Branded Podcast Secrets

If there's one thing after my own heart, it's helping farmers. I grew up watching Mother Nature be the bearer of bad news time and time again, and seeing my dad learn how to navigate so many issues that were simply out of his control.However, even with a career that has the odds greatly stacked against you, many persevere and succeed, and one of the reasons they succeed is because of the help of people like Michael Kilpatrick.Michael is the host of the Thriving Farmer's podcast, and helps farmers marry the worlds of farming and business, so they can build a career and a life that they love through farming.In this episode of Branding Podcast Secrets, Michael talks about his podcast, how he's grown such a large following, how he utilizes it to grow other parts of his business, and why taking a stand can help the growth of your podcast. To listen to his podcast visit: https://www.thrivingfarmerpodcast.com/.If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

The journey to creating a podcast is very rarely straight, and Kris Dovbniak is the perfect example of someone who found her voice while building a business and a podcast. Kris is the founder of Health Balanced Mama and host of the Healthy Balanced Mama Podcast. She's a Culinary Nutritionist, certified intuitive eating counselor, classically trained chef, and mom of two.In this episode of Branded Podcast Secrets, Kris shares her podcasting journey, and why she decided to embark on this medium for her business. Plus she talks about why it's been such a blessing and her secrets to marketing it.To learn more about Kris, visit: https://www.healthymamakris.com/ If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

When your child is diagnosed with a hearing impairment it can be a huge change to your world. Yes, the doctors are there to inform you of all of the technical aspects, but what about all of the other life moments? What about hearing from other parents who are going through what you're going? How about the true stories of what you can expect?Well, after helping patients on a one-on-one basis, Dr. Lilach Saperstein started to see the same questions over and over again, and saw a need to help parents beyond the typical clinical work and help down a path of a new world they would be entering.Since then, her podcast, All About Audiology, has seen huge success and has led her down an entirely new business path. In this episode, Dr. Saperstein discusses how she's grown her podcast through relationships in Instagram, how she's used controversial topics to help set herself apart, and what's next for her growing business.You can find out more and listen to her podcast at: https://allaboutaudiology.com/Dr. Lilach Saperstein is an audiologist and parent educator working with families of deaf and hard of hearing children to integrate their emotional journey with information and resources. Dr. Saperstein is the host of the All About Audiology podcast, which has been downloaded over 50,000 times, offering personal interviews related to audiology, communication, parenting, connection and advocacy. She received her doctorate of audiology from the CUNY Graduate Center in New York in 2017. She is also an instructor at Touro College. Dr. Saperstein lives in Israel, where she and her husband are raising three bilingual daughters.If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

You have this amazing podcast, but you're relying solely on the podcast directories to promote it and get discovered. To put it lightly, you're making a very big mistake.Today I'm joined by Jessica Freeman, host of the Work Your Wellness Biz. Jessica focuses primarily with wellness industry experts to build an online presence that stands out and gets clients. In this episode of Branded Podcast Secrets, not only are we talking about her specific podcast, but we're also talking about her expertise, websites, and why it's so important for podcasters to make sure they have a home for their content.We also talk about how she's repurposing content, and how she has pivoted since starting her podcast over 160 episodes ago. She also gives some great tips on Pinterest and how to use that platform to gain followers.To find out more about Jessica, visit: https://jesscreatives.com/.If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

It's the social media dream, to have your post/reel be viewed by millions of users. However, does that viral video actually help boost your download numbers?Pamela Crane, host of the Yoga Pro Podcast, and owner of Interoceptive Performance. She focuses on helping Yoga Professionals get comfortable in front of the camera. Pamela uses podcasting to help boost her brand, and has found it's a great way to get client referrals. Pamela has also utilized Instagram to help build her brand, and even had one of her reels go viral. We talked about how reels has been an important part of helping her grow, but why going viral may not be the end all, be all you think it will be for downloads and growth. It's all about helping you understand your client and connecting with them.You can connect with Pamela at: www.interoceptiveperformance.com www.facebook.com/interoceptiveperformance www.instagram.com/interoceptiveperformance www.youtube.com/interoceptiveperformance If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

It's the age old question for podcasting: Where will I find my guests?We all know the typical strategy of finding 'successful' people and having them share their story. However, what if the perfect guest was already someone you were in contact with on a frequent basis. AND even better, what if those same perfect guests would help you share your story in an even more authentic way?Well, this is just one of the trips Jennifer Dent Brown shares in this episode of Branded Podcast Secrets. Jennifer is the host of the Stop Dieting Forever Podcast, and helps her clients do just that, stop dieting. In this episode of Branded Podcast Secrets, Jennifer shares her story of how she started podcasting by just reusing content that she had already created. And then how that grew into something more than she imagined.We also talk about seasons, and why she went from a season format to publishing every day, plus her tips and tricks for growing a successful podcast.To learn more about Jennifer and listen to her podcast, visit: https://jenniferdent.com/If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Do you really know what it's the air you're breathing, and how those amazingly scented candles, perfumes, laundry detergents, etc are affecting you?You would probably be surprised at what these chemicals can do to you, and Kelly Bonanna is here to help us all discover clean beauty.She is also the host of Clean Beauty Scene Podcast, and she shares her journey of starting and building her podcast for her business.We talk about why she started the podcast, how she's marketing it, and how the relationships she's made through the podcast are transforming her business.To connect with Kelly here are some links below:Clean Beauty Scene Podcast on all apps &: https://kellybonanno.com/podcast/ Website: https://kellybonanno.com/Free download: 5 Steps To Improve Your Metabolism & Kickstart Weight Loss After 40 https://kellybonanno.com/metabolism The Body Harmony Method Group Program: https://kellybonanno.com/bodyharmony If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Download numbers really don't matter when you're using your podcast to grow your business in several different ways.In this episode of Branded Podcast Secrets, Kickstart Dental Marketing's Chris Pistorius joins us to talk about his podcast, Dental Marketing Podcast. Chris talks about how he's using in podcast in several different ways, which includes guesting on other podcasts for an SEO play, using it as a way to open the doors for potential clients, and meeting other companies where strategic partnerships can be formed.His only regret is not starting sooner, and at only 15 episodes in, he's seeing major results in his business from finally pressing record.To learn more about Chris, Kick Start Dental, and his podcast, visit: KickstartDental.comIf you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

When Dr. Steven Bradley saw an opportunity to share the true stories of medical school, the seed for starting a podcast was born. It then led to a way to help others find the resources they needed to pursue medical school and open the doors for a more diverse community to develop in the medical field.Since then, it's been his mission to help be the voice for those who may not know next steps or even believe the options that are available to them.His podcast journey continued to evolve from there as he combined his love of ethics and podcasting to start a new segment of episodes, which launched a second podcast.Curbside Ethics: https://podcasts.apple.com/ro/podcast/curbside-ethics/id1576146971Black Doctors Podcast: https://theblackdoctorspodcast.com/More About Dr. Steven BradleyDr. Steven Bradley is a board-certified anesthesiologist and medical ethicist with a passion for mentorship and increasing diversity in the healthcare workforce. As an assistant professor of anesthesiology, he combines his practice of medicine with educating medical students and resident physicians.As the host and creator of The Black Doctors Podcast, Dr. Bradley interviews minority professionals in a variety of career paths. Each episode provides encouragement and motivation for listeners. Candid and transparent conversations enable listeners to identify with and be inspired by guests on the show. He is also the host of Curbside Ethics, a new podcast project that provides resources to help clinicians make better ethical and equitable decisions for the benefit of their patients. Visit www.StevenBradleyMD.com to learn more...........................................................................................................

Dr Yami Cazorla-Lancaster is an author, speaker, and a very successful pediatrician in Washington. After being asked the same questions and deciding to create a place to serve her audience in a better way, the blog was born, which then moved into a podcast. Dr. Yami discusses how podcasting has become so much more than just a podcast, and how it grew into a book, which turned into international speaking engagements.Dr. Yami has done an incredible job at using the podcast to leverage so much more. She also talks about how her show notes have evolved, plus ad placement, and why self marketing is so important.She also gives great advice on why it's okay to evolve your podcast, and change what is working best for you.To learn more about Dr. Yami and listen to Veggie Doctor Radio, visit: https://www.doctoryami.com/podcast

You have to love a company that listens to the ideas of their employees, and that's exactly what happened to today's guest, Karonlina Toth.After burnout happened at her previous employer, Karolina moved to Coding Sans. She noticed they were conducting great interviews through blog posts, and encouraged them to to begin a podcast.They listened, Level-Up Engineering was born, and the rest is history.Karolina talks about why proving value has been Karonlina's #1 priority. How their first podcast spun off into an entirely different podcast, and why the company is behind not one but two podcasts now.We also ow the podcast has created open door opportunities for their sales team, the simplest secret to what helps her get such amazing talent on her podcast, plus so much more.Want to connect with Karolina - head over to CodingSans.com to find the podcast and learn more.You can also connect with her directly on LinkedIn. https://www.linkedin.com/in/karolinatoth/

We're sharing another story where the podcast was actually a stepping stone to start a new business.When the pandemic struck, Shannon Andress found herself face to face with anxiety she had stuffed for a while. Fear and anxiety started to get the best of her, so Shannon decided to do something about it.After talking to someone and taking on daily practices that focused on her, Shannon decided to take the next step and start talking to others about it, only to discover this wasn't just happening to her. That's when the podcast You Got This! - The Journey was born.As the podcast grew, more doors started opening for Shannon, where she was able to start a business from it.Shannon shares her journey from starting the podcast to where it is now, and how she's had to shift her mindset from just an opportunity to share to something that's truly changing not just her life, but the life of others.You can find Shannon's podcast here: https://podcasts.apple.com/us/podcast/you-got-this-the-journey/id1556378402

If there's one thing Patty Dominguez knows about helping her clients, it's how to help them position themselves, and she has used podcasting to do just that for her own business.Patty joins me on this episode of Branded Podcast Secrets to talk about how she first landed into podcasting, and watched it open countless doors for her with speaking, customers, etc.Eventually, she became even more strategic by launching her podcast Positioning To Profit. Patty talks about why focusing on great content was one of her most important moves, and then building a product ladder because she knew her long-term value of her customers was much more important than just an initial sale.Want to learn more from Patty and listen to her podcast? Visit: PositioningExpert.com

A writer's coach who coaches writers through podcasting? Yes, it's exactly what Ann Kroeker decided to do back in 2014, when she was trying to figure out a way to help more people through coaching and blogging was taking up more time than she liked.Anne is also the prime example of start where you as, as she learned how to find better hosting, and create opportunities for more potential clients to find her podcast.Finding her own style and knowing her audience was everything as she developed the perfect length of content to help them get what they needed, yet wanting to come back for more.In this episode of Branded Podcast Secrets, Ann shares what has worked well for her, and how she got a bump with listenership, and some of the most important lessons along the way.Want to learn more, visit: https://annkroeker.com/everything/

Corporations, listen up! I really hope you're paying attention to what your employees are doing, and the opportunities you could be missing out by not allowing them to share their passions with the world. Today, you're going to meet the perfect example of this, Mr. Cory Connors had the perfect storm of a pandemic and Gary V telling him he should just start something. Unlike 90% of the other people who listen to Gary V, Cory actually listened, and started his podcast, Sustainable Packaging with Cory Connors.He's a 19 year vet in the packaging industry and has worked for Landsberg ORORA, for 19 years, and what's happened for Cory since hitting publish has been nothing short of magical.Now his company is taking notice, and wants him to work with them on the show, and some other amazing opportunities are happening, all because he took his passion, which also happened to be his job and started sharing it with the world.To connect with Cory, visit: https://www.corygated.com/To hear his podcast, visit: https://www.corygated.com/sustainable-packaging-podcast

In this episode of Branded Podcast Secrets, True Native Media's Heather Osgood is sharing all the secrets of how she uses her podcast the Podcast Advertising Playbook to connect with help podcasters find sponsorship for their podcast, but also to connect with those looking to sponsor podcasts.She also gives one of the biggest missed potentials for growing an audience for your podcast, and the advantage over live recordings vs. recorded.To learn more about Heather's company, visit: https://TrueNativeMedia.com and to listen to her podcast, visit: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

If you want to learn how to successfully utilize your podcast to help grow your business, this is the must listen episode.Dr. Rhoberta Shaler, joins me on this episode of Branded Podcast Secrets, and she does not disappoint on all of her secrets.Dr. Shaler discusses how her podcast and YouTube channels are massive drivers for clients for her, but that didn't happen by chance.She gives insight into how she utilizes SEO and understanding her clients how to serve them at various levels throughout their journey. She also gives great tips on how to not just utilize your content, but how to continue connecting with your guest and finding more ways to not only highlight them, but keep those conversations moving.Make sure you connect with Dr. Shaler here: ForRelationshipHelp.com

You never know what's going to happen once you hit record. Nick Rosenbauer, lawyer and Owner of Rosenbauer Law Offices, which helps with life and estate planning is today's Branded Podcast Secrets guest. He's sharing why starting his podcast has been one of the best decisions of his business. Let's be honest, it's not the sexiest topic in the world, and it's honestly a topic that many people would rather avoid. However, Nick has found a way to connect with potential customers and current customers through his podcast, Complete Estate Planning.Through consistent publishing, Nick has watched his numbers grow, and he's also found some of his biggest downloaded episodes to be for the episodes where he breaks down current event topics, such as Larry King's will in addition to Britney Spears Conservatorship. He also shares how he markets his episodes, and what's next for him as he continues to build his brand through his podcast.To connect with Nick you can visit: https://www.cincinnatiestateplan.com/.To listen to his podcast, check out: https://www.podchaser.com/podcasts/complete-estate-planning-997624If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

A podcast for an association is the perfect no-brainer, and one that Megan Van Petten swears by when it comes to the Esports Trade Association that she runs.Megan joins me in this episode of Branded Podcast Secrets to discuss why you need to press record, why this is one of the best things she's done for her association (and why she'll never run another association again without a podcast), and other creative ways she using the podcast as a value add and repurposing her content for more uses beyond just an episode.To learn more about the Esports Trade Association, visit: https://esportsta.org/If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Brian Johnson is the best story of why it doesn't have to be perfect to start, and why just going makes all the difference in the world.Brian started his podcast, 7 Minute Security, when he was driving back between client appointments, and would quickly discuss new software, issues, etc that he was discovering in the Cyber Security World.After four years, he was laid off from his dream job, and Brian announced to his community that he was going to go out on his own, and they were happy to bring him business.That was in 2017, and he hasn't looked back since. Now his podcast, which has evolved over the years, is his #1 lead generator!Listen too, how Brian gets paid by sponsors, and then ends up many times connecting with them on a referral basis too. Imagine getting paid to make connections that help build your business. His story is truly incredible, and you can learn more and find his podcast over at: https://7minsec.com/If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

See a need and fill it. That's exactly what Jasmin Brand has done by creating HerTexas.co, a virtual home to highlight women in innovation throughout the State of Texas.To grow her brand, Jasmin launched her podcast 'Built in Texas' that highlights women through the state who are doing amazing things. Her goal is to help connect women, not just within the same cities but across the state, in addition to providing the resources that will help them soar.In this episode Jasmin talks about how the podcast is helping to highlight her company, how she digs to find the right guests, and why going live each week was such an important component to the success of the podcast.You can find out more about Her Texas and Built in Texas by visiting: https://www.hertexas.co/builtintexas/If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

In this episode I'm visited by friend, Brooklyn Calloway, Entrepreneur Extraordinaire. Brooklyn has many different businesses, but one way she helps to bring all of her businesses to one is through her Facebook Group. And in that group is where she hosts her podcast, 'The Guts To Fail'.Brooklyn shares how this non-traditional route has helped bring her business, even several thousand in just one day. She shares her marketing tactics with us, and tells us what's next for this podcast doing big things for her and all of her businesses.If you're interested in learning more about Brooklyn's Facebook Group, visit: https://www.facebook.com/groups/690330831159053If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

We often think of podcasts for the standard business like coaches, consultants, etc, but there's a lot of opportunity for companies to take on podcasting for business development, especially when they have someone working for them who is excited to take the reins.Nexus PMG's Raj Daniels did just that as he started the podcast Bigger Than Us for his company. Raj is no stranger to taking initiative as he ran his own startup, and has been heavily involved in the DFW Startup community for several years.Raj shares his journey in starting the podcast, how he had to shift during the pandemic, and why his company is so excited about the results they're seeing from this content marketing strategy.To listen to Raj's podcast, visit: https://nexuspmg.com/introduction-to-bigger-than-us/If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30..........................................................................................................

When she was falling behind on her own blog posts, she felt there had to be a better way to get content out to her audience.Amy's podcast evolved from a solo show to interviewing guests that her audience would find interesting, and since then it's become her #1 generator of leads. Through her evolution, she's found a desire to just be herself, and has allowed herself to dig deeper into her work and finding the content that resonates the most with her audience.How is she monetizing? She's running her own ads to her business, creating specific downloads, and encouraging people to schedule calls.If you'd like to listen to Amy's podcast, visit: https://austinmarketingoncall.com/blog/To learn more about her business, visit: AmyAustinMarketing.comIf you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Harrison Tanner Baron thought podcasting would be a great way to connect with inspiring people. Little did he know how much it would impact his business! In this episode of Branded Podcast Secrets, Harrison shares what he's loved most about podcasting for his business, how COVID changed a lot, but how he managed to pivot, and how his podcast is one of his #1 drivers for new business.To learn more about Harrison's business, visit: Growth GeneratorsReady to start your own podcast? Whether you want to do it yourself or have someone do it for you, schedule your free initial consult with Erin - https://calendly.com/erin-gregor/podcasting_consult_30

We all know real estate agents are looking for opportunities to buy and sell houses. However, there's another side to the business which is hiring and training other real estate agents to help build a bigger empire.When Nick Good and his two friends started recording their every day conversations about real estate, at first it was simply just to help get the information out to the masses. However, what they discovered, that it was the perfect way to start attracting up and coming agents to their team.Now with a podcast with over 100 episodes, Nick and his co-hosts have attracted some of the biggest names in the industry, and have watched their empire soar.You can find their podcast here:https://podcasts.apple.com/us/podcast/the-only-real-estate-podcast-worth/id1453745788And the Facebook Group where it's live streamed: https://www.facebook.com/groups/2315035012099695 .........................................................................................................Connect with Erin Gregor on social media at:http://www.twitter.com/ErinSGregorhttp://www.facebook.com/ErinGregor101http://www.instagram.com/ErinSGregor

Using a podcast to connect your community? That's why I'm so excited for this episode because that's exactly how Ryan Adam is using podcasts for his CrossFit gym. The NFX Way was developed as a way to highlight coaches and members to keep the entire community connected in everything that was happening.Ryan went from a novice podcaster to tackling some of the biggest issues that were not only affecting the CrossFit community but the world. You can listen to Ryan's podcast on Spotify here: https://open.spotify.com/show/5wJMSLsFhv2SNDCfcjh4pS?si=fhFoA1T9SGmOU3umIthnnQIf you're ready to start your branded podcast, schedule a 1:1 here:

The word 'podcast' has been lumped with many other mediums, and it can be confusing to know where the best place to put your audio and video content is. In this episode of Branded Podcast Secrets, you'll hear from Scott Miller, CEO of Center Post Media. Scott's podcast is called: Create, Build, and Manage, and he helps clients with their content and more importantly the strategy behind the distribution.In this episode, we discussed what it takes to have your content be found on places like Roku, what Scott is doing to market his own podcast, other strategies he's using to get the name out on his podcast, plus so much more.To learn more about Scott, visit: www.CenPost.comIf you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Welcome to Branded Podcast Secrets! This is the podcast where business owners can learn how other businesses in all shapes and sizes are utilizing this medium to build and grow their businesses. Learn about strategy, ROI measurement, marketing, and so much more!