Podcasts about salesfusion

In this episode, we talk with Lee Wind, who is a celebrated author and the Director of Education and Book Marketing Programs for the Independent Book Publishers Association (IBPA), who we know through our company Booky Call and have a fantastic relationship. THOUGHT #1The Messenger Matters (So, Our Story Matters) THOUGHT #2It Would Be Too Easy to Say that I Feel Invisible. Instead, I Feel Painfully Visible, and Entirely Ignored.-      David Levithan CONNECT:Website: LeeWind.orgWebsite: IBPA-Online.orgBlog: The Official Blog: Society of Children's Book Writers and Illustrators- with Lee Wind and Thushanthi PonweeraBlog: Cool Stuff For Queer Kids Newsletter: I'm Here. I'm Queer. What The Hell Do I Read?Media: Bringing History into the Light: An Indie Success StoryMedia: Dual Cover Reveal & Interview: NO WAY, THEY WERE GAY? Hidden Lives and Secret Loves by Lee WindBook: Queer As A Five-Dollar Bill Book: No Way, They Were Gay?: Hidden Lives and Secret Loves (Queer History Project)Book: Red and Green and Blue and WhiteFacebook: Lee Wind Instagram: I am Lee WindTikTok: Lee WindTwitter: Lee Wind LinkedIn: Lee WindYouTube: Lee Wind BRAND & RESOURCE MENTIONS:"Colors of the Wind" (Vanessa Williams) - Genius.com Meet Lee Wind (audio) - Teachingbooks.netKroger - TheKrogerCo.orgCrisco - Crisco.com Skittles - Skittles.com Indie Publishers - IBPA-Online.org Publishers Weekly Indie Success Story - Lee Wind - PublishersWeekly.com Publishers Weekly - PublishersWeekly.com IBPA Member Press  - Zest Books - LernerBooks.Pages.Salesfusion.comIBPA Member Press - Levine Querido - LevineQuerido.com Chicago Public Library - “Best Informational Books for Older Readers of 2021” - ChiPub.BiblioCommons.com Junior Library Guild Gold Standard - JuniorLibraryGuild.comThe New York Times - NYTimes.com Sydney Taylor Book Award - JewishLibraries.org "The medium is the message" - Marshall McLuhan - MarshallMcLuhan.comAbraham Lincoln - TheWhiteHouse.gov Mary Todd - PapersofAbrahamLincoln.orgPapers of Abraham Lincoln Digital Library - Abraham Lincoln to Joshua F. Speed, 5 October 1842-1 -  PapersofAbrahamLincoln.orgJoshua F. Speed - PapersofAbrahamLincoln.orgFanny Speed - PapersofAbrahamLincoln.0rg Mount Rushmore National Memorial - MtRushmoreNationalMemorial.com Five Dollar Bill - USCurrency.gov Mohandas Gandhi - Thought.co Hermann Kallenbach - JewishVirtualLibrary.org Mohandas Gandhi, The Collected Works of Mahatma Gandhi, Vol. 012: April 1, 1913 – December 23, 1914 - GandhiServe.net Kasturba Ghandi - MKGandhi.org Mohandas Gandi - Letters to Hermann Kallenbach - MKGhandi.orgEleanor Roosevelt - FDRLibrary.org “Empty Without You: The Intimate Letters of Eleanor Roosevelt and Lorena Hickok” - Eleanor Roosevelt - InkMarksOnEmptyDreams.com Lorena Hitchcock - NYCLGBTSites.orgFranklin D. Roosevelt - WhiteHouse.gov‎We'wha, a Lhamana (Zuni Two Spirit) - WomensHistory.orgCisgender - Transhub.orgThird Gender - HRW.orgLGBTQ - GayCenter.orgWilliam Shakespeare - Shakespeares-Sonnets.com#OwnVoices: Diversity in Children's and Young Adult Books - LibGuides.OCLS.InfoPay-To-Play - TheBusinessProfessor.comPublishers Marketing Association (PMA) - IBPA-Online.orgPublishers Weekly - PublishersWeekly.com Sappho of Lesbos - WorldHistory.org"Fragment 16" - Sappho - LiteratureEssays.com Anactoria (or Anaktoria) - En.Wikipedia.org"Sleeping Beauty" (Disney) - Movies.Disney.com 1st Amendment - Constitution.Congress.govHate Speech - ALA.orgNetflix - Netflix.com "Hot Girls Wanted: Turned On" - Rashida Jones - Netflix.com Florida Bill HB 1557 - "Don't Say Gay" - NBCNews.com Bayard Rustin - KingInstitute,Stanford.eduCivil Rights Movement - History.com Martin Luther King JR - NobelPrize.orgFreedom's Ring is Martin Luther King, Jr.'s “I Have a Dream” speech - FreedomsRing.Stanford.edu“I think the most important thing I have to say is…try to build coalitions of people for the elimination of all injustice,” – Bayard Rustin - Advocate.com ‘Individual Freedom' bill – “Stop the Wrongs to Our Kids and Employees (W.O.K.E.) Act” - EdWeek.orgClean Air Act - EPA.govDavid Levithan - DavidLevithan.com YA Fiction - TheGuardian.com Queer - Them.UsNon-binary - LGBT.FoundationSawyer Bennett - SawyerBennett.com Elon Musk - Forbes.com Twitter - Twitter.com Amazon - Amazon.com "The Family Book" - Todd Parr - PublishersWeekly.com Anti-Human Trafficking - "Not For Sale" - NotForSaleCampaign.orgVoice of the Voiceless - VoiceoftheVoiceless.infoTy Bennett - TyBennett.comBooky Call - Book Review App on Apple - Apps.Apple.comBooky Call - Book Review App on Google Play - Play.Google.Com Hard Rock International – HardRock.comBooky Call - https://www.bookycall.combookstarPR - bookstarPR.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comLeadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.comCulture That Rocks: How to Revolutionize Your Company's Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids' cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT KeelLEE WIND'S BIO:As the director of education and programs (book marketing programs) for the Independent Book Publishers Association (IBPA), Lee loves empowering indie publishers to have their voices heard. As an author, he published the crowd-funded young adult novel “Queer as a Five-Dollar Bill” celebrated by Publishers Weekly as an Indie Success Story, and has two books published by IBPA member indie presses; the middle grade nonfiction “No Way, They Were Gay? Hidden Lives and Secret Loves” (Lerner), a Chicago Public Library Best of the Best Books Winner and a Junior Library Guild Gold Standard Selection; and the picture book “Red and Green and Blue and White” (Levine Querido) which received five starred trade reviews, was called "beautiful" by the New York Times, and was honored as a Sydney Taylor Award Notable Picture Book. Learn more about Lee and his books at www.leewind.org. Find out more about IBPA at www.ibpa-online.org

Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk- a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges that come with digital transformation. Here are my choice takeaways from the show! Segment 1: in conversation with Siara Nazir 1. Siara has led the digital transformation for two Fortune 500 companies in her career, and she tells us all about her key insights. a. Dirty data is the biggest hurdle for any company trying to transform to a digital and experience led model b. People and processes are equally important. Trying to work in new ways with old organizational structures is a common misstep that companies make c. Collaborating with stakeholders such as dealers and distributors is central to winning digital transformation with companies that have an instore-online model. Balancing the relationship between ecommerce (D2C) and the traditional channels like resellers is a core skill d. Balancing the customers’ online and offline experience is also central to winning in the experience economy – marketers sometimes tend to ignore the experience in the offline world while making the digital transformation 2. We then talk about performance marketing. Is measurement and metrics the elephant in the room for marketers? Siara’s opinion is that indeed marketers seem stuck in old metrics that don’t matter in today’s environment. She explains how Autodesk is in the process of phasing out the return of ad spend and working towards a more full-funnel marketing measurement model, trying to address points along the buying journey where conversion or drop-off happens. A robust ‘pathing analysis’ is central to this approach. 3. AI for marketing applications has been a pet area of interest for Siara, and she has also shared in public her experience of developing an ‘AI-led conversion accelerator’ that helped quadruple conversions and double brand engagement. Siara tells us all about how that was created – and how it worked out. An unmissable bit of the show! 4. Our stock question of the week on how Siara makes martech investment choices, and what the Autodesk martech stack looks like fails to get any specific tool names, but definitely elicits a couple of gems including some information that’s going to have martech vendor sales reps sit up and take notice! SEGMENT 2 Trend of the week: the future of marketing automation To quote David “SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past month, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.” I disagree and think marketing automation is going to be the glue that holds all marketing together in the future. But then we come up with a third angle altogether - with LinkedIn’s acquisition of Drawbridge, are social media walled gardens going to be the new marketing automation- or indeed, the new marketing stack? We debate it out, figuring that with the last of the standalone marketing automation platforms no longer in the market, the acquisition of identity graph capabilities giving social media platforms the power to own the ‘relationships’ of people with other people, brands and ideologies, and collapsing the distance between martech and adtech applications, we will see a very different martech landscape emerge in the near future. Are you ready?

Massive Salesforce outage, multi-tenant vs. single tenant hosted CRM databases, SugarCRM acquires Collabspot and Salesfusion, Sugar's new quoting module, Sage sunsets SageCRM Online, bpm'online's low code no code, citizen developers.

There is one week every year where the largest concentration of CRM MVPs is recorded, and that is the Microsoft MVP Summit. During the MVP Summit 2018, I asked 10 CRM MVPs to answer the 22 tough questions you see below and I recorded their answers for all to enjoy, discuss, and learn from. Questions: Should Microsoft get rid off Dynamics 365 On-Premise? Why or Why not? How do you think the new Dynamics 365 for Marketing App affects stablished Marketing Automation Solutions such as ClickDimensions, Salesfusion, Act-On, and others? Salesforce and Google continue to collaborate and recently announced tighter integrations between the solutions offered by both organizations, how would a Salesforce acquisition by Google disrupt Dynamics 365’s momentum? One of the things Marc Benioff - the CEO of Salesforce – mentioned on their last big conference was that “Microsoft can’t seem to keep their Dynamics 365 leadership in place”, are those comments accurate? And if so, why do you think that’s happening? Salesforce continues to be a leader in the CRM space with around 25% of the market share globally while Microsoft holds a smaller share, what can Microsoft do to catch up to Salesforce? How important is to master tools such as Microsoft Flow and Power Apps for a Dynamics 365 Solution Architect today? Speaking from the point of view of thousands of partners who are based in the US, why should I care about the General Data Protection Regulation (GDPR) approved by the European Union Parliament on April of 2016? As the Dynamics 365 world grows, many developers from other products or platforms are making a jump into Dynamics 365 and other related technologies, what would you recommend to these developers to focus on learning so they can make a big impact in the near future? AppSource continues to grow and new items are added often, how do you keep up with what is being released and do you have any go-to apps? If you were the Dynamics 365 Product Owner for a day, what are some of the changes or improvements you would like to see added to Dynamics 365? If you could go back and re-do something inside Dynamics 365, what would it be and why? What kind of solution or company would you like to see Microsoft acquire and incorporate into their Dynamics 365 roster next? In your opinion, what is the most underrated feature of Dynamics 365? Now that Microsoft eliminated the branding of XRM, how has this impacted your approach to implementations and conversations with the community? There are hundreds of suggestions on the Microsoft Connect or Idea portal for Dynamics 365 enhancements, some of the suggestions date back a few years, if you had to pick one of those ideas to be incorporated into the next version of Dynamics 365, which one would it be? What is your favorite thing about working with Dynamics 365? What is your favorite part of the MVP Summit and why? What is your favorite thing about being a Microsoft MVP? If you could give one advice to aspiring CRM MVPs, what would it be? We are very fortunate to live in the US and have the ability to travel to and speak at conferences and other events, but what would you say to someone who might not be able to do what we do and who’s wondering if they can add value to the Dynamics 365 community? Which non-MVP community leader do you want to see here at the Microsoft MVP Summit next year and why? Lastly and just for fun, if there was a “CRM MVP for Life Award” and only one CRM MVP could be selected, who should the award go to and why? I would like to thank Ulrik Carlsson and Seth Bacon for contributing questions to this list. And of course, here are the CRM MVPs who stood outside a building for an hour in freezing weather to answer these questions: Colin Vermander (https://twitter.com/koolin_) Sheila Shapari (https://twitter.com/SheilaShahpari) Daryl LaBar (https://twitter.com/ddlabar) Neil Benson (https://twitter.com/customery) Gustaf Westerlund (https://twitter.com/crmgustaf) Britta Rekstad (https://twitter.com/MacgyverCRM) Leon Tribe (https://twitter.com/leontribe) Rick McCutcheon (https://twitter.com/rick_mccutcheon) Shawn Tabor (https://twitter.com/CRMhobbit) Joel Lindstrom (https://twitter.com/JoelLindstrom) Follow us/Subscribe:  Twitter: https://twitter.com/CRMMVPPodcast YouTube: https://www.youtube.com/channel/UCAhjoi4W_K7sLNpXr9Kqz8w

  Carol O'Kelley / Salesfusion CEO Carol O'Kelley, CEO of Salesfusion (provider of marketing automation), wields more than 20 years of technology and marketing experience. Previously, she was Executive Vice President and Chief Marketing Officer of RedPrairie, now JDA; Vice President and Chief of Staff of Oracle's global business unit for retail; and Director of […] The post Carol O'Kelley and Malinda Wilkinson with Salesfusion appeared first on Business RadioX ®.

Sales and marketing have always been known as the odd couple but that doesn't mean it's okay. How can you bring two things together that often don't naturally go together? In this episode, Gavin Harris, VP of Sales of SalesFusion, breaks down the relationship of sales and marketing and discusses how these two functional areas can effectively work together to achieve success. In This Episode You'll Learn: The importance of speed-to-lead How great organizations think about scoring leads How prioritization drives success

At a recent Technology Executives Roundtable event, executives from four of Atlanta's marketing tech companies — Arke Systems, Cardlytics, Insightpool and Salesfusion — came together to discuss marketing and sales today. Tune in to find out the key take-aways from their discussion.

Malinda Wilkinson is the CMO at Salesfusion, a leading marketing automation platform for mid-sized B2B businesses. She sat down to share her thoughts on everything from the customer journey, lead scoring, and the importance of alignment between sales and marketing. Read more: http://technologyadvice.com/blog/marketing/expert-interview-3-tips-nurturing-b2b-buyers/ Find out more about Salesfusion: http://salesfusion.com