Marketing Above All

All business owners know that metrics are the foundation of any effective marketing campaign. Identifying the significant metrics that you should be tracking can make your marketing and strategic decisions a lot easier. Tune in to episode 227 to learn about the concept called “marketing math” and the important metrics for your child care center. 

Video has been taking over the world of marketing by storm. My favorite ways to build you and your business as the authority in your local area is by starting a local internet TV show. Tune into episode 226 to learn how to be up and running in hours.

There are a lot of ways to market a local business. In episode 225 I will give you the top local marketing ideas to infuse some new customers into your business.

There are two main reasons that small businesses close down. The first is a lack of cash. The second is failure to plan. In episode 224 I talk about the three plans you need to ensure your business stands the test of time.

There are a few marketing tips, secrets and tactics that you will hear me say often. The rule of repetition is one of those. Kids, for example, have this rule down. Think about all the times they have asked for something time and time again and you finally gave in. Marketing is no different, your message and your offer gets better with repetition. Tune into episode 223 for all the details.

Virtual tours are all the rave right now to drive enrollments or registrations to your business. Tune into episode 222 for four options on conducting an amazing tour and experience.

The fortune is in the follow up! In episode 221 I will teach you how fast to follow up and the magical number of follow up attempts. Put these tactics into practice and see your sales soar!

Content marketing is an important part of any business’ marketing strategy. While some  businesses may not be too keen on writing blogs or content for their website, it is important to note that regular content to promote your brand offers conversions. In today’s episode, I will tell you how content marketing converts.

While there are lots of marketing metrics that you can track, there are only a few metrics that give the story and how your business is doing. In episode 219, I will talk about the key metrics needed to be tracking day in and day out or the so called “marketing gauges”.

If your business relies heavily around conferences, trade shows and local events now is the time to pivot your marketing. Tune in to episode 218 to learn how you can partner with the different event organizers and continue to gain new customers in this new virtual environment.

As businesses continue to reopen across the country, now is the time to put your best foot forward. In order to make sure that your customers come back swiftly, now is the best time to tell them all the things that you’re doing to keep them and your team safe. Tune in episode 217 to learn more.

After studying hundreds of businesses that had to close over the last six months they had a lot of things in common, actually about five things in common. In episode 216 I will tell you the #1 reason why THEY said they failed and how to fix it.

With everything going on across the United States a lot of businesses are taking a stand or putting out content about their thoughts. In episode 215 I lay out the pros and cons to help you make the decision that is best for you and your business.

Today’s episode will discuss audience segmentation strategies to help with business growth. Learn how you can make sure your messages are not just annoyances and how to heavily segment your audience.

Let's face it, you are not bringing our A game when it comes to your marketing efforts. If you knew that the survival of your business depended on your marketing, would you take it more seriously? Tune into episode 213 to learn how to rock your marketing.

The failure rate of small businesses is dismal. I have been studying what drives businesses under and the results were shocking. Tune into episode 212 to learn how to turn the odds back in your favor. 

With everything going on across the country, your audience is looking for connection. If you want to start to drive more customers the level of connection you need to have needs to go up exponentially. Tune into episode 211 to learn more.

After protecting your company name, there are a few other areas you want to secure and protect. Tune into episode 210 to learn about trademarks, patents and copyrights. 

Did you know that most local businesses are using a name that is trademarked by someone else? In episode 209 I will teach you the ins and outs of securing trademarks for your business and how they add substantial value to your business.

Most often, you will ask “How much should I spend on advertising?” or “What is a good return on ad spend?” Tune in to today’s episode to help you answer these questions and some other questions you need to ask yourself before you can realistically estimate the advertising budget and returns to be successful.

With the economy reopening at a pretty swift pace, now is a great time to start to generate more positive reviews about your business. On the flip side, there will also be customers who are very stressed out and may not leave you a favorable review. Tune into episode 207 for my formula to generate reviews at scale.

The last few months have been really a challenge for so many small businesses—downgrades, sales decline, negative revenues, and worse, closures. COVID-19 is a great financial strain for most of us business owners. The biggest question now is, what will happen when this crisis is over? How are we going to recover? Are we still ever going to recover? Today, we will talk about what my predictions would be after COVID-19 and some marketing trends we will need to watch out for.

Taking advantage of Facebook messenger apps and using one-on-one conversations through messenger bot services, such as ManyChat can be an effective way to introduce new products/services to your new customers. But, what really is messenger marketing and how does it work? Listen to today’s podcast to find out how this can effectively help level up your customer communications.

If all your competitors are doing the same type of marketing, where does that leave you? In episode 204 I talk about doing things that do not scale to put you in a league of your own.

With millions of people downloading Tik Tok and uploading their videos everyday, it’s no surprise that this social media platform is gaining a lot of popularity—and for good reasons. Celebrities, influencers, even politicians use Tik Tok to get their messages across. As a local business owner, is this the right platform for you? Tune into episode 203 to learn the answer.

There are a few strategic actions you need to take now in order to get your business in front of your customers and prospects. Tune into episode 202 to learn more about the most important next steps.

Offshore outsourcing has seen a dramatic boost over the last few years. Majority of the businesses have transformed their business into hiring offshore and doing things remotely. While it can yield positive results, there are some downsides to it. In this episode, we will discuss the pros and cons of offshore outsourcing. Is it really a smart move or just a business failure waiting to happen?

In episode 200, I talk about the concept of marketing in the moment and why NOW is the best time to make sure you are on the right track. Make sure to tune in and grab your free copy of my book as a way of saying thank you for listening

It’s no secret, some businesses are down by 50% or more, the biggest question lies therein as to how you can keep your up and running and thrive amidst the chaos. Today’s episode will give you insights on the things business owners should be focusing right now and how to lead your business during uncertain times. Learn about some tips on how you can take advantage of these uncertainties into a time of opportunity and growth.

With a very lucrative market and almost all businesses leveraging the power of social media, getting your brand recognized across all platforms can be very challenging. While organic ads may help, they can only do so much. Paid social media advertising goes beyond sales and conversions. Tune in to episode 198 to learn why it’s about time you should adapt this strategy to build a robust social media presence.

Never in a million years did I think I would be doing an episode about cleanliness, but here we are. In episode 197 I teach you how to communicate all the different protocols you are implementing to keep your team and your customers safe.

In uncertain times, your prospects crave more education about your business, your processes, your pricing and anything else that may come up. In episode 196 I will teach you not only what content to start with, but also which mediums to use.

The media is starving for unique and interesting stories at this moment in time. If you haven't picked up a newspaper or local magazine in the last month or so you will notice the content is thinning out. Tune into episode 195 to learn how easy it is to generate local PR for your business.

With everything going on in the world, now is the time to take strategic actions in your personal life and in your business. In order to thrive with this new normal you must first stabilize things. Tune into episode 194 to learn how to take the right actions today.

When it comes to local marketing, there are lots of tactics you can use to grow your business. One of my favorite things to do is to keep a running list of potential ideas you can test out. If they work, great. If they flop, that’s fine, you have more to use. Tune into episode 193 to learn how I decide what to test, when to test it and how to gauge success.

There are three types of businesses that are going to come out of this over the coming weeks. There are the businesses that will need to close, the businesses that won’t be affected and the businesses that will need to pivot. In episode 192 I focus on the businesses that will need to pivot with some quick actions you can take to come out on top.

One of the best ways to move your business forward post COVID-19 is to conduct a grand reopening celebration so to speak. Tune into episode 191 to learn how this positioning and branding will help your business move forward in the right way.

In episode 190, I review the headline from each of the last thirty episodes so you have a full-blown action plan to market a new business from scratch. Over the last month I just delivered a robust plan to you on a silver platter, I hope you use it!

The culmination event to all your hard work is an open house or grand opening event. This is your chance to generate more business, show off to the community and elevate your new business quickly. In episode 189 I give you the step by step on how to pull off an amazing event that puts money into your business immediately.

Radio when leveraged the right way can help amplify your brand and further improve your other marketing efforts. In episode 188 I will teach you when to market on radio, how long the spots should be and how to ensure you get the best return for your investment.

As you get closer to launching a new business, you must manage based on the numbers. All the tactics that you have been taught will work 100% of the time, if you deploy them correctly. Tune into episode 186 to ensure your business hits its milestones and targets.

As you get closer to launching a new business, you must manage based on the numbers. All the tactics that you have been taught will work 100% of the time, if you deploy them correctly. Tune into episode 186 to ensure your business hits its milestones and targets.

One of the most overlooked tactics in getting a new business off the ground is to leverage and partner with similar existing businesses. In episode 185 I go over a surefire strategy to help your business win and the businesses you are partnering with.

One of my favorite tactics to generate interest is to put out door hangers and flyers in specific neighborhoods. In episode 184 I teach you the right ways to flyer and how to generate some quick traction for your business. 

There are dozens of high quality places you can purchase more attention from. In episode 183 I will teach you how to pick some additional ad-platforms as your marketing continues to scale up, and what to look out for on those platforms.

YouTube ads have a special place in my heart. In episode 182, I will teach you my favorite type of ads to run to get you targeted views for pennies on the dollar. Don’t invest another penny in TV advertising until you listen to this episode.

Imagine if you had the ability to get as many targeted eyeballs as you wanted within twenty four hours? Google Adwords allows you to position your business in front of the right people overnight. In episode 181 I teach you the ins and outs of Google Adwords and what metrics you must measure for long term success.

Facebook is one of the best platforms to start branding your new business. If deployed correctly, it can provide you attention for pennies on the dollar and more leads than you can handle. In episode 180 I break down setting up Facebook Ads step by step and how to start off in the right direction.

With everyone pivoting a lot of their resources to online marketing, a new opportunity has opened up for direct mail. In episode 179 I break down the exact formula to drive results for a new business and the number one mistake you need to avoid in order to be successful.

Did you know that you can start to grab social media attention long before your new business is open? In episode 178 I will give you my strategy on gaining a following before your business opens. You will also learn the top two social media channels to start with. 

If you are looking to inject some rapid attention to your new business, local influencers may be the tickets. In episode 177, I teach you the easiest way to find and interact with these local influencers.