30 Minute Music Marketing is the show for independent artists and DIY musicians who want to get better at marketing their music. Join Greg and Sheldon as they tackle different topics week by week to help you get better at marketing your music and grow your audience. Together we can do it!
Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you'll have spent a lot of time and money for nothing. In today's 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them. Essential listening. A production of www.elusivecountry.club
So, you've got a song or a piece of content that is POPPING on the socials…what's great but now what? In today's episode of 15MMM Sheldon and Greg talk you through the five things you need to do in order to best capitalise on your success. A production of www.elusivecountry.club
The world seems to focus on new music and streaming services want you to create and release a lot of new music. On today's episode, we'll examine whether you REALLY need to be constantly releasing new music, and if you don't, what should musicians be focusing their marketing efforts on instead. A production of www.elusivecountry.club
AI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music? In today's 15MMM, Sheldon and Greg show you how to construct the best ‘prompt' to get Chat GPT working effectively and then give you several ways it can help with your marketing including: Writing a music marketing plan https://bit.ly/46fc1I2 Write an artist bio https://bit.ly/3XdqDDT Suggest headlines for social content https://bit.ly/46p5fzQ Sheldon recommends the ebook: Prompt For Musicians by Richard Bowman https://prompt.mba/products/prompt-for-artists A production of www.elusivecountry.club
We recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed' was employed as part of the overall social media strategy. In today's 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential viewing for independent musicians who want to build and grow an online community of shared values. A production of www.elusivecountry.club
In the second of our short series we dip back into the topic of making and selling merch if you're a musician who has never sold merch before. In this episode you'll get our advice on what to sell if you're starting out, how much to sell it for and other great start up tips from a musician that's been successfully selling merch for more than 15 years. A production of www.elusivecountry.club
As an indie musician if you've built yourself even a modest engaged audience and you're not making any merch then you're leaving money on the table. In this first of two merch themed 15MMM episodes we'll tell you why DIY musicians should have a merch strategy, what ‘level' you should be at before you start selling merch plus some logistics you need to think about before you start thinking about making ANY merch. A production of www.elusivecountry.club Download this episode as an audio podcast from Spotify or wherever you get your podcasts
TikTok is supposed to be a brilliant tool for marketing music but lots of musicians find that their music and content doesn't ‘pop' on the platform. Sheldon recently posted three music TikToks that collectively had 2.5 million views in just a week! In this episode of 15MMM we'll tell you the secret sauce so you can also use these techniques . You'll learn how descriptions, contextualisation and relevancy all have a part to play too. Want to view the three TikToks mentioned? Find them here: https://vm.tiktok.com/ZMY4XvGp8/ https://vm.tiktok.com/ZMY448Sbc/ https://vm.tiktok.com/ZMY4XEvHd/ A production of www.elusivecountry.club Download this episode as an audio podcast from Spotify or wherever you get your podcasts
A lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch. On today's 15MMM we're going to give you seven suggestions where your audience can still help your music career and they won't need to spend any money in the process! A production of www.elusivecountry.club Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing Spotify or wherever you get your podcasts
We're back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes! Want more Spotify streams? Music marketing experts will probably suggest you need to run social media ads to your Spotify page. In this episode we'll give you two big reasons why that's a BAD idea and suggest what you might want to do instead for a better long term marketing strategy. A production of www.elusivecountry.club Download this episode as an audio podcast from anchor.fm/15minutemusicmarketing Spotify or wherever you get your podcasts
In our sermon today, Michael looks at 2 Timothy Ch 3 and Hebrews Ch 1 and the importance of scripture in the last days. Visit our website www.newlifehaydock.co.uk Join our family morning service every Sunday at 11am. New Life Haydock Phythian Street Haydock
Stranger Things has been very beneficial for Kate Bush, introducing her to a whole new audience. This is one of the benefits of trendjacking, putting your music alongside a popular trend which will aid its discovery. On today's 30MMM, Sheldon and Greg have a deeper look at trendjacking and identify more ways you can use it to bring your content to a whole new set of eyes and ears. Links mentioned in this episode include: TikTok creative centre: https://ads.tiktok.com/business/creativecenter/ Find trending TikTok sounds at ontrend.ai Get TikTok trends from tiktok.com/@misscarolineflett
After being a reluctant TikTok user, we finally embraced the platform and as a result we have tens of thousands of followers and videos with millions of views. On today's 30MMM, Sheldon and Greg share their experiences on TikTokto give you a blueprint in all the ways that musicians can get the best out of the platform.
As DIY musicians we're expected to do it all ourselves: writing, often the recording of our music, artwork and every single aspect of our marketing. There are times where it can be all too much, especially if you have things going on IRL. On today's 30MMM, Sheldon and Greg share five tips to help you avoid music marketing burnout. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
As a DIY musician, you're always creating content to push on your socials but have you noticed how your music content ften operforms worse than the rest of your content. Why is that? On today's 30MMM Sheldon and Greg look at the reasons why that is and offer some solutions to help you try and create the music content which will perform better on your socials. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Are you a musician who has avoided TikTok? Isn't it just videos of people dancing? Can it really help your music career? In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN'T want to use it. We'll tell you how it works, how to grow on the platform and how Sheldon went viral with a video with 1.5 million views. We may be able to change your mind! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
It's the start of a new year and there's no better time to try new strategies to get your music out there. On today's show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022. What are YOU doing that's new in 2022? A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
In the UK live shows and festivals are returning. Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he's noticed a LOT of mistakes being made. Today's show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tips when approaching venues and promoters for a slot too! See also our earlier show on How To Approach Festivals https://www.youtube.com/watch?v=83QERwth5iM And How To Write A Good Band Bio https://www.youtube.com/watch?v=sQlGyifjwCQ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income. So why do some ‘mid tier' artists with record deals and modest fanbases claim that they lose money from touring? In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY artists and give you tips to make sure you can tour and play gigs at a profit.
Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process. In today's episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when running ads of your own. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small. We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online. They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability. Sheldon and Greg also discuss The KLF’s manual which can be read here https://freshonthenet.co.uk/the-manual-by-the-klf/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
After something of a hiatus...we're back! You need every little help to market your music right? What if I told you you could use the world around you to help your music reach a bigger audience. Welcome to the world of trendjacking. In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested in what you do. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when people are likely to buy their tickets and the groundwork you’ll need to put in before those tickets go on sale. If you want to start making money from live streams, this episode is definitely for you. Greg also goes through some of the tech used to broadcast the show for the ticket buyers. For promoting live shows in general see Episode 5 of 30MMM here >> https://anchor.fm/dashboard/episode/e3pjk8 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
There are many paid services out there that offer to boost the number of your Spotify plays. You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio. Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using media.info as an initial research tool when trying to find radio stations to submit music to. Follow Katy on Twitter at @KatySkylab and listen to her show on Skylab radio show Mixed Feelings', Mondays at 10pm GMT on htp://skylabradio.com/listen A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Several months into lockdown are you on content burnout? Have you been live streaming to a standstill? Maybe you still can’t get back into the studio and are unable to release new music? Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen? Sheldon and Greg are here to give you four ideas to try that will give you new music and music videos with zero stress involved. The video creation site mentioned in the show is rotorvideos.com/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future. But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets? Sheldon and Greg are here to answer all these questions and more! The artist/venue promo platform mentioned on this show is sidedooraccess.com if you need to check them out. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown. With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket? In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on how to create a marketing and sales strategy to get the most out of both. A production of www.elusivecountry.club
We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation. Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch. Give the show a listen to make sure you get the most out of this lockdown period. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone! You can connect OBS to Instagram using https://yellowduck.tv/ Connect OBS to multiple online platforms with restream.io A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com Download this episode as an audio podcast from anchor.fm/30minutemusicmarketing or wherever you get your podcasts
We’re all still in lockdown but what have we been up to this past week from the confinement of our homes. Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room. The free Zoom e-book for musicians mentioned by Sheldon can be found at musictechexplained.com Feel free to let us know what you have been getting up to during lockdown. Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
The world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house. Stay safe everyone! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
We have guests on this week’s show! Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England. As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far. Are your experiences in music marketing similar to theirs? Check out Midnight At 6 here: instagram.com/midnight_at_6/ twitter.com/midnightat6 A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
So you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place. As a result it’s getting there on you Spotify page with ‘
Successful DIY musicians have a lot of tasks to undertake. Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows? In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own local shows to see if the benefits outweigh the risks. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Writing a good band or artist biography is a tricky task. Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole. In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% accurate with the truth! A production of www.elusivecountry.club
If you’re a DIY musician releasing an album in 2020 it can seem a little daunting. It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing marketing strategies you need to take depending which stage you are at within your DIY musician career. The episode rounds off with seven essential album marketing rules. You won’t want to miss this one. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
We’ve had a raft of questions submitted to the show from a DIY musician who is just starting out so we’ve dedicated this week’s show to answering them. What should you do if you’ve released too much material too soon? What’s the best non music content to help grow your brand? Can Spotify For Artists help you to grow your audience? Should you continue to market old music or crack on and only market your new stuff. All these questions get answered and much, much and more. The books recommended by Sheldon in this episode are: Crushing It: https://www.amazon.co.uk/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676/ How To Make It In The New Music Business https://www.amazon.co.uk/How-Make-New-Music-Business/dp/1631494791/ The Art Of Asking https://www.amazon.co.uk/Art-Asking-learned-worrying-people/dp/0349408092/ See Episode 17 of 30MMM for our favourite marketing podcasts https://anchor.fm/dashboard/episode/e7mpeq
As a DIY musician, how do you track how well you are doing? You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems! A production of www.elusivecountry.club
Have you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning up!. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding. In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
It’s the start of the new year and what better time to look at ways to improve your music marketing in 2020. In today’s 30MMM episode Sheldon and Greg examine five things you can do to help you improve your music marketing and your overall success in 2020. There’s no better time to start to make those improvements. The book that Sheldon recommends during the show is Early Stages: A Guide To Booking Gigs by Joe Ogden https://www.amazon.co.uk/Early-Stages-Guide-Booking-Gigs/dp/8409117746/ A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
It’s a simple fact that before you can tell someone how good you music is...you need to attract their attention first. In the last 30 Minute Music Marketing of 2019, Sheldon and Greg look at the basic ways you can do just that. Once you think about your music marketing as methods of attracting attention...it could just change the way you look at the whole process! Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Christmas is nearly upon us. We think Christmas is a great opportunity to connect with people and let the ‘calendar’ help market your music. With that in mind are there other events within the calendar or other scenarios that could introduce or remind people of your musical offerings. Of course there are. Sheldon and Greg take a deep dive and give you some examples. Don’t forget to subscribe and tell your musician friends about the show too! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
Releasing new music is great for any artist because it engages your old audience and gives you an opportunity to find new fans. It’s exciting and it’s your best opportunity to grow but many musicians musicians fall short because they haven’t given the marketing of that single enough thought. In today’s 30MMM episode Sheldon and Greg look at eight things you need to do before you release your next single. Is this a marketing plan? It doesn’t cover everything but do these eight things you’re well on the way to a successful single release! Want us to give our advice about a particular marketing topic? Let us know in the comments below. Don’t forget to subscribe and tell your musician friends about the show too!
So you’ve been booked to play a gig. That’s great but maybe you don’t want to do any marketing for the show because that’s the responsibility of the promoter, right? In today’s 30MMM Deep Dive Sheldon and Greg look at all the parties that are often involved in promoting a gig (venue, promoter and artist) with a view to finding out whose job it really is to market that show.
At 30MMM we always like to give you the benefit of our real life music industry experience. Sheldon’s bands ticket sales are up and some shows are selling out faster than ever. We think we know the reason why and it’s a strategy that can be replicated by everyone...including YOU!
If you’re struggling as a DIY musician getting little to no attention, no traction, and no audience growth what should you do? Well, you need to reflect because chances are you might be sabotaging your own career in some way. In today’s 30 Minute Music Marketing, we look at five possible ways where you could be going wrong and give you strategies as to how to get things back on track. A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarketing.com
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