Podcasts about local marketing

Events can be one of the most practical ways for a local business to attract people, build visibility, and create new business opportunities. But an event only works when it is built around the right audience from the start.In this episode, Jennifer R. Glass and Patricia Reszetylo continue their discussion on hyper-local marketing and look at how local businesses can use events to bring better-fit prospects through the door. Events can include workshops, lunch and learns, community events, city-wide activities, block-style events, partner-hosted events, or events where the business participates rather than hosts.The key point is simple: do not start with the event. Start with the person you want to attract. A pizza shop trying to reach families, a shoe store trying to build local visibility, an accounting firm trying to reach business owners, or a bank trying to connect with commercial clients all need different event strategies.Patricia explains that businesses need to think through the full path before the event begins: who the audience is, what matters to them, what the event should be called, how it should be promoted, whether attendees need to register, how contact information will be collected, and what follow-up happens after the event. Without those pieces, even a well-attended event can become a missed opportunity.Jennifer adds that partnerships can make local events even stronger. Accountants, banks, restaurants, media outlets, and other local businesses may help expand reach, add credibility, and introduce the business to people it may not reach alone. Other people's platforms can become a powerful way to extend local visibility.The biggest takeaway: local events should not be random activity. They should be designed to attract the right people, deliver value, create a reason for continued connection, and move interested prospects into the next step with the business.

Most e-commerce leaders worry about driving demand. Nora Arzoumanian had the opposite problem: customers were ready to buy, but there wasn't enough inventory to go around. Nora Arzoumanian joined Specialized Bicycle Components Canada at what might have been the worst possible time to launch an e-commerce business. The pandemic bike boom had emptied inventory, supply chains were a mess, and the newly launched e-commerce site had almost none of the infrastructure needed to grow. She had to build the operation from the ground up.Join hosts Chuck Moxley and Nick Paladino as they explore what it takes to build an e-commerce business inside an established retail brand. Nora shares how Specialized Canada navigated inventory shortages, built digital marketing programs from scratch, and balanced the often-competing priorities of e-commerce growth and brick-and-mortar retail partners.One of the most interesting themes throughout the conversation is that the biggest friction in e-commerce often isn't on the website at all. It's inside the organization. Nora explains why growing an online channel requires leadership buy-in, difficult conversations about inventory allocation, and constant education around how digital influences both online and in-store sales. She also shares lessons from scaling influencer marketing, adapting global campaigns for Canadian consumers, and operating a business where seasonality means demand can completely disappear during the winter months.Key Actionable Takeaways:The biggest e-commerce friction is often internal, not technical - Launching an online channel requires more than a website. Leaders must align on inventory allocation, budgets, staffing, and long-term commitment before growth can happen.Quality beats quantity in influencer marketing - After managing dozens of micro-influencers, Nora found greater success working with a smaller group of creators who consistently produced strong content and delivered results.Treat e-commerce as part of the customer journey, not a separate channel - Online inventory and product information don't just drive online purchases. They influence research, store visits, and brand perception long before a customer checks out.Want more tips and strategies about creating frictionless digital experiences? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Five Step Site Speed Target Playbook: http://bluetriangle.com/playbookNora Arzoumanian's LinkedIn: https://www.linkedin.com/in/noraarzoumanian/ Nick Paladino's LinkedIn: https://linkedin.com/in/npaladino Chuck Moxley's LinkedIn: https://linkedin.com/in/chuck-moxley Chapters:(00:00) Introduction(02:15) The Worst Time to Launch(05:42) Building From Zero(09:18) The Retail Conflict(12:07) Getting Leadership Onboard(15:26) Inventory Nightmares(18:44) Growing Without a Playbook(22:13) Influencer Marketing Mistakes(25:31) Global vs Local Marketing(29:04) What Customers Really Do(32:46) Metrics That Matter(35:58) Surviving Seasonality(39:12) Reducing Customer Friction(42:27) What's Next for E-Commerce(45:11) Biggest Misconception(47:02) Conclusion

Too many service businesses think they have a marketing problem when they actually have a systems problem. They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating endless business marketing content. Yet leads remain inconsistent and growth feels harder than it should.This is where local business marketing often goes wrong. Business owners collect tactics without understanding how those tactics work together. More visibility doesn't automatically create more customers. Because awareness alone isn't enough. People need a clear path from discovering your business to trusting you and ultimately taking action.Every customer journey starts with a problem. Whether someone needs a landscaper, photographer, financial advisor, or another service provider, they begin by searching for a solution. Getting found is important, but it's only the first step. Effective local business marketing requires a system that guides prospects through every stage of decision-making.As prospects evaluate their options, they ask important questions. Can they trust you? Do you understand their situation? Are you different from the competition? This is where strong messaging matters. For any local business strategist, the goal isn't simply generating attention, it's building confidence and removing friction throughout the buying process.Sales conversations create another common leak. Many business owners shift from helping to pitching. But customers aren't looking for features and packages. They're looking for outcomes. This insight is essential for a local business copywriter creating messaging that connects with real customer needs and motivations.The strongest businesses understand that local business marketing is not about adding more tools. It's about building a customer journey that moves people from awareness to trust to action. When every touchpoint supports the next step, marketing becomes simpler and more effective.If your leads seem to disappear somewhere between discovery and conversion, it may be time to examine the entire system. Because successful local business marketing isn't about doing more. It's about doing the right things in the right order. And that's exactly how sustainable growth happens.Book a free call to identify where your customer journey is breaking down and discover the next best step for your business.Free Copy Call: Book it now. This episode was mixed and edited by Cardinal Studio.

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital AgeWelcome back. Today I'm joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we're digging into what's actually working in clinic marketing right now.In this episode we talk about:How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithmsWhy blogs still matter and how to choose topics your patients are already searching forThe connection between branding, trust, and attracting the right patientsHow to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing contentWhy networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital worldHope you enjoy today's episode with Kali.

Will AI replace ad sales reps? The answer increasingly seems to point to yes. In this episode, the head of IAB's Tech Lab, Anthony Katsur, warns that AI is becoming capable of handling media planning, budget allocation, and campaign analysis, potentially allowing publishers and agencies to do more with fewer salespeople. How soon might that happen? Corey & Gordon unveil new research indicating AI adoption of advertising tasks are progressing more slowly among local advertisers than most think. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Can AI marketing automation actually help local businesses win more clients? The answer may surprise you. Discover what smart automation really looks like—and why it's transforming the way local businesses approach client acquisition. Learn more at https://www.northernmediaservices.com/ Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you.In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth.Emily does an excellent job of breaking down financial concepts in a way that's practical and easy to understand, even if accounting feels completely outside your comfort zone.In this episode, you'll learn:The difference between a profit and loss statement and a balance sheet, and why both matterWhy revenue and profit don't always translate into cash in the bankCommon cash leaks that may be quietly draining money from your practiceHow to calculate the true profitability of a service after accounting for overheadWhen an S-corp election may make sense for acupuncturistsWhy tax planning should happen throughout the year instead of only at tax timeHow to use your financial reports to make better business decisionsWhether you're a solo practitioner or managing a growing team, this conversation will help you better understand your numbers and make more confident decisions about the future of your practice.Mentioned in This Episode:Website: ThorneAdvisors.comInstagram: @thorneadvisorsFree Download: 5 Cash Leaks and 5 Missed Tax Deductions that Are Draining Your Business 

In this episode of It's The Bottom Line that Matters, we dive deep into the power of hyper-local marketing for 2026. Discover how local businesses can harness the reach of streaming service ads and the authenticity of micro influencers to drive real community engagement and business growth. We clarify the difference between connected TV and true streaming ads, break down the targeting advantages of geo-fenced advertising (even on a budget), and provide actionable ideas for leveraging partnerships and influencer shoutouts—no matter the size of your town. Whether you run a restaurant, a service business, or anything in between, you'll learn modern tactics to get your message in front of the right local audience. Tune in for practical insights and strategies you can implement today!Keywords: Google profiles, Google reviews, business interest generation, national marketing, hyper localized marketing, streaming services, micro influencers, connected TV, Netflix advertising, Hulu ads, Disney Plus marketing, Amazon Prime ads, ad-supported streaming, local business advertising, cost per ad spot, geo-targeting, geo-fencing, zip code targeting, local brand promotion, TV advertising costs, Facebook ads comparison, restaurant marketing, partnership marketing, JV partner group, local influencer marketing, short term rental marketing, Airbnb alternatives, influencer collaboration, mommy bloggers, town government promotion, video selfies marketingAbout your hosts:Jennifer R Glass is an insightful co-host of "It's the Bottom Line that Matters" podcast, dedicated to sharing actionable business strategies with listeners. Her expertise shines in translating complex marketing concepts into practical, locally focused tactics, as seen in her explanations of streaming ads and micro-influencers. She brings clarity to marketing jargon and actively engages both co-host and audience, always aiming to connect ideas to real-world business challenges and solutions.Patricia Reszetylo, co-host alongside Jennifer Glass, combines practical business experience with a marketer's perspective. She draws on her own ventures, such as work with restaurants and local businesses, to ground discussions in hands-on reality. Whether exploring advertising options or the power of micro-influencers, Patricia Reszetylo brings a relatable, inquisitive style to the conversation, often representing the audience's questions and thought processes.

What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly Belly, who reveals how an $800 investment and some unconventional tactics helped transform a tiny candy into a global brand. Gordon & Corey unpack the marketing lessons every local business can learn about publicity, storytelling, and punching above your weight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America?In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today's digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he's learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business.Key Topics:Building a business with over 775 Google reviewsWhy online reputation is a competitive advantageGoogle Business Profile optimization strategiesGetting found on Page 1 of GoogleLessons from 45 years in sales and marketingAdapting and growing during the COVID eraThe power of customer trust and local visibilityMentoring entrepreneurs around the worldA practical conversation on how small businesses can use digital tools to create outsized results.

Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses.Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both.In this episode:- Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park- How to find the right local businesses to collaborate with- Jenna Harding's concept of "global reach for local sales- Why the instagram algorithm isn't as random as you think- How local business social media marketing on Instagram can be optimized to reach people near youWant to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise.

Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

It's Monday… which means we're ready to rock and roll with a brand new installment of our 5 Ways to Monday series… and today, we're talking about hyper local marketing. The idea here is to double and triple down on marketing for a relatively small, potentially lucrative geographic area.

What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local advertising.Gordon shares research showing that since 2020, markets have 20% more businesses competing for the same customers, with nearly 80% of marketing budgets now going to digital channels like search and streaming video. But bigger budgets aren't always delivering better results, leading many franchisees back to grassroots strategies that build real brand awareness.They also discuss AI's growing role in marketing, with Gordon warning that AI tools can give biased or inaccurate recommendations. His advice: use AI as a helpful assistant, not a trusted expert.

Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local business dynamics—that foretell a very different future for local media. It's not doom and gloom, but it is a wake-up call for anyone relying on the old playbook. Gordon & Corey offer some practical suggestions -- including finding a new job. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Adam Dewer leads partnerships at Soci.ai — an AI-powered platform helping 800+ multi-location brands manage their local presence across social, listings, and reviews.In this episode, Tye and Adam get into the "zero platform" future of local marketing, where AI agents replace dashboards entirely — handling updates, review responses, and social posts through a simple SMS conversation with the business owner. They also dig into Adam's approach to building and measuring partnerships (he tracks just two numbers: net new revenue and expansion revenue) and why he'd take 10 incredible partners over 100 mediocre ones any day.What you'll learn:• Why "automagically" is the most dangerous word in AI marketing• How to identify your AI strength areas before trying to scale• Why agency partners are Adam's #1 channel play right now• The early signals that tell you a partner is going to scale• How to tee up a partner for success without making it transactional• What the "zero platform" future looks like for a local business ownerConnect with Adam: linkedin.com/in/adamdewer | soci.ai

Learn how to improve your clinic's local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let's say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it's worth traveling for high-quality care. The challenge is that when those same people search online, they often aren't typing in your city's name. They're looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That's what we're exploring today: how to expand your local SEO reach the right way. We'll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don't hurt your visibility.By the end, you'll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Luke Hancock, Marketing Manager of Local Initiatives at Bin There Dump That, for an in-depth conversation on modern franchise marketing. Luke explains how his team has evolved its local marketing approach in the post COVID environment by moving away from siloed tactics and building a fully integrated strategy that aligns corporate efforts with franchisees. He outlines how they strengthened their presence on Google through Business Profile optimization and improved citation management, while also developing a custom suite of AI-powered GPT tools designed specifically for franchise owners.The discussion highlights why high-quality content remains essential for strong SEO performance and examines how AI is reshaping the search landscape, making diversification more important than ever. Luke also shares how effective data integration can transform insights into meaningful action. He offers an honest perspective on key lessons learned, including resource allocation, franchisee training, and the critical role of clear documentation in scaling marketing efforts efficiently without overwhelming teams.

In this episode, I'm sitting down with Brooke Palmer of Jenny Creek Flowers — a former teacher turned flower farmer in Ithaca, New York — to talk about how she built local demand.Tune into this episode to learn:How Brooke set herself apart, became known in her city and sold out her products and workshops with a waitlistThe mindset shifts that helped her go from not selling to making thousands of dollars via email and social media postsWhy staying focused on your local audience, keeping your strategy simple and prioritizing your own growth helps you build fasterMentioned in this episode:Download my Free Guide: How To Grow Your Local Instagram FollowingGet fully booked inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallFollow Brooke on Instagram @jennycreekflowersVisit Jenny Creek Flowers WebsiteIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Local marketing Hull platform MatchPush helps local businesses turn great work into a pipeline of new enquiries by gathering reviews, real job outcomes and shareable proof, boosting trust, online visibility and local search performance for time‑poor, reputation‑driven companies. matchpush City: Hull Address: Anlaby Road Website: https://matchpush.com Email: paul@matchpush.com

Send us Fan MailWhat does it really take to scale SEO across hundreds (or thousands) of locations?In this episode of the Near Memo, Greg Sterling and Mike Blumenthal are joined by Steve Wiideman to unpack the operational, strategic, and technical realities of multi-location SEO.They explore testing frameworks, content strategies, franchise challenges, reviews, imagery, and the evolving nature of search behavior.If you manage local SEO at scale, this is a must-listen.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send a textIn this archive episode of the Near Memo podcast, Darren Shaw of Whitespark joins Mike Blumenthal, Greg Sterling, and David Mihm to discuss the influential Local Search Ranking Factors study.The panel breaks down how the survey works, what has changed in local search, and how the rise of AI interfaces like ChatGPT and Gemini could reshape how businesses are discovered online.They explore:Why review volume and recency drive rankingsHow behavioral signals may outweigh traditional SEO factorsWhether links are becoming less importantWhy Google's behavioral data advantage mattersThe role of expert lists and third-party citations in AI searchThis episode offers a snapshot of local search at a moment of major transition that still resonates 6 months later.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this special 150th episode of the Grow Your Local Business Podcast, I'm doing something different.I originally planned to record an Ask Me Anything episode, but after seeing how many of your questions were really about me and my story, I decided to take this episode in a different direction.So today, I'm pulling back the curtain and sharing the full journey... from growing up in North Louisiana, to dreaming of working for a fashion magazine in New York City, to becoming a teacher, blogger, event host, social media manager and eventually the local marketing coach I am today.This episode is personal, but it's also a lesson for you: your audience wants to know you.They don't just want your tips, your strategy or your how-to content. They want your story, your personality, your life and the things that make you you.That connection is what builds trust, relationships and real demand over time.Inside this episode, I'm sharing how I built a name for myself locally in Baton Rouge, how my local blog turned into sold-out events and a thriving community, how I left teaching, found coaching, launched The Localpreneur Academy, and why I eventually let go of one business to fully go all in on the one I have now.If you've ever wondered where I started, how I got here, or what this whole business journey has really looked like behind the scenes, this is it.Tune into this episode to learn:How my career evolved from magazine editor to teacher, blogger, event host, social media manager and coachThe pivot that helped me stand out locally and become known in my cityHow letting go of old identities, offers and distractions helped me focus and grow fasterMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingEpisode #63: Leaving My Full-time Job and Facing My Worst Case ScenarioIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Send a textIn this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert).Together the panel explores how agencies are actually managing LSAs for clients today.Topics include:• The real ranking factors behind Local Service Ads• Whether LSAs are still a DIY product or require agency expertise• How agencies price and manage LSA services• Fraud, verification challenges, and fake listings• Lead quality and the removal of the lead dispute feature• What separates successful LSA campaigns from failed ones• How LSAs may evolve as AI search and brand discovery reshape local searchThe conversation also dives into the agency economics of LSAs — from consulting models to flat fee management and performance expectations in competitive markets like personal injury law.If you're an agency, consultant, or in-house marketer managing LSAs for clients, this panel discussion offers practical insights into how the product really works.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Text me and tell me what you think of this ep. Studio CEO (formerly Framework Express) is now open for the next cohort. Join the waitlist HERE Interior designers keep asking, “Where are the next clients coming from?” In this episode, I break down practical local area marketing strategies that actually convert. Not more content. Not more reels. Real positioning. We cover: – How to get in front of renovation conversations earlier – The upstream strategy most designers ignore – Strategic partnerships that generate better projects – A simple 4-hour weekly plan to attract local clients If you need clients in the next 90 days, this episode is for you. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finchLike Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don't teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own successTHE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...

In this episode of the Modern Direct Seller Podcast, we're diving into text marketing and how it can transform the way you connect with customers and grow your business. You'll learn permission-based strategies for using text marketing to build genuine relationships at scale, from weekly text clubs to automated customer care sequences and local marketing. Whether you're already using text marketing or just getting started, this episode is packed with actionable ideas to help you save time, increase engagement, and drive more sales.Looking to integrate text marketing with your website and CRM? Project Broadcast works seamlessly with Oh My Hi Plus to automate customer follow-up, nurture leads, and keep your business running in the background. Ready for the exact wording on text-only bundle parties and customer care sequences? All of that is waiting for you inside the Modern Direct Seller Academy.Time-Based Notes:03:01 - About Text Marketing06:32 - Permission-Based Text Marketing Strategy09:21 - Weekly Text Club Implementation11:07 - Text-Only Experience Strategy14:05 - Customer Care Sequence Automation16:02 - Local Marketing and Just-in-Time Sales18:02 - Customer Surveys and Preference Updates20:18 - Relationship Building and Team DevelopmentShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode275

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection point with a new measurement tool, TikTok Pixel. In this episode, Corey & Gordon Borrell dig into fresh research about businesses obsessed with measurements and reach a counterintuitive insight:The future of local advertising may not belong to just pixels and clicks, but to a smarter, full-funnel mix that includes a dose of good instinct as well. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Podcast Episode 260: Local SEO 2026—Authenticity, AI, and the Google Playbook Are you ready to start 2026 with a boom? As the digital landscape shifts, small businesses are facing a new reality where traditional search is evolving into Generative Engine Optimization (GEO). While "big brands" can often get away with less personal marketing, local businesses have a massive advantage by building genuine community connections and radical authenticity. In this episode, our Marketing Guides break down the essential playbook you need to dominate local search over the next two years, from mastering the latest Google Business Profile updates to leveraging AI without losing your human touch. What You'll Get Out of This Episode You will walk away with a clear strategic roadmap for 2026 that prioritizes human behavior and high-conversion tactics over trendy distractions. You'll learn why your website remains the most important platform you actually own and how to ensure it feeds the Large Language Models (LLMs) that power modern search results. We also dive into the "speed-to-lead" revolution, showing you why responding within minutes—not days—is the new standard for winning hot leads. What You'll Learn The Core of Local Marketing in 2026 • Why authenticity is a superpower: How small businesses can outshine international brands by getting involved in the community and building engaged email newsletters. • The "Speed-to-Lead" System: Why you must use automations, SMS, and AI chatbots to ensure you never miss a lead, as customers no longer have the patience to wait. • The truth about demographics: Why you must ignore stereotypes—especially regarding seniors, who are among the fastest-growing adopters of online search. Platforms and Content Strategy • Short-form video mastery: Why 6-second Instagram Reels are currently the top-performing content and how to use geotags to send the right signals to algorithms. • The evolution of blogging: Moving from traditional SEO to feeding AI the authoritative content it craves across platforms like Reddit, LinkedIn, and niche forums. • Balancing AI with a human touch: How to use AI for drafts and structure while avoiding "five-handed person" image fails and robotic, unedited text. Google Business Profile & Technical Essentials • GBP Verification Myths: The reality of how Google gives preference to brick-and-mortar locations with permanent signage over home-based businesses. • The disappearing Q&A: Why rumors of Google removing the Q&A feature mean you must move those answers to your own website's FAQ section immediately. • Technical SEO as a foundation: Why site speed, schema markup, and accurate directory citations across Bing, Apple Maps, and ChatGPT are more critical than ever. Connect with Our Marketing Guides Ready to take your 2026 strategy to the next level? Reach out to one of our experts for a deep dive into your business's marketing needs: • Ian Cantle – Specialized in dental and healthcare marketing, as well as fractional CMO services.     ◦ Dental Marketing Heroes     ◦ Outsourced Marketing • Jeff Stec – Strategy and tactical implementation expert.     ◦ Tylerica Marketing Systems • Paul Barthel & Ken Tucker – Local SEO, web design, and marketing systems specialists.     ◦ Changescape Web Don't forget to hit that subscribe button and share this episode with a fellow business owner who wants to win in 2026!

Send us a textClaudia Tomina joins Greg Sterling and Mike Blumenthal to unpack what the Google API leak reveals about local rankings, why reviews are being removed at scale, and how AI Overviews, Gemini, and agentic shopping are pushing transactions into Google's AI interfaces. A must-listen for anyone managing a Google Business Profile in 2026.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Send us a textAI tools are changing how consumers discover local businesses, but Google remains the system of record for trust, reviews, directions, and contact. This conversation explores how AI reduces cognitive load, concentrates visibility, and amplifies brand demand—forcing local marketers to rethink SEO beyond rankings.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

What happens when marketers lead with helping instead of selling? In this episode of The Field Guide Podcast, Peter talks with Rachel Smith and Dalton Joyner of Big Sky Automation about a practical, results-driven approach to local marketing.They break down how their Community Card: a shared direct-mail postcard that helps service-based businesses stay top of mind through repetition, trust, and affordable shared advertising.If you're a business owner or marketer looking for real-world strategies that actually work, this episode delivers actionable insights you can use right away.Claim your Free Community Card Mini-Course:https://communitycardplaybook.com/communitycardhome?am_id=peter6658Website: BigSkyAutomation.comYoutube Channel: https://www.youtube.com/@BigSkyAutomation

Tim Chermak shares a new perspective on how to connect at a deeper level with your community. Recorded live at the 2025 Platform Marketing mastermind.

Tim Chermak shares a new perspective on how to connect at a deeper level with your community. Recorded live at the 2025 Platform Marketing mastermind.

Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there's another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic's visibility.In this episode, you'll learn why Yellow Pages hasn't faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.If you want a quick, low-effort way to get found by more patients, this episode shows you how.Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Chad Godfrey has been running Summit Video Services for over 20 years, and he's built something most video pros overlook: a thriving business where 60% of revenue comes from video transfers and archival work. In this conversation, we dig into why his transfer business keeps growing year after year, how local networking and in-person relationships are still the best marketing strategy, and why teaching free workshops can actually land you more clients instead of giving away the farm. Key Takeaways Video transfer and archival services can be a massive, consistent revenue stream—Chad's business grows every year despite assumptions that the market would dry up Building real relationships through chambers, boards, and local networking events is still the most effective way to generate buzz and trust in your community Teaching free workshops positions you as a leader and keeps you top of mind when people need professional help—it's counterintuitive but it works Having strategic relationships with complementary businesses (graphic designers, photographers, etc.) creates a powerful referral network About Chad Godfrey As a young child, Chad Godfrey was constantly infatuated with film and video cameras, audio recorders, and early personal computers. In 2004, Chad linked these interests together and started a business. For the past 21 years, Chad has been the owner of Summit Video Services, an audio and video production and photography services company based in Lee's Summit, Missouri. Chad is an Emmy-nominated and nationally-awarded video producer with recognitions in the areas of video production, editing, photography, design, documentary, motion graphics, and sound design. Chad's professional work in video production includes documentary and brand films for businesses and the non-profit sector. He is a creative storyteller with a unique ability to structure a narrative, whether for a short film, commercial, music video, or YouTube vlog. Chad has an exceptional capability to pace a story, build tension, and create emotional engagement; all critical skills to the clients he serves. Chad's photography is primarily commercial, providing services for architectural firms, municipalities, and the commercial real estate industry. Though less for profit, Chad's true passion is landscape and astro-photography. He's had many opportunities to travel internationally with a backpack full of gear (sometimes too full) to "chase the light." Chad is a contributing member of the National Academy of Television Arts and Sciences. Chad's spouse of 24 years, Suzie, is an elementary teacher in the Lee's Summit School District. Together, they have three kids, ages 22, 19, and 15. In This Episode [00:00] Welcome to the show! [06:42] Meet Chad Godfrey [16:17] Advertising Strategies [17:07] Documentary Video Production [24:57] Things That Sustain a Business [26:42] Aha Moments From The Mastermind [37:09] Advice to New Business Owners [40:15] Finance Resources [46:28] Being Involved In Local Groups [47:41] Connect with Chad [52:41] Outro Quotes "There's no substitute for just talking to people and inviting them to and going to events and shaking hands. If you're not generating some buzz about what you do in your local area, then you're just not doing enough." - Chad Godfrey "That seems counterintuitive—you're giving away the farm. But when people can actually see you as a leader in that realm and that you're giving away some of your knowledge, they're gonna wanna come back to you and pick your brain some more." - Chad Godfrey "The quickest and easiest way to build trust with somebody is in person so they can really see what you're like. People will hire people that they know, like, and trust." - Ryan Koral Guest Links Follow Summit Video Services on Instagram Visit Summit Video Services Website Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Send us a textIn this episode of the Starter Girlz Podcast, we sit down with Jeff Weaver, founder of Go Gorilla Marketing, to explore how authentic appreciation can transform local marketing, strengthen customer loyalty, and drive sustainable business growth. Through a real, unscripted conversation, Jeff shares lessons from his entrepreneurial journey and how relationship-first marketing consistently outperforms flashy tactics.This episode goes beyond traditional marketing strategies and dives into human-centred marketing, the kind that builds trust, encourages repeat business, and creates long-term brand loyalty within your community.

Growing a pool service business comes down to clear choices and honest math: buy a route, build organically, or blend both. Each path has tradeoffs in cash, time, and risk. Buying through a trusted broker can deliver instant revenue and a safety net, but it requires real capital and commitment. Building through ads and local outreach can be cheaper per account, but it demands relentless effort and tight tracking. The right choice depends on your market's competition, your cash access, and how quickly you need dependable monthly revenue.Route purchases can be a smart investment when you treat them like an asset, not a gamble. Most brokered routes trade near 12 times monthly billing, which implies a one-year payback if retention holds. You're not waiting a year to see money—cash flow starts day one—but mentally assigning that revenue to repay the purchase keeps you disciplined. Brokers add value with short safety periods and seller training, which matters when some sellers vanish after closing. If you finance with a home equity line of credit, understand you're “all in.” Buying a partial route can de-risk your entry, letting you learn which pools to keep, which to swap, and how to manage density without overextending.We share a practical roadmap to grow a pool service business with real numbers, clear tradeoffs, and field-tested plays. From buying a partial route to building a referral engine and partnering with builders, we map the paths that scale without wasting cash.• when buying a route makes sense and why broker safety nets matter• financing realities, payback math, and retention risks• organic growth via Google Ads, Yelp, HomeAdvisor, and Thumbtack• door hangers and targeted mailers that lower cost per account• market differences that favor partial route purchases• referral rewards that convert and sustain growth• builder partnerships and NPC startup methods for easy wins• simple metrics for route density, churn, and marginsJoin the pool guy coaching program. Get expert advice, business tiSend us a textSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y

Send us a textIn this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google's local search results and Google Maps.We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts.From Accidental Marketer to Local SEO ExpertJosh shares his unique path—from building websites for financial leads to helping friends and family rank locally to eventually building and selling his own company. His entrepreneurial background shaped the customer-first, no-gimmicks SEO approach he uses today.Understanding Local SEO vs. Traditional SEOJosh breaks down what makes local SEO its own ecosystem:How Local SEO DiffersGoogle Maps and the Local Pack often matter more than organic rankingsLocal SEO relies heavily on trust signals (reviews, name-address-phone consistency, location data)Traditional SEO leans more on authority signals (backlinks, content depth)What Actually Matters for Local SEOReviews—the biggest local ranking driverAccurate listings (especially high-impact ones like Google, Yelp, Bing)Customer engagement signalsBuilding trust through consistent informationJosh emphasizes that directory listings aren't about gaming Google—they're about confirming your legitimacy.Cutting Through the Noise: AI, Voice Search & “Gaming the System”We tackle the recent buzz (and myths) about AI influencing search:AI “Hacks” & GimmicksJosh calls out trends like having “AI parties” in ChatGPT to influence rankings—explaining why tactics like these don't create real, lasting visibility.AI Search Is Still SearchAI tools still rely heavily on Google's resultsIf you show up in Google, you'll show up in AI responsesThe fundamentals haven't changed: content + trust + authority still winVoice Search Déjà VuJosh compares today's AI panic to the voice-search hype a decade ago—reminding us the sky didn't fall, and SEO fundamentals remained the same.The Rise of No-Click Searches & What It Means for BusinessesLocal businesses are seeing:More direct calls from Google Business ProfilesFewer website visitsGreater reliance on reviews and verified infoJosh explains why this is good news, especially for service-based businesses where customers want immediate answers—not long website visits.Preparing for What's NextJosh's advice for staying ahead is refreshingly simple:Stick to fundamentals: content, relevance, authority, and trustOptimize your Google Business Profile: reviews, photos, accuracyBuild momentum: keep improving in one direction instead of chasing every new trendAvoid shortcuts: they cost more time than they saveAs he puts it: “You don't get time back while you're searching for shortcuts.” Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In this episode of Financial Planner Life, Sam Oakes speaks with Tammy Salmon and Emma Layton of Salmon Financial Planning, a partner practice of St. James's Place in Bishop's Stortford.We hear how Emma transitioned from redundancy to a qualified financial planner through the St. James's Place Financial Adviser Academy, supported by Tammy's mentorship. Tammy shares her 20-year journey in financial services and why creating a flexible, values-led business was essential for her success and her team's.Together, they explore:Why women leave financial services mid-careerThe power of local, relationship-led client acquisitionFrom mortgage adviser to business ownerWhy visibility of women in leadership mattersHow motherhood and financial planning can thrive side-by-sideIf you're considering a career in financial planning or want to build a more inclusive practice, this episode is for you.00:00 - Intro to Tammy & Emma's Story01:45 - Why So Few Women Become Financial Advisers04:30 - Tammy's Journey from Mortgage to Financial Advice07:50 - Emma's Career Change & Entry via SJP Academy11:10 - The Role of Mentorship in Career Progression14:30 - Creating a Flexible, Family-First Advice Firm18:15 - Visibility of Women in Leadership Roles22:00 - Local Marketing & The Bishop's Stortford Mummies25:45 - Authenticity Over Aggression in Sales29:00 - Work-Life Balance and Setting Boundaries32:10 - Advice for Women Entering Financial Planning35:20 - Who the SJP Academy is Right For37:45 - Legacy, Purpose & Final Reflections40:00 - Wrap Up & How to ConnectBe sure to follow Financial Planner life on YouTube for extra content about career development within Financial Planning. Reach out to sam@financialplannerlife.com in regards to sponsorship, partnerships, videography or podcast production. Want to appear on the Financial Planner Life podcast? Drop Sam a message.

Richard Gould went from a high school dropout to the founder of a blue collar franchise with over 20 locations. After buying a business from his mentor and quadrupling sales, he took a massive risk: selling everything to move to a new state with no connections. There, he rebuilt his empire from scratch, proving his system works anywhere.In this episode, Richard breaks down exactly how to start a painting business with less than $1,000. He explains why simple marketing like door hangers and low-ticket offers like pressure washing are the best ways to secure high-paying jobs. Richard also reveals the critical financial metrics—specifically labor efficiency and material costs—that you must track to ensure a healthy 30% net profit margin.Join host Ryan Atkinson as he sits down with Richard to uncover the secrets of scaling a home service business from a side hustle to a national brand. They discuss strategies for generating Google reviews, transitioning from working in the business to on it, and why you should be a "tugboat" rather than a "showboat" when reinvesting profits. This interview provides the actionable blueprint you need to build wealth through service.Takeaways:- Discover the exact step-by-step process to launch a fully operational painting business with less than $1,000 in upfront capital.- Implement the "Trojan Horse" strategy of offering low-ticket pressure washing services to get your foot in the door and upsell homeowners on high-ticket exterior painting contracts.- Utilize specific door hanger marketing with a clear "20% off" call-to-action to secure your first customers without spending money on digital ads.- Learn how to acquire an established small business without a bank loan by negotiating seller financing with manageable monthly payments.- Track the "golden metric" of $2,500 in weekly revenue per employee to ensure your labor costs never eat into your company's bottom line.- Maintain a strict 10% cap on material costs relative to sales to guarantee a healthy 30% net profit margin on every project.- Master the persistence method for collecting 5-star Google Reviews immediately after job completion to dominate local search rankings.- Avoid the "Showboat Trap" of buying brand-new work vans too early and instead prioritize reinvesting profits into better equipment and skilled labor.- Simplify your sales offers to remove customer confusion, which increases your closing rate on residential bids significantly.- Transition from working "in" the business to working "on" the business by building systems that allow you to scale from a single crew to a national franchise.Tags: Home Services, Service & Consulting, Side Hustle, Low Cost Startup, Blue Collar, Business ScalingResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Richard: https://www.linkedin.com/in/richard-gould-b838b157/

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ How to get more landscaping clients fast using my local marketing playbook ✅ 5 proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Community The #1 community for growing your landscaping or contracting business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, the #1 Facebook Ads agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced Facebook Ads and Google Ads.

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.

Balancing Business and Motherhood: Insights from Stroll Magazine | Working Moms of San Antonio Podcast Welcome to the latest episode of the Working Moms of San Antonio podcast, hosted by Erika Radis and Marie Lifschultz. This week, our guest is Rebecca Becker from Stroll Magazine, a local publication that connects community residents and businesses. In this episode, Rebecca shares her journey with Stroll, the importance of print publications in fostering community connections, and how hyper-local advertising can benefit working moms and business owners. She also provides insights into the supportive and welcoming culture of San Antonio's business community. Tune in for an inspiring conversation on balancing motherhood and entrepreneurship, and the power of print media in today's digital age. Don't forget to visit our show notes for more information on our new business community and coworking memberships. 00:00 Introduction to the Working Moms of San Antonio Podcast 00:34 Exciting News: Business Community and Coworking Memberships 01:17 Meet Our Guest: Rebecca from Stroll Magazine 01:46 Rebecca's Journey with Stroll Magazine 02:46 Building Community Through Stroll Magazine 03:55 The Importance of Community Over Competition 05:40 The Value of Personal Connections in Business 07:57 The Role of Print Media in Today's Digital World 15:13 The Evolution and Branding of Stroll Magazine 17:49 Building Client Relationships 18:17 Success Stories and Testimonials 19:16 Hyper-Localized Advertising 21:12 Supporting Local Businesses 22:30 Networking and Community Building 23:41 Challenges and Rewards of Entrepreneurship 26:37 The Importance of Networking Events 28:33 Book Club and Personal Growth 31:29 Conclusion and Contact Information Get in touch with Rebecca from Stroll Magazine here: https://www.strollmag.com/locations/shavano-park-tx/ Email here at Rebecca.Becker@strollmag.com Call her at 210-600-5448

Send us a textWe sat down with Tyler Cooper, co-founder of Socratik, to unpack the future of digital marketing in a rapidly evolving, AI-driven world. Tyler shares how small businesses (and especially real estate professionals) can adapt to declining website clicks, the rise of Generative Engine Optimization (GEO), and the importance of being cited as a trusted source.

Steve and Brad are back at it with special guest Rachel Gardiner, First Priority Director in North Carolina. In this conversation, Rachel gets real about the challenges and victories of local ministry marketing and storytelling. From navigating unnecessary competition between churches and Clubs to building long-term trust in the community, she shares what she's learned over six years of leading and growing her district. You'll hear how students themselves have become the most powerful storytellers, why authentic partnerships matter more than forced ones, and the creative ways Rachel and her team have engaged parents, pastors, and businesses in the mission. She also opens up about unexpected wins—like students leading bold fundraising efforts during COVID—and practical tips like the “1-2-3 card” that makes connecting with new people simple and effective. This episode is full of encouragement for leaders at every stage. Whether you're brand new to First Priority, a seasoned director, or simply passionate about seeing students reach students, Rachel's wisdom and stories will remind you that the Great Commission is bigger than any one club or organization—and that prayer, persistence, and storytelling are the keys to lasting impact.

Why 90% of Pet Sitters FAIL at Local Marketing for Pet Businesses (The Secret Strategy That Actually Works) What if the biggest thing holding your pet business back... is that no one really knows you exist? If your name doesn't ring a bell in your own community, you're not just missing clients—you're missing credibility, connection, and cash. In this episode, I'm pulling back the curtain on Local Pet Business Marketing—what actually works, what most pet pros are getting wrong, and how you can stand out without feeling awkward or pushy. We'll dive into how to turn your business anniversary into a publicity machine, create buzz through local partnerships, and build instant trust that Google ads can't buy. Plus, I'm sharing real-world wins from petpreneurs in my Mastermind who are becoming local legends—and the exact strategies they used to do it. If you're tired of being your area's best-kept secret… it's time to fix that. Let's go. In This Episode, You'll Learn... How to build local visibility that actually converts Why your pet biz anniversary is a PR goldmine The ONE mindset shift that will change how you network forever Real examples of pet business owners dominating their communities What to include in your “grab-and-go” event kit Timestamps 1:25 – The difference between being visible and being known in your community 4:58 – Real-life story of a pet sitter becoming a “local celeb” (without even trying) 10:15 – How to use your business anniversary as a publicity magnet 16:45 – Why being present locally builds trust faster than any ad ever could 20:55 – What to include in your "event kit" so you're always ready for exposure opportunities Notable Quotes "Local pet business marketing isn't about logos—it's about connection and consistency." "Pet parents aren't looking for perfection. They're looking for presence." "You don't need the world to know you—you need your neighbors to know you." Resources & Links Connect on IG: @bellavasta Book a 20-min strategy call: Let's build a custom local marketing plan together Surround yourself with other forward-thinking petpreneurs. Join Bella's Mastermind. Free Download: Guerrilla Marketing Kit for Pet Businesses Watch all our Podcasts on YouTube Here is last week's episode: Transcript Hello, and welcome to another episode of Bella in Your Business. Today, we're diving into how you're actually known in your local area. We're going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully. Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I'm just sitting in my office talking to a ring light. Knowing you're out there listening makes it all worth it. In my community, we've spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you're known in your community. Are you actually known in your area? There's a book called Known by my friend Mark Schaefer, a great read that ties into today's topic. Being “known” isn't about a logo or being online—it's about walking into a room and people recognizing you and the energy you bring. If that's not happening yet, you're missing out on one of the most powerful, cost-effective tools in business. I get that networking can be uncomfortable. Maybe you don't like being the center of attention, and your ego is blocking you right now. But this isn't about you—it's about your business. Local marketing for pet businesses starts with you being known in your community.