Podcasts about business strategy

Podcasting is more than just a content platform—it's one of the most effective ways to build trust, establish authority, and create meaningful relationships that grow your business. In this special session from the She Believed She Could Summit, Cait Howard and Amanda Bennett explore how entrepreneurs can strategically use podcasting to increase visibility, attract ideal clients, and create long-term business growth. Cait shares why successful podcast guesting starts long before you send a pitch. From identifying your signature speaking topics and understanding your ideal audience to building genuine relationships with podcast hosts, she breaks down what actually gets guests booked—and why relevance and authenticity matter more than a perfectly polished media kit. She also explains how to identify complementary podcasts and collaborations that expand your reach while serving the same audience. Amanda introduces a fresh perspective on podcast marketing through her Leadcast Framework—a private podcast strategy designed to nurture leads, build trust, and guide listeners toward becoming paying clients. Instead of relying on traditional lead magnets like PDFs or webinars, she explains how private podcasts create a more personal experience that helps audiences connect with your expertise while moving naturally through your customer journey. Together, Cait and Amanda demonstrate why podcasting isn't simply about creating content—it's about creating conversations that foster connection, credibility, and lasting impact. Whether you're ready to launch your own podcast, become a sought-after guest, or discover innovative ways to market your business, this episode is filled with practical strategies you can begin implementing today. Inside This Episode You'll Learn: Why podcasting builds trust faster than almost any other marketing platform How to identify your signature speaking topics before pitching podcasts The key to finding podcasts that align with your audience and values What podcast hosts actually look for when reviewing guest pitches Why relationships are the foundation of successful podcast marketing How to collaborate with complementary experts to expand your reach The difference between traditional public relations and podcast outreach What private podcasts are and why they're becoming powerful marketing tools How the Leadcast Framework nurtures leads and shortens the customer journey Ways to turn podcast listeners into loyal customers and paying clients Practical strategies for using podcasting to grow your authority and business Connect with Cait Howard: https://www.instagram.com/heycaithoward/?hl=en Connect with Amanda Bennett: https://gotchamama.com/ https://www.instagram.com/gotchamama/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Whether you're actively trying to conceive, already pregnant, or simply dreaming about becoming a mother one day, this episode explores a topic that rarely gets discussed: what happens when an ambitious woman becomes a mom.Integrative genetic counselor Natalie Samson joins Dr. Leah Gordon for an honest conversation about preparing your business for pregnancy, navigating the identity shift into motherhood, and why success doesn't have to come at the expense of your family. They dive into practical strategies for delegation, building systems before pregnancy, planning for postpartum, and embracing the inevitable changes that come with this new season of life. Whether you're a founder, entrepreneur, healthcare provider, or working professional, this episode offers both mindset shifts and actionable advice for building a business that supports the life you truly want.00:00 Trailer + Episode Introduction 03:00 Meet Natalie Samson 05:28 What Is Preconception? 06:48 Why Genetic Testing Matters 08:57 Why This Conversation Is Needed 11:05 Will Pregnancy Change Your Ambition? 17:53 Does Your Drive Come Back After Baby? 20:09 The Biggest Lesson Motherhood Teaches Founders 23:20 How to Prepare Your Business Before Pregnancy 28:29 Building Systems That Can Run Without You 31:31 Leading Your Team Through Pregnancy 39:10 Does Motherhood Change Your Business Identity? 46:20 The Delegation Exercise Every Founder Needs 48:18 Designing Your Ideal Work Week 57:29 Does Motherhood Make You a Better Founder? 62:49 Final Advice for Ambitious WomenResources From This Episode:Natalie's Genetic Counseling Services - https://www.goldengeneticshealth.com/Follow Natalie's practice on Instagram - https://www.instagram.com/goldengeneticshealth/Follow Natalie on Instagram - https://www.instagram.com/geneticswithnatalie/Dr. Leah's Womanhood Wellness membership - https://drleahgordon.com/join

What if the biggest reason you're feeling stuck in your business isn't strategy... but a lack of boundaries?In Part 3 of this solo series on boundaries, I share how learning to protect my time, energy, and mental capacity completely changed the way I lead my business.For years, I believed doing more was the answer. But as I learned to set healthier boundaries, I realized they weren't limiting my growth — they were creating the space I needed to think strategically, trust my team, and step into a new level of leadership.In this episode, I talk about:- Why protecting your energy creates room for growth- The importance of trusting your team instead of doing everything yourself- Setting CEO-level boundaries that support long-term success- Why saying "no" today can create bigger opportunities tomorrow- Creating systems that allow your business to grow without burning you out- Recognizing when frustration is pointing you toward changeThis episode is a reminder that boundaries aren't barriers; they're the foundation that allows you to build a sustainable business and a life you actually enjoy.Connect with Meraki Media Management:- Instagram: @meraki_media_management- Facebook: https://www.facebook.com/GetSocialwithMeraki- YouTube: https://www.youtube.com/@meraki_media_management- TikTok: @meraki_media_management- Website: https://www.merakimediamanagement.com/I'd love to know: what's one boundary you've set that has changed your life or business? Send me a message or tag me on social media. I always love hearing your stories! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on Catalyst, Tammy is joined by Craig Vaughan, Executive Managing Director and Global Head of AI Go-to-Market at NTT DATA, three months into the role. Craig traces his path from studying architecture at Cornell through an MBA at Wharton and a master's in business analytics from NYU Stern, then through go-to-market roles at SAP and a decade leading AI and gen AI practices at Accenture. He and Tammy dig into how leading diverse, cross-functional teams and moving at AI's breakneck pace aren't in tension but actually reinforce each other. They also discuss what drew Craig to NTT DATA's culture, the partnerships with OpenAI, Google, Anthropic, and Mistral that are shaping how the company delivers for clients, and how to keep AI adoption human-centric so workers are repurposed rather than replaced.Please note that the views expressed may not necessarily be those of NTT DATALinks: Craig Vaughan Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hiring your first team member (or heck, your 5th!) can feel both really exciting... and really scary.(Am I right?

Episode 784 of the 7 Minute Leadership Podcast explores powerful leadership lessons from the 2026 FIFA World Cup, including teamwork, preparation, trust, resilience, and composure under pressure. It closes with the unforgettable story of Erling Haaland and why the greatest victories are measured by the lives you impact, not only the trophies you pursue.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Konkurujesz ceną, bo klient „i tak patrzy tylko na cenę"? Ta rozmowa pokaże Ci, jak zbudować biznes, w którym cena przestaje być głównym argumentem - nawet w pozornie nieciekawej branży.W tym odcinku rozmawiam z Przemysławem Tytro, dyrektorem zarządzającym Tedmark - firmy, która na rynku opakowań działa już od 35 lat, a jej kubki trzymasz w ręku za każdym razem, gdy kupujesz kawę na stacji paliw.Przemysław opowiedział o tym:➡️ jak przejął stery w covidowym czasie i przeprowadził firmę przez transformację➡️ dlaczego za „nudnym" kubkiem kryje się rok pracy i ponad sto prototypów➡️ jak utrzymać klienta, który szuka najtańszego produktu➡️ co zrobić, gdy brakuje Ci skali - i jak z tego problemu narodził się osobny biznes fulfillmentowy➡️ jak nowe regulacje opakowaniowe zmieniają reguły gry w e-CommerceTo rozmowa o budowaniu przewagi tam, gdzie wszyscy patrzą tylko na cenę.

A damaged workplace culture rarely happens overnight, and it won't recover overnight either. This episode provides a practical culture recovery playbook that helps leaders rebuild trust, improve accountability, eliminate culture debt, and create an employee experience that people are proud to be part of.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

In Episode 782 of the 7 Minute Leadership Podcast, Paul Falavolito explores why making employees feel seen is one of the most overlooked leadership skills. Learn how small moments of recognition, attention, and genuine connection build trust, improve retention, and create stronger workplace cultures.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTube View my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

In this episode of the 7 Minute Leadership Podcast, Paul Falavolito explores how outdated tools, frustrating software, and inefficient processes quietly damage morale, productivity, and retention. Learn why removing workplace friction is one of the most overlooked leadership responsibilities and how improving the employee experience begins with making work easier.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

In Episode 780 of the 7 Minute Leadership Podcast, Paul Falavolito explores why workplace pride fades and how great leaders restore it through ownership, high standards, and meaningful recognition. Learn practical leadership strategies to rebuild a culture where employees care deeply about the quality of their work and the reputation they create every day.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Eight out of ten buyers say thought leadership shapes the decisions they make. Only six out of ten companies think thought leadership is critical to winning that business. That twenty-point gap is the starting point for Bob Buday's conversation with Donald Thompson on this episode of High Octane Leadership — and it's also the reason Bob thinks the rise of generative AI is such high stakes for the profession he helped invent.Bob isn't a recent arrival to this conversation. In 1987, he was on the marketing team at CSC Index that turned business reengineering into a five billion dollar consulting category, before “thought leadership” was even a phrase people used. He co-founded The Bloom Group, one of the first thought leadership agencies, in 1998, and launched Buday Thought Leadership Partners in 2020. His book, Competing on Thought Leadership, has won 13 publishing awards.Bob's read on that twenty-point gap: most firms treat thought leadership as a marketing checkbox, when the real value sits upstream, in the primary research that produces a genuinely new idea, and downstream, in whether the firm can actually deliver the expertise it's promoting at scale. He uses the rise and fall of CSC Index's grip on business reengineering to make the point — the idea traveled faster than the firm that invented it could capitalize on it.That's where generative AI enters the picture, and where the episode title comes from. If a firm can now generate a passable white paper with a few prompts, does it still need five editors and two researchers? Bob's answer cuts against the doom narrative: generative AI raises the floor on writing quality, which means the old advantage of just sounding smart disappears — and the bar moves entirely to original insight. He walks through his own experiment asking ChatGPT to compare The New York Times' and the LA Times' digital strategies, and what it revealed about scaling primary research with AI instead of replacing it.By the end, Bob makes the case directly: firms that gut their research teams down to one person running prompts are going to put out forgettable work. He thinks generative AI is going to grow the thought leadership profession, not end it — because more executives are going straight to ChatGPT and Gemini for answers, and the firms without substantial published thinking are the ones that won't get found.This is a conversation about what happens to expertise-based businesses when the cost of sounding smart drops to zero — and what still can't be faked.Key Talking PointsThe 20-Point Perception Gap — Why buyers rate thought leadership as more decision-critical than the firms selling it realize — and what that gap is quietly costing them.Thought Leadership Is a Business Strategy, Not a Marketing Tactic — Bob's case for primary research as the real starting point, with the white paper and the marketing push coming only after the big idea exists.The Supply Side Problem — Why generating demand for your expertise is worthless if only the report's authors can actually deliver it — and the CSC Index reengineering story that proves it.Generative AI Raises the Floor, Not the Ceiling — Why AI closes the writing-quality gap for mediocre firms, which means the real bar moves to original insight.Scaling Case Study Research with AI — Bob's own experiment comparing The New York Times' and LA Times' digital strategies using ChatGPT — and what it revealed about the future of primary research.The Veneer of Expertise — Why sounding smart and creating value are not the same thing, and the only advantage in thought leadership that actually lasts.About the GuestBob Buday is widely regarded as one of the founding figures of the thought leadership profession. In 1987, he joined the marketing team at CSC Index and helped turn business reengineering into a five billion dollar consulting category before “thought leadership” was a term anyone used. He co-founded The Bloom Group, one of the first thought leadership agencies, in 1998, and launched Buday Thought Leadership Partners in 2020. His book, Competing on Thought Leadership, has won 13 publishing awards. Bob also hosts the podcast Everything Thought Leadership and recently launched Inside the Game Changers, a documentary series on the making of influential management concepts — its first episode, produced with his son John Buday, explores the rise of business reengineering.ResourcesBob's Website: https://www.budaytlp.comEmail Bob: bob@budaytlp.comBob Buday LinkedIn: https://www.linkedin.com/in/bob-buday-81b45/Podcast — Everything Thought Leadership: https://www.youtube.com/@ETL-BTLPBook — Competing on Thought Leadership: https://www.amazon.com/dp/1646871006Donald Thompson LinkedIn: https://www.linkedin.com/in/donaldthompsonjrDonald's Newsletter & Substack: https://substack.com/@donaldthompsonjrDonald's Books: https://donaldthompson.com/books-resources/Stay connected with Donald: Get his newsletter packed with actionable insights and the kind of straight-talk leadership intelligence that helps build authority, drive performance, and stay ahead of what's coming next: donaldthompson.com. (00:00) - — Cold Open: Will Gen-AI Destroy Thought Leadership? (00:53) - — Welcome Bob Buday, Co-Founder of the Thought Leadership Profession (02:00) - — The 20-Point Gap: Why Buyers Value Thought Leadership More Than Sellers Realize (04:00) - — Thought Leadership Isn't Marketing, It's Business Strategy (05:00) - — The Demand Side vs. the Supply Side of Thought Leadership (08:00) - — Bridging the Gap: Preparing Content for Sales and Delivery Teams (10:00) - — The CSC Index Lesson: What Happens When You Can't Scale What You've Created (12:00) - — The Real Threat: How Generative AI Is Changing the Game (14:00) - — Raising the Bar: Why Average Writing No Longer Sets You Apart (17:00) - — What Counts as Real Primary Research in the AI Era (18:00) - — The New York Times vs. the LA Times: Using LLMs to Scale Case Study Research (21:00) - — Sounding Smart vs. Creating Value (22:00) - — The Cost of Authenticity: Why Falling Production Costs Change Everything (23:00) - — Credibility in Person: Why Your Expertise Has to Hold Up Live (25:00) - — The Veneer of Expertise: The Only Lasting Advantage (27:00) - — The Big Idea Researcher: The Most Important Hire on a Thought Leadership Team (29:00) - — What Bob Wishes Someone Had Told Him (33:00) - — Will Gen-AI Destroy Thought Leadership? (34:00) - — Why AI Will Actually Lift Demand for Thought Leaders (35:00) - — Closing Thoughts and How to Connect with Bob Buday High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.Order UNDE...

In this episode: The story behind loomAI and what "getting agents into production one decision at a time" really means Why the race for AI value is colliding with rising token costs and energy limits, and how automating a bad process just gets you bad results faster Where Salesforce fits in a consumption-priced, agentic world, and why the trust layer and configuration still matter The governance problem every CIO is waking up to as agents multiply across the org The data vocabulary shift: why yesterday's clean data is often today's dead data What the consulting firm of the future looks like, from the 1,200 decisions a business makes each day to a learning organization that contracts on outcomes Drawing the line in regulated industries: human-in-the-loop, and why background agents beat customer-facing ones for now Why human connection becomes more valuable, not less, as everyone races to automate Timestamp guide: [00:00] — Intro and what's ahead [00:48] — Erin and Eric catch up, and set up the loomAI founders [03:05] — Meet Tricia Napper and David Bauer, and the loomAI origin story [03:56] — The elevator pitch: agents into production, one decision at a time [04:31] — Building an AI-native company, and the learning curve of starting up [06:50] — The AI backlash: ROI pressure, the cost pendulum, and turning off the models [07:34] — The race for value, and automation vs. reimagination [10:24] — Where Salesforce fits: trust layer, configuration, and consumption pricing [14:10] — Buy vs. build, and the CIO fear of agent proliferation [15:36] — Governance, and the case for a third party managing the guardrails [16:31] — When you don't need another tool: starting with the problem, not the tech [18:39] — The data vocabulary shift and the problem of dead data [21:08] — Who drives AI now, business or IT [24:29] — The consulting firm of the future and the 1,200-decisions-a-day business [26:48] — The learning organization vs. the all-knowing expert, and contracting on outcomes [29:35] — Guardrails in regulated industries and keeping humans in the loop [32:05] — Keeping the human in front of the customer, and the AI slop problem [34:08] — Customer Obsessed picks [37:28] — Erin and Eric debrief: business process, alignment, and keeping people front and center [39:56] — How AI changes the C-suite, and freeing people from the busy work [42:01] — The IKEA story: automating service calls and building a new business line [43:24] — Finding the customers who need a human, and where brands fall short [46:55] — Why great ideas need space, trust, and culture over surveillance Customer Obsessed Picks: Tricia Napper: The Red Tent by Anita Diamant, and How to Know a Person by David Brooks David Bauer: Prodigal Summer by Barbara Kingsolver

Episode 779 of the 7 Minute Leadership Podcast explores the hidden costs of employee turnover that most organizations never calculate. Learn why leadership, workplace culture, and employee experience have a greater impact on retention than compensation alone.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar. Every year business owners build a budget. They set targets, present the numbers, tie bonuses to it, and by March it is already wrong.In this episode Steve makes the case that a static annual budget is one of the most limiting financial tools a business can use and walks through exactly what to do instead. Not a tweak to the process. A fundamentally different way of thinking about your numbers and your future.If you have ever sat in a budget meeting that felt more like a negotiation than a plan, this will resonate._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.LinkedIn | YouTube coltivar.com

In this episode, David and Chris speak with two of the world's leading experts on corporate sustainability, Aron Cramer, President and CEO of BSR, and Tensie Whelan, Distinguished Professor of Practice Emerita, the Center for Sustainable Business at NYU's Stern School. The conversation explores the origins of so much focus on the business case for sustainability, how this could be optimally framed, the way businesses can realize value from sustainability and why we need to be bold in advocating for it.

What inspired me to write Beat the Coverage?In this episode, I share the journey behind the book, the NFL lesson that became the foundation of the framework, and why I believe everyone faces some form of "coverage" in business and life.I'll also walk you through the six strategic steps that have helped me succeed on the field, in business, and as a keynote speaker.If you're looking for practical strategies to recognize opportunities, overcome obstacles, and perform at a higher level, this episode is for you.

This week on Catalyst, Tammy is joined by Kevin Thimjon, President of the Arrow McLaren IndyCar Team, who oversees the business side of one of the sport's most storied organizations, from finance and commercial strategy to administration. Kevin traces his path from public accounting through a series of private equity-backed CFO roles and into the CEO seat, describing each stop as a new tool added to his belt for better leadership. He and Tammy dig into what it takes to lead a team through a high-profile driver lineup change while staying focused on finishing the current season strong, the constant tension between running a profitable operation and chasing wins on the track, and the philosophy behind Arrow McLaren's partnership approach, where the goal isn't landing new sponsors but making every partner feel like the standard everyone else should be measured against. By the end of the conversation you'll be searching for McLaren's papaya orange merch!Please note that the views expressed may not necessarily be those of NTT DATALinks:Kevin Thimjon Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

‍Welcome back to ADHD-ish! In this episode, host Diann Wingert closes out the five-part solo series, “Reframing ADHD Traits as Business Strategies.” Today's focus: the ADHD challenge of “out of sight, out of mind”—a.k.a. ADHD Object Permanence—and how it quietly drains money from your business. This is one of the most misunderstood ADHD strengths and struggles, and understanding it transforms your revenue.Most people learned about object permanence as a developmental milestone in infants: it's the reason peekaboo is so mind-blowing for toddlers. But for adults with ADHD, it's not about missing a childhood milestone—it's a “functional glitch” that endures throughout adulthood.ADHD Object Permanence challenges aren't about immaturity; they're directly connected to how ADHD working memory functions differently from neurotypical brains.If something isn't visible—literally in your line of sight—your ADHD brain tends to forget it exists. In business, this means things like overdue follow-ups, unrevived client relationships, or forgotten services gather dust. This is one of the core ADHD strengths and struggles that impacts your bottom line.Where Are You Leaking Money? ‍I break it down into three layers:1. Past Clients: Amazing people who loved working with you, would buy again, and just need a nudge. But if they're not in your calendar or inbox—they don't exist to your brain. Your ADHD working memory isn't the problem; your system is.2. Leads in the ‘Dark Pipeline': Warm prospects you were this close to converting…now forgotten until you randomly find that old email weeks later (and then feel the shame spiral). ‍This is ADHD Object Permanence in action—out of sight, completely out of mind.3. Your Own Offers: Courses, workshops, or services you actually could be selling—but forgot you even have. How many revenue streams are invisible because of ADHD Object Permanence?What's the Fix? Structural Visibility ‍Don't go buying a new planner or promising to “try harder.” That's not a strategy—it's just more stress. Instead, build software (aka systems!) around your brain's “hardware” constraints. This is how you turn ADHD strengths and struggles into actionable business strategy.Here's How: ‍● Use a CRM to remember leads for you—don't let your ADHD working memory be your only sales tool! This is structural support for ADHD Object Permanence.● Block off time every week to review offers, check in on clients, and nudge those dark leads back into the light. Regular visibility beats relying on memory.● Pre-schedule re-engagement emails for past clients + warm leads. Automation handles what ADHD Object Permanence makes invisible.Where to start: ‍Don't overhaul everything at once. Pick one area—past clients, dark leads, or forgotten offers—and add a single piece of visibility this week. ‍It could be as simple as pulling your last 20 clients into a spreadsheet or writing a list of every product you currently offer. The important part is making invisible opportunities visible again. This is how you leverage ADHD strengths and struggles for revenue growth.Mentioned in this episode: ‍Laura Schulte - LinkedIn ‍The Pipeline Compounder Kit email marketing platform (affiliate link) ‍ ‍Other episodes in the Reframing ADHD Traits as Business Strategy series: ‍Ep #315: How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand ‍Ep #317: Time Blindness is a Pricing Problem, Not Just a Productivity Problem ‍Ep #321: The Recurring Revenue Trap: The Hidden Cost of Stable IncomeEp #323: What Procrastination, Resistance & Avoidance are Trying to Tell You About Your Business ‍Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. ‍Want help to reimagine business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert.For more ADHD-informed business strategies, follow ADHD-ish ™ for the rest of the Reframing Your ADHD Traits as Business Strategies, as well as inspiring guest interviews and real client success stories! Subscribe/Follow ADHD-ish ™ on Apple or Spotify‍ ‍© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

Building a business that reflects your values takes more than hard work. It takes intention, clear systems, and a vision that keeps you grounded when growth starts to feel overwhelming.Stephen Smith and I explore what it really takes to build an ethical, sustainable ABA practice without losing sight of why you started in the first place. We talk about the importance of defining your vision early, especially if you're starting a business with a partner, and why having the right legal and financial support can save you from major headaches down the road.We also dive into delegation, something every business owner struggles with at some point. Letting go of tasks can feel uncomfortable, but creating systems, documenting processes, and trusting your team are essential if you want to avoid burnout and create a business that can grow beyond you. I also share a few of the books and tools that have helped me think differently about leadership, delegation, and protecting my own creativity as a business owner. Whether you're just getting started or looking to strengthen an established practice, I think you'll walk away with practical ideas you can put into action right away.#autism #speechtherapyWhat's Inside:Why every clinic owner needs a clear vision before focusing on growthBusiness systems, delegation, and avoiding burnoutThe legal and financial foundations every practice should havePractical books, tools, and strategies for building a sustainable businessMentioned In This Episode:Grab Say it With MeThe ABA Business Leader's Guide by Stephen Smith3 Pie SquaredEarn CEUs with a community of peers. Join the ABA Speech ConnectionABA Speech: Home

Ok - so let's get real - ok?If there's one word that can make therapists and healers roll their eyes and groan, it's marketing.(See? I heard you. Just then! I did!)For so many of us, it brings up old images of pushy salesmen, unbelievable promises, and the yucky energy of trying to convince someone to buy something they don't really need.But that's not who we are, is it? No. It's not.So it's not how we market - either. K?In this conversation from our Summer Replay Series, couples therapist, Mika Ross, shares a refreshingly human perspective on marketing — one that has nothing to do with pretending to be someone you're not – and everything to do with helping people recognize themselves in your story.And one idea from our conversation has stayed with me ever since we first recorded this… People don't connect with perfection. They connect with someone who understands them in a way that most don't.It's the moment someone reads your words and thinks:     "How'd you know that?"Yeah. That's where it all begins.In this episode you'll hear:Why great marketing feels more like a conversation than a sales pitch.The powerful difference between sharing from a scar versus sharing from a wound. (I loved that so much…)Why your own lived experience may be one of your greatest professional assets. (Did you know this?)How authenticity helps your ideal clients choose you before they ever contact you.So good.You'll also learn why trying to sound "professional" can sometimes create distance instead of connection.  (I have to watch that, myself.)Mika is a pure delight.And I think, after hearing her, you'll stop worrying about saying that oh-so-perfect and witty thing. I think you'll realize that all you really have to do is talk to your audience exactly the way you would in your office - as someone who gets them……and can help them move forward.Enjoy. :)~Wendy_______________TODAY'S GUEST:  MIKA ROSSMika Ross is a licensed therapist, relationship coach, speaker, and mom to 3 who has dragged thousands of couples and individuals into better relationships, communication, and well being through her private practice, live workshops, and comprehensive online programs for 18 years. She also happens to be one funny, wicked, marketer.Her WebsiteHer PodcastInstagramYouTubeFacebook_______________FREE RESOURCE: The IP360 SCORECARDAs a coach of mine used to say, running a business is a full contact sport. There are SO many different parts of it to keep up with, manage, think about, and create - at every step of the way.How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid?Well I've got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice, is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes.Click on the link below to get your free copy today.The IP360 ScorecardWANT to BE a GUEST on the podcast?We are currently scheduling interviews for the 2nd half of the year. If you have a clear message, an engaging style, and a heart for healers, let's meet! Submit your application right here.Support the showWendy Pitts Reeves, LCSWHost, Ideal PracticePrivate Practice Coach and Mentorwww.WendyPittsReeves.comWendy@WendyPittsReeves.com

Brady Puryear, the founder and CEO of Blacksmith Print Co. and a wedding photographer with 700+ weddings under his belt, joins Miles and Jared for a conversation that goes way deeper than albums. After 12 years behind the camera, Brady built one of the most beloved album companies in the industry on a single radical idea: caring about people is a great business strategy.In this episode, Brady breaks down the In-N-Out vs. McDonald's playbook, why the company that pays more, charges less, and refuses to cut corners still out-earns the competition three to one per location. He shares how to build core values that actually drive decisions (not just marketing fluff), why he's built a "rabid fan base" while being almost completely inactive on social media, and the leadership superpower behind it all: never assuming he's the smartest person in the room.The guys also get into the danger of chasing vanity metrics, why isolation is poison for creatives, and the question every business owner needs to sit with: is your ladder leaned against the right building?What you'll learn:Why caring and generosity are legitimate business strategies, not soft extrasThe In-N-Out vs. McDonald's case study on quality, pricing, and profitHow to build core values that survive a financial hitWhy you can hit six figures before you hit 500 followersThe power of saying no, deciding what you won't do and won't be good atHow to find mentors worth listening to (and the ones to ignore)Whether you're a wedding photographer, a studio owner, or anyone building a business with soul, this is a conversation about choosing quality, leading well, and making sure success doesn't cost you the things that mattered most.Want more from Brady? He's an active member inside PhotoCo, where you can ask him these exact questions and get his wisdom firsthand. Join the community at www.joinphotoco.com.Connect with BradyInstagram: @blacksmithprintcoWebsite: blacksmithprintco.com

Episode 778 of the 7 Minute Leadership Podcast explores why middle managers are the most overlooked leadership group in an organization. Learn how investing in frontline supervisors and department leaders improves culture, execution, employee engagement, and long term organizational performance.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains his thinking on why great tools often don't get used. Key topics include:- Why "Analytics is hard, but people are harder"- How generative analytics will allow leaders to truly talk to their data- The importance of AI governance- Why "All models are wrong but some are useful"Tune in to hear stories about H&R Block, Malort Liquor, and the racquetball court at Best Buy. ⏱️ Chapters1:44 - Defining Analytics and Business Intelligence3:26 - The Evolution of Data Adoption9:31 - Analytics and Human Factors15:06 - AI Systems and Synthetic Panels24:35 - Building Future Analytics Teams32:10 - Closing Advice and StoriesSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

‍Welcome back to ADHD-ish! In this episode, host Diann Wingert closes out the five-part solo series, “Reframing ADHD Traits as Business Strategies.” Today's focus: the ADHD challenge of “out of sight, out of mind”—a.k.a. ADHD Object Permanence—and how it quietly drains money from your business. This is one of the most misunderstood ADHD strengths and struggles, and understanding it transforms your revenue.Most people learned about object permanence as a developmental milestone in infants: it's the reason peekaboo is so mind-blowing for toddlers. But for adults with ADHD, it's not about missing a childhood milestone—it's a “functional glitch” that endures throughout adulthood.ADHD Object Permanence challenges aren't about immaturity; they're directly connected to how ADHD working memory functions differently from neurotypical brains.If something isn't visible—literally in your line of sight—your ADHD brain tends to forget it exists. In business, this means things like overdue follow-ups, unrevived client relationships, or forgotten services gather dust. This is one of the core ADHD strengths and struggles that impacts your bottom line.Where Are You Leaking Money? ‍I break it down into three layers:1. Past Clients: Amazing people who loved working with you, would buy again, and just need a nudge. But if they're not in your calendar or inbox—they don't exist to your brain. Your ADHD working memory isn't the problem; your system is.2. Leads in the ‘Dark Pipeline': Warm prospects you were this close to converting…now forgotten until you randomly find that old email weeks later (and then feel the shame spiral). ‍This is ADHD Object Permanence in action—out of sight, completely out of mind.3. Your Own Offers: Courses, workshops, or services you actually could be selling—but forgot you even have. How many revenue streams are invisible because of ADHD Object Permanence?What's the Fix? Structural Visibility ‍Don't go buying a new planner or promising to “try harder.” That's not a strategy—it's just more stress. Instead, build software (aka systems!) around your brain's “hardware” constraints. This is how you turn ADHD strengths and struggles into actionable business strategy.Here's How: ‍● Use a CRM to remember leads for you—don't let your ADHD working memory be your only sales tool! This is structural support for ADHD Object Permanence.● Block off time every week to review offers, check in on clients, and nudge those dark leads back into the light. Regular visibility beats relying on memory.● Pre-schedule re-engagement emails for past clients + warm leads. Automation handles what ADHD Object Permanence makes invisible.Where to start: ‍Don't overhaul everything at once. Pick one area—past clients, dark leads, or forgotten offers—and add a single piece of visibility this week. ‍It could be as simple as pulling your last 20 clients into a spreadsheet or writing a list of every product you currently offer. The important part is making invisible opportunities visible again. This is how you leverage ADHD strengths and struggles for revenue growth.Mentioned in this episode: ‍Laura Schulte - LinkedIn ‍The Pipeline Compounder Kit email marketing platform (affiliate link) ‍ ‍Other episodes in the Reframing ADHD Traits as Business Strategy series: ‍Ep #315: How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand ‍Ep #317: Time Blindness is a Pricing Problem, Not Just a Productivity Problem ‍Ep #321: The Recurring Revenue Trap: The Hidden Cost of Stable IncomeEp #323: What Procrastination, Resistance & Avoidance are Trying to Tell You About Your Business ‍Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought leader at the intersection of ADHD and entrepreneurship. In addition to hosting the ADHD-ish ™ podcast, Diann is the creator of The ADHD-ish ™ Method, a practicing Buddhist, dog mom, and relentlessly curious human. ‍Want help to reimagine business with your ADHD traits in mind? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert.For more ADHD-informed business strategies, follow ADHD-ish ™ for the rest of the Reframing Your ADHD Traits as Business Strategies, as well as inspiring guest interviews and real client success stories! Subscribe/Follow ADHD-ish ™ on Apple or Spotify‍ ‍© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

"We value your feedback.” “Thanks for your patience.” “We apologize for any inconvenience.” Most of us have heard these lines so many times that we can feel our skepticism kick in before the sentence even ends. That reaction isn't cynicism for no reason. It's what customers learn when the message sounds caring but the experience doesn't match the promise.We get honest about how organizations "fib" to customers without meaning to, from org charts dictating the customer journey to feedback that vanishes with no follow-up. We also tackle the biggest expectation gap of all: overpromising, and why the goal isn't perfection, but believable, honest CX leadership that keeps the promises we choose to make.Subscribe, leave a rating and review, and share it with a teammate who owns messaging, handoffs, or service promises.Resources Mentioned:Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators Website -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Hey there Voices of the Bench community, this is Trish Jones with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS Emax Zirconia offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow. As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. But this conversation goes far beyond Matt's career. His book, The Invisible Profession, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.Special Guest: Matt Everatt.

Learn more about HomeFront Brands: https://homefrontbrands.com 

Learn more about HomeFront Brands: https://homefrontbrands.com 

What makes employees proudly recommend where they work? In this episode, Paul Falavolito explores how trust, consistency, respect, and everyday leadership moments create workplaces people brag about. Learn practical leadership strategies that strengthen culture, improve employee retention, and turn your team into your organization's greatest ambassadors.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Introducing Grit & Wisdom, a new mini-series from HR{preneur} by ADP®, where small businesses are invited to share their experiences of the grit it takes to succeed and the wisdom gained along the way. In this episode, hear from Tamara Fisher, founder of Right Way Permit Services, Inc., about how resilience is often less about having all the answers and more about refusing to give in when obstacles arise. [02:00] Meet Tamara Fisher & Her Winning Advice [03:10] The Journey Behind Right Way Permit Services [05:20] Why There Is No Plan B [07:05] Making Decisions Without Overthinking [08:05] Taking Action Before Having All the Answers [09:05] Gratitude, Resilience & Problem-Solving [12:47] Final Advice for Business Owners This content is based on generally accepted HR practices, is advisory in nature, and does not constitute legal advice or other professional services. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This content is current as of the published date.  ADP, the ADP logo, HR{preneur}, RUN Powered by ADP and Always Designing for People are registered trademarks of ADP, Inc and its affiliates. All other marks are the property of their respective owners. Copyright © 2026 ADP, Inc. All rights reserved. Privacy at ADP

"Send us a message!"Most business owners don't fail because they take too many risks–they fail because they avoid them.In this episode, we examine the hidden costs of playing it safe—from avoiding difficult conversations and delaying price increases to protecting underperforming employees and making decisions based on comfort rather than conviction.We also share real stories from our own businesses, including some of our biggest leadership mistakes, how those mistakes nearly cost us everything, and what finally changed our perspective.If you've ever delayed a difficult decision because it felt uncomfortable, this episode is for you.Key TakeawaysPlaying it safe often creates bigger risks than taking action.Avoiding difficult conversations hurts your team more than having them. Your mission, vision, and core values should guide difficult decisions. Growth requires discomfort. Great leaders challenge people because they care about them. Stop reacting emotionally and start responding intentionally. Build systems around your future—not your fears. Business never gets easier; your ability to solve problems improves.Time Stamps00:00 — Opening takes: why snacks don't retain staff03:00 — Why you should already be planning for December05:00 — What "playing it safe" actually looks like07:00 — Difficult conversations every owner must have10:00 — The hidden cost of avoiding discomfort13:00 — How playing it safe hurts your culture16:00 — Using your mission and core values to make decisions18:00 — Why saying "no" often grows your business20:00 — The Evo product story and finding the right fit29:00 — Leadership requires uncomfortable conversations34:00 — Todd's gym leadership mistakes36:00 — Jen's biggest leadership lessons40:00 — The price increase that changed Hello Hair Co.45:00 — Reacting vs. responding as a business owner48:00 — Building a team instead of protecting one person50:00 — Why business never gets easierReflection: What's one decision you've been avoiding because it feels uncomfortable? What would change if you addressed it this week?Your business should serve you, so that you can serve others.And sometimes the greatest risk isn't making the wrong decision—it's avoiding the right one because it feels uncomfortable.Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

SHOW NOTES SPONSORED BY: Soul of Business™ Experience Find out more at https://leader.blainebartlett.com/sobecommunity SHOW NOTES In this episode, Blaine and Bose Akadiri (golandgrind.com) explore the transformative power of joy in the workplace, discussing how it can coexist with conflict, drive performance, and enhance team cohesion. They share practical tools like the Stay Joyful Method and emphasize the importance of leading with empathy and curiosity. Main Topics: The relationship between happiness, joy, and organizational success Using joy as a tool to prevent burnout and sustain high performance The "Stay Joyful Method": a framework for joyful leadership The importance of understanding individual and team joy points Strategies for modeling joyful leadership and fostering a joyful culture The role of questions and language in inspiring creativity and joy The connection between nature's joy and human well-being Practical insights from Bose Akadiri's books and work with global organizations In this episode: Real-world examples from Bose's experience at Salesforce, JP Morgan, and Boeing Bose Akadiri shares her journey from corporate work to authorship and leadership coaching Insights into how joy can coexist with conflict and high-pressure environments The "Three C's" of joyful living: Celebrate wins, Cheer success, Connect with community How understanding personal vs. shared joy boosts team cohesion and retention The negative impact of ignoring employee engagement and how joy can close that gap Actionable steps to integrate joy into daily leadership practices The importance of curiosity, language, and empathy in nurturing joyful workplaces How to implement the "Goal and Grind" philosophy with joy as a foundation Learn more about your ad choices. Visit megaphone.fm/adchoices

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  What if the key to getting unstuck isn't working harder, but getting more curious? In this quick tip episode, Fiona explores why curiosity isn't just a personality trait. It's a business skill that helps you spot opportunities, adapt to change and keep moving forward, even when everything feels uncertain.You'll learn: Why curiosity is one of the most underrated skills in business. Simple ways to build curiosity into your everyday life and work. How staying curious can help you find new ideas, opportunities and momentum when you feel stuck. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

This podcast dives into a powerful but often overlooked strategy in business and personal success: building in silence. Drawing from real-life experience, it explores why not every opportunity needs visibility, recognition, or a personal brand attached to it. You'll hear how anonymity can protect your focus, reduce unnecessary obstacles, and allow your work to stand on its own merit. With insights inspired by proven principles from respected books and real-world situations, this episode challenges the idea that success must be seen to be real. If you're Check us out -  Instagram and Twitter: JeroldJax Facebook:  Jerold Action Jackson and Zone Of ActionJeroldJackson.comHappiness starts with you. Not with your relationship, not with your job, not with your money, but with you in the Zone of Action.

Episode 776 explores how leadership neglect quietly creates organizational crises long before they become visible. Learn practical strategies to identify small problems early, strengthen accountability, and prevent tomorrow's emergencies through proactive leadership.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Getting clients via word of mouth and referrals feels like the "right" way to build a coaching business doesn't it? None of that messy sales business. And gosh it feels good when clients come to us.But I'm sorry to say, if referrals are your whole business development strategy, we need to talk. In this episode I break down why the word of mouth and referral-only approach that worked for coaches starting out 15 - 20 years ago doesn't hold up in today's market, and why hope is not a sustainable strategy.If you'd like support building a strategy that gets you consistently in front of corporate clients, you can learn more about the Corporate to Coach Accelerator here and please book a call with me to discuss whether it makes sense for your business. And don't forget to connect with me on LinkedIn and let me know your take on this episode!

Navigational Keywords - Business Strategies for Websites (Best Practices)The conversation focused on the critical role of navigational keywords in business website strategies and best practices for SEO. Several points were raised, including the distinction between informational and navigational keywords, the practical implications for website structure, and how search engines and users interact with these elements.Key Themes & ConceptsWhat Are Navigational Keywords?One concept discussed was the definition of navigational keywords: these are brand-specific queries used to find specific web pages or destinations within a website, such as "Brand + login," "Brand + pricing," or "Brand + contact." Navigational keywords contrast with informational keywords, which are broad and unbranded, like "best restaurant near me" or "how to tie a tie" 09:06.Why Are Navigational Keywords Important?A key theme that emerged was the way navigational keywords indicate high search intent. Users searching with these terms already know the brand and are seeking specific information or functionality—like product pages, contact details, or policy documents 10:15.How to Implement Best PracticesThe discussion explored actionable best practices for leveraging navigational keywords on business websites:Dedicated Pages: Businesses should create clear, dedicated pages for key navigational actions—such as /contact, /about, /pricing, /reviews, /careers—so that search engines have specific, easily indexed URLs to display in search results 14:03.URL Structure & Keyword Density: URLs should reflect the navigational query and use clear, hyphenated keywords to make it easier for algorithms and users to understand (e.g., yourwebsite.com/privacy-policy). Hyphens are treated as word separators by search engines 15:12.Sitemaps & Technical SEO: XML sitemaps act as a roadmap for algorithms to crawl a website efficiently. Keeping both HTML (what users see) and XML (what bots crawl) structures organized is vital 26:31.Regular Updates: Pages should be maintained and regularly updated. The two critical dates for each page are the date published and the date last modified—these inform algorithms the content is current and relevant, improving SEO performance 45:04.Importance of Brand & Action PairingsThe conversation emphasized that effective navigational keywords pair the brand with a specific action or destination (e.g., "Sephora privacy policy," "Amazon shipping"), which allows businesses to "own" those key queries and drive high-intent traffic 12:24.Measuring & Managing SEOThe discussion also touched on website management:The number of well-structured, dedicated pages can impact investment and SEO value 18:03.Regular auditing and technical optimization of all primary and secondary web properties ensures consistency, compliance, and discoverability 22:41.Understanding audience awareness stages (unaware, problem aware, solution aware, product aware, most aware) helps align SEO content and navigational structure with user intent 35:12.TakeawaysNavigational keywords are essential for brand recognition and conversion, providing shortcuts for users seeking specific brand information.Businesses should invest in user-focused, clearly named, and regularly maintained navigational pages to capture high-intent searches 43:06.Effective technical SEO, including XML sitemaps and proper URL structures, boosts a website's usefulness to both users and search engines.By adopting these best practices, businesses ensure their websites are easily navigable for users and highly visible to search engines, setting the stage for better awareness, engagement, and growth.Who Is This For?The conversation focused on business owners, entrepreneurs, creators, and anyone looking to optimize their website's visibility and effectiveness, particularly through the strategic use of navigational keywords.It is especially relevant for those responsible for maintaining or improving the web presence of a brand, including solopreneurs and those with multiple or complex sites seeking clarity on SEO best practices and site structure (00:01:45, 00:21:48, 00:39:24).Key Moments & SEO Summary with TimestampsIntroduction to Navigational Keywords & Series Context: Outlining the focus on keywords for website business strategies (00:00:10).Website as a Core Asset: Emphasizing the necessity of a website as a brand hub for discovery and operations (00:03:00).Value of Quick Links and Site Accessibility: How having links to websites, calendars, and resources streamlines connections at events (00:04:02).Technological Tools for Networking: RFID/NFC and QR codes as ways to share multifaceted digital presences instantly (00:05:27, 00:07:00).Defining Navigational Keywords: Explained as brand-specific, high-intent search queries driving direct access to internal pages (e.g. “Brand + Contact,” “Brand + Login”) (00:08:39-00:12:24).Site Structure & Essential Pages: Importance of clear, dedicated URLs for contact, about, pricing, policies, reviews, etc. for both users and search engines (00:14:03, 00:16:17).Keyword Density, URL Structure, and Modifiers: The technical aspects affecting SEO on navigational and branded queries (00:13:33).Role of Sitemaps and Algorithm Interaction: Front- and back-end elements (HTML/XML) and the importance of current, updated content (00:26:31, 00:28:12).Awareness Stages: Moving from “unaware” to “most aware” for web users and the importance of matching their journey (00:34:42-00:36:46).Regular Updates and Maintenance: The necessity of revisiting and updating site pages to keep them “alive” in the algorithm (00:44:46, 00:45:50).Summary and Call to Action: Clarity, connection, and proactive site management—with encouragement to take the next steps (00:47:12, 00:48:28).FAQs1. What are navigational keywords and why do they matter?Navigational keywords are search queries aimed at finding specific branded pages (e.g. “Brand + Contact”). They guide users directly to the information or action they seek, playing a key role in brand visibility and customer experience (00:08:39, 00:10:15).2. What essential pages should every business website have?Contact, About, Pricing, Privacy Policy, Reviews, Careers, Locations, Return Policy, and Service pages—all clearly labeled with descriptive, hyphenated URLs (00:16:08).3. How often should I update my website pages?Regular updates signal activity and relevance to both users and algorithms. Important dates include “published” and “modified,” which should reflect recent engagement (00:45:04).4. How can I connect multiple websites or domains effectively?Centralize branding, ensure consistent linking, and consolidate scattered domains when possible so search engines understand their relationship and users can easily navigate between them (00:21:57).5. What's the role of awareness stages in website strategy?Your content and site structure should serve users at different familiarity levels—from “unaware” to “most aware”—with easy access to relevant information at every stage (00:35:12).Action Steps from Favour Obasi-ikeAudit All Active Website Pages:Ensure every required page exists, is linked clearly, and contains current information (00:16:17).Check and Update URLs:Use descriptive, hyphenated slugs for internal navigation—e.g., /about-us, /contact, /pricing (00:15:12).Establish an Update Routine:Schedule regular reviews to update modified dates—especially for high-traffic or business critical pages (00:44:46).Centralize Links Across Platforms:Use tools (link aggregators, NFC cards, QR codes) for seamless access from all touchpoints (00:05:52, 00:07:00).Monitor User Awareness:Identify which stage (unaware, problem aware, solution aware, product aware, most aware) your visitors occupy and tailor CTAs and navigation accordingly (00:35:12).Encourage Feedback and Continuous Learning:Collect responses (like the “put a 1 in the chat”) to gauge clarity and adjust future content and site structures (00:46:10).Ready to Rank? 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Informational keywords plays a critical question-based role for attracting top-of-funnel website visitors, building audience trust, and establishing topical authority. Favour Obasi-ike, MBA, MS explored structuring keywords using the "5Ws and 1H" question format (00:04:10), maximizing keyword density and URL relevance (00:33:44), and the value of consistently publishing content that addresses common search queries (00:38:53).Several points were raised, including leveraging free and premium SEO tools (e.g., Siteliner, Semrush, Ubersuggest, Ahrefs, WooRank) for keyword research, and the importance of regularly auditing websites for technical and content improvements (00:40:39).Actionable insights included tips on creating compelling meta titles (such as using brackets and odd-numbered lists), the psychology behind pricing schemes, and the necessity of protecting intellectual property.Who is this For?The conversation focused on entrepreneurs, business owners, digital marketers, and anyone interested in leveraging SEO, keywords, and website strategies to grow their online presence and business effectiveness.A key theme that emerged was practical guidance for individuals at various stages—from startup founders to established business operators—seeking to understand how to make their websites and content more discoverable and valuable (00:03:05, 01:00:12).Key Moments & TimestampsIntroduction to Keyword Types and Search Intent 00:00:18Understanding informational, navigational, commercial, and transactional keywords 00:03:19Why Informational Keywords Matter00:01:42 The "5Ws and 1H": who, what, when, where, why, how 00:04:14Website Professionalism & Trust Signals00:18:39 on why owning your domain matters 00:22:15Technical SEO Tools & Tricks00:25:22 The benefits of platforms like Flodesk, Constant Contact, and Mega VPN 00:27:00Advanced Search & Keyword Research Guidance 00:53:01Introduction to google.com/advanced_search, Siteliner, MeetGlimpse, WooRankKeyword Structure, Titles, and User Behavior 00:44:43How brackets, odd numbers, and phrasing influence click-through 01:30:13Mindset, Testing, and Value of Time 01:14:43 on valuing time over money 01:35:20 on how time is the true business assetFAQsWhat is an informational keyword?A keyword phrase used by searchers to seek knowledge rather than to make a purchase—often beginning with who, what, when, where, why, or how (00:04:10).Why does keyword density matter?It helps determine the relevance of a page for a specific keyword; correct density improves discoverability (00:08:10).Should my business have a website or just a landing page?The discussion explored that it depends on industry, audience trust, and long-term growth plans—sites confer more credibility (00:18:13).How do I choose the right keywords for my website?Use research tools like Siteliner, MeetGlimpse, Ubersuggest, and analyze the most frequently asked questions related to your field (00:42:45).What's the advantage of proprietary domains over free website builders?Ownership increases trust, eligibility for search engine indexing, and professional branding (00:22:15).Action StepsAudit your website's keyword density and update for informational queries (00:08:15).Research the most common question-based keywords in your industry using free and paid tools (00:54:05).Ensure your URL structure and meta titles closely match the user's search intent (00:33:44).Secure your brand by claiming your domain, setting up professional email, and registering relevant trademarks (00:20:13).Regularly test content titles with brackets or odd numbers for improved engagement (00:45:45, 01:30:13).Allocate more effort to saving and valuing your time over incremental cost-savings (01:15:07).For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Episode 775 of the 7 Minute Leadership Podcast explores why exceptional leaders pay attention to the small details that others overlook. Learn how observation, recognition, and everyday awareness strengthen workplace culture, improve employee engagement, and prevent larger leadership challenges before they emerge.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Send us Fan MailSend us Fan MailIn this dynamic episode of Living the Dream with Curveball, we sit down with Chris Hallberg, affectionately known as the Business Sergeant. Chris is a renowned leadership expert and business strategist who has transformed organizations through his practical, no-nonsense approach to leadership and culture. With a wealth of experience guiding over 100 leadership teams, he shares his insights on building high-performing cultures and the unique strengths veterans bring to the business world.Chris recounts his journey from a military career as a National Guard military police sergeant to becoming a successful entrepreneur who built an award-winning energy-efficient remodeling company during the Great Recession. He emphasizes the importance of accountability, clear communication, and the necessity of having the right people in the right roles to foster organizational success.Listeners will learn about:- The common blind spots that hold leaders back from greatness- Strategies for creating a culture that employees genuinely want to be a part of- How to increase employee engagement without a budget increase- The hidden value of hiring veterans and the leadership skills they possess- Insights into Chris's upcoming projects, including the innovative Go Expand software and his veteran-powered recruiting initiativeJoin us for an insightful conversation that challenges conventional leadership wisdom and inspires you to elevate your organizational practices. For more information on Chris Hallberg and his work, visit businesssargent.com and connect with him on LinkedIn for ongoing updates and resources.Support the show

Surveillance technology is transforming today's workplace, giving leaders more visibility than ever before. This episode explores how leaders can use monitoring tools responsibly, protect employee trust, and create accountability without damaging workplace culture or psychological safety.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while making his feature film Ana the Cleaner, he explains why strong brands continue generating results long after campaigns end. If you're focused entirely on short-term lead generation, this episode is a reminder that the strongest businesses are built by investing in something people remember long after they've seen it.

Emotional fatigue often looks like burnout, but the causes and solutions are very different. In this episode of The 7 Minute Leadership Podcast, learn how to recognize emotional overload, establish healthier boundaries, and protect your leadership energy for the moments that matter most.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

Business growth should not depend on luck, assumptions, or the latest trend. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Hugo van den Biggelaar, CEO of The Bitsing Company USA, to explore a proven methodology for making clearer, more intentional growth decisions. Hugo spent more than eight years at Nike, working across finance, insights, loyalty, digital marketing, and brand strategy before moving into entrepreneurship. Today, he is helping bring the Bitsing methodology from Europe to the United States.  Bitsing is a business growth framework developed over more than 30 years and used by more than 1,000 organizations. It brings finance, strategy, positioning, marketing, and sales together in one structured plan designed to help leaders focus on the actions most likely to produce measurable growth.  In this conversation, Hugo explains why business owners should stop relying solely on gut feeling, how to identify where growth is already proven, and why the strongest brands give people an emotional reason to choose them. Adrienne and Hugo also discuss the challenges that businesses face at every size, from small entrepreneurial teams to global organizations, and how leaders can turn scattered ideas into a practical roadmap. In This Episode -Hugo's journey from Nike to entrepreneurship  -How the Bitsing methodology was developed  -Why every business needs a clear growth roadmap  -The difference between a financial goal and a strategy  -How to use revenue data to decide where to invest  -Why businesses often overlook what is already working  -How to balance current revenue with new growth opportunities  -Preparing a business to scale, sell, or exit  -Why rational selling points are easy for competitors to copy  -How emotional positioning creates brand preference  -Three practical steps toward more intentional growth  Key Takeaways -Set financial goals first. Brand awareness, website traffic, and sales conversions can support growth, but they are strategies rather than the final business goal. -Follow the evidence. Your existing revenue data can help show which services, products, audiences, and markets deserve more of your time and budget. -Create preference, not just a reason to buy. Price, speed, and features can all be copied. A strong brand gives people an emotional and distinctive reason to choose you. Chapters:00:00 Introduction 00:36 Hugo's Journey from Amsterdam to Nike and New York 02:48 Leaving Nike and Taking the Leap into Entrepreneurship 05:59 Bringing the Bitsing Methodology to the United States 06:54 How the Bitsing Growth Method Was Developed 09:34 The Seven Principles Behind the Framework 10:19 Building a Business Growth Roadmap 11:47 Why There Is No Secret Shortcut to Growth 12:36 Knowing When to Hire, Expand, or Stay Focused 15:18 Replacing Gut Feeling with Business Data 15:47 The Pencil Methodology Explained 16:46 Deciding Where to Invest Time and Marketing Budget 18:14 Growth Strategies for Scaling, Turnarounds, and Exits 19:48 Why Businesses of Every Size Face Similar Problems 22:32 Three Steps Toward Intentional Growth 23:06 Set Financial Goals Before Choosing Strategies 24:37 Let the Data Guide Your Decisions 25:03 The Three Brand Challenges Businesses Must Solve 26:24 Why Creating Preference Matters Most 26:51 Finding an Emotional Advantage Competitors Cannot Copy 28:03 Why B2B Marketing Is Still Human 28:51 How to Connect with Hugo 30:06 Closing  Connect with Hugo van den Biggelaar:Bitsing Website https://bitsing.com Email hugo@bitsing.com LinkedIn https://www.linkedin.com/in/hugovandenbiggelaar/  Learn More About Bitsing The Bitsing Company https://bitsing.com About the Bitsing method https://bitsing.com/about Books https://www.amazon.com/Seven-Laws-Guaranteed-Growth-Management/dp/906369413X  

Know your numbers, fix your cash flow, and build a business that works for you. Start free with myColtivar.Most business owners know their best customers by name. Longest relationships, biggest contracts, most consistent work.But in this episode Steve shows why looking at revenue per customer and profitability per customer are two completely different things and why the gap between them might be the most important number you are not tracking.He walks through exactly how to run a customer profitability analysis, what most accounting systems miss, and what the numbers usually reveal when you actually do the work._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information.LinkedIn | YouTube coltivar.com

Experience is one of the most overlooked competitive advantages in leadership. In this episode, Paul Falavolito explains why experienced employees provide judgment, pattern recognition, and institutional knowledge that technology cannot replace, and how leaders can preserve and leverage that advantage to build stronger organizations.Host: Paul FalavolitoConnect with me on your favorite platform: Facebook, Twitter, Instagram, TikTok, LinkedIn, Substack, BlueSky, Threads, LinkTree, YouTubeView my website for free leadership resources and exclusive merchandise: www.paulfalavolito.comBooks by Paul FalavolitoThe 7 Minute Leadership® Handbook: bit.ly/48J8zFGThe Leadership Academy: https://bit.ly/4lnT1PfThe 7 Minute Leadership® Survival Guide: https://bit.ly/4ij0g8yThe Leader's Book of Secrets: http://bit.ly/4oeGzCI

This week on Catalyst, Tammy is joined by Beth Howen, President of State, Local Government and Education (SLED) at NTT DATA, who helps government agencies and school systems modernize the technology touching everyday life. Beth traces her path from becoming a state CIO in Indiana at 28 through leadership roles at Capgemini, TELUS International, Atos, and the City of Indianapolis. So how did she do so much at such a young age? Beth credits it to a willingness to work outside rigid processes when they don't serve the outcome. She and Tammy dig into how AI risks compounding government's legacy-system problems if agencies automate broken workflows instead of modernizing first, and the promise of AI-powered care reaching rural and underserved communities.Please note that the views expressed may not necessarily be those of NTT DATALinks: Beth Howen Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The internet isn't just where we market our work. It's where Changemakers build what comes next.Sometimes the next most creative thing you'll ever build begins as a series of intuitive nudges over time.In this personal episode, Adina shares the creative journey behind launching the Illuminate Digital® Blog - a vision that has been years in the making.More than a new blog, Illuminate Digital® represents a belief that the internet can become one of the greatest tools for social impact when more Changemakers step into thought leadership, share their expertise, and build sustainable online businesses.If you've ever felt called to create something bigger than yourself - but found yourself navigating fear, uncertainty, or the discomfort of growth - this episode is for you.Adina explores why creativity often feels uncomfortable, why that discomfort is often a sign you're moving toward your purpose, and why the world needs more mission-driven experts willing to become visible.You'll also hear the story behind the Illuminate Digital® name, how it evolved alongside years of building businesses, and why this new chapter is dedicated to helping Changemakers build brands that create both impact and sustainable revenue.In This EpisodeYou'll discover:Why discomfort is often a sign you're creating something meaningfulThe story behind the Illuminate Digital® brandHow creativity and strategy work together to build lasting businessesWhy the internet is one of the greatest opportunities Changemakers have todayHow online expert brands can influence culture, educate communities, and create systemic changeWhy positioning, messaging, visibility, and thought leadership matter more than everWhat to expect from the new Illuminate Digital® BlogKey TakeawaysGrowth requires stepping beyond your comfort zone.The internet gives Changemakers unprecedented opportunities to lead and create impact.Visibility is an act of service when your work is meant to help others.Sustainable revenue allows purpose-driven work to grow.Building a personal brand is about creating meaningful change - not simply gaining attention.✨ Changemaker Business Strategy: Welcome to the Illuminate Digital® BlogRead the inaugural post introducing the vision behind Illuminate Digital® and discover why Changemaker business strategy is about more than growing a business - it's about building what's next.Read the first blog post here:https://www.internationalempowerment.com/changemaker-business-strategyComing Up on the PodcastFuture episodes will explore topics including:Building magnetic Changemaker brandsPositioning yourself as the obvious choiceAuthentic messaging that attracts aligned clientsThought leadership and content strategyDesigning offers people genuinely wantSustainable business growthB Corp founders and social impact business storiesAI, innovation, and the future of Changemaker entrepreneurshipConnect with AdinaInstagram: @adinaappelbaumLinkedIn: Adina AppelbaumFacebook: Adina AppelbaumInternational Empowerment®Helping Changemakers build online expert brands that attract dream clients, drive revenue, and make massive impact.internationalempowerment.com/starthereSupport: Leave a review on Apple Podcasts or Spotify to help us reach and support more Changemakers!

THIS was the most fascinating conversation!!!When you hear what I've got for you today, I think you're in for a surprise - a completely new way of thinking about private practice.I don't know about you, but it seems to me that - in general - we all assume that growth means seeing more clients, working longer hours, or opening another office. Because - what else could you do, right?Well — what if there were another way?I'm bringing back this favorite for our Summer Replay Series, when I spoke with Dr. Ajita Robinson, a grief and trauma therapist who has built an extraordinary mental health organization by thinking differently. Through strategic partnerships, genuine relationships, and an unwavering commitment to serving others well, she's created an 8-figure practice without sacrificing the life she's building.And yet - this conversation isn't really about building an 8-figure business.It's about building a business that's aligned with who you are.Along the way, Dr. Robinson shared how her early career in pharmaceutical sales unexpectedly prepared her for private practice (that's a funny story!), why people don't want to be sold to (they want to be served) and how understanding someone else's needs can open doors you never imagined.Whether your dream is to remain a solo practitioner, build a group practice, or simply create more freedom in your work, I think this conversation will stretch your thinking in all the best possible ways. It sure did that for me!