Podcasts about global digital marketing

Welcome to the UNLEARN Podcast! Today, we're joined by a true pioneer in digital transformation and customer strategy, David C. Edelman. With over three decades at the forefront of marketing and digital transformation, David most recently served as Chief Marketing Officer at Aetna/CVS, where he led transformative shifts in customer engagement. Before that, he co-led McKinsey's Global Digital Marketing and Sales Practice and held key leadership roles at Digitas and Boston Consulting Group (BCG), advising top executives worldwide.Now, David is bringing his expertise to Harvard Business School, where he shapes the next generation of leaders and advises CXOs on driving digital agility and building resilient teams. In this episode, he shares insights from his latest book, Personalized: Customer Strategy in the Age of AI. We'll explore the different types of AI, where and how to use them, and the evolving role of AI across the C-suite. Get ready for an enlightening conversation with David Edelman on the future of customer strategy in the age of AI. Key Takeaways:Personalized Connections with AI: David's “five promises” framework—Empower, Know, Reach, Show, Delight—guides personalized customer experiences. AI Beyond Marketing: Personalization extends beyond marketing into a holistic, C-suite-level strategy. Data to Value: Examples from Aetna using data to simplify interactions and deliver targeted recommendations.Balancing Innovation and Trust: David stresses trust in AI, focusing on data privacy and ethical personalization.Additional Insights:Promise and Pitfalls of AI: Emerging AI tools make data integration accessible, helping smaller companies compete with industry giants.Managing Expectations: The importance of transparency and data use comfort in creating personalized, non-intrusive customer experiences.Unlearning Old Mindsets: David encourages that leaders must shift from traditional tactics to a customer-centric, AI-driven approach.Episode Highlights:00:00 - Episode Introduction "If you're trying to connect with customers using personalization, there are essentially five promises that you're making to them." 01:35 - Introduction to the Episode: Barry introduces David Edelman, a veteran in digital transformation and customer strategy. “David has spent over three decades at the cutting edge of marketing and digital transformation.” 03:06 - Early Influences: Creativity and Leadership in Marketing “I became the music director of my high school show from just simply being a saxophone player.” 08:33 - From Marketing to AI-driven Strategy “The thing I had to unlearn is that it's not just about marketing... it's about strategy and customer experience.” 10:03 - Using AI for Personalization: Shopify and Brinks Case Studies “So Shopify, who has a free trial and then offers to convert people to paid subscriptions... it's...

Krystyna Kozak-Kornacka is the Chief Marketing Officer at Cookie3. Before hopping onboard Cookie3, Krystyna has driven communications, marketing, and community strategies for various high-profile projects such as Neo, Koinly, or DOP. At Cookie3, Krystyna focuses on innovative marketing approaches that elevate the company's presence and impact in the industry. As the CMO of a marketing platform, Krystyna is often the first marketer to test Cookie3's tools' market fit, while her feedback and needs inspire the team to improve and create new solutions. Krystyna is also a respected academic. She authored the research paper "Algorithmic Governance, Code as Law, and the Blockchain Common: Power Relations in the Blockchain-Based Society," which was published in Frontiers magazine. When she's not working, Krystyna trains horse archery at her farm in Poland. --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

In this episode my conversation is with Nicky Applegarth, MD of award winning digital marketing agency, Ayima.  This agency serves many of the world's biggest brands with a global team of just over 100.  Nicky started her digital career back in 1999 in a small website design and build agency at a time when mobile phones were simply used to make phone calls and send text messages. In 2013 she took a five-month career and life break exploring South America on her own. The experience gave her a new sense of balance but it was shortlived and she was soon on ‘that treadmill'. Lockdown forced her to revisit balance and she shares how.  Nicky gives us her three words for happiness, success and balance:  NO  FIT and   KINDNESS   and our conversation explores the challenges of recruiting a younger generation and how expectations have changed for this generation  Recommended read: Every Dog, A book of over 450 breeds – Nancy Hajeski  Recommended film: Harry Potter and the Philosopher's Stone  Recommended podcast: Drinking from the Toilet – Hannah Branigan    Sarah:  Instagram: cripps.sarah and bigbalancetheory  Twitter: @sarahcripps7 and @theory_balance  LinkedIn: https://www.linkedin.com/in/sarahcrippsand  https://www.linkedin.com/company/big-balance-theory/  Linktr.ee/bigbalancetheory  bigbalancetheory@gmail.com  Guest: Nicky Applegarth   (14) Nicky Applegarth | LinkedIn  Nicky Applegarth (@nickyapplegarth) • Instagram photos and videos    Producer, Karen Pirie  Twitter: @karenepirie 

Lorena Morales, Director of Global Digital Marketing at JLL. This speaker from the Demand Gen Summit discusses how to drive more growth through RevOps . To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:00 - B2B buyer's journey is constantly evolving.10:22 - Buyers rely on secondary research, review ratings, webinars, and white papers to educate themselves on solutions.12:53 - The late stage of buyer engagement by sellers and the importance of influencing and engaging buyers early in their journey.15:27 - How buyers leave digital footprints and the use of intent data from third-party providers like Bombora to make proactive moves in sales.18:53 - Identify buyer footprints and align sales strategies.19:48 - Use sales intelligence and intent data on open rates, reply rates, meetings booked, and qualified opportunities. 20:18- Closing Remarks.

Exportar los productos y los servicios que ofrece nuestra marca a otro país para aumentar las vías de ingresos, impulsando así la facturación y el número de clientes no es sencillo. Este proceso conlleva un gran trabajo de análisis y reflexión previo. Reflexión que hoy vamos a hacer con Chen Yue, Head of Global Digital Marketing and Ecommerce en los Laboratorios PHERGAL.

In this episode, John Surdakowski is joined by Dhanesh Shelat, global digital marketing director at one of L'Oreal's leading skincare brands and a real estate entrepreneur. Dhanesh brings years of experience in SEO and digital marketing along with a lot of interest in AI and branding to an engaging conversation that taps into: How SEO has dramatically changed over the past 10 years. SEO Backlinking vs. Public Relations in eCommerce. How a brand's decision to sell Direct-to-consumers or through eRetailers should always be consumer-first; taking into consideration the consumer journey and accounting for different consumer preferences - all while owning the brand messaging, image, and identity. What does consumer loyalty really mean today and how are leading brands stressing product innovation, culture, and messaging to drive it. The role AI plays (and is expected to further play) in branding, CRM, brand loyalty, and customer experience. We are moving towards more immersive online experiences that blend hyper-personalization, AI, metaverse, AR, and VR. Early adopters are the most to benefit. To get a full understanding of the new normal shaping the eCommerce industry, check out The Future is Now eBook by Avex and Shopify in collaboration with leading eCommerce partners. Now available for free on Avex Website.

El crecimiento del Retail Media es imparable siendo considerado por muchos como la tercera gran revolución de la publicidad digital. Actualmente, se encuentra en auge en todos los mercados y ya representa el 18% del gasto publicitario global y el 11% de la inversión publicitaria en todo el mundo. En el capítulo de hoy, Chen Yue, Head of Global Digital Marketing and Ecommerce de Laboratorios PHERGAL, nos ha explicado cómo se encuentra el panorama en China, cómo es el modelo de Alibaba, qué importancia tiene la medición del dato y la tecnología y qué se prevé de cara a los próximos años. Tenemos muchas preguntas acerca de esta disciplina y vamos a dar respuesta a todas ellas y muchas más en los próximos minutos.

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL. They discuss how she set up the RevOps team at JLL, the challenges of scaling it, and why RevOps must be aligned internally and with the customer journey.

El capítulo de hoy se lo dedicamos a los marketplaces. Marketplaces si, Marketplaces no Después de la experiencia de los Marketplace de Unilae, Decathlon y Aliexpress Plaza, ahora con el lanzamiento de Miravía y Conforama marketplace las empresas de retail se encuentran en la encrucijada de invertir en tecnología y equipos para llenar de oferta competitiva sus nuevas plataformas o concentrarse en su negocio. En el otro lado, El Corte Ingles, Carrefour y Amazon con modelos probados, consolidados y con la confianza del consumidor. Nuevos entrantes como SHEIN o TIKTOK Commerce que entran con fuerza y sobre todo tráfico de la generación Z y van a dar mucho que hablar. Para ello, hemos convocado a nuestros expertos que nos arrojarán mucha luz sobre el tema. José Luis Ferrero, Commerce lead Iberia en Publicis Groupe Fares Kameli, Managing Director | Interim Manager Head of Global Digital Marketing and Ecommerce at Laboratorios PHERGAL Antonio Fagundo, CEO de Masaltos.com Catalin Claudiu, CTO + Founder Kustomik - CEO

Welcome to another episode of The Families of FinTech. Today, Nadia is joined by the wonderful Barbora Juhaszova, Global Digital Marketing Lead at SAP Fioneer.Since the birth of her son, Barbora has been passionate about the support that should be given in the aftermath of birth and the return to work. In today's episode, she shares her thoughts on how companies can be more inclusive and supportive of new parents.Barbora shares, "let's not forget that it takes two to become a parent; I don't think in 2022 we should expect women to still take on the brunt of the responsibilities that come with having a child." This is a great episode which we hope many of you will be inspired by. Thank you, Barbora for sharing your passion for inclusion for parents!

In the second episode of DARECAST with Niamh O Reilly, Head of Global Innovation Portfolio & Category Management, and Moritz Klämt, Corporate Vice President of Global Digital Marketing & eCommerce LHC, we talk about entrepreneurship in a corporate setting. Do you have an entrepreneurial growth mindset? Are you taking risks, and do you dare to fail? Niamh and Moritz will share their tips, tricks to help you become a corporate entrepreneur. Dare with Niamh and Moritz. Tune in.

Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites. This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy. The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me. About Amy Kolzow: Amy is a marketing technology leader with over two decades of experience driving digital transformation. As Vice President of Global Digital Marketing at Wolters Kluwer, Amy designed and led a program that brought 280 websites together into one global website to deliver a unified customer experience. Reaching more than two million visitors a month, www.wolterskluwer.com is a game changer in Wolters Kluwer's 189-year history. Amy applies her analytics-first mindset to her passion for escaping marketing mediocrity and achieving tangible, repeatable results. About Mike Shaw: Mike is the Associate Director of Marketing Technology and Operations at Wolters Kluwer. Among his responsibilities, Mike manages the transformation of the marketing technology stack as the company rapidly evolves. With over ten years of Sitecore experience, Mike leverages Sitecore's technologies to meet the needs of a continuously expanding organization.    

Moritz Klämt berichtet von der digitalen Transformation und der Veränderung der Arbeit bei Henkel, teilt seine Learnings aus seiner Zeit bei Twitter und gibt uns einen Sinn dafür, warum Jazz viel mit New Work zu tun hat.

On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative. Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing. Find out how and why to split your teams between core business focus and disrupting the future, and why you should always strive to get the right people answering the right questions.

In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, discusses the ever-changing state of flux within the sales ecosystem, and what it means to remain agile when working closely with decision-makers in the sales process.

In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry.Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both the physical environment and the digital environment, this is the episode you don't want to miss! It's Joe McGoldrick!Follow Daryn on Linkedin: https://www.linkedin.com/in/darynsmith 

What is Revenue Operations? Well, RevOps, as it's more commonly known, is a fairly new concept for most of us, but it's a growing discipline that's helping many leading B2B tech companies improve their customer acquisition, increase sales, and accelerate growth.In this podcast, Lorena Morales talks to Matt Dodgson about all things RevOps, including how and when to get started, and how to set yourself up for success. They cover;what revenue operations iswhy revenue operations is so important for the success of B2B tech companies todaywhat type of B2B tech company should think about revenue operationshow the success of revenue operations should be measuredthe skills and attributes that make someone a good fit for revenue operations jobswhat the challenges are of working in revenue operationswhere revenue operations is heading in 2022 and beyondAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Do you want to get ahead in your company and be a respected leader inside your organization? Then this episode is for you.  You'll discover a fast way to develop your team into an amazing group of leaders who will take charge and help the company evolve in a positive direction even when you're not there. You'll learn how to hire and develop your team, sell your vision, and leverage the art of “intraprenuership” to get positive results. Take a page from the playbook of this week's guest, the Chief Marketing Officer of Quad, Josh Golden.  Quad is a worldwide marketing solutions partner dedicated to creating a better way for its clients through a data-driven, integrated marketing platform. They provide subject expertise in marketing strategy, creative solutions, media solutions and marketing management services. Quad has approximately 22,500 employees worldwide working from more than 60 facilities throughout North America, South America and Europe. Josh applies his more than two decades of experience in marketing, branding, media, and content to evolve Quad's go-to-market strategy and deliver on the key benefits of a true through-the-line solution for Quad's current and future clients. Prior to Quad, Josh was the President and Publisher of Ad Age where he spurred transformative growth for the 90-year trade publication and media brand. He also served in senior leadership roles at organizations such as Xerox, Global Digital Marketing, and NBC Universal.    Josh is also the host of Eureka! A show that explores the best ideas, and how they came to be. https://www.theeurekashow.com/ Josh's LinkedIn profile: https://www.linkedin.com/in/joshuajgolden/ (https://www.linkedin.com/in/joshuajgolden/) Quad - https://www.quad.com/ WHAT YOU WILL DISCOVER IN THIS EPISODE: The sound leaders make when they have a BIG idea!  (Rachel Schekman) The story behind his podcast Eureka!... big ideas of the world and how they came to be. His own BIG Eureka when he interviewed Director and Producer of the movie, Airplane!, David Zucker. Where and when leaders are most creative. How to sell your vision. How to pursue a sponsor for your podcast. What makes being a leader and working at Quad so special. A leadership lesson on "intraprenuership". How to grow and develop your team as a leader. Leader playbook to get your company to evolve. How Josh helped AdAge evolve. The important difference between creating change at your company versus helping it evolve. QUOTES: “Status quo is the most powerful force in the universe.” When it comes to being creative, “Use your quiet time; use a moment of calmness.” When it comes to exploring your interests, “Whatever you would do for free, it is worth doing it.” ------------------- https://www.benfanning.com/the-ceo-sessions/ (Apply to be on the show) ------------------- https://www.benfanning.com/the-ceo-sessions/ (Connect with Ben:) https://www.linkedin.com/in/benfanning/ (https://www.linkedin.com/in/benfanning/) https://www.instagram.com/benfanning1/ (https://www.instagram.com/benfanning1/) https://twitter.com/BenFanning1 (https://twitter.com/BenFanning1)

Jenny Gruner, Director of Global Digital Marketing bei Hapag-Lloyd, hat mit Maximilian Eiden im Podcast your Live, über kundenzentriertes Marketing gesprochen.

We've all had moments where we've been a little too obsessed with a movie, celebrity, or sports team. A moment when we take a step back and go “wait…did I really think dressing up like Hannah Montana for a week at school would make Miley Cyrus notice me?” (not based on true events!!). Obsessing over our passions has been a staple part of pop culture for centuries, and Berlin in the 1840s was no different. Franz Liszt was taking the world by storm, and people were losing their minds. But how did he capitalize on their fandom? And more importantly, how can we capture that same energy and dedication as it relates to our customers? Today we'll find out.In this episode, we're talking with Doug Neil, Chief Marketing and Branding Officer at Chronicle. He's revolutionizing the world of NFTs and helping you put them in the hands– well, computers– of your customers. As the previous Executive Vice President of Global Digital Marketing and Media at Universal Studios, Doug has been giving fans what they crave since Jurassic World and Fast and the Furious. And today, he's sharing all his secrets. --------"We are at the precipice of a revolution in the collecting world." - Doug Neil--------Time Stamps* (0:00) Lisztomania: not just a hit single from 2009* (5:54) What actually is an NFT?* (7:21) Chronicle's story* (9:01) What makes an NFT special?* (10:34) Why your brand should get into NFTs* (21:32) How you can enter the NFT world--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Doug on LinkedInCheck out Chronicle

#IIDM #Digital #Marketing Hi, my name is Zambaga Damba from the International Institute of Digital Marketing. Do you want to succeed in your international digital marketing efforts? Then, you should take into consideration the cultural differences of your international audience. Next, I'd like to talk about how to apply Hofstede's cultural dimension to digital marketing. 1. Individualism vs. Collectivism: In collectivistic countries, your digital marketing strategy should involve hashtags, viral marketing, and influencer marketing. In individualistic countries, you would include customer reviews in your marketing strategy. 2. Power Distance: In high power distance cultures, the use of celebrity endorsement on social media is an effective strategy to grab consumers' attention. By contrast, for low power distance cultures, you would minimize power distance by promoting equality and diversity. 3. Masculinity vs Femininity: Website design with gamification is more appealing to those of high masculinity. While websites with aesthetic features are more appealing to those of low masculinity 4. Uncertainty Avoidance: In high uncertainty avoidance cultures, you would include in your online content more rational information and facts about the product. In low uncertainty avoidance countries, you would put more focus on emotions, fun, and engaging user experiences. 5. Short-Term vs Long-Term Orientation: In long-term-oriented cultures, you would focus on building long-term customer relationships. In short-term-oriented countries, you would offer your customers immediate benefits and rapid customer service. For more information visit our website www. iidm.world Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

We welcome Jeremie Moritz, Global Digital Marketing Director at Campari for a raw conversation on the turning points in his life that got him to where he is now and what drives him to keep going.

Fran Jakubowicz is the CEO of SunHouse Marketing, a full service digital marketing agency with a track record of excellence. A digital lead generation expert, Fran and her team have generated hundreds of thousands of leads and millions of dollars in sales for their clients. Working across multiple verticals including tech, health, pharmaceutical, finance, law, education, non-profit and eCommerce, Fran and her team have been helping organizations reach their digital goals since 2009.   Connect with Fran Jakubowicz: Website: https://www.sunhousemarketing.com/about-us/fran-jakubowicz/ LinkedIn: https://www.linkedin.com/in/franjakubowicz/ Facebook: https://www.facebook.com/fjakubowicz Instagram: https://www.instagram.com/franjakubowicz/   You can purchase Lauren's book “Finding Your Silver Lining in the Business Immigration Process: An Insightful Guide to Immigrant & Non-Immigrant Business Visas” here- http://bit.ly/silverliningimm   Connect with Lauren Cohen: Website: https://ecouncilinc.com/goglobal/ Facebook: www.facebook.com/ecouncilinc YouTube: http://bit.ly/YT-Laurenesq LinkedIn: www.linkedin.com/in/ecouncilinc Instagram: https://www.instagram.com/lauren_cohen_esq/ Email: founder@ecouncilglobal.com

“With the data you have available in Marketo, you can make it happen,” describes Melissa, talking about the possibilities and potential of marketing automation platform. In this episode of Data Heroes, Marketo champion Mellisa Day from The Chemours Company explains how powerful Marketo is when it comes to cleaning and utilizing data. Melissa details how crucial database health is and provides tips for marketing on how they should approach and apply available data. Melissa views data as a form of currency and explains the advantages companies can gain from focusing on perspective. Melissa also talks about her beginnings in business and what pivoted her career toward data and Marketing. She thinks the Marketo community is a great place to learn and find support. She also shares advice on using Marketo and talks about essential strategies for gathering, cleaning, and utilizing data.“By cleaning the data, we will have more effective lead scoring.”

It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest... Flexera's Former Director of Global Digital Marketing, Alexis Chiagouris!

The rules are different when you're working with the top 1% - the need for personalisation and an easy-to-digest format when you prospect is paramount. Advocating the emphasis on account-based marketing, trust and inspiration from potential business partners is Harri Evans, Head of Global Digital Marketing at Barclays.Harri shares his view on why he feels marketers should be able to adapt beyond a single area of expertise, how seeing thousands of impressions on social content could actually indicate wastage, and his biggest DO and DON'T for agencies looking to approach a big brand.This episode covers:Adopting a different approach to attracting high value clientsApplying account-based marketingAvoiding feeling pigeonholed into a specific area of marketingAdapting to evolving data protection lawsImportance of speed and agility when working with big brandsThe power of networks and referralsStandout approaches to big brandsWord on the Street is sponsored by Kulea.ma, the default Business Development and Marketing Automation platform for agencies and their clients. To learn more about Kulea's Business development and marketing services and technology, visit www.kulea.maLinks and references at: https://street.agency/podcast/Get in touch: katie@street.agency

How would it feel to turn your side hustle into a full time occupation that gives you total freedom over where you live and work?That is what Jeff Mendelson did and in this conversation he shares the journey he took to get there.Jeff is the Founder of Effectivo.Social, a full service digital marketing agency where he works developing comprehensive digital marketing campaigns for Start-ups to established businesses.Based in Miami, FL, but work worldwide. Jeff helps entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns and getting the right people and disciplines in place. With over 15 years of continuous digital marketing experience in all formats, he has a wealth of information of what works, and what doesn't, in the the digital marketing space.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club. We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging. Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/ Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Produced by Courtnie Lewis: https://www.courtnielewis.com Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

Mike Kleinemass is well known in the German B2B Marketing community. He made Thyssenkrupp Industrial Solutions AG an international benchmark in modern digital B2B marketing. In this coffee talk Mike und Uwe are talking about their joint article on this new era in B2B Marketing. "There has not been at better time for B2B marketers as everything is changing and the current situation offers more opportunities than ever to innovative B2B marketers" says Mike. Tune in and find out what Mike and Uwe will talk about in their article  in the B2B Marketing Guidebook and what the role of a B2B marketer nowaday really means. Don´t miss to learn on how Mike made his way in leveraging Thyssenkrupp Industrial Solutions AG towards such an international benchmark in digital B2B marketing and what he himself considers as core success fsctors. --- Send in a voice message: https://anchor.fm/b2bmarketingguidebook/message Support this podcast: https://anchor.fm/b2bmarketingguidebook/support

I've heard so many stories of entrepreneurs who didn't set out to become an entrepreneur but found themselves in a place where it made the most sense for their lives - and doing it while they didn't have every 'duck in a row' and finding out things along the way. My guess is that there are those of you listening to this podcast who could say the same thing. On today's episode, my guest, Ai Addyson-Zhang, shares her story of being a teacher to an entrepreneur and how she never had everything figured out and didn't wait until the perfect moment to make the next move. Dr. Ai Addyson-Zhang is an Adobe Education Leader and the founder of Classroom Without Walls. Her work has been featured in Forbes, Entrepreneur, Pearson Education, HubSpot Academy, etc. Ai has spoken at VidCon in the US, Social Media Week Lima, Global Digital Marketing in Jamaica, Global Youth Media conference in South Korea, etc. Ai hosts a weekly live streaming show where she interviews leading digital marketers such as Seth Godin and Mark Schaefer. Ai’s ultimate goal for building Classroom Without Walls is to make formal education optional, exam-based evaluation obsolete, and personalized learning affordable, relevant, addictive, independent yet collaborative, and multidisciplinary. Get my free checklist to grow your business with Facebook so you can make a bigger impact and love your family : https://www.sweetteasocialmarketing.com/freechecklist

   Dan Bishop is Senior Vice President, Global Digital Marketing and Mobile Transformation for Citibank. His remit is to install a more data and people-driven marketing strategy as well as helping architect how Citi will deliver on its stated mission of digitizing and mobilizing its business.Prior to Citi, Dan served as the Director of Digital Marketing & Mobile Transformation for Experian North America.  Prior to Experian, Dan spent 3 years with Intuit, where he led Social, Mobile & Emerging Media Strategy for its largest revenue division, Consumer Group (TurboTax).Before Intuit, Dan held strategy and business development roles for startups Ustream, Mahalo and JumpTV.  As employee #11 and the first business development hire at Ustream, Dan architected a strategy that would take Ustream from 200K monthly uniques to a premier content network with over 10M monthly uniques.  Ustream recently was acquired by IBM.----more---- It's a collaboration that could only happen in Nashville: global multi-platinum pop/hip-hop recording artist, Chingy, teaming up with powerhouse vocalist Meghan Linsey and her equally talented Meg & Tyler duo partner, Tyler Cain. Their collective, undeniable talent shines with "The Woah Down," which American Songwriter lauds as "a catchy hip-hop/country crossover that seems poised to be the 'Old Town Road' of 2020." Chingy, who single-handedly influenced cultural slang with “thurr” and “hurr” following the smashBillboard Hot 100 hit "Right Thurr," achieved superstardom success with seven other Hot 100 hits, including “Holidae In,” “One Call Away” and many more. An actor and philanthropist, Chingy, achieved rapid mainstream success with the release of his double-Platinum RIAA certified debut album, Jackpot and knocked himself out of the No. 1 position with his second platinum album Powerballin', featuring Hot 100 hit "Balla Baby" as well as a collaboration with Janet Jackson on "Don't Worry." Chingy followed up with another RIAA-certified Gold record, Hood star, which also reached the Billboard 200 all-genres top 10 albums chart, and spawned Hot 100 singles "Pullin' Me Back" featuring Tyrese and "Dem Jeans." The eighth song from his album, "I Do," is featured on the soundtrack for the video game "Need for Speed: Underground 2." The album also featured guest appearances from R. Kelly, Bun B, Lil Wayne, Lil' Flip, David Banner, Nate Dogg, and Get It Boyz. That same year Chingy was featured on Houston's Hot 100 single "I Like That" featuring Nate Dogg and I-20. Chingy's fourth studio album, Hate It or Love It, also landed in the Billboard 200, and produced Hot 100 hit "Fly Like Me," featuring Amerie. The LP also featured appearances by Ludacris, Bobby Valentino, Steph Jones, Trey Songz, Rick Ross, and Anthony Hamilton. Offstage, Chingy's acting chops include small-screen roles in television comedy series "My Wife and Kids," "One on One," "George Lopez," "Yo Momma," as well as cameos in several films, including "Scary Movie 4" and "Speed Dating."Meghan Linsey was one half of the CMA and ACM nominated duo, Steel Magnolia, signed to Big Machine with Taylor Swift as a labelmate. Steel Magnolia's first single, "Keep On Loving You," shot to No. 4 on Billboard's Hot Country Songs and was the highest-charting debut single from a male/female duo in country music history. They went on to sell nearly one million downloads and albums. In 2013, Meghan decided to part ways with Steel Magnolia and began work on new music, a new sound, and a solo career. In 2015, Meghan took her musical journey to a national level and placed second on NBC’s "The Voice." During her time on the show, she had a No. 1 Billboard single, with her rendition of “Amazing Grace” and was the first contestant in Voice history to perform an original song in the finale. Her 2017 album, Bold Like A Lion, featured collaborations with GRAMMY® winner Aloe Blacc and Fred Schneider of the legendary B-52’s.Tyler Cain is an accomplished producer whose credits include Ashley Monroe, Darius Rucker, and Aloe Blacc. His songwriting ability earned him credit on Ashley Monroe’s, 2015 GRAMMY®nominated Country Album of the Year, The Blade. His most recent solo single, “Suitcase Heart,” has over 3.5 million streams. In the last six months, Meg & Tyler’s music has been featured on Netflix’s Emmy-award winning show “Queer Eye”, ABC’s hit show “Stumptown”, CBS’s “All Rise”, and more. Follow Meg & Tyler on Instagram. Meghan Linsey is on Instagram, Facebook, and Twitter. You can find Tyler Cain on Instagram, here and Bold Studio Nashville, here.Be sure to following Chingy on Instagram, Facebook, Twitter, YouTube, and visit chingy.co.  

On this episode of Journey Map we're speaking with Vladlena Mitskaniouk, Head of Global Marketing and Analytics at Trend Micro. We talk about her days designing myspace profiles for bands, her love of data, and the importance of passing on knowledge.

Angelica Ong, UNICEF on Social Media for Social Good: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference, held on October 30, 2019.  Global Marketing Day was a truly epic live broadcast, streamed continuously for 24 hours from studios around the globe, including Sydney, London,  New York, and San Francisco and featuring speakers from Google, WeWork, Conde Nast, Uber, Microsoft, Unicef and many more. Missed Global Marketing Day 2019? You can still enjoy our content in podcast format from wherever you are. Get great advice and practical tips, from marketers by marketers!  Join us for Global Marketing Day in October 2020 with a new line up of the world’s marketing leaders! Learn how big brands are marketing in today's ever-changing world.  This episode comes from Angelica Ong, Global Digital Marketing and Communications Strategist & Social Media Manager, UNICEF. Angelica works on global digital marketing and social media communications at UNICEF’s Office of Innovation and is tasked with managing and overseeing digital content creation, social media, and digital marketing, globally. With experience in social media for social good, Angelica will cover Content/Social media/Digital marketing strategy that will tap into her work at UNICEF. Watch the full episode here. Guest, Angelica Ong, Global Digital Marketing & Social Media Communications Strategist at UNICEF https://www.linkedin.com/in/angelicaong/ https://twitter.com/anggustiloong https://www.angelicaong.com/ Host, Casie Gillette, Senior Director, Digital Marketing at KoMarketing: https://www.linkedin.com/in/casiegillette/ https://twitter.com/Casieg Links: Global Marketing Day Conference: https://www.globalmarketingday.com/ Global Marketing Day 2019 Videos: https://www.globalmarketingday.com/#recordings

Alexis Chiagouris, Director of Global Digital Marketing at Flexera is interviewed in this episode. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support

Dr. Ai Addyson-Zhang is an Adobe Education Leader and the founder of Classroom Without Walls. Her work has been featured in Forbes, Entrepreneur, Pearson Education, HubSpot Academy, etc. Ai has spoken at VidCon in the US, Social Media Week Lima, Global Digital Marketing in Jamaica, Global Youth Media conference in South Korea, etc. Ai hosts a weekly live streaming show where she interviews leading digital marketers such as Seth Godin and Mark Schaefer. Ai’s ultimate goal for building Classroom Without Walls is to make formal education optional, exam-based evaluation obsolete, and personalized learning affordable, relevant, addictive, independent yet collaborative, and multidisciplinary.

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation' usually doesn't cut it. Tune in to hear more!

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it.   Tune in to hear more!

A small group of innovative Chief Marketing Officers (CMOs) is helping their organizations generate on average 11 percent higher shareholder return compared to industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture. These marketing leaders – the pioneering 17 percent – are driving transformational change at the highest levels of their organizations helping them to respond quickly to changing customer needs. Way Beyond Marketing – The Rise of The Hyper-Relevant CMO report from Accenture surveyed nearly 1,000 CMOs and more than 500 Chief Executive Officers (CEOs) from the largest organizations around the world to understand the impact of marketing in driving business growth. The study found that an innovative group of CMOs are driving significant growth by rewiring their organizations to enable better integration and collaboration to deliver superior customer experiences. After hearing the announcement at the Adobe Summit in Las Vegas, I caught up with Glen Hartman, Senior Managing Director, Accenture Interactive North America and Global Digital Marketing. We discuss the report and much more on my daily tech podcast. Accenture Interactive is a more than $6 billion business unit dedicated to helping the world’s leading brands create the best customer experiences on the planet. Accenture Interactive has been ranked by Ad Age as the largest and fastest growing Digital Agency globally for the past three consecutive years (2016, 2017 and 2018). Recognized as an Adweek 50 honoree in 2018 and previously cited by Forbes as a "top 10 influencer" in digital, Glen leverages his 26 years of experience in digital transformation and omni-channel marketing to help brands engage and delight customers and embrace digital disruption. Glen leads Accenture Interactive in North America and has global responsibility for Accenture’s Marketing offerings including management and integration of acquisitions: Acquity Group, Fjord, AvVenta, Chaotic Moon, Media Hive, Clearhead, Intrepid, Wire Stone and Meredith Xcelerated Marketing (MXM). Glen’s market perspectives on digital transformation and customer experience have also been featured in The Wall Street Journal, Harvard Business Review, Forbes and Ad Age.

Video has many superpowers; one of them being clarity. If you have a complicated product or service, video can help your audience follow along and understand your message without being overwhelmed by the technical gobbledygook. Take Marketo for example. Marketo is a full-stack marketing suite that does a lot of things — from lead management to marketing automation to mobile marketing. Before they added video to their sales process, they relied on white papers to educate their audience. White papers can be extremely valuable if they are written well, but asking someone to read a 3,000-5,000 word guide can be a big ask. That’s why Marketo started using 4-minute video demos... ..and after analyzing the data, they discovered their video demos were outperforming their white papers by 6x! Do you think this improved their lead-scoring? Absolutely. Not only that, but they are able to connect video views to ROI (which is a common challenge for marketers). How did they do it? I’ve invited Paulo Martins to the show to spill the beans. He is the Head of Global Digital Marketing at Marketo, and he’s going to reveal how he can spend $1 on video and make back $5. Having tangible data like this makes it easy to prove to company stakeholders that video marketing deserves a bigger budget! (Sidenote: Paulo recorded a free webinar showing how to achieve MORE with LESS using video for demand generation, which you can watch here). We also have a private discussion about it inside of our WireBuzz Insider Facebook group, which you can join for free. So if you want to learn how to track the ROI of your video marketing, tune into this episode of Video Marketing Mastery!

Disruptive (creating her own lane) Let's hear her journey and learn how she uses social currency to forge a new path. Music by Terin Thompson @songwriterkid for more information go to www.currencyshiftnow.com or @currencyshiftnow See acast.com/privacy for privacy and opt-out information.

Eunice Byun is the Co-Founder and CEO of e-commerce brand, Material. Eunice grew up in a family that believed the kitchen was the center of all activities – from eating, to celebrating, to playing, to catching up on the day’s events. Eunice's career started in finance at Goldman Sachs, which later led her to a position in new business development at Maidenform. Her diverse professional experience built the foundations for starting her own company. Prior to launching her buzzed about kitchenware brand, Eunice served as VP of Global Digital Marketing at Revlon and held numerous senior leadership positions in the beauty, shape wear and finance industries. So why leave that all behind to build a startup? Eunice believes that home cooking how the power to inspire community, connection and create beautiful memories. With Material, Eunice wants to provide the fundamental tools that at-home cooks can grab any day, for any meal and focus on the joy of cooking rather than striving for mastery.

Meat and Potatoes shines a light on the people in Silicon Slopes who get things done. Hosted by Silicon Slopes Director of Operations Garrett Clark and random interns we explore how, why, and when they get those things done, and why their work is the meat and potatoes of Utah's tech community. In episode 20, we talk with McKay Allen who is the Director of Global Digital Marketing for Ivanti. We talk about how McKay runs his team and what it is like to work for a large enterprise vs a small startup. We also spend some good time talking about an upcoming event where Steve Daly (Ivanti), Karl Sun (Lucid), Brock Blake (Lendio), and Rob Nelson (Grow.com) will share their thoughts on Utah's burgeoning tech industry and what it takes to level up in the professional world. Here are the details and link to RSVP.  

Meat and Potatoes shines a light on the people in Silicon Slopes who get things done. Hosted by Silicon Slopes Director of Operations Garrett Clark and random interns we explore how, why, and when they get those things done, and why their work is the meat and potatoes of Utah’s tech community. In episode 20, we talk with McKay Allen who is the Director of Global Digital Marketing for Ivanti. We talk about how McKay runs his team and what it is like to work for a large enterprise vs a small startup. We also spend some good time talking about an upcoming event where Steve Daly (Ivanti), Karl Sun (Lucid), Brock Blake (Lendio), and Rob Nelson (Grow.com) will share their thoughts on Utah's burgeoning tech industry and what it takes to level up in the professional world. Here are the details and link to RSVP.  

Im heutigen Podcastinterview habe ich Thomas Forster bei mir.2013 trat er den Wechsel an: Vom Leiter verschiedener Ressorts in der Verlagswelt wechselte Thomas Forster zum Premium-Hersteller Hansgrohe. Sein neues Spezialgebiet seit dieser Zeit: Vom Schwarzwald aus leitet er das Global Digital Marketing. Wenn man bedenkt, dass das Unternehmen zu den wenigen Global Playern der Sanitärbranche weltweit gehört, 5.000 Mitarbeiter beschäftigt und Produkte in 140 Länder liefert, ist es spannend zu hören, wie er für die beiden Marken Hansgrohe und AXOR Digital-Kampagnen plant, entwickelt und wie er mit seinem Team deren Performance steuert. Schwerpunkte seines Aufgabenspektrums sind neben klassischen Display Ads besonders Social Media Ads bei Facebook, Instagram und YouTube sowie SEA und ständige SEO-Optimierungen. Zu den strategischen Aufgaben gehören u.a. auch die globale Social Media Strategie. Wie erreicht Thomas Forster mit seinen Kampagnen auch die Herzen der Zielgruppen des Unternehmens? Warum ist es für Unternehmen wichtig, digital affin zu werden und zu sein? Wie lassen sich die Ergebnisse seiner Arbeit messen? Diese Antworten bekommen wir heute aus erster HandViel Spass mit der heutige Podcast Folge und meinem Interviewgast Thomas Forster.Wir sprechen u.a. über folgende Dinge:1:49 - 2:41 Wer ist Thomas Forster und was macht er beruflich?bis 5:06 - Wie führt Thomas Forster seine Kinder an die Digitalisierung heran?bis 6:53 - Berührungspunkte mit den digitalen Medien & beruflicher Beginnbis 11:13- Was ist Hansgrohebis 14:08 - Das Digitalteam von Hansgrohebis 16:00 - Die Überschneidungen der Unternehmensabteilungenbis 17:54 - Die Vertriebsstruktur von Hansgrohebis 21:26 - Data-Driven Marketing bei Hansgrohebis 24:40 - Personal Branding bei Hansgrohebis 27:34 - Employer Branding bei Hansgrohebis 31:41 - Digitale Zusammenarbeit von Hansgrohebis 34:40 - Wie Thomas Forster das globale Marketing überwachtbis 37:35 - Digitale Transformation bei HansgroheQ&AShownotes:Xing Thomas Forster: https://www.xing.com/profile/Thomas_Forster2Webseite Hansgrohe: https://www.hansgrohe.de/Buchempfehlung: The End of History and the Last Man - Francis Fukuyama: https://amzn.to/2KIrpSt–Hier geht´s zum Coaching: https://www.markenrebell.de/podcastcoachingIn diesem Coaching werden wir uns ganz intensiv mit deinem Business beschäftigen. Es gibt Praxis, Praxis und nochmal Praxis. Du kannst mir alle Fragen stellen und alles das, was ich dir erzählen werde, sofort umsetzen. - https://www.markenrebell.de/podcastcoachingIch freu mich darauf, dich kennenzulernen… Dein Fan NormanNoch ein wichtiger Aufruf: Es geht nicht ohne dich. Und deshalb ist es sehr wichtig, dass du diesen Podcast mit deiner Bewertung bei iTunes unterstützt. Denn durch deine Bewertung rankt dieser Podcast bei iTunes entsprechend höher und schafft höhere Aufmerksamkeit, wodurch mehr Fragen an mich gestellt werden, mehr Interaktion stattfindet und dieser Podcast einen Dialog erfährt und damit lebendig gestaltet werden kann - nicht nur von mir, sondern von uns allen. Vielen Dank also jetzt schon für deine Bewertung bei iTunes.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=2PU5W9H752VZJ&source=url)

Felix Jahnen, Head of Global Digital Marketing bei Jägermeister, erzählt im OMR Podcast, welche Plattformen besonders wichtig sind, um die passende Zielgruppe zu erreichen, wie ein erster Messenger-Bot-Versuch gelaufen ist und warum Jägermeister aus seiner Sicht schon immer First Mover im Marketing war. Alle Themen vom Podcast mit Jägermeister-Digitalchef Felix Jahnen: Wie groß ist Jägermeister als Unternehmen heute? (ab 1:49) Was war Felix Jahnens erster Gedanke, als jemand ihm sagte: „Du bist jetzt Digitalchef bei Jägermeister.“? (ab 3:08) Wie misst Jägermeister den Erfolg seiner Digital-Kampagnen – ohne digitale Abverkaufskanäle? (ab 5:42) Wie hoch ist das Digital-Marketing-Budget des Unternehmens? (ab 8:08) Welche Plattform ist die wichtigste für Jägermeister? (ab 8:39) Wieso arbeitet Jägermeister so intensiv mit Agenturen zusammen? (ab 10:19) Marketing-First-Mover Jägermeister. Wo das Familienunternehmen schon in den 70ern Maßstäbe gesetzt hat: (ab 11:22) Die Eckkneipe dient langsam aus. Auf welche Zielgruppe konzentriert sich Jägermeister heute? (ab 13:11) Wie ist der Messenger-Bot-Versuch von Jägermeister gelaufen? (ab 16:20) Was macht Jägermeister in Sachen Influencer Marketing? (ab 21:14) Wie unterschiedlich die Marke in Korea und Deutschland wahrgenommen wird (ab 26:36) Wieso sieht Felix Jahnen Jägermeister auf einer Stufe mit Brands wie Apple oder Red Bull? (ab 27:52) Wie ist es heute noch möglich, Alkohol-Brands zu etablieren? (ab 33:05) Wie ist Felix Jahnen an seinen Job bei Jägermeister gekommen? (ab 35:40) Macht Jägermeister noch Sport-Sponsoring? (ab 37:39) Wie groß ist die Brand auf den sozialen Plattformen? Und wie bespielen sie die Reichweite? (ab 38:19) Gibt es auch mal schlechtes Feedback von Leuten, die etwas zu viel Jägermeister am Abend getrunken haben? (ab 40:55)

Dr. Nitish Singh is an Associate Professor at the Boeing Institute of International Business at Saint Louis University, Missouri. He has been teaching there for a decade now and in that time, he has developed an Online Certificate program in ethics & compliance. He is also the President of an ethics & compliance consulting firm called Integtree LLC, which he founded in 2013. Before joining the faculty at Saint Louis University, Nitish spent several years as a full tenured Professor at California State University, Chico, where he led the Localization and International e-Business programs. His educational efforts have been supported by US Department of Education, the Qatar National Research Foundation, California State University, Google, HP, IBM, Microsoft and other companies. Nitish holds a Ph.D. in international business and marketing. He has co-authored two critically acclaimed books: "The Culturally Customized Web Site: Customizing Websites for the Global Marketplace" and "Localization Strategies for Global e-Business". Last but not least, Nitish is a co-organizer of the Brand2Global conference series, which has been bringing together digital marketing and localization professionals every year since 2013. I had the pleasure of meeting him at the most recent edition of Brand2Global in Silicon Valley, where he gave a presentation called "Optimizing Global Marketing Budgets: The Global Segmentation Tool”.   Links:  Brand2Global website Brand2Global Conference on LinkedIn Brand2Global Group on LinkedIn Brand2Global Conference on Facebook Brand2Global on Twitter Integtree website Global Digital Marketing and Localization Certification program Nitish Singh on LinkedIn Web Globalization LinkedIn group Nitish's books on Amazon  

Do you wake up each morning and reach for your smartphone to see how many emails you can instantly delete without reading before starting your day? You are not alone. These are just the emails that make it to your inbox, what about the ones that get caught in the dreaded spam folder. A company called Return Path claims to be the expert in deliverability and is helping businesses get more eyeballs on their emails. Every day, our customers trust our data and insights to help them optimize their email marketing. Partnered with best-in-class email service providers, we help marketers take their email programs to the next level by driving more response and increasing revenue. The path to the inbox is a long winding road, and Return Path has created an infographic to illustrate the steps needed to ensure email marketing programs are as successful as possible, and the pitfalls to avoid if you don’t want to be sent to the spam folder. Anyone that is interested in the path to the inbox can also play a video game on that will test your skills at setting up a successful email marketing program. Once again, the game helps businesses of all sizes understand how they can avoid being banished to the spam folder. Daniel Incandela serves as Chief Marketing Officer at Return Path. As head of marketing, Daniel oversees global brand, content, creative, demand generation, digital, events, marketing automation & operations, product marketing, public relations and sales development. Previously, he served as Senior Director of Brand and Global Digital Marketing at the Salesforce Marketing Cloud, where he drove creative & digital marketing strategy for the company across five continents, overseeing corporate marketing, event branding & experience, and all creative. I invited Incandela onto the show to learn more about how mobile technology has transformed email marketing. We also discuss how emerging technologies and personalization is changing the world of email marketing.  

Jeff Bullas Show Notes Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant and bestselling author. He works with companies and executives to grow their online personal and businesses through social, digital and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com and has spent most of his business career involved with information technologies, telecommunications and the web. Listed on Forbes as one of the “ Top 20 Influencers of CMO’s (http://www.forbes.com/sites/kimberlywhitler/2017/01/08/the-top-influencers-of-cmos-in-2016/#3a4c498c76f4) ” – 20171 Ranked by Apollo Research in the  “Top 20 Influencers of Digital Marketers in the USA” (https://www.linkedin.com/pulse/top-20-influencers-digital-marketers-usa-richard-laven?trk=hp-feed-article-title-like)   – 2016 #1 Global “ Digital Marketing (http://www.onalytica.com/blog/posts/digital-marketing-2016-top-100-influencers-and-brands/)  Influencer” – 2016 Most passionate about  My mission is to educate and help people to win business and life in the digital world. It’s very much of being global helping people to understand the digital world; whether creating a business or building a personal brand, within the corporation or on their own, and learn the power of creating on this social global web. What is your next step? We are taking our business to the next level, which means bring out some new products, write an eBook to launch them, to speak in conferences around the world and meet people face to face. My company started as a passion project. It started with reading David Meerman Scott’s, “The New Rules of Marketing and PR” in 2008. He talked about the power of content to attract the audience instead of having to go and chase them with outbound or cold calls and other different tactics that have been around for decades. David Meerman Scott’s concept of sharing content sounded like a good idea because most businesses used cold calls. I came upon Tim Ferries, who I worked for and he liked the idea and the last piece of inspiration was reading a blog post of HubSpot saying that if you don’t have a clue of what to start a business on than start a blog… “What’s a blog…?” So I discovered that a blog was just a place to actually create and share ideas with the world and the topic was inspired by my observation about what was happening with social networks; everyone was obsess with Facebook, Twitter, Pinterest, and Instagram, and the topic that I start to create content around was social media and the tech world. At that time, I was actually unemployed; a few weeks later, I got a job at a digital agency where we built ecommerce sites for companies, but I continued to write and create content and share it. Three and a half years ago, I started to focus on my blog, so the “Passion project” became a full time business and it’s been growing ever since; we have been having fun and it doesn’t feel like work. We’ve built a virtual team; we have editor, we have a marketing manager, we have copywriters, a tech guy, and a marketing automation person. Who your Customers are? I wrote my blog about what I loved and observed and that was social media, my audience were people that was fascinated by social media and how they can use it to build a business and a personal brand and how to get content to move? I recently was nominated as one of the top 20 influencers for CMOs in the USA, so a lot of CMOs read my blog as well. Today we have guest writers that write for us; I write once a week, which is normally an opinion piece. I love writing, I discovered that I love writing, and I became better writer. Jeff’s best advice about approaching your customer Businesses start for many reasons. Some people has a grand plan when they start; I was on board with a startup, we had one idea which we felt that was great, we raised money, and...

Niels Aillaud, Head of Digital Marketing and Chief Digital Officer of Whirlpool knows the importance of customer reviews and takes them very seriously. Whirlpool, an American multinational manufacturer and marketer of home appliances, manages a wealth of solid brands such as KitchenAid, Maytag and many more—Aillaud is working to track all conversations about the various products and services within the Whirlpool portfolio. Whirlpool's stock has been steadily increasing for the last almost 40 years. Clearly they are doing something right. Our guest today on The Modern Customer Podcast Niels Aillaud Niels Aillaud is responsible for Digital Strategy and Innovation for Whirlpool Corp. today. For the last 18 years, Niels has leveraged his deep understanding of technology and the evolution of consumer's behavior to expand his clients' success in the digital realm. Prior to Whirlpool, Aillaud was responsible for Global Digital Marketing at Logitech. Before that he led all digital marketing initiatives for LG Mobile, where he was the recipient of multiple awards (Webby, EFFIE, OMMA, Cannes Bronze Lyon).  In this podcast you will learn: Whirlpool's approach to social customer reviews How a to launch a company-wide data program Whirlpool's approach to customer journeys

As CEO of Mic, Chris Altchek oversees an editorial operation that serves up a mix of news, politics, sports, technology, science, and entertainment catering specifically to the world views and sensibilities of millennials. Having taken Mic from a startup to a site that attracts 20 million readers per month, Chris has a wealth of insights to share about building, monetizing, and promoting a digital media site. Chris and Robert Schwartz, VP Global Digital Marketing & Engagement, will discuss the challenges he faces in areas like branded content, user experience, new tools and technologies, and the rapid shifts in social media.

In this THINK Leaders event episode, C.C. Chapman, Best Selling Author and Speaker, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was recorded from SXSW 2016 in Austin, Texas.

In this THINK Leaders event episode, Stacy Minero, Head of Planning & Creative Agency Development at Twitter, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In this THINK Leaders event episode, Heidi Browning, SVP Strategic Solutions at Pandora, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In this THINK Leaders event episode, Jay Ku, SVP Partnerships at Participant Media, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

Robert Schwartz, VP Global Digital Marketing and Engagement at IBM, sits down with IAB's President and CEO, Randall Rothenberg. Randall shares what he is focusing on at IAB and his thoughts on ad blockers and ad fraud.

In this THINK Leaders event episode, Eamonn Store, CEO Guardian News & Media, NA, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In this THINK Leaders event episode, Mark McClusky, Head of Operations at WIRED, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In this THINK Leaders event episode, Leah Camilla R. Besa-Jimenez, CEO from Starcom Mediavest Group Philippines chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In this THINK Leaders event episode, Mark Schaefer, Marketing Consultant, Best Selling Author and Speaker, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In this THINK Leaders event episode, Jeff Petriello the Director of Creative Development from Mashable chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

In today's podcast we talk to Elly who is Garrett Popcorn Shop's Global Digital Marketing and Social Media Director. They use the same recipes today, which Garrett invented in 1949. ... See acast.com/privacy for privacy and opt-out information.

In this week's Internet Marketing Podcast Andy talks to Mike Berry, Lecturer at Imperial College Business School, visiting Professor at Hult Business School See acast.com/privacy for privacy and opt-out information.

David: Is local marketing very different from global digital marketing? What are the best sources of traffic for local businesses, and what digital marketing strategies work best for local businesses in 2014? Those are just three of the questions that I intend to ask our special guest today, Calin Yablonski. Calin, welcome to DMR. Calin: Hey, thanks a lot, David. Thank you. David: I'm trying to focus on pronouncing your name correctly there. Calin: You did a pretty good job. It's Calin Yablonski. I know it's a bit of a tongue twister. David: Calin's founder of InboundInteractive.ca providing local businesses with a professional suite of digital marketing services. Calin, I'm impressed that you actually called it Inbound Interactive back in 2009 because was that not actually before the term “inbound marketing” was really coined? Calin: Actually, Inbound Interactive was a name that I came up with about three years after I officially launched my business. I'd like to pretend that I was really insightful and ahead of the curve, but no. “Inbound” was a term that we came up with as we saw the transition towards inbound marketing. David: That explains it. Calin: Yeah. It takes some of the mystery out of it. David: It's very interesting actually the difference in Google trends between what people refer to certain services as because obviously internet marketing was probably something that agencies called it seven plus years ago, but now it's probably more associated with making money online and move to online marketing was popular for a while, digital marketing. Now, it's really breaking down into various segments and niches, and by marketing is obviously one of them. Calin: Yeah. It's been really interesting even looking at where we generate a lot of our traffic to our website and our leads from. Five years ago, if you ranked for internet marketing in Calgary, you were generating a lot of customers from it, and that just isn't the case today. Where like you mentioned, a lot of the services have started to segment where now customers are more in the loop with what they should be searching for, and so you'll see people optimizing for local SEO, or organic SEO, or even more specific for things like penalty removal or Google AdWords consultant. There certainly has been a transition that we’ve noticed over the last couple of years for sure.

Discussing The Digital Consumer Decision Journey as Glenn speaks with with the co-leader of McKinseys Global Digital Marketing Strategy Practice, David Edelman.

Discussing The Digital Consumer Decision Journey as Glenn speaks with with the co-leader of McKinseys Global Digital Marketing Strategy Practice, David Edelman.