Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

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Welcome to Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast for revenue leaders in yes, sales, marketing and customer success. Because we all share the same goal: revenue growth. Always more. Always faster. We’ll learn how to drive revenue as we examine real-life insights from multiple angles with human flavor since “people buy from people”. Hosted by Mariana Cogan and Art Harding.

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    • Feb 14, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 19m AVG DURATION
    • 13 EPISODES


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    Latest episodes from Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

    The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation

    Play Episode Listen Later Feb 14, 2023 17:19


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to analyze the following metric: back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.

    Aligning Marketing, Sales, and Customer Success for Building a Successful Content Pipeline with Ali Jawin, Vice President of Global Marketing at The RepTrak Company

    Play Episode Listen Later Feb 14, 2023 26:50


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Ali Jawin, Vice President of Global Marketing at The RepTrak Company, joins Mariana Cogan to share why building a successful pipeline engine is a team sport between marketing, sales, and customer success.

    How to Breathe Life Into Dormant Pipelines with Jill Rowley, GTM Advisor & LP at Stage 2 Capital

    Play Episode Listen Later Feb 13, 2023 21:07


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Jill Rowley, GTM Advisor & LP at Stage 2 Capital, joins Mariana Cogan to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales professionals can address this challenge.

    How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept

    Play Episode Listen Later Feb 13, 2023 18:07


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices on how revenue teams can increase their win rates.

    Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA

    Play Episode Listen Later Jan 12, 2023 20:21


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.

    Marketing Angle: Beating Mediocre Engagement Rates with James McArthur, CEO of CROO

    Play Episode Listen Later Jan 5, 2023 20:06


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, James McArthur, CEO of CROO, joins Mariana Cogan to understand why on average, sixty to seventy percent of accounts within a territory have little to no engagement and how RevOps can tackle that challenge.

    Sales Angle: Beating Mediocre Engagement Rates with Andrew Johnston, Director of Sales at Scale AI

    Play Episode Listen Later Dec 15, 2022 20:55


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Andrew Johnston, Director of Sales at Scale AI, joins Art Harding to understand why on average, sixty to seventy percent of accounts within a territory don't have healthy engagement and how sales reps can turn things around to tackle this challenge.

    Marketing Angle: The Three Steps of Reactivating and Accelerating Dormant Pipelines with Monique Elliott, SVP of Global Marketing at Schneider Electric

    Play Episode Listen Later Dec 8, 2022 13:58


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Monique Elliott, SVP of Global Marketing at Schneider Electric, shares how marketers can reactivate and leverage dormant pipelines.

    Sales Angle: How Sales and Marketing Alignment Increase Revenue by Forty Percent with Mike Wolber, Chief Revenue Officer at Rent Dynamics

    Play Episode Listen Later Nov 17, 2022 16:22


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Mike Wolber, Chief Revenue Officer at Rent Dynamics, joins Art Harding to unpack what stands behind the statistic that thirty-eight to forty percent increase in win rates when sales and marketing teams are aligned.

    Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos

    Play Episode Listen Later Nov 3, 2022 15:53


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Peter Vescuso, Chief Marketing Officer at Dragos, joins Mariana Cogan to reveal why sixty-six percent of buyers prefer digital interactions and share actionable insights on how to build trust and get to know your customer better.

    Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital

    Play Episode Listen Later Oct 21, 2022 17:39


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Liz Christo, Partner and GTM Advisor at Stage 2 Capital, joins Art Harding to discuss why sixty-six percent of buyers prefer digital interactions over in-person, how sellers can adapt to this shift, and what businesses need to run a modern digitally driven companies

    Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix

    Play Episode Listen Later Sep 28, 2022 20:17


    In the first episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix, shares how salespeople can ensure a great customer experience.

    Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

    Play Episode Listen Later Sep 28, 2022 22:33


    In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, discusses the ever-changing state of flux within the sales ecosystem, and what it means to remain agile when working closely with decision-makers in the sales process.

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