Podcasts about local marketing

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.

What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition.Diving deep into the world of local SEO, we explore the critical differences between ranking in the Google Map Pack and the localized organic results below it.Episode Webpage & Shownotes: https://propelyourcompany.com/local-seo-what-influences-local-visibility/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Send us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should be cautious when making changes to their listings.•The importance of managing Google Business Profiles is highlighted.•Only a small percentage of businesses actively manage their reviews.•Building a brand independent of Google is crucial for success.•Social media is a primary channel for customer engagement amongst SMBS.•AI traffic is not a substitute for traditional search traffic.•Google's strategy is to retain users by integrating AI into search.01:36 Update: Google Suspensions/Reverification Fix and Backlog 05:36 The Rise of AI Overviews in Local Search11:27 Navigating the Future of Google and AI16:56 Marketing Strategies in a Changing LandscapeSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What would you do if your business lost its Google listing overnight? In this episode, we sit down with Theresa Bouchard of TS Staging and Design, who faced this exact nightmare. After building a successful home staging business and securing top search rankings, she suddenly disappeared from Google—along with 25 five-star reviews. Theresa shares how she navigated this challenge, kept her business thriving, and rebounded stronger than ever.From strategic networking to creative marketing tactics, Theresa walks us through the steps she took to ensure her phone kept ringing—even without Google's help. Plus, she reveals why she made the bold move to buy a warehouse instead of renting and how she turned it into a secondary income stream. If you're an entrepreneur looking for real-world advice on resilience, relationship-building, and adapting to unexpected challenges, this episode is for you!Timestamps:(00:00) – Welcome & Meet Theresa Bouchard(00:25) – The Google Listing Nightmare(03:47) – How She Kept Her Business Alive(10:45) – Buying a Warehouse Instead of Renting(21:36) – Final Takeaways: Fear Won't Hold You BackResources:Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/planLearn more about the show: AboutShaunaLynn.com/podcastLearn more about the Women's Council Of Realtors: https://www.wcr.org/Episode #40, The Link Between Personal Style & Success, with Anastacia Haye: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/style-and-successTS Staging and DesignLearn more: https://tsstaginganddesign.com/Follow Theresa on Instagram: https://www.instagram.com/tsstaginganddesign/Follow Theresa on Facebook: https://www.facebook.com/tsstaging/About Theresa:After a successful 30+ year career in the corporate world, Theresa Bouchard made the bold decision to pursue her true passion for interior design full-time. For 20 years, she thrived as a Senior Program Manager in a leading medical device company, but it was her love for design and creativity that ultimately drove her to transition into the staging and interior redesign business.Theresa has a remarkable talent for transforming spaces with the perfect blend of color, textures, and styles, all while enhancing the home's aesthetic appeal. Her business acumen, entrepreneurial spirit, and creative vision have seamlessly transitioned into her new career, where she can fully focus on her passion and bring her clients' dreams to life.Now, as a full-time business owner, staging and design professional, Theresa is dedicated to helping sellers maximize their property's value through expert staging, while also redesigning spaces to reflect clients' unique personalities and lifestyles. With an eye for detail and a commitment to delivering exceptional results, Theresa is excited to create inspiring, beautiful environments that truly make a house feel like home.

Explore Gwinnett: Tourism, Film, Sports, and Outdoor Adventures.Today's episode of the Outdoor Adventure Series takes us to Gwinnett County in Georgia as we chat with Lisa Anders, the Chief Operating Officer of Explore Gwinnett. And Cameron Trice will take us on a tour of the Explore Gwinnett website.Gwinnett is Located a short drive northeast of downtown Atlanta and boasts a growing reputation for international food and culture and a growing craft beer and brewery scene, Lisa shares insights and experiences from her 29-year career in the tourism industry and the excitement of leading a team that has been turning Gwinnett County into a premier destination for the arts, sports, and more.DISCUSSION TOPICSLisa's BackgroundExperience in the tourism industry.Evolution of Explore Gwinnett.Explore GwinnettGwinnett's role and initiatives.The significance of local tourism and regional visitors.Gwinnett as a Tourist DestinationChallenges and strategies for promoting Gwinnett separately from Atlanta.Making Gwinnett a tourism hotspot.Visitor Demographics.Local Marketing and Community EngagementImportance of internal marketing to residents.Programs aimed to educate and engage residents.Outdoor Activities in GwinnettParks and recreational activities.Popular hiking trails.Accessibility features for outdoor activities.Event Promotion in GwinnettBurger Week.Focus on local and small businesses.Culinary and Cultural OfferingsGwinnett's diverse food scene, particularly Korean influences."Soul of the South" food tour and its popularity.Explore Gwinnett Website Tour (Led by Cameron Trice)Browse through guides, events, and food & drink options.Official calendar of events for planning visits.Film and TV ProductionThe film and television industry's presence.Economic impact and community engagement in film.CONNECT WITH EXPLORE GWINNETTTo see everything Gwinnett County has to offer, visit their website at https://www.exploregwinnett.org and follow their social media channels for the latest updates and travel inspiration:Facebook: https://www.facebook.com/exploregwinnettInstagram: https://www.instagram.com/exploregwinnett/LinkedIn: https://www.linkedin.com/company/gwinnett-convention-&-visitors-bureau/NEXT STEPSVisit us at https://outdooradventureseries.com.KEYWORDSExplore Gwinnett, DuluthGA, Outdoor Adventure Series, Podcast#ExploreGwinnett #DuluthGA #OutdoorAdventures #Podcast My Favorite Podcast Tools: Production by Descript Hosting Buzzsprout Show Notes by Castmagic Website powered by Podpage Be a Podcast Guest by PodMatch

In this episode of Dynamic Disruption, we dive deep into the world of marketing and branding with Elaine Patel, Vice President of Guest Experience and Local Store Marketing for FAT Brands. Elaine emphasizes the importance of community engagement and guest experience in the fast-food industry. Notably, she highlights the innovative Brand Ambassador Program, which empowers frontline employees to get involved with their location's marketing strategy and efforts. Elaine also discusses how FAT Brands maintains consistent brand messaging across a diverse portfolio of 18 restaurants.

In today's hyper-connected world, it's easy to get swept up in the idea of a global market. With the internet at our fingertips, we often forget that for most small and medium-sized enterprises (SMEs) and self-employed professionals, business is primarily local. Think about it: Apple and Samsung can afford to think globally, manufacturing in Asia and selling in Africa. But for your average service provider or retail shop, your ideal customers are likely right in your neighborhood. The Local Reality Check Recently, a simple errand to my local shopping mart in Abuja provided a stark reminder of this principle. Needing snacks for the kids, laundry detergent, and toilet paper, I headed to the mart near Barcelona Hotel. At checkout, I noticed a flyer for a beauty/barbing salon located in Gwarimpa, a 30-45 minute drive from my location in Apo/Garki. This raised a crucial question: why distribute flyers in Apo when your business is based in Gwarimpa? For most service-based businesses, especially those requiring physical presence, few people are going to travel that distance for a first-time visit. The flyer would have been far more effective distributed within Gwarimpa itself. Why Local Matters * Proximity and Convenience: People are more likely to patronize businesses that are convenient and accessible. * Building Community Trust: Local businesses build relationships within their communities, fostering trust and loyalty. * Word-of-Mouth Marketing: Local buzz can generate organic growth and attract customers from wider areas. Consider the popular "Amala joints" in Gwarimpa like the restaurant called "Ojuelegba". Initially, people from Wuse 2 or Apo wouldn't travel that far for Amala. However, as these joints gained popularity within Gwarimpa, word spread, and now people from all over Abuja are making the trip. The Service Provider's Perspective Even with the internet enabling remote work, focusing on your local market first is crucial. As a sales coach and business development consultant, I could theoretically target clients in Ghana or Ireland. But trying to compete in established markets before dominating my local one is an uphill battle. Building a strong reputation and track record in Nigeria, specifically Abuja and Lagos, will create a foundation for future international expansion. Practical Tips for Local Marketing * Focus on Your Neighborhood: Distribute flyers, brochures, and marketing collateral in your immediate area. * Attend Local Events: Network with potential customers and partners at community gatherings. * Partner with Local Businesses: Collaborate with complementary businesses to reach a wider audience. * Utilize Local Online Platforms: Engage with local groups and forums on social media. * Optimize for Local Search: Ensure your business is listed on Google My Business and other local directories. The Bottom Line Don't fall into the trap of thinking your entire market is global. Start by dominating your backyard. There's no point in starting a real estate business in Victoria Island and dropping flyers in Ibadan. Focus on building a strong local presence, and the rest will follow. By prioritizing local marketing, you can build a solid foundation for long-term business success. Remember, sometimes, the best opportunities are right in your own neighborhood.

Send us a text00:00 Introduction to Last Mile Retail06:04 Evolution of the Business Model11:35 Market Changes and Competition17:03 Understanding Good Local SEO23:03 Microsite Strategy and Implementation29:47 The Role of AI in Marketing Strategies37:30 Navigating Paid Campaigns and Google Optimization45:55 Enhancing Customer Journey and Content Strategy- Last Mile Retail started by addressing the challenge of local inventory visibility online.- The company has evolved to serve enterprise clients with a comprehensive local marketing platform.- AI is being used for content drafting and categorization, but human oversight remains crucial.- User engagement is significantly improved with rich content and local inventory data.- Local SEO is becoming increasingly important for businesses to remain competitive.- Understanding customer journeys is essential for effective local marketing strategies.- The integration of local inventory data can enhance visibility across multiple platforms.- AI search platforms are emerging as valuable tools for local marketing.- Businesses need to focus on unique, high-quality content rather than generic outputs.- The future of local marketing will require adaptability to new technologies and consumer behaviors.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

If you've ever struggled with selling, marketing your business locally, or building a loyal customer base — this episode is for you! Today, I'm talking with Aurora Schunk, a local farmer in Western New York and member of The Localpreneur Academy, who has completely transformed her business using local marketing strategies.But this episode isn't just for farmers. What she's sharing applies to any local business owner looking to create demand, sell with confidence, and build deep connection with their audience.Aurora sold out her CSA shares in just one week, increased her revenue by 70% this past November, and even sold out a collaborative event with other small business owners in just 36 hours.Tune into this episode to learn:Why her marketing and education makes her offers irresistibleThe mindset shifts that helped her sell moreHow she used collaborations to grow her audience and increase demandMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFollow Aurora on InstagramVisit her website - Schul FarmsteadIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.CLICK HERE TO BOOK A FREE CONSULT CALL

Get your free ticket to the Love Your Marketing Summit: https://www.lindsaydollinger.com/links In this episode of the Purpose Profits and Pixie Dust podcast, host Lindsay Dollinger interviews marketing expert Rita Suzanne, discussing her journey from an office manager to a successful web designer and marketing professional. The conversation centers around the upcoming Love Your Marketing Summit and dives deep into actionable local marketing strategies. Rita shares her insights on optimizing LinkedIn profiles, using Google Business Profiles, and leveraging local directories like Yelp. The episode is packed with practical tips for entrepreneurs looking to enhance their local and online marketing efforts. 00:00 Welcome to the Purpose Profits and Pixie Dust Podcast 00:28 Meet Our Guest Speaker: Rita 00:52 Rita's Journey into Web Design and Marketing 03:46 The Importance of Local Marketing 05:58 Optimizing Your Google Business Profile 09:57 Networking Tips and Strategies 12:36 Leveraging LinkedIn for Business Growth 23:57 Final Thoughts and Upcoming Events Connect with Rita Suzanne: https://wellnessmarketingstrategies.com/press/ Connect with Lindsay: Learn more about the travel agent business or get quotes for a trip: https://www.lindsaydollinger.com/travel Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind Connect with Lindsay: https://www.lindsaydollinger.com Get your ticket to Purpose, Profits, and Pixie Dust Live here: https://lindsaydollinger.regfox.com/purpose-profits-and-pixie-dust-live Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @purposeprofitsandpixiedust on IG when you listen and share the show!

Why local marketing and advertising? Local advertising works because of its relevancy. Local campaigns can capitalize on the immediacy of customer intent, leading to a higher conversion rate and more tangible results.

Mastering Marketing Strategies for Therapists with Avivit FisherIn this episode of Therapy for Your Money, host Julie Herres dives into marketing strategies with Avivit Fisher, founder of Redd Strategy. They discuss practical steps for attracting clients and transitioning from insurance to private pay. Avivit shares insights on setting up and scaling a practice, emphasizing the importance of local marketing, crafting a brand strategy, and organizing marketing tasks using project management tools like Basecamp. As Julie notes, 'When everything is a priority, nothing is a priority.' Tune in for actionable tips to boost your practice's visibility and profitability.Show Highlights00:00 Welcome to Therapy for Your Money00:49 Today's Topic: Marketing Strategies00:59 Meet Our Guest: Avivit Fisher02:10 Marketing for New Practices04:11 Scaling Your Practice: Marketing Tips06:38 Local Marketing for New Locations07:53 Setting Marketing Goals09:41 Project Management in Marketing14:45 DIY vs. Professional Help in Marketing18:22 Free Marketing Resources for Therapists19:35 Conclusion and Final ThoughtsLinks and ResourcesRedd Strategy Marketing Guide and Services - https://www.reddstrategy.com/Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startupGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/Academy Podcast Production and Show Notes by Course Creation Studio

I'm hosting a FREE live webinar all about Google Analytics 4—and I'll be walking you through everything you need to know to make data-driven decisions that will boost your clinic's online presence.✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Whether you're just starting with Google Analytics or have been using it for a while, this beginner-friendly session will show you exactly how to track your website's traffic, measure key metrics, and understand what's working (or not) when attracting more patients.I'll be covering:The most important GA4 reports for clinic ownersHow to track website traffic sources like SEO, social media, and paid adsThe engagement metrics that matter mostAnd, how to track patient conversions like appointment bookings, calls, and form submissionsPlus, I'll walk you through the GA4 dashboard and share common mistakes clinic owners make and how to avoid them!✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Can't make it live? No worries! You'll get access to the replay so you can watch at your convenience.So if you're ready to take control of your data and see real improvements in your clinic's growth, head over to https://propelyourcompany.com/ga4-webinar/ to sign up today.This is a MUST-attend event if you're a chiropractor, physical therapist, acupuncturist, or wellness practitioner looking to level up your online presence. Don't wait, sign up now and get ready to make smarter, data-driven decisions for your clinic!✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/ Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

In this episode of Pathmonk Presents, Ernesto sits down with Eric Shafer, CTO and CMO of Indoor Media, a company with over 34 years of experience in local marketing.  Indoor Media helps businesses like restaurants, salons, and auto services advertise through grocery store channels, such as register tape coupons and shopping cart ads. Eric shares how Indoor Media simplifies marketing for busy local business owners and discusses their ventures into digital integration and geofencing.  Discover how grocery in-store ads can create impactful local engagement and drive customer loyalty.

In this episode of Pathmonk Presents, host Ernesto speaks with Bryan Trilli, founder of Optimized Marketing, a marketing agency specializing in franchise and dealer networks.  Bryan shares insights into how his team provides advanced tools like CRO and split testing at a fraction of the usual cost by spreading resources across networks. Discover how Optimized Marketing helps service businesses boost leads, improve funnels, and leverage AI tools to scale their efforts.  Bryan also discusses the importance of culture, leadership, and embracing AI to double output without increasing costs.

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to recognize if your business needs local SEO • Key ranking factors for local SEO • Strategies for optimizing your Google Business profile • The role of local citations and online reviews in visibility

Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/support___________________________________________In this episode, we explore how AI can revolutionize content creation for local business blogs. Discover tools and strategies for generating engaging topics, optimizing SEO, crafting personalized content, and boosting reader engagement. Whether you're a small business owner or a digital marketer, this episode is packed with actionable insights to elevate your blog and drive local traffic. Tune in to learn how to leverage AI for your blog's success!

Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive. With competition comes the ever-present need for a highly strategic local SEO campaign. Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients. Let's face it: in today's technological world, your medical mobile business's online presence is critical.  We'll go over:How local SEO for a mobile medical business differs from physical-location SEOWhy local SEO is important to mobile medical business successMobile healthcare business local SEO best practices to implement todayAnd more

In this episode we dive into the world of location marketing with an industry expert as he helps us explore the evolving landscape of local marketing, addressing key challenges faced by multi-location businesses, strategies for proving value to SMB customers, emerging trends. This episode will provide you with an insightful discussion on the latest trends, challenges, and innovations in the realm of local marketing. From high-level ROI and metrics to practical tips for SMB resellers and businesses, we have insights for all.

In this episode of Pathmonk Presents, we chat with Irem Sayyad, Marketing Manager at The Big Carrot, Toronto's iconic natural food market.  With a focus on organic, sustainable, and fair-trade products, The Big Carrot has been serving health-conscious customers since 1983. Irem shares insights on their unique co-ownership model, connecting with a multi-generational audience, and the importance of a well-maintained website for attracting customers.  Tune in to learn about their marketing strategies, SEO tips, and how they blend tradition with modernity to stay relevant in the market.  

In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking: What makes up a 'local marketing strategy' and why should we consider building one? How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national? And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?

In this episode of Brands on Brands, Brandon Birkmeyer shares his in-depth journey of becoming a personal branding coach. He discusses transitioning from the ad agency world to coaching small business owners, evolving his focus from local marketing to content marketing, and eventually delving into personal branding through podcasting. Brandon highlights his experiences in building courses, speaking publicly, and writing a book, all while honing his coaching skills to develop a signature framework for personal branding. 00:00 Introduction to My Personal Branding Journey 01:16 Behind the Scenes of My Early Coaching Days 04:32 Shifting Focus from Local Marketing to Content Marketing 06:28 Diving Deep into Podcasting 09:45 Expanding Horizons with Courses and Public Speaking 11:38 Current Focus and Future Plans   This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

SEO 101 for clinic owners - The number one question we're asked is, “How do I improve my website's position online?” It's a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we'll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we'll go over:Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below. Are you ready to propel your practice? Let's do it!Episode Webpage: https://propelyourcompany.com/improve-clinics-website-position/ Send in your questions. ❤ We'd love to hear from you!⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right.We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic.What you will learn in this episode:The many and varied benefits of building a community for a brandHow to establish rules and guidelines—and the importance of doing soHow to make a niche community appealing to allWhich brands are doing a great job with their communitiesHow to celebrate exceptional members of the community—and deal with problematic onesHow best to approach community monetization, if at allAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.Resources from this episode:Women in Tech SEO Community: https://www.womenintechseo.com/"Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/Buffer Community: https://buffer.com/communityHubSpot Community: https://community.hubspot.com/Sanity.io Developer Community: https://www.sanity.io/exchange/communityBrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.*Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!

Support Good Morning Gwinnett $5.99 A Month https://www.spreaker.com/podcast/good-morning-gwinnett-podcast--3262933/supportwww.GoodMorningGwinnett.comExciting news! I'm thrilled to announce that Good Morning Gwinnett is heading in a new direction. Moving forward, I'll be focusing on business and technology, with a special emphasis on AI. I've always been passionate about these areas, and I believe this shift will bring a more authentic and meaningful experience for everyone tuning in. Looking forward to diving deeper into topics I love and sharing valuable insights to empower our community.

In today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local marketing gained from his extensive experience in the restaurant tech space. Drawing from his work with over 5,000 restaurants across 10 countries, Sai reveals how businesses can create a powerful digital presence that converts online engagement into real-world revenue.Topics discussed in this episode: 1️⃣ Optimize your Google Business Profile for maximum visibility2️⃣ Leveraging social media platforms effectively for local business discovery3️⃣ The modern customer journey from digital discovery to in-store visits4️⃣ Measuring marketing ROI at the local level5️⃣ Using customer feedback and surveys to drive business improvementsResourcesConnect with Sai Alluri on LinkedIn.Learn more about Momos.Other shout-outsHopdoddy Burger BarBaskin Robbins

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.What you will learn in this episode:Understanding the intricate relationship between SEO and local SEOThe challenges faced by franchises in managing their online presenceCommon misconceptions about local SEOWhy domain management and backlink strategies are outdatedWhy you should focus on a more integrated and strategic approach to local SEOThe importance of tailoring strategies to specific regions and cultural contextsAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Dayna Lucio (Guest)Dayna is an Sr. SEO Strategist at Amsive and has almost a decade's experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.Resources from this episode:Women in Tech SEO: https://www.womenintechseo.com/BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/Joy Hawkins: https://twitter.com/JoyanneHawkinsAmanda Jordan: https://twitter.com/amandatjordanLily Ray: https://twitter.com/lilyraynycDelivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/About Adventures in Local MarketingAdventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you're not currently set up with them, do that ASAP.The four big online listings include:Google Business ProfileBing PlacesApple Business ConnectYelpIf you're ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you'll get a step-by-step guide for proper setup and optimization for each of these valuable listings. Episode webpage: https://propelyourcompany.com/online-listings/⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication.Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.What you will learn in this episode:Examples of brands with fantastic content hubs and brand publicationsHow to overcome the challenges you'll face when starting a content hubHow to approach working with expert contributorsHow to make your brand publication sustainable in the long termThe value of diversity in brand publications...and much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find ClaireWebsiteXLinkedInAbout George Nguyen (Guest)George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.Where to find GeorgeWebsiteXLinkedInRoom 404Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Steve Wiideman on Navigating Big Brand Local SEOEmbracing AI with Marie HaynesCrystal Carter on Powerful Applications of Schema MarkupResources from this episode:Wix's SEO Learning HubWix's Podcast: SERP's UpWix Business Website TemplatesThe Wix Playground in New York CityExpert Shoutout: Darren ShawExpert Shoutout: Krystal TaingExpert Shoutout: Celeste GonzalezExpert Shoutout: Miriam EllisExpert Shoutout: Greg Sterling, Mike Blumenthal, and David Mihm at Near MediaAbout Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We'll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing. Here you'll learn:What citations areKey elements of online listingsWhether you should pay for citation listing services How and when you should conduct a citation audit How many citations you really needAnd more Whether you're focused on optimizing your visibility or just keeping your business information accurate, this episode offers practical advice to help you navigate the complex landscape of local SEO. Tune in for all the details!Episode webpage: https://propelyourcompany.com/online-listings-for-seo/ ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

With the help of Cobalt Keys LLC, you can finally break through the noise and reach more leads for your Las Vegas business. Get in touch today for cutting-edge content marketing and AI solutions. Learn more at https://cobaltkeys.com/ Cobalt Keys LLC City: Las Vegas Address: 220 Emerald Vista Way #670, Website: https://cobaltkeys.com/

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex.Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.You will learn: ✅Common challenges with growing local businesses, and strategies to resolve them ✅How to manage Google Business Profiles for a growing portfolio of locations ✅How reviews can make or break rankings and reputation ✅How good password management can boost efficiencies ✅Pitfalls to avoid when expanding to new locations ✅Factors to consider when expanding to new locationsTimestamps:00:00 Intro02:42 Strategies for Scaling Local Businesses06:22 Acquiring and Rebranding Existing Businesses08:55 Managing Google Business Profiles for Multi-Location Growth13:16 Turning Negative Reviews into Opportunities22:45 Room 404: 'Optimized for SEO'25:16 Preparing for Growth and Management of Passwords31:46 Pitfalls to Avoid in Expanding to New Locations34:27 Managing Google Profiles and Service Area Businesses37:05 Factors to Consider in Choosing a Location44:50 Proximity to Competitors and Google's Local Filter50:00 Resources for Local SEO and Multi-Location BusinessesAbout Claire (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.Where to find Claire:WebsiteTwitter (X)LinkedInAbout Elizabeth (Guest)Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale.As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference.Where to find Elizabeth:WebsiteTwitter (X)LinkedInRoom 404Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons!Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:Embracing AI with Marie HaynesConversion mindset with Aaron WeicheStaying people first with Julian HooksResourcesSterling Sky's content and researchLocal Search Forum:Andy Simpson on XKrystal Taing on XBrightLocal Citation Builder - for citations at scaleAbout Adventures in Local MarketingAdventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.Copyright 2024 BrightLocal

In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingJoin my Free Facebook Group - Grow Your Local BusinessIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.CLICK HERE TO BOOK A FREE CONSULT CALL

Feeling overwhelmed by digital marketing options? Local Image Digital Marketing Services, founded by former corporate marketing executives Holly Bruns (COO) and Amber McDonald (CMO), is here to help! They've seen the dark side of the industry and want to empower you. In this video, they reveal 10 red flags to watch out for when choosing a digital marketing agency to handle your SEO, social media, branding, and more. Watch out for an agency or individual that: - only talks about the number of clicks and impressions, but doesn't tie them to useful data. - is a one man show.  - makes huge promises with a low cost. - is not located near you, and doesn't know your market (more important for some than others).  - doesn't consider the whole picture, a cohesive strategy with all of the digital marketing pieces you need. - doesn't customize a strategy for you and your business (more important for some than others).  - doesn't have long term strategy.  - isn't using Facebook marketing properly. - doesn't have good communication. - someone selling SEO as a service or building your website, and they use GoDaddy's website builder or SquareSpace. Want to take control? Local Image offers a comprehensive online course, "Digital Marketing Decoded," that equips you with the knowledge to manage your own marketing. Get 20% off with code LOCALMARKETING at https://localimageco.com/digital-marketing-decoded/ by just clicking the SIGN UP FOR THE COURSE button and entering that coupon code. Need a helping hand? Local Image Digital Marketing Services is your one-stop shop for all your digital marketing needs! Contact them today online.

Imagine a simple observation in a Starbucks queue changing the trajectory of your entire career.In this episode of Peer Effect, we delve into the mind of Alex Nocifera. Alex's entrepreneurial journey started back in 2005, with the inception of his first venture, Ripple TV. Almost 20 years and four tech companies later, Alex is now leading LOMA, pioneering new ways to integrate digital strategies into physical locations to redefine customer engagement.Together, we explore:How Alex's approach to local advertising has reshaped multi-location brand interactions.Techniques for assembling and nurturing a team that shares your vision and drives business forward.Alex shares his strategies for balancing innovation with practical execution to ensure business resilience and growth.For more practical insights, follow Alex Nocifera on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Franchising can be a powerful engine for business growth, but what does it truly take to really be successful in this competitive landscape? In this week's episode, Ford hosts Kathleen Gosser, a prominent figure in the franchising world with an impressive 35-year career. Kathleen's journey began unexpectedly when she answered an ad for a role at Kentucky Fried Chicken, leading to a prolific career that saw her working in various capacities, from franchise advisory councils to leading learning and organizational development at KFC. Her expertise culminated in her current role as the leader of the Yum! Center for Global Franchise Excellence at the University of Louisville. Throughout the episode, Ford and Kathleen discuss key elements that contribute to franchising success, such as the importance of understanding the franchise business model. While franchisors provide extensive training on operating the business and managing the products, there's often a gap in education regarding the franchise model itself. Kathleen emphasizes the need for franchisees to be well-versed in the obligations and expectations from both the franchisor and the franchisee perspectives. Grasping this business model is vital for running a franchise and avoiding common pitfalls in franchising. Ford and Kathleen discuss the necessity for strong operational skills among franchisees. Kathleen shares her observations from her extensive experience, noting that the best franchisees are those who excel in operating their units efficiently. This includes managing back-of-house operations, ensuring food safety, and leading a team effectively. Operational excellence, they agree, is a cornerstone of franchising success. Ford emphasizes the importance of selecting the right franchise partners who align with the brand's values and are committed to following the established systems. Ford and Kathleen touch on the dangers of prioritizing quantity over quality when it comes to franchise growth. Fast expansion in franchising can lead to selecting unsuitable franchisees who may not have the necessary capital or operational skills, ultimately causing more harm than good to the brand. Kathleen and Ford agree there should be a more measured approach, focusing on finding the right partners and growing steadily to ensure long-term success. Exploring the role of AI in franchising brings an intriguing dimension to the episode. Ford and Kathleen discuss how AI is beginning to impact various aspects of the franchise business, from enhancing customer service to optimizing local marketing efforts. They talk about the significant efficiencies AI tools can provide while also acknowledging the new challenges they introduce. This forward-thinking offers a glimpse into the future of franchising and how technology will continue to shape the industry. Kathleen shares valuable insights from her career, illustrating the importance of continuous learning and adaptation in the franchising world. Her work at the Yum! Center for Global Franchise Excellence aims to bridge the education gap in franchising, offering programs for all levels, from undergraduate students to seasoned professionals. Watch the full interview on YouTube. Don't miss out on future episodes of Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, where Ford Saeks brings you valuable insights from industry leaders. Be sure to catch The Business Growth Show Podcast every Thursday for your weekly dose of business growth wisdom. About Kathleen Gosser:Kathleen Gosser, Ph.D., is the Yum! Assistant Professor of Franchise Management and the Director of the Yum! Center for Global Franchise Excellence at the University of Louisville's College of Business. She retired from KFC (Yum! Brands) in August 2019 after a distinguished 35-year career, where she held various leadership roles, including Director of Learning & Organizational Development for KFC US. In her current academic role, she co-created and leads the Franchise Management certificate program, which is offered at both graduate and undergraduate levels, and also teaches undergraduate courses in the Management & Entrepreneurship Department. Dr. Gosser holds a Ph.D. in Educational Leadership & Organizational Development and an MBA from the University of Louisville, as well as a BA in Journalism from Indiana University. She has been recognized with several awards, including the Faculty Excellence Award and the Faculty Service Award at the University of Louisville. Her work focuses on franchising education and promoting equity and opportunity for underrepresented groups in the franchising industry Connect with Kathleen on LinkedIn.  About Ford Saeks: Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Recently, Ford showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Through his TV show, Fordify LIVE!, and his podcast, The Business Growth Show, Ford consistently delivers actionable insights and strategies to business leaders. He engages with industry experts, like Kathleen Gosser, to uncover the secrets of thriving in competitive markets such as franchising. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Are you ready to shatter some marketing myths and get real results?Join us as we welcome Avi Kumar, the Founder and CEO of KUWARE Inc., a marketing and advertising agency that excels in growing businesses through organic and paid media.Avi takes an irreverent marketer approach, looking past the star power of marketing "gurus" and dismantling myths. His no-nonsense, results-driven approach to business has nurtured long-standing relationships between his agency and clients for over 15 years.Tune in to learn how Avi prioritizes data-driven marketing science over subjective criteria, helping others stand out and succeed in today's saturated marketplace. Don't miss his insights on how to achieve true marketing success!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Local SEO Strategies To Supersize Your Business! Check in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinessstrategy #localSEOstrategies

How many marketing channels do you use in your business? Print? Digital? Community-based?   This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.   Alex Nocifera is the Founder and CEO of LOMA, a software-enabled marketplace of community ambassadors that provides brands with the data, tools, and last-mile talent resources needed to activate local demand anywhere, anytime in the US. With a background in venture-backed companies, Alex shares insights on how LOMA helps franchises market better to their local communities and discusses the unique challenges and strategies in the franchise industry.     ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more!      Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Visit: LOMA Email Alex: alex@lomaplatform.com Have a story to tell? Signup here: www.serialentrepreneurshow.com

In this episode of the Local Marketing Lab, Michael Ungaro, CEO of San Pedro Fish Market, shares his journey of transforming a small family-owned seafood shop into a $30 million restaurant empire. With over 40 years of industry experience, he unveils innovative local marketing tactics to boost sales, emphasizing the power of storytelling, community involvement, and adaptability in driving business growth.Here are some topics discussed in the episode around local marketing tactics to boost sales:The power of storytelling and building a brand identity to connect with customersCreative local marketing tactics like direct mail, community involvement, and business partnershipsAdapting operations and pivoting the business model during challenging timesLeveraging PR, social media, and a web series to amplify the brand storyOvercoming the “big corporation” perception as a local, family-owned businessResourcesConnect with Michael Ungaro on LinkedIn.Learn more about San Pedro Fish Market.Check out King of Fish.Stop by Brouwerij West brewery.Order a tray of shrimp from San Pedro Fish Market on GoldBelly.Other shout-outsPort of Los Angeles Lobster FestToast and me&u for allowing San Pedro Fish Market to succeed with their restaurant reservations and ordering.Shawn Walchef for great video content and telling stories about your brand.

Patrick explores a cost-effective and highly effective advertising strategy for artists, photographers, and creatives. He discusses the limitations of social media ads for art promotion and introduces the concept of using postcards for direct mail marketing. Drawing inspiration from a local kid's creative marketing approach, Patrick outlines how artists can leverage postcards to gain local visibility and generate interest in their work. He provides practical tips on what to include on the postcards, ways to make them visually appealing, and how to distribute them effectively. Patrick emphasizes the potential return on investment and encourages creatives to adopt this underutilized marketing technique to boost their business in 2024. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement   Links Vista Print Link Google Voice Image of my Neighbors Postcard Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast  

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal's Certified network and you can learn more at RepairPal.com/shops.Show Notes Introduce the article and the 2 options of marketers with an explanation of eachTalk about They Ask You AnswerMeeting face-to-face and the overall relationshipIn person vs ZoomIndustry eventsMost locals meet over zoom now anywayIndustry knowledgeAs generalist we had to learn a new client each timeTerminology, acronyms. How they make moneyAuto body shops for exampleIt did make us better marketersGeneralist tech vs specialist tech analogyKnowledge about your local areaHot august nightRoad closuresThe words you use - pop vs soda, “northshore”Overall resultsA little subjectiveThere are some great generalists out thereWe know what works for auto repairIt's like pattern failures on cars for specialists shopsComfort first storyThe dumpster rental company storyHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

If you're feeling overwhelmed with the challenge of getting your local marketing to connect with new audiences and engage your community, then you are not alone! In this episode of the Local Marketing Lab, Dan Sokolik, VP of Marketing at Lee's Famous Recipe Chicken, shares his diverse experience working with major QSR brands like Subway, Domino's, and McDonald's. With a background spanning the agency, corporate, and franchise sides, Dan offers a unique perspective on blending the right local marketing tools for franchisees and multi-unit operators.Here are some topics discussed in the episode around local marketing tools for franchisees:The role of direct mail, paid social, apps, and loyalty in a local marketing mixBuilding the right local marketing tools and partnerships for franchisee successLeveraging user-generated content and cause marketing for engagementEffective local marketing approaches for brands in rural/small-town marketsChallenges of getting buy-in for digital marketing from veteran franchiseesResourcesConnect with Dan Sokolik on LinkedIn.Find a Lee's Famous Recipe Chicken near you.Learn more about GiftAMeal and how you can get involved.Other shout-outsKim Freer — CMO at Raising Canes, great example of grassroots and local marketing.Firehouse Subs — Being engaged in their communities and local neighborhoods.

In today's episode of the Internet Marketing Podcast we're getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you're keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.In this episode:04:38 SEO's shift to contextual relevance over keyword stuffing, and how it's impacting local businesses' organic visibility.07:00 Why SEO professionals should be prioritising true marketing over algorithms.16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.18:08 Improving website content for better search engine visibility can be an easy win.20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations. Resources mentioned in this episode:Local Search Tuesdays by Greg GiffordRicketyroo blog More about our guests: Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses. Connect with Amanda here: https://ricketyroo.com/https://www.linkedin.com/in/amanda-j-96797686/ Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.Connect with Greg here: https://searchlabdigital.comhttps://twitter.com/greggiffordhttps://linkedin.com/in/greggifford To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Want to boost community engagement and increase brand advocacy? In this episode of the Local Marketing Lab, Elaine Patel, Director of Local Store Marketing at FAT Brands, unveils a powerful secret local marketing weapon — brand ambassadors. With over 20 years of experience working with major brands, Elaine shares game-changing strategies that have propelled FAT Brands' success across 2,300+ locations.Here are some topics discussed in the episode around your secret local marketing weapon, brand ambassadors:Empowering and equipping front-line employees as brand ambassadors for local marketingBest practices for supporting and motivating brand ambassadorsBenefits of celebrating “local heroes” like teachers, firefighters, and nurses for building brand awareness and community connectionsStrategies for building consistent, long-term relationships with the local communityThe role of social media and user-generated content in amplifying local marketing effortsResourcesConnect with Elaine Patel on LinkedIn.Learn more about FAT Brands.Other shout-outsCheck out some of FAT Brands' franchises like Fatburger, Johnny Rockets, Pretzelmaker, and Fazoli's.Learn more about Career Sparks.

Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.Discover the transformative power of local marketing for wedding professionals as we sit down with an expert strategist and delve into the game-changing tactics that can set your business apart. Picture hosting your very own flower arrangement workshop to dazzle your community, or think about the buzz you could create with impromptu photoshoots that capture life's spontaneous moments. Our conversation with local marketing expert, Madelyn Furlong will reveal how to leverage those personal connections to turn your clients into vocal supporters of your brand.When it comes to building a trusted local network, it's all about those genuine interactions that forge lasting relationships. We'll share why a handshake and a smile at a neighbouring business can do more for your reputation than a dozen emails, and why little acts of kindness, like leaving glowing reviews for fellow vendors, can come back to you tenfold. Plus, we discuss the art of soliciting authentic client testimonials that keep the positive vibes flowing and help safeguard your business against the occasional negative review.But wait, there's more – networking isn't just schmoozing at social events, it's an art form, and we're breaking down how you can tailor it to your unique style. Whether you're a pro at working the room or someone who prefers the behind-the-scenes approach, learn how to leave your mark and follow up in ways that resonate and are memorable. The Wedding AcademyThe Wedding Academy is an industry certification body & recognised globally.Wedding Empires ProBe there live for podcast interviews, additional trainings and templates for your wedding business.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.CONNECT WITH WEDDING EMPIRES! Want to share your thoughts and connect with fellow wedding enthusiasts? Instagram @weddingempirespodcast TikTok @weddingempirespodcast WEDDING EMPIRES PRO SUBSCRIBE HERE FOR $9 PER MONTH Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire. Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month. Exclusive episodes only for PRO members! Massive template library of tried and tested templates for your wedding business Opportunity to be a guest on the Podcast Network with other wedding professionals worldwide. PODCAST TEAM Host: @msjacbowie Host: @ben_connolly_photographer Producer: @mpacreatives

This week, Cassie and Erica chat all things reviews and online reputation management with Emily Washcovick, Yelp's Senior Field Marketing Manager and Small Business Expert. In this episode, we discuss key strategies for businesses to effectively manage their online reputation, craft impactful review responses, and incorporate customer feedback into their broader marketing strategy. Here's a peek at what we cover in this episode: [00:04:30] - Emily walks us through her background working in events and customer service and gives us a peek into her 10 years at Yelp, helping small businesses break down their marketing efforts into manageable steps through mentorship. [00:07:15] - Emily uncovers how you can maximize your digital footprint as a small business and effective ways to build your online reputation. [00:13:35] - Emily provides insight around thoughtfully responding to both positive and negative reviews online, and explains how incorporating your brand's voice into your response strategy is a great way to further connect with your customers and build community. [00:25:25] - Emily reveals the best success tactics she's heard from entrepreneurs on Yelp's Behind the Review podcast. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Emily's episode: Local Marketing 101 (+ How to be an Effective Team Member) | Teddy Cheek of The Escape Game Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach Small Business Marketing 101 | Karen Danudjaja of Blume ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Emily: ⁠Instagram⁠ | ⁠LinkedIn Follow along with Yelp: Instagram | Behind the Review Podcast Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building relationships with a select few individuals who align with their personality and views. These relationships can be with other health practitioners, coaches, athletes, or even gym owners who share similar interests. By connecting on a deeper level rather than just through treatment, introverted physical therapists can create a strong support network.    Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/