Podcasts about Sheldon

Leighton Sheldon has spent more than 20 years building Just Collect by asking questions, studying the market, and treating each collection as part of someone's story.In this episode of Passion to Profession, Leighton shares why he chose the sports card industry over a career in consulting, what he learned working at Leland's, and how those lessons shaped his approach to buying collections.He also tells the story of purchasing nearly 1,000 Goudey cards in Arizona, including 18 Babe Ruth cards, and explains why trust mattered more than pressure in closing the deal.We also discuss the problem that led him to cofound AuctionWire, the role content has played in his business, and the traits that give people staying power in the hobby.Sign up for Hobby Jobs and The Weekly Rip for freeA special thank you to eBay for sponsoring Passion to Profession. The biggest and best marketplace to buy your next favorite trading card.Get exclusive content, promote your cards, and connect with other collectors who listen to the pod today by joining the Patreon: Join Stacking Slabs Podcast Patreon ★ Support this podcast on Patreon ★

In this episode, Rick Sheldon, co-founder of Land Ally, shares insights into land acquisition strategies, the power of JV models, and how AI is transforming real estate operations. Discover how innovative marketing, entitlements, and tech-driven processes are reshaping land investing.     Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Today's show is brought to you by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off. Dave Kellett is back from San Diego Comic-Con 2026, and he brought receipts! After 27 years of exhibiting at the show, Dave just had his best Comic-Con ever — including an absolutely bonkers $6,000 Sunday. But a big gross number doesn't necessarily mean a big payday. Brad and Dave dig into the actual economics of exhibiting at one of the world's biggest conventions: booth fees, sales tax, travel, merchandise, lost studio time, and the advantages Dave has because he lives within driving distance of San Diego. After roughly $19,600 in gross sales, Dave estimates his actual profit at about $11,000. Then, they get into the stuff you can actually use at your next convention: Track your sales throughout the day When sales slow down, get active Use drawing as theater Pay attention to your product mix Think about revenue per square inch Let the market prune your merchandise Your merchandise should say something about the buyer — not about you SPONSORED BY HOGAN'S ALLEY This week's episode is sponsored by Hogan's Alley, the fantastic magazine devoted to comics history, cartoonists, and the art form we love. Visit HoganMag.com and use the discount code COMICLAB10 for 10% off. MORE COMIC-CON ADVICE ON PRO TIPS Dave had another 15–20 Comic-Con topics he wanted to cover, so we're continuing the conversation on ComicLab Pro Tips with a deeper dive into conventions, exhibiting, merchandising, and Dave's approach to making a convention financially worthwhile. To hear those episodes, join us at Patreon.com/ComicLab. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

PENNY FINDS THE ONE CHRISTMAS GIFT THAT EVEN SHELDON CAN'T CALCULATE! Limited Time Offer – Make healthy eating simple. Get Huel today with my exclusive offer of 15% OFF online with my code REJECTS at huel.com/REJECTS. New Customers Only. Thank you to Huel for partnering and supporting our show! John Humphrey & Aaron Alexander continue their first-time The Big Bang Theory Season 2 reaction with Episodes 11–15. These five episodes deliver the beloved Christmas exchange involving Leonard Nimoy's napkin, Howard's disastrous killer robot, Sheldon's scientific friendship algorithm, Penny's financial crisis, and the unforgettable debut of Leonard's mother, Dr. Beverly Hofstadter. John & Aaron react to “The Bath Item Gift Hypothesis,” “The Killer Robot Instability,” “The Friendship Algorithm,” “The Financial Permeability,” and “The Maternal Capacitance"! The Big Bang Theory Season 2 Episodes 11–15 Full Reaction Watch Along:   / thereelrejects   Created by Chuck Lorre (Two and a Half Men, Mom) and Bill Prady (Dharma & Greg, The Muppets), The Big Bang Theory stars Jim Parsons as Sheldon Cooper (Hidden Figures, Young Sheldon), Johnny Galecki as Leonard Hofstadter (Roseanne, National Lampoon's Christmas Vacation), Kaley Cuoco as Penny (The Flight Attendant, Harley Quinn), Simon Helberg as Howard Wolowitz (Florence Foster Jenkins, Annette), Kunal Nayyar as Raj Koothrappali (Trolls, Criminal: UK), Christine Baranski as Dr. Beverly Hofstadter (The Good Wife, Mamma Mia!), and John Ross Bowie as Barry Kripke (Speechless, Veep). John & Aaron discuss Sheldon's gift-giving calculations, the legendary Leonard Nimoy napkin, Penny's Christmas present, Howard's battle robot, Barry Kripke's introduction, Sheldon attempting to manufacture a friendship, Penny borrowing money, Christine Baranski's hilarious debut as Beverly Hofstadter, and more classic Jim Parsons moments. Follow Aaron On Instagram: https://www.instagram.com/therealaaronalexander/?hl=en Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

Retired agent Sheldon Fung reviews the Weapons of Mass Destruction (WMD) Sacramento Division investigation of James Christopher Malcolm, who used the online moniker "Dark_Mart." Malcolm was charged and convicted for possessing abrin, a deadly biological toxin similar to ricin found in the seed of the rosary pea, a tropical plant. He knowingly sold vials of abrin to individuals planning to use the biotoxin to kill others. Malcolm was also convicted of the unlawful dealing of explosives and firearms. Sheldon Fung served in the FBI for 21 years. Check out episode show notes, photos, and related articles: https://jerriwilliams.com/408-sheldon-fung-abrin-biotoxin-for-sale-weapons-of-mass-destruction-case/ Join my Reader Team to get the FBI Reading Resource - Books about the FBI, written by FBI agents, the 20 clichés about the FBI Reality Checklist, and keep up to date on the FBI in books, TV, and movies via my monthly email. Join here. http://eepurl.com/dzCCmL    Buy me a coffee - https://www.buymeacoffee.com/JerriWilliams Check out my FBI books, non-fiction and crime fiction, available as audiobooks, ebooks and paperbacks wherever books are sold. https://jerriwilliams.com/books/

Cartoonist Fran Sundblad, creator of Tiff & Eve, joins Brad for a wide-ranging conversation about creating character-driven comics, finding an audience on Reddit, and learning when not to chase the algorithm. Fran traces Tiff & Eve from its beginnings in her sketchbook to a comic that regularly reaches thousands of readers. She explains how Tiff and Eve represent two very different impulses — Tiff as the superego and Eve as the id — and shares a terrific character-development exercise: Lock your character in a room and ask what they do next. If you don't know the answer, you probably don't know the character well enough yet. Fran and Brad also talk about finding humor in the characters themselves rather than building every strip around a traditional punchline. That approach has helped Tiff & Eve explore Fran's experiences as a trans woman while remaining first and foremost a funny comic about two friends. In this episode: How Tiff & Eve grew out of Fran's sketchbook Writing two characters as opposing parts of your own personality Fran's “locked room” test for determining whether a character is fully developed Character-driven humor vs. setup/punchline comedy Using comedy to make personal experiences relatable What happens when readers interpret your comics differently than you intended Why Fran refuses to explain a joke Surviving hostile comments, Reddit Cares abuse, and the stranger side of online audiences Why cartoonists should post comics to their Reddit profile, not only to individual subreddits Learning the culture of each subreddit instead of treating Reddit as one giant audience Formatting comics differently for different communities — including designing images so Reddit's mobile crop doesn't hide important information Why fewer clicks usually means more readers The danger of chasing trends, politics, and viral Reddit “meta” events simply for upvotes Why a huge viral hit may produce surprisingly few new followers or Patreon supporters Why effort and artistic complexity don't necessarily translate into social-media success The value of clarity, brevity, and consistency on Reddit Knowing when a topical comic is nevertheless necessary because it's true to the characters Sunday Comix, a webcomic collective and email newsletter designed to help cartoonists reach readers without depending entirely on social-media algorithms Fran's experience offers an especially useful reminder for cartoonists trying to build an audience online: don't confuse attention with audience growth. A trendy comic might earn tens of thousands of upvotes, but the work that builds a lasting readership is the work that gives people a reason to come back for your characters. Find Fran Sundblad and Tiff & Eve: Website: FranSundblad.com Bluesky / Instagram: @TiffAndEveComics Reddit: u/CrazyGnomenclature Sunday Comix: https://sundaycomix.com/ You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

See what the team at The Successful Bookkeeper has on right now →Jon Sheldon has lived through more transitions than most people can imagine — Marine Corps infantry, corporate finance director, and now founder of Belleau Wood Coaching. This episode is a practical conversation about what it actually takes to lead yourself and your team well: getting clear on purpose, planning for what will go wrong, and building the kind of confidence that only comes from taking action. Whether you're just starting your bookkeeping practice or managing a growing team, there's something here for you.Chapters[00:00] Purpose as the Common Thread[02:54] Jon's Background: Marines to Finance[08:00] Life's Purpose vs. Purpose Right Now[10:48] Accepting the Cost of Transition[15:00] Contingency Plans Beat Burning Boats[17:54] The Six-Step Decision Framework[22:00] Failure, Resilience, and Confidence[26:00] The Four-Pillar Performance Blueprint[31:00] Accountability and Radical Honesty[34:00] How to Connect with JonPurpose Is Not Just a ClichéJon believes purpose is the most overlooked driver in business — and in life. "Most people I run into don't ever take the time to, or have never taken the time to, really plan it out or think about what, how are they living a purposeful life?" It doesn't have to be a grand existential answer. Finding what fills you with purpose right now is enough to start leading better — yourself and the people around you.Plan for What Will Go WrongOne of the most practical ideas Jon brings from his Marine Corps days is what he calls "accepting the cost." Most people building a business focus on the vision and avoid thinking through what could go wrong — because they don't want to scare themselves out of it. Jon flips that: "Most battles are won with better contingency plans. That's how most missions are won — by thinking through the challenges and obstacles that are inevitably going to come." Knowing your worst-case scenarios in advance doesn't kill confidence. It creates it.A Six-Step Decision FrameworkJon teaches a repeatable process he calls Clarity, Condition, Cost, Align, Act, Adapt. Get clear on what you're deciding. Do a gear check — do you have everything you need? Establish the cost of what could go wrong. Make sure your first action actually aligns with your goal. Act. Then adapt based on what you learn. "I've had the best plan and then the first action has nothing to do with pushing my business forward." The framework keeps that from happening.Failure Is Part of the DealJon is direct about this: failing is how you build the confidence to lead. "You might not hire the right person the first time. You might not make a great investment here or there. It's how you bounce back from that and get resilient that's going to really boost your confidence." If you're just getting started, expect some rough patches. If you have a clear purpose tied to where you're going, those rough patches are easier to push through — because the destination still matters.The Four-Pillar Performance BlueprintJon works with every client through a four-pillar framework: Purpose (your why), Vision (a day-in-the-life picture of where you're headed, three years out), Ecosystem (who and what you're surrounding yourself with — including your tools and your workspace), and Motivators (what actually energizes you to take action). From there, his coaching is high accountability and action-driven: clients leave every session with a tracked action step, session notes, and metrics they've defined themselves. As Jon puts it, he's "tactfully tough and radically honest" — because most business owners don't have enough people in their corner telling them the truth.Links mentionedBelleau Wood Coaching website: belleauwood.coachInstagram: @belleauwood_coachingLinkedIn: Jonathan Sheldon (search "Jonathan Sheldon Belleau Wood Coaching")Start With Why by Simon SinekAbout the guestJon Sheldon is the founder of Belleau Wood Coaching and a former Marine Corps infantryman who completed two back-to-back deployments to Iraq, leading 13 Marines through more than 200 combat missions. After leaving the military, he built a 14-year career in financial planning — running his own practice and then directing a regional team — before going full time into leadership coaching. He works with business owners and their teams on purpose, decision-making, and building the kind of resilient confidence that actually holds up when things get hard.About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast and co-founder of Pure Bookkeeping and The Successful Bookkeeper. He started this work because of his father — a brilliant electrical contractor who worked twice as hard as he should have had to, because nobody on the financial side was in his corner. That gap is what The Successful Bookkeeper exists to close. His view: bookkeepers are the most undervalued force in small business — and every bookkeeper who builds a real business changes two families: theirs, and their clients'.

SHELDON DECLARES WAR ON PENNY—AND LIZARD-SPOCK ENTERS THE CHAT! Limited Time Offer – Make healthy eating simple. Get Huel today with my exclusive offer of 15% OFF online with my code REJECTS at huel.com/REJECTS. New Customers Only. Thank you to Huel for partnering and supporting our show! John Humphrey & Aaron Alexander continue their first-time The Big Bang Theory Season 2 reaction with Episodes 6–10. These five episodes introduce Sheldon's intensely devoted admirer Ramona Nowitzki, ignite an apartment-wide feud between Sheldon and Penny, and bring Dr. Stephanie Barnett into Leonard's life. From Sheldon's infamous three-strikes system and the birth of Rock-Paper-Scissors-Lizard-Spock to Howard's romantic misfire and Sheldon meddling in Leonard's new relationship, John & Aaron react to “The Cooper-Nowitzki Theorem,” “The Panty Pinata Polarization,” “The Lizard-Spock Expansion,” “The White Asparagus Triangulation,” and “The Vartabedian Conundrum”! Follow Aaron On Instagram: https://www.instagram.com/therealaaronalexander/?hl=en Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we bring delicious island flavors and home hacks to your kitchen. First, Puerto Rican home cook Omi Hopper joins us to talk about her love letter to Puerto Rico and the journey that started it all. She teaches us her secrets, aka the key seasonings to delicious traditional Puerto Rican dishes like her Mofongo, mashed plantains with garlic and pork cracklings. Omi's latest book is Cooking con Omi: A Love Letter to Puerto Rican Home Cooking. Then, we take a trip to another island with Top Chef finalist Sheldon Simeon to explore the global flavors of Hawaii. Sheldon shares his favorite home cooking hacks and the family recipes he learned from his dad. He leans on everyday pantry items to create family-style meals that are easy to whip up and delicious, like his over-the-top Loaded Mandoo recipe. Sheldon is the author of Cook Real Hawai'i, and his latest book is Ohana Style: Food from Hawai'i, for Your Family.Subscribe to @TheSplendidTable on YouTube for full podcast episodes and full-length video interviews!Broadcast dates for this episode:August 14, 2026 (originally aired)Your support is a special ingredient in helping to make The Splendid Table. Donate today

Although we typically focus on the bright side of being independent cartoonists, a listener asks us to address the downside of webcomics. We'll talk about time management, burnout, financial insecurity, and reader interactions. Then we realize that all those drawbacks have one very important thing in common — and it's not what you'd expect! TODAY'S SHOW ComicLab gets someone engaged! The worst parts of being a webcartoonist. Creativity isn't always consistent. Success doesn't eliminate insecurity. The business work never disappears. Webcomics demand interaction. The drawbacks are the flip side of the benefits! Is the direct market disappearing? Grieve the comic-shop dream—and move forward. Getting outside your comfort zone. Comedy can strengthen dramatic storytelling. Beware the shiny object. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

In this episode, Joseph sits down with Jon Sheldon, founder of Belleau Wood Coaching, a business, leadership, and team‑performance coaching practice built for people who are ready to operate at a higher standard.Jon brings 20+ years of experience in obstacle‑oriented problem solving, executive coaching, and team alignment. His approach blends raw instinct with refined judgment — helping high performers get unstuck, build clarity, and WILL their future into existence.This conversation dives into the realities of leadership, the courage required to change, and the systems Jon uses to help CEOs, sales leaders, and teams execute with precision.Jon's origin story — how he discovered his knack for seeing obstacles from 30,000 feetIkigai — why purpose matters and how to find yoursRadical honesty — the foundation of Jon's coaching philosophyWhy high performers get stuck (and how to get unstuck fast)The difference between “busy” and “effective”How teams build trust, communication, and accountabilityThe Blueprints, Briefs & Battleplans framework for team performanceWhy most people wait too long to hire a coachThe mindset shift that changes everything: Aim Small, Miss SmallHow to reset your standard and build a future you actually wantClarity beats intensity — you don't need more effort, you need better direction.Vision alignment is a multiplier — when leaders get clear, teams accelerate.Accountability isn't punishment — it's the fastest path to growth.You're not stuck — you're just operating without a defined pathway.Coaching is for the ready — not the perfect.Obstacle‑Oriented Coaching — solve one specific challenge in 45 daysDay Facilitation — deep‑dive clarity and alignment sessionsQuarterly Commitment — long‑term growth and executionCustom Team Engagements — Blueprints, Briefs & Battleplans for organizational performanceLearn more at BelleauWood Coaching:https://www.belleauwood.coach/

Travis Currah and Sheldon Jones preview Week 11 of the 2026 CFL season!   00:00 - Open 04:25 - Mailbag 16:07 - Sheldon's CFL Power Rankings 18:53 - Halfway point of the season 23:28 - BC Lions @ Calgary Stampeders  35:38 - Ottawa RedBlacks @ Winnipeg Blue Bombers   49:18 - Toronto Argonauts @ Edmonton Elks  01:01:05 - Saskatchewan Roughriders @ Hamilton Tiger-Cats   Become a YouTube member: https://www.youtube.com/channel/UCp1-WTbs82THRNHc-RQbCVA/join    2 and Out Merch: https://2-and-out-cfl.myspreadshop.ca/    Patreon: https://www.patreon.com/2andOutCFLPodcast 

Sheldon Poon, Founder of Drive Marketing, helps established brands go from Wholesale to D2C through performance-driven advertising grounded in data, technology, and human expertise. He is driven to build a company that reflects his values—one where people enjoy their work, have flexibility and autonomy, and continuously learn from and teach one another. In this conversation, Sheldon introduces The A.I.D.A. Framework—Attention, Interest, Desire, and Action. He explains how businesses can eliminate friction across the customer journey, use clean data to improve AI-powered campaigns, and balance automation with human strategy. Sheldon also discusses why genuine relationships are driving B2B growth, how AI is reshaping internships and early-career development, and how Drive Marketing helps successful wholesale brands build direct customer relationships without jeopardizing their valuable retail partnerships — Go from Wholesale to D2C with Sheldon Poon  Good day, listeners. Today, I have Sheldon Poon as our guest. He’s the Founder of Drive Marketing, a Montreal-based paid ad agency specializing in performance-driven marketing with a heavy emphasis on using data to make informed strategic decisions. Founded in 2013, Drive Marketing positions themselves as a technical-first partner that bridges the gap between business goals and technical execution. So they’re not a creative agency. They are a technical agency improving your ads. Sheldon, welcome to the show.  Yeah, thanks for having me, Steve. I’m happy to be here. Yeah. Great to have you here. And my first question is, what is your personal why, and how are you manifesting it in the business? How are you contributing to human flourishing?  That’s a very big question for a small ad agency.  It is.  Yeah. So when I first started the company, I kind of, like a lot of entrepreneurs, right, it came from me kind of looking at my life and where I was in my career and kind of getting frustrated at what I was seeing with my day-to-day job. So I was in a very, very privileged position. I was able to take a bit of a sabbatical from my day job where they held my position, which was great, because if everything went downhill, I could always just jump back to my job.  And I was like, “You know what? Like, I have an opportunity here. I’ve always wanted to start a business.” But because I had been working for somebody else for almost, at that point, I think like a decade and a half, I had a lot of experience, and I saw a lot of things that I was like, “This is what I don’t want.” So when I started my company, my internal mission and vision was to build the company that I would want to work at, to build the company that is kind of true to myself and my values, and something that I would enjoy going into day to day.Share on X And then what does all that mean? So the company that I wanted to work at, as I started working and hiring people, what I found was I wanted to have flexibility in my schedule. We treat everybody on the team as an adult. Everybody’s responsible for their workload. And as long as they meet their deadlines, I don’t care when you’re clocking in, clocking out. I’m a night owl. I like working till like midnight, 1:00 a.m. I don’t like doing mornings, so I’m often coming into the office late.  A lot of my team are doing the same thing. Some of them are early risers, and they like to leave early to have their afternoon free. So as long as everybody’s more or less—everybody’s on top of their tasks and more or less working during the day so that we can have our interactions and meetings, that’s perfectly fine. Another thing I think that's core to what I wanted to build was that I've always been very passionate about learning and teaching. In another life, I was teaching high school.Share on X  And when I started building the company, one of the things that we made very clear when we’re hiring is that everybody on the team learns because they’re passionate about what we’re doing. And everybody on the team teaches. Even if you’re just an intern coming in, we need to know your perspective because you’ll have a different perspective than me, who’s been doing this for like two decades, where I’m kind of blind to maybe some of the newer stuff that’s happening or some of the stuff that’s like on the ground.  And I want to know when I talk to our interns, when I talk to our juniors, like, “Hey, guys, what are you seeing?” Like, you guys are—you guys are like 20 years younger than me in some cases. Like, I want to know what’s going on with the kids. My personal, like, kind of like personal why of this is that it’s not so much about the end goal. I want to make sure that I enjoy my day-to-day, I enjoy what we do, and I’m not going to pull my hair out going into the office. So, like, I think we built something where everybody on the team is excited to work on stuff because they’re doing the work that they would want to be working on.  They’re learning the stuff that they would want to be learning, and then they get to implement it in a way that is impactful for the company, for the client, for what we’re doing. And my challenge as a leader is to figure out, okay, how do we take that exciting stuff and make it so that it generates money for the company so that we can all continue doing this? Yeah, this is very inspirational. I love it. You’re tapping into people’s curiosity, desire. I like the learning organization idea as well. So do you have a framework for this? Because this podcast is all about frameworks.  Yes.  How can someone create something like that? What are the steps to create it?  So it’s not one framework. Like I said, I’m very passionate about a lot of different topics, and one of the things that’s a personal interest of mine is just business. So, like, looking at business case studies, and from that you start seeing what works and what doesn’t. It’s a lot of different frameworks kind of layered on top of each other for various reasons. For the practical ad side, what we do for our clients strategically, there's a framework there that we like to use called AIDA. So attention, interest, desire, action.Share on X  Very standard funnel. The idea is that the reason we like using this is because when you break down the customer journey, this process is just logical. It’s been proven time and time again. If you’re going into Marketing or Business 101, this is one of the first things that you’re going to learn about. Like, what is a funnel? A funnel is, you know, the client’s never heard of you before, and you do something to grab their attention.  Now they’ve heard of you, but that’s not enough. You have to have many touch points, and you have to build interest. So, like, once they’ve heard about you, you got to make sure that it’s a good fit and they’re interested in the pain point or the thing that you’re fixing for them in their lives. And then if you hit them up with that interest message often enough, they’ll start imagining how their life is better with your product or service, and that creates desire. And then once you continue hitting them up at desire, as long as you don’t have any friction between the desire piece and the final call to action, then you’ll get that action at the bottom.  And the thing that people talk about, like, there’s a lot of people that talk about this framework, but I don’t think they’ve studied it properly. Because when you actually look at the history of it, this framework was first introduced in 1898 in a magazine that was talking about ads. This framework arguably predates the term marketing. And when you think about how that framework looks in modern day, it’s changed a lot, right?  When you were running ads in the early 1900s, you could get away with saying whatever the heck you wanted and making whatever wild promises just to get people’s attention. The way that you did it was you maybe had, like, some sort of print or some sort of, like, literally talking to people, getting them to show up to a convention or an expo back in the day, and having those interactions with their audience.  Fast-forward over 100 years, and it looks very different how you grab attention today. Paid ads. People talk about SEO. People talk about viral content. It’s very much changed. What hasn’t changed is the framework. So what that tells us is that human behavior, right? So the framework is based on human psychology: attention, interest, desire. These are all things that are, like, within the human experience. That has not changed. What’s changed is the other end. The technology has changed, so how you implement that.  So the strategy is still the AIDA that we use, right? But our tactics are constantly changing. Now we’re looking at AI. The new thing about ads is that Google just announced that they’ve added an extra option next to PMax, which is the AI option, so that you can actually start showing up in Gemini. So now this has changed our tactics. But our strategy is still based on this human psychology. That's the framework over on kind of the front end.Share on X And then, like I said, we have a bunch of other frameworks. I don’t know how much you want me to get into it, but for hiring, for internal processes, for all sorts of things.  Yeah. No, no, no. I love it. I love the AIDA. It’s been a long time I heard about it, and I love the simplicity of it, and I think it still works. So you mentioned something that really interests me. You said that you grab the attention, interest, building the desire, and as long as there’s no friction in the desire, then you’re going to get—the call to action is going to work. So what do you mean friction, and give me some examples of what it could look like.  So when you’re talking about AIDA and you’re talking about funnels, especially when you’re talking about online, it’s all very, very quick, right? So there’s a couple of terms here. So when you’re at top of funnel, your main thing is—it’s called a funnel because at the top it’s very, very wide in terms of the audience you want to hit up, and you want to try to get out to as many people as possible. So a lot of people, when they’re thinking of marketing, they’re thinking of the top of funnel, whether they realize it or not.  Further down is you’re trying to get a more complex message across. So the practical way to think about it is at the top you’re trying to run ads that’s just very flashy and getting people to stop the scroll. So if they’re on Instagram or something, you literally want them to stop, and you want them to read a quick thing that gets them to click. Once they’ve clicked on it, they’re ending up on a landing page, and that landing page has information that hopefully connects to the audience in a meaningful way, and they’re interested in reading more.  An example of friction would be if you click on an ad that’s purple, and then you end up on a landing page that’s black and white or red. That difference in color, that difference in style creates a friction point that psychologically, it makes the person pause and go, “Wait, did I just end up on the wrong page?” So when you have, like, a very close alignment between each of those levels, it reduces the friction and increases the chances that people will go down.  So the most important friction point that people need to be aware of is, like I just talked about the top of funnel, the opposite end, the bottom of funnel, is where there's the highest intent.Share on X So you can imagine at the top of funnel, because people have never heard of you before, their intention to buy from you is probably very low or very limited because they don’t know you yet. But once you’ve done all that work to get to know them and create a relationship with the brand, you’re at the bottom of funnel, and that point is critical.  You need to make sure that by the time you’ve warmed them up and everything’s ready to go and the target person is very interested in taking that final step, that somebody else doesn’t come and grab them. For example, like, the very real-world example. If you think about some of the biggest marketing companies in the world, so let’s take McDonald’s and Burger King as examples, right? Because everybody knows those brands. If McDonald’s has taken so much effort to be on billboards and be in front of you, and you’ve seen the brand and you know it, and you’re walking down the street and you’re hungry, and then at that moment of intent, as you’re walking around downtown, you’re like, “I could go for a quick burger right now,” and you know that you’re looking for a McDonald’s, but as you’re walking, you come across a Burger King, you’re like, “Yeah, that’s close enough.”  And then you’re going to walk into the Burger King and do the transaction there. Online, what that looks like is when somebody is doing that final search. So let’s say Summit OS is selling T-shirts, and you’ve done a bunch of work and people love the brand and they’re looking for a specific type of T-shirt that you sell, but they can’t remember quite exactly what it is. They’re like, “Oh, I think it was Summit OS something T-shirt.” And then when they type that in, somebody else’s sponsored ad comes up.  Well, now they probably grabbed that traffic that you took all that time to warm up. If you end up on the landing page, when you scroll down to the bottom, okay, I want to buy this T-shirt. I’m happy with everything that I’ve seen, but now you’re asking for an email, you’re asking for, like, a bunch of things. You click on a button, it doesn’t work. Those are extra friction points that prevent a person from taking action. When you’re looking at the entire funnel, you got to make sure that from a technical standpoint, from a user experience standpoint, from a getting-in-front-of-them-in-the-right-moment standpoint, everything hits, especially in this digital economy where everything’s very, very fast.  So anything that goes wrong, anything that creates a question, anything that creates a frustration point or any opportunity for somebody else to come in and grab that traffic at that moment of intent, those are friction points that you want to address and you want to track and you want to find. And you can imagine how there’s a lot of complexity in that. There’s a lot of testing, there’s a lot of work to make sure that that doesn’t happen.  That’s fascinating. Do you have a process for how you do this, how to eliminate frictions?  Yeah. We have a team that does QA and walks through the entire thing and has to do constant testing because what we’ve seen is a lot of other agencies are using AI tools and shortcuts. And lo and behold, a lot of these tools don’t work and they give back false positives, false negatives, and it’s not as good as just taking the time to go through the funnel yourself and make sure everything’s working properly. And it sucks because it’s a lot of work, but that’s how you get the best results, is just by having someone double-check it.  And it’s not to say that we don’t use automation. Like, we use a ton of automation, we use a lot of tools. But the final QA is a lot of the time us and the client going through, like, “Okay, everybody, before we hit go, let’s just all go through this before we spend, like, you know, 10K on this and just make sure that everything’s working properly.”  Yeah. Love it. Love it. So you’re building this ad agency, a technical agency, so you focus on making the flawless experience. What drives growth in your business?  That’s a good question. That’s something that, honestly, we’re struggling with a little bit. So if anybody’s following me on social media, I’ve been doing a short series. I’m probably going to finish it off soon, but it’s called Watch Sheldon Struggle to Grow His Agency. And it’s literally how I’ve been trying to figure out how to crack lead generation for ourselves and our journey through, like, where we were maybe about a year ago to where we are today.  And we’re still trying to answer that question for ourselves in terms of, how do we get more leads and more clients in a very difficult economy, in a very difficult time? And we’re trying to figure that out. And people can look up our case studies. I think we’re quite proud of the work that we’ve been able to do, and having that technical know-how has given us a huge advantage in terms of performance numbers. And that alone, in the past, through my network, was enough to keep us busy because people would just seek me out whenever they had a problem with their technical stack or their ads.  I’d say in the last maybe 18 months or so, like a lot of other agencies, the word-of-mouth stuff has kind of dried up, where people are kind of, like, holding back their spend. We’ve had a bunch of contracts that were put on hold because of the economic situation around the world. Nobody knows what’s going on. Everybody wants to hold back spend. Everybody wants to sit and wait. So even though people are still contacting me, the flow of projects has slowed down because people are more hesitant to pull the trigger and go. It’s also taking longer for us to have these conversations. Because that organic piece kind of slowed down, we’ve been trying to find inorganic pieces.  I’ve been doing more networking. I’ve been trying to figure out building out our own funnel, which we should’ve done years ago. The thing that’s driving growth for us right now is probably the things that are not scalable, right? In the age of AI, when you’re working with a business, you want to be working with a person. Like, nobody wants a partner who’s just a machine. So doing the things that are not scalable means really doing the things that are human, having human interactions, having human conversations, going out for coffee with people, meeting people at conventions and workshops and, you know, like, literally just getting our name out there in a way that is more human and just having real conversations.  And despite all the other testing that we’ve done with the cold emails, with the ads, with this, that, and the other thing, like, that seems to be the thing that’s working the most, is just kind of putting my name out there and saying to people, like, “Hey, if you have a problem, come talk to me. We’re not necessarily going to have a contract together, but hopefully we can have a quick coffee and I can at least get you past a technical hurdle.  I can give you some insight into what you’re struggling with and give you a hand.” And that kind of goodwill has led to more conversations and more contracts and new contracts than anything else that we’ve done. For our clients, because our clients are more direct-to-consumer, so they’re usually bigger brands that are selling a quick product, quick service to the general public. They’re not B2B, they’re B2C. On that front, it’s literally what we just talked about, following the AIDA playbook, making sure the funnel’s good, making sure the ads are firing, making sure the data’s there, and then that’s how we get our crazy numbers, like 12X return on ad spend, you know, 14X return on ad spend.  That’s just following the system and doing the work. So for our clients, we have it under control for their growth. For our own growth, for the B2B side, that’s where I’m realizing that, like, we need to step away from all this AI noise, and people are trying to do these AI BDRs and all these things, and it just doesn’t work because people want to have a real human conversation.  Yeah. No, I totally see the same thing. The easier the automation, the more it just becomes noise.  Exactly. It’s democratized automation, which means that, like, it’s no longer the thing that stands out. You have to do something different.  Yeah. And people are becoming resistant, and they recognize if something is AI-created, and they just tune it out, right?  Yeah, exactly. Exactly.  Yeah. It’s fascinating. How much of your time is actually spent on networking and doing the human things as opposed to running your business?  I’m very fortunate that my team mostly runs the day-to-day at this point, so I’m spending most of my time doing all the other stuff. So, like, trying to do the networking, trying to get our name out there, and then everything else is just admin and paperwork. So in terms of actually running the day-to-day of the company, our head of operations, Brent, does a fantastic job of running the team.  Jack, our head of marketing strategy, does an amazing job of making sure the ads are firing properly. Whenever I get involved in the day-to-day, they get annoyed at me because I’m like, I’m coming in, I don’t know what’s going on, and my hair’s on fire. I’m trying to do X, Y, Z, and then I jump out and I just create chaos. So most of the time they’re telling me, like, “Yeah, listen, go out and talk to people. We don’t want you at the office. We don’t want you doing the work.”  So how fast is your product evolving?  Oh, constantly. I mean, the way that I explain it to people, right? A lot of people right now, especially running ads, right? Because that’s our core product, that’s our core service, is running ads and making sure that we maintain that competitive advantage for our clients. Because of the advent of AI, everything’s constantly changing. Already it was a very technical space because a lot of people seem to think that whether or not your ads do well, they think it’s a creative exercise, and I think it was up until about eight months ago.  But today, I would argue that it’s skewed, and it’s more of a technical exercise. Because these ad platforms are running AI algorithms, the quality of the data that you feed into it now is more important than ever. And like I said, there’s been a lot of changes in the last few months to the point where now it’s no longer about how good your content is. It’s about how good your targeting is, how good the data you’re feeding it is, how good your audience is kind of reacting to it, and then making intelligent tweaks to your content based on the feedback that you’re getting back from the AI.  So these are things that are constantly evolving. Like I said, even though the strategy doesn’t change, the tactics and the technology is a constant change. So the AI thing that I was talking about where Google just released or just opened up the option to do advertising with AI responses, that’s less than, I think, three months old. So that’s the new thing that we’re now testing with our clients to see how is this working, how is this working.  The other thing too is that the way I describe it, a lot of people now—the new thing that we just noticed within the last few months—is that people are saying, like, “Oh, I can just use an AI agent to set up my ads.” But these AI agents are based on large language models, right, the LLMs. And the way that large language models work is that they’re trying to give you a statistically accurate response, which is great for certain things, not so great for other things. So the way I tell people is that if you were to take an LLM, again, which is what most of these agents are based on, you were to graph all the possible responses for accuracy, what you would end up with is a bell curve, right?  And on the bell curve, you have on one end, you have these are all the answers that are definitely wrong. And on the other hand, these are also answers that are, like, they’re novel, but we don’t know how accurate they are. And then in the middle, at the top of the bell curve, right in the middle is the statistical most accurate response that it thinks it can give you. So it’s always going for that statistical middle with these LLMs. So when it’s setting up ads and it’s doing strategy, it’s going for what is most likely the safe result, right?  The least interesting.  It’s the least interesting.  Yeah.  Now, when you’re running ads, right, it’s a race. My background is in software and computer science, so when I’m doing coding and I’m using Claude Code, I want statistical middle. I don’t want it trying new things with my code. I don’t want it to be a bad programmer like a junior, but I don’t want it to be doing stuff that’s so advanced and novel that it’s not tested, it’s going to break. I just want the middle, right?  Engineering middle. But when we’re running ads, it’s a race. And if you’re in the middle of the pack in a race, you’ve lost. So one of our big advantages is that we’re using a lot of AI for automation. We’re using a lot of automation tools to do our day-to-day. But when we’re coming up with a strategy and building out the ads, it’s a human that’s doing that because we want to be at this far end that’s going to be ahead of everybody else. We don’t want to be middle of the pack.  So from that sense, it’s constantly changing to keep on top of these things to figure out what’s new, what’s going on. The ad platforms are changing constantly because, you know, the way that we interact with the internet is changing constantly. So, like, yeah, it’s constant, it’s a constant race.  So, but doesn’t that also bring you back to the creative part?  It does.  How to be creative, maybe not design-wise, but some other way?  It does, but in a way that I think a lot of creative agencies don’t understand. Because a creative agency will focus on the story, and they will focus on, you know, telling a good story, and they are thinking, if I can put it this way, they’re thinking very linearly. So one of the big mistakes that we see, like I talk to a lot of other agency owners, and every once in a while I help consult on the side, just to give them some advice in what they’re doing, what’s working and what’s not.  And one of the things that I see a lot is that a lot of these agencies have not understood how the new PMax campaigns and how the new Advantage+ campaigns work, so they’re working against the AI algorithm. So a lot of these other agencies, they’re more content than they are technical. So what they’re doing is they’re trying to tell a good story from the content, and then what they’re trying to do is they’re trying to find the demographic that they think will match with the content. So they’re content first, right?  So what they’re trying to do is, if they’re putting together a story for a product, they then in their heads think, “Okay. Well, I think I need to go for, you know, women living in suburbs that are between this age and this age and this income range and are interested in XYZ thing, and that’s how I’m going to set up the system, and then they’re going to see my ad, and then there should be a connection there.” That’s not how it works anymore. So in that setup, I can see how it’s super important to understand the story and get all that done.  The modern way that we’re doing things that’s different is that when we’re building out our content, we work with the content agency or we work with the marketing team to say, “What is your interest piece that’s going to get people to stop scrolling? What’s the interest piece that’s going to get people to want to read more? How do we build that desire for them? And then give me those in different assets, different pictures, different videos, different texts, different descriptions, different headers.”  What we then do is we take all of that content, and we put it into an asset library on PMax. So what we do is instead of telling PMax to look for XYZ demographic, we don’t tell it to do any of that. We let it go broad, and it does the opposite. What it does is, and of course, this is after the caveat. We’ve already set up the landing pages. We’re collecting all the data. We’ve tested all that. The data modeling is solid, so the entire funnel, all the micro actions, everything, we know that is being fed cleanly into the system, because that’s important. What the system’s then going to do is it’s going to, like, not just A/B test, but it’s going to take every combination that it can think of with all the different assets, with the videos, the text, the this and that and the other thing, and it’s going to start testing all the different combinations quickly.  And mixed in there is all the interest, attention, desire, everything. The algorithm is then going to figure out, based on all the data points that it has on us, it has, like, 57,000 data points, I think, Meta has on us. When a user has this pattern of data, they seem to resonate with this combination of assets. This pattern resonates with this combination. So bit by bit, what it does is it will start creating audiences for you that resonate with different kind of, like, asset packages. And then lo and behold, what we see is that emergent is the attention content all gets grouped together, and now we have an audience that’s ready for attention.  The interest piece, this is all the content that we had flagged for interest. Here’s our interest audience. And then the AI is basically working to figure out for you, not based on anything other than random data points and patterns, what is the audience for you? And then it’ll be able to then say, “Okay, now that we have a pattern to look for, we have, like, another 100,000 people that match this pattern and we can start advertising to them. And that’s the proper way to do it. But the thing that people are uncomfortable with is that it’s a black box. We don’t know what their demographic is. We don’t know where they live on the internet. We don’t know what their interests are. We don’t know any of that. It’s just random data points and math that has created this audience for us. And if you were to extract those people and put two or three of them next to each other, you’d go, like, “I don’t understand why these people have anything in common.”  But somewhere in the data, the data is signaling that they are going to resonate with your content. So this is what I mean. Like, the content is still important, but I think it’s skewed, like, a little bit. I’d say, like, now it’s, like, 60% data and math and 40% content, whereas before, it was much more heavy on the content side.  Very interesting. And this is how your platforms will find the lookalike audience based on your sample audience?  Exactly. Exactly.  Yeah. That’s fascinating. So other than the lead generation, what’s one thing that you’re actively trying to figure out in your business?  Other than that, we’re just having a lot of fun with all these new AI tools. I’m getting a few members of my team working with Claude. A few of us are working with ChatGPT. We’re trying to see, like, what these platforms can do, what are the things it can automate. I think one of the really cool things is now something that used to take, like, weeks to create code around, it can be done in an afternoon.  So it’s like, as soon as we identify a business problem, something that my team has to do, like, you know, three or four times a week that slows us down, now I can tell my devs, like, “Hey, guys, like, this is a business problem that we have. Can you guys just come up with a quick tool to do?” And we can build it, and we can just have it. So we’re trying to experiment more and more with how we can kind of speed up our development process.  And because we’ve been developing for so long, there’s a few things that are kind of like the—a few of the standard ways to run a development team that are now starting to be questioned because these LLMs are getting better and better at taking over some of these mundane tasks, that we’re starting to revisit what is our QA strategy when we’re actually coding. Like, what’s a more important skill set? One of the things I think that we’re trying to navigate right now is what is our hiring process for interns going forward?  So in the past, when we were looking for juniors and interns, the skills that we were looking for was like, what is your ability to figure out the answer to this question, right? Given a complex question, given a complex task, how are you going to be able to figure out how to solve this? Because of the rise of LLMs, finding the answer is no longer as important as asking the smart question. And the challenge that we’re facing right now is that asking a smart question requires critical thinking. A lot of critical thinking requires experience. The best critical thinkers have decades of experience behind them. How do you get that from an 18-year-old who’s coming from school?  They literally have no experience. That’s why they’re coming to us as interns. So we’re trying to figure out, like, okay, how do we square that? And we’re very proud of the internship work that we do. It’s a way for us to give back to the community. We work with a lot of the colleges and universities in town. Like I said, I myself came from having taught high school, and I’m very passionate about education, so I want to do good by that industry, by those students.  But we’re having a bit of a hard time because we don’t want to necessarily disadvantage them, but we’re also trying to figure out how do you find a good critical thinker among kids with no experience. So that’s probably the thing that we’re trying to figure out right now.  Yeah. That is fascinating. And that is a big issue for young people coming up, how to get those internships. Internships are harder to get, and probably this is the main reason for it, because people use technology to replace the inexperienced people.  The bar has definitely gone much higher. And again, we’ve experienced this as well, where, like, we’ll have a task, and we can ask an intern to do it, and they’ll kind of, you know, grudgingly figure it out and do it. But if it’s a critical task that needs to be done, that same exact task can be handed off to an LLM, and it’ll just get it done. Yeah. It won’t be amazing quality the way that, you know, a senior developer will do it, but it’ll be good enough, and it’ll be probably better than what the intern can do.  So if you’re only looking at the task from a purely productive lens, well, I’ll get a better result from the LLM, so then the intern has no purpose. We’re having to reshape the way we think about this, where if we are truly building an internship program, at that point, it’s not about the productivity, it’s about the learning that the intern gets out of it. So it becomes a teaching thing. So we have to be okay with handing off this task to the intern, knowing that an LLM could probably do a better job.  But they need to learn how to do it first so that they can rise above it. And I think what we’re seeing right now is that companies are not mandated to teach. They don’t care about the learning of the intern. They care about the production of the thing. And in the past, it was cheaper to get the intern to do it because there was no other option. But I think companies are realizing, like, well, we can just have the LLM do it, and it’ll be better and faster. Why do we need the interns? And that’s why these opening early positions are not being handed out anymore. The problem with that is that you don’t get senior-level people without training them up as juniors, and we’re giving all of that learning opportunity to machines.  Yeah.  So what does our future look like with that gap? What does the future look like for these kids coming out of school? Like, these are all obviously much bigger questions than my company can ever answer. This is a bigger societal question, but this is what we’re seeing kind of on the front lines, having a very strong internship program. We’re struggling with this idea, like, where is this next generation coming from?  That’s scary. That’s very scary. So who are the ideal clients that, if they listen to this podcast, you want them to contact you? Yeah. So basically, our biggest successes are with brands that are very strong on the wholesale side and are already in retail stores. So a lot of times what happens is you have a company that does an amazing product. They’re already in Walmart, they’re already in Costco, they’re already at Winners, and they have built up a very successful wholesale B2B business. They then launch a Shopify store, and they want to start getting the brands and start building a relationship directly with their consumers.  And then they’re realizing, like, “Oh, this is a different game, and we’re struggling.” And then at that point, it’s easy for us to come in and help because they have a strong offering already. They have a wholesale side that can drive their growth. And our job is to make sure that we start help building out that direct-to-consumer side by making sure that all of the data is mapped out properly. We like working with companies like that because they already have a very good idea of their marketing, why their product is successful.  They know which products are successful and not, so we can skip a lot of the learning part, and we’re just putting a megaphone on their existing brand and their existing offering in the most efficient way possible to make sure that, you know, right away out of the gate, that their D2C business is going to be just as strong as their wholesale business.  Yeah. Oh, that’s fascinating. So essentially, you pick those companies that have a good product already because it’s tested in wholesale channels and the Costcos and Walmarts and the Amazons of the world, and you help them tap directly the consumers through very targeted advertising.  Exactly, exactly. And then once we have that basic foundation set up, then we start doing interesting things like, how do we get the newsletters out? How do we help them get their marketing team to have more of a direct relationship with their end customer? Because when you go to a Costco or you go to a Walmart and you pick up a product, what happens is that the retailer holds the relationship, right?  It’s a way to help them offset that. And it’s kind of a tightrope that we have to walk because we recognize that the relationship with the wholesaler is still key. So whatever we do, we have to be conscious that we’re not going to upset that balance.  Yeah.  And that everybody’s winning, everybody’s making money, everybody’s growing, nobody’s getting upset with one side or the other. So because we’ve had experience working with national brands, we are positioned to understand what that relationship looks like. We know from our client side what it’s like when they’re talking to the Costco rep, what it’s like when they’re talking to the Walmart rep, what those subtle differences are in culture, and what we need to be aware of because, you know, we want to make sure that nothing that we do on our side jeopardizes that relationship.  Yeah. And then the big companies—what they want is they want to commoditize you, and they want to control the relationship, the brand. They want their white-label brand on top of your product. Yeah.  Which is their right. I mean, they’re the retailers. They’re the big guys.  Yeah. If you don’t build your own brand, then you’re going to slip into the white label because you have no leverage over the big, big stores. But if you have a strong brand, you have leverage, and then the whole relationship works better. So it’s very interesting. Okay.  So if people would like to learn about how they can do that, how they can go from wholesale to D2C, and would like to learn about how you can help them, where should they go and how can they contact you?  Yeah, so there’s a lot of information on our website, so drivemarketing.ca, so the Canadian extension. Yeah. And then I think I’m the only Sheldon Poon that’s really active on LinkedIn. I think there’s one other one that’s maybe in Hong Kong somewhere, but that’s not me. He’s, I think, an older guy. So if people look me up on LinkedIn under Sheldon Poon and just message me, I’m pretty active there and I try to answer everybody.  And what I love is helping people out. Even if people have no intention of hiring us, I’m like, “That’s totally fine.” Send me your questions because I like to be able to help and answer and know what people are struggling with because it helps our work. It just gives me an opportunity to have conversations with people.  Awesome. So if you run a brand that has already cracked the wholesale channels, but you want to build your direct-to-consumer, you know, hit up Sheldon on LinkedIn, Sheldon Poon, and have a chat with him. As you can see, he’s a great person to chat with. And if you enjoyed this show, then stay tuned because every week we have a couple of entrepreneurs who are building great companies who come and share their frameworks with you. So Sheldon, thanks for coming and sharing your wisdom, and thanks for listening.  Yeah. Thank you. This was great. It was my pleasure. Thank you so much for having me on.  Important Links: Sheldon's LinkedIn Sheldon's  website

Most CEOs think coaching means getting the right answers. Sheldon Harris built a twelve-year career proving the opposite.Sheldon Harris, Partner and Coach at CEO Coaching International, talks about the operating principles that have guided hundreds of CEOs through growth, crisis, and reinvention.From a warehouse manager job at Costco in Alaska to leading Cold Stone Creamery through explosive growth and a public food-safety crisis, Sheldon shares the moments that shaped how he leads and coaches today. He talks about getting fired the same day as his close friend and CEO Coaching International founder Mark Moses, why he believes the best leaders are humble and hungry, and the coaching principle he calls “meeting people where they live.”He also unpacks a few of his most repeated operating principles, the ones his clients call the Sheldons, and explains why real transformation with a coach is never a single moment but an ongoing process.KEY TAKEAWAYS00:00 Character reveals itself most clearly under real adversity01:22 Work ethic outweighs credentials when building a career03:38 Great leadership adapts fast when familiar rules disappear06:53 Guard your integrity like it defines everything you do12:47 Owning a crisis builds more trust than hiding it18:01 Behave today like the leader your future demands24:32 Getting fired revealed exactly who he chose to be32:35 The best performers share one trait: humble and hungry39:01 Trust must be earned before real change happens60:28 Meeting people where they live unlocks real coaching impactSubscribe now and be ready when the conversations begin.RESOURCES MENTIONED“Great by Choice” by Jim Collins:https://www.jimcollins.com/books/great-by-choice.html CEO Coaching International website:https://ceocoachinginternational.com/#MakeBIGHappen #CEOCoaching #Leadership

Send us Fan MailThe leadership pressure test reveals what a leader has already practiced. In this episode, I sit down with Jon Sheldon, founder of BelleauWood Coaching, to explore the leadership pressure test through lessons he learned as a Marine squad leader and Fortune 500 sales executive.Jon explains why clear decisions begin with knowing yourself. His professional blueprint centers on purpose, vision, the environment where you thrive, and what motivates you. Then he pressure-tests those answers against real behavior. Courage is more than a value on paper. A leader has to show where courage held and where it gave way.We also talk about radical honesty, the cost of making firm calls, and the discipline of keeping the mission in view when emotion runs high. Jon shares a simple framework for those moments: define the mission, name the obstacle, and choose the first action. If you lead a team through growth or uncertainty, this conversation offers a grounded way to respond with clarity.Chapter Breakdown00:00 Meet Jon Sheldon: Marine Leader and Executive Coach02:29 How Responsibility Forged a Leader05:12 Why Mistakes Are Inevitable Under Pressure06:40 Learning to Think 13 Moves Ahead08:54 The Mission, Obstacle, Actions Framework10:06 Build Your Professional Leadership Blueprint13:33 Pressure-Test the Leader You Claim to Be15:26 Why a Four-Hour Seminar Cannot Build a Leader17:49 Radical Honesty and the Courage to Be Unpopular20:35 The Cost and Loneliness of Leadership24:20 Protect Time to Keep Growing as a Leader29:19 Books That Make Leadership PracticalBooks MentionedThe Obstacle Is the Way by Ryan HolidayLeadership Strategy and Tactics: Field Manual by Jocko WillinkNever Split the Difference by Chris VossBecause I Said I Would by Alex SheenYour Desired Future by Dr. Henry CloudA Return on Failure by John C. MaxwellConnect with Jon SheldonVisit BelleauWood Coaching, connect with Jon on LinkedIn, or follow @belleauwood_coaching on Instagram.I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others.This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health.Check out the Committed Mastermind at https://committedmastermind.com/---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!  Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success.Connect with Dr. William Attaway:WebsiteLinkedInFacebookInstagramTikTokYouTube

What does it really mean to lead a team, especially when leadership requires making difficult decisions, putting other people first, and sometimes accepting that the people you develop may eventually become better than you?In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass sits down with leadership and executive coach Jon Sheldon, founder of BelleauWood Coaching, to explore what effective leadership looks like in business, the military, and everyday life.Drawing on his experience as a Marine and his career leading teams in finance and business, Jon shares why leadership comes with a cost and why great performance alone doesn't make someone a great leader.Jennifer and Jon discuss:• Why leadership requires taking the ego out of the equation• The difference between being a top performer and being an effective leader• Why leaders need to adapt their approach to the people they're leading• How to build teams with people who will challenge you instead of simply agreeing with you• Why Jon prefers "selection" over "recruitment" when building a team• The importance of choosing the right #2 person in an organization• What to do when you inherit an existing team• Why leaders need to understand what actually motivates individual team members• How servant leadership and high standards can work together• Giving people permission to fail without accepting repeated mistakes• Ikigai and the importance of understanding purpose and where people perform at their bestJennifer also shares a real experience from managing her first virtual assistant, including a significant mistake that became an opportunity to create a better working relationship and a clearer process going forward.Leadership isn't about being the best salesperson, marketer, technician, or operator on your team. It's about creating an environment where other people can succeed, grow, challenge assumptions, and ultimately become leaders themselves.If you lead a company, manage a team, are preparing for your first leadership position, or are building a business and beginning to hire, this conversation will give you plenty to think about.Connect with Jon Sheldon:BelleauWood Coaching: https://www.belleauwood.coach/Instagram: @BelleauWoodCoaching

CONVO WITH THE HEAD_ POD_Ofori Amponsah Sits Down With Sheldon to Break Down the “Odo Nwom” Remix

Sheldon Papp presents 1UP Birthday Cruise by Dj Sheldon Papp

PENNY ENTERS HER GAMER ERA—AND SHELDON GETS BEHIND THE WHEEL! Build credit fast and get your first month for just a dollar at http://www.getkikoff.com/rejects today. Thanks to Kikoff for sponsoring us! John Humphrey & Aaron Alexander continue their first-time The Big Bang Theory reaction with Season 2 Episodes 1–5. This five-episode batch features Sheldon struggling to keep Penny's secret, Leonard reconnecting with Leslie Winkle, Penny becoming addicted to Age of Conan, Raj letting his People magazine recognition go to his head, and the gang attempting to teach Sheldon how to drive. John & Aaron react to “The Bad Fish Paradigm,” “The Codpiece Topology,” “The Barbarian Sublimation,” “The Griffin Equivalency,” and “The Euclid Alternative”—all without revealing the biggest punchlines here! The Big Bang Theory Season 2 Episodes 1–5 Full Reaction Watch Along: / thereelrejects Created by Chuck Lorre (Two and a Half Men, Mom) and Bill Prady (Dharma & Greg, The Muppets), The Big Bang Theory stars Jim Parsons as Sheldon Cooper (Hidden Figures, Young Sheldon), Johnny Galecki as Leonard Hofstadter (Roseanne, National Lampoon's Christmas Vacation), Kaley Cuoco as Penny (The Flight Attendant, Harley Quinn), Simon Helberg as Howard Wolowitz (Florence Foster Jenkins, Annette), Kunal Nayyar as Raj Koothrappali (Trolls, Criminal: UK), and Sara Gilbert as Leslie Winkle (Roseanne, The Conners). John & Aaron discuss Sheldon Cooper's funniest moments, Leonard and Penny's complicated relationship, Leslie and Leonard's chemistry, Penny's gaming addiction, Raj's newfound confidence, the driving simulator sequence, and how the sitcom evolves as it enters its second season. Follow Aaron On Instagram: https://www.instagram.com/therealaaronalexander/?hl=en Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Director Download, three attendees of the 2026 Campus Rec Leadership Summit share their takeaways and experiences from this year's event. 

Thomas English speaks with a guest about the upcoming 122nd Annual Old Settlers' Picnic Aug. 13-15. The guest is Old Settlers' Picnic President Perry Fowler. he details the background of the event and how it has grown over time. He also highlights several events on each day of the three-day celebration. Lastly, he provides some helpful information on parking and what to expect when arriving to the events. 

Check out our recap and breakdown of Season 5 Episode 21 of the Big Bang Theory! We found 5 IQ Points!00:00:00 - Intro00:26:05 - Recap Begins00:28:18 - Penile Enlargement Pills00:49:00 - Binary Coded ASCII00:59:49 - The 12 Labors of Heracules01:12:04 - Are doctorates worth it? 01:31:50 - The Higgs BosonFind us everywhere at: https://linktr.ee/theoreticalnonsense~~*CLICK THE LINK TO SEE OUR IQ POINT HISTORY TOO! *~~-------------------------------------------------Welcome to Theoretical Nonsense! If you're looking for a Big Bang Theory rewatch podcast blended with How Stuff Works, this is the podcast for you!  Hang out with Rob and Ryan where they watch each episode of The Big Bang Theory and break it down scene by scene, and fact by fact, and no spoilers! Ever wonder if the random information Sheldon says is true? We do the research and find out! Is curry a natural laxative, what's the story behind going postal, are fish night lights real? Watch the show with us every other week and join in on the discussion! Email us at theoreticalnonsensepod@gmail.com and we'll read your letter to us on the show! Even if it's bad! :) Music by Alex Grohl. Find official podcast on Apple and Spotify https://podcasts.apple.com/us/podcast/theoretical-nonsense-the-big-bang-theory-watch-a/id1623079414

Jaws of Justice Radio investigates how we can achieve justice from a system of laws deeply rooted in economic, social and political inequality.  We want to dispel misconceptions created by the news and entertainment industry, politicians and our educational system. We hope you will listen. Jaws of Justice will play the July 31, 2026 Lens of a Lawyer podcast produced by David Bell, “What is the true purpose of prison?” Sentencing sits at the absolute center of criminal justice, sparking fierce debate from every angle - whether it's public outrage over lenient terms or the devastating, unintended consequences of mandatory minimums. In this episode, David sits down with Professor Sheldon Evans of Washington University in St. Louis, a leading expert on punishment theory, to break down the historical, social, and philosophical forces that dictate how we punish crime. Lens of a Lawyer is a legal podcast hosted by criminal defense attorney David Bell. The show explores how the justice system reflects societal values, struggles, and culture by featuring interviews with legal experts, activists, and community leaders. David asks his guests to look beyond basic laws and procedures to see the legal system as a mirror of society. David Bell believes the justice system is more than a set of laws and procedures - it's a mirror reflecting the values, struggles, and complexities of our society. In Lens of Lawyer, David will sit down with guests from all walks of life - legal experts, survivors, activists, and thought leaders - to explore how real-world issues play out in and beyond the courtroom. With empathy, insight, and honesty, each episode peels back the layers of the legal system to reveal what it says about who we are - and who we want to become. On Jaws of Justice, we examine how to find justice in our society.  Justice will not be served until those who are unaffected are as outraged as those who are.    

Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you! Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children's book page by page on his existing webcomic could finally help him finish it. Topics include: Skunk Watch 2026 What churn rate means for a Patreon creator Why total membership and revenue can give you an incomplete picture Finding the necessary numbers in Patreon Insights Two methods for calculating churn rate What constitutes a healthy churn rate Why one month of data isn't enough Calculating your average churn rate over time Calculating your retention rate Estimating average subscriber lifetime Calculating average monthly revenue per member Determining the lifetime value of a Patreon backer Why retaining a current member is cheaper than acquiring a new one Using Patreon Autopilot to reduce cancellations Evaluating the quality and value of your Patreon rewards Improving the onboarding experience for new members Welcome messages, digital gifts, and personalized Bonjoro videos Brad's one-week Patreon check-in Helping new backers navigate a complicated archive Using average subscriber lifetime to schedule a retention intervention Brad's 18-month check-in and longtime-backer gift Repackaging older work into valuable digital rewards Rewarding and recognizing your longest-serving supporters Exclusive livestreams, previews, and “inner circle” benefits Calculating an acceptable customer-acquisition cost Evaluating paid advertising with lifetime-value data Tracking whether a comic convention was financially worthwhile Why free webcomics may still be the best customer-acquisition strategy Dave's productivity tip: drawing to Brazilian Carnival music Using a webcomic schedule to force yourself to complete a children's book Why serialized children's-book pages may not satisfy online readers Publishing complete thematic sections instead of individual pages Building a new project into an established comic's schedule The difficulty of building an audience for an independent children's book When a traditional children's-book publisher may be helpful Creative control, editorial notes, and refusing unwanted revisions Breaking publishing rules and trusting your own experience Releasing a finished independent book before seeking wider distribution Why experienced cartoonists may resist redrawing or revising completed work ComicLab LIVE at the National Cartoonists Society Reuben Awards   You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Travis Currah and Sheldon Jones preview Week 10 of the 2026 CFL season.   00:00 - Open 05:43 - Canada's Men's and Women's National Flag Football Teams are off to Germany 08:35 - Calgary Stampeders @ Toronto Argonauts 21:08 - Ottawa RedBlacks @ Saskatchewan Roughriders 35:56 - Edmonton Elks @ Montreal Alouettes 44:23 - Hamilton Tiger-Cats @ BC Lions 53:49 - Sheldon's CFL Power Rankings 55:13 - CFL Fantasy   Become a YouTube member: https://www.youtube.com/channel/UCp1-WTbs82THRNHc-RQbCVA/join    2 and Out Merch: https://2-and-out-cfl.myspreadshop.ca/    Patreon: https://www.patreon.com/2andOutCFLPodcast 

Sheldon Papp presents 1UP Birthday Cruise by Level Vibes

In "All the World," Charles Monroe Sheldon explores the struggles faced by soldiers and women returning home after the Great War, highlighting their difficulties in readjusting to civilian life. Dr. Ward, a compassionate figure in the community, becomes aware of their plight but initially feels powerless to assist them. However, a pivotal moment following one of his sermons ignites a transformation that impacts many lives in their town. This poignant narrative resonates today as it delves into themes of community support, healing, and the enduring impact of war on individuals, reminding us of the importance of compassion and understanding in times of transition.

Jon Sheldon was this week's guest on Success Profiles Radio. He is a former Marine combat squad leader and business executive who now runs BelleauWood Coaching. He works with leaders, founders, sales professionals, and small teams on leadership, performance, alignment, and execution. He helps great salespeople become CEOs, busy people find balance, and high performing teams stay that way. We discussed radical honesty, developing courage, his Blueprint & Battle Plans framework for client transformation, and his transition from military life to civilian life. In addition, we talked about how combat and executive leadership taught him about adversity, the best example of leadership he ever experienced, and how elite leaders operate at their peak. Finally, we discussed creating your perfect day, how the most effective leaders make decisions quickly, preparing yourself mentally for the day ahead, and much more. You can listen and follow the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at https://toginet.com/shows/successprofilesradio/ Please leave a 5-star review on iTunes and 5 stars on Spotify. Learn more about Jon at https://www.belleauwood.coach

SHELDON HAS A TWIN SISTER—AND NOBODY WAS READY FOR HER! John Humphrey & Aaron Alexander finish The Big Bang Theory Season 1 with their first-time reaction to Episodes 15–17: “The Pork Chop Indeterminacy,” “The Peanut Reaction,” and “The Tangerine Factor!” In this Big Bang Theory Season 1 Episodes 15-17 reaction, review, and breakdown, they meet Sheldon's twin sister Missy Cooper and watch Leonard, Howard, and Raj immediately compete for her attention. John & Aaron also react to Penny planning Leonard's very first surprise birthday party and the long-awaited Leonard and Penny date setup as Season 1 comes to a close—all spoiler-free right here! The Big Bang Theory Season 1 Episodes 15–17 Full-Length Reaction:   / thereelrejects   Created by Chuck Lorre (Two and a Half Men) and Bill Prady (Gilmore Girls), The Big Bang Theory stars Jim Parsons as Sheldon Cooper (Young Sheldon, Hidden Figures), Johnny Galecki as Leonard Hofstadter (Roseanne), Kaley Cuoco as Penny (The Flight Attendant), Simon Helberg as Howard Wolowitz (Florence Foster Jenkins), Kunal Nayyar as Raj Koothrappali (Trolls, Spaceman), and Courtney Henggeler as Missy Cooper (Cobra Kai, Mom). John & Aaron discuss Missy's iconic introduction, Sheldon's sibling dynamic, Leonard's chaotic birthday surprise, the origins of the Leonard and Penny romance, and the funniest moments from The Big Bang Theory Season 1 finale! Follow Aaron On Instagram: https://www.instagram.com/therealaaronalexander/?hl=en Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

One of Sheldon's most unforgettable Halloween costumes wasn't a superhero or a monster—it was the Doppler Effect. Was the costume scientifically accurate, and what exactly is the Doppler Effect anyway? In this episode, we'll discover why every time an ambulance speeds past you, you're actually hearing one of physics' coolest phenomena.

What belongs at the beginning of your book? Brad and Dave discuss whether an anti-AI statement offers creators any meaningful protection, break down the information that belongs on a copyright page, and explore the many ways cartoonists can approach the first page of a story or chapter. The best opening isn't determined by a universal rule—it should establish the right expectations, reflect the story you're telling, and give readers a reason to keep going. Topics include: Skunk Watch 2026 Do anti-AI statements offer creators legal protection? Why a standard copyright notice may already cover AI training The difference between creating, declaring, and registering a copyright What information belongs on a copyright page Copyright and trademark ownership When to use ™ and when to use ® Print location, printing numbers, and edition information ISBNs and Library of Congress numbers Combining copyright, title, credit, and dedication pages Should a comic begin with a splash page? Does the main character need to appear on page one? Using the opening page to establish tone and make a promise to the reader Why different stories require different kinds of openings Brad's two-page system for beginning a new Evil Inc chapter Creating separate covers for SFW and NSFW editions Using chapter openers as archive markers, promotional art, and production buffers Dave's approach to prologues, chapter openings, and world-building vignettes The difference between the first page and the first chapter ComicLab LIVE at the National Cartoonists Society Reuben Awards You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Spoiler filled reactions to the first episode of Stuart Fails to Save the Universe! -------------------------------------------------Welcome to Theoretical Nonsense! If you're looking for a Big Bang Theory rewatch podcast blended with How Stuff Works, this is the podcast for you!  Hang out with Rob and Ryan where they watch each episode of The Big Bang Theory and break it down scene by scene, and fact by fact, and no spoilers! Ever wonder if the random information Sheldon says is true? We do the research and find out! Is curry a natural laxative, what's the story behind going postal, are fish night lights real? Watch the show with us every other week and join in on the discussion! Email us at theoreticalnonsensepod@gmail.com and we'll read your letter to us on the show! Even if it's bad! :) Music by Alex Grohl. Find official podcast on Apple and Spotify https://podcasts.apple.com/us/podcast/theoretical-nonsense-the-big-bang-theory-watch-a/id1623079414

Travis Currah and Sheldon Jones preview Week 9 of the 2026 CFL season.   00:00 - Open 08:31 - Pop Ivy and Jim Evenson to join the Canadian Football Hall of Fame 10:02 - Sheldon's CFL Power Rankings 11:34 - BC Lions @ Winnipeg Blue Bombers 22:00 - Who's better... Calgary or Edmonton? 27:29 - Montreal Alouettes @ Ottawa RedBlacks 35:23 - Football Canada names Men's & Women's National Flag Football Rosters 46:13 - Calgary Stampeders @ Hamilton Tiger-Cats 53:48 - Saskatchewan Roughriders @ Edmonton Elks 01:08:23 - CFL Fantasy   Become a YouTube member: https://www.youtube.com/channel/UCp1-WTbs82THRNHc-RQbCVA/join    2 and Out Merch: https://2-and-out-cfl.myspreadshop.ca/    Patreon: https://www.patreon.com/2andOutCFLPodcast 

278: In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.(Show Notes: REtipster.com/278)Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.

278: In this episode, I sit down with Rick Sheldon to discuss how he built a highly intentional Google Ads strategy for finding off-market land deals.(Show Notes: REtipster.com/278)Rick shares how he transitioned from residential wholesaling into land investing, why his first acquisition model failed, and how a simple PPC funnel transformed his business. We also break down lead qualification, conversion tracking, negative keywords, AI tools, land subdivisions, seller funnels, and scaling a land investing business through partnerships.One of the most interesting parts of this conversation is how Rick uses Google Ads to train the platform to send more qualified land sellers while filtering out wholesalers, scammers, and low-quality leads.If you're interested in land investing, land flipping, land development, PPC marketing, or building systems that scale, you'll find plenty of actionable ideas in this conversation.

The Big Bang Theory has entered the multiverse. Stuart Fails to Save the Universe places comic-book store owner Stuart Bloom at the center of a post-apocalyptic, low-budget, CGI-heavy adventure.In the pilot, “Spoiler: Gary Dies,” Pasadena is overrun by giant moths. Instead of fighting Godzilla, Stuart is tasked with reversing an experiment gone wrong after an alternate version of himself visits the store and explains that a quantum device created by Sheldon, Leonard, and Howard fractured reality. Stuart joins Bert and his former girlfriend Denise on a mission to save the world—but things are never that simple.On the podcast, we discuss the returning characters, cameos, Danny Elfman's opening theme, potassium grenades, the Beastie Boys needle drop, and whether this will become Chuck Lorre's next big hit.Tune in for our rating. Welcome to Today's Episode.

From "Soft Kitty" to the Physics Bowl, these episodes are packed with Big Bang Theory classics. John Humphrey and Aaron Alexander continue their first time watching The Big Bang Theory with reactions and reviews to "The Pancake Batter Anomaly," "The Jerusalem Duality," "The Bat Jar Conjecture," and "The Nerdvana Annihilation!" Watch along as they experience some of the series' most beloved early episodes, including Sheldon's legendary illness, the debut of the iconic "Soft Kitty" song, the Physics Bowl rivalry with Leslie Winkle, Dennis Kim's arrival, and the unforgettable Time Machine prop dilemma that helped define classic Big Bang Theory humor. Limited Time Offer – Make healthy eating simple. Get Huel today with my exclusive offer of 15% OFF online with my code REJECTS at https://www.huel.com/REJECTS. New Customers Only. Thank you to Huel for partnering and supporting our show! The Big Bang Theory Reaction (Full Length Watch Along):   / thereelrejects   From Sheldon Cooper becoming hilariously impossible to care for while sick to Leonard, Howard, Raj, and Leslie Winkle battling for Physics Bowl supremacy, these episodes showcase why The Big Bang Theory quickly became one of television's biggest sitcoms. John and Aaron react to the origins of "Soft Kitty," Sheldon's jealousy over child prodigy Dennis Kim, Penny's growing friendship with the gang, and the escalating chaos surrounding the oversized Time Machine prop. Along the way, they discuss the show's blend of geek culture, heartfelt character moments, and rapid-fire comedy that made these episodes fan favorites. Created by Chuck Lorre (Two and a Half Men, Mom) and Bill Prady (Gilmore Girls, Dharma & Greg), The Big Bang Theory stars Jim Parsons as Sheldon Cooper (Young Sheldon, Hidden Figures), Johnny Galecki as Leonard Hofstadter (Roseanne, National Lampoon's Christmas Vacation), Kaley Cuoco as Penny (The Flight Attendant, Harley Quinn), Simon Helberg as Howard Wolowitz (Florence Foster Jenkins, Annette), Kunal Nayyar as Raj Koothrappali (Trolls, Spaceman), and Sara Gilbert as Leslie Winkle (Roseanne, The Conners). Whether you've been quoting "Soft Kitty" for years or you're revisiting these classic episodes alongside us, let us know your favorite moment from Season 1 in the comments! Be sure to like, subscribe, and join us for more first-time sitcom reactions! Follow Aaron On Instagram: https://www.instagram.com/therealaaronalexander/?hl=en Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out our recap and breakdown of Season 5 Episode 20 of the Big Bang Theory! We found 4 IQ Points!00:00:00 - Intro00:12:47 - Recap Begins00:20:49 - Divorce Rates00:34:56 - Mego Star Trek Transporter, Real or Fake?00:46:01 - Chaperoning on the First Date01:01:45 - Chocolate Souffle tipsFind us everywhere at: https://linktr.ee/theoreticalnonsense~~*CLICK THE LINK TO SEE OUR IQ POINT HISTORY TOO! *~~-------------------------------------------------Welcome to Theoretical Nonsense! If you're looking for a Big Bang Theory rewatch podcast blended with How Stuff Works, this is the podcast for you!  Hang out with Rob and Ryan where they watch each episode of The Big Bang Theory and break it down scene by scene, and fact by fact, and no spoilers! Ever wonder if the random information Sheldon says is true? We do the research and find out! Is curry a natural laxative, what's the story behind going postal, are fish night lights real? Watch the show with us every other week and join in on the discussion! Email us at theoreticalnonsensepod@gmail.com and we'll read your letter to us on the show! Even if it's bad! :) Music by Alex Grohl. Find official podcast on Apple and Spotify https://podcasts.apple.com/us/podcast/theoretical-nonsense-the-big-bang-theory-watch-a/id1623079414

He Said He Was Caring for His Mother But I Found the House on Sheldon DriveWant more stories of betrayal and deception? Then don't miss DOUBLE LIFE - where trusted people are discovered living secret lives no one saw coming.Become a supporter of this podcast: https://www.spreaker.com/podcast/cheating-all-the-time-cheat-stories--5689182/support.

Cartoonist and author Dylan Meconis joins Dave Kellett to discuss marketing middle-grade webcomics, working with fans who offer to translate your work, and finding the right balance between control and accessibility. They also share practical advice for cartoonists creating an autobiographical avatar — including how simplification, posture, clothing, line quality, and tone can make a character feel unmistakably like you. Topics include: Marketing and monetizing middle-grade webcomics Reaching young readers through parents, newsletters, libraries, and local events Using print editions, zines, and snail-mail clubs to complement online comics Deciding whether to permit fan translations Maintaining quality control with beta readers and creator-hosted translations Balancing copyright concerns with the desire to reach new audiences Designing a cartoon version of yourself for memoir and autobiographical comics You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

HALLOWEEN KISSES, TERRIBLE PICKUP LINES & SHELDON'S ICONIC TRIPLE KNOCK! Aaron Alexander & John Humphrey continue their first-time watch of The Big Bang Theory Season 1 with Episodes 6–10, reacting to five classic installments featuring Sheldon, Leonard, Penny, Howard, and Raj. In this Big Bang Theory Season 1 Episodes 6–10 reaction and review, Aaron & John experience Sheldon's Doppler effect costume, Leonard and Penny's Halloween kiss, Raj discovering he can talk to women after drinking, and the first appearance of Sheldon's famous triple knock. The episodes also feature Howard's disastrous romance with Penny's friend, Leonard and Sheldon's physics-conference feud, Halo night without Howard, and the increasingly elaborate lie created to escape Penny's musical performance. The Big Bang Theory Season 1 Episodes 6–10 Reaction (Full-Length Watch-Along):   / thereelrejects   Created by Chuck Lorre and Bill Prady, The Big Bang Theory stars Jim Parsons as Sheldon Cooper (Hidden Figures, Young Sheldon), Johnny Galecki as Leonard Hofstadter (Roseanne, National Lampoon's Christmas Vacation), Kaley Cuoco as Penny (The Flight Attendant, 8 Simple Rules), Simon Helberg as Howard Wolowitz (Florence Foster Jenkins, A Serious Man), and Kunal Nayyar as Raj Koothrappali (Trolls, Criminal: UK). Aaron & John react to “The Middle-Earth Paradigm,” “The Dumpling Paradox,” “The Grasshopper Experiment,” “The Cooper-Hofstadter Polarization,” and “The Loobenfeld Decay” as the sitcom establishes some of Sheldon's most recognizable habits and pushes Leonard and Penny's relationship forward. Follow Aaron On Instagram: https://www.instagram.com/therealaaronalexander/?hl=en Intense Suspense by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Support The Channel By Getting Some REEL REJECTS Apparel! https://www.rejectnationshop.com/ Follow Us On Socials:  Instagram: https://www.instagram.com/reelrejects/  Tik-Tok: https://www.tiktok.com/@reelrejects?lang=en Twitter: https://x.com/reelrejects Facebook: https://www.facebook.com/TheReelRejects/ Music Used In Ad:  Hat the Jazz by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Happy Alley by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... POWERED BY @GFUEL Visit https://gfuel.ly/3wD5Ygo and use code REJECTNATION for 20% off select tubs!! Head Editor: https://www.instagram.com/praperhq/?hl=en Co-Editor: Greg Alba Co-Editor: John Humphrey Music In Video: Airport Lounge - Disco Ultralounge by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Ask Us A QUESTION On CAMEO: https://www.cameo.com/thereelrejects Follow TheReelRejects On FACEBOOK, TWITTER, & INSTAGRAM:  FB:  https://www.facebook.com/TheReelRejects/ INSTAGRAM:  https://www.instagram.com/reelrejects/ TWITTER:  https://twitter.com/thereelrejects Follow GREG ON INSTAGRAM & TWITTER: INSTAGRAM:  https://www.instagram.com/thegregalba/ TWITTER:  https://twitter.com/thegregalba Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to keep moving when everything inside you wants to quit? This week I sit down with Jon Sheldon, Marine Corps veteran, leadership coach, and founder of BelleauWood Coaching. Although Jon doesn't coach ultrarunners, the principles he teaches apply directly to running, business, leadership, and life. We dive into the mental side of performance: Why you have to count the cost before chasing big goals. How to build resilience before adversity arrives. The difference between motivation and discipline. Creating decision filters for high-pressure situations. Why elite performers simplify their thinking when things get hard. Lessons from military leadership that translate directly to ultrarunning. Whether you're training for your first marathon, your first 100 miler, or simply trying to become more disciplined in everyday life, this conversation is packed with practical wisdom. Episode Highlights The hidden cost behind every meaningful goal Why mindset matters more than motivation Building discipline that lasts How Marines prepare for difficult situations The "Intent • Inspect • Initiate" framework Decision filters for difficult moments Why gratitude can become a performance tool Training your mind before race day Presented by Mount to Coast This episode is brought to you by Mount to Coast. I've been putting their shoes through hundreds of training miles and have been genuinely impressed with both the R1 Road Shoe and the T1 Trail Shoe. They're comfortable right out of the box, incredibly durable, and built specifically for endurance runners. Save 10% with code: RIOT10 Check them out: https://mounttocoast.com Discount Code: RIOT10 Connect with Jon Sheldon Website: https://belleauwood.coach Instagram: @belleauwood_coaching Connect with Run the Riot Website: https://www.theriot.run Coaching: https://www.theriot.run/coaching-services YouTube: https://www.youtube.com/@runtheriot Instagram: https://www.instagram.com/runtheriot Facebook: https://www.facebook.com/runtheriot

Send us Fan MailWhat if the pushback you're getting from teachers isn't about the initiative at all, but about a hidden cultural mismatch in how your school defines belonging?In this episode of Coaching the Whole Educator, Becca Silver sits down with Dr. Sheldon Eakins, author of Meaningful Classroom Management, What Are You Bringing to the Potluck?, and Leading Equity, to explore a dimension of belonging that rarely gets airtime in school leadership conversations: individualism versus collectivism.Dr. Eakins explains why American schools are built around individualist norms (GPAs, valedictorians, teacher of the month, "stay in your classroom") while many students and staff come from collectivist backgrounds where success is defined by "we," not "me." When leaders don't recognize this mismatch, the result looks like resistance, disengagement, and retention problems.In this episode, you'll learn:How individualism vs. collectivism shows up in staff meetings, PLCs, and professional development, and why "sit and get" works for some educators and alienates othersDr. Eakins' LENS framework for leaders: Look for biases, Examine communication, Notice group dynamics, Shift perspectiveHow to separate facts from interpretations when you catch yourself labeling a colleague "rude" or "disengaged"Why introversion and extroversion are NOT the same as individualism and collectivismPractical ways to design staff culture that balances individual recognition with collective connectionThis conversation is essential listening for instructional coaches, principals, and district leaders working on teacher retention, staff culture, psychological safety, and buy-in for change initiatives.Grab your copy of

This week, Brad and Dave talk about the best business model for longform webcomics — and why putting your comic online for free is still the strongest way to build a sustainable career. Also: Kickstarter's late-pledge and pledge-manager tools, the difference between market research and mirror research, and how to keep going when your first posts get nothing but crickets. ON THIS WEEK'S SHOW... Dave's backyard skunk problem may or may not require Super Soakers What's the best business model for longform webcomics? Why fear of theft can stop creators from building an audience Why free-to-read comics remain the best foundation for a comics business “First comes the crowd, then comes the funding” Why readers who enjoy your work online are often first in line to buy the book How delayed access and early-access posts fit into a Patreon strategy Why exclusive side stories can work better than paywalling your main archive Avoiding physical rewards on Patreon and Substack Dave will be at San Diego Comic-Con booth 1228 with free ComicLab pins (use the super-easy mnemonic: 1BAT)  Kickstarter late pledges and Pledge Manager are bringing in real money Why charging shipping closer to fulfillment can be safer Market research vs. mirror research How to estimate Kickstarter shipping more accurately What to do when you start posting online and get “crickets” Why seven posts is not enough time to expect traction Reframing early work as building an archive for future fans Social-media advice for giving readers a reason to engage Why success in comics is a marathon, not a sprint You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Check out our recap and breakdown of Season 5 Episode 19 of the Big Bang Theory! We found 3 IQ Points!00:00:00 - Intro00:23:11 - Recap Begins00:32:50 - The Whip App00:41:25 - Best gaming snacks and low calorie beer 01:07:39 - Grand Theft AutoFind us everywhere at: https://linktr.ee/theoreticalnonsense~~*CLICK THE LINK TO SEE OUR IQ POINT HISTORY TOO! *~~-------------------------------------------------Welcome to Theoretical Nonsense! If you're looking for a Big Bang Theory rewatch podcast blended with How Stuff Works, this is the podcast for you!  Hang out with Rob and Ryan where they watch each episode of The Big Bang Theory and break it down scene by scene, and fact by fact, and no spoilers! Ever wonder if the random information Sheldon says is true? We do the research and find out! Is curry a natural laxative, what's the story behind going postal, are fish night lights real? Watch the show with us every other week and join in on the discussion! Email us at theoreticalnonsensepod@gmail.com and we'll read your letter to us on the show! Even if it's bad! :) Music by Alex Grohl. Find official podcast on Apple and Spotify https://podcasts.apple.com/us/podcast/theoretical-nonsense-the-big-bang-theory-watch-a/id1623079414

Join LaTangela as she chats with CEO of BELFOR Property Restoration and Hearts Of Heroes' - Long time Disaster Recovery Expert. Hearts of Heroes celebrates the country's finest first responders and everyday heroes. The series retells the harrowing stories ripped from the headlines - of survivors and rescuers who have overcome the perils of man-made and natural disasters. From hurricanes and tornados to car crashes and fires, Hearts of Heroes reunites the survivors of tragedy with the extraordinary men and women who saved their lives. The Popular Emmy-Nominated Series that Showcases First Responders and Other Heroes Returns for Season Eight - Hosted by Brooke Shields. Watch full episode HERE RADIO - WEMX- Baton Rouge, La. Mon-Fri 10a.m.-3p.m.CST KTCX - Beaumont, Tx. Mon-Fri 3-8 CST KMEZ - New Orleans, La. Mon-Fri 7p.m. - mid WEMX Sundays 6a.m. KSMB Sundays 6a.m WWO - YouTube - #LaTangelaFay Podcast - ALL digital platforms - #iTunes #Spotify #WEMX www.LaTangela.com www.TanTune.com www.TanCares.org Special Thank You - Gordon McKernan Injury Attorney - Official Partner #GordonGives #TanCares #225BulletinBoard TanTune #POOF GT Legacy Auto The Fiery Crab Hair Queen Beauty Super Center See omnystudio.com/listener for privacy information.

Dave Kellett returns from his first-ever college reunion with a full heart — and a renewed appreciation for old friends, running jokes, and the occasional listener washing dishes through the cold open. From there, Brad and Dave dig into one of the trickiest parts of writing comics: how much work should the reader have to do to “get” the punchline? Using Brad's motorcycle-jump-over-a-ravine metaphor, they discuss why wider joke “canyons” can create bigger laughs, why shorter jumps can feel merely “technically funny,” and why the best cartoonists learn how to build strong launching ramps while understanding that every reader brings a different landing ramp. Also in this episode: How to show music in a silent medium, why semi-realistic comics should still embrace comics iconography, a quick San Diego Comic-Con update, Bluesky's expanded image carousel, and why obsessing over analytics can become a form of creative procrastination. Topics covered in this episode include: Writing punchlines that require inference from the reader Brad's “motorcycle jumping a ravine” metaphor for humor Why wider joke gaps can produce bigger laughs The difference between “funny” and “technically funny” Why some jokes land for one reader and miss for another How audience literacy, life experience, and context affect comedy Why “it took me a second” can be a feature, not a bug The danger of making every joke too obvious Why memorable comics often take bigger comedic swings Why being someone's “top three cartoonist” matters more than broad mild approval The difference between newspaper-era comics and webcomics-era audience building Dave's San Diego Comic-Con booth update The free ComicLab pin for listeners at Booth 1228 Bluesky expanding post image limits from 4 images to 10 How the new Bluesky carousel can help sequential artists How to communicate piano music in comics Why floating music notes are not “too cartoony” for semi-realistic comics Using established comics iconography instead of reinventing the wheel Why comics can suggest music but rarely reproduce the experience of music How manga and anime use visual language more freely Using musical notation as a visual “spice,” not the whole dish Why analytics can become creative avoidance Whether it matters how quickly a comic reaches its maximum views Why “magic number” thinking can distract from improving the next comic Why creators should spend less time dusting bookcases and more time making better comics What's better? A simple gag or one that requires the audience to think? UPDATE: Comic-Con International booth 1228 Update: Bluesky update... 10 images per post! Indicating music in a realistic comic How long does it take to achieve maximum views? You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week, Brad and Dave discuss one of the easiest traps for independent creators to fall into: Outsourcing important business or creative decisions to reader polls. Audience feedback can be useful, but when creators ask readers to steer decisions about Patreon tiers, Kickstarter rewards, publishing strategy, or creative direction, they often get noisy, contradictory advice that can lead them away from their own best judgment. Topics covered in this episode include: Why readers are experts in consumption, not creation The danger of asking your audience to make business decisions for you Brad's cautionary tale from his early days as a newspaper designer Why negative comments carry more psychological weight than positive ones The difference between listening to readers and asking readers to decide Why feedback should be treated as a compass, not a steering wheel How polling readers can create factions and resentment among backers Why creators should rely first on their own instincts, goals, and judgment The value of seeking advice from trusted peers and experienced professionals Why no single expert — including ComicLab — should be treated as the only authority Dave's hierarchy of advice: Heart and mind first, peers and pros second, passive reader feedback third Erika Moen's thoughtful counterpoint about social-media assistants How a social-media assistant can protect creators from harassment, criticism, and burnout The difference between a social-media assistant as a partner versus a replacement Plans and possibilities for future live ComicLab events Dave's San Diego Comic-Con appearance at Booth 1228, including free ComicLab pins for listeners A listener question about “boomer humor” and whether it should be taken as an insult The difference between old-fashioned joke structure and out-of-touch subject matter Why traditional setup-and-punchline comedy still works How Reddit comments often reflect meme culture more than thoughtful criticism When repeated criticism might be worth filtering for a useful grain of truth Why creators should protect their confidence while staying open to thoughtful feedback You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

For many leaders, the fear of losing what they've built is more exhausting than building it ever was. In this episode I've got another Behind the Rank story for you. I'm joined by Tanya Sheldon, an elite leader with LifeVantage, to explore what happens when you spend a decade climbing toward freedom, only to find yourself white-knuckling everything you've earned. Tanya joined network marketing to become someone. And for years, that calling was enough to carry her forward. But after hitting one of the top ranks in her company, something quietly shifted. The becoming got pushed aside, and the doing took over. What followed was 10 years of playing not to lose: carrying her team, performing her leadership, and never letting anyone see the cracks, until she got on a stage and told the truth for the first time. What makes Tanya's story so powerful is what happened next. Not just in the moment of that breakthrough, but in what became possible once she finally had language for what she'd been carrying, and the courage to let her calling lead again. This is a story about the cost of the performer mask, the loneliness of fear-led leadership, and what it feels like to finally lead with wings. Listen to Learn:  4:38 - What it felt like for Tanya to finally hit elite rank, and why reaching the thing she'd worked for immediately filled her with fear instead of freedom 6:33 - The ways in which the business shifted for her after the first year of hitting elite 10:41 - Why Tanya never would have said she was carrying it all, plus what was eventually revealed about the invisible weight she'd been holding for her team 16:02 - The stage moment that changed everything and how sharing her truth made an entire room of leaders feel seen for the first time 27:01 - How Tanya discovered she was wearing the "Performer Mask" for many years, and the moment she realized her authenticity had quiet limits  33:24 - What it felt like to walk onto that stage a second time, now with language and calling leading the way  38:06 - The end-of-month moment Tanya deleted the recording she'd just sent and led her friend with her own voice instead  48:33 - Why she had seriously considered leaving network marketing to coach and what shifted when she realized she didn't have to choose between her calling and her business   Click here to subscribe to our LOVE-LED™ Weekly emails!  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel