Podcasts about guthy renker

Roland is a "recovering attorney" and the co-founder and principal of five different companies recognized by Inc. Magazine as some of the fastest-growing in e-commerce, e-learning, real estate, and SaaS sectors. As a serial entrepreneur, he has founded, scaled, or sold more than 24 businesses, spanning industries from consumer products and live events to manufacturing, with revenues ranging from $3 million to nearly $4 billion. Through his award-winning podcast, Business Lunch, Roland has interviewed prominent figures such as Sir Richard Branson and Spanx founder Sara Blakely, along with other leading industry experts. In addition to producing infomercials with Guthy-Renker, he has secured publishing deals with Simon & Schuster and Random House, negotiated Las Vegas show deals with major hotels, funded over 100 private and public offerings, managed an international hedge fund, and advised top brands like PepsiCo, Uber, and McDonald's on key business strategies. Like this episode? Watch more like it

Roland Frasier is a serial entrepreneur who built and/or sold 24 businesses with adjusted sales ranging from $3,000,000 to almost $4 Billion. He is a featured Forbes, Inc and Entrepreneur Magazine serial businessman. He is the cofounder or principal of five different Inc. Magazine fastest growing companies. He is currently the CEO of All Channels Media, and the principal in Scalable.Co, Digital Markerter.com, Traffic & Conversions Summit, Praxio.com, TruConversions.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, & Real Estate Worldwide. Roland's work also includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, over 100 private and public offerings, running an international hedge fund, advising Pepsi, McDonalds, and also strategic partnerships with Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, FedEx, & Uber.  His specialties or superpowers as we like to say today are acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing, negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions, and public exit strategies for businesses and entrepreneurs.    02:24: Who Is Roland Frasier?04:53: Developing Core Values13:12: Leading During A Pandemic17:36: Building A Positive Mindset48:10: Overcoming Mistakes50:55: Focus On Your Superpower59:54: Where To Find Roland   Contact Info: https://www.rolandfrasier.com/https://www.digitalmarketer.com/https://www.getepicchallenge.com/Facebook: https://www.facebook.com/RolandFrasierPageInstagram: https://www.instagram.com/rolandfrasier/Twitter: https://twitter.com/RolandFrasierYouTube: Roland Frasier

Today, let's welcome to the On Purpose podcast cosmetics entrepreneur, medical research trailblazer, and Women's Hall of Fame inductee, Victoria Jackson. Victoria founded the global powerhouse brand Victoria Jackson Cosmetics where she irrevocably altered the beauty landscape with her creation of the “No Makeup” makeup aesthetic. She and her husband, Bill Guthy—founder of the marketing behemoth Guthy-Renker—established The Guthy-Jackson Charitable Foundation to fund research on NMO treatments and a potential cure.  Victoria shares her lifelong experiences, from the anxiety of feeling different to the profound questions about our existence and the roles we play in this world. She opens up about the darkest day in her life as well as the trials of transforming passion into a successful enterprise. These stories aren't just about overcoming; they're about thriving, giving hope to those striving to make a meaningful impact in their lives and the lives of others, especially when facing seemingly insurmountable obstacles. In this interview, you'll learn: How to stay resilient in the most difficult circumstances How to move on from trauma How to turn passion into a career How determination can change lives Why we never stop learning The episode is a beacon for anyone seeking to make sense of life's complexities, offering insights into building relationships, handling adversity, and finding one's calling.  With Love and Gratitude, Jay Shetty What We Discuss: 00:00 Intro 04:38 I Always Felt That I'm Different 05:51 We're All Trying to Figure Out the World 06:38 What Were You Most Anxious Of? 08:55 What is My Purpose? 11:29 Love for Teaching and Sharing Knowledge 13:58 Trust the Process and Have Patience for Yourself 17:13 “The Night I Nearly Lost My Life”  23:13 How Do You Overcome Trauma 25:04 “I Wanted to Give Women Hope” 27:42 Transforming Passion to a Successful Business 32:32 Navigating Relationship Can Be Challenging 35:56 “My Daughter Had Four Years to Live” 39:54 Prove It To Them That You Can Do It 42:39 The Biggest Roadblocks in Healthcare 47:37 How Do You Survive Difficult Situations? 49:48 Finding Cure For Alli 53:21 Going Against All Odds 55:00 Finding Answers and Taking Actions 57:48 Victoria on Final Five 01:03:11 It's Hard to Get People to Pay Attention 01:06:43 Download the NMO Resources App 01:09:13 Strategic Allocation of Funds 01:10:32 You Just Have to Find a Way Episode Resources: Victoria Jackson | Website Victoria Jackson | Instagram Saving Each Other: A Mother-Daughter Love Story The Power of Rare: A Blueprint for a Medical Revolution Victoria's latest book, "We All Worry, Now What?" is now available for pre-order on Amazonhttps://www.amazon.com/All-Worry_Now-What-Victoria-Jackson/dp/1595911324See omnystudio.com/listener for privacy information.

How do you grow a business from scratch to create a global presence in 3 countries, 600 staffed locations, 1800 employees and 1000 automated stores throughout North America, Australia and New Zealand? You go like Hell, and figure out what you did wrong later! Linda Johansen-James shares her extraordinary story of meeting Max James, the founder of North American Kiosk, their massive hyper-growth strategy, and Linda's emerging company, International Retail Group. You're going to love this episode as Linda shares her journey from working to build AKM, to meeting Daymond John of The Shark Tank, to employees who've become life-long friends. About Linda Johansen-James: Why do household names like Guthy-Renker, Proactiv®, Flip Flop Shops and 
Barbell Apparel brands work with Linda Johansen-James time and time again? 
Because she gets results. Linda Johansen-James is the Founder and CEO of International Retail Group, LLC, 
a boutique retail management and consulting firm that works with such notable 
brands as Revlon, Hess Toy Truck, SolarCity, Blue Moon CBD, Harry&David's Brands: Moose Munch®, Cheryl's Cookies®, Shari's Berries® to name a few. 

Whether managing and staffing hundreds of brick & mortar stores, Pop-Up Stores 
and carts or creating dynamic training programs, and testing products, Linda is 
well known in the industry as a powerhouse who understands what today's 
shopper really wants. About Awakened Nation: A Deep Dive Into The Extraordinary With guests like Dog The Bounty Hunter, NY Times Bestsellers Panache Desai, Stephen M.R. Covey, and Dan Millman, Chester Bennington's original band mates from Grey Daze, Star Wars artist Matt Busch, Grammy® nominated recording artist David Young, BNI founder Ivan Meisner, David Bowie promoter Tony Michaelides, MLB player Shea Hillenbrand, and many more...host Brad Szollose sets out to ignite game-changing conversations with today's outliers and cutting edge entrepreneurs, idea makers and disruptors—conversations that take a deep dive into the extraordinary. This podcast will shift your thinking. Think Art Bell meets Joe Rogan. Conversational. Warm. Unexpected. Controversial. --- Support this podcast: https://podcasters.spotify.com/pod/show/awakenednation/support

Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world's biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian's name to build multiple 9-figure brands, how Guthy-Renker cornered the TV market with Proactiv ads, and how Scott Storch produced some of the most popular songs of all-time and managed to (literally) blow his $100M earnings away. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter: https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (2:30) Sam Broke His Finger (4:45) Emma Grede: Skims, Good American, Safely, etc. (14:15) Brian Lee: Honest Company (17:05) Robert Earl: Virtual Dining Concepts, Planet Hollywood, etc. (26:30) Guthy-Renker: Proactiv, JLo Beauty, etc.  (51:20) Rise of the creator brand (54:30) Scott Storch: Still D.R.E., Lean Back, etc. (1:02:15) People who game the system — Links: • Skims - https://skims.com/ • Good American - https://goodamerican.com/ • Safely - https://getsafely.com/ • Guthy-Renker - https://www.guthy-renker.com/ • Ben Van De Bunt Clips - https://tinyurl.com/3tchy5su • Austin Rief Tweet - https://twitter.com/austin_rief/status/1690737829943402497 • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

There you are going through life with gorgeous, healthy, thick hair when one day (probably in midlife) you notice it has changed. Many women in midlife experience hair thinning and receding hairlines, yet we really only hear about these issues for men. If you are experiencing hair loss/thinning you are far from alone. But what can you do about it? Guest Chaz Dean, Celebrity Hairstylist, has been cutting and coloring hair his entire adult life and has revolutionized how people care for their hair. He created WEN Hair & Body (his line of hair care and beauty products) based on the belief that you can get better quality hair by replacing the harsh chemicals and detergents in most other products with natural botanical ingredients to nourish and attain healthy hair and scalp. Chaz expanded his vision internationally through QVC and Guthy-Renker. Join Lauren and Chaz as they talk all about: the #1 complaint he hears from midlife clients, tips for thinning hair, recommendations for women with long hair and short hair to make it look fuller, what products and tools to avoid if your hair is thinner, his philosophy to his holistic approach to haircare, products Chaz recommends for thinning hair and so much more. He even has a special offer for the month of July! Show Notes: Website: https://chazdean.com Instagram: @wenbychazdean  

  Jeremy Pope is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket businesses. He's been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he helps small business owners repair broken discovery calls.  

Jeremy Pope started consulting - and training teams for international businesses like direct-marketing giant Guthy Renker.From there, he became the client success director for Traffic and Funnels. To this day, He STILL does sales coaching with a few private coaching clients. Jeremy realized; after thousands of sales calls, over 15 years of sales coaching, and building over 200 funnels - that he is an Overhaulic. Jeremy and I jam on sales, the importance of role playing, and showing up as a closer. You'll Learn: How to up your sales game What to do when you don't know how to close a deal How to build your foundation in sales How to build your daily routine in sales How to show up as a closer   “When you have a romantic relationship, you have to have sexual tension, right? But you can't have sexual pressure. We have words for those things, for people who do that. Harasser, rapist, molester, all, all that kind of, none of these are good words, right? But that's the difference between pressure and tension, and it's so easy to understand when we just put it in a format- Jeremy Pope Connect With Jeremy https://www.salescalloverhaul.com/ Top Recommended Resources: ⁠www.thewinnersparadigm.com⁠Now Sponsored By My Fit Life   DISCOUNT CODE: TWP20159  For 20% OFF https://myfitlife.net/?ref=3Ogi6ygr  Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and  reviews really help and I read each one. Subscribe on Apple Podcast --- Support this podcast: https://anchor.fm/thewinnersparadigm/support

Jeremy Pope started consulting - and training teams for international businesses like direct-marketing giant Guthy Renker.From there, he became the client success director for Traffic and Funnels. To this day, He STILL does sales coaching with a few private coaching clients. Jeremy realized; after thousands of sales calls, over 15 years of sales coaching, and building over 200 funnels - that he is an Overhaulic. Jeremy and I jam on sales, the importance of role playing, and showing up as a closer. You'll Learn: How to up your sales game What to do when you don't know how to close a deal How to build your foundation in sales How to build your daily routine in sales How to show up as a closer   “When you have a romantic relationship, you have to have sexual tension, right? But you can't have sexual pressure. We have words for those things, for people who do that. Harasser, rapist, molester, all, all that kind of, none of these are good words, right? But that's the difference between pressure and tension, and it's so easy to understand when we just put it in a format- Jeremy Pope Connect With Jeremy https://www.salescalloverhaul.com/ Top Recommended Resources: ⁠www.thewinnersparadigm.com⁠Now Sponsored By My Fit Life   DISCOUNT CODE: TWP20159  For 20% OFF https://myfitlife.net/?ref=3Ogi6ygr  Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and  reviews really help and I read each one. Subscribe on Apple Podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/thewinnersparadigm/support

Learn from Roland Frasier how to generate massive income, even if you don't have a marketing list yet. Roland is a serial entrepreneur who thinks about marketing like no other person in the world. As always, Marketing Legends is ad-free and this week's episode includes…Step-by-step how Roland won a massive product launch with zero subscribers or followersCreativity – using imagination to break through marketing barriersStructuring deals in an innovative way by tapping into pre-existing momentumUsing AI to enhance the chance of a desired outcomeWhether or not nice guys really finish last in the marketing landscapeThis episode is jam-packed with insightful marketing advice from one of the most unique marketing legends in the world. In just 45 minutes, learn how Roland's love of putting deals together and his outside-the-box thinking allowed him to take the marketing world by storm.Some people are just meant for the world of marketing. Roland Frasier has co-founded five of Inc. Magazine's "fastest-growing companies" in areas like e-commerce and real estate. He is also a renowned entrepreneur who has built, scaled, and sold over 20 different businesses with sales ranging from $3 million to $4 billion. Some other achievements include:Been featured on numerous major television networks as well as Forbes, Business Insider, and EntrepreneurOwner of the Business Lunch, an award-winning podcast that has included Sir Richard Branson, internet celebrity & entrepreneur Logan Paul, and many other industry leadersHas produced infomercials with Guthy-Renker, completed publishing deals with Simon & Schuster and Random House, and advised major brands like Uber and McDonald's on a wide variety of business-related issuesThe author of several books, including “The Ultimate Business Playbook” and “Ethical Profits in Crisis.”Roland is a very successful businessman who has made a big difference in the marketing, real estate, and business worlds. His gifted ability to work with entrepreneurs to grow their businesses through acquisitions, strategic relationships, and marketing makes him stand out from the rest.

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and hypnotist turned high-ticket sales expert Jeremy Pope as they talk about sales psychology & sales strategy.   In this episode we talk about: - Sales lesson from a manager whose team made  $1.7M/MONTH in revenue - The anatomy of a great sales call - High-ticket sales funnels and traffic strategies that work right now   EPISODE NOTES Jeremy Pope is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments.   He's been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker.   Now, he and his team at Sales Call Overhaul help build high-ticket sales departments and help smaller business owners repair broken sales methods.       Links: Website: salescalloverhaul.com salescalloverhaul.com/resources https://www.facebook.com/jeremythepope https://www.linkedin.com/in/jeremy-pope ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by rating & reviewing this show on https://linktr.ee/wiredforsuccess. Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you don't listen on iTunes, you can find all the episodes here.   HELPFUL RESOURCES If you're interested in learning more about science-based tools, techniques, and strategies to make 2023 your best year yet, join the Global Virtual Summit on Habit Change & High-Performance Habits that I'll be co-hosting from January 23-26 to learn all the! During the 4 days, you'll learn all you need to know about creating better habits from renowned neuroscientists, behavioral scientists, psychologists, successful entrepreneurs, and high-performance experts from all around the world. Our expert speakers will share their latest research data, insights, and actionable tips that set you up for sustainable success. If you have struggled with developing healthy habits before or you're simply interested in the latest cutting-edge technologies and expert advice – this is an event you don't want to miss! Get your ticket here: https://wiredforsuccess.thrivecart.com/summit-high-performance-habits/ ------------------- Disclaimer: Podcast Episodes might contain sponsored content.

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Climate change is on all of our minds and it's hard not to feel overwhelmed, depressed and helpless about the state of the planet…but you don't have to feel that way anymore! I'm super pumped to talk and introduce my guests and co-founders of The Cool Down (www.thecooldown.com) Anna Robertson and Nina Tooly. These moms have gone from sharing green product recommendations with each other to building The Cool Down, a climate content and commerce startup that's working to take the overwhelm out of climate topics and promote accessible sustainability. When we become parents, we look at the world differently and we want to make sure we preserve it for our children, their children and all future generations. I've been overwhelmed with what I can do in my own life to create positive change and make sustainable choices so having a tool in my back pocket like The Cool Down is such a game changer. What I love about Amy and Nina's work and message is that it's based in positivity, and empowerment. They are sharing easy sustainable swaps for the products you are already using AND most importantly, they are vetting them and they aren't more expensive than what you're already paying! BONUS!! They also share GOOD NEWS stories about climate every single week and have just launched a new Instagram account for those of us who love green products! Follow them on Instagram @greenproductguide To make things even easier for parents, Anna and Nina are giving us a guide, “How Parents Can Lead the Way in Shaping a Cooler, Cleaner Future,” you can download it from the Parent Toolbox. www.parent-toolbox.com Here are some of the suggestions mentioned in the episode: https://sciencemoms.com https://www.kateydenno.com/ https://mobbeauty.com/ https://fordays.com/ About Anna Robertson and Nina Tooley Anna Robertson is co-founder and chief content officer of The Cool Down. She is an Emmy and Murrow Award-winning executive, producer, and innovator who has shaped new and legacy media brands and developed content formats at ABC / Disney and Yahoo News. She spent ten years at Good Morning America. Early in her career, Anna was mentored by Diane Sawyer and served as the legendary journalist's producer as they covered major stories around the world. Anna is now based in Park City, Utah with her husband and two children, where she is involved in sustainability efforts for her community. Nina Tooley is head of commerce and marketing for The Cool Down. She is an accomplished entrepreneur and CMO with 20 years of experience launching and growing digital-forward fashion, beauty, and retail brands. Her experience spans her own entrepreneurial endeavors in fashion and ecommerce and high-level marketing roles at companies including Guthy-Renker, working on campaigns for Proactiv and other well-known brands. Nina is based in Sun Valley, Idaho - where she grew up - with her husband and two children. Contact information: Email: lisa@lisacrawfordconsulting.com Social Media: Website:

Working moms are always being pulled in multiple directions, and often don't feel like they have the time for self-care. In today's episode, we learn that moms don't have the time to not take care of themselves. This episode is filled with motivation, practical advice, and even some humor. Join us as the founder and CEO of Brooke Burke Body tells us that working moms may not be able to have it all, but they can have more. To learn more -- or to read the transcript -- please visit the official episode page. Guest Bio BROOKE BURKE is a television host, cancer survivor, entrepreneur, fitness educator, philanthropist, podcaster, and women's health advocate who has been thriving in Hollywood for decades. The title she holds dearest, however, is that of mother to her four children. Brooke has held numerous successful network television jobs and high-profile brand partnerships. In 2008, Brooke became the champion of “Dancing with the Stars” (DWTS) season 7 which she later parlayed into a co-hosting job that she would hold for eight seasons. Some of her other notable credits include producing and hosting the award-winning Saturday morning educational show “Hidden Heroes,” hosting TV Land's branded content series “I Dare You,” and, most recently, co-hosting the iHeartRadio podcast Intimate Knowledge.  Brooke is constantly seeking creative ways to engage, inspire, and motivate women and men everywhere. After successfully launching her fitness career with a Sony DVD series and several partnerships with Guthy-Renker, Brooke launched her VIP Malibu Booty BURN class as well as female transformation retreats nationwide. A born nurturer and motivator, Brooke became a certified breathwork teacher to help further her knowledge of whole-body wellness and, in 2019, created Brooke Burke Body (BB Body) — a mindful wellness app designed to Sweat Smart by working out from the comfort and safety of home. Dedicated to helping everyBODY make health and wellness a priority, BB Body is the mindful digital gym. Brooke produces and choreographs all of the workouts to be done at home, without equipment, for every fitness level, and in increments of 5 to 50 minutes to fit every schedule. In just two short years, the app has grown substantially and is now available in all app stores as well as Apple TV, Amazon Fire, Roku, Samsung Smartcast and Vizio Smartcast.  A trusted resource for women everywhere, Brooke has graced the cover of countless fitness, fashion, and lifestyle magazines including Fitness, Health, Ladies' Home Journal, Prevention, Redbook, Shape and many more.  Brooke remains one of social media's “moms to follow” with nearly 4 million dedicated followers. For more Brooke, visit BrookeBurke.com follow her on Facebook, Instagram, and Twitter. For the latest information on Brooke Burke Body, follow the brand on Instagram and TikTok. Inside Mental Health Podcast Host Gabe Howard is an award-winning writer and speaker who lives with bipolar disorder. He is the author of the popular book, "Mental Illness is an Asshole and other Observations," available from Amazon; signed copies are also available directly from the author. Gabe makes his home in the suburbs of Columbus, Ohio. He lives with his supportive wife, Kendall, and a Miniature Schnauzer dog that he never wanted, but now can't imagine life without. To book Gabe for your next event or learn more about him, please visit gabehoward.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest in this episode is Jeremy Pope of Sales Call Overhaul. Jeremy is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He's been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he and his team at The Engine Room help build high ticket sales departments and help smaller business owners repair broken sales methods. In our conversation Jeremy talked to me about High performance kindness as the core of a healthy mindset and culture How givers that are stuck in a takers process can revert to their natural behaviour and values Building trust through transparency and humanity in conversations Listen to the podcast to find out more.

Jeremy Pope (CEO, Sales Call Overhaul) is addicted to helping entrepreneurs in the coaching and consulting space increase their close rates. Jeremy was never a super-talented salesperson with crazy charisma and he even hated marketing and sales for the first couple of years in my entrepreneurial journey. After honing his sales craft in the ‘non-talented' way, he was finally able to let his new ‘giver process' do the heavy lifting and became a top sales person. Jeremy then began consulting - and training teams for international businesses like direct-marketing giant Guthy Renker. From there, he became the client success director for Traffic and Funnels. To this day, he still does sales coaching with a few private coaching clients.

With Jeremy Pope, a former clinical and stage hypnotist who is now the Founder of Sales Call Overhaul that helps entrepreneurs build scalable high-ticket sales departments. Jeremy has been a top salesperson, sales manager who made $1.7mm per month in revenue for his team, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. From there, he became the client success director for Traffic and Funnels. Currently, he does sales coaching with the POD program that is run by Alex Schlinsky. After thousands of sales calls, sales coaching for over 15 years, and building over 200 funnels, he realized that he is indeed an Overhaulic. Join us for our conversation as Jeremy talks about helping the A.C.E.S (Agencies, Consultants, Experts and SaaS) move to collaborative selling and increase their closing rates. You will also hear Jeremy share his experiences from being a former hypnotist that taught him about sales mindreading. To access the show notes, visit us at legalwebsitewarrior.com/podcast

Jeremy Pope owns and runs Sales Call Overhaul, which helps business owners fix the things in their sales process that “make selling suck”. He says, “it's fun going beyond the boring industry standard close-rate of 15.5%”. He says, “I was never a super-talented salesperson with crazy charisma” and he even hated marketing and sales for the first couple of years in his entrepreneurial journey. After honing his sales craft in a “non-talented way”, he was finally able to let his new “giver process” do the heavy lifting and he became a top salesperson. He went on to become the sales manager of a team that made $1.7 Million per month in revenue and then he started a consulting business, training teams for international businesses like direct-marketing giant Guthy Renker. From there he became the client success director for Traffic and Funnels and to this day, he still does sales coaching with some private coaching clients.  In this episode, Carl White and Jeremy Pope discuss:What sales really is about Creating and following a recipe in your business Key performance indicators and metrics Getting people to tell the truth in an interview  Key Takeaways: The common misconception is that good sales is all about giving a good pitch, but actually, it's all about listening to your patient. You need to hear what the other person is actually talking about, that's one of the biggest things you could do as a provider. Have a clear process, a recipe, and let the process do the heavy lifting. When hiring for a role you're not sure about, it's important to keep research and write down key performance indicators and any other way to apply a metric. There are a lot of ways to tell if somebody is being truthful when in an interview, but the best and simplest way is to ask for a lot of details.  “If we can get an emotional diagnosis in addition to the physical… that makes a tremendous difference, it's a huge amount of leverage in that conversation.” - Jeremy Pope Connect with Jeremy Pope:Website: https://www.salescalloverhaul.comLinkedIn: https://www.linkedin.com/in/jeremy-pope/Facebook: https://www.facebook.com/jeremythepope Want to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started: https://marketvisorygroup.com/practicecare-podcast/ Connect with Carl White: Website: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Jeremy Pope is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket sales departments. He's been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he and his team at The Engine Room build done-for-you high ticket sales departments and help smaller business owners repair broken sales methods. https://www.salescalloverhaul.com/ Let's Connect: https://www.instagram.com/jr.spear/ Facebook: https://www.facebook.com/jr.spear.3 FIT PRO FUNNELS : https://www.facebook.com/groups/1750459338428570/ Please subscribe, like, and share. I appreciate the support and look forward to serving you further in the future. Semper Fi

SETH DAVID RADWELL is an internationally known business executive and thought leader in consumer marketing. He previously served as President of e-Scholastic, the digital arm of the global children's publishing and education company, and as President of Bookspan/Bertelsmann, where he developed book clubs for diverse readership, Black Expressions and Mosaico, in addition to overseeing all editorial, marketing, media, and digital functions for iconic brands such as Book of the Month Club, Doubleday Book Club, and Literary Guild. He also served as CEO of The Proactiv Company, the leading skincare brand for acne; as President & Chief Revenue Officer of Guthy-Renker, the worldwide direct-to-consumer beauty company; and as Senior Vice President, Content for Prodigy Services Company. He holds a Master's degree in Public Policy from the Kennedy School of Government, Harvard University and a Bachelor of Arts degree summa cum laude from Columbia College, Columbia University. He currently divides his time between New York, Los Angeles, and Paris. For more information, please visit: https://americanschismbook.comThe Douglas Coleman Show now offers audio and video promotional packages for music artists as well as video promotional packages for authors. Please see our website for complete details. http://douglascolemanshow.comIf you have a comment about this episode or any other, please click the link below.https://ratethispodcast.com/douglascolemanshow

Great entrepreneurs have nerves of steel. At the peak of his career, Roland found himself in legal hot water. That event cost him his house, money, marriage, freedom, law and accounting licenses. Roland has gone on to build &/or exit 24 businesses with sales from $3 million to almost $4 billion. Roland is currently a Principal in Scalable.co, DigitalMarketer, Traffic & Conversion Summit, War Room Mastermind, Fully Accountable, Scribe Publishing, Real Estate Worldwide and others. Experience is a great teacher for great entrepreneursRoland grew up in a small town in Covington, Virginia, but he always had big dreams. He was very close to his father. As a kid, Roland watched his attorney father meet with great entrepreneurs from every field. He decided early on that he wanted to be an entrepreneur himself.Roland was an absolute natural. He got his first paying job at 13-years of age, where he taught five-year olds how to play tennis. During the first half of high school, he put on magic shows for an extra penny. During the second half, he joined a band that played in clubs that he wasn't even old enough to get into. In between performing, he was flipping real estate all across the United States. He sold insurance and securities. Once he set his sights on something, there was no limit to what he was willing to do.He followed his father's advice and took accounting in college, because "numbers are important in all businesses". He also followed his dad's footsteps as an attorney and went into law school.Roland's law practice grew quickly and easily. But an issue with a client resulted in the largest setback of his life. Roland's wife divorced him. And he lost millions of dollars in lawyer's fees. But he refused to give in.During these dark times, Roland held onto what he was great at. He had always been a deeply happy person. He utilized this energy to get into the mindset that had him working on his plans. Soon enough, he was working on businesses that were close to his heart.Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate).Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion.Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide.Roland's work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to McDonald's).Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber.Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and,

SETH DAVID RADWELL is an internationally known business executive and thought leader in consumer marketing. He previously served as President of e-Scholastic, the digital arm of the global children's publishing and education company, and as President of Bookspan/Bertelsmann, where he developed book clubs for diverse readership, Black Expressions and Mosaico, in addition to overseeing all editorial, marketing, media, and digital functions for iconic brands such as Book of the Month Club, Doubleday Book Club, and Literary Guild. He also served as CEO of The Proactiv Company, the leading skincare brand for acne; as President & Chief Revenue Officer of Guthy-Renker, the worldwide direct-to-consumer beauty company; and as Senior Vice President, Content for Prodigy Services Company. He holds a Master's degree in Public Policy from the Kennedy School of Government, Harvard University and a Bachelor of Arts degree summa cum laude from Columbia College, Columbia University. He currently divides his time between New York, Los Angeles, and Paris. For more information, please visit: https://sethdavidradwell.com/The Douglas Coleman Show now offers audio and video promotional packages for music artists as well as video promotional packages for authors. Please see our website for complete details. http://douglascolemanshow.comIf you have a comment about this episode or any other, please click the link below.https://ratethispodcast.com/douglascolemanshow

Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide. Roland's work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald's). Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs.  

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization company specializing in revenue optimization. The Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients, and they've worked with companies such as Guthy-Renker, Men's Health, and many more.  Tanner is also the Founder of Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs. He is the Author of the best-selling book, Ecommerce Evolved.  In this episode… Many e-commerce stores are losing revenue either by failing to diversify their sales channels or by setting up their stores like a leaky bucket. One of the first things you're doing wrong is installing glitchy plugins on your Shopify store, such as an order bump app. The second mistake to avoid is setting up your category pages without checkboxes on the left side.  There are more ways your store is acting as a leaky bucket. So how do you optimize your e-commerce website, maximize revenue, and block the leaks? From your homepage to your checkout page, today's guest, Tanner Larsson, breaks it all down with a case study of G Fuel. Want to find out more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Build Grow Scale, Tanner Larsson. They explore how e-commerce stores are losing traffic and ultimately leaking revenues, how to block those leakages by optimizing your store site using a case study, and lots more.

Seth David Radwell is the author of the Amazon bestseller American Schism, a book that examines the United States' political divide and attempts to bridge it through the lens of enlightenment ideals. Distraught by his colleagues' reluctance to engage in political discussions and civil debate, Seth set out to examine how we got to where we are today and how the nation's founding principles can be used to save it. He holds a Master's degree in Public Policy from the Kennedy School of Government, Harvard University, which informed his research while writing American Schism. Before writing American Schism, Seth had established himself as an internationally known business executive and thought leader in consumer marketing. He previously served as President of e-Scholastic, the digital arm of the global children's publishing and education company, and as President of Bookspan/Bertelsmann, where he developed book clubs for diverse readership. He also served as CEO of The Proactiv Company, the leading skincare brand for acne; as President & Chief Revenue Officer of Guthy-Renker, the worldwide direct-to-consumer beauty company; and as Senior Vice President, Content for Prodigy Services Company. Read the show notes here: https://bwmissions.com/one-away-podcast/

Episode 202 features Seth David Radwell, an internationally known business executive and thought leader in consumer marketing and the Author of American Schism: How the Two Enlightenment Hold the Secret to Healing Our Nation.Find his book here - https://www.amazon.com/dp/1626348618Find Seth Online:Website: https://www.AmericanSchismBook.comLinkedin: https://www.linkedin.com/in/sradwell/Twitter: https://twitter.com/SRadwellYouTube: https://www.youtube.com/channel/UCiSgWVQArplTDxAQPzjlkfgAbout Seth:Seth David Radwell is an internationally known business executive and thought leader in consumer marketing. He previously served as President of e-Scholastic, the digital arm of the global children's publishing and education company, and as President of Bookspan/Bertelsmann, where he developed book clubs for a diverse readership, Black Expressions, and Mosaico, in addition to overseeing all editorial, marketing, media, and digital functions for iconic brands such as Book of the Month Club, Doubleday Book Club, and Literary Guild.He also served as CEO of The Proactiv Company, the leading skincare brand for acne; as President & Chief Revenue Officer of Guthy-Renker, the worldwide direct-to-consumer beauty company; and as Senior Vice President, Content for Prodigy Services Company.He holds a Master's degree in Public Policy from the Kennedy School of Government, Harvard University, and a Bachelor of Arts degree summa cum laude from Columbia College, Columbia University.He currently divides his time between New York, Los Angeles, and Paris.........Thank you for listening! If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://www.brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/ See acast.com/privacy for privacy and opt-out information.

Should America be the world's policeman? Some say yes because with great power comes great responsibility. Others say no, believing instead that we should clean up our own backyard first. This debate has been going on for decades with no clear winner. Recently however, someone has pondered this debate with a fresh perspective. And that person is today's guest - Seth Radwelll. Some of what we talked about: Countries envy us but they won't change their policies! Why? Why is Democracy not winning the hearts and minds of the world? What does populism mean now and historically? Can we ever return to a polite discourse? 77% of Americans belong to the exhausted majority? What's that? Will there ever be a viable third party in America? What is multi-choice voting? Would that ever work in America? Term limits: Pipe dream or eventual reality? Pros & Cons: Representative democracies verses elite governments All this and more. Tune in for some brain candy comprised of politics, history and humor. ABOUT MY GUEST SETH DAVID RADWELL is an internationally known business executive and thought leader in consumer marketing. He most recently served as CEO of The Proactiv Company, the leading skincare brand for acne; as President & Chief Revenue Officer of Guthy-Renker, the worldwide direct-to-consumer beauty company. He previously served as President of e-Scholastic, the digital arm of the global children's publishing and education company, and as President of Bookspan/Bertelsmann. He holds a Master's degree in Public Policy from the Kennedy School of Government, Harvard University and a Bachelor of Arts degree summa cum laude from Columbia College, Columbia University. Follow Seth David Radwell online: facebook: https://www.facebook.com/sethdradwell/ instagram: https://www.instagram.com/sethdradwell/ linkedin: https://www.linkedin.com/public-profile/in/sradwell twitter: https://twitter.com/sradwell youtube: https://www.youtube.com/channel/UCiSgWVQArplTDxAQPzjlkfg --- Send in a voice message: https://anchor.fm/jim-stroud2/message Support this podcast: https://anchor.fm/jim-stroud2/support

We're going to start this episode off with a quote (because it's SO perfect): “Nothing is more powerful than an idea whose time has come. -Victor Hugo I am SUPER excited about today's episode because I think it's truly the most important thing we can master (as entrepreneurs but more importantly, as human beings). I'm going to tell you what it is, but before I do, I want to ask you to do me a favor. I want you to keep your mind as open and judgment-free as possible. Ready? The most important thing an entrepreneur needs to master is their thoughts. I've gone down a huge rabbit hole with this lately for a few reasons (and I'll go into a little more detail with each): First, I needed to do it with a few things in my personal life because they were sending me sideways Second, this is probably one of the things I've been most focused on with my coach as I get ready to launch my community Lastly, my mentor has been helping me with this a LOT lately… we did some amazing work last year which has all led to this You hear over and over again in the entrepreneurial space that your mindset is everything. And it is… you just need to know how to get there. My goal with this episode is two-fold: to really buy into the https://kimdoyal.com/this-might-be-a-wacky-idea/ (idea) that this is truly the best thing you can do for yourself (in your business and your life) to give you some tangible things you can do to start applying this One thing to keep in mind: this is a practice. One of the sayings that my mentor has shared with me (that has taken me a while to really grasp), is that it's “a process, not an event.” Which naturally annoyed me… because I want to learn something and just know it. Even though I may get pissy, I trust it now. And it has made ALL the difference in the world. O.K., let's get into it! https://kimdoyal.com/?p=126578&preview=true#cb8f20a078 (Get #FtheHUSTLE in Your Inbox) Time to Master your ThoughtsFor the longest time, I really thought I was doing a great job of managing my thoughts. I first got into self-help and listening to things when I was the ripe old age of 22. I purchased Tony Robbins Personal Power and progressed through pretty much anything I could get my hands on at the time (keep in mind these were cassette tapes, all pre-podcast and digital downloads of anything). I was working in a bookstore at the time and we sold audiobooks, so I'd splurge every now and then on a new book on tape. Because I purchased Personal Power I also would get the “Guthy Renker” and “Nightingale-Conant” catalogs (yes, a paper catalog in the mail). At that time I'd say 99% of what I listened to were male authors (something I never really thought about at the time). Most of what I was listening to was about goal setting, motivation, sales, and productivity. All of that was fine, but it always felt like something was missing. https://www.drwaynedyer.com/ (Then I discovered Dr. Wayne Dyer.) If you're not familiar with him, he's an NYT best-selling author of over 40 books. He's been called “The Father of Motivation” and had an academic career and private counseling practice before he wrote his first book. When I first started reading & listening to Wayne Dyer most of his work was in the self-help genre. As his career progressed he moved more and more into spirituality and it felt like “this is what I've been missing!” It was like this magic combination of “anything is possible” and “be gentle” at the same time. (On a subconscious https://kimdoyal.com/fthehustle-049-new-level-new-devil-%f0%9f%98%88/ (level this is probably where #FtheHUSTLE) was really born). From here I consumed everything I could of his. I was also fortunate enough to see him live in San Francisco a few times (he loved San Francisco and was a great supporter of public television). One of the times I saw him it was a smaller event and I stood in line to tell him how much his work got me through losing my...

Welcome to Jon Gordon's Positive University Podcast. In this episode Jon is joined by Seth Radwell for a fascinating discussion on how certain historical events reveal the secrets of how we can unite our deeply divided nation. This is more than a podcast, it's basically a masterclass on how we got here and how we move forward. Seth is an internationally known business executive, thought leader and bestselling author of the book American Schism. He previously served as President of e-Scholastic, the digital arm of the global children's publishing and education company, as President of Bookspan/Bertelsmann, where he overall iconic brands such as Book of the Month Club, Doubleday Book Club, and Literary Guild. He also served as CEO of The Proactiv Company, the leading skincare brand for acne; as President & Chief Revenue Officer of Guthy-Renker, the worldwide direct-to-consumer beauty company. He holds a Master's degree in Public Policy from the Kennedy School of Government, Harvard University and a Bachelor of Arts degree from Columbia College, Columbia University. Seth knows his stuff and brings a lot to think about as we seek to create a better tomorrow than we have today. If you enjoy this, be sure to share it. Post on social and let us know your favorite takeaways. Tag Jon and Seth so they can share as well. Our featured resource today is our upcoming LEAD POSITIVE CONFERENCE. It's a free one day leadership learning experience ONLINE on November 17th. It features 12 speakers including Jon Gordon, Miles McPherson, Valorie Benton, Erwin McManus, Candy Valentino and more. Go to LeadPositiveConference.com to learn more and sign up for FREE online access.

Glams, huge news. First off, Kirbie and Sara are losing it over the thought of Selena Gomez and Chris Evans dating. What would their celebrity couple name be? Sara then shares her experience getting PRP injected into her face with Dr. Jason Diamond, one of LA's top plastic surgeons. In not-so-shocking news, Sara recommends yet another body product. We're fine with it -- has she steered us wrong before? (No.) In headlines, we share our first impressions of Ellen Degeneres's new skin care line, Kind Science, which lead us to another piece of interesting news: Meghan Markle recently met with the co-founder of cosmetics giant Guthy-Renker. Is a Duchess brand in the works? We also make a case as to why you should start your holiday shopping this week and expand upon the news that JCPenney Beauty will start offering mass, massteige and prestige beauty products starting this month. See acast.com/privacy for privacy and opt-out information.

Glams, huge news. First off, Kirbie and Sara are losing it over the thought of Selena Gomez and Chris Evans dating. What would their celebrity couple name be? Sara then shares her experience getting PRP injected into her face with Dr. Jason Diamond, one of LA's top plastic surgeons. In not-so-shocking news, Sara recommends yet another body product. We're fine with it -- has she steered us wrong before? (No.) In headlines, we share our first impressions of Ellen Degeneres's new skin care line, Kind Science, which lead us to another piece of interesting news: Meghan Markle recently met with the co-founder of cosmetics giant Guthy-Renker. Is a Duchess brand in the works? We also make a case as to why you should start your holiday shopping this week and expand upon the news that JCPenney Beauty will start offering mass, massteige and prestige beauty products starting this month. See acast.com/privacy for privacy and opt-out information.

Introduction: Minutes 0 to 5 We'll have another episode out on October 16th and will be off the 23rd. Thank you to all our new and old subscribers! I watched Squid Game and loved it. Chandra has been watching Billions, which just ended season five. Royals: Minutes 5:00 to 20:30 It felt kind of flat in royals news this week since Harry and Meghan's tour, but we got a lot of stories nitpicking them as usual. The Daily Mail speculated that Meghan must be doing a beauty line since Harry and Meghan took a private plane to New York owned by the infomercial company Guthy-Renker. Chandra assumed that they just rented the plane but it turns out that Harry and Meghan know the head of the company, Bill Guthy, and that they possibly did the Oprah interview on his estate. If Meghan started a beauty line we would definitely buy her stuff. There's also speculation that they could move to New York. I play a segment from Zoom where Karen, Courtney and Lisa talk about this, including Dan Wootton's column claiming Harry needs to resign from Netflix due to the Diana musical. The Cambridges likely asked The Sun to delete the photo of them out at lunch that came out on the Sunday after the Sussexes NY Tour. The Sun seemed to have their permission to post it along with a sugary writeup but the photos were deleted with no fanfare a couple of days later. The story remained available at The Sun. Chandra thinks the Cambridges hated being called out for it and that's why they wanted the photos taken down. There have been all these weird embiggening pieces about the Cambridges claiming that they're down to earth and that they still hang out with their school friends. Battle of Brothers author, Robert Lacey, claimed that William had “broken the cycle” of marital problems in the royal family by sticking with Kate essentially. This reminds me of Dan Wootton's quote that Kate and William would stay together as long “as they're both alive.” Lacey made it sound like the Cambridges are just staying together for the kids. Kate went to University College London's Centre for Longitudinal Studies, which has done research on child development for decades. Kate has the Royal Foundation Centre for Early Childhood which she announced in mid June, but we didn't hear much about it afterwards. After her visit to University College London, there was a piece in People Magazine that made it sound like Kate was responsible for the research from the university. Everything is centered around Kate instead of the research and children. Katie Couric: Minutes 20:30 to 27:15 We've heard excerpts from Katie Couric's upcoming memoir, Going There, and she sounds like a terrible person. In the first excerpt we heard that Katie refused to mentor other women because she saw them as competition. She also said that Ashleigh Banfield was the next big thing and that she didn't mentor her on purpose. Ashleigh, who works at News Nation now, responded to that and said she was hurt by it. She later realized that Katie likely sabotaged her career. In other excerpts Katie is sympathetic to Matt Lauer. She also made her nanny out to be awful and claimed the nanny was trying to ruin her marriage to Jay Monahan, who passed away in 1998. In response the nanny talked to The Daily Mail and detailed what a piece of work Katie was. Comments: Minutes 27:15 to end Chandra's comment of the week is by Amy Bee on the post about how Kate was “supporting research.” My comment of the week is from Bookie on the post where Meghan Trainor said she had toilets installed side by side so she could pee next to her husband. Thanks for listening bitches!

John Volturo is a credentialed International Coaching Federation (ICF) Executive Coach and the President of the ICF in Los Angeles (ICF-LA). He is recognized nationally as one of a few individuals who has served in multiple C-Suites as an out member of the LGBTQ+ community in both public and private companies.John works with leaders to develop individuals and teams. His focus includes helping leaders of all identities show up authentically, and with confidence, presence, vision and clarity, in alignment with their values, so they may produce better conversations, better decisions, and better outcomes. As a former Senior Executive, Chief Marketing Officer, General Manager and Board Member at startup to established enterprise-size companies, John built diverse and inclusive global teams, led companies through transitions and, through sound strategy, tight execution, team leadership, and an indomitable spirit, helped to generate over $1.5B in top-line growth.John work includes Twitter, Capital One, IBM, Slack, Viacom, Spark Networks, Bertelsmann, Guthy-Renker, and Frontdoor. John has an MBA, is a Master Practitioner in Energy Leadership, is a Conscious Business Coach, and is an LGBTQ+ and DEI advocate. He lives in Los Angeles with his husband Adam and their twin girls.Learn more at https://volturocoaching.com/. Juliana Wells, from Long Island, NY is a junior at Smith College in Northampton, Massachusetts. She is on the pre-health track majoring in sociology with a minor in chemistry. Juliana is passionate about human rights and steadfast in her belief in equality and justice for all. She loves kids and plans to pursue a career focused on children's health. Juliana was one of the very first Student Ambassadors at Smile Train, an international children's charity providing training, funding and resources to local medical professions to provide free cleft and lip palate repair. She was thrilled to be interning at Smile Train this summer. In her free time Juliana enjoys reading, baking, exploring different teas, yoga and playing mahjong.Joey Waters has been in education for almost twenty years as a middle and high school English teacher, News Literacy instructor, and Assistant Principal.  Moreover, Joey has served as a teacher mentor liaison and then as the administrative coordinator of that same program for the Cold Spring Harbor Central School District.  Joey's passion is teacher engagement and bolstering student opportunities to pursue their passions and excel beyond the confines of the classroom.  Joey has presented at various conferences on topics ranging from creating inclusive classrooms to the social emotional significance of accessible literature.  In addition to her background in education, Joey has experience running a small business and works as a freelance writer, editor and English tutor. Joey is a graduate of Boston College, has taken a number of management courses through Hofstra University's MBA program, and has a degree in Education from C.W. Post, Long Island and in Educational Leadership from Stony Brook University.  She is currently an Assistant Principal with the Syosset Central School District on Long Island.

In 2020, consumers spent 375 billion dollars in the U.S. shopping online – give or take a few million. Much of that was driven by the pandemic and major online companies like Amazon and one or two others absolutely killed it. Because of the pandemic, more and more brick and mortar retailers were forced to the online marketplace – with great results. Today, ecommerce is so routine that the vast majority of consumers use it every day. There is now a shift into the business realm as companies are beginning to see how they can benefit from an online marketplace for their customers: distributors, wholesalers, and suppliers and how companies can find new outlets for their products or services in untapped markets around the world. In this episode, we're going to look at Salesforce Commerce Cloud, a powerful product that has been designed to allow B2B as well as B2C commerce on the same platform and what's involved in implementing it. Guest Bio Liam Huston wears two hats – as Gerent's Practice Lead for Commerce Cloud and as a Solution Architect. Liam's experience with online commerce stretches back more than 20 years. He has been a CTO, CEO, and company founder in the ecommerce field. He was a Demandware developer for Guthy-Renker, the global direct marketing giant and has also created the means for ecommerce platforms to integrate with beacons to create an enriched proximity-based consumer experience – what we now refer to as geo-fencing. Key Ideas 01:39 – Reasons why B2B companies benefit enormously from an online commerce presence 04:10 – What do businesses need to consider if they want to move to a B2B platform of operation? 06:43 – Why Salesforce Commerce Cloud eliminates the need for two different platforms: one for B2B and one for B2C 09:19 – The strengths that Salesforce Commerce Cloud brings to the table to drive revenues higher 17:35 – How an experienced implementation partner like Gerent can help guide and shape the client's solution for optimal results

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) break down a 30-year-old infomercial and they discuss the modern day approach that can make you millions. They also talk about businesses built around trust, professional certifications, and what investors Shaan would call first if he was raising. You'll also meet a serial entrepreneur who is this weeks' Internet Founder of the Week. --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (0:57) Meet a future guest * (4:34) Building a business around trust * (9:17) The problem with content businesses * (12:25) Subscription opportunities for content based businesses * (18:30) Trust as a service businesses * (23:01) Someone got a little blue checkmark * (25:16) The health department score is BS * (28:34) Klout reimagined * (32:14) Thoughts on professional certifications * (34:24) Meet Matt Mickiewicz * (42:12) Guthy-Renker - direct marketing masters * (53:07) The modern day infomercial * (59:19) The first five investors Shaan would call

Matthew sits down with Seth David Radwell to talk about his book, American Schism:  How the Two Enlightenments Hold the Secret to Healing our Nation.--Without argument, The United States is a divided nation. But have we always been that way? How did we get that way? How do we heal moving forward? Broadcasting from Seattle, Washington This is West Coast Radio. On the program today is Seth David Radwell, author of the new, No.1 Amazon best selling book: American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation. “The Political dialogue in America has collapsed. Raw and bitter emotions such as anger and resentment have crowded out any logical debate.” American Schism Reveals 1) The roots of the divisive rift in America since its founding and what is really dividing the left and right.2) The core issues that underlie all of today's bickering.3) A detailed, effective plan to move forward, commencing what will be a long process of repair and reconciliation. Seth David Radwell is a business executive with a bachelor's degree from Columbia University and a master's degree in Public Policy from Harvard University. To name a few of his many business accomplishments, Seth served as President of e-Scholastic, CEO of The Proactiv Company, and as President & Chief Revenue Officer of Guthy-Renker. Seth has reached the pinnacle of what it means to be an ultra successful business person in the United States, yet dropped everything and took a leave of absence from that world to solely focus on writing this book, aiding in the effort to heal this injured nation at perhaps its most vulnerable point. Read American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation and contact Seth with questions/comments he'd love to hear what you have to say! Books Website: AmericanSchismBook.com BUY AT ANY OF THESE LINKS OR WHEREVER YOU LIKE TO BUY YOUR BOOKS: https://www.amazon.com/American-Schism-Enlightenments-Secret-Healing/dp/1626348618/ https://www.barnesandnoble.com/w/american-schism-seth-david-radwell/1138435112 https://www.booksamillion.com/p/American-Schism/Seth-David-Radwell/9781626348615?id=8097753399943 https://www.hudsonbooksellers.com/book/9781626348615 https://www.porchlightbooks.com/product/american-schism-how-the-two-enlightenments-hold-the-secret-to-healing-our-nation--seth-david-radwell https://www.powells.com/book/american-schism-9781626348615 West Coast Radio is brought to you in part by Elma Family Dental. With over 2,000 hours in continuing education, as well as services like sedation and cosmetic dentistry, the best in all the wild west is Elma Family Dental. See for yourself at ElmaFamilyDental.Com 

If we want to solve conflict, we have to start digging. In this episode, Liz Kislik shares her 5 step approach to solving conflict in the workplace and takes a deep dive into strategies that will make us all better leaders.Liz's TedX Talk, "Why there's so much conflict at work and what you can do to fix it." has reached more than 285,000 people. Click here to check it out. Click here for a full transcript of the podcast.Follow Danny Langloss on LinkedIn as he breaks down leadership tools, strategies, and concepts throughout the week.To sign up for our mailing list click here.About Liz Kislik:For 30 years as a management consultant, executive coach, and facilitator, Liz has helped clients such as American Express, Orvis, The Girl Scouts, Guthy-Renker, Janssen Pharmaceuticals, and Highlights for Children solve their thorniest problems while strengthening their top and bottom lines. Her specialty is developing high performing leaders and workforces for organizations, from the Fortune 500 and national non-profits to family-run businesses. Liz has coached and mentored employees from the C-suite to the contact center — vice presidents, human resource professionals, and department supervisors — motivating them with her wit, wisdom, and humanity.Click here to connect with Liz on LinkedIn.Click here to check out Liz's blog.Click here to check out Liz's website.

If we want to solve conflict, we have to start digging. In this episode, Liz Kislik shares her 5 step approach to solving conflict in the workplace and takes a deep dive into strategies that will make us all better leaders.Liz's TedX Talk, "Why there's so much conflict at work and what you can do to fix it." has reached more than 285,000 people. Click here to check it out. Click here for a full transcript of the podcast.Follow Danny Langloss on LinkedIn as he breaks down leadership tools, strategies, and concepts throughout the week.To sign up for our mailing list click here.About Liz Kislik:For 30 years as a management consultant, executive coach, and facilitator, Liz has helped clients such as American Express, Orvis, The Girl Scouts, Guthy-Renker, Janssen Pharmaceuticals, and Highlights for Children solve their thorniest problems while strengthening their top and bottom lines. Her specialty is developing high performing leaders and workforces for organizations, from the Fortune 500 and national non-profits to family-run businesses. Liz has coached and mentored employees from the C-suite to the contact center — vice presidents, human resource professionals, and department supervisors — motivating them with her wit, wisdom, and humanity.Click here to connect with Liz on LinkedIn.Click here to check out Liz's blog.Click here to check out Liz's website.

Jeremy Pope is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket businesses. He’s been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he helps small business owners repair broken discovery calls. You can join the free facebook community at ​salescalloverhaul.com/join​.   Possible talking points/controversies -Why he hated marketing and resented sales for the first year of his entrepreneurial           career, and had to learn it the ‘non-talented’ way. -If you’re like most salespeople, you don’t know HOW to pay attention to your prospect.           Here’s what hypnosis can teach you about ‘sales mind-reading’ -Why ‘asking for help on price objections’ will seize up your sales engine every time -3 Commitments that will help you close 15% more sales tomorrow -How one prep mistake causes most business owners to lose great potential clients -What many salespeople do that’s like ‘putting on makeup without a mirror’ -How using the wrong credibility factors can squash your sales -Don’t know your numbers? You’re closing 15% lower than you think, maybe on every step -3 Simple factors to decrease your sales cycle time - awareness, call prep, and commitments -Why most people ignore the most effective changes to their sales processes: unsexy is your             secret weapon Giveaway/Bonus for your audience:​ Sales Console www.salescalloverhaul.com/join The Sales Call Overhaul live show is a weekly event in our free facebook group where we rebuild broken sales calls live on the air - this is our $1800 offering, and we give it away to one winner every Friday. All group members can participate!​ (9 different factors)   Contact Jeremy: Website LinkedIn Facebook

Jeremy Pope is a former clinical & stage hypnotist who now helps entrepreneurs build scalable high ticket businesses. He's been a top salesperson, sales manager and sales trainer for international businesses, including the direct marketing giant Guthy-Renker. Now he helps small business owners repair broken discovery calls. And by the end of this conversation, we're going to tell you how to get a hold of him and how you can get him to help you repair your discovery and sales calls.

Join Kyle Roed as he speaks with Liz Kislik about conflict, problem performers, and "breaking" employees. For 30 years as a management consultant, executive coach, and facilitator, Liz Kislik has helped clients such as American Express, Orvis, The Girl Scouts, Guthy-Renker, Janssen Pharmaceuticals, and Highlights for Children solve their thorniest problems while strengthening their top and bottom lines.Her specialty is developing high performing leaders and workforces for organizations, from the Fortune 500 and national non-profits to family-run businesses. Liz has coached and mentored employees from the C-suite to the contact center — vice presidents, human resource professionals, and department supervisors — motivating them with her wit, wisdom, and humanity.Liz is a frequent contributor to Harvard Business Review and Forbes,and is known as the author of the Workplace Wisdom blog, where she offers valuable perspectives and tips for developing leaders, managing teams, and improving the customer experience. Liz’s articles have been included in Harvard Business Press books Guide to Motivating People, Dealing with Difficult People, and Guide to Power and Impact, and in the Wall Street Journal’s Morning Download, and the Washington Post’s Work Advice column. She has been interviewed by the Australian Broadcasting Corporation, The Muse, European CEO magazine, Business Insider, and The Financial Times Ignites. She spoke at TEDxBaylorSchool on Why There’s So Much Conflict at Work and What You Can Do to Fix It, and has taught at Hofstra University and New York University.You can read more of Liz's insights on LinkedIn, and in her HBR, and Forbes articles.Rebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems.Follow Rebel HR Podcast at:www.rebelhumanresources.comhttps://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcastwww.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/Rebel ON, HR Rebels! Support the show (https://www.patreon.com/rebelhumanresources)

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) discuss:00:30 Is it better to rent and invest your money elsewhere?05:32 Penny Hoarder acquired for over $100m09:20 MrBeast Burger and clout kitchens17:01 Guthy-Renker and the lucrative world of direct-mail20:57 Will mom and pop restaurants become cloud kitchens?25:25 The guys chat Martin Shkreli stories38:13 Elon Musk buying $100B in Bitcoin?42:44 Shaan discusses ending his newsletter47:47 The guys discuss how they track their financesHave you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. See acast.com/privacy for privacy and opt-out information.

It’s not always easy being vulnerable with your team. Luckily for us, Jeremy Pope knows the value of being vulnerable – and he’s sharing how his most embarrassing business year ever led to major breakthroughs for his own growth.  Being honest with employees and making tough decisions about your business is part of the unsexy side of being a business leader, and that’s what this episode is all about.  Jeremy Pope is a former clinical and stage hypnotist who now helps entrepreneurs build scalable high-ticket businesses. He’s been a top salesperson, sales manager, and sales trainer for international organizations, including the direct-marketing giant Guthy Renker. Now, he helps small business owners repair broken discovery calls.  In this episode, Jeremy dives into how he came to the decision to close down his business, discusses how to rebuild your mental and emotional stability after making such a tough decision, and sheds light on why making connections is so crucial for growth. Tune in to learn how to: Navigate your identity as yourself and as your business  Make hard decisions when it comes to your business  Identify your “thing” so you can stop spreading yourself too thin and focus on your zone of genius.  Connect with Jeremy at salescalloverhaul.com/show. You can also join his free Facebook community at salescalloverhaul.com/join.  Books referenced in this episode:   Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb Stress for Success by Jim Loehr The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal by Jim Loehr and Tony Schwartz Good to Great: Why Some Companies Make the Leap... and Others Don't by James C. Collins    

In this episode I speak with Executive Coach, John Volturo about how we can encourage our authenticity in the workplace. We explore how much is too much when it comes to changing who we are for our work. We dive into how workplaces can stifle our authenticity and leave us conforming to social norms and ultimately hustling for our worth. Join us as we break down all the ins and outs of remaining true to who you are even in environments that are telling us not to. About Today’s Guest:John Volturo is an Executive Coach and International Coaching Federation LA Chapter President-Elect. He served in executive management for 20 years, most recently as Chief Marketing Officer and Board Member at startups and for midsize to large private and publicly traded companies. At IBM, Slack, Bertelsmann, Guthy-Renker, Spark Networks, HAVAS, Frontdoor, and Tony Robbins. John helps leaders upskill, align vision, overcome obstacles, and hire, train, and retain talent. He is part of the LGBTQ community, a DEI advocate, speaker, panelist, lecturer, podcaster and soon-to-be author with an MBA and certifications in Energy Leadership™ and Conscious Business Coach.Connect with John:Website InstagramFacebook Linkedin"This Is Me" tip of the episode:When facing the fear of being yourself, pause and ask yourself "what if you took the chance, whats the worst that could happen?"Song of the episode: Lorde - A World AloneAbout the Host:Matt Landsiedel is a transformative coach, intuitive, podcast host, and author from Calgary, Canada. Matt specializes in teaching people how to heal shame and embody their authentic self so they can enjoy meaningful connections in their lives. His areas of expertise are working with gay men and people with emotional eating and food addiction leading to weight issues.Inspired to Be Authentic is a mission Matt has purposefully created. Through his content and coaching, he offers you inspiration to share more of your truth with the world. He does this by teaching you life changing skills and sharing energetic transmissions that inspire you to show up courageously in your own life by practicing vulnerability. In his spare time, you can find Matt traveling the world, writing, reading, working out or doing yoga, meditating and contemplating life, spending quality time with family and friends, hanging out with his cat Darryl, watching hockey, and spending time building his coaching business.► Take my new FREE course: Embody Your Truth ► MattLandsiedel.com► Read my latest book► Facebook► Instagram

Liz Kislik is interviewed by Dr. Katrina Burrus, MCC and discusses the following: How leaders can create a productive business culture. Communications in business (including what goes wrong, and how to make it right). Facilitating better teamwork among employees, including what to do when a team is unable to work well together, how to deal with problem employees, etc. Employee engagement, retention, attracting top talent. Self-management, emotional intelligence, self-care for leaders. Who is Liz Kislik? For 30 years as a management consultant, executive coach, and facilitator, Liz Kislik has helped clients such as American Express, Orvis, The Girl Scouts, Guthy-Renker, Janssen Pharmaceuticals, and Highlights for Children solve their thorniest problems while strengthening their top and bottom lines. Her specialty is developing high performing leaders and workforces for organizations, from the Fortune 500 and national non-profits to family-run businesses. Liz has coached and mentored employees from the C-suite to the contact center — vice presidents, human resource professionals, and department supervisors — motivating them with her wit, wisdom, and humanity. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Roland Frasier ~ CEO of All Channels Media   ~ Current Series ~ 100 Interviews with 100 Major Influencers   Roland Frasier is a serial entrepreneur who built and/or sold 24 businesses with adjusted sales ranging from $3,000,000 to almost $4 Billion. He is a featured Forbes, Inc and Entrepreneur Magazine serial businessman. He is the cofounder or principal of five different Inc. Magazine fastest growing companies. He is currently the CEO of All Channels Media, and the principal in Scalable.Co, Digital Markerter.com, Traffic & Conversions Summit, Praxio.com, TruConversions.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, & Real Estate Worldwide.   Roland's work also includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, over 100 private and public offerings, running an international hedge fund, advising Pepsi, McDonalds, and also strategic partnerships with Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, FedEx, & Uber.    His specialties or superpowers as we like to say today are acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing, negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions, and public exit strategies for businesses and entrepreneurs.  02:24: Who Is Roland Frasier? 04:53: Developing Core Values 13:12: Leading During A Pandemic 17:36: Building A Positive Mindset 48:10: Overcoming Mistakes 50:55: Focus On Your Superpower 59:54: Where To Find Roland Contact Info:   https://www.rolandfrasier.com/ https://www.digitalmarketer.com/ https://www.getepicchallenge.com/ Facebook: https://www.facebook.com/RolandFrasierPage Instagram: https://www.instagram.com/rolandfrasier/ Twitter: https://twitter.com/RolandFrasier YouTube: Roland Frasier   Website: https://www.thebusinessmethod.com/roland-frasier Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

What You'll Learn From This Episode: How to have a solid strategy which is scalable, predictable, and repeatable The result of working with the wrong people or not having the right partner How doing simple or going back to basic strategy is still effective Related Links and Resources: We do free add account audits and we do free strategy sessions. Go to our website www.pivotcmo.com and sign up. Our Founder stories and case stories are really good, it's on the site as well. Summary: Shawn Sheikh is a Silicon Valley & Beach serial entrepreneur and Y Combinator alumni. His specialty is helping companies scale from $0 to multi-millions in revenue, through both conventional paid acquisition and non-conventional growth hacks. After exiting his most recent business, Solve (YC S17), Shawn spent time mentoring and advising companies at several of LA's top venture capital firms, while incubating a number of SaaS and eCommerce brands. He also spent time at Guthy Renker, a multi-billion dollar direct marketing firm (best known for brands such as Proactiv, Meaningful Beauty, IT Cosmetics and Perricone MD). Apart from Pivot CMO, Shawn loves to work with founders to find creative ways to scale their businesses. Here are the highlights of this episode: 1:44 Shawn's ideal Client: It honestly changed overtime. Initially we were working with a lot of start-ups just because I was doing a lot of mentoring or things like that. But it has already morphed across the board, so we have multi-billion companies like Energizer and Armor All. So, it ranges if the ideal company wants to grow. They may or may not have a massive budget, but it doesn't really matter to us, it's more on the growth mindset. We love working with companies who are breaking out from that corporate mentality; like people getting caught up with PowerPoint presentations or stuff like that. We really want to move really fast; we want to help companies scale very quickly. 2:45Problem Shawn helps solve: It's really scale; it's scale to paid acquisition. And then put some growth stuff on the side but it's how we get a really scaleable, predictable channel of marketing for us. Either it's Facebook ads, google ads, Pinterest, Tiktok, emails.. like how we can have a solid strategy that's scaleable, predictable, and repeatable. Because I think a lot of people goes "hey, let's send a lot of emails out.. hey, let's post on social media" these are not scalable, not predictable. We want channels that are very straightforward and can live on with the business. 3:41Typical symptoms that clients do before reaching out to Shawn: Number one, if you are already trying these things or you are already in some of these platforms and you feel like you are unsuccessful or you are not growing enough or you are not moving fast enough. I think speed matters a lot in anything when it comes to marketing. Number two, if you are in some other channels and you feel like "hey, we're not growing fast enough" or "hey, is my business from a marketing perspective isn't predictable?" I think those are some really good things as well. We also have some companies who wants to hit a certain milestone or they are trying to raise funding or whatever the case is, and they need to have the marketing going to show investors that "we are hitting what we need to hit" and that's really predictable. Basically, there's a fire that we can throw gasoline on to continue it to grow and grow. 4:44What are some of the common mistakes that folks make before finding Shawn and his solution: First thing is just working with the wrong people, just not having the right partner. A lot of these ad platforms are not that easy to use. If you go on cheap with some freelancer abroad or something like that, it's the same as letting money on fire because they may not necessarily know what they're doing. The only thing is just testing, that's like the biggest thing. I think so many companies tried to decide "Ok,

What You’ll Learn From This Episode: How to have a solid strategy which is scalable, predictable, and repeatable The result of working with the wrong people or not having the right partner How doing simple or going back to basic strategy is still effective Related Links and Resources: We do free add account audits and we do free strategy sessions. Go to our website www.pivotcmo.com and sign up. Our Founder stories and case stories are really good, it’s on the site as well. Summary: Shawn Sheikh is a Silicon Valley & Beach serial entrepreneur and Y Combinator alumni. His specialty is helping companies scale from $0 to multi-millions in revenue, through both conventional paid acquisition and non-conventional growth hacks. After exiting his most recent business, Solve (YC S17), Shawn spent time mentoring and advising companies at several of LA’s top venture capital firms, while incubating a number of SaaS and eCommerce brands. He also spent time at Guthy Renker, a multi-billion dollar direct marketing firm (best known for brands such as Proactiv, Meaningful Beauty, IT Cosmetics and Perricone MD). Apart from Pivot CMO, Shawn loves to work with founders to find creative ways to scale their businesses. Here are the highlights of this episode: 1:44 Shawn’s ideal Client: It honestly changed overtime. Initially we were working with a lot of start-ups just because I was doing a lot of mentoring or things like that. But it has already morphed across the board, so we have multi-billion companies like Energizer and Armor All. So, it ranges if the ideal company wants to grow. They may or may not have a massive budget, but it doesn't really matter to us, it's more on the growth mindset. We love working with companies who are breaking out from that corporate mentality; like people getting caught up with PowerPoint presentations or stuff like that. We really want to move really fast; we want to help companies scale very quickly. 2:45Problem Shawn helps solve: It's really scale; it’s scale to paid acquisition. And then put some growth stuff on the side but it's how we get a really scaleable, predictable channel of marketing for us. Either it's Facebook ads, google ads, Pinterest, Tiktok, emails.. like how we can have a solid strategy that's scaleable, predictable, and repeatable. Because I think a lot of people goes "hey, let's send a lot of emails out.. hey, let's post on social media" these are not scalable, not predictable. We want channels that are very straightforward and can live on with the business. 3:41Typical symptoms that clients do before reaching out to Shawn: Number one, if you are already trying these things or you are already in some of these platforms and you feel like you are unsuccessful or you are not growing enough or you are not moving fast enough. I think speed matters a lot in anything when it comes to marketing. Number two, if you are in some other channels and you feel like "hey, we're not growing fast enough" or "hey, is my business from a marketing perspective isn't predictable?" I think those are some really good things as well. We also have some companies who wants to hit a certain milestone or they are trying to raise funding or whatever the case is, and they need to have the marketing going to show investors that "we are hitting what we need to hit" and that's really predictable. Basically, there's a fire that we can throw gasoline on to continue it to grow and grow. 4:44What are some of the common mistakes that folks make before finding Shawn and his solution: First thing is just working with the wrong people, just not having the right partner. A lot of these ad platforms are not that easy to use. If you go on cheap with some freelancer abroad or something like that, it's the same as letting money on fire because they may not necessarily know what they're doing. The only thing is just testing, that's like the biggest thing. I think so many companies tried to decide "Ok,

Want to learn how to build a podcast to 1 million downloads? Want to learn how to run a challenge that clears over $800,000? How about how to create a successful online event or create the perfect digital marketing system in the current landscape? This interview with Roland Frasier will teach you all of this and more. Don't miss this interview! Learn more about Roland. ABOUT Roland Frasier Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide. Roland’s work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald’s). Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs.

Gina Leibrecht has been working in film since she received her B.A. in Telecommunications and Film from the University of Oregon in 1990. She currently works and resides in the San Francisco Bay Area, working on documentary, commercial, and corporate projects for domestic and international audiences. Gina's most recent films are Art of Courage, Wilder Than Wild: Fire, Forests, and the Future, and Ai Weiwei: Yours Truly. In 1998 she began collaborating with Les Blank on All In This Tea, which she co-produced, co-directed, and edited, and which had its world premiere at the Berlin International Film Festival in 2007, screened in over 40 festivals world wide, and was broadcast on the Sundance Channel. She most recently completed a collaboration with Les Blank called How to Smell a Rose: A Visit with Ricky Leacock in Normandy, which had its North American debut at the 2014 Telluride Film Festival and has gone on to screen in film festivals around the world. Gina is currently collaborating with Harrod Blank on a documentary film about his father, the late Les Blank. Most recently, Gina finished editing on the feature documentary Serenade for Haiti with director Owsley Brown, which had its World Premiere at DOC NYC in 2016. Past documentary highlights include On Wayang: My Life with Shadows, which she Co-produced, Co-directed and edited with ShadowLight Productions; and Homegrown Bounty, which she produced and directed for the KQED series SPARK. Gina also edited Frank Green’s Counting Sheep, which aired on KQED’s Truly California series and won a Northern California Emmy Award for Best Documentary in 2006; Karina Epperlein’s Phoenix Dance, which won San Francisco International Film Festival’s Golden Gate Award for Best Documentary Short in 2006, and made the short list of Academy Award Nominations for Best Short Subject Documentary in 2006; Of Wind and Waves: The Life of Woody Brown, which was nominated for a Northern California Emmy for Best Documentary in 2006; and Kevin White’s A Land Between Rivers for PBS, which won a CINE Golden Eagle Award for Excellence in Film and Television in 2007. Gina has worked with several Bay Area production companies, editing for corporate and non-profit clients including Intel, Symantec, Sybase, Ebay, Guthy-Renker, Stanford University, the California Water Board, ChildFund International, and many others. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/americanfilmmaker/support

Linda Johansen-James is CEO of IRG- International Retail Management and Consulting Group. IRG is the trusted leader in direct-to-consumer retail operations for many of the world’s top brands. Headquartered in Las Vegas and New York, IRG is comprised of the top professionals in the industry. Instrumental in the worldwide success of many leading brands, Linda and her husband Max grew the Proactiv® business from 4 locations to over 400 staffed locations, 1500 employees and 900 automated stores throughout North America, Australia and New Zealand which proudly served over 54 million guests, amassing more than $1.7 billion in sales. World-renowned brands including Guthy-Renker, Nestle, Great Foods, Revlon, and Hess Toy Truck are just a few of the many companies and manufacturers who partnered with Linda and her team to launch and or expand their presence into the retail arena and for their expertise, customer convenience, increased sales and profits. https://www.irg-retail.com/ Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center turned Certified Platinum Business Coach who won “Innovator of the Year” in 2019 for her results based marketing strategies. She is a published author, keynote speaker, and media personality whose ideas and systems have been featured on NBC, CBS, FOX, ABC, PBS, and HuffPost. Subscribe to the magazine for free at www.BossWomenRockMagazine.com Order her latest book at www.BossWomenRockBook.com Join the free community for speakers, authors, coaches, and service based professionals: https://www.facebook.com/groups/BossWomenRockSuccess Watch Jen’s keynote speaker videos at www.jendevore.rocks For business coaching inquiries visit www.jendevore.com Email collaboration, speaking, and consulting inquiries to jen@jendevore.com

Quick question — do you ever feel greasy when pitching your services? Your palms get sweaty when it comes time to drop those actual numbers on potential clients. Learn how you can harness that nervous energy into building stronger relationships with your clients.  Jeremy Pope is a former clinical hypnotist who now helps entrepreneurs build scalable high-ticket businesses. He’s been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker. Now, he and his team build done-for-you big-budget sales departments, as well as help small business owners repair broken discovery calls.  In this episode, Jeremy walks us through his sales process and why he believes that you should treat each new prospective client like a new relationship.  Tune in to learn how to: Get your clients to connect with you and what you have to offer. Stop feeling sleazy everytime you run through your sales pitch.  Build a stronger sales process whether you’re a team of 100 people, or just you. Connect with Jeremy at theclosingengine.com and by joining Prosperity Pioneers Facebook Group to improve your sales and sales team.

Roland Fraiser is Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to $4 billion. Currently CEO of Leverage, Ext, Grow + Scale Mentors, CEO of the War Room Mastermind and principal in DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com and Real Estate Worldwide. Began business career selling real estate at age 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners, marketing and entertainment industry clients. Roland's work includes infomercials with Guthy-Renker and K-Tel, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald's). Roland has a real passion for business and putting deals together and is always looking for businesses to buy, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber. Specialties: Scaling businesses through marketing. Roland is also adept at negotiation, copy writing, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs, and the design and implementation of comprehensive omni-channel marketing and advertising campaigns.  Follow Roland: https://www.linkedin.com/in/rolandfrasier/ www.Groundswell.fm 

Shawn currently heads Pivot CMO as Managing Partner - a "win at all costs" digital marketing firm focusing on paid acquisition. He also advises a number of Silicon Valley and Silicon Beach startups focusing on customer acquisition and growth.   Previous to Pivot CMO Shawn spent time as an Entrepreneur in Residence at Guthy Renker, one of the largest Direct Marketing firms in the US. Along with this, Shawn was the Co-founder of Solve – an airport concierge and luxury travel company which was acquired by Blacklane in October 2017. He helped grow Solve to service over 500 airports worldwide while participating in Y Combinator. Prior to Solve, Shawn Co-founded and was the CEO of Dus, Inc. Shawn lead Dus through Berkeley’s Delta Prize Accelerator – winning top prize, a funding round from top Silicon Valley and Silicon Beach investors and advisors, a merger and a small acquisition to Woo – a dating app in India. We also want to send a heartfelt thank you to our newest sponsor Brex for joining us on this journey and giving us the ability to create content to help move the needle on founder failure. Check out their offering for Sparkxyz users at: https://brex.com/sparkxyz/ Join us each week as we give you access to the top Venture Capitalists and investors in the country, while taking deep dives with highly successful entrepreneurs that will help you think through some of the most difficult challenges startups face.

Would you like to connect with the most influential people you can think of - celebrities, CEOs, mentors or influencers in your industry that would skyrocket your business? Steve Sims makes the impossible happen: He used to be a bricklayer from London, moved to Hong Kong to be a bouncer and networked his way into exclusive circles he shouldn’t be in (CEOs, bankers & wealthy people). Now he runs a luxury concierge service called Bluefish and they make the impossible happen for their clients, including: - Getting married in the Vatican by the Pope - Performing on stage with your favorite band - Going into a submarine to visit the titanic - Connecting with business moguls like Elon Musk One of the most underrated assets is relationships. Looking back, it’s always a relationship that skyrockets someone’s growth & makes things possible. That’s why top CEOs ask WHO, not HOW. Examples of people who’s career blew up through the right relationship? - Tony Robbins met Guthy Renker, the infomercial expert who marketed Tony’s infomercials to millions of people - Richard Branson got mentored by Sir Freddie Laker when he started his airline - Brian Lee partners up with celebrities like Jessica alba to build billion dollar companies like the Honest Company Today we’re going to discover how to build genuine relationships with mentors, high-level CEOs, influencers or other people who are currently considered higher status than you. We also dive into being transparent & how to figure out who you truly are so you actually connect with people on a deep level. Find out more about Steve Sims: Facebook: https://www.facebook.com/SteveDSims Website: http://stevedsims.com/ Instagram: https://www.instagram.com/stevedsims or @stevedsims His book: https://www.amazon.com/dp/B0766215P6 It would mean the absolute WORLD to me if you shared this with someone or left a quick, honest review on iTunes.

Roland practiced business, tax and securities law for over 12 years and is now an active investor and business strategist who drives growth and scale in his portfolio companies. He has acted as co-founder and/or principal of 5 different Inc. Magazine fastest growing companies in 5 different industries, and he has founded, scaled, owned or sold 24 different 7 to 10 figure businesses ranging from consumer products to industrial machine manufacturing companies with sales turnover ranging from $3 million to $2.4 billion. He is currently growing DigitalMarketer, Big Block Realty, The Scalable Company, Traffic & Conversion Summit, War Room Mastermind, and Real Estate Worldwide, while advising over 170 other companies on business leverage, exit, growth and scale.Over Roland's career he has completed 16 different infomercials with Guthy-Renker and K-Tel Direct, executed publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run an international hedge fund, and counts major brands from PepsiCo and Uber to MacDonald's and Microsoft among clients that he and his companies have worked with. He is actively seeking investment and partnership opportunities.

Ken Kerry is a best-selling author, live streamer, award-winning Producer/Director, and Co-Founder/Executive Producer/Creative Director of Script to Screen, the nation’s leading Direct-to-Consumer agency. For over 30 years, Ken and Script to Screen have been innovating the Direct-to-Consumer strategy, ​generating more than $6.5 billion for companies ranging from startups to the largest corporations in the world. Ken believes that technology has given every business the ability to cut out the middleman and achieve maximum long-term profitability. With the ever changing retail infrastructure and the rise of online market places, companies and businesses are in a unique position to capitalize on this moment gathering first tier data, a direct relationship with their customers and the ability to control cost while scaling their businesses. Ken co-founded Script to Screen in 1986, along with his wife, Barbara. Together, they built Script to Screen into one of the most successful Direct Response television companies, producing more than 600 infomercials and DRTV/Direct-to-Consumer commercials and winning numerous awards for excellence. Script to Screen’s prestigious client roster includes AAA, Adams Golf, American Telecast, Beachbody, Bose, Bosley, Comcast, Conair, Gaiam, Gazelle, General Motors, Guthy-Renker, Hooked on Phonics, Icon Health & Fitness, Keurig, Kraft Foods, LifeLock, Meyer, NordicTrack, Nutrisystem, Omaha Steaks, Oreck, Robert Bosch, Royal Appliance, Shark/Ninja, TaylorMade, TriStar, Wahl and UFC, to name a few.For more information visit:https://www.kenkerry.com/Twitter link: @KenKerryStSFacebook link: @stsinfomercialLinkedIn Profile: kenkerry

Co-founder and/or principal of four current Inc. Magazine fastest growing companies (2 e-commerce and 2 SaaS). Serial entrepreneur who founded, scaled, and sold over almost 2 dozen different businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing DigitalMarketer.com and NativeCommerce.com while advising over 100 other companies as CEO of The War Room Mastermind on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. Over Roland's career he has completed infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run an international hedge fund, advised major brands on a variety of business and legal related issues (from PepsiCo to McDonald's) and worked with copy writing great Gary Halbert. Current clients and partnerships include Uber, Microsoft, Daymond John, Etihad Airlines, Harper Collins Publishing, Infusionsoft, and Hubspot.

Seth Radwell, was most recently the CEO of The Proactiv Company, a newly formed joint-venture (May 2016) between Nestle Skin Health and GuthyRenker. Prior, he served as President & Chief Revenue Officer of Guthy-Renker, the worldwide leading direct-to-consumer beauty company, where he led the transition of the company from its traditional focus on TV direct response to a much broader marketing footprint in the e-commerce space. Today, G|R is a world-class multi-channel marketer with newly developed competencies in digital, mobile, and social marketing which complement its broadcast channel prowess. Nestle Skin Health is a global leader focused on meeting the world’s increasing skin health needs with a broad range of innovative and scientifically-proven products. Mr. Radwell is a veteran e-commerce and direct marketing executive, having previously served as President of e-Scholastic, and Executive Vice President of Scholastic Inc., the global children’s publishing and education company. In this role he was responsible for overseeing all aspects of Scholastic’s online businesses and e-commerce. During his tenure at Scholastic, he grew online revenues from $150 million to over $400 million. Scholastic.com rose to number 42 on the Internet Retailer Global Top 500 e-commerce sites. Under Mr. Radwell’s leadership, Scholastic’s content sites won numerous awards including the prestigious Webby Award and People’s Choice Award for Best Kids Site in 2007. The Teachers Site had the distinction of being the number-one preferred site for classroom teachers. Mr. Radwell was also responsible for the development of new interactive products and services on the site for teachers, parents, and children. Prior to joining Scholastic, Mr. Radwell was President, Marketing and Editorial Group for Bookspan/Bertelsmann, the premier direct marketer of general interest and specialty book clubs, such as Book of the Month Club, Doubleday Book Club, and Literary Guild, where he led the transformation of the book club business from a paper-based direct marketing business to a multi-channel business. Mr. Radwell was responsible for all editorial, marketing, media and digital functions for the company. He was also responsible for conceiving, developing and building some of the largest new book club businesses such as Black Expressions and Mosaico. Prior to joining Bertelsmann, Mr. Radwell served as Senior Vice President, Content for Prodigy Services Company, where he pioneered new e-commerce revenue streams for the online service business. In 1996, Prodigy did the first online bookselling deal with Amazon and began commercializing online book sales to Prodigy members – at that time a pioneering business. Prior to his days in e-commerce and the Internet, Mr. Radwell spent six years with management consulting firm McKinsey & Company, where, as a leading member of McKinsey’s telecommunications and media practice, he managed client relationships over a wide range of industrial and consumer companies. Mr. Radwell received a Master’s degree in Public Policy, with a concentration in International Trade and Finance, from Harvard University’s Kennedy School of Government. He holds a Bachelor of Arts degree summa cum laude from Columbia College. Mr. Radwell has served as an executive board member and officer of the DMA (Direct Marketing Association) as well as the DMEF (Direct Marketing Education Foundation) and is a frequent speaker on direct and interactive marketing. He is also a member of Young Presidents’ Organization (YPO).

"A pattern gets triggered that shifts you into autopilot. Those buttons are an unconscious block." Those words, from my guest Clardy Malugen, former CEO of a multimillion dollar company, define why she has switched paths from working with companies like Walt Disney Imagineering and NBC Television and now focuses on helping others heal their lives and bodies. I had the pleasure of being introduced to Clardy by my friend and previous guest on the show, Jackie Lapin. We met over dinner and her insights into some ongoing health issues were nothing sort of miraculous and some issues I had prior to a healing session with her are just gone. During this episode that was done live on the show on June 5, 2018, sorry for the posting delay, Clardy shares tips on how you can begin to release blocks that are preventing you from healing and how you can stay in the light even when everything around you seems to be in the negative. Scientists have been studying Clardy's work and have tracked DNA changes in her clients after healing sessions. She shares several stories of healings that have occurred and how she realized that healing work was really her calling.  Stay listening to the end as Clardy is giving all my listeners some free resources to get you to the point where you can finally answer this question, "What would your life look like if you were not holding yourself back?" Formerly a successful entrepreneur and business owner, Clardy Malugen served as President and key developer of a multimillion dollar, bi-coastal entertainment corporation and has provided consulting services to many Fortune 500 companies including Walt Disney Imagineering, Guthy-Renker, Inc., NBC Television, Disney Cruise Line, and General Electric, among others. Clardy earned a prestigious Writer of the Year award from the Jordan Whitney Report, and garnered a nomination from The American Film Institute for her TV/video project entitled Save the Earth: A How-To Video. Clardy's work has been featured in many publications such as The Los Angeles Times, USA Today, Whole Life Times, and on Entertainment Tonight and MTV. Clardy holds an MFA from Florida State University--Asolo Conservatory, an MA from the University of Missouri-Kansas City--Missouri Repertory Theatre, and a BA cum laude from Beloit College. She studied in Europe at the Université de Haute Bretagne in Rennes, France, and at the Transpersonal Hypnotherapy Institute in Santa Monica, California. Clardy is also a graduate of the Hoffmann Quadrinity Process, and has studied with many notable human potential leaders, such as Deepak Chopra and Carolyn Myss. Throughout the years, Clardy has quietly explored her natural gifts as a medical intuitive and energy healer. She recently made a commitment to share these remarkable gifts with clients in both her private practice and workshops. Utilizing what she calls a "transdimensional energy connection to The Field", she has facilitated hundreds of instantaneous healings of both emotional and physical limitations that have been described as "miraculous". Although often called a  "master healer", Clardy believes that her work with energy simply helps to release negative energy fields that are blocking the body's natural ability to heal itself.   A former resident of  Los Angeles and New York, Clardy currently resides with her two sons in Orlando, Florida. 

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create entertainment the same way a songwriter or a screenwriter is. But on the other hand, we don’t want our copy to be boring. Why surprise works to be entertaining: People have, generally, humdrum lives. Here’s how surprise breaks the “humdrum” cycle: - When surprise is exciting, inspiring, leading to hope: Influx of brain chemicals like dopamine, serotonin and oxytocin – feels good - When surprise is scary, sad, angering: Influx of brain chemicals like adrenaline and cortisol Effective in either case because, people like to be nudged out of their humdrum lives. And as copywriters, we need to stimulate emotion in our prospects in order to make them receptive to taking action – i.e., buying. So how do we use surprise in copywriting? 1) Surprising new offer / headline / product From last episode: Joe Sugarman – laser beam digital watch “Never press another button, day or night, with America’s first digital watch that glows in the dark.” In 1976, this is quite a surprise. Today, it’s no big deal. But we have to look at copy in the perspective on when it was used. 2) Unique verbs – from John Carlton John likes to use colorful verbs. Cram. Stun. Maim. Crush. Coax. He has a rule that is hard to follow but well worth it if you can do it skillfully: Never use the same verb more than once in a piece of copy. One exception: Don’t put in a lot of synonyms for “said.” It doesn’t sound natural or conversational when you say things like, “He elocuted,” or “She intoned.” It sounds contrived. “Said” and “Asked” are usually all you want to use. 3) Imaginative but easy-to-grasp metaphors and comparisons in stories and bullets. Stuff people don’t expect. Exciting, unexpected images – but nothing too hard to grasp. Smooth as a northern lake on a windless day As excited as a chipmunk who’s just broken into the almond processing plant Making more money than the pharmacist who’s running a meth lab on the side. 4) Surprising pricing / terms. Gary Halbert story – Guthy-Renker – don’t pay for 30 days – tripled response. 5) Surprising bonus! My friend Doberman Dan is really good at this. When you join his membership group, he sends a special gold-colored coin with a custom insignia on it. Recently he sent out a USB thumb drive in the shape of a knight, complete with sword! Which is appropriate for his group, because it’s called “Marketing Camelot-Knights of the Round Table.” Recap: Why surprise works (keeps the brain guessing, entertained … another way of generating emotion) Caution – don’t let your inventiveness take over the sales argument, which is the most important thing in copy. Surprise is the seasoning, not the main course.Download.

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create entertainment the same way a songwriter or a screenwriter is. But on the other hand, we don’t want our copy to be boring. Why surprise works to be entertaining: People have, generally, humdrum lives. Here’s how surprise breaks the “humdrum” cycle: - When surprise is exciting, inspiring, leading to hope: Influx of brain chemicals like dopamine, serotonin and oxytocin – feels good - When surprise is scary, sad, angering: Influx of brain chemicals like adrenaline and cortisol Effective in either case because, people like to be nudged out of their humdrum lives. And as copywriters, we need to stimulate emotion in our prospects in order to make them receptive to taking action – i.e., buying. So how do we use surprise in copywriting? 1) Surprising new offer / headline / product From last episode: Joe Sugarman – laser beam digital watch “Never press another button, day or night, with America’s first digital watch that glows in the dark.” In 1976, this is quite a surprise. Today, it’s no big deal. But we have to look at copy in the perspective on when it was used. 2) Unique verbs – from John Carlton John likes to use colorful verbs. Cram. Stun. Maim. Crush. Coax. He has a rule that is hard to follow but well worth it if you can do it skillfully: Never use the same verb more than once in a piece of copy. One exception: Don’t put in a lot of synonyms for “said.” It doesn’t sound natural or conversational when you say things like, “He elocuted,” or “She intoned.” It sounds contrived. “Said” and “Asked” are usually all you want to use. 3) Imaginative but easy-to-grasp metaphors and comparisons in stories and bullets. Stuff people don’t expect. Exciting, unexpected images – but nothing too hard to grasp. Smooth as a northern lake on a windless day As excited as a chipmunk who’s just broken into the almond processing plant Making more money than the pharmacist who’s running a meth lab on the side. 4) Surprising pricing / terms. Gary Halbert story – Guthy-Renker – don’t pay for 30 days – tripled response. 5) Surprising bonus! My friend Doberman Dan is really good at this. When you join his membership group, he sends a special gold-colored coin with a custom insignia on it. Recently he sent out a USB thumb drive in the shape of a knight, complete with sword! Which is appropriate for his group, because it’s called “Marketing Camelot-Knights of the Round Table.” Recap: Why surprise works (keeps the brain guessing, entertained … another way of generating emotion) Caution – don’t let your inventiveness take over the sales argument, which is the most important thing in copy. Surprise is the seasoning, not the main course.Download.

The reason this podcast is called All Selling Aside is that it's not about selling. Instead, it's about building rapport and relationships. If you hate to sell, keep listening, because I'll teach you painless methods to attract and convert more premium clients and win the game of sales conversion. Whether you're a coach, consultant, or other service professional who wants more premium clients but doesn't enjoy the selling process, this is the podcast for you. In this first episode, you'll learn three key insights that are critical to making you a highly skilled ethical influencer. You'll learn the greatest sales lesson I ever learned -- from a park bench in Los Angeles! I'll share the time-tested sales strategy I stumbled upon in the QVC green room, and you'll learn how Socratic selling stops embarrassing sales encounters. In 1989, I found myself sitting devastated on a park bench in MacArthur Park, Los Angeles. 18 months before, I had started a brand new frozen yogurt shop and bakery. That day, I had watched an auctioneer sell my equipment for cents on the dollar. On my way home, I stopped in MacArthur Park and sat on that fateful bench where, to my surprise, I learned everything I needed to know about selling, persuasion, marketing, and influencing others. While sitting on that bench, I saw an old woman buy birdseed and walk toward the pigeons holding it in the palm of her hand. What do you think the pigeons did? They walked away! They didn't walk toward her until she started walking away from them. She repeated this dance, and I noticed the pigeons got closer and closer every time. Finally, she knelt, and a pigeon plucked birdseed from the palm of her hand. Soon, there were pigeons everywhere, eating what she was offering. Next, a young boy wanted to achieve the same results as the woman had. He bought birdseed, held it in his hand, and ran at the pigeons. Of course, they flew away. He threw the birdseed at them in frustration, and left. This is exactly how sales works. For the old woman, making the first “sale” was the hardest. After that, the second, third, fifth, and twentieth pigeons were easy! The dance, too, is important; you need to establish trust first. This is where the young boy failed. A few years later, I was I was working for Guthy-Renker in the infomercial and direct sales spot TV business. I had a theory that if something worked on television, it might sell even better on one of the home shopping networks like QVC, so I flew to QVC and made a presentation for a VHS video by Ray Stevens. QVC accepted the offer of putting him on the station. During that QVC presentation, the product sold out. More importantly, I was able to use the experience to glean valuable information on why we weren't having any luck making sales in big cities on the coasts. You can do the same thing online, and increase sales while saving yourself embarrassment. If you find that saying a certain thing leads to sales, keep saying that thing. Here's a quick recap of the three main points we covered in this first episode: The first sale takes the most effort, so work the hardest for this sale. The second sale is faster and easier, because you have a relationship. The Socratic method of discovery and asking questions is a key to making sales.   In This Episode: [01:05] - Alex welcomes listeners to the podcast and explains who will benefit from tuning in. (Hint: if you want to influence others, make more sales, hate to sell, and/or want to attract more premium clients, this is for you!) [01:38] - Ethical influence is central to our discussions, Alex explains, and addresses some of the other topics that will be explored. [02:51] - Alex shares a story about an event in the summer of 1989. He talks about an old woman who lured pigeons to her hand with birdseed. [06:55] - After the old woman lured in the pigeons, a young boy wanted to achieve the same outcome. Alex explains what happened, and why this second attempt was nowhere near as successful as the first. [08:24] - Alex didn't realize the lesson at the time when he was $242,000 in debt in 1989. It wasn't until a decade later that he learned the lesson that the woman and pigeons had inadvertently taught him. [09:39] - In 1992, Alex was back on his feet and doing well in another business. He shares the story of the next steps of his career and learning process. [12:37] - Alex describes what he did after he made a successful presentation to QVC for Ray Stevens. He explains how he figured out which things that Ray said made the most difference in terms of making actual sales. [14:23] - They hadn't had any luck selling Ray's video in the big cities or on the coasts; it only sold in the South. Alex used the information he figured out from the QVC experience to tweak a commercial, and started selling in the big cities. [16:09] - You can do the exact same thing on the internet, Alex points out. This is how Socratic selling works! [16:32] - We learn about one of Alex's Alexisms in his book Alexisms: “the only thing worse than going in the wrong direction is going in the wrong direction enthusiastically.” He explains how this relates to selling, and reveals what he asks when he starts with a sales team. [17:51] - Alex explains the reason that this podcast is called All Selling Aside. [18:18] - Alex offers a quick review of the specific insights he has revealed in this episode. [19:27] - Please go to this link and write a review with your biggest takeaway or “ah hah!” moment from this episode. [20:30] - Alex has one final gift for listeners: a complimentary copy of his book Alexisms. Tune into the episode to learn how to get your free copy! [21:29] - Alex wraps things up with a special thanks to his friend Michael Lovitch of the Baby Bathwater Institute. [22:10] - Don't forget to tune in next week for an episode explaining why seeding is the new selling!   Links and Resources: Alex Mandossian MarketingOnline.com Skipio - where mass business texting gets personal! QVC Socrates MacArthur Park Guthy-Renker Tony Robbins Alexisms by Alex Mandossian All Selling Aside on iTunes Michael Lovitch Baby Bathwater Institute

Today we have someone who people whisper about behind closed doors in high-level entrepreneur groups because they want his advice. Roland Frasier founded, scaled or sold almost two dozen different businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He has completed infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, he's been involved in over 100 private and public offerings, and much more. Roland currently is a principal in Idea Incubator which owns both DigitalMarketer.com and NativeCommerce.com and works in marketing businesses with Ryan Deiss, Perry Belcher, Frank Kern and many other digital marketing thought leaders.     Here’s a glimpse of what you’ll learn: [1:10] Jeremy introduces his guest, Roland Frasier. [3:00] Roland talks about his childhood and family. [6:30] Why is it so important to know how to negotiate? [10:00] Don’t let people label you! [11:30] How did Roland come to work with Tony Robbins? [15:00] What did Roland start working on after he left his law firm. [20:30] Lessons learned from working with Tony Robbins. [23:00] How did Roland start working with Ryan Deiss and Perry Belcher? [29:30] Roland talks about meeting and working with Gary Halpert. [38:00] Roland’s three “M’s.” [40:00] Why the Traffic and Conversion Summit is so successful. [54:00] How selling from the stage can hinder profitability. [57:00] Roland talks about his booth at War Room. [59:30] The challenge of working with partners who have different management styles. [1:05:00] Roland talks about Founder’s Board. [1:08:00] Where did the 1892 Society web domain come from? [1:12:00] What do Roland’s kids want to do? [1:16:00] Will Roland write a book? [1:20:30] One of Roland’s favorite stories that he shares with friends and family. In this episode… As a business leader, wouldn’t you love to learn the ins and outs of effective negotiation skills? Imagine the impact that would have on your abilities to lead and make deals as a business owner. On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Roland Frasier. Roland opens up about his background, why effective negotiation is so important, the influential leaders who have shaped his skills as a businessman, dealing with partners who have different management styles, and so much more! You don’t want to miss a minute of this engaging episode featuring Roland! What is that one piece of wisdom that has served you well as you’ve grown and developed as a business leader? Where did it come from? Why do you continue to trust it? On this episode of Inspired Insider, Roland Frasier shares an important lesson he learned from his father that has served him well all of his years in business. The wisdom that Roland learned is to not take things personally when people say something out of stress or fear. In light of the truth, Roland values his ability to give people the benefit of the doubt. He says that is the best gift we can often give people in stressful situations. To hear more from Roland and more great insights and lessons he’s collected over the years, make sure to listen to this episode! How do you approach business relationships and contacts? Are you always looking for ways to get something from someone else, trying to figure out the strategic angel? Or are you one of those crazy individuals who actually likes to help other people without any promise of return? On this episode of Inspired Insider, you’ll hear from Roland Frasier as he shares why he is so passionate about helping others. Roland says that sincerely helping others without hope for a return is one of the most self-interested things you can do because it almost always ends up turning out good for you. As Jeremy attests though, these aren’t just empty words from Roland, he actually loves to help others in any way that he can. To hear more about Roland and his passion for helping others, don’t miss this episode! Wouldn’t it be great to learn from a world-renowned leader like Tony Robbins? Imagine what insights and lessons you could learn from getting to know him on a personal basis. On this episode of Inspired Insider, you’ll hear from Roland Frasier as he goes over the key lessons he learned from his time with Tony. Roland likes to distill the three lessons he learned from Rony into the three “M’s.” Mentoring Modeling Masterminding Roland is convinced that if leaders like you can wrap your mind around these three important concepts, then the sky will be the limit for your success. To hear Roland expand on these three important lessons and more, make sure to listen to this informative episode! How would you respond if you found yourself in a work environment that had several leaders with different management styles? Do you think that you could have a positive impact in such a seemingly hectic environment? On this episode of Inspired Insider, Roland Frasier shares how he was able to navigate working with Ryan Deiss and Perry Belcher who both came from very different management style approaches. While it wasn’t always easy, Roland learned to work with both of these bold personalities and find a way forward that played to everyone’s strengths. To hear more about the valuable lessons that Roland learned from negotiating and navigating that unique environment, make sure to listen to this episode! Resources Mentioned on this episode www.warroommastermind.com https://1892society.com/1892 https://www.digitalmarketer.com/ https://twitter.com/rolandfrasier https://www.linkedin.com/in/rolandfrasier/ Tony Robbins The Psychology of Winning Unlimited Power Gary Halpert Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Today we have someone who people whisper about behind closed doors in high-level entrepreneur groups because they want his advice. Roland Frasier founded, scaled or sold almost two dozen different businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He has completed infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, he's been involved in over 100 private and public offerings, and much more. Roland currently is a principal in Idea Incubator which owns both DigitalMarketer.com and NativeCommerce.com and works in marketing businesses with Ryan Deiss, Perry Belcher, Frank Kern and many other digital marketing thought leaders. Here’s a glimpse of what you’ll learn: [1:10] Jeremy introduces his guest, Roland Frasier. [2:30] Roland talks about Founder’s Board. [6:00] Where did the 1892 Society web domain come from? [7:30] Who should connect with Founder’s Board? [9:30] What do Roland’s kids want to do? [14:00] Will Roland write a book? [18:30] One of Roland’s favorite stories that he shares with friends and family. In this episode… What does it take to help businesses grow? In order for a business to grow, a leader has to grow and learn from the best mentors available. Are you and your business growing? What have you done to take proactive steps toward growth? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Roland Frasier. Roland opens up about one of his passion projects, Founder’s Board and how it can help put leaders like you in the right position with the right mentors to succeed. Roland also shares about the book he is working on and a fascinating story of when he visited Africa. You don’t want to miss a minute of this engaging episode featuring Roland! When was the last time that you intentionally connected with mentors or a mastermind that would help you grow both personally and professionally? What kind of impact did the experience have on you? On this episode of Inspired Insider, innovator and leader Roland Frasier shares why he started Founder’s Board and how it helps leaders get connected to the best advice and input they need to take their business to the next level. You really get a sense of Roland’s passion and excitement for this project as he shares what it can do and why it’s so important. Learn more about Founder’s Board including the story behind its web domain name on this episode! Have you ever considered what legacy you will leave behind for your family, friends, and community? What part of your legacy will you be the proudest of? How does your business factor into your thoughts about your legacy? On this episode of Inspired Insider, Roland Frasier goes over the thoughts and stories that he has collected over the years and hopes to include in a new book. Roland sees this book as a way to share with his family, friends, and the rest of the world what he’s learned and observed as a business leader. Make sure to listen to this episode as Roland shares additional insights and lessons he’s learned over the years! Resources Mentioned on this episode https://1892society.com/1892 https://www.digitalmarketer.com/ https://twitter.com/rolandfrasier https://www.linkedin.com/in/rolandfrasier/ Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

When you are delivering subscriptions to hundreds of thousands of customers for more than three decades you develop a profound understanding of how to attract, retain and increase the value of your subscribers. Although he became president and COO of Guthy-Renker, that has at least one billion-dollar subscription product, Proactiv, Georg Richter began his career with Double Day Book Clubs, then BMG music club before today, the CEO and founder of OceanX. Georg has been an executive at the highest levels of some of the largest, fastest-growing subscription businesses for the last three decades. And, for you, he reveals the biggest subscription mistakes to avoid, how to deliver value subscribers will eagerly pay to receive, and the single most effective strategy in jump-starting membership growth after it has plateaued. How would you like to sit down with a subscription marketing master to learn how to grow your recurring revenue? Well, today is your lucky day. Are You Making Any of These Common Subscription Mistakes?1. Choosing the wrong product Too many subscription businesses are starting up with great enthusiasm and fading away faster than they started. To secure a good start, one of the first things to do is study the market. Find an area in the market, a niche, that has isn’t currently being served. 2. Failing to secure enough funds on the front-end Even though the wonderful byproduct of the subscription model is recurring revenue, you need to have a source of funds to get things started. You will have testing and development costs, shipping costs, marketing costs, etc. that will start before your first month of recurring revenue comes in. “The most important thing to understand is, it needs money, it needs upfront investment, it needs careful planning,” advises Georg. 3. Investing funds in incorrect proportion for growth You need to be liberal with your media promotions and conservative with inventory orders. With all of the digital marketing opportunities available today, you should be experimenting with as many as possible to see what works best for your target audience – interactive websites, social media, blogging, videos, and influencer marketing are just a few of the many resources available. Georg shares, “One of the mistakes I see is that people don't plan for any media spending. They have a lot of passion around the product, they just want to start it, but then they have not enough money to promote it. That's a mistake.” And for inventory, Georg advises against getting carried away. “People say, ‘No, I'll have 100,000 members immediately,’ and then they buy inventory like crazy, and they sit with a pile of stuff they can never sell, which is a sad story. I would always encourage people to be conservative in the beginning, rather work with scarcity and build up slowly. Conserve your capital. Be very cognizant of capital and spend it in media, and try all kind of channels you can try.” 4. Letting your emotions override your planning Too many subscriptions are starting with high enthusiasm and no plans for maintaining that enthusiasm long term. Georg suggests, “If you start a subscription you've got to think ahead down the line, what are you going to do in three, four, five, six months? Because there will people, if you do that well, stay with you for a long time. You have to always give them something interesting, original, value, but the main thing is it has to be interesting. You have to be inspired to get that subscription, there's so many out there.” How to Create Value Subscribers Are Willing to Pay ForWhether you are a publisher competing against free information or sell physical products and you are competing against retailers, you are engaged in a constant battle for your customers attention, investment and on-going support. You will only retain your subscribers if you are delivering more value than everyone you are competing against. Here’s Georg’s go-to list of value building strategies he discovered ...

What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that. Let's say I could show you a very special slot machine. This one only takes quarters. Every time you put four quarters in, you get five quarters back. Pretty soon, those extra quarters start to add up. Wouldn't you want to play a machine like that all day? Or play two at a time? Or play 10 at a time? Or 100? That's what a good piece of copy does. After the copy is written, you spend, let's say, $1.00 in marketing, and you get $1.25 back in profits. For every letter you mail out. Or every ad dollar you spend. Twenty-five percent ROI. Nice return on your investment. But suppose the slot machine changed. Suppose it started only giving back three quarters for every four quarters you put in. What would you do? Or, suppose instead of getting five quarters back, you wanted to get six back? Or seven? What would you do then? In both cases – turning three quarter back into five quarters, or turning five quarters to six or seven – the solution is the same: Improving the performance of a piece of copy. In this episode, I'll share some little-known secrets for getting more money in for the same money you put out. But first, listen to this: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now … how do you fix a piece of copy that's not performing well enough, and how do you improve copy that's profitable, to make it more profitable? There are three time-tested, proven ways to do that. Adjust… Headline, Offer, Pricing. We'll go over several ways to fix each one. When you get them right, they work like gangbusters. 1. Headline You have your greatest leverage with a headline. Ted Nicholas – reported 17x improvement in response by changing a headline. Don't know which one. Radio show "The only way left for the little guy to get rich." Board lit up. He knew he had a winner. Key is to pay attention and constantly be on the lookout for words, phrases and ideas that get people interested and motivated. I critique 2-4 pieces of copy every week, and the biggest problems I see over and over have to do with weak headlines. The way weak headlines can be fixed will also work to improve performance of copy that's already working, but could work better. FIRST PROBLEM: Giant claims which are not believable and not even relevant to what the marketer is offering prospects Fix: make it believable and relevant to your solution The problem comes when the copywriter does not take the time or do the work to discover what the prospect believes to begin with, and then to figure out what the prospect wants or would like, but is possible… that the prospect believes could be possible. Do that and it becomes a lot easier, and your chance of improving your copy goes way, way up. And if you've got a piece that's working, look at how you can tidy up anything that might make it more believable and more relevant. SECOND PROBLEM: Headline does not even remotely have anything to do with "the conversation going on in the prospect's mind" Fix: tune into the conversation already going on in the prospect's mind, and join it Way too often, people depend on their own imagination by itself, or their own life experience, and make this huge leap to the idea that they have discovered or come up with something other people want to buy. People buy based on what they want and they need, not what you pretend that you know they want or need, or, even worse, what you think they should want or need, but in reality, they don't. Again, this gets back to that one piece of research that too many people haven't done: Who's their prospect, and what's on this person's mind? Now, if you've got a piece that's working, your situation might be a little different. Your headline might miss the conversation going on in your prospect's mind by an inch rather than by a mile, that's a great opportunity to fine-tune and zero-in. Get it exactly right and your response will soar up into the stratosphere. THIRD PROBLEM: Headline is more of a description than a meaningful promise to the prospect. Fix: turn headline into an intriguing promise, that relates to a big problem your prospect has and is aware of, and that you can solve Gene Schwartz in Breakthrough Advertising says it in Chapter 1 of Breakthrough Advertising. You can't put your product in the headline. You have to put something captivating about your product's performance in the headline. Example: Fan – blade / cool breeze Performance is a benefit. A good benefit can also make a good promise, and really pump up your response. The better the benefit, the better the response. FOURTH: Headline is long and rambling when it could be a lot tighter, punchier, and more effective; fix: tighten it up and make it punchier A lot of people look at long headlines and figure you can throw anything up there as long as you fill it with hype and emotion. Actually, that's not true at all. In a headline, every word has to earn its place. You know who I heard that first from? The guy who writes long headlines everyone tries to imitate. John Carlton. Who we had on the show a few episodes ago. But it's almost impossible for most people to imitate Carlton. For one thing, every headline he writes is very customized to a specific situation. For another, if you look at his headlines, you can't take out a word to make it better. Even though it's hard to tell until you really examine his headlines, every word is honed and every headline is as tight, muscular and efficient as can be. Example from a Carlton letter: Why Does This Man Have One Of The Most Dazzling Records On Wall Street? Mysterious Arizona "Human Computer" Humiliates Wall Street "Experts" For 21st Consecutive Year! You can't make it any shorter and I defy you to make it any better! Other ways to boost response Offer: FIRST PROBLEM: No imagination in presenting the offer. No excitement, no romance, no sense of possibilities. Fix: Put more emotion, creativity, context into your offer. Talk about how the prospect's life will be different and better once they have and are using your product. SECOND PROBLEM: The offer's not clear. You don't know what you get. Fix: Rewrite your offer until it's crystal clear THIRD PROBLEM: The offer doesn't highlight attractive differences well enough. Fix: Do more competitive research. Put together a chart if necessary. Point out clearly and vividly why your offer is better. Price: FIRST PROBLEM: Price is too high or too low. Do price testing. A/B splits till you find the most profitable price point. SECOND PROBLEM: Lack of payment plan or payment plan can be improved Gary Halbert story – 30 day delay Guthy Renker – conversion tripled.Download.

What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that. Let's say I could show you a very special slot machine. This one only takes quarters. Every time you put four quarters in, you get five quarters back. Pretty soon, those extra quarters start to add up. Wouldn't you want to play a machine like that all day? Or play two at a time? Or play 10 at a time? Or 100? That's what a good piece of copy does. After the copy is written, you spend, let's say, $1.00 in marketing, and you get $1.25 back in profits. For every letter you mail out. Or every ad dollar you spend. Twenty-five percent ROI. Nice return on your investment. But suppose the slot machine changed. Suppose it started only giving back three quarters for every four quarters you put in. What would you do? Or, suppose instead of getting five quarters back, you wanted to get six back? Or seven? What would you do then? In both cases – turning three quarter back into five quarters, or turning five quarters to six or seven – the solution is the same: Improving the performance of a piece of copy. In this episode, I'll share some little-known secrets for getting more money in for the same money you put out. But first, listen to this: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now … how do you fix a piece of copy that's not performing well enough, and how do you improve copy that's profitable, to make it more profitable? There are three time-tested, proven ways to do that. Adjust… Headline, Offer, Pricing. We'll go over several ways to fix each one. When you get them right, they work like gangbusters. 1. Headline You have your greatest leverage with a headline. Ted Nicholas – reported 17x improvement in response by changing a headline. Don't know which one. Radio show "The only way left for the little guy to get rich." Board lit up. He knew he had a winner. Key is to pay attention and constantly be on the lookout for words, phrases and ideas that get people interested and motivated. I critique 2-4 pieces of copy every week, and the biggest problems I see over and over have to do with weak headlines. The way weak headlines can be fixed will also work to improve performance of copy that's already working, but could work better. FIRST PROBLEM: Giant claims which are not believable and not even relevant to what the marketer is offering prospects Fix: make it believable and relevant to your solution The problem comes when the copywriter does not take the time or do the work to discover what the prospect believes to begin with, and then to figure out what the prospect wants or would like, but is possible… that the prospect believes could be possible. Do that and it becomes a lot easier, and your chance of improving your copy goes way, way up. And if you've got a piece that's working, look at how you can tidy up anything that might make it more believable and more relevant. SECOND PROBLEM: Headline does not even remotely have anything to do with "the conversation going on in the prospect's mind" Fix: tune into the conversation already going on in the prospect's mind, and join it Way too often, people depend on their own imagination by itself, or their own life experience, and make this huge leap to the idea that they have discovered or come up with something other people want to buy. People buy based on what they want and they need, not what you pretend that you know they want or need, or, even worse, what you think they should want or need, but in reality, they don't. Again, this gets back to that one piece of research that too many people haven't done: Who's their prospect, and what's on this person's mind? Now, if you've got a piece that's working, your situation might be a little different. Your headline might miss the conversation going on in your prospect's mind by an inch rather than by a mile, that's a great opportunity to fine-tune and zero-in. Get it exactly right and your response will soar up into the stratosphere. THIRD PROBLEM: Headline is more of a description than a meaningful promise to the prospect. Fix: turn headline into an intriguing promise, that relates to a big problem your prospect has and is aware of, and that you can solve Gene Schwartz in Breakthrough Advertising says it in Chapter 1 of Breakthrough Advertising. You can't put your product in the headline. You have to put something captivating about your product's performance in the headline. Example: Fan – blade / cool breeze Performance is a benefit. A good benefit can also make a good promise, and really pump up your response. The better the benefit, the better the response. FOURTH: Headline is long and rambling when it could be a lot tighter, punchier, and more effective; fix: tighten it up and make it punchier A lot of people look at long headlines and figure you can throw anything up there as long as you fill it with hype and emotion. Actually, that's not true at all. In a headline, every word has to earn its place. You know who I heard that first from? The guy who writes long headlines everyone tries to imitate. John Carlton. Who we had on the show a few episodes ago. But it's almost impossible for most people to imitate Carlton. For one thing, every headline he writes is very customized to a specific situation. For another, if you look at his headlines, you can't take out a word to make it better. Even though it's hard to tell until you really examine his headlines, every word is honed and every headline is as tight, muscular and efficient as can be. Example from a Carlton letter: Why Does This Man Have One Of The Most Dazzling Records On Wall Street? Mysterious Arizona "Human Computer" Humiliates Wall Street "Experts" For 21st Consecutive Year! You can't make it any shorter and I defy you to make it any better! Other ways to boost response Offer: FIRST PROBLEM: No imagination in presenting the offer. No excitement, no romance, no sense of possibilities. Fix: Put more emotion, creativity, context into your offer. Talk about how the prospect's life will be different and better once they have and are using your product. SECOND PROBLEM: The offer's not clear. You don't know what you get. Fix: Rewrite your offer until it's crystal clear THIRD PROBLEM: The offer doesn't highlight attractive differences well enough. Fix: Do more competitive research. Put together a chart if necessary. Point out clearly and vividly why your offer is better. Price: FIRST PROBLEM: Price is too high or too low. Do price testing. A/B splits till you find the most profitable price point. SECOND PROBLEM: Lack of payment plan or payment plan can be improved Gary Halbert story – 30 day delay Guthy Renker – conversion tripled.Download.

In this episode, Jack talks with Roland Frasier, Co-founder and/or principal of multiple Inc. Magazine fastest growing companies (e-commerce, e-learning and SaaS). A true serial entrepreneur who founded, scaled or sold almost two dozen different businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.Currently CEO of the War Room Mastermind and principal in DigitalMarketer.com, NativeCommerce.com and Real Estate Worldwide. Through the WarRoom Mastermind Roland advises over 100 major companies on digitally centric customer acquisition, activation, referral, retention, revenue and growth strategies and plan implementationRoland began his business career selling real estate when he was 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners, marketing and entertainment industry clients.Over Roland’s career he completed infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, funded over 100 private and public offerings, ran an international hedge fund, advised major brands on a variety of business and legal related issues (from PepsiCo to MacDonald’s) and much more.Roland has a real passion for business and putting deals together and is always looking for businesses to buy, re-position and sell. Recent strategic partnerships and clients include Microsoft, Infusionsoft, Etihad Airlines, Harper-Collins Publishing and Uber.To Learn More about Roland Frasier and Resources mentioned visit:Linkedin.com/in/rolandfrasierWarRoomMastermind.comDigitalMarketer.comTrafficandConversionSummit.comNativeCommerce.comSlideshare.net/rolandfrasierTo listen to full episode visit: http://influencersradio.com/roland-frasier/

In this episode, Jack talks with Roland Frasier, Co-founder and/or principal of multiple Inc. Magazine fastest growing companies (e-commerce, e-learning and SaaS). A true serial entrepreneur who founded, scaled or sold almost two dozen different businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.Currently CEO of the War Room Mastermind and principal in DigitalMarketer.com, NativeCommerce.com and Real Estate Worldwide. Through the WarRoom Mastermind Roland advises over 100 major companies on digitally centric customer acquisition, activation, referral, retention, revenue and growth strategies and plan implementationRoland began his business career selling real estate when he was 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners, marketing and entertainment industry clients.Over Roland’s career he completed infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, funded over 100 private and public offerings, ran an international hedge fund, advised major brands on a variety of business and legal related issues (from PepsiCo to MacDonald’s) and much more.Roland has a real passion for business and putting deals together and is always looking for businesses to buy, re-position and sell. Recent strategic partnerships and clients include Microsoft, Infusionsoft, Etihad Airlines, Harper-Collins Publishing and Uber.To Learn More about Roland Frasier and Resources mentioned visit:Linkedin.com/in/rolandfrasierWarRoomMastermind.comDigitalMarketer.comTrafficandConversionSummit.comNativeCommerce.comSlideshare.net/rolandfrasierTo listen to full episode visit: http://influencersradio.com/roland-frasier/

Today we are joined by a very special guest.. Roland Frasier. He started out selling real estate when he was 18 and gradually got his real estate, insurance and securities licenses while he did leveraged buyouts with Prudential Securities during college and law school. After law school, Roland opened his own law practice and grew it to one of the top firms in San Diego serving entrepreneurs, business owners, marketing and entertainment industry clients. During that time Roland began doing joint venture deals with clients and gradually evolved from practicing law to buying and selling companies, repositioning businesses and direct response marketing. Over his career Roland has done infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run international hedge funds, worked with copywriting legend Gary Halbert, created presentations and marketing campaigns for major brands and much much more. He is now a principal in Idea Incubator & Digital Marketer, working closely with Ryan Deiss, Frank Kern, Perry Belcher, Kent Clothier and many other digital marketing thought leaders. In fact, for a while I was personally in the War Room mastermind run by himself, Ryan & Perry. Roland has a real passion for business and putting deals together. He is always on the lookout for businesses to buy, reposition and sell. Enjoy!  --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.   Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?   Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?   Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire?   The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together.   "Your success is my success." -- Daryl Urbanski

The first one to show their cards loses, right? Not anymore. How do you become transparent enough to give value but hold back just the right amount to ensure the success of a good business deal or agreement during negotiations? The key is in your intention, and in this episode, Roland Frasier tells us how to move deals forward in a way that is positive for everybody involved. We talk about mindset, money, relationships, and the power of leverage. Believe it or not, the heart of business growth relies on cultivating integrity-based connections, being transparent, and adding value to everybody you come in contact with. If you want to become more transparent and lose the hide-the-ball mentality in negotiations, start doing business differently…so everybody wins. Tune in to learn how! In this episode, you will… Discover the differences between high-level and low-level achievers Hear how you can build success by helping others get what they want Learn how to maintain the Zone of Fairness to build good business relationships Understand Roland’s two levels of accomplishment Find out how to use the PFM acronym to grow successful businesses   “Cast a wider net with broader appeal…” – Roland Frasier CLICK TO TWEET   Listen to it in our Podcasts on iTunes: THE ED O'KEEFE SHOW           Using Modeling For Rapid Time Collapsing           Using Modeling For Rapid Time Collapsing                   Or you can watch the video on Youtube here:   Selected Links from the Episode:45:56 DigitalMarketer.com 06:29 Lead the Field by Earl Nightingale Show Notes:00:00 – 00:19 Teaser 00:19 – 00:33 Ed O’Keefe Show Introduction 00:33 – 01:30 Episode Introduction 01:30 – 04:50 Background on Roland Frasier 04:50 – 05:15 Tying Opportunities together 05:23 – 06:43 Money 06:48 – 08:47 Relationship with Father and Language of Business 08:47 – 10:29 Money Definition 10:40 – 12:10 Uniqueness in working with Guthy Renker 12:10 – 15:45 High level thinkers 15:45 – 17:51 System for accumulating information 17:51 –  24:00 Phase of Confusion 24:00 – 26:40 Learning how to Think 26:40 – 31:09 Looking at the Scale 31:09 – 33:06 Business Relationship 33:06 – 36:49 Negotiation style 36:49 – 39:17 Balancing Transparency 39:17 – 42:59 Creating value 42:59 – 44:39 Spotting Opportunities 44:39 – 44:51 Talking about Roland’s book 44:51 – 46:43 How to contact Roland Frasier 46:43 – 48:17 MarineD3 Sponsor 48:17 – 49:15 Dormant Forces Sponsor 49:15 – 49:46 Ed O’Keefe Show Outro People Mentioned:02:24 Tony Robbins02:41 Guthy Renker   Brian Kurtz: The Lost Art of Using Direct Mail & The Internet To Scale Any Business Brian was the Executive VP at a one of the most renowned direct response marketing and publishing businesses of all time, Boardroom Inc. For 33 years he was the right hand, where he went from list management to the direct response side, to managing copywriters to running it for many years. How To Scale Your Business With Purpose! Vince Fisher has have more than 10 years of experience growing businesses to 7 and 8 figures. His companies have generated approximately $300 million in gross revenue for my own businesses, and have had more than 1000 team members in my employment. Vince has great understanding of how putting the proper strategy, the best team, and the right processes & procedures into place allows you to scale your business with purpose. Double Your Take Home in Half The Time | Brian Tracy Over the course of his prolific career, Brian has provided consulting services to more than 1,000 companies, authored 70 books, addressed millions as a public speaker, and written and produced more than 300 audio/video learning programs. Oh, and I don’t want to forget that he’s also the president of 3 companies.

SUSAN LUCCI - LIFETIME'S DEVIOUS MAIDS PREMIERES ON MONDAY JUNE 6TH AT 9/8 CENTRALAs the most famous face in daytime television history, Susan Lucci has held audiences spellbound for years as the sexy, sassy, beautiful "woman you love to hate," Erica Kane on ABC-TV's "All My Children." In May 1999 she won the Emmy Award for "Best Actress," which was a historic moment not only for Lucci, but for all of television. Lucci currently stars in the hit Lifetime series, "Devious Maids" as the wealthy and effervescent socialite, Genevieve Delatour. She is also the host and narrator of Investigation Discovery's highly rated series, "Deadly Affairs." She received a Star on the Hollywood Walk of Fame on January 28, 2005 and was inducted into the Broadcasting Hall of Fame in 2006. She is the second woman in the history of the Columbus Day parade to serve as Grand Marshal – the first was Sophia Loren. Lucci was named one of E! Entertainment's "Top Entertainers of the Year" as well as one of Barbara Walters' "Ten Most Fascinating People." VH-1 has also named Lucci one of its"200 Top Icons of all Time."In 2011, Lucci appeared in the highly rated season finale of TV Land's "Hot in Cleveland" and returned for another episode in February 2012 entitled, "I Love Lucci." She also guest starred in a recurring role on Lifetime's "Army Wives" in 2012. Lucci competed on ABC's primetime reality show, "Dancing with the Stars," hosted "Saturday Night Live," and guest-starred in many successful television series and numerous movies for television throughout her career. In March 2011 Lucci released her New York Times bestselling autobiography, "All My Life" with Harper Collins. The paperback edition of All My Life was released on September 13th.Lucci's artistic excellence afforded her the opportunity to expand to luminous careers in theater and cabaret with solo concerts across the country and nightclub performances opening for Regis Philbin. In her 1999 Broadway debut, Lucci starred as Annie Oakley in the revival of Irving Berlin's "Annie Get Your Gun," to amazing review. Michael Logan of TV Guide said, "Susan Lucci didn't just take Great White Way by storm: she took it by tornado, hurricane and tsunami, too."Acting and singing are only two of Lucci's many passions. Within the past 10 years she became a successful entrepreneur launching a Susan Lucci Collection of hair care products, two fragrances, jewelry, shoes, and accessory lines, and a lingerie line for "beauty of all ages." Her head-to-toe collection was a constant sell-out on the Home Shopping Network (HSN). In 2002, Lucci introduced a personal microdermabrasion system with Guthy-Renker, Youthful Essence® by Susan Lucci that has sold over 8 million kits worldwide since its debut. Lucci expanded her expertise with Guthy-Renker by also presenting "Malibu Pilates," the widely popular Pilates chair fitness program.Lucci's commitment to her work with children has taken her to Africa in support of Feed The Children, appearing in an Emmy-award winning documentary. She and her husband have been ongoing champions of Littler Flower Children and Family Services of New York and have been the spokespersons for the National AFib Campaign. She currently hosts United Cerebral Palsy of NYC Women Who Care Luncheon. She has served as the March of Dimes' National Ambassador in 2000 and as a celebrity spokesperson for AMDeC (Academic Medicine Development Company) and The New York Cancer Project. She has also been involved with Broadway Cares Equity Fights Aids and is the recipient of the Ellis Island Medal of Honor, the prestigious New York City Gracie Award and the Muse Award for Women in Film & Television. She was inducted into the American Academy of Achievement Awards and presented with the Italian Board of Guardians Lifetime Achievement Award.Lucci's accomplishments and contributions to the world of television and the performing arts have truly made her an icon to millions.WWW.SUSANLUCCI.COM

Roland Frasier started out selling real estate when he was 18 and gradually moved into doing syndications of real estate and business investments. Roland held real estate, insurance and securities licenses and did leveraged buyouts with Prudential Securities while he was in college and law school.After law school, Mr. Frasier started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners and marketing and entertainment industry clients. While there Frasier acted as Managing Partner and conducted all the marketing and advertising campaigns, generating clients through copywriting, speaking, networking and forming joint ventures.During that time Roland began joint venturing deals with clients and gradually evolved from practicing law to buying and selling companies, repositioning businesses and direct response marketing (including copywriting for his own direct mail company, infomercials and other projects).Over Roland's career He has completed infomercial deals with Guthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run international hedge funds, advised major brands on a variety of business and legal related issues (from PepsiCo to MacDonald's), worked with copywriting great Gary Halbert, created presentations and marketing campaigns for major brands and much more.Roland Frasier has a real passion for business and putting deals together and is always on the lookout for businesses to buy, reposition and sell.   Show Notes: 0:26 - 1:25 Introduction 1:25 - 2:06 Background on Roland Frasier 4:25 - 5:15 Tying Opportunities together 5:15 - 6:43 Money 6:43 - 8:37 Relationship with Father and Language of Business 8:37 - 10:29 Money Definition 10:29 - 12:06 Uniqueness in working with Guthy Renker 12:06 - 15:41 High level thinkers 15:41 - 17:41 System for accumulating information 17:41- 23:55 Phase of Confusion 23:55 - 26:37 Learning how to Think 26:37 - 31:09 Looking at the Scale 31:09 - 33:06 Business Relationship 33:06 - 36:49 Negotiation style 36:49 - 39:17 Balancing Transparency 39:17 - 42:55 Creating value 42:55 - 44:39 Spotting Opportunities 44:39 - 44:53 Talking about book working on 44:53 - 46:33 How to contact Roland Frasier

Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among others. You've probably seen the TV ads! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Judy McKee joins us on CallTalk to help us understand the Positive Coach Approach.  Designed to help call center personnel gain confidence and experience in the use of learned skills and attitudes, the Posaitive Coach Approach can help reduce the work load on managers and quality assurance departments. Judy McKee is a nationally known motivational speaker, seminar leader, sales trainer and author. Her personal philosophy of motivation through education and commitment shines clearly throughout her presentations. Judy began her career as a telephone sales representative and knows the business thoroughly. Through trial and error, she has learned what works and what doesn't work. With her roots in real estate sales, management and training, Judy branched out into motivational speaking and training for salespeople in many different business fields, and has been continually involved in this effort for the past 19 years. Judy communicates a totally positive approach to selling and solving sales problems. She strongly believes that effective communication is the most important ingredient to the sales success for any individual. Judy trains people to develop and perfect communication skills and delivers this information in an entertaining, optimistic way which has won her a place in the National Speakers Association and the Who's Who of National Speaking. Her expertise in the art of telephone sales has put her in demand by corporations and small businesses nationwide. Her client list includes such notables as IBM, American Express, E-Harmony, Stamps.com, Airgas Safety, Blue Cross/Blue Shield, Century 21, Pacific Telesis, Discover Card, US Bank, Sprint, SouthWestern Bell, Walt Disney World, Aetna Insurance, MetLife, AARP, The Hartford and MyLife, Guthy-Renker, Staples, Many Outsourcing Agencies, and numerous small and medium-size businesses.

Craig Ellins has a varied and impressive business background. He has spent more than 30 years discovering emerging trends and creating start-ups, from being a pioneer in companies offering 24-hour live shopping networks, to developing one of the internet's first streaming video business opportunities. He has launched new products via domestic and international television direct response advertising, including the successful Pilates Performer, BioFlex, Nature's Vision and the Voit Ab Roller. Ellins has been sought out for strategic planning by well-known companies, including NetCom, AT&T, Time Warner Inc., K-Tel International, Fingerhut Corporation, Guthy-Renker, Simitar Entertainment, and Stamina Products. Most recently, Ellins has been developing technology and trade secrets central to the production of cannabis of the variety and type that will support the legal purposes of cannabis that now exist in various states.Ellins is currently the CEO & Chairman of GrowBLOX Sciences, Inc., (OTCQB: GBLX), a research and biotechnical company which has developed proprietary technology designed to create a consistent cultivation environment for medicinal-grade cannabis and cannabis products that target various indications with significant unmet medical needs. The Company intends to pursue a strategic plan, whereby overtime, will progress into the development and sale of nutraceuticals, cosmeceuticals, medical foods and ultimately, FDA approved pharmaceuticals, all using its proprietary growing technology.Jennie is the founder of Owl's Brew, and of sister company, Brew Lab Tea, which specializes in creating artisan custom tea blends. Previous to starting her own companies, Jennie was the director of the sponsorship division of a boutique marketing firm.Jennie is a graduate of Goldman Sachs' 10,000 Small Businesses program, and a finalist in Daily Candy's Start Small, Go Big Competition. Jennie is a contributor to the Huffington Post's Taste and Healthy Living sections.

Trish Mahon, President of Outsource Marketing Group, Inc.is my guest.website:http://www.omg-usa.com/aboutus.html,  http://www.prweb.com/releases/2011/11/prweb8983733.htm,  http://www.prleap.com/pr/183591/,  Trish has been creating effective, results-driven Direct Response Marketing programs for over 15 years. She has worked in-house for HSN Direct, Guthy-Renker, The Franklin Mint, Kent & Spiegel, Tristar Products, Sears Home Central, and Quantum Television. Trish has served as a member of the ERA, the DMA, ASI and been a contributor to Electronic Retailer Magazine as well as a speaker at the Response TV Expo. Mahon has years of Front-End Product and Infomercial Development experience on such milestone DRTV products as AmazeRX, OMEGAXL, AbFlex, Fitness Flyer, Power Rider, Turbo Glider, PAAWS, and Ab Rocker. She also has the in-depth knowledge and tools necessary to craft powerful Back-End programs for lucrative Fitness, Health and Wellness, Beauty, and Weight Loss Database Marketing campaigns. Aware of the DRTV industry's glaring need for quality Multi-Channel know-how, effective Continuity Development, and high cash-flow Database Marketing techniques, she created Outsource Direct Marketing Group in 1999. OMG is a full-service DR agency, with a multi-vehicle approach to maximizing product and campaign revenues. OMG is always on the cutting-edge of new ways to reach the consumer and fully exploit every consumer contact.

https://www.thesaleswhisperer.com/podcast http://MakeEverySale.com * *How long have you been in sales?* Since 2000 *How did you get started?* Was "selling his body to attorneys." Title searches. *What is the impact of sales on your life?* Taught him the importance of service. It's more than customer service. The attitude of giving. It's hard to train people on that. He's a firstborn and wasn't a caring person as a child or teenager. When he got into sales he had to pay attention to what the customer wanted. In 2002 he was selling ACT prep and was learning NLP and self-hypnosis to help himself with memory. This gave him an exposure to a sales process. *What do you like most about sales?* A lot of the sales things. Having meaningful work means something. Impacting the lives of his clients means a lot. He likes having options, which being a sales professional gives him. *What sales method do you follow?* Sandler (follows about 70%). Likes the way they teach how to close first. "This is what I do!" Jordan Belfort "The Wolf of Wall Street." Straightline Sales. It's not a client-focused approach. He's one of the best at tonality. They can frame an issue. He's good with objection handling. He teaches a looping technique similar to Tom Hopkins so it doesn't feel like an ambush. *What is the name of your best sales manager ever?* Matt McClellan at Radio Shack. *What made this manager so good?* He was full of praise and kept the sales environment so healthy. *What made your worst manager so bad?* Lack of fun. Totally focused on the numbers and lead with threats. Jeremy loves Barbara Corcoran. Jeremy loves quality time. She sells to her sales people. *How do you prepare for a big meeting?* Don't let that dynamic enter your space. He was in the off-liner space helping old school brick and mortar companies get online. He had seven contacts at one company and it was taxxing. Make a few notes and get clear on the outcomes and goals and what the prospect wants, their communication style, etc. and get on with it. He prays that he is in a giving attitude. Don't sell what they can shop for. The top three things that matter are... ---------------------- *Selling Track Record* ---------------------- *What is the most you ever sold in a year?* $3 million. He was not in high ticket sales for a long time. He did sales training for Guthy-Renker. He often jumped into sales training too soon because of his ego. *What is the biggest order you ever booked?* In South Georgia homes were only about $320,000. *How long did it take to book your biggest order?* Bigger deals usually go easier. They ask hard questions but close quickly. *Why did the customer buy from you?* He does not know. He was not a great mortgage broker due to being burned in college with debt but he believed in it enough to hustle and he knew he offered the best choice in the industry. *What did you learn from the process?* Sell what you believe in. Don't sell to do damage control. He likes helping high performance people achieve more. The key is finding the right problem to solve. But finding the right problem to solve is key. It's more than shining the light on the pain. Help them learn. That can be taught but great attitudes cannot be taught. *What is the biggest order you ever lost?* Lost a big mortgage. *Why was the order lost?* Don't take peopel at their word. "Trust but verify." *What was learned from the loss?* Don't assume everyone buys the same way you do. -------------- *Private Life* -------------- *What is in your library?* Courses like Jake Laraine, Mike Kooch, Dan Kennedy, Guerrilla Marketing, Roy Williams. *What are you reading now?* "Hug Your People" by Jack Mitchell. Gotta fulfill after the sale. *What is your favorite movie?* "The Matrix" and "The Lego Movie" *Who is a role model to you?* His dad is a fifth generation farmer. Steady. Faith. Raised five kids. Homeschooled them. Scott Mcfall is a hypnosis mentor of his as well. *How do you relax?* He rides an electric wheel called a King Song 14-C. *What 3 people would you like have over for dinner?* * People that are one or two steps ahead of him and remember how they overcame their issues. * Benjamin Franklin * The Sales Whisperer® Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy