Duke economist and New York Times best-selling author Dan Ariely ("Predictably Irrational," "Payoff: The Hidden Logic That Shapes Our Motivations" is your host for a weekly series of informal one-on-one chats with researchers in social and natural sciences.
Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about the "switching type” of personality and a novel way to appeal to customers.
Inheritance: What's a fair share? What’s the fairest way to divide an inheritance? Fifty-fifty? A larger share for one heir than another? Conor Artman, a research associate at Duke’s Center for Advanced Hindsight, joins Dan Ariely to talk about a recent experiment on inheritance, with interesting findings.o
Duke’s Dan Ariely talks with Erica Reischer, author and parenting coach, about how to raise respectful and responsible children.
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