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Waaaaaaaaaay to long in the making we finally blast out the final issue of the greatest comic in history. And it's just as sweet. Now we move onto bigger and worse extras. Enjoy!
Bart starts to look WAAAAAAAAAAY ahead to the start of college football as we look at the first 3 weeks of the season and some big matchups
So we recently went to Disneyland & California Adventure and it wasn't just the Gen X Reverb crew. It was a bunch of our family. Aunts, uncles, cousins, wives, and children (Well, wives and children of course. Right?) So we decided to record a post-Disney Vacation trip report and we've got that brew'n up, but it's not yet ready. Here is another episode for you to enjoy. We went back. Waaaaaaaaaay back into our archives. Archives that are not even of THIS podcast. An archive from our previous podcast, Old Republic Radio. It was a Star Wars podcast. (We grew up watching Wookies, Tauntauns, and troopers on Speeder bikes hissing through the woods on The Moon of Endor. Can you blame us for being fans and podcasting about it?). Ken is visiting WDW Resort while we record, so it's just Mark, Bradley & Justin on this particular episode. We really hope you enjoy this! If you do, please let us know on our Facebook page facebook.com/genxreverb or by email at genxreverb@gmail.com. Send it to a friend who needs some cheering up as well.
The SILVER AND BLACK #RAIDERS are 3-0 for the first time almost TWENTY YEARS... or the last time they ever sniffed a LONG STRETCH in the Post-Season! Let's not get ahead of ourselves, but as I stated to EVERYONE who would listen, the MIAMI FISH-MAMMALS alwaaaaaaaaaaaays play the Raiders tough, and today was no let up for those damn SoFla Bastards!! LOL... In other news, the KC BBQ got "SPIT - OUT" (See what I did there?) by the Garglers of LA, who just happen to be the next opponent for #RAIDERNATION next Monday evening. The Super Blow Fake Pirates went into LA and LOST JUST AS I PREDICTED, so that made me feel sooooooooooo good too!! Lots to CHEER ABOUT TONIGHT... and LOTS TO TALK ABOUT AS WELL... so CALL IN and POP IN VIA VIDEO... it's Ask Captain Jack VICTORY SUNDAY with the PIRATE!! #NFLTALK #RAIDER #SILVERANDBLACK #JUSTWINBABY #COMMITMENTTOEXCELLENCE #ALDAVIS #VEGASRAIDERS #NFL #AFC #NFC #CAPTAINJACKRACKEM #DOX_ENT #CHRONICLESOFTHEBLACKHOLE #SPORTSTALK
Hey guys! Today we’re kicking things off by going WAAAAAAAAAAY back to the basics with your Etsy shop. Today we’re talking about your PRODUCT LINE. You know-- the stuff you sell. Because while I can go on and on about marketing like it’s going out of style (and trust me-- in the upcoming episodes, I definitely will!), but at the end of the day, if you don’t have a strong product line in your shop, no amount of clever marketing is going to bring you that long-term predictable revenue you’re aiming for. And I don’t know about you, but I’m ALL about setting my shop up for long-term success every step of the way. If I’m going to put in all this work upfront, I don’t want to be just a one-hit wonder-- I’m in it for the long haul and financial freedom. So let’s dive on in! // Flagship product Alright-- so first things first: What makes up a strong product line? Isn’t having awesome products enough? Trust me-- I know just how easy it is to get sucked into the trap of "if I can make it, then I should list it" as an Etsy seller (I mean, if you think about it logically: more products = more money, right?!), but I need you to trust me on this: Just because you CAN make it doesn’t mean you should LIST IT in your shop. In fact, I’m going to go so far as to recommend something that you MIGHT not agree with-- you ready for it? ...I recommend that every Etsy seller starts out by focusing on just ONE (gasp!) type of product-- which is known as your FLAGSHIP PRODUCT. Now that term totally sounds more intimidating than it is-- but when I use the term “flagship product” all I mean is that you have ONE major product player in your shop-- and that’s the product that your brand becomes known for. Your goal with having a flagship product line is to be seen as THE EXPERT in this niche-- the "go-to" shop for this particular type of product, and the industry standard that people look to. And it’s a strategy you see in play ALL THE TIME-- even if you don’t realize it. Think about it: When you hear the name “Dollar Shave Club” what product do you immediately think of? Razors When you hear the name “Hydroflask” what product do you immediately think of? Waterbottles And when you hear the name LittleHighbury, my Etsy shop, if you were familiar with me, ideally you would think of baby headbands ;) The reason you see this product line strategy pop up over and over again in small businesses when they start out? IT WORKS. And it is KEY to making those early-on sales-- with the added bonus of not wasting hundreds of dollars in inventory for multiple product types. Now I know you might be thinking right now, “But morgan-- I need to list a bunch of things in my shop so I can experiment and see what sells” and I’m going to tell you- in the kindest way possible-- that logic is flat out WRONG and is actually holding you back. Let’s take a look an example of this. Let’s say you’re in the market for a wedding invitation because YAY you’re getting married-- congratulations by the way-- and you’ve done your research and found 2 awesome invitation designs on Pinterest that link to Etsy shops where you can purchase those invitations. For the first one-- SHOP A, we’ll call it-- you visit their shop and see that they definitely DO sell some wedding stationary-- including the listing you liked. But because they don't want to "limit" themselves in the market, they've also got a line of kids birthday invitations, graduation announcements, raffle cards, banners and more. They don't have a dream customer because they "have something for everyone!" so their marketing copy and turnaround times are all over the place to try to appeal to everyone. You’re not even sure they could get you your invitations on time because there’s no clear-cut wedding stationary turnaround time-- just a generic “custom orders may take longer!” message. Now the second shop--Shop B--is STRICTLY wedding-related. They have invitations, save-the-date cards, RSVP cards-- the entire wedding suite. They have only ONE type of customer in mind-- the bride-to-be; so they're used to working with wedding deadlines, and they understand the importance of attention to detail-- the paper type, the coordinating envelopes-- all of it. They have set policies, exact turnaround times, and a streamlined system for customization. Now, let's imagine, to take it even a step further for our example’s sake, that both of these shops have the EXACT SAME invitation design that our bride is looking for because #copycats on Etsy is a real thing. I want you to honestly answer to yourself: Which shop do you think you would feel most confident purchasing from? The answer is Shop B, of course! In fact, I'm willing to bet that even if Shop A sold the wedding invitations for a little bit cheaper, you would probably STILL purchase from Shop B. Why is this? Shop B looks like (and likely is) an EXPERT in their industry. They understand their product, their customers, and their processes and have them nailed down to a T. And--spoiler alert-- buyer trust is what ultimately converts a browser to a paying customer every. single. Time. Yep, sharing the secrets of the universe here, my friend. So with that example in mind, I need you to go into creating your flagship product line with FOCUS above everything else. I don’t care if you sell candles or party printables or tote bags. FOCUS is absolutely key to a strong product line. How focused should you be With that in mind, you might be wondering, “well then, how focused do I really need to be, Morgan? Like are tea towels enough focus? Or do I need to take it a step further and sell only tea towels with pictures of fruit on them?” And this is where it gets to be a bit of a gray area because each shop niche is so unique. My advice? You shouldn’t go SO niche that there’s no market for it. Tea towels JUST with images of lemons on them, for example? TOO niche. You’d be better off with tea towels that follow a certain design aesthetic-- like typography tea towels or vintage-designed tea-towels. Selling custom tumblers? It’s probably too niche if you JUST have images of bulldogs on them. Maybe broaden your shop to include listings of ALL dog breeds. And finally, maybe you sell party printables. Doing JUST princess themed printables is a bit niche-- focusing on modern kids birthday printables or maybe even just baby shower printables is going to be niche enough for you. But again-- don’t cross over into the kids birthdays AND baby shower printables in one shop. That’s not focused enough. It can be a tricky kind of balance to find, so if you’re stuck, consider taking a look at other successful shops in your niche doing well and see where they draw the line, so to speak. No fail product formula Once you’ve determined your flagship product line “niche,” it’s time to actually decide what designs will go into it. And with that in mind, I’m going to do my best to give you what I consider to be a no-fail product line formula for your shop that you can take and adapt to fit YOUR product line. Just be sure to keep in mind that as you’re designing this product line, we still want all of your items to look like they belong together-- that they’re coming from the same shop owner. Our goal is to have your shop feel like a boutique, not a garage sale! Your product line Alright, so we’ve determined that you just need 1 REALLY strong product line (your “flagship product”) designed with your CUSTOMER in mind. And really quick-- let’s bust the myth that “You have to have 100+ items in your shop to be successful (or add new product every single week)”. Um, no. Believe it or not, you only need 15-20 listings to start making consistent sales on Etsy. So stop the overwhelmed feeling that you’re never going to make it because 15 listings? Totally attainable. Now, if you’re starting from 0, it’s pretty straightforward. But if you’re listening to this with 200+ digital printable listings, you may be wondering how the heck you can even begin to apply a flagship product line to your shop. Never fear-- here’s what I recommend as a breakdown of listings in your shop: 50% relatively neutral options 30% should follow trends in patterns + colors 20% over-the-top fun “out-there” unique options that YOU love Okay, let’s take a look at breakdown of what each of these categories actually mean. Because I bet you’ve got questions-- so let me do my best to answer them! 50% relatively neutral options
Bryan Singer continues his retelling of the X-Men universe by going WAAAAAAAAAAY back to ancient Egypt and resurrecting some blue dude! This movies definitely has shades of Stargate (1994) and The Mummy (1999) with a sprinkle of History Channel's Ancient Aliens thrown in ;-) Matt kinda liked it while Byron was the more typical viewer giving it a decidedly low rating. Enjoy!Directed By: Bryan Singer Budget: $178 MMUSA Gross: $155 MMWW Gross: $543 MMTomatometer: 47%Wolverine: 58First class: 87Xmen1: 81Xmen2: 85Xmen3: 57The wolverine: 71Days of future past: 91Apocalypse: 47Dark pheonix: 23Logan: 93IMDb Plot Summary: In the 1980s the X-Men must defeat an ancient all-powerful mutant, En Sabah Nur, who intends to thrive through bringing destruction to the world. Random trivia: Although not in the movie, Sir Patrick Stewart jokingly informed Bryan Singer that he would be willing to play Mystique, should Jennifer Lawrence "start playing up." He said: "I am so ready to be naked, painted blue, and the world is ready for it too."
Anthony Davis has been officially traded to the Lakers AD'SSSSSSSS ON THE WAAAAAAAAAAY!!!!
What questions do you want your audience asking at any given time? Waaaaaaaaaay back in DZ-05, Stu and Chas examined how shifting narrative point of view (i.e. what the audience knows in relation to the characters on screen) heightens emotions in any given scene. We've now taken that micro idea and applied it to the macro: how can deciding what the audience knows and when in relation to the characters organise your story? Are whole sequences or even acts driven by the audience following a character, feeling concerned about a character, empathising with a character or being absorbed in the irony of knowing more than all the characters interacting on screen. To tackle this topic, Stu and Chas dive in to films that make very conscious structural choices in relation to narrative POV, namely: GET OUT, DUNKIRK and the underrated German film THE LIVES OF OTHERS (with honourable mentions to LA CONFIDENTIAL and MANCHESTER BY THE SEA). Wait till the end to hear poor Stu's mind absolutely blown in relation to the Kuleshov effect. As always: SPOILERS ABOUND Audio quotations used for educational purposes only. Timestamps indicated below. Chapter markers included in the mp3. Special thanks to our Patreon supporters. If you would like more Draft Zero episodes more often, click here! EPISODE LINKS DRAFT ZERO Related Episodes DZ-05: Shifting audience point of view and heightened emotions DZ-10: Midpoint Reversals and The Ride DZ-21: Scene Transitions and the Hook INTRODUCTION LA Confidential [@ 6m 21s] Manchester by the Sea [@ 10m 57s] GET OUT written & directed by Jordan Peele [@ 19m 57s] Vimeo: Get Out - Alternate Ending Jordan Peele on the Nerdist Podcast and on The Movie Crypt podcast Jason Blum on the Nerdist Podcast Find it on Just Watch DUNKIRK written & directed by by Christopher Nolan [@ 50m 15s] Vox: The sound illusion that makes Dunkirk so intense Find it on Just Watch THE LIVES OF OTHERS written & directed by Florian Henckel von Donnersmark [@ 1hr 31m 00s] Find it on Just Watch WRAP UP [@ 2hr 11m 32s] The Kuleshov effect Please send feedback to ask at draft-zero.com, via our web form or twitter @draft_zero! We are @chasffisher and @stuwillis on twitter. Please considering rating or subscribing to us on Apple Podcast! or sharing us on the Social Medias! We like finding new listeners. Thanks to Khrob and Joakim for being patrons. They're good people.
It's the first "half" of a two-part end-of-year spec-talk-u-lar with your friends and mine, Hunter Block and Tyson Saner. One of the greatest Theatrical musicals EVER is discussed...AND: Branston Pickle! Novelty Songs! Italian Horror films! Rock and Roll Wrestling! Avenue Q! We also say goodbye to Waaaaaaaaaay too many people but Hey, we're coping. Happy New Year! :)
Waaaaaaaaaay back in the earlier days of the OSMcast!, we met a young man named Micah Solusod. Turned out he was the English Voice Over Artist for the role of Soul in Soul Eater. Since then, the man has gone to do a whole lot more of that Voice Over Stuff! Guy's been in Wolf Children, Kamisama Kiss, and just recently was one of the main guys in the English adaption of Ping Pong: the Animation! So we decided it was time to get back in touch with the kid, and see what was going down lately. This happened at MTAC 15 to Life this year, in a press conference style sort of the affair along with the Chainsaw Buffet and some other wonderful folks. Please, have a listen.