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Send us a textIn this action-packed episode, Joey Pinz sits down with Dan Gribble, an expert in MSP sales and cybersecurity, to explore how businesses can accelerate growth and stay ahead of cyber threats. Dan shares his experience in coaching basketball and how discipline, strategy, and execution apply both on the court and in business.
One of our most listened to episodes, we're bringing back Mark Roberge, Co-Founder at Stage 2 Capital, who shares his sales acceleration formula 2.0 with our SaaStock Founder Members. Mark dives deep into the Sales Acceleration formula followed by his previous company Hubspot. He also answers the questions posted by our SaaStock Founder Membership community. Interested in becoming a member? Apply to SaaStock Founder Membership to supercharge your growth: https://www.saastock.com/founder-membership/Check out the other ways SaaStock is serving SaaS founders
Darren Legault, VP of Sales at Sales Acceleration, shares valuable insights on scaling sales teams and the critical importance of implementing effective systems and processes. He emphasizes that successful salespeople are characterized by their curiosity and ability to listen actively to their customers, which leads to uncovering opportunities. Darren discusses the common pitfalls that business owners face, such as neglecting proper compensation packages and failing to provide adequate resources for their sales teams. He highlights the necessity of ongoing coaching and training, as well as the importance of having a well-structured onboarding program to ensure new hires are set up for success. Ultimately, Darren's experience underscores that by fostering a culture of continuous improvement and support, businesses can achieve sustainable growth and better navigate the challenges of scaling their sales operations.Darren Legault, a seasoned VP of Sales with over 30 years of experience, shares invaluable insights into the world of sales, particularly focusing on the challenges and strategies for scaling sales teams effectively. The conversation delves deep into the common pitfalls that businesses encounter when hiring salespeople without the necessary frameworks in place, such as a robust CRM, competitive compensation plans, and comprehensive onboarding programs. Darren highlights the importance of a strategic approach when it comes to business development, emphasizing the need for a balanced focus on conversion, penetration, and retention of customers. This is crucial, especially for startups and small to mid-sized companies, as they often rely heavily on a few key clients, risking significant setbacks if these relationships falter. The discussion further explores the importance of curiosity in sales roles, urging sales representatives to engage deeply with their clients to uncover needs and foster stronger relationships. Darren also shares his experiences transitioning from a demanding corporate role to becoming a fractional VP of Sales, illustrating how this shift allows him to work closely with clients who are struggling to scale their operations. He derives immense satisfaction from coaching these businesses, helping them identify gaps in their sales processes, and ultimately witnessing their transformation and success. This episode serves as a guide for business owners and sales leaders alike, offering practical advice on structuring sales teams, implementing effective onboarding processes, and maintaining an ongoing dialogue with customers to ensure continued growth and satisfaction. In a world where sales can often feel daunting, Darren's approach combines a mix of strategic insight and human connection, reminding listeners that successful sales are a product of well-supported teams and a clear understanding of customer needs. The episode concludes with Darren underscoring the significance of continuous improvement and feedback loops in sales, encouraging leaders to invest in their teams and provide the necessary resources for success, ultimately leading to a thriving business environment.Takeaways: Sales success often hinges on the ability to listen actively and ask insightful questions. A solid onboarding program should involve all company stakeholders for maximum effectiveness. Sales leaders must prioritize regular one-on-one meetings to provide tailored coaching and feedback. Establishing clear sales quotas and ensuring everyone understands them is vital for alignment. The importance of having the right people in the right roles cannot be overstated. Implementing a robust CRM system is essential for tracking sales performance and data analysis.
In this 100th episode of The Lazy CEO Podcast, host Jim Schleckser marks the milestone by announcing the show's upcoming name change to The CEO Project Podcast, reflecting its focus. Beginning with episode 101, listeners will find all content under the new name. Jim's guest is Jennifer Frye, the CEO of Appreciated Asset Business Solutions, which specializes in building robust sales pipelines for industry disruptors through a unique prospecting and appointment-setting service. Jennifer emphasizes that successful client acquisition hinges on a personalized, relationship-focused approach. She shares insights into how her firm distinguishes itself by using targeted psychographics and values alignment, going beyond typical demographic data to create meaningful client connections.
Need some help with your marketing efforts? LinkGen Solutions offers professional brand building and recognition services to help you increase visibility and accelerate sales for your business. Visit https://linkgensolutions.com/client-success-stories for details. BeeSeen Solutions City: NY Address: 50 Stewart Ave Website: https://beeseensolutions.com/
This week on The Sales Transformation Podcast we're revisiting another early episode on key account management ahead of GST XIX in November. In this episode Phil sat down with Alf Janssen and Darragh Power from SAP to talk about how “purpose” can play a key role in account planning. Original episode description: How many of us practice ‘Purpose-led Account Planning' or even know what it is? Dr Phil Squire is joined by Alf Janssen, Sales Director Strategic Accounts for SAP NL and Darragh Power, Sales Acceleration and Leadership Programs for SAP. The three discuss the idea of purpose-led account planning and how this notion connects with a company's purpose and profitability. They explore: The difference between purpose and objectives What the current pandemic is doing to purpose-led account planning strategies right now The level of interest for purpose-led account planning from millennials and Gen Z How salespeople can get into a purpose-driven mindset Connect with Philip Squire on LinkedIn Connect with Alf Janssen on LinkedIn Connect with Darragh Power on LinkedIn Secure your ticket for Global Sales Transformation XIX today! Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.
In the highly competitive and increasingly overcrowded marketplace that we operate in, it is becoming more and more difficult to stand out from the competition. Capturing inbound leads through campaigns is still a legitimate marketing strategy, as is targeted outbound campaigns to build awareness in the marketplace. However, often these leads are not as qualified and the time it takes to analyse them and explore them, can result in longer sales cycles. By better utilising technology, sales teams can be more targeted, be more relevant and more specific, especially when it comes to identifying inbound leads. In today's episode, I enjoyed a fascinating conversation with Loredana Qvist, CEO & Co-Founder at Salestools, and CEO at ExactVisitor, the only company in the B2B market helping organisations identify the exact person visiting their website. Loredana has a deep rooted passion for merging cutting edge technology with strategic business initiatives, and through her solutions, creating significant sales acceleration tools. Loredana is also offering listeners to this podcast $5,000 credit in ExactVisitor, to stress test the technology. To take advantage of this offer, simply send Loredana a LinkedIn message or email to lq@exactvisitor.com and mention the podcast. To connect with Loredana, please go to: LinkedIn - https://www.linkedin.com/in/loredanaqvist/ Website - https://exactvisitor.com/ Website - https://salestools.io/
How do you anticipate customer needs, foster innovation, and maintain a competitive edge? In the ever-changing landscape of business, staying ahead requires not just adaptation but anticipation of market trends, customer needs, and technological advancements. It's a daunting task that leaves many leaders and entrepreneurs wondering, "How do I guide my business towards sustainable growth?" This question serves as the cornerstone of our latest episode of Fordify LIVE!, featuring Rick Fox. In an engaging discussion with Ford Saeks, Rick Fox shares practical strategies and his extensive experience in driving business growth. The episode delves into the critical mindset shifts that leaders need to navigate the complexities of today's market successfully. Ford and Rick explore how confidence in leading through change is not just about reacting to market forces but proactively transforming challenges into growth opportunities. Ford and Rick highlight the importance of empowering teams, underscoring that innovation is not just the result of individual genius but the outcome of cultivating an environment where team members are equipped and motivated to bring forward groundbreaking ideas. They also discuss the significance of anticipating customer needs, a strategy that positions businesses to meet and exceed expectations in a landscape where customer preferences evolve rapidly. Additionally, Rick provides insights into the art of strategic leadership, emphasizing that fostering a culture that embraces change is crucial for success. He shares from his journey, offering listeners a perspective on how to implement these strategies within their organizations for sustained growth. Ford and Rick discuss actionable strategies for businesses to harness the potential within their teams and align their operations with the trajectory of market demand and technological advancements. This episode is a must for those seeking to refine their approach to leadership and business strategy in pursuit of excellence and growth. Watch the full interview on YouTube. In an age where information is abundant, finding guidance that not only enlightens but also empowers is rare. This episode offers just that—a blend of inspiration, strategy, and actionable insights. Whether you're a seasoned entrepreneur, a budding leader, or anyone in between, this episode is a goldmine of knowledge that addresses the heart of driving business growth in today's fast-paced market. Don't let the pace of change intimidate you. With the right strategies, mindset, and leadership, the path to business success is clearer than you think. Fordify LIVE! continues to be a beacon for professionals seeking to elevate their business expertise, with Ford at the helm guiding listeners through the intricacies of business growth, leadership, and innovation. Join us live every Wednesday at 11AM Central on your favorite social platforms for more episodes that promise to transform the way you approach business. Additionally, catch The Business Growth Show Podcast every Thursday for a weekly infusion of wisdom, strategies, and actionable advice to propel your business forward. About Rick Fox: Rick Fox brings to the table a wealth of expertise in the insurance industry, fueled by his foundational experience of creating a thriving independent insurance agency early in his career. As the Chief Revenue Officer of Brightway, Rick's role is instrumental in fostering growth and enhancing the operational efficiency of the company. He is dedicated to identifying new avenues for product offerings, revenue generation, and overall expansion, ensuring a seamless experience for customers and a supportive environment for agency growth. Before his current role at Brightway, Rick made significant contributions to the insurance sector as the Head of Agency Sales at Vertafore, a leading provider of insurance software solutions. He also lent his expertise as the President of Agency Revolution, where he specialized in automating and marketing strategies for agencies. Rick's deep-seated knowledge and experience have made him a key player in driving value and uncovering growth opportunities for agents and insurance carrier partners alike at Brightway. Rick's approach to leadership in the insurance industry is characterized by a keen understanding of the agency experience and a relentless pursuit of excellence in serving both agents and customers. His strategic vision and innovative strategies continue to propel Brightway forward, setting new benchmarks in the insurance sector. About Ford Saeks Ford Saeks stands as a testament to the power of innovative thinking and strategic action in the business world. With a career spanning over two decades, Ford has catalyzed success for a diverse range of companies, from ambitious start-ups to established Fortune 500 giants, generating over a billion dollars in worldwide sales. As the visionary President and CEO of Prime Concepts Group, Inc., his expertise has been pivotal in transforming businesses, empowering them to attract a dedicated customer base, amplify their brand presence, and spark continuous innovation. Ford's entrepreneurial spirit has led him to found more than ten companies, author five influential books, secure three U.S. patents, and garner a host of industry accolades. Beyond his remarkable business achievements, Ford has emerged as a leading figure in AI prompt engineering. He is celebrated for his ability to leverage artificial intelligence, particularly ChatGPT, to create compelling content that captivates audiences and drives unparalleled engagement and business results. His insights into the convergence of AI with operations, marketing, sales, and customer experience have illuminated paths to success for businesses at the “Unleash AI for Business Summit” and beyond. Discover more about Ford Saeks and his contributions to the business and AI landscape at ProfitRichResults.com, and catch a glimpse of his innovative strategies in action at Fordify.tv.
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
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Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Tune into a compelling conversation with Kristie Jones, the powerhouse behind the acclaimed book "Selling Your Way IN" and a visionary sales process consultant. In this episode, Kristie will share her expert insights into transforming sales teams and elevating their performance to achieve exceptional results. Learn about identifying and nurturing sales superpowers within your team, the importance of creating a culture of accountability, and the strategies that enable sales professionals to reach and maintain top ten percent status. Whether you're looking to revamp your sales process or seeking inspiration to drive your sales career forward, Kristie's experience and dynamic approach will provide you with the tools and mindset to excel. Don't miss this opportunity to learn from one of the industry's best on how to not just meet but exceed your sales goals! To connect with Kristie, visit her website: https://salesaccelerationgroup.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: https://financial-freedom-for-physicians.ck.page/b4622e816d Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: https://podcasters.spotify.com/pod/show/christopher-loo/subscribe Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024
Dave Kurlan, an esteemed speaker, best-selling author, and seasoned entrepreneur boasting over three decades of sales development expertise, gained induction into the Sales & Marketing Hall of Fame in 2012. He founded Objective Management Group, Inc., a leader in sales candidate assessments, and Kurlan & Associates, Inc., an acclaimed international consulting firm specializing in sales force development, recognized as a three-time Inc. 5000 honoree. His influential book, "Baseline Selling," reached #3 on Amazon.com and remains relevant even years after its publication, alongside his contributions to collaborative works and his own publication, "Mindless Selling." Renowned for his captivating presentations at prestigious events like Inc. Magazine's Conference and Gazelles Sales & Marketing Summit, Kurlan's expertise is frequently showcased in various media platforms. He introduced STAR, a groundbreaking recruiting method for exceptional sales talent, and curates the award-winning blog, "Understanding the Sales Force."SHOW SUMMARYIn this episode of Selling From The Heart, Larry Levine and Darrell Amy dive deep into the concept of trust-based selling with special guest Dave Kurlan. They explore the importance of slowing down and being deliberate in the sales process, especially during the crucial stage between suspect and prospect. Using baseball analogies, they illustrate how rushing through this phase can erode trust and hinder sales success. Instead, they emphasize the significance of asking questions, listening attentively, and building a strong case for why prospects should buy. By adopting these strategies, sales professionals can establish genuine connections, differentiate themselves, and ultimately drive better results.KEY TAKEAWAYSSlowing down and being deliberate in the sales process builds trust and accelerates deals in the long run.Asking questions, listening attentively, and seeking clarity are essential steps in establishing rapport and understanding customer needs.Rushing to present or pitch products/services can create resistance and erode trust, hindering sales success.Building a strong case for why prospects should buy, based on their unique needs and challenges, increases the likelihood of closing deals.Using analogies, such as the baseball diamond, can help visualize and reinforce key concepts in sales strategy and execution.QUOTES"The better you do taking your time between 1st and 2nd base, the faster you can run from 2nd base to home plate.""Salespeople have a reluctance to slowly and patiently listen and ask questions. They prefer to start with a demo or a presentation, and they don't get that the very fact that they want to pitch something creates distrust.""If you want to lead your sales team in runs batted in and be known as the heavy hitter, walk from first base to second base. Watch what starts to happen."Learn more about Dave Kurlan: LinkedIn: https://www.linkedin.com/in/davekurlan/Learn more about Darrell and Larry: Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/Get the New Book That Will Help You Sell More... Without Destroying Your Relationships and Reputation HERE!Please visit BarnesandNobles to order your copy of the rerelease of the Selling from the Heart book. SUBSCRIBE to our YOUTUBE CHANNEL! https://www.youtube.com/c/sellingfromtheheartPlease visit WHY INSTITUTE:https://whyinstitute.com/Please go to WORK BETTER NOW:https://www.workbetternow.com/Click for your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/dailyGet your Insiders Group FREE PASS here:https://www.sellingfromtheheart.net/free-pass
Understanding sales compensation's journey and sales strategies' evolution is pivotal to startup growth and sales acceleration. Our latest episode on the Predictable Revenue Podcast, hosted by Collin Stewart, dives deep with Josh Schwartz, Head of Sales Acceleration at Bregal Sagemount, into the intricacies of startup sales, from the foundational steps to the nuanced strategies that drive success. Join us as we explore Josh's firsthand experiences and insights, revealing valuable lessons for founders and sales professionals. Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
Alan and Collin discuss the evolution of Warmly from its initial concept as a co-founder matching platform to its current focus on enterprise solutions like Zoom Name Tags. Alan shares insights into the challenges faced and the pivotal moments that led to the company's success. The episode highlights the importance of adaptability and perseverance in the ever-changing landscape of sales technology.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!
Kristie's parents were both in real estate sales and Kristie grew up hearing her parents talk at the dinner table about commissions, sales, and more. After getting a degree in Journalism from University of Kansas, she ended up as a waitress and then worked for the legendary Kansas City department store called The Jones Co (later became Macy's) Kristie worked as a sales leader for companies like Network Solutions, Gainsight, and Netskope. Listen how the universe conspired for her to start her own sales consultancy. This year, 2024, Kristie's new book, "Selling Your Way In" will launch. Get updates about the book here. Follow Kristie Jones on LinkedIn here. Podcasts brought to you by Women Sales Pros. Reach out to help sponsor our efforts! Women Sales Pros has updates on our LinkedIn page, and on our website. Reach out to Lori Richardson through her LinkedIn profile. Know of a female sales rep or leader we should interview? Reach out to Lori. Thanks for listening, and the ultimate gift is for you to share on LinkedIn AND/OR post a review on iTunes plus a blurb as to what you liked about it. Thanks in advance.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Principal of Sales Acceleration Group, Kristie Jones.Kristie shared some common misconceptions and challenges she has observed in organizations that may not have a background in sales. The first is mis-hiring, where organizations don't understand the difference between different types of sales professionals (hunters, farmers, gatherers) and end up hiring the wrong fit.The second challenge is what Kristie calls "pimp the demo," where sales reps focus on showing and telling about their product without going through the necessary discovery process. She emphasized the importance of understanding the customer's needs and focusing on them before talking about the product.Kristie believes the relationship between sales and marketing is not as tight as it should be. She sees marketing as the warm-up act for sales, creating brand awareness and setting the stage for the sales team to close the deal.Key Points from the Episode:Challenges faced by tech founders in sales and marketingImportance of having a defined sales strategyCurrent environment for attracting sales talentBest practices for hiring sales repsMisconceptions and challenges in hiring sales professionalsImportance of understanding customer needs before showcasing the productRelationship between sales and marketingTrends and mistakes in sales and marketing collaborationImportance of marketing as a warm-up act for salesAbout Kristie Jones:Kristie Jones is a renowned expert in sales and customer success, offering invaluable guidance to companies aiming to enhance their revenue streams and expand their operations. In 2016, she founded Sales Acceleration Group, becoming a pivotal figure for owners and founders seeking to boost their profits, reduce churn, and facilitate rapid scalability. With over 20 years of experience as a SaaS startup sales leader and consultant, Kristie brings a wealth of knowledge to her clients, assisting them in areas ranging from sales strategies and processes to the recruitment and training of sales and customer success representatives. Over the past seven years, she has exclusively collaborated with more than 50 VC-backed and bootstrapped founders, helping them refine their sales processes, recruit top sales talent, and serve as a fractional or interim sales leader. Kristie's expertise has led her to present at various prestigious events and appear on numerous podcasts, solidifying her reputation as a respected authority in the field of sales and customer success.About Sales Acceleration Group:Sales Acceleration Group stands as a beacon for companies looking for transformative sales solutions. They specialize in providing expert sales guidance, strategic insights, and streamlined processes, the group empowers businesses to boost their sales efforts effectively. One of their key focuses is instilling discipline within sales processes, addressing common hurdles like lack of documentation and adherence. By establishing formal prospecting, negotiation, pipeline management, and hiring practices, they cultivate a culture of accountability within organizations, facilitating remarkable turnarounds. With a direct and honest communication style, Sales Acceleration Group ensures compatibility with their clients. They emphasize the importance of internal readiness, offering a candid assessment of a company's preparedness for their services. This approach...
How to use VR for sales? How to use the metaverse to make revenue for your business? Can this VR sizzle work for sales? Will it increase my revenue and how do I leverage it. Does anybody have a proper use case? Pieter Van Leugenhagen, founder of @yondr has several good examples of real use cases. Watch a new episode of the Sales Acceleration Show on the use of the metaverse for sales. I had soooo many questions: is it even a thing, should I lay awake or can I just ignore it? Isn't it more of a gaming device (my kids play with a meta quest every day)? 00:00 Introduction 00:31 Pieter van Leugenhagen from Yondr 01:02 What is the metaverse 01:46 How do I use the metaverse for sales 02:17 what can you sell of your current product with the metaversa 03:17 Does a virtual office in the metaverse work? 04:26 VR and metaverse use cases 05:13 How to sell as a coach 06:34 AR and use cases for sales 07:46 Sales techniques in VR 09:25 Buying virtual merchandise 09:58 Where are the VR budgets going 11:35 play it use safety use case 12:48 New cool vr hardware
In the fifth episode of Season 2, we sit down with Jaroslav Tran, Growth Product Manager at Productboard, to talk about why many companies are turning to product-led growth to help secure more customers. We also take a closer look at why product teams in general have become so important to marketing and sales acceleration. Customer needs are rapidly evolving. These days, a lot more users want to try products before agreeing to buy, Jaroslav explains, making the role of growth engineers a vital part of the go-to-market process. He talks about what specific skills people interested in going into Growth should have, including experience with productizing as well as a keen interest in experimentation and data. Growth, Jaroslav points out, is still a relatively new and unshaped role, giving these teams many opportunities to help make a big impact on a company's business strategy. Interested in joining our team? We're hiring across multiple departments. Check out our careers page for the latest vacancies. We'd love to hear from you!
Understanding oneself and the target audience is crucial for leadership and sales success. Kristie Jones emphasizes the importance of self-awareness in reaching the next level in one's career and life. This applies to both leadership and sales. Just as selling to the wrong persona can harm one's ability to succeed, not understanding one's own strengths, weaknesses, and goals can hinder success as a leader or salesperson.Kristie suggests that sales leaders should ask themselves a question to have a greater impact on their team. By reflecting on their own abilities and aligning them with the needs and preferences of their team, sales leaders can effectively motivate and guide their team members.Additionally, the episode highlights the importance of personal development and taking ownership of one's growth. Kristie mentions that sales representatives should not leave their personal development to chance or rely solely on their leaders. Instead, they should actively seek opportunities to learn and improve their skills. This aligns with the idea that understanding oneself includes recognizing areas for growth and taking action to develop those areas.[00:02:30] First sales job waiting tables.[00:03:06] Switching to higher-end restaurants.[00:05:42] Translatable skill set from waiting tables and going into sales.[00:11:21] Leadership management training.[00:14:32] Your circle matters.[00:17:32] Round table collaboration and success.[00:21:30] Importance of matching personality traits.[00:24:39] Sales perspective in large vs. small companies.[00:26:03] The startup world and career choices.[00:29:01] Setting goals for success.[00:31:40] Severing relationships for personal growth.[00:35:00] Verbal skills as secret power.[00:40:13] Personal development in sales.If you get value from this episode, be sure to subscribe and share the episode with your friends, as we all can benefit from more positivity and leadership in today's society.Be sure to follow Duane Dufault on all the social platforms to get daily hits of tactical advice that you can take action on right awayLinkedin | Facebook | Instagram | Twitter | Youtube | TikTok | Kristie Jones
You are underestimating the power of a real sales community. There is such a wide variety of sales roles out there so it is time to bring different perspectives and best practices together. So what about this Sales Community and sales culture? Do we even need one? Does it already exist? I thought it must be nearly impossible when looking into this big variety of sales roles out there. Add on top of a ton of different markets all these companies sell to. The short answer is yes. Meet Dylan Mendes, co-founder of @wearesales.community
How to Implement Short-Form Video to Scale Your Business? @Miki.Michaeli joins the Sales Acceleration show to discuss all the tactics and strategies to win more business through short-form videos.
Stefanie coaches TEDX speakers and is convinced great speakers aren't born, they're trained. Public speaking is a skill that can be learnt. In this episode, we're talking about that nervousity before going on stage and what to do when you're stress and start to speed up, or slow down when speaking. We're talking about: What to do with your hands How to make an impact on stage
On episode 24 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine talk to Jedd Williams (Head of Global Sales Acceleration at Poly) about his experience using B2B alliance partnerships and co-selling framework, and how customer needs have changed since working from home has become more prevalent. Jedd also discusses: How sales acceleration can drive revenue across broader organisations, the importance of collaboration across and within businesses, and how to scale your renewal rates by focusing on your product/service."We make sure that we're maximising the the size of the opportunity and getting the customer what they need early on in the process."
In this episode, Noah Koff talks about accelerating your sales through digital maturity frameworks. He is a digital advertising executive, award-winning producer, journalist, coach, and founder of Redwood Portland. Noah helps clients make good decisions for their customer acquisition programs with the goal of increased revenues and profits. He enjoys building high-performance teams and mentoring. Noah is passionate about helping midsized companies, whose e-commerce sales are flat or declining, to accelerate sales. To learn more about Noah, go to http://aha.pub/NoahKoff. To get in touch with him, visit https://www.redwoodportland.com. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.
The key to making more sales is a complex, evolving art, and while nobody needs to be told the value that sales bring businesses, everyone wants to know how to achieve more…Joining us on The Company Doctor Podcast to unveil the secrets to sales acceleration is a bright mind and exceptional optimiser - Smart/tasking Founding Partner, Niall Anderson. This episode of the show promises to dive into why the ‘coach' is always accountable, collaboration & co-creation are indispensable, and how to create likeability in your business relationships.Key takeaways from this episode:Qualifying well is essentialDifferentiate and disruptBe open to collaboration and co-creation
Join our resident Business Ninja Andy together with Steve Kalan, Senior Director of Government Relations at Leadership Connect, a data-driven decision intelligence company focused on policy and procurement in the public sector, as they talk about helping users to access information about government officials and build government relationships. Leadership Connect combine deep research expertise and cutting-edge technology to help clients win business and influence policy across a wide range of specialties and verticals. Their clients trust their reputations to the quality of their data. With their proprietary 24-step information collection process that employs technology and human validation, they continuously identify the key decision makers and influencers you care about most and put them at your fingertips. Clients access Leadership Connect through the web, apps, and data integrations.Leadership Connect is the world's only service that connects bills to legislative staff. They navigate complex government organizations: Federal, State & Local. Leadership Connect, the world's only service that connects congressional staff to legislation so you know who is doing the leg work, and you can react when they change roles. They've built a network of thousands of trusted contributors in government who actively provide them with information on key people within their departments, not available anywhere else. Leadership Connect offers ready-made implementations for Salesforce, Marketo, HubSpot, Dynamics and Outlook. They have the expertise to deploy into more sophisticated environments, from greenfield public sector teams needing account hierarchies to mature CRM deployments that are looking to enhance their data quality with better accuracy and completeness. Learn more about them and visit their website today at https://www.leadershipconnect.io-----Do you want to be interviewed for your business? Schedule time with us, and we'll create a podcast like this for your business: https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!
Discover the Exclusive Facebook Group & Imagine Connecting With Heart-Centered Entrepreneurs Because Selling With Love Is Better Together
Never Struggle With Sales Again: Identify, Attract and Close your Ideal Clients FREE MINI-COURSE
Ashton Buswell shares his top two secrets. Ashton is the VP of Sales Acceleration at LGCY Power. Solar sales require different techniques because it is not an enterprise type sale. What are some of the differences and similarities? That is what we discuss on this week's episode. Here are two key tips for sales from Ashton:Ask for free stuff everywhere.Order at a restaurant quickly.These are fun experiments that we have used over the past couple weeks. Excited to see what success you have with them. Please let us know how it goes:Mike@TheSellingPodcast.comScott@TheSellingPodcast.com
How about 22 solar deals in one day? We expect you to scream, “IT IS IMPOSSIBLE!” until we tell you Ashton Buswell has done it. More excitingly, Ashton got some of these sales in a city as congested as San Diego.Yeah, you read that right! Ashton, who has been in door-to-door sales since 2005, has been closing 20+ solar deals daily and even clocking 149 deals in one quarter!But how does he manage this outstanding feat?The legendary Ashton, now VP of Sales Acceleration at LGCY Power, where he champions a 2500+ sales/month team, gives us an overwhelming education on this podcast on how he reached those heights.Among many other insights, you will learn Ashton's coveted hacks on:Maximizing authenticity leadership to amplify team potentialEnjoying work-life harmony despite consistently delivering premium resultsThe ideal time you should knock dailyHow to leverage urgency to speed up contract signingGetting customers to commit to reduce cancelsHow many NOs before opting out of a doorEnjoy and learn!
Your host, Hiedi Solomon-Orlick, talks with Kristie Jones of Sales Acceleration Group. Sales Acceleration Group specializes in helping founders and owners build, grow, and scale their sales teams by improving the process, strategy, and people to accelerate revenue.To learn more about Kristie's work, visit https://www.salesaccelerationgroup.com/If you'd like to be a guest on GirlzWhoSell Spotlight, click HERE
Brittany Owenby of Veeam's Sales Acceleration team joins us to review some of the highlights from Veeam's Sales Kickoff, and what it means for partners.
Josh Schwartz is the Operating Vice President, Sales Acceleration at Bregal Sagemount. A strong background in sales, sales development and go to market strategy Josh runs points on ensuring Bregal's investments enjoy a 3x return! We unpack some of the tool in his toolbox to make that happen.
The Top Entrepreneurs in Money, Marketing, Business and Life
Sales Acceleration for B2B Startups
Kevin Urrutia is Founder of Voy Media, a “growth marketing agency” focused on helping marketing executives grow their online businesses – but not from the “ground up.” Voy Media does not help companies that want to get started in online marketing, build clients' businesses, or act as any client's marketing team. Instead, the focus is on scaling successful client companies and taking them to the next level, moving them from 6 to 7 to 8 figures in monthly sales . . . and doing it fast. These clients already know what they need to do to build a business and they're doing it. They already have mature systems and processes in place for emailing prospective buyers and getting online content and reviews. Voy takes this collected information, breaks it down, and uses it to feed the creation of new ads, new videos, and new images for clients' social media – their already existing Facebook pages, Google Ads, and LinkedIn, Instagram, Snapchat, Twitter, and TikTok accounts. Kevin's background is in computer programming. During college, he started a web development consulting company. After he graduated, he moved to Silicon Valley to work for Mint.com (Intuit). In that fevered e-commerce boom era (global e-commerce sales topped $1 trillion in 2012, up 21.9% from the previous year), “I kept building things. I kept going to hackathon startup events.” Frustratingly, all that “building” and networking did not result in sales. Then Kevin discovered “marketing.” He researched SEO, found it “interesting,” and concluded that “Everything around you is really marketing, but it's great marketing when you don't think it's marketing.” He jumped to a startup called Zaarly, and then moved to New York and did what none of his programming buddies wanted to do: He started starting his own businesses. His buddies wanted “jobs.” He wanted to own something bigger and was willing to take the risk. Kevin started an online-scheduled cleaning company. and thereafter, a number of e-commerce companies, learning the lessons on switching products to drive sales and growing teams that he, today, passes on to his clients. In this interview, Kevin discusses how the recent iOS update, iOS 14, allows individuals to turn off tracking and limits a lot of ad options that used to be available for advertisers. Now, instead of looking at the individual platforms to get information, companies must ask the questions: “How much revenue did we make from new customers this week? How much did we spend on ads? What is the ratio between new customer revenue with ad spend?” Kevin says things are more “fluffy” in one sense, but companies do have a better grasp on their profitability. He says, “People are actually building brands again, versus like, ‘Hey I just want to make quick buck online.'” That's a good thing, he believes, because “Building a real business takes years.” Companies need to “reinvest into the branding. You got to reinvest into ads, copy, photography.” Kevin can be reached social platforms and on his agency's website at: https://voymedia.com/ where you will find case studies, courses, and Kevin's blog. Transcript follows: ROB: Welcome to The Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Kevin Urrutia, founder at Voy Media, based in New York City. Welcome to the podcast, Kevin. KEVIN: Hey, Rob. Thanks for having me. Super excited to be here. ROB: Great to have you on the cast. Why don't you start off by giving us an intro to Voy Media. What do you want to be known for? KEVIN: Voy Media . . . we're growth marketing agency. Pretty typical, but the difference between us and other agencies is my background is in computer science programming. We'll talk about a little bit more of that later on. The way we help founders is by we come in to help you scale. We're not here to help you get started in online marketing. That's a different type of agency. We're more here for founders or other marketing executives that want help to grow their online business with Facebook, Twitter, Instagram. Creatives are also a big part. We're doing that now with the whole new iOS update and we're seen trying to switch around and again restructure agency to fit the market's needs too. ROB: (Laughs) I see. So, this is not, “I have an idea. I want to get the word out there.” This is “I know who my customer is but help me because I still don't know how to reach them.” Is that where you play? KEVIN: It's a little bit after that, too, where you already spent some money and now you're saying, “Hey I have a marketing person in-house but we still need help because we want to scale” and you don't want to bring somebody new on again. So, I tell people all the time, we used to do what we said before . . . “Hey, you have a brand new idea. Let's help you” . . . and then it turned out that this was just a different type of client or customer that we didn't want to educate about what marketing was. It was just very difficult. I see some agencies do that. It's like I'm prey to you. Those clients, the ones that pay you that much, they're calling you every single day to give you an update. I think it's so funny, but like you've probably heard before, the more they pay you the less they call you. It's so true. ROB: That's amazing. What is it about a business at that stage that aligns with your talents? What's the playbook that starts to make sense at that stage that maybe isn't available sooner? KEVIN: I think the playbook that's available is that these businesses already have systems on how to get content, how to get reviews, how to do all that stuff – just feeds our creative team to make new ads, to make new videos, to make new images for their social media, for their Facebook page. It's not like we're saying, “Hey, you should send an email out to get customer reviews.” They already are doing this, so their mindsets are already in this – “Yep, this is what we need to build a brand or a company.” It's just a different business shift of a person and for us, it's less pulling, like “Hey, we need this from you.” It's more like “Yep, this is already in our pipeline. You're gonna get it next week.” If we can, we get user-generated content every week – We just get that in the Slack channel – “Hey, guys. Here's this week's content.” They already have a process in place and we're here to help them. I tell people all the time – a lot of times business owners, in the beginning, want us to basically build their whole business for them. I say, “No, I'm your marketing team. I'm not here to build your company.” ROB: This is our customer. What do you think? KEVIN: Yeah. I'm like, “I don't know. You have the product.” They're like, “Isn't your team supposed to do that?” Yes, but like, “I don't know exactly what you're doing” :Hey, it looks like this product. . . .like customers are complaining about this. Are you going to switch your product?” They're like, “No.” I'm like, “All right then. If your sales aren't going up, then you need to do something.” So, for me too, this comes from not just doing marketing, but because I've also had my own e-commerce companies too. So, I've had to switch products, I've had to grow a team, and that's where for me, it's like, I see you sometimes, I mean before like we work with founders, I'm like, “Hey, people are clearly complaining about this. Why aren't you switching or doing something?” And at least for me when I had my outdoor gear company – we recently sold it -- we made three to four versions of a trekking pole based on customer feedback because that's what you do as a business. You iterate over and over again. Sometimes people say, “Hey, this is a perfect product.” I'm like, “Is it a perfect product? You need to switch things around if people are complaining about it.” So, I don't know, for me, I'm trying to find people that, like I tell people all the time, the best people that we work with are people that have done it once, failed, and like, “Okay now. I know what to do because everybody has been through the trenches in the fire.” ROB: Sure. What it sounds like they have is they have a steady pipeline of content that speaks to their audience but . . . I think a lot of people's natural format is more long-form and not marketing copy, right? So, you can kind of take what they have, break it down, atomize it, align it to different channels, test some things, and then layer on a set of known tactics that work when you have legitimate content. KEVIN: Exactly. That's what it is. It's like, “We're here to use tactics to help you grow versus help you figure out these tactics are. We can help somewhat but there's only so much time we can tell clients, “Hey, you need you see.” and they're like “Oh? why? I don't know how to go get it.” I'm like. “Send an email out.” They're like, “Oh okay I forgot this week.” I'm like, “All right. (sighs) I can't press this send button for you.” ROB: Right? Step 1 is send an email this week. Then come back and talk to me. KEVIN: So yeah. I get it. I think for me, our agency – at least I tell people all the time – it just depends on what type of company or business you want to build. There's people that want to be in that zero to 1 stage, where it's like, “Hey, we're gonna build this system and process for you. But for me, I just don't want to be doing that. So, we're saying, we're shifting more towards – “Hey you have something and you have some sort of team. We're gonna come here implement, help you and supplement you and be that agency.” ROB: Sure. I'd be remiss if I didn't mention, I heard you mention briefly iOS 14. Obviously, the kind of individual targeting, opt-outs, all that is changing how ads run, how ads are tracked. What has been changing for you and how are you responding or suggesting people respond when it comes to the options that are no longer available to them due to those changes? KEVIN: I think iOS 14 . . . it's interesting. I see both. For us, bad side for a lot of agencies like us is . . . I tell people, like we were, you could track everything. So, our incentives are very like, “Hey look! We spend more money. We make more money.” We see revenue going up, we can spend more money.” Because it's tracked and now that has really affected our ability to scale as an agency and again clients as well because they were spending 15k a month, now they're spending 20k, and they're just like, “Well, the results are even worse and we're not getting any sales.” So, I think, what has changed a lot is the way we're tracking because now we're so used to just looking at the platforms, Google, Facebook, say, “Yep, this is a 1 to 1 or at least pseudo 1 to 1, where right now it's even worse. I don't even know where it's coming from. So, tracking itself has changed and, at least for us, the way we're doing it now is like what people should have been doing or at least sort of had done. Which is like, “Hey, this week, how much revenue did you make from new customers? How much did we spend on ads? What is the ratio between new customer revenue with ad spend?” It's a bit more fluffy, but at least you're saying that, yes, you are profitable. So, more daily profitability sheets/ weekly profitability sheets or even monthly – like your P&L. Go into your account each month and say, “Yep, reconcile all the expenses. Were we profitable?” Great, business is still good. That is something that, at least before iOS 14, people didn't really know, which is interesting. I think any business, you have to know this stuff. People are getting a little more savvy with these numbers. At the same time, something that I've seen shift is that – I think it's good going back with my background. I think now people are actually building brands again, versus like, “Hey I just want to make quick buck online.” ROB: Right. KEVIN: That was something that we saw so much because it was so easy to track, like, “Hey, you like pet stuff, right? Let me make this pet niche store and for the next 3 months let me make 20K.” It wasn't like a brand where, right now, similar to any business like you probably seen . . . Building a real business takes years. ROB: Right. KEVIN: And there's gonna be years where you don't make money. Everybody had this weird mentality like, “Hey, if I spend a thousand bucks, I need to make 5k this month” . . . or else “You suck – not me.” This is not how you build a company. You got to reinvest into the branding. You got to reinvest into ads, copy, photography . . . I just saw this crazy, quick-flipping of businesses where ten years ago, you were actually okay, “I'm gonna mess with your cake(?) and I'm gonna make this thing a big brand and try to build something. I think that's coming back again, which is great because it's gonna be entrepreneurs that I think want to build true businesses for the long-term. ROB: Right on. I think I may have heard this. I may have heard it wrong, but there's also an increasing challenge with now with the attribution window. Is that right? That there's actually a short, you can't, I think it's like used to be able to see if . . . so you ran an ad and somebody bought in thirty days. Mow you get what 7? KEVIN: Yeah. You got like 7 or even like 1 day. Sometimes it's just so much tougher? Yeah. ROB: So, it is more empirical. It's, “I spent money, am I making money? I increased my spend a little bit ago, am I making more money now?” It's trickier. KEVIN: It's definitely trickier, like I said. I think you now need to have the stomach for it, like, “Hey, you're hoping to make money,” and I get both sides. You know there's always the side of like, “Hey, I'm not a VC-funded company.” I'm like, “Yeah, I know.” Most people aren't, but there's a reason why companies like Facebook and Google – obviously those are outliers, but other companies such as them that spend . . . like Uber, right? literally in business for ten years and every year lose money, right? There's a reason why it's like – again, that's a bigger scale but you sometimes need to think yourself as a smaller scale, say, “Hey, you're in this for the long run.” You're like, “There's a reason why everybody knows Uber, like, “Hey I'm gonna get a cab because all the brand equity of the advertising.” So, a lot of times you've probably seen business owners don't want to do that because like, “No I need to make money.” I'm like, “Yes, you should make money – but there is something to be said for reinvest into your business and saying, “Hey, I'm gonna do this as ‘quote-unquote' my life's work. It doesn't do your life, but like the next 5 to 10 years, right. ROB: Sure. I think it's helpful. I think people are starting to get this understanding a little more – to know when you're doing brand marketing and to know when you're doing performance marketing because getting those things twisted is also a real source of misunderstanding if you . . . KEVIN: Oh yeah, there's definitely performance marketing everything and there's also brand marketing. A lot of people just want to do performance marketing but you still need to have great Instagram accounts, great Twitter accounts, great social media people. I tell people all the time, like, “Why do I need a social media manager– they don't make any money?” – But you still want people interacting with your community, talking to them. You know, some of the best companies out there do both performance and branding. Branding is one of those things that you see it when you see it. But when you're doing it, you don't see it. It's tough to put into a balance sheet but you know it when you see it. It's like Uber, you know? Lyft, you know? So it's hard. I know that for sure. ROB: And when sometimes it's even just a negative signal you're never going to see right? Somebody looks up your company. They look up your Twitter or your Instagram or your Facebook or your LinkedIn and if there's nothing there or if it's really dead, people judge that. I mean, they do. I do. KEVIN: I know I do. I always think marketing is so funny because, like I tell people, “What do you do when you look up a business?” I know you're gonna go like look up reviews. I know you're gonna look at Instagram and then I'm like, “How come for your company you don't think you need to do that?” ROB: Yeah. KEVIN: They hate when it's like, “Oh, yeah. I don't know what I'm saying.” They feel dumb but I just hate saying, “I'm like you. You do this same thing, too. So why don't you do for your business? I'm like “Hey if . . . I also tell people this. I'm on calls. I'm like, “If you weren't on your website, would you buy?” And if it's a no, then, “Why do you think other customers would buy?” – So like, “I don't know.” ROB: Take us back a little bit in time here, Kevin. Where did Voy Media come from and what led you to jump off this company-building cliff. KEVIN: Voy Media is my newest company that I started. Basically, my quick background is computer science. I was a programming major in upstate New York . . . Binghamton. All throughout college I knew I wanted to do my own startup – since I was17 – it's something I wanted to do for a long time. So, in college, I started doing one tiny bit which is my web building. I was 19 or 20. I had 2 employees working on web projects there. We were just getting customers through Craigslist – so developing stuff. For me it was mostly like I've always wanted to build a startup. After college I was like, “Okay I gotta go to Silicon Valley.” I went to work for Mint.com as a programmer and then I went to work for another startup there for 3 years. During this time, I wanted to build stuff so I kept building things. I kept going to hackathon startup events. One of the things that happened for me during this time – I have always was in this mindset of like, “Hey, if you build it, they will come.” Because, hey, if you have a great product people just naturally find you. That was the thing that programmers in Silicon Valley just said to each other. Like “Hey, if people build something great, people will just find it” is one hundred percent not true looking back – but the mindset was very different back then. So, I kept building stuff. Eventually, I was like, “Man, how come I'm not getting any customers?” And then, I started looking up “what is marketing.” I was like, “Okay, this is actually a thing.” That's when I started learning more about marketing. My initial foray into marketing was SEO, like black-hat, world-affiliate marketing, CPA stuff. That was for me very interesting. When I first discovered it, I was like, “Oh, this is very interesting.” The reason why I found it so interesting because these affiliate guys were getting these twenty dollars like, “Hey, you can make twenty dollars off this widget that you sell,” so they had to sell it for a hundred twenty bucks to make profit. So, I was like, “Oh, these guys are using cutting edge tactics.” You would join these underground forums or Skype groups of people saying like, “Hey, try this marketing message.” I was like, “Whoa!” I didn't realize marketing is like that – it was like performance for me. I always thought marketing was this branded thing. I didn't know there's this other type of marketing that was purely based on sales. That's what got me at least . . . at that point I wasn't doing ads. It opened up my eyes to this marketing world. I was like, “Oh, everything around you is really marketing, but it's great marketing when you don't think it's marketing.” Behind the scenes, there's guys pulling the levers that's doing the marketing. So, it's like one of those like realizations that you have. I was like, “Okay, this is kind of what I need to do anyways.” I came back to New York because I missed my family. I started my cleaning company called Maid Sailers and here, for this cleaning company, is where I did almost all the marketing. I did SEO. I did reviews, blogging, PPC, Yelp ads, kind of everything. I did that for about a year-and-a-half. I wanted to keep growing it but people that have a service-based company – even some like Moy media – service-based businesses can only grow as you grow people – humans, right? So, it's human capital intense kind of business, which is great to get started. So, I think I tell people, times like these are great businesses start. But if you want to grow it, I didn't think I could grow it that big. So, then I started ecommerce because at that time too I saw all my friends are doing FBA, Amazon, I was like, “I got to jump into this, right?” It's one of those things with FOMO -- I got to do it. Then I did my Montem, which is my outdoor gear company. This was more scalable because, at the time – it was much easier back then with e-commerce products like Amazon. You're selling. Then, again for Montem, when we did e-commerce, I learned so much more. This is kind of where I first started doing more Facebook ads, Google ads, review blogger reviews. We were like number 1 on Wirecutter, so we were able to do partnerships. We did retail. We were pitching retails with the events – kind of like everything involved and, at least for me, that's why I like entrepreneurship in startups because I like all this stuff I just described. If I worked for somebody, I would never be able to do it all. Because you're only stuck in 1 thing where it's like a founder you could just say, “Okay, I'm going to do it all like,” and you figured it out somehow, which is either exciting or not exciting for some people. For me, it's like, “Oh, this is awesome.” I went to China 3 times up to my factories. So that's kind of where the concept of Voy Media came – because I was doing this e-commerce stuff. And then I was like, “Okay, I want to help other founders achieve success,” – that's the inkling, the idea of Voy Media. Of course, what we are now is very different than what I thought initially because you iterate your business based on what you see. But that's how Voy Media started. ROB: How did you navigate away from those assumptions of the business, from those predispositions that you had? I mean, candidly, folks who come from a software developer background a lot of time have a hard time taking their hands off the keyboard. They want to be writing code, right? So how did you kind of navigate to the truth of the business instead of where you started? KEVIN: I always tell people that one of the main reasons why I always wanted to do a startup and it's something that I've always like wanted to do since I was 17. But one of the things when I was in Silicon Valley, at least for me when I was 21 or 22 – I don't know, I was probably 23 at the time – very naïve. I was looking at a lot of my friends in the space, like the programmers there, and they would just talk about stuff and I was like, “Oh, wow! These guys are really smart. I don't think I'll ever be that good. I need to do something else because these guys are just awesome programmers.” My roommate, his name was Adam. We worked at the same company and he would talk about a concept. I'm like, “Dude, I have no clue how you just got that!” I thought I was smart but that's kind of what for me I'm like, “I got figure out something else in my life because I want to make money but, clearly, you're on another level.” I was like, “Let me just do business stuff and that's kind of it for me.” Another relationship for me was that I would talk to him or talk to other people like, “Hey, why don't you start a company. You are really smart,” but they're like, “No, I just want to be an employee.” That made me think, “Hey, there's guys like me that want to have a company and then I can hire guys like him that don't want to take the risk,” and you're gonna hire these super smart people that are gonna work for you and that's where the realization came to me, “Hey, I don't have to be the smartest but there's a lot of smart people that don't want to take the risk I want to take, and they could just work for me. Yeah!” ROB: Yeah, so that's a good lesson to pick up along the way. As you reflect on the journey so far in building the business, what are some other key lessons you might want to go back and just tell yourself if you were starting over? Some good advice. KEVIN: Good advice is so obvious. But like hiring people – I think once you feel an inkling that a person's not going to work out, you really got to let them go because it's a drain on the company and drain on yourself. That's probably the one people always say but it's also the hardest because people with emotions and working with them. But that's really tough. I think it's getting better, at least for service-based companies, it's just getting really better at vetting the people you work with just because it's a really personal relationship and, if you already feel like they're gonna be a very demanding, upstart, they're probably gonna be demanding the whole relationship and it's just gonna be a battle to please them. That's something I tell my sales team all the time. Like any red flag. I could see an email and I'm like, “This is a red flag. I can tell already this is gonna be a terrible partner to work with. Let's not even sign them,” and they're like, “Why?” I'm like. “Trust me. This one word they said, I pretty much know what they're looking for.” I think another one that's super important, I think for me at least, it's like, “I couldn't do my theme(?) companies. Every company I've done it, it's been with a partner.” You need somebody there to talk to, to help you with the problem, because like any business they're gonna be high highs and low lows. Sometimes you need somebody else to talk to them about it because sometimes you can't tell your employees how you're feeling because then it's like, “I work for you,” and then they're like, “Oh well. If the founder's feeling this way, I can't feel that way either.” Having a partner that's on the same like equal level as you or around that area – you can like tell them the real issues and how you're feeling, so I think a partner is gonna be great. And again, it helps distribute the work depending on what you're doing and how you're splitting the stuff with the business because it's a lot of stuff to do. ROB: Yeah, is that somebody that you had early in the business or is that somebody you brought in? Is that somebody outside the business for you? What's that look like? KEVIN: For Voy Media, it's Wilson. I've known him since college. We've literally known each other for over ten years and we've going back to everything before like one tiny bit the Ruby on Rails company. He was my partner there, too, in Silicon Valley. When I moved there, he was in college and I just graduated. And I was like, “Yo, Wilson! I'm moving.” He's like, “I'll move there with you.” So I've known him for a long time. I tell people it really depends. There's these relationships are very . . . You need to be careful because there's a level of trust you already have so you can't really get mad at each other. But again, it's careful. Sometimes things go wrong, you get mad at each other but you know that “Hey, we're doing it because we both” . . . I I think you both need to know the goal of the business. So, it's like, “Hey, this is why I'm like upset with you. It's not that I'm upset about you personally, it's because I'm upset about the business and we both want to achieve this and we're not achieving it together. How do we get there?” So, it's a careful relationship, like any couple. Things are upsetting us. Why? Because we both want to be happy. How do we fix that issue so it's not like I'm attacking you personally? ROB: Right. And if you're partners on that, you got to solve it one way or another. You can't stay grumpy and you can't stay stuck in the mud. It can go sideways pretty quick. So, you had Wilson there really early on in the business. KEVIN: Yeah. ROB: What was another kind of key inflection point that you noticed, where you felt like you had to level up the capabilities of the firm? The people in the firm, the processes – were there any kind of chokepoints so far that you had to kind of reevaluate in a significant way? KEVIN: Yeah. I mean like honestly, at least for Voy Media, one of the biggest things that we made was hiring an operations person to really help clean up everything at the agency. Because from reporting to hiring, I think that really helped us. I think it's one of those things where . . . I consider one of those positions where you want to be so involved sometimes. But you need to bring on someone that can do the work for you, that's smarter than you, that you can give complete ownership. I think, with any business, that's probably the hardest part – giving up some part of the business to somebody else to run and just trusting them. That's probably some of the best things that we've done because now the agency has grown quicker. With that comes a few points. One is cash load. You have to have the money to hire somebody good or can you take a little hit on income? That way you know that this person is going to hopefully pay off in six months. As a bootstrap founder, you think about these things but hiring people like that is super helpful. ROB: Where was the business in terms of size, however you think about it, when you made that operations move? KEVIN: We were probably like 5 to 6 people. Now we're about 30 people. So, it's definitely grown a lot more now. But yeah, hiring those people – like higher level people are helpful because there's only so many people that are doing the work. Of course, you need those people as well. But you need people thinking about strategy, thinking about processes and systems and that's why it's helpful and again, at least for me, it's the biggest . . . honestly, one of the biggest things too is thinking about yourself as the founder, as the person running the company. What do you want to be doing? I don't want to be doing all this stuff. I want to hire somebody else to do it because that doesn't give me energy. It drains me. I want to be doing what gives me energy, which is podcasting, sales – that's exciting for me. So, I know I'm gonna do a better job and I know I'm gonna be reading books about it whereas like – “Hey, accounting, – I don't want to look this up.” Find somebody else to do it because it's going to drain you and that's going to affect your whole day. ROB: Wow. That all makes sense. As we look ahead for Voy Media – when you look at either what the company's doing or what will be necessary in the types of marketing that you do – what's coming up that you're excited about? KEVIN: What we're excited about right now I think, again going back to what I said before, we're working with founders building these great brands. Better for us to work with founders out in the long run – before I was quick. Like, “Hey this month sucked. You guys suck.” It's like, “Oh god, this is a stressful relationship.” It's more like, “Hey, let's build something big and great together,” and again a big thing for us too. It's gonna be the creatives. People are really open to having great images, great creatives. People are more open to trying new things now because they're seeing that Facebook isn't the only platform. There's now Facebook, there's TikTok, there's Instagram stories, like there's all this new stuff out there. It's exciting again to make content. I see that as exciting. Where before people were just like, “I just want to do Facebook ads. Okay.” “Well, TikTok.” “No, I don't know that platform.” Where people are, I think . . . I don't know . . . there's a shift there where people are more open to new stuff now. ROB: Yeah, it's certainly a shift. It's certainly interesting in terms of openness. How do you think about the difference between what should be legitimately out of bounds for a particular brand versus what is their being flexible in a way that that is actually necessary? People have their experimental budgets. It can't all be experimental but some of it has to be. KEVIN: I think it just depends what level you are. I think, for example, when we work with consumer companies, all the consumer platform is always great – TikTok, Snapchat, Instagram, Facebook of course. But if you're a consumer company, Linkedin doesn't make sense because that's more like professional. So, there are certain industries where it's very clear cut like, “Hey, if you're a SaaS or software or marketing company, you should be on LinkedIn because that's where quote – unquote professionals are. We think about it like that. As you get bigger and you're scaling your business, you need to think about platforms outside – like billboard ads are something that's more branded but there's a lot of ways to access those now in like easy platforms stuff. Some of my friends do that because they raise money and they say it's not effective. But I think something that brands need to think about right now is that, before, it was “you just sell online.” Now I'm seeing a big shift of online plus retail as well. So, getting into the Walmarts, the Targets, the Amazon's, the stores – everything like that is so important because it's more omnichannel versus like, “Hey I'm only direct to consumer.” I'm seeing that big shift now, too. ROB: Right on. When you say the billboard stuff is more accessible, what does that actually look like? Can I go like buy a billboard? Can I buy it where I want it? Can I set what time of day I want to see a digital like, I don't know . . . What can I do? KEVIN: I forgot the exact website. I'll try to find it later. But yeah, basically you can do exactly that. I think it's ClearView, one of those company that owns it. They now have a website similar to what you said where you can just say like, “Hey, for 100 bucks I want an ad near Times Square.” It makes it super simple and easy. You can just upload your creatives. Before it was kind of what you were saying . . . even subway ads now in New York City, you have to spend 30K minimum to get like one car of subway ads, where it should be self-serve, right? “Okay, I want one car, one creative . . . how much is it gonna cost? All right?” Subway ads are harder because you actually need to print the thing, where some of these new billboards are digital. So yeah, you could do it. I forgot the exact platform but it's cool. I've seen some friends do it just for experimental. It kind of works but it's one of those things where you just try it out and see. ROB: Sure. I've thought about it. There's some ways . . . maybe it's too creepy . . . but you can almost get account-based marketing. You know a bunch of people for this company come this way, light up this billboard during the commute, leave it shut down during lunchtime – like who knows, right? KEVIN: Yeah. It's funny you're saying that because there's this company . . . they were a remote job board, right? Facebook announced, I think a few months ago, that like, “Hey, starting in 2022, everybody needs to go back to work in the office.” So, then this company took out ads on that highway to say, “Hey, don't want to go back to work? Apply for new jobs here.” But exactly what you're saying. You can know where these things are, they'll pinpoint the area, and then you can do account-based marketing that way. People do this when they launch a Walmart or Target in the city. There will be billboards around there so say, “Hey, look! We're now available at Target down the street!” So, you can do that type of stuff. ROB: Very interesting. So much to do. So much to learn. Still, Kevin, congrats on the journey so far. Thank you for coming on and sharing with us as well. I wish you well and I know our audience will enjoy what you had to share. KEVIN: Thank you Thanks for having me. Appreciate it. ROB: Thanks, Kevin take care. Bye
Robert is a visionary sales leader who's currently the Head of Sales Acceleration at Modernizing Medicine, and previously worked as Vice President of Sales at Thomson Reuters. He is animated to be giving this answer.
Today's buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they're overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn't cut it anymore. Buyers don't want to hear about your product's features―they want to hear about how it can solve their problems or help them reach their goals. This Asher Sales Sense Podcast - “Sales Acceleration through Connecting Technical and Business Value” - features host John Asher with guest Brent Keltner, Founder and President of Winalytics, helping clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on what buyers and customers value most. Brent also is the author of the forthcoming book The Revenue Acceleration Playbook. Why did Brian Keltner write his new book The Revenue Acceleration Playbook? What is a value playbook? And, why is it so important to sales success? And what about buyer personas? How do they work together with a value playbook? How do you apply value playbooks to a more technical or engineering-oriented sale? What does it mean to connect technical and business value? How does that help close more sales and expand more sales? How does anchoring on value help with pricing and pricing negotiations in a technical sale? Listen to the answers to these questions and learn how you can stop selling, start connecting, and accelerate your sales.
Jon and Jeff talk with Chris Beall, CEO of ConnectAndSell, 10x Predictive Dialer Inside Sales Productivity, Sales Acceleration, about how you can grow your sales! For the past 30 years, Chris Beall has participated in software start-ups as a founder or at a very early stage of development. His belief is that the most powerful part of any software system is the human being that we inappropriately call a “user,” and that the value key in software is to let the computer do what it does well — go fast without getting bored — in order to free up human potential. Toward that end, Chris has been involved with Requisite Technology, GXS, Epiance, Qlip Media, Aptara, Cadis, Sun Microsystems, and Unisyn. He is currently CEO of ConnectAndSell, Inc., based in Silicon Valley, and hosts a podcast at MarketDominanceGuys.com. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Chris Beall: Website: www.connectandsell.com LinkedIn: https://www.linkedin.com/in/chris-beall-7859a4/
Peter Strohkorb is a B2B Sales Acceleration Specialist. For a decade now, Peter has been advising companies on four different continents to improve their enterprise sales approach. In this discussion with Zia Zaid, he presented great insights and highly relevant points for enterprise / B2B sellers to learn from. Some of the points discussed:- What is the biggest challenge in sales today?- Are you still selling like it's 2018- Guess when the sales funnel was first invented? (answer: 1898)- Is (ABC) always be closing still relevant today?-. Is your sales approach is focused on how you want to sell, or on how your buyers want to buy? Peter is offering a free Sales Acceleration Self-Assessment for the listeners of 'Selling to Enterprises' podcast.... please use this link to access the assessment:https://peterstrohkorb.com/sales-assessmentHere is the link to access books written by Peter - https://peterstrohkorb.com/booksPlease let us know your feedback at Zia@sellingtoenterprises.com
Dan Stratton is the Director, Sales Acceleration & Enablement, at Cisco Meraki. In this session, Dan joined The Collaborator to share his thoughts and insights on cross-functional collaboration, a cornerstone to success with Enablement.While there was a lot of great advice, this is one I'm personally stealing for my own use Color code your meetings on your calendar so. you can easily look back at a week or month and see how you've spent your time.Use it for customer meetings, internal meetings with various groups, and so forth. Keep listening and remain curious
Resources: ✅ Join the Sales Revolution: If you’re ready to do sales differently, you’re in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling. https://www.facebook.com/groups/salesrevolutiongroup ✅ Visit the Stage 2 Capital Website https://www.stage2.capital/ ✅ Get a copy of Sales Acceleration by Mark Roberge https://amzn.to/3cxnf0Y When salespeople begin their pitch with the budget, chances are, they are driving away prospects. The question now is, how can you persuade buyers to avail of your business offers? If you still haven’t mastered your persuasion skills, Mark Roberge and I will discuss the techniques on how to understand your buyer’s behaviour before you talk business with them. In this episode, we will dig deeper into considering their problems and giving them their needs instead of the usual selling approach. All of these and more in this episode. Tune in now! In this episode, we cover: Introduction [00:00] The beginning of Mark Roberge’s career as a salesperson [3:13] How did Mark clinch the Salesperson of the Year Award in MIT [4:19] Taking Hubspot from $0 in revenue to $100 million [6:07] The Sales Acceleration Formula [8:06] Top characteristics of a successful salesperson [9:53] Understanding the human behaviour to have them engage with you [13:21] The sales training formula [14:32] The goal, plan, challenge, timeline (GPCT) matrix [19:07] Earning the trust of the buyers [21:19] Knowing the most important questions to ask to the prospects [23:09] ✅ If you're looking to take your sales to the 7th level, book a “Clarity Call” below and let’s see if you're a good fit for our sales training program!
How many of us practice ‘Purpose-led Account Planning' or even know what it is? Dr Phil Squire is joined by Alf Janssen, Sales Director Strategic Accounts for SAP NL and Darragh Power, Sales Acceleration and Leadership Programs for SAP. The three discuss the idea of purpose-led account planning and how this notion connects with a company's purpose and profitability. They explore: - The difference between purpose and objectives- What the current pandemic is doing to purpose-led account planning strategies right now- The level of interest for purpose-led account planning from millennials and Gen Z- How salespeople can get into a purpose-driven mindset Show notes:Consalia LtdPhil Squire LinkedIn profileAlf Janssen LinkedIn profileDarragh Power LinkedIn profileConsalia Mindset SurveyLinkedIn - Like us on LinkedIn!Twitter - Follow us on Twitter!Sign up to our newsletter to stay up to date with the latest podcast episodes. #
As a sales channel, video prospecting is killing it. It's quickly becoming one of the best ways to accelerate your sales. But if you don't know where to begin and jumping into a new prospecting method has left you a little camera shy, then you need advice from the experts. And you're in luck: In this Takeover episode, host Sanjana Murali speaks with Jeb Blount, CEO at Sales Gravy and author of Objections, about how to video prospect like a pro.
Mental Toughness Mastery Podcast with Sheryl Kline, M.A. CHPC
http://www.sherylkline.com/blogIn case you missed my LIVE interview with the incredible Nicole Johnson (Director of Sales Acceleration at Veeam Software), here are a few of the wisdom gems she shared:Share your successes and learnings to help and inspire othersFail forward, fail fast, fail oftenCompete to win, and do it at Veeam speed (ie: go all in, work efficiently, and kick fear and doubt to the curb)Surround yourself with people who will challenge you learn and growThere is NO better time for women's voices to be heard than NOWTo be notified for future interviews be sure to connect with me here on LinkedIn AND to learn more about how to build the mindset and influence for real change, join our comamunity at www.SherylKline.com. #limitlessleader #womenwholead #bHERd #sherylkline #veeamsoftware
Peter Strohkorb is an international Sales Acceleration Specialist Advisor, he is the Founder & Principal of Peter Strohkorb shows you how to check that your sales process aligns with the way your customers now want to buy. It's the only way to sell more, faster, now. You can check him out at https://PeterStrohkorb.com/Sales-Acceleration
Subscribe & Download Listen on Apple Podcasts Listen on Google Play Follow us onSoundCloud Listen on Spotify Guest: Kristie Jones Company / Business name: Sales Acceleration Group Kristie Jones the founder of Sales Acceleration Group. Sales Acceleration Group helps tech start-up companies with sales strategy, process, hiring and coaching and training. Kristie has been a solopreneur since 2016 and grateful each day for the ability to do what she loves and help others at the same time!Show Notes:2:06 minute mark:Agile entrepreneur takeaway: Adversities could be the mother of opportunities. Grab them.Kristie talks about she started her company in 2016 when the venture-backed she was working for decided to put sales group under marketing and disbanded her team. Luckily, a prospective client asked her to train/consult with their sales team giving Kristie an opportunity to start on her own. 5:49 minute mark:Agile entrepreneur takeaway: Grow your network in a very disciplined manner to grow your businessKristie talks about the importance of networking and how she realized after some initial LinkedIn network analysis that she needed more local contacts and consciously grew that network. Her first customer as well as initial set of customers who funded her first year with consulting gigs were a direct result of her network.8:18 minute mark:Agile entrepreneur takeaway: Pricing can be very challenging but agree on value delivered first before pricingKristie talks about the initial challenges especially regarding pricing her services. Her coach Mike Weinberg advised her to stay away from hourly pricing and instead focus on pricing for services and products. She gives us a step by step process of writing SOW, pricing the services at a later point of time and ensuring lining up mutual objectives.12:41 minute mark:Agile entrepreneur takeaway: Have a razor focus on the customer segments you want to serviceKristie talks about her focus on privately funded companies, venture capital companies, and tech / SAS companies instead of spreading all over. She also talks about her process for handling multiple clients simultaneously. Her secret is being super organized.14:51 minute mark:Agile entrepreneur takeaway: Keep on prospecting for new set of customers to fill the pipelineKristie gives advice on power prospecting to fill the top of her sales funnel by engaging in volunteer activities, speaking engagements, CRM system, email marketing.20:49 minute mark:Agile entrepreneur takeaway: Always have a mix of services and products to grow your businessKristie talks about packaging her services into some kind of a product (like training session, book etc.) to max her reach. She is working with a network of other entrepreneurs who have done this successfully. Still, Kristie says she enjoys the one-on-one engagements and the need to balance both.22:32 minute mark:Agile entrepreneur takeaway: Network, join meetups, rely on mentorsKristie gives advice to would be entrepreneurs to (1) first focus on building your network (2) join local meetups/entrepreneurial groups (3) find right mentors.24:57 minute mark:Agile entrepreneur takeaway: Be organized in all aspects of your business like prospecting, operations, and staying in touch with your networkKristie emphasizes the need to stay engaged socially like volunteering,
In this episode we explore the topic of sales intelligence with Philip Schweizer, CEO and CoFounder of one of the leading sales intelligence apps, Sales Wings. SalesWings is a Switzerland based Software-as-a-Service Venture in the domain of Sales Acceleration and Predictive Lead Activity Scoring. It is comprised fo an international, highly heterogeneous and multi-discplinary team of experienced entrepreneurs. In this episode we explore: what is sales intelligence how can it benefit leading businesses who is is sales intelligence for what can it do for a business?
Jeb Blount is the best-selling author of eight books including Sales EQ, Fanatical Prospecting, People Follow You, People Buy You. He is a Sales Acceleration specialist who helps organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. Under Jeb's leadership Sales Gravy has become a global leader in sales acceleration solutions including sales recruitment and staffing, sales on-boarding automation, custom sales training curriculum development and delivery, sales coaching, and online learning. As a business leader Jeb has more than 25 years of experience with Fortune 500, SMBs and start-ups. He has been named one of the top 50 Most Influential Sales and Marketing Leaders (Top Sales Magazine), a Top 30 Social Selling Influencer (Forbes), a Top 10 Sales Experts to Follow on Twitter (Evan Carmichael), a Top 100 Most Innovative Sales Blogger (iSEEIT), a Top 20 must read author (Yes Magazine & Huffington Post), and the most downloaded sales podcaster in iTunes history; among many other accolades. His flagship website, SalesGravy.com, is the most visited sales specific website on the planet.
Gabe Larson, Director of the InsideSales.com Labs and host of the Sales Acceleration podcast, joins us for a special conversation about the end of the month. Gabe's team has just released new information about the best and worst practices of sales teams at the end of the month. Learn what to do and what not to do to make the most of the last few days of the quota period. Learn how to succeed at the end of the month! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more about Sandler Training, contact a local trainer: https://www.sandler.com/freesession Find whitepapers, webinars, and more in our free resources section of our website: https://www.sandler.com/resources Register online for the 2018 Sandler Summit and save over 50%: https://www.sandler.com/resources/summit-2018 Don't forget to subscribe and leave us a 5-star review in iTunes!
Gabe Larson, Director of the InsideSales.com Labs and host of the Sales Acceleration podcast, joins us for a special conversation about the end of the month. Gabe's team has just released new information about the best and worst practices of sales teams at the end of the month. Learn what to do and what not to do to make the most of the last few days of the quota period. Learn how to succeed at the end of the month! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more about Sandler Training, contact a local trainer: https://www.sandler.com/freesession Find whitepapers, webinars, and more in our free resources section of our website: https://www.sandler.com/resources Register online for the 2018 Sandler Summit and save over 50%: https://www.sandler.com/resources/summit-2018 Don't forget to subscribe and leave us a 5-star review in iTunes!
Matt's guest in this episode is Jeb Blount. Jeb Blount is a long time sales trainer, prospector and the best-selling author of eight books including Sales EQ, Fanatical Prospecting, People Follow You, People Buy You. He is a Sales Acceleration specialist who helps organizations reach peak performance fast by optimizing talent, leveraging training to cultivate high-performance sales culture, developing leadership and coaching skills, and applying more effective organizational design. When Matt asked how the salesforce looks today he suprised us with his answer, "It looks the same as it did three years ago, five years ago - the things sales people are doing are the same things they did then. But, there are more ways to fill your pipleline and channels - more opportunities than ever before. Older salespeople are benefitting, but can be overwhelmed with the addition of so many places to interupt the day of prospects and connect." Channels are being clogged, though, because they are so readily available. Matt asked, "How do you break through using these tools?" Jeb tells us, "It's always been hard to break through, even when we had email and door knocking, before social became core channels. Prior to that - doors, phones and networking events." Listen to this - the story of Richard from the UK and how he was persistent until he got through. He KNEW Jeb was a buyer, he KNEW. It's a great success story of knowing your target market and not giving up. Through his companies – Sales Gravy, Channel EQ, and Innovate Knowledge - he advises many of the world's leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on sales, leadership, customer experience, channel development, and strategic account management. Under Jeb's leadership Sales Gravy has become a global leader in sales acceleration solutions including sales recruitment and staffing, sales on-boarding automation, custom sales training curriculum development and delivery, sales coaching, and online learning. As a business leader Jeb has more than 25 years of experience with Fortune 500, SMBs and start-ups. He has been named one of the top 50 Most Influential Sales and Marketing Leaders (Top Sales Magazine), a Top 30 Social Selling Influencer (Forbes), a Top 10 Sales Experts to Follow on Twitter (Evan Carmichael), a Top 100 Most Innovative Sales Blogger (iSEEIT), a Top 20 must read author (Yes Magazine & Huffington Post), and the most downloaded sales podcaster in iTunes history; among many other accolades. His flagship website, SalesGravy.com, is the most visited sales specific website on the planet.