Podcasts about split tests

Here is the process. First you want to do an audit and analyze the results. First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people are frequently unsure about what scent to pick for a product. Your hypothesis is to fix this dilemma by making it easier to understand what each scent may smell like.Your idea is to fix this by adding images next to the name. (to basically explain what the scent smells like)You start testing it but in the end you don't get a conversion uplift.Now should you reject your hypothesis or did your solution fail, but the idea is still strong? If your hypothesis is strong you could implement other solutions: Adding descriptive scents  we know like lavender, citrus, cinnamon that actually describe the scent in a way that everyone understands and thus reduces visitor dilemma.Let me show you the flow we usually follow….1. We QA the test first of all. This is very important because maybe we missed something.We QA it in a few different ways. 1. We trigger the test on multiple devices and use browserstack to do this. Here we make sure we test it on mobile as well, we click all the buttons and make sure everything loads perfectly. 2. We throw our variant URL into markup.io which is a software you can use to see how closely your web version matches your original design.This is very important because it can change a lot visually from your original idea.If we found bugs at this point, we look at whether these are so big that the test has to be rerun again. If there are none or smaller differences we proceed to the next stage. We look at session data. Recordings are our number 1 tool here. We can quickly get a good feed for use behavior if we segment the records.Filters like:Everyone who interacted, scrolled past or clicked over the area we changed via our split-test.Everyone who didn't bounceEveryone who added to cartEveryone who purchasedThese are great filters to use if you have a lot of traffic because you will have 100s or 1000s of recording to go through.I A big hack is to create sub goals in your A/B test, so for example if i want people to pick a scent in the selector area of the PDP, i want to create a sub-goal of everyone who picked a scent, and perhaps everyone engaged with the scent selector.If i do this correctly, i can then go to mouseflow or convert and only look at session recordings that are relevant to my split-test.. This is a huge one guys!, makes a big difference and cuts down on time.. After recordings you can go further by also looking over heatmaps, clickmaps and so on.It can give you additional insights as well - are people doing what you expected them to do?Sometimes we also go the extra mile and setup simple user-group tests on userbrainhttps://www.userbrain.com/ In here we will present people both designs to the visitor and ask them what version they prefer.This is really good if you made bigger design changes.We mask ask what product gallery do you prefer and whyOr what selector option do you prefer and whySometimes we will also propose only our hypothesis like:The current page makes it difficult to understand what scent to pick due to fact that each name does not explain the scent associated with it. Do you agree with this statement or not? Please explain your answer in detail.This is a good way for us to test a hypothesis and whether people agree with it.We have gotten a lot of good feedback from doing this before running a test or after to test if it makes sense to design an alternative version of a solution.

here is the resource to test sample size: https://www.abtasty.com/sample-size-calculator/ How long do you run an A/B test? The discrepancy between the two versions is gradually eroded as time goes by – two weeks after the starting point there's hardly any observable difference at all. This phenomenon where the results converge is a typical situation: the modification made does not have a real impact on conversion. Rules on how long to run a test:The statistical confidence level (95% or more) The size of the sample The representativeness of your sample The test period and the device being tested Your business circleSeasonality of your business.Your audience (email, repeat buyers, sales, loyalty members) Pro Tip: The lower the expected improvement rate, the greater the sample size needed to be able to detect a real difference. Pro tip: small sites under 100k visitors a month: Test bigger things, like bigger site overhauls so the conversion rate or AOV uplift is higher. That way there is a higher chance you can trust the data. Bigger sites can get away with testing smaller things because they got more data to rely on. Pro Tip: by default 2 weeks is going to be a good length for a test but don't be afraid to extend it. Pro Tip:  Do not pause it, and start again or change other variables. If you got a bug, start over completely. Pro tip: exclude your own IPs and employees too, to not mess up the test data. Finally don't forget that A/B testing without perfect statistical significance is still much better than implementing based on subjective opinions!

Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential. What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go. Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence! In episode 567 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales 01:08 - Split Testing Images for Amazon Success 09:22 - Amazon Listing A/B Testing Image Results 11:17 - Optimizing Product Images With Audience Testing 16:00 - Improve Your Product Launches With Helium 10 19:13 - Targeting Audience for Advertising Campaign 24:13 - Listing Optimization Strategies and Launch Tactics 26:18 - Importance of Helium 10 Audience Testing 30:34 - A/B Testing for Product Images 31:33 - Testing for Best-Selling Variation in Audience 34:30 - Utilizing Tools for Amazon Sellers Transcript Bradley Sutton: Did you know that improving your click-through rate from search results on a product even only 4% for a product that maybe only sells even on just 10 units a day could mean up to $40,000 of extra sales in a year? Today, I'm going to show you exactly how you can split test your listing images in order to achieve results like this. How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience.   Bradley Sutton: All right, hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we do a training on a certain topic and then we open it up to all the members out there to go ahead and ask whatever questions you have about Helium 10 or Amazon that we can help you with. And today we're going to be talking about split testing images, both on Amazon, off Amazon, and we're going to do some live examples of this, and we're going to talk about why this is important and how it can help you. I think it's one of the most slept on things that a lot of Amazon sellers aren't doing.   Bradley Sutton: All right, let's get started here. Now let me just give some framework on why I think this is something that literally every Amazon private label seller should be doing. When we create a new listing right, we have in our own mind what might convert the best as far as images, as far as titles, things like this, and it's based on, you know, hopefully some solid research. You know, maybe we've checked out the competition, maybe we know this certain niche right, but the problem is sometimes we might be a little bit biased, or we might kind of like overvalue our own knowledge of a certain niche, and when we do that, we could be leaving money on the table. You know, let's just do some calculations, guys. Let's just say that you know you want a certain click-through rate from the search results.   Bradley Sutton: Let's just talk about main image, right now. Let's just say that your conversion rate, once people actually get to your page, is 10%. Let's just say it's 10%. All right, 10% of the people who click on your product they're going to convert. Now, if your click-through rate is also, let's just say 10%, right, that means that on a certain keyword page or just overall, let's just talk about it overall let's just say you know you're getting like a thousand impressions, right? You know a thousand people see your product and if you have a 10% click-through rate on it I'm not just talking about PPC, just in general I'm doing some general numbers here that means a hundred people click on your product. If it's 10% your click-through rate and then if your conversion rate is 10%, how many people buy your product? 10. All right, so 10 out of 1,000. So let's say your product is a coffin shelf, that's $30. With these numbers. Right, that means you're doing every day about $300 worth of orders. Okay, $300 worth of orders over the course of a year, that's about a hundred thousand dollars. So you've got a six figure product, a hundred thousand dollars.   Bradley Sutton: Now let's just pretend that nothing else changes except your click-through rate. That means that the more the people see it in the search results, then the more they're going to click on it. What if we could bring your click-through rate from 10%, not even 5%. Let's bring it from 10 to 14. So that's a 4% increase. All right, 4% increase. So that means if, instead of 100 people a day clicking on your product, how many is that going to be? So we take 100, or we take 1000 and multiply that by 0.14. That means that 140 people are going to see your product. And if you still have the conversion rate of 10%, how many people are buying that per day? That's now 14 people who are buying that a day. So we take that 14, Times it by what's the retail price? $30. That's $420 a day you are doing on your product. We times that by 365. Now you have gone from a product that does just over $100,000 a year $109,000.   Bradley Sutton: Now you've got a product that is getting $153,000 per year. You just increased by over $40,000 and you did not even change your conversion rate. You only changed the amount, your click-through rate, the amount of people who see your product in the search results and click through it, and not even by 5%, a 4% increase. Okay, Now, that's what I'm talking about here. So this is why I think this is a very important topic, and I'm just only talking about one thing you know what are the things that influence click-through rates. You know it could be your price point, it could be the way you have your title set up. It could be your main image, which is what I was talking about. So, this is why it's so important to make sure that, at the very least, you start split testing different things of your listing. All right, now Amazon has a live split tester and we're going to talk about that. First, how many people use, you know, manage your experiments. Those of you who have, who have brand registry. All right, let me show you how to do that, and then I'm going to talk about in what situations I use it, but then also the potential drawbacks of using this.   Bradley Sutton: This is in Seller Central, in the how Cool Is that? Project X account. The part that you can do split testing for free if you have brand registry is called manage your experiments. So you click on brands and then you click on manage experiments and what this does is it allows you to do live split testing of new things. All right. So, the kind of things that I can split test is my A+ content, I can do my Bullet Points, Product Images, Product Description, Product Title, A+ Brand Story, or I can do Multi-Attribute. All right, we're just going to keep it real simple and mainly talk about main image, because in my opinion that's one of the biggest things that could really make an impact on your either click through rate or conversion rate. All right. So I did a few of these recently, all right, one of them is going right now, all right.   Bradley Sutton: So this is a product I had called a bat bath mat, all right, and I had two different main images I was split testing. Let me show you the actual content. One was an old, like computer generated image I had and one was a newer one that AMZ one step did, all right, so you can see very similar images. Those of you watching this online, I can see. You can see it's very similar images, but just different angles, all right. And so it's like hey, I wanted to split, test this in the search results and take a look at this is ongoing. This is literally going right now. That's why it hasn't gone through yet and you can see that one of them, I sold 24 units and the other one 18 units. All right, one of them, 11 units sold from search. The other one, 4 units from search. Okay, one of them has a 0.07 conversion rate. One of them has a 0.05.   Bradley Sutton: All right, so it looks like version A, which is what I have, is going to win. Okay, so that's one that's literally going right now. Here's the other one we're going to be going over today is the coffin shelf, all right. So here is this one and it completed. Okay. Now look at this one here, this one actually, I started around the same time, but look at this one. This one had a 0.1 version at a 0.04 conversion rate and the other one had a 0.005 conversion rate. That option A sold nine units over this very short period of time, and the other one only one unit. So this one already stopped because Amazon's like, oh my goodness, this is like night and day. This is going to be the good one compared to what I was showing. All right, so this one shows good information. But here's the thing. Let's just say that, on this live split test that I was doing with Manager Experiments, this one was it was almost like a 10X better one image over the other. But how Amazon is doing this is it is showing this product with the different images and search results like half of the day showing one, like half of the day showing the other.   Bradley Sutton: So the problem with doing this live split test if it's a brand new listing especially is that, by definition, sometimes half the time you are showing an unoptimized image. What if, during this time, I was showing just the good image? I would have maybe, in this situation, almost doubled my sales, if not more, because I was wasting half of the day showing an image that was not well converting. Ok, now I think there's a time and place to do manager experience, especially some with some of the nuances of your bullet points, A+ content or more mature listings. But when you are trying to, you know rank or you've got a brand new product, you can understand maybe a little bit why it's probably not good to just go ahead and launch a product and then do a manager experiments from the get go, because you don't want to be, by definition, screwing your listing 50% of the day, if that makes sense, all right.   Bradley Sutton: So let me show you what I think that everybody should be doing and I've been doing this for years is using a service called PickFu and inside of Helium 10, it's called Helium 10 Audience, and before I even launched my listing, I am doing this research, all right. So let me just show you. I did the exact same test yesterday and we're going to do a couple of tests together. Let me show you what I did yesterday or last night in Helium 10 audience. I set up a poll and I told the customers hey, you are searching for a coffin shelf. This coffin shelf includes a gift box and spooky accessories. If you saw the following 3 images in the search results for a product, which would make you want to click it the most, and do you see the one that won by overwhelming amount, a score of 56 to 22 to 22, this one that won in the manager experiments.   Bradley Sutton: Now, let's just pretend that this was a brand-new product release. I mean, this is not a brand-new product release. This is the Helium 10 coffin shelf that's been out there. But I came to the exact same conclusion using my test audience, and so I could have started from day one with the right image without having to have 50% of the time a bad image showing up because it's a live listing. So this is the beauty about using Helium 10 Audience that I think everybody like literally every single product launch. You should be running this. Now granted, you know some of you may have, you know, be launching, like you know, 20 products at a time. I was just talking to my friend, a Helium 10 Elite member, Yizhak, and he was launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. Launching some leggings and you know, when he launches leggings, he's got like three different kinds of variations. So every single group has, you know, like 100 variations because it's three different kinds. He's got size and inseam and color and then each of those has like eight combinations, right. So I'm not saying, oh yeah, Yizhak should have done 100 Pickfu or Helium 10 Audience tests, that that's not very economical or feasible, but at least you want to check it once.   Bradley Sutton: For the main, you know image results, right? So the beauty about this is it's not just, oh, random people are voting on what image they think is the best to be able to get money. The people who are doing the Helium 10 Audience, you know they actually get paid. That's why each time we do this, it costs money between 50 and $60 or so because each of the people who are responding are getting paid to give their responses. And to give their response, they have to give you information, and you don't have that in the manager experiments in Amazon. So, for example, some of the people who picked option A, which is the one that won you can read here what they're saying. This one person says hey, this image shows me all of the accessories and multiple angles of the box. Another person says option A shows the coffin both open and closed, as well as clearly showing what the accessories look like. Now, this is important. This is important, I never would have thought about this. Did you guys catch this? They think that this tells me something right here the fact that two people said multiple angles of the coffin. Let's go back to the image. This is not multiple angles of the coffin.   Bradley Sutton: All right, these are two products that are included in the product. One is a coffin shelf and one is a coffin shaped box. So, right away, this is not something that I'm just going to go and say oh, this image one, right? Because now, all of a sudden, my thought process has changed. I thought that this image is going to clearly show that a gift box is included and it's two separate products. But no, here are two people who just said that they think it's the same product, but just showing open and close in different angles. So now I know I might need to go back and figure out something to make it more obvious that, no, you're getting two products for the price of one. This coffin box is a gift box that's separate from the regular coffin. Let's keep reading. I literally haven't looked at these until this second. Here's another person. I find A more appropriate. It has an all-around preview of the product. Okay's another person I find a more appropriate. It has an all around preview of the product. Okay, another person says I like to see the two trinkets at the bottom right of the image. That was important to me because I wanted to make it clear that people who order our coffin shelf they get, like this LED candle plus something else.   Bradley Sutton: So, I'm going to keep reading this and see how many people are saying that they think that this is just showing a different angle. So, you see how it's different levels. All right, it's not just a matter of oh, which image is best. But now I might have to go back to the drawing board and say how do I make sure that people understand that they actually get two products in one? And then I would. I would go ahead and try to make a new image and then run it again versus this one, versus the other images. So sometimes I run Helium 10 audience maybe three times on a certain, a certain product. Okay, I hope you guys understand the value of this Number one. The first value is before I even launch a product, I can make sure that from day one I am launching with the most optimized image. The other option I could have done is even taking it a step further is Photoshop this into like Amazon search results and actually show the title and maybe show a couple of competitors. This is why I run Helium 10 Audience, sometimes 2,3 times. Yeah, it cost me like 200 bucks to do it. I mean I was using this since it was PickFu, since it wasn't in Helium 10, but it was worth it to me, the kind of insight I get.   Bradley Sutton: So number one is hey, am I running the most optimized search result image or experience? I guess, if you can consider the title also in the price? And then, secondly, am I completely overlooking something like I just did here, where I thought it was very clear that people are getting 2 different products here in the same package, but some people thought it was just a different angle of one product? Okay, we are going to run this live, a brand new one, and it just has two options, and it's a brand-new product launch that I'm doing. So let's go ahead and run this live together. I'm going to go to Helium 10 Audience and I have 2 images that are very, very similar. Okay, very, very similar, and it's a product I'm going to launch today or tomorrow on Amazon. So here's what we do. We go to tools in Helium 10. Under listing optimization, we hit audience and then I'm going to hit create new poll. All right, and I could do use poll builder or build from scratch. I'm going to go ahead and use the poll builder and we are going to do. You can see all the different things that we can test here A+ content, a general idea, logo, infographics or secondary image, product listing, product title, a video, a voiceover, even something about a website. All of these things we can do. I'm going to do product images, which is main image, right here.   Bradley Sutton: Okay, do I'm going to do product images, which is main image, right here? Okay, now I'm going to write my question. So let's go ahead and write. A question is, you are searching on amazon for a stackable egg rack? Which of these main image options would make you want to click on the product more? I can probably have made this better, but we're going to do this live, all right, let's go to the next step. All right, what are my two options? Let's go ahead and add these. See, very similar, but again, I want every little bit counts. Remember, I just showed you guys that having a difference of even just 4% for my click-through rate could mean $50,000 a year, almost all right. So you can see there's two different images here. One has a full rack of eggs and one only has half of them, and it's a slightly different angle. Let's go ahead and see the next step.   Bradley Sutton: I can pick the audience, all right. So I could just go general audience first, available respondents. I might just go ahead and do that now. Or I can choose a custom audience where I'm like hey, I want men, I want women, I want dog owners, I want people who exercise four times a week. There's a billion different options here. The one that I usually pick is Amazon Prime subscribers. All right, that's what I'm looking for. I could pick an age range, right, in this case. I want this to run super fast, because the more I segment it like this, it takes longer. I'm just going to hit general audience because this product is general. You know, like men like it, it all ages. But like if I was doing a pet grooming product and it's specifically for dogs, you better believe I'm going in there and I am going in and choosing, you know, like dog owners or something like that, or if I have a product that's specifically for men or for women of a certain age group. I'm going to go in there and make sure that the people who are going to vote on this are exactly my target market. I'm only going to choose 50 people for the audience. I can find out, you know, behavioral habits or personal traits of the people who are responding here if I wanted. I'm just using the free option here. Next, step 50. Let's just go with this.   Bradley Sutton: All right. Now again, is this the best way to do it? No, the best way is probably to also show my competitors you know image, okay, and maybe even show it in the search results. I'm doing something simple, just so you can see how this works. All right, let's go ahead and proceed to checkout. Boom, okay, it is working now. All right. So, this one is going to be in progress. We're going to poll it up right here and we're going to keep going back to this. This is live. It's literally going out to a whole bunch of people right now. We're going to go back and check that. What situations would you want to use this, compared to when you would want to use the Amazon manage your experiments. Well, if I haven't launched my product, 10 out of 10, I am doing this, I mean literally 100% of the time that I launch a product I'm running a Helium 10 Audience on some of my main aspects right, because, remember, I don't want to start off with potentially an unoptimized or not the best option for my image or title. Right from day 1, especially during the honeymoon period, I'm trying to get the best click-through rate possible and the best conversion rate.   Bradley Sutton: Now, sometimes, if I'm just testing something else and I don't, I think I'm doing pretty well and there's nothing I'm going to do. That's going to be a big change. Well, yeah, I'll go ahead and run manager experiments, because it's free, right on an exact listing. And actually, when you run manager experiments, you can get additional details on what's going on, as you saw from what Amazon was showing, right? Let me just show you again what are the kind of things that you can see. You know you can see what your conversion rate is. You can see how many units are sold from search, how many sales from search. You can see the exact sample size, et cetera, et cetera. So in that situation, if I'm like, hey, I've got a pretty optimized listing. I've already run my Helium 10 Audience before and I just want to tweak something that I don't think is going to make a big difference.   Bradley Sutton: Well, yeah, I'll go ahead and use the manager experiments, but if you have not tested your main image on a brand-new listing, you haven't launched yet. 100% guys, I do not launch any product without having run this, and so if you are out there and you're launching products and you are not split testing your image first, or split testing perhaps your price point or how the product might show up in the search results, I strongly believe you could be leaving money on the table. I mean, some people can change your click-through rate by up to 10%. Even if you change it 1%, 1% guys, on that one that I was showing you, that would sell what did I say? Like 10 units a day only. If I was only selling 10 coffin shelves a day and if I just change my click-through rate by 1%, we're still talking thousands of dollars difference per year I'm getting by increasing my click-through rate just 1%. So is that worth a $50 Helium 10 audience? Well, you better believe. That's why I do it for every single one of my listings.   Bradley Sutton: Any questions so far with this concept of like split, testing your images before you launch. Kan says can you show me please how to navigate to the experiment page in Helium 10? Yeah, absolutely, let me show you really quick. So where this is you click your main menu in Helium 10 at the top left where it says tools and under listing optimization. And, by the way, everybody has this option. This is not something that's only Diamond, because it's a pay-per-use, so everybody has access to it. You click under listing optimization. It's Audience. All right, there's. Oh, my goodness, look at this, guys. I just started this like what? 5 minutes ago, not even 5 minutes ago. What am I saying? Like 3 minutes ago, and I've already got 18 results. And do you remember? I said you guys were kind of split down the middle between option A and option B. Well, take a look here. We've got now 10 to 9, so it's very similar with what you guys had thought, except it's slight chance to option A.   Bradley Sutton: All right, so what are, what are some of the things that people are saying all right, one person here says I'm more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more likely to click on A, the left one, because this is full of eggs, which makes me think that'll hold a lot more, even though I know they hold the same amount. It feels like it can store and organize more. It's also more visually appealing to see the eggs neat and orderly like this instead of the other image, so it makes me, you see, like that's something I didn't even think about. You see this other one where it's like you know, somebody with like ADD or something like might be looking at this and like, hey, why do people just have random holes in this egg rack used? And it's not all full. It's like it's just a psychological thing. All right, so I see, always when I run this guys, I always have new things that I didn't think about. Look at this in the last one minute that I was talking, seven more people already responded.   Bradley Sutton: Let's go ahead and load those seven. We are still at almost half each here. Wow, that's crazy. Right on the line of what people want more. I could see hey, what's the age range of the people who are responding right now, it looks like 58% of younger people are choosing B, but of the older age range, 45 and up, 66% want option A. So there's something right there. All of a sudden, I have some insight. Well, if my target market is older people, I might go ahead and favor option A regardless of the score here, because that's who likes my product more. So that's the kind of level that you can go in, all right.   Bradley Sutton: So, your takeaway, guys, is if you're in the midst of launching a product, don't ever launch a product without running Helium 10 Audience. Okay, this is how important I think it is. You might think you have the best main image or the best title, but really make sure you have some solid proof before doing it. Now, if you already have a listing active, you still if you never split test anything and it's something big like the main image it might be still better to run Helium 10 audience just so that you can get instant results within like a day, of which one might be better, and then immediately change it if you need to. Because remember, if you run manager experiments in Amazon, it might take 30 days to get a. You know enough results and in those 30 days 15 of the days, half of the day, half of the month you are running an image or a title or whatever. That is not exactly that. That is not optimized, and so you know you can just kind of understand that you might be leaving hundreds of dollars on the table half the month if you're running something, a live split test like that. So that's why I always like running my split test immediately in one day and offline.   Bradley Sutton: All right. Did you say that when you do an A-B test on Amazon, they automatically convert the listing to use the best image they tested? If you choose that. So that is an option on Amazon where you can say automatic it's called, automatically publish the winning result or something like that it's called, and you just check that if you want it to automatically do it, or you just say you uncheck that and then you just look at the results and then you decide which one you want to go with. You have both of those options on Amazon. All right, we already have. The vote is finished for the egg rack pictures, and the one with all of the egg racks won with a score of 52 to 48. So this is not like a very clear cut winner here, but you know, like the other one, the coffin shelf one which had a score of like 50 to 20 to 20. But now at least I have a little bit more confidence to go with this image that has all of them, and then I'm going to start reading these comments here to see if I get more information. Look, it's 50 people respond in like what? 10, 15 minutes here and now I have all this data to go through to really make my decision when I launch this later today.   Bradley Sutton: Matter of fact, as soon as I get off this call, I'm probably going to do it. What am I? Which image am I going to use? And is there something I didn't consider. Like remember what happened on the coffin shelf? I realized that people think that it's the same. It's the same image, just a different angle. So I'm going to definitely read this once I'm done with the call. Ali says using launch strategies like the Maldives honeymoon, when do you really start focusing on actual profit and long-term viability of the product? What's the perfect balance? So all I think about during the launch strategy is getting to page one organically. I'm not concerned about profit. Now, I usually can't, you know if I'm not launching a super competitive niche. I can usually get to page one within a week and then at that point I start maybe rate if I got, if I started getting my Vine reviews or other reviews, I might start raising the price up and take my foot off the gas. But I'm usually going really hard and heavy. Even if I get to the top of page one for 10 full days, even if I got to the top of page one after only 2 or 3 days, which happens sometimes in my launches.   Bradley Sutton: All right. So I try to go really hard and heavy at least 10, 10 days to help me stick my landing more, and then at that point it's a matter of all right now do I start to try and rank organically for my secondary set of keywords and then I just do it all over again. I still go really hard and heavy and losing money. Now if after 30 days of launch and losing money and putting a lot of money in PPC, I'm not getting the conversions I need organically or maybe I'm getting bad reviews, I have to. I have to like, kind of like, take a step back and look at what am I really doing Right? What am I doing wrong? Why am I not sticking my landing? Why are people not converting? Or why is my listing, not converting even though I'm at page one, all right. So these are things that you have to start considering, you know, after 30 days or more of your launch. Great question by Alex says how would you do your A-B test for your image against competitor images on Amazon search result pages?   Bradley Sutton: All right, so what I would do? Let's just say I was doing this large coffin shelf. Well, I'm not going to take a picture of the Helium 10 widget up here, right, I might take a screenshot. I would have to take away this previously viewed of this whole image right here, from the top of the image all the way down to the price, potentially right. And then I would make that an actual image, right? And then I would go ahead and choose a couple of the main competitors and take that same spot. And then you say, hey, you searched for large coffin shelf and these were the 4bmain search results you saw at the top of the page. Which one would you select and why? And always, I'm going to get comments on not just the image. Sure, I'll get comments on the image. But then some people are going to comment on the price, some people are going to comment on the reviews and the star rating. And then now you can understand how people kind of like navigate the search results a little bit more by using the Helium 10 Audience there.   Bradley Sutton: Joan says a little bit more by using the Helium 10 Audience, what do you test show if you have six variations? Well, you want to pick which one is the best-selling, right, because that's probably what's going to be in the search results. So, for example, for coffin shelves, I've got three variations, right. I've got a black one, I've got a purple one and a pink one. I do not test the purple and pink ones why? I know even before day one of when I launched my coffin shelf, the black one is the one that sells the best for everybody else and it's the one that shows up in the search results right. Now if I was doing some super, super niche tests where I was like, hey, I just want to test my pink coffin shelf versus other pink coffin shelf, sure I could do it, but in this situation I'm only going to test the black coffin shelf because I know that is the one that sells like five to one over the other ones, and that's the one that is the one that shows up in search results for everybody's listings.   Bradley Sutton: Kim says would you also recommend doing A-B tests on infographic images or is it more useful, important for the main image? All right, this is a great question. And then Kim says essentially have you found your conversion improved by testing infographics? Yes, okay. So remember I said I was only talking about one thing today, which is improving your click-through rate of the actual images. And remember I said at the beginning hey, we're going to assume that your conversion rate is going to stay the same and I showed how much your sales could increase just by improving your click-through rate from the search results. But you can take the opposite. Let's say you already have a fully, fully optimized main image and price point and title and your click-through rate is not going to improve. Well, what's the other thing you can improve? You can improve your conversion rate. It's the same exact thing almost. I mean not as much of a scale as the click-through rate, but if you can improve your conversion rate by 3%, right, that means if you get 100 clicks a day, you get three more orders if you improve your conversion rate by three.   Bradley Sutton: So it's the same thing. So maybe, if you think the infographics can make a difference if it's not optimized. Absolutely, that should be something that you can test. All right, I always want to start with the thing that moves the needle the most and that's the click-through rate. Because, remember, if I improve 3% click-through rate on a thousand impressions, that's a big difference compared to changing the conversion rate by three, right. You know, on something that only gets 100. So you want to go ahead and split test your A+ content. Split test the things that are inside of your listing, your bullet points, like I've done that before. I show screenshot of bullet points and then Photoshop in other bullet points and then see what people think. Absolutely. All right, guys. Hope you guys enjoyed this episode. We're going to go ahead and shut it down soon. We did a live test of Helium 10 Audience. I showed you how to use manager experiments in Amazon.   Bradley Sutton: I really hope I got through to you, because I'm looking at numbers of how many people use Helium 10 audience or how many people are using PickFu, and it should be 100% of private label sellers Literally should be, but it's not anywhere close to that or what people are using. So if you don't have Helium 10, use PickFu. If you've got Helium 10, you've already got it right there in your Helium 10 Audience tool. Make sure to do that If you've never run it. Go to your number one selling product and get some variations of the image you know based on what else is selling, or compare your image to your competitors and get some insight, guys into how your target audience is interacting with your images and price and title in the search results. And if you're launching a new product anytime soon, always have your graphic designer give you three or four options of main images and then split test that first before launching your product. So hope you guys found this beneficial. Thank you guys for joining and we'll be back next month for another. Ask Me Anything, but if you're a Serious Sellers Club member or Helium 10 Elite member, we'll see you either next week or the week after, since we do this every single week. Thank you guys very much and enjoy the rest of your day or weekend. Bye-bye now.

With Split Test Monkey AI by IM Wealth Builders, you can upgrade your website, landing page, and content strategy based on real-world data! Find out more at: https://muncheye.com/im-wealth-builders-splittest-monkey-ai MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

In this episode I'm reviewing a viewer-submitted Etsy print on demand shop! We'll take a look at what they're doing well, as well as what they can improve upon to increase their print on demand sales

Who says webinars are dead?  I love webinars! I still do them, and they do work. However, never did I expect I'd hear something new about webinars.  I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars. Here's how Sam did it…   Key Takeaways: Introduction (00:00) Meet Sam Kwak (01:46) The evolution of Sam's webinars (04:29) How do you treat a webinar like a machine (09:22) How to analyze a webinar after it's done (15:43) Unique pattern interruptions to increase retention (20:36) When to stop doing live webinars (25:37) Episode wrap-up (30:22)   Additional Resources  - Connect with me here  - Interview me on your show --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. Follow us on your favorite podcasting platform so you never miss an episode!  

With Split Test Monkey V3 from IM Wealth Builders, you can quickly compare your landing pages, blog copy, images, and more - and drive much higher conversion! Find out more at https://muncheye.com/im-wealth-builders-split-test-monkey-v3 MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website https://muncheye.com/ Phone +1-302-261-5332 Email support@ampifire.com

In this episode, the John Barrows talks about the importance of hard work and the role it plays in achieving success. He shares his own experience of working hard to reach the top of a company in less than 12 months. Barrows also emphasizes the value of money and how it can eliminate unhappiness. He encourages listeners to take ownership of their careers and to continuously learn and improve through testing and trying different approaches.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:John Barrows (Founder, JB Sales)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Welcome to our channel! In this exciting episode, we are honored to have two experts in the world of e-commerce: Andri Sadlak and Matt Kostan, the co-founders of productpinion.com. Its platform revolutionizes the way e-commerce brand creators make decisions, providing accurate data backed by instant feedback from thousands of Amazon customers, just like big brands do.Wondering how to efficiently split test your Amazon product listings? You are in the right place! Andri and Matt will share their knowledge on effective strategies to optimize your listings and maximize your conversions.Featured Topics:- Introduction to ProductPinion and its impact on e-commerce.- The importance of data-driven decision making for e-commerce brands.- How to use instant Amazon customer feedback to improve your listings.- Proven strategies to efficiently split test your Amazon products.- Practical tips to implement effective changes to your listings and optimize your conversions.Don't miss this valuable conversation with Andri and Matt. Be sure to subscribe for more exclusive eCommerce tips and tricks!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Depending on where you send your stool sample, you can end up with different stool test results.  What this means is that your treatment plan could look very different depending on the stool test you use. This also means that a stool test may not be the best way to actually start healing your gut.  Instead of spending time and money on (potentially inaccurate) stool tests, I'll tell you 4 things you can do that will make a difference for your gut health.  Join me.    Featured Studies  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4647607/#:~:text=brain%20injury%20rehabilitation.-,Asymptomatic%20C.,inpatients%20%5B38%E2%80%9342%5D.    Related Resources What is Leaky Gut? https://drruscio.com/what-is-leaky-gut/  Probiotics for Gut Health: https://drruscio.com/probiotics-for-gut-health  Build an Elimination Diet: https://drruscio.com/elimination-diet-meal-plan/  Gut-Healing Diets: https://drruscio.com/gut-healing-diet/  The Paleo Diet: https://drruscio.com/paleo-diet  Antimicrobials: https://drruscio.com/antimicrobial-agents/  Low FODMAP Diet Guide: https://drruscio.com/getlowfodmapguide/  Continue Learning Courses, free guides, and more: https://drruscio.com/resources?utm_source=youtube&utm_medium=link&utm_campaign=drruscio.com_resources   Timestamps 00:00 Intro  00:59 What is a Split Test? 01:40 The Split Tests Results 02:34 Why My Thoughts on Stool Testing Changed 05:53 Different Results Mean Different Treatment 10:17 Zonulin: A Key Finding 12:23 The Second Split Test 14:30 You're Doing Yourself a Disservice  14:54 4 Tools for GI Healing    Get the Latest Updates Facebook - https://www.facebook.com/DrRusciodc Instagram - https://www.instagram.com/drrusciodc/ Pinterest - https://www.pinterest.ca/drmichaelrusciodc DISCLAIMER: The information on this site is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment. Music featured in this video: "Modern Technology" by Andrew G, https://audiojungle.net/user/andrew_g  *Full transcript available on YouTube by clicking the “Show transcript” button on the bottom right of the video.

Do you ever feel so stressed that you just want to stop? We've all been there. Burnout is a real thing that happens to anyone and everyone, especially when we're burdened by so many responsibilities. People's advice is usually to start mindfulness and meditation — but be honest, did this really work out for you? Chances are, you think meditation is all about carving a big chunk of your time for it.In today's episode, Light Watkins is here to finally set things straight about mindfulness. Spiritual minimalism is all about ‘traveling light' without internal baggage and becoming more attuned to your intuition. This means becoming aware of your day-to-day life, not an hour-long meditation session.If you're struggling with internal baggage and want to finally be free from them, this episode is for you!Here are three reasons why you should listen to the full episode: Discover how to travel light and what spiritual minimalism means. Understand the importance of listening to your intuition and how to use the split test to assess whether it's your intuition's voice or just noise. Learn how to practice spiritual minimalism in other areas of your life like walking, laundry, and even packing for travels! Episode Highlights:[01:29] What is Spiritual Minimalism?[05:24] How Meditation Helps You[10:23] The Voices We Hear[14:52] The Split Test of Your Heart Voice[22:44] Following and Listening to Our Intuition[28:25] What is Exercise Minimalism?[37:21] What Alcohol and Coffee Does[45:46] The Practice of Handwashing Clothes and PackingResources:The Relaxation Response by Herbert Benson and Miriam Klipper: https://www.amazon.com/Relaxation-Response-Herbert-Benson/dp/0380006766 Get Light's latest book, Travel Light: https://www.lightwatkins.com/travel! He also recommends Bliss More: https://www.lightwatkins.com/challenge Check out Light's other books here: Light is also a previous guest on Radically Loved Radio: Episode 372 - How to Find Your Daily Inspiration: https://www.radicallyloved.com/episode-show-notes/2021/8/6/how-to-find-your-daily-inspiration-with-light-watkins Episode 159 - How to Bliss More: https://radicallyloved.libsyn.com/episode-159-how-to-bliss-more-with-light-watkins Connect with Light: Website: https://www.lightwatkins.com/ Podcast: https://www.lightwatkins.com/podcast Instagram: https://www.instagram.com/lightwatkins/?hl=en Twitter: https://twitter.com/LightWatkins This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5250338/advertisement

Do you ever feel so stressed that you just want to stop? We've all been there. Burnout is a real thing that happens to anyone and everyone, especially when we're burdened by so many responsibilities. People's advice is usually to start mindfulness and meditation — but be honest, did this really work out for you? Chances are, you think meditation is all about carving a big chunk of your time for it.In today's episode, Light Watkins is here to finally set things straight about mindfulness. Spiritual minimalism is all about ‘traveling light' without internal baggage and becoming more attuned to your intuition. This means becoming aware of your day-to-day life, not an hour-long meditation session.If you're struggling with internal baggage and want to finally be free from them, this episode is for you!Here are three reasons why you should listen to the full episode: Discover how to travel light and what spiritual minimalism means. Understand the importance of listening to your intuition and how to use the split test to assess whether it's your intuition's voice or just noise. Learn how to practice spiritual minimalism in other areas of your life like walking, laundry, and even packing for travels! Episode Highlights:[01:29] What is Spiritual Minimalism?[05:24] How Meditation Helps You[10:23] The Voices We Hear[14:52] The Split Test of Your Heart Voice[22:44] Following and Listening to Our Intuition[28:25] What is Exercise Minimalism?[37:21] What Alcohol and Coffee Does[45:46] The Practice of Handwashing Clothes and PackingResources:The Relaxation Response by Herbert Benson and Miriam Klipper: https://www.amazon.com/Relaxation-Response-Herbert-Benson/dp/0380006766 Get Light's latest book, Travel Light: https://www.lightwatkins.com/travel! He also recommends Bliss More: https://www.lightwatkins.com/challenge Check out Light's other books here: Light is also a previous guest on Radically Loved Radio: Episode 372 - How to Find Your Daily Inspiration: https://www.radicallyloved.com/episode-show-notes/2021/8/6/how-to-find-your-daily-inspiration-with-light-watkins Episode 159 - How to Bliss More: https://radicallyloved.libsyn.com/episode-159-how-to-bliss-more-with-light-watkins Connect with Light: Website: https://www.lightwatkins.com/ Podcast: https://www.lightwatkins.com/podcast Instagram: https://www.instagram.com/lightwatkins/?hl=en Twitter: https://twitter.com/LightWatkins This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5250338/advertisement

Navigating the world of music marketing can be challenging, but split testing is a powerful process that can help you optimize your advertising and e-commerce strategies.   In this episode of Creative Juice, we dive into the results of three crucial split tests we conducted at IndieX, our music marketing agency. Learn the outcomes of split tests on conversions vs. traffic objectives for direct-to-Spotify ads, online store pop-ups, and the optimal number of ads to run in your ad campaigns, along with how to run these tests in your own music marketing!   Whether you're an emerging artist or an established industry professional, this episode will arm you with valuable insights and practical advice to help you make data-driven decisions in your music marketing efforts!   DISCOVER: What is Split Testing: Definition and Benefits Where Conversions vs. Traffic Objectives Matter: Direct-to-Spotify Ads Insights How to Optimize Online Store Pop Ups For List Growth Why the Optimal Number of Ads Is Crucial: Maximizing Your Ad Campaigns' Efficiency How to Be Scientific in Your Marketing: The Importance of a Data-driven Approach Why Testing Creates Win-Win Outcomes: Driving Success Through Informed Decisions How We Run Tests at IndieX: Insider Tips for Maximum Results   RESOURCES: Grow Your Music Marketing Skills Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Wenn du es noch nicht mit A/B-Testing versucht hast, ist dies ein Zeichen, dass du nicht länger warten solltest. A/B-Testing hilft dir nicht nur, deinen Shop zu verbessern, sondern du kannst wirklich sehen, welche Elemente deines Shops für deine Kunden attraktiv sind, und sie zum Kaufen anregt, und welche nicht. Mehr Informationen darüber findest du in der heutigen Podcast-Ausgabe mit dem Conversion-Hacker, Jörg Dennis Krüger. TRANSKRIPTION DIESER FOLGE DES PODCASTS In dieser Podcast-Folge erkunden wir die Welt der A/B-Tests für Online-Shops. Wir besprechen, wie du mit A/B-Tests deinen Shop optimieren kannst, um höhere Konversionsraten, ein besseres Kundenerlebnis und mehr Umsatz zu erzielen. Zuerst wollen wir definieren, was A/B-Tests sind. Einfach ausgedrückt ist es eine Form der experimentellen Optimierung, die dir hilft, Entscheidungen für deinen digitalen Laden zu treffen, indem du zwei oder mehr Versionen einer Webseite oder eines Elements vergleichst. Die Daten aus diesen Tests geben Aufschluss darüber, welche Version im Hinblick auf die Konversionsrate oder andere gewünschte Ergebnisse besser abschneidet. A/B-Tests sind besonders nützlich für Online-Shops, denn sie ermöglichen es dir, verschiedene Versionen von Seitenelementen oder Funktionen zu vergleichen, um zu sehen, welche Version bessere Ergebnisse liefert. Indem du Daten aus früheren Experimenten nutzt und das Nutzerverhalten in Echtzeit beobachtest, kannst du fundierte Entscheidungen darüber treffen, wie du deinen Shop am besten optimierst, um das Kundenerlebnis zu verbessern und die Konversionsraten zu erhöhen. Es gibt verschiedene Arten von A/B-Tests, die bei E-Commerce-Websites und Apps eingesetzt werden: Split-Tests, multivariate Tests und Personalisierung. Bei Split-Tests (auch „A/B-Tests“ genannt) werden zwei Versionen derselben Seite, bei denen jeweils nur ein einziges Element geändert wurde, miteinander verglichen, um festzustellen, welche Version besser abschneidet. Bei multivariaten Tests werden mehrere Elemente auf derselben Seite gleichzeitig geändert, wobei die Auswirkungen auf das Nutzerverhalten für jede Änderung separat gemessen werden. Personalisierung bedeutet, dass die vorgenommenen Änderungen speziell auf einzelne Nutzer/innen zugeschnitten sind, basierend auf ihren Vorlieben oder ihrem bisherigen Verhalten auf der Website. Bevor du einen A/B-Test für deinen Online-Shop durchführst, solltest du eine Hypothese aufstellen: Was denkst du, wird passieren, wenn du ein Element änderst? Die Formulierung einer solchen Hypothese vor Beginn des Tests hilft dir, deine Bemühungen zu fokussieren und Erfolgskriterien festzulegen, damit die Ergebnisse des Tests leichter zu interpretieren sind. Es gibt verschiedene Elemente in einem Onlineshop, die mit A/B-Tests getestet werden können. Dazu gehören z. B. das Seitenlayout, Bilder, Farbschemata, Call-to-Action-Buttons, Preisstrukturen und vieles mehr – all das kann optimiert werden, um die Kundenbindung zu verbessern und die Konversionsrate zu erhöhen, wenn es richtig gemacht wird. Daher ist es wichtig, alle Aspekte eines digitalen Shops zu berücksichtigen, bevor man ein Experiment startet, damit alle Variablen berücksichtigt und am Ende des Prozesses zuverlässige Ergebnisse erzielt werden können. Bei der Durchführung eines A/B-Tests für einen Onlineshop gibt es einige Best Practices, die befolgt werden sollten:  Erstens solltest du sicherstellen, dass vor dem Start eines Tests klare Erfolgskriterien festgelegt werden. So kannst du sicherstellen, dass die Ergebnisse am Ende eines jeden Experiments valide sind und sinnvolle Entscheidungen über weitere Optimierungen oder Änderungen getroffen werden können.  Zweitens sollten die Besucher/innen richtig segmentiert werden. So wird sichergestellt, dass bei jedem Test nur relevante Daten gesammelt werden, damit die Ergebnisse nicht verzerrt werden, weil irrelevante Variablen zwischen verschiedenen Versionen ver...

In this episode of the Ad Nerds Podcast, hosted by Spanky, the discussion covers Lipton's new Hard Tea campaign and why he ripped on them so hard yesterday and how brands like Kaiyo and Furnish are taking steps to address the issue of waste and promote sustainability in the furniture industry. The importance of circular furniture efforts being both financially and environmentally beneficial is emphasized. The episode also touches on the topic of feeling inadequate on social media and emphasizes that you don't need a podcast to make an impact. Furthermore, Coca-Cola's focus on AI over Web 3 technology is highlighted, along with the launch of a new tool by LinkedIn that simplifies split-testing for ads. Lastly, the episode explores the process of setting up an A-B test in LinkedIn. Key Moments: Lipton's New Hot Hard Tea Campaign (1:02) Brands like Kaiyo and Furnish tackling furniture waste and promoting sustainability (3:16) Importance of financial and environmental benefits in circular furniture efforts (5:17) Feeling of inadequacy on social media (7:12) Not needing a podcast to make an impact (8:55) Coca-Cola's focus on AI over Web 3 tech (10:42) LinkedIn's new tool for split-testing ads (12:59) Setting up an A-B test in LinkedIn (14:53) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Brenden Kumarasamy is a public speaking coach and founder of MasterTalk, a YouTube channel and coaching service focused on helping others improve their public speaking and communication skills. Brenden is based in Montreal, Canada, and has helped clients from all over the world, including Fortune 500 companies and startups.Brenden's passion for public speaking began in college, where he competed in and won numerous national and international public speaking competitions. He later went on to work for a top consulting firm, where he quickly realized the importance of communication and public speaking skills in business. This led him to start MasterTalk, where he shares his expertise and provides personalized coaching to help others become confident and effective communicators.In addition to his coaching and speaking work, Brenden is also involved in various initiatives to support education and mentorship. Brenden is a mentor at The Knowledge Society, a program focused on developing the next generation of entrepreneurs and leaders, and is also involved with initiatives to provide education and mentorship opportunities to underprivileged youth.Segmented Timestamps:[01:12] - Brenden's Superpower of Empathy - How Feeling the Energies of Others Can Improve Relationships[01:52] - Brenden's Story of Quitting His Day Job to Pursue Master Talk Full Time[04:17] - Reflecting on Challenges as an Entrepreneur[06:49] - Why Giving Something for Free Can Be Better Than a Discount[09:18] - Prepare for the Future and Don't Be Afraid to Split Test[11:56] - Ways to Improve One's Speaking Skills[12:57] - Utilizing Random Words to Develop Public Speaking Skills[14:46] - Decision-Making Framework for Achieving Dreams[17:06] - How to reach out, connect or support BrendenNotable Quotes:“Our dreams are built on actions and the actions that we take are built on the decisions that we make on a daily basis.” ~  Noah Scott“Life is filled with uncertainty. When you talk to somebody new, you have no idea how the conversation's going to go. And if you could make sense out of nonsense, you could make sense out of anything.” ~ Brenden Kumarasamy"Sometimes, as an entrepreneur starting new things, it gets dark, it gets challenging, and if we can hear other people going through it, maybe that'll help them recognize that it gets better." ~ Brenden KumarasamyReach Brenden Kumarasamy on:Website: MasterTalkLinkedIn: linkedin.com/in/brendenkumarasamyInstagram: https://www.instagram.com/masteryourtalkFacebook: https://www.facebook.com/brenden.ksmyYouTube: https://www.youtube.com/@MasterTalks Get more from The Big Possible show:Website: https://www.thebigpossible.com   Follow us on social: @follownoah @thebigpossibleRSVP for our next epic retreat here

A/B or split testing is an important marketing practice to help you optimize your efforts and improve your results.  And while testing subject lines and content inside emails is a great first step, did you know you can also test the offer on your pop-up?  In today's episode, I walk you through how to do this on the Klaviyo email platform.  Join the Lounge https://bit.ly/3TqGNHy   Show Notes & Transcript http://ecommercebadassery.com/198 Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services: Email Marketing Help https://ecommercebadassery.com/email-marketing   eCommerce Help https://ecommercebadassery.com/ecommerce-help   Book a Strategy Call https://ecommercebadassery.com/ecommerce-help/#strategycalls   FREE Resource Library Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place! Sign Up for the Resource Library Here https://ecommercebadassery.com/freestuff   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.  Review the eCommerce Badassery Podcast https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683   This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

CRO expert, Dylan Ander and Justin Brenner look at what Dylan has learned with over 2,500 A/B tests under his belt!

Is it better to send an email with a lot of images and a little bit of text or an email with a lot of text and just a few images? Does email layout and body even matter? John Grimshaw has the answer for you in this short shot of an episode! We're bringing you marketing updates and insights right when you need them. John (the CMO of Smart Marketer) shares what he found in a split test they literally just ran this holiday.  Listen now to find out what he learned (you'll want to tweak your campaigns as soon as possible). YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit   Links Connect with John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ More Episodes on this subject:  Ep. 85, Why Email Matters More Than Ever https://smartmarketer.com/why-email-matters-more-than-ever-with-ezra-firestone-and-john-grimshaw/ Ep. 104, Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman https://smartmarketer.com/double-your-email-open-rates-and-4x-your-click-through-rates-with-john-grimshaw-and-molly-pittman/. Check out our Smart Marketer Courses https://smartmarketer.com/courses/. 

Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything.  An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.) Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won!  Does free shipping always result in better performance (and is it even worth testing)? Should I put a slider on my home page?  What about hero images and banners on my category pages? Do add-to-cart buttons on your collections pages help or hurt conversions? What about stuffy old early 2000s breadcrumbs - are they helpful or not? Plus, favorite tools, tips, and tricks that Kurt uses often.

In episode #2229, Neil and Eric talk about seven split tests you won't regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 7 Split Tests You Won't Regret Running. [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test. [00:59] Why you should test one and two-step checkouts. [01:22] Learn what order bumps are and how to implement them. [01:47] Why upsells are crucial. [02:11] How personalization can increase optimization. [02:30] Find out who you should be surveying and how to run tests based on the results. [03:06] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   PayPal Apple Pay Shop Pay Optimizely Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Want to increase your income? You don't have to create more or increase your marketing efforts or even grow your audience size. All you have to do is optimize what you're already doing. That's what split testing is all about, and in this episode of the Tiny Course Empire podcast, I'm walking you through everything you need to know to create a simple split testing action plan in your business. Here's what you'll gain by implementing this strategy: Better email open and click through rates. If your subscribers don't open and click, they can't buy, so this should be your first stop on your split-testing journey. Higher opt-in rates. Growing your email list is (hopefully) at the top of your to-do list. Having a split-testing plan for all of your opt-in pages helps to fill your list with quality leads. More sales. A tiny improvement in conversion rates can dramatically increase your revenue, so before you launch your next product, plan to split test that sales page. So grab a cup of your favorite beverage, and let's dive in. You might just be surprised at the results you can create when you add split testing to your online business toolbox. Prefer a transcript? Here you go! What you'll learn in this episode: What a split test is and how it will improve your business Simple split test examples you can use in your own business Three places to use split tests, along with tools that make the job easy Real life examples of split test wins as well as a pretty big failure Two ways split testing can help increase your revenue Resources mentioned: Six-Figure Systems: Claim your $7 trial today Entrepreneurial Math Active Campaign ConvertKit Thrive Architect Thrive Leads Thrive Optimize Google Optimize Lead Pages

Pada podcast mengenai belajar bisnis online dari nol kali ini saya ingin share kepada Anda pentingnya split testing di landing page yang Anda punya agar konversi penjualan Anda semakin meningkat. Bagi Anda para pebisnis pemula yang baru memulai bisnis onlinenya dari kecil dan ingin tau cara agar bisnis Anda sukses dan bisa mendapat untung besar walaupun tanpa modal di awal, simak podcast di atas sampai habis untuk mendapatkan tips agar konversi penjualan Anda semakin meningkat hanya dengan split testing!

Join Gianmarco Meli with Daniel Lai as they talk about the strategy to maximize the effectiveness of PPC ads to help the business grow sustainably. Daniel is the head of seller engagement at Scale Insights and has co-founded multiple e-commerce brands. He shares the campaign structure used by some of the best seven-figure sellers and provides the exact workflow they use. Here's a breakdown of what to expect in this episode:- What makes Daniel's campaign strategy more effective- How the negation strategy works- Export the right keywords that are performing- Identify high-performing keywords and export them as individual campaigns- And so much more!Download the Campaign Structure Playbook and understand how to create multiple campaigns fast for scaling profitability on Amazon. https://pixelfy.me/QZWgvKAbout Daniel Lai:Daniel has been at the forefront of driving innovations and delivering real-time skillsets in the e-commerce space.He has co-founded multiple e-commerce brands which have consistently delivered million-dollar annual sales. In 2021, he successfully sold off his Toys & Games brand for a 7-figure sum.Daniel is the head of seller engagement at Scale Insights, which equip e-commerce sellers with the best tools to scale their business effectively in the shortest possible time._____________________________Tools & Useful ResourcesScale Insights - Automate PPC Optimization. The PPC automation tool that we prefer. There are lots of smart algorithms that will do most of the optimization work for you. Check all algorithms through the button below and test them free for 30 days + 10% OFF discount.  https://scaleinsights.com/features/thesellerprocessPickFu - Polls & Split Tests. Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS. https://www.pickfu.com/#_r_thesellerprocess

Markus Willard shares another excellent learning on How the Split test can help you in Leads generation and how to maximize its capability for your business!https://streettext.com/grow/withagentpowerhuddle

Join Gianmarco Meli with Neil McQueen as they talk about the art of product development and the methods first-class brands use to create the most successful brands in the world. Neil is a world-leading industrial designer and serves as Gembah's head of design. He shares the process of effectively planning, designing, and developing products that customers would surely love. Here's a breakdown of what to expect in this episode:1.     Why have a vision specification?2.     Viability, feasibility, and desirability of the product3.     Choose the right key-identifiable features4.     Balance what people want and how much the price is5.     Suggestions for designing products customers would love6.     And so much more! Download the Vision Specification Template to produce your next winning product with a kick!  https://pixelfy.me/XeMH4aAbout Neil McQueen:Gembah's head of design, Neil Macqueen, is a world-leading industrial designer with 78 patents to his name. He has spent the last ten years at Dyson, leading new product innovation teams focusing on bringing true market-leading products to fruition through insights and innovation throughout the product development journey. He has been involved in the ideation, development, and success of some of the most recognizable products in the world. His unique view of design in the context of a successful business strategy is key to Gembah's perspective and process.__________________________________Tools & Useful ResourcesBrand Push - Get your brand featured on FOX, USA Today and other media.  Best quality/price PR agency for ecommerce brands. Your brand will get featured on hundreds of media outlets in just few days. Get 25$ off with code: TSPP. Tools & Services | The Seller Process PodcastPickFu - Polls & Split Tests.  Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS. Split testing, optimization, and instant consumer research | PickFu

Today's episode is all about split testing. My favorite subject. :)If you could split test 4,317 variations in the time it takes your competitors to perform one. Then you can win faster, and money loves speed. Today's guest Scott Zetlan, founder of Visiopt drops some serious split testing knowledge.To learn more about how Visiopt can help your business visit:  https://visiopt.comWe also discussed Eugene Schwartz and his invaluable book, Breakthrough AdvertisingBrought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.   - - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Most business owners would agree that data-driven decisions are preferable, so why then are we all overlooking split testing when making design decisions? In this episode, we talk through seven interesting split tests and the implications of their results. With one big caveat: there are no best practices...Show LinksGoogle OptimizeTuffy Rhodes' 3HR Opening DayBaymard - Readability: The Optimal Line LengthCharacter counterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode, Jared discusses the power of split testing, or testing different versions of a given element to see which one performs better. Split testing can be used to test different headlines, website layouts, ads, and more. The key is to send enough traffic to each version of the test in order to get statistically valid results. This can help you be more successful in doubling your number of bookings.

Découvrez la méthode de l'A/B test dans un petit guide simple et concis... 📹 Cet épisode a été propulsé par Around, mon outil de visio préféré depuis plus d'1 an ! Découvrez gratuitement Around sur https://around.co 📰 Partageons Design, découvre des contenus design sélectionnés à la main via la #newsletter ou le flux #RSS : https://partageons.romainpenchenat.com/#follow 💬 Viens discuter et suis mes actualités : - sur LinkedIn www.linkedin.com/in/romain-penchenat/ - sur Twitter @romainp_design 🦜 Découvre mon partenaire The Cacatoès Theory : www.thecacatoestheory.com 🔊 Jingle par Studio Module : www.studio-module.com 🎧 Écoute le podcast sur ta plateforme préférée : - Apple podcast : https://itunes.apple.com/fr/podcast/parlons-design/id1286546174?l=fr - Spotify : https://open.spotify.com/show/4z5cKF4fXvhTQIC2rXO6An - Deezer : https://www.deezer.com/fr/show/1459372 - Google Podcast : https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL1BhcmxvbnNEZXNpZ25Qb2RjYXN0?sa=X&ved=0CAMQ4aUDahcKEwjopuPyw9XsAhUAAAAAHQAAAAAQBw - OverCast : https://overcast.fm/itunes1286546174/parlons-design - Radioline : http://fr-fr.radioline.co/podcast-parlons-design - Flux RSS : http://romainpenchenat.free.fr/podcast/rss.xml #ParlonsDesign #Podcast #Design

I recently read a book about marketing and writing copy that consistently mentioned to test things (never guess or make assumptions). Make sure to test everything. Every ad campaign, offer, upsell, etc. should have some data behind it.  Connect with Chris: Instagram: https://www.instagram.com/chrisbello_  Complete Life Tracker (FREE): https://chrisbello.com/free  Get help buying/selling real estate in the US: https://calendly.com/chrisbellorealestate/workwithchris

La méthode de l'A/B test devient une compétence de plus en plus recherchée dans le monde du numérique... 📰 Partageons Design, découvre des contenus design sélectionnés à la main via la #newsletter ou le flux #RSS : https://partageons.romainpenchenat.com/#follow 💬 Viens discuter et suis mes actualités : - sur LinkedIn www.linkedin.com/in/romain-penchenat/ - sur Twitter @romainp_design 🦜 Découvre mon partenaire The Cacatoès Theory : www.thecacatoestheory.com 🔊 Jingle par Studio Module : www.studio-module.com 🎧 Écoute le podcast sur ta plateforme préférée : - Apple podcast : https://itunes.apple.com/fr/podcast/parlons-design/id1286546174?l=fr - Spotify : https://open.spotify.com/show/4z5cKF4fXvhTQIC2rXO6An - Deezer : https://www.deezer.com/fr/show/1459372 - Google Podcast : https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmZlZWRidXJuZXIuY29tL1BhcmxvbnNEZXNpZ25Qb2RjYXN0?sa=X&ved=0CAMQ4aUDahcKEwjopuPyw9XsAhUAAAAAHQAAAAAQBw - OverCast : https://overcast.fm/itunes1286546174/parlons-design - Radioline : http://fr-fr.radioline.co/podcast-parlons-design - Flux RSS : http://romainpenchenat.free.fr/podcast/rss.xml #ParlonsDesign #Podcast #Design

Om erachter te komen wat de beste prijs is die je kunt vragen voor jouw product of dienst kan je gebruik maken van de zogeheten splittesten. Maar hoe stel je een prijs split test nou precies in? Wat heb je daarvoor nodig en hoe gaat het in zijn werk? In de video die ik voor je heb opgenomen laat ik zien dat een van de belangrijkste punten van het bouwen van een split test is dat je de bezoekers aan een pagina kunt verdelen in groepen, bijvoorbeeld 50/50. De ene helft van die groep krijgt versie A van je aanbod te zien en de andere helft krijgt versie B te zien. Vervolgens kun je vergelijken welke van die verschillende aanbiedingen het beter doen, beter presteren en onderaan de streep voor de meeste omzet zorgen. En vervolgens kun je die versie laten winnen en ervoor zorgen dat alle bezoekers vanaf dat moment de winnende versie te zien krijgen. Dit proces kun je blijven herhalen, net zo lang tot je het best werkende aanbod met de best werkende prijs hebt geformuleerd. En op deze manier kun je de omzetten en de winsten uit je onderneming, zelfs uit ieder individueel aanbod wat je doet maximaliseren. In deze aflevering laat ik je zien hoe dit precies in zijn werk gaat.

There are many things that can make or break the effectiveness of your email marketing strategy, so it's important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won't know what works and what doesn't, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.  Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Free checklist: Best Practices for Email Marketing    0:00     Introduction  1:26     The most important rule of A/B testing  2:10     How: Small changes can make a big difference  3:12     How: Have a hypothesis  4:17     How: How many variations to test  5:48     How: Look at past data  6:08     Examples of what to test (plus results!)  10:42   Track results and commit to the winner  11:26   Tools for testing  14:36   Action Item 

Get 50% OFF DROPISPY using the code “YMNEPSVU“ >> https://znap.link/ecomerashow Split TEST for more profits! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/ecom-era/support

Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key. In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.  Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing. Kevin is delightful, funny and he is super obsessed with this topic: he's definitely the geek you would want to call when it comes to running analytical SEO experiments ;) P.S. Kevin also answered some live chat questions from SEO split testing experts. Watch out !! What you'll learn from Kevin Indig 00:00 Kevin Indig and Jason Barnard01:21 Kevin Indig's Brand SERP in America and Australia03:22 What are Split Test SEO Experiments?05:33 Kevin's insights into Google core algorithms08:20 Types of SEO testing for aggregator sites11:36 Split testing on non templated websites13:23 What matters more than the number of control pages15:52 Every SEO test is a quasi experiment19:09 Pointers for DIY split testing21:47 Subtle factors that can make experiments go sour24:37 Coverage of Kevin's split testing environments26:07 Transferring Google Ads split testing to SEO strategy28:02 The cool down period before running another test30:32 How to deal with external factors in the midst of split testin33:14 Differences between neural networks and Google Causal Impact for analysing results Helpful Resources About Split Test SEO Experiments SEO First Principles This episode was recorded live on video September 21st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

Kevin Indig talks with Jason Barnard about split test SEO experiments. Kevin Indig is SEO Director at Shopify and is the creator of the Growth Memo newsletter and Tech Bound podcast. In the past, he worked at G2 and Atlassian as head of SEO and has helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic. To take your SEO activities to an exceptional level, you need to remove the guesswork. But how would you do that? A rigorous and scientific approach called statistical SEO split testing is the key. In this fascinating and insightful talk, Kevin Indig and Jason Barnard lead us through the theory and practicalities behind evaluating SEO strategies using split testing.  Here, they discuss how split testing works both on templated and non templated sites,how to plan, the pointers that matter in the process, how long the process takes to finally evaluate the results and the external factors that might occur in the middle of split testing. Kevin is delightful, funny and he is super obsessed with this topic: he's definitely the geek you would want to call when it comes to running analytical SEO experiments ;) P.S. Kevin also answered some live chat questions from SEO split testing experts. Watch out !! What you'll learn from Kevin Indig 00:00 Kevin Indig and Jason Barnard01:21 Kevin Indig's Brand SERP in America and Australia03:22 What are Split Test SEO Experiments?05:33 Kevin's insights into Google core algorithms08:20 Types of SEO testing for aggregator sites11:36 Split testing on non templated websites13:23 What matters more than the number of control pages15:52 Every SEO test is a quasi experiment19:09 Pointers for DIY split testing21:47 Subtle factors that can make experiments go sour24:37 Coverage of Kevin's split testing environments26:07 Transferring Google Ads split testing to SEO strategy28:02 The cool down period before running another test30:32 How to deal with external factors in the midst of split testin33:14 Differences between neural networks and Google Causal Impact for analysing results This episode was recorded live on video September 21st 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now>>

The World Famous Insurance Dudes Dudes chat over Coffee!Oh man, this week was CRAZY! But you know what we grew, we hustled and we coached. We talk about the secrets to success through giving and receiving help!For All Things Related To Being An Insurance Dude or Dudette,  Incredible Tips, Amazing Tools, and Valuable Resources, Check Out The Insurance Dudes Hub! https://www.theidudes.com/Are you interested in learning  “How To Predictably Sell 6-Figures A Month From Insurance Internet Leads While Saving You Time And Money!?"Head over to our free masterclass  today! Click Herehttps://www.theidudes.com/masterclass-registration1619461457775

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-advertising-services/Facebook ad testing can help you optimize your ad results. But how do you run successful tests? In this A/B split testing episode, we're going over what is A/B testing, how to get the most of your Facebook testing, & other best practices when setting up A/B tests for your Facebook ads!Today, we're talking about one of the most requested topics of our readers: A/B testing in Facebook Ads Manager.So if you want to learn one of the smartest ways to make sure you don't pay more for ads than you need to, join us on the inside.A/B testing is an essential tool for any marketer or small business. It may seem like a bunch of extra steps at the beginning, but they're worth it.Let's get into it! ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-...➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Split tests are fun. They allow you to test your assumptions and make changes that you can be sure make sense for your audience. A split test is when you have two variations of a page on your site (or the entire site) running at the same time. You send half of your traffic to one version, then the other half to the other version. A split test tool tracks results and shows which variation produced more conversions. But, how much traffic do you need to run a split test? We'll go over the details you need so you know when you're ready to get started with split testing.View the full article here: https://clearpath.online/resources/how-much-traffic-do-you-need-to-run-a-split-test/

With Craig Valine, a Marketing Performance Strategist, known among many as "The [Former] Struggling Consultant." Craig supports entrepreneurial consultants, coaches, experts, and service professionals in increasing growth and profits without spending a lot more time, money, and effort in the process - all based on his own experience of rising from a long period of failure to consistent success as a consultant. Craig helps entrepreneurial businesses and professional practices enhance their current marketing performance by first testing and gaining leverage on current marketing strategies/tactics/campaigns to get a far better result for about the same time, money, and effort they are already spending. Craig is also known for helping his clients uncover "hidden marketing assets" and under-utilized or overlooked opportunities for profit within their business. The goal is always to find "more" profit within a business, starting with marketing. Join us for this conversation where we hear how Craig's business journey (and entrepreneurial philosophy) started at age 11 with paper routes, sales contests, and lawn mowing. Craig shares some early wins in his youth on his entrepreneurial path, and how struggles at home contributed to his drive to achieve as an entrepreneur. Craig also discusses business fundamentals, including his view points on split testing, on the language that we use in our business, in our sales & marketing, and the importance of simplicity. He shares the role that Tony Robbins played at a critical time in his life which reconnected him with his entrepreneurial roots, but then led to him becoming a "struggling consultant." He shares how there is always a recipe for success, and that so often in business, we think we know better than someone else, or are willing to learn but not implement, and how this can keep people stuck and not growing. Make sure you stick around to hear about the "hidden pot of gold" in your business - Craig believes there are 5 sources of power in your business that are often largely untapped. Visit the show notes at www.legalwebsitewarrior.com/podcast for more information about Craig and for any links mentioned in today's episode.

✅ Sebastians Online Marketing Kurs mit Rabatt: https://sebastian-gloeckner-bonn.de/online-marketing-kurs-podcast ✅ Sebastians E-Mail Marketing System (Testangebot erster Monat 1 Euro): https://quentn.com/loslegen ✅ Facebook Ads-Kurs von Sebastian und Annette: https://sebastian-gloeckner-bonn.de/facebook-ads-kurs ✅ Sebastian bei Udemy: https://www.udemy.com/user/sebastianglckner/ ✅ Annette bei Udemy: https://www.udemy.com/user/annette-czanaky/ ✅ Sebastians YouTube Kanal: https://www.youtube.com/channel/UCUushg233PRBbyPCQ6SV3EQ?sub_confirmation=1

In this episode, Gary Huang, Founder of 7 Figure Seller Summit and 80/20 Sourcing shares 10 things he learnt about running an eCommerce business from over 20 successful sellers he recently interviewed. Gary is an Amazon seller himself, and also a coach on India Sourcing Trip. He has helped thousands of e-commerce entrepreneurs save time and money sourcing products and scale their businesses.  He has also worked with hundreds of Chinese suppliers, having managed multimillion dollar sourcing campaigns for clients.  10 takeaways:  Successful entrepreneurs get around excuses Get off of Amazon to find profitable products Apply the 80/20 rule to save time and increase profits Build a superstar team Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple Keywords for PPC campaigns - need to balance data with common sense so you don't pay the “idiot tax” Whatever gets measured gets managed Split Test ideas cheaply and quickly Focus on the BOTTOM line not on the top line Selling a business - need to be smart to get a higher multiple More information:  Sign up free for 7 Figure Seller Summit  Contact Gary: gary@8020sourcing.com  Join The Asian Seller community Facebook Group YouTube Meetup Telegram

Would you like to know half a dozen instant fixes you can apply to your emails to double your clicks? Then you're going to love this episode where I grill the Godfather of email marketing - Matt Bacak - on what he learned about squeezing more clicks that convert from his email lists after conducting over 8,000 email split tests!

Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results. Split testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products.

Marketing is both an art and a science. Sometimes you'll put together a piece of content or an ad and you think that it is going to be massively successful, but then once it gets out in front of your clients it bombs. What makes an ad, a piece of content or an email work? If I had the definitive answer I probably would be too busy diving Scrooge McDuck style into piles of gold coins. Since I (and almost ever person on the planet) can't be sure what will work the best testing is necessary.  Running split tests to determine what elements work is an intelligent approach to marketing because there is always something that you can improve upon. How do you decide what you should test first? In today's episode I cover how to pick what item you should test, how to create a list of all the things you think you should test and then how to prioritize those items. Since you're testing things, obviously you should be able to pick a winner. The only way you can pick a winner is if you are actually measuring your traffic, so if you don't have the ability to look at your practice's analytics page, start there! You should be able to choose a goal or an objective that the test should be built around. So having a higher conversion rate, a higher open rate, higher click through rate or maybe increased time on site would be all good examples of a clear goal that you could create a test around. Once you choose what you're going to test, make sure to only test a single element so that once the test is complete you'll be able to say what factor contributed to a higher or lower goal rate.  Sometimes you won't have a clear winner, and in those cases I cover what you should do. Testing can really help you to improve conversion, even on pages that don't get paid traffic. So if you or your practice has any digital assets, this episode will help you to be more effective, which in turn helps you to help more pets!

Ben is the co-founder of Conversion Rate Experts, a Google-authorized consultancy that shows companies how to convert their websites' visitors into customers. Ben has helped to grow web businesses in many highly competitive industries, working with companies such as Apple, Amazon, Facebook, Google, Lloyds Banking Group, GQ, and Sony—plus some other fantastic less-well-known businesses. Remember to download our 10- day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourse For more information and resources, visit https://www.growthhackingpodcast.com