Cutts described as being softer and gentler and will help small businesses to still be able to compete in Google's organic results. Bing ads have updated their performance trends graph to give an instant snapshot of how your ads a performing over different time periods. In Facebook news, The new Facebook Pages redesign is rolling out more widely now, I logged into my fan page the other day and I liked what I saw. Their new one column layout is much easier to look at in my opinion. They have been rolling this out slowly this last month but all pages will start to be eligible for this new page layout soon. Facebook have also announced that automated status updates or statuses coming from 3rd party apps will get less visibility in the news feed. They say that tests have shown these types of post get less engagement and they will be responding by giving them less weight in the news feed. Good news for restaurant owners, if you have a restaurant and facebook fan page, you can now upload a pdf of your menu and it will show as a tab on your facebook page. In Facebook ads news, premium video ads have now gone international, as I mentioned in previous episodes these were being rolled out in the USA but they will now start be available in the UK, Canada, Australia, Brazil, France, Germany and Japan. However Facebook are still being selective over who can use these ads, they don't want this new ad type to be ruined by poor quality ads so this will only be available to a limited number of advertisers. Pinterest have announced that business insights are coming so that brands can gauge which of their pins and boards are getting the most engagements, they will initially be providing this information by opening up it's api so that 3rd party social media analytics tools will be able to tap and report back that data. Pinterest have also announced their board widget for websites, you can paste the board into your website and people can see your latest pins and follow your boards all from your website. Yahoo have announced they will be soon to release their own video sharing platform set to try and compete with YouTube, a big task indeed, but one carrot they will be using to lure content creators over to their platform will be far great revenue sharing, we'll see what happens. Mozilla firefox may soon be rolling out sponsored content in the near future, suggesting web pages or content that may be of interest based on a person's browsing history. For us advertisers this may be a nice new shiny place to run ads, keep an eye out for that. JV zoo have been very busy releasing lots of new updates including split tests for different variations of your sales pages, custom HTML can now be added to receipt pages and prefilled order forms to make the checkout process go quicker. If someone has bought a product from JVzoo previously, they will be cookied then the next time they buy something their details will auto populate. They also worked out a deal with paypal so that subscriptions can last longer and the order value can increase. There used to be a limit of 3 years or $3,600 whichever came first but that limitation has now been increased to 10 years or $10,000 whichever comes first. Infusionsoft have announced some new updates including better website analytics, increased email sending speeds, a faster,speedier experience within the infusionsoft back office and all aspects of infusionsoft will now work on google chrome. they also have released 3 new widgets inside the infusionsoft back office. The contacts, email and sales widgets will give you a quick snapshot of your accounts most recent activity. Contest domination have released a brand new page template which allows for 2 step opt-in boxes even on a mobile device, any contest domination users may want to go check that straight away. On the subject of contest domination, Travis Ketchum the founder of contest domination will be appearing on the online marketing show in the near future. Stay tuned. Leadpages have announced a new membership level, the enterprise membership level which includes live phone support and leadpages coaching with their in-house trainers. The chat widget Zopim has been acquired by zendesk, apparently there won't be many changes in the coming months except for improved zopim/zendesk integration but there may be more changes in the future. The king of the product launch Jeff Walker has recently released his new book simply titled Launch: An internet millionaires secret formula to sell almost anything online, build a business you love, and live the life of your dreams. His products are usually high ticket so this a chance to learn his product launch secrets for the price of a book. In events... Hubspot are hosting a global event called Inbound marketing week. Over 50 events will be held through out this week at many different locations across the globe. I can't all the dates and locations here but if you go to inboundmarketingweek.org you can find out all the details and if any events are happening near you. Perry Marshall is hosting the 4-man intensive, 48 hours to reinvent your business at his home in Chicago, on the 5-6th of June and September 18th and 19th. Search marketing expo is in Seattle, Washington 11th-12th of June and Paris, France 16th-17th June. Tanner Larrson is holding the sustainable online business summit in Orlando, Florida on the 13-14th of June. The Social Media Strategies Summit is being held in Amsterdam, Netherlands on the 18th and 19th of June. Michael Penland is hosting the internet marketing success seminar in Orlando, Florida on 27th – 29th of June. Infusionsoft are holding their infusionsoft university events at several locations over the next few months. Chandler, Arizona 10th-13th of June, London England on the 24th – 27th of June and Chicago, Illinois 22nd – 25th of July. Also they are holding one of their implementation accelerator events in Chandler, Arizona on the 18th – 20th June. Youth Marketing 2014 will be taking place in London, England on the 1st of July. SES, Search Engine Strategies event is in Atlanta, Georgia, on the 9th of July. Digital Exchange will be taking place in Brighton, England on the 10th of July. Kevin Nations is hosting Big Money from small events at his home, spa nations in Las Vegas, Nevada on the 18th-20th of July. Kevin Nations and Adam Spiel will be teaming up to host another event at spa nations on the 29-31st August. Chris Ducker is hosting the New Business mastermind in New York on July 21st. Clickz live is going to be in Hong Kong, 5th-7th August and San Francisco, California 11th – 14th of August. Jack Canfield is hosting Breakthrough to success in Scottsdale, Arizona 11-15th of August. Podcast movement 2014 is being held in Dallas, Texas on the 16th – 17th of August. Speakers include Chris Brogan, Jaime Tardy, Cliff Ravenscraft, John Lee Dumas and more. Martech the Marketing Tech conference will taking place in Boston, Massachusetts 19-20th of August. JV Zoo will be hosting Marketing Mayhem live in Orlando, Florida on august 28th-31st. Speakers include Mike Filsaime, Joel Comm, Armand Morin, Daven Michaels as well as JVzoo.com founders E. Brian Rose and Bryan Zimmerman. Oh and Vanilla Ice will be performing at the official party too! And last but definitely not least Brian Kurtz is hosting Titans of direct response in honour of his late business partner Marty Edelston. It's 11th-12th September in Stamford, Connecticut. This really is going to be amazing event Gary Bencivenga who rarely ever speaks is coming out of retirement to speak at this event. The rest of the line up is incredible too, Joe Sugarman, Dan Kennedy, Jay Abraham, Perry Marshall, David Deutsch and many, many more will be at this conference.

Hi, welcome to the online marketing show, this is Joey Bushnell and in this episode I want to point you towards an incredible free resource. It's called the ultimate list of the best marketing books ever and it's by me! You can find it over at josephbushnell.com/marketing-books It's a huge list of what are in my opinion the best marketing books of all time, this is a treasure trove of the best marketing books ever written so go over there and pick out some books that you would like to read. There's some of the old classics by the early pioneers of marketing like Claude Hopkins, Eugene Schwartz, John Caples and David Ogilvy. There's modern day copywriting and direct marketing bestsellers from Joe Sugarman, Boy Bly, Dan Kennedy and Drayton Bird. There's the persuasion and influence section featuring the likes of Robert Cialdini, Sally Hogshead Seth Godin and Kevin Hogan. Marketing Strategy books from Al Ries, Jack Trout, Jay Abraham and Jay Conrad Levinson. As well as some recent online marketing and social media books too. These are in my opinion the best marketing books available anywhere in the world so give yourself the unfair advantage, go pick a few to add to your reading list and if you read them and apply them you pretty much can't help but improve your bank account. Go to josephbushnell.com/marketing-books

Joe Sugarman is one of the all time greats of Marketing and advertising. Once named the “Mail Order Maverick” by The New York Times, Joe is a ground breaker in every sense of the word. His achievements in marketing innovation alone give him the right to be called a legend. He is the owner JS&A Group, Inc which is behind some of the biggest marketing campaigns in recent history. He is also the author of many best selling books on the topic of direct marketing including Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade, The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters and Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs to name just a few

BluBlocker™ & Direct Marketing Icon, CEO of JS&A Group, Inc., I always enjoy talking to 'out of the box creators' & pioneer's in various business niche's. You are familiar with BluBlocker™ Sunglasses?? Their popularity is due to an unforgettable ad campaign! Joe introduced dozens of new innovations and concepts in electronic products during the '70s, including the pocket calculator, the digital watch, cordless telephone, computers and a variety of others. In 1973, Sugarman's company was the first in the United States to use the 800 toll-free service to take credit card orders over the telephone-- something that direct marketers had never done before. His line of BluBlocker sunglasses, which he sold in direct mailings, mail order ads, catalogs and on TV through infomercials, and the QVC, the Home Shopping Channel. BluBlocker™ sunglasses are sold currently at stores throughout the world with over 20 million pairs sold. As a well-respected and visionary entrepreneur, extraordinary teacher, leading real estate investor and super successful marketer, Sugarman shares with one and all how "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem." By creatively looking at his problems and turning them into many new and innovative opportunities, Joseph Sugarman has created a wonderful life for himself and his family in Las Vegas and at his beautiful home on Maui. Stem120.com Join me on Facebook ~ facebook.com/BuildingAbundantSuccess

^^^^^Click the above link to listen^^^^^Hello & Welcome Back !Today you will hear one of my all time favorite interviews...with one of my all time favorite People!Joe Sugarman..... of Blu Blocker fameJoe is one of Americas true success stories...several times over.In this interview Joe Sugarman reveals so many things about what he has learned to go from just about nothing to one of the richest ( in both money and experience ) men in the world.We not only get into Business...Marketing...Failure etc. but we get into How Spirituality & Principles have framed Joe's SuccessThis is an Interview is a Must!As a Matter of fact my friend Mark Ryan ( who helps me with this Podcast ) tried to get me to sell this interview or at least include this as a bonus in a product......after much thought i decided to let the world have this gift for FREEPlease enjoy this...and more importantly...please use this !Until Next time :-)Joe Vitalehttp://www.mrfire.com/P.S Please keep your eyes open for my NEW DVD that will be released this week. It is called FEAR-LESS: Transcend & Breakthrough Fear http://www.subliminalmanifestation.com/ & http://www.zerofearnow.com/This DVD will change the world!